Podcasts about kerel cooper

In this episode of The Wrist Check Podcast, we sit down with Kerel Cooper, a seasoned C-suite marketing executive and founder of The Minority Report podcast, which highlights Black and Brown business professionals and creatives. Kerel shares his journey from a humble upbringing to building a successful career in marketing, reflecting on the pivotal moments that shaped him—including receiving his first watch as a graduation gift. He also discusses his shift away from the Apple Watch back to mechanical timepieces, a move that allowed him to unplug from constant digital connectivity and embrace a healthier balance. Tune in for an inspiring conversation about career growth, collecting watches, and finding mindfulness through horology.Chapters00:00 - Intro02:07 - Wrist Check02:49 - Rashawns Oris Diver 6505:20 - Perri's Vintage Omega Seamaster06:19 - Kerel's Tudor Black Bay 58 Bronze09:26 - Kerel's career path17:40 - How watches shaped Kerel's career18:45 - Kerel's first watch, King seiko19:24 - Getting rid of the of the Apple Watch20:56 - The evolving marketing landscape23:53 - Watch brands doing great marketing25:30 - The Impact Of The Apple Watch28:14 - Kerel's Rolex Explorer38:48 - Kerel talks his kids and watches40:41 - Kerel's Tissot PRX46:21 - Giving WCP Their Flowers46:47 - What's the next watch50:00 - Who should we have on the show?51:48 - Outro

In this episode of Revenue Boost: A Marketing Podcast, titled "Prioritizing DEI&B in Your Business Strategy: A Core Pillar for Sustainable Revenue Growth," host Kerry Curran sits down with Kerel Cooper, CMO at GumGum, host of The Minority Report Podcast, and President of Advertising at Group Black, to explore the transformative impact of diversity, equity, inclusion, and belonging (DEI&B) on business growth.   Kerel, a seasoned industry leader, explains how diverse perspectives not only drive authentic engagement with multicultural audiences but also strengthen brand messaging and open new pathways to revenue. He discusses why DEI&B should be an integral part of a company's core business strategy—not a fleeting trend—sharing practical insights on leveraging DEI&B to build a truly inclusive brand that resonates with today's consumers.   This episode reveals why DEI&B is more than a social initiative; it's a vital growth lever for forward-thinking companies. To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Following an on-stage conversation at the Digiday Programmatic Marketing Summit in December, Kerel Cooper, president of advertising at Group Black, joined Digiday once again on the latest episode of the Digiday Podcast to dive further into his continued efforts to shed light on the legacy programmatic media buying practices that often disadvantage Black-owned media companies. Working with ad verification firm Double Verify, Group Black pulled together research that illustrates just how much ad inventory on Black-owned media companies is cut from media budgets when rudimentary tools like keyword blocklists and domain-level categorization are implemented in media buys. Now, Cooper is working with his partners at DV to raise awareness of these findings to educate the buy-side as well as work with trade organizations to create standards for not eliminating large swaths of Black-owned media from programmatic spending. In this conversation, Cooper talks about the results of the research with DV as well as how the deprecation of the third-party cookie is changing the way advertisers are up-ending their programmatic buying practices this year. Get more from Digiday with the daily newsletter, sent out each weekday morning. Visit digiday.com/newsletters to sign up. 

