Podcasts about best marketing

I'm pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today's guest is a book marketing strategist. If book marketing feels like a never-ending to-do list, you're not alone. She works with nonfiction authors—especially business owners, coaches, and consultants—who want to grow their impact and income through their books without feeling like they've sold their soul to sales. Instead of chasing short-term accolades like bestseller status, she helps authors shift toward strategies that feel good and build long-term results: clarifying their message, deepening reader relationships, and building community around their ideas. Through her Buzzworthy Book Experience and signature BEES Marketing Method, she helps authors create visibility, authority, and income, with strategies that feel authentic, not exhausting. Her approach centers on simplicity and alignment with your values, whether you're launching your first book or reimagining your next move. Please join me in welcoming Judy Baker.  In this episode, we discuss the following:

Most gym owners start with a fitness passion, instead Sheetal started with a tech background and a  structured business plan, and it worked. He built three Club Pilates studios that together do over $100K/month with 50% profit margins and scaled without him onsite. In this episode, you'll hear how he built the system, sold the portfolio, and walked away with a multi-seven-figure exit. We break down the real numbers behind his sale, how “add-backs” boosted his valuation, why clean P&Ls attract better buyers, and how NPS helped him grow without ads. Whether you're building for freedom, scale, or a future exit, Sheetal's approach proves you don't need to be a fitness expert to run a wildly successful studio, you just need to think like a business owner and implement the right systems.      Chapters (00:00) Introduction (07:05) Scaling to A $100K/Month Portfolio   (11:10) Why Great Product Is the Best Marketing  (15:55) Using NPS and Online Reviews to Drive Growth   (23:12) Health Scare & When He Started Thinking About Selling  (27:24) Preparing for Exit: Financials, Add-Backs, Clean P&Ls    (36:01) Valuation Multiples: Portfolio Size & Profit Matter   (42:50) The Value Of Using A Broker vs. DIY Sale   (48:17) Why Future Gyms Must Adapt   Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

Search Engine Optimization (SEO) Fundamentals: On Page SEO, Off-Page SEO, and Technical SEO for Best Marketing Visibility on Search Algorithms with SEO Expert, ⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode on "SEO Fundamentals", Favour discusses the critical role of Search Engine Optimization (SEO) in online visibility for business growth and long-term sustainability, emphasizing on-page, off-page, and technical SEO. Favour highlights that technical SEO is the foundation, ensuring a website's optimal performance through aspects like fast page loading, robust hosting, and proper domain management. The conversation also touches upon the importance of website traffic as the "lifeblood" of a business, distinguishing between mere impressions (people viewing) and conversions (people taking action), which is greatly influenced by strategic content creation and the effective use of analytics tools like Google Search Console. Ultimately, the discussion stresses that understanding and implementing these SEO fundamentals is crucial for any online business to succeed and avoid wasted effort.Frequently Asked Questions about Online Presence and SEOWhat are the core components of effective SEO?Effective SEO is built upon three fundamental pillars: on-page, off-page, and technical SEO. Technical SEO acts as the essential foundation, much like water hydrating a body, ensuring your website's health and functionality. This includes aspects like page load speed, server performance, robust hosting, and a properly configured domain. On-page SEO involves optimizing elements directly on your website, such as content, keywords, and internal linking. Off-page SEO focuses on external factors that boost your website's authority, such as backlinks, social media presence, and local business listings. Without a strong technical foundation, efforts in on-page and off-page SEO may be wasted.Why is technical SEO considered the "water" for a website?Technical SEO is analogous to the water a body needs for hydration because it addresses the foundational needs of your website. Just as water is essential for life, technical SEO is critical for a website's functionality and discoverability. It encompasses elements like fast page loading speeds (avoiding large image files), choosing the right hosting and server with sufficient bandwidth, and securing a unique domain name.What is the importance of a domain and hosting in the context of a website?A domain is your website's unique identification code, serving as the "key" that opens the door to your online property. It's an intellectual property that needs annual renewal, much like registering a business. Hosting provides the "land" where your website "house" is built, offering the server space and infrastructure for your site to exist and be accessible online.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

In this episode, Liam sits down with returning guest Diyari, a book writing mentor, to have a real conversation about what it takes to become an author and why writing a book might be one of the most valuable things you can do for yourself and your business.Liam shares what it was actually like to write his book — the process, the challenges, and the impact it's had since publishing. From personal growth to business credibility, he breaks down what's changed since becoming an author.Diyari brings a practical and honest perspective to the table, drawing on his experience helping others write and publish their own books. He offers clear advice on where to start, how to stay on track, and why so many people get stuck along the way.If you've ever thought about writing a book but weren't sure how to start, or why you even should, this is the episode for you.Want in on the property action? Join one of our FREE game-changing events! Hit the link and let's make things happen! - https://www.assetsforlife.uk/optin69htrmle Hosted on Acast. See acast.com/privacy for more information.

This week, we explore the trust recession, a growing skepticism among consumers toward brands, marketing tactics, and social media. As AI takes hold, inauthentic messaging becomes more obvious (and off-putting), small business owners are facing a major shift: flashy branding no longer works, and trust has become the most valuable currency. We unpack what the trust recession really means, why it's happening, and how you can adapt by leaning into authenticity, clarity, and genuine connection. From simplifying your message to showing up consistently and using storytelling to build real relationships, we cover actionable strategies to help you cut through the noise and build trust that lasts. If you're ready to stop performing and start connecting, this episode is for you. Let's dive in!

