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In this episode of Bankless, Samara Cohen, BlackRock's Chief Investment Officer of ETFs and Index Investments, discusses how ETFs and blockchain are revolutionizing finance. We explore Bitcoin and Ether ETFs as bridges between crypto and TradFi, blockchain's role in market modernization, and how ETFs enhance transparency and diversification. Cohen also shares insights on upcoming regulations and the importance of education in driving crypto adoption. ------
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How can you be more honest? This is from an IG live I did sharing my heart, it's full cringe, might delete later kinda shit BUT WE NEED MORE OF THIS ONLINE. How can you be more honest? Not just in your marketing to build connection and trust with your people, but also with yourself? How can you be more honest to find radical truth in the stories and beliefs you're attaching to? How can you be more honest to widen your context and hold space for the duality of 2 possibilities to exist at the same time? How can you be more honest to break free from limiting beliefs and disrupt patterns keeping you in the same loops? .COME UNDONE WITH ME! UNDONE - 3 month virtual retreat for coaches, doulas and spiritual entrepreneurs done following other people's rules for success and ready to break free from the learned limitations dimming their light This isn't more biz strategy, it's self love mastery and nervous system rewiring so your self concept matches the wild desires that are planted on your heart. At the time of writing this, 19 spots remain Doors close Wednesday Jan 8 and we begin our journey together with the full moon on Jan 13 Details and sign up HERE | faq HERE
Hey everyone, Thank you so much for listening to the podcast this year. We're counting down to 2025 w/ our top episodes of 2024. Today we're listening to Ep. 10. In this episode, I share my journey from selling baseball cards to launching WineLibrary.com and discuss how brands must adapt to stay relevant. We dive into the power of TikTok, influencers, and AI, exploring how these shape marketing and retail today. You'll hear why creative commerce and emerging talent are critical for success, along with tips on building authentic connections with your audience. This one's packed with insights to keep your brand ahead of the curve. Enjoy! I hope you enjoy this look back at one of our most impactful episodes of the year. Let's keep the momentum going into 2025!
Here's My #1 business growth prediction for the new year:There's huge momentum towards being authentic - showing up as a human being because people want to do business with people.The question is - how do you do it?I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint' Do you feel like you're spending way too much time on social media, trying to create content that will maybe get noticed?Are you devoting too much creative energy brainstorming captions and editing videos than doing what you're actually great at—coaching?It's exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.The Coaching-as-Marketing Blueprint changes all of that.This isn't about adding more to your plate. It's about letting your coaching sessions—the thing you're already amazing at—become your most powerful marketing tool.Imagine…You're no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.You're coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.People reach out to you, not because of a trendy post, but because they've already experienced the value of your coaching through your marketing.With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you're passionate about.Claim your spot!Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.If you liked this episode please leave us a 5 start review & share it with a friend!
Want to grow your home service business with proven marketing strategies? This episode brings together the best tips from industry pros, covering creative lead generation, building client trust, and optimizing your Google presence. Learn how to engage your community, craft effective email campaigns, and attract your ideal clients. Start applying these actionable strategies today to set your business up for success in 2025. [00:00] Introduction to the episode [00:41] Balancing cost-effective lead generation methods with time investments [02:47] Using tools like automated review requests to enhance Google reviews [03:41] Building referral networks through realtors and networking events [05:05] The value of unique branding, such as creative signs and distinctive uniforms [05:32] Utilizing platforms like Facebook and Nextdoor for community engagement [07:38] Supporting local causes and events as part of branding efforts [09:24] Differentiating between branding and lead generation in marketing budgets [10:01] Joining networking groups like BNI to build referral partnerships [11:44] Optimizing Google listings with posts, photos, and detailed service descriptions [12:18] Structuring effective email campaigns, including newsletters and promotions [14:33] Using urgency and exclusivity to drive sales through email marketing [15:55] Addressing customer objections and questions in content to build trust [19:00] Claiming leadership in the market to enhance credibility [21:20] Investing in branded vehicles and uniforms for a cohesive professional image [24:20] Identifying ideal clients to tailor marketing and attract the right audience
Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that's hard to replicate. There's just something special about coming together, sharing ideas, and making connections that stick. That's why we are always encouraging solopreneurs to lean into hosting events. It's the perfect way to connect with your audience, build relationships, and show that human interaction is way more powerful than just another piece of content.So tune into this episode to find out more!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro
Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resourcesIn today's episode, I'm joined by Samantha Mellone, the founder of Coco Marketing, to delve into the best marketing strategies for fashion brands. Samantha shares her journey from working in marketing for companies like Macy's and Deva Curl to establishing an agency that champions women and BIPOC entrepreneurs. Samantha shares the importance of, foundational marketing, and diversified approaches across channels. With practical tips on PR, celebrity endorsements, and retail strategies. This episode is a must for designers looking to enhance their brand's visibility and succeed in a competitive market. Hosted on Acast. See acast.com/privacy for more information.
ResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!