Group Black is dramatically transforming the face of media ownership and investment. Kerel Cooper is President of Advertising at Group Black, where he leads Group Black's revenue operations, revenue strategy and planning, and insights teams.What You Will LearnWhy Black Creators are underpaid for the value they bringWhy equitable distribution of Advertising Dollars mattersHow to Thrive as a Black Corporate LeaderABOUT Kerel CooperKerel Cooper is President of Advertising at Group Black, where he leads Group Black's revenue operations, revenue strategy and planning, and insights teams. He works closely with the executive team to deliver seamless client and customer experiences. Cooper is an award-winning executive with over 20 years of digital media experience building Advertising Operations, Account Management, and Marketing teams. Before joining Group Black, Cooper was the Chief Marketing Officer at LiveIntent, where he led teams that managed campaigns for key publishers and advertisers. He is the co-founder and co-host of the Minority Report Podcast, highlighting people of color, women & and LGBTQ+ leaders within business, media, and technology. He has been widely recognized for his leadership and innovation. Kerel was included in Crain's New York Business Notable Black Leaders and Executives 2021 list. He received the 2021 AdWeek Readers' Choice Best of Tech Diversity Advocate of the Year award, the 2021 Diversity Advocate of the Year by Campaign Tech Awards, and the 2021 Award of Excellence by the Academy of Interactive & Visual Arts.https://www.groupblack.co/

While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic media inventory is an ongoing problem.    President of Advertising at Group Black, Kerel Cooper, is working to change that by building a publisher collective that aggregates programmatic inventory focused on reaching Black audiences. In this episode, Kerel discusses what advertisers and marketers can do to support the advancement of the Black media ecosystem.

In episode 149, Kerel Cooper talks with Detavio Samuels, CEO at REVOLT, a Black-owned and operated multimedia platform servicing content 24/7 across digital, linear, and live media channels. Detavio shares his excitement with the changes he witnessed at The REVOLT Summit held in September 2022 in Atlanta, GA, the impact being made on black culture by the black community, and how he feels his passion is the thing that makes him the most dangerous than anyone else in the space. He also shares his thoughts on diversity, equity, and inclusion in the media space and how more work has to be done to credit black creators for their work, how REVOLT is shifting the narrative for black people, not just in the United States, but the entire black diaspora, and where he draws inspiration from, including the one and only Sean Combs. “I always say that I'm not the smartest, I don't have to be the brightest, but in this role, and in this space, I'm one of the most dangerous. And I'm dangerous because of everything you just said, because I'm aligned with my passions, I'm aligned with my purpose, I'm aligned with my mission, I'm doing all the things that feed my soul.” Timestamps :47: Detavio Samuels, CEO at REVOLT, talks about The Revolt Summit in September 2022, bringing the next generation of future leaders together and strengthening the REVOLT brand around black culture 2:40: Why REVOLT moved to Atlanta, how Atlanta is the black mecca for all things black culture, and being able to create more opportunities for the black community 4:14: Detavio's family life growing up in Boulder, Colorado, to his mother whose family is from Chicago and who helped cultivate his faith and his father who is Jamaican, born in Costa Rica, who was immersed in black culture 6:05: Detavio shares his college journey starting at Duke University, his favorite Duke basketball player, his goals of being an executive, pledging to Kappa Alpha Psi, and discovering marketing which was the thing that set his soul on fire 9:26: Detavio's start at Johnson & Johnson, while creating a company on the side and figuring out what to do with his career 10:09: The importance of following the footsteps of people who are in the position you want to be in, studying the anomalies and how Detavio used that strategy while in college and moving into his career 11:50: How Detavio moved to REVOLT, coming from Johnson & Johnson, GlobalHue, and getting into the media game to create content that people wanted to watch 13:17: Detavio's journey from starting as COO at REVOLT and moving to CEO 14:27: How Detavio feels about being the face of the REVOLT brand, the challenges he faces internally and externally 16:26: The part of being CEO at REVOLT that Detavio enjoys the most and how his passion for the work he does makes him more dangerous than anyone else in the space 17:59: Detavio's thoughts on diversity, equity, and inclusion in the media space, how there has been movement, but still so much more ground to cover, and closing the gap between what black culture creates and how much they get credit and paid 21:43: What's exciting Detavio at REVOLT right now, the change that is being created, shifting the narrative for black people all over the world by building the world's largest, most powerful black storytelling engine 23:42: Where Detavio draws inspiration from, his first interview with Sean Combs, and the importance of being able to be yourself wherever you're working 26:12: Detavio's top three apps he uses to chat with people all over the world, help him create content for Instagram, and to help him unwind 28:49: How to find Detavio and REVOLT on social media Follow Us: Newsletter: bitly.com/2QLEY8U Linkedin: bit.ly/2ZZUBxG Twitter: bit.ly/2Qp0SzK Instagram: bit.ly/2QLfEQc

