Podcasts about tcma

Episode Highlights With Ashley What are the foundational differences between Western and Traditional Chinese Medicine? It's all about constitution in TCM and what the differences are hereWhat it might mean if you wake up at 3 am each morning The way TCM looks at taste and temperature of foods and supplements The elements and how they pertain to organs in TCM- and how they all show upHow to know what element/constitution you might be in TCMA lot of women tend to be more earth-oriented in TCMUnderstanding emotions in TCM What lung and skin issues are connected to in TCM and how this can relate to grief and sadness, especially in kids Liver health in a TCM perspective and ways to support yours- including why the liver needs movement like daily walking How fast-paced modern life and being out of alignment with nature stresses the liver Biohacking for women and how we might do this differently if we had a TCM perspective TCM: With every child, you give away half of your chiRed meat is the most nourishing food to build up your chi Resources MentionedDr. Ashley Beckman on Instagram and her cellular detox Instagram pageMastering Mold program - use code wellnessmama for an exclusive discount. $100 off all pricing options (both full payment and installment plans)Labs UnveiledMold Resource Guide - how to recognize mold exposure, detox tips, and creating a mold-free environment. 

On this episode, Dan Wallach talks with Michael Aronstein, who is a baseball card hobby pioneer who was the co-founder of TCMA, the founder of Photo File, and the recipient of SABR's 2020 Jefferson Burdick Award. Follow MBH on facebook, bluesky, twitter, and instagram @shoelesspodcast and sign up for the email newsletter at shoelesspodcast.substack.com Don't forget to rate, review, and listen on iTunes, Google, Spotify, Stitcher, or your favorite podcast app. Thanks to: Ryan Starinsky for the opening theme and his acoustic version of "Take Me Out To The Ballgame" Randy Moore for his baseball organ version of "Kingpin" by Get Married Gary Cieradkowski at www.studiogaryc.com for creating the artwork Michael and Andrew Aronstein My mom

In this episode, we talk with experts from the Texas Municipal League (TML) and the Texas City Management Association (TCMA) about what they'll be watching for in the 89th session of the Texas Legislature that begins on January 14. GUESTS:Mark Israelson, City Manager, City of Plano, and Chair of the TCMA Advocacy Committee Thomas Hunter, Assistant City Manager, City of Pflugerville, and Vice Chair of the TCMA Advocacy CommitteeBill Longley, General Council, Texas Municipal LeagueMonty Wynn, Director of Grassroots and Legislative Services, Texas Municipal LeagueADDITIONAL INFORMATION: TCMA Advocacy CommitteeTML Legislative Information

Send us a text and let us know what you think!Our friend and fellow Texas Country Radio host, Jim Nash of 105.7 KTKO in Beeville, joins Miss Helen today to talk about his curious career path in radio and then get into the nominees and what to look forward to at the upcoming Texas Country Music Awards!Find Jim on Instagram at @jimnashradioIf you love what we're doing here at Texas Toast, please support us by giving a 5-star review on Apple Podcasts and Spotify (and writing a quick review if you have the time), subscribing on YouTube and MOST IMPORTANTLY, sharing the show with a friend or family member! All of this helps us so much more than you know!Huge thanks to our friends at CH Lonestar Promo, Release Rocket & More Than Music Creations for supporting the show! Find all of our podcast episodes in audio or video format at www.texastoastpodcast.com! Support the show

Send us a Text Message.  | 1979 TCMA 50's

Send us a Text Message. | 1979 Yankees 1927 TCMA

Send us a Text Message. | 1978 TCMA 60's I

Send us a Text Message. | 1972 TCMA's the 30's

On this episode of Perspective, our guests will share why community engagement matters, who needs to be engaged, and strategies they have found to be successful.GUESTS:James Childers, Town Manager, Town of Flower MoundSteve Williams, City Manager, City of Schertz

Partnerships Unraveled hosted a panel discussion titled: "2024 Vision: Revolutionizing Growth with MDF and TCMA". Industry experts gathered to discuss the latest trends in the optimization of Market Development Funds, and how to leverage Through-Channel Marketing Automation for accelerated Demand Generation, covering different topics such as:- Accrual-based vs proposal-based MDF programs. How is the industry shifting and why?- How can vendors enhance the effectiveness of their MDF?- Challenges in getting smaller partners to participate in demand-generation activities.- Driving partner engagement and generating demand via TCMA tools at scale. Moderating the session we had our Business Development Whiz Efe Senel who hosted the conversation among our esteemed panelists:- Jay McBain, the Channels, Partnerships, and Ecosystems expert from Canalys- Janet Schijns, a proven leader known for delivering remarkable growth outcomes for the channel, CEO of JSG- Blake Williams, the go-to expert in Partner and Revenue marketing, founder of Ampfactor- Alex Whitford, Channel Distribution and TCMA expert and the VP of Revenue at Channext. _________________________Connect with the podcast hosts

Generating revenue from traditional sources has become more difficult and cities are turning to alternative ways to fund major infrastructure projects. Grants are a fantastic way to help cities fund these projects, but they often come with strings attached, and those can be a bit tricky. In this episode we talk with two well-seasoned grant recipients to walk us through the process and share their insights.  GUESTS:Austin Bleess, City Manager,  City of Jersey VillageCesar Garcia, City Manager, City of La MarqueRESOURCES:https://www.tml.org/201/Grantshttps://www.tcma.org/

My guest this week is the superbly talented 19 year old Ryder Grimes He stopped by the studio singing from his new record and sharing stories of his amazing journey through country music. So take a listen and get a seat to a live show near you. I was stunned at the poise and pure gentle spirit from this giant talent. Named “ Emerging Artist of the year” TCMA and a #1 song with “In My Boots “ you will undoubtedly know his name well beyond Texas. From the small town of Poetry Texas he has quite a gift of writing and such a humble soul. He even stopped by The Guitar Sanctuary and hung out with the owner . Can't wait to hear how much my listeners love his big voice . Thanks to Burress Law PLLC The Guitar Sanctuary and Cadillac Pizza Pub.   Originally aired 01/07/2024 on 95.3 FM KYHI the Range in Dallas, TX.

The Texas Country Music Awards weren't the same this year without Miss Helen and Captain Ron, but we made it through and had literally HUNDREDS of great conversations with Texas country's finest!Find more info on the Texas Country Music Association at https://www.texascountrymusicassociation.org/Thanks to Release Rocket for making this episode possible!Release Rocket: Get Heard.Helping artists gain a competitive advantage in the Connected world. Successfully launch music, and build community through content creation for social media and streaming services. Contact us for more info: texastoastpod@gmail.com You can support Texas Toast by following us on social medias (@texastoastpod), giving a 5-star review on Apple Podcasts and Spotify, subscribing on YouTube and MOST IMPORTANTLY, sharing the show with a friend! 00:00 Introduction00:33 Kris Young, Jim Nash, Ashli Dansby01:45 Brad Bowman03:56 Jenna Catherine05:00 Billy Mata06:06 Chad Mauldin06:33 Ryan Wilcox07:29 Jimmy Temple10:21 Riley Gilbreath11:55 Mythic Guitars13:25 Michael Moad14:47 Payton Riley15:53 Cody Wood16:55 Chaser Crouch18:07 Logan Papp19:53 Linda & Richard Wilson23:38 Rachel Stacy26:07 Sammy Sadler27:04 Sadie Lee28:02 CW & Twenty Hands High29:55 Tiona Campbell30:44 NextGen31:53 Trey Calloway32:41 Iron Oak Apparel33:47 RayNicole35:03 Ryder Grimes36:05 The Kenney Store37:04 Sunny Sauceda38:13 Clay Pool39:55 Sammy Powell40:55 Buzz Russell41:54 Kin Faux43:11 Blue Light Live44:32 Jaret Ray Reddick46:33 Chuck Wimer48:18 Mo Bandy50:41 Jessie Blake51:29 Paige Lewis52:47 Eric Woodring53:47 Sandee June54:41 Billie Jo Jones56:14 Jeff Canada57:38 Will Carter58:47 John Stacy1:00:08 Drew Mitchell1:01:21 Summer Dean1:03:16 Flint Thompson1:05:07 Donice Morace1:06:27 Steve Anthony1:07:38 Joe & Ally Kelly1:09:04 Ben McPherson1:09:53 Jackson Mauldin1:10:49 Joey Green1:12:46 Corliss1:13:58 Cody Canada & Family1:15:58 Jake Worthington1:17:15 Michael White1:18:30 The Great Divide1:19:57 Amanda Kate Ferris1:21:18 Payton Howie1:22:09 Shawnessy Ransom1:23:02 Jake Miers1:24:07 Grace Partridge1:25:13 Case Hardin1:26:18 Leif Shively1:27:15 Brandon Rhyder 1:29:34 Nate Burnham1:30:38 Willow Creek Junction1:31:31 Dale Watson1:32:58 Rick Trevino1:34:35 Sarah Hobbs1:35:38 Squeezebox Bandits1:36:41 Chad Prather1:38:00 Rattlesnake Roadhouse1:39:52 Malone Ranger1:40:57 The Stateline Band1:41:58 Kate Watson1:43:00 Adam Goodall1:43:40 Coffey Anderson1:46:02 Randy & Darla WeaverIntro song: "The Ride" by Jon StorkOutro song: "You Can Go To Hell" by Phineus RebSupport the show

