Podcasts about channel partners

Join Kristian McCann for an insightful conversation with Ryan Zoehner, CEO of Algo, as he reveals how his company is tackling one of UC's biggest challenges: integration with your AV technology.With over 55 years of innovation behind them, Algo has positioned itself as the critical bridge between legacy systems and modern UC infrastructure. Zoehner shares how his team's education-first approach is helping partners and customers navigate the complex landscape of IP endpoint deployment, empowering frontline companies to gain control of their enterprise communications strategy.Discover how Algo is transforming the UC landscape by focusing on what others overlook—the final mile of UC migration. Key insights from this conversation:Why Algo targets end-user organizations directly rather than competing solely on channel partnershipsHow Algo's products seamlessly connect with existing UC platforms without disrupting current workflowsThe company's unique approach to building partner expertise through comprehensive training and support AIHow AI is reshaping communication endpoints and creating new opportunities for frontline connectivityWhy the "final mile" represents the biggest untapped opportunity in unified communicationsAlgo's 55+ year heritage positions them uniquely to solve these challenges

 UC Today's David Dungay sits down with Robyn Erkelens, Business Development Executive at New Era Technology, to unpack what modern businesses are getting wrong—and right—about workplace transformation.With her background in experience design and innovation, Robyn shares why organizations need to rethink the “big bang” approach and instead focus on smart, scalable changes that actually move the needle. If you're navigating hybrid work, ESG goals, or the AI wave, this conversation is packed with practical advice.The future of the office isn't about gimmicks or grand overhauls—it's about thoughtful, human-centered transformation.In this candid conversation, Robyn challenges traditional thinking and outlines New Era's playbook for building smarter, more agile workplaces.Why the “big bang” digital overhaul often fails — and how to replace it with a step-by-step, ROI-driven approach.Three transformation pillars — infrastructure, operations, and experience — and how to start small in each.How smart building tech and collaboration tools feed both ESG goals and employee experience.AI isn't a magic wand — learn how New Era helps clients like Indiana University use Co-Pilot to drive real business outcomes.

Join UC Today's Kristian McCann as he sits down with Dima Gutzeit, Founder and CEO of LeapXpert, for an insightful conversation on the evolution of enterprise communication and where LeapXpert fits into it.Gutzeit reveals how LeapXpert is redefining secure messaging for businesses, blending cutting-edge compliance solutions with the power of AI. Gutzeit pulls back the curtain on LeapXpert's mission to make modern messaging applications enterprise-ready-without sacrificing compliance or security.Discover how LeapXpert's unique approach is empowering organizations to embrace platforms like WhatsApp and WeChat while meeting stringent regulatory requirements. Key highlights include:LeapXpert's strategy for integrating popular messaging apps into enterprise workflows-securely and compliantly.The pivotal role of AI in driving communication intelligence and actionable insights.How LeapXpert's company culture fuels innovation and rapid response to customer needs.

UC Today's David Dungay sits down with Aaron Clark, Director of Sales Engineering at TTx, to dive into the company's evolving cloud communications strategy.Backed by its partnership with Intermedia, TTx is delivering flexible, fully branded UCaaS that's helping businesses modernize—without sacrificing the support they need. Whether you're navigating on-prem migrations or exploring Teams integrations, this is the partner playbook you want to hear. TTx has spent decades helping businesses stay connected—and they're not slowing down.In this candid conversation, Aaron Clark shares how Intermedia's white-label platform has become the backbone of Maven Cloud, TTx's branded UCaaS offering. Learn how their approach balances deep local support with enterprise-grade tech to unlock value for every customer.Why white-labeling with Intermedia just works.How Intermedia's Teams integration crushes “Microsoft tax” and app overload.Real strategies for migrating 20,000+ on-prem endpoints to modern cloud.What's next: contact center AI, intelligent analytics, and cross-platform visibility TTX's model isn't just about tech—it's about delivering seamless customer experiences and maintaining healthy margins. If you're a service provider or MSP looking to scale cloud communications without losing your identity, this one's for you.

Watch on YouTube.On this episode of the UC Big News Show, host Kieran Devlin is joined by an expert-packed panel including Jon Arnold, Blair Pleasant, Craig Durr, Evan Kirstel, Mel Brue, and newcomer Derrick Kelly, Vice President of Solutions Enablement at AVI-SPL. The panel tackles the shifting tides of the SaaS and UCaaS landscape in 2025, questioning whether we've hit a saturation point, and whether AI is living up to the immense hype, and what Microsoft's layoffs might mean for both the business's strategy and the future of the jobs market.Is the SaaS market in decline, or just evolving? And is AI revolutionising the workplace - or just overpromising? In this wide-ranging and insightful discussion, industry leaders explore:Why UCaaS growth is flattening, while CCaaS continues to outperform—and what that means for vendors like Zoom, Cisco, RingCentral, and NICE.The growing backlash against SaaS sprawl and why CIOs are prioritising vendor consolidation and tighter spend controls.A reality check on AI adoption: hype vs. genuine enterprise deployments, especially in smaller businesses and government.Why successful AI integration demands strategy, guardrails, and realistic expectations—plus cautionary tales of botched implementations.This candid debate shines a light on the challenges and opportunities facing unified communications and enterprise tech in 2025.Watch the full video to hear how leaders like Blair Pleasant and Jon Arnold are advising clients on navigating the AI hype cycle.Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our  X and LinkedIn pages.

In this episode, host David Dungay sits down with Will Morey, Director of Channel at Gamma, to go behind the scenes of one of the UK's most influential channel-first businesses.From his personal journey to Gamma's evolving product stack and growth into a FTSE-listed giant, Will unpacks the market's biggest trends, challenges, and opportunities. If you're a channel partner navigating the future of UC, voice security, AI, and data-driven customer engagement, this one's unmissable.What happens when a channel veteran with 30 years in tech takes the reins at one of the UK's most successful UC providers? You get vision, clarity, and unapologetic channel advocacy.In this deep dive, Will shares Gamma's roadmap for empowering partners, the evolution of UC, and why the channel is more vital than ever. With candid insight into AI, product evolution, and partner expectations, this conversation delivers actionable takeaways and plenty of food for thought.From PBX to UC and beyond – How Gamma's portfolio helps partners address every customer from 1 to 500+ users.Channel-first by design – Why Gamma's ecosystem, go-to-market strategy, and startup mentality still sets it apart.AI, data, and CX – How Gamma is baking intelligence and analytics into everything, without falling into the “AI hype” trap.Reseller relevance – Will's bold prediction: in an AI-driven world, human-led channel expertise is more critical than ever.

In this insightful conversation, UC Today's Kristian McCann speaks with Meg Madison, SR VP and Chief Human Resources Officer at Shure, about the transformative power of human-centric design in modern AV technology.Madison shares valuable perspectives on how prioritizing employee experience in collaboration tools can drive business success, particularly in today's evolving hybrid work environments. This discussion reveals why technology decisions should start with human needs rather than technical specifications.Key discussion points:The critical importance of high-quality audio and video in facilitating meaningful communication, especially in hybrid environments where clarity directly impacts participant engagement.How artificial intelligence serves as an enabler rather than a replacement for human collaboration, taking over mundane tasks to enhance productivity and focus.Why collaboration technology must integrate seamlessly with physical spaces to create intuitive, frictionless experiences that employees actually want to use.

In this episode of Technology Reseller News, Doug Green speaks with Evan Tomlin, CTO of Hyperion Partners, about how the company is enabling channel partners to step into the Internet of Things (IoT) and wireless monetization space through its powerful, white-label-ready VAST platform. Originally founded as a dominant Sprint partner focused on hardware and activation commissions, Hyperion has evolved into a multi-dimensional technology solutions company. Today, Hyperion supports large distributors, VARs, MSPs, and integrators through three business identities: partner enablement for wireless monetization, direct managed mobility and lifecycle services, and most notably, full-stack IoT solutions under the VAST brand. Tomlin explains that VAST is more than a product—it's a fully staffed, standalone business unit offering: Multi-carrier connectivity, including terrestrial wireless and Starlink, to provide seamless, location-adaptive service. Asset tracking with “slap-and-track” simplicity—no bells and whistles, just reliable dots on the map. Cellular networking, offering turnkey solutions that replace traditional ISP delays with instant, high-performance 5G WAN setups. “We're not asking partners to become engineers,” Tomlin notes. “We just need them to understand the basics and bring the relationship—they scratch the surface, and we do the rest.” VAST offers flexible partnership models including full white-label support and technical delivery. The platform plays particularly well in adjacent markets like retail, transportation, and SMBs where existing channel relationships can evolve into high-margin, sticky services. Hyperion's VAST platform isn't about upending a partner's current identity—it's about building on it. For those seeking new revenue streams and increased wallet share with existing customers, this is a ready-made opportunity that begins with a conversation. Learn more: https://hyperionpartners.net and https://vast.global

In this insightful edition of UC Today, host David Dungay is joined by Jonathan McCormick, COO of Intermedia, for an in-depth conversation about Intermedia's roadmap and its vision for the future of communications.Jonathan shares his impressive career journey from help desk to COO, his passion for empowering partners, and why AI is reshaping business conversations. From legacy migrations to the intelligent cloud and generative AI, this is a session packed with practical insights and strategic perspectives for partners, SMBs, and UC leaders.What's driving Intermedia's global growth and ongoing innovation? Join David and Jonathan as they dive into Intermedia's mission, vision, and roadmap to reshape business communications.Partner-First Model: Learn how Intermedia's CORE, Advisor, and Co-op partner models offer flexibility and local customer support unlike any other UC provider.AI-Powered Communications: Discover how AI is being embedded into Intermedia's products to boost productivity, automate customer interactions, and transform the end-user experienceMoving Prem to Cloud: Jonathan discusses the vast untapped opportunity in helping businesses migrate from legacy systems to the cloud—and why this is still the #1 priority.Culture + Innovation: Explore Intermedia's award-winning service culture, global reach, and commitment to continuous improvement with partners and customers at the core.

