Podcasts about best marketing

Today's guest is Director of Marketing at Lomond and before joining Lomond, he has also worked for Curchods and Seymours.He heads up the central marketing and creative team for Lomond, the group behind brands including KFH, Charters, Miles & Barr, John Shepherd, Julian Wadden, DJ Alexander, Chase Evans, Clyde, HomeShore and Prospect. That means close to 3,000 people, around 200 branches and 75,000 properties under management.He is a seasoned marketing professional with a passion for brand development and storytelling, with an ever evolving career in marketing, covering strategy, comms, digital, graphic design, specialising in the property industry. Career highlights include:

The strongest reason to choose your firm may be impossible for a competitor to copy. Kelley Simoneaux built hers around an experience that changed her life at 16—and has shaped how she understands her clients ever since. Kelley founded and owns The Spinal Cord Injury Law Firm, a D.C.-based practice representing people with catastrophic injuries nationwide. She has lived with a spinal cord injury for 25 years, and her firm now includes other attorneys with spinal cord injuries. That lived experience gives her practice a distinctive connection to the clients and communities it serves. In this episode, Kelley joins Chris Dreyer to discuss what happens when your personal story becomes part of your firm's positioning. They talk about her decision to put the niche directly in the firm's name, building a nationwide referral network, and creating specialized campaigns around problems she encounters within the spinal cord injury community. Kelley also explains how her firsthand experience informs intake, life care plans, expert selection, damages, and the opportunities she sees in cases that other attorneys may not immediately recognize. You'll learn: How a lawyer's personal story can create differentiation that competitors can't manufacture. Why hyper-specific positioning requires the right referral network to work beyond a local market. What Kelley looks for when evaluating specialized spinal cord injury and pressure injury cases. How firsthand experiences influence life care planning and the calculation of long-term damages. Where community involvement can reveal new case types, advocacy opportunities, and ways to serve a niche. If you want to be the firm injured people call first for auto and truck accident cases, visit Rankings.io. Like what you hear? Hit Subscribe! We do this every week. If you want to keep learning from the best voices in PI, join us at PIMCON 2026. Buy your tickets now! Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok

In this episode of The CEO Project Podcast, host Jim Schleckser speaks with fractional CMO, global keynote speaker, and bestselling author Alison Michaels about building a marketing ecosystem that is aligned, strategic, and scalable. Alison explains why strong marketing starts with more than ads or social media. It requires a clear brand story, a high-performing website, consistent messaging, the right channels, and a customer experience designed around the audience you want to reach. She also shares why many companies struggle when agencies focus on execution without fully understanding the business's revenue drivers. You'll learn how to: Build a connected marketing ecosystem instead of relying on isolated tactics Develop an authentic brand story that resonates with the right customers Decide which marketing channels deserve your time and investment Use people, customer stories, and video to make your brand more relatable Simplify your marketing so you can measure what is actually working Align marketing investments with leads, revenue, and long-term growth Recognize when fractional marketing leadership may be the right fit Alison also explains why "good enough" marketing rarely supports a company's next stage of growth and how elevating your messaging, imagery, customer experience, and overall brand can help attract more discerning, higher-value buyers. If your marketing feels fragmented, difficult to measure, or disconnected from revenue, this conversation will help you identify the gaps. Listen now to learn how a stronger marketing ecosystem and a more authentic brand story can give your company a clearer voice, attract the right audience, and support scalable growth. Check out: 6:42 – Why your website is the foundation of a scalable marketing ecosystem 13:18 – How an authentic brand story helps companies connect with the right customers 20:47 – Why simplifying your marketing makes it easier to measure results About Allison Michels Allison Michels is a Fractional Chief Marketing Officer, global keynote speaker, and 6x bestselling author with 15+ years of experience advising CEOs, founders, and senior leaders across for-profit and nonprofit sectors. Her specialty is building marketing ecosystems that are aligned, strategic, and scalable — helping organizations clarify their voice, attract the right audiences, and launch initiatives that move the needle. A certified John Maxwell trainer, Allison has delivered content for global audiences as large as 20,000, worked alongside John Maxwell on transformational leadership in Paraguay, and built a podcast and conference series that have reached over 100 countries. She is the founder of LAUNCH, a strategic marketing practice helping high-achieving leaders create clarity and increase revenue.

You do not need a bigger marketing budget. You need to actually listen to the conversations you are already having.

In this episode, Cassie and Ally are fresh off attending D23, Disney's biennial fan expo in Anaheim and one of the largest brand-driven community events in the world, and they're breaking down everything they observed through a marketing lens. From Crocs building a racetrack-themed booth to Marvel turning a line into a fully immersive story experience, to Disney transforming what could have been a standard press announcement into a 15,000-person live spectacle hosted by Neil Patrick Harris, this episode is packed with concrete, transferable lessons on experiential marketing, merchandise strategy, fan engagement, and community building at scale. Key Takeaways:// Exclusivity and urgency are your most powerful tools at a live event. The activations that drove the longest lines at D23 weren't just pretty,  they offered something you could only get there, only that weekend. Limited drops, early access, collectible items, and mystery products created genuine excitement and organic content without a single paid push.// Turn your announcements into experiences, not press releases. Disney could have dropped its park and film news on social media. Instead they put 15,000 fans in a room with live performances, a talk show format, and the actual people behind the projects. The fans became the news cycle. // Merch is a marketing signal, not just a revenue line. The resurgence of vintage Disney t-shirts under Bobby Kim isn't just a product strategy, it's a cultural statement about where the brand is going. Limited drops, nostalgia, accessibility, and wearability all work together to turn a t-shirt into a conversation starter. // Peeling back the curtain builds deeper brand loyalty. Disney's Imagineering booth let fans meet the people behind the parks, ask questions, and see physical models of projects still in development. Access to the process is one of the most underused tools in brand marketing.// Community is the most durable marketing engine you can build. D23 exists because of Disney's fan community, and that community does an enormous amount of Disney's marketing for free. Cassie and Ally are a perfect example — two marketers who attended, created content, and will talk about this event for weeks. Building a community that shows up for you, on and offline, is a long game worth investing in.// Maintaining the status quo is the riskiest thing you can do. Bob Iger's philosophy, that staying still is more dangerous than taking risks, is the through line of everything Disney presented at this event. New stories, new formats, new access, new product. The brands that keep pushing are the ones that keep their audiences leaning in.____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join the MHH Collective: ⁠Join now⁠Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Fresh off hosting our own event this week, I'm talking through something I think gets dismissed way too often: showing up in person. In this episode:Why in-person is having a real comeback, and why that's not nostalgiaThe four ways we personally get in the room - hosting, sponsoring, speaking and attending - and what each one is actually forWhy the look and feel of your event is the difference between people scrolling past and people sharing itA first look at what's coming with TSC StudiosHave a question? Click here to send it to me!Links:Join the WhatsApp communityFollow on Instagram: @coffeesandcontentpodFind Loren on LinkedIn: Loren TomlinsonVisit us at: www.thesocialcollective.co.nzLoved this episode? Leave a review - it would mean the world!

What makes a marketing campaign so unforgettable that you'll go out of your way to visit the business behind it? In this episode, you'll hear the story of an unexpected roadside advertising campaign that transformed a long drive through rural Colorado into a masterclass in customer psychology. What began as a series of mysterious vintage-looking signs became a powerful lesson in how great marketing creates curiosity, builds anticipation, and earns attention rather than demanding it. Listen in to learn why repetition works when it's done well, how subtle messaging can outperform aggressive sales tactics, and why the strongest brands play the long game instead of chasing quick wins. You'll hear about the power of context, brand association, offline marketing, and planting seeds today that continue generating results for decades. Whether you run an eCommerce business or any customer-focused brand, these timeless marketing lessons can help you create campaigns people actually remember. You can find show notes and more information by clicking here: https://tinyurl.com/35fj3upz  Interested in our Private Community for 7-Figure Store Owners? Learn more here.  