Linda Wilson is the founder of the Texas Country Music Association (among many amazing things) and she joins Miss Helen on the pod today in advance of this years TCMA Awards at Billy Bobs Texas to talk about the action packed show, all the logistics that go into making it happen, and a little bit of history behind TCMA.Find all things TCMA and Tickets for the November 12th Awards Show at https://www.texascountrymusicassociation.org/You can support Texas Toast by following us on social medias (@texastoastpod), giving a 5-star review on Apple Podcasts and Spotify, subscribing on YouTube and MOST IMPORTANTLY, sharing the show with a friend! Intro song: "The Ride" by Jon StorkOutro song: "You Can Go To Hell" by Phineus RebSupport the show

To help recruit and prepare a new generation of city managers, TCMA's City Managers of Tomorrow Committee partners with university programs to tap those interested in a career in the city management profession. This episode will highlight how the how the TCMA Managers in Partnership Program is having a positive impact.  GUESTS:Corby Alexander, City Manager, City of La Porte and Chair of the City Managers of Tomorrow CommitteeJoey Dunn, Deputy City Manager, City of Bryan and TCMA Manager in Partnership for Texas A&M UniversityBrian Nakamura, Former City Manager and Assistant Professor, Texas A&M UniversityTeagan Trammell, Student, Texas A&M University, Intern, City of Bryan. Learn more about the City Managers of Tomorrow Committee on our website. 

Just a quick mini-pod today covering the top 25 radio songs from the year thus far and some of the 2023 TCMA finalists!Join our growing community, TEXAS COUNTRY FAM on Facebook to stay in touch with us, ask questions about the show, make suggestions or anything else relevant to Texas Country Music! Huge thanks to our friends at More Than Music Creations for supporting the show! Find all of our podcast episodes in audio or video format at www.texastoastpodcast.com! Spread the love by subscribing on YouTube, following us on socials @texastoastpod and MOST IMPORTANTLY, tell your friends about us!Support the show

Through channel marketing automation (TCMA) is about enabling channel partners to generate leads using marketing assets and a set of marketing tools provided by a vendor or company. This podcast discusses core TCMA functions, including dynamically managing content, assigning groups and users different levels of access, managing partner profiles, setting up lead generation tools, managing leads and lead distribution, integrating leads with a CRM system, managing market development funds (MDF), and using analytic tools to generate actionable insights.

Jon Kott is swinging for the fences with his song No Paradise! In this video we are discussing all of the different elements used in his process as well as new developments with Texas Music Reviews! Watch us now on your Roku or Amazon Apps straight from your TV! Follow Jon Kott here: https://ffm.bio/4qrd294 Click over to TCMA; check out all that they have to offer and become a member today! https://www.texascountrymusicassociation.org/ BIG LOVE AND THANKS TO BURKE FAMILY PLUMBING!! Servicing the Conroe, TX area and fully equipped to handle everything you could possibly need! https://www.burkefamilyservices.com/ Submit your music or interest in hosting over to texasmusicreviews@protonmail.com

A commitment to ethics is the cornerstone of the Texas City Management Association. In this episode we'll talk with the chair and vice-chair of the TCMA Ethics Committee about how ethics shapes city management. GUESTS:Matt Mueller, Town Manager, Little Elm | Ethics Committee ChairJennifer May, Deputy City Manager, Sugar Land | Ethics Committee Vice ChairLearn more: https://www.tcma.org/190/Ethics-Committee

Dr. Jim has been kind enough to join me to discuss TCMA and the impact they had on collecting in the '70s and beyond. In true John Keating fashion, the conversation veers off topic. https://www.youtube.com/@dr.jamesbeckettsportscardi9681Music by Mango SafariThatSeventiesCardShow@gmail.comThat Seventies Card Show on YouTubeTwitter @SeventiesCard

In this first episode of Season 2, we talk about the challenges and opportunities that come with moving from an urban city or town to a more rural community with two TCMA members who have made the move.GUESTS:Josh Selleck, City Manager, City of KilgoreTerrell Smith, City Manager, City of Marshall

In this episode we explore what TCMA is, how it works, who is it for and best practices on how to get started.Sherry explains in detail how essential TCMA is in today's fast-paced channel ecosystem and what it can achieve for vendors, distributors and their partners. We also discuss the pr-requisites, efforts and cost of implementing such solution as well as the metrics that are typically being looked to ensure that it's delivering what it promises. External Links:Sherry's LinkedIn ProfileAscendX Digital WebsiteSupport the showThank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let's grow together!Until next time

Episode 95 - Jan. 23, 2023 - A Live Popcorn Gallery Show  - The Building Fund - ImWaltttt - 15 x DJ Intence - 0 x  Ceddy55 - 61 x ETC - 2 - @im_Waltttt x @Ceddy55 x @DJIntence Family Dynamics   - Pablo Escobar & Pablo's Escobar's Hippo  - Tucker Carson War on M&M's - Cow & Chicken Banned Episode ( Carpet Munchers Episode Link ) - Songs Of The Episode - Yasin Dolo x MixedByKamillion “Bros Gone”  - Beyonce Dubai Hotel Performance vs. LGBTQ+  - TCMA vs Aretha Franklin “You Make Me Feel”  - Elon Musk Wealth x Twitter  - Humphrey Yang Visualizing Wealth with Rice ( Rice To Wealth Pt. 1 ) x Elon Musk Wealth ( Rice To Wealth Pt. 2 )  - J. Cole Rapping over J. Cole Type Beat  - Songs Of The Episode - @Bvtman x @JCole “Pracrastination (Broke)”   - ASAP Yams x ASAP Mob x Fckin Problems Live Performance  - Zadeh Kicks LLC Sneaker Scam  - Songs Of The Episode - Jim Jones x Hitmaka ft; Beam “Gunshot”  - Unpopular Opinion by @Im_Waltttt  - GunViolenceArchive January 2023 Reports  - George Santos  - Attack on DragTime Storytimes  - Sex Trafficking Sting in Fresco, Texas  - Maegan Hall Update  - Songs Of The Episode - Indoe “Deep”  - Wise Guy's Corner - What would you do if you found a Sexual Tape with your Parents (&/or Mom & Dad) & Their Significant Others Family Member?  - Songs Of The Episode - Swave HMG "Can't Call It" 

Welcome back to this week's episode where Toby and Nick discuss how the global elite, after a hard day's work saving the planet, like to pick up prostitutes in Davos. They consider Clarkson's recent column in the Sunday Times (and Toby's summary of it in the Daily Sceptic, which went viral) where Jeremy and his son discuss the war on free speech and Nick and Toby develop their idea for a reality show for cancelled celebrities. Nick talks about Steven Crowder turning down the Daily Wire's paltry $50 million offer and discusses his Daily Sceptic piece on the same being given a C– by an anonymous GETTR user. They go on to wonder why no-one is offering them $50 million dollars to appear on a YouTube channel, which Nick attributes to American media personalities having higher expectations than their British counterparts. Nick and Toby go on to describe the chasm between how celebs are treated in the UK compared to the US and they both lament about not getting enough make-up on GB News. This week's first sponsor is Thor Holt and you can find him here: https://thorholt.substack.com/  https://www.thorholt.com/ or https://www.linkedin.com/in/thorholt/ or on his Telegram channel at @thor_holt (visit https://belle-epoque.co.uk/ for Thor's meet up) Toby and Nick talk about the hilarious parody Twitter account ‘TCMA' completely fooling the media while tweeting out that ‘Natural Woman' by Aretha Franklin was offensive and Lionel Richie's ‘Three times a Lady' was in fact a story about a non-binary person. And they wonder where the parody trans teacher with the large breasts went. Toby brings Nick up to speed about the latest Government plan to ban LGBT conversion therapy and why this might actually be much worse than it sounds. This week's second sponsor is Dan Gaskin at Crest Mortgages: https://www.crestmortgages.co.uk/ 0116 5023 000 Nick and Dr Will Jones discuss this week's pick of the best stories in the Daily Sceptic. This week's last sponsor is The Jasmine Sari by Philip Tucker, available on Amazon: https://www.amazon.co.uk/gp/product/B07TVFGV8S And – lastly – peak woke is back! To advertise on one of the fastest growing podcasts in the world, drop Toby a line on thedailysceptic@gmail.com Please go to https://dailysceptic.org/ and make a donation so we can continue to bring you all this high quality content. Subscribe to Nick's substack: https://nickdixon.substack.com/ Or Toby's substack: https://tobyyoung.substack.com/ Produced by Jason Clift. Music by Tinderella.

