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From February 17, 2010: Oprah talks to Jim Jones, Jr., the son of the notorious Peoples Temple leader, about the Jonestown Massacre, why he didn't “drink the Kool-Aid,” and how sports saved his life. Karen Kuzma opens up publicly, for the first time, about her brother serial killer John Wayne Gacy. She recalls life as they were growing up, the phone call when he was arrested and his last hours before he was executed. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Craig and Frankie talk about being Kool Aid kids, stretching, and getting scammed.Get your tickets now for The Woopsie Daisy Tour! - https://punchup.live/craigconantLomita Man Merch Out Now!- https://www.craigconantstore.comCheck out Frankie's special, "Damn That's Crazy" on Hulu!Follow Frankie!IG - https://www.instagram.com/frankiequinones/https://www.instagram.com/cholofitcreeper/TikTok - https://www.tiktok.com/@cholofitcreeperYouTube - https://www.youtube.com/@FrankieQuiñonesWebsite - https://frankiequinones.com/Follow Craig!TikTok - https://tiktok.com/@craigpconant/IG - https://instagram.com/craigpconant/Facebook - https://www.facebook.com/craigpconant/Merch - https://craigconantstore.com/Follow the podcast!Facebook - https://www.facebook.com/communityservicepodIG - https://www.instagram.com/communityservicepodTikTok - https://www.tiktok.com/@communityservicepodBusiness Plugs:Need a natural, holistic facial or some Ayurvedic healing?Contact Cynthia at Ritual Skin and Soul:https://instagram.com/livecynplyayurveda/https://instagram.com/ritualskinandsoul/Check out Brian Johnson's Art! He did the 3 Skeletons Skateboards + The New Podcast Studio: https://www.instagram.com/brianjohnsonstudios/Aztlan Herbal Remedies - https://www.aztlanherbalremedies.com/Kettlebells South Bay - https://www.instagram.com/kettlebellssouthbay/PV Coin Exchange - https://palosverdescoinexchange.com/Deadlight Visions Graphic Design - https://instagram.com/deadlightvisions/Donny Honcho's Healthy Pet Products - https://linktr.ee/localdogdaddySwank Hank's Handmade EDC - https://swankhanks.com/Glitch Pudding, Acrylic Artist - https://instagram.com/glitchpudding/Hoobs Glass Art - https://www.hoobsglass.net/The Pet's Choice Animal Groomers - https://www.instagram.com/thepetschoice_wilmington.ca/Craig's Holistic Doctors:Dr. Jay - https://www.instagram.com/100yearsjay/PBC Health - https://www.instagram.com/pbchealthwellness/Healing/Hustling Links:Louise Hay - https://youtu.be/lz16YqpWkz4Wayne Dyer - https://youtu.be/44ImQV46lF4Change Your Thoughts, Change Your Life - https://youtube.com/watch?v=14JxE7i0EPcLouise Hay Sleep Meditation - https://www.youtube.com/watch?v=Mz8bHR4o7E0Emmet Fox - Prayer Is Not A Way Of Asking, But Of Receiving - https://youtu.be/Tf4yVNtMOgw?si=fQGIg-SGgbF8nBuSRobert Kiyosaki - Liabilities to Assets - https://youtube.com/watch?v=A8vD_XO0vUUCraig's favorite healers:Esther Hicks (AKA Abraham Hicks)Joe DispenzaBruce LiptonDr. SebiAlso shout out to these light workers giving out that lost knowledge:Dr. Delbert BlairDolores CannonSantos Bonnaci

S4 Capital has announced a revolutionary new pricing model that will transform how agencies charge for their services: instead of billable hours, they’re moving to… subscriptions. Fixed monthly fees. Annual contracts that auto-renew. All costs absorbed into the price rather than passed through as variables. You know, retainers. The pricing model most independent agencies have used for decades. In this episode (somewhat abbreviated due to Gini’s technical difficulties), Chip and Gini dissect the holding company’s “brilliant innovation” with the appropriate level of sarcasm, then pivot to the more interesting question buried in the announcement: how should agencies price around AI? The conversation moves from eye-rolling at repackaged retainer models to wrestling with legitimate uncertainty about how AI costs will evolve and what that means for agency pricing strategies. Chip points out that we only know what AI costs today, and it’s likely those costs will rise as platforms realize they’re replacing expensive labor and can charge accordingly. This creates a pricing puzzle—do you transparently pass through AI costs, absorb them into your general cost of doing business, or find some middle ground? Gini shares how she’s handling questions from college students about whether jobs will exist when they graduate, explaining that the work itself is shifting from doing to orchestrating, from creating to editing and refining AI outputs. The discussion highlights the difference between cosmetic changes (calling retainers “subscriptions”) and substantive challenges (figuring out sustainable pricing as AI capabilities and costs both increase). They land on the principle that AI costs should be factored into your total cost of doing business rather than line-itemized separately, giving you flexibility to adapt as the landscape shifts without locking yourself into specific cost structures that may not hold. The subtext throughout is that holding companies remain out of touch with how most agencies actually operate, still discovering “innovations” that the rest of the industry implemented years ago. Key takeaways Chip Griffin: “We only know what AI costs us today. As AI becomes more and more of a labor replacement, the vendors understand that the value that they’re creating for you is going up. Just as you want to charge your clients more because you’re providing more value, they want to charge you more because they’re providing you more value.” Gini Dietrich: “The job that I had when I graduated from college is not the job that you’ll have when you graduate from college. Those things are going to be done by AI. What you are going to be doing is sort of orchestrating your orchestra of AI bots.” Chip Griffin: “AI has come a long way in the last year. It doesn’t mean that everything that it does should be immediately blasted out to the universe. Sometimes the tone isn’t quite right, or maybe it misses the point slightly because you didn’t give it enough information to begin with.” Gini Dietrich: “Just like you would absorb an employee’s salary into your hourly rates or retainers or however you’re doing your pricing, that same thing. The AI needs to be absorbed into that.” Resources ‘The billable hour does not allow for any meaningful innovation': S4 Capital builds subscription model for the AI age (Digiday article) Related Structuring retainers for long-term profitability Understanding pricing models for your agency's services 9 ways to price your agency's services Choosing the right pricing model for your agency's services View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I think I wanna subscribe to your wisdom. I don’t wanna, I don’t wanna, you know, pay you retainer or anything like that. I wanna subscribe. Gini Dietrich: Oh okay, sure. $1 million a week. Chip Griffin: $1 million a week? I don’t know. Yes. I mean, even, even for you, that might be, that might be a little bit much. Gini Dietrich: It’ll be worth it. I promise. I promise. I’ll give you some benchmarks. It’ll be, it’ll be worth it. Chip Griffin: Oh, some benchmarks. Oh, well, I mean, as long as there are some benchmarks. Gini Dietrich: Yes. Chip Griffin: That’s really, you gimme some pretty charts to show that. Absolutely. That you’re achieving those benchmarks, I assume. Gini Dietrich: Yes, absolutely. I’ll, yes, 100%. Chip Griffin: Yeah. Okay. Well, that, that should solve it. That’s, that’s good for me. If it’s good for you and so, you know. Let’s do it. Gini Dietrich: Amazing. Yay. That was easy. Chip Griffin: Yay. Gini Dietrich: No, I don’t have to work anymore. Chip Griffin: We’re gonna talk about pricing today. We’re gonna talk about how you charge for your services and it seems like we’ve talked about this a lot, but, but now we have a brilliant new idea being foisted upon us from holding company land. Gini Dietrich: Brilliant is sarcastic, by the way. Chip Griffin: Where all of the ideas come from. I mean. Holding company mind. I think every, every good idea and innovation in the agency world has come from a holding company, hasn’t it? Gini Dietrich: Yeah. I think, I think you’re right. Yep. Yes. Chip Griffin: And it’s always, it’s always very original thinking that we can expect from the holding companies. Gini Dietrich: Uhhuh. Yes. Chip Griffin: So that’s what we have to discuss today. We have the proclamation from none other, none other than S4 Capital. S4 Capital, for those of you who don’t know, is I think, didn’t they originally describe themselves as like the non holding company holding company or something like that? Gini Dietrich: They did, yes. Chip Griffin: They tried to pretend Gini Dietrich: they did Chip Griffin: That they’re not really a holding company. Gini Dietrich: Mm-hmm. Chip Griffin: They’re still a holding company folks. Gini Dietrich: Yes. Chip Griffin: And so what we are being told is that we should move away from the billable hour to a subscription model. Ugh. Now this wild innovation is something that has never been considered before, so I’m glad they’ve brought this to the table. Certainly we’ve never heard of retainers in the agency world. Gini Dietrich: No. Never. Mm-hmm. Nope. Chip Griffin: So this must be different than a retainer, correct? Gini Dietrich: Um, nope. Chip Griffin: No. Gini Dietrich: I mean, when I dug into it, it’s, it’s essentially a retainer. Essentially. Chip Griffin: So the brand new. Innovative idea from holding company land? Mm-hmm. Is that, that we should have retainers and not billable hours? Gini Dietrich: Yeah. I think the difference that they’re trying to expound, expel, expound upon, expand upon is that, it’s renewable every year, so you don’t have contracts. It’s the same amount every month. Retainer. Mm-hmm. And there was one other piece. Hang on. I, I wrote it down. One year terms, it renews every month. It’s, it’s not a fixed checklist. So eventually you get more output over time, especially if you’re allowed to use AI. And it allows you to absorb costs. So instead of you doing a pass through on expenses, it just absorbs it into that and you, you still pass it through, but it absorbs it instead of doing it one off because procurement doesn’t like variable pass through costs. Chip Griffin: Mm-hmm. Gini Dietrich: So those were the big things in the subscription model versus the hourly bill hourly model. Chip Griffin: Gosh, I, I mean, I, I really hate to break it to them, but that’s how I’ve run every one of my agency businesses for a quarter of a century. Gini Dietrich: For years. Yeah. Chip Griffin: I mean, I consider myself a relatively innovative guy, but I, I don’t, I don’t claim to have invented that, so I’m, I’m not gonna sue them for doing this. Gini Dietrich: Right. Chip Griffin: Because I came up with it first. I certainly didn’t, but I think, I think if they did a little bit of research, they would find this is actually a pretty common way Yes. To do business if you are not a holding company. Gini Dietrich: Correct. Yes. Chip Griffin: I think this is one of those circumstances where the holding companies have got their blinders on Uhhuh. They’ve, they, they drink their own Kool-Aid. They focus only on the way that they do things. And yes, holding companies do a lot of dumb stuff, particularly on the advertising side. They, they like to use billable hours. They like to do pass through expenses with dramatic markups. They like to take kickbacks from publishers and websites in order to place advertising there. Mm-hmm. They do all sorts of stuff. Mm-hmm. That I think is a really bad idea. Gini Dietrich: Mm-hmm. Chip Griffin: So I guess maybe we should be encouraged by the fact that they’re going to act in a way that’s a little bit more normal. I don’t think it’s gonna help them. I think all of the struggling that we’ve seen holding companies go through in recent years is only gonna continue because the holding company model is a bad model. Yeah. It is a broken model. Gini Dietrich: Yeah. Chip Griffin: And you, you can only put so much makeup on it and try to make it look good. It’s just not gonna happen. Gini Dietrich: It’s, I mean, I read it and my first instinct was, I think I even said to you, oh, so it’s a retainer. And then I, I dug deeper and I read the comments and I read the article and like I dug deeper and I was like, yeah, this is not, it’s not anything that, to your point, that those of us who have run, been running agencies for years, granted not gigantic ones, but those of us who have been doing it, that’s, that’s how I do it. I have annual contracts that renew, unless you send me a letter saying we’re done. We have a monthly retainer, we have a, you know, we, there is work that compounds over time because we get smarter about your business and yeah, we’re using AI for certain things and there is some heavy lifting up front to get things started. So yeah, it compounds over time. Like all of those things are, are true. It’s called a retainer. Chip Griffin: Yeah, and look, I, I mean, I would have more respect if they said, you know, look, in order to, to meet. Where the clients are at in today’s environment, we’re simply going to rename retainers as subscriptions. I, I could respect that. And, there is a case to be made that for a swath of clients, at least, they are more receptive to the word subscription than the word retainer, especially if they’re in tech. So if that’s what this was, that would be fine. But to pretend that it is a brand new way of doing things Gini Dietrich: Yeah. Chip Griffin: Is just laughable. Yeah. Now I do think in reading the Digiday piece that there, there is an interesting tangent that is not fully encapsulated in this thinking, but it, it opens a door that I think is worth discussing and is worth thinking about for agency owners. Agency leaders at, at every level we’re talking, holding companies or a, you know, a solo shop, and that is how you price around AI. Mm-hmm. And I think that there is currently a strong mindset that if you can do it with AI, this is from the client side, that if you can do it with AI, it ought to be cheaper. There’s a strong feeling from the agency side that if we do it with AI, we should still charge the exact same amount because it’s the value that we’re creating. As usual, I think the truth lies somewhere in the middle. Gini Dietrich: Sure. Mm-hmm. Chip Griffin: I think one of the real challenges, and it’s highlighted in the Digiday piece, is that we only know what AI costs us today. Gini Dietrich: Correct. Chip Griffin: So we need to be really careful as we’re thinking about pricing. We need to keep a close eye on it because as I’ve said before on, on this show and elsewhere, I think it is likely that the cost of AI will go up over time. Gini Dietrich: Mm-hmm. Chip Griffin: That, that we’re, right now, we are in this adoption phase where typically things are underpriced to get people hooked essentially on it. Mm-hmm. So we’ve all seen what we can do with AI, but as AI becomes more and more of a labor replacement, the vendors understand that the value that they’re creating for you is going up. Gini Dietrich: Yep. Chip Griffin: And so just as you want to charge your clients more, because you’re providing more value, they want to charge you more because they’re providing you more value. Gini Dietrich: Yep, yep. Chip Griffin: On top of that, the cost of actually doing all of this continues to go up. And yes, they’re becoming more efficient in some of the models and that sort of thing so that they can balance the quality and the cost. But, but nevertheless, it’s likely that over time the cost is gonna continue to rise. So if they’re gonna have a smaller margin, they’re gonna make up for it by fixing that margin, by charging you more. Yep. So regardless of how you get there, you are going to be charge, be paying more for AI in five years than you are today. Gini Dietrich: Absolutely. Chip Griffin: So, so you do need to be thinking about how you are structuring AI and in particular the Digiday piece put out there, the, the thought of are you transparent about what the AI costs are or do you just consider that part of your cost of doing business? And I, I think this is, there is a lot of room for meaty conversations in the, the coming months and years trying to figure out how to tackle this most appropriately. Gini Dietrich: It’s funny you say that because I’ve been doing a lot of speaking virtually to juniors and seniors in colleges, in college classes. And one of the question that continues to come up is, and I think it’s really interesting that they’re talking about this at school, which is smart, but it continues to come up, is, is there a job for me when I graduate from college? And my answer has been the job that I had when I graduated from college is not the job that you’ll have when you graduate from college. Like, you’re not gonna stand at the copier and make clipbooks, you’re not going to open Bacon’s books and make media lists. You’re probably not gonna make media lists at all. You’re not gonna make clipbooks at all. You’re not going to, you probably, you may not even be pitching media. Like those things are, are going to be done by AI. What you are going to be doing is sort of orchestrating your, or conducting your orchestra of AI bots, so you have to understand how to prompt accurately, how to give it the right kinds of input so that you get the right output. How to edit its work, you know, those are the kinds of things that you have to understand. And so when you think about, to your point, what this is going to cost, it may not cost the same as a full-time employee. It may not cost the same as five full-time employees, but it’s going to cost you something, and that has to be… Just like you would absorb an employee’s salary into your, your however hourly rates or retainers or however you’re doing your pricing, that same thing. The AI needs to be absorbed into that. Chip Griffin: Yeah, and I think, I think ultimately, I mean, first of all, I would agree with you on the, the first jobs thing. If I think back to my first job, in an agency as a junior account executive, I can’t think of more than 5% of my job that I did back then that, that today Yeah. Can still be done. And, and some of it’s because of AI’s not just, you know, technology has Sure. Has improved. I mean, nobody’s standing there at the photocopier. That’s nothing to do with AI. Gini Dietrich: Yeah. Chip Griffin: But, you know, good luck finding a photocopier most of the time, even if you need one. And so, you know, those are the, the kinds of things technology has, has completely replaced a lot of what we did. And AI is just accelerating that even further. So certainly those kinds of jobs are not there. And, and I think that it’s fair to say that, that a college graduate going to work for the first time in an agency is, is really going in from a functional level at a, at about a level above where, where you and I started back in the day. And so fundamentally that means the skill sets are different, right? Because when you, when you’re that level up, you are doing more editing than creating, you are doing more guiding than doing. It doesn’t mean that you’ve gone, you know, completely all the way to being just a manager. You know, not people aren’t just gonna jump right in and just be managers. Let’s be realistic here. You do. But the, the kinds of things that you’re doing require a different skillset than what we needed going in. Because we weren’t doing a lot of editing of other people’s work. We weren’t doing a lot of guiding and checking and, and all of that kind of stuff. We had someone else who was doing that to our work. Now, now you have to know how to do that effectively and to your point. And it’s, it’s not just about the prompting. It’s understanding what you’re getting back and then how to re-prompt, how to tweak, how to get the most out of it, how to make sure that it actually makes sense, whatever’s come back. Because I mean, AI has come a long way in the last year. It doesn’t mean that everything that it does should be immediately blasted out to the universe. And that’s not just because of factual stuff. It may be just sometimes the tone isn’t quite right, or, or maybe it misses the point slightly because you didn’t give it enough information to begin with, and so you need to be able to look at it and have that level of judgment to understand when you need to apply human editing or when you need to ask the, the AI to take another stab at it or to do whatever you need to do to get the quality that the client is expecting. And I think, but it, it needs to be priced into your, your total cost of doing business, single invoice, not separate line items for all of this. Because I think to you, as soon as you start getting into, to separate line items for it, you put yourself in a difficult position to adapt as needed. And the reality is that none of us really knows what the, the innards of an agency in 24 or 36 months is gonna look like. We all have pretty good guesses, right? I mean, but, but the reality is we just don’t know for sure. And so we can’t put ourselves in a box by specifying here’s what it costs or say, Hey, we’re just gonna pass through these costs for the markup or those kinds of things. It needs to be factored into your cost of doing business. And on that note, I think we’ve provided some good food for thought and hopefully you’ll be able to think about pricing in perhaps a way that is a little more. I don’t know, rational, thoughtful, and more usable than what the holding companies are currently thinking or maybe have ever thought. But any case, I’m Chip Griffin for myself and Gini Dietrich. This has been another episode of the Agency Leadership Podcast, and it depends.

It's been another wild week around here with the Oilers rollercoaster making another loop, and I've got a fresh episode of Better Lait Than Never ready to recap it all. On today's podcast, I talked about the Oilers' trades at the deadline, the first few games for our new friends, a tough luck run of injuries, and much more.I kicked off this week's episode with a look at the Oilers' games since the NHL Trade Deadline. Now that our new friends have had three games each under their belts (kinda), I wanted to offer my first take on how they've done so far. Spoiler: I've been impressed. Of course, it can't all be good news around here, can it? Last night in Colorado, the Oilers picked up a win in a very intense game, but lost a trio of players in the process. Why can't we have nice things? Even with the men down, I'd be lying if I said the Kool-Aid wasn't going down a little smoother after beating both Vegas and Colorado.Finally, I wrapped up this week's episode of BLTN with a guest Righteous Sack Beating from Dooks before closing out the podcast with another round of voicemails. The voicemail was quieter this week, but I still had a good time with everyone's takes landing all over the place. The voicemail is the best way to wrap up the show and give everyone a chance to share their thoughts. Another hearty thank you to everyone who contributed to this week's episode. Having all of you in the mix makes the show so much better. Want to leave a voicemail for next week's show? Do it here!

The ultra-wealthy get access to private equity, private credit, and pre-IPO deals the rest of us don't. Now, suddenly, those same deals are being marketed to you. Coincidence? Maybe. Cause for suspicion? Absolutely. Joe, OG, and Doug settle in at the basement desk (yes, Joe's mom's basement — the most prestigious financial address in podcasting) to dig into a Wall Street Journal headline asking whether everyday investors should be chasing the same private deals as the 1%. OG breaks down why "exclusive access" and "higher returns" can also mean binary outcomes, illiquidity traps, and a failure rate that the ultra-wealthy can absorb — and you probably can't. Oh, and there's a Ty Lopez–led retail investment that allegedly became a Ponzi scheme. So that's fun. What's in today's episode: Why private equity and private credit are suddenly being pitched to regular investors — and what that timing might tell you The real difference between risk-free returns, stock market investing, and private bets (they are not the same thing, no matter what the brochure says) How "exclusive opportunity" can be a polite way of saying "binary outcome with limited exits" A real-world look at regulation risk using Airbnb as the example What liquidity actually means — and what happens when you need your money back and the market says "no" The Ty Lopez distressed retail saga and how it allegedly went full Ponzi Why private credit often means lending to borrowers who couldn't get money elsewhere The uncomfortable truth about who gets targeted by aggressive investment marketing (hint: it's people who feel behind) OG also walks through an SEC-inspired framework for evaluating any investment before you hand over a dollar: Build a financial roadmap before chasing complex deals Know your actual risk tolerance (not the aspirational version) Diversify — for real, not just in theory Handle your emergency fund and high-interest debt first Grab every employer match on the table Rebalance regularly How to spot the early signs of fraud before it costs you Also in the basement: Doug drops Mustang trivia (the 1964 Ford kind, not the horse kind). The TikTok Minute rides off into the sunset, replaced by a shiny new back-to-basics segment. There are community meetup updates — including Benjamins After Dark in Boston. And somehow, against all odds, Kool-Aid nostalgia becomes a conversation. Because sometimes the most dangerous investment isn't the one that looks risky. It's the one that sounds like something only smart, wealthy, connected people get access to. Pull up a chair. The basement is open. FULL SHOW NOTES: https://stackingbenjamins.com/how-to-avoid-the-wrong-investments-1813 Deeper dives with curated links, topics, and discussions are in our newsletter, The 201, available at https://www.stackingbenjamins.com/201 Enjoy! Learn more about your ad choices. Visit podcastchoices.com/adchoices

-Dana Holgorsen told reporters Saturday that Colandrea is doing things he's never had before with a QB in terms of mobility…and thathe's able to make off-schedule plays. Sounds like a few QBs in years past (Adrian/Taylor Martinez, Tommy Armstrong, etc.)…-Rob Aurich told reporters that having to defend a QB who can extend plays for a long time is both challenging and good for thedefense at the same time…the Kool-Aid is full of sugar and sweetness and we love itOur Sponsors:* Check out BetterHelp: https://www.betterhelp.com* Check out Progressive: https://progressive.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Listen in as we go through the 1st round of Jake's March Madness Bracket, discuss Midwest tornado preparations, and find the best deal in food.---Additionally, Dane breaks down the controversial pickleball tournament and Samuel has an extremely normal week.---If you want an Until Next Week Podcast shirt shipped to you for $30, email untilnextweekpodcast@gmail.com or DM us on Instagram. ---Please follow our Instagram & TikTok to stay updated on all things podcast and make sure to send us a voice message via Instagram DM to be featured on one of our next episodes.https://www.instagram.com/untilnextweekpodcasthttps://www.tiktok.com/@untilnextweekpodcast---Please leave us a 5 STAR REVIEW on both Spotify and Apple for a chance to be mentioned on a future episode.---SUPPORT DANE: [Please send us a DM with your name and amount if you decide to donate for tracking purposes] https://hillcityglobal.managedmissions.com/MyTrip/danebiesemeyer1---Get $5 off the best listed price for 2 Friday Pickleball Paddles: [MUST CLICK LINK BELOW]https://www.fridaypickle.com/discount/SAMUEL14434---Get 10% off your order for a Bloom Card with the following code: SAMUEL14434https://bloom.inc---Key words for the algorithm: Clean Podcast, Clean Comedy, Friday Pickleball, Ghostrunners Podcast, Correct Opinions Podcast, Tim Hawkins Podcast, Becoming Something Podcast, Youth Group Chronicles Podcast, Almost Athletes Podcast with Dude Perfect, Pickleball, Space Heater, Friday Aura Pro, Dane's Car, Jalapeno Plants Stolen, Fantasy Baseball, Maxx Crosby Trade, NFL Free Agency Predictions, & World Baseball Classic Facts.

Andy eats a cookie and talks about Lucy Ellmann's novel Ducks, Newburyport. On Rachel's Chart Chat, Rachel from Des Moines offers up part 2 of her Free to Be... You and Me listening party with guests Julie Klausner and Tavie Phillips. The Monkees' Kool-Aid jingle discussed can be found on YouTube here. Follow Rachel on Last.fm here.