The success or failure of every real estate wholesaler comes down to one thing: generating motivated seller leads.. consistently! But with so many marketing options out there, it can be confusing! Should you start with cold calling, direct mail or go all in on one marketing strategy like pay per click? And if you do, what kind of ROI can you expect? Guys like Nick Perry built multi-million dollar wholesale operations by mastering just one marketing channel PPC (pay per click) and in this episode he explains why its worked so well for him, how it helped him build a robust wholesaling company and how he's scaled the business!Other Social Media channels: Subscribe to my main channel "Austin Zaback" https://www.youtube.com/c/AustinZabackSubscribe to my Podcast Channel "The Austin Zaback Show" https://www.youtube.com/c/TheAustinZabackShowFollow me on Social Media:https://www.instagram.com/austinzaback/https://www.tiktok.com/@austinzaback

In this back-to-basics episode (that we're now going to turn into a series called Molly's Must Haves) of The Found Podcast, we're diving into the real, raw, and refreshing marketing moves that have worked for me in 2025. I'm pulling back the curtain on my own strategy for Molly Knuth Media, revealing what's working, what I've let go of, and how you can apply these lessons to your own business. Whether you're in year one or year nine, this episode will help you rethink your approach and give you full permission to market in a way that feels good, grounded, and effective. Here's what we cover: Why 2025 has been a pivotal year for shifts in life, leadership, and marketing The importance of understanding the season of your business The best marketing moves I made this year (and what I quit doing) How to use AI (like ChatGPT!) the right way Why I'm doubling down on podcasting, email, and in-person connection What it means to lead ambitious women through authenticity, not algorithms Key Takeaways: Put your time, energy, and dollars where it makes the most sense for your goals. Let go of outdated rules — especially on social media. Use tools like AI to save time and start strong, not to replace your voice. Know what season your business is in so you can market accordingly. You don't need to be everywhere — just where it matters. Resources Mentioned: Founder's Field Notes email series Descript for podcast and video content ChatGPT and other AI tools for creative kickstarts Action Steps for Listeners: Audit your current marketing strategy: What's working? What's not? Identify what feels aligned and sustainable Give yourself permission to evolve Ready to reimagine your marketing? Tune in now and let's build something that feels really good. Sponsor Shoutout: Today's episode is brought to you by Hey Sister! — a one-day event created for rural women craving in-person connection, authentic conversation, and fresh inspiration for life and work in small towns. Happening Thursday, May 22, 2025, in Washington, Iowa with incredible speakers, hands-on activities, and tangible takeaways for your personal and professional life.

Social proof from your clients is important for building trust and credibility in a business. Reviews and testimonials from happy clients, while also being mindful of how and when, can be used to showcase the success and unique offerings of your business. This not only helps attract the right clients, but also addresses common pain points and frequently asked questions. Reviews can also serve as a helpful tool for evaluating and honing in on your strengths, showcasing your value, and even areas for improvement. We share our tips--and even what Liz wrote a client just this week--about how to lead your witness with authenticity!Have a question--click here to ask us.Want to be a part of our Designer Salary Survey? CLICK HERE to complete and once we compile the results we will send it directly to you!RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

If you've ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad's skepticism led to a revolutionary ROI dashboard.From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what's working. Whether you're a contractor or a marketing agency, this is the data clarity you've been craving.

Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that's hard to replicate. There's just something special about coming together, sharing ideas, and making connections that stick. That's why we are always encouraging solopreneurs to lean into hosting events. It's the perfect way to connect with your audience, build relationships, and show that human interaction is way more powerful than just another piece of content.So tune into this episode to find out more!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

I realize everyone who listens to How I Made It In Marketing is not a marketer, per se.Entrepreneurs also listen. Not native to our industry, so to speak, but you still need to know it well enough to get customers…so you can run your business and do whatever it is that you really are passionate about.Well take heart in a lesson from my next guest – everything is learnable. Even marketing. Even photo shoots.To hear the story behind that lesson, along with more lesson-filled stories, I sat down with Connor Swegle, CMO and Co-Founder, Priority Bicycles [https://www.prioritybicycles.com/]. Priority Bicycles started by raising $565,000 on KickStarter 11 years ago, and now has 35 models and fields 25,000 orders a year. Swegle manages four brands – including e-comm, omnichannel, advertising, and events – with a core nimble team of six.Lessons from what he madeEverything is learnableWhatever they said about lemons and lemonadeYour worst friend is still better than your best marketingYou can (and should) be yourselfPeople want your story – be brave enough to tell itYou are not aloneDiscussed in this episodeJoin us to learn how to craft a Customer-First Objective in Session #2 of MEC200: Design Your Offer [https://join.meclabsai.com/design-your-offer] on April 10th at 1 pm EDT (from MeclabsAI, MarketingSherpa's parent company).Creative Social Media Marketing: When to break the rules (podcast episode #129) [https://marketingsherpa.com/article/interview/creative-social]Strategic Advertising and Marketing: It's not what you make, it's what you make possible (podcast episode #117) [https://marketingsherpa.com/article/interview/strategic-advertising]Email Marketing: 3 award-winning lessons about relevance [https://sherpablog.marketingsherpa.com/email-marketing/email-awards-winners-relevance/]3 case studies of marketers that made a positive change in customers' lives (while getting results for their business) [https://marketingsherpa.com/article/case-study/positive-change-marketing-case-studies]Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://marketingsherpa.com/article/interview/content]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters]to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/ free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Is your marketing strategy setting you up for long-term freedom and flexibility, or are you stuck in a cycle of burnout? In this episode, I break down the best marketing strategies for 2025 that not only grow your business but also give you the time and energy to live life on your terms. Whether you're a solo practice owner, a group practice leader, or a therapist stepping into the creator space with coaching, courses, and retreats, I've got you covered. From the power of SEO to the undeniable impact of email marketing and funnels, I'll show you how to implement strategies that work for you—not the other way around. If you're tired of constantly chasing clients, feeling overwhelmed by social media, or wondering how to make your marketing efforts actually pay off, this episode is for you. I share my top predictions, real-life experiences, and practical steps to help you create a business that fuels your life—not one that drains it. Tune in to learn the marketing moves that will set you up for success and freedom in 2025 and beyond! Topics Covered in this Episode: 04:14 - The #1 long-term marketing strategy that works while you sleep 05:49 - Why most therapists are wasting time on Instagram (and what to do instead) 07:20 - The little-known trick that makes Google send clients straight to your practice 09:34 - The surprising ROI of email marketing—and how to use it to your advantage  12:16 - A freedom-based approach to marketing that avoids burnout and endless hustle 17:56 - How to build a funnel that brings clients to you instead of constantly chasing them 20:30 - The key mistake practice owners make that keeps them trapped in busywork If today's episode resonates with you and you're ready to take your marketing to the next level, check out my Practice Accelerator for step-by-step guidance on building a business that supports your freedom. This episode is sponsored by Alma. If you're looking to streamline the back end of your private practice—getting credentialed, attracting the right clients, and handling administrative support—Alma is the way to go. Find out more about Alma at helloalma.com/danielle.   Resources Mentioned: Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator Find out more about Alma here: helloalma.com/danielle

