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Matt is a Co-Founder and the Chief Operating Officer of Q1Media, an SMB focused digital media services company with clients across the country. Prior to joining Q1Media, Matt was primarily focused on regional sales for Dell Inc. (now Dell Technologies) and CollegeClub.com, a leading youth-focused web community. Since joining Q1 as a Partner, Matt has helped build and shape the company culture and various lines of business. He has built and managed teams across the company and helped transform the business from a small sales consultancy to a much larger digital media company achieving over $50 Million dollars in revenue. Q1Media has won numerous awards and made many prestigious lists over its 16-year history including the Deloitte 500, Inc 5000 and Forbes Most Promising Companies. The company has also been named one of The Best Companies to Work for In Texas seven times. Matt is a die-hard Spartan fan, having graduated from MSU in 1998, and along with his wife Lisa, is raising three beautiful children in the suburbs of North Austin.
Our guest is John Hall, author of Top of Mind and Co-founder and CEO of Influence & Company. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind. This will be a great conversation for you to walk away with tips and nuggets. Join us. Influence & Co., is a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. In less than three years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to the world’s top publications, ranking No. 72 on Forbes’ “Most Promising Companies in America” list and named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. John has a weekly column for Forbes and Inc. and has contributed to more than 50 publications, including Business Insider, The Washington Post, and Harvard Business Review. He is the author of the best-selling book, 'Top of Mind'.
John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing. John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance. What you’ll learn about in this episode: Thought leadership: why it’s something you have to do Creating a thought leadership content marketing blueprint Why your blogs should have the author’s name for a byline -- not the agency’s name Strategies for creating content that isn’t generic How to build thought leadership into your schedule so that you actually spend time on it -- and what to do if you can’t Finding the ideal mix for publishing content on your own site vs. externally Big mistakes agencies make with their content Why thought leadership content marketing is here for the long haul Ways to contact John: Email: john@influenceandco.com Twitter: @johnhall Website: www.influenceandco.com LinkedIn: www.linkedin.com/in/johnhall4 Book: “Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You” We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
If you create meaningful relationships in your professional life with customers, partners, and industry influencers and in your personal life with family and friends, you can position yourself to stay top of mind with all of them. And staying top of mind with those who matter to you will help you not only create more opportunities, but also become a better, happier person. Consumers’ needs and expectations have changed and in his book, Top of Mind, John Hall explains what this shift means for those interested in building a long-lasting, trustworthy, and influential brand. From building strong, transparent relationships by helping others to amplifying your message through content, John discusses what it truly takes to build trust, earn space at the top of your audience’s minds, and create opportunity for your company. In this podcast you will learn: How to build influence and deepen relationships The various trust “touch points” needed to effectively build trust with your audience How to implement effective content marketing that helps scale the lasting relationships you’re building How to become top of mind with your audience so you’re the person they think of when opportunities arise BIO: John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. He is also the author of the best-selling business book, “Top of Mind.” In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing. John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance. For more information visit Influenceandco website. Download the handout: http://360rea.ch/2tOzaCF
John Hall is the co-founder and CEO of Influence & Co., which helps companies create and distribute engaging content to educate a specific audience.He was one of the winners of the EY Entrepreneur Of The Year award in 2016 for “Best Emerging Company,” and was listed as one of BizJournals Top 100 Visionaries. Hall has grown Influence & Co. into the largest provider of expert content to online publications. His company, No. 239 on the Inc. 500 in 2016, has also ranked No. 72 on Forbes’ “Most Promising Companies in America” list and was recognized at the United Nation’s for being Empact’s “Best Marketing and Advertising Company of 2014.”He has been called “one of the most powerful people in media who you’ve never met” in Inc. and a “must-see keynote speaker” in Forbes. Hall is consistently mentioned in major publications as a top influencer, leader, and speaker. He has weekly columns for Forbes and Inc., and he’s contributed to more than 50 online publications, including Harvard Business Review, Entrepreneur, Fast Company, and Mashable.When Hall isn’t working, he loves spending any extra time with his beautiful wife, Lindsay, and two adorable daughters.Learn more: www.influenceandco.com/john-hallInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
John Hall is the co-founder and CEO of Influence & Co., which helps companies create and distribute engaging content to educate a specific audience.He was one of the winners of the EY Entrepreneur Of The Year award in 2016 for “Best Emerging Company,” and was listed as one of BizJournals Top 100 Visionaries. Hall has grown Influence & Co. into the largest provider of expert content to online publications. His company, No. 239 on the Inc. 500 in 2016, has also ranked No. 72 on Forbes’ “Most Promising Companies in America” list and was recognized at the United Nation’s for being Empact’s “Best Marketing and Advertising Company of 2014.”He has been called “one of the most powerful people in media who you’ve never met” in Inc. and a “must-see keynote speaker” in Forbes. Hall is consistently mentioned in major publications as a top influencer, leader, and speaker. He has weekly columns for Forbes and Inc., and he’s contributed to more than 50 online publications, including Harvard Business Review, Entrepreneur, Fast Company, and Mashable.When Hall isn’t working, he loves spending any extra time with his beautiful wife, Lindsay, and two adorable daughters.Learn more: www.influenceandco.com/john-hallInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing. John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance. What you’ll learn about in this episode: John’s new book "Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" How John’s book fits into his thought leadership strategy Why staying top of mind is a great strategy for developing trust Short-term to long-term memory: consistently engaging people so that they remember forever Why you need to make yourself approachable Why showing your failings and foibles does not diminish your thought leadership Why you must understand what is truly helpful for individuals Why you must help people without expecting anything in return How to tell people how you helped them without it sounding self-serving Why you shouldn’t be too aggressive and should build a relationship over time Why you need to start small with changing how you relate to others Ways to Contact John Hall: Email: john@influenceandco.com Twitter: @johnhall Website: www.influenceandco.com LinkedIn: www.linkedin.com/in/johnhall4 Book: "Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You"
John Hall is the co-founder of Influence & Co, a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. John has grown Influence & Co. into one of the largest providers of high-quality expert and influencer content to the world's top publications, ranking No. 72 on Forbes Most Promising Companies in America list and named Empact's Best Marketing and Advertising Company of 2014 at the United Nations. Influence & Co. was recently mentioned in Inc. as the # 1 Company Dominating Content Marketing. John was recognized by Forbes as the #1 Keynote Speaker For Digital Trends. He also has a weekly column for Forbes and Inc. and has contributed to more than 50 publications. Secret – timesaving technique John uses Antnotes -- keep track of what needs to be done and then accomplish it. ONWARD! Daily habit that contributes to success Think about who you talk to -- John challenges himself to be more thoughtful and helpful with his employees and others that he interacts with. Could have ruined your business – but now – an invaluable learning experience John went to a conference in the early days of his business -- it did not go well -- and John tells the whole story here. Most critical skill you think business owners need to master to be successful "You always need to be learning." Most influential lesson learned from a mentor "Be the person everyone wants on their team." Final Round – “Breaking Down the Recipe for Success” What systems would you go back and put into place sooner? I would have drunk our own Kool-Aid a lot more. What strategy would you recommend new business owners focus on to best ensure success? Invest in yourself Control your story How best to connect with John: Email: john@influenceandco.com Twitter: @johnhall LinkedIn: www.linkedin.com/in/johnhall4 (remember to mention Onward Nation) Blog: blog.influenceandco.com Forbes column: www.forbes.com/sites/johnhall Forbes column: www.inc.com/author/john-hall