BEST MARKETING SIGNS OF THE 90's? by Two Men On
Watch the YouTube version of this episode HEREAre you a lawyer looking for more ways to gain traction for your business? In this episode of the Maximum Lawyer Podcast, Tyson Mutrux chats with Jeff Hampton, a seasoned legal professional and entrepreneur. They discuss innovative marketing strategies for lawyers, focusing on leveraging YouTube to generate leads.Youtube is a great tool that lawyers can benefit from when it comes to marketing. Youtube not only builds trust among viewers, but allows them to get to know you and what you are selling. Jeff provides some insight on how to gain a platform. For lawyers, it is important not to be narrow in your expertise. It is crucial to start narrow and provide information that you know well or is tied to your niche. Then as time goes on, broaden your scope and tie pop culture to your legal knowledge to keep the audience engaged.Jeff and Tyson chat about why personal branding is important to a successful channel. People follow people as opposed to businesses. When you brand yourself, people will connect with you more and you can foster better relationships. For Jeff, personal branding allowed him to take on more clients because followers would refer him to business opportunities, leading to more conversations later on and getting to know people better.Take a listen to learn more about leveraging Youtube as an attorney.02:10 Why YouTube?04:06 Tracking Leads from YouTube06:25 Engaging Video Content 07:52 Video Optimization Strategies 09:02 Building Authority through YouTube 13:16 Narrow vs. Broad Content Strategy14:21 Personal Branding vs. Firm Branding 17:36 Shorts vs. Long-form Videos24:42 Mistakes in Video Content Jeff's Tip: Get started with Youtube by using your to make phone videos, under 60 seconds to practice and gain comfort.Tyson's Tip: Use ChatGPT for organizing data and creating tables effectively.Connect with Jeff:Website Facebook Linkedin Youtube X Tune in to today's episode and checkout the full show notes here.
Feel like your mastermind isn't growing even though you are working so hard? This one marketing shift could change everything.If you're running a mastermind and feeling like it's not growing as fast as you'd like, you're in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tactics out there. But it doesn't have to be overwhelming. Whether you're experimenting with email marketing, live events, or Instagram stories, the key is figuring out what works best for you, your strengths, and the unique value your mastermind brings.In this episode, we'll dive into how you can choose the marketing strategy that aligns with your vision and goals—with real-world insights from the six experienced mastermind hosts that I interviewed. From leveraging referrals to running Facebook ads to organic methods, there's no one-size-fits-all answer. Tune in to get clarity on which approach could help take your mastermind to the next level. Let's talk about growing your mastermind in a way that feels both authentic and effective.[0:01:30] - What a mastermind group actually is[0:03:30] - Different ways to market a mastermind:[0:07:30] - Pros and cons of rolling enrollment vs. launch model for masterminds[0:12:38] - Factors to consider when choosing between rolling enrollment and launch model[0:13:15] - Common problems masterminds address in your copyEPISODES AND LINKS MENTIONED:A mastermind is defined as a group that gathers “like-minded professionals to get peer support, brainstorm ideas, and create accountability,” according to Science of People. THANK YOU TO OUR GUEST CONTRIBUTORS:Kate KordsmeierLauren ArmstrongJess JoswickTricia DegeDallas TraversSelina FengCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/the-best-marketing-strategy-for-your-mastermind-group-to-go-from-slow-to-sold-outIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
I'm HYPED for the debut of VeeFriends Cartoons, coming to YouTube TODAY, September 30th! My mission is to make people fall in love with the VeeFriends characters, and so I'm super pumped to share this huge step for the IP. We're teaming up with Moonbug, an industry leader in the kids' cartoons space, for a brand-new animated show! If you have youngsters in your life, this is for you! Sub up and tell a friend! Subscribe to the channel: garyvee.com/vfcartoons You can watch the first 3 episodes here: garyvee.com/cartoons Today's episode is a Q&A and a fireside chat I had at Palmer's Marketing and Sales Summit last year. I dive deep into the importance of having a solid social media marketing strategy, the new world of consumer attention and marketing. We also discussed AI and my thoughts on other emerging tech. This video is full of marketing tips to take your business to the next level, and I hope you enjoy it!
Scubaprenuer has the best tips and guidance for starting an online business—even if you're starting from scratch. Read their latest releases at https://www.scubaprenuer.com/ Scubaprenuer City: Pompano Beach Address: 411 Gardens Dr Website: https://www.scubaprenuer.com/ Email: jeff@scubaprenuer.com
Discover the 4 biggest marketing wins that generated leads and new business for my firm, so you can apply the lessons to your own business.
Welcome to another insightful episode of our Marketing Operations (MOPS) series! Today, we're diving deep into the world of recruitment for marketing operations with a special guest, Matthijs van Rosmalen, a seasoned recruitment consultant from Finest People. Matthijs specializes in sourcing top-tier talent in digital marketing and sales, with a focus on CRM, marketing automation, and project management roles. In this episode, Matthijs shares invaluable insights on how to attract and retain the best talent for your MOPS team. We discuss the challenges organizations face in finding the right candidates, especially in a field with limited formal education paths. Matthijs also offers practical tips on what companies can do to stand out as top employers in this competitive space. Key Takeaways: - The importance of understanding the unique needs of marketing operations roles and how to tailor recruitment strategies accordingly. - Why cultural fit often outweighs technical expertise in finding the right candidate. - How businesses can proactively collaborate with educational institutions to address the talent shortage. - The critical role of continuous development and challenge in retaining top marketing operations talent. Chapter Breakdown: - [0:12] - Introduction to Matthijs van Rosmalen and his role at Finest People. - [1:22] - Discussing the growing importance of Marketing Operations and the challenges in recruiting the right talent. - [5:05] - The lack of formal education paths for Marketing Operations and how companies can bridge the gap. - [10:57] - Identifying the ideal candidate for Marketing Operations roles and why attitude matters more than specific tool experience. - [17:02] - The significance of cultural fit in the recruitment process. - [24:32] - Practical tips for companies struggling to attract top Marketing Operations talent. Links & Resources: - Connect with Matthijs van Rosmalen on LinkedIn. - Visit the Finest People website. If you enjoyed this episode, don't forget to subscribe to our podcast channel, and share it with your network! For more episodes in our MOPS series, make sure to follow our podcast. Thank you for listening!
