Podcast appearances and mentions of Heather K Margolis

In this must-watch episode of Partnerships Unraveled, Alex Whitford is joined by Heather K. Margolis, a recognized powerhouse in the world of channel and partner strategy, for a conversation packed with insights, bold predictions, and actionable advice.Heather's story is nothing short of inspiring. From founding Channel Maven in 2009 to building and selling two companies to 360 Insights, she's now embarking on the reinvention of Channel Maven to tackle the challenges of a rapidly changing industry. Heather reveals how shifting market dynamics and boardroom decisions are reshaping the roles of channel chiefs and partnerships leaders—and how businesses can adapt to stay ahead.This episode is a goldmine for anyone in channel marketing, partner enablement, or revenue leadership. Key topics include:Why partnerships are becoming more strategic while traditional channels face declining influence.The hidden cost of eliminating the channel chief role—and why companies are bringing it back.Heather's cutting-edge 12-course curriculum, designed to arm CMOs and CROs with the tools they need to succeed in a channel-first world.Practical strategies for co-selling, building partner ecosystems, and creating long-term value through partner lifetime strategies.Why the concept of “campaigns in a box” needs a total rethink—and how to truly empower partners with modern marketing approaches.Heather also shares thought-provoking insights on how VCs and tech companies are rethinking their channel strategies, especially in global markets like Europe, where customer behavior demands a partner-first approach.Connect with Heather : https://www.linkedin.com/in/heatherkmargolis_________________________Learn more about Channext

Our channel is shifting faster than ever before and it's up to all of us to ensure we keep a finger on the pulse of what partners, alliances, and influencers are focused on going into 2022. Our SVP, Global Channel Chief, Steven Kellam, SVP of TMT Practice, Claudio Ayub and 360insights new SVP of Marketing, Heather K. Margolis join together in a Channel Edge special episode to review the key themes of the Channel Focus North America 2021 event. Watch this episode to understand the emerging themes that will help shape the landscape of the channel in 2022, such as: Engaging Influencers The emergence and dominance of the 'Marketplace' Partner assisted sales, marketing, and attribution

Our guest, Heather K. Margolis has been in the channel space for over 20 years. She helps channel organizations build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media. Starting from positions such as Channel Marketing Executive and Director of Marketing and Alliances and later, going on to be founder and chairperson at Channel Maven Consulting and founder and CEO at Spark Your Channel (both now acquired by 360insights), she has carved quite the name for herself in the channel world. Topic summary: At the heart of every channel program are your channel partners. They represent you, they are in direct contact with the customer and carry your reputation for you – which they can either elevate or tarnish, largely depending on the quality of training they get from the vendor they're working with. So why is that so often they are left neglected? Why aren't channel chiefs prioritizing support to channel partners? Why aren't they paying more attention to developing better partner enablement tools, such as optimized training programs to better meet their needs or start even earlier with a comprehensive, dedicated partner onboarding process? Partner engagement is key to your channel success and the best recipe for ongoing engagement is ongoing attention and support from the vendor.  Heather discusses a question all channel chiefs should be asking: are your channel partners getting the attention they need? And what can you do to give them the attention they deserve:  Channel partner training, support and feedback Eliminate barriers – allow for better integration of partners into your channel Be more present, mindful and inspire channel partner engagement Listen to the episode to hear all of Heather's insights on partner engagement and support for channel success.  Read the blog: https://www.magentrix.com/articles/blog/Are-Your-Channel-Partners-Getting-the-18-11-2021 (0:00) Introduction (2:57) Heather K. Margolis' channel sales background (5:13) Channel partners need ongoing attention from vendors (6:45) 1st Consideration: Channel partner training, support and feedback (22:11) 2nd Consideration: Eliminate barriers – allow for better integration of partners into your channel (29:13) 3rd Consideration: Be more present, mindful and inspire channel partner engagement (30:57) Will channel partners leave if you're not paying mind to their needs? (34:08) Channel chiefs need to think differently about their partner programs (35:04) Conclusion 

Heather K. Margolis, the founder of Channel Maven and Spark My Channel, joins Channelnomics' Changing Channels host Larry Walsh to discuss how marketing to and through channel partners is changing and what most technology companies get wrong. If you want sales, you need to start with marketing. It's a well-worn refrain in the channel that partners are subpar at marketing. According to Channelnomics research, between 60% and 80% of partners have no marketing plans, and the majority lack marketing capabilities. Such shortcomings necessitate that vendors pick up the load for producing materials and messaging to promote products and services. Yet partners frequently say the availability and quality of the marketing support they get from vendors is insufficient or ineffective. The evolving use of digital tools to convey messages, identify and cultivate customers, and reinforce value messages challenges vendors and partners to up their marketing game. Successful vendors produce more diverse marketing content, leveraging tools such as through-channel marketing automation (TCMA) and training partners in marketing techniques to produce more fruitful results. In this episode of Changing Channels, Margolis and Walsh revive their long-running Sibling Rivalry chats to discuss what vendors and partners need to do better channel marketing.   Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics   Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel.   Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Guest Heather K. Margolis: https://www.linkedin.com/in/heatherkmargolis/   Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host: Larry Walsh https://bit.ly/3beZfOa Voice-Over: Denise Quan

In this episode from B2B SMX, Heather K. Margolis, Chairperson and Founder at Channel Maven Consulting, discusses why channel marketing often fails and what your company can do about it.

In this episode of the Partner Channel Podcast, Daniel sits down with Heather K. Margolis to discuss key ways you can enhance your channel strategy in 2021. Heather explains the significance of micro-moments and offers tips to make the most of them.

Marketing is not a dirty word. Done well, marketing aligns your business goals with your client goals and greats a stream of satisfaction across all business departments and end user resources. So why do many think that marketing is a dirty word? Heather K. Margolis is a serial entrepreneur who lives and breathes marketing and believes that when marketing is done well it lifts a product and company up. If you have a product or service and no one knows its value to them then is it really a product or service? Think the old story, if a tree falls in a forest and no one hears, does it make a sound? Effective marketing makes a noise. A good noise. It tells a story about the product, the value it provides and it also tells something about you and your brand. Ineffective marketing IS overhead. Why? Because it doesn't do those things and it doesn't make people want to buy or tell others. During this episode Heather shares her journey creating two top marketing agencies in the tech world, creating stories that changed a business culture from the top to the bottom and tips you can use to shift your marketing from ineffective to effective. Heather K. Margolis is founder and CEO of Spark Your Channel, a through-channel marketing automation platform, and Founder and Chairperson of Channel Maven Consulting, a strategic channel marketing agency. Heather is a recognized channel marketing expert and a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. After a decade spent growing Channel Maven’s team, client base and reputation, Heather turned her attention to solving one of the vexing problems of channel marketing: ineffective through-channel demand generation. Simply put, she found that vendors are spending a lot of money on marketing content and tools for their partners that either don’t work or go unused.  That experience inspired her to launch Spark Your Channel in 2019 to create a through-channel marketing automation platform that partners would actually use and get results. The platform spent a year in development and testing and launched in February 2020. Heather has a master’s degree in business administration from Babson College in Wellesley, Mass. She grew up in Massachusetts and now lives in Boulder, Colo., with her husband and fellow entrepreneur Simeon, their two daughters and dog Zoe.

Jim Lippie interviews Heather K. Margolis of Channel Maven & Spark Your Channel, where the two discuss demand gen in the MSP market and more.