Podcasts about best marketing

Nir Eyal provides research-proven strategies for tackling the biggest restraint in our lives: our beliefs.— YOU'LL LEARN — 1) Striking examples of the power of our beliefs2) How to make the most of placebos 3) Three tools for challenging your limiting beliefsSubscribe or visit AwesomeAtYourJob.com/ep1136 for clickable versions of the links below. — ABOUT NIR — Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the international bestsellers Hooked: How to Build Habit-Forming Products andIndistractable: How to Control Your Attention and Choose Your Life, which have sold over 1 million copies in more than 30 languages. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award and being named among the best business and personal development books of the year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits. As an active angel investor, Nir has backed multi-billion-dollar companies that implement his methodologies, including Canva, Kahoot!, and others. In addition to blogging at NirAndFar.com, his writing has been featured in The New York Times and Harvard Business Review, and he is a regular contributor to Psychology Today.• Book: Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results• Website: NirAndFar.com— RESOURCES MENTIONED IN THE SHOW — • Study: “On the Phenomenon of Sudden Death in Animals and Man” by Curt P. Richter• Study: “Anabolic steroids: the physiological effects of placebos” by Ariel Gideon and William Saville• Study: “Cognitive influence on the evaluation of wine: The impact and assessment of price” by Charles Spence• Study: “Longevity increased by positive self-perceptions of aging” by Becca R. Levy, Martin D. Slade, Suzanne R. Kunkel, and Stanislav V. Kasl• Book: All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin• Book: Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland• Book: War and Peace by Leo Tolstoy— THANK YOU SPONSORS! — • Monarch.com. Get 50% off your first year on with the code AWESOME.• Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO• Shopify. Sign up for your $1/month trial at Shopify.com/betterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS breaks down the critical difference between content marketing and context marketing for SEO. Using relatable analogies, from buying a home to purchasing an iPhone, Favour explains why content alone is not enough. Content is what you create; context is the meaning, story, and connection behind it. He introduces the WEBLAST acronym (Website, Email, Podcast, LinkedIn, Ads, AI, SEO) as a seven-pillar framework for building a competitive online presence and shares how AI tools can be trained with your brand voice to save time and drive real partnerships.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey TakeawaysContent is the "what"; context is the "why." Content gets you seen. Context gets you understood, remembered, and chosen.SEO is intentional, not guesswork. Throwing random keywords no longer works. Structure, readability, and sentimental value drive rankings.Three pillars of context marketing: Readability (humans understand it), SEO (bots can crawl it), and sentimental value (it resonates emotionally).The WEBLAST framework: Website, Email, Podcast, LinkedIn, Ads, AI, and SEO, seven tools that, used together in a progressive cycle, produce measurable growth within 30 days.AI should be trained on your brand. Feed your intellectual property into AI to get responses that sound like you, not generic prompts.Pre-purchase vs. post-purchase context: Before the sale, show up everywhere (YouTube, Google, Pinterest). After the sale, deepen the relationship (email, Zoom, Slack).Memorable Quotes"SEO is intentional. It's not guesswork. We don't do that in 2024, and we're not doing that for 2025 either." — Favour Obasi-ike [03:45]"The website is the content. The pages are the context." — Favour Obasi-ike [07:09]"If I say 'my pleasure,' I don't have to say the brand name to tell you who I'm talking about. That's context." — Favour Obasi-ike [07:54]"Content is free right now. AI is going to give me that content. But context? That's what makes you different." — Favour Obasi-ike [44:05]"Feedback is the best currency." — Favour Obasi-ike [40:49]"You're not prompting ChatGPT, you're prompting yourself." — Favour Obasi-ike [32:36]FAQsQ: What is the difference between content marketing and context marketing?A: Content marketing is the material you produce, the blog, video, or post. Context marketing is the meaning, relevance, and story wrapped around that content so your audience truly understands and connects with your message.Q: Why is context more important than content for SEO?A: Search engines now prioritize user intent and experience. Context ensures your content is readable, emotionally resonant, and structured so both humans and bots can interpret it, which directly improves rankings.Q: What is the WEBLAST framework?A: WEBLAST stands for Website, Email, Podcast, LinkedIn, Ads, AI, and SEO. It is a seven-pillar system for building a strong, competitive online presence when used in a consistent, progressive cycle.Q: How can AI help with context marketing?A: By training AI with your brand's intellectual property, tone, and goals, it becomes a personalized assistant that drafts emails, proposals, and responses in your voice, saving significant time.From seo strategies to ai marketing techniques to pinterest seo to podcast monetization to email marketing for beginners to ai seo tools, this episode id for you.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Caring is the most underrated marketing strategy in 2026.Because in a world of AI-generated “content”, the brands that win are the ones that feel real, sound human, and actually understand the customer.In this episode of the Marketing 4 Business podcast, Scott sits down with Clive Antony, founding partner of Antony & Mates, to unpack what it takes to stand out when everyone has access to the same tools.You'll learn:Why “care” is still the ultimate competitive advantage (and what it looks like in practice).How to think about content the right way: funnel, format, and authenticity.Why speed matters, and how to stay relevant without getting swallowed by the content hamster wheel.The difference between chasing reach and creating content that actually lands with the right people.How to build trust fast (especially for new brands) using local collaborations and community signals.Where AI fits in a smart marketing workflow — and why creativity and accountability still sit with humans.What business owners should know about hiring in 2026 (and why the old rules don't apply).If you're a business owner or marketing lead trying to cut through the noise, build real trust, and create marketing that people actually respond to, this episode will give you a clearer strategy (and a better mindset) to work from.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Clive on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action