In this month's episode of Reaching More Readers, Holly Greenland shares new research suggesting that financial investments in marketing do pay off for many self-published authors. But where should you make those marketing investments, and how can you ensure you're spending wisely? Dale L. Roberts and Holly discuss their views and experiences, offering practical tips to help you make informed decisions. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale's inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube Holly Greenland is a self-published author, content writer and strategic communications consultant. She has worked in marketing and communications for nearly twenty years, including at the BBC, UK Parliament, and award-winning agency Social & Local. Holly is currently completing a Publishing PhD with Kingston University in London, investigating the factors that increase the likelihood of indie author success. Find out more about Holly's writing on her website or connect on LinkedIn.
Industry experts discuss insurance marketers' use of artificial intelligence in their jobs and organizations, where AI fits into marketing workflows and how the various platforms meet insurance marketers' needs.
EPISODE SUMMARYIn a recent episode of Scale Your SaaS, host and B2B SaaS Sales Coach Matt Wolach sits down with Andy Culligan, a seasoned marketer with a rich background in SaaS, who shared his journey from CMO of Leadfeeder to becoming a fractional CMO, a role that has been gaining significant traction in recent years. Andy's story is not just about his career evolution, but also about the larger shift in how companies are approaching marketing leadership. Read more to learn how the best marketing process can change your business.PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 329, “The Best Marketing Process - with Andy Culligan”Guest: Andy Culligan, Founder of andyculligan.comHost: Matt Wolach, a top B2B SaaS Sales Coach, Entrepreneur, and InvestorSponsored by: LeadfeederTOP TIPS FROM THIS EPISODECommon Pitfalls in SaaS MarketingThe Art of Sales and Marketing AlignmentScaling a SaaS Business Successfully: The Key StrategiesEPISODE HIGHLIGHTSA Serendipitous Start to a New Career PathThe Value of Fractional LeadershipTOP QUOTESAndy Culligan[03:22] "Fractional executives are becoming more popular in the SaaS space because they offer high-level experience without the long-term commitment of a full-time hire."[08:15] "SaaS marketing is uniquely exciting because it's all about scalability and leveraging data to drive growth."[08:45] "Sales and marketing alignment is crucial. When these teams work together, they create a powerful engine for growth."Matt Wolach[13:31] "If you're looking to scale your marketing efforts, it's essential to focus on building a repeatable and scalable process."[18:30] "Having a clear marketing plan isn't just about setting goals; it's about knowing what success looks like and having the right metrics in place to measure it."LEARN MORETo learn more about Andy Culligan, visit: https://andyculligan.com/You can also find Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/ Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram
If you've been considering outsourcing your marketing to an outside professional, but you're not sure WHO to trust to take your business to the next level- this one's for you! As the CEO of a full-service marketing agency, I've had many clients share their horror stories from working with other marketing “professionals” and the red flags they missed before hiring them. As someone who has been in this industry for over 20 years, I wanted to help you understand what to look for in a marketing agency. And stay until the end because I will give you the top 10 questions to ask a marketing agency before you sign a contract. Let's get into it. Content Overview
In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Prashant Mahajan, Founder and CEO of Zeta.io, a platform allowing product teams to collaborate and manage their products. They discuss the importance of customer feedback in product development, how AI is changing the game, and practical strategies for prioritizing customer input.
If you think a recession means you should pull back on marketing, think again. Paul Lemberg shares why now more than ever is the time to go all in. Paul has consulted with Fortune 100 companies like Cisco, Adobe, IBM, Goldman Sachs, and JP Morgan/Chase, but his true passion is helping small business owners and CEOs double and triple their profits, sometimes growing their companies more than 10-fold. Over the last few years, Paul's one-on-one small business clients, who range in size from brand-new startups to companies with around $20 million in sales, have profited by more than $550 million in bankable, put-in-your-pocket cash: the equivalent of billions in extra sales. Paul became an entrepreneur at 27. He sold his first company for just under $9 million and sold his second company to a large German bank. He's published three books. For 28 years, Paul has coached entrepreneurs to grow revenues and profits, scale with chains and franchises, raise capital, and sell their companies. Many have sold their companies for millions, including one client who sold his healthcare chain for over $100 million. The 3 Most Common Business Problems After working with many different businesses in a variety of industries, Paul says that all companies are made up of the same parts–and therefore run into the same problems. The three most common problems are a lack of leads, undercharging, and not understanding what the target market is and why those people should buy. To grow your business, you need to correctly identify which of those problems apply to you and then take a targeted approach to solve each one. For example, a new marketing campaign can generate more leads. Raising your prices can quickly grow revenue. If you're unsure of your messaging, the best way to fix that is to ask your existing customers. How to Thrive Through a Recession At a time when most companies are pulling back, Paul's advice is counterintuitive: to spend more money on marketing, not less. During a recession, your competitors will likely scale back their marketing efforts. They'll make cuts and stop investing in growth. If you do the opposite, you can end the recession in a stronger market position. There are two main avenues Paul recommends: content marketing and paid