Cleansing and Rebuilding the Temple (1) (audio) David Eells, 3/8/26   Jerusalem & Temple Destroyed & Born Again B. A. - 06/04/2014 (David's notes in red) (Eze.13:14) So will I break down the wall that ye have daubed with untempered mortar, and bring it down to the ground, so that the foundation thereof shall be uncovered; and it shall fall, and ye shall be consumed in the midst thereof: and ye shall know that I am Jehovah. (15) Thus will I accomplish my wrath upon the wall, and upon them that have daubed it with untempered mortar; and I will say unto you, The wall is no more, neither they that daubed it; 16 to wit, the prophets of Israel that prophesy concerning Jerusalem, and that see visions of peace for her, and there is no peace, saith the Lord Jehovah.  Just as people must die to self and be born again from above, so must Jerusalem and its temple. Why was rebellious Jerusalem, the capital of the Jews, torn down with its temple and its people crucified and killed in heaps? Their temple represented them and Jerusalem those who were to be the Bride. Josephus, the historian who wrote their history, said it was because of the way they treated Jesus and His disciples. It appears that Josephus believed that Jesus was the Messiah. This is a type that is coming to pass in our day in the so-called Church. For Paul said to the mostly Gentile Church that what happened to the Jews was a type for what will happen to the mostly Gentile Church at the ends of the ages. (1Co.10:11) Now these things happened unto them by way of example (Greek: “shadow” or “type”); and they were written for our admonition, upon whom the ends of the ages are come. So what happened historically is a type for this day. Today, in the end of this age, the rebellious leadership of God's people, the false Man-child and Bride, represented by unregenerate Jerusalem, have crucified Jesus as He said, (Mat.25:40) And the King shall answer and say unto them, Verily I say unto you, Inasmuch as ye did it unto one of these my brethren, [even] these least, ye did it unto me. As the Dragon, Satan's body, including this false leadership, seeks to devour the Man-child and destroy the Bride for its own egotistical reasons. God has set them as a mark for the Beast to conquer. The Beast, which in Revelation 17 is inhabited by a body of spirits from the abyss, represents a body of people outside of Christ that will be used as a vessel of dishonor to destroy spiritually and, in some cases, physically these rebellious religious leaders and their people from the different sects of apostate Christianity. Some would say, “David, doesn't Jerusalem get destroyed after seven years, as a type of the 70 years?” Yes, but in a spiritual way, it is happening now as the leadership of apostate Christianity becomes more and more devoured by the mind and spirits of the Beast. As Jesus said of these evil leaders, (Mat.23:27) Woe unto you, scribes and Pharisees, hypocrites! for ye are like unto whited sepulchres, which outwardly appear beautiful, but inwardly are full of dead men's bones, and of all uncleanness. (28) Even so ye also outwardly appear righteous unto men, but inwardly ye are full of hypocrisy and iniquity. (29) Woe unto you, scribes and Pharisees, hypocrites! for ye build the sepulchres of the prophets, and garnish the tombs of the righteous, (30) and say, If we had been in the days of our fathers, we should not have been partakers with them in the blood of the prophets. (31) Wherefore ye witness to yourselves, that ye are sons of them that slew the prophets.  (32) Fill ye up then the measure of your fathers. (33) Ye serpents, ye offspring of vipers, how shall ye escape the judgment of hell? (34) Therefore, behold, I send unto you prophets, and wise men, and scribes: some of them shall ye kill and crucify; and some of them shall ye scourge in your synagogues, and persecute from city to city: (35) that upon you may come all the righteous blood shed on the earth (this was also said of the Harlot in Revelation 17:24), from the blood of Abel the righteous unto the blood of Zachariah son of Barachiah, whom ye slew between the sanctuary and the altar. Clearly, the Harlot has been around since Cain killed Abel. (36) Verily I say unto you, All these things shall come upon this generation. As Jesus said of these hypocrites and their city and temple, (37) O Jerusalem, Jerusalem, that killeth the prophets, and stoneth them that are sent unto her! how often would I have gathered thy children together, even as a hen gathereth her chickens under her wings, and ye would not! (38) Behold, your house is left unto you desolate. (39) For I say unto you, Ye shall not see me henceforth, till ye shall say, Blessed [is] he that cometh in the name of the Lord. (24:1) And Jesus went out from the temple and was going on his way; and his disciples came to him to show him the buildings of the temple. (2) But he answered and said unto them, See ye not all these things? verily I say unto you, There shall not be left here one stone upon another, that shall not be thrown down. (Gal.4:22) For it is written, that Abraham had two sons, one by the handmaid, and one by the freewoman. (23) Howbeit the [son] by the handmaid is born after the flesh; but the [son] by the freewoman [is born] through promise. (24) Which things contain an allegory: for these [women] are two covenants; one from mount Sinai, bearing children unto bondage, which is Hagar. (25) Now this Hagar is mount Sinai in Arabia and answereth to the Jerusalem that now is: for she is in bondage with her children. (26) But the Jerusalem that is above is free, which is our mother. (Rev.3:12) He that overcometh, I will make him a pillar in the temple of my God, and he shall go out thence no more: and I will write upon him the name of my God, and the name of the city of my God, the new Jerusalem, which cometh (present tense) down out of heaven from my God, and mine own new name. 13 He that hath an ear, let him hear what the Spirit saith to the churches. (Jer.3:12) Go, and proclaim these words toward the north, and say, Return, thou backsliding Israel, saith Jehovah; I will not look in anger upon you; for I am merciful, saith Jehovah, I will not keep [anger] for ever. (13) Only acknowledge thine iniquity, that thou hast transgressed against Jehovah thy God, and hast scattered thy ways to the strangers under every green tree, and ye have not obeyed my voice, saith Jehovah. (14) Return, O backsliding children, saith Jehovah; for I am a husband unto you: and I will take you one of a city, and two of a family, and I will bring you to Zion: (15) and I will give you shepherds according to my heart, who shall feed you with knowledge and understanding. (16) And it shall come to pass, when ye are multiplied and increased in the land, in those days, saith Jehovah, they shall say no more, The ark of the covenant of Jehovah; neither shall it come to mind; neither shall they remember it; neither shall they miss it; neither shall it be made any more. (17) At that time they shall call Jerusalem the throne of Jehovah; and all the nations (Gentiles) shall be gathered unto it, to the name of Jehovah, to Jerusalem (notice that this heavenly Jerusalem will be synonymous with the name, meaning “nature, character and authority” of the Lord): neither shall they walk any more after the stubbornness of their evil heart. (18) In those days the house of Judah shall walk with the house of Israel, and they shall come together out of the land of the North (Beast captivity) to the land that I gave for an inheritance unto your fathers. (19) But I said, How I will put thee among the children, and give thee a pleasant land, a goodly heritage of the hosts of the nations! and I said, Ye shall call me My Father, and shall not turn away from following me. (20) Surely as a wife treacherously departeth from her husband, so have ye dealt treacherously with me, O house of Israel, saith Jehovah. (21) A voice is heard upon the bare heights, the weeping [and] the supplications of the children of Israel; because they have perverted their way, they have forgotten Jehovah their God. (22) Return, ye backsliding children, I will heal your backslidings. Behold, we are come unto thee; for thou art Jehovah our God.  B.A.'s dream: I dreamed that I was in Jerusalem (Zion) and I was watching as Titus and his army (of the Roman Beast of that day) were tearing down the temple with battering rams and large ropes. I listened as Titus gave orders to his army: “Tear these walls down! I don't want one stone left standing upon another!” (Luk.19:41) And when he (Jesus) drew nigh, he saw the city and wept over it, (42) saying, If thou hadst known in this day, even thou, the things which belong unto peace! but now they are hid from thine eyes. (43) For the days shall come upon thee, when thine enemies shall cast up a bank about thee, and compass thee round, and keep thee in on every side, (44) and shall dash thee to the ground, and thy children within thee; and they shall not leave in thee one stone upon another; because thou knewest not the time of thy visitation.  Titus said, “This temple is a mockery and must be destroyed!” (Jer.6:15) Were they ashamed when they had committed abomination? nay, they were not at all ashamed, neither could they blush: therefore they shall fall among them that fall; at the time that I visit them they shall be cast down, saith Jehovah. (16) Thus saith Jehovah, Stand ye in the ways and see, and ask for the old paths, where is the good way; and walk therein, and ye shall find rest for your souls: but they said, We will not walk therein. (Jer.14:15) Therefore thus saith Jehovah concerning the prophets that prophesy in my name, and I sent them not, yet they say, Sword and famine shall not be in this land: By sword and famine shall those prophets be consumed. (Mic.1:6) Therefore I will make Samaria as a heap of the field, and as places for planting vineyards; and I will pour down the stones thereof into the valley, and I will uncover the foundations thereof.  My thoughts: (Act.17:24) The God that made the world and all things therein, he, being Lord of heaven and earth, dwelleth not in temples made with hands. (Jer.7:3) Thus saith Jehovah of hosts, the God of Israel, Amend your ways and your doings, and I will cause you to dwell in this place. (4) Trust ye not in lying words, saying, The temple of Jehovah, the temple of Jehovah (which had become corrupt), the temple of Jehovah, are these. (5) For if ye thoroughly amend your ways and your doings; if ye thoroughly execute justice between a man and his neighbor; (6) if ye oppress not the sojourner, the fatherless, and the widow, and shed not innocent blood in this place, neither walk after other gods to your own hurt: (7) then will I cause you to dwell in this place, in the land that I gave to your fathers, from of old even for evermore. (8) Behold, ye trust in lying words, that cannot profit. (9) Will ye steal, murder, and commit adultery, and swear falsely, and burn incense unto Baal, and walk after other gods that ye have not known, (10) and come and stand before me in this house, which is called by my name, and say, We are delivered; that ye may do all these abominations? (The Temple of the Lord had become corrupt.)  (11) Is this house, which is called by my name, become a den of robbers in your eyes? Behold, I, even I, have seen it, saith Jehovah. (12) But go ye now unto my place which was in Shiloh, where I caused my name to dwell at the first, and see what I did to it for the wickedness of my people Israel. (13) And now, because ye have done all these works, saith Jehovah, and I spake unto you, rising up early and speaking, but ye heard not; and I called you, but ye answered not: (14) therefore will I do unto the house which is called by my name, wherein ye trust, and unto the place which I gave to you and to your fathers, as I did to Shiloh. (15) And I will cast you out of my sight, as I have cast out all your brethren, even the whole seed of Ephraim. (16) Therefore pray not thou for this people, neither lift up cry nor prayer for them, neither make intercession to me; for I will not hear thee. (17) Seest thou not what they do in the cities of Judah and in the streets of Jerusalem? B.A.: Titus had such a stern (determined) look on his face, like he was being driven to destroy this useless temple (made by man's hands, the hands or works of the flesh) and I found myself agreeing with him. I began shouting, “Yes, tear these walls down! This isn't the house of God! Jesus isn't in this place! This place is just a den of thieves! (Mat.21:12) And Jesus entered into the temple of God, and cast out all them that sold and bought in the temple, and overthrew the tables of he money-changers, and the seats of them that sold the doves; (13) and he saith unto them, It is written, My house shall be called a house of prayer: but ye make it a den of robbers. (Is it not so today? Look how the leaders live after the lusts of their flesh. This did not Jesus and His disciples do.) Soon it was over and all those useless stones (apostates and their leaders who had been robbing God's people) were torn down, and they littered the ground. This reminded me of the “Third Vision” in The Shepherd of Hermas: “Concerning the Building of the Triumphant Church, and the Various Classes of Reprobate Men”:  And then she again took hold of me by the hand, and raised me, and made me sit on the seat to the left; and lifting up a splendid rod, she said to me, “Do you see something great?” And I say, “Lady, I see nothing”. She said to me, “Lo! do you not see opposite to you a great tower, built upon the waters, of splendid square stones?” For the tower was built square by those six young men who had come with her. But myriads of men were carrying stones to it (We are the living stones of the true house of God.), some dragging them from the depths, others removing them from the land, and they handed them to these six young men. They were taking them and building; and those of the stones that were dragged out of the depths, they placed in the building just as they were: for they were polished and fitted exactly into the other stones, and became so united one with the another that the lines of juncture could not be perceived. And in this way, the building of the tower looked as if it were made out of one stone. (Representing those who have been baptized in the water of the Word unto death to self.) Those stones, however, which were taken from the earth suffered a different fate; for the young men rejected some of them, some they fitted into the building, and some they cut down, and cast far away from the tower. (reprobated) Many other stones, however, lay around the tower, and the young men did not use them in building; for some of them were rough, others had cracks in them, others had been made too short, and others were white and round (too much flesh or wealth), but did not fit into the building of the tower. Moreover, I saw other stones thrown far away from the tower, and falling into the public road; yet they did not remain on the road, but were rolled into a pathless place. And I saw others falling into the fire and burning, others falling close to the water, and yet not capable of being rolled into the water, though they wished to be rolled down and to enter the water. (Those needing God's will in them to love the Word) The old unregenerate temple must die and be born again. (Zec.6:12) and speak unto him, saying, Thus speaketh Jehovah of hosts, saying, Behold, the man whose name is the Branch: and he shall grow up out of his place; and he shall build the temple of Jehovah (Jesus in the Man-child ministry of Revelation 12 as spiritual sons of David); (13) even he shall build the temple of Jehovah; and he shall bear the glory, and shall sit and rule upon his throne; and he shall be a priest upon his throne; and the counsel of peace shall be between them both. (14) And the crowns shall be to Helem, and to Tobijah, and to Jedaiah, and to Hen the son of Zephaniah, for a memorial in the temple of Jehovah. (15) And they that are far off shall come and build in the temple of Jehovah; and ye shall know that Jehovah of hosts hath sent me unto you. (Jesus is coming as the epiphany (or shining forth from) in His new leadership.) And [this] shall come to pass, if ye will diligently obey the voice of Jehovah your God. Our spiritual forefathers came to heavenly Jerusalem when they walked in the steps of Jesus in truth and righteousness, but the fleshly church was driven from the land by the beastly flesh shortly thereafter. The restoration is beginning again. (Heb.12:18) For ye are not come unto [a mount] that might be touched, and that burned with fire, and unto blackness, and darkness, and tempest, (19) and the sound of a trumpet, and the voice of words; which [voice] they that heard entreated that no word more should be spoken unto them; (20) for they could not endure that which was enjoined, If even a beast touch the mountain, it shall be stoned; (21) and so fearful was the appearance, [that] Moses said, I exceedingly fear and quake: (22) but ye are come unto mount Zion, and unto the city of the living God, the heavenly Jerusalem, and to innumerable hosts of angels. B.A.: I was so happy, as I knew that this temple (apostate leadership) would no longer be able to inflict anymore pain on God's people. (Eze.14:4) Therefore speak unto them, and say unto them, Thus saith the Lord Jehovah: Every man of the house of Israel that taketh his idols into his heart, and putteth the stumblingblock of his iniquity before his face, and cometh to the prophet; I Jehovah will answer him therein according to the multitude of his idols; (5) that I may take the house of Israel in their own heart, because they are all estranged from me through their idols. (6) Therefore say unto the house of Israel, Thus saith the Lord Jehovah: Return ye, and turn yourselves from your idols; and turn away your faces from all your abominations. (7) For every one of the house of Israel, or of the strangers that sojourn in Israel, that separateth himself from me, and taketh his idols into his heart, and putteth the stumblingblock of his iniquity before his face, and cometh to the prophet to inquire for himself of me; I Jehovah will answer him by myself:  (8) and I will set my face against that man, and will make him an astonishment, for a sign and a proverb, and I will cut him off from the midst of my people; and ye shall know that I am Jehovah. (9) And if the prophet be deceived and speak a word, I, Jehovah, have deceived that prophet, and I will stretch out my hand upon him, and will destroy him from the midst of my people Israel. (10) And they shall bear their iniquity: the iniquity of the prophet shall be even as the iniquity of him that seeketh unto him; (11) that the house of Israel may go no more astray from me, neither defile themselves any more with all their transgressions; but that they may be my people, and I may be their God, saith the Lord Jehovah. For the past several days, I've been hearing in the Spirit, “Humble thyself in the sight of the Lord”. (Jas.4:10) Humble yourselves in the sight of the Lord, and he shall exalt you.    Temple of Crucified Saints  B. A. - 03/21/2014 (David's notes in red) I had a little dream this morning. I had a similar dream several years ago, but I was not with any group of people. When I first had this dream, I was confused because I did not have the understanding that I do now. It wasn't until a few years later that the Lord revealed the meaning to me, and now I had the dream again.  This time, I dreamed I was standing in the midst of a special group of people (Man-child/Bride corporate body) and we were all dressed like they were back in the days of our Lord, Jesus. (Job.29:14) I put on righteousness, and it clothed me: My justice was as a robe and a diadem. (Rom.13:14) But put ye on the Lord Jesus Christ, and make not provision for the flesh, to fulfil the lusts thereof. (Gal.5:16) But I say, walk by the Spirit, and ye shall not fulfil the lust of the flesh. (Col.3:12) Put on therefore, as God's elect, holy and beloved, a heart of compassion, kindness, lowliness, meekness, longsuffering; (13) forbearing one another, and forgiving each other, if any man have a complaint against any; even as the Lord forgave you, so also do ye: (14) and above all these things put on love, which is the bond of perfectness. I watched as people came up to our little group, one at a time. As each individual approached our group, they went up to the elder (Jesus) who was standing at the front of the group, and they showed the elder their hands and their feet. I watched as the elder took hold of their hands and looked for the “nail holes” in their hands, and then he looked down at their feet to see if they also had nail holes in their feet as well; there had to be a “total crucifixion” (of self), or they could not join our group. (Rom.5:6) For while we were yet weak, in due season Christ died for the ungodly. (Gal.2:20) I have been crucified with Christ; and it is no longer I that live, but Christ living in me: and that life which I now live in the flesh I live in faith, the faith which is in the Son of God, who loved me, and gave himself up for me. (Rom.14:7) For none of us liveth to himself, and none dieth to himself. (1Co.6:17) But he that is joined unto the Lord is one spirit. (2Co.5:14) For the love of Christ constraineth us; because we thus judge, that one died for all, therefore all died; (Gal.1:4) who gave himself for our sins, that he might deliver us out of this present evil world, according to the will of our God and Father: (5) to whom be the glory for ever and ever. Amen. I watched as one person was turned away, and I prayed for him, as he was very sad because he had not been accepted. Suddenly, I heard the elder (Jesus) shout, “Saints, we are now ready (or qualified)! Let's go restore the temple of God! (Those crucified with Christ are ready to be the stones of the foundation of the temple of God. Cyrus, whom the Lord called His anointed shepherd or Messiah shepherd, as a type of Jesus in Isaiah 44:26 - 45:1, is prophesied to build Jerusalem, the Bride, and lay the foundation of the temple. Cyrus/Jesus set the first-fruits of Judah/Benjamin free from Babylonian captivity, as a type of crucifixion, to go and do this.)  B.A,:(Ezr.1:1) Now in the first year of Cyrus king of Persia, that the word of Jehovah by the mouth of Jeremiah might be accomplished, Jehovah stirred up the spirit of Cyrus king of Persia, so that he made a proclamation throughout all his kingdom, and put it also in writing, saying, (2) Thus saith Cyrus king of Persia, All the kingdoms of the earth hath Jehovah, the God of heaven, given me; and he hath charged me to build him a house in Jerusalem, which is in Judah. (3) Whosoever there is among you of all his people, his God be with him, and let him go up to Jerusalem, which is in Judah, and build the house of Jehovah, the God of Israel (he is God), which is in Jerusalem (the Bride). (4) And whosoever is left, in any place where he sojourneth, let the men of his place help him with silver, and with gold, and with goods, and with beasts, besides the freewill-offering for the house of God which is in Jerusalem. (5) Then rose up the heads of fathers' houses of Judah and Benjamin, and the priests, and the Levites, even all whose spirit God had stirred to go up to build the house of Jehovah which is in Jerusalem. (6) And all they that were round about them strengthened their hands with vessels of silver, with gold, with goods, and with beasts, and with precious things, besides all that was willingly offered. (7) Also Cyrus the king brought forth the vessels of the house of Jehovah (The holy people of God), which Nebuchadnezzar had brought forth out of Jerusalem, and had put in the house of his gods; (8) even those did Cyrus king of Persia (A type of Trump) bring forth by the hand of Mithredath the treasurer, and numbered them unto Sheshbazzar, the prince of Judah. (These are the days of Cyrus(9) And this is the number of them: thirty platters of gold, a thousand platters of silver, nine and twenty knives, (10) thirty bowls of gold, silver bowls of a second sort four hundred and ten, and other vessels a thousand. (11) All the vessels of gold and of silver were five thousand and four hundred. All these did Sheshbazzar (The Man-child) bring up, when they of the captivity were brought up from Babylon unto Jerusalem. (Ezra means “help or court”, and I thought it was interesting that Ezra chapter 1 ends with verse 11, (1:11) or “111” and many of us are seeing 111 almost daily.) (111 is the Gematria for the birth of Jesus in the New Testament and type of the end-time Man-child body. For years, I would ask for a word for myself through random faith and often was given the same verse many times until I quit counting: (Ezr.6:5) And also let the gold and silver vessels of the house of God, which Nebuchadnezzar took forth out of the temple which is at Jerusalem, and brought unto Babylon, be restored, and brought again unto the temple which is at Jerusalem, every one to its place; and thou shalt put them in the house of God. At other times, I received: (5:15) and he said unto him, Take these vessels, go, put them in the temple that is in Jerusalem, and let the house of God be builded in its place. These gold and silver vessels are the first-fruits people of God who build and are the foundation of the temple.) Another text we have received concerning this is in Haggai. In chapter 1, the people were exhorted to stop building their own houses and build God's house, and they obeyed, for which God rebuked the devourer and blessed them mightily in chapter 2. Also in chapter 2, He compared their coming out of captivity to build God's house, like when their fathers came out of Egypt to build the tabernacle in the wilderness. Of these two times, He spoke of a great shaking of Heaven and Earth, which is a type for us today who are about to build Father's temple made without hands. A great shaking is now coming.  (Hag.2:3) Who is left among you that saw this house in its former glory? and how do ye see it now? is it not in your eyes as nothing? (4) Yet now be strong, O Zerubbabel (meaning “born from Babylon”; a type of the Man-child), saith Jehovah; and be strong, O Joshua, son of Jehozadak, the high priest (a type of Jesus with the Man-child); and be strong, all ye people of the land, saith Jehovah, and work: for I am with you, saith Jehovah of hosts, (5) [according to] the word that I covenanted with you when ye came out of Egypt, and my Spirit abode among you: fear ye not. (6) For thus saith Jehovah of hosts: Yet once, it is a little while, and I will shake the heavens, and the earth, and the sea, and the dry land;  (7) and I will shake all nations; and the precious things (Hebrew: “desire”; i.e., Jesus in the Man-child) of all nations (of God's people) shall come; and I will fill this house with glory, saith Jehovah of hosts. We can see that the great shaking will begin with the laying of the foundation of God's temple with those who are crucified with Christ. (8) The silver is mine, and the gold is mine, saith Jehovah of hosts. The silver and gold of God's people have become His at this time. Also, gold and silver were given to Israel as they were leaving Egypt, as it will be today, to build the temple of God, His people. (9) The latter glory of this house shall be greater than the former, saith Jehovah of hosts; and in this place will I give peace, saith Jehovah of hosts. The first house was letter and physical; the last house is spirit, made without man's works. B.A.: Then, at the end of this dream, I saw the “Spirit” of Jesus. Three years ago, I had this very same vision. But I was a young believer at the time and I didn't have the revelation of what the vision was about until much later, as I grew in the Lord. Vision: I saw the Spirit of Jesus. He was very tall and light was illuminating out of His Spirit all around Him. I watched as little particles (which later were revealed to me to be DNA cells) were coming from every direction and attaching themselves to His Spirit. I got the revelation that as each one of us is crucified with Jesus Christ and dies to self, we are part of His body, and we go back to Him because we came from Him (Because our born-again man is created by His Word, which is His DNA.). Come, Lord Jesus, come! I asked the Father for a verse for the dream, and He gave me (Act.3:21) whom the heaven must receive until the times of restoration of all things, whereof God spake by the mouth of His holy prophets that have been from of old. (When we are restored, it is Jesus manifested in us in spirit and soul. He said, He was coming as the Latter Rain outpouring after two days or two thousand years on the morning of the third day. Hos 6:1  Come, and let us return unto Jehovah; for he hath torn, and he will heal us; he hath smitten, and he will bind us up. 2  After two days will he revive us: on the third day he will raise us up, and we shall live before him. 3  And let us know, let us follow on to know Jehovah: his going forth is sure as the morning; and he will come unto us as the rain, as the latter rain that watereth the earth. Jesus the Man-child type was the first to receive the Former Rain and Jesus coming in the Man-child body is coming as the Latter Rain.)   Man-child Will Purify God's House C. P. 02/25/21 (David's notes in red) In this dream, I was in our house with my husband and David Eells (Representing the first fruits David Man-Child reformers) was there too. He had white hair down to his shoulders and looked more like Moses than himself. He was wearing an ancient sort of clothing. (David's hair represents the increasing glory – 30, 60 and 100 fold; (Mar.4:20) And those are they that were sown upon the good ground; such as hear the word, and accept it, and bear fruit, thirtyfold, and sixtyfold, and a hundredfold.) He covered his white hair with a little black/dark hat.) (Moses' face shown with the glory of God so bright that he had to veil that glory when He went before the people. But he took the veil off when he went before God in order to receive more of His glory.  The reason the David Man-child reformers look like Moses is this: (Act.3:22-23) Moses indeed said, A prophet shall the Lord God raise up unto you from among your brethren, like unto me; to him shall ye hearken in all things whatsoever he shall speak unto you. (23) And it shall be, that every soul that shall not hearken to that prophet, shall be utterly destroyed from among the people. You would probably say, but Jesus fulfilled that and I would say you're correct. But Jesus said He was coming a second time as a Man-child born to a woman and this is in Revelation 12. We read in (Joh.16:21-22) A woman when she is in travail hath sorrow, because her hour is come: but when she is delivered of the child, she remembereth no more the anguish, for the joy that a man is born into the world. (22) And ye therefore now have sorrow: but I will see you again, and your heart shall rejoice, and your joy no one taketh away from you. Jesus first came in a body of the Son of David, and so He will be now in a corporate body of spiritual Davids, the man-child, by His Word and Spirit. History always repeats with larger groups of people. In a vision I have shared parts of, I saw the Man-child body of 144,000 at the throne of God to be anointed.) C.P.: David was walking through our house, making sure everything was white – furniture, walls, etc. He had a paintbrush in his hand. (This is pointing to another dual fulfilled prophecy with Jesus starring in this, too. (Mal.3:1-3) Behold, I send my messenger, and he shall prepare the way before me: and the Lord, whom ye seek, will suddenly come to his temple; and the messenger of the covenant, whom ye desire, behold, he cometh, saith Jehovah of hosts. (2) But who can abide the day of his coming? and who shall stand when he appeareth? for he is like a refiner's fire, and like fullers' soap: (3) and he will sit as a refiner and purifier of silver, and he will purify the sons of Levi, and refine them as gold and silver; and they shall offer unto Jehovah offerings in righteousness. Representing the white House of God with Jesus as the head.) C.P.: Some other people – perhaps younger women- were walking behind him, asking him, “Why are you doing this?” (The more immature women in Song of Solomon did not understand the Brides radical running after the Groom.) He replied, “It's got to get done”. I said to him, “David, everything is already white. We've already painted it. The exterior of the house is old, but it, too, is white”. David replied, “Yes, but we must get rid of the cracks”. (2Co.7:1) Having therefore these promises, beloved, let us cleanse ourselves from all defilement of flesh and spirit, perfecting holiness in the fear of God. When the Man-child is anointed, Jesus will complete the work in us. Also, when David became king, he destroyed the Edomites who factioned or separated people against their own brethren. The factious represent the cracks that separate God's people.)  C.P.: David then went into the dining room and gave our already white dining table another coat of paint. He repainted our already white chairs white again and even painted the chrome-colored chair legs white. (The dining room is where the unleavened bread, the spiritual food of the Word, is served. (1Co.13:9-12) For we know in part, and we prophesy in part; (10) but when that which is perfect is come, that which is in part shall be done away. (11) When I was a child, I spake as a child, I felt as a child, I thought as a child: now that I am become a man, I have put away childish things. (12) For now we see in a mirror, darkly; but then face to face: now I know in part; but then shall I know fully even as also I was fully known.) C.P.: Then David looked at the only wooden unpainted piece of furniture – a side buffet table, and with his paintbrush, he painted it white. Someone asked him, “Why does this also need to be painted? It's never used”. He replied, “I can't wait for someone else to do it. I must do it now”. (Everything that displays the unleavened bread of the Word must be purified. The Man-child will be first in our day with the pure Word by Father's grace. Jesus said in (Joh.9:4-5) We must work the works of him that sent me, while it is day: the night cometh, when no man can work. (5) When I am in the world, I am the light of the world.) C.P.: (Psa.51:7-13) Purify me with hyssop, and I shall be clean: Wash me, and I shall be whiter than snow. (8) Make me to hear joy and gladness, That the bones which thou hast broken may rejoice. (9) Hide thy face from my sins, And blot out all mine iniquities. (10) Create in me a clean heart, O God; And renew a right spirit within me. (11) Cast me not away from thy presence; And take not thy Holy Spirit from me. (12) Restore unto me the joy of thy salvation; And uphold me with a willing spirit. (13) Then will I teach transgressors thy ways; And sinners shall be converted unto thee. David was working the whole time feverishly, his body so energetic, his steps were energetic and fast paced, his hands were nimble and quick. But he was calm and spoke quietly. He was smiling and was at ease doing this job. (It is Jesus in the Man-child Who will do the Work. (Mat.12:18-21) Behold, my servant whom I have chosen; My beloved in whom my soul is well pleased: I will put my Spirit upon him, And he shall declare judgment to the Gentiles. (19) He shall not strive, nor cry aloud; Neither shall any one hear his voice in the streets. (20) A bruised reed shall he not break, And smoking flax shall he not quench, Till he send forth judgment unto victory. (21) And in his name shall the Gentiles hope. (Mat.10:19-20) ...be not anxious how or what ye shall speak: for it shall be given you in that hour what ye shall speak. (20) For it is not ye that speak, but the Spirit of your Father that speaketh in you.) C.P.: Then he said, “Come, we need to sit under the table and pray for protection”. So my husband, David, and I, and these other young women whom I did not know, sat under the table, as if we were preparing for an earthquake. (Great earthquakes, spiritual and physical, are coming and many will die. The Man-child Jesus was resurrected with a great earthquake. Being under the authority of the food of God's Word on the table will bring growth and protection. (Psa.27:5) For in the day of trouble he will keep me secretly in his pavilion: In the covert of his tabernacle will he hide me; He will lift me up upon a rock. (Psa.91:1) He that dwelleth in the secret place of the Most High Shall abide under the shadow of the Almighty. (2) I will say of Jehovah, He is my refuge and my fortress; My God, in whom I trust. (3) For he will deliver thee from the snare of the fowler, And from the deadly pestilence. … (7) A thousand shall fall at thy side, And ten thousand at thy right hand; But it shall not come nigh thee. … (10) There shall no evil befall thee, Neither shall any plague come nigh thy tent. … (14) Because he hath set his love upon me, therefore will I deliver him: I will set him on high, because he hath known my name. (15) He shall call upon me, and I will answer him; I will be with him in trouble: I will deliver him, and honor him. 16 With long life will I satisfy him, And show him my salvation.) C.P.: My husband took his phone out and showed me how the screen was now completely white. (We are not to look upon evil, deception, or impurity for the eye is a gateway to the soul.) There was a simple definition in black newspaper font typed on the screen: Christian (n): They will be destroyed because they worshipped another Messiah (a False Jesus and Word). (The flesh wants only a flesh-pleasing Jesus, and religion is the same, but we are not to look on such deception, but only God's pure Word. There will be no protection for those who depart from the pure Word and its promises. (Isa.8:20) To the law and to the testimony! if they speak not according to this word, surely there is no morning for them. (Rev.22:18-20) I testify unto every man that heareth the words of the prophecy of this book, If any man shall add unto them, God shall add unto him the plagues which are written in this book: (19) and if any man shall take away from the words of the book of this prophecy, God shall take away his part from the tree of life, and out of the holy city, which are written in this book. (20) He who testifieth these things saith, Yea: I come quickly. Amen: come, Lord Jesus.) C.P.: I woke up and received the following by faith at random, and my finger landed on “watch out” and “Life does not consist” in Luke 12:15 (NIV). Here is the ASV version: (Luk.12:15) And he said unto them, Take heed, and keep yourselves from all covetousness: for a man's life consisteth not in the abundance of the things which he possesseth. (This is a very important warning for the true people of God at this point in time for great prosperity will come to test you. Please read this carefully: (1Ti.6:5-10) wranglings of men corrupted in mind and bereft of the truth, supposing that godliness is a way of gain. (6) But godliness with contentment is great gain: (7) for we brought nothing into the world, for neither can we carry anything out; (8) but having food and covering we shall be therewith content. (9) But they that are minded to be rich fall into a temptation and a snare and many foolish and hurtful lusts, such as drown men in destruction and perdition. (10) For the love of money is a root of all kinds of evil: which some reaching after have been led astray from the faith, and have pierced themselves through with many sorrows.)  Filling in the cracks in this dream to perfect the house and purify it reminds us of this revelation of Hermas.    The Shepherd of Hermas: Vision of the Tower Chapters 5-7 “The building of the tower will be finished, and all will rejoice together around the tower, and they will glorify God, because the tower is finished.” I asked her, saying, “Lady, I should like to know what became of the stones, and what was meant by the various kinds of stones?” In reply she said to me, “Not because you are more deserving than all others that this revelation should be made to you … Tell them that all these things are true, and that none of them is beyond the truth. All of them are firm and sure, and established on a strong foundation.” “Hear now, with regard to the stones which are in the building. Those square white stones which fitted exactly into each other, are apostles, bishops, teachers, and deacons, who have lived in godly purity, and have acted as bishops and teachers and deacons chastely and reverently to the elect of God. Some of them have fallen asleep, and some still remain alive. And they have always agreed with each other, and been at peace among themselves, and listened to each other. On account of this, they join exactly into the building of the tower.” “But who are the stones that were dragged from the depths, and which were laid into the building and fitted in with the rest of the stones previously placed in the tower?” “They are those who suffered for the Lord's sake.” “But I wish to know, O Lady, who are the other stones which were carried from the land.” “Those,” she said, “which go into the building without being polished, are those whom God has approved of, for they walked in the straight ways of the Lord and practiced His commandments.” “But who are those who are in the act of being brought and placed in the building?” “They are those who are young in faith and are faithful. But they are admonished by the angels to do good, for no iniquity has been found in them.” “Who then are those whom they rejected and cast away?” “These are they who have sinned, and wish to repent. On this account they have not been thrown far from the tower, because they will yet be useful in the building, if they repent. Those then who are to repent, if they do repent, will be strong in faith, if they now repent while the tower is building. For if the building be finished, there will not be more room for anyone, but he will be rejected. This privilege, however, will belong only to him who has now been placed near the tower.” “As to those who were cut down and thrown far away from the tower, do you wish to know who they are? They are the sons of iniquity, and they believed in hypocrisy, and wickedness did not depart from them. For this reason they are not saved, since they cannot be used in the building on account of their iniquities. Wherefore they have been cut off and cast far away on account of the anger of the Lord, for they have roused Him to anger. But I shall explain to you the other stones which you saw lying in great numbers, and not going into the building. Those which are rough are those who have known the truth and not remained in it, nor have they been joined to the saints. On this account are they unfit for use.” “Who are those that have rents?” “These are they who are at discord in their hearts one with another, and are not at peace amongst themselves: they indeed keep peace before each other, but when they separate one from the other, their wicked thoughts remain in their hearts. These, then, are the rents which are in the stones. But those which are shortened are those who have indeed believed and have the larger share of righteousness; yet they have also a considerable share of iniquity, and therefore they are shortened and not whole.” “But who are these, Lady, that are white and round, and yet do not fit into the building of the tower?” She answered and said, “How long will you be foolish and stupid, and continue to put every kind of question and understand nothing? These are those who have faith indeed, but they have also the riches of this world. When, therefore, tribulation comes on account of their riches and business, they deny the Lord.” I answered and said to her, “When then, will they be useful for the building, Lady?” “When the riches that now seduce them have been circumscribed, then will they be of use to God. For as a round stone cannot become square unless portions be cut off and cast away, so also those who are rich in this world cannot be useful to the Lord unless their riches be cut down. Learn this first from your own case. When you were rich, you were useless; but now you are useful and fit for life. Be ye useful to God; for you also will be used as one of these stones.” “Now the other stones which you saw cast far away from the tower, and falling upon the public road and rolling from it into pathless places, are those who have indeed believed, but through doubt have abandoned the true road. Thinking, then, that they could find a better, they wander and become wretched, and enter upon pathless places. But those which fell into the fire and were burned are those who have departed for ever from the living God; nor does the thought of repentance ever come into their hearts, on account of their devotion to their lusts and to the crimes which they committed. Do you wish to know who are the others which fell near the waters, but could not be rolled into them? These are they who have heard the word and wish to be baptized in the name of the Lord; but when the chastity demanded by the truth comes into their recollection, they draw back and again walk after their own wicked desires.” She finished her exposition of the tower. But I, shameless as I yet was, asked her, “Is repentance possible for all those stones which have been cast away and did not fit into the building of the tower, and will they yet have a place in this tower?” “Repentance,” said she, “is yet possible, but in this tower they cannot find a suitable place.” (In other words, they will not be among the first-fruits but will have to be crucified of their sinful nature.) “But in another and much inferior place they will be laid, and that, too, only when they have been tortured and completed the days of their sins. And on this account will they be transferred, because they have partaken of the righteous Word. And then only will they be removed from their punishments when the thought of repenting of the evil deeds which they have done has come into their hearts. But if it does not come into their hearts, they will not be saved, on account of the hardness of their heart.”    House of Idle = Idols Sandy Shaw - 08/29/2011 (David's notes in red) Sandy Shaw called me on 3/14/21 and said the Lord told her that this dream is to be shared for the time we are in now. On 3/13/21, Sandy said, “I woke up at 3:33 am and was having trouble going back to sleep, so I started praying and was able to go back to sleep. I then dreamed I was sitting on a bench under the shade of a tree on a really sunny day.  I was looking across a field when, all of a sudden, I felt the presence of God behind and around me. I was terrified to turn around and look. He placed His hand on my right shoulder and said, “Sandra, remember your Idle/Idol dream? That's for now! Share it.” When I woke up, the clock said 5:55 am. (God will give grace to overcome) So here is the dream below that the Lord was saying is for NOW:  In a dream, I was standing in front of a house with Spanish-style stucco. (This represents the house of apostate Christianity. Jesus warned us that the house that was built on sand would not survive the storm of life, and the three little pigs warned us that houses of inferior material wouldn't stand up to the big bad wolf. He warned that the house built on obedience to the Word will stand. The stucco in this house is like untempered mortar. (Eze.13:8-11) Therefore thus saith the Lord Jehovah: Because ye have spoken falsehood, and seen lies, therefore, behold, I am against you, saith the Lord Jehovah. (9) And my hand shall be against the prophets that see false visions, and that divine lies: they shall not be in the council of my people, neither shall they be written in the writing of the house of Israel, neither shall they enter into the land of Israel; and ye shall know that I am the Lord Jehovah. (10) Because, even because they have seduced my people, saying, Peace; and there is no peace; and when one buildeth up a wall, behold, they daub it with untempered mortar: (11) say unto them that daub it with untempered mortar, that it shall fall: there shall be an overflowing shower; and ye, O great hailstones, shall fall; and a stormy wind shall rend it. … (14) So will I break down the wall that ye have daubed with untempered mortar, and bring it down to the ground, so that the foundation thereof shall be uncovered; and it shall fall, and ye shall be consumed in the midst thereof: and ye shall know that I am Jehovah. (Eze.22:28) And her prophets have daubed for them with untempered mortar, seeing false visions, and divining lies unto them, saying, Thus saith the Lord Jehovah, when Jehovah hath not spoken.) There was a patio to get to the front door of this house. I saw people on the patio talking on cell phones and playing games on the Internet. Girls were talking to their boyfriends, making idle chit-chat, etc. I noticed a man standing next to me and I didn't know who he was until he spoke and asked, “How does this edify Me?” Realizing that it was Jesus talking, I said, “Lord, forgive us; we don't realize”. (The house or tabernacle being covered with Spanish-style stucco represents our old nature that is foreign to the Lord and the self-delusion that is contrary to righteousness in serving a false Jesus of our own making. (Eze.22:24-30) Son of man, say unto her, Thou art a land that is not cleansed, nor rained upon in the day of indignation. (25) There is a conspiracy of her prophets in the midst thereof, like a roaring lion ravening the prey: they have devoured souls; they take treasure and precious things; they have made her widows many in the midst thereof. (26) Her priests have done violence to my law, and have profaned my holy things: they have made no distinction between the holy and the common, neither have they caused men to discern between the unclean and the clean, and have hid their eyes from my sabbaths (ceasing from our own works), and I am profaned among them. (27) Her princes in the midst thereof are like wolves ravening the prey, to shed blood, and to destroy souls, that they may get dishonest gain. (28) And her prophets have daubed for them with untempered mortar, seeing false visions, and divining lies unto them, saying, Thus saith the Lord Jehovah, when Jehovah hath not spoken. (29) The people of the land have used oppression, and exercised robbery; yea, they have vexed the poor and needy, and have oppressed the sojourner wrongfully. (30) And I sought for a man among them, that should build up the wall, and stand in the gap before me for the land, that I should not destroy it; but I found none.) We walked across the patio and through the front door into the house. To the left was an area full of people watching TVs. All different types of TVs: old consoles, new flat screens, etc. -- all sizes. I saw old TV programs: Father Knows Best, The Patty Duke Show, The Andy Griffith Show, and an old game show. (Oh, how things have changed!)  I heard “Queen for a Day”. There were soap operas on. The Lord asked, “How does this edify Me?” I said, “I'm sorry, Lord”. (Rev.18:2-8) ...Fallen, fallen is Babylon the great, and is become a habitation of demons, and a hold of every unclean spirit, and a hold of every unclean and hateful bird. (3) For by the wine of the wrath of her fornication all the nations are fallen; and the kings of the earth committed fornication with her, and the merchants of the earth waxed rich by the power of her wantonness. (4) And I heard another voice from heaven, saying, Come forth, my people, out of her, that ye have no fellowship with her sins, and that ye receive not of her plagues: (5) for her sins have reached even unto heaven, and God hath remembered her iniquities. (6) Render unto her even as she rendered, and double unto her the double according to her works: in the cup which she mingled, mingle unto her double. (7) How much soever she glorified herself, and waxed wanton, so much give her of torment and mourning: for she saith in her heart, I sit a queen, and am no widow, and shall in no wise see mourning. (8) Therefore in one day shall her plagues come, death, and mourning, and famine; and she shall be utterly burned with fire; for strong is the Lord God who judged her.) To the right side of the room was an area full of computers: new, old, big, small, fancy, iPads, etc. Children were doing homework on Facebook and MySpace — social chat sites. People were playing games and doing work. I got closer to their faces and saw their eyes were big and round like silver dollars, staring at the screen. A big clock is seen with its hands spinning quickly, as if to say, 24-7, this is going on. The Lord asked, “How does this edify Me?” I said, “Lord, forgive me, for I myself am guilty of this”. (These things happening on the right represent God's people justifying themselves and compromising. Saying, “It's okay to spend extra time on these devices because they aren't TVs and we must do our work on them as well. So the line in our conscience gets blurred. This can also represent justification by our own works and essentially is like worshipping a false Jesus that allows compromise contrary to His Word. (2Co.1:2-4) For I am jealous over you with a godly jealousy: for I espoused you to one husband, that I might present you as a pure virgin to Christ. (3) But I fear, lest by any means, as the serpent beguiled Eve in his craftiness, your minds should be corrupted from the simplicity and the purity that is toward Christ. (4) For if he that cometh preacheth another Jesus, whom we did not preach, or if ye receive a different spirit, which ye did not receive, or a different gospel, which ye did not accept, ye do well to bear with him.) Standing in the middle of that room, I looked up and saw there were different levels to the house where the activity got worse, physically and spiritually. I saw and heard people speaking filthily. I didn't see it, but knew that it was pornography, and scary movie sounds were also in the background. People were cursing and saying all kinds of bad things. People were laughing at it when it was not funny. The Lord asked, “How does that edify Me?” (The different levels of the tabernacle represent people's spirit, soul and body. If these activities are occurring in the spirit and soul, they bring a curse on the bodies of these people and death. Spiritual death is reprobation, and it becomes impossible for them to be renewed again unto repentance. Their consciences are seared. They have become reprobated.  (Heb.6:4-8) For as touching those who were once enlightened and tasted of the heavenly gift, and were made partakers of the Holy Spirit, (5) and tasted the good word of God, and the powers of the age to come, (6) and then fell away, it is impossible to renew them again unto repentance; seeing they crucify to themselves the Son of God afresh, and put him to an open shame. (7) For the land which hath drunk the rain that cometh oft upon it, and bringeth forth herbs meet for them for whose sake it is also tilled, receiveth blessing from God: (8) but if it beareth thorns and thistles, it is rejected and nigh unto a curse; whose end is to be burned.)  We went into another room on the left, and I heard different conversations. One person was trying to tell another something, and he said, “I know”, not letting the other finish because he already knew. (Pro.18:13) He that giveth answer before he heareth, It is folly and shame unto him.) In the same crowd, educated people were having conversations with others, but the educated person never heard anything anyone else said because they were puffed up and boasting that they had a degree in this or a doctorate in that. They knew it all and yet knew nothing. The Lord asked, “How does this edify Me?” (1Ti.6:3-5) If any man teacheth a different doctrine, and consenteth not to sound words, even the words of our Lord Jesus Christ, and to the doctrine which is according to godliness; (4) he is puffed up, knowing nothing, but doting about questionings and disputes of words, whereof cometh envy, strife, railings, evil surmisings, (5) wranglings of men corrupted in mind and bereft of the truth… (2Ti.3:1-9) But know this, that in the last days grievous times shall come. (2) For men shall be lovers of self, lovers of money, boastful, haughty, railers, disobedient to parents, unthankful, unholy, (3) without natural affection, implacable, slanderers, without self-control, fierce, no lovers of good, (4) traitors, headstrong, puffed up, lovers of pleasure rather than lovers of God; (5) holding a form of godliness, but having denied the power thereof. From these also turn away. (6) For of these are they that creep into houses, and take captive silly women laden with sins, led away by divers lusts, (7) ever learning, and never able to come to the knowledge of the truth. (8) And even as Jannes and Jambres withstood Moses, so do these also withstand the truth. Men corrupted in mind, reprobate concerning the faith. (9) But they shall proceed no further. For their folly shall be evident unto all men…)  To the right in that room were people bickering over trivial matters. One conversation that stands out is, “Who took my Kool-Aid?” I looked around and realized that all these people were carrying Bibles, and I realized they were all 'Christians'. The whole house was full of people professing to be Christians. The Lord asked, “How does this edify Me?” I said, “Lord, forgive us”. (Many worldly people associate 'religious fanatics' and cult members with Jim Jones. And they say things to Christians like, “Don't drink the Kool-Aid!” In other words, don't fall for the deceptions and traps of religion. James Warren Jones (May 13, 1931 – November 18, 1978) was an American cult leader, preacher, and self-professed faith healer. He launched The Peoples Temple in Indiana during the 1950s. Jones and his inner circle orchestrated a mass murder-suicide of himself and his followers in his jungle commune at Jonestown, Guyana, on November 18, 1978. Jones ordered and likely coerced the mass suicide and mass murder of 918 commune members, 304 of them children, almost all by cyanide-poisoned Flavor Aid (or Kool-Aid). (1Pe.5:8) Be sober, be watchful: your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour;) We went into another room and stood in the doorway. Small children were running around the room, jumping on chairs, sofas, pulling down curtains, and being very mischievous. Their parents were in the middle of the room, oblivious to what the children were doing -- “running wild”. They were so self-absorbed in what they were doing and their own desires that they were blind to what their children were doing. The Lord asked, “How does this edify Me?” I said, “Lord, I'm sorry”. (Many of God's people are not self-disciplined to stay in God's Word; therefore, the fruit that they bring forth is disorderly confusion and does not effectively edify the Body of Christ. (Isa.26:3) Thou wilt keep him in perfect peace, whose mind is stayed on thee…) We went into another room and saw people holding their Bibles. They tried to step forward, saying, “Yes, the Lord has told me to do this”. But before they stepped forward, they stepped right back and said, “No, no, He didn't tell me”. I saw people holding their Bibles open, saying, “The Lord has shown me this”, and then saying, “No, no, He didn't show me anything”. Then I saw people holding phones, saying, “The Lord told me to say this”, and then, “No, no, never mind; He didn't say anything”. They were never sure of anything they did and were procrastinating in the name of the Lord. The Lord asked, “How does this edify Me?” (Jas.1:5-8) But if any of you lacketh wisdom, let him ask of God, who giveth to all liberally and upbraideth not; and it shall be given him. (6) But let him ask in faith, nothing doubting: for he that doubteth is like the surge of the sea driven by the wind and tossed. (7) For let not that man think that he shall receive anything of the Lord; (8) a double-minded man, unstable in all his ways.) We then went through sliding glass doors and saw a man sitting in a chair covering his face with his hands. He was being attacked by Christians who were standing around him and yelling, “How do you know that you know the Lord?” “Why did He tell you that and not me?” “Why do you think you are so privileged that you know and hear the Lord?” “Do you think you are somebody?” “You don't know your Word”. “You don't know God”. “Who do you think you are?” “How do you know you are not hearing demons?” The Lord asked, “How does this edify Me?”  (Gal.5:13-21) For ye, brethren, were called for freedom; only use not your freedom for an occasion to the flesh, but through love be servants one to another. (14) For the whole law is fulfilled in one word, even in this: Thou shalt love thy neighbor as thyself. (15) But if ye bite and devour one another, take heed that ye be not consumed one of another. (16) But I say, walk by the Spirit, and ye shall not fulfil the lust of the flesh. (17) For the flesh lusteth against the Spirit, and the Spirit against the flesh; for these are contrary the one to the other; that ye may not do the things that ye would. (18) But if ye are led by the Spirit, ye are not under the law. (19) Now the works of the flesh are manifest, which are these: fornication, uncleanness, lasciviousness, (20) idolatry, sorcery, enmities, strife, jealousies, wraths, factions, divisions, parties, (21) envyings, drunkenness, revellings, and such like; of which I forewarn you, even as I did forewarn you, that they who practise such things shall not inherit the kingdom of God.) I felt such conviction during this dream for not praying, fasting or reading my Word. (These are actions which would warn us away from dangers to come.) I have been guilty of letting my time be idle = idol. A few days later, on 9/04/11, (911) I received Ephesians 5 as a reminder. Briefly this chapter is about:   (Eph.5:1-2) Exhortation to brotherly love. (Eph.5:3-14) Cautions against several sins. (Eph.5:15-21) Directions to a contrary behavior, and to relative duties. (Eph.5:22-33) The duties of wives and husbands are enforced by the spiritual relation between Christ and the church.