Send a textIn this episode of Imperfect Marketing, I break down how writing a short, imperfect book became one of the most powerful credibility and lead-generation tools in my business—without aggressive promotion or chasing speaking gigs.I share the real story behind my book Mastering AI and Communications and how it quietly opened doors to speaking, training, and workshop opportunities I never pitched for. We talk honestly about what worked, what I'd absolutely do differently, and how you can use content you already have to create a book that works for you long after it's published We cover:How a Book Becomes a Silent Sales ToolWhy my book landed speaking gigs without cold pitchingHow a physical book creates instant credibility—even if it's not readThe psychology behind why authors are trusted faster than “experts” without booksUsing AI to Write Faster (Without Losing Your Voice)How I used AI to assist—not replace—the writing processRepurposing podcasts, workshops, emails, and trainings into book contentWhy AI helped me write the book in weeks instead of monthsThe Real Value of a Short, Imperfect BookWhy your book doesn't need to be long—or a bestseller—to be effectiveHow a short book can outperform blogs, white papers, and lead magnetsWhy perfectionism is often the biggest thing standing in the wayWhat I'd Do Differently Next TimeWhy I'd take more time (and hire an editor)What I learned about publishing, design, and launch strategyHow I'd approach a second edition with clearer goalsKey Takeaways for Business Owners & ExpertsWhy credibility compounds when your content is tangibleHow books differentiate you in crowded speaking and consulting marketsThe importance of creating marketing assets that keep working long-termIf you've ever thought, “I could never write a book” or “It wouldn't be perfect enough,” this episode will challenge that belief—and show you how to start small, stay strategic, and still create something powerful.If speaking, training, credibility, or long-term visibility is part of your growth plan, this conversation will help you see books differently.Ready to rethink how your content could work harder for you? Tune in and start looking at what you've already created through a whole new lens. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Recorded live at SocialEast 2025 in Halifax, this episode of the Marketing News Canada podcast features guest host Odum Idika sitting down with Will Yang, Founder of Differo, to define what modern content creation really looks like.Will breaks down his approach to “pocket production” and explains why your smartphone may be the most powerful marketing tool you already own. From simple three-shot storytelling techniques to why audio clarity matters more than cinematic visuals, he shares practical ways brands of any size can start creating authentic, story-driven content that performs on platforms like TikTok and Instagram Reels.The conversation also explores why polished ads often underperform on social, how Gen Z consumes content differently, and why showing up imperfectly is better than not showing up at all.A reminder that great marketing is not about better gear. It is about better stories.

In this episode of Marketing Sucks, Amanda Casinha and Phil Ginther flip the script.Instead of tearing apart bad marketing, they break down three major brands that are actually getting it right right now and explain why their campaigns are working in today's attention economy. From unhinged humour and cultural relevance to emotional storytelling and radical honesty, this episode explores what modern brands are doing differently and how smaller businesses can apply the same thinking without copying tactics blindly.Featuring real-world examples from Duolingo, Nike, and Ryanair, this conversation is part marketing breakdown, part cultural commentary, and part call-out of boring, safe, copy-paste content that blends into the void.What You'll Learn✔ Why speed beats polish in modern marketing✔ How cultural relevance drives engagement more than perfection✔ Why brands win when they stop acting like brands✔ How Duolingo turned chaos into a content strategy✔ Why Nike shifted away from product-first messaging✔ How emotional storytelling builds trust at scale✔ Why Ryanair's radical honesty actually works✔ The danger of copying viral formats without a voice✔ How comment sections can become content engines✔ Why consistency of tone matters more than aesthetics✔ How to audit your own marketing for alignment✔ What most businesses are doing that's killing originalityConnect With UsFor behind-the-scenes clips, hot takes, and conversations we don't always have time for on the mic, follow us on Instagram @grindsocialmedia.If you've been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn't work.Thanks for listening and thanks for being part of this community.—

Behdad Jamshidi is the Founder of CJAM Marketing Connector, a company that is a matchmaker for clients and marketing agencies who need each other. In the past seven years, he has met with and assessed over 1000+ marketing agencies and vetted them down to a lean 100 preferred partners across all marketing niches. We talked about how not all marketing agencies are alike, how he became a marketing broker, what it takes to be a great business matchmaker, knowing when hiring a fractional CMO is a good idea, and examples of things he helps clients with. In addition, we discussed various marketing methods such as PPC and SEO, creative marketing such as branding and photography, app and web development, and the mindset required to successfully work with a marketing agency. Finally, we discussed questions you should ask a marketing agency before hiring them, red flags to look out for in the vetting process and using core values to build your company culture. You can follow and listen to the show on Apple Podcasts/iTunes, Spotify, Audible, Amazon, iHeart Radio, and at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts

What if the secret to filling your spa wasn't another social media post, but showing up as the face of your business in your own community? In this episode, media strategist Beth Nydick joins Daniela to talk about why getting uncomfortable, stepping outside your comfort zone, and becoming the "mayor of your town" is the most powerful marketing move you can make. Whether you're an introvert who breaks out in hives at the thought of networking or you're ready to own the stage, this conversation will shift how you think about visibility, trust building, and creating real connections that turn into clients. In this episode, we discuss:  Why building trust before the consultation changes everything How to find your comfort zone platform (it's not all networking events) The surprising accessibility of local TV and how to get on it Why your philosophy matters more than your services list How to ask for what you want without feeling salesy The mindset shift from "why me?" to "why not me?"   Resources Mentioned in Episode #469: Why Being the Mayor of Your Town Is Your Best Marketing Strategy   Beth Nydick on IG   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

At 17 years old, Aaron Steed started a business with no trucks, no money, and no safety net. Today, Meathead Movers generates $20 million annually, employs 350 people, and has landed on the Inc. 5000 list for eight straight years.In this episode of UpFlip, Aaron reveals how he disrupted a "boring" industry by turning hustle into a visible competitive advantage. He explains why his movers jog whenever they aren't carrying boxes, how he used a "Pay What You Want" model to build early trust, and why he actively helps his employees leave the company to pursue their dream careers.In this episode, you'll learn:The "Jogging" MO: How Meathead Movers disrupted the industry by requiring employees to jog when not carrying items—creating visible value for the customer.The "Pay What You Want" Strategy: The risky pricing model Aaron used for the first three years to build an undeniable reputation (and when he finally stopped using it).Guerrilla Marketing 101: The exact script Aaron used in Home Depot and Costco parking lots to land jobs with zero ad spend.The "Stepping Stone" Culture: Why Aaron calls his employees' future employers to recommend them, and how this reduces turnover and attracts top talent.The Money-Back Guarantee: How to structure a refund policy based on the customer's perceived value of each individual employee.From Friend to Boss: The leadership transition required when scaling from a high school side hustle to a corporate organization.The "Engine vs. Mechanic" Mindset: Why you must stop being a piece of the engine (working in the business) and start being the mechanic (working on the business) to scale.Hiring for Grit: How to identify candidates who have the physical and mental endurance for hard labor while maintaining a smile.Surviving Near-Death: Aaron shares how the company survived four separate events that almost wiped them out completely.The $200 Marketing Plan: Why business cards and eye contact still beat digital ads for local service businesses starting out.Tags: Trucking, Service & Consulting, Business leadership, Side hustle, Meathead Movers, Delivery business, Boring BusinessResources:Grow your transportation business today: https://www.upflip.com/course/moving-and-junk-removal-blueprintConnect with Aaron: https://www.instagram.com/meatheadmovers/?hl=en

