Podcasts about best marketing

Welcome to the True Fiction Project, your go-to podcast for exploring the journey of stories from their non-fiction roots to their fictional outcomes! I'm Reenita Hora, your host, and today we're doing something different and special. We have marketing strategy expert Saurabh Bajaj, Executive Vice President at Vodafone Idea and author of the fascinating book The Practical Marketer. We explore practical marketing strategies, brand positioning, consumer insights, and social media marketing. Saurabh reveals how category growth, market share, personal branding, and domain authority shape successful marketing campaigns and how those concepts can be applied to fiction writers and artists. He shares his digital marketing journey and the power of brand strategy. Tune in to hear his Cadbury Celebrations story—how a profound consumer insight about the Diwali holiday, "Iss Diwali Aap Kise Khush Karengay" (This Diwali, Who Will You Make Happy), inspired the iconic, successful campaign.What You'll Learn in This Episode: ✅ The fundamental brand strategy decision: pursue category growth or steal market share—this choice determines your entire marketing campaign approach.✅ Build personal branding and domain authority through social media marketing with vulnerable, authentic content that resonates with audiences.✅ How consumer insights and digital marketing evolved—why establishing context and authority matters more than keywords in modern practical marketing strategies.✅ The story behind Cadbury's iconic Diwali campaign and how understanding genuine human connection created a timeless brand positioning success.Subscribe to Reenita's Storytelling Den on Substack for free at https://substack.com/@reenitahora and to her YouTube channel to watch the video version of this episode! https://www.youtube.com/@reenymalCheck out her website to stay up-to-date on events, book releases and more! https://reenita.com/TIMESTAMPS:  00:00 Saurabh Bajaj, author of The Practical Marketer and how the pandemic sparked his writing journey 03:56 The fundamental brand strategy question: grow the category growth or steal market share08:03 Understanding your brand positioning task before executing any marketing campaigns13:33 Storytelling techniques for authors and how practical marketing strategies apply to creative professionals17:48 The evolution of social media marketing and building domain authority through authentic content26:11 Creating vulnerable, authentic content that builds personal branding and consumer insights32:00 Saurabh tells us an anecdote about the Cadbury Celebrations Diwali campaign story he spearheaded: discovering the power of genuine consumer connectionKEY TAKEAWAYS: 

What if your marketing didn't rely on hype, perfection, or selling a fantasy—but instead on telling the honest, slightly uncomfortable truth?In a world where we're used to glossy promises and “this will change your life” sales pages, there's something radically refreshing about being upfront. In this week's episode of Success Genius, we dive into the surprisingly brilliant “anti-marketing” strategy behind Chip Drop—a company that wins customers by openly sharing the messy, inconvenient, unfiltered parts of their service.Joined by the always insightful Mark Butler, we explore why honesty builds more trust than idealized testimonials ever could, how setting realistic expectations can eliminate refund drama, and why the best clients are the ones who know exactly what they're signing up for.If you've ever struggled with how transparent to be in your marketing, felt pressure to “prove your value,” or wished selling could feel more grounded and human—this episode will shift how you think about attracting the right people.Topics covered in this episode include:Why “anti-marketing” can build more trust than polished promisesHow Chip Drop wins customers by highlighting objections instead of hiding themWhy honest expectation-setting can eliminate refund drama altogetherWhat coaching looks like when you stop selling perfection and start selling realityIf you've ever wondered how to market your work without hype, felt pressured to make everything sound flawless, or wished you could attract clients who are truly the right fit, this episode is for you.Tune in for a refreshing, candid conversation about transparency, trust, and why telling the truth (even the unglamorous parts) might just be your strongest marketing strategy.Resources Mentioned:Visit Mark's Bookkeeping Service: https://letsdothebooks.comCheck Out Mark's Coaching Resources: https://markbutler.comListen to A Podcast for Coaches: https://podcastforcoaches.transistor.fmConnect with Mark: support@markbutler.comGet The Book:  https://book.neillwilliams.com/bookLearn More About TEAM90:  https://neillwilliams.com/team90Book A Team Turnaround Call:  https://neillwilliams.com/team-turnaround-callContact Us: support@neillwilliams.com

Title: Referrals Podcast: Host Michael J. Maher Just Had the Best Marketing Idea While Unboxing #Notevember Gifts! Host: Michael J. Maher Description: In this heartfelt solo episode, Michael J. Maher dives into the two most important months of the year for real estate professionals — and why what you do right now can shape your business for years to come. He unpacks the incredible impact of appreciation, the momentum inside the Referral Mastery Academy and the Generosity Generation, and how a simple handwritten note can trigger referrals, relationships, and even life-changing opportunities. Michael also walks listeners through the magic of #Notevember — the 30-day handwritten note challenge — and shares real success stories from participants, including how one note helped spark multiple home purchases. From building stronger connections to transforming your mindset, Michael explains why appreciation in action beats appreciation in words every time. You'll also hear Michael reveal his "7 Steps to a Power Note," why unbranded cards and colored envelopes matter, how a P.S. can prompt action, and even a clever marketing idea he had mid-recording while unboxing #Notevember gifts! If you're ready to finish the year strong and deepen your influence, this episode will inspire you to put pen to paper and let appreciation lead the way. (7L) Referral Strategies: 7 Steps to a Power Note, #Notevember, Power Note Mastery Special Offer: Join our referral community at www.JoinGenGen.com

Title: Referrals Podcast: Host Michael J. Maher Just Had the Best Marketing Idea While Unboxing #Notevember Gifts! Host: Michael J. Maher Description: In this heartfelt solo episode, Michael J. Maher dives into the two most important months of the year for real estate professionals — and why what you do right now can shape your business for years to come. He unpacks the incredible impact of appreciation, the momentum inside the Referral Mastery Academy and the Generosity Generation, and how a simple handwritten note can trigger referrals, relationships, and even life-changing opportunities. Michael also walks listeners through the magic of #Notevember — the 30-day handwritten note challenge — and shares real success stories from participants, including how one note helped spark multiple home purchases. From building stronger connections to transforming your mindset, Michael explains why appreciation in action beats appreciation in words every time. You'll also hear Michael reveal his "7 Steps to a Power Note," why unbranded cards and colored envelopes matter, how a P.S. can prompt action, and even a clever marketing idea he had mid-recording while unboxing #Notevember gifts! If you're ready to finish the year strong and deepen your influence, this episode will inspire you to put pen to paper and let appreciation lead the way. (7L) Referral Strategies: 7 Steps to a Power Note, #Notevember, Power Note Mastery Special Offer: Join our referral community at www.JoinGenGen.com