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Kerel Cooper, Chief Marketing Officer at LiveIntent, Inc.  Hiring has turned into gatekeeping, but building a great company is not about selecting people who fit your existing culture and keeping out those who don't. Culture should expand like your business. Just like we want people to contribute new skills and ideas, people should be able to contribute to a new culture. Ultimately, openness is the biggest and most indispensable enabler of growth. According to Gartner, 75% of organizations with frontline decision-making teams reflecting a broad and diverse culture will exceed their financial targets. In this session, Kerel covers: 0:36 - Kerel's Minority Report podcast 5:25 - How leaders and their teams can foster a broad and diverse culture in the workplace from the very beginning—during the hiring process 8:52 - What sets or breaks culture within a company? 15:18 - How do you deal with a toxic personality? 24:58 - How to preserve company culture while expanding 36:09 - Do you hire for strength, or lack of weakness? 49:25 - Do you hire for trajectory, or experience?   Connect with Kerel Cooper: https://www.linkedin.com/in/kerelcooper/ Learn more about LiveIntent at https://www.liveintent.com/   This episode is brought to you by: Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI. Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca  Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline their podcast production. Learn more at ContentAllies.com  

Kerel Cooper, Chief Marketing Officer at LiveIntent, talks to your host Vahe Arabian of State of Digital Publishing, about 2021 Email Monetization trends in review (so far). LiveIntent is the only programmatic advertising platform that connects brands with readers in the consent-based environment of email. Support the show: https://www.stateofdigitalpublishing.com/slack-community/ See omnystudio.com/listener for privacy information.

Kerel Cooper, the Chief Marketing Officer of LiveIntent, adds his page to the Marketing Playbook. Hear how to enjoy every building block of your career, be a good account manager, navigate changes in data privacy, how ad operations works, and attribution when it comes to email marketing. Connect with Kerel on LinkedIn, Twitter, and Instagram at @KerelCooper

The unfortunate events of the past 12 months have catapulted DEI conversations to the forefront within organizations. While the conversations are great, we still have a long way to go in terms of implementing real action. In this live session of the Minority Report Podcast, hosts Kerel Cooper and Erik Requidan chat with Elise James DeCruise, chief equity officer and Jazmine Brown, manager of diversity, equity & inclusion at Ad Council about the state of DEI in advertising & marketing, and the role we all play in impacting change. Follow Us: Newsletter: http://bitly.com/2QLEY8U Linkedin: http://bit.ly/2ZZUBxG Twitter: http://bit.ly/2Qp0SzK  Instagram: http://bit.ly/2QLfEQc