Helpful Links:One-On-One Mentorship on Marketing I dig into why a clear perspective beats trend chasing and how consistent offers, honest portfolios, and human copy build trust that books. How to incorporate your perspective into your marketing. • choosing one or two sustainable offers• monthly money habits that create bandwidth• popularity versus profitability perspective• trust through consistent work and messaging• aligning website tone with social voice• writing copy that describes your viewpoint• bold positioning that repels and attracts• creating tangible next steps after inquiryCurrent Limited Time Offer: If you want one-on-one, it's $600 for three calls if you're in the membership, $750 if you're not. Join the membership for weekly live Q&A and offer alignment support.My Instagram + My Membership

Why Education is Your Best Marketing Strategy for 2026 On this episode host Adam Turinas welcomes John Lynn, Founder and Chief Editor of Healthcare IT Today, back to the show to discuss the significant evolution of sponsored content in our industry. On this episode, they explore how the market has shifted away from simple display advertising toward educational storytelling that builds genuine trust with buyers. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

We're doubling down on our YouTube content, so if you want to watch this video instead of listening to it, you can watch it on our channel here: https://www.youtube.com/@SuccessionBioBook a Strategy Call: https://www.succession.bio/ In this video, we go over the best marketing strategies for life science companies.Follow us on LinkedIn: https://www.linkedin.com/in/nicholas-clare1/https://uk.linkedin.com/in/harrison-waidIf you liked this video, subscribe to our channel!

When you write a book, you're not just sharing your knowledge, you're planting the seeds for long-term growth. Your book can open unexpected doors: attracting ideal clients, boosting your visibility, and positioning you as a trusted authority in your space. But to make that kind of impact, you need more than a finished manuscript—you need a strategy that helps your book connect with the right people and lead them back to your business. That's exactly why I started the Biz Book Pub Hub. It's a free resource where experts, authors, and writers come together to support each other through every stage of the book journey—from blank page to book launch and beyond. You can explore all of it at www.BizBookPubHub.com . Today, I'm excited to introduce two incredible authors: Antonio Valles wrote “Empower Your Presentation Skills: The Confident Entrepreneur's Guide to Grow Your Business,” a hands-on guide for professionals ready to level up their speaking skills and use presentations as a tool for building authority and closing more business. Kathy Sparrow is the author of “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results,” a book packed with powerful tools and insights to help leaders inspire their teams and create lasting organizational success. Please join me in welcoming Antonio and Kathy.  In this episode, we discuss the following:

Is the marketing you're doing right now actually creating long-term freedom or just another version of burnout in disguise?  In this replay of one of the most downloaded episodes of the year, I'm breaking down the best marketing strategies I truly believe in if you value flexibility, rest, and sustainability as much as growth. I walk you through what freedom-based marketing really means, why hustle-heavy strategies eventually backfire, and how to start thinking about your marketing decisions through the lens of your future life. I cover what works best for both practice builders and creators, from SEO and Google visibility to email lists, funnels, and the role social media should (and shouldn't) play. I share real examples from my own business, explain why some strategies quietly keep working for years, and ask you to take an honest look at whether your current marketing is aligned with the life you're trying to build for your health, your family, and your long-term well-being. Topics Covered in This Episode: 2:10 - The question I ask myself before committing to any marketing strategy 6:45 - Why some marketing creates freedom later (and some never will) 9:30 - The underrated strategy that keeps working even when you're offline 12:50 - What I believe is the most powerful asset creators can build in 2025 16:40 - Why social media feels exhausting and how I set boundaries with it 20:05 - The real role of funnels in creating long-term sustainability 24:30 - The shift that helped me work less without serving less   I want you to sit with the question I pose at the end: Is the marketing you're doing today supporting the life you want in the years ahead? If you're craving more rest, more alignment, and smarter growth (not just more noise) this conversation is for you. And if you are interested in getting more private pay clients in the New Year join us in the Practice Accelerator to get started today.   Resources Mentioned: If you are interested in getting more private pay clients in the New Year join us in the Practice Accelerator to get started today: https://www.theentrepreneurialtherapist.com/practice-accelerator-sales-page Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Welcome to the True Fiction Project, your go-to podcast for exploring the journey of stories from their non-fiction roots to their fictional outcomes! I'm Reenita Hora, your host, and today we're doing something different and special. We have marketing strategy expert Saurabh Bajaj, Executive Vice President at Vodafone Idea and author of the fascinating book The Practical Marketer. We explore practical marketing strategies, brand positioning, consumer insights, and social media marketing. Saurabh reveals how category growth, market share, personal branding, and domain authority shape successful marketing campaigns and how those concepts can be applied to fiction writers and artists. He shares his digital marketing journey and the power of brand strategy. Tune in to hear his Cadbury Celebrations story—how a profound consumer insight about the Diwali holiday, "Iss Diwali Aap Kise Khush Karengay" (This Diwali, Who Will You Make Happy), inspired the iconic, successful campaign.What You'll Learn in This Episode: ✅ The fundamental brand strategy decision: pursue category growth or steal market share—this choice determines your entire marketing campaign approach.✅ Build personal branding and domain authority through social media marketing with vulnerable, authentic content that resonates with audiences.✅ How consumer insights and digital marketing evolved—why establishing context and authority matters more than keywords in modern practical marketing strategies.✅ The story behind Cadbury's iconic Diwali campaign and how understanding genuine human connection created a timeless brand positioning success.Subscribe to Reenita's Storytelling Den on Substack for free at https://substack.com/@reenitahora and to her YouTube channel to watch the video version of this episode! https://www.youtube.com/@reenymalCheck out her website to stay up-to-date on events, book releases and more! https://reenita.com/TIMESTAMPS:  00:00 Saurabh Bajaj, author of The Practical Marketer and how the pandemic sparked his writing journey 03:56 The fundamental brand strategy question: grow the category growth or steal market share08:03 Understanding your brand positioning task before executing any marketing campaigns13:33 Storytelling techniques for authors and how practical marketing strategies apply to creative professionals17:48 The evolution of social media marketing and building domain authority through authentic content26:11 Creating vulnerable, authentic content that builds personal branding and consumer insights32:00 Saurabh tells us an anecdote about the Cadbury Celebrations Diwali campaign story he spearheaded: discovering the power of genuine consumer connectionKEY TAKEAWAYS: 