Want to create your most powerful marketing content? In today's episode, I'm telling you how! We're diving into my top strategies for turning every single client experience into your NEXT client. On Quianna Marie Weekly, we're chatting about business growing pains, finding genuine connections, and celebrating wins of all sizes through the lens of a photographer at heart. Sprinkled throughout stories and interviews with past clients, photographers and other business owners this podcast is designed to help you step into your purpose and to truly create a life you're proud of, a life worth photographing and sharing.Today's episode is brought to you by The Green House, my resource garden for photographers! Let me help you AMPLIFY your heart online and in real life to turn bridesmaids into future brides through templates, workshops, and freebies!Review The Show Notes:The Mindset Shift (4:48)Recording Testimonials And BTS (10:14)Multiply Your Marketing Magic (25:16)Mentioned In This Episode:Easy B-Roll Ideas For Business Owners: quiannamarie.com/brollThe Green House Resource Garden: quiannamarie.com/shopQuianna's Favorite Contracts: quiannamarie.com/contractsConnect with Quianna:Website: quiannamarie.comInstagram: instagram.com/quiannamarie Hosted on Acast. See acast.com/privacy for more information.

What if your next viral ad came from your meanest review?  In this episode of Brain Driven Brands, Sarah and Nate dive headfirst into the world of negative feedback, brand psychology, and emotional resilience—starting with a spicy listener review about Sarah's voice.

There are an endless stream of marketing resources for advisors. But most advisors get overwhelmed by the sheer amount of information available.  And you know what? Most of the information can actually harm your business.  That ends today.  In today's show, I reveal the 3 best marketing resources ever created for advisors. After listening to this episode, you will have all the ingredients you need to grow your financial advice business. And grow it at breakneck speed.  Listen now. Show highlights include: How to get 24/7 access to me without forking over my hefty consulting fees (2:00)  Why financial advisors who use AI bots like ChatGPT, Claude, and Perplexity will fizzle out completely and go extinct soon (3:44)  How to create a step-by-step marketing plan based on your location, expertise, and marketing know-how in two minutes or less (10:42)  Here's an old direct mail headline that can fill your calendar with high-quality prospects by tweaking a few words (13:04)  Why the Bible is the best “law of attraction” book on the planet (15:55)  2 collections of letters to shareholders that will make your business grow faster and easier just by reading through them (17:42)   If you want Jeff to build a custom CRM solution that fits your financial advice business like a glove, visit his website at https://advisortechpartners.com and click the big, orange button.  Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Send us a textIn this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity.What you'll learn in this episode:Why documenting failed experiments and messy processes creates credibilityHow research can become content that strengthens your brandWhat brands like Story MFG, Anthropic, and Huckberry teach us about authentic marketingHow showing obsession and passion makes even “boring” products compellingWhy mistakes and rough edits resonate more than polished perfectionPractical ways to uncover and share your company's unique process as story

Ever wonder why some elopement photographers are hitting $20–30K months while others are saying bookings are slow? The truth is, couples are still out there searching, and the photographers I coach are already booking dream elopements well into 2026.   In this episode, I break down the exact marketing strategies that are working for elopement photographers right now based on real wins from the photographers I coach. You'll also hear why showing up on Google is a non-negotiable, and simple ways to adapt your marketing without burning out on social media.    If you've been feeling stuck with booking elopements, tune in now to get the tools you need to start getting yourself booked out with ease.        Connect with Megan:  