Season 2; Episode 3: Our Stories Beyond the 9 to 5 with Kerel Cooper Kerel Cooper is the Chief Marketing Officer at LiveIntent, one of Business Insider's hottest AdTech companies two years in a row. Kerel is responsible for the overall business marketing strategy which includes advertising, branding, product marketing, and public relations. Kerel has emerged as one of LiveIntent's leading voices in the industry. Kerel is also the co-founder and co-host of Minority Report podcast which highlights people of color, women & LGBTQ+ community within business, media, and technology. Kerel was also included in Crain's New York Business Notable Black Leaders and Executives 2021 list. Key Takeaways from this Episode: People's Stories · Everyone has their own story, and everyone's story is personal to them. People are much deeper than what we see from someone nine to five.  · People's perspectives on life and on their job is shaped by their background, their upbringing, the experiences that they've had along the way.  · I always learn something new when I'm interviewing someone I've known for a while on my podcast. Because I only knew that person from a 9 to 5 perspective. Peeling back the onion allows you to get to know people on a deeper level.  · With COVID and the change to working from home has blended the professional and the personal in ways none of us ever experienced before. We know more about each other and our entire situation because of the pandemic. Delegation & Trust · Your number one job as a leader is to focus on your team. Position your team to be as successful: clear barriers, listen, have a point of view so you can point them in the right direction. When I hire talented people, my job is to make sure they utilize their talents to the best of their ability to do an awesome job.  · Earlier in my career transitioning to letting go was very difficult. I thought if I'm going to do it the way I want it to be done, I might as well do it myself. But if I did that, I wasn't going to grow my career and scale if I held on and tried to do everything.  · As I grow my career, that creates more room for people to grow their careers. If I'm not evolving and moving, then I'm creating a ceiling for the people that are below me. And then at some point they're going to leave. · One quality a great leader has is trust. You must trust the people you've hired and let them make decisions.  Developing People · I keep a “Family Tree” of the people I've hired or mentored or managed at some point in their career and keep track of their promotions, their next job, how their career is moving forward.  · We need to give people a deeper level of flexibility and empathy and listening. Listening to your team is critical; truly listening to what they're saying, listening to the challenges that they have, listening to the opinions that they have, and then figuring out the best way to help.  Career Guidance · Don't have blinders on regarding your next job or where your career may go. It may not always be the way you planned it out and that's okay because the world is changing. Practice your craft and be open to different doors that might open. · You have challenges and you have failures that you need to learn from; never get too high on a success and never get too low on a failure. One failure doesn't define your career or who you are or what you've done in your career. Taking Care of Yourself · Mental and physical health is super important as a leader. Figure out what works for you to make sure that you're taking care of yourself mentally and physically. Our health is the most important thing that we must protect. · You can't really lead and take care of the people on your team if you're not okay. Representation & Relationships  · Being a leader as a person of color is something I think about and carry with me every single day. Using my position of privilege to open doors for others is a responsibility I take very seriously. It motivates me to perform at a high level on a day-to-day basis. · To create more representation and to help others I'm the chairperson of our diversity equity and inclusion executive committee at LiveIntent, I'm a board member at Marketing EDGE and I'm an advisor to a company called the VR Perspectives.  · Kids need to be exposed to people that don't look like them, don't talk like them or come from different cultures. The more kids can be exposed to others I think the better off we will be as a society. Also, travel is one of the greatest gifts a parent can give to a kid.  Links & Resources: · Minority Report: Kerel is the co-founder and co-host of Minority Report podcast which highlights people of color, women & LGBTQ+ community within business, media, and technology. · Marketing EDGE: During our 55-year history, Marketing EDGE has served more than 110,000 students. Through our programs, we impact students, academics, and the industry-at-large – executives and corporations by forging personal relationships to expand access to insights and opportunities that drive career advancement; and by evolving to meet changing market needs. · VR Perspectives: Leverages virtual reality to train organizations on conscious inclusion. To learn more about my work in executive coaching, leadership development and team effectiveness check out my website, connect with me on LinkedIn or email me at winnie@winnifred.org.   Reach out and tell me what was helpful about today's episode or any suggestions you have for my show. Please leave a review and tell someone else about this show; look below for some instructions on how to leave a review on Apple Podcasts. I look forward to sharing another transformative conversation with you next week! ------------------------------------------------------------------------------------------------------------------------------------------------------------ How to leave a rating or review in Apple Podcasts (on an iOS device) 1. Open the Podcasts app. 2. Choose “Search” from the bottom row of icons and enter the name of the show (i.e., “Transformative Leadership Conversations”) into the search field 3. Select the show under Shows (not under Episodes) 4. Scroll down past the first few episodes until you see Ratings & Reviews 5. Click “Write a Review” underneath the displayed reviews from other listeners. You'll then have the option to rate us on a 5-star scale, and write a review if you choose (you can rate without writing, if you'd prefer)