We're back again at the Texas Country Music Awards on the red carpet with our friend, Jim Nash and so many amazing guests. Find the full video on the Texas Toast YouTube channel!Find this years winners and all things Texas Country Music Association at https://www.texascountrymusicassociation.org/You can support Texas Toast by following us on social medias (@texastoastpod), giving a 5-star review on Apple Podcasts and Spotify, subscribing on YouTube and MOST IMPORTANTLY, sharing the show with a friend! Intro song: "The Ride" by Jon Stork Outro song: "You Can Go To Hell" by Phineus RebSupport the show

Because ecosystem partners are diverse, onboarding them with your channel marketing management platform can be challenging. A systematic approach to onboarding not only increases partner engagement, but also reduces costs. In this podcast, we explore five key steps for onboarding in the context of through-channel marketing automation (TCMA), including: target the right partners, align your programs, get the right tools to the right partners, align incentives and leverage business intelligence and analytics.

A new voice in the Texas Music Scene, nominated for the up and coming 18 and under new emerging artist of the year TCMA, Hayden Hilliard is making some noise with his song Indian Woman. Since the song dropped, he's released one more, Better Off Dead. He's been touring around Texas and is definitely a name to look out for. * Thanks so much for listening. If you like the podcast, please Rate it 5 Stars! Much love and good day! Follow us "The Bayou Podcast" meaning "Chasing Music and the stories that come with it!” * Follow us: Instagram: @thebayou podcast TikTok: @thebayoupodcast YouTube: The Bayou Podcast * Goal: We want to inspire musicians to reach their dreams by talking to established and new artists, showing that the goals are achievable. We partner many musicians to help spread their thoughts on the industry and of course we love the road stories that come with the job. If you know someone who could use this podcast, share it with them! The Bayou Co. owns the right to the audio files with the exception of music from the artists used at end of episodes. All the audios shared are not depleting the quality of the original and are used for educational purposes. However, if any content owners would like their audios removed, please contact us by email at Kiko@thebayouco.com Thank you! Source: Tags:" Music, motivation, musician, music industry * Thanks so much for listening. If you like the podcast, please Rate it 5 Stars! Much love and good day! Follow us "The Bayou Podcast" meaning "Chasing Music and the stories that come with it!” * Follow us: Instagram: @thebayou podcast TikTok: @thebayoupodcast YouTube: The Bayou Podcast * Goal: We want to inspire musicians to reach their dreams by talking to established and new artists, showing that the goals are achievable. We partner many musicians to help spread their thoughts on the industry and of course we love the road stories that come with the job. If you know someone who could use this podcast, share it with them! The Bayou Co. owns the right to the audio files with the exception of music from the artists used at end of episodes. All the audios shared are not depleting the quality of the original and are used for educational purposes. However, if any content owners would like their audios removed, please contact us by email at Kiko@thebayouco.com Thank you! Source: Tags:" Music, motivation, musician, music industry --- Send in a voice message: https://anchor.fm/thebayou/message Support this podcast: https://anchor.fm/thebayou/support

Learn how TCMA is helping  members with mental wellness and those who were instrumental in creating TCMA's mental wellness program.GUESTSCliff Keheley, City Manager, City of MesquiteA. C. Gonzalez, TCMA Life Member and Senior AdvisorGreg Smith, TCMA Life Member Learn more about TCMA's mental wellness program. 

TCMA put out several types of interesting sets, old-timers, minor leaguers, etc.  Very collectable now, but Rich and I discuss those early forgotten days.  Thanks Rich.

A Singer / Songwriter from TexasCombining energetic performance with electrifying guitar playing, Bad Boy Leroy is an influential Musician mixing Red Dirt Country with a lot of Rock and Blues. Since embarking on his career he, has entranced fans with his signature electrifying Rocking / Blues sound.Lifetime Member of the Texas Country Music AssociationOn July 8, 2022 Bad Boy Leroy became a lifetime member of the Texas Country Music Association. After years of searching for a place to call home, "I am proud to call TCMA my new home. Having connections to resources in the music industry is essential for an artist to be successful and TCMA has all of the proper resources available."DISCOGRAPHY2009Bad Boy Leroy recorded his debut album in Nashville TN. Using Dave Bechtel as his producer, together they were able to make this album with a country sound, with a little Texas blues.October 2021Bad Boy Leroy released Bluesman in October of 2021 as a single to online streaming outlets. Bluesman is Bad Boy Leroy's most successful release to date.https://www.facebook.com/BadBoyLeroyMusichttps://www.instagram.com/bad_boy_leroy/https://www.youtube.com/channel/UCknclvJzxfcSOjIkJMLkKZg

The 70's were grrrreat! The 50's depicted on 70's cards even greaterer. TCMA was the little engine that kept trying. Their magnus opus, perhaps, was the 1979 Stars of the 50's set. They did whiff with a few key misses, but all an all a fine effort. Music by Mango SafariThatSeventiesCardShow@gmail.comThat Seventies Card Show on YouTubeTwitter @SeventiesCard

Just in time for TCMA Awards voting, Linda Wilson joins the show to tell the story of creating TCMA, the magazine and everything else that has come from it! There's so much to learn in this episode for anyone who's a fan of Texas Country Music.You can support Texas Toast by following us on social medias (@texastoastpod), giving a 5-star review on Apple Podcasts and Spotify, subscribing on YouTube and MOST IMPORTANTLY, sharing the show with a friend! Intro song: "The Ride" by Jon Stork Outro song: "You Can Go To Hell" by Phineus RebSupport the show

City management internships can be beneficial for both the intern and the city. Our guests on Episode 15 share how their experiences as interns helped them be better leaders of their municipalities. GUESTS:Brooks Bennett, Assistant City Manager, City of Round RockImelda Speck, Senior Housing and Development Manager, City of IrvingStacey Ybarra, Assistant Village Administrator, Village of SaladoLearn more about internships in municipalities on the TCMA website.

The 2022 TCMA Annual Conference, "Seeing the Forest for the Trees," will be June 9 – 12 at the Hyatt Regency Lost Pines Resort and Spa in Bastrop. Our guests on Episode 14 tell us what we can expect.  GUESTS:James Stokes, TCMA President-Elect and City Manager, City of Deer Park Paul Hofmann, City Manager, City of Bastropand Kim Pendergraft, Affiliate Association Manager, Texas Municipal LeagueTCMA members can learn about the conference and register online at the TCMA website. 

There are many paths to becoming a city manager. Some people follow the traditional path with a masters in public administration while others follow a less traditional path. On this episode, we talk with three TCMA members who followed their own path and the interesting twists and turns on their journey and how city management has become their passion.GUESTS:Clay Caruthers, City Manager in HurstScott Swigert, Interim City Manager in Mont BelvieuSteve Williams, City Manager in Carthage

TCMA's Female Vocalist of the Year for 2021, Morgan Ashley joins us this week to talk about everything from her humble beginnings in Columbus, TX to her country radio successes!Find Morgan's music, tour dates and merch at https://morganashleyofficial.com/You can support Texas Toast by following us on social medias (@texastoastpod), giving a 5-star review on Apple Podcasts and Spotify, subscribing on YouTube and MOST IMPORTANTLY, sharing the show with a friend! Intro song: "The Ride" by Jon Stork Outro song: "You Can Go To Hell" by Phineus RebSupport the show (https://paypal.me/texastoastpodcast)

Being a city manager is a unique job that comes with a whole set of interesting challenges that change on a daily basis. In this episode we talk with three TCMA members who  share their stories about what can happen in the day in a life of a City Manager.GUESTS:Julie Couch, Town Manager, Town of FairviewJeff Jenkins, Deputy City Manager,  City of TaylorTed Benavides, Associate Professor of Practice, University of Texas at Dallas and retired city manager, City of Dallas

In this episode we talk with two city managers who met under interesting circumstances at a TCMA conference and have supported each other in the profession over many years of friendship. Their story was featured in the July, 2021 issue of TCMA's Management Messenger newsletter. GUESTS:Mike Goodrum, City Manager, Sugar Land Gabe Reaume, City Manager, Saginaw

Meet former Cedar Hill City Manager Alan Sims as he sits down with host Becky Hennesy to discuss the amazing intersection of faith and public policy. He breaks down the original Greek word "ecclesia" that Jesus used to define as His "church." What you hear from Alan may surprise you when you learn how Jesus expected His followers to behave and interact as a unique governmental structure in the world.Alan was elected to Cedar Hill City Council, Place 3 in May 2019.  Prior to his election to the city council, Alan retired from the city management profession after 32 years, nearly 15 of which were spent serving as the City Manager of Cedar Hill. From 1986-2000, he held various management positions, including Deputy City Manager with the City of Overland Park, KS (suburb of Kansas City). He received both his Bachelor's and Master's degrees in Public Administration from the University of Kansas, earning the latter in May 1988.Alan currently serves on the University of Kansas College of Liberal Arts and Sciences (CLAS) Advisory Board, the Board of Trustees of Trinity Church and Christian School in Cedar Hill, and Transformation Vision Board of Directors. He was also appointed by the State Supreme Court of Texas as a Public Member of the State Bar of Texas. In the past, Alan has served on the Board of Directors of the North Texas Tollway Authority and Cedar Hill Chamber of Commerce. He served as a Regional Director for the Texas City Management Association (TCMA) and President of the North Texas City Management Association (NTCMA).The Cedar Hill City Council bestowed the honor of renaming its recreation center the “Alan E. Sims” Recreation Center. TCMA and the Kansas University City Managers and Trainees (KUCIMATS) presented Alan with their “Lifetime Achievement Awards.” Additionally Northwood University conveyed to him an Honorary Doctorate degree.Alan has been married to his “girlfriend” Gayle for 46 years and have 4 adult children and 8 grandchildren.The Reformers Collective podcast is part of the expanding Charisma Podcast Network (CPN).  Click here to visit the CPN main page. While at CPN, look for additional Reformers Collective resources such as Becky's blog articles on the topic of reformation.Let's keep bringing godly solutions to earthly problems!