In this episode, Dr. Killeen explains why your Google reviews have become one of the most important factors in attracting new patients and why they often have a bigger impact than your marketing budget. Before a new patient ever picks up the phone, they've probably already looked you up online. A simple, consistent process for asking happy patients to leave reviews can strengthen your online reputation and build trust before someone ever walks through your doors. Small daily habits can lead to hundreds of five-star reviews and help your practice stand out for years to come.

  Join host Justin Forman for a conversation with Christian Pinkston, CEO of the PR and marketing firm Pinkston, that starts with a simple question about marketing in the age of AI and ends somewhere far deeper: a near-drowning in the Persian Gulf, a camel accident in the Egyptian desert three days later, and a voice from God that Christian says he'll never forget. For decades, Christian built a life and a career on convincing the people around him that he was impressive, successful, and worth something — while hiding the shame underneath it. It took two brushes with death in the same week, thousands of miles from home, for that image to finally collapse. What followed was confession, grace that wasn't cheap, and a slow rebuilding of an identity rooted in something that could never be taken away. Along the way, Christian and Justin dig into why AI has made authenticity both harder to fake and more valuable than ever, why story is the foundation of every real relationship (in business and otherwise), and why the same principle that transformed Christian's life — approaching God empty-handed — is also, it turns out, good business. Key Topics: •      Why story is proof: how AI is disrupting marketing and making authenticity both harder to fake and more valuable •      The 45-year identity built on performance — and the soundtrack of shame that shaped it •      Two brushes with death in three days: a riptide in Dubai and a camel accident in Cairo •      Confession, grace, and the difference between “cheap grace” and the real thing •      Why he now pours into young men, teaching an identity rooted in Christ instead of performance Notable Quotes: "I realized like I had been pretending for decades to be someone I wasn't, to impress people in my life so they think that I was worth something." — Christian Pinkston "The hero of that story is you. But we're not the hero of our story. There can only be one hero." — Christian Pinkston "We'll tell the success story. We'll tell those stories. But these are the stories that we need to be telling more of. Telling the stories of brokenness." — Justin Forman

Many business owners feel uncomfortable with the idea of doing a competitor analysis, worrying it may lead to copying. However, conducting a competitor analysis can be a game-changer!In this episode, Melanie shares valuable strategies on howto effectively analyse your competitors without losing sight of your unique brand identity. Competitor analysis isn't about mimicking others but ratherabout uncovering what resonates with them and hopefully your customers. You learn about market trends, customer preferences, and areas you can build your USP.

Trust is one of those things marketers talk about all the time, but it's hard to point to on a dashboard.This week, Sam and Roop discuss why that doesn't make it any less important.When you're selling equipment that costs six or seven figures, people aren't clicking an ad and making a purchase that afternoon. They're talking to coworkers. Reading reviews. Watching YouTube videos. Asking AI questions. Checking Reddit. They're figuring out whether your company is worth trusting long before they ever talk to sales.That's why trust is more than a brand metric. It's part of your marketing.The conversation covered everything from paid media and AI search to dealer relationships, customer reviews, and the small moments that shape a buyer's opinion over time. Because while you can't tell people to trust you, you can consistently give them reasons to.The brands that earn trust are usually the ones willing to educate, be transparent, and show up wherever customers are looking for answers.See you next week for more Little Talks!— Claudia, Sam, and RoopTell us what you think!

On your best days at work - the days where you get to your desk, you know exactly what you're doing, you get into flow, you make real progress on things that matter… what's actually different about those days?I'd bet it's not that you had fewer things to do. It's that you had a plan. You knew what you were protecting. You were in control of your time instead of your time being in control of you.In this episode I'm unpacking the one philosophy shift that sits underneath every productivity system, morning routine and to-do list hack I've ever shared on this podcast. The thing that, when you finally get it, changes not just how you work, but how you feel at the end of every single day.This isn't about doing more. It's not about doing less. It's about something far more fundamental than either of those things.The Marketer You Already Are -  I'm building a course for ambitious marketing managers. It's not ready yet but when it is, you'll hear about it first. Sign up hereFollow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/For more episodes visit my website : emmawindsor.com  

Some of the biggest clients I've ever landed didn't come from an ad, a website, or a sales pitch. They came from relationships. A friend from college. A former client. Someone I met years ago who remembered my name when the timing was right. In a city like Tulsa, relationships matter. People do business with people they know, trust, and enjoy being around. In this week's Do It My Way podcast, I'm talking about why relationships are the most valuable asset in business and how investing in people can pay dividends for decades. Because your next opportunity may already be in your network, you just haven't met the right moment yet. Listen now.

Everybody wants to talk about how to get more clients. Hi, same. But what if your biggest growth lever actually isn't your marketing? What if the thing you're overlooking is what happens after someone books you?In this episode, I'm talking about why your client experience might actually be your best marketing strategy — and why the clients currently in front of your lens are probably the reason your next clients will book you. Because yes, your branding and marketing matter. But if your process isn't creating raving fans, referrals, reviews, and return clients… you're pouring into a leaky bucket.We're diving into how to create a brand photography experience people genuinely cannot stop talking about — from inquiry to delivery — and how small, strategic shifts can completely change the way clients see you (and sell you to everyone they know).We're talking:Why referrals + return clients are still your best leadsStrategic discovery call questions that instantly position you as the expertTurning “non-visual” businesses into purposeful brand imageryCreating an on-set experience clients rave about later at happy hourWhy client comfort matters just as much as the photosUnderpromising, overdelivering, and building repeat business naturallyLinks & Resources

The best marketing usually doesn't feel like marketing at all. It feels helpful, authentic, valuable, and human. In this episode, I talk about why the most effective brands focus less on constant promotion and more on creating real connection. Whether it's through content, customer experience, appreciation, or consistent communication, the businesses that stand out are often the ones that make people feel something—not just buy something. This conversation is about building trust, creating value, and understanding that great marketing is often the result of meaningful relationships and intentional interactions over time. If your marketing feels forced, noisy, or transactional, this might help you think about it differently.

Today Erica's guest is Cathi Shank, the owner of a pet waste removal business called Speedy Scoop. The discussion highlights the origins of Cathi's business, which began unexpectedly through her son's neighborhood project and evolved into a full-scale professional operation. Both women share insights on navigating a competitive market by maintaining high service standards, professional pricing, and reliable communication. They emphasize the importance of community support and the necessity of transitioning from a solo operator to a leader with a structured team. The episode also explores the unique challenges and triumphs of women in entrepreneurship, specifically regarding work-life balance and the value of networking. Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

In this episode, I'm walking you through the three marketing channels I truly believe matter most for sourdough micro bakeries—and why trying to be everywhere at once is probably exhausting you more than it's helping your business grow. If social media feels overwhelming or like you're constantly posting into the void, I want this conversation to feel like a deep breath and a reset. We're talking about how to simplify your marketing, focus your energy where it actually converts, and build a system that feels sustainable instead of draining.I also share the marketing tool that has completely changed the way I run my bakery and communicate with customers week after week. We dive into why visibility alone isn't enough, the difference between followers and actual buyers, and how to create a simple marketing pipeline that works even when you're tired and covered in flour. Whether you're just starting your micro bakery or feeling spread too thin trying to keep up with every platform, this episode will help you get clear on where to focus and how to market your bakery in a way that feels practical, intentional, and burnout-proof.Resources:Join us at the Bread Winner Summit! http://carolinebower.com/breadwinnersummitJoin Project Broadcast here: https://app.projectbroadcast.com/sign-up?referral=breadwinnerGet the Bread Winner Business Alignment Journal: https://carolinebower.com/journalGrab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. https://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery!