advertising. Thought leadership content differentiates you from competitors and builds your personal brand, while paid ads allow you to test your messaging at scale. For the best conversions, Paul recommends a combination of both paid and unpaid strategies. Enjoy this episode with Business Coach Paul Lemberg… Quotes “When the divine wants you to hear something, if you're not paying attention, they‘ll reach you any way they can.” “If everyone around you is wrong, you're not being coachable.” “The truth is all businesses are basically the same. They all have fundamentally the same moving parts. Those parts may look different, but they all have the same moving parts. And I find that largely they all have similar problems.” “The answer to a lot of problems is let's go talk to some customers.” “Your content differentiates you. Your conversations differentiate you…that's really why you must be a content marketer.” “Inspiration literally means to breathe life into and I wait for the breath of life that comes to me, and then I write based on that.” Links mentioned in this episode: Visit Paul's website: http://www.lemberg.com Connect with Paul on LinkedIn: https://www.linkedin.com/in/unreasonable/ The New Shift Manifesto: http://www.lemberg.com/newshift Ready, Fire, Aim by Michael Masterson: https://www.amazon.ca/Ready-Fire-Aim-Zero-Million/dp/0470182024 The No Strategy Strategy video: http://www.lemberg.com/nostrat
How To Build Wealth Through Speaking: Learn to Craft Your Message, Get Booked, and CHANGE LIVES: https://www.sixfigurespeakerchallenge.com/3-day-six-figure-speaker-challengemptp352n?affiliate_id=4267709GET COACHING & MENTORSHIP
Today I want to talk to you about the five best marketing strategies you should be using. Now that we are half way through 2024, you probably are looking for ways to get more patients in the door. You can take these strategies and use them right away!We talk about:-finding the right focus-having a roadmap-AI chat bots-CashPT revenue Injector-PIF Tsunami-new patient challenge-monthly recurring revenue-SMS marketingConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
Steven Montgomery, Founder and CEO of ResiBrands, a visionary in the home-service industry-creating powerhouses out of boring businesses. From college dropout to building the nation's fastest-growing franchises, he's revolutionizing entrepreneurship with ResiBrands. Connect with Steven Montgomery:Website: https://resibrands.com/ LinkedIn: https://www.linkedin.com/in/steven-montgomery-7a452846/ Twitter: https://x.com/realsjmonty TikTok: https://www.tiktok.com/@stevenjmontgomery Instagram: https://www.instagram.com/that1steven/ TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.comCheck out https://serviceskills.com/podcast and get a free $25.00 Starbucks gift card for doing a 20-minute eval call! Tell them The Nice Guys sent you.
What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent. Last week on This Week in Marketing, Jason covered what it takes to create alignment with sellers to set the stage for launching a listing in the best possible way. This week he's opening up his entire canon of effective listing marketing strategies for agents to fuel their playbooks and make sure that their listings attract serious offers. Launching a listing in the right way is your key to success as an agent, so watch or listen to the episode, choose your strategies, and build your plan. In this episode, Jason discusses… 0:00 – When to not launch a listing 2:05 – The six buckets of launching a listing 2:50 – Media assets 9:00 – Social media 16:05 – Print assets 21:42 – Open houses 25:42 – Signage 27:10 – Paid ads
#125 Is there a marketing job out there that could be better than trying to place animals in loving homes? The answer is no…there isn't! And that's just what Addie Erdmann does. She is the Director of Marketing and Development for the Eau Claire County Humane Association (ECCHA). She helps put pets in homes!
We only have so much energy, time, and money to give to marketing our coffee shops. There is a lot of stress related to having the right strategy for getting people to become aware of you cafe and then visit and keep visiting. To make matters more worse, the consumer must wade through a sea of competitors who are applying similar social media and advertising strategies. So what do you invest into to give you a big return? Today on Shift Break we will be discussing what I believe is an often overlooked and little implemented strategy that will gain you a lot of long term customers. Best of all, it is not able to be duplicated and helps you stand out from the rest in a way the usual methods a cannot. If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Listen to related episodes: 433: Winning Staff and Customer Loyalty 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 115 : Finding Success in Mobile Coffee w/ Tim Cox / Communion Coffee 430 : Embracing “Unreasonable Hospitality” w/ Will Guidara | Thank You NYC + The Welcome Conference Are You Open? 480: Focus on What Your Customers Love Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com
What's up, #SmashArmy?!Join me for a two-hour deep-dive into one of the most viral marketing campaigns of the year and one of the most successful rebrands I've ever seen.Today, I'm making friends with Nicole Wingard and Mike Chambers.Nicole is best known as "Nicole the intern" who went viral for creating 60 days of video content for the brand Mixoloshe to "prove to her boss that smashing a can is more effective than his entire marketing strategy."Safe to say she was successful.Mixoloshe grew from 0 to 500K followers in less than 60 days, and sales exploded, culminating in a full rebrand of the non-alcoholic beverage company, now (appropriately) called SMASHD. She also got promoted to "Chief Smash Officer."Mike is the CMO turned CEO of SMASHD who worked with Nicole to craft this incredible campaign.Follow Travis on:– IG