What if your marketing didn't rely on hype, perfection, or selling a fantasy—but instead on telling the honest, slightly uncomfortable truth?In a world where we're used to glossy promises and “this will change your life” sales pages, there's something radically refreshing about being upfront. In this week's episode of Success Genius, we dive into the surprisingly brilliant “anti-marketing” strategy behind Chip Drop—a company that wins customers by openly sharing the messy, inconvenient, unfiltered parts of their service.Joined by the always insightful Mark Butler, we explore why honesty builds more trust than idealized testimonials ever could, how setting realistic expectations can eliminate refund drama, and why the best clients are the ones who know exactly what they're signing up for.If you've ever struggled with how transparent to be in your marketing, felt pressure to “prove your value,” or wished selling could feel more grounded and human—this episode will shift how you think about attracting the right people.Topics covered in this episode include:Why “anti-marketing” can build more trust than polished promisesHow Chip Drop wins customers by highlighting objections instead of hiding themWhy honest expectation-setting can eliminate refund drama altogetherWhat coaching looks like when you stop selling perfection and start selling realityIf you've ever wondered how to market your work without hype, felt pressured to make everything sound flawless, or wished you could attract clients who are truly the right fit, this episode is for you.Tune in for a refreshing, candid conversation about transparency, trust, and why telling the truth (even the unglamorous parts) might just be your strongest marketing strategy.Resources Mentioned:Visit Mark's Bookkeeping Service: https://letsdothebooks.comCheck Out Mark's Coaching Resources: https://markbutler.comListen to A Podcast for Coaches: https://podcastforcoaches.transistor.fmConnect with Mark: support@markbutler.comGet The Book:  https://book.neillwilliams.com/bookLearn More About TEAM90:  https://neillwilliams.com/team90Book A Team Turnaround Call:  https://neillwilliams.com/team-turnaround-callContact Us: support@neillwilliams.com

Title: Referrals Podcast: Host Michael J. Maher Just Had the Best Marketing Idea While Unboxing #Notevember Gifts! Host: Michael J. Maher Description: In this heartfelt solo episode, Michael J. Maher dives into the two most important months of the year for real estate professionals — and why what you do right now can shape your business for years to come. He unpacks the incredible impact of appreciation, the momentum inside the Referral Mastery Academy and the Generosity Generation, and how a simple handwritten note can trigger referrals, relationships, and even life-changing opportunities. Michael also walks listeners through the magic of #Notevember — the 30-day handwritten note challenge — and shares real success stories from participants, including how one note helped spark multiple home purchases. From building stronger connections to transforming your mindset, Michael explains why appreciation in action beats appreciation in words every time. You'll also hear Michael reveal his "7 Steps to a Power Note," why unbranded cards and colored envelopes matter, how a P.S. can prompt action, and even a clever marketing idea he had mid-recording while unboxing #Notevember gifts! If you're ready to finish the year strong and deepen your influence, this episode will inspire you to put pen to paper and let appreciation lead the way. (7L) Referral Strategies: 7 Steps to a Power Note, #Notevember, Power Note Mastery Special Offer: Join our referral community at www.JoinGenGen.com

Want to create your most powerful marketing content? In today's episode, I'm telling you how! We're diving into my top strategies for turning every single client experience into your NEXT client. On Quianna Marie Weekly, we're chatting about business growing pains, finding genuine connections, and celebrating wins of all sizes through the lens of a photographer at heart. Sprinkled throughout stories and interviews with past clients, photographers and other business owners this podcast is designed to help you step into your purpose and to truly create a life you're proud of, a life worth photographing and sharing.Today's episode is brought to you by The Green House, my resource garden for photographers! Let me help you AMPLIFY your heart online and in real life to turn bridesmaids into future brides through templates, workshops, and freebies!Review The Show Notes:The Mindset Shift (4:48)Recording Testimonials And BTS (10:14)Multiply Your Marketing Magic (25:16)Mentioned In This Episode:Easy B-Roll Ideas For Business Owners: quiannamarie.com/brollThe Green House Resource Garden: quiannamarie.com/shopQuianna's Favorite Contracts: quiannamarie.com/contractsConnect with Quianna:Website: quiannamarie.comInstagram: instagram.com/quiannamarie Hosted on Acast. See acast.com/privacy for more information.

What if your next viral ad came from your meanest review?  In this episode of Brain Driven Brands, Sarah and Nate dive headfirst into the world of negative feedback, brand psychology, and emotional resilience—starting with a spicy listener review about Sarah's voice.

There are an endless stream of marketing resources for advisors. But most advisors get overwhelmed by the sheer amount of information available.  And you know what? Most of the information can actually harm your business.  That ends today.  In today's show, I reveal the 3 best marketing resources ever created for advisors. After listening to this episode, you will have all the ingredients you need to grow your financial advice business. And grow it at breakneck speed.  Listen now. Show highlights include: How to get 24/7 access to me without forking over my hefty consulting fees (2:00)  Why financial advisors who use AI bots like ChatGPT, Claude, and Perplexity will fizzle out completely and go extinct soon (3:44)  How to create a step-by-step marketing plan based on your location, expertise, and marketing know-how in two minutes or less (10:42)  Here's an old direct mail headline that can fill your calendar with high-quality prospects by tweaking a few words (13:04)  Why the Bible is the best “law of attraction” book on the planet (15:55)  2 collections of letters to shareholders that will make your business grow faster and easier just by reading through them (17:42)   If you want Jeff to build a custom CRM solution that fits your financial advice business like a glove, visit his website at https://advisortechpartners.com and click the big, orange button.  Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Send us a textIn this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity.What you'll learn in this episode:Why documenting failed experiments and messy processes creates credibilityHow research can become content that strengthens your brandWhat brands like Story MFG, Anthropic, and Huckberry teach us about authentic marketingHow showing obsession and passion makes even “boring” products compellingWhy mistakes and rough edits resonate more than polished perfectionPractical ways to uncover and share your company's unique process as story