Benjamin Ard is the Co-founder and CEO of Masset, a platform that helps B2B teams centralize and track their content for faster access and smarter use. He's grown the company with notable clients like Awardco, secured early funding, and hosts the Content Amplified Podcast with over 300 episodes. With extensive experience in B2B SaaS and marketing leadership — and as a father of four — Benjamin shares practical insights on growth, content strategy, and building customer-focused companies. In this episode… Buried in shared drives and forgotten folders, high-value marketing content often disappears before it can create impact. This “content graveyard” drains productivity and leaves teams scrambling to find what they need. How can businesses finally make content easy to find, track, and use across the organization? Benjamin Ard set out to solve this by creating a unified content library designed for scalability. With AI-powered search and integrations across Slack, Google Drive, and HubSpot, Masset ensures that every department can access, deploy, and measure content's real value. By eliminating seat-based pricing, Ben prioritized accessibility from day one — helping clients like Awardco boost efficiency and sales. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz talks with Benjamin Ard, Co-founder and CEO of Masset, about transforming B2B content management and scaling a SaaS startup. They discuss co-founder dynamics, raising angel and pre-seed rounds, validating product-market fit, and evolving SaaS pricing. Ben also shares insights on mentorship, community, and podcasting as tools for growth.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1807: Jeff Goins explains why the most effective marketing strategy isn't about chasing trends but about consistently earning trust through authenticity and generosity. He shows how building meaningful connections, sharing valuable work, and focusing on people over tactics creates lasting impact and loyal supporters. Read along with the original article(s) here: https://goinswriter.com/best-marketing-strategy/ Quotes to ponder: “The best marketing strategy is to care.” “Marketing is not about getting attention. It's about earning trust.” “When you care, people feel it. And when they feel it, they respond.” Episode references: Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 The Icarus Deception: https://www.amazon.com/Icarus-Deception-Things-Really-Matter/dp/1591846072 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1807: Jeff Goins explains why the most effective marketing strategy isn't about chasing trends but about consistently earning trust through authenticity and generosity. He shows how building meaningful connections, sharing valuable work, and focusing on people over tactics creates lasting impact and loyal supporters. Read along with the original article(s) here: https://goinswriter.com/best-marketing-strategy/ Quotes to ponder: “The best marketing strategy is to care.” “Marketing is not about getting attention. It's about earning trust.” “When you care, people feel it. And when they feel it, they respond.” Episode references: Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 The Icarus Deception: https://www.amazon.com/Icarus-Deception-Things-Really-Matter/dp/1591846072 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1807: Jeff Goins explains why the most effective marketing strategy isn't about chasing trends but about consistently earning trust through authenticity and generosity. He shows how building meaningful connections, sharing valuable work, and focusing on people over tactics creates lasting impact and loyal supporters. Read along with the original article(s) here: https://goinswriter.com/best-marketing-strategy/ Quotes to ponder: “The best marketing strategy is to care.” “Marketing is not about getting attention. It's about earning trust.” “When you care, people feel it. And when they feel it, they respond.” Episode references: Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 The Icarus Deception: https://www.amazon.com/Icarus-Deception-Things-Really-Matter/dp/1591846072 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1807: Jeff Goins explains why the most effective marketing strategy isn't about chasing trends but about consistently earning trust through authenticity and generosity. He shows how building meaningful connections, sharing valuable work, and focusing on people over tactics creates lasting impact and loyal supporters. Read along with the original article(s) here: https://goinswriter.com/best-marketing-strategy/ Quotes to ponder: “The best marketing strategy is to care.” “Marketing is not about getting attention. It's about earning trust.” “When you care, people feel it. And when they feel it, they respond.” Episode references: Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 The Icarus Deception: https://www.amazon.com/Icarus-Deception-Things-Really-Matter/dp/1591846072 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this clip from Episode 191 of Beyond A Million, Mike Koenigs shares the story behind his most effective marketing campaign ever, the “$1,000 Cup of Coffee.” What started as a way to qualify serious prospects quickly turned into a high-converting sales system that helped him bring in multiple six figures in just weeks. If you've ever struggled with long sales cycles or unqualified leads, this is a masterclass in turning conversations into high-value clients. Enjoyed this clip? Check out our full interview with Mike: https://podfollow.com/beyond-a-million

Sarah Kingston-Clark, CEO of Tourism Tasmania, joins Kaz and Tubes to talk all things Tassie tourism, including their national Marketing Team of the Year win, and why Tasmania continues to punch above its weight in tourism.See omnystudio.com/listener for privacy information.

Send us a textEver wondered how some entrepreneurs land major media features while others spend thousands on ads with minimal results? Former journalist Mercedes Barba pulls back the curtain on the world of earned media, revealing exactly how busy moms can get featured in publications like Business Insider, Forbes, and more—without spending a dime.After 15 years as a journalist covering everything from Hollywood red carpets to personal finance, Mercedes noticed something fascinating: entrepreneurs featured in major publications often appeared across multiple outlets, exponentially growing their visibility and businesses. Now, as the founder of Mercedes and Media, she helps small business owners and mompreneurs tap into this powerful yet underutilized marketing strategy.The secret lies in crafting compelling story angles that appeal to specific publications and their audiences. Mercedes shares tactical advice on creating irresistible pitches (keep them short!), finding the right journalists (research is key), and following up effectively. Unlike paid placements that can cost thousands, earned media builds authentic credibility while generating valuable backlinks and leads. One client's Business Insider feature instantly generated 5,000 leads to her website!What makes this approach particularly valuable for mothers is its efficiency. Rather than constant content creation across multiple platforms, strategic media features provide maximum impact during limited work hours—allowing you to be fully present with your children when it matters most. As Mercedes puts it, "Time is your most valuable asset. Money means nothing if you can't control your own time."Ready to elevate your business through media coverage? Grab Mercedes' free pitch template and start crafting your story today. The journalist's inbox is waiting for you!

The ProFarmer crop tour has concluded, and the results show the potential for a big crop. So just how big might this crop be and what it the potential impact on the markets? Lane Akre provides his analysis of the data and we look at possible marketing opportunities in a market with very thin margins. See omnystudio.com/listener for privacy information.

What if you stopped hiding your “sold out” signs—and started using them as a marketing advantage? Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week—greyed out because they had sold out. My first instinct? Clean them up. But then I had a lightbulb moment: What if I left them there on purpose? Because “Sold Out” sends a message—actually, several. And in this episode, I'm going to show you how to turn sold-out items into one of the most powerful, persuasive, no-cost marketing strategies on your farm. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

In this episode of InSights, Brad Bialy sits down with David Searns to unpack practical marketing tactics staffing firms can use to win back former clients, deepen existing relationships, and stay top of mind in a volatile hiring market. About the Guest David Searns is Co-CEO of Haley Marketing and a trusted leader in staffing industry marketing. With more than 25 years of experience helping firms build innovative strategies and award-winning websites, David brings deep insight into how staffing companies can grow in any market condition. Key Takeaways Relationships drive revenue more than automation alone. Segmentation creates clarity in outreach. Consult, don't just sell. Differentiate through service, not slogans. Nurture consistently to stay top of mind. Timestamps [02:05] – Why staffing struggles feel different this time [04:47] – Winning back former customers with real conversations [07:42] – Using segmentation to tailor your outreach [10:14] – Becoming a consultant, not just an order taker [13:40] – Spotting future staffing needs before clients do [15:29] – Building client org charts to uncover hidden buyers [17:48] – Leveraging LinkedIn for warm introductions [20:45] – Differentiating your sales playbook from competitors [22:37] – New service models that break the staffing mold [26:28] – Can marketing replace a sales rep? [32:16] – Staying top of mind during hiring freezes [39:16] – Rethinking websites: employer entryways that convert About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard InSights is presented by Haley Marketing. The old way of selling staffing is dead. Let's fix it – with smarter strategies and HUGE DISCOUNTS on  modern lead gen tools: https://bit.ly/Bialy20 Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by MJA & Associates. For over 20 years, they've helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com