If you're looking to grow your business, then you need to know the best marketing secrets! In this episode we'll reveal the top strategies to help your business thrive. Join host NaRon Tillman on the 'Walk in Victory' podcast for a profound conversation with Jake Sucoff, a marketing expert and entrepreneur. They discuss the importance of understanding the 'why' behind pursuing entrepreneurship, and the critical pillars of marketing: brand, product marketing, and growth marketing. Using well-known examples like the Dallas Cowboys and Michael Jordan's branding, they delve into how to build sustainable brands and the impact of marketing mindset in an AI-driven age. Jake Sucoff shares his journey into entrepreneurship, the challenges of maintaining an agency, and the role of AI in modern marketing. The episode wraps up with advice for budding entrepreneurs on understanding their goals and the realities of the entrepreneurial lifestyle. Plus, just as Jake emphasizes the importance of a strong brand and marketing strategy for business growth, we believe in building a strong foundation of comfort and well-being for your entrepreneurial journey. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear designed to enhance your comfort and promote restful sleep – essential for strategic thinking and business success. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.Key Takeaways:Understanding the 'why' behind entrepreneurship.The critical pillars of marketing: brand, product marketing, and growth marketing.Building sustainable brands using real-world examples.The impact of marketing mindset in an AI-driven age.Jake Sucoff's entrepreneurial journey and agency challenges.The role of AI in modern marketing.Practical advice for budding entrepreneurs.Timestamps:00:00 Introduction to Entrepreneurship00:21 Welcome to Walk in Victory00:52 The Power of Branding: Dallas Cowboys Case Study04:07 Marketing and Mindset with Jake10:29 The Role of AI in Modern Marketing16:57 Jake's Entrepreneurial Journey25:14 The Power of Brand Identity26:58 Crafting a Marketable 'Why' for Small Businesses30:17 Overcoming Limiting Beliefs as an Entrepreneur32:25 Developing a Strong Marketing Strategy38:26 The Realities of Entrepreneurship39:52 Balancing Life and Business42:01 Advice for Aspiring Entrepreneurs46:03 The Importance of Fiction and Recommended Reads47:28 Final Thoughts and Call to ActionCall to Action:Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Join this conversation where Erin Gallardo, PT, DPT, NCS dives into Sarah King, PT, DPT's winding career as a mobile practice owner turned online entrepreneur turned Director of Marketing for 5 rehab clinics in TX. Sarah goes way back with NeuroCollaborative to the literal beginnings. We discussed how it came to be and why she decided to step aside when it became official. Sarah then discusses her journey with Invigorate, her own physical therapy and wellness practice specializing in Parkinson's disease. She describes the challenges of providing care within insurance limitations and the decision to become a mobile, cash-based practice then eventually serving in the online space for people with PD. Sarah openly shares the thought process that ultimately led her to shutting down Invigorate physical therapy and wellness. Following her intuition Sarah landed in a position at Spero Rehab, a multi-location practice in TX that offers a mix of neuro and orthopedic services. She highlights Spero's key marketing strategies and provides insights to anyone looking to grow their practice with more reliable tactics than word of mouth. Sarah also discusses Spero's partnerships with nonprofits like the Lone Star Paralysis Foundation, which have provided equipment and resources to better serve their neuro patients. She emphasizes the importance of collaboration and connection in the neurotherapy community and what that looks like as well as the key ingredients responsible for the growth of Spero.. Learn more about Spero Rehab at www.sperorehab.com Connect on IG: @sperorehab @sperorehabcentral @drsarahkingpt @gratefulpt  Episode 226: How to start and scale an outpatient neuro practice with Katie Bouchillon, OTR, CBIST, MCMT