Send us Fan MailMost professionals aren't lacking effort—they're lacking clarity on what actually drives revenue. In this episode, Sylvia breaks down why so much marketing today feels busy, expensive, and disconnected from real revenue growth, especially in high-trust fields like law, mediation, and divorce services. You'll learn the four best strategies that are consistently driving consultations, referrals, and client decisions today—and why the shift from attention-based marketing to trust-based marketing is changing how successful professionals grow their practices.What you'll learn:01:41 What Marketing Makes Money03:24 Trust Based Marketing Shift06:51 Revenue Driver #110:32 Revenue Driver #214:59 Revenue Driver #320:15 Revenue Driver #425:38 Trust WinsResources:Feeling stuck about how to grow your practice, book a free strategy call here.#85 Turn One Webinar Into Clients #70 How To Use LinkedIn To Get Booked As A Speaker #81 How To Build Your Silent Pipeline on LinkedIn Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast”  If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Register for our upcoming marketing workshop on May 28thDownload Free Guide: How Lawyers and Mediators Can Attract More Ideal ClientsWant more insights like this?  Sign up for our newsletter.Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedinJoin our online community...

Most hair extension stylists have hundreds of pieces of social proof sitting unused in their phone, texts from happy clients, before-and-after photos, voice notes raving about their work. Ashley Diana breaks down why posting client wins is not bragging, it is the most powerful marketing tool you have, and the exact framework for using social proof to book more clients. Message me on Instagram @missashleyhair Resources and Links: Become the Highest Paid Hair Extension Pro in Your City: https://richstylist.com Low-Investment, High Impact 90-Day Coaching Program: https://richstylist.com/level-up Bond Bootcamp 2026 (Live Training Event): https://richstylist.com/bond-bootcamp More Clients, Less Posting $27 Mini Course: https://richstylist.com/more-clients Launch Your Own Brand of Hair Extensions: https://richstylist.com/brand-launch The #1 Salon Software for Hair Pros: https://hairproappointments.com Daily Content Ideas and Trends for Hair Pros: https://contentcalendarforhairpros.com Boost Your SEO and Showcase Your Education: https://www.certifiedhairpro.com/ Shop Destination Hair Extensions (Luxury Hair): https://destinationhairextensions.com Offer Financing to Your Clients (Cherry): https://withcherry.com/partnerships/alex-king

Every ergonomics consultant has them, moments where you walk out of an assessment and think, that actually made a real difference. The worker who came in defeated. The setup that needed one adjustment. The Amazon cart full of products that never needed to be purchased. But most of us let those moments evaporate. We don't write them up, don't post them, don't share them, and in doing so, we leave our most powerful marketing content sitting completely untapped.In this episode, discover why client success stories are the highest-credibility marketing tool available to ergonomics consultants, and exactly what to do with them. Find out why one post is never enough (the forgetting curve is real, and the numbers will surprise you), why the AI content explosion has actually made authentic human stories more valuable, and how to turn a single client win into content that works across email, LinkedIn, lead magnets, sales conversations, and your own assessment deliverables.What you'll take away:•       Why the "I'll just buy something" objection is one of the most common — and how a real story dismantles it instantly•       The Rule of Seven, the forgetting curve, and what the research actually says about how many touchpoints it takes to convert a prospect•       Why AI has raised the value of authentic stories, not lowered it•       The full content recycling playbook: email, LinkedIn, lead magnets, proposals, deliverables, and scheduling•       The 3 things every client success story accomplishes: competence, integrity, and meeting people where they are•       The one action to take this week — no matter where you are in your businessThis episode is for every ergonomics consultant who has ever poured their heart into a post and heard nothing back — and wants to understand why that happens, and what to do instead.Are you a healthcare professional curious about how office ergonomics assessments could fit into your services? I've got you covered with some valuable (and free!) resources at www.ergonomicshelp.com/free-training.

Patients only retain a fraction of what they hear in a consultation. That gap is where deposits stall, phone calls pile up, and confidence erodes between the consult and the operating room. Closing that gap isn't about talking more — it's about giving patients something they can take home, share with their family, and come back to.A Nextech user from day one, Dr. Michael McCracken is a board-certified oculoplastic surgeon who uses TouchMD to draw directly on patient photos during consults, assigns pre-op and post-op “homework” — including short videos he records himself — and gives patients a HIPAA-compliant way to keep the conversation going at home with their spouse or partner.They also get into why photo quality is the real calling card of an aesthetic practice today, how to structure educational videos patients will actually watch, and what consistent consult and post-op systems do for closing rates, phone volume, and patient trust.Questions answered by this episode:How do plastic surgeons use TouchMD during patient consultations?How can aesthetic practices reduce repetitive patient phone calls after surgery?What is the best way to educate patients before and after a cosmetic procedure?How long should patient education videos be for an aesthetic practice?Why are before-and-after photos so important for plastic surgery marketing?How can I share before-and-after photos without violating HIPAA?What is an oculoplastic surgeon?How much do patients actually remember from a consultation?How can I show a patient what their surgical result will look like?What makes a high-quality patient photograph in an aesthetic practice?Michael S. McCracken, MD, FACSOculoplastic Surgeon, McCracken Eye and Face InstituteDr. Michael McCracken is a board-certified oculoplastic surgeon and Castle Connolly Top Doctor based in the Denver area. With more than 10,000 cosmetic eyelid procedures under his belt, he is widely considered Colorado's foremost fellowship-trained oculoplastic surgeon.Dr. McCracken has been in solo practice for 18 years and has been a Nextech user from day one. He also serves as an assistant clinical professor of ophthalmology at the University of Colorado School of Medicine and trains ASOPRS fellows in his operating room.Connect with Dr. McCracken on LinkedInLearn more about McCracken Eye and Face InstituteAbout Aesthetically SpeakingAesthetically Speaking is presented by Nextech — the practice management and EHR platform built for aesthetic specialties. Nextech gives practice owners, managers, and their teams the tools to run a modern, efficient aesthetic practice, from patient engagement and marketing to clinical documentation and reporting.Request a demo at nextech.com/request-demo

Send us Fan MailWe sit down with Joel Bauer to break down how elite presenters turn chaos into clarity and transform a talk into measurable sales without losing the human touch. We unpack his Speak Teach Close framework and the real-world tactics behind experiential marketing, ethical persuasion, and unforgettable messaging. • framing a message into three memorable points that audiences repeat • using trade show crowd psychology to earn attention fast • turning life experience into transferable skills through action • Speak Teach Close as a conversion-focused speaking system • building offers with architecture so attention has a next step • making teaching experiential so the audience feels the solution • repeating key promises so people actually process them • reducing risk with a strong money-back guarantee structure • building high-trust relationships before high-ticket applications • simplifying frameworks into three parts for recall and leverage If they go to JoelBauer.com, Peng Jun's interview, where he breaks down how he did it for free, is right at the top of the page. Video, download, nothing to buy. How to Reach Joel Bauer:Website: https://joelbauer.com/Linkedin: https://www.linkedin.com/in/joelbauer To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93ZwFacebook: https://www.facebook.com/jordan.edwards.7503Instagram: https://www.instagram.com/jordanfedwards/Linkedin: https://www.linkedin.com/in/jordanedwards5/Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min 