Quite possibly one of our most exciting conversations so far today with Clay Hollis! We get into everything from his passion for off-shore fishing, developing his songwriting craft and his already long and acclaimed Texas country radio track record! Find Clay's music, tour dates and merchandise HEREHear his latest #1 single "Anybody Lovin' You Lately" + many other great Texas Toast features on our TEXAS TOAST Spotify Playlist HEREYou can support Texas Toast by following us on social medias (@texastoastpod), giving a 5-star review on Apple Podcasts, subscribing on YouTube, making a donation via PayPal or MOST IMPORTANTLY, sharing the show with a friend!Intro song: "The Ride" by Jon StorkOutro song: "You Can Go To Hell" by Phineus RebSupport the show (https://paypal.me/texastoastpodcast)

How can you help your resellers, especially smaller ones, build credibility in the market? Sherry Foster of AscendX discusses how providing high quality, thought leadership, effective marketing content to your resellers in a scalable, set-it-and-forget-it manner is a game changer. It also earns the loyalty of your resellers as a distributor or vendor as you are powering the digital customer journey at scale with automated, co-branded content.

Zach Neil, native Canadian and new friend of the show, joins us this week to share his story of ending up in Nashville and eventually finding a more natural fit in Texas, along with his radio single success so far and getting back in the saddle with shows and new music following the COVID year!Find Zach's music, tour dates and merchandise HEREHear his latest single "Half Bad" + many other great Texas Toast features on our TEXAS TOAST Spotify Playlist HEREYou can support Texas Toast by following us on social medias (@texastoastpod), giving a 5-star review on Apple Podcasts, subscribing on YouTube, making a donation via PayPal or MOST IMPORTANTLY, sharing the show with a friend!Intro song: "The Ride" by Jon StorkOutro song: "You Can Go To Hell" by Phineus RebSupport the show (https://paypal.me/texastoastpodcast)

A legend in the Texas city management profession, Terrell Blodgett is one of five individuals who have been honored as a TCMA distinguished member in its nearly 100 year history as an association. He was also selected as a TCMA Legacy Leader  in 2010. His interview can be seen:https://vimeo.com/134729357. Mr. Blodgett was recently honored by the City of Austin for his lifetime commitment to public service and advancing the city management profession.GUEST:Terrell Blodgett

Scotty Alexander...who makes his home in Bandera, TX, is veteran singer, songwriter and recording artist that has over 10,000 live shows to his credit as a solo or supporting act for artists including Wayne Newton, Neal McCoy, Easton Corbin, Brian White, Cody Johnson, Cody Jinks, Sundance Head, Kevin Fowler and more. Scotty is a world class studio musician on fiddle, guitar, banjo, bass and has performed since the age of 6 when he released his first vinyl record "HERE I COME WORLD". In the years that followed Scotty appeared on Star Search and performed with his band at nightclubs and fairs all through his teenage years. Scotty's early years also took him to Texas where he performed with Mickey Gilley several times at the original Gilley's in Pasadena, TX. In 1994 he moved to Las Vegas to co-host in an award winning production show called "Country Tonight." In 1999 Scotty went to work for the legend Wayne Newton. He played guitar, fiddle banjo and mandolin on stage and eventually became Mr. Newton's music director until 2007. "It was an education I couldn't have paid for... all those years with Mr. Newton. He truly was like a dad to me. All the USO shows all over the planet plus the TV and movie work we did. I will forever be grateful..." SAScotty and his wife Lisa were offered their own show which they headlined for several years in Las Vegas before moving the family to Nashville.While in Nashville, Scotty was signed by Ray Hamilton to Merf Publishing as a writer/artist and worked for Brian David Willis as a ProTools editor on many big records, including Brad Paisley, Blake Shelton, Darius Rucker, Josh Turner, Carly Pearce, and many more. In 2013-14 Scotty was music director for Hollywood recording artist and ABC's "Pretty Little Liars" star, Lucy Hale. Making TV appearances on Ellen, Good Morning America, Kelly and Michael and the Grand Ole Opry.For the last couple years Scotty has been writing and performing all over the Texas panhandle and west coast. "We have put out a few things over the years but I have never been so proud of the music we are writing and recording now. There was a period where the kind of country I play, more traditional, story and instrument driven tunes weren't cool. Now what I do is cool again, Thank God" SAWhat has already been an amazing journey is really just the beginning. Scotty's first solo album, "Guilty", was released in 2019 and his second, "Road We're On" is set to be released in the Fall of 2021. "Road We're On" includes the top 10 Texas Radio hit "Cowboy's Daughter" and the now charting single, "One More Reason". Scotty is also a 5 time Texas Country Music Nominee.We like to call him the best secret in country music, but not for long. Scotty's high-energy, classic country is taking fans by storm so this secret won't last long.MICHAEL MOLTHAN - M2 THE ROCK | CHARISMATIC SPEAKER | WE ARE ALL ADDICTSAs a result of being forgiving, grateful, and finally accepting his role in the trauma that he received, Michael Molthan can help others by sharing the supernatural experience he received and is still receiving as a result of true forgiveness.DALLAS, TX – Michael Molthan doesn't shy away from talking about his painful past of drug and alcohol addiction. On his talk show called, M2-The Rock, he shares how he went from building homes to being homeless."When I had the homebuilding company my behaviors were getting worse and worse," Molthan told CBN News. "My consequences were getting worse and worse."Molthan was arrested on a drug charge in 2009. "I had a large amount of cocaine in my truck," he explained. "I was intoxicated, and I was arrested. And I'll never forget that when they took me down to the jail, I had my very first mug shot."Hitting Rock Bottom 26 mug shots later, Molthan hit rock bottom. "When I look back, that's how the word powerless – I'm powerless over this deadly disease," he said. Feeling agitated, anxious, and facing three years behind bars, Molthan underwent a spiritual encounter after an inmate asked him to read to him. "I grab this book from a gang-banger, a black panther, and he used it as a pillow," he explained. "Brand new book and it was the Living Recovery Bible, New Living Translation. Now, these are black words on white paper at the time. They're not meaning anything to me. Next thing I know, four days have passed by and I started thinking about this and I go, four days just went by and I wasn't anxious. I wasn't in fear. I was calm, and I was at peace."Life-Changing MomentLater that night, he experienced another life-changing moment. "I couldn't breathe," he recounted. "All of a sudden I felt all this trash and hatred and anger and resentment and everything just coming out of my body like flies. All this stuff was just coming out. And I just took this breath and I just go something magical happened and I was full of love, and looking around I loved everybody." "I started preaching and I didn't realize what I was doing," he said. "And I did it at the end of every dinner."Paperwork Error Leads to Early ReleaseIn 2017, a paperwork error led to Molthan's accidental release. So, with no money or food, he walked 300 miles to ask judge Jennifer Bennett to send him back to jail. "I walk in there to turn myself in and I'm excited," says Molthan. "I'm like, 'I'm going to go back to prison. I'm going to do my time, get this over with and get this behind me.' I mean, complete acceptance. God is running the show, right?"He continued, "I walk in there and Judge Bennett says, 'Mr. Molthan there's obviously someone a lot bigger working in your life than me and I'm not going to get in the way.' And she set me free. And she said, 'I want you to come back tomorrow with the self-correct program. I want you to go pay it forward."'And Molthan is doing just that by sharing his story of freedom and sobriety with those seeking help for addiction.Helping Others Trapped by AddictionMichael Molthan's passion is to help people by “raising the bottom” so that no one has to experience the pain that he endured.Molthan's speaking style is so relatable and he loves sharing his love for God and Jesus Christ.M2 is quoted by saying:“When It Comes To Religion I Am An Atheist BUT When It Comes To The Gospel, The Truth, and The Word of God I Am All In”!To inquire about Michael Molthan's rates and availability, email M2@M2THEROCK.COMwww.M2THEROCK.COM

The topic of Episode 8 is “Managing When Life Happens.” We talk about how to manage a demanding job when life is happening around you. Guest:Julie Robinson, City Administrator in Spring Valley Village

On this episode we conclude our conversation about the history of the City Management profession in Texas. You can listen to the first part of our conversation in Episode 6. Guest: Dan JohnsonCity Manager, City of RichardsonMore information:https://www.tcma.orghttps://www.professionallymanagedtxcities.org

What are the telltale signs of a successful PRM implementation? Olivier Choron knows. With more than 25 years of big industry and channel experience behind him, Choron has spent more time reviewing partner automation implementations than arguably anyone in tech. As managing director of EMEA at Impartner, Choron guides customers large and small the world over on how to improve their partner portals. Here, he shares his latest thinking with Impartner Channel Evangelist T.C. Doyle.