In this episode, I talk about why true marketing starts long before you hit “publish”, how conviction creates connection — without manufactured hype, the difference between selling a product vs. sharing a mission, why your energy will always speak louder than your words and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here's the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:You Don't Need to Reinvent Yourself… You Need to Remember YourselfApple: https://bit.ly/3ImWKgYSpotify: https://bit.ly/4nJAKwY

When you think about successful tech companies, you might picture Silicon Valley giants or venture-backed unicorns. But what about an email marketing platform that's thrived for three decades?Gail Goodman, the former CEO of Constant Contact, helped build a company that defied the odds in an industry where many thought their business model wouldn't work. By focusing on customer needs and creating a strong company culture, she turned this skepticism into a 30-year success story."What I kept from all of it was to stay close to your customer," Gail emphatizes. "Understand the problem you're solving for your customer and stay focused on what they need to successfully use your product."In this episode, Dave Charest, Director of Small Business Success at Constant Contact, reconnects with Gail to explore how to build something that truly lasts. They discuss the power of repeat business, why resilience matters when hitting plateaus, and how staying obsessively close to your customers drives sustainable growth, even when others say it can't be done.Listen to discover practical ways to build stronger customer relationships and create a business that stands the test of time.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Constant Contact On-Demand LibraryGetting Started with Constant Contact webinarsMeet Today's Guest: Gail Goodman of Entrepreneurship for All

I'm pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today's guest is a book marketing strategist. If book marketing feels like a never-ending to-do list, you're not alone. She works with nonfiction authors—especially business owners, coaches, and consultants—who want to grow their impact and income through their books without feeling like they've sold their soul to sales. Instead of chasing short-term accolades like bestseller status, she helps authors shift toward strategies that feel good and build long-term results: clarifying their message, deepening reader relationships, and building community around their ideas. Through her Buzzworthy Book Experience and signature BEES Marketing Method, she helps authors create visibility, authority, and income, with strategies that feel authentic, not exhausting. Her approach centers on simplicity and alignment with your values, whether you're launching your first book or reimagining your next move. Please join me in welcoming Judy Baker.  In this episode, we discuss the following:

Most gym owners start with a fitness passion, instead Sheetal started with a tech background and a  structured business plan, and it worked. He built three Club Pilates studios that together do over $100K/month with 50% profit margins and scaled without him onsite. In this episode, you'll hear how he built the system, sold the portfolio, and walked away with a multi-seven-figure exit. We break down the real numbers behind his sale, how “add-backs” boosted his valuation, why clean P&Ls attract better buyers, and how NPS helped him grow without ads. Whether you're building for freedom, scale, or a future exit, Sheetal's approach proves you don't need to be a fitness expert to run a wildly successful studio, you just need to think like a business owner and implement the right systems.      Chapters (00:00) Introduction (07:05) Scaling to A $100K/Month Portfolio   (11:10) Why Great Product Is the Best Marketing  (15:55) Using NPS and Online Reviews to Drive Growth   (23:12) Health Scare & When He Started Thinking About Selling  (27:24) Preparing for Exit: Financials, Add-Backs, Clean P&Ls    (36:01) Valuation Multiples: Portfolio Size & Profit Matter   (42:50) The Value Of Using A Broker vs. DIY Sale   (48:17) Why Future Gyms Must Adapt   Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

Search Engine Optimization (SEO) Fundamentals: On Page SEO, Off-Page SEO, and Technical SEO for Best Marketing Visibility on Search Algorithms with SEO Expert, ⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode on "SEO Fundamentals", Favour discusses the critical role of Search Engine Optimization (SEO) in online visibility for business growth and long-term sustainability, emphasizing on-page, off-page, and technical SEO. Favour highlights that technical SEO is the foundation, ensuring a website's optimal performance through aspects like fast page loading, robust hosting, and proper domain management. The conversation also touches upon the importance of website traffic as the "lifeblood" of a business, distinguishing between mere impressions (people viewing) and conversions (people taking action), which is greatly influenced by strategic content creation and the effective use of analytics tools like Google Search Console. Ultimately, the discussion stresses that understanding and implementing these SEO fundamentals is crucial for any online business to succeed and avoid wasted effort.Frequently Asked Questions about Online Presence and SEOWhat are the core components of effective SEO?Effective SEO is built upon three fundamental pillars: on-page, off-page, and technical SEO. Technical SEO acts as the essential foundation, much like water hydrating a body, ensuring your website's health and functionality. This includes aspects like page load speed, server performance, robust hosting, and a properly configured domain. On-page SEO involves optimizing elements directly on your website, such as content, keywords, and internal linking. Off-page SEO focuses on external factors that boost your website's authority, such as backlinks, social media presence, and local business listings. Without a strong technical foundation, efforts in on-page and off-page SEO may be wasted.Why is technical SEO considered the "water" for a website?Technical SEO is analogous to the water a body needs for hydration because it addresses the foundational needs of your website. Just as water is essential for life, technical SEO is critical for a website's functionality and discoverability. It encompasses elements like fast page loading speeds (avoiding large image files), choosing the right hosting and server with sufficient bandwidth, and securing a unique domain name.What is the importance of a domain and hosting in the context of a website?A domain is your website's unique identification code, serving as the "key" that opens the door to your online property. It's an intellectual property that needs annual renewal, much like registering a business. Hosting provides the "land" where your website "house" is built, offering the server space and infrastructure for your site to exist and be accessible online.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

This week, we explore the trust recession, a growing skepticism among consumers toward brands, marketing tactics, and social media. As AI takes hold, inauthentic messaging becomes more obvious (and off-putting), small business owners are facing a major shift: flashy branding no longer works, and trust has become the most valuable currency. We unpack what the trust recession really means, why it's happening, and how you can adapt by leaning into authenticity, clarity, and genuine connection. From simplifying your message to showing up consistently and using storytelling to build real relationships, we cover actionable strategies to help you cut through the noise and build trust that lasts. If you're ready to stop performing and start connecting, this episode is for you. Let's dive in!