Service Managers, Fixed Ops Directors, and Dealership Owners — are you tired of spending a fortune on marketing just to fill your drive with one-time customers? Most dealerships focus on "customer acquisition" while their current database is leaking out the back door. In this special "Coach Takeover" episode, our elite coaching team breaks down why retention is the only way to build a sustainable, high-profit service department. In this episode of Service Drive Revolution (#355), we break down: ✅ Why the "welcome" in the drive is the most critical moment for long-term retention ✅ The psychology of why customers leave (and it's rarely about the price) ✅ Relationship building: How to move from being a "transactional" shop to a "relational" one ✅ The Sales Manager vs. Service Manager dynamic: Why sales experience can be a superpower in Fixed Ops ✅ How to handle hand-offs from management to advisors to build instant trust ✅ The "Top Golf" debate and the value of team culture behind the scenes ✅ Why "staying in the driveway" is a service manager's most important job If your service department struggles with: - High customer churn and low repeat business - Advisors who treat every customer like a stranger - Managers who hide in their office instead of being in the drive - Low CSI scores despite "fixing it right the first time." - Or a lack of connection between your service and sales departments This episode features insights from our entire coaching team to help you stop the bleeding and turn your service drive into a retention machine. The strength of your business isn't how many new customers you find, but how many you keep. #FixedOps #ServiceManager #CustomerRetention #ChrisBulldogCollins #ServiceDriveRevolution #DealershipLife #AutomotiveLeadership #ServiceAdvisorTraining

95% of books are sold through word of mouth—but most authors are still chasing reach instead of building relationships. That's a problem, especially in a market where social media visibility is unpredictable and ad costs continue to climb.In this episode, we break down the one marketing engine that consistently works: a small, engaged group of readers who genuinely want to see your book succeed.We walk through a simple but powerful reader funnel—how casual readers become fans, how fans become superfans, and how a select group naturally evolves into a street team that supports your launches, promotions, and long-term visibility. More importantly, we explain what “engagement” actually looks like in practice, how to identify the readers already leaning in, and why you don't need a massive email list to see meaningful results.If marketing feels overwhelming or never-ending, this framework simplifies the process. It's designed for authors who want to spend more time writing while still building steady momentum.We also share one of the most effective (and overlooked) tactics for generating more Amazon reviews and Goodreads ratings: a strategically placed back-of-the-book letter that invites readers to stay connected and take the next step. Done right, this creates a natural bridge from reader to subscriber—and eventually, advocate.From there, we get tactical about building a street team without overcomplicating it. You'll learn how to vet members using a simple form, organize assets in a shared folder, and provide clear, brand-safe guidance so your team amplifies your message the right way.Finally, we address the growing wave of AI-generated books and what it means for discoverability. Algorithms can be influenced—but genuine reader connection cannot be replicated. A trusted group of engaged readers is one of the most reliable ways to stay visible in an increasingly crowded marketplace.If you're looking for a smarter, more sustainable way to market your book, this episode lays out a framework you can start using immediately.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

Your website is often the first place a potential client decides whether to book you or keep scrolling. In this episode, Kim sits down with Jen Olmstead, co-founder of Tonic Site Shop, to talk about what actually makes a website work for creative entrepreneurs in today's market and why leaning into what makes you different is more important than ever. Topics Covered: Why your unique story is your greatest competitive advantage How to move beyond just posting your work What your About page actually needs to do, and the two questions to ask your past clients to figure it out Why scaling a business can suddenly feel like a cage The marketing shift that is making things harder to sell right now Practical homework: two things you can do this week to make your website stronger Whether you have been putting off a website refresh or just need a clearer way to communicate who you are and who you serve, this conversation will give you a fresh lens on how to show up online in a way that is genuinely, unmistakably you. Referenced in This Episode: Tonic Site Shop website templates: tonicsiteshop.com Tonic email list: tonicsiteshop.com/list Ira Glass on taste and the gap between taste and ability (search: "Ira Glass taste gap") TMA discount on Tonic templates: themotherhoodanthology.com/tonic — use code TMA15 for 15% off Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠ IG ⁠⁠⁠⁠https://www.instagram.com/kimbox 

