POPULARITY
20 episodes with marketing summit
16 episodes with marketing summit
16 episodes with marketing summit
14 episodes with marketing summit
19 episodes with marketing summit
6 episodes with marketing summit
2 episodes with marketing summit
5 episodes with marketing summit
4 episodes with marketing summit
Market Proof Marketing · Ep 388: Can't Stop, Won't Stop Connecting IdeasIn this episode of Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Jen Barkan to talk about the real value of human connection in online sales, the evolving use of AI tools, and what builders need to understand right now about market timing and syndication platforms. Jen surprises everyone with an AI-assisted rap performance, and the group explores how technology can support, but never replace, the critical role of people in the new home sales process.Key TopicsUsing conversation intelligence tools to streamline CRM input and improve coachingExploring AI's coaching potential and why human-to-human dialogue remains critical in the sales funnelReflections on how AI search is still evolving and why it's not what's driving April's lead volumeCommunity launch timing: how fear of delays is keeping teams from maximizing early interestSPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 2025 - Don't miss Jen Barkan rapping LIVE on stage at this year's summitStory Time [2:06]Jen Barkan - unpacks how online sales specialists are embracing AI tools like CallRail Premium, and debuts her AI-generated rap, “Online People Talking.”Kevin Oakley - reflects on the power of live performances and the value of human time as the true definition of luxury, drawing comparisons to brands like Chick-fil-A.Beth Russell - explains the intent behind a recent LinkedIn post and emphasizes that builders shouldn't stress about AI search optimization—focus instead on creating quality content.In The News [26:25]Lot Supply Loosens, but Market Still UndersuppliedThe team discusses how a surge of lots in the excavation stage - expected to come online in late 2025 to early 2026 - could create future pressure. The team dives into how online sales teams should be thinking about lead engagement in light of this news. Homes.com Will Boost Banned Listings on ZillowKevin breaks down Zillow's new policy around MLS listings and pocket listings, and how Homes.com is seizing the moment by offering additional promotion for listings banned from Zillow.Join DYC's All Access community — free for builders, online sales specialists, and home building leaders.Have feedback or want to fight for more Story Time or Things We Love, Things We Hate? Let us know: your messages bring us joy (and influence podcast decisions!).Like and subscribe on your favorite platform! The post Ep 388: Can't Stop, Won't Stop Connecting Ideas appeared first on Online Sales and Marketing for Home Builders - DYC.
Market Proof Marketing · Ep 387: Books Buzzwords & Benchmarks In this episode of Market Proof Marketing, Jackie Lipinski and Beth Russell reflect on the power of clear communication, clean marketing systems, and community-first thinking. From school movie nights and panic cleaning to organizing ad accounts and analyzing the Q1 Online Sales Benchmarks, this episode covers the serious and the silly. Plus, a detailed recap of the most recent Market Proof Marketing Academy, thoughts on Google's AI ad integrations, and a reminder that your brand lives well beyond your website.Key TopicsCommunication fails & panic cleaningHighlights from the Market Proof Marketing AcademyQ1 2025 Online Sales BenchmarksGoogle tests ads in AI chatbot conversationsCommunity planning and lifestyle-driven decision-makingShifting focus from incentives to valueAll Access reminders and listener appreciationSPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit is Filling Up - Grab Your Tickets TodayStory Time [1:05]Beth shares a personal story about missing a school event due to unclear and inconsistent communication, something builder marketers should heed when planning outreach for events.Jackie reflects on "panic cleaning" before company arrives and ties it to the need for marketers to keep their ad accounts clean and organized, even if no one's watching (yet).The team gives a shout-out to Kendra and listeners who asked for Story Time to stay; your wishes have been granted!In The News [21:04]Q1 2025 Online Sales BenchmarksJackie and Beth review Amanda Martin's new online sales benchmark report summarizing over 50,000 leads from 33 markets. Despite Q1 being particularly tough for many builders, the consistency and performance of online sales teams remain impressive. They also discuss how these benchmarks can serve as both inspiration and a performance check.Google is Testing Ads in Third-party AI Chatbot ConversationsGoogle's experiment with placing ads inside chatbot conversations sparks discussion on what this means for marketers. Jackie and Beth point out the infancy of this format, the very low AI-driven site traffic to builders today, and why the content on your own website - and how it gets syndicated elsewhere - remains your biggest asset for visibility.Things We Love, Things We Hate [33:40]Beth's Love: Taking a walk through her community trail reminded her how thoughtfully designed neighborhoods deliver lasting emotional value to residents, something builders should showcase more intentionally.Jackie's Love: Celebrating 10 years since relocating to Washington state, Jackie reflects on the importance of loving where you live and how lifestyle decisions drive buying behavior.Want to rewatch part of the Academy or catch exclusive behind-the-scenes content?Join DYC's All Access community — free for builders, online sales specialists, and home building leaders.Have feedback or want to fight for more Story Time? Let us know: your messages bring us joy (and influences podcast decisions!).Like and subscribe on your favorite platform! The post Ep 387: Books, Buzzwords & Benchmarks appeared first on Online Sales and Marketing for Home Builders - DYC.
Market Proof Marketing · MPM_Episode_386Kevin, Jackie, and Beth explore why panic marketing leads to bad decisions—and why AI, chatbots, and SEO are still misunderstood tools, not magical solutions. They unpack the overreaction to AI “replacing” Google, the importance of strategic authority in marketing, and the hard truth that too much content is just as bad as too little. Plus: how builders can actually compete with resale, avoid misleading optimism, and why YouTube is still often the most underused, but valuable tool in your toolkit.Story Time:Beth makes a call for marketers to reclaim authority—and stop letting others clutter the top of the funnel.Jackie recounts the “ChatGPT is replacing Google” debate—and why data still tells a different story. Inspiration and burnout: Why looking outside the industry isn't helpful without true internal context.Kevin reflects on building your message for marketers who've been in the seat for 12 months or less, and how leadership often unintentionally derails them.SPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 50% Sold Out! Grab Your Tickets TodayIn The News: 2025 SEM-PPC Benchmarks by Sarah Simmerman Top Chatbots Are Giving Horrible Financial AdviceSee How Your State Ranks on the New Realtor.com Report CardWhy the Housing Market is Actually Much Healthier in 2025Things We Love - Things We Hate:Jackie: LOVES YouTube (University) for solving everyday problems—one backyard faucet at a time.Beth: Hates eye dilation after a doctor visit; loves ambient bird sounds as background for builder content.Kevin: Loves a builder video that highlights running errands on a typical Saturday in a particular community.Like and subscribe on your favorite platform! The post Ep 386: The SEO Lie You Didn't Know You Bought appeared first on Online Sales and Marketing for Home Builders - DYC.