It's our 200th episode! Thank you for listening along the way. Two rogue angels, Bartleby (Ben Affleck) and Loki (Matt Damon) have been banned from heaven. Now, through a loophole that Cardinal Glick (George Carlin) has accidentally created, these angles might re-enter heaven and put an end to everything and everyone. Because of Bethany's (Linda Fiorentino) bloodline, she is sent on a mission to save us all. Thankfully, she is aided by the holiest of duos, Jay (Jason Mewes) and Silent Bob (Kevin Smith). RTS starts changing water into wine. You're not even ready to see what they change Kool-Aid into. Serendipity (Salma Hayek) approves. Jeremy searches for fun religious artifacts. In the end, he comes to collect on the $12 JC owes Rufus (Chris Rock). Collin buys some fancy pants for the rapture. He's looking stylish. Brent and Metatron (Alan Rickman) get mouthy with some shots of tequila. Swish, swish! Let's get another round! Thanks, again, for listening to our fun. We'll keep it going even after the apocalypse. Here's to 200 more! 

Since the Mayflower sidled up to Plymouth Rock, cult ideology has been ingrained in the DNA of the United States. It turns out that Puritan doomsday belief never went away; it just went secular and became American culture. From our fascination with cowboys and superheroes to our allegiance to influencers and self-help, susceptibility to advertising, and undying devotion to the self-made man, Americans remain particularly vulnerable to a specific brand of cult-like thinking.With in-depth research and compelling insight, journalist Jane Borden uncovers the American history you didn't learn in school, including how we are still being brainwashed, making us a nation of easy marks for con artists and strong men. Along the way, she also revisits some of the most fascinating cults in this country—including, the Mankind United and Love Has Won—presenting them as integral parts of our national psyche rather than aberrations. Join the author live for a night of pop history that contextualizes the current rise in far-right extremism as a natural result of our latent indoctrination, and proposes that the United States is the largest cult of all.(Sounds effects for sketch provided by freesound_community from Pixabay)Episode was recorded live February 26, 2026.Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peculiarbookclub.com/⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠⁠⁠⁠https://subscribepage.io/schillacenews⁠⁠⁠⁠⁠⁠⁠VIP Membership: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://payhip.com/PeculiarBookClub⁠⁠⁠⁠⁠⁠⁠Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@PeculiarBookClub/streams⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluesky: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@peculiarbookclub.bsky.social⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/groups/peculiarbooksclub⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thepeculiarbookclub⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We must be careful who and what we listen to. To know our Word to know the truth. False prophets were in the time of the Bible and they are still around now. Learn God's truth and use discernment in all things.

When Democrats refused to stand at Trump's challenge at the State of the Union, everyone and their grandma knew that was both the most iconic moment AND the easiest layup of an advertisement. We react to the commercial and other political headlines. Also on the show: Judge Joe Brown has been dropped from the Republican ballot for Shelby Co. Mayor, Kool-Aid pickles are apparently a Memphis staple, a Back to the Future star is facing a lawsuit for battery, and we list our preferred fast-food joints. See omnystudio.com/listener for privacy information.

   One day after Donald Trump declared he's putting VP JD Vance in charge of America's "war on fraud" we need a scorecard to keep track of all the federal raids, busts, arraignments and investigations made public in some of our biggest cities.  KC's Mayor Pro Tem is in really hot water over an FBI investigation that's been going on for a full year without her knowing it.  LA, San Fran, Boston, Miami and the mother of all fraud... Minneapolis.. all had big news yesterday.    That takedown on the street by ICE of a 19 year old American in Olathe has a new narrative.  Turns out the young man was road raging ICE agents and is lucky.... no, very lucky... they are not charging him with a crime.   Never, ever believe the one sided first stories regarding ICE enforcing our laws.      World Cup host cities are crying poor and FIFA is threatening to pull out of fan fests and other events around the soccer games if they don't get millions and millions now.... from FEMA!    There is stunning financial data for the Atlanta Braves' Ballpark Village and it's easy to see why the Royals want to try to do this for themselves.    They are only the latest but the fan boy media around K-State Athletics are really embarrassing themselves by piling on the basketball team and coaches right now after four years of publicly drinking the Kool Aid on the biggest hiring disaster in school history.  Don't trust fan boy media anywhere!   And the lawsuit by 1587 Sneakers against 1587 restaurant is not exactly what you think.... we'll fill you in.

On this episode of the Detroit Koolaid Cast we talk all things Detroit Lions. DRINK IT INNNNNNNNNNNNNNNNNN!#DetroitKoolaidCast #Lions #Podcast #OnePride@DerekOkrie & @ChopsInTheD on TwitterPodcast Platforms:Apple PodcastsGoogle PodcastsSpotifyBreakerCastboxGoogle Play MusicAnchorOvercastPocket CastsPodBeanRadioPublicStitcherDetroit Koolaid Cast Listener Line 989-272-3484. Please call or text and leave us a message!!Please SUBSCRIBE and leave us a review on iTunes.GO LIONS!!

We're sold a story every day—by schools, employers, businesses, and even “in-crowds.” They all want us to buy in completely. But here's the hard truth: if you drink the Kool-Aid and lose yourself in the hype, you risk getting hurt.Organizations—no matter how noble they look—are just groups of people with motives. Education says it will change your life. Employers say you're “family.” Businesses say their product will fix everything. None of that is true. They are selling you something.If you buy in too deeply, you stop questioning. You lose your boundaries. And that's when harm happens. I've learned to trust my skepticism—to listen to those spidey senses when something feels off. Because the real safeguard in life isn't blind trust. It's protecting your sense of self.So whatever you do: don't drink the Kool-Aid. Stay skeptical. Keep your risk meter alive.

Pirates begin spring training baseball on Saturday! Are we drinking the Kool Aid? The lineup will be drastically better than the one that ended 2026. The Pirates need to go all in now and not worry about 2030. AJ Burnett will be helping the Pirates this spring training. He will bring some swagger. Daytona 500 had 25 different leaders. The winner drives for Michael Jordan. Danny Hamlin had a good quote afterwards. Kansas State fired their MBB coach yesterday, in part for criticizing players publicly. Is this a bad, new trend? Kevin Gorman joins to brag about the Florida weather, why this year feels different for the Pirates, AJ Burnett's presence, Henry Davis, Don Kelly's influence, his predictions for who will start the most games at 1B, 3B, RF, LF, C, and SS. Is there at least a little bit of a concern about the Pirates' defense? Who else could be an option at 3B? Reviewing the early returns on the Pirates win total poll. Would we bet on the Pirates making the playoffs? Is it smart to count out the Brewers? US and Canada hockey looks to be on a collision course, even in women's hockey. How can the US men beat Canada? All-time US Olympic draft - Jim - Jesse Owens, Katie Ladecky, Eric Heiden; Sean - Simone Biles, 1992 Dream Team, Kurt Angle Jeff - 1980 US hockey, Michael Phelps, Apollo Anto Ohno. Fallout from our US Olympic draft. Scottie Scheffler went low yesterday but didn't win. The wind was a huge factor. Mark Kaboly stops in and explains how fog is created, not allowing his son to cry during sports, how a baseball coach threatened him in his youth. Kaboly is still critical of the Pirates until they prove they are good. O'Neil Cruz faces a make or break season. Henry Davis's outlook. Kaboly's reaction to the expanded Steelers coaching staff. Kaboly is fighting through hamstring issues. What might Mike McCarthy's press conferences look like? David DeCastro joins to discuss what he's been up to lately, how he views the Steelers current OL, his thoughts on Joey Porter's comments about Ben, what Pouncey meant to the Steelers, what he remembers from his draft day, what the team will look like without Mike Tomlin. Results of the Pirates win total poll, the winner is 81-85.