In this episode of Revenue Insights, host Guy Rubin sits down with Alex Rich, VP of Sales North America at GitGuardian, to discuss how focused channel partnerships can drive scalable revenue. Alex shares his “Focus Partner Model,” insights on avoiding channel conflict, and why well-supported partner managers can outperform individual reps. Perfect for sales leaders looking to turn partnerships into a core growth engine.

In this insightful video, host Kristian McCann speaks with Avi Pardo, CBO at LeapXpert, about the growing but often unrecognized "silent data crisis" facing businesses today.Pardo reveals how the shift to messaging applications for business communication is creating significant blind spots in organizational data management and offers practical solutions for companies looking to recapture this valuable information.Key Points:Hidden Data Loss: Business-critical information exchanged on personal messaging apps is disappearing from corporate records, creating compliance risks and missed analytical opportunitiesThe Awareness Gap: Many organizations don't realize the extent of data they're losing or understand how to integrate messaging communications into their existing systemsAI-Ready Integration: Companies that successfully capture messaging data can leverage it for AI-powered insights, empowering sales teams and improving decision-making across the organizationFrictionless Solutions: Implementing effective messaging governance requires balancing compliance needs with user experience to ensure adoption without disrupting workflowsWatch to discover how your company can transform this data crisis into a competitive advantage.

In this essential video from UC Today, host Kieran Devlin sits down with Lauren Kravetz, Vice President of Government Affairs, André Malais, Senior Product Manager, and Rhys Rueffert, Product Manager, all at Intrado, to unpack one of the most urgent enterprise topics in 2025—duty of care and emergency readiness.With U.S. laws like Kari's Law, Ray Baum's Act, and Alyssa's Law reshaping how organizations must respond to emergencies, this conversation dives deep into the role Intrado's Emergency Routing Service (ERS) and Safety Suite play in ensuring real-time, location-accurate, and regulation-compliant responses to 911 calls.Whether you're in IT, compliance, or enterprise safety, this is a must-watch. How do enterprises ensure they're not just compliant with complex 911 regulations but genuinely prepared to protect their people?In this insightful panel discussion, Intrado's experts break down the dual challenges of regulatory compliance and proactive emergency response—and how their ERS and Safety Suite solutions work in tandem to solve both.Key Takeaways:Understanding Compliance: Learn how Intrado's ERS supports federal laws like Kari's Law and Ray Baum's Act by ensuring accurate call routing and dispatchable location delivery—even for remote or mobile usersBeyond Compliance: Discover how Intrado's Safety Suite goes further with features like silent panic buttons, emergency alerts, and integration with physical security systemsAdaptability Across Industries: See how Intrado's solutions meet evolving state-level requirements—from K-12 schools to hospitality and retail sectors—without enterprises needing to adapt to each regulation individuallyFuture of Safety Tech: Gain insight into how Alyssa's Law is shaping broader workplace safety policies across the U.S., and what it means for your organization

In this episode, UC Today host Kieran Devlin sits down with Steve Forcum, Director of Marketing and Program Management at SIPPIO, to explore how the company is helping UC channel partners navigate today's evolving market.As economic uncertainty grows and traditional UC sales slow, SIPPIO offers a compelling blueprint for partners to drive growth, tap into new verticals, and simplify voice deployments across Microsoft Teams and Zoom. If you're a UC channel partner looking to stay ahead, this is one conversation you don't want to miss. What if you could turn Teams or Zoom into a seamless calling experience without complex integrations or added costs?In this insightful video, Steve Forcum reveals how SIPPIO empowers channel partners with the tools, knowledge, and flexibility to do just that—while scaling faster and smarter.Tapping into untapped UC potential – Why the unified communications market isn't saturated, and how SIPPIO helps partners find “white space” opportunities with customers who already have platform licenses but no calling planA smarter go-to-market strategy – From vertical-specific campaigns to demand-gen kits, SIPPIO gives partners ready-made tools they can brand and deploy instantlyThe SIPPIO Partner Exchange advantage – Learn how this marketplace expands reseller access to Operator Connect, shortens the sales cycle, and connects customers with the right partners based on location and specializationSales velocity meets e-commerce – Discover how the SIPPIO Store gives partners a customizable online storefront to accelerate quoting and streamline UC sales with automation 

Watch on YouTube.In this UC Today exclusive, host David Dungay is joined by Microsoft experts Tom Arbuthnot, Kevin Kieller, Amanda Sterner, Ryan Herbst, Satish Upadhyaya, and Tom Halards for the highly anticipated Microsoft Teams Monthly Update.With Microsoft's staggering quarterly results and a raft of new Teams innovations, this conversation takes you behind the headlines into what's really happening — from Copilot's evolving AI personas to critical updates in Teams Rooms and Contact Center integrations. Whether you're a decision-maker, IT pro, or everyday Teams user, this episode is packed with can't-miss insights on the future of collaboration and communication.Microsoft Teams is evolving fast — and it's not slowing down.In this dynamic roundtable, the panel unpacks the biggest Teams stories and roadmap highlights you need to know:Microsoft's record-breaking financials and 430M+ M365 users: What's driving growth and where is Teams in the mix?Contact Center evolution with Unify certification and licensing enforcement: Major changes for integrated voice solutions.Copilot 2.0 and the rise of AI Agents: From assistants to "Agent Bosses" — why training and adoption are now essential.Rooms and Devices upgrades: Face recognition, translated captions, local PTZ controls, and facilitator AI agents for Android.Roadmap gems: Sensitive content detection, silent test calls, remote diagnostics, and much more.AI is rapidly transforming Teams into not just a collaboration tool, but a workplace operating system. This episode breaks down what's hype, what's here now, and what's just around the corner — with expert takes on every announcement.Connect with our hosts David Dungay and Tom Arbuthnot on socials here:David DungayLinkedInTwitterTom ArbuthnotLinkedInTwitterThanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our Twitter and LinkedIn pages.Join our new LinkedIn Community Group. 

Watch on YouTube.In this episode of the Big UC News Show, host David Dungay is joined by co-host Kieran Devlin and a panel of industry thought leaders: Melody Brue, Blair Pleasant, Dom Black, and Zeus Kerravala.Together, they unpack the implications of Microsoft's latest Work Trend Index, which imagines a future built on AI-powered "agentic" organizations. They also delve into IDC's report showing Microsoft's UC&C dominance and dissect what Avaya's new Infinity platform means for enterprise communications. If you're looking to understand where the future of collaboration tech is headed, this episode is essential viewing.The UC space is shifting fast — and this panel of analysts and experts is here to make sense of it all. From Microsoft's vision of "agent bosses" and AI-first organizations to IDC's latest market share data and Avaya's next-gen platform, this is a deep dive into the trends shaping tomorrow's workplace.Key discussion points:Microsoft's Work Trend Index outlines a future of work driven by agentic AI and frontier firms, introducing metrics like the “human-to-agent ratio.”AI as a co-worker: Experts debate digital labor as an additive force, the coming org chart shakeups, and the skills gap challenge.IDC's UC&C report reveals Microsoft now represents 45.6% of the market — a dominant position with major implications.Avaya's Infinity platform sparks debate around innovation, integration, and the brand's next chapter.Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our  X and LinkedIn pages.

In this episode of Tech Sales Insights, Randy Seidl is joined by Dave and Joe O'Callaghan, co-founders of Vation, about their journey and experiences as a father-son duo in the tech industry. They discuss the importance of go-to-market strategies and what leaders can learn from the innovation ecosystem. Sponsored by Sandler, a sales training provider, the discussion delves into the significance of sales training, especially for first-line managers, and explores the evolving roles of technology leaders. Joe and Dave share insights on the challenges emerging tech companies face, the importance of execution and humility, and the growing role of AI and data security. They also highlight the importance of cold calling, the shift in sales training needs, and the evolving skill sets required in the tech industry.KEY TAKEAWAYSFirst Father-Son Duo: Episode features Dave and Joe O'Callaghan, co-founders of Vation Ventures, discussing their father-son dynamic. Business Focus: Highlight on go-to-market strategies from the innovation ecosystem. Importance of Sales Training: Emphasized by Sandler, focusing on training necessity due to promotions during COVID. AI and Security: Special focus on AI trends and the importance of secure AI. Channels and Relationships: The enduring importance of trusting relationships in the channel for effective advice and sales. Cold Calling: Seeing a resurgence, combined with high-quality, AI-supported research. Mentorship and Humility: The fundamental value of being humble, inquisitive, and learning from great mentors. Innovation and Execution: Balancing innovation with execution in today's rapidly evolving technology landscape.QUOTES"Innovation is hard. Innovation at scale is really, really hard." "Humility and inquisitiveness are key in driving innovation and leading teams." "The only person that likes to hear you talk about yourself is your mom." "Distributors can lean into orchestrating everything from Dataiku to Cisco Meraki for a comprehensive solution."Find out more about Dave & Joe O'Callaghan through the link/s below:Dave O'Callaghan's LinkedIn: https://www.linkedin.com/in/daveo4/Joe O'Callaghan's LinkedIn: https://www.linkedin.com/in/joeyocallaghan/This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

 In this video, UC Today's David Dungay talks with John Tucker, VP of Product at Intermedia, about how Service Providers can enhance their Microsoft Teams offerings.They explore the challenges of delivering a seamless Operator Connect experience, strategies for differentiating Teams services in a competitive market, and how to avoid the "commodity trap" by developing higher-value propositions. 