Market Proof Marketing · Ep 385 - Content Still King - Now With Receipts In this episode, Kevin, Beth, and Julie tackle the power of foundational marketing—reminding us that great content isn't a trend, it's the baseline. They unpack why “just run more ads” is a dangerous trap, how AI is becoming a real-world assistant (but also maybe your nosy coworker), and what Disney, Chick-fil-A, and Hamilton all teach us about brand experience. Plus, why resale is back, price reductions aren't a failure, and cookies might be eternal after all.Story Time (1:15):Julie shares how simply improving website content transformed lead quality and campaign results.Beth reminds us that content needs intentionality—posting for followers ≠ posting for buyers.Beth “confesses” to inviting Kevin to a strategy call—and how collaboration shifted a builder's mindset.Kevin reflects on staying calm in market chaos and helping new marketers zoom out from ad metrics to real business impact. AI to the rescue: Kevin uses "deep research" AI to fix his fridge (and skips paying an overpriced repair bill).SPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 50% Sold Out! Grab Your Tickets TodayIn The News: Opt-In To OpenAI's Memory Feature? 5 Crucial Things To KnowHow Tariffs Will Impact Digital Ad Spend (in surprising ways!)Google Will Keep Cookies and Backtrack on its Opt-Out PlansNew Data: Google's AI Overviews are Hurting (Some) Click-through RatesThings We Love - Things We Hate:Beth: Loved Disney's flawless experience (and its marketing mastery); felt the pain of Universal's less-than-magical contrast.Julie: Finally saw Hamilton live—loved it even more than expected, especially with her fully-costumed son Kevin: Loves carbs in Italy, hates the chaos of driving through medieval towns (and possibly racking up €500 in traffic violations).BONUS - link to the Chik-fil-a article Kevin referencedLike and subscribe on your favorite platform! The post Ep 385: Content Is Still King - But Now With Receipts appeared first on Online Sales and Marketing for Home Builders - DYC.
Industrial Marketing Summit organizer and Gorilla 76 Marketing Director, Peyton Warren, sits down with Aren to discuss favorite moments and takeaways from the Industrial Marketing Summit in Austin this past February.
Manufacturers up and down the country are doing great work and naturally, you want the world to know about it – especially your potential customers. So we turn the spotlight on marketing in this episode to take a look at the folks who get the name out there for manufacturing companies big and small. Recorded live from the 2025 Industrial Marketing Summit in Austin, TX, we sat down with…Rachel Cossette, Marketing Manager at Rogers Machinery Company Jenni Gritti, Senior Marketing Communications Consultant at Caterpillar IncJim Hessin, Regional Sales Manager at CADENAS PARTsolutions Greg Knox, CEO of Knox Manufacturing Solutions Steve Lamensdorf, SVP of CX at IcreonKerry Nedic, Strategic Marketing Leader (Masoneilan & Consolidated Valves) at Baker HughesRich Ward, Director of Marketing at AcroMatRachel, Greg and Rich chat in part one about how to make marketing magic with a small team, with lots of actionable advice on sales-marketing alignment and revising strategies.Jenni and Kerry give us the enterprise-level view of marketing with a conversation about balancing company policy with creativity, video and social media content, and getting leadership involved.Finally, in part three, we talk to Steve and Jim about the technology we can use to power marketing and why sometimes we need to rip up the playbook and start new things from scratch.All have slightly different experiences and insights to share from different areas of marketing, so no matter what type of manufacturing organization you're in, there's something in here for everyone. In this episode, find out:How Rich helped to build the marketing strategy for AcroMat from the ground upHow marketing can encourage salespeople to become amplifiers for the company and create content online What not to do as a B2B marketer and why good marketing is all about show, don't tellHow sales and marketing have become more aligned today and when marketing became a focus for GregHow to be effective with a small marketing team by focusing on priorities and boundaries Why regular communication is the most important way marketing and sales can work together How to get buy-in from leadership and why marketing can feel like a relay race Why you need to be a subject matter expert, not just a marketer, to earn respect both externally with customers and internally How marketers can make things happen in a large enterprise How to balance company guidelines with creativity in your content The tools and methods that enterprise marketers need to take more advantage ofWhy authentic video content is far more effective than clean and polished content The challenge of getting leadership willing to create content and share their stories Advice for marketers in manufacturing to cultivate stories and new ideas How new technology is empowering today's marketersMarketing technology that's underrated and the challenges of adopting new tech in a disorganized systemTips for manufacturers to get over the hurdle of adopting new technology Why staying the same is the worst thing you can do in marketing Enjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“If you continue to do what you've always done, you'll always get what you always got.” – Jim Hessin“I found a lot of success in giving guys an iPhone, giving them some guardrails, and saying, 'go!' And that is the stuff that people really resonate with. It's incredibly authentic. These people are the experts. They
In this episode, Wendy Covey, Morgan Norris, and Kasey Tyring discuss their experiences at the recent Industrial Marketing Summit. They share insights on key themes such as the impact of AI on marketing, the importance of customer voice, and the shift towards video-first content. The conversation highlights the community aspect of the event, emphasizing networking opportunities and the value of personal branding. They also touch on how to access recording of the Industrial Marketing Summit sessions via the Digital Pass. Plus, the team talked about future plans for the summit and the release of new research on marketing to engineers.TakeawaysAI is transforming marketing strategies and should be embraced.Understanding customer voice is crucial for effective marketing.Video content is becoming a primary focus for marketers.Personal branding can elevate corporate messaging.Future events will continue to focus on community and collaboration.ResourcesConnect with Morgan on LinkedInConnect with Kasey on LinkedInConnect with Wendy on LinkedInPurchase a Digital Pass to the Industrial Marketing SummitDownload the 2025 State of Marketing to Engineers Research Report
Jen Barkan and Jessie Suggs hosted an exciting LIVE episode this week celebrating National OSC Day today! This episode is jam-packed with special guests, stories, best-practices, words of wisdom -- a victory lap to celebrate all of the hard work OSCs have put into their roles the last year! 03:43 - Mike Lyon, "The OG"Mike enters the chat to share the history of OSC Day, and how this special celebration came to fruition.He celebrates all of the hard work that has been put into prospecting this year.They touch on a popular quote from Seth Godin, "Pick your customers, pick your future."09:50 - Martha Clifford, Director of Online Sales with Tuskes HomesJen and Martha share a laugh over the hashtag they used to use: #oscproblems.Did you know Jen and Martha attended the first ever Online Sales and Marketing Summit?She shares her experience as an OSC the last 13 years, and what keeps the role challenging and exciting for her.Martha's OSC Day message: be consistent, stay curious, and your job matters! 14:28 - Lena Burgin, Online Sales Counselor with Level Homes Jessie brings up The Nationals, as Lena is up for Rookie of the Year! She is so excited for the confidence she will bring this year to the role, and use what she's learned over the last year (if you know, you know, being able to answer questions. in the car or in-the-moment is a huge win for her this year)!Jessie shares the power of bringing joy into the role.Lena's OSC Day message: trust the process, because it works! 19:21 - Haley Naebig, Director of Sales with NoviHome Haley shares her experience working as an OSC at Level Homes, and how she's used her experiences in homebuilding to support clients at NoviHome. She emphasizes the benefits of being "pleasantly persistent" and how the consistency has set her up for success. One of Jen's favorite all-time videos is Haley on rollerblades doing a community tour, and her ability to put herself out there and ask for feedback. Haley's OSC Day message: having fun shines through all of your interactions and is a great way to stand out! 26:14 - Sam Barkan, Inside Crossover Sales Agent with Chesapeake Homes While Sam currently works as an on-site, he worked and managed the online sales position while his colleague was out on maternity leave. Sam shares his key takeaway: online sales is hard. He celebrates the persistence, organization and dedication of OSCs, highlighting that it's 100% of the process, 100% of the time. Sam's OSC Day message to fellow on-sites: be curious about online sales, especially the metrics, and take the time to communicate and show appreciation. If you do this, the metrics will speak for themselves. 30:34 - Reyna Estrada, National Internet Sales Director with M/I HomesReyna is back from Argentina, and ready to celebrate OSC Day (she even has balloons)! She began her role as an OSC in 2008, and talks about how the role has evolved. Reyna works with a huge team (30 throughout 17 markets) and is proud to work with such dedicated, passionate and authentic professionals. Jen touches on the role of empathy and the importance of nurturing within the role. One of the biggest changes Reyna has seen within the role is the shift in priorities of focusing on lead conversion vs. wearing different hats. Reyna's OSC Day message: you are appreciated, thank you for your commitment to taking care of our customers, and thank you for elevating us to excellence every single day. 36:00 - Brittany Horner, Director of Marketing & Online Sales with Mitchell Homes Brittany joined Mitchell Homes in 2019 to create the marketing department, and by fall of 2023 spearheaded the creation of the online sales department. Speed to lead, excitement and prospecting has completely transformed their business. She shouts out her incredible team, and all of their hard work! 39:02 - Beth Russel, Marketing Coach with Do You Convert Before coming to Do You Convert, Beth led a team at Stylecraft, and shares her experience with their outstanding team. Jen and Beth discuss how essential it is for online sales and marketing to collaborate, and how often the two should be meeting and communicating. Beth thanks online sales counselors for producing data integrity that marketing and sales leaders rely on so heavily. Beth encourages marketers to listen to online sales counselors, integrate them into the process, and really understand what their day-to-day looks like. 44:23 - Skills Check! As you celebrate National OSC Day -- share your victories! Use #nationaloscday so we can help celebrate your wins as well.