In this episode of Raw Talks, we embark on a delightful journey into the past and present with Krishnarao Buddha, the marketing maestro at Parle Products. Known for their beloved treats that have defined generations, Parle Products has a rich history filled with fascinating stories and innovative marketing strategies. Krishnarao Buddha shares these behind-the-scenes tales and the marketing genius that has kept Parle Products at the forefront of the FMCG industry. We begin our journey with the iconic Parle-G biscuit, a staple in Indian households for decades. Krishnarao delves into the intriguing story behind Parle-G's name and its enduring popularity. Did you know that the ‘G' in Parle-G originally stood for ‘Glucose'? Over the years, it has come to symbolize ‘Genius,' reflecting its place as a trusted and essential snack. Krishnarao explains how Parle-G has remained affordable and accessible to everyone, ensuring its presence in every household. From its unique packaging featuring the adorable Parle-G girl to its consistent taste and quality, discover how Parle-G has managed to stay relevant and beloved through the decades. Next, we delve into the rich, chocolaty world of Melody. Why is Melody so chocolaty? Krishnarao reveals the inspiration and development process behind this beloved toffee. From its unique flavor profile to its catchy marketing slogan, learn how Melody captured the hearts and taste buds of millions. While nostalgia plays a significant role in Parle's brand identity, the company is also a dynamic player in the Fast Moving Consumer Goods (FMCG) sector. Krishnarao takes us through the rigorous process of developing new products. Using Kismi toffees as an example, he explains the meticulous market research and consumer feedback that guide Parle in launching new treats. In the highly competitive FMCG landscape, staying ahead of rivals like Britannia requires strategic ingenuity. Krishnarao shares the secrets behind Parle's competitive edge. From innovative marketing tactics to strategic product placements in grocery stores, understand how Parle ensures its products are always in the consumer's sight and mind. One of the most intense rivalries in the Indian FMCG sector is between Parle and Britannia. Krishnarao provides an insider's perspective on this competition. Who's really winning the grocery store war? Through an in-depth analysis, Krishnarao discusses the strategies and outcomes of this rivalry and what it means for consumers. In today's digital age, virality can significantly boost a brand's presence and popularity. Krishnarao shares the key traits and strategies that drive virality in the marketing world. Learn from Parle's successful campaigns and understand the elements that make an ad or product resonate widely and deeply with audiences. Whether through introducing new flavors, leveraging digital marketing, or exploring new market segments, Parle's ability to adapt while staying true to its roots is truly inspiring. Beyond his professional insights, Krishnarao also shares personal anecdotes and leadership lessons. Learn about his journey in the marketing world, the challenges he has faced, and the principles that guide his decision-making. One of the cornerstones of Parle's success has been its unwavering focus on the consumer. Krishnarao emphasizes the importance of understanding consumer preferences and staying attuned to changing tastes. This episode of Raw Talks with Krishnarao Buddha is more than just a trip down memory lane; it's a masterclass in FMCG and D2C marketing. Packed with fun facts, surprising truths, and expert insights, this episode is a must-watch for anyone interested in the food industry, marketing, and consumer behavior. Whether you're a marketing professional, a business enthusiast, or simply a fan of Parle's delicious treats, this episode has something valuable for everyone. --- Send in a voice message: https://podcasters.spotify.com/pod/show/vamshi-kurapati/message
Mama Turned Mompreneur - Work from home moms | Moms in business | Coach for moms
Hey, Mama! Today's episode is a replay of one of my most downloaded episodes on podcasting. In this episode, I break down why podcasting is such an effective marketing and visibility strategy for moms in business. If you're looking to simplify your visibility and marketing strategy, then today's episode is for you. In this episode, you will learn:Why I started making my podcast the primary focus of my marketing and visibility strategyHow moms do business differently (and that's okay!)The benefits of podcasting for your business as a momResources Mentioned in Today's Episode:Join the next and final round of the 7 Day Pod Launch Get It Done WeekRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseCreate podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private PodcastEmail Marketing: Convertkit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode180/I want to hear from you! Have a question or an episode idea? Leave me a message and have your message played on the podcast! Leave a message here.Connect with Andria:Instagram: @mamaturnedmompreneurEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Did you like this episode? Dislike it? So how do you approach your law firm's marketing plan? What is the best plan of attack? What if you still have unanswered questions about marketing tactics?The beauty of the marketing plan is that you do not need all of the answers. You just need to be willing to try sh*t and figure it out! Marc explains.
Join Our FREE Start Repairing Credit Challenge: http://startrepairingcredit.com/Imagine one month you're making 10 bucks an hour wiping down treadmills in gym equipment, and the next month, you're getting paid 1000s of dollars to help people repair their credit. Well, that's the story of today's guest, Leo Gonzalez! Leo is the founder and CEO of Miami Credit Repair. Today, he's here to share his journey and explain how we went from working in a gym to helping hundreds and hundreds of credit repair clients a month. We'll talk about the best marketing strategies for credit repair businesses and how to scale your business the right way. Leo will also share his game-changing credit repair strategy, so you better stick around!Key Takeaways:00:00 Intro 07:14 Branching Out Into Outsourcing08:29 Advice for Aspiring Credit Heroes10:14 Learning About Marketing11:46 Marketing Strategies for Credit Heroes 13:18 Most Impactful Client Story 14:42 One Piece of Advice for People Starting Out16:02 Game-Changing Credit Repair Strategy 19:01 A Common Misconception About Credit Repair20:58 Rapid Fire Questions 22:48 OutroAdditional Resources:Check out Leo's affiliate program and outsourcing: https://www.miamicreditrepair.site/affiliate-program-and-outsourcingGet a free trial to Credit Repair CloudGet my free credit repair training 4 Strategies To Build Credibility With Your Credit Repair Clients FAST!Make sure to subscribe so you stay up to date with our latest episodes.