Pirates begin spring training baseball on Saturday! Are we drinking the Kool Aid? The lineup will be drastically better than the one that ended 2026. The Pirates need to go all in now and not worry about 2030.

Pirates begin spring training baseball on Saturday! Are we drinking the Kool Aid? The lineup will be drastically better than the one that ended 2026. The Pirates need to go all in now and not worry about 2030. AJ Burnett will be helping the Pirates this spring training. He will bring some swagger. Daytona 500 had 25 different leaders. The winner drives for Michael Jordan. Danny Hamlin had a good quote afterwards. Kansas State fired their MBB coach yesterday, in part for criticizing players publicly. Is this a bad, new trend? 

We turn a hungry cold-open into a sharp look at authenticity at work, comparing blue-collar bluntness with white-collar polish and the role trust plays in both. We share ways to build psychological safety on corporate teams, when to change teams, and why culture beats theater.• ad slogans and a Handy Way Subway bit leading to a comfort-food debate• Florida cold snap as a frame for pressure, resilience and team response• Reddit claim that blue-collar is authentic and white-collar is performative• trust curves in blue-collar vs white-collar and why filters differ• cheerleader culture, Kool-Aid vibes and why it erodes trust• how to manufacture psychological safety on corporate teams• delivery over theater and modeling consistent behavior• spotting bad culture: cliques, vague feedback, surprise decisions• practical exits: coalition building, team changes, planned moves• nostalgia for great teams and why culture is a scarce asset• tease: documentation debate coming next week; share thoughts in DiscordJoin the Discord completely free, stay anonymous, submit a topic. Share, like, comment, subscribe, ring the bell. Please share this episode with a friend—do the Corporate Strategy Roulette and send it to the random contact you land onClick/Tap HERE for everything Corporate StrategyElevator Music by Julian Avila Promoted by MrSnoozeDon't forget ⭐⭐⭐⭐⭐ it helps!

Hosted by Ellen and Abigail, we embark on a magical journey through the pages and frames of Harry Potter and the Deathly Hallows. In this episode we cover the second half of Chapter Eight: The Wedding and the corresponding film scenes. While we love Harry Potter, we do not condone or agree with its creator's ignorant opinions. We stand with the trans community.  We post weekly podcast episodes comparing and contrasting the Harry Potter books to the movies. Please subscribe and join us as we delve into our favorite book series and the films that brought them to life.  Follow us on Podbean: https://fawkessakepod.podbean.com/ to get the episodes as early as possible and get a leg up on answering the trivia question! Check out our website at ForFawkesSakePodcast.com for all of our latest news, blogs, and more!  Find us at the handles below: Facebook, Instagram, and TikTok: @FawkesSakePod and Reddit @ r/forfawkessakepodcast Join us on TikTok to stitch Potter Pondering responses and see other random videos! If you would like to share your own Sorting Hat Story with us to read on a future episode or have any other questions, email us at FawkesSakePod@gmail.com. Don't forget to subscribe so you can get the episodes sooner! If you have Apple, please Rate and Review us! (send us an email to let us know you did and we will also send you a sticker!) If you don't have Apple, you can leave us a recommendation on our Facebook page to get a sticker. We also have a Patreon Program. Become a patron for extra podcast perks, including swag, monthly Potterheads, A History episodes, access to our Discord Channel, and more! Check it out here: https://www.patreon.com/fawkessakepod. As always, any support you can give is greatly appreciated!  

The guys flip through a fun issue of Conan, talk Mystery Science Theater 3000, redeeming Kool-Aid points and so much more!

This week! We're kicking off the season of thirst with a film that Michael Harriet has called a documentary, "House Party" (1990)! Listen in as Ryan shares his love for the reality this film displays, Kayleigh shares the time she saw a possum in the wild streets of Richmond, and they both discuss the subtle science of Kool-Aid mixology. Interruption: "Whatcha Say" by Jason Derulo *Please enjoy this explicit content responsibly*Six Packs Count: 1 Abs, 0 Bevs

Matt wonders which players we'll become enamored with during Spring Ball after the Huskers announce their spring schedule.

This week we ask you your thoughts about the 2025 season – your favorite plays, what you hope happens in the off-season and how much of the Kool-Aid you're drinking! Bears in the Neighborhood is your weekly insight into the Chicago Bears in under 30 minutes, a podcast hosted by Samir Patel and Chirag Rathod! Bears in the Neighborhood is part of the “Mr. Rathod's Neighborhood” network of podcasts!---Music: “Juicy Booty” by Subpar Snatch – used with permission from the bandVideo: Created using Luma Dream Machine and ClipchampPodcast Art: Created using CanvaOpening Clip: https://x.com/NFL/status/2019609348167672158---Do you want to have your Bears thoughts heard on this podcast? Email us a 30 second clip of all your Bears feelings to bearsintheneighborhood@gmail.com and we may feature that clip in a future episode!---*Samir Patel*Samir is a contributing author for On Tap Sports Net, co-host of the “Bears on Tap” podcast and a lifelong Chicago Bears fan.Website: https://www.mylifewithme.com/Article/Podcast: https://ontapsportsnet.com/nfl/chicago-bears/bears-promote-press-taylor-to-offensive-coordinator/IG and X @smpatel06; @bearsontap *Chirag Rathod*Chirag is the host of the podcast Mr Rathod's Neighborhood, an improvisor and a lifelong Chicago Bears fan.Website: https://www.chiragrathod.com/IG @mrrathodsneighborhoodIn the Lab Cookin' with Me & Zazzle: https://youtu.be/MWPkDf2P0Co?si=MZbZhGDY0GJRLpn1---Check out the podcast Mr Rathod's Neighborhood on all streaming platforms to listen to episodes of “Bears in the Neighborhood”. Spotify: https://open.spotify.com/show/6CWTRtL5dizA1iyS2O7qeN?si=573ff211b80c4d8aApple Podcasts: https://podcasts.apple.com/us/podcast/mr-rathods-neighborhood/id1445766040Video: Episodes available on YouTube! https://youtu.be/pdIxHvwnwNo ------ChiragRathod.comIG: @mrrathodsneighborhoodYouTube: https://www.youtube.com/@chiragrathod9882

Hey Sailors! In this episode, the group visits a haunted house in celebration of summer vacation about to start, and Tohru & Momiji get roped into a fake story so hard that they basically label it gospel.***Podcast Patreon: patreon.com/sailormangaPodcast Socials: @sailormangapodPodcast Email: sailormangapodcast@gmail.com

The Fork In Your Ear Podcast Ep#208 Three Sips of Mold & A Side of Legoland 2-7-26 ### Fork in Your Ear Podcast Episode Summary Provided By Grok **Episode Overview:** In this lively episode of the *Fork in Your Ear* podcast, hosts Tim K.A. Trotter (author, podcaster, and gamer) and Nate (from 1,400 miles south in sunny Southern California) dive into casual banter, life updates, gaming, tech, and entertainment. Recorded live in their Discord with active listener Cara providing real-time chat input, the duo spins a wheel to guide topics, blending humor, personal stories, and geeky discussions. The episode runs about 3 hours, filled with tangents, laughs, and occasional technical glitches (blamed on Nate's "curse"). #### Life Updates (Weather, Health, and Family Shenanigans) - **Weather Woes and Wins:** Tim gripes about rainy, 52-degree Washington weather, while Nate enjoys unseasonably warm 78-degree days in SoCal. They joke about seasonal affective disorder and regional stereotypes. - **Health Mishaps:** Tim recounts accidentally drinking mold three times from a contaminated Burger King frozen Coke (via unclean straws), leading to sniffles and sneezes. Nate shares family illnesses, including his daughter's possible strep throat, and his own past bronchitis-prone childhood. - **Family Fun:** Nate describes a Legoland trip for his niece's birthday, staying in a Ninjago-themed hotel room with bunk beds and riding the park's tame roller coasters (top speed: 30 mph). Tim celebrates his wife's birthday with a 3-hour Olive Garden wait (worth it for the food) and a themed high tea party for *Bridgerton* Season 4, complete with homemade treats, fancy attire, and a switch to watching *Firefly* afterward. - **Work and Personal Growth:** Tim discusses hiring a new Kenyan employee, learning Swahili greetings and cultural insights (e.g., 58 dialects in Kenya). He notes the training challenges but feels positive. Both share emotional ups and downs, with Tim on an upswing overall. - **Listener Interaction:** Cara chimes in from Pokémon Go walks, sharing catches and joining the chaos. #### Video Games - **Dome Keeper Deep Dive:** Both rave about the roguelike mining/defense game. Tim unlocks upgrades like gravity inversion and challenges for badges; Nate plays on easy mode, with his daughter texting for tips (and hilariously declaring "Daddy, you failed me" after a loss). - **Other Mentions:** Brief nods to VR games with Nate's cast-wearing niece (he co-pilots as her "left hand"), and upcoming co-op in Dome Keeper. #### Technology - **AI Music Creation:** Tim experiments with Suno AI for an EP, writing lyrics himself but using AI for music generation. Ethical debate ensues: Nate's okay if it's original and not ripping off artists' likenesses, but wary of monetization. Tim plans to release under an alias after copyright checks. - **Gadgets and Upgrades:** Tim upgrades to a 14-inch M4 Max MacBook Pro for work (beefier than his M1 Max). He praises the new AirPods Pro 3 for superior sound isolation and plans to test live translation with anime. Nate teases Tim's mold-drinking mishap tying into tech woes. - **Other Tech:** Discussions on pharmacy strikes affecting meds, Amazon Rx, and electric motorcycles (Nate eyes one hitting 0-30 mph in 1.1 seconds, prompting Tim's safety concerns). #### Entertainment - **Sad News:** Catherine O'Hara's passing at 71 after a brief illness; the hosts are midway through *Schitt's Creek* and note her recent roles. - **TV and Movies:**    - *Wonder Man* (Disney+): Tim binges and loves the dry-humor Hollywood satire starring Yahya Abdul-Mateen II as a struggling superpowered actor; no prior MCU knowledge needed.   - *The Studio* (Apple TV+): Tim enjoys the Seth Rogen-led comedy lampooning Hollywood execs (e.g., pitching a *Kool-Aid* movie bigger than *Barbie*).   - Upcoming: Star Wars *Maul: Shadow Lord* animated series (post-Clone Wars era); God of War live-action cast (e.g., Mandy Patinkin as Odin); Baldur's Gate TV series at HBO (post-game 3, no developer involvement—hosts skeptical).   - Dragon Ball updates: New series with Super and Beerus, plus a game (*Dragon Ball Age Zero*—unofficial title). - **Geeky Bits:** AI-generated Batman multiverse image; Cara's eclectic DVD/Blu-ray collection (Hercules/Zena, Battlestar Galactica, Harry Potter, rom-coms like *Romancing the Stone*) gets a fun live roast/review from the hosts. - **Movies Watched:** Nate on *Battles One After Another* (DiCaprio-led comedy with dry humor on a weird subject); Tim teases Sam Raimi's upcoming film with high expectations. **Highlights and Vibes:** The episode shines with unfiltered bro-chat, from moldy drink horror stories to ethical AI debates. Tech glitches add charm, and Cara's live input keeps it interactive. Ends with shoutouts and the signature "Good Forkin'" sign-off. Perfect for fans of casual, geeky podcasts—join their Discord for live episodes! (Episode Date: February 7, 2026; Runtime: ~3 hours; Available via recording—check their channels for full audio.) Join The Fork Family On Discord: https://discord.gg/CXrFKxR8uA Find all our stuff at Remember to give us a review on iTunes or wherever you downloaded this podcast from. And don't forget you can connect to us on social media with, at, on or through: Website: http://www.dynamicworksproductions.com/ Twitter Handle: @getforkedpod eMail Address: theforkinyourearpodcast@gmail.com iTunes Podcast Store Link: https://itunes.apple.com/us/podcast/dynamic-works-productions/id703318918?mt=2&i=319887887 If you would like to catch up with each of us personally Online Twitch/Twitter: Tim K.A. Trotter's Youtube ID: Dynamicworksproductions Tim K.A. Trotter's Twitter ID: Tim_T Tim K.A. Trotter's Twitch ID: Tim_KA_Trotter Also remember to buy my Sc-Fi adventure book "The Citadel: Arrival by Tim K.A. Trotter" available right now on Amazon Kindle store & iTunes iBookstore for only $2.99 get a free preview download when you visit those stores, it's a short story only 160-190 pages depending on your screen size, again thats $2.99 on Amazon Kindle & iTunes iBookstore so buy book and support this show!