Market Proof Marketing · Ep 371 - Relevance RealizationKevin Oakley is joined this episode by Julie Jarnagin and Beth Russell, and they cover a lot! Kevin announces the VIP List is now open for the 2025 Online Sales and Marketing Summit, which will take place October 2-3 in Chicago at the Blu Aqua! They discuss the downfall of a rent-to-own startup, weigh in on TikTok's future in the U.S., and share their thoughts on a recent article from The Builder's Daily about household growth collapse signaling a future demand reset.Story Time (01:50): Julie loves her new Garmin watch -- though it's a little harsh on the data! Beth is working on an article discussing the art of storytelling, and the team shares the importance of finding your "opposite"Kevin shares a story from a call this week surrounding accountability, and suggests approaching "dismissers' with anecdotal stories In The News (16:24): Troubled Rent-To-Own Startup Divvy Homes 'Sold For Parts' (https://www.builderonline.com)Will Meta's Revised Approach to Business Moderation Impact Its Ad Business? (https://www.socialmediatoday.com)Google's search market share drops below 90% for the first time since 2015 (https://searchengineland.com)A Skeptical Supreme Court Weighs TikTok's Future in the U.S. (https://www.adweek.com)Household Growth Collapse Signals Future Demand Reset (https://www.thebuildersdaily.com)Things We Love - Things We Hate (41:19): Beth loves transparent leaders, who involve their team members in conversations Julie read the book Hidden Valley Road, which was a fascinating readKevin is planning a 20th anniversary trip, and found some really interesting information about dynamic pricing and how it feels like data is being used against us Like and subscribe on your favorite platform! The post Ep 371 - Relevance Realization appeared first on Online Sales and Marketing for Home Builders - DYC.
In this episode, Rajeev Sajja interviews Brian Boero, co-founder of 1000Watt, discussing the impact of AI on real estate marketing and branding. They explore how AI can enhance storytelling, create personalized marketing campaigns, and the importance of maintaining a human connection in an increasingly automated world. Brian shares insights from his extensive experience in the industry, emphasizing the need for real estate professionals to develop a unique point of view and listen to their audience. The conversation also touches on the significance of consumer research and the future of marketing in real estate. Takeaways AI can amplify and scale brand stories effectively. Maintaining a human connection is crucial in marketing. Real estate agents should develop a unique point of view. Listening to consumers is essential for effective marketing. AI is not a fad; it's a transformative technology. Personalized marketing campaigns can be enhanced with AI. Transparency in AI usage builds trust with clients. Successful marketing requires a balance of human and AI input. Differentiation in marketing is key to standing out. Continuous learning and adaptation are vital in real estate. Guest: Brian Boero Learn more about 1000Watt Membership Learn more about 1000Watt's 2025 Brand and Marketing Summit Host: Rajeev Sajja on Facebook Rajeev Sajja on Instagram Rajeev Sajja on LinkedIn Rajeev Sajja on YouTube Resources: Real Estate AI Flash Podcast Site AI Playbook Join the Real Estate AI Academy Waitlist Subscribe to the Real Estate AI Flash Newsletter
On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin recapture moments from the 2024 Home Builder Digital Marketing Summit. They give a synopsis of the speakers, roundtable discussions, and the marketing and OSC education tracks. If you could not make it this year, listen to this week's episode to learn more about what you missed. Don't forget to mark your calendars for the 2025 Home Builder Digital Marketing Summit coming in September in Atlanta, Georgia. https://www.buildermarketingpodcast.com/episodes/242-home-builder-digital-marketing-summit-recap-greg-bray-and-kevin-weitzel
Calling all industrial marketers! The Industrial Marketing Summit is BACK!On this week's episode, we're sharing all the details on what to expect from the second annual Industrial Marketing Summit, the go-to event tailored specifically to the challenges of marketers in the B2B manufacturing, engineering, and technical industries.Joe Sullivan, co-founder of Gorilla76, is my partner in crime! Together, our agencies are hosting the Industrial Marketing Summit, which will take place Wednesday, February 26 through Friday, February 28, 2025 in the AT&T Hotel and Conference Center at the University of Texas Austin campus.I invited Joe on the podcast this week to talk about what he's most excited about for next year's event and why we started IMS in the first place. We'll peel back the curtain on the event schedule, covering workshops, keynote sessions, panels, and roundtables. We also talk about the positive feedback we received from the 2024 event and how this marketing summit is different from other marketing conferences you could attend. TakeawaysThe Industrial Marketing Summit is designed for industrial marketers.Workshops will provide actionable insights for attendees.The event aims to build a community among industrial marketers.Sponsorships opportunities are available for companies who want to get involved.The summit will feature dual tracks of sessions: Brand & Strategy and Tactical ExcellenceThe event is inclusive for all levels of marketers.ResourcesRegister for the Industrial Marketing SummitConnect with Joe on LinkedInConnect with Wendy on LinkedIn
Market Proof Marketing · Ep 357: 2024 Summit Recap! Kevin Oakley is joined by Jackie Lipinski and Jen Barkan, and this episode kicks off reminiscing about the Online Sales & Marketing Summit! This week's big topics includes an in-depth conversation surrounding TikTok's AI-driven advertising, and selling to 55+ buyers. Oh, and just a reminder, it's Amy's Gourmet Apples season! Story Time (7:00)Jen discusses the feedback surrounding Summit regarding content, and the highlights of being with the team for the week. Jackie created a marketing action plan that she detailed at Summit, and is so excited to see how marketers have been putting it into action. Kevin welcomed builder leaders to his home for pancakes recently while they were in town, and discusses Rob Hahn's talk from Summit. In The News (22:18)Meta Movie Gen sets a new standard for immersive AI content (https://ai.meta.com/research/movie-gen/)TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars (https://digiday.com/marketing/tiktok-joins-the-ai-driven-advertising-pack-to-compete-with-meta-for-ad-dollars/)From Transact to Transform: How to Sell to 55+ Buyers (https://www.thebuildersdaily.com/from-transact-to-transform-how-to-sell-to-55-buyers/) Things We Love - Things We Hate (53:41): Jackie was the cheerleader for Julie and Jessie as they ran the Chicago half marathon before Summit, and was inspired by them to get into running and perhaps try a half marathon. Jen's favorite thing is her "Affirmator" cards she reads off at work with the team Kevin really enjoyed the architectural photography walk that was planned at Summit, which was a good reminder to get together in small groups and enjoy the city together. He hates Amazon's address tool, and all of the bugs that occur when trying to ship things to other people. Like and subscribe on your favorite platform! The post Ep 357: 2024 Summit Recap! appeared first on Online Sales and Marketing for Home Builders - DYC.