Cloud Connections 2025 Podcast Interview with Peter Eisengrein, SVP of Service, Delivery & Operations at XTIUM ST. PETERSBURG, FL - A new managed services powerhouse has emerged. Speaking with Technology Reseller News at Cloud Connections 2025, Peter Eisengrein, Senior Vice President of Service, Delivery & Operations, introduced XTIUM—a new brand created from the merger of Evolve IP's MSP business with ATSG. “XTIUM is a fresh brand built from two strong companies,” said Eisengrein. “We've taken everything Evolve IP was known for—managed cloud, UCaaS, CCaaS, DaaS—and added a full suite of managed network, managed security, and managed operations services.” The merger, announced just weeks earlier at Channel Partners, significantly expands the portfolio available to XTIUM's channel partners. Of particular interest to the channel: Managed Detection and Response (MDR) security services, enterprise help desk outsourcing, and the ability to deliver turnkey network management alongside voice and compute. “We're hearing a lot of excitement around security and network services,” said Eisengrein. “It's what customers are asking for—and what the channel didn't always associate with us before.” At the conference, Eisengrein also joined two merger-focused sessions to share lessons from XTIUM's own experience. His message? M&A success takes time, careful planning, and clean financials. “You can't rush it. Lenders move at their own pace, and you need to be prepared—especially when it comes to audited books and integration plans.” For partners, the opportunity lies in XTIUM's ability to meet customers where they are. “Most buyers are only in market for one service at a time,” said Eisengrein. “The key for channel partners is being able to pivot. If it's not UC today, maybe it's security, or help desk, or compute. Now, we can support all of it.” XTIUM positions itself as a white-glove, customer-centric provider that integrates with, rather than displaces, enterprise IT. “We don't just offer services,” said Eisengrein. “We solve problems. That's our mission.” Learn more at: www.xtium.com

Watch on YouTube.In this episode of The Big UC News Show on UC Today, host David Dungay and co-host Kieran Devlin bring together an all-star panel of experts: Zeus Kerravala, Irwin Lazar, Melody Brue, Evan Kirstel, and Craig Durr. They break down the biggest developments in UC and collaboration—from Google's jaw-dropping AI showcase from Google Next and Canva's surprising push into productivity, to Microsoft Copilot's evolution and the massive impact of U.S. tech tariffs. If you're in the UC space or simply trying to keep up with where work tech is headed, this is the must-watch conversation.Our expert panel shares sharp insights, strong opinions, and some healthy skepticism on:Google's AI OverdriveFrom turning the Wizard of Oz into a Sphere-worthy immersive experience to embedding Gemini into chat, Docs, and Sheets—Google's enterprise AI play is bold, but will it stick?Canva's Quiet DisruptionWith new AI tools like MagicCharts and Canva Code, the design platform is now elbowing its way into the productivity suite arms race—complete with integrations into Teams and Slack.Microsoft Copilot's VisionScreen-reading, task-completing, memory-enabled Copilot is here. Useful or creepy? Our panel weighs in on its bold new direction.Tariff TurbulenceLogitech pulls back guidance, and vendors brace for pricing chaos as 100–150% tariffs loom. Will innovation and supply chains survive the hit?Plus, hear about Enterprise Connect's big move to Vegas, whether it's still got its mojo, and which show is stealing its thunder.Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our  X and LinkedIn pages.

Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when you're selling through distributors who carry multiple competing lines and competitors who undercut your price? His company builds industrial dust-collection equipment and ducting, but they don't sell direct—meaning they rely heavily on distributors, contractors, and engineers to choose their brand over cheaper alternatives. Below, you'll find key insights on how to drive more “pull-through” sales to your channel partners and convince every stakeholder—from designers to installers—to pick your product. Why Pull-Through in Channel Sales Matters When you sell through distribution, you lose a lot of direct control. Your product is on the shelf (literally or figuratively) alongside competitors, and the distributor or contractor can often steer buyers toward any brand they choose. Pull-through happens when the end user, contractor, or engineer specifically requests your brand—making your distributor the middleman who fulfills the preference you created. Educate & Collaborate With Specifiers Ross' sales team already does lunch-and-learn sessions with engineering firms. Those engineers create the specs that contractors must follow, so if your product is “baked in” early, that's a massive advantage later when the contractor goes shopping. But the real test comes when the contractor or installer sees a cheaper alternative on the distributor's line card. Key Steps: Educate engineers on the deeper value and functionality of your product, so they'll insist on it in their specs. Collaborate with contractors. Even if they're not the final decision-maker, they can heavily influence whether your premium line or a cheaper knockoff is chosen. Brand Preference vs. Price Objections The toughest hurdle for a premium brand is the classic price objection. If the competitor's line undercuts you, how do you prove your extra value? Unearth the Real Cost of Going Cheap. Show specifiers and end users the Total Cost of Ownership—that cheaper or less-robust solutions can lead to higher maintenance, safety issues, or inefficiencies down the line. Highlight Success Stories. Gather testimonials or case studies from buyers who saved time, boosted reliability, or lowered total cost of ownership by choosing your brand. Create Tools and Guides. Develop clear documentation or ROI calculators that help buyers see beyond sticker price—especially useful if the distributor's rep isn't fully equipped to present your value. Dealing with the Distributor as a Gatekeeper You can do all the contractor or engineer training you want, but if the distributor's inside salesperson steers a buyer to a cheaper product, you still lose. That's why building the distributor relationship is non-negotiable. Action Items: Train the Distributor's Sales Reps. Show them exactly how to pitch your brand's advantages, from installation ease to long-term reliability. Reward Them for Advocacy. If possible, offer spiffs or incentives when they successfully sell your line. In some cases, highlight how your product can reduce their support headaches and returns, making their life easier. Co-Sell on Big Deals. Bring major opportunities to the distributor, or volunteer to go on key calls together. When you help them close deals, they become more loyal to you. Get Proactive and Strategic One pitfall in channel sales is that your rep can become just a “help desk” for the distributor—always fixing problems instead of actively driving new deals. But a proactive approach can turn that support into a competitive edge: Offer On-Site or Virtual Coaching. Whenever the distributor or contractor hits a snag, your rep steps in, demonstrating expertise. This builds trust and brand loyalty. Balance Support with Hunting. While your reps should help,

“If you're not moving now, someone else will poach your base. The opportunity is huge—but the window is now.” — Robert Galop, Creo Solutions As AI, CPaaS, and automation shift from buzzwords to business drivers, Creo Solutions is helping MSPs, CSPs, and channel partners get from theory to execution—fast. In a recent Technology Reseller News podcast, we caught up with Robert Galop and Kevin Nethercott to talk about lessons from a packed Q1 event season and how Creo is helping partners double revenue and reduce churn with powerful new tools like communications automation and vCon-based analytics. From Buzz to Business: AI Finds Its Place At events like Mobile World Congress, Enterprise Connect, and Channel Partners, Galop and Nethercott saw a turning point: AI is no longer a billboard phrase. It's now a baked-in feature set delivering real-world impact. “This year, AI moved off the signage and into actual use cases,” said Galop. “It's impacting customer experience, sales, employee workflows—and it's starting to move the needle on revenue.” Nethercott added that network APIs are making similar leaps—from future promise to practical tools. Use cases like replacing SMS one-time passwords with secure network authentication are hitting the market now, with major players like Meta moving in. CPaaS and Automation: The Next Big Shift What's next? According to Creo, it's communications automation—helping CSPs and MSPs offer smarter, faster, more connected customer experiences. “Service providers often think they can't deliver this,” said Galop. “We come in, co-sell with them, train their teams, and help get it in front of customers.” Creo also supports deployment of vCon-based analytics, which let service providers tap into millions of voice and digital interactions already flowing across their networks. That data, once invisible, is now actionable—reducing churn, identifying revenue opportunities, and even recovering at-risk accounts. “One of our customers used vCons to detect churn risk—and saved two major clients within 30 days,” said Galop. Fast Ramp, Real Results What sets Creo apart is its speed and end-to-end support. They're helping partners go from zero to revenue-generating in under 30 days. ✅ Advisory: Go-to-market guidance, C-level alignment, blue sky planning ✅ Training: Sales team enablement, customer discovery sessions ✅ Tech: Development + integration support to activate automation and analytics ✅ Urgency: Involved in $100K+ automation deals and $200K+ analytics rollouts now “We've done this before,” said Nethercott. “We bring the tech, the playbook, and the team to get our partners moving immediately.” A Simple Entry, a High-Stakes Moment “It's easy to get started—but the caution is, this will move fast,” warned Galop. “If you're not doing this, someone else in your market will.” Creo is actively looking for partners who are ready to act. For CSPs and MSPs under pressure to differentiate, scale, and win in Q2, this might be the quarter that changes everything. Learn More Visit creosolutions.tech Catch Creo Solutions at the vCon Summit this month in Cape Cod #CreoSolutions #CPaaS #vCon #AI #Automation #MSPs #CSPs #CommunicationsAutomation #VoiceAnalytics #TechPartners #ServiceProviderGrowth #DigitalTransformation #CustomerExperience

In this exclusive interview, David Dungay, Editor in Chief of UC Today sits down with Mark Sher, SVP of Product Marketing at Intermedia, for a deep dive into the rapidly evolving service provider space.As AI and platform migration collide with legacy infrastructure, Mark lays out what's really at stake for providers—and how Intermedia is uniquely positioned to help them future-proof their offerings. If you're in the business of connectivity, this conversation could reshape your roadmap. The game has changed. Service providers are caught in the middle of two seismic shifts: the AI revolution and the sunset of traditional platforms. But is the urgency really being felt?In this straight-talking session, Mark Sher breaks down the decisions providers must make now—or risk falling behind.Key topics include:Why AI is becoming the new battleground—and legacy systems just won't cut itHow Intermedia is helping service providers shift from CAPEX-heavy models to agile OPEX frameworksWhat it *really* takes to compete with hyperscalers by building value-added, trusted servicesHow Intermedia empowers partners with go-to-market tools, white-labeled campaigns, and AI-powered solutions that are ready to launch