In this episode, we talk with two of the advisors who make up the ICMA/TCMA Senior Advisor Program. The Program, formerly known as Range Riders, is a partnership program between TCMA and the International City Management Association (ICMA) to make the counsel, experience, and support of respected, retired managers of the profession available to individual members. The program is designed to help with personal and professional issues, but does not provide any form of technical assistance nor to solve substantive problems in a local government.GUESTS:AC Gonzalez, Jr., Senior Advisor, Regions 4, 7, and 8 Bob Livingston, Senior Advisor, Regions 3, 4, and 10Learn more about the Senior Advisors Program on our website. 

Heather K. Margolis, the founder of Channel Maven and Spark My Channel, joins Channelnomics' Changing Channels host Larry Walsh to discuss how marketing to and through channel partners is changing and what most technology companies get wrong. If you want sales, you need to start with marketing. It's a well-worn refrain in the channel that partners are subpar at marketing. According to Channelnomics research, between 60% and 80% of partners have no marketing plans, and the majority lack marketing capabilities. Such shortcomings necessitate that vendors pick up the load for producing materials and messaging to promote products and services. Yet partners frequently say the availability and quality of the marketing support they get from vendors is insufficient or ineffective. The evolving use of digital tools to convey messages, identify and cultivate customers, and reinforce value messages challenges vendors and partners to up their marketing game. Successful vendors produce more diverse marketing content, leveraging tools such as through-channel marketing automation (TCMA) and training partners in marketing techniques to produce more fruitful results. In this episode of Changing Channels, Margolis and Walsh revive their long-running Sibling Rivalry chats to discuss what vendors and partners need to do better channel marketing.   Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics   Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel.   Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Guest Heather K. Margolis: https://www.linkedin.com/in/heatherkmargolis/   Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host: Larry Walsh https://bit.ly/3beZfOa Voice-Over: Denise Quan

On this episode we discuss the importance of ethics in City Management.  GUESTS:Paul Hofmann, City Manager, City of Bastrop and Chair of the TCMA Ethics CommitteeMatt Mueller, Town Manager, Little Elm and Vice-Chair of the Ethics Committee Nick Finan, Life Member of TCMA and the recipient of the very first TCMA Excellence in Ethics and Integrity Award.

Digital transformation and new business models have rendered some things outmoded. Here, Gina Batali-Brooks, founder and president of Is Inspired, discusses program tiers and other channel building blocks with Impartner Channel Evangelist T.C. Doyle.

With $4 billion-plus in annual revenue and more than 21,000 employees worldwide, Vertiv has a significant global footprint in tech connectivity, data use and infrastructure. But a home-grown partner automation tech stack held it back from achieving its objectives with partners. After turning to Impartner, Vertiv scaled to new heights. Learn how Vertiv improved partner satisfaction, sales agility and more in this Lessons from the Edge Video (LFTE). Herein, Martin Coulthard, senior global director of digital customer experience, discusses the company's journey and future plans with Impartner Channel Evangelist T.C. Doyle.

You can do amazing things with Salesforce CRM and Salesforce Communities. But helping partners grow your brand and launch compelling marketing campaigns through partners isn't one of them, says Robb Franks, Director of Sales Engineering at Impartner. In this Lessons from the Edge Video (LFTE), Franks describes the capabilities and use cases for Through Channel Marketing Automation (TCMA), which should be a staple of every channel marketer's toolbox. Franks shares insights on why a capable TCMA can power-up your partner marketing with Impartner Channel Evangelist T.C. Doyle.

In this episode, we chat with some some TCMA members who came up with the concept of this podcast, the TCMA Allies Task Force, about their efforts to promote diversity, equity, and inclusion in the Association and the city management profession.GUESTS:Noel Bernal,  City Manager, City of BrownsvilleDebbie Maynor, Founder, HR & Management Solutions

In this episode we visit with members of the TCMA City Managers of Tomorrow Committee to discuss their efforts to develop a sustainable program to encourage and assist members who identify as emerging leaders. GUESTS: Austin Bleess, City Manager, Jersey Village James Earp, Assistant City Manager, City of KyleCrayton Brubaker, TCMA Student Member

Join host Adam Michalski as he interviews Heather Margolis, Founder at Channel Maven & CEO at Spark Your Channel. Heather and Adam discuss how to get started with Through Channel Marketing & Demand Gen. Topics Covered:What is TCMA and TCDG and why you should be paying attentionHow to get started with TCMA and TCDG and the milestones you should be focused onWhat tools you need to make sure you're making the most of your TCDG effortsWhat best practices Heather uses to maximize TCDGWhat Heather sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Heather:Channel MavenSpark Your ChannelSponsors:Partnership LeadersCustomer.ioPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

From what I know of Tina Gravel, I'd guess that channel growth, incentive automation, ROI on channel programs, PRM and TCMA are all on her mind. As a successful channel leader with years of experience under her belt, driving channel success is always on her mind, but as an advocate for women, she's also thinking about how to help women achieve success in the channel and in life. Join us as we immediately change topics from how to grow the channel to how to grow as a person. The irony, according to Tina, is that it takes the latter to make the former work so much better.

Celebrating Black History Month 2021B.E. In Focus Spotlight: Black Entrepreneurs in FocusLaTonya J. PeguesCEO of BOAZ EnterprisesAs CEO of BOAZ Enterprises, LaTonya J. Pegues brings a wealth of experience and non-traditional solutions to BOAZ Enterprises clientele. After working in the aerospace and telecommunications industries in a variety of positions; including satellite and missions engineer, low temperature physics researcher, and communications/ PR expert, she founded and started BOAZ Enterprises a training, consulting, and communications firm in the year 2000.  Under her leadership, BOAZ Enterprises has provided services for clients in Africa, Asia, Europe, and throughout North America.       BOAZ Enterprises has provided services for the City of Los Angeles, City of Austin, City of Hopewell Bureau of Fire, City of Buda,  City of Lancaster, City of Rohnert Park, Town of Erie, 3CMA,  the Housing Authority of the City of Austin, International County/City Management Association University (ICMA), Texas City/County Management Association William "King" Cole series (TCMA),  NASA, Google, and numerous others.   LaTonya is known as, "The Unconscious Bias Trainer."  She was a 2018 South by Southwest (SXSW) keynote speaker on Unconscious Bias.  Her session was one of the top ten searched sessions in the interactive festival that year.  In addition, she was an Unconscious Bias panelist during the National Diversity Council's conference where President Barack Obama, and General Colin Powell gave keynote addresses. LaTonya is a strong believer in community involvement and economic empowerment.  She has served as a Metro Ambassador in the Capital Metropolitan Transit Authority Metro Ambassador program, a visiting professor in the National Urban League' Black Executive Exchange Program, sits on the University of Texas Club Ambassador's Council, is a member of the SXSW Advisory Board, a frequent trainer in youth STEM programs, a mentor in the Young Women of Destiny program, and is an Austin chapter NAACP Community Service Award winner.   LaTonya is a proud graduate of Howard University, based in Washington, D.C, where she studied physics and mathematics. She was a National Institute of Health funded Minority Access to Research Careers scholar who conducted scientific research in the laboratory and presented her work and made presentations at Physics conferences including at Stanford University and Massachusetts Institute of Technology.  She is a graduate of the Essentials class of Leadership Austin and is an alumna from Dartmouth's Tuck School of Business Executive Education in association with Google where she received their Digital Excellence Program Certification.To read her weekly blog, listen to her podcast, or watch video clips from training, visit:  www.theUBtrainer.com and follow LaTonya on social media @theUBtrainer._____________________________________________________________ To purchase our revolutionary curriculum  BH365  visit at:https://www.blackhistory365education.com/joannescaife.NEW: BH365 Music, make sure you click the link to get the new music by KHOA, An Anthology of History in Hip Hop: https://fanlink.to/BH365 Follow Us weekly, every Friday at www.BHM365.com Email us at info@bhm365.comEpisodes Edited by: Juels N. Evans, Tech Engineer EditorPodcast music: Soundstrips.com, Title-Bitz*This is apart of BH365 Education posted f