Episode 300 marks a milestone moment for The Six Five Pod as AI shifts from innovation to consequence. This week, Patrick Moorhead and Daniel Newman unpack the risks of frontier models, the growing complexity of AI deployment, and the market signals that reveal where tech is heading next. The handpicked topics for this week are: The Frontier Model Arms Race: Anthropic Mythos + OpenAI Spud — Frontier models are advancing beyond controlled testing environments, exposing real-world vulnerabilities across operating systems and enterprise infrastructure. The hosts examine how rapidly increasing model capability is colliding with security readiness, and what this escalation means for competition across leading AI labs. (The Decode) Controlled Release and the Emergence of Gated AI Deployment Models — Anthropic's decision to limit access to Mythos reflects a broader shift toward security-first deployment strategies. Rather than prioritizing speed to market, companies are beginning to gate access, signaling a transition toward more controlled, compliance-aware AI rollouts. (The Decode) Meta's AI Offensive: Muse Spark Launches — Meta's first reasoning model from its Superintelligence Labs is now live across its consumer ecosystem, giving the company a direct distribution advantage while signaling that its infrastructure spending is beginning to translate into frontier-level model output. The hosts unpack what Muse Spark means for reasoning, multi-modal use cases, and the pressure it could put on closed-model pricing. (The Decode) Intel Joins Musk's 'Terafab' Mega-Project — Intel's involvement in Terafab gives real weight to its foundry comeback narrative and opens up a larger conversation about who will actually build tomorrow's AI manufacturing infrastructure. More than just a partnership, this could determine whether Intel becomes a central player in the next generation of AI chip production. (The Decode) Intel in Talks with Google and Amazon on Advanced Packaging — Advanced packaging is becoming a strategic layer in AI infrastructure as chiplets, memory, and interconnect design grow more complex. Pat and Dan unpack how Intel's reported talks with Google and Amazon suggest the company is moving beyond wafers and deeper into the system integration layer that hyperscalers increasingly need. (The Decode) Intel and SambaNova Launch Heterogeneous AI Inference Architecture — Intel and SambaNova are pairing GPUs, RDUs, and Xeon 6 CPUs into a heterogeneous inference blueprint aimed at demanding agentic AI workloads. The conversation focuses on why this matters for enterprise, sovereign, and cloud deployments, and how it reinforces Intel's effort to stay central in an increasingly mixed-compute future. (The Decode) Maine's Data Center Ban: Maine's proposed freeze on large data center construction turns infrastructure buildout into a political and local governance fight. The hosts connect this story to the broader backlash against AI infrastructure, making the point that land, water, energy, and community consent are becoming real constraints on hyperscaler ambition. (The Decode) Broadcom + Google + Anthropic Lock in Gigawatt-Scale TPU Capacity — This deal shows compute is no longer being treated like an on-demand utility. It's being secured like strategic infrastructure. Pat and Dan break down how gigawatt-scale TPU capacity, custom silicon collaboration, and Google's expanding role in the stack reshape the competitive map for frontier AI. (The Decode) Is AGI Really Here, Or Is This the Best Marketing in Tech History? — The debate on The Flip this week centers on whether Anthropic's Mythos behavior and OpenAI's claims around Spud signal a true AGI threshold, or whether the labs are using selective disclosures, gated releases, and ambitious framing to shape market perception before the technology actually meets a general intelligence standard. (The Flip) Iran Ceasefire Triggers $1.5 Trillion Relief Rally — Announcement of a fragile ceasefire drove one of the biggest market relief rallies of the year, while oil reversed sharply and investors rushed back into risk. The segment looks at what this says about geopolitical sensitivity, supply chain exposure, and how quickly macro conditions can reshape market sentiment. (Bulls & Bears) April 14 Semiconductor Tariff Deadline: The AI Supply Chain's Moment of Truth — With the Section 232 deadline approaching, the market is watching whether semiconductor tariffs are extended, softened, or escalated. Pat and Dan frame this as a major supply chain and pricing question that could affect chip economics, sovereign AI buildouts, and infrastructure costs across the rest of 2026. (Bulls & Bears) Samsung Q1 Guidance Signals Continued AI Memory Boom — Samsung's guidance reinforces the idea that the AI infrastructure cycle is still driving massive memory demand. The hosts use the company's quarterly results to read through pricing, margin recovery, and discuss whether the current memory upcycle is a short-term squeeze or part of a more durable AI supercycle. (Bulls & Bears) The Decode Anthropic Mythos https://www.businessinsider.com/anthropic-mythos-latest-ai-model-too-powerful-to-be-released-2026-4 OpenAI Spud https://happycapyguide.com/blog/openai-gpt-55-spud-pretraining-complete-agi-leap-2026 Meta Launches Muse Spark Reasoning Model https://www.bloomberg.com/news/articles/2026-04-08/meta-debuts-first-ai-model-from-prized-superintelligence-group Intel Joins Musk's Terafab Mega-Project https://www.reuters.com/business/autos-transportation/intel-join-musks-terafab-mega-ai-chip-project-2026-04-07/ Intel in Talks with Google and Amazon on Advanced Packaging https://www.tomshardware.com/tech-industry/semiconductors/intel-reportedly-in-talks-with-google-and-amazon-over-advanced-packaging Intel and Sambanova Launch Heterogenous AI Inference Architecture https://sambanova.ai/press/sambanova-announces-collaboration-with-intel-on-ai-solution Maine's Lawmakers Propose Data Center Moratorium https://www.wsj.com/us-news/maine-data-center-ban-e768fb18 Broadcom + Google + Anthropic Lock in Gigawatt-Scale TPU Capacity https://www.anthropic.com/news/google-broadcom-partnership-compute The Flip Is AGI Really Here — or Is This the Best Marketing in Tech History? FOR: https://www.businessinsider.com/anthropic-mythos-latest-ai-model-too-powerful-to-be-released-2026-4 https://www.youtube.com/watch?v=J6vYvk7R190 AGAINST: https://techcrunch.com/2026/04/07/anthropic-mythos-ai-model-preview-security/ Bulls and Bears Iran Ceasefire Triggers $1.5 Trillion Relief Rally https://fortune.com/2026/04/08/markets-sp-trump-truce-ceasefire-iran-war-rally-strait-of-hormuz/ https://www.cnbc.com/2026/03/30/stock-market-today-live-updates.html April 14 Semiconductor Tariff Deadline: The AI Supply Chain Moment of Truth https://www.whitehouse.gov/presidential-actions/2026/01/adjusting-imports-of-semiconductors-semiconductor-manufacturing-equipment-and-their-derivative-products-into-the-united-states/ https://www.z2data.com/insights/the-section-232-semiconductor-tariff-explained Samsung Q1 Guidance Signals Continued AI Memory Boom https://news.samsung.com/global/samsung-electronics-announces-earnings-guidance-for-first-quarter-2026 https://www.reuters.com/sustainability/sustainable-finance-reporting/samsung-flags-eight-fold-jump-q1-profit-ai-chip-demand-drives-up-prices-2026-04-06/ https://www.wsj.com/tech/samsung-forecasts-record-first-quarter-operating-profit-d85414ac  

In this episode of the GaryVee Audio Experience, I talk about my newest venture into the CPG world with Very Luckee Gummies. I discuss my thesis on how collectibles will revolutionize consumer products and why I'm doubling down on live social shopping platforms like TikTok Shop and Whatnot. I also share my philosophy on "micro-quitting" and why self-awareness is your greatest asset in business. You'll learn about:The Intersection of Collectibles and CPGMy Philosophy on Micro-Quitting vs. Macro-QuittingHow to Scale a Brand via Live Social ShoppingWhy "Humanity" is the Best Marketing for Small Businesses

Matt runs Barrow Studio, a brand identity and strategy agency in Bristol, UK—and he's drowning in advice. Every newsletter, YouTube channel, and podcast promises a different "marketing golden ticket": build an email list, go all-in on social media, launch a course, appear on podcasts, host a podcast. The result? He's done none of it, and his agency still runs almost entirely on word-of-mouth referrals. Preston and Clay untangle the overwhelm and lay out a clearer, more honest framework for building a marketing system that actually fits where your business is right now. Support our show sponsors → ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question → ⁠https://freelancetofounder.com/ask⁠ Check out Clay's business → ⁠⁠https://golinus.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Named to Inc.'s Female Founders list, Priscila Martinez is founder and CEO of The Brand Agency, a public relations and creative communications firm. She is an award-winning marketer whose firm services Fortune 5 clients and other household name brands. The Brand Agency is the only agency globally to service clients like Amazon, Apple, Hulu, Disney, and Netflix with a female-only team. Recently, Ragan recognized Martinez as a Top Women in Communications, industry trade PRNews named her Top Women in 2024, and her agency was named “Best in Business” by Inc. Magazine for two years. Her speaking engagements include UCLA Velocity Women's Leadership Summit, USC Marshall School of Business marketing series, USC Own It Summit, and the International Trade Council's Think Global Conference. Martinez was an entertainment correspondent for NBC's Peacock streaming platform. She has been featured in publications like The Hollywood Reporter and Forbes and frequently contributed to Newsweek and Entrepreneur. Martinez sits on the board of Tierra del Sol Foundation. She is a Mexican immigrant who started living in the US full-time upon being accepted to Pepperdine University.

What if culture and not demographics or marketing strategies is the ultimate driver of human behavior and business success? In this episode of World's Greatest Business Thinkers, host Nick Hague speaks with cultural scholar, best-selling author, advertising strategist, and Professor of Marketing at Michigan University,  Dr. Marcus Collins. Marcus explains why culture, not demographics or tactics, is the true driver of human behavior and business success. He explores how brands grow by aligning beliefs, behaviors, and creations with the communities they serve, rather than chasing trends or forcing top-down messaging.  The conversation highlights the importance of authenticity, cultural empathy, and community listening in building meaningful brands. Leaders will learn how organizations can foster genuine cultural connections and why facilitating existing meaning matters more than manufacturing it. What You Will Learn: Why culture eats strategy for breakfast How to distinguish cultural relevance from mere popularity The critical difference between top-down messaging and community building. How to measure cultural embeddedness in your organization and market Why authenticity is non-negotiable and easily detected The power of leaving strategic gaps for audiences to fill How to leverage cultural intimacy to stay ahead of market shifts   If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here.   About Guest Dr. Marcus Collins is a Professor of Marketing at the University of Michigan and a cultural strategist whose work bridges academia and practice by exploring how culture shapes human behavior and business outcomes. With a background spanning music production, digital strategy for global artists (including Beyoncé), and advertising leadership at agencies like Wieden+Kennedy and Translation, he brings a rare blend of creative and scholarly expertise. He is also the author of *For the Culture*, a groundbreaking exploration of how cultural meaning-making supersedes demographics in driving consumer loyalty and organizational success.   Quotes: "There is no external force more influential to human behavior than culture, full stop. It is the governing operating system of humanity. Culture is a system of conventions and expectations that demarcate who we are and govern what people like us do." "If you ask someone five years ago which car company was going to change the industry, most likely people would say Tesla. But if you ask people a year ago, that would not be the case. It's because of the meanings that people have assigned to Tesla and Elon Musk, because of these meanings, the car takes on a different form in their minds." "We so often use the word culture as a shortcut for popularity, but they aren't the same. Popularity is centered on the familiarity of a thing, but culture centers on meaning. Brands that are culturally relevant tend to grow six times more than brands that are not." "Companies will tell us that a thing is cool, companies will tell us that it's the best, but people ultimately decide whether we are or not. It's the people who decide what's acceptable, not the top-down directives from corporations."   Keywords: Primary Keywords (Core Themes): Culture and behavior, Cultural meaning-making, Brand culture strategy, Consumer identity and culture, Cultural relevance marketing, How culture influences decisions, Cultural operating system, Meaning-making systems, Cultural communities, Brand loyalty through culture   Secondary Keywords (Related Subtopics): Popular vs. cultural distinction, Cultural embeddedness, Bottom-up vs. top-down marketing, Community building and fandom, Authenticity in brand participation, Organizational culture alignment   Episode Resources: Dr. Marcus Collins on LinkedIn University of Michigan Website  World's Greatest Business Thinkers on Apple Podcasts World's Greatest Business Thinkers on Spotify World's Greatest Business Thinkers on YouTube