“We've built something we're really proud of—and we'd love the opportunity to meet you,” says Charlene Hutchison of Viirtue (with two I's), in this exclusive Technology Reseller News interview recorded live at Channel Partners 2025. Viirtue, a white-label VoIP and UCaaS provider serving hundreds of partners nationwide, continues its rapid growth trajectory by investing in what matters most: community, enablement, and automation. Hutchison shares how Viirtue's unique approach to onboarding—featuring a self-paced, concierge-supported process that gets partners to market in as little as two weeks—has contributed to the company's 80% completion rate, well above the industry average. At the heart of Viirtue's strategy is a strong emphasis on community and partner experience. With hands-on client success teams, on-demand training, and an active peer-support Slack channel, Viirtue is empowering partners not just to get started—but to scale. Looking Ahead: Nashville Connect and Hierarchical Billing Viirtue will host its third annual Nashville Connect partner conference in October 2025. The event invites both existing and prospective partners for hands-on education, roadmap reveals, networking, and collaboration with key vendors. “It's all about putting our partners in the best position to succeed,” says Hutchison. In addition, Viirtue is preparing to launch hierarchical billing within its proprietary quote-to-cash platform, Vibe. This new feature allows partners to create parent-child billing structures for multi-location customers—streamlining account management while maintaining white-label flexibility. A Clear Message for MSPs As the company looks toward the remainder of 2025, Viirtue's message to the channel is clear: whether you're launching a VoIP business or looking to diversify your services, Viirtue offers a modern, intuitive, and partner-first platform backed by a passionate team. To learn more, visit www.viirtue.com (that's Viirtue with two I's), or reach out via sales@viirtue.com.

Channel Partners 2025 Podcast | Technology Reseller News "Strategy will always be more successful than spray-and-pray." Charlene Ignacio, CEO of Fornix Marketing, joins Doug Green of Technology Reseller News for a frank and lively conversation about what not to do at your next trade show. From booth blunders to dress code disasters, Ignacio shares practical, no-nonsense advice gathered from decades of real-world event experience. Charlene and Doug break down the biggest mistakes companies make—from distracted booth staff glued to their phones, to confusing messaging and undertrained teams. She emphasizes the importance of thoughtful pre-show planning, understanding your ideal customer profile (ICP), and staffing your booth with purpose and intention. “This is a stage,” she says. “When you're representing your company, you should look, act, and speak the part.” Ignacio also introduces best practices for managing booth traffic, developing a lead follow-up strategy, and ensuring your investment in event marketing translates to real business value. Fornix Marketing, with its deep roots in marketing strategy, channel development, and go-to-market execution, offers tailored support for MSPs, vendors, and global brands entering the U.S. market. Whether you're a seasoned exhibitor or new to the show floor, this podcast is a must-listen for teams looking to maximize ROI and avoid common pitfalls at major industry events.confere

In this exclusive UC Today interview, David Dungay sits down with Mike Promotico, CEO of ProTelesis, to discuss the company's game-changing partnership with Intermedia.With a strong white-label strategy and a deep focus on Microsoft Teams integrations, ProTelesis is revolutionizing how businesses adopt cloud-based CX, AI-driven collaboration, and secure archiving. If you're looking for insights into real-world Teams success stories, AI adoption, and the power of white-labeling—this is a must-watch!Microsoft Teams is everywhere—but how do businesses fully capitalize on it without losing their customer relationships? ProTelesis and Intermedia have cracked the code by leveraging white-label solutions, seamless Teams integrations, and cost-saving AI-powered tools. In this episode, we discuss:White-Labeling for Success: Why ProTelesis chose Intermedia to retain full control over customer relationshipsMicrosoft Teams Integrations: How their approach supports E3/E5 licenses, CRM platforms (Salesforce, ServiceNow, Zendesk), and custom vertical solutionsAI & Automation in Cloud Communication: The role of AI-powered tools in call recording, archiving, and contact center efficiencyCustomer Retention & Expansion Strategies: How ProTelesis is keeping clients engaged while acquiring new ones through tech-driven solutions

“For every dollar an enterprise spends on telecom services, they spend four to five dollars on IT. Helping partners capture that revenue starts with a conversation,” says Rick Mancinelli, CEO of C3 Complete. In this Channel Partners 2025 podcast, Technology Reseller News publisher Doug Green sits down with Mancinelli to explore how C3 Complete is uniquely positioned at the crossroads of two converging worlds: managed services and telecom. As both an MSP and a service provider to MSPs, C3 Complete offers a rare dual perspective—helping technology providers expand into telecom, and vice versa. Mancinelli shares how the industry has evolved from traditional break-fix IT and telco reselling models into a new era where MSPs are increasingly adding voice and connectivity to their offerings. At the same time, more traditional telecom partners are exploring managed services, seeking ways to offer a broader solution stack without taking on undue risk or complexity. C3 Complete helps partners navigate this transformation by providing a full suite of voice, connectivity, cloud, and managed IT services—without competing with the partner. This approach enables channel partners to expand revenue, increase customer retention, and become more deeply embedded in their clients' businesses. “Whether you're an MSP looking to add voice or a telco partner seeking to enter IT services,” says Mancinelli, “we're here to help you make that journey successfully.” About C3 Complete C3 Complete is a hybrid service provider and consultancy that delivers managed IT, cloud, voice, and connectivity services to businesses and MSPs across the U.S. By combining deep technical expertise with a partner-centric delivery model, C3 Complete enables resellers, MSPs, and telecom agents to expand their portfolios and grow recurring revenue streams. Learn more at www.c3-complete.com.

Live from MSP Summit at Channel Partners Conference & Expo 2025 – Las Vegas In a podcast recorded live at the MSP Summit, part of the Channel Partners 2025 event in Las Vegas, Doug Green of Technology Reseller News sat down with Charlene Ignacio, founder of Fornix Marketing, to unpack a bold message: “Stop doing events.” But Ignacio isn't anti-events — she's calling out the three costly mistakes vendors make when they show up at trade shows unprepared and hope for leads without a plan. “You're spending $20K, $40K, sometimes more for a booth, travel, and team… and you haven't even gotten a single lead yet,” said Ignacio. Here are the three areas where vendors go wrong — and how to fix them: Unclear Lead Strategy Not everyone walking by your booth is a lead. Ignacio urges vendors to define what qualifies as a lead before the show and to research whether the event's audience actually matches your ICP (Ideal Customer Profile). Untrained Sales Teams “Events are a different kind of sales,” said Ignacio. Booth staff need event-specific training — knowing how to engage quickly, qualify fast, and handle the booth with energy and clarity. No Follow-Up Plan Too often, leads collected on badge scanners or apps go nowhere. “You're back at work the next day, and you forget all the names you collected,” said Ignacio. Build your post-event follow-up strategy before the show begins. For MSPs, she also recommends starting small — hyper-targeted events like lunch-and-learns or local chambers of commerce may outperform big expos if the audience is right. Want to level up your events? Connect with Charlene at fornixmarketing.com or find her on LinkedIn. Listen to the full podcast at telecomreseller.com or on your favorite podcast platform.

Channel Partners Conference & Expo 2025 | Las Vegas "Be the trusted business advisor." That's the message from Ryan Henley, Chief Revenue Officer at NUSO, who joined Technology Reseller News publisher Doug Green live on the opening day of the Channel Partners 2025 expo. For years, Henley noted, MSPs have been encouraged to be “trusted technology advisors.” But at this year's show, NUSO is pushing for a shift—one that positions channel partners not just as tech experts, but as core strategic partners who help customers grow and protect their businesses. “It's not about selling software—it's about elevating the business,” said Henley. “Whether it's customer experience or compliance, we can help our partners deliver real business outcomes.” Helping MSPs Go Beyond the Stack NUSO offers a fully integrated service platform that includes: Omnichannel contact center solutions for both enterprise and informal CX environments Compliance tools to support HIPAA, PCI, and GDPR requirements A UCaaS foundation powered by NUSO's own telephony network What sets NUSO apart is ownership. All platform elements are built and operated in-house, offering MSPs a single partner with end-to-end accountability. “You've got one throat to choke, or one back to pat,” Henley quipped. “It simplifies support and strengthens the value MSPs can offer.” A Channel-Only Strategy As a 100% channel-focused company, NUSO is using its presence at Channel Partners to reinforce its commitment to resellers and service providers across North America and beyond. “We're here to help partners break out of the technology-only mindset,” said Henley. “By enabling them to deliver customer experience, compliance, and communications—under one roof—we're helping them transform into true business advisors.” Henley sees this evolution as essential in a changing market. “When you focus on the success of others, everyone wins,” he said. To learn more, visit nuso.cloud or stop by their booth if you're attending Channel Partners this week. Listen to the full podcast at TelecomReseller.com or on your favorite platform.

Watch on YouTube.Join David Dungay and co-host Tom Arbuthnot as they welcome a power-packed panel of Microsoft Teams experts—Josh Blalock, Graham Walsh, Ryan Herbst, and Kevin Kieller—for April's can't-miss Teams Monthly Update. From AI agents that think for you to game-changing integrations, this episode dives deep into the updates reshaping the Microsoft Teams ecosystem.April's edition of Microsoft Teams Monthly is a whirlwind of Copilot agents, smarter rooms, and surprise integrations. Whether you're an IT pro, end user, or Teams nerd (no judgment here), you'll want to catch every minute of this one.Copilot Agent UpgradesNew “Researcher” and “Analyst” agents offer powerful multi-step reasoning for enterprise-grade insights.Interpreter Agent enters public preview with real-time voice translation in multiple languagesFacilitator Agent helps meetings stay on track with nudges, time checks, and agenda promptsTeams Phone + DynamicsMicrosoft debuts Teams Phone Extensibility for tighter contact center integrationsMajor ISVs jump on board—lowering costs, boosting flexibilityDevices, Devices, DevicesCisco brings Apple AirPlay to Teams RoomsPTZ camera controls come to Android MTRsYealink, Jabra, and others push M-DEP devices into general availabilityShure gets Teams Room kits officially certifiedFiles Tab Gets SmarterNew “Shared” tab consolidates links, OneDrive, and SharePoint files—finally solving Teams file chaosPlus: Event previews, live commentary, and a few laughs along the way.Connect with our hosts David Dungay and Tom Arbuthnot on socials here:David DungayLinkedInTwitterTom ArbuthnotLinkedInTwitterThanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our Twitter and LinkedIn pages.Join our new LinkedIn Community Group.