In 2025, marketing feels like shouting into the abyss—every coach, consultant, and freelancer is vying for attention, but few are truly being heard. In this episode, Robin breaks down a proven marketing framework to help you rise above the noise, build real connections, and create long-term success. Key Takeaways:

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and this month, we're diving deep into marketing channels—the different pathways businesses use to connect with customers, promote products or services, and drive growth. Episode Summary: In this episode, we kick off our March series on marketing channels by exploring how to identify the best ones for your business. With countless options out there, selecting the right channels ensures your message reaches the right audience, at the right time—maximizing impact while avoiding wasted effort. You'll learn: ✅ The top 8 marketing channels to consider, including social media, email marketing, SEO, content marketing, in-person networking, print media, podcast guesting, and paid ads. ✅ Key factors to consider when choosing the right channels: understanding your target audience, defining clear goals, evaluating resources, and continuously refining your approach. ✅ How to create a well-rounded marketing strategy by combining multiple channels effectively. If you're looking to optimize your marketing approach and get better results, this episode is for you! Timestamps: (00:00) Welcome & Intro – Kicking off the March series on marketing channels (01:00) Why choosing the right marketing channel matters (02:00) 8 marketing channels to consider (11:00) How to identify the best channels for YOUR business (13:00) Phillipa's personal marketing strategy & key takeaways (14:00) Closing thoughts & what's next in the series Special Announcements & Links:

Podcasting isn't just a content channel—it's a direct path to authority, high-value networking, and lead generation. But does it make sense for every business? In this episode, I break down who should start a podcast—and who shouldn't—so you can make an informed decision before investing time and resources.A well-executed podcast builds trust with a highly engaged audience, attracts qualified leads who are already interested in your perspective, and creates organic opportunities for partnerships and sales conversations. It also increases visibility in search engines, making it easier to get discovered by media, event organizers, and other industry leaders.Timestamps: 00:00 Introduction to the benefits of podcasting 01:00 Establishing authority and search engine visibility 02:30 Audience engagement and loyalty in podcasting 04:00 The power of authenticity in podcasting 05:30 Podcasting as a lead generation tool 07:00 The networking benefits of having guests 08:30 How podcasting creates media and business opportunities 10:00 Who should consider starting a podcast 11:30 Business types that benefit most from podcasting 13:00 Local vs. national/global podcast strategies 14:30 Strategic considerations before launching a podcastRate, Review, & Follow on Apple Podcasts & SpotifyPlease consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts,click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.Connect with Christie Bilbreyhttp://www.christiebilbrey.comhello@christiebilbrey.com  LinkedIn: https://www.linkedin.com/in/christiebilbreyInstagram: https://instagram.com/christiebilbrey Grow Your Business as a Podcast Guest: https://bit.ly/pod-guestingCreate Your Buyer Persona: https://bit.ly/3H4Q2Hw 

A panel of insurance marketing experts discuss innovative and evolving applications of data and predictive analytics in marketing and highlight key metrics and ratios that insurance marketers should understand to communicate effectively with their peers and stakeholders. This was a joint presentation of the Insurance Marketing & Communications Association (IMCA) and AM Best. (Event Date: January 24, 2025)

Too many virtual assistants struggle with marketing because they feel like they have to present themselves in a certain way - like they have to be polished, super-professional, or more like someone else in their industry. But really, your best marketing strategy is authenticity. When you show up as yourself, you attract the right clients - the ones who actually align with your values and work style. In today's episode, we're going to talk about why authenticity matters, how to apply it to your marketing, and how being yourself can actually make marketing and attracting your best clients easier. I'll also give you some tips to take action on right away to help you market your business in a way that feels natural and comfortable. Being yourself in your marketing isn't just about making things easier for you. It's about building a business that feels aligned and attracts the right people. The clients who appreciate you, respect you, and want to work with you specifically. So, what's one way you can start showing up more authentically in your business today? Send me a message or comment—I'd love to hear from you! And if you are ready to get help with your VA business, definitely email me or DM me. I'm here to help. It's the only reason I'm here at all - to help you become a ridiculously good VA. And I wanted to leave you with a remind of today's quote: Be yourself. Everyone else is already taken. You are unique and you are amazing. There are clients out there that you are a perfect fit for - there are clients who really value you and need you. Go find them. Thanks for joining me today. I'm Tracey D'Aviero, The Confidence Coach for VAs - I'll see you next time!