2020's pandemic changed the world in many ways—especially when it comes to channel marketing. Traditionally, a significant portion of channel marketing activities have focused on face-to-face engagements in the form of events, tradeshows, roadshows, partner training, etc. However, the pandemic lockdowns and social distancing pretty much eliminated most face-to-face events. This led to a rapid evolution of digital marketing in a very short period of time. As part of this trend, the adoption of channel marketing software that offers a variety of remote marketing tools also accelerated. In this article, we will explore how and why the adoption of channel marketing software accelerated due to COVID-19. The world has been on a rapid digitization trend over the past few decades, but 2020 rocket-fueled the adoption of many digital platforms starting with tools like Zoom, Microsoft Teams and other types of collaboration software. Leading channel marketing software platforms have always been at the center of channel collaboration, because you can use them to seamlessly digitize workflow and content sharing across various groups of partners and channel stakeholders. Remote collaboration in the channel has been always focused on driving partner ease of use and lowering friction across various parts of the channel value chain. With the advent of integrated partner relationship management (PRM) tools and through-channel marketing automation (TCMA) tools, channel marketing software has focused on all aspects of remote marketing, including “market to,” “market through” and “market with” activities. Let's discuss these activities in a bit more detail and explore how channel marketing software can help: “Market to” – Traditionally, marketing to partners or prospecting for partners put a premium on advertising and events where a vendor promoted its wares as well as its programs. If prospective partners had interest, they would call into the vendor channel support line and sign up for a program to see if they qualified. This required a kind of mass marketing approach; narrowcasting was not available. However, with today's leading channel marketing software tools, a vendor can laser-target a set of potential partners directly (via newsletters and other vehicles) or narrowcast via various social networks and channel content sites. This engagement can be fully digital, and traffic from those sites and sources can be driven to a central site where a vendor can run webinars (live or on-demand), showcase various customer and partner success stories, and have very specific calls to action to sign up for programs. These tools were around in the pre-pandemic world, but COVID-19 pushed marketers back home and made these tools a central part of outbound marketing. Needless to say, as we exit the pandemic constraints and start mixing again in face-to-face events, digital will continue to dominate and channel marketing software will be able to provide a seamless, integrated platform to channel marketers for both digital and physical activities. Based on customer usage data and ROI, we can also confidently forecast that digital ROI will always outpace the ROI of physical events, although the latter will probably still be necessary to maximize reach. The pandemic won't stop physical events forever, but we have now shifted decisively to a digital space and we will all be trying to optimize activities around it. “Market through” – When a vendor grows, and its channel partner ecosystem grows, it tends to focus on partner-led demand generation activities. In early stages of growth, most vendors drive awareness of their products and solutions to the end-buyers themselves, but as the brand and category awareness increase, vendors tend to focus more on their partner base as a major source of new lead generation and business. This is where channel marketing software can significantly augment a vendor's lead generation effort by providing partners wit...

If you manage a distributed network of partners and they are more than just a fulfillment arm for you, then chances are you have considered through-channel marketing automation (TCMA). In this article we will explore one of the core tactics of TCMA—email marketing—and how it can be used as a part of your overall TCMA strategy. While email marketing has been around for a while, it’s not always used effectively. Refining your email marketing tactics can enable your channel partners to generate leads in a low-cost, highly effective fashion. First, let’s briefly discuss what email marketing is and how TCMA-based email marketing tactics may differ from your direct email marketing efforts. We all know that email marketing was very likely the first digital marketing tool that marketers used, starting in the early 2000s. While we suffered through a plague of spam emails during much of that period—and even today a few of those spam emails get through the spam filters—it’s important to emphasize effective email marketing is NOT spam. Email marketing today relies heavily on obtaining end-users’ or target consumers’ email addresses through some sort of an opt-in mechanism, as opposed to various nefarious harvesting mechanisms that spammers use to collect or spoof email addresses. Once a proper prospect or buyer has signed up to receive emails from a provider, then and only then  can a marketer use that medium to reach out in an appropriate way. This kind general leverages some kind of a marketing automation tool that relies on text-based or HTML-based email templates. In most cases, these templates are highly customized to convey a set of news, messages and/or offers that is likely to attract the interest of the targeted audiences. Now, when it comes to email marketing tools for TCMA-related activities, it is important to have several critical features that are not necessarily relevant for direct email marketing tactics. These TCMA-specific capabilities include: Template setup: In the case of direct email marketing, you set up templates predominantly for your own use or for a set of peers to use. However, in case of TCMA email marketing, you set up a master template that can be used by your channel partners, and you may decide to set up multiple templates for multiple partners and allow them to customize or not. Approval routing: This is a critical feature in TCMA. This is used in cases where you may want your partners to send you their changes before allowing them to use a modified version of your master template. The primary purpose of approval routing is to maintain control over your message and brand positioning Co-branding: If you are requesting that your partners use your email templates, they will very likely want to add their logos and contact information, and some may also want to add customized content to augment your offer in order to, for instance, showcase their own expertise around your solutions. Multi-touch: Drip marketing began to appear in the mid 2000s. This  is a tactic where—based on the action a targeted consumer of your email—you may send a second or third follow-up email or “touch.” This tactic has evolved rapidly since those early days and is often an important part of integrated campaigns deploying a range of tactics. Drip marketing is a particularly effective tactic for through-channel marketing automation. Click metrics: One of the most important features in email marketing for TCMA is the ability to track who opened and clicked through emails. When you are running multi-touch email campaigns, it is often very useful to track the success of your follow-on tactics and so you can identify the most effective messaging and offers and focus on that. In addition to these core five areas, other features that tend to be important in a through-channel marketing automation (TCMA) email marketing tool include things like multi-tenant capabilities, copying, editing, reviewing, tagging and searching.

Conversation on mental toughness with MMA and TCMA competitor, Dr Veronika Partikova (Hong Kong Baptist University). Also available as a video on the Martial Arts Studies YouTube Channel.

The Wolfe Bros are one of Australia's most exciting country rock acts. They recently cleaned up at the TCMA's and have hit us with some new music recently called "No Brakes". Matt Bern has a good lengthy chat to Tom live from the berry farm!https://www.thewolfebrothers.com/

This episode is also a video-class in our course on building a partner program. To watch and see the visuals, head over to the school and join the course >> (use coupon code PODCAST for 50% off). What is TCMA? TCMA stands for through-channel marketing automation. Through-Channel Marketing is a system that enables organizations to scale advertising and local marketing messaging through their networks of indirect retailers, dealers, distributors, reseller agents, affiliates and other partners. Jay McBain, Principal Analyst, Channel Partnerships & Alliances“According to Forrester research, only about half of brands have implemented TCMA, with only 17% fully satisfied that they are getting the most from the systems. We believe that there will be significant interest in this third stage over the next few years.” What’s the issue? When you are scaling a partner program, you will run into channel conflict wherein either: Someone in your sales department is receiving a commission on top of the referral fee you are having to pay partners for that same deal, or Two partners are claiming attribution over the same referral. Some of this can be solved with your CRM, but when you have partners assisting in promotions of your sales collateral and marketing content, you will need to attribute the right clicks to the right partner. Now, attribution is what typically breaks down as your program becomes larger and more content is flying around. This is the premise of today’s discussion. And, a special shoutout to the team at CallRail.com for creating a product helping teams attribute phone calls. They are our category leader for call tracking and we’ll be working with their fantastic partner team throughout 2020. Without further delay, let’s start this discussion on attribution in TCMA…

Forrester predicts the through-channel software market to grow to $1.18 billion by 2023. This market includes 10s of thousands of digital agencies realizing $2B in service revenue by that year. So I invited Mr. Jay McBain from Forrester.com to join me in unpacking the topic of “Through-Channel Marketing Automation.” If you enjoyed this episode, you may enjoy the full course on How to Build a Partner Program. Use promo code PODCAST for 50% off > If you haven’t run across Jay, I’d wonder how – he is one of the most visible thought leaders in the global technology channel. Named to the Top 40 Under Forty by the Business Review, he is often sought out for industry guidance and future trends. He has spent his 24-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, and ChannelEyes. Jay is the principal analyst for global channels at Forrester – one of the most influential global research and advisory firms in the world. In this discussion, Jay and I review: The third stage of growth for software companies. One vs two-tier channel partner programs. The partner relations and marketing automation management software stack. How to determine your IPP (ideal partner persona). The 6 phases to partner program development, Then we wrap up by giving some actionable advice to those about to launch or scale their partnership programs. This was one of the most enlightening episodes I’ve had with one of the brightest people in channel today. Links: https://partnerprograms.io/podcast-through-channel-marketing-automation-tcma-with-jay-mcbain/

In this episode, I talk to the founder and VP of sales at xAmplfy - the platform for channel and partnerships teams which automates the way you engage and empower your partners. This recording is all about attribution in TCMA. If you are interested in this topic and are building-out a partner program as we speak, please enroll in our course. Use promo code: PODCAST for 50% off. If you’re new to TCMA, it stands for through-channel marketing automation - a system that enables organizations to scale advertising and local marketing messaging through their networks of indirect retailers, dealers, distributors, resellers, affiliates and other partners. The reason I want to discuss attribution is due to channel conflict at scale in your partner program. You will run into channel conflict wherein either: Someone in your sales department is receiving a commission on top of the referral fee you are having to pay partners for that same deal, or Two partners are claiming attribution over the same referral. Some of this can be solved with your CRM, but when you have partners assisting in promotions of your sales collateral and marketing content, you will need to attribute the right clicks to the right partner.