In this exclusive interview, Rob Scott, Publisher, UC Today sits down with Garth Landers, Director of Global Product Marketing at Theta Lake, to break down the compliance challenges and opportunities for organizations using Zoom's ecosystem—including Zoom Meetings, Zoom Phone, Workvivo, and AI-powered collaboration tools.With AI-driven productivity tools like Zoom AI Companion rapidly transforming workplace communication, compliance leaders must adapt to ensure governance, security, and regulatory alignment.Key discussion points:The biggest compliance risks in Zoom's ecosystem todayHow AI-generated content (including AI Companion) impacts complianceWorkvivo's compliance implications for social-style enterprise engagementReal-world examples of how Theta Lake prevents compliance disastersThe regulatory crackdown on AI, digital communications, and what's at stakeRed flags that should make every CIO, IT leader, and compliance officer rethink their Zoom governance strategyTheta Lake is the compliance powerhouse behind Zoom's Compliance Manager (ZCM), ensuring enterprises can fully embrace Zoom's innovation while meeting the strictest security and regulatory requirements.

Podcast with Steve Forcum, Chief Evangelist, SIPPIO At Channel Partners 2025, Doug Green, publisher of Technology Reseller News, sat down with Steve Forcum, Chief Evangelist at SIPPIO, to discuss how the company is helping partners tap into new growth by simplifying and accelerating calling services within Microsoft Teams, Zoom, and soon Cisco Webex. “We make it fast, easy, and flexible for partners to offer calling, messaging, fax, and more to customers already using the platforms they love,” said Forcum. “We're not competing with Microsoft or Zoom—we're the cheese on their hamburger.” SIPPIO is a 100% channel-only voice enablement platform. Built natively on Microsoft Azure, the company supports both enterprise-scale deployments and small business use cases with equal efficiency. Forcum emphasized that this scale-down capability enables partners to profitably serve customers with as few as one user, while maintaining high margins and a simplified service model. Turning a Saturated Market into New Opportunity Forcum challenged the prevailing industry assumption that the UCaaS market has gone cold: “It's not that the market is saturated. It's that the opportunity has shifted. Instead of trying to replace what a customer already uses, help them make it better.” SIPPIO's platform lets partners add functionality to Microsoft Teams or Zoom—such as voice, SMS, fax, and contact center integrations—without requiring disruptive infrastructure overhauls. This “additive” model not only shortens the sales cycle, it opens up entirely new revenue channels inside existing customer relationships. Fast, Automated, Profitable One of the differentiators SIPPIO brings to partners is a user experience designed for speed and simplicity. “You can spin up a trial or provision new numbers in minutes. It's faster than signing up for Netflix,” said Forcum. The platform features a modern shopping experience, full automation for service activation, and a new suite of calling plans (Connect Basic, Connect, and Connect Pro) designed to increase partner profitability and customer value. Marketing, MDF & More In addition to product innovation, SIPPIO offers deep go-to-market support, including: Pre-built demand generation kits Verticalized marketing assets Co-branded content and campaign support A new MDF program to fund partner-led pipeline creation “We're not just a product and margin company,” said Forcum. “We co-invest with partners to grow their business.” Serving Carriers and Global Providers SIPPIO's composable architecture also appeals to service providers and carriers, offering modular automation layers that sit atop existing SBC infrastructure from vendors like AudioCodes, Oracle, and Ribbon. The result: a faster path to scaling Operator Connect or similar programs—without costly rip-and-replace strategies. To learn more, visit sippio.io

Channel Partners 2025 | By Doug Green “If your customers are using Microsoft Teams but still relying on a third-party phone system, you're leaving money on the table.” That was the bold message from Dean Manzoori, CEO of UniVoIP, during our conversation at Channel Partners. Manzoori isn't just pitching a product—he's outlining one of the clearest opportunities for the channel in 2025. UniVoIP is expanding its cloud voice solution for Microsoft Teams with support for Operator Connect, Microsoft's fast-growing platform for direct PSTN integration. For channel partners and MSPs, that means a frictionless path to deliver full Teams voice capability—supported by automation, real-time number provisioning, and a management layer built for scale. From Hosted PBX to Teams Native Manzoori brings over 30 years of experience in telecom. As a founding member of the Cloud Communications Alliance and UniVoIP's former Chief Technology Officer, he has been at the forefront of unified communications since the Hosted PBX era. Now, as CEO, he's leading UniVoIP's next evolution. “We saw the Teams opportunity coming as early as 2017,” said Manzoori. “By 2019, we had fully pivoted to become the best voice provider for Microsoft Teams.” UniVoIP's onboarding process is fully automated and designed for businesses of all sizes. One standout feature is intra-ID synchronization, which enables seamless number assignments across both the UniVoIP portal and Microsoft Teams Admin Center—giving users and admins maximum flexibility. Built for the Channel, with the Channel What sets UniVoIP apart is its partner-first platform, developed with direct input from the channel. Partners have complete visibility across tenants, with a single sign-on experience for quoting, provisioning, ticketing, and ongoing support. “We don't just sell PSTN access,” Manzoori emphasized. “We provide analog support, contact center integration, texting, paging, and more. And we remove the uncertainty from Teams voice deployments.” With over three years of delivering Teams-native voice and a 100% customer retention rate, UniVoIP's expansion into Operator Connect marks a milestone in their channel commitment—and a major opportunity for partners looking to grow revenue while delivering lasting value. Learn more at univoip.com or contact dean.manzoori@univoip.com.

Channel Partners 2025 | By Doug Green Vodafone is a global brand with deep roots in mobile communications, but what does Vodafone US do—and how can channel partners and carriers benefit? At Channel Partners, I sat down with David Joosten, CEO of Vodafone US, and Alain Masson, Vice President of Channel Partnership, to get the full story. “If you're supporting enterprises with a global footprint, Vodafone is a partner you should know,” Joosten told me. Vodafone US is not a consumer-facing business, but rather the enterprise arm of Vodafone Group, dedicated to serving US-headquartered multinational companies. These are typically Fortune 500 organizations that require connectivity, voice, IoT, managed services, and network solutions—not just domestically, but in 90+ countries where Vodafone operates or has deep partnerships. A Global Network with Local Expertise “We've evolved far beyond mobile,” Joosten explained. “Today, we fuel 30–40% of the world's internet traffic through our global backbone. And for US enterprises looking to scale globally, we bring both reach and regulatory know-how.” That's critical, especially in regions where companies need local contracting capabilities, compliance with local tax regulations, and in-country technical support. Vodafone can deliver on all three, thanks to its owned operations in 27 countries and partnerships in 60 more. Why the Channel Matters Alain Masson is leading Vodafone's push into the channel ecosystem in the US, building relationships with top technology services distributors (TSDs) and resellers. “We're here to extend Vodafone's capabilities to a broader audience in the US—especially those supporting globally distributed enterprises,” said Masson. “We've already seen success with large channel-led deals and continue to grow rapidly.” For partners, Vodafone offers a broad portfolio—from voice and data to IoT and managed services—all delivered through a centralized US-based team with global execution capabilities. A Message for Rural Telcos and Regional Carriers Joosten also extended an invitation to regional operators, including rural telcos, First Nation carriers, and other service providers. “We've built an entire Partner Markets organization for this. Whether it's co-branded services, shared network investments, or roaming agreements, we know how to work with other operators,” he said. With shared services, procurement scale, and AI-powered innovations already in place, Vodafone is looking to collaborate across North America—no matter the size of the partner. Where to Learn More Vodafone US may not be a household name domestically, but its global infrastructure, experience in complex markets, and now, a growing channel program, make it a powerful option for enterprises, MSPs, and carriers alike. Learn more at vodafone.com, or reach out directly to David.Joosten@vodafone.com or Alain.Masson@vodafone.com.  

Channel Partners 2025 | By Doug Green “Channel Partners is my favorite week of the year,” said Michael Day, Head of Channel for GoTo, kicking off our conversation at one of the telecom industry's most energized events. “I always call this the Super Bowl for the channel.” And this year, GoTo came ready to play. GoTo, known for its legacy brands like LogMeIn and products such as Rescue and Grasshopper, made waves at Channel Partners with a suite of AI-powered solutions aimed squarely at solving one of the most pressing problems in customer experience: making customers feel seen, known, and understood—without losing the human touch. AI for Auto Dealers, Built to Scale While GoTo is a horizontal platform serving sectors from healthcare to education, Day spotlighted GoTo's deep investment in the automotive vertical, where the company now powers what may be the largest installed base of unified communications and contact center technology for dealerships. “The recent enhancements to our automotive platform allow dealers to do more than just answer calls,” said Day. “They now have tools to delight customers—whether they're buying a car, getting service, or just dreaming about their next road trip.” By integrating GoTo's UCaaS and CCaaS tools into mission-critical dealership systems, auto retailers can recognize a customer by name, know their purchase history, and respond through the customer's preferred channel—be it phone, web, or social media. Meet the AI Receptionist At the heart of this rollout is GoTo's new AI Receptionist, currently available in five languages and expanding fast. Unlike traditional IVR systems, the AI Receptionist understands natural language, detects sentiment, and knows when to bring in a human. It doesn't just route calls—it enhances the employee experience by freeing up staff to focus on more complex tasks, while maintaining a high level of customer care. “AI won't replace humans,” Day emphasized. “But it will make them more effective.” Internal Proof, Real-World Confidence GoTo has already road-tested this tech on its own platform. With over 100,000 Grasshopper users—mostly solo entrepreneurs or small businesses—GoTo used its AI stack to resolve 30% of support calls without human intervention. The remaining 70%? Reserved for the nuanced, high-touch conversations AI isn't meant to handle. “That's why we're confident,” said Day. “This isn't a roadmap product. It's live. It's working. And it's already winning business—right here on the show floor.” MSPs, LogMeIn, and the Power of GoPilot The momentum isn't limited to voice. GoTo's MSP-focused tools, still branded under the trusted LogMeIn name, now feature GoPilot, an AI engine embedded in RMM and remote support tools. It enables faster scripting, real-time language translation, and seamless issue resolution—breaking down communication barriers across global IT environments. “MSPs love these tools,” Day said. “They're seeing what AI can do for support, and they're turning that into value for their customers.” One Brand, Many Strengths While the LogMeIn name still resonates in IT circles, Day made clear that all of this innovation rolls up under one umbrella: GoTo. Whether it's UC, contact center, or IT management, GoTo's channel-first strategy is designed to empower partners with tools that are ready to sell, support, and scale—today. Learn more at GoTo.com.  