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ Join Vince Gabriele in this exclusive episode as he sits down with three of the most outstanding gym owners in the industry—John Doherty, Giancarlo (G-Man), and TJ Lopez—who have been nominated for the highly anticipated Gym Owner of the Year Award at Gym Business Mania. In this high-energy discussion, these industry leaders share their journeys, challenges, and game-changing strategies that have led them to success. Key Topics Discussed:Scaling from One Gym to Multiple Locations – John and G-Man reveal the mindset and systems required to grow beyond a single gym.Mastering Sales for Explosive Growth – John shares insider sales tactics, including key questions that uncover client objections before they arise.Finding & Leading Facility Leaders – G-Man discusses how he builds winning teams and retains top talent.Balancing Adult & Athlete Programs – TJ breaks down how he transitioned from a sports-focused gym to a thriving dual-market facility.Becoming a Local Fitness Authority – TJ shares how he built his reputation and became a well-known figure in his community.The Power of Being in the Right Room – G-Man reflects on the impact of surrounding himself with top-tier gym owners.Pre-Sale Mastery for New Locations – John reveals the secrets to filling a gym before doors even open. This episode is packed with real-world strategies, mindset shifts, and actionable insights to help gym owners level up their business and build the gym of their dreams. Don't miss this inside look at what it takes to be a top-performing gym owner! Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ Join Vince Gabriele in this exclusive episode as he sits down with three of the most outstanding gym owners in the industry—John Doherty, Giancarlo (G-Man), and TJ Lopez—who have been nominated for the highly anticipated Gym Owner of the Year Award at Gym Business Mania. In this high-energy discussion, these industry leaders share their journeys, challenges, and game-changing strategies that have led them to success. Key Topics Discussed:Scaling from One Gym to Multiple Locations – John and G-Man reveal the mindset and systems required to grow beyond a single gym.Mastering Sales for Explosive Growth – John shares insider sales tactics, including key questions that uncover client objections before they arise.Finding & Leading Facility Leaders – G-Man discusses how he builds winning teams and retains top talent.Balancing Adult & Athlete Programs – TJ breaks down how he transitioned from a sports-focused gym to a thriving dual-market facility.Becoming a Local Fitness Authority – TJ shares how he built his reputation and became a well-known figure in his community.The Power of Being in the Right Room – G-Man reflects on the impact of surrounding himself with top-tier gym owners.Pre-Sale Mastery for New Locations – John reveals the secrets to filling a gym before doors even open. This episode is packed with real-world strategies, mindset shifts, and actionable insights to help gym owners level up their business and build the gym of their dreams.  Don't miss this inside look at what it takes to be a top-performing gym owner! Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

In this episode, I'm diving into why teaching is the ultimate marketing strategy for 2025. I walk you through a 40-minute creative process to brainstorm workshop ideas, outline a basic curriculum, and even create a landing page in minutes. Plus, I share my proven formula for filling workshops—a simple yet powerful email strategy that keeps your audience engaged and drives sign-ups. If you're ready to teach more, grow your impact, and boost your income, this episode will give you the exact steps to make it happen. Listen in and start taking action today!

HoldCo Bros are back! In this episode, Nik and I are diving into marketing with a look at the "OG" internet marketing guru, Frank Kern. We talk about his 8-step sales process, from overwhelming with value to creating scarcity, and explore how these methods remain relevant in the AI age. We also talk about how to reverse engineer successful marketing funnels and the importance of copying what works, adapting it to your unique experiences, and how Frank Kern learned from the likes of Gary Halbert and Claude Hopkins. Finally, we discuss two AI investment strategies - the "cigarette butt" approach and a long-term view focusing on human interaction and authenticity, while also discussing the concept of rebundling and how what's old becomes new again. Learn more about Nik here: http://linktr.ee/cofoundersnikTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Origins of Internet Marketing and Frank Kern10:10 Frank Kern's Eight-Step Selling Process19:58 The Importance of Scarcity in Marketing30:10 Investment Strategies in the Age of AI

If the TikTok ban has proven anything, it's that marketing for your business needs to go beyond social media.But based on the astrology of 2025, this is the year for major changes in the way we build, grow, and scale our online business comes to pass.Listen to this episode of the Strategic Magic podcast to learn the top 3 marketing strategies to use to market your business outside of traditional social media platforms.

In this episode of Bankless, Samara Cohen, BlackRock's Chief Investment Officer of ETFs and Index Investments, discusses how ETFs and blockchain are revolutionizing finance. We explore Bitcoin and Ether ETFs as bridges between crypto and TradFi, blockchain's role in market modernization, and how ETFs enhance transparency and diversification. Cohen also shares insights on upcoming regulations and the importance of education in driving crypto adoption. ------

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How can you be more honest? This is from an IG live I did sharing my heart, it's full cringe, might delete later kinda shit BUT WE NEED MORE OF THIS ONLINE. How can you be more honest? Not just in your marketing to build connection and trust with your people, but also with yourself? How can you be more honest to find radical truth in the stories and beliefs you're attaching to? How can you be more honest to widen your context and hold space for the duality of 2 possibilities to exist at the same time? How can you be more honest to break free from limiting beliefs and disrupt patterns keeping you in the same loops? .COME UNDONE WITH ME! UNDONE - 3 month virtual retreat for coaches, doulas and spiritual entrepreneurs done following other people's rules for success and ready to break free from the learned limitations dimming their light This isn't more biz strategy, it's self love mastery and nervous system rewiring so your self concept matches the wild desires that are planted on your heart. At the time of writing this, 19 spots remain Doors close Wednesday Jan 8 and we begin our journey together with the full moon on Jan 13 Details and sign up HERE | faq HERE

Hey everyone, Thank you so much for listening to the podcast this year. We're counting down to 2025 w/ our top episodes of 2024. Today we're listening to Ep. 10. In this episode, I share my journey from selling baseball cards to launching WineLibrary.com and discuss how brands must adapt to stay relevant. We dive into the power of TikTok, influencers, and AI, exploring how these shape marketing and retail today. You'll hear why creative commerce and emerging talent are critical for success, along with tips on building authentic connections with your audience. This one's packed with insights to keep your brand ahead of the curve. Enjoy! I hope you enjoy this look back at one of our most impactful episodes of the year. Let's keep the momentum going into 2025!