Kiera is joined by Alexis Gallati, founder and lead tax strategist at Cerebral Tax Advisors, to talk about tax strategy not just for 2025 success, but 2026 and beyond. They discuss asking your CPA the right questions, shifting income from your higher tax bracket down, the Augusta rule, and a ton more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and today I am super jazzed. I have an incredible guest joining us on the podcast today ⁓ to talk about last minute tax strategies before April 15th. Like why not? I mean, hey, maybe you were like, you're not the early bird. You were like, shoot, I forgot. Like what things can I do? And so I'm super excited. Alexis Gallati, she reached out to us. ⁓ She is founder and lead tax strategist at Cerebral Tax Advisors.   Ansari Real Wealth Academy. And I was so excited about this topic because I know you guys know I love to geek out about this and I have it on my vision board of tax expert ahead. Like I hate taxes. I love taxes. I believe that taxes are such a beautiful way for us to pay to be in this incredible country. But you better believe I don't want to pay a penny more than I need to. So really figuring that out just a little bit about her is she is got a dual master's degree in business administration and taxation, which is super rad because   Let's be real, she gets the business side of it. She gets the taxation and we were chatting before and she was like, what people make like their top line revenue versus their take home pay are two different things. And I was like, amen sister, preach on. She's enrolled agent, NTPI fellow and certified tax strategist. She also is the author of advanced tax planning for medical professionals. She specializes in high level strategic tax planning and multi-state tax preparation for healthcare professionals and business owners. She's raised in a family of physicians and married to one.   She empathizes with the financial challenges medical professionals face. This personal connection inspired her to create accessible, unbiased tax solutions tailored to their busy lives. Driven by passion and guided by cerebral thinking, Alexis forms Cerebral to help professionals keep more of their hard earned money. Amen sister. That's what we want. That's why you're here. Their approach breaks the mold of traditional financial advice, offering a unique perspective for medical professionals and business owners. So while yes, she's not 1000 % dental guys were in the healthcare world and she's so brilliant. So Alexis, welcome to the show today. How are you?   Alexis Gallati (01:54) Thank you so much for having me. I'm doing very well. Hope you had a wonderful holiday season.   The Dental A Team (01:58) Yes, likewise. And I was so excited when I heard that you would be a guest on our podcast. I geek out about this, Alexis, I know it's like our first day meeting, but ⁓ I just think the world of tax is such the game of monopoly. And I'm like, if you would have just told me that rule, I could have played and won the game better. But I feel like it's always as ever changing, ever evolving. And I know there were some big things that happened in 2025 that are impacting like our our taxes. And so, yeah, definitely a timely and   exciting podcast to throw out there. So Alexis, I know I gave you a very welcomed ⁓ bio and intro, but yeah, tell us a little bit about who is Alexis. You're married to a physician. You're in this world of tag. How does one become obsessive about CPA? I'm truly just curious. How do you like, how does this happen? How did you become this?   Alexis Gallati (02:49) Yeah, so I love law and I love money. And so when I was in undergrad, I took a tax and accounting class and loved more the tax side than the accounting side, I do admit. And so after meeting my husband in college and us starting to go through that full medical journey, was about a year and a half out from him.   The Dental A Team (02:54) you   Alexis Gallati (03:18) from him finishing his residency. And I really saw the writing on the wall. Even at that time, with him being in residency, about four months of his salary was going towards taxes. And I was like, that's not right. That's not right. With   The Dental A Team (03:36) No.   Alexis Gallati (03:38) hard he works and how hard   medical community works in general. ⁓ my gosh, that's not right. So that's when I really dedicated myself to   finding out, why do the Warren Buffets and the Bill Gates of the world have this really low to sometimes non-existent tax bracket? And I really dove into that tax planning. ⁓ And so, you know, what's very unique about, ⁓ you know, the way that I work and my business is that my husband and I are in the same exact position as majority of our clients. And so, yes, I'm looking for   strategies for my clients, but I'm also looking for those strategies for myself.   The Dental A Team (04:19) You're like, hey,   it's me. I'm going to help myself out. I'm very motivated to do this.   Alexis Gallati (04:25) Very motivated. And I love it. I love it. It's like you said, it's ⁓ Congress keeps us on our toes, changing the laws consistently year after year. ⁓ it's like a puzzle. Like, hey, how can I just keep more of what I'm earning?   The Dental A Team (04:43) Yeah, and I, this is what I get obsessed about. what I learned, gosh, it's like, I was so naive when I started the company. was like, marketing is marketing. I just need to hire a marketer they can do everything. And then I was like, oh, there's a content marketer. There's a copywriter marketer. There's a strategist. There's a growth marketer. There's like an AEO marketer now. There's an SEO. Like you guys, this thing is like a web. They're a content marketer. And then I started realizing it's similar to CPAs and financial planners that like,   I thought you hire a CPA, Alexis. Like I'm so naive to business. I'm shocked that I've made it this far. Like truly I'm proud of like the journey we've been on, but like not all CPAs are created equal. And then I realized like CPAs play by different rules. Like it's the same rule, but there's shades of gray. They're how comfortable are you with this and how uncomfortable are you with it? Like there's one CPA that told me like, here, you can totally go skiing in Tahoe. Just like put your logo on your skis and you can totally ride it off and like put your logo on your boat and you can ride it off.   And then there's like the Alexis of the world was like, oh, hard pass. No, you're going to like totally get flagged. But I'm like, what rule is right? And so I realized that there are, like you said, tax strategy and for higher wealth earners. I do believe that there's a game, like you said, how did the Warren Buffett's, how did the Bill Gates, like they're not paying this. And then you get into the real estate game and you get into all these other things. You're like, how can we do this? And so Alexis, I'm just jazz. This is me being nerdy. And I'm going to ask you a bajillion questions and I can't wait.   to learn. So let's kind of talk about most of your clients, what's the size of take home net pay that they do. So that way we know like what brackets were in. So that way right clients come to you. I also learned not all financial advisors take all people. I was like, I make 30 grand. They're like, great. So we're going to help you out just a little bit. And then like, when you get to this level, we'll chat with you. ⁓ tell us kind of that. And then let's dig into how do we keep more money, Alexis, legally.   Alexis Gallati (06:10) I love it.   The Dental A Team (06:39) I'm here for legal advice. I'm willing to go gray, but not go to jail. So that's my line. So as long as we're on the same page, I think we are, I'm here for it.   Alexis Gallati (06:40) Yes.   Definitely, yeah. I am more than happy to play in the gray areas. We just have to feel comfortable defending it in an audit. And so that's our line in the sand. ⁓ But yeah.   The Dental A Team (06:55) Mm-hmm.   She's like, this is why I went to law guys. This is why I like the law side and the CPA.   I like it. I like your style. It's so unique and I just am excited. So, okay, I'm ready.   Alexis Gallati (07:07) Yeah.   Yeah. at Cerebral, we work with those that earn at minimum $400,000 per year in taxable income. So we have lots of businesses, which by the way, 99.9 % of our clients are medical professionals. I think we have like maybe two clients that have zero ties to the medical industry. And so the practices we work with, you know,   generally range from anywhere from maybe about $700,000 in gross revenue all the way up to eight figures. So we tend to not work with those that are larger practices, that usually over 50 employees. And that's just because once you get above 50 employees, yeah, it changes quite a bit. So we're definitely in there with those smaller to medium sized practices.   The Dental A Team (07:56) Tax co-changes. Yep.   Amazing. No, that's super helpful. And I know we were talking before, like the average of your clients, about 700,000 like net pay is typical where you guys are at. You have some that are higher, but that minimum of 400,000, which is great because I do think that there are thresholds. ⁓ And I did learn through going through business that who Kiera needed as a tax support and advisor when I was in that 30,000 range compare and as a business owner, I thought it was so funny.   Gosh, taxes, like they hurt so bad sometimes. Like, whoa, easy come, easy go. Like I've never, I've always been a W-2. So that was such a fascinating world for me. But yeah, let's dig into some of the things you've seen for the medical world. Cause I know I have friends that were physicians and they're really big on real estate. And like I took the real estate Kool-Aid and I'm just like, is this really real? There's gotta be easier ways than doing this. And so I'm just jazzed to kind of go through what are some of the things we can do now before April 15th.   What are things that we can do even past April 15th to set us up for great success for 2026? So Alexis, this is your show. I'm just excited, kind of riffed us through it. Of course, I'm gonna geek out and ask probably about way more questions than you care to even be asked, but I'm really excited to learn more today.   Alexis Gallati (09:20) Yeah, great. Well, yeah, I hate to be a little bit of a Debbie Downer in the beginning and that when your past December 31st, ⁓ the number of tax strategies that are available to you are before you actually go to file your tax return are limited. It's just the nature of the code.   The Dental A Team (09:37) I agree. was super, when you were   like, what are the tech? I was like, I want to know because most of the times like when the clock strikes midnight on December 31st, it's like game over and we start again. But yes, which is why I want to know what are like the small ones, but then also Alexis like, let's set our listeners up for like, what things can they do this year to be better prepared for it in conjunction? So yes, before April 15th, but selfishly I want to know what else can I do this year that maybe I haven't thought of.   Alexis Gallati (09:52) Yeah.   you   The Dental A Team (10:06) because the clock hasn't struck midnight in 2026. So like we've got time. So yeah, for 2025 filing, but also for 2026 as well.   Alexis Gallati (10:09) Yeah.   Yeah, so let's talk about 2025 filing first. Especially if you're a business owner, there are actually a number of things that you could still put together for yourself that can impact your 2025 financials. ⁓ So even basic things like if you haven't been taking advantage of your home office deduction or ⁓ vehicle expenses ⁓ and unreimbursed business expenses. So those are expenses that you paid   personally, but our business expenses. So all of those items, you can still go and report on your 2025 return. So if you haven't taken the time to sit down and say, how much should I pay in my home utilities or insurance, repairs, et cetera, and take the percentage. So let's say your home office is 7%.   of your total square footage of your home. Well, then you can write off 7 % of your home expenses on your taxes. the treatment's a little bit different depending upon if you're a sole proprietorship or an S corporation. But in general, you still have that time to take advantage of that. And a lot of you might be like, oh, Alexis, it's such a little amount. I don't even know if it's worth it. Believe me.   All these little things can really add up together. And easily, I usually see between $10,000 to $20,000 of really ⁓ easy to grab savings for yourself if you just take even a few hours to gather all the information. ⁓ And you can even use ⁓ personal financial apps like Monarch Money or You Need a Budget, things like that to help.   organize that information for you throughout the year so it's a little more automated.   The Dental A Team (12:10) Yeah, that's amazing. I do love the YNAB. You're throwing me back to like pharmacy school days of you need a budget. I was like, oh my gosh, got to answer this every time. They have updated so much, but I love that you said like 10 to 20 grand, I think is worthwhile, but more than it being pennies or dollars, I think it's the discipline of having it prepared for next year too. So that way we don't, I think it's like, well, it might not be enough this year, but I'm like, you take that this year and we compound over the next year and the next year and the next year. I think these little things to me at least,   Alexis Gallati (12:15) Ha ha ha.   The Dental A Team (12:41) Like I said, it's their game of monopoly. And I'm like, okay, maybe I didn't get it that time, but I'm going to take that rule and I'm going to apply it this year and the next year and the next year. So I'm even taking notes over here, guys. So Alexis, if you see me, I'm writing it like, okay, I'm going to check in on that, check in on that. So make sure, make sure that they're being taken into consideration because I don't prep my own taxes. I don't even know half the stuff. Like they just tell me. So I also think being a good steward as well and always double checking your CPA to make sure like, are we maximizing every deduction we can?   Alexis Gallati (12:53) Good, I like it.   Of course.   Yeah. And being proactive is like you said, the number one thing because the IRS can deny deduction if you don't have that itemized receipt or you don't have the proper documentation. And 99 % of any fight with the IRS is that documentation. And I did a three year fellowship in IRS representation. So I'm obviously very focused on that tax savings, but also very focused on making sure   that everything's set up properly. So if the IRS were to challenge it or even the state, you're in good hands. then that way, you can just give them the stuff and say, go away.   The Dental A Team (13:51) Exactly. And I heard somebody once tell me, they're like, Kiera, it's not a matter of if I'll be audited, it's when. Like every business will most likely be audited at some point. I hope and pray like we're not. I think about that a lot of like cross my T's, dot my I's, make sure that I'm constantly trying to be compliant with things. But your wealth of knowledge on that Alexis of what things and how to become, I mean, shoot three years of IRS. Girl, you got my vote. That's impressive. And like love the love the authority piece that you're bringing to our podcast today.   Alexis Gallati (14:20) Thank you. Thank you. So some other things that you're able to do before you file that tax return, and this is a big one, is retirement. So you actually have until the filing of a tax return, and that includes extensions. So for example, if you're an S corporation or a partnership, have the original due date, which is March 15th, or the extended due date, which is September 15th, to go and   open and fund that retirement plan. So if you have employees, it can get obviously a little bit more complicated, but you still are able to do it and ⁓ do that employer contribution. And that's obviously really one of the lower hanging fruits when it comes to not only tax savings, but also wealth generation.   The Dental A Team (15:12) Yeah, no, I love that. That's a great idea. And I think a lot of people miss that. And again, CPAs, tax strategists, wealth advisors, they're all playing in their own lanes, but how can we make sure all of them are maximizing together? Because you as a human are trying to build that wealth. So I love that.   Alexis Gallati (15:30) Yeah. And don't forget as well, you know, kind of in the same vein as retirement is that health savings account. So if you had a high deductible plan throughout the year, but maybe your employer didn't actually provide a ⁓ health savings account, like so if you're a W-2, for example, or even if you're self-employed, you can still go open up your   own Health Savings account through, I think Fidelity has some, ⁓ Optum Bank, HSA Bank. So there's a whole bunch of different providers out there. can just Google and find the provider that works best for you.   The Dental A Team (16:07) Interesting. And I know like I just wrote that down because a lot of dentists don't have HSA. Like we are the providers for it. But hearing that that might even be a resource to attract people into your business if you were able to like, don't necessarily provide it, but these are some companies that we could help our employees get if they wanted to have an HSA because I know that that's something that my husband works at a hospital. So there's an HSA there, but as sole proprietors and S-Corps, a lot of times they aren't provided. That's actually really like, I think just a great tool and resource to   possibly provide to our employees, depending upon what it looks like for your business.   Alexis Gallati (16:40) Yeah, definitely. And then one other thing that you ⁓ may be able to do, depending upon your state, ⁓ to help with state taxes, is go and contribute to a 529 plan, which is for education for yourself or other dependent. And some states like Georgia, Indiana, Michigan, South Carolina, there's a number of them. They allow you to make that contribution all the way up to the   filing of the tax return.   The Dental A Team (17:13) Interesting. I did not know that I wrote that down. That's fascinating. I love this. This is like so fun. Keep going.   Alexis Gallati (17:20) Yeah. Yeah. So that, you know, is, a good, especially for, you know, higher earners. ⁓ that's kind of a good summary of what you can be doing before this, ⁓ April 15th or even the extended due date as well. ⁓ but when you start looking into 2026, who, that book, that book opens up, there is.   The Dental A Team (17:39) It does, right? It's like the   monopoly Bible. Like it's so big. Like how do I play the game of taxes? So I truly, and I think like for all the listeners, like the home office, the HSA, ⁓ retirement, the 529 plan, like there's still time. So go look at those things. And even if you can't contribute or do those things now, having that set up for next year, like, Alexis, truly, I'm like, I'm getting the popcorn. I'm getting my notepad. Like,   I am so excited because half these things I haven't heard of. And so it's very fun to just hear different perspectives. And I do love that you've got a legal background too. I love that you're in IRS. I love that you're in medicine and healthcare and like for your own personal savings too. It's like you're the Nancy Drew of like, how can I do the most amount through all of this? It's a very fascinating perspective you bring today.   Alexis Gallati (18:27) thank you. I appreciate that. yeah, when obviously when you are a W-2 employee still that your options are not as open for those that have a business. But ⁓ besides obviously retirement HSA that you can do all year, one thing that a lot of W-2 employees forget is to actually check with your employer to see what their reimbursement policy looks like.   The Dental A Team (18:29) course.   Alexis Gallati (18:55) because if you're maybe in a private practice with a large group, and I mean, these could even be groups that have sometimes hundreds of physicians in it, or even if it's just a hospital system, they'll have actually pretty generous reimbursement policies for things like your CME, your new loops, or going and   doing your mileage in between different hospitals or clinics, things like that. So making sure that you are keeping track of those things. Obviously, if you're a business owner, you definitely want to keep track of those. But some of my favorite for those that own their own practices, my absolute favorite is hiring your kids.   The Dental A Team (19:36) Of course, yeah.   Alexis Gallati (19:48) It seems so basic, but believe me, there are definitely steps in place that have to be done in order to make sure they ⁓ qualify. for me, the ⁓ court tested age is seven. So I usually don't recommend my clients going and hiring their kids until they're at least that age. You can do it younger, but the old my kids are models strategy is kind of ⁓ antiquated now just because ⁓   everybody has these great cameras now on their phones. And so it's kind of devalued, being a model ⁓ for those that aren't professionals basically. ⁓ But that's a really great way to shift income from your higher tax bracket down to their non-existent tax bracket.   The Dental A Team (20:21) Totally.   Right?   Alexis Gallati (20:40) and you can then put that money into a Roth IRA for them. And if you do that, let's say over like a 10 year period in 2026, that amount is 7,500 is the max you can put in. They're easily, by the time they're age 65, gonna have at least 2 million plus dollars in savings. So it's a really great way to create a legacy for your kids and give them a little headstart.   The Dental A Team (20:48) Mm-hmm.   Yeah, that's amazing. And I think so many people are like, I don't know how to help my kids with college or different things like that. And it's like, these are great ways to prepare them for the future for when they retire for things like that. I mean, how awesome I know a couple of ⁓ doctors because   The bulk of our audience, Alexis, are not W-2 earners. They are self-employed, like dental practice owners. ⁓ But I know that there were several that didn't tell their kids that they had done this for them. And then the surprise when they graduated college of, we've been putting this into place for you. I mean, shoot, that money's going to go to the government or to your kids. Why not invest in your children? You're going to pay that money regardless. So ⁓ definitely think that that's such a brilliant idea. And I've heard people, they're like,   their real job, like they have to have a real job. They're like a paper shredder. Like they like literally shred the paper or they open the mail or they like pick out the cards or they pick out the toys for the prize boxes, like actual legit jobs that they employ them for. But I think what an amazing gift and legacy to give your kids as well.   Alexis Gallati (21:51) they   Yeah, exactly. All four of my children are, obviously cerebral isn't a dental practice, but they're hired through cerebral. So that way they are earning enough to put that money into their Roth IRA. ⁓ And a lot of ⁓ my clients are like, man, I don't know what my kids can do. And like you said, there's a lot of admin work that they can do. Even a seven-year-old can.   like you said, shred paper, stamp envelopes. They can help with doing their ABCs and filing things away if you're an older ⁓ practice owner and they have ⁓ still the paper file system. ⁓ yeah, it really is a wonderful way to not only teach responsibility, but also to save. ⁓ I highly recommend ⁓ doing that. And even if you have parents that you financially support, you could even   The Dental A Team (22:45) Yeah.   Yeah.   Alexis Gallati (23:02) go and hire your parents through your practice ⁓ and write off their support. Of course, again, they need to also have a legitimate job in the business. with parents, you have to be careful if they have any benefits like social security or Medicare. Then you just want to make sure that you're not pushing them out of those benefits because of their income ⁓ or making any part of their social security taxable. So that takes a little bit more. ⁓   finesse than hiring a child.   The Dental A Team (23:36) No, that's great. That's a really good idea too, because I hadn't thought about parents. I have heard about children, but you're right, parents are retired. And if there's ways that you can support and give back rather than like, again, I love the government. I am happy to pay taxes, but if there's ways that I can support my own family, ⁓ I think it's great because I'm going to pay that money anyway, but paying it to people that I love and care about is really a great idea.   Alexis Gallati (24:00) Yeah. Another popular one I'm sure that you've seen on TikTok or other social media is the Augusta rule. ⁓ and this is where you're renting your home to your business. ⁓ and this is perfect example where documentation is absolutely critical. ⁓ but basically what happens is you rent your home to your business for 14 days or less. Those days do not have to be consecutive and your business gets to   The Dental A Team (24:07) Mm-hmm.   Alexis Gallati (24:28) right off the cost of that rent. So obviously lowers your taxes. But then you as the individual do not have to pay tax on that rental income. Now, if you do it for 15 days and you've ruined the strategy and you have to pay tax on all 15 days. So that's really important you do 14 days or less. But this is again a really great way if you have monthly board meetings, that's 12 days right there.   Or if you have employee parties, if you have colleagues over in discussing business, though, as long as you have a rental agreement in place between yourself and your business, and you document through meeting minutes everything that occurred during that event, then that is the documentation that the IRS would need in order to substantiate that.   strategy. And obviously a reasonable rental rate as well.   The Dental A Team (25:27) Yeah, no, didn't realize,   I did not realize that you needed a rental agreement. Can you expand more on that? like we check all the Airbnb's and the VRBO's in the area to see what does our house actually go for and like keep that documented every single year and then have an actual agenda and like have it in the calendar. So it's in our Google calendar. It's got an agenda. It's got a PDF didn't attach. But how does the rental agreement work? like, yeah, how do you, I didn't realize that that was a necessary piece to it.   Alexis Gallati (25:57) Yeah, so you can even just use ChatGPT to create it. ⁓ But essentially what you do is it's just that agreement between the business and personal. So ⁓ you just want to think about it like any other rental that you would do. If you were to go to a conference room in a hotel, for example, or go rent that Airbnb, you're going to be signing some sort of agreement saying that this can happen.   that this event can happen on this date. ⁓ you can either do one agreement for the entire year, spelling out like, here are the days that we're going to be doing these things, ⁓ or you can have an agreement for each time that it happens.   The Dental A Team (26:43) Very cool. That's super helpful. Yeah, I do love the addresses for all anything people. And I mean, I've had CPAs and like, don't go crazy. Like that's where I say like check Airbnb, check VRBO like what you think your house is worth versus what market value says your house is worth. Like, let's make sure that we are accurate on that. But yeah, that's definitely an amazing one that I think is great for offices to surely do.   Alexis Gallati (26:51) Yes.   Yep. Go and get two to three comps. So then that way can just take an average. I feel like that's a very safe way to, ⁓ show reasonableness. You're not just like, Hey, I'm taking the highest one on the block. You know, it's taking a few of them.   The Dental A Team (27:21) Totally. No, definitely agree. I love that. Okay, Alexis, what other ideas? know we're, I'm like just like sitting here. I'm like, I love this writing it down. Great ideas. What are some of the ones that like, yeah, anything else that's going to save us? Um, because like taxes are taxes and we are going to pay them, but like, what else can we do to, like you said, Bill Gates or, um, like Warren Buffett, what are the things that you found for like these higher net worth earners? Like, do they need to get into real estate and like use the big, beautiful tax bill or like,   Alexis Gallati (27:23) Yeah.   Okay.   The Dental A Team (27:50) anything else that you've seen that like really moves the noodles or is like, no, just the small consistent things are really going to help them out.   Alexis Gallati (27:57) Yes, well, they all help out. ⁓ But if you are looking for more of that, hey, Alexis, what's like Hail Mary that I can be doing to act to really save? ⁓ You can look at real estate. ⁓ That could be a whole podcast by itself. ⁓ But in general, you you tend to ⁓ get into real estate when you're not talking about like reets or things I can do through the stock market.   The Dental A Team (28:14) Right.   Alexis Gallati (28:26) ⁓ You're either doing like real estate syndications, ⁓ direct ownership, like long-term rentals or short-term rentals. And ⁓ each of those are treated differently and have different ways of making that ⁓ a tax deduction for yourself. So when it comes to, in general, ⁓ real estate syndications, this is where you're   The Dental A Team (28:49) Mm-hmm.   Alexis Gallati (28:54) buying into a partnership that maybe owns an office building. And you go in with other partners and ⁓ it's syndicated. So it's very passive. There's no way for you to write off any losses in that current year. ⁓ When it comes to direct ownership, the IRS basically says, hey, that real estate is considered passive unless you have real estate professional status or you do that short-term rental   deduction or excuse me, short-term rental exclusion. And so what ⁓ happens if you can qualify for the short-term rental exclusion or real estate professional status is that those what would have been passive losses that you can't use against your current income will be considered active losses. And then you can use it against your   active income, when I say active income, things like your W-2 or your business. So you're getting a current year deduction from that. And you can do cost segregation study to help accelerate depreciation. ⁓ So this is very, very much in the nutshell sort of explanation. ⁓ But it can really be a great way to lower your taxes if   The Dental A Team (29:57) Mm-hmm.   Yeah.   Alexis Gallati (30:16) you essentially want a second job. Just know that real estate is not as passive as the social media gurus go and ⁓ try to glamorize. It really does take a lot of extra work. You want to make sure that you are following the rules properly so that you can get that tax benefit in the current year. ⁓ But if you   The Dental A Team (30:19) Yeah.   Alexis Gallati (30:41) do have that prerogative and you want to learn and get do things properly, then it can really save you quite a bit of money.   The Dental A Team (30:48) Yeah. Are there any other things, Alexis, that are like real estate that save that much but don't require that much work? I'm asking you for the weight loss drug of taxes, please. What's our easiest way with the most amount of bang for buck that you've seen? These are the big hits that if you want, because agreed, real estate's great. If you do that short-term thing, but it is a lot of work. With the big, beautiful tax bill that came through, that 100 % depreciation is pretty fantastic. But like you said,   Alexis Gallati (30:54) Yes.   Mm-hmm.   The Dental A Team (31:17) got to have it rented out, you got to have the pieces, you got to like reno it like there are and you have to have it done by the end of the year and like it's a stressful zone. ⁓ So are there other things that you've seen that might be like 50 or 100 or 200,000 off taxes that aren't necessary real estate? The Augustus one, yes. Like paying people, there's things but is there anything else you've found that are like some of those bigger chunks that maybe people don't think about they don't recognize? Yes of course they're going to take a little bit more work but...   Alexis Gallati (31:17) You gotta work for it.   The Dental A Team (31:45) that you found that could be benefits to our audience.   Alexis Gallati (31:48) OK, so let's talk about my Hail Mary for tax savings. I   love this one towards the end of the year because you're going to want to know, have a good idea of where your tax situation is going to end up. So I use this a lot for year end planning. And this is oil and gas. When you ⁓ invest in oil and gas, again, just like with real estate, there's a lot of different options.   But my favorite is our drilling funds and this is where you invest in a partnership that owns oil and gas wells and these this allows you in that first year to Essentially write off usually somewhere between 80 to 95 percent of the investment that you've put in So let's say you invest a hundred thousand dollars Then you're getting about and let's say conservatively an eighty thousand dollar deduction that can go a   against your ordinary income. So if you're W2 or your business. usually, a good rule of thumb is that, let's say, if you're putting in $100,000, you're saving $30,000 in tax. You're putting in $200,000, you're saving $60,000 in tax. And then after year one, you're earning overall, during the life of the investment, about a 2x   The Dental A Team (33:10) Bye.   Alexis Gallati (33:11) you put   100,000, you're getting about 200,000 back. And so it's considered a very conservative investment. And just because the length of the investment, and this is one of the cons of it, is that it's usually about a 10 to 12 year period. So it's generally only about a 7 % return on investment over the life of the investment. the great thing about it is that   you let's say if you did put in that hundred thousand, you're getting that 30,000 in savings, and then you can go put that into something else that will earn you even more money. So then this is something that you can do every single year. And, you know, just depends on how much money you want to save and so that how much you put in for that investment.   The Dental A Team (33:57) Gosh, that's such a good one. And these are things of like just fun, like tips and topics. Like I said, it's the rules of monopoly. I caught like, how do we play tax strategy better? Alexis, what are any like resources? I feel like you guys have some resources. Like I feel the world of tax is so daunting. And so it's like, we hear from podcasts and we hear snippets and we see TikTok and it's like real estate games. like, where do people go if they like want to dig a little bit deeper and really become like more tax expert and more tax savvy and.   like tax strategy, like what are any resources you found or ways for people just to become a little bit more literate in the tax world.   Alexis Gallati (34:33) Yes, so ⁓ of course I'm to do a little shameful plug. My book, The ⁓ Advanced Tax Strategies for Medical Professionals, it's really just that it's a brain dump of all different types of strategies, whether it's for your business or W-2 only, charitable, these alternative investments. And so it's really a space.   The Dental A Team (34:36) as you should.   Alexis Gallati (34:58) for readers to learn more about their options. So then that was the way they can go online and do more research or bring it to their current advisor. So, you know, it's just about opening those possibilities. Otherwise, you know, one resource that is really great for especially medical professionals is the White Coat Investor that Dr. Dali, he has a wonderful, wonderful site and he puts out really good material.   The Dental A Team (35:11) Yeah.   Alexis Gallati (35:25) when it comes to not only taxes, but also for ⁓ just finances in general. And then, of course, on ⁓ CerebralTaxAdvisors.com, our website has wonderful ⁓ material that I put out all the time. There's lots of goodies there, as well as ⁓ different resources and worksheets and stuff like that.   The Dental A Team (35:52) Yeah, no, that's super helpful.   But Alexis, what do you find ⁓ as you go through this? Like one, how often are you meeting with your clients? Because I feel like so many CPAs and tax strategists meet with them in like December 1st and they're like, hey, you owe this much money. Is that how you guys plan? Like how should tax planning actually work?   or is that normal? Like I'm just trying to find a vibe of how this should work in the industry.   Alexis Gallati (36:15) Yeah.   Yeah. So when a medical professional first starts working with us, I design a tax plan for them. And that's really critical because right then and there, OK, what can we be doing to dramatically lower your taxes, legally, of course, and set you up for success? And then we meet with our clients at minimum twice a year. So we do a mid-year tax projection and a year-end tax projection.   The Dental A Team (36:34) course.   Alexis Gallati (36:45) And especially with medical professionals, your income is so variable throughout the year, depending upon insurance reimbursements or seasonality and things like that. And so we really want to make sure that we have a good, clear understanding, good six plus months in advance. Hey, what are you going to be owing tax wise? What does cash flow look like? What quarterly estimated payments do you need to make?   All of these things should not be a surprise. So that's why when I built Cerebral in the packages we have, I was really focused around how do we eliminate those surprises.   The Dental A Team (37:23) Yeah, no, I love that. that's super helpful because I feel like so many just wait till December and it's like, no, like there's things I could have been doing and if I would have known. So that's super helpful. And then I think the other question is like, okay, you guys are tax strategy. Are you CPA? Are you bookkeeping? Like kind of differentiate. Are you in the financial advisor world? Like what specifically would we say I need you for XYZ, but I'm going to need these people again, like marketing, right? Like what facet of my wealth management are you?   and who do I need paired with you?   Alexis Gallati (37:54) Yep, so we are your tax compliance, tax planning, your bookkeeping, and CFO services, and also business advising as well. So we're able to set up entities for you ⁓ as well as provide ⁓ just a lot of the years and years of experience that we have in running businesses and seeing different types of practices, et cetera. ⁓ We are not investment advisors, so we won't   say, buy Coca-Cola versus Pepsi. But we will introduce you to different investments that have tax benefits. And one very unique quality of Cerebral that's very different from other firms is that we do not take any commissions or kickbacks on any strategies we recommend or vendors we recommend. And we don't sell any products. So we're very education-based. I'm very focused on   you understanding your options so you can make a educated decision on what you want to move forward with. And then we are a white glove done for you firm that will implement those strategies on your behalf and make sure they're reported properly on your tax returns. Because that's what we've found being in this industry, especially specializing in medical professionals, is there's a lot of people out there that know about these strategies.   but they do not know how to implement them properly. And that honestly is 80 % of the fight when it comes to doing any of these strategies.   The Dental A Team (39:26) Yeah, no, that's incredible. So, and again, this is just like naiveness on my side. Do I need a CPA or are you guys the replacement of a CPA?   Alexis Gallati (39:35) Yeah, we're the replacement of CPA. We are CPAs. We are EAs. So we are taking care of your tax preparation, so personal and business. We do it all. I try to keep these packages as comprehensive as possible because I hate being nickel and dined. communication's a top priority for us. And so we don't want our clients to hesitate whatsoever to connect with us. And so that's why we don't.   The Dental A Team (39:56) Totally.   Amazing.   Alexis Gallati (40:05) shot like I, my gosh, I just got like a bill from my attorney the other day and it was for stuff that I talked to him about like in August. I'm like, I hate those pop-up bills. So that's yeah, that's, why I try to make it as comprehensive as possible.   The Dental A Team (40:10) Yep.   Right.   Awesome.   No, that's fantastic. That's really helpful. And I know a lot of people are very nervous to switch from their CPA. CPAs, feel like we're so embedded and we trust them with our souls. Truly, I see this. ⁓ So is there complementary calls we have with you? how do we start with that? Because I know, honestly, untangling from a CPA is such a pain. It is so annoying. so ⁓ how does that process work if people want to work with you, Alexis?   Alexis Gallati (40:46) So the best thing you can do is go to our website and go to the contact page. And you will ⁓ go through a very quick questionnaire to make sure that you're a good fit for us, because we also want to make sure we're a good fit for you. And we will ⁓ have a tax discovery session. And during that session, we will. We'll talk about what your needs are and what it's like to work with us. ⁓ I'm very focused on that return on investment. We actually have a guarantee.   with the design of our plans that I will save you at least two times what you pay us in ⁓ tax savings or you get the plan for free. And on average, our clients actually achieve 4.5 multiple with the design of our plans. So again, it doesn't make sense for us to work together if I can't save you more than what you're paying us.   The Dental A Team (41:39) That's amazing. No, that's incredible. And that's a great guarantee. And ⁓ then let's say hypothetical, we do get audited. How often do you guys go through audits and like success rate? Like I'm imagining if you were three years in IRS, you're probably pretty fantastic at that. But these are always things that I'm just curious. Like how does that work? And how often are your clients audited? And like, how is your success rate on that? And if you don't want to share this, I hope you do. We're just going to go for it. Like, yeah, I'm just going to ask the weird questions. Why not?   Alexis Gallati (42:01) Yeah.   I love the weird questions. They're the best. So yeah, that's one thing I can never guarantee that you won't be audited because of course there are always random audits that happen. We've only had three audits since I started Cerebral over 10 years ago. In 2014, I started Cerebral. ⁓ And ⁓ one of them was for the mortgage interest deduction. there's a limitation in that.   The Dental A Team (42:18) It's incredible.   Alexis Gallati (42:28) Um, and that was just, unfortunately, a client had not provided the correct information. And so we were easily able to just change it and be on our way. Um, and then another two were regarding actually real estate professional status. And that was just New York state saying, Hey, like we don't, we don't think that you're actually qualified for this. we're like, Oh, yeah, we do. Here's the paperwork. And they're like, Oh, okay. See you later. So yeah.   The Dental A Team (42:50) Yeah.   That's amazing.   That's a huge thing. And I'm so glad I asked the question because I think for me, that's something I'm curious on of like, I get it. Like you said, you can't guarantee that, but as long as you back in, do you guys charge extra for those audits or is that part of the plan? Like, nope, we stand behind it. Like, how does that work? Cause I know there's some firms that I have chatted with and if we do get audited, it's like 375 an hour for the audit. And I'm like, okay, like I'll just plan for that. But how does that work for you guys?   Alexis Gallati (43:18) Yep, so we back up all of our work and all of our packages. If you do receive a notice for anything that we prepare, you send it to us and we help you take care of it. So yeah, we 100 % back up our work. If you come start working with us and you have some a notice from a year that we didn't handle, like we didn't prepare, we'll still help you handle it. But that would be just.   at our hourly rate, depending upon the extensiveness of the notice. But to go back to your original question about making that change, I 100 % get it, especially if you've been with somebody for so long. And so you just have to look at that cost benefit and see, hey, staying with this person, how much is that costing me in tax savings versus   The Dental A Team (44:01) Right.   Alexis Gallati (44:12) going with somebody like cerebral and we try to go and make that process as seamless as possible when it comes to getting ⁓ up to date in your history and then ⁓ getting access to your bookkeeping and getting your tax returns. ⁓ And so, because I completely understand it can be daunting, but. ⁓   Happy to have a conversation around it when we meet about the discovery session and to see if it's something you'd want to move forward with.   The Dental A Team (44:43) Amazing. Alexis, has been such a great podcast and I just love meeting great individuals. I love how much you have a passion for the law and for the tax wealth and it's your own life and your own livelihood. So if people want to reach out, I know you said it before, how do they connect with you? So yeah, they can get started if they're interested.   Alexis Gallati (45:01) Yeah. So you can Google us or just go to CerebralTaxAdvisors.com. And which by the way, the reason why I have cerebral is because my husband is a private practice neurosurgeon and my dad's a retired private practice neurologist. hence cerebral in the brain. So if y'all can remember. But yeah, so CerebralTaxAdvisors.com is the best way to get a hold of us.   The Dental A Team (45:14) There you go.   I love it. Yeah.   Alexis Gallati (45:27) ⁓ And I look forward to potentially talking with y'all.   The Dental A Team (45:32) Well, Alexis, thank you so much for this. And for all of you listening, I hope you take advantage between now and April 15th. I hope you just like have a conversation. I'm always pro. I love CPAs. My CPA listens to this podcast and I'm always interested in meeting new people like Alexis, chatting with them. Are there different ways that they can benefit me? Because yes, I love my CPA, but I love more than that saving money and learning new strategies that maybe I didn't know about. So Alexis, I really hope a lot of them reach out to you, connect with you and for   All of you listening, thank you for listening. I'll catch you next time on the Dental A Team Podcast.  

The callers are fired up tonight as the Packernet faithful weigh in on the Jonathan Gannon hire—and not everyone's drinking the Kool-Aid. Mike aka Packer Super Fan voices what many are thinking: the process stunk, and he's not coming around just because everyone else is. Meanwhile, the Brandon McManus discourse has reached a boiling point, and Dakota brings receipts on why the Haversick hot streak created unrealistic expectations. On the draft front, Kyle from Madison flips the script on not having a first-round pick, arguing it forces us to appreciate the depth of talent where the Packers actually excel. Beer Cheese Benny puts Grayson Halton and Logan Fano on the radar as intriguing Day 2 targets. Plus, Aaron from Ontario breaks down why Gannon's quarters-heavy scheme could be the perfect fit for our safety duo of Xavier McKinney and Evan Williams, and Drew from Green Bay makes the case for tight end as a sneaky draft need. Omar drops his offseason movie picks, and we even get a call from the next generation of Packer fans. Subscribe, leave a review, and call in tomorrow: 608-501-0718 This episode is brought to you by PrizePicks! Use code PACKDADDY to get started with America's #1 fantasy sports app. https://prizepicks.onelink.me/LME0/PACKDADDY To advertise on this podcast please email: ad-sales@libsyn.com Or go to: https://advertising.libsyn.com/packernetpodcast Help keep the show growing and check out everything I'm building across the Packers and NFL world: Support: Patreon: www.patreon.com/pack_daddy Venmo: @Packernetpodcast CashApp: $packpod Projects: Grade NFL Players ➜ fanfocus-teamgrades.lovable.app Packers Hub ➜ packersgames.com Create NFL Draft Big Boards ➜ nfldraftgrades.com Watch Draft Prospects ➜ draftflix.com Screen Record ➜ pause-play-capture.lovable.app Global Economics Hub ➜ global-economic-insight-hub.lovable.app

The callers are fired up tonight as the Packernet faithful weigh in on the Jonathan Gannon hire—and not everyone's drinking the Kool-Aid. Mike aka Packer Super Fan voices what many are thinking: the process stunk, and he's not coming around just because everyone else is. Meanwhile, the Brandon McManus discourse has reached a boiling point, and Dakota brings receipts on why the Haversick hot streak created unrealistic expectations. On the draft front, Kyle from Madison flips the script on not having a first-round pick, arguing it forces us to appreciate the depth of talent where the Packers actually excel. Beer Cheese Benny puts Grayson Halton and Logan Fano on the radar as intriguing Day 2 targets. Plus, Aaron from Ontario breaks down why Gannon's quarters-heavy scheme could be the perfect fit for our safety duo of Xavier McKinney and Evan Williams, and Drew from Green Bay makes the case for tight end as a sneaky draft need. Omar drops his offseason movie picks, and we even get a call from the next generation of Packer fans. Subscribe, leave a review, and call in tomorrow: 608-501-0718 This episode is brought to you by PrizePicks! Use code PACKDADDY to get started with America's #1 fantasy sports app. https://prizepicks.onelink.me/LME0/PACKDADDY To advertise on this podcast please email: ad-sales@libsyn.com Or go to: https://advertising.libsyn.com/packernetpodcast Help keep the show growing and check out everything I'm building across the Packers and NFL world: Support: Patreon: www.patreon.com/pack_daddy Venmo: @Packernetpodcast CashApp: $packpod Projects: Grade NFL Players ➜ fanfocus-teamgrades.lovable.app Packers Hub ➜ packersgames.com Create NFL Draft Big Boards ➜ nfldraftgrades.com Watch Draft Prospects ➜ draftflix.com Screen Record ➜ pause-play-capture.lovable.app Global Economics Hub ➜ global-economic-insight-hub.lovable.app