What happens when you stop shouting into the void of corporate social media and start empowering your most authentic assets: your people?In this episode, we are joined by Vicky Cunningham, Marketing Director at Efficio. With a background in financial services, journalism, and even acting, Vicky brings a unique perspective on how people buy from people, particularly in the niche world of procurement and supply chain consulting.This conversation dives into the practicalities of scaling a global advocacy program. Vicky shares how Efficio uses “LinkedIn Post Pro” (a custom GPT) to help consultants overcome blank-page syndrome by providing a simple starting point for posts, and why empowering early adopters to lead with microcasts and interview-style content proved more effective than relying solely on written articles. Discover how a single LinkedIn post translated directly into a new business bid, highlighting the real impact of social selling in niche consulting, and the crucial role a dedicated employee advocacy manager and regular drop-in sessions play in supporting employees and removing common barriers to participation.If you've struggled to turn employee intent into action or need to prove the ROI of advocacy to a time-poor leadership team, this episode provides the blueprint for a steady, sustainable rollout that delivers real-world business opportunities.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the 2026 Employee Advocacy Benchmark Report.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

Nir Eyal provides research-proven strategies for tackling the biggest restraint in our lives: our beliefs.— YOU'LL LEARN — 1) Striking examples of the power of our beliefs2) How to make the most of placebos 3) Three tools for challenging your limiting beliefsSubscribe or visit AwesomeAtYourJob.com/ep1136 for clickable versions of the links below. — ABOUT NIR — Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the international bestsellers Hooked: How to Build Habit-Forming Products andIndistractable: How to Control Your Attention and Choose Your Life, which have sold over 1 million copies in more than 30 languages. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award and being named among the best business and personal development books of the year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits. As an active angel investor, Nir has backed multi-billion-dollar companies that implement his methodologies, including Canva, Kahoot!, and others. In addition to blogging at NirAndFar.com, his writing has been featured in The New York Times and Harvard Business Review, and he is a regular contributor to Psychology Today.• Book: Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results• Website: NirAndFar.com— RESOURCES MENTIONED IN THE SHOW — • Study: “On the Phenomenon of Sudden Death in Animals and Man” by Curt P. Richter• Study: “Anabolic steroids: the physiological effects of placebos” by Ariel Gideon and William Saville• Study: “Cognitive influence on the evaluation of wine: The impact and assessment of price” by Charles Spence• Study: “Longevity increased by positive self-perceptions of aging” by Becca R. Levy, Martin D. Slade, Suzanne R. Kunkel, and Stanislav V. Kasl• Book: All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin• Book: Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland• Book: War and Peace by Leo Tolstoy— THANK YOU SPONSORS! — • Monarch.com. Get 50% off your first year on with the code AWESOME.• Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO• Shopify. Sign up for your $1/month trial at Shopify.com/betterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS breaks down the critical difference between content marketing and context marketing for SEO. Using relatable analogies, from buying a home to purchasing an iPhone, Favour explains why content alone is not enough. Content is what you create; context is the meaning, story, and connection behind it. He introduces the WEBLAST acronym (Website, Email, Podcast, LinkedIn, Ads, AI, SEO) as a seven-pillar framework for building a competitive online presence and shares how AI tools can be trained with your brand voice to save time and drive real partnerships.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey TakeawaysContent is the "what"; context is the "why." Content gets you seen. Context gets you understood, remembered, and chosen.SEO is intentional, not guesswork. Throwing random keywords no longer works. Structure, readability, and sentimental value drive rankings.Three pillars of context marketing: Readability (humans understand it), SEO (bots can crawl it), and sentimental value (it resonates emotionally).The WEBLAST framework: Website, Email, Podcast, LinkedIn, Ads, AI, and SEO, seven tools that, used together in a progressive cycle, produce measurable growth within 30 days.AI should be trained on your brand. Feed your intellectual property into AI to get responses that sound like you, not generic prompts.Pre-purchase vs. post-purchase context: Before the sale, show up everywhere (YouTube, Google, Pinterest). After the sale, deepen the relationship (email, Zoom, Slack).Memorable Quotes"SEO is intentional. It's not guesswork. We don't do that in 2024, and we're not doing that for 2025 either." — Favour Obasi-ike [03:45]"The website is the content. The pages are the context." — Favour Obasi-ike [07:09]"If I say 'my pleasure,' I don't have to say the brand name to tell you who I'm talking about. That's context." — Favour Obasi-ike [07:54]"Content is free right now. AI is going to give me that content. But context? That's what makes you different." — Favour Obasi-ike [44:05]"Feedback is the best currency." — Favour Obasi-ike [40:49]"You're not prompting ChatGPT, you're prompting yourself." — Favour Obasi-ike [32:36]FAQsQ: What is the difference between content marketing and context marketing?A: Content marketing is the material you produce, the blog, video, or post. Context marketing is the meaning, relevance, and story wrapped around that content so your audience truly understands and connects with your message.Q: Why is context more important than content for SEO?A: Search engines now prioritize user intent and experience. Context ensures your content is readable, emotionally resonant, and structured so both humans and bots can interpret it, which directly improves rankings.Q: What is the WEBLAST framework?A: WEBLAST stands for Website, Email, Podcast, LinkedIn, Ads, AI, and SEO. It is a seven-pillar system for building a strong, competitive online presence when used in a consistent, progressive cycle.Q: How can AI help with context marketing?A: By training AI with your brand's intellectual property, tone, and goals, it becomes a personalized assistant that drafts emails, proposals, and responses in your voice, saving significant time.From seo strategies to ai marketing techniques to pinterest seo to podcast monetization to email marketing for beginners to ai seo tools, this episode id for you.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the real reason Taylor Swift wins — every single time?It's not just talent.It's not just timing.In this episode, we break down her smartest marketing move — the strategy that turns fans into loyalists, moments into movements, and every release into an event.If you want to build obsession, not just attention, this one's a masterclass.⚡️ Access for FREE 80+ Free Masterclasses on Marketing, Business Growth, Branding & Sales! Join my Rebel Academy to ignite your brand!Watch on Alexflix https://www.alexhouseofsocial.com/freerebelacademySearch anywhere you find podcasts!