Here's My #1 business growth prediction for the new year:There's huge momentum towards being authentic - showing up as a human being because people want to do business with people.The question is - how do you do it?I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint' Do you feel like you're spending way too much time on social media, trying to create content that will maybe get noticed?Are you devoting too much creative energy brainstorming captions and editing videos than doing what you're actually great at—coaching?It's exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.The Coaching-as-Marketing Blueprint changes all of that.This isn't about adding more to your plate. It's about letting your coaching sessions—the thing you're already amazing at—become your most powerful marketing tool.Imagine…You're no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.You're coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.People reach out to you, not because of a trendy post, but because they've already experienced the value of your coaching through your marketing.With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you're passionate about.Claim your spot!Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.If you liked this episode please leave us a 5 start review & share it with a friend!

Want to grow your home service business with proven marketing strategies? This episode brings together the best tips from industry pros, covering creative lead generation, building client trust, and optimizing your Google presence. Learn how to engage your community, craft effective email campaigns, and attract your ideal clients. Start applying these actionable strategies today to set your business up for success in 2025.   [00:00] Introduction to the episode [00:41] Balancing cost-effective lead generation methods with time investments [02:47] Using tools like automated review requests to enhance Google reviews [03:41] Building referral networks through realtors and networking events [05:05] The value of unique branding, such as creative signs and distinctive uniforms [05:32] Utilizing platforms like Facebook and Nextdoor for community engagement [07:38] Supporting local causes and events as part of branding efforts [09:24] Differentiating between branding and lead generation in marketing budgets [10:01] Joining networking groups like BNI to build referral partnerships [11:44] Optimizing Google listings with posts, photos, and detailed service descriptions [12:18] Structuring effective email campaigns, including newsletters and promotions [14:33] Using urgency and exclusivity to drive sales through email marketing [15:55] Addressing customer objections and questions in content to build trust [19:00] Claiming leadership in the market to enhance credibility [21:20] Investing in branded vehicles and uniforms for a cohesive professional image [24:20] Identifying ideal clients to tailor marketing and attract the right audience

Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that's hard to replicate. There's just something special about coming together, sharing ideas, and making connections that stick. That's why we are always encouraging solopreneurs to lean into hosting events. It's the perfect way to connect with your audience, build relationships, and show that human interaction is way more powerful than just another piece of content.So tune into this episode to find out more!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resourcesIn today's episode, I'm joined by Samantha Mellone, the founder of Coco Marketing, to delve into the best marketing strategies for fashion brands. Samantha shares her journey from working in marketing for companies like Macy's and Deva Curl to establishing an agency that champions women and BIPOC entrepreneurs. Samantha shares the importance of, foundational marketing, and diversified approaches across channels. With practical tips on PR, celebrity endorsements, and retail strategies. This episode is a must for designers looking to enhance their brand's visibility and succeed in a competitive market. Hosted on Acast. See acast.com/privacy for more information.

ResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

BEST MARKETING SIGNS OF THE 90's? by Two Men On

Watch the YouTube version of this episode HEREAre you a lawyer looking for more ways to gain traction for your business? In this episode of the Maximum Lawyer Podcast, Tyson Mutrux chats with Jeff Hampton, a seasoned legal professional and entrepreneur. They discuss innovative marketing strategies for lawyers, focusing on leveraging YouTube to generate leads.Youtube is a great tool that lawyers can benefit from when it comes to marketing. Youtube not only builds trust among viewers, but allows them to get to know you and what you are selling. Jeff provides some insight on how to gain a platform. For lawyers, it is important not to be narrow in your expertise. It is crucial to start narrow and provide information that you know well or is tied to your niche. Then as time goes on, broaden your scope and tie pop culture to your legal knowledge to keep the audience engaged.Jeff and Tyson chat about why personal branding is important to a successful channel. People follow people as opposed to businesses. When you brand yourself, people will connect with you more and you can foster better relationships. For Jeff, personal branding allowed him to take on more clients because followers would refer him to business opportunities, leading to more conversations later on and getting to know people better.Take a listen to learn more about leveraging Youtube as an attorney.02:10 Why YouTube?04:06 Tracking Leads from YouTube06:25 Engaging Video Content 07:52 Video Optimization Strategies 09:02 Building Authority through YouTube 13:16 Narrow vs. Broad Content Strategy14:21 Personal Branding vs. Firm Branding 17:36 Shorts vs. Long-form Videos24:42 Mistakes in Video Content Jeff's Tip: Get started with Youtube by using your to make phone videos, under 60 seconds to practice and gain comfort.Tyson's Tip: Use ChatGPT for organizing data and creating tables effectively.Connect with Jeff:Website Facebook Linkedin  Youtube X Tune in to today's episode and checkout the full show notes here. 

Feel like your mastermind isn't growing even though you are working so hard? This one marketing shift could change everything.If you're running a mastermind and feeling like it's not growing as fast as you'd like, you're in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tactics out there. But it doesn't have to be overwhelming. Whether you're experimenting with email marketing, live events, or Instagram stories, the key is figuring out what works best for you, your strengths, and the unique value your mastermind brings.In this episode, we'll dive into how you can choose the marketing strategy that aligns with your vision and goals—with real-world insights from the six experienced mastermind hosts that I interviewed. From leveraging referrals to running Facebook ads to organic methods, there's no one-size-fits-all answer. Tune in to get clarity on which approach could help take your mastermind to the next level. Let's talk about growing your mastermind in a way that feels both authentic and effective.[0:01:30] - What a mastermind group actually is[0:03:30] - Different ways to market a mastermind:[0:07:30] - Pros and cons of rolling enrollment vs. launch model for masterminds[0:12:38] - Factors to consider when choosing between rolling enrollment and launch model[0:13:15] - Common problems masterminds address in your copyEPISODES AND LINKS MENTIONED:A mastermind is defined as a group that gathers “like-minded professionals to get peer support, brainstorm ideas, and create accountability,” according to Science of People. THANK YOU TO OUR GUEST CONTRIBUTORS:Kate KordsmeierLauren ArmstrongJess JoswickTricia DegeDallas TraversSelina FengCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/the-best-marketing-strategy-for-your-mastermind-group-to-go-from-slow-to-sold-outIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