Send us a Text Message.Today's episode features a remarkable marketing campaign that generated over $700 Million in revenue. In this episode, marketing expert Bryan Kramer discusses his journey from running a successful marketing agency to becoming an author, keynote speaker and executive coach. He shares a standout story from his career involving a highly innovative influencer marketing campaign for IBM, which leveraged AI to identify and collaborate with emerging influencers for a bold, community-focused event. Bryan emphasizes the importance of human-to-human connections in marketing, reflecting on the evolution of influencer marketing and the role of authenticity in engaging with audiences. The conversation also delves into the impact of AI on marketing practices, urging a balance between technology and personal touch to maintain genuine connections and engagement. Bryan's insights underline the significance of being human and authentic as a competitive advantage in today's marketing landscape.Bryan's web siteVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:57 The Power of Human to Human Marketing01:49 Creating Community Through Influencer Marketing05:27 Challenges and Successes of Influencer Campaigns09:16 The Evolution of Influencer Marketing13:50 Embracing Human to Human in Today's Marketing19:45 The Future of Marketing with AI23:10 Concluding Thoughts on Being Human in Marketing
We're talking about a strategy today that we've been using for more than a year and has REVOLUTIONIZED how we attract business. LISTEN UP. The real estate game is changing - screw that - it already has and no-one is REALLY talking about it....until now. Real Estate of Tomorrow holds conversations on crucial topics needed to successfully navigate the shifting real estate industry. In this bi-weekly podcast we break down the massive shifts in real estate and tell you the specific steps you need to take to kick a$$ in the coming years, just like we are. We're your hosts, Edgardo Balentine and Scott DiGregorio, giving you the rundown on real estate from decades of experience and the new generation. Today we talk about THE BEST marketing strategy for real estate: content. We'll share all the tips on optimizing your content for quality and quantity. Better yet, we'll explain a quick formula you can do yourself or outsource to someone. You'll need to know this strategy to attract your ideal clients. What are you doing today to be relevant tomorrow? What are you doing today to be successful tomorrow? success@realestateoftomorrow.com Hit us up. Time stamps: [00:36] - REVOLUTIONIZE the way you get business. [03:21] - You'll start building a reputation of expertise. [04:50] - The fork in the road. PART 1 [06:07] - The fork in the road. PART 2 [08:42] - Making content for your ideal clients. [11:41] - Develop skills by increasing your quantity. [14:16] - Here's a quick formula for content. [16:52] - You want to prolong the conversation. [19:01] - Transport the conversation so you can CLOSE THE DEAL. [21:49] - This is how you save time using this strategy efficiently. [24:23] - This is a SURPRISING benefit of this strategy. PART 1 [26:21] - This is a SURPRISING benefit of this strategy. PART 2 [28:10] - You get to give value and be a collaborator. [30:59] - “It's crazy how that happens.” [32:41] - Let's debunk your fears about content. [34:05] - We've built a system to help with content. [36:09] - See you in the next episode! Links: Real Estate of Tomorrow Edgardo Balentine Scott DiGregorio CONTENTDAY.AI Edgardo Balentine's Instagram Scott DiGregorio‘s Instagram
Pedro is one of the smartest marketers on the planet and the founder of Business With Integrity. His mission is to help entrepreneurs and business leaders change the way business is done so they can grow & scale in more meaningful ways. Listen in as they discuss:What he knows about marketing that other people don't know. The power of marketing. What is Business with Integrity?How to move from fear to courage? Pedro's favorite marketing campaigns. They also discussed the three things that happened in the world since 1990. TIP OF THE WEEKPedro: Take a moment to stand in front of the mirror. Look at yourself and ask, "Do I love what I see? Do I love how I'm showing up in the world? In business, for my team, for my employees, for my vendors? Do I love how I'm showing up for my health? For my family, for my wife, for my girlfriend, boyfriend, husband, kids?" If the answer is yes, then congratulations, and thank you for being one of us. If not, then have the courage to do something about it and recommit. That's all life is—an opportunity to recommit every single day and to get on the path of the life you want to live. And that's in your hands, every single day.Mark: Gain more sage wisdom from Pedro Jerez and start building your business with integrity. Visit businesswithintegrity.com. WANT TO LISTEN MORE?Did you like this episode? If so, listen to another AOPI podcast episode to learn more about marketing and growing your business."Are you ready to learn more about land investing? Just click HERE to schedule a call.""Isn't it time to create passive income so you can work where you want when you want, and with whomever you want?"