Ever wonder why some elopement photographers are hitting $20–30K months while others are saying bookings are slow? The truth is, couples are still out there searching, and the photographers I coach are already booking dream elopements well into 2026.   In this episode, I break down the exact marketing strategies that are working for elopement photographers right now based on real wins from the photographers I coach. You'll also hear why showing up on Google is a non-negotiable, and simple ways to adapt your marketing without burning out on social media.    If you've been feeling stuck with booking elopements, tune in now to get the tools you need to start getting yourself booked out with ease.        Connect with Megan:  

Benjamin Ard is the Co-founder and CEO of Masset, a platform that helps B2B teams centralize and track their content for faster access and smarter use. He's grown the company with notable clients like Awardco, secured early funding, and hosts the Content Amplified Podcast with over 300 episodes. With extensive experience in B2B SaaS and marketing leadership — and as a father of four — Benjamin shares practical insights on growth, content strategy, and building customer-focused companies. In this episode… Buried in shared drives and forgotten folders, high-value marketing content often disappears before it can create impact. This “content graveyard” drains productivity and leaves teams scrambling to find what they need. How can businesses finally make content easy to find, track, and use across the organization? Benjamin Ard set out to solve this by creating a unified content library designed for scalability. With AI-powered search and integrations across Slack, Google Drive, and HubSpot, Masset ensures that every department can access, deploy, and measure content's real value. By eliminating seat-based pricing, Ben prioritized accessibility from day one — helping clients like Awardco boost efficiency and sales. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz talks with Benjamin Ard, Co-founder and CEO of Masset, about transforming B2B content management and scaling a SaaS startup. They discuss co-founder dynamics, raising angel and pre-seed rounds, validating product-market fit, and evolving SaaS pricing. Ben also shares insights on mentorship, community, and podcasting as tools for growth.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1807: Jeff Goins explains why the most effective marketing strategy isn't about chasing trends but about consistently earning trust through authenticity and generosity. He shows how building meaningful connections, sharing valuable work, and focusing on people over tactics creates lasting impact and loyal supporters. Read along with the original article(s) here: https://goinswriter.com/best-marketing-strategy/ Quotes to ponder: “The best marketing strategy is to care.” “Marketing is not about getting attention. It's about earning trust.” “When you care, people feel it. And when they feel it, they respond.” Episode references: Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 The Icarus Deception: https://www.amazon.com/Icarus-Deception-Things-Really-Matter/dp/1591846072 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1807: Jeff Goins explains why the most effective marketing strategy isn't about chasing trends but about consistently earning trust through authenticity and generosity. He shows how building meaningful connections, sharing valuable work, and focusing on people over tactics creates lasting impact and loyal supporters. Read along with the original article(s) here: https://goinswriter.com/best-marketing-strategy/ Quotes to ponder: “The best marketing strategy is to care.” “Marketing is not about getting attention. It's about earning trust.” “When you care, people feel it. And when they feel it, they respond.” Episode references: Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 The Icarus Deception: https://www.amazon.com/Icarus-Deception-Things-Really-Matter/dp/1591846072 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1807: Jeff Goins explains why the most effective marketing strategy isn't about chasing trends but about consistently earning trust through authenticity and generosity. He shows how building meaningful connections, sharing valuable work, and focusing on people over tactics creates lasting impact and loyal supporters. Read along with the original article(s) here: https://goinswriter.com/best-marketing-strategy/ Quotes to ponder: “The best marketing strategy is to care.” “Marketing is not about getting attention. It's about earning trust.” “When you care, people feel it. And when they feel it, they respond.” Episode references: Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 The Icarus Deception: https://www.amazon.com/Icarus-Deception-Things-Really-Matter/dp/1591846072 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1807: Jeff Goins explains why the most effective marketing strategy isn't about chasing trends but about consistently earning trust through authenticity and generosity. He shows how building meaningful connections, sharing valuable work, and focusing on people over tactics creates lasting impact and loyal supporters. Read along with the original article(s) here: https://goinswriter.com/best-marketing-strategy/ Quotes to ponder: “The best marketing strategy is to care.” “Marketing is not about getting attention. It's about earning trust.” “When you care, people feel it. And when they feel it, they respond.” Episode references: Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 The Icarus Deception: https://www.amazon.com/Icarus-Deception-Things-Really-Matter/dp/1591846072 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this clip from Episode 191 of Beyond A Million, Mike Koenigs shares the story behind his most effective marketing campaign ever, the “$1,000 Cup of Coffee.” What started as a way to qualify serious prospects quickly turned into a high-converting sales system that helped him bring in multiple six figures in just weeks. If you've ever struggled with long sales cycles or unqualified leads, this is a masterclass in turning conversations into high-value clients. Enjoyed this clip? Check out our full interview with Mike: https://podfollow.com/beyond-a-million

Send us a textEver wondered how some entrepreneurs land major media features while others spend thousands on ads with minimal results? Former journalist Mercedes Barba pulls back the curtain on the world of earned media, revealing exactly how busy moms can get featured in publications like Business Insider, Forbes, and more—without spending a dime.After 15 years as a journalist covering everything from Hollywood red carpets to personal finance, Mercedes noticed something fascinating: entrepreneurs featured in major publications often appeared across multiple outlets, exponentially growing their visibility and businesses. Now, as the founder of Mercedes and Media, she helps small business owners and mompreneurs tap into this powerful yet underutilized marketing strategy.The secret lies in crafting compelling story angles that appeal to specific publications and their audiences. Mercedes shares tactical advice on creating irresistible pitches (keep them short!), finding the right journalists (research is key), and following up effectively. Unlike paid placements that can cost thousands, earned media builds authentic credibility while generating valuable backlinks and leads. One client's Business Insider feature instantly generated 5,000 leads to her website!What makes this approach particularly valuable for mothers is its efficiency. Rather than constant content creation across multiple platforms, strategic media features provide maximum impact during limited work hours—allowing you to be fully present with your children when it matters most. As Mercedes puts it, "Time is your most valuable asset. Money means nothing if you can't control your own time."Ready to elevate your business through media coverage? Grab Mercedes' free pitch template and start crafting your story today. The journalist's inbox is waiting for you!

The ProFarmer crop tour has concluded, and the results show the potential for a big crop. So just how big might this crop be and what it the potential impact on the markets? Lane Akre provides his analysis of the data and we look at possible marketing opportunities in a market with very thin margins. See omnystudio.com/listener for privacy information.