I'm HYPED for the debut of VeeFriends Cartoons, coming to YouTube TODAY, September 30th! My mission is to make people fall in love with the VeeFriends characters, and so I'm super pumped to share this huge step for the IP. We're teaming up with Moonbug, an industry leader in the kids' cartoons space, for a brand-new animated show! If you have youngsters in your life, this is for you! Sub up and tell a friend! Subscribe to the channel: garyvee.com/vfcartoons You can watch the first 3 episodes here: garyvee.com/cartoons Today's episode is a Q&A and a fireside chat I had at Palmer's Marketing and Sales Summit last year. I dive deep into the importance of having a solid social media marketing strategy, the new world of consumer attention and marketing. We also discussed AI and my thoughts on other emerging tech. This video is full of marketing tips to take your business to the next level, and I hope you enjoy it!

Discover the 4 biggest marketing wins that generated leads and new business for my firm, so you can apply the lessons to your own business.

In this month's episode of Reaching More Readers, Holly Greenland shares new research suggesting that financial investments in marketing do pay off for many self-published authors. But where should you make those marketing investments, and how can you ensure you're spending wisely? Dale L. Roberts and Holly discuss their views and experiences, offering practical tips to help you make informed decisions. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale's inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube Holly Greenland is a self-published author, content writer and strategic communications consultant. She has worked in marketing and communications for nearly twenty years, including at the BBC, UK Parliament, and award-winning agency Social & Local. Holly is currently completing a Publishing PhD with Kingston University in London, investigating the factors that increase the likelihood of indie author success. Find out more about Holly's writing on her website or connect on LinkedIn.

If you've been considering outsourcing your marketing to an outside professional, but you're not sure WHO to trust to take your business to the next level- this one's for you! As the CEO of a full-service marketing agency, I've had many clients share their horror stories from working with other marketing “professionals” and the red flags they missed before hiring them. As someone who has been in this industry for over 20 years, I wanted to help you understand what to look for in a marketing agency. And stay until the end because I will give you the top 10 questions to ask a marketing agency before you sign a contract. Let's get into it. Content Overview

In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Prashant Mahajan, Founder and CEO of Zeta.io, a platform allowing product teams to collaborate and manage their products. They discuss the importance of customer feedback in product development, how AI is changing the game, and practical strategies for prioritizing customer input.

If you think a recession means you should pull back on marketing, think again. Paul Lemberg shares why now more than ever is the time to go all in. Paul has consulted with Fortune 100 companies like Cisco, Adobe, IBM, Goldman Sachs, and JP Morgan/Chase, but his true passion is helping small business owners and CEOs double and triple their profits, sometimes growing their companies more than 10-fold. Over the last few years, Paul's one-on-one small business clients, who range in size from brand-new startups to companies with around $20 million in sales, have profited by more than $550 million in bankable, put-in-your-pocket cash: the equivalent of billions in extra sales. Paul became an entrepreneur at 27. He sold his first company for just under $9 million and sold his second company to a large German bank. He's published three books. For 28 years, Paul has coached entrepreneurs to grow revenues and profits, scale with chains and franchises, raise capital, and sell their companies. Many have sold their companies for millions, including one client who sold his healthcare chain for over $100 million. The 3 Most Common Business Problems After working with many different businesses in a variety of industries, Paul says that all companies are made up of the same parts–and therefore run into the same problems. The three most common problems are a lack of leads, undercharging, and not understanding what the target market is and why those people should buy. To grow your business, you need to correctly identify which of those problems apply to you and then take a targeted approach to solve each one. For example, a new marketing campaign can generate more leads. Raising your prices can quickly grow revenue. If you're unsure of your messaging, the best way to fix that is to ask your existing customers.  How to Thrive Through a Recession  At a time when most companies are pulling back, Paul's advice is counterintuitive: to spend more money on marketing, not less. During a recession, your competitors will likely scale back their marketing efforts. They'll make cuts and stop investing in growth. If you do the opposite, you can end the recession in a stronger market position.  There are two main avenues Paul recommends: content marketing and paid advertising. Thought leadership content differentiates you from competitors and builds your personal brand, while paid ads allow you to test your messaging at scale. For the best conversions, Paul recommends a combination of both paid and unpaid strategies.  Enjoy this episode with Business Coach Paul Lemberg… Quotes “When the divine wants you to hear something, if you're not paying attention, they‘ll reach you any way they can.” “If everyone around you is wrong, you're not being coachable.” “The truth is all businesses are basically the same. They all have fundamentally the same moving parts. Those parts may look different, but they all have the same moving parts. And I find that largely they all have similar problems.” “The answer to a lot of problems is let's go talk to some customers.” “Your content differentiates you. Your conversations differentiate you…that's really why you must be a content marketer.”  “Inspiration literally means to breathe life into and I wait for the breath of life that comes to me, and then I write based on that.” Links mentioned in this episode: Visit Paul's website: http://www.lemberg.com  Connect with Paul on LinkedIn: https://www.linkedin.com/in/unreasonable/  The New Shift Manifesto: http://www.lemberg.com/newshift  Ready, Fire, Aim by Michael Masterson: https://www.amazon.ca/Ready-Fire-Aim-Zero-Million/dp/0470182024 The No Strategy Strategy video: http://www.lemberg.com/nostrat