Jen Barkan is joined by Jessie Suggs for this episode, recapping their recent trip to Chicago for the 2024 Online Sales & Marketing Summit! They recap their first time at the event, and the trends they saw this year. They also welcome a very special guest, Jen's son, Sam Barkan! Sam attended Summit this year as a builder attendee, and shares his unique perspective. Sam works with Chesapeake Homes in Virginia, currently working as an online sales specialist, with experience as an on-site sales specialist. Topic of Today (6:36): Special Guest, Sam Barkan! Jen recap's Sam's background in both online and on-site sales Sam discusses the biggest differences he notices between the on-site sales role and the online sales role They chat about the amount of opportunities there are in online sales to positively impact people and make a difference for them Sam shares his "Aha!" moments from attending Summit Key takeaways he's planning on implementing as an online sales specialist They cover time blocking, and how to take small steps to put items you've learned into action without it being overwhelming Jessie encourages those who have attended to thank their leadership for investing in them Skills Check! (24:33): Knowing Beyond Your Numbers Heading Into Q4 Jessie encourages everyone to outline what success looks like -- to you and to your company -- to be able to forecast what you can contribute in Q4 Go to your leader, ask what your total Q4 sales goal is for October, November, December, and forecast what you can contribute based on your metrics
Today's episode is a great interview I did at the Meta Marketing Summit back in 2022! We discussed all things marketing and Web 3! How brands can better connect to audiences in today's day and age, less television creative, more social creative, why quantity is more proven to work than quality, my thoughts on social commerce, how close we are to being a fully integrated Web 3 society and so much more! I hope you all enjoy! If you liked this episode please leave the show a review where ever you listen to podcasts!
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2024 Home Builder Digital Marketing Summit. The Summit will include engaging learning opportunities, small group roundtable discussions, marketing and OSC education tracks, time to network with leading industry experts and peers, good food, and fun. https://www.buildermarketingpodcast.com/episodes/bonus-episode-2024-home-builder-digital-marketing-summit-preview-greg-bray-and-kevin-weitzel
In this special episode of The Renaissance Podcast, host Sydney Dozier, creator of the Renaissance Women's Summit, is joined by Christina Provenzano, Renaissance's Operations Manager. Together, they explore the history and evolution of the Renaissance Women's Summit, from its first event in 2022 to its first out of state summit in Charleston in December 2023.Now, they're gearing up for the fifth ever RWS and first-ever Social Media Marketing Summit in Austin, TX, on October 10th, 2024. Sydney and Christina share details about the upcoming Austin Summit, including the location choice, social media focus, and partnerships with the Austin Diaper Bank.Listeners will meet opening keynote speaker Olivia Ivey-Davis, a content creator and entrepreneur who transitioned from corporate advertising to full-time influencer and brand-builder. Olivia's story of balance and authenticity will resonate with millennial women and mothers.The episode also highlights sponsors like Optimal Bio and Planoly. Learn about Optimal Bio's work in Bioidentical Hormone Replacement Therapy (BHRT) and Planoly's new features and exciting tools for creators.Sydney and Christina reveal plans for the upcoming Nashville Summit, detailing its grander scale, exciting venue, and sponsors like 1428 Financial. They discuss the summit's core values, emphasizing women empowerment and community support.As a special treat, listeners can enjoy a VIP experience launch and a discount code "PODCAST15" for exclusive offers.Finally, Christina asks Sydney what listeners can learn from her journey as a woman business owner and summit host.Join Sydney and Christina for this fun, insightful conversation celebrating the Renaissance Women's Summit and empowering women entrepreneurs and content creators. Don't miss this episode packed with inspiration, practical advice, and exciting summit details!Unlock a 15% discount on your tickets to the Austin summit on October 10th with code PODCAST15! Get your tickets now at [www.therenaissancewomenssummit.com](http://www.therenaissancewomenssummit.com).Support the Show.About Renaissance Marketing Group: Renaissance Marketing Group is a full-service social media marketing agency based in Nashville. The Renaissance team is made up of a talented group of passionate creatives and marketers, committed to the success of their clients and passionate about helping business owners succeed. Founded in 2014, the woman-owned company delivers proven social media marketing results. Their services include social media management, content creation, paid digital advertising, email marketing, influencer marketing, graphic design, branding, professional photography and videography, digital marketing strategy, podcast production, and more. Renaissance is committed to influencing optimal revenue and online growth, while exceeding their client's expectations. In 2021, Renaissance announced the launch of their nonprofit, The Mona Lisa Foundation. The Mona Lisa Foundation was created from a love and passion for supporting women on their entrepreneurial journeys and focuses on offering mentorship, marketing, and business education, grant money, and community to Nashville-based women business owners.Renaissance is the host of the Renaissance Women's Summit, a day-long conference for women entrepreneurs looking to level up in all areas of their business. Learn more: www.renaissancemarketinggroup.com
In this episode, Kevin Oakley is joined by Beth Russell and the incredible Julie Jarnagin for this highly entertaining episode! Full of wit and thought-provoking conversations, the team dives into everything from well-crafted strategies and collaboration to Meta's not-so-on-point content suggestions (Julie does not, in fact, want to see cats falling off of refrigerators). New news from Paramount streaming leads to a great call-to-action for builders, and the three discuss the difference between loyalty goals and preference goals -- and how to marry the two. Story Time (01:02)Beth was inspired by a conversation with Julie about the Market Proof Algorithm, and how it resembles a spider web -- one data point can be interconnected to other parts. The team considers the fly within the analogy, and the impact of teamwork. Kevin stresses the importance of collaboration, and being able to zoom in and understand context in order to make high level strategic decisions. This leads into a great discussion about what makes a great marketer great, and the structure of high-performing sales and marketing teams. Julie brought up thinking through giving buyers reasons to buy now, vs. holding off, using Prime Day as a great example for creating action. Kick - we mean nudge - them off the fence! Exciting Announcements (27:25)Online Sales & Marketing Summit is around the corner! Limited tickets are available, and be sure to reserve your hotel room! Online Sales Academy dates have been released! Join us November 13th and 14th. In The News (29:03)Meta Tests AI Summaries In Post Comment Streams Across Facebook: (https://www.digitalinformationworld.com)An Overview of the Modern TV Viewing Landscape: (https://www.socialmediatoday.com)Paramount Ads Manager Brings TV And AI-Powered Creative To Smaller Businesses: (https://www.adweek.com)Marketers Need to Differentiate Loyalty Goals From Preference Goals: ( https://www.adweek.com)Things We Love - Things We Hate (48:51)Kevin is loving the Mophie 3-in-1 travel charger, which has been a game changer for him when traveling. Julie even added it to her gift list! Julie recently read Sociopath: A Memoir by Patric Gagne, and was absolutely fascinated. Be warned, some parts are pretty hard to believe! Which led them to wonder... was that the point? Beth loves her "heatless curls" that made a debut in an internal DYC call, which led to a hilarious story-time. Bonus Conversation (53:22)Kevin may or may not (he is) be creating an in-depth course for builder partners around Presale Without Fail. If you have questions or have tried something that has worked tremendously for you -- we'd love to hear it! Shoot us a note at show@doyouconvert.com and he will incorporate it. Market Proof Marketing · Ep 346: Kick Them Off The FenceQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 346: Kick Them Off The Fence appeared first on Online Sales and Marketing for Home Builders - DYC.