Logan Naidu runs Kernel Global-a multi-brand recruitment group with 200 people across London, Hong Kong, Charlotte and New York.We first spoke in April 2021. He had 180 people. The market was about to explode.2021: £7 million EBITDA. 2022: £10 million EBITDA. Headcount doubled to 300.Then March 2023 hit. Logan closed a second PE deal. Paid out over £30 million to staff. The biggest individual payout? Multiple millions.One month later, he started making cuts."I remember talking to my father-in-law saying I'm really embarrassed by this. I've just taken on a load of money from new investors and we're already talking about making cuts and the business shrinking."By the end of 2023, Logan had cut 100 heads—a third of the business.But here's what makes this story different: he saw it coming.December 2022. Their Christmas party. Logan stood up and said: "I think we've forgotten how hard this industry can be. We've had a record year, but we're cutting corners. We're taking clients for granted. That's going to bite us if we don't get back to it really quickly."It was poorly received. Then 2023 happened.This week on The RAG Podcast, Logan breaks down the full story.We cover:Scaling from £4.9M to £10M EBITDA in three years during the boomWhy he warned his team in December 2022 that they'd "forgotten the basics"Closing a PE deal on a Saturday morning hours before Silicon Valley Bank collapsedMaking 100 cuts across two waves (and why the second wave was harder)The criteria he used to decide who stayed: character, work ethic, client treatmentWhy his sleepless nights dropped from 2–3 per week to 2–3 per yearRebuilding to 2022 levels by 2025 with a completely different foundationHis approach to AI, offshoring, and why he won't chase every new toolWhy he still hires graduates despite the cost and cultural shiftsThe plan to double the business again by 2029This isn't about avoiding pain.It's about a founder who moved fast, made hard decisions early, and came out the other side with a business built to last through cycles.If you've ever wondered how the best operators stay level when everyone else is drinking their own Kool-Aid, this episode is the blueprint.__________________________________________Episode Sponsor: Remote RecruitmentHiring shouldn't be slow, stressful, or expensive. That's why there's Remote Recruitment — the smart hiring partner for modern businesses.They don't just help you find great people. They help you access elite South African talent that's ready to deliver. No PAYE. No NI. No bloated overheads. Just trained, remote professionals who integrate seamlessly into your team.Their process handles everything: sourcing, shortlisting, onboarding, and retention. Fully managed. Fully supported. Fully remote.And now, Remote Recruitments has entered a new chapter. From ops to admin, sales to strategy, we're helping businesses scale smarter with people they trust, at a cost they can afford.Clients have seen:* Up to **60% productivity boosts*** **300% ROI** on BD roles* **30%

Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. My Guest: Dan Coyle is a New York Times bestselling author who's spent the last two decades studying what makes great teams great. He wrote The Talent Code, The Culture Code, and now Flourish—books that have shaped how millions of people think about skill development, team culture, and meaningful connection. He works with the Cleveland Guardians as a special advisor on culture and performance. We recorded this one together in Cleveland. Notes: Find your yellow doors. Most of us go through life looking for green doors (clearly open paths) and red doors (obviously closed paths). But yellow doors are different. They're out of the corner of your eye, things that make you uncomfortable or feel brand new. That's where life actually happens. We think life is a straight line from A to B to C, but it's not. Life isn't a game... It's complex, living, shifting. Yellow doors are opportunities to create meaningful connections and explore new paths. "Life deepens when we become aware of the yellow doors, the ones we glimpse out of the corner of our eye." The craft journey always involves getting simpler. Simple is not easy. The great ones have their craft to where there's a simplicity to it. In this world of clutter and noise, it's easy to want to compete with energy and speed, but the stuff that really resonates is quieter and simpler. Be a beginner again in something. With climbing, Dan's at the very bottom of the craft mountain. With writing, he's somewhere in the middle. It's fun to have a couple of zones in your life where you're a beginner. It's liberating, but it also develops empathy. Some stuff looks very simple, but isn't. Every good story has three elements. There's some desire (I want to get somewhere), there's some obstacle (this thing standing in my way), and there's some transformation on that journey. Teaching teaches you. Coaching Zoe's writing team helped Dan, and then Zoe ended up coaching Dan. It was never "let me transmit all my wisdom to my daughter." It was a rich two-way dialogue that helped both of them. Suffering together is powerful. Doing hard things together with other people, untangling things together (literally and figuratively), and being vulnerable together. That's culture code stuff. Whether it's skiing with your kids, seeing them fall and get back up, or being trapped underground like the Chilean miners. Behind every individual success is a community. Dan dedicates all his books to his wife, Jenny (except one). Growing up, he had this idea of individual success, individual greatness. But when you scratch one of those individual stories, what's revealed is a community of people. Jenny is the ecosystem that lets Dan do what he does. Going from writing project to writing project, hoping stuff works out, exploring... it's not efficient. It's not getting on the train to work and coming home at five o'clock. It's "I think I need to go to Russia" or "I need to dig into this." She's been more than a partner, an incredible teammate.  Great organizations aren't machines; they're rivers. The old model of leadership is the pilot of the boat, the person flipping levers who has all the answers. That's how most of us grew up thinking about leaders. But Indiana football, the SEALs, Pixar... when you get close to these organizations, they're not functioning like machines. Machines are controlled from the outside and produce predictable results. These organizations are more like energy channels that are exploring. They're like rivers. How do you make a river flow? Give it a horizon to flow toward (where are we going?), set up river banks (where we're not gonna go), but inside that space create energy and agency. Questions do that. Leaders who are good at lobbing questions in and then closing their mouth... that's the most powerful skill. Great teams have peer leaders who sacrifice. Since Indiana football's fresh in our minds... Peer leaders who sacrifice for the team are really big. Fernando Mendoza got smoked, battered, hammered, and he kept going without complaint. In his interview afterward, he talks about his teammates. That's the DNA of great teams. Adversity reveals everything. The litmus test: in moments of terrible adversity, what's the instinct? Are we turning toward each other or away from each other? You could see it in that game. The contrast between the two teams. When things went bad, they responded very differently. The coach isn't as important as you think. Coaches can create the conditions for the team to emerge, but great teams sometimes pit themselves against the coach. The US Olympic hockey team of 1980 would be an example. They came together against Herb Brooks. So coaching sets the tone, but it's not as big a part of DNA as people think. Curiosity keeps great teams from drinking their own Kool-Aid. The teams that consistently succeed don't get gassed up on their own stuff. They don't believe in their success. They're not buying into "now I'm at the top of the mountain, everything's fine." They get curious about that next mountain, curious about each other, curious about the situation. They're willing to let go of stuff that didn't work. Honor the departed. When someone gets traded in pro sports, it's like death. Their locker's empty like a gravestone. What the coach at OKC does: on the day after somebody gets traded, he spends a minute of practice expressing his appreciation for that person who's gone. How simple and human is that? How powerful? What makes people flourish is community. It's not a bunch of individuals that are individually together. Can they connect? Can they love their neighbor and support their neighbor? That's magical when it happens. The Chilean miners created civilization through rituals. 33 men, 2,000 feet underground, trapped for 69 days. The first couple hours went as bad as it could. People eating all the food, scrambling, yelling. Then they circled up and paused. The boss took off his helmet and said, "There are no bosses and no employees. We're all one here." Their attention shifted from terror and survival to the larger connection they had with each other. They self-organized. Built sleeping areas, rationed food, created games with limited light. Each meal they'd share a flake of tuna at the same time. When they got contact with the surface, they sang the Chilean national anthem together. They created a little model civilization that functioned incredibly well. Stopping and looking creates community. What let the miners flourish wasn't information or analysis. It was letting go. Having this moment of meaning, creating presence. All the groups Dan visited had this ability in all the busyness to stop and ask: What are we really about? What matters here? What is our community? Why are we here? What is bigger than us that we're connected to? They grounded themselves in those moments over and over. Getting smart only gets you so far. There's a myth in our culture that individuals can flourish. You see someone successful and think "that individual's flourishing." But underneath them, invisibly, they're part of a larger community. We only become our best through other people. We have a pronoun problem: I, me, when actually it's we and us. Self-improvement isn't as powerful as shared improvement. Ask energizing questions. "What's energizing you right now?" is a great question. "What do you want more of?" "What do you want to do differently?" (not "what are you doing poorly"). "Paint a picture five years from now, things go great, give me an average Tuesday." What you're trying to do is get people out of their narrow boredom, let go a little, surrender a little, open up and point out things in the corner of their eye. When things go rough, go help somebody. Craig Counsell on how to bounce back when you're having a bad day: "I try to go help somebody." That's it. Create presence conditions. The ski trips, the long drives, the shared meals, no phones. Schedule them. This is how connection happens, whether it's with your family or your people at work. Leaders who sustain excellence are intensely curious. Dan walked into the Guardians office expecting to pepper them with questions. The opposite happened. Jay, Chris, and Josh kept asking him question after question, wanting to learn. Leaders who sustain excellence have this desire to learn, improve, get better. Ask better questions. Actually listen. Ask follow-up questions. Curiosity is also the ultimate way to show love. Reflection Questions Dan says yellow doors are "out of the corner of your eye, things that make you uncomfortable or feel brand new." What's one yellow door you've been walking past lately? What's stopping you from opening it this week?The Chilean miners' boss took off his white helmet and said, "There are no bosses and no employees." Think about a moment of adversity your team is facing right now. Are you turning toward each other or away? What's one specific action you could take this week to help your team turn toward each other? Dan emphasizes we have a "pronoun problem" (I, me vs. we, us) and that "self-improvement isn't as powerful as shared improvement." Who are the 2-3 people you could invite into your growth journey right now? What would it look like to pursue excellence together instead of alone?

https://youtu.be/knpxJ7KATsU Joshua McMahon, President of McMahon Custom Homes and a business coach, is driven by a purpose he discovered the hard way: money wasn't his ‘Why.' His real ‘Why' is lifting others—helping people find clarity around their purpose, unlock their potential, and gain traction toward it. We explore Josh's journey from C-suite construction leadership and integrator roles to building his own company as an “evolved visionary.” Josh shares his Satisfaction Pyramid, explaining how customer experience is created upstream through brand awareness, team support, trade partner support, and training, which together produce the outcome every builder (and business) is chasing: customer satisfaction. Along the way, he breaks down why the construction industry struggles with talent, how coaching becomes a competitive advantage, and why McMahon Custom Homes wins through transparency, collaboration, and guiding clients to align budget with what truly matters. — Take 5 Steps to Satisfy Customers with Josh McMahon Good day, dear listeners. Steve Preda here, the Founder of the Summit OS group and the host of Management Blueprint. And my guest today is Joshua McMahon, the president of McMahon Custom Homes and a business coach. Although I don’t know how much time you have for that these days, josh. Welcome to the show.  Yeah, thanks for having me, Steve. We go a long way back, so it’s an honor to be a business owner and now be on your show.  Well, yeah, you are a business owner. In your previous, recent life, you was an integrator, a COO of a business. So you’ve been running construction businesses and have been C-level in other construction businesses, where we also collaborated. So we have been tracking each other’s journey, for sure. So, Josh, let’s start with my favorite question. What is your personal ‘Why’, and how are you manifesting it in your business?  Yeah. I think this is always a great question. And the real truth of this question, Steve, is that I didn’t know what it was for so long. I thought my personal ‘Why’ was just to make more money. And every time I made more money, I was just more miserable. I was never happy. So my ‘Why’ was never money. I really think my ‘Why’ is all about lifting others. And what I mean by that is I have this ability to extract other people's 'Why' and their purpose from them, help them better see that, get clarity around it and then help them get traction to go attack that 'Why'.Share on X And that’s really my ‘Why’, is to help other, lift other people to really achieve their greatness. So I get a lot of energy and joy from boosting others, and watching that untapped potential really take off.  That is fabulous. And I can see that, as a business coach, that's really very appealing to people when you can do that. How does it manifest in your construction business? You have these Custom Homes construction business, how does that help you there?  And this is where it was really born. So in the C-suite and as I grew in my business, the one part that you have to do is you have to know how to recruit. At least, I had to know how to recruit. And in order to recruit, you have to find the right talent at the right price. And what I was really looking for was that potential. I was looking for the right attitude—the right hunger. I was looking for those right pieces that I could make you a construction individual. I could make you a great construction manager, but I couldn’t fix those other things. And so when I could tap into that and take and help somebody see the vision of what I could do and what our company could help you do in your career, that’s where I was able to really take and 10X my recruiting ability, but also to really tap into that untapped talent that’s out there. Because, Steve, we have a hard time finding talent in the construction industry. Well, the talent’s out there. What’s making it hard is that we don’t recognize that talent, and we’re saying, you’ve got to be this perfect candidate. You've got to fit all these marks. You've got to check all the boxes.And I’m saying, no. I just need you to check a few boxes. I'm going to help you see how you can really fit into this organization and how we can help you thrive. So that's where my ability to see that in them, help them see that in themselves, and then help them tie it to our vision as a company. That's where it really gets a lot of fun.Share on X Yeah. It’s so interesting that it’s not just about doing the job, but it’s about being emotionally invested in doing the job. And how do you get your people emotionally invested? You have to find the motivation that they have inherently that you can tap into, and then you have to make your business attractive so that it inspires them, so that they feel excited to work with you there. That’s exactly what you’re trying to do. It’s like you’re not trying to fool anybody on anything, but to think people just get excited to come do work, or just do the job, or just collect the paycheck. If that’s your motivation, that’s the type of candidate you’re going to get. Then what type of culture do you have? So if you flip that and you say, “Hey, we want to help you  transform who you are, transform your career for the better, and it’s going to help us get to our vision. Well, Steve, that sounds like a win-win scenario to me. And that’s a really appealing piece. And that’s a thriving culture.  Yeah, culture eats strategy for breakfast, as Peter Drucker said. And especially in the age of AI, it's probably even more important, isn't it, that you have a great culture, because AI can copy everything, but it won't be able to copy your culture.  No, that's exactly right. I think AI is a great tool. It’s really going to help us magnify and improve our businesses. But if your culture is broken, AI is just going to magnify the brokenness of your culture, and then AI’s going to tell your people how to go find another job. That is probably true. I haven’t thought about that. So you developed this framework, we are a podcast of frameworks. I’m always looking for the framework and and you talked about this Satisfaction Pyramid framework. Yeah. Is this also something that helps create that culture? Tell me a little bit about this pyramid and how did you come up with it and what does it do?  Yeah, it’s an interesting thing, right? So you understand Maslow's hierarchy of needs. These are the things you need for survival and for happiness. And I've said, look, in home building, we've always talked about customer experience and customer satisfaction. We want people to be happy. And I'm saying, well, I don't know what that means. I don't know—if I hit my schedule, if I hit my budget, if I do everything on time, but they're still not happy—so what exactly am I missing? What's the missing link?  And kind of tying the hierarchy of needs to this triangle of customer satisfaction or happiness, I found that there are some really key fundamental pieces that we've got to lock into place to really get to the customer satisfaction and customer experience that we're seeking. For me, I think brand awareness is first. If your brand awareness is out there and it's really strong, people are going to gravitate towards it organically.Share on X That’s going to decrease your SEO spend, you decrease your marketing, decrease your turnover for people, because people want to be part of that. The interesting story on brands — and I don't know how true it is, I meant to look it up before this — but I saw something on social media about Tommy Hilfiger. And before he launched his clothing brand, he didn't have anything, but his brand was so far out in front of himself that people thought this was this great designer, and he hadn't designed anything. And it was all tied to that piece of brand. So if your brand is strong enough, you can do incredible things. So I think brand is super important.  Yeah. Let me just interject here. So probably 20 years ago, I was working with a company, and it was actually in the construction space. It was in the environmental construction space. And this company had an amazing brand. So the founder was a great thought leader, and he was blogging and talking in forums. And I really thought that this company's got to be a $50 million company. I mean, they're so powerful. And then they invited me to their board as a board member. I said, “Wow, this is such an honor.” This big company. And it turned out it was just a $5 million company. But the brand was so powerful that they looked much bigger.  Yeah. And that statement, that’s an appealing thing. So if you think of yourself as a high level achiever, an A-player, and you are gravitating to that brand, that’s what it’s going to do. You're going to bring in the right people, and then if you've got the right culture and the right other pieces, you're going to stick around with that company.Share on X So a $5 million company can look like a $50 million company and be really attractive to people that are interested in that type of world. Yeah. Super important. Love that story. The second thing for me is team support. This is where I really saw in my career as I grew. I can tell you, my first construction job at the construction management level, my VP of construction told me, and this is 20 plus years ago, I haven't forgotten it — he said, “My leadership style is to give you just enough rope to hang yourself.” And to this day, I have no idea what the heck that means. But what he did show me was he wasn’t going to support me. He wasn’t going to encourage me. He wasn’t going to help me grow. He was basically going to let me swim in the deep end. And if I made it, great. And if I didn’t, no problem — there's another guy behind me. And that’s the mentality of the construction industry. And what I said was, we do a great job of spending money for our sales team. Sales team needs training, we’ll spend the money on training. If the executives need training, we’ll spend the money on training.  But who’s training the middle managers? Who’s training the young men and women coming into the industry? Who’s training the people who don’t have the experience? There’s a big myth in that world. So I think from an internal standpoint — and mind you, coaching is a buzzword right now, just as leadership is — not everybody's a coach, and not everybody's a leader, and that's okay. But if you do have somebody who can coach on your team, and you can coach your team up internally, it’s a very big value add. And so for me, my coaching ability has been a real value add for people that I've recruited, for people I've had on my team, and people I've really invested in and helped grow.Share on X And quick story on coaching. I interviewed this young candidate, I mean, really good-looking kid. He had tons of talent, education, everything he needed, but no construction experience. Still, he had all the right soft skills. And it came down between our company and one of the big national builders. And typically, you’d go to the national builders, more money, more upside, more advantages. And he asked me, the last question he asked me, he said, “Why would I come work for you guys versus this other company?” I said, “Because they don't have me.” I said, I’m not saying this is an arrogant thing to say. I’m saying that I’m going to pour everything from me into you and help take you to where you want to go. You won’t get that anywhere else. Because when we’re done after three years, you can go anywhere you want. And that young man is currently making almost as much as I was making as a C-suite employee, and he’s out in the field running projects. And that’s only like a three or five year period. Like that’s incredible growth, but it’s because of the investment we made in him.  Yeah. There's this saying — I think it's Zig Ziglar — that people don't invest in their people, they don't coach their people, because they're afraid that they’re going to go away to the competition. And then Zig Ziglar asks, “Okay, but isn't there a greater risk that you don’t coach them and and they stay?”  Yes. This is always the thing. And I think a lot of people have a scarcity mindset where they’re so afraid of, if I pour into you, you’re going to go and you’re going to take it somewhere else. What I say is, I’m okay with that. Because when you go somewhere else, you're going to say, “Josh McMahon built me up. He gave me the foundation for my career. He put me in the position I’m in today. I have what I have because of my start. You should go there and get the training from him. There’s no sham e in that because, again, we go back to point number one: brand. That’s tight. That’s my brand out in front of our company that adds value to our company.  So I started my career at KPMG, and one of the ideas they had was this pyramid structure — up or out. But the idea was to take care of the people that even when they leave, they become ambassadors for you on the client side. And then they’re going to convince the client to hire KPMG to be their auditor. And I really like this.  It’s so special, right? Because what you, I mean, Steve, you think about this, we worked together two or three years ago. We still stayed in touch. Even though there’s no financial gain, we still help each other where we can because I want the best for you, as you want the best for me. And that’s what you’re really looking for.  Yeah, that’s true. And the thing about coaching is you have the double benefit, because the company benefits because it has motivated employees who are performing at the higher level than when they came in, and at a higher level than where you hired them, frankly. Correct.  And then they are building a career. So they are building a career equity for themselves. And actually that’s why you get a better ROI on these people, because they have more career equity, they have more skill level than what you have to pay them because you are growing them.  That’s exactly right. You’re building into those individuals that generational wealth that most of us are seeking, or think is out of reach. It's there. We just need somebody to believe in us, and that’s really that piece. The third thing for me, especially in construction, it’s the trade partners. And when I think about it, as a general contractor, look—I'm wearing a collared shirt. You're not going to see me on the job site swinging a hammer. I’m out there with the building plans. I’m verifying things. I'm scheduling. I'm doing more management-level work. That means my trade partners are carrying the lion’s share of the work that actually goes into place. And as a construction company, we don’t make money unless work goes in place.  So I have to do the same thing I'm doing with my internal staff with my trade partners. I have to build them up. I have to elevate them. I have to put them in a position to win.Share on X And this is very basic—schedule accurately. Treat them like people. Treat them with respect. When you go on the job, support them. Listen to their feedback. So if they’re sharing something that’s not working, listen to it with an open mind. And maybe we can do something different, or we can explain why we can't do something different, so they have a better understanding of the ‘Why’ behind what we’re doing. Yeah.  So the trade partners is my next big pillar.  And it’s harder to manage trade partners. I mean, I’m not in the construction, but it’s going to be harder because they are part-time with you. They have other commitments that they have to observe. They don’t wear your brand. They are being paid by someone else who may have a different corporate culture than your company has. And you have to bring them in part-time and make them as good as your standard.  Yes. The hard thing is you have to share with them your vision first. This is who we are. This is what we stand for. Share with them your core values. And then build them up and show them that they’re truly a partner in this. Most of us don’t treat them like partners. We treat them like subcontractors. We treat them like they're inferior individuals—less than me. And I think they can work for you part-time and do that. And you’re absolutely right. But if we treat them like people, we build them up, they’ll be there. Because I want to treat them in a way where, hey, you might be a great plumber, but you’re a terrible business person, and I can maybe help you better understand. I say this because I'm working with a young plumber who's bidding things, and he’s just all over the place. And I'm saying, “Hey, how did you come to this number?” “Well, I just know I need to make X dollars.” And I'm like, “Well, how do you know how much money you need to make? What's your break-even number? What's your overhead burden?” Starting to help him better understand how to break down the P&L, how to charge the right margin on the job so that you’re getting work as consistently as you want, but most importantly, so you can grow your business and continue to support my business as it grows too.Share on X Yeah, you want to create stability for them as well. And if you treat subcontractor well, then they’re going to prioritize you, won't they? So they have other customers that may not treat them as well. You’re going to get the most of the energy from them if you treat them well. And that’s also a huge benefit for your business. There’s nothing lost in that, right? Again, you’ve got brand ambassadors out there talking about, one, this guy builds a great house. He treats everybody great. You made the right choice buying with with McMahon Custom Homes. Because, Steve, if you’ve ever been on a job site, the trades will tell people what they feel, whether it’s good or bad. Yeah. So you are getting it no matter what.  Yeah. You go and you look at the construction site and ask around, and then you will get exactly the kind of general contractor you may be dealing with.  Yes. I mean, absolutely. We love to talk, and so you want people talking about good things and talking up your business and what’s happening in the field, and that’s extremely valuable. Okay, so step number one, brand awareness. We talked about that. Then supporting the team. Yes. So that they feel that they are growing and they are recognized as individuals, that you care about them. Yeah. Then the same goes with the trade partners. You support them even though they’re not your employees.  Yes.  What’s step four?  Yeah. Step four is training. Okay. And training, I think of training in terms of systems that you’re putting in place. Constant, never-ending improvement on those systems. Systems are not static, so training is a nonstop thing that we've got to continue investing in and keep helping to grow our team. So constant process improvement. Having KPIs in place, or metrics in place. And the reason for those metrics is simply where do we need to focus our attention? What levers do we need to pull? And then I go back to the training. So then we train up on metrics that maybe aren’t working the way that we want them to, or we’re not getting the result that we want to get out of them. That’s where the training really comes into place. And if we don't have that training in-house, what stuff outside of the company can we get them into? What type of training do they need to level them up? Because as I think about training, Steve, most of us think you’ve got to fit every box, you’ve got to be the perfect candidate. But you and I both know that I’m good at three out of the five things, and you’re good at two out of the five things. So we make a damn good team together. And that’s okay, and we need to better learn how to cross-train each other, level one another up, and then find those right tools.Share on X  Absolutely. Okay, so what’s the final piece of the flywheel?  Yeah. Well, I feel like if you're doing all these things, brand awareness, team support, trade partner support, and the right training, and you're doing this continuous basis, you're going to have customer satisfaction.Share on X That’s exactly what you want. You’re going to create that customer experience because look, at the end of the day, we’re only here because of the customer. If the customer’s not interested in buying my product, I don’t have a business. And so all of these pieces drive that customer experience. That’s what continues driving who I am. One thing I’m really focused on with customer satisfaction and experience is having good specifications written down. I think yes, we’re a custom home builder, but I have minimum standards that I want to achieve.  So I have the minimum standards. Now, if your budget says, “Hey, we can't quite reach that level,” well, we can certainly reduce our standard. And when I say reduce our standard, I don’t mean cut a corner. I mean change from, say, a Kohler faucet down to a Delta faucet. It’s still a great faucet. It’s still a great brand. Maybe just not the same brand that I would use at this level of home. Or we can go the complete opposite direction and elevate that standard. But just having that set in place, so that if I say, “Steve, this home's going to cost you $1.2 million,” and you're like, “Oh, great. Well, the other builder's $1.3 million, so you've got a better price,” okay, great. But what goes into the price? What are you getting for the price? So if I have those minimum standards baked in, I can tell you, This is what you're going to get for $1.2 million. Now we can go in and customize it and make it your home. Having clear expectations. How important are clear expectations even in our coaching business, right? And it’s not just clear expectations from me to you, it’s clear expectations from you to me. I need to understand what your expectations are. I need to know that I can achieve your expectations. And I think that if I believe I can’t, I need to be honest and say, look, I’m not the right builder for you. I’m not the right business for you. But here are..  Or maybe your expectations are not realistic. Sometimes, for the budget you have, you need to make some trade-offs. Maybe you can have this man cave, but you'll have to cut back on the kitchen, and you’ll have to discuss it with your wife. And that’s really key. So the thing that I love about being a custom builder is that my focus is on collaboration.Share on X If you say, “Hey Josh, the budget comes in at $1.2 million, but I really want to be at $1 million,” okay, great Steve. I’m here to collaborate with you and show you ways we can tweak things, pull this down, and future-proof your home. Because I want you to have the home that you want, and in two years you can probably afford that additional $200,000. I don't want to put you in a place where you can easily plug and play that versus oh, now I got to rip out all these walls. I got to redo this. It's not $200,000—it could be $300,000. So that’s where we can collaborate and really find the right pieces to put you in the best position.  That’s very interesting. This whole framework, the culture that you build here. Is this something that connects this whole framework, this idea that you have, how you’re projecting the culture out into the customer service? Is this why you started the McMahon Custom Homes?  It truly is. Well, two parts, Steve. One, I’m an entrepreneur at heart and I have fought this my entire life, and I’ve always thought there was something wrong with me. Why can’t I just get on board? Why can’t I just drink the Kool-Aid? Why can’t I just get in line? And two or three years I go into a company, I do great things, I start rebuilding things, and then I start to get that itch. And then I’m like, okay, I need to go somewhere else. And for a long time I thought it was, well, I’m just moving to a new company to make more money, which was true. I was making more money, but then I wasn’t happy. Again, it was never tied to the money, so it was really just that entrepreneur need. But the second piece was, I've noticed for ten years—a decade—that our industry is in need of a massive transformation. The antiquated way of doing business and how we do things. I think the builder suites and the stuff that we have at our disposal is really good, but it’s not what everybody’s looking for. But I couldn’t tell you, the owner, Hey, we’ve got to scrap this. We need to do this. Because ultimately, even as the integrator, my job is to bring your vision to life. And if this is part of your vision, then I need to bring this to life. And so I started to realize with my entrepreneur spirit and my own ideas, I needed to start developing my own home building business to start bringing some of that to life, to really satisfy who I am and do the things that I wanted.Share on X Yeah, this is so important because, as entrepreneurs, we have this frustration. We are somewhere and things are not going as well as you would like. And we don’t get to tell the boss how to do things because they have their own ideas and their own set ways, and then they just get irritated by all those ideas and they feel like we are just being disgruntled employees, and this frustration eats away at you. And at some point you say, okay, what the heck? I'm just going to rip the Band‑Aid off and try to figure it out, right? It’s very true. I mean, it’s funny now looking back on it because there were so many times where I just didn’t understand. I was like, “What the heck is the matter with me?” But you’re exactly right — you’re going to bang your head against the wall, and not everybody’s cut out to be an entrepreneur, right? I mean, it sounds really great being self-employed, doing your own thing, making your own hours. It sounds great.  But I tell you something, Josh, not everyone is cut out to be an employee either.  No doubt, Steve. So true.  So it’s the other side of the coin. I think many of us become entrepreneurs because we basically eliminate all the viable alternatives.  Yeah. Burn all the boats, right?  Yeah.  I think there’s so much value in this. The second time we really got introduced and got to work together, you introduced me to the book Second in Command by Cameron Herold. I’m a  Cameron Herold fan in the Second in Command book, and I read that book and I said, “Man, this is me. I can do this.” I love being more in the shadows, helping a visionary grow their business, and doing all that stuff. What happened was, I started to really enjoy being out there, networking, putting myself out, and getting in front of people.  And I was like, well, I’m a visionary. I can see what’s going on in the future. And I think I was more of a visionary than the person who said he was a visionary. So it was really like, then we’re clashing heads on which vision are we chasing. And I’m like, I got to get outta here because I’m steering you away from what you want to do, and that’s not fair to you.  I think there are two major types of visionaries. There are the born visionaries, and then there are the evolved visionaries. So you have the born visionary who is a visionary because they are just not able to execute, but they can come up with all the big ideas. And if they find people who can execute for them, they're in luck, and they might build a company. And then you have the evolved visionary who starts out doing the work, grinding, figuring things out, teaching themselves discipline and work ethic. And then they start to manage people because they’re doing it better, so they get more responsibility, and then they become an integrator or operator. And at some point, they want to come out of the cocoon and do it themselves. And maybe you’re that version of it, the evolved visionary.  You summed that up perfectly because that's exactly how this whole thing transpired.  Love it. So tell me about, what makes McMahon Custom Homes unique? Beyond the culture—is it the culture that makes you unique, or is there something else? From the eyes of the customer, what makes you unique?  I don’t know that it’s our culture that makes us unique. I think what really makes us unique is our process—how we do things. We start everything with an initial consultation, just myself meeting with the homebuyers. Typically, it's a virtual meeting where I want to learn more about your project. I’m interested in what you want to build, what your expectations are, what your non-negotiables are, and I just really explore everything under the sun about your project.  Then I'm going to ask the dreaded question: what's your ideal budget? Most—or a lot of—people say, “You know what, I don't want to give the budget. So I'll say, “Okay, what budget number scares you?” Because as a custom home builder, I’m going to help you design the home that you want for the price that you want. But I’m going to also share with you if it’s not possible. If you have a home design that's more than what your budget is, I'm going to share that with you in real time, as soon as I can. So I'm very transparent. And I learned this from working in my past, where we wouldn't share those numbers with clients. We had a client where we were a million dollars over their ideal budget. It was six to eight months of working with them and about $25,000 in actual costs. I don't need to tell you—the homeowner was not pleased, and the homeowner did not pay that bill.  So that was a major lost opportunity in the build, but also the opportunity cost and how much time we spent on it. I learned from that and said, “Hey, I don't want to do that. I don't need every buyer to be a yes. If I'm a good fit for you, and I'm a good builder for you, great—let's go.Share on X I want to build your house. I’m excited about building homes for people. But I don't need to build everybody's house, because for some people, it's just not the right fit. So for me, I'm your guide in this process. And that's what I really pride myself in. You want to build a home, I’m going to guide you through this process, help you with each step of the way. Help you with the county side, the field side. I’m here to guide you through that whole thing. We really work towards your budget, your ideal budget. We build it out. We’re very transparent. A lot of clarity on what we’re doing, where we can collaborate, where we can maybe say, Hey, instead of $80,000 tile package, we can get a $45,000 tile package. Because we’re really looking for what’s your vision for it.  Yeah.  What do you want to see? How do you want to feel? And we can help you pull that together.  Yeah, I think that’s very interesting, because I can see that there is value being created when you have an empathetic CEO who runs the business. You, in that case, who really gets to feel what the lifestyle of the individual is, what their vision is. You help them paint the picture so that you see it as well, and then you measure each element in proportion to their desires. Because maybe they want something like a really flashy countertop in the kitchen, but they really don’t care about what the deck is going to look like. Maybe it’s a stup*d example. And when someone buys, I don’t know, a standard home, then you are going to pay for stuff that you really don’t care about, and you are not going to get the stuff that uniquely is important to you. And with that approach that you’re doing, you are measuring everything to the right degree, and it’s going to be a perfectly balanced meal for the customer. That’s a great way of looking at it. That’s exactly right. And the deck versus man cave or versus this, that’s exactly the right way to look at it. A deck is a great add-on. It can be done anytime in the build. It can be done anytime. It's a minimal barrier to entry. Well, something on the inside of the house, the kitchen, the showstopper kitchen, that’s a different story, right? Because now you're impacting your life. You’re changing things. If we understand that the kitchen is a really prime target, then we want to make sure we commit enough money to that area. We want to make sure we commit enough design hours to that area. And maybe other areas are like, “Hey, minimum standard's great with us.” Perfect. Done.  Yeah. We only sleep in the bedroom, we don’t do anything else.  Exactly. Great point.  Which is a problem in itself. Anyhow, if someone would like to learn more and maybe learn your ideas—maybe they want to be coached by you, or they want to learn about McMahon Custom Homes, what it takes to align with your vision—and particularly if they're in Central Virginia where you work, where should they reach out and where can they find you? Yeah, so several different places. McMahonCustomHomesLLC.com is our website, so you can certainly find us there. We have an active Instagram account, McMahon Custom Homes. I have an active Facebook account, again, McMahon Custom Homes. I do have a LinkedIn account, McMahon Custom Homes, LLC. Also for myself, my wife and I host a bi-monthly podcast. We took a year hiatus, and we just started again in 2026. Our podcast is not on McMahon Custom Homes, but it's really about the construction industry, different things that you experience, and really just giving back and trying to help others learn from maybe stuff that we did or things that we’re experiencing. My wife is a designer. I'm the home builder, so you kind of get a good mixed bag. And that's Feed Me Your Construction Content, if you're ever interested in tuning into that.  Yeah. And if you would like to see what a collaboration between Josh and his wife looks like, then check out his website,  McMahon Custom Homes. You can check out his house, or their house, that they built together. And it’s a beautiful house.  Yeah. Thank you.  It's a good place to start. Josh, loved it. I loved your content. Really interesting how you created the Satisfaction Pyramid in construction. I think that parallel applies to other businesses as well. Obviously, the elements are slightly different, but brand awareness, supporting the team, supporting your partners, training your people, pouring into them, and then creating that customer satisfaction are important in any industry. So thank you. If you enjoyed listening to this show, make sure you follow us on LinkedIn and on YouTube. And stay tuned, because every week I bring an exciting entrepreneur or thought leader on this show. Thank you for coming, Josh, and thanks for listening. Important Links: Josh's LinkedIn McMahon Custom Homes website McMahon Custom Homes LinkedIn