Today I want to talk to you about the five best marketing strategies you should be using. Now that we are half way through 2024, you probably are looking for ways to get more patients in the door. You can take these strategies and use them right away!We talk about:-finding the right focus-having a roadmap-AI chat bots-CashPT revenue Injector-PIF Tsunami-new patient challenge-monthly recurring revenue-SMS marketingConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Steven Montgomery, Founder and CEO of ResiBrands, a visionary in the home-service industry-creating powerhouses out of boring businesses. From college dropout to building the nation's fastest-growing franchises, he's revolutionizing entrepreneurship with ResiBrands. Connect with Steven Montgomery:Website: https://resibrands.com/ LinkedIn: https://www.linkedin.com/in/steven-montgomery-7a452846/ Twitter: https://x.com/realsjmonty TikTok: https://www.tiktok.com/@stevenjmontgomery Instagram: https://www.instagram.com/that1steven/ TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.comCheck out https://serviceskills.com/podcast and get a free $25.00 Starbucks gift card for doing a 20-minute eval call! Tell them The Nice Guys sent you.

What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent.  Last week on This Week in Marketing, Jason covered what it takes to create alignment with sellers to set the stage for launching a listing in the best possible way. This week he's opening up his entire canon of effective listing marketing strategies for agents to fuel their playbooks and make sure that their listings attract serious offers.  Launching a listing in the right way is your key to success as an agent, so watch or listen to the episode, choose your strategies, and build your plan. In this episode, Jason discusses…  0:00 – When to not launch a listing 2:05 – The six buckets of launching a listing 2:50 – Media assets 9:00 – Social media 16:05 – Print assets 21:42 – Open houses 25:42 – Signage  27:10 – Paid ads

We only have so much energy, time, and money to give to marketing our coffee shops. There is a lot of stress related to having the right strategy for getting people to become aware of you cafe and then visit and keep visiting. To make matters more worse, the consumer must wade through a sea of competitors who are applying similar social media and advertising strategies. So what do you invest into to give you a big return? Today on Shift Break we will be discussing what I believe is an often overlooked and little implemented strategy that will gain you a lot of long term customers. Best of all, it is not able to be duplicated and helps you stand out from the rest in a way the usual methods a cannot.  If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min Listen to related episodes:  433: Winning Staff and Customer Loyalty 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 115 : Finding Success in Mobile Coffee w/ Tim Cox / Communion Coffee 430 : Embracing “Unreasonable Hospitality” w/ Will Guidara | Thank You NYC + The Welcome Conference Are You Open? 480: Focus on What Your Customers Love Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com      

What's up, #SmashArmy?!Join me for a two-hour deep-dive into one of the most viral marketing campaigns of the year and one of the most successful rebrands I've ever seen.Today, I'm making friends with Nicole Wingard and Mike Chambers.Nicole is best known as "Nicole the intern" who went viral for creating 60 days of video content for the brand Mixoloshe to "prove to her boss that smashing a can is more effective than his entire marketing strategy."Safe to say she was successful.Mixoloshe grew from 0 to 500K followers in less than 60 days, and sales exploded, culminating in a full rebrand of the non-alcoholic beverage company, now (appropriately) called SMASHD. She also got promoted to "Chief Smash Officer."Mike is the CMO turned CEO of SMASHD who worked with Nicole to craft this incredible campaign.Follow Travis on:– IG

Did you like this episode? Dislike it? So how do you approach your law firm's marketing plan? What is the best plan of attack? What if you still have unanswered questions about marketing tactics?The beauty of the marketing plan is that you do not need all of the answers. You just need to be willing to try sh*t and figure it out! Marc explains.

Pedro is one of the smartest marketers on the planet and the founder of Business With Integrity. His mission is to help entrepreneurs and business leaders change the way business is done so they can grow & scale in more meaningful ways. Listen in as they discuss:What he knows about marketing that other people don't know. The power of marketing. What is Business with Integrity?How to move from fear to courage? Pedro's favorite marketing campaigns. They also discussed the three things that happened in the world since 1990. TIP OF THE WEEKPedro: Take a moment to stand in front of the mirror. Look at yourself and ask, "Do I love what I see? Do I love how I'm showing up in the world? In business, for my team, for my employees, for my vendors? Do I love how I'm showing up for my health? For my family, for my wife, for my girlfriend, boyfriend, husband, kids?" If the answer is yes, then congratulations, and thank you for being one of us. If not, then have the courage to do something about it and recommit. That's all life is—an opportunity to recommit every single day and to get on the path of the life you want to live. And that's in your hands, every single day.Mark: Gain more sage wisdom from Pedro Jerez and start building your business with integrity. Visit businesswithintegrity.com. WANT TO LISTEN MORE?Did you like this episode? If so, listen to another AOPI podcast episode to learn more about marketing and growing your business."Are you ready to learn more about land investing? Just click HERE to schedule a call.""Isn't it time to create passive income so you can work where you want when you want, and with whomever you want?"