In the Sensei’s Corner this week, we welcome Kerel Cooper, CMO at LiveIntent and co-host of the Minority Report Podcast. LiveIntent is a prominent provider in the industry, dedicated to helping customers figure out their first-party data strategy with an emphasis on email marketing. From the death of third-party cookies to consent and privacy regulations, email marketing is more valuable of an asset than ever before. Kerel discusses new identity solutions provided by LiveIntent’s authenticated bridge framework, implementing newsletters into a brand’s media plan, the value of second-party data relationships, and recommendations for small to medium-sized publishers with limited resources. Connect with: Kerel Cooper: LinkedIn | LiveIntent Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

Hi, Welcome to Season Two of Transformative Leadership Conversations, with me, your host, Winnie da Silva. As an Executive Coach and Leadership Strategist for over twenty years, I believe leadership matters. I believe stories make a difference. And I believe we could all use some help and inspiration as leaders ourselves. So, I'm thrilled to be back with you for another amazing line up of conversations with everyday leaders who are willing to share their stories of overcoming difficult challenges and the hard-earned wisdom and insight that can only come from experience. Let's get a peek into who we'll get to hear from in Season 2 which kicks off on May 12th!  · Jeehae Lee: is the Deputy CIO at Bridge Investment Group who is determined make room for people who might be perhaps less visible – her story about coming to this country as a kindergartener made me cry  · Andy Stern and John Rigos: Seasoned Entrepreneurs who went from tech start-ups to putting their energy and passion into reinventing the hospitality fast casual restaurant industry  · Kerel Cooper: the CMO of Live Intent AND the host of the podcast Minority Report which highlights people of color, women & LGBTQ+ community within business, media, and tech talks about his own career trajectory and the barriers he overcame. · Christina Callas: the CDO of Total Wine talks about how the pandemic impacted her team and her family. · Colin Hunter: the CEO of Potential Squared, the author of the upcoming book Be More Wrong and the host of the upcoming podcast with the same name – which both highlight success in failure and how it really does make you a better leader. You can imagine what we talked about Being Wrong - including his own stories and why this topic is close to his heart. · Jeff Harry: is on a mission to build psychologically safe workplaces through positive psychology and play – you won't want to miss this one – he becomes my play therapist right in the middle of our conversation! And you guessed it – our conversation is really fun! · Guy Geier: the MP of FXCollaborative, an architecture firm in NYC; he reflects on his journey as a leader through many catastrophic events over the past 20 years. · Ethan Frisch and Ori Zohar: Social Entrepreneurs who started Burlap & Barrel, the first comprehensive single origin spice company in the United States. You know what that means? The spices they sell are sold directly from the people who grow them – and they are AMAZING. My daughter Aradhana and I have used these fresh spices in our own cooking.  · And lastly, but certainly not least, I talk with Gina L. Osborn: an Army Veteran and former FBI special agent and the host of the podcast Lead Like a Lady where she talks with other amazing women like her who have emerged as leaders in primarily male dominated fields. She's a powerhouse of wisdom and boldness for women certainly – but really for everyone. And somewhere in there, I'm also going to have a surprise “guest”; my grandfather. He died 35 years ago when I was in high school. But last year, I did some research with my Dad and I want to share with you his story too. And I'll also offer some reflections sprinkled throughout the season. I can't wait to share these people and their stories with you.  Thank you for supporting me and this podcast!  As you listen to these conversations and felt its impact, could you tell someone about Transformative Leadership Conversations with Winnie da Silva? You can forward them this episode, post about it on social, or text someone who might be interested in listening. If you could share just once, I'd be grateful.  Also feel free to reach out to me at https://www.winniedasilva.com to learn more about my work in executive coaching, leadership development and team effectiveness. Lastly, if you have your own story of overcoming a leadership challenge you'd like to share, please email me at winnie@winnifred.org – maybe I'll even have you on my show!