The success or failure of every real estate wholesaler comes down to one thing: generating motivated seller leads.. consistently! But with so many marketing options out there, it can be confusing! Should you start with cold calling, direct mail or go all in on one marketing strategy like pay per click? And if you do, what kind of ROI can you expect? Guys like Nick Perry built multi-million dollar wholesale operations by mastering just one marketing channel PPC (pay per click) and in this episode he explains why its worked so well for him, how it helped him build a robust wholesaling company and how he's scaled the business!Other Social Media channels: Subscribe to my main channel "Austin Zaback" https://www.youtube.com/c/AustinZabackSubscribe to my Podcast Channel "The Austin Zaback Show" https://www.youtube.com/c/TheAustinZabackShowFollow me on Social Media:https://www.instagram.com/austinzaback/https://www.tiktok.com/@austinzaback

In this back-to-basics episode (that we're now going to turn into a series called Molly's Must Haves) of The Found Podcast, we're diving into the real, raw, and refreshing marketing moves that have worked for me in 2025. I'm pulling back the curtain on my own strategy for Molly Knuth Media, revealing what's working, what I've let go of, and how you can apply these lessons to your own business. Whether you're in year one or year nine, this episode will help you rethink your approach and give you full permission to market in a way that feels good, grounded, and effective. Here's what we cover: Why 2025 has been a pivotal year for shifts in life, leadership, and marketing The importance of understanding the season of your business The best marketing moves I made this year (and what I quit doing) How to use AI (like ChatGPT!) the right way Why I'm doubling down on podcasting, email, and in-person connection What it means to lead ambitious women through authenticity, not algorithms Key Takeaways: Put your time, energy, and dollars where it makes the most sense for your goals. Let go of outdated rules — especially on social media. Use tools like AI to save time and start strong, not to replace your voice. Know what season your business is in so you can market accordingly. You don't need to be everywhere — just where it matters. Resources Mentioned: Founder's Field Notes email series Descript for podcast and video content ChatGPT and other AI tools for creative kickstarts Action Steps for Listeners: Audit your current marketing strategy: What's working? What's not? Identify what feels aligned and sustainable Give yourself permission to evolve Ready to reimagine your marketing? Tune in now and let's build something that feels really good. Sponsor Shoutout: Today's episode is brought to you by Hey Sister! — a one-day event created for rural women craving in-person connection, authentic conversation, and fresh inspiration for life and work in small towns. Happening Thursday, May 22, 2025, in Washington, Iowa with incredible speakers, hands-on activities, and tangible takeaways for your personal and professional life.

Social proof from your clients is important for building trust and credibility in a business. Reviews and testimonials from happy clients, while also being mindful of how and when, can be used to showcase the success and unique offerings of your business. This not only helps attract the right clients, but also addresses common pain points and frequently asked questions. Reviews can also serve as a helpful tool for evaluating and honing in on your strengths, showcasing your value, and even areas for improvement. We share our tips--and even what Liz wrote a client just this week--about how to lead your witness with authenticity!Have a question--click here to ask us.Want to be a part of our Designer Salary Survey? CLICK HERE to complete and once we compile the results we will send it directly to you!RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

If you've ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad's skepticism led to a revolutionary ROI dashboard.From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what's working. Whether you're a contractor or a marketing agency, this is the data clarity you've been craving.

Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that's hard to replicate. There's just something special about coming together, sharing ideas, and making connections that stick. That's why we are always encouraging solopreneurs to lean into hosting events. It's the perfect way to connect with your audience, build relationships, and show that human interaction is way more powerful than just another piece of content.So tune into this episode to find out more!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

I realize everyone who listens to How I Made It In Marketing is not a marketer, per se.Entrepreneurs also listen. Not native to our industry, so to speak, but you still need to know it well enough to get customers…so you can run your business and do whatever it is that you really are passionate about.Well take heart in a lesson from my next guest – everything is learnable. Even marketing. Even photo shoots.To hear the story behind that lesson, along with more lesson-filled stories, I sat down with Connor Swegle, CMO and Co-Founder, Priority Bicycles [https://www.prioritybicycles.com/]. Priority Bicycles started by raising $565,000 on KickStarter 11 years ago, and now has 35 models and fields 25,000 orders a year. Swegle manages four brands – including e-comm, omnichannel, advertising, and events – with a core nimble team of six.Lessons from what he madeEverything is learnableWhatever they said about lemons and lemonadeYour worst friend is still better than your best marketingYou can (and should) be yourselfPeople want your story – be brave enough to tell itYou are not aloneDiscussed in this episodeJoin us to learn how to craft a Customer-First Objective in Session #2 of MEC200: Design Your Offer [https://join.meclabsai.com/design-your-offer] on April 10th at 1 pm EDT (from MeclabsAI, MarketingSherpa's parent company).Creative Social Media Marketing: When to break the rules (podcast episode #129) [https://marketingsherpa.com/article/interview/creative-social]Strategic Advertising and Marketing: It's not what you make, it's what you make possible (podcast episode #117) [https://marketingsherpa.com/article/interview/strategic-advertising]Email Marketing: 3 award-winning lessons about relevance [https://sherpablog.marketingsherpa.com/email-marketing/email-awards-winners-relevance/]3 case studies of marketers that made a positive change in customers' lives (while getting results for their business) [https://marketingsherpa.com/article/case-study/positive-change-marketing-case-studies]Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://marketingsherpa.com/article/interview/content]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters]to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/ free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Is your marketing strategy setting you up for long-term freedom and flexibility, or are you stuck in a cycle of burnout? In this episode, I break down the best marketing strategies for 2025 that not only grow your business but also give you the time and energy to live life on your terms. Whether you're a solo practice owner, a group practice leader, or a therapist stepping into the creator space with coaching, courses, and retreats, I've got you covered. From the power of SEO to the undeniable impact of email marketing and funnels, I'll show you how to implement strategies that work for you—not the other way around. If you're tired of constantly chasing clients, feeling overwhelmed by social media, or wondering how to make your marketing efforts actually pay off, this episode is for you. I share my top predictions, real-life experiences, and practical steps to help you create a business that fuels your life—not one that drains it. Tune in to learn the marketing moves that will set you up for success and freedom in 2025 and beyond! Topics Covered in this Episode: 04:14 - The #1 long-term marketing strategy that works while you sleep 05:49 - Why most therapists are wasting time on Instagram (and what to do instead) 07:20 - The little-known trick that makes Google send clients straight to your practice 09:34 - The surprising ROI of email marketing—and how to use it to your advantage  12:16 - A freedom-based approach to marketing that avoids burnout and endless hustle 17:56 - How to build a funnel that brings clients to you instead of constantly chasing them 20:30 - The key mistake practice owners make that keeps them trapped in busywork If today's episode resonates with you and you're ready to take your marketing to the next level, check out my Practice Accelerator for step-by-step guidance on building a business that supports your freedom. This episode is sponsored by Alma. If you're looking to streamline the back end of your private practice—getting credentialed, attracting the right clients, and handling administrative support—Alma is the way to go. Find out more about Alma at helloalma.com/danielle.   Resources Mentioned: Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator Find out more about Alma here: helloalma.com/danielle