What if you stopped hiding your “sold out” signs—and started using them as a marketing advantage? Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week—greyed out because they had sold out. My first instinct? Clean them up. But then I had a lightbulb moment: What if I left them there on purpose? Because “Sold Out” sends a message—actually, several. And in this episode, I'm going to show you how to turn sold-out items into one of the most powerful, persuasive, no-cost marketing strategies on your farm. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

In this episode of InSights, Brad Bialy sits down with David Searns to unpack practical marketing tactics staffing firms can use to win back former clients, deepen existing relationships, and stay top of mind in a volatile hiring market. About the Guest David Searns is Co-CEO of Haley Marketing and a trusted leader in staffing industry marketing. With more than 25 years of experience helping firms build innovative strategies and award-winning websites, David brings deep insight into how staffing companies can grow in any market condition. Key Takeaways Relationships drive revenue more than automation alone. Segmentation creates clarity in outreach. Consult, don't just sell. Differentiate through service, not slogans. Nurture consistently to stay top of mind. Timestamps [02:05] – Why staffing struggles feel different this time [04:47] – Winning back former customers with real conversations [07:42] – Using segmentation to tailor your outreach [10:14] – Becoming a consultant, not just an order taker [13:40] – Spotting future staffing needs before clients do [15:29] – Building client org charts to uncover hidden buyers [17:48] – Leveraging LinkedIn for warm introductions [20:45] – Differentiating your sales playbook from competitors [22:37] – New service models that break the staffing mold [26:28] – Can marketing replace a sales rep? [32:16] – Staying top of mind during hiring freezes [39:16] – Rethinking websites: employer entryways that convert About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard InSights is presented by Haley Marketing. The old way of selling staffing is dead. Let's fix it – with smarter strategies and HUGE DISCOUNTS on  modern lead gen tools: https://bit.ly/Bialy20 Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by MJA & Associates. For over 20 years, they've helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com

In this episode, I talk about why true marketing starts long before you hit “publish”, how conviction creates connection — without manufactured hype, the difference between selling a product vs. sharing a mission, why your energy will always speak louder than your words and more.CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Workshops — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here's the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:You Don't Need to Reinvent Yourself… You Need to Remember YourselfApple: https://bit.ly/3ImWKgYSpotify: https://bit.ly/4nJAKwY

When you think about successful tech companies, you might picture Silicon Valley giants or venture-backed unicorns. But what about an email marketing platform that's thrived for three decades?Gail Goodman, the former CEO of Constant Contact, helped build a company that defied the odds in an industry where many thought their business model wouldn't work. By focusing on customer needs and creating a strong company culture, she turned this skepticism into a 30-year success story."What I kept from all of it was to stay close to your customer," Gail emphatizes. "Understand the problem you're solving for your customer and stay focused on what they need to successfully use your product."In this episode, Dave Charest, Director of Small Business Success at Constant Contact, reconnects with Gail to explore how to build something that truly lasts. They discuss the power of repeat business, why resilience matters when hitting plateaus, and how staying obsessively close to your customers drives sustainable growth, even when others say it can't be done.Listen to discover practical ways to build stronger customer relationships and create a business that stands the test of time.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Constant Contact On-Demand LibraryGetting Started with Constant Contact webinarsMeet Today's Guest: Gail Goodman of Entrepreneurship for All

I'm pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today's guest is a book marketing strategist. If book marketing feels like a never-ending to-do list, you're not alone. She works with nonfiction authors—especially business owners, coaches, and consultants—who want to grow their impact and income through their books without feeling like they've sold their soul to sales. Instead of chasing short-term accolades like bestseller status, she helps authors shift toward strategies that feel good and build long-term results: clarifying their message, deepening reader relationships, and building community around their ideas. Through her Buzzworthy Book Experience and signature BEES Marketing Method, she helps authors create visibility, authority, and income, with strategies that feel authentic, not exhausting. Her approach centers on simplicity and alignment with your values, whether you're launching your first book or reimagining your next move. Please join me in welcoming Judy Baker.  In this episode, we discuss the following:

Most gym owners start with a fitness passion, instead Sheetal started with a tech background and a  structured business plan, and it worked. He built three Club Pilates studios that together do over $100K/month with 50% profit margins and scaled without him onsite. In this episode, you'll hear how he built the system, sold the portfolio, and walked away with a multi-seven-figure exit. We break down the real numbers behind his sale, how “add-backs” boosted his valuation, why clean P&Ls attract better buyers, and how NPS helped him grow without ads. Whether you're building for freedom, scale, or a future exit, Sheetal's approach proves you don't need to be a fitness expert to run a wildly successful studio, you just need to think like a business owner and implement the right systems.      Chapters (00:00) Introduction (07:05) Scaling to A $100K/Month Portfolio   (11:10) Why Great Product Is the Best Marketing  (15:55) Using NPS and Online Reviews to Drive Growth   (23:12) Health Scare & When He Started Thinking About Selling  (27:24) Preparing for Exit: Financials, Add-Backs, Clean P&Ls    (36:01) Valuation Multiples: Portfolio Size & Profit Matter   (42:50) The Value Of Using A Broker vs. DIY Sale   (48:17) Why Future Gyms Must Adapt   Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

Search Engine Optimization (SEO) Fundamentals: On Page SEO, Off-Page SEO, and Technical SEO for Best Marketing Visibility on Search Algorithms with SEO Expert, ⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode on "SEO Fundamentals", Favour discusses the critical role of Search Engine Optimization (SEO) in online visibility for business growth and long-term sustainability, emphasizing on-page, off-page, and technical SEO. Favour highlights that technical SEO is the foundation, ensuring a website's optimal performance through aspects like fast page loading, robust hosting, and proper domain management. The conversation also touches upon the importance of website traffic as the "lifeblood" of a business, distinguishing between mere impressions (people viewing) and conversions (people taking action), which is greatly influenced by strategic content creation and the effective use of analytics tools like Google Search Console. Ultimately, the discussion stresses that understanding and implementing these SEO fundamentals is crucial for any online business to succeed and avoid wasted effort.Frequently Asked Questions about Online Presence and SEOWhat are the core components of effective SEO?Effective SEO is built upon three fundamental pillars: on-page, off-page, and technical SEO. Technical SEO acts as the essential foundation, much like water hydrating a body, ensuring your website's health and functionality. This includes aspects like page load speed, server performance, robust hosting, and a properly configured domain. On-page SEO involves optimizing elements directly on your website, such as content, keywords, and internal linking. Off-page SEO focuses on external factors that boost your website's authority, such as backlinks, social media presence, and local business listings. Without a strong technical foundation, efforts in on-page and off-page SEO may be wasted.Why is technical SEO considered the "water" for a website?Technical SEO is analogous to the water a body needs for hydration because it addresses the foundational needs of your website. Just as water is essential for life, technical SEO is critical for a website's functionality and discoverability. It encompasses elements like fast page loading speeds (avoiding large image files), choosing the right hosting and server with sufficient bandwidth, and securing a unique domain name.What is the importance of a domain and hosting in the context of a website?A domain is your website's unique identification code, serving as the "key" that opens the door to your online property. It's an intellectual property that needs annual renewal, much like registering a business. Hosting provides the "land" where your website "house" is built, offering the server space and infrastructure for your site to exist and be accessible online.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