As the sun shines over the Las Vegas Strip, the future of POTS replacement is being redefined from a panoramic suite high above the city. In a special Technology Reseller News podcast recorded live at Channel Partners Conference and Expo 2025, Jonathan Alarcon, Senior Director of Technology at TELCLOUD, sat down with publisher Doug Green to discuss the company's innovative, carrier-grade approach to POTS replacement—and the growing opportunity for channel partners and resellers. “POTS lines are going away. Regulations are changing. Prices are going up. And legacy systems in buildings—many hidden or forgotten, still depend on them,” said Alarcon. “We're solving that challenge with a fully modular and white-label-ready solution.” Alarcon emphasized the scale and complexity of the issue: from elevators to fire panels, healthcare fax lines to security systems, legacy analog infrastructure remains pervasive across commercial real estate. TELCLOUD's platform has been engineered to support those use cases with true analog line reproduction, including appropriate voltage support and compliance for life safety systems. What sets TELCLOUD apart is its modular hardware approach. Unlike single-box LTE solutions, which are often limited by installation constraints, TELCLOUD allows partners to separate the router from the endpoint by up to 250 feet using a simple Cat6 connection. This flexibility ensures better signal strength and deployment across diverse environments, especially in telco rooms located deep within buildings. The company also offers a comprehensive remote management platform, delivering one pane of glass for full visibility and control—integrated with leading router management systems. Resellers and channel partners can handle firmware updates, monitoring, and diagnostics anywhere. “Coming from the alarm and life safety industry, I knew we needed something better,” said Alarcon. “Our platform is tailored to the realities of fire code compliance and the needs of mission-critical legacy devices.” TELCLOUD's channel-first, white-label strategy is designed to accommodate partners at every stage—from MSPs just entering the space to seasoned telco veterans. The company offers full deployment support, installation services, and turnkey go-to-market options. “Whether you need us to handle everything, or just provide the platform, we're here to help,” said Alarcon. “We tailor our engagement to your needs.” As copper networks continue their sunset and regulatory deadlines loom, TELCLOUD invites channel partners to explore the business opportunity now—before demand exceeds deployment capacity. Learn more at TELCLOUD.com or contact sales@TELCLOUD.com. #POTSReplacement #TELCLOUD #ChannelPartners2025 #LifeSafetyTech #WhiteLabelSolution #MSP #TelecomInnovation #UCaaS #AnalogToDigital #TechnologyResellerNews

In a special Technology Reseller News podcast recorded at Channel Partners Conference & Expo 2025, Crexendo executives Jon Brinton, Chief Operating Officer, and Doug Gaylor, President and Chief Operating Officer, announced that the company has surpassed six million users on its NetSapiens® platform—a milestone achieved primarily through its rapidly growing base of channel partners and licensees. “This is a significant accomplishment for us,” said Gaylor. “We've tripled the number of users in just three and a half years. That growth is organic, partner-led, and backed by a solid financial foundation.” Crexendo, a NASDAQ-listed company, also recently announced record annual revenue and net income, reporting 14% year-over-year organic growth and six consecutive quarters of GAAP profitability. “No one else in the space can match those metrics,” Gaylor added. Brinton highlighted that more than 235 licensees now power their UCaaS and CCaaS offerings using the NetSapiens platform, with 17 new licensees added in the past year—10 of which migrated from major competitors including Cisco and Microsoft. The NetSapiens model, known for its “Seconds, Not Seats” concurrent usage pricing, is credited with helping partners maintain industry-leading margins and deploy with unmatched flexibility—either on-premise or hosted in the cloud via Crexendo's OCI infrastructure. Brinton emphasized the ecosystem around the platform. “We now have over 100 developers actively building solutions for our marketplace. Many of those are AI-driven—already available today, not years away,” he said. Crexendo partners are leveraging real-time AI features like voice studio tools, sentiment analysis, call transcription and summarization, and AI-enhanced video and contact center applications. Gaylor and Brinton also pointed to the strength of the Crexendo community as a key growth driver. “Our partners grow at twice the market rate,” said Brinton. “They share best practices, support each other, and many are on this show floor offering competitive solutions powered by NetSapiens—under their own brand.” As the company celebrates six million users, Gaylor noted that Crexendo is on pace to reach seven million before year-end. Read the Press Release. To learn more, visit www.crexendo.com or follow the company on LinkedIn, Instagram, and Facebook. #Crexendo #NetSapiens #UCaaS #CCaaS #ChannelPartners2025 #AIinUC #UnifiedCommunications #PartnerFirst #TechnologyResellerNews  

Enterprise Connect Podcast | Technology Reseller News “AI isn't here to replace humans — it's here to make customer service smarter, faster, and more efficient.” – Jill Blankenship, CEO, Frontline Group In this special Enterprise Connect 2025 episode, Technology Reseller News publisher Doug Green sat down with Frontline Group CEO Jill Blankenship and CRO Matt Bramson to explore the company's dual mission: delivering cutting-edge customer experience technology while keeping the human touch front and center. Frontline's Edge: A Foot in Both Worlds Frontline isn't just advising businesses on CCaaS — they're living it daily through their own 350-seat contact center. This real-world expertise enables them to offer something unique: deployment strategies informed by frontline operations. That hybrid approach — combining software like NICE CXone and Zoom with agent services and consultative support — is what sets them apart. AI That Supports Agents — Not Replaces Them Rather than jumping on the “AI-first” bandwagon, Frontline brings a pragmatic view. AI is already embedded in their analytics, quality management, and workforce tools. Their focus? Using AI to empower agents, reduce repetitive calls, and improve both CSAT and agent retention. “We envision a future with AI-driven service,” said Bramson, “but customers still need human empathy.” Resilient, Responsive, Ready When a global company with nearly 10,000 agents lost its internal CX team overnight, Frontline stepped in — not in months, but in days. They deployed a full support team, onboarded agents, and stabilized operations fast. That kind of agility is made possible by deep platform expertise and decades of team experience. Built for SMB & Mid-Market Success Unlike traditional CCaaS vendors focused on large enterprises, Frontline tailors solutions for SMBs and mid-market firms in regulated industries like finance, healthcare, and government. Whether it's compliance, rapid onboarding, or integrating omnichannel AI solutions, Frontline helps these clients scale without sacrificing quality. Looking Ahead: Human-Centered AI Blankenship founded the company to solve real-world customer service challenges. Now, she's leading it into a future where AI and human agents work in tandem. With a 98% client retention rate and a reputation for fast, flexible implementations, Frontline is poised to help more businesses navigate CX transformation in the AI age. Learn more at frontline.group or connect with the team on LinkedIn. You can also meet them at Channel Partners in Las Vegas.

Enterprise Connect Podcast | Technology Reseller News “You don't have to be a voice expert anymore — we've made UCaaS and CPaaS accessible for developers.” – Jim DeWald, CRO, White Label Communications In a space where voice integration can be daunting, White Label Communications is changing the narrative — offering enterprises, SaaS providers, and ISVs a new way to bring UCaaS and CPaaS capabilities into their applications without deep telephony expertise. At Enterprise Connect 2025, White Label CRO Jim DeWald and Head of Partnerships Zachary Konopka joined Technology Reseller News publisher Doug Green to share how their company is evolving its long-standing white-label platform to support enterprise-grade, developer-friendly integrations. From Turnkey UCaaS to DIY Integration Traditionally known for enabling MSPs and resellers to offer UCaaS under their own brand, White Label Communications has now exposed the full range of its UCaaS and messaging capabilities via API and webhooks. This move empowers developers and enterprise teams to embed voice, messaging, and multichannel communication directly into their own applications — creating personalized workflows and enhancing customer engagement. “We used to deliver a turnkey UCaaS business in a box,” said DeWald. “Now, we're offering a DIY model where enterprises can build their own integrations — with our platform as the foundation.” Why CPaaS Matters More Than Ever CPaaS (Communications Platform as a Service) is no longer optional — it's the backbone of how businesses engage customers. From appointment reminders and one-time passcodes to SMS billing alerts and chatbot interactions, CPaaS enables businesses to meet users on the channels they prefer. “Whether it's voice, text, email, or chat — we give organizations a single API that connects them to 8 or 9 channels,” said Konopka. “And with automatic failover, your message still gets through, whether the end-user is on RCS, SMS, or even email.” Bringing Enterprise-Grade Capabilities to the Channel While White Label doesn't sell directly to end users, its platform enables service providers to deliver modern, integrated communication services to enterprises — often with development times measured in days, not months. “Our clients know their end customers better than anyone,” noted DeWald. “We just give them the tools to make their offerings more sticky, more valuable, and more resilient.” From UCaaS to CPaaS and Beyond With an emphasis on modularity, ease of use, and integration speed, White Label's platform lowers the barrier to entry for voice and messaging development. Whether it's a self-storage company enabling SMS billing, or a SaaS platform adding omnichannel support, the company's white-label model lets partners maintain their brand while delivering high-impact communication features. Learn more at www.whitelabelcom.com. White Label Communications will also be attending Channel Partners in Las Vegas.  