In this week's episode of Martech Masters, Gabriel's joined by Kerel Cooper, Chief Marketing Officer at LiveIntent and co-founder of the Minority Report podcast. Kerel shared his thoughts on his podcast which focuses on highlighting people of color, women & LGBTQ+ community within business, media and tech, the differences in preparing live virtual events vs a produced video series and the benefits of each, his journey and how he became the CMO at LiveIntent, and lastly, his passions in life and some excellent show recommendations. Sit back and relax as you listen to this week’s episode of Martech Masters!

In celebration of Black History Month, we're shining a light on inspiring Black professionals. This week we're joined by Kerel Cooper, CMO at LiveIntent and podcast host. Tune into the Minority Report Podcast, highlighting people of color, women & LGBTQ+ community within business, media and tech, at https://www.minorityreportpodcast.com/.

Kerel Cooper is the SVP, Global Marketing at LiveIntent and Founder & Host of Minority Report Podcast. Be sure to check out his podcast here: https://www.minorityreportpodcast.com/artists and on IG at minorityreportpodcast.

For years, your favorite cup of coffee and your daily newspaper have been synonymous with each other. But it turns out that that morning routine is just another thing being disrupted by the digital age. Kerel Cooper, the Senior Vice President of LiveIntent, explains it like this:“More people are waking up in the morning, grabbing a cup of coffee and opening up their inbox. So gone are the days of opening up your door and there's the newspaper on the front step. It's, it's now your inbox. And I think publishers and brands recognize that.”So how can brands take control of a consumer’s inbox? And where should they be focusing those efforts to win open rates? Kerel joined Marketing Trends to discuss why email marketing continues to thrive, why content is more important than ever, and the need for marketers to understand why the death of third-party cookies might be a good thing.Main Takeaways:Time to Level-Up: Content marketing has never been more important. With more and more people at home, every chance you get to reach a customer must be more creative, and it should center around how you are retaining customers, how you are selling products, and how you are educating the marketplace on your products.Inbox is the Hot New Thing: Email inboxes have steadily replaced newspapers as consumers’ go-to source for early morning information. Marketers who think email marketing is a thing of the past need to shift their focus to how they are connecting with consumers via newsletters.Gimme that Cookie: As third-party cookies begin to fade away, marketers must start understanding where they are getting their data and how they are utilizing that data. If you have been heavily reliant on third-party data, you need to shift your focus to gathering your own data. The larger your dataset is from a first-party data perspective, the more in control marketers will be of their own destiny.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Starting in 2022, the use of 3rd party cookies will be no longer supported by Google Chrome. During this episode, Elias has a chat with Kerel Cooper about how to prepare for this new era. The change is going to be big, similar to when GDPR was introduced back in 2018 for email marketers. Luckily there are ways to prepare yourself! We discuss the following topics: What does the 3rd party cookie abandonment by Google Chrome mean to marketers? 4 Tips on how to prepare for and adapt to the new era Which sales technologies are being used by the LiveIntent team (Outreach, Highspot and others) How LiveIntent does lead generation   LinkedIn Kerel: https://www.linkedin.com/in/kerelcooper/  Website LiveIntent: https://www.liveintent.com/  The Minority Report Podcast: https://www.minorityreportpodcast.com/  If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

LiveIntent's Kerel Cooper and IAB's Rick Berger discuss The Dual Challenges of Identity: Addressing Technology and Diversity Issues in AdTech See acast.com/privacy for privacy and opt-out information.

In this episode, Vincent and Ajay chat with Kerel Cooper, SVP of Global Marketing at LiveIntent, and cohost of the Minority Report podcast. He explains his approach to spearheading diversity and inclusion efforts in an organization, and explores the strategy of continuing to participate in events. Ajay avoids COVID on the tennis court, and Vincent is confused by blackberries. Give it a listen.