This week, we explore the trust recession, a growing skepticism among consumers toward brands, marketing tactics, and social media. As AI takes hold, inauthentic messaging becomes more obvious (and off-putting), small business owners are facing a major shift: flashy branding no longer works, and trust has become the most valuable currency. We unpack what the trust recession really means, why it's happening, and how you can adapt by leaning into authenticity, clarity, and genuine connection. From simplifying your message to showing up consistently and using storytelling to build real relationships, we cover actionable strategies to help you cut through the noise and build trust that lasts. If you're ready to stop performing and start connecting, this episode is for you. Let's dive in!

The success or failure of every real estate wholesaler comes down to one thing: generating motivated seller leads.. consistently! But with so many marketing options out there, it can be confusing! Should you start with cold calling, direct mail or go all in on one marketing strategy like pay per click? And if you do, what kind of ROI can you expect? Guys like Nick Perry built multi-million dollar wholesale operations by mastering just one marketing channel PPC (pay per click) and in this episode he explains why its worked so well for him, how it helped him build a robust wholesaling company and how he's scaled the business!Other Social Media channels: Subscribe to my main channel "Austin Zaback" https://www.youtube.com/c/AustinZabackSubscribe to my Podcast Channel "The Austin Zaback Show" https://www.youtube.com/c/TheAustinZabackShowFollow me on Social Media:https://www.instagram.com/austinzaback/https://www.tiktok.com/@austinzaback

In this back-to-basics episode (that we're now going to turn into a series called Molly's Must Haves) of The Found Podcast, we're diving into the real, raw, and refreshing marketing moves that have worked for me in 2025. I'm pulling back the curtain on my own strategy for Molly Knuth Media, revealing what's working, what I've let go of, and how you can apply these lessons to your own business. Whether you're in year one or year nine, this episode will help you rethink your approach and give you full permission to market in a way that feels good, grounded, and effective. Here's what we cover: Why 2025 has been a pivotal year for shifts in life, leadership, and marketing The importance of understanding the season of your business The best marketing moves I made this year (and what I quit doing) How to use AI (like ChatGPT!) the right way Why I'm doubling down on podcasting, email, and in-person connection What it means to lead ambitious women through authenticity, not algorithms Key Takeaways: Put your time, energy, and dollars where it makes the most sense for your goals. Let go of outdated rules — especially on social media. Use tools like AI to save time and start strong, not to replace your voice. Know what season your business is in so you can market accordingly. You don't need to be everywhere — just where it matters. Resources Mentioned: Founder's Field Notes email series Descript for podcast and video content ChatGPT and other AI tools for creative kickstarts Action Steps for Listeners: Audit your current marketing strategy: What's working? What's not? Identify what feels aligned and sustainable Give yourself permission to evolve Ready to reimagine your marketing? Tune in now and let's build something that feels really good. Sponsor Shoutout: Today's episode is brought to you by Hey Sister! — a one-day event created for rural women craving in-person connection, authentic conversation, and fresh inspiration for life and work in small towns. Happening Thursday, May 22, 2025, in Washington, Iowa with incredible speakers, hands-on activities, and tangible takeaways for your personal and professional life.

Social proof from your clients is important for building trust and credibility in a business. Reviews and testimonials from happy clients, while also being mindful of how and when, can be used to showcase the success and unique offerings of your business. This not only helps attract the right clients, but also addresses common pain points and frequently asked questions. Reviews can also serve as a helpful tool for evaluating and honing in on your strengths, showcasing your value, and even areas for improvement. We share our tips--and even what Liz wrote a client just this week--about how to lead your witness with authenticity!Have a question--click here to ask us.Want to be a part of our Designer Salary Survey? CLICK HERE to complete and once we compile the results we will send it directly to you!RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

If you've ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad's skepticism led to a revolutionary ROI dashboard.From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what's working. Whether you're a contractor or a marketing agency, this is the data clarity you've been craving.

Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that's hard to replicate. There's just something special about coming together, sharing ideas, and making connections that stick. That's why we are always encouraging solopreneurs to lean into hosting events. It's the perfect way to connect with your audience, build relationships, and show that human interaction is way more powerful than just another piece of content.So tune into this episode to find out more!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Is your marketing strategy setting you up for long-term freedom and flexibility, or are you stuck in a cycle of burnout? In this episode, I break down the best marketing strategies for 2025 that not only grow your business but also give you the time and energy to live life on your terms. Whether you're a solo practice owner, a group practice leader, or a therapist stepping into the creator space with coaching, courses, and retreats, I've got you covered. From the power of SEO to the undeniable impact of email marketing and funnels, I'll show you how to implement strategies that work for you—not the other way around. If you're tired of constantly chasing clients, feeling overwhelmed by social media, or wondering how to make your marketing efforts actually pay off, this episode is for you. I share my top predictions, real-life experiences, and practical steps to help you create a business that fuels your life—not one that drains it. Tune in to learn the marketing moves that will set you up for success and freedom in 2025 and beyond! Topics Covered in this Episode: 04:14 - The #1 long-term marketing strategy that works while you sleep 05:49 - Why most therapists are wasting time on Instagram (and what to do instead) 07:20 - The little-known trick that makes Google send clients straight to your practice 09:34 - The surprising ROI of email marketing—and how to use it to your advantage  12:16 - A freedom-based approach to marketing that avoids burnout and endless hustle 17:56 - How to build a funnel that brings clients to you instead of constantly chasing them 20:30 - The key mistake practice owners make that keeps them trapped in busywork If today's episode resonates with you and you're ready to take your marketing to the next level, check out my Practice Accelerator for step-by-step guidance on building a business that supports your freedom. This episode is sponsored by Alma. If you're looking to streamline the back end of your private practice—getting credentialed, attracting the right clients, and handling administrative support—Alma is the way to go. Find out more about Alma at helloalma.com/danielle.   Resources Mentioned: Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator Find out more about Alma here: helloalma.com/danielle