If you're looking to grow your business, then you need to know the best marketing secrets! In this episode we'll reveal the top strategies to help your business thrive. Join host NaRon Tillman on the 'Walk in Victory' podcast for a profound conversation with Jake Sucoff, a marketing expert and entrepreneur. They discuss the importance of understanding the 'why' behind pursuing entrepreneurship, and the critical pillars of marketing: brand, product marketing, and growth marketing. Using well-known examples like the Dallas Cowboys and Michael Jordan's branding, they delve into how to build sustainable brands and the impact of marketing mindset in an AI-driven age. Jake Sucoff shares his journey into entrepreneurship, the challenges of maintaining an agency, and the role of AI in modern marketing. The episode wraps up with advice for budding entrepreneurs on understanding their goals and the realities of the entrepreneurial lifestyle. Plus, just as Jake emphasizes the importance of a strong brand and marketing strategy for business growth, we believe in building a strong foundation of comfort and well-being for your entrepreneurial journey. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear designed to enhance your comfort and promote restful sleep – essential for strategic thinking and business success. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.Key Takeaways:Understanding the 'why' behind entrepreneurship.The critical pillars of marketing: brand, product marketing, and growth marketing.Building sustainable brands using real-world examples.The impact of marketing mindset in an AI-driven age.Jake Sucoff's entrepreneurial journey and agency challenges.The role of AI in modern marketing.Practical advice for budding entrepreneurs.Timestamps:00:00 Introduction to Entrepreneurship00:21 Welcome to Walk in Victory00:52 The Power of Branding: Dallas Cowboys Case Study04:07 Marketing and Mindset with Jake10:29 The Role of AI in Modern Marketing16:57 Jake's Entrepreneurial Journey25:14 The Power of Brand Identity26:58 Crafting a Marketable 'Why' for Small Businesses30:17 Overcoming Limiting Beliefs as an Entrepreneur32:25 Developing a Strong Marketing Strategy38:26 The Realities of Entrepreneurship39:52 Balancing Life and Business42:01 Advice for Aspiring Entrepreneurs46:03 The Importance of Fiction and Recommended Reads47:28 Final Thoughts and Call to ActionCall to Action:Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Join this conversation where Erin Gallardo, PT, DPT, NCS dives into Sarah King, PT, DPT's winding career as a mobile practice owner turned online entrepreneur turned Director of Marketing for 5 rehab clinics in TX. Sarah goes way back with NeuroCollaborative to the literal beginnings. We discussed how it came to be and why she decided to step aside when it became official. Sarah then discusses her journey with Invigorate, her own physical therapy and wellness practice specializing in Parkinson's disease. She describes the challenges of providing care within insurance limitations and the decision to become a mobile, cash-based practice then eventually serving in the online space for people with PD. Sarah openly shares the thought process that ultimately led her to shutting down Invigorate physical therapy and wellness. Following her intuition Sarah landed in a position at Spero Rehab, a multi-location practice in TX that offers a mix of neuro and orthopedic services. She highlights Spero's key marketing strategies and provides insights to anyone looking to grow their practice with more reliable tactics than word of mouth. Sarah also discusses Spero's partnerships with nonprofits like the Lone Star Paralysis Foundation, which have provided equipment and resources to better serve their neuro patients. She emphasizes the importance of collaboration and connection in the neurotherapy community and what that looks like as well as the key ingredients responsible for the growth of Spero.. Learn more about Spero Rehab at www.sperorehab.com Connect on IG: @sperorehab @sperorehabcentral @drsarahkingpt @gratefulpt  Episode 226: How to start and scale an outpatient neuro practice with Katie Bouchillon, OTR, CBIST, MCMT

In 2025, marketing feels like shouting into the abyss—every coach, consultant, and freelancer is vying for attention, but few are truly being heard. In this episode, Robin breaks down a proven marketing framework to help you rise above the noise, build real connections, and create long-term success. Key Takeaways:

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and this month, we're diving deep into marketing channels—the different pathways businesses use to connect with customers, promote products or services, and drive growth. Episode Summary: In this episode, we kick off our March series on marketing channels by exploring how to identify the best ones for your business. With countless options out there, selecting the right channels ensures your message reaches the right audience, at the right time—maximizing impact while avoiding wasted effort. You'll learn: ✅ The top 8 marketing channels to consider, including social media, email marketing, SEO, content marketing, in-person networking, print media, podcast guesting, and paid ads. ✅ Key factors to consider when choosing the right channels: understanding your target audience, defining clear goals, evaluating resources, and continuously refining your approach. ✅ How to create a well-rounded marketing strategy by combining multiple channels effectively. If you're looking to optimize your marketing approach and get better results, this episode is for you! Timestamps: (00:00) Welcome & Intro – Kicking off the March series on marketing channels (01:00) Why choosing the right marketing channel matters (02:00) 8 marketing channels to consider (11:00) How to identify the best channels for YOUR business (13:00) Phillipa's personal marketing strategy & key takeaways (14:00) Closing thoughts & what's next in the series Special Announcements & Links:

Podcasting isn't just a content channel—it's a direct path to authority, high-value networking, and lead generation. But does it make sense for every business? In this episode, I break down who should start a podcast—and who shouldn't—so you can make an informed decision before investing time and resources.A well-executed podcast builds trust with a highly engaged audience, attracts qualified leads who are already interested in your perspective, and creates organic opportunities for partnerships and sales conversations. It also increases visibility in search engines, making it easier to get discovered by media, event organizers, and other industry leaders.Timestamps: 00:00 Introduction to the benefits of podcasting 01:00 Establishing authority and search engine visibility 02:30 Audience engagement and loyalty in podcasting 04:00 The power of authenticity in podcasting 05:30 Podcasting as a lead generation tool 07:00 The networking benefits of having guests 08:30 How podcasting creates media and business opportunities 10:00 Who should consider starting a podcast 11:30 Business types that benefit most from podcasting 13:00 Local vs. national/global podcast strategies 14:30 Strategic considerations before launching a podcastRate, Review, & Follow on Apple Podcasts & SpotifyPlease consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts,click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.Connect with Christie Bilbreyhttp://www.christiebilbrey.comhello@christiebilbrey.com  LinkedIn: https://www.linkedin.com/in/christiebilbreyInstagram: https://instagram.com/christiebilbrey Grow Your Business as a Podcast Guest: https://bit.ly/pod-guestingCreate Your Buyer Persona: https://bit.ly/3H4Q2Hw 

Too many virtual assistants struggle with marketing because they feel like they have to present themselves in a certain way - like they have to be polished, super-professional, or more like someone else in their industry. But really, your best marketing strategy is authenticity. When you show up as yourself, you attract the right clients - the ones who actually align with your values and work style. In today's episode, we're going to talk about why authenticity matters, how to apply it to your marketing, and how being yourself can actually make marketing and attracting your best clients easier. I'll also give you some tips to take action on right away to help you market your business in a way that feels natural and comfortable. Being yourself in your marketing isn't just about making things easier for you. It's about building a business that feels aligned and attracts the right people. The clients who appreciate you, respect you, and want to work with you specifically. So, what's one way you can start showing up more authentically in your business today? Send me a message or comment—I'd love to hear from you! And if you are ready to get help with your VA business, definitely email me or DM me. I'm here to help. It's the only reason I'm here at all - to help you become a ridiculously good VA. And I wanted to leave you with a remind of today's quote: Be yourself. Everyone else is already taken. You are unique and you are amazing. There are clients out there that you are a perfect fit for - there are clients who really value you and need you. Go find them. Thanks for joining me today. I'm Tracey D'Aviero, The Confidence Coach for VAs - I'll see you next time!

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ Join Vince Gabriele in this exclusive episode as he sits down with three of the most outstanding gym owners in the industry—John Doherty, Giancarlo (G-Man), and TJ Lopez—who have been nominated for the highly anticipated Gym Owner of the Year Award at Gym Business Mania. In this high-energy discussion, these industry leaders share their journeys, challenges, and game-changing strategies that have led them to success. Key Topics Discussed:Scaling from One Gym to Multiple Locations – John and G-Man reveal the mindset and systems required to grow beyond a single gym.Mastering Sales for Explosive Growth – John shares insider sales tactics, including key questions that uncover client objections before they arise.Finding & Leading Facility Leaders – G-Man discusses how he builds winning teams and retains top talent.Balancing Adult & Athlete Programs – TJ breaks down how he transitioned from a sports-focused gym to a thriving dual-market facility.Becoming a Local Fitness Authority – TJ shares how he built his reputation and became a well-known figure in his community.The Power of Being in the Right Room – G-Man reflects on the impact of surrounding himself with top-tier gym owners.Pre-Sale Mastery for New Locations – John reveals the secrets to filling a gym before doors even open. This episode is packed with real-world strategies, mindset shifts, and actionable insights to help gym owners level up their business and build the gym of their dreams. Don't miss this inside look at what it takes to be a top-performing gym owner! Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ Join Vince Gabriele in this exclusive episode as he sits down with three of the most outstanding gym owners in the industry—John Doherty, Giancarlo (G-Man), and TJ Lopez—who have been nominated for the highly anticipated Gym Owner of the Year Award at Gym Business Mania. In this high-energy discussion, these industry leaders share their journeys, challenges, and game-changing strategies that have led them to success. Key Topics Discussed:Scaling from One Gym to Multiple Locations – John and G-Man reveal the mindset and systems required to grow beyond a single gym.Mastering Sales for Explosive Growth – John shares insider sales tactics, including key questions that uncover client objections before they arise.Finding & Leading Facility Leaders – G-Man discusses how he builds winning teams and retains top talent.Balancing Adult & Athlete Programs – TJ breaks down how he transitioned from a sports-focused gym to a thriving dual-market facility.Becoming a Local Fitness Authority – TJ shares how he built his reputation and became a well-known figure in his community.The Power of Being in the Right Room – G-Man reflects on the impact of surrounding himself with top-tier gym owners.Pre-Sale Mastery for New Locations – John reveals the secrets to filling a gym before doors even open. This episode is packed with real-world strategies, mindset shifts, and actionable insights to help gym owners level up their business and build the gym of their dreams.  Don't miss this inside look at what it takes to be a top-performing gym owner! Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

HoldCo Bros are back! In this episode, Nik and I are diving into marketing with a look at the "OG" internet marketing guru, Frank Kern. We talk about his 8-step sales process, from overwhelming with value to creating scarcity, and explore how these methods remain relevant in the AI age. We also talk about how to reverse engineer successful marketing funnels and the importance of copying what works, adapting it to your unique experiences, and how Frank Kern learned from the likes of Gary Halbert and Claude Hopkins. Finally, we discuss two AI investment strategies - the "cigarette butt" approach and a long-term view focusing on human interaction and authenticity, while also discussing the concept of rebundling and how what's old becomes new again. Learn more about Nik here: http://linktr.ee/cofoundersnikTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Origins of Internet Marketing and Frank Kern10:10 Frank Kern's Eight-Step Selling Process19:58 The Importance of Scarcity in Marketing30:10 Investment Strategies in the Age of AI