Send a textIn this episode of Imperfect Marketing, I break down how writing a short, imperfect book became one of the most powerful credibility and lead-generation tools in my business—without aggressive promotion or chasing speaking gigs.I share the real story behind my book Mastering AI and Communications and how it quietly opened doors to speaking, training, and workshop opportunities I never pitched for. We talk honestly about what worked, what I'd absolutely do differently, and how you can use content you already have to create a book that works for you long after it's published We cover:How a Book Becomes a Silent Sales ToolWhy my book landed speaking gigs without cold pitchingHow a physical book creates instant credibility—even if it's not readThe psychology behind why authors are trusted faster than “experts” without booksUsing AI to Write Faster (Without Losing Your Voice)How I used AI to assist—not replace—the writing processRepurposing podcasts, workshops, emails, and trainings into book contentWhy AI helped me write the book in weeks instead of monthsThe Real Value of a Short, Imperfect BookWhy your book doesn't need to be long—or a bestseller—to be effectiveHow a short book can outperform blogs, white papers, and lead magnetsWhy perfectionism is often the biggest thing standing in the wayWhat I'd Do Differently Next TimeWhy I'd take more time (and hire an editor)What I learned about publishing, design, and launch strategyHow I'd approach a second edition with clearer goalsKey Takeaways for Business Owners & ExpertsWhy credibility compounds when your content is tangibleHow books differentiate you in crowded speaking and consulting marketsThe importance of creating marketing assets that keep working long-termIf you've ever thought, “I could never write a book” or “It wouldn't be perfect enough,” this episode will challenge that belief—and show you how to start small, stay strategic, and still create something powerful.If speaking, training, credibility, or long-term visibility is part of your growth plan, this conversation will help you see books differently.Ready to rethink how your content could work harder for you? Tune in and start looking at what you've already created through a whole new lens. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Recorded live at SocialEast 2025 in Halifax, this episode of the Marketing News Canada podcast features guest host Odum Idika sitting down with Will Yang, Founder of Differo, to define what modern content creation really looks like.Will breaks down his approach to “pocket production” and explains why your smartphone may be the most powerful marketing tool you already own. From simple three-shot storytelling techniques to why audio clarity matters more than cinematic visuals, he shares practical ways brands of any size can start creating authentic, story-driven content that performs on platforms like TikTok and Instagram Reels.The conversation also explores why polished ads often underperform on social, how Gen Z consumes content differently, and why showing up imperfectly is better than not showing up at all.A reminder that great marketing is not about better gear. It is about better stories.

Behdad Jamshidi is the Founder of CJAM Marketing Connector, a company that is a matchmaker for clients and marketing agencies who need each other. In the past seven years, he has met with and assessed over 1000+ marketing agencies and vetted them down to a lean 100 preferred partners across all marketing niches. We talked about how not all marketing agencies are alike, how he became a marketing broker, what it takes to be a great business matchmaker, knowing when hiring a fractional CMO is a good idea, and examples of things he helps clients with. In addition, we discussed various marketing methods such as PPC and SEO, creative marketing such as branding and photography, app and web development, and the mindset required to successfully work with a marketing agency. Finally, we discussed questions you should ask a marketing agency before hiring them, red flags to look out for in the vetting process and using core values to build your company culture. You can follow and listen to the show on Apple Podcasts/iTunes, Spotify, Audible, Amazon, iHeart Radio, and at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts

What if the secret to filling your spa wasn't another social media post, but showing up as the face of your business in your own community? In this episode, media strategist Beth Nydick joins Daniela to talk about why getting uncomfortable, stepping outside your comfort zone, and becoming the "mayor of your town" is the most powerful marketing move you can make. Whether you're an introvert who breaks out in hives at the thought of networking or you're ready to own the stage, this conversation will shift how you think about visibility, trust building, and creating real connections that turn into clients. In this episode, we discuss:  Why building trust before the consultation changes everything How to find your comfort zone platform (it's not all networking events) The surprising accessibility of local TV and how to get on it Why your philosophy matters more than your services list How to ask for what you want without feeling salesy The mindset shift from "why me?" to "why not me?"   Resources Mentioned in Episode #469: Why Being the Mayor of Your Town Is Your Best Marketing Strategy   Beth Nydick on IG   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

At 17 years old, Aaron Steed started a business with no trucks, no money, and no safety net. Today, Meathead Movers generates $20 million annually, employs 350 people, and has landed on the Inc. 5000 list for eight straight years.In this episode of UpFlip, Aaron reveals how he disrupted a "boring" industry by turning hustle into a visible competitive advantage. He explains why his movers jog whenever they aren't carrying boxes, how he used a "Pay What You Want" model to build early trust, and why he actively helps his employees leave the company to pursue their dream careers.In this episode, you'll learn:The "Jogging" MO: How Meathead Movers disrupted the industry by requiring employees to jog when not carrying items—creating visible value for the customer.The "Pay What You Want" Strategy: The risky pricing model Aaron used for the first three years to build an undeniable reputation (and when he finally stopped using it).Guerrilla Marketing 101: The exact script Aaron used in Home Depot and Costco parking lots to land jobs with zero ad spend.The "Stepping Stone" Culture: Why Aaron calls his employees' future employers to recommend them, and how this reduces turnover and attracts top talent.The Money-Back Guarantee: How to structure a refund policy based on the customer's perceived value of each individual employee.From Friend to Boss: The leadership transition required when scaling from a high school side hustle to a corporate organization.The "Engine vs. Mechanic" Mindset: Why you must stop being a piece of the engine (working in the business) and start being the mechanic (working on the business) to scale.Hiring for Grit: How to identify candidates who have the physical and mental endurance for hard labor while maintaining a smile.Surviving Near-Death: Aaron shares how the company survived four separate events that almost wiped them out completely.The $200 Marketing Plan: Why business cards and eye contact still beat digital ads for local service businesses starting out.Tags: Trucking, Service & Consulting, Business leadership, Side hustle, Meathead Movers, Delivery business, Boring BusinessResources:Grow your transportation business today: https://www.upflip.com/course/moving-and-junk-removal-blueprintConnect with Aaron: https://www.instagram.com/meatheadmovers/?hl=en

Helpful Links:One-On-One Mentorship on Marketing I dig into why a clear perspective beats trend chasing and how consistent offers, honest portfolios, and human copy build trust that books. How to incorporate your perspective into your marketing. • choosing one or two sustainable offers• monthly money habits that create bandwidth• popularity versus profitability perspective• trust through consistent work and messaging• aligning website tone with social voice• writing copy that describes your viewpoint• bold positioning that repels and attracts• creating tangible next steps after inquiryCurrent Limited Time Offer: If you want one-on-one, it's $600 for three calls if you're in the membership, $750 if you're not. Join the membership for weekly live Q&A and offer alignment support.My Instagram + My Membership

Why Education is Your Best Marketing Strategy for 2026 On this episode host Adam Turinas welcomes John Lynn, Founder and Chief Editor of Healthcare IT Today, back to the show to discuss the significant evolution of sponsored content in our industry. On this episode, they explore how the market has shifted away from simple display advertising toward educational storytelling that builds genuine trust with buyers. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