Join this conversation where Erin Gallardo, PT, DPT, NCS dives into Sarah King, PT, DPT's winding career as a mobile practice owner turned online entrepreneur turned Director of Marketing for 5 rehab clinics in TX. Sarah goes way back with NeuroCollaborative to the literal beginnings. We discussed how it came to be and why she decided to step aside when it became official. Sarah then discusses her journey with Invigorate, her own physical therapy and wellness practice specializing in Parkinson's disease. She describes the challenges of providing care within insurance limitations and the decision to become a mobile, cash-based practice then eventually serving in the online space for people with PD. Sarah openly shares the thought process that ultimately led her to shutting down Invigorate physical therapy and wellness. Following her intuition Sarah landed in a position at Spero Rehab, a multi-location practice in TX that offers a mix of neuro and orthopedic services. She highlights Spero's key marketing strategies and provides insights to anyone looking to grow their practice with more reliable tactics than word of mouth. Sarah also discusses Spero's partnerships with nonprofits like the Lone Star Paralysis Foundation, which have provided equipment and resources to better serve their neuro patients. She emphasizes the importance of collaboration and connection in the neurotherapy community and what that looks like as well as the key ingredients responsible for the growth of Spero.. Learn more about Spero Rehab at www.sperorehab.com Connect on IG: @sperorehab @sperorehabcentral @drsarahkingpt @gratefulpt  Episode 226: How to start and scale an outpatient neuro practice with Katie Bouchillon, OTR, CBIST, MCMT

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ Join Vince Gabriele in this exclusive episode as he sits down with three of the most outstanding gym owners in the industry—John Doherty, Giancarlo (G-Man), and TJ Lopez—who have been nominated for the highly anticipated Gym Owner of the Year Award at Gym Business Mania. In this high-energy discussion, these industry leaders share their journeys, challenges, and game-changing strategies that have led them to success. Key Topics Discussed:Scaling from One Gym to Multiple Locations – John and G-Man reveal the mindset and systems required to grow beyond a single gym.Mastering Sales for Explosive Growth – John shares insider sales tactics, including key questions that uncover client objections before they arise.Finding & Leading Facility Leaders – G-Man discusses how he builds winning teams and retains top talent.Balancing Adult & Athlete Programs – TJ breaks down how he transitioned from a sports-focused gym to a thriving dual-market facility.Becoming a Local Fitness Authority – TJ shares how he built his reputation and became a well-known figure in his community.The Power of Being in the Right Room – G-Man reflects on the impact of surrounding himself with top-tier gym owners.Pre-Sale Mastery for New Locations – John reveals the secrets to filling a gym before doors even open. This episode is packed with real-world strategies, mindset shifts, and actionable insights to help gym owners level up their business and build the gym of their dreams. Don't miss this inside look at what it takes to be a top-performing gym owner! Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ Join Vince Gabriele in this exclusive episode as he sits down with three of the most outstanding gym owners in the industry—John Doherty, Giancarlo (G-Man), and TJ Lopez—who have been nominated for the highly anticipated Gym Owner of the Year Award at Gym Business Mania. In this high-energy discussion, these industry leaders share their journeys, challenges, and game-changing strategies that have led them to success. Key Topics Discussed:Scaling from One Gym to Multiple Locations – John and G-Man reveal the mindset and systems required to grow beyond a single gym.Mastering Sales for Explosive Growth – John shares insider sales tactics, including key questions that uncover client objections before they arise.Finding & Leading Facility Leaders – G-Man discusses how he builds winning teams and retains top talent.Balancing Adult & Athlete Programs – TJ breaks down how he transitioned from a sports-focused gym to a thriving dual-market facility.Becoming a Local Fitness Authority – TJ shares how he built his reputation and became a well-known figure in his community.The Power of Being in the Right Room – G-Man reflects on the impact of surrounding himself with top-tier gym owners.Pre-Sale Mastery for New Locations – John reveals the secrets to filling a gym before doors even open. This episode is packed with real-world strategies, mindset shifts, and actionable insights to help gym owners level up their business and build the gym of their dreams.  Don't miss this inside look at what it takes to be a top-performing gym owner! Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

In this episode of Bankless, Samara Cohen, BlackRock's Chief Investment Officer of ETFs and Index Investments, discusses how ETFs and blockchain are revolutionizing finance. We explore Bitcoin and Ether ETFs as bridges between crypto and TradFi, blockchain's role in market modernization, and how ETFs enhance transparency and diversification. Cohen also shares insights on upcoming regulations and the importance of education in driving crypto adoption. ------

Hey everyone, Thank you so much for listening to the podcast this year. We're counting down to 2025 w/ our top episodes of 2024. Today we're listening to Ep. 10. In this episode, I share my journey from selling baseball cards to launching WineLibrary.com and discuss how brands must adapt to stay relevant. We dive into the power of TikTok, influencers, and AI, exploring how these shape marketing and retail today. You'll hear why creative commerce and emerging talent are critical for success, along with tips on building authentic connections with your audience. This one's packed with insights to keep your brand ahead of the curve. Enjoy! I hope you enjoy this look back at one of our most impactful episodes of the year. Let's keep the momentum going into 2025!

I'm HYPED for the debut of VeeFriends Cartoons, coming to YouTube TODAY, September 30th! My mission is to make people fall in love with the VeeFriends characters, and so I'm super pumped to share this huge step for the IP. We're teaming up with Moonbug, an industry leader in the kids' cartoons space, for a brand-new animated show! If you have youngsters in your life, this is for you! Sub up and tell a friend! Subscribe to the channel: garyvee.com/vfcartoons You can watch the first 3 episodes here: garyvee.com/cartoons Today's episode is a Q&A and a fireside chat I had at Palmer's Marketing and Sales Summit last year. I dive deep into the importance of having a solid social media marketing strategy, the new world of consumer attention and marketing. We also discussed AI and my thoughts on other emerging tech. This video is full of marketing tips to take your business to the next level, and I hope you enjoy it!