This is the type of conversation I should have had on the show a long time ago. Industry veteran, brand-builder, and all-around great guy, Brian Boero joins the show today. Brian is Co-founder at the branding and strategy agency, 1000WATT. They focus exclusively on working with brands in the real estate vertical including brokerages, lenders, and technology companies.One of the first topics I was eager to get Brian to dig into was on the importance of brand and storytelling within the real estate industry. You'll hear insights shared aimed at the broker / agent, but also applicable advice for proptech companies. One theme Brian points out is the tendency of companies to talk about features instead of benefits and why that's detrimental to do so.Of course, we couldn't avoid the evolving topic of real estate commissions. The topic affects more than just agents, but any business that is built around transaction volume and that could be impacted by new rules coming to the industry. Don't delay, download and listen.More about Brian and 1000WATT1000WATT is real estate's branding and strategy agency. Founded in , our clients range from brokerage, proptech, mortgage, title, home builders and everything in between.Brian has been in real estate media, marketing and technology since 1997. Before Co-Founding 1000WATT, Brian served as President of Inman, real estate's leading trade media company, and as CEO of VREO, where he created e-signature and document management software for tablet PCs. Brian has led dozens of companies through complex brand and marketing challenges and leads the 1000WATT team daily.Follow Brian on TwitterConnect with Brian on LinkedInCheck out 1000WATTIt's not too late to snag your ticket to 1000WATT's Brand and Marketing Summit. More info here: https://1000watt.net/events/summit/
Welcome to this special episode of Manufacturing Happy Hour, recorded live at the 2024 Industrial Marketing Summit in Austin Texas, where we chat with five awesome industrial marketers about the evolution of industrial marketing. The episode is divided into three parts and you'll hear why an industrial marketing event is so important at the beginning of 2024, what a rebrand can really mean to an industrial company and how you can effectively market something that is a small part of a bigger industrial solution and make it exciting. Plus, we also talk to our brilliant marketers about what meaningful marketing looks like to an engineer, how B2B marketing can be just as cool and B2C, what industrial marketers should be taking advantage of right now. So join Chris as he talks with Adam Beck, Director of Marketing at CADENAS PARTsolutions, Kerry Nedic, Strategic Marketing Leader at Baker Hughes, John Joyce, Founder & Systems Architect at Brijr.io, Amanda Marx, Senior VP of Marketing, Digital Strategy and IT at HARTING Americas and Melissa Geertz, Director of Marketing at Grey Solutions, for loads of excellent advice, insights and inspiration. In this episode, find out: How things have changed in industrial marketing since the summit started in 2018 Why an event around industrial marketing is so important at the beginning of 2024 Where our marketing leads see the industrial space going over the next few years What is most exciting in industrial marketing at the moment? How you market a niche product that's a part of a bigger industrial solution and make it interesting Ways industrial marketers can stand out when talking about the labor issue and sustainability Marketing's role is about building a reputation with audiences that matter Number one focus for industrial marketers right now How AI is going to change the way industrial marketers operate What a rebrand can mean for an industrial company Mistakes industrial companies make when it comes to getting their message out there Investing in marketing isn't only about financial investment, but time and energy too Why it's so important that sales and marketing are aligned Enjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going! Tweetable Quotes: “The marketing experience, the customer experience as a whole, is going to change for industrial companies over the next few years because industrial companies are just waking up to the value of the whole customer experience.” “We're small, scrappy teams and I don't see that changing. But I think we are going to get so much better because of what AI is bringing to the table. So a small scrappy team's ability to generate good content at scale has never been more possible.” “The buyer's journey evolves and it changes. And it's so important to make sure that your strategy and your brand reflects that and addresses the buyer needs.” Links & mentions: Connect with our industrial marketing leaders on LinkedIn: Adam Beck https://www.linkedin.com/in/adambeck79/ Kerry Nedic https://www.linkedin.com/in/knedic/ John Joyce
Joanne Moss and Becky Starkey are on the NAED Marketing Summit committee.
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Unlock the elusive formula for content marketing success and build your professional narrative at the same time with our latest episode. I peel back the layers of strategy that transformed my presentation at the Creative Marketing Summit into a compelling narrative, pinpointing those microscopic but mighty adjustments that turn good content into a sales powerhouse. Journey with me as we dissect how to address pain points like content creation burnout, and how to navigate client engagement in a digital world that's brimming with competition. Plus, you'll get the inside scoop on executing an unforgettable virtual summit talk that keeps your audience hooked, with bonus insights on crafting lead magnets that continue the conversation long after the applause.Then, tagging along in this episode is the tale of how industry relationships and collaborations opened doors to speaking opportunities, like the one at Jen Vasquez's virtual summit. Discover the subtle art of securing speaking gigs without the hassle of applications, and learn how fostering industry connections can not only elevate your status but also pave the way for growth in creative marketing. I'll also share a sneak peek into the diversity of topics at the Creative Marketing Summit, offering a buffet of knowledge for those hungry to enhance their B2B service business. So, if you're a creative professional eager to turn your marketing dial up to eleven, or a B2B service entrepreneur looking to scale with a lean team, this is the playbook you've been waiting for.Get your tickets for the Creative Marketing Summit here!Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode
After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event. Wow! If you didn't attend the 2024 Industrial Marketing Summit, you missed out on one of the most special, engaging, and valuable industrial marketing events of the year - and it's not just us saying that! A quick look at the #IMSummit tag on LinkedIn shows just how impactful this conference was to industrial marketers. In this episode of Content Marketing, Engineered, I talk with Kasey Tyring, Senior Inbound Marketing Specialist at TREW Marketing. Kasey played a large role in organizing the conference but also got to attend many of the sessions and mingle with attendees. We discuss what went down at the conference, from the keynote, to the back-to-back sessions, and the stacked line-up of panels. We cover our key takeaways from AI sessions, branding and messaging sessions, and more. Of course, one of the biggest highlights of the Industrial Marketing Summit was the genuine networking and connection building everyone experienced - all wrapped together by a really REALLY fun time we won't soon forget. Catch the recap of the 2024 Industrial Marketing Summit!ResourcesConnect with Kasey on LinkedInConnect with Wendy on LinkedInLearn more about the Industrial Marketing SummitConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.
This episode is from a Livestream by Nurse Business Coach Heather Colledge on February 6th, 2024.►Book a call about the ELITE Nurse to Coach Academy with our Strategist here: https://bit.ly/ELITEBrainstormSessionFIND US ONLINE:►Join our Facebook community: https://bit.ly/ELITENursetoCoach►Instagram: https://www.instagram.com/heathercolledge►Website: https://www.heathercolledge.comWant to learn how to start + grow an online coaching business? Checkout the ELITE Nurse to Coach Academy https://www.heathercolledge.com/academy
This episode is from a Livestream by Nurse Business Coach Heather Colledge on January 29, 2024.►Click here to officially register for NURSE TO COACH SALES & MARKETING SUMMIT: https://www.heathercolledge.com/summitFIND US ONLINE:►Join our Facebook community: https://bit.ly/ELITENursetoCoach►Instagram: https://www.instagram.com/heathercolledge►Website: https://www.heathercolledge.comWant to learn how to start + grow an online coaching business? Checkout the ELITE Nurse to Coach Academy https://www.heathercolledge.com/academy
Tune in for conversations from SMASH featuring Brooke Saxon-Spencer, VP of Marketing at Claiborne Senior Living, and Marketing Expert, Dana Smith, as they unpack the “why” behind cutting marketing collaterals and how to support the influential Executive Director role.This episode was recorded at SMASH Sales and Marketing Summit 2023.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.