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Companies have used marketing automation software since the 1990s when the internet became widely accepted for business use. The focus of the first two stages of sales and marketing transformation was on automation and integration of the two departments in a direct selling model.  Bernie’s guest on this episode is Jay McBain, Principal Analyst, Channel Partnerships & Alliances, with Forrester. The third stage of marketing automation is through-channel marketing automation (TCMA) per Jay, and he explains why. Jay has spent 25 years in channels, started his own channel software company, and currently serves as local Channels Practice Manager at Forrester.  In this episode, Jay walks through the history of marketing automation, why through-channel marketing is the future, and what businesses can and should do today to prepare. This episode is full of great tips and information if your company is looking to move into the third stage of marketing automation to leverage distribution channels more efficiently. Get the Vengreso State of Digital Selling with LinkedIn 2019 report to learn how sales professionals stack up on requisite modern selling skills. You’ll also hear from 15 executives with their insights and key recommendations. Lastly, you’ll learn how you can arrange to get your own custom digital selling benchmark for your sales team. Just go to stateofdigitalselling.com. How TCMA Differs From General Marketing Automation With cloud technology and high-speed internet, sales and marketing automation software companies sprouted up like weeds. Now, where there were once over 150 marketing automation software companies, there are now about five major players. Companies created automation software to take all the bits of marketing from email campaigns to social media campaigns to direct marketing and automate many of those processes for maximum efficiency.  Traditional marketing automation tools focus solely on the brand itself and how to market the brand to the world. TCMA focuses on marketing through various channels, partnerships, and alliances to reach a larger audience in a more individualized and organic way. Because this means working with many channels, the automation process is more complex with many permutations requiring a multi-layered and faceted automation process.  Why TCMA Is The Third-Stage Of Marketing and Sales Transformation Sales and marketing leaders are tasked with increasing sales and profit margins quarter over quarter, but the market share is ever changing. Rather than increasing the number of salespeople, increasing the number of marketing partners makes the most sense for many businesses in many industries. Your product is vetted by your channels and then marketed to their audiences, giving your business a wider reach than experienced in the past. Jay uses Microsoft to illustrate the need for TCMA. Microsoft has over four-hundred thousand partners and brings on over seven-thousand five-hundred new partners each month. Microsoft runs a new campaign every month that has to be replicated four-hundred thousand times for each individual partner. Successful integration and on-brand marketing could not be accomplished by human managers alone, thus the need for TCMA. How Success Is Measured And Defined With TCMA. Companies measure the success of TCMA through the return on investment of the direct funding of partners with marketing tools and adoption of those tools. Because large channels might pay out billions of dollars in marketing funding to their partners, there are checks and balances in place to curtail fraud and overpayments. Measuring the actual return by the partners in the channel is one way to measure success. The overall adoption of the automation tools by the partners is another way of measuring success. The vendor or brand invests large sums of money into the automation tools, marketing materials, and training, and when properly adopted, the returns increase. Many partners, however, want the marketing tasks done for them rather than adopting the systems provided to them. This is specifically problematic within the technology industry. Why Adoption Rates In Technology Are Low And How This Is Changing Jay delves deeper into the challenges in the technology space by referencing the book The E-Myth by Michael Gerber. Essentially, many companies started in the last 20 to 30 years did so without much help from automation. The owners don’t see the value of changing the way they market to their customers and as such, they don’t see the need to integrate TCMA into their current marketing process.  This mindset is steadily shifting as more millennials make their way into leadership roles and look to make their mark in the technology space. Jay stated that he sees the tide of adoption rates steadily increasing in the technology sector as those millennials drive the third stage of marketing transformation forward. Listen in to learn more about hybrid distribution models and how the tools for marketing automation are layered for maximum efficiency. Bernie and Jay also discuss how sales and marketing integration has affected the channel and partnership departments. Additionally, learn why Jay believes market consolidation is on the horizon for TCMA software companies. This is an episode you won’t want to miss. Featured on This Episode Jay on LinkedIn Jay on Twitter Jay’s Blog Post: Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders Forrester BOOK: The E-Myth by Michael Gerber Outline of This Episode [01:00] - Welcome Jay McBain, Principal Analyst, Channel Partnerships & Alliances for Forrester and modern marketing expert. [01:40] - Learn the third stage of sales and marketing transformation. [02:53] - Jay discusses Forrester and his role within the company. [03:56] - How through-channel marketing automation (TCMA) differs from general marketing automation. [05:53] - Further, learn why marketing through a channel is necessary in today’s world. [09:15] - Why the complexity of channel marketing requires a different type of tool.  [11:09] - Jay shares what level of TCMA is needed for those companies already using marketing automation tools. [12:40] - Learn why TCMA is the third stage of sales and marketing transformation through the example of the automobile industry. [14:18] - Why would consolidation occur in the TCMA process? [17:40] - How is success measured and defined in TCMA?  [20:51] - Why is the adoption rate for technology partners so low?  [23:01] - Learn why there is resistance to the use of vendor marketing funds and why that’s changing. [24:51] - Jay gives advice to those listeners who are in hybrid marketing strategies. [26:54] - Listen in for Bernie’s summary of the episode. [31:19] - Jay provides one additional point on why most marketing tools favor local business and how your partnership benefits from that favor. Resources & People Mentioned We’ve surveyed 862 B2B sales reps across five industries to measure their digital selling skills. The results we found validate a common concern among sales leaders – despite the digital age – most sales professionals lack the basic skills to find, engage and connect with the people they need to meet to start more sales conversations. Get the Vengreso State of Digital Selling with LinkedIn 2019 report to learn how sales professionals stack up on requisite modern selling skills. You’ll also hear from 15 executives with their insights and key recommendations. Lastly, you’ll learn how you can arrange to get your own custom digital selling benchmark for your sales team. Just go to stateofdigitalselling.com. Selling with Social Podcast Episode 115 - Leverage Your Channel Sales Partners to Grow Revenue Through-Channel Marketing Represents the Third Stage for Sales and Marketing Leaders, by Jay McBain The E-Myth by Michael E Gerber The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

Today we continue with our series of episodes on partner programs and how marketing automation is handling the scale of channel programs for thousands of software companies globally. Read the full article and notes >>> Forrester predicts the through-channel software market to grow to $1.18 billion by 2023. This market includes 10s of thousands of digital agencies realizing $2B in service revenue by that year. So I invited Mr. Jay McBain from Forrester.com to join me in unpacking the topic of “Through-Channel Marketing Automation.” If you haven't run across Jay, I'd wonder how - he is one of the most visible thought leaders in the global technology channel. Named to the Top 40 Under Forty by the Business Review, he is often sought out for industry guidance and future trends. He has spent his 24-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, and ChannelEyes. Jay is the principal analyst for global channels at Forrester - one of the most influential global research and advisory firms in the world. In this discussion, Jay and I review: The third stage of growth for software companies. One vs two-tier channel partner programs. The partner relations and marketing automation management software stack. How to determine your IPP (ideal partner persona). The 6 phases to partner program development, Then we wrap up by giving some actionable advice to those about to launch or scale their partnership programs. Links https://go.forrester.com/blogs/channel-software-tech-stack-2019-infographic/ https://go.forrester.com/blogs/through-channel-marketing-represents-the-third-stage-for-sales-and-marketing-leaders/ Jmcbain - Twitter Jaymcbain - LinkedIn Jmcbain@forrester.com --- Support this podcast: https://anchor.fm/marketing-automation/support

Host Matt Sammon looks at the underappreciated, and readily available, Renata Galasso TCMA sets of the late 70s and early 80s. Mike Aronstein, the "MA" of TCMA, chimes in with his background on the creation of the sets. Follow us on Twitter @WaxAndGumStains

Ansira recently announced that the company has earned three product Specializations as part of the Adobe Solution Partner Program, highlighting our work with Adobe Experience Cloud, including Adobe Analytics, Adobe Experience Manager and Adobe Campaign. Adobe awards Specialization badges to Solution Partners who have certified technical proficiency and validated customer success in specialized solution areas. This development follows Ansira's recent promotion, in December 2018, to Business-level partner in the Adobe Solution Partner Program, and distinguishes the company's knowledge and expertise in a competitive market. Ansira is a marketing technology and services firm that helps brands orchestrate, personalize and contextualize customer engagements to drive business results. Ansira's experienced marketing practitioners design, implement and manage a unique combination of industry-recognized solutions in customer-relationship management (CRM) and loyalty, through-channel marketing automation (TCMA), and national and local media designed specifically for the brand-to-local ecosystem. With more than 850 employees globally, Ansira supports more than 150 brands in varied verticals, including automotive, business services, consumer packaged goods (CPG), hospitality, restaurants, retail, and technology. In 2019, Ansira commemorates its 100-year anniversary as an innovative and evolutionary marketing and services firm. Ansira Chief CRM and MarTech Officer Kelly Jo Sands and SVP of Marketing Technology Sukumar Muthya join me at the Adobe Summit to discuss creative data-driven marketing strategies and their use cases for Ansira’s clients. We also discuss the strategic solutions they offer clients, like Chili’s, Subaru and Panera, plus the utilization of big-data, AI and bots in marketing. 

Friend of the show Paige Muller (Curious Caravan) joins the podcast to preview the 2019 DC Embassy Chef Challenge presented by TCMA. On April 2, more than 30 Washington D.C. embassy chefs will showcase authentic food and drinks from their respective countries, and Paige tells us everything that we can expect from the event and more! Later in the show, we take some shots at Aunt Becky and applaud the efforts of Operation Varsity Blues.