Rebuilding Trust in Phone Numbers: Phound Business Launches at Channel Partners, a new platform aimed at restoring trust, privacy, and control in the phone system—this time, with enterprise-grade capabilities In a special Technology Reseller News podcast, Dave Erickson, co-founder of Phound and long-time telecom innovator behind CarrierX and Free Conference Call, sat down with publisher Doug Green to discuss the launch of Phound Business, a new platform aimed at restoring trust, privacy, and control in the phone system—this time, with enterprise-grade capabilities. “We're reinventing the telephone numbering system,” said Erickson. “Over the years, trust in the phone network has eroded. Phound Business is our answer to robocalls, spoofing, and lack of identity control—bringing modern privacy-first functionality to business communication.” Built on the foundation of the original Phound.app—a secure, self-managed caller ID and contact card system—Phound Business allows organizations to distribute virtual phone numbers to team members across devices, while maintaining full control over billing, access, and security. A Business-Ready Phone Identity Platform The platform gives users the ability to switch between personal and business personas, assign multiple ringtones, control availability hours, and enable detailed access settings that define who can call or message—and when. “Think of it as a virtual closed calling network,” Erickson explained. “You can limit communications to internal departments, vendors, or even specific individuals. And when someone outside the network tries to call, they're asked to authenticate themselves before getting through.” Key features of Phound Business include: Unified Billing: One admin portal for managing hundreds or thousands of phones, all billed centrally. Comprehensive Access Controls: Permissions based on trust level, with granular control for each contact. Privacy-First Security: All numbers are authenticated, and user data remains protected through customizable visibility settings. Persona Switching: Seamlessly manage personal and business identities from one device. Spam-Free Calling: Closed network architecture drastically reduces robocalls and scams. Erickson emphasized the growing importance of trusted communication in an era of deepfakes and AI-driven scams. “We're heading into a future where verifying who's calling—and protecting your contact network—is more critical than ever,” he said. Looking Ahead at Channel Partners Phound is showcasing this new platform at the Channel Partners Conference & Expo this week in Las Vegas, where the company is meeting with resellers and MSPs interested in monetizing privacy-first telecom. “There's real buzz around the show this year,” said Erickson. “We're looking to partner with people who see the opportunity to clean up the phone call ecosystem—and make money doing it.” To learn more about Phound Business or to schedule a meeting with Dave and his team, visit phound.app.

At Enterprise Connect 2025, John Tucker, VP of Product at Intermedia, shared how the company is strengthening its AI, UCaaS, and CCaaS capabilities while deepening its commitment to partners in the MSP and service provider space. Intermedia recently announced intelligent archiving integration for Microsoft Teams, addressing a key challenge for businesses—siloed data across UC, CC, and M365 email. By unifying communications records into a single platform, Intermedia enhances compliance and enables AI-powered insights for more effective business decision-making. With 95% of its business driven by partners, Intermedia continues to refine its white-label UCaaS and CCaaS solutions. The Intermedia Ascend program, now supporting 50+ service providers, allows CSPs to integrate their own network and PSTN assets while delivering a competitive cloud communications offering. AI was a central theme at Enterprise Connect, and Tucker emphasized the importance of moving beyond AI hype to create real business impact. Intermedia's AI capabilities focus on: Actionable insights from integrated UC, CC, and email data AI-powered compliance and security features Sales enablement and training to help partners compete more effectively Intermedia will continue engaging with partners at Channel Partners in Las Vegas next week and Cloud Connections in St. Petersburg in April. For more information, visit www.intermedia.com.

At Enterprise Connect 2025, Paul Holden, Vice President of EMEA at CallTower, shared insights on the company's expansion in Europe, the Middle East, and Africa (EMEA) and highlighted mobility as a key industry trend. Holden reflected on his one-year anniversary with CallTower, having been the first employee in the EMEA region for the 20+ year-old U.S.-based company. "It's been a great learning curve," he said, explaining that CallTower's agnostic vendor ecosystem, which includes Microsoft Teams, Cisco Webex, and Zoom for voice enablement, has helped establish the company in new markets. Growing Presence in EMEA CallTower's expansion in EMEA has been steady. "A year ago, I was on my own, and now we're a team of six," Holden said. The company has been building partnerships, identifying new routes to market, and refining its strategy to serve mid-market customers. Who is CallTower's ideal customer? Holden pointed to mid-market businesses with multi-location operations, as their complexity requires seamless communication solutions across different platforms. "That's where we win," he explained. On the partner side, CallTower is looking for managed service providers (MSPs), large resellers, and distributors who serve multi-location enterprises. "When you know where you win, you can target the right partners more effectively," Holden said. What's Hot in 2025? Mobility Takes Center Stage One of the biggest opportunities Holden sees for 2025 and beyond is mobility. "You may have invested in Microsoft Teams for desktop calls, but what about mobile devices?" he asked. CallTower is focused on enabling native mobile dialers as Teams phone extensions, giving users the flexibility to seamlessly switch between business and personal calls. This feature, leveraging eSIM technology, allows calls to be made and received as if they were on a desk phone, even in low-bandwidth situations or while driving. "This is a game-changer," Holden said. "And it's going to be a hot topic throughout 2025 and beyond." Enterprise Connect & Channel Partners: Strengthening Relationships At Enterprise Connect, CallTower is meeting with key technology partners, including Microsoft, Cisco, Zoom, and CCaaS providers like Five9, Solgari, and newly acquired Anoria (a Genesis partner). "It's all about relationships," Holden emphasized. "People buy from people, and having strong vendor support gives confidence to our partners." Following Enterprise Connect, CallTower will head to Channel Partners in Las Vegas, which Holden described as "the Super Bowl of the industry." There, the company will shift its focus from vendors to channel partners, resellers, and distributors. Learn More For those interested in learning more about CallTower, Paul Holden can be reached at pholden@calltower.com #EnterpriseConnect #UCaaS #CallTower #MicrosoftTeams #CiscoWebex #Zoom #Mobility #Telecom #ChannelPartners  

See Atlantic Vision https://lnkd.in/gZrZ-Jct this week at ITA Showcase https://lnkd.in/gHA32ySg “We didn't invent fiber connectivity, we just perfected it,” says Sebastian Sassi, Atlantic Vision. In the latest episode of Technology Reseller News, Doug Green sits down with Sebastian Sassi, VP of Sales at Atlantic Vision, to discuss how this 25-year-old fiber optics company is outpacing the industry giants with high-capacity, cost-effective, and rapidly available fiber solutions. What is Atlantic Vision? Atlantic Vision is a “manufacturer's manufacturer” that produces pre-connectorized fiber products for broadband and data center markets. Competing directly with major fiber OEMs, Atlantic Vision specializes in: • hashtag#Patch hashtag#cords & hashtag#trunk hashtag#cables • Outside plant hashtag#terminals & drop cables • High-capacity, quick-turnaround fiber solutions “We're not just another supplier—we're the highest-capacity manufacturer for fiber connectivity. We do it faster, cheaper, and better than anyone else.” A Supply Chain Strategy Built to Withstand Market Disruptions With ongoing tariff increases, supply chain bottlenecks, and pricing volatility, Atlantic Vision is uniquely positioned to provide stable, cost-effective fiber solutions. • Stocking large quantities ensures immediate availability. • Flexible production allows rapid response to customer needs. • Competitive pricing helps customers control costs despite industry fluctuations. A Disruptor in Fiber Connectivity Atlantic Vision's Multi-Port Service Terminal (MST) sets a new standard in broadband deployment. Built on hashtag#OptiTap technology, it seamlessly integrates with existing infrastructure—eliminating vendor lock-in while improving deployment speed and cost-efficiency. • Interoperable with 95% of deployed broadband fiber infrastructure. • Customizable solutions for diverse outside plant build-outs. • Proven cost savings for major operators and data centers. “We're not just competitive—we're disruptive. Our MST solutions are the best in the industry, and we deliver at an unbeatable price.” Looking for Channel Partners & OEMs Atlantic Vision is actively seeking new distributors, channel partners, and OEM private label opportunities to expand its market reach. • High-capacity manufacturing supports large-scale deployments. • Private label programs provide flexible branding opportunities. • OEM partnerships offer additional manufacturing capacity for leading fiber brands. Learn more at Atlantic Vision https://lnkd.in/gZrZ-Jct

 In this in-depth UC Today interview, host Kristian McCann sits down with Sam Sabet, Chief Technology Officer at Shure, to explore how Shure is innovating audio technology and shaping the future of communication solutions.Discover how Shure's century-long expertise is driving technological advancements in audio, from professional sound systems to enterprise communication tools. If you're looking for expert insights into audio innovation and technology strategies, this conversation is a must-watch.In this engaging discussion, Shure CTO Sam Sabet shares the company's remarkable journey, technological innovations, and market strategies that have defined its success over 100 years. From customer-centric design to AI-driven enhancements, this interview unpacks key industry trends and challenges in audio technology.Key Topics Discussed:Shure's 100-Year Legacy – How the company has transformed audio technology across industries.Technology Innovation – Insights into Shure's approach to product development and user experience.AI and Future Technologies – How artificial intelligence is shaping Shure's innovation strategy.Hybrid Workspace Solutions – Addressing communication challenges in modern work environments.Global Impact – Shure's presence and influence across 120 countries. 