In this episode of Bankless, Samara Cohen, BlackRock's Chief Investment Officer of ETFs and Index Investments, discusses how ETFs and blockchain are revolutionizing finance. We explore Bitcoin and Ether ETFs as bridges between crypto and TradFi, blockchain's role in market modernization, and how ETFs enhance transparency and diversification. Cohen also shares insights on upcoming regulations and the importance of education in driving crypto adoption. ------

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Hey everyone, Thank you so much for listening to the podcast this year. We're counting down to 2025 w/ our top episodes of 2024. Today we're listening to Ep. 10. In this episode, I share my journey from selling baseball cards to launching WineLibrary.com and discuss how brands must adapt to stay relevant. We dive into the power of TikTok, influencers, and AI, exploring how these shape marketing and retail today. You'll hear why creative commerce and emerging talent are critical for success, along with tips on building authentic connections with your audience. This one's packed with insights to keep your brand ahead of the curve. Enjoy! I hope you enjoy this look back at one of our most impactful episodes of the year. Let's keep the momentum going into 2025!

Here's My #1 business growth prediction for the new year:There's huge momentum towards being authentic - showing up as a human being because people want to do business with people.The question is - how do you do it?I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint' Do you feel like you're spending way too much time on social media, trying to create content that will maybe get noticed?Are you devoting too much creative energy brainstorming captions and editing videos than doing what you're actually great at—coaching?It's exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.The Coaching-as-Marketing Blueprint changes all of that.This isn't about adding more to your plate. It's about letting your coaching sessions—the thing you're already amazing at—become your most powerful marketing tool.Imagine…You're no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.You're coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.People reach out to you, not because of a trendy post, but because they've already experienced the value of your coaching through your marketing.With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you're passionate about.Claim your spot!Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.If you liked this episode please leave us a 5 start review & share it with a friend!

Want to grow your home service business with proven marketing strategies? This episode brings together the best tips from industry pros, covering creative lead generation, building client trust, and optimizing your Google presence. Learn how to engage your community, craft effective email campaigns, and attract your ideal clients. Start applying these actionable strategies today to set your business up for success in 2025.   [00:00] Introduction to the episode [00:41] Balancing cost-effective lead generation methods with time investments [02:47] Using tools like automated review requests to enhance Google reviews [03:41] Building referral networks through realtors and networking events [05:05] The value of unique branding, such as creative signs and distinctive uniforms [05:32] Utilizing platforms like Facebook and Nextdoor for community engagement [07:38] Supporting local causes and events as part of branding efforts [09:24] Differentiating between branding and lead generation in marketing budgets [10:01] Joining networking groups like BNI to build referral partnerships [11:44] Optimizing Google listings with posts, photos, and detailed service descriptions [12:18] Structuring effective email campaigns, including newsletters and promotions [14:33] Using urgency and exclusivity to drive sales through email marketing [15:55] Addressing customer objections and questions in content to build trust [19:00] Claiming leadership in the market to enhance credibility [21:20] Investing in branded vehicles and uniforms for a cohesive professional image [24:20] Identifying ideal clients to tailor marketing and attract the right audience

ResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Watch the YouTube version of this episode HEREAre you a lawyer looking for more ways to gain traction for your business? In this episode of the Maximum Lawyer Podcast, Tyson Mutrux chats with Jeff Hampton, a seasoned legal professional and entrepreneur. They discuss innovative marketing strategies for lawyers, focusing on leveraging YouTube to generate leads.Youtube is a great tool that lawyers can benefit from when it comes to marketing. Youtube not only builds trust among viewers, but allows them to get to know you and what you are selling. Jeff provides some insight on how to gain a platform. For lawyers, it is important not to be narrow in your expertise. It is crucial to start narrow and provide information that you know well or is tied to your niche. Then as time goes on, broaden your scope and tie pop culture to your legal knowledge to keep the audience engaged.Jeff and Tyson chat about why personal branding is important to a successful channel. People follow people as opposed to businesses. When you brand yourself, people will connect with you more and you can foster better relationships. For Jeff, personal branding allowed him to take on more clients because followers would refer him to business opportunities, leading to more conversations later on and getting to know people better.Take a listen to learn more about leveraging Youtube as an attorney.02:10 Why YouTube?04:06 Tracking Leads from YouTube06:25 Engaging Video Content 07:52 Video Optimization Strategies 09:02 Building Authority through YouTube 13:16 Narrow vs. Broad Content Strategy14:21 Personal Branding vs. Firm Branding 17:36 Shorts vs. Long-form Videos24:42 Mistakes in Video Content Jeff's Tip: Get started with Youtube by using your to make phone videos, under 60 seconds to practice and gain comfort.Tyson's Tip: Use ChatGPT for organizing data and creating tables effectively.Connect with Jeff:Website Facebook Linkedin  Youtube X Tune in to today's episode and checkout the full show notes here. 

I'm HYPED for the debut of VeeFriends Cartoons, coming to YouTube TODAY, September 30th! My mission is to make people fall in love with the VeeFriends characters, and so I'm super pumped to share this huge step for the IP. We're teaming up with Moonbug, an industry leader in the kids' cartoons space, for a brand-new animated show! If you have youngsters in your life, this is for you! Sub up and tell a friend! Subscribe to the channel: garyvee.com/vfcartoons You can watch the first 3 episodes here: garyvee.com/cartoons Today's episode is a Q&A and a fireside chat I had at Palmer's Marketing and Sales Summit last year. I dive deep into the importance of having a solid social media marketing strategy, the new world of consumer attention and marketing. We also discussed AI and my thoughts on other emerging tech. This video is full of marketing tips to take your business to the next level, and I hope you enjoy it!