Podcast appearances and mentions of Everett W Lord

This week Shane talks about bias with Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar at Boston University, Carey Morewedge. What is the "Bias Blind Spot" and can we be de-biased?  Charity Of The Week - Doctors Without Borders https://www.doctorswithoutborders.org/ Please visit our sponsors: The Great Courses www.thegreatcoursesplus.com/hereweare  Libro.fm is the first audiobook company to make it possible for you to buy audiobooks directly through your local bookstore. Offer code: hereweare for 3 months for the price of one. https://libro.fm/redeem/HEREWEARE  Learn more about your ad choices. Visit megaphone.fm/adchoices

CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh.  Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. In this episode, the following topics are discussed:  University of Pittsburg’s Center for sustainable business to bridge academia and the private sector Sustainability generalist — positional the role within an organization Thought leadership — or curating meetings within companies to find linkages — such as the link between HR and sustainability Sustainability and marketing, investor relations, and procurement Creating sustainability ambassadors within and organization — taking ownership of sustainability Employees are yearning to find a sense of meaning Three phase path to sustainability ownership: incubate is when the CEO and executive team comes together finds common ground regarding sustainability, to entice employees or get them engaged with sustainability initiatives, and entrench means acting in a sustainable way becomes routine. Reporting progress is important as a means to inspire employees Employees must be empowered through training: incentives, promotions, fulfillment, celebration A company’s purpose is almost always linked to sustainability Expanding ownership means it is not “our company”, instead it is “our planet”. When an organization has a sense of purpose, it comes to life Marks and Spencer documents sustainability knowledge Culture and strategy must work in tandem Intent without the ability to mobilize employees makes it difficulty to make sustainability goals succeed Many people want to work for a higher purpose, not solely financial Shared understanding of the meaning of sustainability is important for each person in the organization Goals must be clearly defined and articulated Sustainability must engage all parts of an organization Unilever is the third most looked up company on LinkedIn after Google and Apple — Unilever is also a sustainability leader NOTES Book order info: Small Actions, Big Difference Center for Sustainable Business Small Actions Big Difference   ABOUT PHILIP BEERE Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with him by clicking here.    

CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. European School of Management and Technology in Berlin, Germany. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. In this episode, the following topics are discussed:  Consumer behavior CSR — how to understand stakeholder reactions? Is there a disconnect between CSR goals and execution? CSR success via empowering employees and shared ownership Is the company walking the walk?   Check it by going to one of their factories away from corporate headquarters Unilever and check dams Enel in Chile and teaching self sufficiency Resilient communities Innovation is necessary to sustainability Enel’s My Best Failure Innovability CSO and CMO: dual role at Unilever — Keith Weed Nestle: COO as the sustainabilty architect of entire company Engaging NGOs as a means for meeting CR goals Relationship between CR and financial performance Greenwashing Where are the sustainabilty jobs for college graduates? NOTES CB Bhattacharya How to Make Sustainability Every Employee’s Responsibility Sustainability Lessons From the Front Lines Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value LinkedIn: CB Bhattacharya CB Bhattacharya (@CBsuite) | Twitter Book: Straight Man Harpic ABOUT PHILIP BEERE Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with him by clicking here.  

CB Bhattacharya is the E.ON Chair Professor in Corporate Responsibility at ESMT European School of Management and Technology in Berlin, Germany. On September 1, 2010 the president appointed him the Associate Dean of International Relations and on April 1, 2011, Dean of International Relations. Prof. Bhattacharya received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining ESMT in 2009, he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. Prior to his PhD, CB worked for three years as a Product Manager in Reckitt Benckiser plc. His expertise is in the area of business strategy innovation aimed at increasing both business and social value, specifically how companies can use underleveraged "intangible assets" such as corporate identity and reputation, membership and brand communities, and corporate social responsibility to strengthen stakeholder relationships.