For around a year now, Jay McBain has been the Principal Analyst for Global Channels at Forrester Research, a position built upon a distinguished career partner marketing. In addition to his work with Forrester, Jay is an accomplished speaker, author and innovator in the IT industry. TCMA market is growing because B2B2C marketing professionals see distributed and local marketing as key to influencing new buyers. In this new world, having super squared-away marketing is no longer a nice-to-have.

We talk with our guest this week about his father's T206 Honus Wagner card, his dads TCMA set, and his latest upcoming projects.

It's the NEO Trio (see what we did there!)   Engine starting. This is the most common thing we do with them so seems like a good place to start. The sequence is still the same but helpfully, Airbus have decided to change the names of the controls, so, the ENG MASTER switch' is now called ‘ENG MASTER lever' And the ‘ENG MODE selector' is now called ‘ENG START selector' So as you do with the CEO, you turn the ENG START selector to IGN/START and this brings up the engine system page and closes off the pack valve. When the engine master Lever is set to 'on' the start sequence begins. On the CEO, the sequence runs like this, The LP fuel valve opens Start valve is opened APU speed is increased (if that's being used for start) If starting in the ground, When N2> 16% ignitions starts. In the air it's immediate On the ground, when N2> 22% the HP Fuel valve opens. In flight it's when N2> 15% Once the N2 gets above 50% the start valve closes, the igniter goes off unless in the air, the APU speed reduces to normal speed and the pack valve remains closed for 30 seconds (which you will already know of course because we discussed that a few months ago in our air conditioning episode!) So what does the LEAP engine do? Well for a start (no pun intended), the FADEC will initiate ignition and fuel flow at an optimal point during the start process instead of at defined N2 values like the CEO. The numbers stated in the FCOM are pretty much the same, >15% N2 for ignition start (immediately if airborne) and >20% N2 for the HP fuel valve to open both on the ground and in the air. As you can see, the procedure is the same, turn the engine start selector to ignition and then move the desired engine master lever to on. Now, after starting, we normally do the approximate check of the engine parameters saying 2,4,6 and 3 Representing N1 / EGT / N2 / FF are 20% / 400°C / 60% / 300kg/hr On the NEO, the Basic check of idle parameters is slightly different. The middle two figures have increase by one so it's 2,5,7 and 3 representing N1 / EGT / N2 / FF are 20% / 500°C / 70% / 300kg/hr The biggest difference with the start is a new function performed by FADEC called pre-start motoring or dry cranking. Depending on the thermal state of the engine, FADEC will dry crank for up to 60 seconds prior to initiation of the start sequence. This can happen on both automatic and manual starts. During this motoring, FADEC will limit the N2 to a maximum of about 30%. Just for some additional, geeky, background information the reason for this is because After shutting down, the engine components cool at different rates because of natural convection, and this leads to varying thermal gradients across the shaft section of the engine which can cause vibration. So this cranking protects the engine, Airbus' term is Bow Rotor Protection by spinning the engine up getting airflow through it and makes the heat dissipate evenly throughout the hot section components prior to engine start. Airbus have also changed some of the terminology around the engines idle states. IDLE What was 'modulated idle' on the CEO is now called ‘Minimum Idle' on the NEO. Approach Idle, which is a higher thrust setting than Minimum Idle to allow the engines to accelerate from Idle to TOGA thrust in the required regulatory time is now set when landing flap is selected (CONF 3 or FULL) or if the gear is selected down. For the CEO, Approach Idle is set when the flap lever is not in the zero position, basically with selection of Flap 1.   Max oil quantity is increased from 22QTS to 24.25QTS. Minimum QTY increased from 9.5qt + 0.5qt/hour to 10.6qt + 0.45qt/hour. Minimum oil temperature for start increased from -40°C to -29°C Minimum oil temperature for take-off increased from -10°C to +19°C, so quite a difference there. Starter limits are now as follows, Starter: Maximum number of start attempts reduced from four to three. Pause between start attempts increased from 20s to 60s Maximum running engagement of starter increased from 20% N2 to 59% N2 The EGT limits have changed and the amber and red bands reflect this. The operation is the same so we're not going to read off all these figures and they'll just get lost in our minds. N1 Max has been reduced from 104% to 101% and N2 MAX has increased from 105% to 116.5% The vibration displays have changed giving three options now, green, pulsing green and amber. The amber indication isn't available on the CEO. This also come with a new ECAM alert which triggers when the high vibration threshold is reached on N1 or N2. Crew are then directed to action the High Engine Vibration Checklist. The ECAM will say, HI ENG VIB PROC...................................................................................................APPLY Of course on the CEO you just get the advisory pulsing. Next, wind limitations, yep, they've changed those too! Wind limitation for starting: Max crosswind 45kts. The crosswinds are different for take off and landing like they used to be with A max of 35kts for T.OFF and 38kts for Landing. For automatic landing and roll-out: Max Headwind 20kts Max Tailwind 5kts - Max Crosswind 15kts Turbulence Penetration Speeds have been increased from 250kts to 260kts (below FL200) and from 275kts to 280kts (above FL200). An Engine run-up is only required on the NEO if icing conditions exceed 60mins (it is 30mins on the CEO). After the 60 minutes, the engines should be increased to 70% for at least 5 seconds. When operating in ground fog icing conditions, an engineering inspection should be performed on the engine if take-off not performed with 120mins Something that's worth mentioning for those of you operating outside of Europe, the NEO has a restriction in the landing flap at high altitude airports. If the airport pressure altitude >2000ft, you have to use Flap 3 for approach if a minimum go around gradient of 4% can't be achieved. Theres a table in the FCOM-LIM section where you can check the restricting weight - most are well above MLW. This flap restriction will only occur below MLW at very high temperatures or very high pressure altitudes).   Probably the most noticeable difference for the crew is the automatic anti icing system. Within the engine, the NEO will automatically introduce hot air to the engine core when required to prevent ice crystal formation in the CORE of the engine, 'CORE ICE PROT' is displayed on the ENG SD when it's active. It Also has a Booster Anti-Ice for prevention of ice in the booster section of the engine (‘BOOST ICE PROT' is indicated on ENG SD Page when it's active. Remember though, these new features are only for internal anti-icing and don't remove the requirements for us to use engine anti ice Another feature that's been added is protection against uncontrolled high thrust during critical phases of flight. This is called Thrust Control Malfunction Accommodation (TCMA) and is active on the ground and during takeoff and the approach phase. The TCMA protection logic will reduce fuel flow in flight or shutoff fuel on the ground, whenever an over-thrust condition is detected. There's also something called a Transient Bleed Valve (TBV) which reduces the risk of engine stall during acceleration or deceleration of the engine. There are some new memos which appear on the E/WD which are only available when the thrust levers are in TOGA or FLX/MCT detent. They are all displaying in a line above the N1 gauges. With PACK pb-sw selected ON, 'PACKS' (MEMO) When WAI is selected ON, 'WAI' (MEMO) When EAI is selected ON, 'NAI' (MEMO) FADEC has some new features too. Transmission of vibration information to cockpit indicators Protection against engine stall and engine flame-out Thrust Control Malfunction Accommodation Protection against bowed rotor during engine start on ground Terminology difference: The CEO FADEC is also referred to as the ECU (Engine Control Unit). The NEO FADEC is referred to as the EEC (Electronic Engine Control).    

#27: Content Marketing is a hot topic, but it’s also a confusing one. As if you ask different people, you probably will get different answer. So I thought why not let me invite my good friend and the leading voice of the growing Content Marketing movement in the UK-Chris Marr come to the show to share his perspectives with us. After all, he has built his entire business based on Content Marketing, well, he even hosts annual conference in Scotland called The Content Marketing Academy, which is happening in June. I will be there, and I hope to see you as well. In this episode, we are learning some key lessons such as Chris’ journey to become entrepreneur, how to overcome imposter syndrome, how to create the content that converts, and how to build a vibrant community for your business. It’s gem-packed as you can tell! Now, let’s chat with Chris. Key Lessons: How Chris burned the boat to start his own business from the get-go. What’s Content Marketing in his perspective -Show vs Tell -Assets Spending vs Assets Building -Relationship building vs short term transactional behaviour How to conquer the thoughts of “Who would care about my content?” How to build vibrant community for your business Tweetable: @chrismarr101@kellybaader Trust is the true currency of today’s business world. Links: Chris’ website: https://www.thecontentmarketingacademy.co.uk/about/ (https://www.thecontentmarketingacademy.co.uk/about/) TCMA 2017: http://www.thecontentmarketingacademy.co.uk/2017/

Let’s begin this discussion by taking a stab at defining through-channel marketing automation (TCMA). What does it really mean? Basically, it’s about enabling channel partners to generate leads by using marketing assets and a set of marketing tools provided by a vendor or company. The entire purpose of through-channel marketing automation is to enable partners to create brand presence by leveraging the vendor brand and associating it with their own brand, and then driving demand for a set of solutions that include offerings from the The post Must-Haves for Through-Channel Marketing Automation appeared first on ZINFI.