Watch on YouTube.Welcome to UC Today's Microsoft Teams Monthly Update with David Dungay and Tom Arbuthnot! This month's episode is packed with game-changing updates, and we've got an expert panel to dissect every major development. Joining David are:Tom Arbuthnot – Microsoft Teams & UC expertJosh Blalock – Industry thought leaderSatish Upadhyaya – Microsoft specialistRyan Herbst – UC strategistWhat's on the agenda?Skype is officially dead! What does this mean for enterprises?M-DEP finally goes GA with the first certified device—what's next?Copilot's AI-powered call summaries & Intelligent Recap—are they game-changers?Microsoft's latest Teams admin and CarPlay updates—big wins for IT and mobile users.Skype Bows Out – What's Next?After decades of influence, Microsoft is officially shutting down Skype. But is this a big deal or just a relic of the past?M-DEP Hits the Market!The first-ever M-DEP-certified device is here! The Jabra PanaCast 50 VBS leads the charge in Android-based Teams Rooms, with more devices coming soon.AI Takes Over Teams MeetingsCopilot's AI-powered call summaries and Intelligent Recap for webinars & town halls bring next-level automation to enterprise meetings.New Tools for IT & Mobile UsersTeams Client Health Dashboard for proactive troubleshooting.Direct Routing SIP Call Flow Diagrams now available in Teams Admin Center.Apple CarPlay & Siri Enhancements make it easier to stay connected on the go.Plus: We break down what ChatGPT-4.5 means for Microsoft Copilot and the rise of AI competitors like DeepSeek!Connect with our hosts David Dungay and Tom Arbuthnot on socials here:David DungayLinkedInTwitterTom ArbuthnotLinkedInTwitterThanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our Twitter and LinkedIn pages.Join our new LinkedIn Community Group.

"No matter where you start your journey with us, we're here to support you," says Jeanne Duca, Chief Marketing Officer at BCN. In a rapidly evolving telecom landscape, BCN is embracing AI-driven marketing strategies to enhance engagement, streamline content creation, and reinforce its commitment to the channel. In this episode of Technology Reseller News, Jeanne Duca joins Doug Green to discuss BCN's AI-powered marketing approach, new digital content initiatives, and the company's latest advancements in connectivity solutions. BCN's AI-Powered Marketing Evolution With over 30 years in the industry, BCN has built a strong reputation as a managed technology solutions provider, catering primarily to mid-market and enterprise-level businesses. Selling exclusively through the channel, BCN has eliminated channel conflict, making marketing precision and messaging consistency a top priority. To address the need for rapid content creation and enhanced engagement, BCN has integrated AI into its marketing workflow. “The use of AI tools—whether for content creation or avatars for communication—is helping us develop more, better content faster,” says Duca. “This ensures that our technology advisors receive timely, relevant insights they can leverage with their customers.” New Digital Content Initiatives BCN has launched three new content series to better engage its partner community: Beyond the Network Podcast – A thought leadership series featuring technology advisors, TSD community members, and partners discussing industry trends and best practices. Top Shelf with BCN – A relaxed, conversational series discussing emerging technologies, with the debut episode focusing on low-earth orbit (LEO) satellite solutions in partnership with Tuufi Phi. Sunday Tech Trends with BCN – A short video series on key industry trends, paired with interactive LinkedIn surveys to foster engagement and gather real-time feedback from viewers. These initiatives align with BCN's commitment to delivering high-value, digestible content that resonates with today's audiences. “People don't want to read as much anymore,” says Duca. “By leveraging AI for video creation, we can present our messages in a way that aligns with how people prefer to consume content.” AI as a Tool, Not a Replacement Duca emphasizes that AI is a productivity tool that enhances, but does not replace, human creativity and strategy. “AI is the engine, but human ingenuity is the driver,” she explains. “The brands that find the right balance between the two will stand out in the industry.” This mindset extends to internal communications as well. AI-driven content strategies have helped BCN enhance employee engagement, streamline training materials, and reinforce its core messaging across all stakeholders. “Our internal messaging needs to be just as clear and consistent as our external communications,” Duca notes. “The BCN experience is built on alignment between our employees, partners, and customers.” Advancing Connectivity and Security Looking ahead to 2025, BCN is redefining connectivity to meet the growing demands of AI-driven applications and digital transformation initiatives. “Connectivity has always been at the heart of our solutions, but today, customers want it to be unbreakable and secure,” says Duca. BCN's SD-WAN portfolio, which now includes Adaptive Networks alongside Cato, BigLeaf, Cisco Meraki, and Peplink, ensures customers have resilient, high-performance connectivity tailored to their needs. “With AI-powered applications driving unprecedented bandwidth requirements, customers need secure, redundant, and scalable solutions,” Duca adds. Meet BCN at Channel Partners 2025 BCN will be at Channel Partners 2025 in Las Vegas, where the company will host a networking reception and private meetings in its Palazzo suite. “We're looking forward to seeing our partners and welcoming new connections,” says Duca. “And yes,

Trying to use a generic employee LMS for channel partner training can be very frustrating. How do specialized AI-powered solutions help? Find out on this episode of the Talented Learning Show!

In this UC Today News Panel, David Dungay and Kieran Devlin are joined by a powerhouse lineup of experts to unpack the latest game-changing shifts in UC and CX. From AWS Chime shutting down to Avaya's strategic pivot, the conversation gets deep into industry consolidation, AI's growing influence, and the future of unified communications.Join Blair Pleasant, Craig Durr, Evan Kirstel, Dominic Black, John Arnold, and Faye Bennett as they explore what these big moves mean for service providers, enterprises, and the UC market at large.Main Description:AWS Chime's Demise & UC ConsolidationIs UC commoditization inevitable? With AWS Chime shutting down, following Verizon BlueJeans and Meta Workplace, what does this mean for Zoom, Teams, and Webex?Avaya's Controversial Contact Center ExitAvaya is cutting support for contact centers with less than 200 seats—but is this a strategic refocus or another sign of decline? Our experts weigh in.RingCentral's AI Play & CX EvolutionWith AI-powered receptionist services and a booming CX portfolio, is RingCentral leading the next wave of UC innovation?MWC, Cavell Summit & Enterprise Connect: What to ExpectThe biggest events in UC, CX, and telecom are around the corner. What will be the key trends and announcements shaping the industry in 2025?Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our  X and LinkedIn pages.

SDM recently sat down with Caleb Augustin, head of channel sales, Verkada, to talk the company's channel partner program with. Augustin offers insight into how Verkada supports its channel partners, the importance of the channel, and Verkada's goal for channel sales to account for 50 percent Verkada's sales.

Show Website: https://mspbusinessschool.com/ Guest Name: Jonathan Schofield LinkedIn page: https://www.linkedin.com/in/johnathan-schofield/ Company: Channel Falcon Website: https://www.channelfalcon.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ In this episode of MSP Business School, host Brian Doyle converses with Jonathan Schofield of Channel Falcon. As a prominent figure in the MSP community, Schofield shares his journey from technology sales into his pivotal role within the managed service provider space. Highlighting the significance of building a recognizable brand through consistent messaging and strategic outreach, Jonathan emphasizes the necessity of authentic connections for accruing mental real estate and driving business success. |Jonathan delves into the concept of mental real estate, illustrating its critical role in MSP growth strategies. Suggesting that traditional marketing approaches don't always translate into the IT services sector, he champions the power of authentic, physical human interactions as a means to earn prospective customers' trust. Throughout the conversation, Schofield offers insights on leveraging existing client relationships, networking locally, and the value of engaging in community-centric initiatives to elevate business visibility. His unique perspective is drawn from firsthand experiences and his ongoing work with Channel Falcon, where he seeks to create an economy of trust for businesses seeking reliable MSPs. Key Takeaways: Mental Real Estate: Building mental real estate through authentic connections is crucial for MSPs to stand out among prospective clients. Networking: Engaging in local networking is a powerful strategy; proximity and personal interactions outweigh traditional marketing methods in the IT service industry. Iterative Development: Seeking client feedback prior to launching new initiatives ensures relevance and increased engagement. Service Responsibility: MSP growth is the sole responsibility of its leadership, emphasizing the importance of proactive and strategic outreach. Channel Falcon Vision: Jonathan's vision for Channel Falcon involves creating a trust-based network that facilitates secure and efficient MSP-client connections. Sponsor: vCIOToolbox: https://vciotoolbox.com

SkySwitch Customer Journey: Understanding and selling SkySwitch's extensive product line, Podcast, The goal is for everyone to be successful Customer Journey Podcast Series “The goal is for everyone to be successful”, Steve Hudson, UCaaS SME II of SkySwitch. “I'm here to help our partners out right from the beginning when they first come on board, all the way. We have a team here that can help them out. I'm here as a technical resource to help our partners succeed.” In this third segment of our SkySwitch Customer Journey series, we dive into product. The challenge is connecting the product with the end user customers, and the shape of the challenge is not always clear. Channel Partners sometimes have limited information on how, when and where to apply available technologies and limited knowledge or technical bandwidth on implementation. Steve and his team work to remove those barriers. And that work begins from the beginning of the partner relationship. In this podcast, we look at SkySwitch's UC Client, which Steve describes as a “Swiss Army knife”, a versatile, robust tool with a lot of problem-solving built in. We look at: Omni-Channel Contact Center Solution Business SMS Solutions Teams Connector - MS Teams connectivity to our PBX Steve also discusses a very vital program of partner education, training, and product demonstrations. In a very tactile industry, partners get to see how products work and learn about their possible applications. That work is designed to reach front-line partner salespeople so that they can begin matching products to the challenges their customers face, and those matches create partner growth. About SkySwitch This is a multipart podcast exploring the SkySwitch customer journey. SkySwitch offers its partner customers a white-label approach, training, support, and many options. SkySwitch is a BCM One company, a UCaaS leader with more than 275 employees, a long-standing presence with integrity in the marketplace and rock-solid technology. Visit www.skyswitch.com SkySwitch Customer Journey https://youtu.be/01kRmtuarjA