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
In this engaging conversation, Mark Yeramian, Co-Founder and CEO of Moast shares his journey from running a boutique digital services agency to founding Moast, a platform designed to leverage user-generated content (UGC) to enhance e-commerce experiences. The discussion reveals the profound impact of UGC on consumer purchasing decisions and introduces the concept of "User Generated Marketing" (UGM).Key Takeaways:(1:35) Mark Yeramian discusses his career background and the evolution from a digital services agency to creating Moast.(3:10) Insights into how 80% of consumers are influenced by user-generated content in their purchasing decisions.(7:11) The importance of storytelling in UGC to create authentic shopping experiences.(14:32) Leveraging UGC for not just acquisition but also retention and advocacy to enhance revenue from within.(20:14) Exploration of innovative ways to integrate UGC into e-commerce platforms, enhancing user engagement and trust.(22:59) Discussion on integrating UGC effectively on e-commerce platforms to enhance authenticity and customer trust.(23:32) Future plans for Moast, including the development of a Shopify app to facilitate UGC integration for e-commerce brands.Resources Mentioned:Mark Yeramian -https://www.linkedin.com/in/markyeramian/?originalSubdomain=caMoast | LinkedIn -https://www.linkedin.com/company/moasthq/Moast | Website -http://www.moast.io/Insightful Links:https://getflowbox.com/blog/user-generated-content-strategy/ https://sproutsocial.com/insights/user-generated-content-guide/ https://www.linkedin.com/pulse/rise-user-generated-content-marketing-blueticksocial/ https://cloudinary.com/guides/user-generated-content/strategies-for-user-generated-content-seven-key-steps Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing
Buck Wise is highly skilled in marketing, sales, and innovation, with experience in media, content development, sales, and distribution. He has built and sold multi million dollar marketing agencies and collaborated with leading brands such as Nike, Starbucks, and Google, as well as notable figures like Grant Cardone and Ryan Serhant. Today we'll talk about how to drive impact, the biggest mistake you can make in Sales and more! Other Social Media channels: Subscribe to my main channel "Austin Zaback" https://www.youtube.com/c/AustinZabackSubscribe to my Podcast Channel "The Austin Zaback Show" https://www.youtube.com/c/TheAustinZabackShowFollow me on Social Media:https://www.instagram.com/austinzaback/https://www.tiktok.com/@austinzaback
News with Sean 4-11-2024 …McDonald's may have the best marketing idea ever
Did you miss World Agri-Tech in SF last month? Do not fret, because Tim and Tyler break it all down for you with their takeaways from attending the show. — This episode is presented by Pinion. Learn more HERE. — Links World Agri-Tech Join the Co-op
Have you ever considered getting into the info space but didnt know where to begin? Whether its a low ticket item like a book, a high ticket course or even mentorship.. this episode will shine light on how to dominate in the space! You'll learn how to build and leverage your personal brand, make the most of digital marketing, learn when its best to utilize paid or organic content and more. With Paul's experience working with big names in the field, you'll walk away with valuable insights to level up your game.Other Social Media channels: Subscribe to my main channel "Austin Zaback" https://www.youtube.com/c/AustinZabackSubscribe to my Podcast Channel "The Austin Zaback Show" https://www.youtube.com/c/TheAustinZabackShowFollow me on Social Media:https://www.instagram.com/austinzaback/https://www.tiktok.com/@austinzaback
In honor of my new membership - High Profit Society - launching soon, I'm doing a series on the podcast all about the membership's core themes: growing your business, growing your profits, and growing your bank account. In this episode, I'm covering how to grow your business by prioritizing the marketing sales tactics that will actually move the needle forward. Are you looking for more information on building wealth with your business? Sign up for my free email newsletter, Millionaire Mondays! Links mentioned: Watch Episode 107: The Identity Shift That Will Take You to the Next Level Watch Episode 111: Overcoming Overwhelm & Fear of Failure Join the waitlist for The High Profit Society Sign up for my Profit Plan Challenge In this episode, I cover: 0:00 The #1 reason business owners struggle to grow their business 6:57 How to stop overscheduling and overcommitting yourself 9:07 Effective ways to build an audience of ideal clients 12:01 Focusing on one core offer or niche that delivers incredible results 18:36 Why your self-care should remain a top priority I'm Sarah Young - an entrepreneur, investor, and millionaire mentor for female founders! I have over a decade of experience in helping entrepreneurs scale their businesses and build wealth at the 6- and 7-figure levels, in addition to building my own successful agency, and I started the Profit + Prosper podcast to help you do the same. Profit + Prosper will help you make more money, save more money, and set yourself up to retire early while upgrading your life - all in a way that's fun and empowering. In each episode, I'll share tactical, strategic, and mindset tips to grow your business, increase your profit, and truly prosper in your business and in life. I hope you'll subscribe so we can Profit + Prosper together! Connect with Sarah: Instagram Sarah Young Website Facebook YouTube Young + Co Website
In today's episode we are talking about marketing your business the right way. What is the right way though? You and I both are online all the time. We get to see so many Entrepreneurs market their business and there are so many strategies that they take to make a sale. We are going over some of the most unrealistic and dangerous marketing strategies that you can take and I'm sharing what's important behind how you market yourself and your business. You'll know what to focus on and most importantly you'll know which ones to stay away from and never invest in because they're scams. xoxo, Jeannet Work with Jeannet: Get my FREE workbook to help you identify the skills you can monetize with an online business: https://www.jeannetsacks.com/monetizeskills Coaching Business Workshop: This Workshop is designed to take you from newbie to launching your own Online Coaching Business or restructure your current Coaching Program so it starts making you money. You will develop your Coaching Program and create streams of income from the comfort of your home, while having an impact on others. https://www.jeannetsacks.com/coachingbusiness Subscribe to my newsletter for awesome tips to live your best life: https://www.jeannetsacks.com/newsletter Instagram: @JeannetSacks Website: https://www.JeannetSacks.com
Marketing School - Digital Marketing and Online Marketing Tips
In episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the industry today. We discuss the importance of user intent behind channel selection and where businesses can truly find return on investment (ROI) within their marketing strategies. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+) (01:10) Neil Patel and Eric Siu discuss the main purpose of email and the number of emails they receive (01:39) Eric Siu and Neil Patel talk about their social media habits (02:09) Neil Patel shares his experience with streaming services and ads (03:39) Neil Patel explains the intention-based nature of Google searches (04:05) Neil Patel compares the ad revenue generated by Meta and Google (04:58) Eric Siu mentions the myth that SEO is dead (05:27) Neil Patel and Eric Siu discuss the myth of "build it and they will come" (06:01) Neil Patel talks about the misconception that more creative equals more effectiveness (06:56) Eric Siu and Neil Patel debunk the myth that nobody reads long-form content (07:28) Neil Patel discusses the value of long-form writing and insights gained from analyzing competitors. (08:06) Neil Patel dispels the myth that SEO and email marketing are dead. (08:40) Eric Siu and Neil Patel discuss the enduring importance of email communication in business. (09:26) Eric Siu and Neil Patel debate the necessity of tracking ROI for every marketing effort. (10:48) Eric Siu shares examples of successful one-person companies generating significant revenue. (11:03) Neil Patel explores the farming game Stardew Valley as an example of a successful one-person company. (13:06) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Marketing is expensive. But you can get your brand in front of people much cheaper–by giving something away for free. In Neil Patel's return to the podcast, he'll share lessons from years of marketing consulting and explain why free products are cheaper for your business in the long run. If you haven't seen Patel on social media, he's the co-founder of Crazy Egg and Hello Bar and helps companies like NBC, GM, HP, and Viacom grow their revenue. In this episode, you'll learn: How to generate leads using referrals Why Neil believes “growth at all costs” is wrong How to prioritize profitability in your business That giving away a free product works How to make marketing financially viable Patel's AI tools for data and content production Why AI isn't a magic solution to business problems What's difficult about implementing AI And much more marketing and AI advice… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
I'm beyond excited to dive deep into an episode that's packed with marketing gold just for you. Today, I'm pulling back the curtain on my very own playbook to share 15 game-changing marketing strategies that are guaranteed to boost your revenue this year. All the resource links mentioned in this episode will be found on the Show Notes Blog, linked just below.=========================EPISODE SHOW NOTES BLOG: https://brandeegaar.com/229 =========================JOIN THE WEDDING PRO CEO ACCELERATOR!!!Transform From Overwhelmed Business Owner to Confident CEO:https://www.brandeegaar.com/accelerator =========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd =========================Join us at the Wedding Pro CEO Summit 2024 and become the unstoppable force in the wedding industry that you've always aspired to be. Support the show
How to use marketing for business growth? Here some marketing tips and strategies for business acceleration. In this segment, Robert Brill shares some of his best marketing strategies to get you to level up in your business for ultimate growth. WHO IS ROBERT? Robert Brill has worked in advertising for 20 years, and is the CEO of Brill Media, a digital advertising agency for scalable business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500. ROBERT'S CALL TO ACTION Schedule a time for a strategy conversation with Robert Brill https://brillmedia.co https://www.linkedin.com/in/robertbrill/ CALL TO ACTION Subscribe / Follow GEMS with Genesis Amaris Kemp podcast & YouTube channel, Hit the notifications bell so you don't miss any content, and share with family/friends. GENESIS'S INFO https://genesisamariskemp.net/genesisamariskemp If you would like to be a SPONSOR or have any of your merchandise mentioned please reach out via email at GEMSwithGenesisAmaris@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/genesis-amaris-kemp/message Support this podcast: https://podcasters.spotify.com/pod/show/genesis-amaris-kemp/support
Marketing School - Digital Marketing and Online Marketing Tips
In episode #2657, We discuss the recent lawsuit filed by the New York Times against OpenAI and Microsoft, delving into the lawsuit's details. It alleges that OpenAI used over 100 million tokens to crawl the New York Times website and plagiarize its content. We then explore the potential implications of the lawsuit on the future of data ownership and content scraping, touching upon Apple's approach to data licensing and underscoring the importance of ethical content creation. The conversation then shifts to the use of AI for quick traffic generation. We share insights on leveraging AI to create comparison articles between companies, particularly for solopreneurs. Highlighting the strategy's effectiveness in driving traffic and conversions, we emphasize the importance of ethical content creation and providing valuable insights to potential customers. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs (00:12) New York Times alleges OpenAI crawled their site for chat GPT's outputs (00:59) New York Times business model and OpenAI's plagiarism (02:30) Comparison to Google's content scraping and Apple's approach (03:19) Apple's secret licensing deals to crawl and distribute content (05:22) Lawyer's perspective on New York Times as a proprietary data set (06:36) Using AI for quick traffic generation through comparison articles (08:42) Programmatic SEO and the effectiveness of AI-assisted content (09:37) Importance of ethical and honest practices in comparison articles (09:57) Neil Patel suggests using ethical affiliate marketing strategies. (10:12) Eric Siu recommends starting a broadcast channel on Instagram for gathering audience feedback. (11:23) Neil Patel shares his favorite marketing strategy for solopreneurs offering services. (13:38) Eric Siu explains how creating content on Quora led to a $30,000 contract. (15:30) Neil Patel discusses a tripwire strategy for product-based companies. (16:50) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Listen to Todd Toback as he breaks down the TOP THREE marketing channels currently dominating the real estate wholesaling scene. Gain straight-to-the-point insights on what's working in today's market and practical tips to enhance your success in closing deals. Hit play now to stay ahead of the curve in the wholesaling arena – your next BIG deal could be just one click away!----------Show notes:(0:57) Beginning of today's episode(1:03) Three key marketing strategies for you(1:31) How to generate leads: Leads are the lifeblood of your business(2:40) Collaborating with other wholesalers(4:59) Direct Mail: the most predictable source of leads you can have(8:07) Bid at least $75 to $200 per lead(9:41) Remember, you are investing, not spending!----------Resources:Sell My House FastGoogle PPCFastsellerleads.com To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?