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The SAF scam, I just found what I did Aug 15, 2025 from #Nebraska fuel event that was loaded with lies. Don't drink the Kool Aid of Sustainable Aviation Fuel doing farmers anything but heartache.

Giannis' rumored trade request starts a frenzy with the Knicks as a lead candidate. Who'll they have to give up. Sean Payton's comments on Bo Nix's injury make us scratch our heads. The Knicks get a strong road win. And we even talk about the sad and shocking origin of the term, "Drinking the Kool Aid."

Ohhhhhh the boys have stories to tell! Jake and Timon spent a week in California, Brad shares an update on his house, Jake has stories from middle school, and the boys also discuss season 2 of Beast Games. Check out Cozy Earth and get 20% off site wide with this link: http://www.cozyearth.com/ghostrunners Check out Main Street Roasters and use code GRKC at check out for a 10% discount! https://mainstreetroasters.com Ghostrunners merch: https://bit.ly/399MXFu Become a Patron and get exclusive content from Jake & Brad: https://bit.ly/2XJ1h3y Follow us on Instagram: http://bit.ly/33WAq4P Leave us a voice memo and ask a question: https://anchor.fm/jake-triplett/message Learn more about your ad choices. Visit megaphone.fm/adchoices

What's it like to be you? This week, Tyler and Johnny are covering the Death Ship of Chebogue. Plus: alternate ways to take your daily Kool-Aid, Canada's Drag Race ends as another begins, and a seemingly-violent merfolk gets caught trespassing!Join the Secret Society That Doesn't Suck for exclusive weekly mini episodes, livestreams, and a whole lot more! patreon.com/thatsspookyCheck out our new and improved apparel store with tons of new designs! thatsspooky.com/storeCheck out our website for show notes, photos, and more at thatsspooky.comFollow us on Instagram for photos from today's episode and all the memes @thatsspookypodWe're on Twitter! Follow us at @thatsspookypodDon't forget to send your spooky stories to thatsspookypod@gmail.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On November 18, 1978, more than 900 people died in a remote settlement in Guyana in what has often been reduced to a single, misleading phrase: “they drank the Kool-Aid.”This episode tells the full story of Jonestown — not as a sudden act of mass suicide, but as the final collapse of a community held together by fear, isolation, and decades of coercive control.Content note: This episode includes discussion of mass death, coercion, and abuse. Archival audio from the Jonestown Death Tape is used sparingly and with context.Available wherever you stream podcasts!Be sure to Subscribe, Rate, & Review on Apple Podcasts, Spotify, and Audible!Support the show by becoming a sponsor on our Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.Patreon.com/NYMysteryMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠NYMM Merch! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.NYMysteryMachine.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a strange and/or paranormal story?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share it here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Don't forget to follow us on all the socials:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@NYMysteryMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | TikTok:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@NYMysteryMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bluesky:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@nymysterymachine.bsky.social⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | X:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@NYMysteries⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Facebook:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@NYMysteryMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--THANK YOU TO OUR SPONSORS:PRINTFUL: Design your own merch, apparel, and accessories by heading to ⁠⁠www.printful.com/a/nymysterymachine⁠⁠AUDIBLE: Get a FREE 30 Day Trial by heading to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.AudibleTrial.com/NYMysteryMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RIVERSIDE.FM: Looking to record podcast, but need software? Head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://riverside.fm/?via=nymysterymachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, we dive back into the obsession marketing commentators seem to have with declaring things as dead. Recently, it seems PR has been getting the “it's dead” treatment from the cool kids high on social media Kool-Aid, but in an age when networks, human-to-human marketing, and influence are so important, the chaps discuss why PR should be very much alive. They discuss: Modern PR requires building relationships with influencers, not just journalists. The skills needed for PR have evolved with the rise of social media. Integrating PR into overall marketing is crucial for success. If this resonates with you or if you have a suggestion for a topic in the bar, please get in touch with us - hello@rockstarcmo.com Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week This Old Marketing Podcast - The Death of Dead Marketing Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Fuck ICE Put a tariff on podcasting equipment Shout out to the Kool Aid House in your neighborhood Mike Tomlin is done done I personally will miss coaches who coach like that It's my favorite weekend for NFL Football all year Ben Johnson did it the hard way and we love to see him win Guest: Felder - It's Felder   Like what you hear? Subscribe so you don't miss an episode!     Follow us on Twitter: @Dpalm66 @UDPod @TheMTRNetwork Want more podcast greatness? Sign up for a MTR Premium Account! Check out our Sponsors! TweakedAudio.com using the code ‘reviews' to get 33% off & free shipping. Shop at our Amazon Store to support the site  

What if the way you've learned to love is actually holding you back—and even harming the people you care about most?In this eye-opening episode of Thrive Loud, host Lou Diamond sits down with trauma therapist and founder of the Love Clarity Method, Sanya Bari, to dive deep into what love really is…and unpacks the hidden traps of guilt, emotional over-responsibility, and survival-based love that plague even the most successful high achievers. Prepare to challenge everything you thought you knew about loving others and yourself.Lou Diamond and Sanya Bari break down:Why “losing yourself” in love can backfire, and what loving from a place of inner stability actually looks likeThe dangers of transactional love and why putting yourself aside for others leads to resentment (even when it feels selfless)Real-life stories of how guilt and manipulation can sneak into parent-child relationships—and how to spot and heal these patternsWhat we can learn about pure connection and forgiveness from dogs—and how it differs from the messy, memory-filled world of human loveThe fundamental difference between doing loving things and loving from the right place within yourselfSanya Bari's personal methods for “drinking the Kool Aid” and keeping her own relationships healthy and clearPlus: Get a peek into Sanya Bari's favorite guilty pleasures, creative hobbies, and her dream destination on Fun Street.This episode is full of “aha” moments for anyone who's felt confused, overwhelmed, or just curious about how to make love—whether for people, pets, or purpose—transformative instead of toxic.Timestamped Overview:00:00 – Introduction and Lou welcomes Sanya Bari00:01 – Sanya shares her lifelong purpose and origin story00:03 – Early lessons about love (family, siblings, sacrifice)00:04 – Redefining love: Not losing yourself; finding stability within00:05 – The problems high achievers face with survival-based love00:07 – Connection vs. dependence; how disconnection leads to pressure00:09 – Who seeks out Sanya's therapies, and why00:10 – Symptoms of problematic love, especially related to guilt00:11 – Generational struggles: families, guilt, and unhealthy dynamics00:12 – Sanya reveals how she checks herself and confronts “guilting”00:13 – Can we learn true love from our pets? (And why memories matter)00:15 – How forgiveness moves us closer to unconditional love00:15 – The universal head-nodding moments from Sanya's audiences00:16 – Where to find Sanya Bari online and her podcast info00:17 – Fun Street: Sanya's favorite movies, music, foods, and hobbies00:19 – Dreaming of the Amalfi Coast—and why she'll make it happen00:20 – Wrap up, takeaways, and episode closeListen in and discover how to thrive with clarity, connection, and love—starting with yourself.

Cold weather love, Kool‑Aid nostalgia, a broken studio dinger, angry pirates, and a political mess in Minneapolis.See omnystudio.com/listener for privacy information.

In this episode of The New CISO, host Steve Moore speaks with Alex Rice, Founder, CTO, and CISO at HackerOne, about challenging one of cybersecurity's most deeply held beliefs—that security should be the top priority. Drawing from his journey building security programs at Facebook and founding HackerOne, Alex introduces the "safety third" philosophy and explains why accepting that security is never first can actually make you more effective as a leader.Alex shares his unconventional path into cybersecurity, starting as a 14-year-old programmer in rural Florida and eventually leading product security at Facebook during its explosive growth. He reveals how Facebook ran 70+ penetration tests annually with top-tier vendors and still wasn't finding enough vulnerabilities—until they opened the doors to the hacker community and received over 300 valid findings in a single weekend. This experience became the foundation for HackerOne's bug bounty platform.The conversation tackles critical leadership challenges facing modern CISOs, including the toxic tendency toward victim blaming when breaches occur, why security teams struggle with customer-centric design, and how to avoid becoming the team everyone knows only for blocking work and sending phishing tests. Alex argues that security professionals must stop drinking their own Kool-Aid and recognize that usability and business outcomes will always take precedence over security controls.In the episode's second half, Alex addresses AI's role in security operations with refreshing pragmatism. Rather than chasing grandiose AI visions, he advocates for starting with narrow, well-defined tasks where agents can replace security toil—like automated CVSS scoring or vulnerability triage—building trust and expertise before tackling more ambitious projects. He warns against the current trend of AI tools that find more problems when security teams desperately need help fixing the mountain of issues they already know about.Alex also challenges CISOs to stop over-owning problems like asset inventory management that rightfully belong to other executives, emphasizing the importance of cross-functional collaboration over building security-owned solutions that ultimately fail. Throughout the discussion, he champions a philosophy of empathy, customer-centricity, and accepting hard truths about security's actual place in business priorities—a mindset shift that paradoxically makes security leaders far more effective.Key Topics Discussed:Why "safety third" should be every CISO's operating philosophyThe problem with victim blaming in cybersecurity incidentsBuilding customer-centric security programs that enable rather than blockLessons from scaling Facebook's security program with 70 pen tests per yearThe origin story of HackerOne and crowdsourced security testingHow to avoid becoming the security team everyone resentsPractical AI implementation: Starting with toil elimination, not transformationWhy CISOs over-own asset management and other problemsThe importance of process mapping before deploying AI agentsAligning security teams closely with AI and software...

The story of Jim Jones and Peoples Temple climaxes as the departure of Jonestown residents triggers a chain of events leading to tragedy and death.Preshow Ad Music:“Sequential Elements,” written by Sander Kalmeijer and performed by The Galaxy News.Theme Music:Questline, written by Cody Kurtz Martin, performed by Cody MartinTheme Soundbytes:“I am God and there is no other!!” (Jim Jones sermon) (https://www.youtube.com/watch?v=4RaQ9dyyhnc)“How Cult Leader Jim Jones Got People to Join His Temple” (https://www.youtube.com/watch?v=h6l1VFj-yBE)“Jim Jones - Jonestown Documentary” (https://www.youtube.com/watch?v=hO8aYSApnng&t=484s)“Jim Jones - Death tape 1978” (https://www.youtube.com/watch?v=ofbGZDbbUsE)Audio Clips:“Jim Jones - Jonestown Documentary” (https://www.youtube.com/watch?v=hO8aYSApnng&t=484s)“Jonestown doc” (https://www.youtube.com/watch?v=vqVbFc6Vq9U&t=960s)“Matthew McConaughey - Don't Drink The Kool Aid Life Is Not A Popularity Contest - Motivation” (https://www.youtube.com/watch?v=2rzoXRG8mwo)“Stop Drinking the Kool Aid, it's Bad For Your Brand || Truly Social with Tara” (https://www.youtube.com/watch?v= srK7PeL2eOk)“Where does the expression “Drinking the Kool-Aid” come from?” (https://www.youtube.com/watch?v=ozTA9nl1NVk)“Stop Drinking The Kool-aid, Folks” (https://www.youtube.com/watch?v=gFqEgCIKErU)“Origins of Drinking the Kool Aid” (https://www.youtube.com/watch?v=UhpIMBIMJ-M)“Classic Kool-Aid Man Commercial Compilation (OH YEAH!)” (https://www.youtube.com/watch?v=_fjEViOF4JE)“Reporter Injured at Jonestown remembers Massacre” (https://www.youtube.com/watch?v=mSxGEFOtWHw&pp=ygUNdGltIHJlaXRlcm1hbg==)“Jim Jones - Death Tape 1978” (https://www.youtube.com/watch?v=ofbGZDbbUsE&rco=1)Episode Music (License available upon request):“Reaching for the Sky,” “Fugue Frenzy,” and “Out of the Darkness,” written by Adrian Dominic Walther and performed by Moments“Desert Nights,” written by Matthew Wigton and performed by In This World“Tempest,” written by Matthew Wigton and performed by Falls“Path to Victory,” “Not as they Seem,” “Covenant,” “Rebellion,” and “Dark Places,” written by Matthew Wigton and performed by Wicked Cinema“Balafon Song,” written by Dustin Ransom and performed by Cast of Characters“Grim History,” written by Dustin Ransom and performed by Lost GhostsAdditional Source Material:“The Road to Jonestown: Jim Jones and Peoples Temple,” by Jeff Guinn. (Buy Book)“Raven: The Untold Story of the...