Get ready for another SMASH 2023 recap featuring Author and Executive Coach, Daniel Stillman, Author and Founder and CEO of B Squared Media, Brooke Sellas, and EVP of Warschawski, Sam Tomlinson as they unpack the power of conversational leadership and what it takes to get qualified leads and conversions.This episode was recorded at SMASH Sales and Marketing Summit 2023.Purchase Good Talk by Daniel Stillman, host of The Conversation Factory podcast. Purchase “Conversations that Connect” by Brooke Sellas.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder
Happy December, and happy final Consistency Club installment of the year! This first year of the Club has been amazing... we've seen some incredible success stories of photographers building their email and social followings and - even more importantly - effectively translating that growth into booked clients and money in their bank accounts.All that to say, if you liked being part of the Club this year, get excited: based on your feedback, we're implementing some changes for next year that we believe will make your membership even more valuable to your marketing strategy in 2024!Here's a sneak peek at some of what you can expect:Free access to our first-ever Marketing Summit (coming in January!)Earlier drop dates (the 15th of the month before)Private podcast access to the audio lesson (listen on Spotify, etc.)An over-the-shoulder guide to each month's templates (as in, rather than reading this newsletter, we'll be talking through each month's templates and the secret strategy as part of the audio lesson.)I'm so excited for these changes, and - as ever - so grateful to be on this journey with you. Happy holidays! Watch the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin review the 2023 Home Builder Digital Marketing Summit, which included two full days of interactive sessions, small group roundtable discussions, expert presenters, OSC education, and much more. https://www.buildermarketingpodcast.com/episodes/191-2023-home-builder-digital-marketing-summit-recap-greg-bray-and-kevin-weitzel
SMASH 2023 hosted great thought leaders in our industry and we're excited to release a recap highlighting SMASH Founder Bailey Beeken, LCS Chief Marketing Officer Rick Westermann and Senior Director of Business Insights and Analytics Joel Rosenberg, and Marketing Consultant Lola Rain as they discuss the importance of strategy, leadership, and data-driven results.This episode was recorded at SMASH Sales and Marketing Summit 2023.Produced by Solinity Marketing.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.
There is power for providers to understand the partner solutions side of the business, and that's what Lacy Jungman, VP of Growth and Development at Heritage Communities, brings back to the table on the operator side. Tune in to hear Lacy's thoughts on culture, marketing, and succeeding as a working mom.Host of Working Mom Moments podcast.Listen to Lacy on Ep. 222.This episode was recorded at SMASH Sales and Marketing Summit 2023.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.
Empower families with transparency and shift marketing tactics to meet customer needs.Christy Cunningham, VP of Sales and Marketing at Vitality Senior Living shares her insight on lead generation and bringing sales and marketing together to produce the best results. This episode was recorded at SMASH Sales and Marketing Summit 2023.Watch Christy on BTG Contributor Wednesday Series. Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.
The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit. The Industrial Marketing Summit is shaping up to be a can't-miss event on any industrial marketer's calendar. Wendy Covey, Joe Sullivan, and Adam Beck got together to talk about what to expect from the summit. The event takes place January 31 - Feb 2 at the University of Texas at Austin campus in the AT&T Hotel and Conference Center. TREW Marketing, Gorilla 76, and CADENAS PARTSolutions are hosting the event after they noticed a need for an individual marketing summit geared specifically toward the needs of industrial marketers. The conference is broken into three days. The first day is a welcome dinner and reception, the second day is a full-day of sessions, and the third is broken into a half day of workshops. The half-day of workshops are designed for industrial marketers to walk away with actionable insights to take back with them. The first workshop is titled "Successful Reporting: Using Data to Tell the Story About What's Working." Hosted by Gorilla 76, attendees will leave the workshop with a meaningful dashboard that will help paint a clear picture of your progress for your leadership team. The second workshop is hosted by TREW Marketing and is titled "Leveling Up Your Content Plan: A Guided Approach to Building Brand Authority." Attendees will leave this workshop with a completely build out content strategy for a campaign. The conference will cover the following topics, and more!Product MarketingSales and Marketing AlignmentIncreasing Right-Fit LeadsSEO and Trustworthy Content AI Tools and Practical AI StrategiesUsing Data to Redefine MarketingThe Importance of Customer ExperienceBuilding and Measuring BrandInfluencer Marketing and Thought LeadershipResourcesRegister for the Industrial Marketing SummitFollow Industrial Marketing Summit on LinkedInBecome an Industrial Marketing Summit SponsorConnect with Wendy on LinkedinConnect with Joe on LinkedInConnect with Adam on LinkedInConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.
Our guest today is a true trailblazer in the world of media and marketing innovation.Meet Windsor Western, co-founder of media giant HerCampus and its umbrella brands, including GenZology - a Gen Z Marketing Summit series that's not only established HerCampus as the go-to thought leader on youth marketing, but has also catapulted their brand partnership revenue growth by a jaw-dropping 10,000%!GenZology is an ingenious strategy that arms HerCampus brand clients with unbeatable insights into the trend-setting 18-24 demographic. What started as a response to pandemic-time lockdowns has blossomed into a years-long strategy and revenue-generating powerhouse, leading clients to spend millions of dollars on brand partnerships with HerCampus.In this case study on creative marketing campaigns, we'll uncover how this summit opened doors to iconic clients like L'Oreal and Maybelline, why brand marketers are incentivized to attend these free events, and how HerCampus is landing minimum $50,000 on up to 7 figure client contracts.View the transcript for this episode at: https://otter.ai/u/AtAzFhIQTQvzapHAPNS8aBAqhLI?utm_source=copy_urlConnect with Windsor:https://www.hercampus.com/ https://www.collegefashionista.com/https://spoonuniversity.com/https://www.hercampusmedia.com/https://www.instagram.com/windsorwestern/?hl=enhttps://twitter.com/windsorwestern?lang=enIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceoThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5942555/advertisement
1216 Are you ready to skyrocket your digital and social media marketing strategies? Tune in to this episode for an exclusive conversation with a true industry leader who's here to unlock the secrets of success in the digital world. From lead generation to conquering social media platforms, our guest has the insights you need to thrive. With a substantial following and a YouTube channel boasting over 1 million views, their influence is felt far and wide. But that's not all – our guest is also the mastermind behind the Digital Marketing Summit, an event that brings together industry experts and professionals to discuss the latest trends and strategies. Plus as an added bonus, I will be speaking at this event come September 21st! Discover how you can harness the power of digital marketing, gain priceless insights, and position yourself as a leader in your niche. Stay tuned for an electrifying episode that's your guide to digital marketing mastery. And now, let's welcome to the show our esteemed guest James Hickey! Website: www.digitalmarketingsummit.net Social: @jameshickeysdentrepreneur __________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2023 Home Builder Digital Marketing Summit. The Summit will include two full days of interactive sessions, small group roundtable discussions, expert presenters, OSC education, time to network with leading industry experts and peers, good food, and fun! https://www.buildermarketingpodcast.com/episodes/bonus-episode-2023-home-builder-digital-marketing-summit-preview-greg-bray-and-kevin-weitzel