In this live session of Minority Report Podcast, Kerel Cooper and Erik Requidan chat with Reggie Hudson, Director of Digital Operations at Northstar Travel Group, Alicia Ray founder of the Ad Tech Collective, and Brenda Salce-Garcia, SVP, Global Customer Success at Operative & Co-Founder of Tech Bae. Listen as we discuss their career trajectories while examining the concept of the glass ceiling and uncovering how diversity and inclusion can work for the betterment of both business and society. Follow Us: Newsletter: http://bitly.com/2QLEY8U Twitter: http://bit.ly/2Qp0SzK  Instagram: http://bit.ly/2QLfEQc  Linkedin: http://bit.ly/2ZZUBxG

Publishers have renewed their focus on connecting directly with consumers via email after years of intermediation on social platforms. Kerel Cooper, senior vice president of global marketing at LiveIntent, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how consumers are engaging with those messages, and how publishers are monetizing them with ads.

In this episode, Jeff and Andy give their two cents on how they feel about AdTech, the state of hiring, and calling out the "BS" in our industry. Later in the episode, Jeff and our producer, Paulo Bautista speak with Minority Report Podcast co-hosts, Kerel Cooper and Erik Requidan about the importance of diversity and inclusion in the workplace and actionable steps for companies to start making positive changes. Check out the Minority Report Podcast on Spotify: https://spoti.fi/2EUXt8B Kerel's LinkedIn: https://www.linkedin.com/in/kerelcooper/ Erik's LinkedIn: https://www.linkedin.com/in/erikrequidan/ Reddit Threads https://www.reddit.com/r/adops/comments/ieo8b9/question_about_header_bidding_platforms/ https://old.reddit.com/r/adops/comments/i4dff4/are_you_happy_in_adtech/ https://old.reddit.com/r/adops/comments/ib2ass/has_hiring_picked_back_up/ https://www.reddit.com/r/adops/comments/igmi9u/calling_bs_in_ad_tech_adexchanger/ https://old.reddit.com/r/adops/comments/i5jgd1/please_give_me_direction_on_my_ads/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production

DMN One On One Podcast with Kerel Cooper by DMN One-on-One

Kerel Cooper, Senior Vice President of Global Marketing at LiveIntent talks to your host Vahe Arabian of State of Digital Publishing about email advertising. Kerel Cooper leads the marketing team at LiveIntent and works closely with sales, product, engineering, and customer success to generate leads and awareness. Learn from Kerel’s vast experience in adtech and martech, find out why the inbox is such an important frontier for marketing success and the ways in which LiveIntent enables their publishers to build their audience. Support the show.

As the podcast comes off a bit of a hiatus, Kerel Cooper interviews Erik Requidan in this episode. Erik is Vice President of Sales and Programmatic Strategy at Intermarkets, Inc. as well as cofounder and cohost of this podcast. Listen as Erik talks about growing up half Filipino, half Guatemalan in the DC area. How he got into the digital advertising space and why he’s excited about the future of the industry.

Over the years, publishers have given much their inventory over to Facebook, and they’ve gotten dinged for it. Facebook gets revenue from user engagement, and the publisher doesn’t own or control distribution. In response to realizing they’ve been taken advantage of by the walled gardens, we’re witnessing the renaissance of email for publishers. Publishers have realized they have a logged-in channel that only they own: email. And now, email newsletters are acting as a bulwark against Facebook and their ilk. Kerel Cooper, SVP Global Marketing at LiveIntent joins me on my daily tech podcast to talk about how publishers are fighting against the walled gardens with email. We also discuss why LiveIntent created their own email MarTech stack and work with over 2500 publishers including CondeNast, The Washington Post and The New York Times.

In this episode Ali Swerdlow and Kerel Cooper are joined by Valeria Chisca, Senior Manager of Customer Revenue at Rue La La, to discuss the role of email as it pertains to online retailers.

Join us as we have Kerel Cooper from "On The Black" video blog is back on the show to talk baseball.

Join LC & Bread as we talk baseball with Kerel Cooper from the popular NY Mets Blog "on the black".

We'll Talk Mets Baseball with Kerel Cooper from ontheblack.com

This is a rebroadcast of the show from 1/23/11 which was live at the earlier time of 2pm ET and features an interview with Kerel Cooper from ontheblack.com