What does 2026 hold for indie authors and the publishing industry? I give my thoughts on trends and predictions for the year ahead. In the intro, Quitting the right stuff; how to edit your author business in 2026; Is SubStack Good for Indie Authors?; Business for Authors webinars. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events (2) AI-powered search will start to shift elements of book discoverability (3) The start of Agentic Commerce (4) AI-assisted audiobook narration will go mainstream (5) AI-assisted translation will start to take off beyond the early adopters (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. (7) AI will create, run, and optimise ads without the need for human intervention (8) 1000 True Fans becomes more important than ever You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. 2026 Trends and Predictions for Indie Authors and Book Publishing (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events — and more companies like BookVault will offer even more beautiful physical books and products to support this. This trend will not be a surprise to most of you! Selling direct has been a trend for the last few years, but in 2026, it will continue to grow as a way that independent authors become even more independent. The recent Written Word Media survey from Dec 2025 noted that 30% of authors surveyed are selling direct already and 30% say they plan to start in 2026. Among authors earning over $10,000 per month, roughly half sell direct. In my opinion, selling direct is an advanced author strategy, meaning that you have multiple books and you understand book marketing and have an email list already or some guaranteed way to reach readers. In fact, Kindlepreneur reports that 66% of authors selling direct have more than 5 books, and 46% have more than 10 books. Of course, you can start with the something small, like a table at a local event with a limited number of books for sale, but if you want to consistently sell direct for years to come, you need to consider all the business aspects. Selling direct is not a silver bullet. It's much harder work to sell direct than it is to just upload an ebook to Amazon, whether you choose a Kickstarter campaign, or Shopify/Payhip or other online stores, or regular in-person sales at events/conferences/fairs. You need a business mindset and business practices, for example, you need to pay upfront for setup as well as ongoing management, and bulk printing in some cases. You need to manage taxes and cashflow. You need to be a lot more proactive about marketing, as you won't sell anything if you don't bring readers to your books/products. But selling direct also brings advantages. It sets you apart from the bulk of digital only authors who still only upload ebooks to Amazon, or maybe add a print on demand book, and in an era of AI rapid creation, that number is growing all the time. If you sell direct, you get your customer data and you can reach those customers next time, through your email list. If you don't know who bought your books and don't have a guaranteed way to reach them, you will more easily be disrupted when things change — and they always change eventually. Kindlepreneur notes that “45% of the successful direct selling authors had over 1,000 subscribers on their email lists,” with “a clear, positive correlation between email list size and monthly direct sales income — with authors having an email list of over 15,000 subscribers earning 20X more than authors with email lists under 100 subscribers.” Selling direct means faster money, sometimes the same day or the same week in many cases, or a few weeks after a campaign finishes, as with Kickstarter. And remember, you don't have to sell all your formats directly. You can keep your ebooks in KU, do whatever you like with audiobooks, and just have premium print products direct, or start with a very basic Kickstarter campaign, or a table at a local fair. Lots more tips for Shopify and Kickstarter at https://www.thecreativepenn.com/selldirectresources/ I also recommend the Novel Marketing Podcast on The Shopify Trap: Why authors keep losing money as it is a great counterpoint to my positive endorsement of selling direct on Shopify! Among other things, Thomas notes that a fixed monthly fee for a store doesn't match how most authors make money from books which is more in spikes, the complexity and hassle eats time and can cost more money if you pay for help, and it can reduce sales on Amazon and weaken your ranking. Basically, if you haven't figured out marketing direct to your store, it can hurt you.All true for some authors, for some genres, and for some people's lifestyle. But for authors who don't want to be on the hamster wheel of the Amazon algorithm and who want more diversity and control in income, as well as the incredible creative benefits of what you can do selling direct, then I would say, consider your options in 2025, even if that is trying out a low-financial-goal Kickstarter campaign, or selling some print books at a local fair. Interestingly, traditional publishers are also experimenting with direct sales. Kate Elton, the new CEO of Harper Collins notes in The Bookseller's 2026 trend article, “we are seeing global success with responsive, reader-driven publishing, subscription boxes and TikTok Shop and – crucially – developing strategies that are founded on a comprehensive understanding of the reader.” She also notes, “AI enables us to dramatically change the way we interact with and grow audiences. The opportunities are genuinely exciting – finding new ways to help readers discover books they will love, innovating in the ways we market and reach audiences, building new channels and adapting to new methods of consuming content.” (2) AI-powered search will start to shift elements of book discoverability From LinkedIn's 2026 Big Ideas: “Generative engine optimization (GEO) is set to replace search engine optimization (SEO) as the way brands get discovered in the year ahead. As consumers turn to AI chatbots, agentic workflows and answer engines, appearing prominently in generative outputs will matter more than ranking in search engines.” Google has been rolling out AI Mode with its AI Overviews and is beginning to push it within Google.com itself in some countries, which means the start of a fundamental change in how people discover content online. I first posted about GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) in 2023, and it's going to change how readers find books. For years, we've talked about the long tail of search. Now, with AI-powered search, that tail is getting even longer and more nuanced. AI can understand complex, conversational queries that traditional search engines struggled with. Someone might ask, “What's a good thriller set in a small town with a female protagonist who's a journalist investigating a cold case?” and get highly specific recommendations. This means your book metadata, your website content, and your online presence need to be more detailed and conversational. AI search engines understand context in ways that go far beyond simple keywords. The authors who win in this new landscape will be those who create rich, authentic content about their books and themselves, not just promotional copy. As economist Tyler Cowen has said, “Consider the AIs as part of your audience. Because they are already reading your words and listening to your voice.” We're in the ‘organic' traffic phase right now, where these AI engines are surfacing content for ‘free,' but paid ads are inevitably on the way, and even rumoured to be coming this year to ChatGPT. By the end of 2026, I expect some authors and publishers to be paying for AI traffic, rather than blocking and protesting them. For now, I recommend checking that your author name/s and your books are surfaced when you search on ChatGPT.com as well as Google.com AI Mode (powered by Gemini). You want to make sure your work comes up in some way. I found that Joanna Penn and J.F. Penn searches brought up my Shopify stores, my website, podcast, Instagram, LinkedIn, and even my Patreon page, but did not bring up links to Amazon. If you only have an author presence on Amazon, does it appear in AI search at all? Do you need to improve anything about what the AI search brings up? Traditional publishers are also looking at this, with PublishersWeekly doing webinars on various aspects of AI in early 2026, including sessions on GEO and how book sales are changing, AI agents, and book marketing. In a 2026 predictions article on The Bookseller, the CEO of Bloomsbury Publishing noted, “The boundaries of artificial intelligence will become clearer, enabling publishers to harness its benefits while seeking to safeguard the intellectual property rights of authors, illustrators and publishers.” “AI will be deeply embedded in our workflows, automating tasks such as metadata tagging, freeing teams to focus on creativity and strategy. Challenges will persist. Generative AI threatens traditional web traffic and ad revenue models, making metadata optimisation and SEO critical for visibility as we adjust to this new reality online.” (3) The start of Agentic Commerce AI researches what you want to buy and may even buy on your behalf. Plus, I predict that Amazon does a commerce deal with OpenAI for shopping within ChatGPT by the end of 2026. In September 2025, ChatGPT launched Instant Checkout and the Agentic Commerce Protocol, which will enable bots to buy on websites in the background if authorised by the human with the credit card. VISA is getting on board with this, so is PayPal, with no doubt more payment options to come. In the USA, ChatGPT Plus, Pro, and Free users can now buy directly from US Etsy sellers inside the chat interface, with over a million Shopify merchants coming soon. Shopify and OpenAI have also announced a partnership to bring commerce to ChatGPT. I am insanely excited about this as it could represent the first time we have been able to more easily find and surface books in a much more nuanced way than the 7 keywords and 3 categories we have relied on for so long! I've been using ChatGPT for at least the last year to find fiction and non-fiction books as I find the Amazon interface is ‘polluted' by ads. I've discovered fascinating books from authors I've never heard of, most in very long tail areas. For example, Slashed Beauties by A. Rushby, recommended by ChatGPT as I am interested in medical anatomy and anatomical Venuses, and The Macabre by Kosoko Jackson, recommended as I like art history and the supernatural. I don't think I would have found either of these within a nuanced discussion with ChatGPT. Even without these direct purchase integrations, ChatGPT now has Shopping Research, which I have found links directly to my Shopify store when I search for my books specifically. Walmart has partnered with OpenAI to create AI-first shopping experiences, and you have to wonder what Amazon might be doing? In Nov 2025, Amazon signed a “strategic partnership” with OpenAI, and even though it's focused on the technical side of AI, those two companies in a room together might also be working on other plans … I'm calling it for 2026. I think Amazon will sign a commerce agreement with OpenAI sometime before the end of the year. This will enable at least recommendation and shopping links into Amazon stores (presumably using an OpenAI affiliate link), or perhaps even Instant Checkout with ChatGPT for Amazon. It will also enable a new marketing angle, especially if paid ads arrive in ChatGPT, perhaps even integrating with Amazon Ads in some way as part of any possible agreement, since ads are such a good revenue stream for Amazon anyway. The line between discovery, engagement, and purchase is collapsing. Someone could be having a conversation with an AI about what to read next, and within that same conversation, purchase a bookwithout ever leaving the chat interface. This already happens within TikTok and social commerce clearly works for many authors. It's possible that the next development for book discoverability and sales might be within AI chats. This will likely stratify the already fragmented book eco-system even more. Some readers will continue to live only within the Amazon ecosystem and (maybe) use their Rufus chatbot to buy, and others will be much wider in their exploration of how to find and discover books (and other products and services). If you haven't tried it yet, try ChatGPT.com Shopping Research for a book. You can do this on the free tier. Use the drop down in the main chat box and select Shopping Research. It doesn't have to be for your book. It can be any book or product, for example, our microwave died just before Christmas so I used it to find a new one. But do a really nuanced search with multiple requirements. Go far beyond what you would search for on Amazon. In the results, notice that (at the time of writing) it does not generally link to Amazon, but to independent sites and stores. As above, I think this will change by the end of 2026, as some kind of commerce deal with Amazon seems inevitable. (4) AI-assisted audiobook narration will go mainstream I've been talking about AI narration of audiobooks since 2019, and over the years, I've tried various different options. In 2025, the technology reached a level of emotional nuance that made it much easier to create satisfying fiction audio as well as non-fiction. It also super-charges accessibility, making audio available in more languages and more accents than ever before. Of course, human narration remains the gold standard, but the cost makes it prohibitive for many authors, and indeed many small traditional publishers, for all books. If it costs $2000 – $10,000 to create an audiobook, you have to sell a lot to make a profit, and the dominance of subscription models have made it harder to recoup the costs. Famous narrators and voice artists who have an audience may still be worth investing in, as well as premium production, but require an even higher upfront cost and therefore higher sales and streams in return. AI voice/audio models are continuing to improve, and even as this goes out, there are rumours on TechCrunch that OpenAI's new device, designed by Jony Ive who designed the iPhone, will be audio first and OpenAI are improving their voice models even more in preparation for that launch. In 2026, I think AI-narrated audio will go mainstream with far-reaching adoption across publishing and the indie author world in many different languages and accents. This will mean a further stratification of audiobooks, with high quality, high production, high cost human narrated audio for a small percentage of books, and then mass market, affordable AI-narrated audio for the rest. AI-narrated audiobooks will make audio ubiquitous, and just as (almost) every print book has an ebook format, in 2026, they will also have an audio format. I straddle both these worlds, as I am still a human audiobook narrator for my own work. I human-narrated Successful Self-Publishing Fourth Edition (free audiobook) and The Buried and the Drowned, my short story collection. I also use AI narration for some books. ElevenLabs remains my preferred service and in 2025, I used my J.F. Penn voice clone for Death Valley and also Blood Vintage, while using a male voice for Catacomb. I clearly label my AI-narration in the sales description and also on the cover, which I think is important, although it is not always required by the various services. You can distribute ElevenLabs narrated audiobooks on Spotify, Kobo Writing Life, YouTube, ElevenReader, and of course your own store if you use Shopify with Bookfunnel. There are many other services springing up all the time, so make sure you check the rights you have over the finished audio, as well as where you can sell and distribute the final files. If they are just using ElevenLabs models in the back-end, then why not just do that directly? (Most services will be using someone's model in the back-end, since most companies do not train their own models.) Of course, you can use Amazon's own narration. While Amazon originally launched Audible audiobooks with Virtual Voice (AVV) in November 2023, it was rolled out to more authors and territories in 2025. If your book is eligible, the option to create an audiobook will appear on your KDP dashboard. With just a few clicks, you can create an audiobook from a range of voices and accents, and publish it on Amazon and Audible. However, the files are not yours. They are exclusive to Amazon and you cannot use them on other platforms or sell them direct yourself. But they are also free, so of course, many authors, especially those in KU, will use this option. I have done some for my mum's sweet romance books as Penny Appleton and I will likely use them for my books in translation when the option becomes available. Traditional publishers are experimenting with AI-assisted audiobook narration as well. MacMillan is selling digital audiobooks read by AI directly on their store. PublishersWeekly reports that PRH Audio “has experimented with artificial voice in specific instances, such as entrepreneur Ely Callaway's posthumous memoir The Unconquerable Game,” when an “authorized voice replica” was created for the audiobook. The article also notes that PRH Audio “embrace artificial intelligence across business operations—my entire department [PRH Audio] is using AI for business applications.” And while indie authors can't use AI voices on ACX right now, Audible have over 100 voices available to selected publishing partnerships, as reported by The Guardian with “two options for publishers wishing to make use of the technology: “Audible-managed” production, or “self-service” whereby publishers produce their own audiobooks with the help of Audible's AI technology.” In 2026, it's likely that more traditional publishers — as well as indie authors — will get their backlist into audio with AI narration. (5) AI-assisted translation will start to take off beyond the early adopters Over the years, I've done translation deals with traditional publishers in different languages (German, French, Spanish, Korean, Italian) for some fiction and non-fiction books. But of course, to get these kinds of deals, you have to be proactive about pitching, or work with an agent for foreign rights only, and those are few and far between! There are also lots of languages and territories worldwide, and most deals are for the bigger markets, leaving a LOT of blue water for books in translation, even if you have licensed some of the bigger markets. I did my first partially AI-translated books in 2019 when I used Deepl.com for the first draft and then worked with a German editor to do 3 non-fiction books in German. While the first draft was cheap, the editing was pretty expensive, so I stopped after only doing a couple. I have made the money back now, but it took years. In 2025, AI Translation began to take off with ScribeShadow, GlobeScribe.ai, and more recently, in November 2025, Kindle Translate boosting the number of translated books available. Kindle Translate is (currently) only available to US authors for English into Spanish and also German into English, but in 2026, this will likely roll out to more languages and more authors, making it easier than ever to produce translations for free. Of course, once again, the gold standard is human translation, or at least human-edited translations, but the cost is prohibitive even just for proof-reading, and if there is a cheap or even free option, like Kindle Translate, then of course, authors are going to try it. If the translation gets bad reviews, they can just un-publish. There are many anecdotal stories of indie success in 2025 with AI-translated genre fiction sales (in series) in under-served markets like Italian, French, and Spanish, as well as more mainstream adoption in German. I was around in the Kindle gold-rush days of 2009-2012 and the AI-translation energy right now feels like that. There are hardly any Kindle ebooks in many of these languages compared to how many there are in English, so inevitably, the rush is on to fill the void, especially in genres that are under-served by traditional publishers in those markets. Yes, some of these AI translated books will be ‘AI-slop,' but readers are not stupid. Those books will get bad reviews and thus will sink to the bottom of the store, never to be seen again. The AI translation models are also improving rapidly, and Amazon's Kindle Translate may improve faster than most, for books specifically, since they will be able to get feedback in terms of page reads. Amazon is also a major investor in Anthropic, which makes Claude.ai, widely considered the best quality for creative writing and translation, so it's likely that is used somewhere in the mix. Some traditional publishers are also experimenting with AI-assisted translation, with Harlequin France reportedly using AI translation and human proofreaders, as reported by the European Council of Literary Translators' Associations in December 2025. Academic publisher Taylor and Francis is also using AI for book translation, noting: “Following a program of rigorous testing, Taylor & Francis has announced plans to use AI translation tools to publish books that would otherwise be unavailable to English-language readers, bringing the latest knowledge to a vastly expanded readership.” “Until now, the time and resources required to translate books has meant that the majority remained accessible only to those who could read them in the original language. Books that were translated often only became available after a significant delay. Today, with the development of sophisticated AI translation tools, it has become possible to make these important texts available to a broad readership at speed, without compromising on accuracy.” (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. In 2025, short form AI-generated video became very high quality. OpenAI released Sora 2, and YouTube announced new Shorts creation tools with Veo 3, which you can also use directly within Gemini. There are tons of different AI video apps now, including those within the social media sites themselves. There is more video than ever and it's much easier to create. I am not a fan of short form video! I don't make it and I don't consume it, but I do love making book trailers for my Kickstarter campaigns and for adding to my book pages and using on social media. I made a trailer for The Buried and the Drowned using Midjourney for images and then animation of those images, and Canva to put them together along with ElevenLabs to generate the music. But despite the AI tools getting so much easier to use, you still have to prompt them with exactly what you want. I can't just upload my book and say, “Make a book trailer,” or “Make a short film.” This may change with generative video ads, which are likely to become more common in 2026, as video turns specifically commercial. Video ads may even be generated specifically for the user, with an audience of one, maybe even holding your book in their hands (using something like Cameos on Sora), in the same way that some AI-powered clothing stores do virtual try-ons. This might also up-end the way we discover and buy things, as the AI for eCommerce and Amazon Sellers newsletter says about OpenAI's Sora app, “OpenAI isn't just trying to build a TikTok competitor. They're building a complete reimagining of how we discover and buy things …” “The combination of ChatGPT's research capabilities and Sora's potential for emotional manipulation—I mean, “engagement”—could create something we've never seen before: an AI ecosystem that might eventually guide you through every type of purchase, from the most considered to the most impulsive.” In 2026, there will be A LOT more AI-generated video, but that also leads to the human trend of more live video. While you can use an AI avatar that looks and sounds like you using tools like HeyGen or Synthesia, live video has all the imperfect human elements that make it stand-out, plus the scarcity element which leads to the purchase decision within a countdown period. Live video is nothing new in terms of brand building and content in general, but it seems that live events primarily for direct sales might be a thing in 2026. Kim Kardashian hosted Kimsmas Live in December 2025 with a 45 minute live shopping event with special guests, described as entertainment but designed to be a sales extravaganza. Indie authors are doing a similar thing on TikTok with their books, so this is a trend to watch in 2026, especially if you feel that live selling might fit with your personality and author business goals. It's certainly not for everyone, but I suspect it will suit a different kind of creator to those who prefer ‘no face' video, or no video at all! On other aspects of the human side of social media, Adam Mosseri the CEO of Instagram put a post on Threads called Authenticity after Abundance. He said, “Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn't be faked—is now suddenly accessible to anyone with the right tools.” “Deepfakes are getting better and better. AI is generating photographs and videos indistinguishable from captured media. The feeds are starting to fill up with synthetic everything. And in that world, here's what I think happens.Creators matter more.” It's a long article so just to pick a few things from it: “We like to talk about “AI slop,” but there is a lot of amazing AI content … we are going to start to see more and more realistic AI content.” I've talked to my Patreon Community about this ‘tsunami of excellence' as these tools are just getting better and better and the word ‘slop' can also be applied to purely human output, too. If you think that AI content is ‘worse' than wholly human content, in 2026, you are wrong. It is now very very good, especially in the hands of people who can drive the AI tools. Back to Adam's post: “Authenticity is fast becoming a scarce resource, …The creators who succeed will be those who figure out how to maintain their authenticity [even when it can be simulated] …” “The bar is going to shift from “can you create?” to “can you make something that only you could create?” He talks about how the personal content on Instagram now is: “unpolished; it's blurry photos and shaky videos of people's daily experiences … flattering imagery is cheap to produce and boring to consume. People want content that feels real… Savvy creators are going to lean into explicitly unproduced and unflattering images of themselves. In a world where everything can be perfected, imperfection becomes a signal. Rawness isn't just aesthetic preference anymore—it's proof. It's defensive. A way of saying: this is real because it's imperfect.” While I partially love this, and I really hope it's true, as in I hope we don't need to look good for the camera anymore I would also challenge Adam on this, because pretty much every woman I know on social media has been sent sexual messages, and/or told they are ugly and/or fat when posting anything unflattering. I've certainly had both even for the same content, but I don't expect Adam has been the target for such posting! But I get his point. He goes on:“Labeling content as authentic or AI-generated is only part of the solution though. We, as an industry, are going to need to surface much more context about not only the media on our platforms, but the accounts that are sharing it in order for people to be able to make informed decisions about what to believe. Where is the account? When was it created? What else have they posted?” This is exactly what I've been saying for a while under my double down on being human focus. I use my Instagram @jfpennauthor as evidence of humanity, not as a sales channel. You can do both of course, but increasingly, you need to make sure your accounts at places have longevity and trust, even by the platforms themselves. Adam finishes: “In a world of infinite abundance and infinite doubt, the creators who can maintain trust and signal authenticity—by being real, transparent, and consistent—will stand out.” For other marketing trends for 2026, I recommend publicist Kathleen Schmidt's SubStack which is mostly focused on traditional publishing but still interesting for indies. In her 2026 article, she notes: “We have reached a social media saturation point where going viral can be meaningless and should not be the goal; authenticity and creativity should. She also says, “In-person events are important again,” and, “Social media marketing takes a nosedive… we have reached a saturation point … What publishers must figure out is how to make their social media campaigns stand out. If they remain somewhat uninspired, the money spent on social ads won't convert into book sales.” I think this is part of the rise of live selling as above, which can stand out above more ‘produced' videos. Kathleen also talks about AI usage. “AI can help lighten the burden of publicity and marketing.” “A lot of AI tools are coming to market to lessen the load: they can write pitches, create media lists for you, send pitches for you, and more. I know the industry is grappling with all things AI, but some of these tools are huge time savers and may help a book more than hurt it.” On that note … (7) AI will create, run, and optimise ads without the need for human intervention Many authors will be very happy about this as marketing is often the bane of our author business lives! As I noted in my 2026 goals, I would love to outsource more marketing tasks to AI. I want an “AI book marketing assistant” where I can upload a book and specify a budget and say, ‘Go market this,' then the AI will action the marketing, without me having to cobble together workflows between systems. Of course, it will present plans for me to approve but it will do the work itself on the various platforms and monitor and optimize things for me. I really hope 2026 is the year this becomes possible, because we are on the edge of it already in some areas. Amazon Ads launched a new agentic AI tool in September 2025 that creates professional-quality ads. I've also been working with Claude in Chrome browser to help me analyse my Amazon Ad data and suggest which keywords/products to turn off and what to put more budget into. I'll do a Patreon video on that soon. Meta announced it will enable AI ad creation by the end of 2026 for Facebook and Instagram. For authors who find ad creation overwhelming or time-consuming, this could be a game-changer. Of course, you will still need a budget! (8) 1000 True Fans becomes more important than ever Lots of authors and publishers are moaning about the difficulty of reaching readers in an era of ‘AI slop' but there is no shortage of excellent content created by humans, or humans using AI tools. As ever, our competition is less about other authors, or even authors using AI-assisted creation, we're competing against everything else that jostles for people's attention, and the volume of that is also growing exponentially. I've never been a fan of rapid release, and have said for years that you can't keep up with the pace of the machines. So play a different game. As Kevin Kelly wrote in 2008, If you have 1000 true fans, (also known as super fans), “you can make a living — if you are content to make a living but not a fortune.” [Kevin Kelly was on this show in 2023 talking about Excellent Advice for Living.] Many authors and the publishing industry are stuck in the old model of aiming to sell huge volumes of books at a low profit margin to a massive number of readers, many of them releasing ever faster to try and keep the algorithms moving. But the maths can work for the smaller audience of more invested readers and fans. If you only make $2 profit on an ebook, you need to sell 500 ebooks to make $1000, and then do it again next month. Or you can have a small community like my patreon.com/thecreativepenn where people pay $2 (or more) a month, so even a small revenue per person results in a better outcome over the year, as it is consistent monthly income with no advertising. But what if you could make $20 profit per book? That is entirely possible if you're producing high quality hardbacks on Kickstarter, or bundle deals of audiobooks, or whole series of ebooks. You would only need to sell to 50 people to make $1000. What about $100 profit per sale, which you can do with a small course or live event? You only need 10 people to make $1000, and this in-person focus also amplifies trust and fosters human connection. I've found the intimacy of my live Patreon Office Hours and also my webinars have been rewarding personally, but also financially, and are far more memorable — and potentially transformative — than a pre-recorded video or even another book. From the LinkedIn 2026 Big Ideas article: “In an AI-optimized world, intentional human connection will become the ultimate luxury.” The 1000 True Fans model is about serving a smaller, more personal audience with higher value products (and maybe services if that's your thing). As ever, its about niche and where you fit in the long long long long long tail. It's also about trust. Because there is definitely a shortage of that in so many areas, and as Adam Mosseri of Instagram has said, trust will be increasingly important. Trust takes time to build, but if you focus on serving your audience consistently, and delivering a high quality, and being authentic, this emerges as part of being human. In an echo of what happened when online commerce first took off, we are back to talking about trust. Back in 2010, I read Trust Agents: by Julien Smith and Chris Brogan, which clearly needs a comeback. There was a 10th anniversary edition published in 2020, so that's worth a read/listen. Chris Brogan was also on this show in 2017 when we talked about finding and serving your niche for the long term. That interview is still relevant, here's a quick excerpt, where I have (lightly edited) his response to my question on this topic back in 2017: Jo: The principle of know, like, and trust, why is that still important or perhaps even more important these days? Chris: There are a few things that at play there, Joanna. One is that the same tools that make it so easy for any of us to start and run a business also allow certain elements to decide whether or not they want to do something dubious. And with all new technologies that come, you know, there's nothing unique about these new technologies. In the 1800s, anyone could put anything in a bottle and sell it to you and say, this is gonna cure everything. Cancer — gone. And the bottle could have nothing in. You know, it could be Kool-Aid. And so, the idea of trying to understand what's behind the business though, one beautiful thing that's come is that we can see in much more dimensions who we're dealing with. We can understand better who's the face behind the brand. I really want people to try their best to be a lot clearer on what they stand for or what they say. And I don't really mean a tagline. I mean, humans don't really talk like that. They don't throw some sentence out as often as they can that you remember them for that phrase. But I would say that, we have so many media available to us — the plural of mediums — where we can be more of ourselves. And I think that there's a great opportunity to share the ‘you' behind the scenes, and some people get immediately terrified about this, ‘Ah, the last thing I want is for people to know more about me,' but I think we have such an opportunity. We have such an opportunity to voice our thoughts on something, to talk about the story that goes behind the product. We were all raised on overly produced material, but I think we don't want that anymore. We really want clarity, brevity, simplicity. We want the ability for what we feel is connection and then access. And so I think it's vital that we connect and show people our accessibility, not so that they can pester us with strange questions, but more so that you can say, this person stands with their product and their service and this person believes these things, and I feel something when I hear them and I wanna be part of that.” That's from Chris Brogan's interview here in 2017, and he is still blogging and speaking at writing at ChrisBrogan.com and I'm going to re-listen to the audiobook of Trust Agents again myself as I think it's more relevant than ever. The original quote comes from Bob Burg in his 1994 book, Endless Referrals, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” That still applies, and absolutely fits with the 1000 True Fans model of aiming to serve a smaller audience. As Kevin Kelly says in 1000 True Fans, “Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans.” “On your way, no matter how many fans you actually succeed in gaining, you'll be surrounded not by faddish infatuation, but by genuine and true appreciation. It's a much saner destiny to hope for. And you are much more likely to actually arrive there.” In 2026, I hope that more authors (including me!) let go of ego goals and vanity metrics like ranking, gross sales (income before you take away costs), subscribers, followers, and likes, and consider important business numbers like profit (which is the money you have after costs like marketing are taken out), as well as number of true fans — and also lifestyle elements like number of weekends off, or days spent enjoying life and not just working! OK, that's my list of trends and predictions for 2026. Let me know what you think in the comments. Do you agree? Am I wrong? What have I missed? The post 2026 Trends And Predictions For Indie Authors And The Book Publishing Industry with Joanna Penn first appeared on The Creative Penn.

Happy New Year! We are SO back! We have thoughts and you have thoughts.

In this episode, the host interviews Brad Allen, an Amazon seller and entrepreneur, about his journey from eBay and retail arbitrage to building a successful Amazon FBA business. Brad shares how he sourced high-end European skincare products, overcame a major account suspension and $400,000 debt, and transitioned to private label. He highlights the importance of active business management, cash flow planning, and creativity. The episode concludes with actionable advice for Amazon sellers: stay hands-on, manage inventory and finances wisely, and innovate to stand out in the marketplace.Chapters:Introduction and Account Suspension (00:00:00)Brad is introduced; discusses his Amazon account suspension and overcoming $400K in debt.Early E-commerce Journey (00:00:33)Brad shares his start with eBay in childhood, selling household items, and his early exposure to e-commerce.Discovering Amazon FBA (00:01:11)Learns about Amazon FBA in 2012, transitions from eBay, and begins retail arbitrage with toys and other products.Corporate Career and Realization (00:02:19)Describes unfulfilling corporate jobs, getting fired, and joining a friend's epoxy flooring business in Ohio.Entrepreneurial Mindset Shift (00:03:34)Realizes he enjoys working for himself, which reignites his interest in e-commerce and Amazon.Deep Dive into Retail Arbitrage (00:04:36)Explores flipping products from eBay to Amazon, focusing on high-end skincare, and develops sourcing systems.European Skincare Arbitrage Strategy (00:06:45)Discovers sourcing high-end European skincare from overseas retailers, imports to the US, and sells on Amazon.Scaling and Living Abroad (00:08:54)Business grows; Brad moves to Buenos Aires and Africa, living a digital nomad lifestyle while running the business.Amazon Account Suspension Details (00:10:04)Explains the cause of his Amazon suspension—authenticity complaints and inability to provide manufacturer receipts.Lessons from Suspension and Financial Struggles (00:11:05)Discusses lessons learned: importance of active management, risk-taking, and not being complacent in business.Advice on Growth and Risk (00:11:48)Emphasizes reinvesting profits, financial planning, and the need for risk tolerance as an entrepreneur.Financial Intelligence and Risk Management (00:13:57)Stresses forecasting, living below means, and being prepared for the ups and downs of entrepreneurship.Three Actionable Takeaways (00:14:11)Host summarizes: 1) Active management and planning, 2) Cash flow and inventory management, 3) Creativity in the Amazon marketplace.Episode Wrap-up (00:16:43)Host thanks Brad, hints at a future episode, and closes the interview.Links and Mentions:Tools and Websites  EZSniperActionable Takeaways  Set an Annual Plan for Your Business: 00:14:11  Cash Flow Management: 00:15:04  Bring Creativity to the Amazon Marketplace: 00:16:15Transcript:Josh 00:00:00  Today I am super excited to introduce you to Brad Allen. I met him at Kevin King's, $1 Billion Seller summit, and he's going to have a lot of knowledge to share with us. I'm going to dive in like immediately to what was mentioned in your bio. You had your account suspended. You had you ran into 400 K of debt and loans, but you've kind of come out the other end and you're you're crushing it right now on Amazon. So tell me, Brad, what happened with the account suspension?Brad 00:00:33  So I, I was doing, retail arbitrage and I got, I got really into it. it it was actually kind of unique. It started off, where I was, I, I was really into eBay growing up, so I was always selling stuff, just like as a kid throughout the house, whether it was mine or not. I was grabbing, like, antiques from the basement and, like, selling stuff out of the garage. And I think that's where I got kind of, you know, introduced to e-commerce and kind of obsessed so that that kind of was always on the side.Brad 00:01:11  And I was doing that through grade school, high school, and then into college. And I learned about Amazon FBA and I think 2012. and as an eBay guy, it was like blew me away because I was, you know, the guy waiting in line at the, at the post office and having to deal with customers. So the fact that you could just send a bunch of items in and Amazon will ship it and take care of customer service was very appealing to me. So I started, I just started watching videos and the easiest way to start, which I don't know how many people really started out like this, but I'm sure some. But I was going into, you know, odd lots and Walmarts and just buying toys or whatever I could find. And essentially I was just kind of learning that process. so, you know, that was a good way to, like, get my feet wet into Amazon FBA. and then, you know, life kind of happened where that was put off to the side.Brad 00:02:19  I was in the corporate world for a while. not doing very well. I just, was not very passionate about what I was doing, and, I got a call from a buddy. I was living in South Florida. I'm from Ohio originally, and, I got fired from one job. You know, I was working for good companies. They were, like, fortune 500 companies. And I kind of noticed right away that the people that were successful were extremely passionate about the company, and they had just drank the Kool-Aid. And I just did. I just didn't care, really. I thought our products were overpriced, which is not the mentality that you want to have when you're trying to sell something. so I was just kind of, just doing enough not to get fired. And my friend, in Columbus had called me and said, hey, I just bought this epoxy coating company. So what we're doing is we're installing, like, showroom floors in garages. You know, the the garages in Columbus or the Midwest are all cracked and spoiled.Brad 00:03:34  so, you know, this was December and he was like, hey, I can't pay you that much, but, you know, this will be our company. and I'll share profits with you. So I wasn't really doing much. You know, in terms of growing personally or professionally, although I was in South Florida, which was pretty cool for for an Ohio guy. Sure. I took him up on it, and I remember it was December. I go from this cushy sales job in South Florida. Even though I didn't like it. And then all of a sudden, I am installing, garage floors in the suburbs of Columbus. In December, we're using, like, heaters to keep ourselves warm. And the funny thing was, I actually was enjoying it more, because it was ours. So that kind of, like, turned on the light that, you know, the way that I'm going to be successful is if I'm doing something for myself, like, or as a team. And that kind of drew me back to this e-commerce stuff.Brad 00:04:36  and like I was saying, I had learned about, the Amazon FBA and I had a this background in eBay. So I just kind of I remember in one of your podcasts, you were talking about how after work, you would go home and just watch videos. yeah. Because you, you know, you kind of saw that as a way out. But, you know, what you have to do is you have to put in the time. You know, even after a long day of work when most people are just watching TV or they want to decompress. I was just drawn to just scanning eBay, you know, looking at Amazon. And I was like, I was wondering if there was an opportunity for products that I could buy on eBay and flip on Amazon. And I kind of just somehow stumbled upon this, category of high end skincare. And I was noticing that there was these really, like, high end brands that were selling for, you know, almost nothing on eBay because, li...

Conflict is inevitable in long-term relationships. Damage doesn't have to be. In this episode, we explore what actually separates fights that bring couples closer from fights that quietly turn lovers into enemies. We talk about the moment arguments go sideways, why so many conflicts feel bigger than the issue at hand, and how couples can stay on the same team even when they fundamentally disagree. Our guest, Touré Neblett, draws on decades of navigating high-stakes, contentious conversations both publicly and privately to share what he's learned about emotional regulation, repair, and conflict inside a long-term marriage. This conversation focuses on how disagreement can exist without contempt, and how learning to fight differently can fundamentally change the trajectory of a relationship. Important context for listeners: We became aware of a workplace sexual harassment allegation involving our guest, Touré Neblett, from 2017, which he has publicly acknowledged and apologized for. Given the focus of this show, we felt it was important to acknowledge that context.   Follow Touré Website → https://toure.com Toure Instagram → https://www.instagram.com/toureshow/ Instagram YouTube → https://www.youtube.com/channel/UCo-SwvkGbQgDt3oXfASPPJQ youtube.com Podcast → Touré Show (Apple/Spotify) Books → Who's Afraid of Post-Blackness? What It Means to Be Black Now; I Would Die 4 U: Why Prince Became an Icon; Soul City; Never Drank the Kool-Aid; The Portable Promised Land; Nothing Compares 2 U (available on Amazon and major booksellers) Want more Lover? Shan's AI trained to give you her advice → http://loversbyshan.com Receive the weekly Love Letter → http://loversbyshan.com/newsletter Join the Lovers Community → https://www.loversbyshan.com/community Explore quizzes and worksheets → http://loversbyshan.com/quizzes