"There are many ways to kind of establish and build your brand. I think if you don't have these things, now is a great time to be inspired to figure out: ¿What is my brand? ¿Why? ¿What are my brand values? ¿What's my mission statement? To continue to get that buy-in internally for your team to live and breathe it." - Katherine WolfWith more competition than ever in the cannabis industry, building a strong brand identity is critical to success!In this episode, Shayda Torabi joins Joe Hodas, Katherine Wolf, and John Shute, to explore how cannabis brands can create a distinctive personality that resonates with consumers and sets them apart from the competition. Guests will share their own unique stories and experiences in the industry and discuss how they successfully navigated through different challenges and obstacles. Listeners will gain insight into how to develop a brand personality that aligns with their business goals and appeals to their target audience.[00:11 - 07:56] From Seed to Brand[07:56 - 15:41] Crafting a Compelling Identity for Your Cannabis Brand[15:41 - 22:11] Discovering the "Why" Behind Your Brand[22:11 - 28:46] Tips for Differentiating Yourself and Connecting with Your Audience[28:47 - 36:14] Consumer Insights and the Power of Effective Branding[36:14 - 43:06] Reinvigorating the Brand: Refreshing Logos, Packaging, and Values[43:06 - 49:53] Codifying Company Values for Long-Term Brand Strength[49:53 - 01:01:41] SOPs, Branding, and Company Culture in the Cannabis IndustryJoe Hodas, Chief Marketing Officer at Wana Brands, is an Experienced Marketing and Operations Executive with a demonstrated history of working in cannabis, travel, and tourism, consumer packaged goods (CPG), as well as fast-casual dining, and healthcare--all through the lens of the brand.Connect with Joe through!Linkedin,or go to https://www.wanabrands.com/Katherine Wolf, Chief Marketing and Operations Officer at Malek's Premium Cannabis is a cannabis marketer, branding specialist, and writer. She has a B.S. in Marketing & Economics from The University of Tampa and a background in branding, digital marketing, and copywriting and editing for both B2B and B2C brands from the startup to enterprise level.Connect with Katherine through!Linkedin,or go to https://www.malekspremiumcannabis.com/John Shute, CEO at PufCreativ, is a creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry. He has been awarded “2020 Colorado CEO of the Year” by CEO Monthly and "2020 Marketer of the Year" by ADCANN.Connect with John through!Linkedin, or go to https://pufcreativ.com/Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website
Are you the master of your money? In this week's episode, Dr. Lauryn is joined by Dr. Meagan McArther, chiropractic associate turned money mentor and personal finance coach, to discuss how chiropractors and associates (as well as anyone else) can master their money basics to start building the future of their dreams.Dr. Meagan is a wealth of knowledge (no pun intended) and while nothing she shares can be considered financial advice, you still may want to have a pen and paper handy for this one. During the conversation they discuss how Dr. Meagan went from an associate to a personal finance coach for other associates, how to handle the student loan debt problem so many of us face, developing a proper money mindset, different types of investment vehicles, and much more!To learn more about Meagan and all the services Whealth offers, visit here.To watch Meagan's recent Student Loan Debt workshop, visit here.To purchase Meagan's Mastering Money Basics course, visit here.Follow Meagan: Instagram | Pinterest– – – – – Fourth of July Story Time (00:00)Worm Cleanse Updates (2:20)Upcoming Free Attraction and Marketing Summit (06:05)Guest Bio (07:45)Opening Prayer (10:45)Meagan's Steady Growth on Social Media (13:18)Associating vs Opening Own Practice (20:55)Freedom to Control Time and Location (29:05) (31:35)How Meagan Got Into Finance and Her Early Investments (34:30)Student Loan Debt and Making Education Affordable (43:20)Balancing Investing vs Paying Off Loans (53:55)Different Investment Vehicles (01:02:40)– – – – – To learn more about Sked visit their website.To learn more about Dr. Tony Ebel's Pediatric Experience head to the PX website!To learn more about CLA and the INSiGHT scanner go to this website and enter code SHESLAYS when prompted.To check out all the great products from Well Aligned, visit here.To hear all the great stuff happening on patreon you can visit here.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | Facebook Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
This week Dr. Lauryn is joined by the Queen of Trend Alerts herself, Wave Wyld, to discuss all things TikTok and social video. No matter if you are a chiropractor or any other type of business owner, in today's day and age you've got to know how to find your people and build your community, and that is exactly what Wave has not only done for herself, but has coached many others to do as well!Listen in as Wave walks Dr. Lauryn through how she came to be a successful content creator turned TikTok and marketing coach, why building community is way more important than going viral, how to effectively communicate your message through short form video, and much more!Learn more about Wave and everything she has to offer by visiting her website.To get Wave's guide 9 Short-Form Video Formats You Can Make In Under 10 Minutes for free, visit here.Follow Wave: TikTok | InstagramTo register for the three day virtual Attraction and Marketing Summit for Chiropractors that Dr. Lauryn will be speaking at, visit here.– – – – – Topic Intro and Using Freebies to Collect Emails (00:00)Listener Highlight and Guest Bio (06:50)Opening Prayer (09:25)How Did Wave Come to Be A Social Media Master (11:50)Different Cultures of Instagram and TikTok (14:40)Finding Content Inspiration on TikTok (17:55)Finding Your Niche vs Building a Personal Brand (23:40)Community Over Virality (31:20)Communicate a Message Through Short Form Video (33:30)Going Viral for Something Outside Your Niche (38:55)Protecting Your Community and Moving From Rented Space to Owned Space (51:50)Other Algorithm Tips (58:55)Where to Find Wave (01:04:35)– – – – – To learn more about Sked visit their website.To learn more about Dr. Tony Ebel's Pediatric Experience head to the PX website!To learn more about CLA and the INSiGHT scanner go to this website and enter code SHESLAYS when prompted.To check out all the great products from Well Aligned, visit here.To hear all the great stuff happening on patreon you can visit here.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | Facebook Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
In this episode of Perpetual Traffic, Ralph and Kasim explore the implications of Meta (formerly Facebook) and AI in marketing. They discuss the advantages of Facebook's Advantage Plus campaign type, highlighting how it has been utilized by larger brands to enhance their e-commerce efforts. However, they emphasize that this tactic should be seen as just one piece of the puzzle, and CMOs and marketing directors should focus on leveraging it to drive growth and expand their market. Ralph shares a case study involving Allergan, showcasing how a combination of awareness campaigns, video views, traffic campaigns, and middle-of-the-funnel exchanges helped introduce customers to the brand and collect data for retargeting. The hosts stress the importance of targeting individuals who may not be ready to make a purchase with branding campaigns that tell the brand's story or highlight its lifestyle. While acknowledging the impressive AI capabilities of Facebook, they also advise marketers to exercise caution and prioritize building campaigns that truly resonate with their specific target audience.Chapters:00:00:00 - Welcoming Ralph back From the Meta Marketing Summit00:05:31 - Repurposing Content For Online Challenges00:07:17 - How AI Tools Transform Call Summaries and Add Strategic Insights00:12:04 - Exploring the Advantage Plus Campaign and Other Game-Changing Tools for Media Buyers and Creators00:16:49 - How Big Brands Fine-Tune Their Strategies for Massive Success00:19:23 - What CMOs and Directors of Marketing Need to Know About the Advantage Plus Campaign and Scaling Strategies00:23:51 - How Strategic Awareness Campaigns Can Expand Your Market and Drive Conversions00:25:16 - How Botox and Lesser-Known Products Can Benefit from the Same Strategy00:33:04 - Discover the Fascinating New Iteration of Meta's Agency EventsLINKS AND RESOURCES:Episode 498: What's Working Now with Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?Meta Marketing SummitTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:CSO Link
Join us for an inspiring episode as we interview Mollie Elkman, the owner and President of Group Two, a leading full-service marketing partner for America's most successful builders. Discover Mollie's incredible journey of taking over the agency and turning it into a thriving brand. Explore her best-selling children's book, "The House That She Built," which has grown into a global movement sparking curiosity in STEM and construction careers. Mollie's remarkable achievements earned her the title of 2022 Sales and Marketing Professional of the Year, and learn about her role as a headliner at Jeff Shore's Sales and Marketing Summit this summer. Prepare to be inspired as Mollie shares her insights on building a successful brand, fostering creativity, and making a lasting impact in the industry.Want to learn from Mollie? Join us at Jeff Shore's Sales and Marketing Summit this July in Nashville with our exclusive BUY ONE GET ONE deal! Use this link to purchase https://anewgosell.com/jeff and use a discount code ANEWGO at checkout to receive this exclusive deal.