When you write a book, you're not just sharing your knowledge, you're planting the seeds for long-term growth. Your book can open unexpected doors: attracting ideal clients, boosting your visibility, and positioning you as a trusted authority in your space. But to make that kind of impact, you need more than a finished manuscript—you need a strategy that helps your book connect with the right people and lead them back to your business. That's exactly why I started the Biz Book Pub Hub. It's a free resource where experts, authors, and writers come together to support each other through every stage of the book journey—from blank page to book launch and beyond. You can explore all of it at www.BizBookPubHub.com . Today, I'm excited to introduce two incredible authors: Antonio Valles wrote “Empower Your Presentation Skills: The Confident Entrepreneur's Guide to Grow Your Business,” a hands-on guide for professionals ready to level up their speaking skills and use presentations as a tool for building authority and closing more business. Kathy Sparrow is the author of “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results,” a book packed with powerful tools and insights to help leaders inspire their teams and create lasting organizational success. Please join me in welcoming Antonio and Kathy.  In this episode, we discuss the following:

Is the marketing you're doing right now actually creating long-term freedom or just another version of burnout in disguise?  In this replay of one of the most downloaded episodes of the year, I'm breaking down the best marketing strategies I truly believe in if you value flexibility, rest, and sustainability as much as growth. I walk you through what freedom-based marketing really means, why hustle-heavy strategies eventually backfire, and how to start thinking about your marketing decisions through the lens of your future life. I cover what works best for both practice builders and creators, from SEO and Google visibility to email lists, funnels, and the role social media should (and shouldn't) play. I share real examples from my own business, explain why some strategies quietly keep working for years, and ask you to take an honest look at whether your current marketing is aligned with the life you're trying to build for your health, your family, and your long-term well-being. Topics Covered in This Episode: 2:10 - The question I ask myself before committing to any marketing strategy 6:45 - Why some marketing creates freedom later (and some never will) 9:30 - The underrated strategy that keeps working even when you're offline 12:50 - What I believe is the most powerful asset creators can build in 2025 16:40 - Why social media feels exhausting and how I set boundaries with it 20:05 - The real role of funnels in creating long-term sustainability 24:30 - The shift that helped me work less without serving less   I want you to sit with the question I pose at the end: Is the marketing you're doing today supporting the life you want in the years ahead? If you're craving more rest, more alignment, and smarter growth (not just more noise) this conversation is for you. And if you are interested in getting more private pay clients in the New Year join us in the Practice Accelerator to get started today.   Resources Mentioned: If you are interested in getting more private pay clients in the New Year join us in the Practice Accelerator to get started today: https://www.theentrepreneurialtherapist.com/practice-accelerator-sales-page Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Welcome to the True Fiction Project, your go-to podcast for exploring the journey of stories from their non-fiction roots to their fictional outcomes! I'm Reenita Hora, your host, and today we're doing something different and special. We have marketing strategy expert Saurabh Bajaj, Executive Vice President at Vodafone Idea and author of the fascinating book The Practical Marketer. We explore practical marketing strategies, brand positioning, consumer insights, and social media marketing. Saurabh reveals how category growth, market share, personal branding, and domain authority shape successful marketing campaigns and how those concepts can be applied to fiction writers and artists. He shares his digital marketing journey and the power of brand strategy. Tune in to hear his Cadbury Celebrations story—how a profound consumer insight about the Diwali holiday, "Iss Diwali Aap Kise Khush Karengay" (This Diwali, Who Will You Make Happy), inspired the iconic, successful campaign.What You'll Learn in This Episode: ✅ The fundamental brand strategy decision: pursue category growth or steal market share—this choice determines your entire marketing campaign approach.✅ Build personal branding and domain authority through social media marketing with vulnerable, authentic content that resonates with audiences.✅ How consumer insights and digital marketing evolved—why establishing context and authority matters more than keywords in modern practical marketing strategies.✅ The story behind Cadbury's iconic Diwali campaign and how understanding genuine human connection created a timeless brand positioning success.Subscribe to Reenita's Storytelling Den on Substack for free at https://substack.com/@reenitahora and to her YouTube channel to watch the video version of this episode! https://www.youtube.com/@reenymalCheck out her website to stay up-to-date on events, book releases and more! https://reenita.com/TIMESTAMPS:  00:00 Saurabh Bajaj, author of The Practical Marketer and how the pandemic sparked his writing journey 03:56 The fundamental brand strategy question: grow the category growth or steal market share08:03 Understanding your brand positioning task before executing any marketing campaigns13:33 Storytelling techniques for authors and how practical marketing strategies apply to creative professionals17:48 The evolution of social media marketing and building domain authority through authentic content26:11 Creating vulnerable, authentic content that builds personal branding and consumer insights32:00 Saurabh tells us an anecdote about the Cadbury Celebrations Diwali campaign story he spearheaded: discovering the power of genuine consumer connectionKEY TAKEAWAYS: 

What if your marketing didn't rely on hype, perfection, or selling a fantasy—but instead on telling the honest, slightly uncomfortable truth?In a world where we're used to glossy promises and “this will change your life” sales pages, there's something radically refreshing about being upfront. In this week's episode of Success Genius, we dive into the surprisingly brilliant “anti-marketing” strategy behind Chip Drop—a company that wins customers by openly sharing the messy, inconvenient, unfiltered parts of their service.Joined by the always insightful Mark Butler, we explore why honesty builds more trust than idealized testimonials ever could, how setting realistic expectations can eliminate refund drama, and why the best clients are the ones who know exactly what they're signing up for.If you've ever struggled with how transparent to be in your marketing, felt pressure to “prove your value,” or wished selling could feel more grounded and human—this episode will shift how you think about attracting the right people.Topics covered in this episode include:Why “anti-marketing” can build more trust than polished promisesHow Chip Drop wins customers by highlighting objections instead of hiding themWhy honest expectation-setting can eliminate refund drama altogetherWhat coaching looks like when you stop selling perfection and start selling realityIf you've ever wondered how to market your work without hype, felt pressured to make everything sound flawless, or wished you could attract clients who are truly the right fit, this episode is for you.Tune in for a refreshing, candid conversation about transparency, trust, and why telling the truth (even the unglamorous parts) might just be your strongest marketing strategy.Resources Mentioned:Visit Mark's Bookkeeping Service: https://letsdothebooks.comCheck Out Mark's Coaching Resources: https://markbutler.comListen to A Podcast for Coaches: https://podcastforcoaches.transistor.fmConnect with Mark: support@markbutler.comGet The Book:  https://book.neillwilliams.com/bookLearn More About TEAM90:  https://neillwilliams.com/team90Book A Team Turnaround Call:  https://neillwilliams.com/team-turnaround-callContact Us: support@neillwilliams.com

Title: Referrals Podcast: Host Michael J. Maher Just Had the Best Marketing Idea While Unboxing #Notevember Gifts! Host: Michael J. Maher Description: In this heartfelt solo episode, Michael J. Maher dives into the two most important months of the year for real estate professionals — and why what you do right now can shape your business for years to come. He unpacks the incredible impact of appreciation, the momentum inside the Referral Mastery Academy and the Generosity Generation, and how a simple handwritten note can trigger referrals, relationships, and even life-changing opportunities. Michael also walks listeners through the magic of #Notevember — the 30-day handwritten note challenge — and shares real success stories from participants, including how one note helped spark multiple home purchases. From building stronger connections to transforming your mindset, Michael explains why appreciation in action beats appreciation in words every time. You'll also hear Michael reveal his "7 Steps to a Power Note," why unbranded cards and colored envelopes matter, how a P.S. can prompt action, and even a clever marketing idea he had mid-recording while unboxing #Notevember gifts! If you're ready to finish the year strong and deepen your influence, this episode will inspire you to put pen to paper and let appreciation lead the way. (7L) Referral Strategies: 7 Steps to a Power Note, #Notevember, Power Note Mastery Special Offer: Join our referral community at www.JoinGenGen.com