To watch this video please visit: https://anewgosell.com/show73Are you a homebuilder looking to connect with high-quality, engaged leads and deliver a personalized buying experience? Look no further than Anewgo Marketplace, the premier online destination for new construction homes. Our platform offers a range of unique features designed to make the buying process easy and convenient for buyers.Discover how Anewgo Marketplace can revolutionize the way you sell new homes. Our AI-powered matching technology ensures that you connect with the right buyers for your homes, while our interactive design tools enable them to fully design their dream home online. Plus, our collaborative design capability streamlines the buying process and builds strong relationships with buyers.You'll learn how Anewgo Marketplace can help you:Boost your sales and revenue through AI-powered matchingEnhance the buying experience through interactive design toolsStreamline the buying process through collaborative capabilitiesBuild strong relationships with engaged buyersDon't miss out on this opportunity to maximize your profits with Anewgo Marketplace. Register now to join us and discover how our platform can help you achieve your sales goals and provide the personalized customer experience that buyers crave.To learn more about Jeff Shore's Sales and Marketing Summit please visit: https://jeffshore.com/summit-2023/To take advantage of the BUY ONE GET ONE offer please visit: https://anewgosell.com/jeff and enter code ANEWGO at checkout.
In this episode, we sit down with Taylor Humphrey, the Director of Sales and Marketing at Pacesetter Homes, who has been named Sales Manager/Leader of the Year by NAHB and recognized as one of Professional Builder Magazine's 40 under 40. Taylor shares his journey from a project supervisor to a top sales leader, and the lessons he has learned along the way.Taylor attributes his success to several factors, including his dedication to setting goals and continuously learning new skills. We discuss how he has cultivated a growth mindset and remained focused on achieving his objectives, even during challenging times.Whether you are a seasoned sales professional or just starting in the industry, Taylor's insights and experiences provide valuable inspiration and advice for anyone looking to succeed. Visit https://anewgosell.com/jeff to take advantage of the BOGO deal for Jeff Shore's Sales and Marketing Summit in Nashville, TN this summer. Use promo code ANEWGO at checkout.
In this episode, we sit down with Lowell Hays, the President of Maverick, a leading provider of insurance and warranty products for homebuilders. We learn about Maverick's comprehensive warranty coverage for homeowners, as well as their new platform, Beacon. Beacon enables homebuilders to easily enroll homes, utilize Maverick's self-serve quote tool, and provide their homeowners with a comprehensive digital experience. Listen in to learn how Maverick is empowering homebuilders to do what they do best – build homes.For full show notes please visit: https://anewgosell.com/show66To purchase tickets to Jeff Shore Sales and Marketing Summit please visit: https://anewgosell.com/jeff and use promo code ANEWGO at checkout to get the exclusive BUY ONE GET ONE offer. To learn more about the summit: https://jeffshore.com/summit-2023
The healthcare industry is constantly evolving, and so are the marketing strategies that drive it. Gone are the days of relying solely on billboards and other traditional marketing methods. With the rise of technology and data analytics, healthcare marketers have access to a wealth of information that can help them create targeted, personalized marketing campaigns. Join Andrew Chang, VP of Marketing at Summit Health and podcast host, Alan Tam, as they discuss leveraging data-driven healthcare marketing strategies to understand their target audience better, measure the effectiveness of their campaigns, and ultimately improve patient outcomes. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/
On today's episode of WHAT THE TRUCK?!? Dooner is coming to you live from FreightWaves' Sales and Marketing Summit. Want to learn how to become a social media marketing powerhouse for your company or your own personal brand? This is the session for you.We're joined by a panel of three of the most impactful and influential social media marketers in freight. Don't miss this panel with Stord's VP of Marketing Mario Paganini, FreightCaviar founder Paul-Bernard Jaroslawski and Superior Dispatch Services meme lord Boris Panov.Plus, internal marketing is just as important as external marketing. We'll find out how Factor 8 CRO Ted Martin is improving sales and marketing team retention with the right messaging. Watch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
The healthcare industry is notoriously slow to adopt new marketing trends. But can one organization's innovative approach usher the field into the modern age? Andrew Chang is the VP of Marketing at the multispecialty medical group Summit Health and urgent care provider CityMD, which merged in 2019 to form a combined company that covers a wide range of healthcare needs. Tune in to hear Andrew explain how the organization's unique business model and data-collection strategy are helping unlock the true potential of healthcare marketing.Tune in to learn:How Summit Health is revolutionizing healthcare marketing (9:10) Earning trust from stakeholders (20:00) How some marketing trends are impacting the healthcare industry (30:02)Mentions:“What Can Brown Do For SMBs?” (Marketing Trends interview with Kevin Warren)“Supercharging customer service with AI” (Deloitte article by Andy Haas, Michelle McGuire Christian and Ravouth Keuky)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
What is the future of Meta advertising - and is it time for marketers to start embracing AI? On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing Summit. Ralph attended the invite-only event designed for market leaders in the performance marketing space. Everybody seems to believe Meta is in crisis. For the first time ever, the company's growth is slowing down after almost 20 years. So the big question remains, what does all this mean for marketers? As Ralph explains, ad performance is all that matters. And so far, Facebook ads are still driving results. But you have to know Meta's agenda if you are to be successful on their platforms. Listen in as Ralph reveals all the secrets from the Meta Performance Marketing Summit and what marketers can expect from AI-generated ad campaigns. IN THIS EPISODE, YOU'LL LEARN: The future of Meta advertising This week's nugget: Drive traffic to your website and get people's emails using retention.io The Performance 5 and Facebook advertising success How to ensure your cold outreach is not violating anti-spam laws The core aspects of AI-generated ad campaigns Why Facebook is way better at split testing than Google Facebook and Google favor ads that run according to their playbooks Links and Resources: https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable
Today's episode is a great interview I did at the Meta Marketing Summit! We discussed all things marketing and Web 3! How brands can better connect to audiences in today's day and age, less television creative, more social creative, why quantity is more proven to work than quality, my thoughts on social commerce, how close we are to being a fully integrated Web 3 society and so much more! Enjoy! Let me know what you thought! Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter
© 2020-2025 Ivy Podcast Discovery LLC
