Podcasts about demand gen

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful.The conversation centers on one of the most common sources of friction in go-to-market teams: attribution and alignment. Penny shares insights on why teams often clash over credit, what “marketing contribution” truly means, and how simplifying metrics and conversations can drive stronger collaboration and better outcomes.In this episode, you will learn:Why attribution continues to challenge marketing and sales alignmentHow to simplify performance measurement without losing insightWays to present metrics that build trust with executives and peersHow Marketing Ops professionals can shift the focus from “who gets credit” to “how we win together”This episode is perfect for Marketing Ops, RevOps, and go-to-market professionals who want to improve collaboration, clarity, and trust across their organizations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Scrappy ABM brings a focused look at business to government—B2G in the context of an ABM program. Host Mason Cosby sits down with Michelle Hanley to map the nuances of payment processing for governments across state and local. With a finite group of agencies, shifting election cycles, and long six to 24-month timelines, buying groups change and risk aversion is real. Michelle lays out a play that flips “normal B2B” on its head: events to meet new people and get contacts, email as the day-to-day touchpoint, and webinars that are completely bottom of funnel—often a sniff test for open opportunities. Listen for practical talk on RFPs, contact harvest, segmentation by state or city, stage one opportunities, and why “if it ain't broke, don't fix it” still shapes adoption—while teams have to get scrappy with budget.ㅤ

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries.The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle shares her insights on working within compliance constraints, earning trust across teams, and building a marketing operations function that strikes a balance between agility and accountability.In this episode, you will learn:What makes regulated industries unique from a marketing operations perspectiveThe skills and mindsets needed to succeed in compliance-heavy environmentsHow to collaborate effectively with legal and compliance teamsStrategies for balancing marketing speed with regulatory requirementsThis episode is ideal for marketing operations professionals, leaders, and consultants who work in or with regulated industries and want to strengthen collaboration, compliance, and operational excellence.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck sits down with Dougie, Head of the Google team at Pilothouse, to unpack how DTC brands can and should use YouTube advertising more strategically — especially when trying to build awareness and capture new demand before peak periods such as BFCM.Key moments & actionable insightsWhy YouTube upper‑funnel campaigns often fail: mis‑targeted audiences, automated overrides, and device‑versus‑user mismatch.How to set up placement, topic and keyword exclusions to avoid low‑quality traffic (e.g., gaming, ASMR, children's content).The importance of checking the actual served demographics in your audience reporting and comparing to your true converter demographics.How optimising for new customer conversions (instead of all conversions) can yield significant gains (e.g., +50% new customers, +15% share of new customers via Google).Why narrow geo‑targeting for awareness campaigns can improve measurability of incremental lift.Why brand‑lift studies may not be the most reliable metric and what alternatives to use (brand search lift, remarketing behaviour, time‑on‑site post‑click).Distinguishing between YouTube for pure awareness vs YouTube driving demand capture, and how budgets and measurement should differ accordingly.Whether you're a performance marketer at a growing DTC brand, or scaling marketing budgets and looking to break through awareness ceilings, this episode gives you tactical controls, audit steps and measurement frameworks to make your YouTube spend work harder.Timestamps00:00 – Why most advertisers are targeting the wrong audiences02:10 – How misaligned content (like kids' or gaming videos) wastes budget05:00 – The sneaky Demand Gen setting sabotaging your audience08:00 – How to force Google to find new customers only11:40 – Using Audience Insights to audit your actual converters14:00 – The evolution of YouTube as a top-of-funnel growth channel17:00 – Why Brand Lift studies can't be trusted and what to measure instead18:40 – Narrower geo-targeting for better awareness results20:00 – Step-by-step audit to fix your top-of-funnel YouTube campaignsHashtags#YouTubeAds #GoogleAds #YouTubeMarketing #PerformanceMarketing #DTC #Pilothouse #MarketingPodcast #AdStrategy #DemandGen #DigitalAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF556Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Marketers are asked to build brand and drive results all at once. But doing both well starts with knowing how lead gen and demand gen really work, and how to use them together. Allen talks with Gorilla 76's Aren Buresh and Peyton Warren about what's changed in 2025, what still works, and how to tell if your brand is ready. You'll leave with clear, actionable advice and a smarter way to think about your funnel.

This week on Marketing O'Clock: we aren't going to browse over ChatGPT's new browser. Plus, Google Ads rolls out some long demanded changes for Demand Gen campaigns with new customer value rules and video generation tools.Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems.The conversation focuses on Martech maturity, how to know when you have outgrown your current setup, what signals indicate it is time to evolve, and how to align platforms and processes as your team grows. Danielle shares lessons from her experience guiding teams through HubSpot optimization, stack consolidation, and key maturity milestones to avoid growth slowdowns.In this episode, you will learn:How to define Martech maturity and identify growth triggersCommon pitfalls when teams outgrow their systemsHow to align HubSpot and processes with business evolutionWhen to DIY and when to bring in outside expertiseThe growing role of AI in shaping marketing operationsThis episode is perfect for marketing operations professionals, HubSpot users, and growth teams looking to scale efficiently without skipping important maturity steps.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn, a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build operational infrastructure with intention. Sarah brings experience leading both marketing operations and demand generation, offering a clear view of how these functions can work together more strategically.The discussion focuses on how Marketing Operations professionals can move beyond the “ticket-taking” mindset and step into roles that drive real business impact. Sarah shares how understanding the “why” behind requests, influencing decisions, and aligning with organizational goals can elevate both personal growth and company success.In this episode, you'll learn:Why a human-centered strategy is essential to the future of marketing operationsHow MOps professionals can gain credibility and influence within their organizationsThe difference between building for reporting versus enablementPractical ways to bring strategic thinking and intuition into daily workThis episode is perfect for Marketing Ops, RevOps, and demand generation professionals looking to increase their strategic impact, build stronger partnerships with stakeholders, and find more meaning in their work.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

We're joined by guest Niall Sullivan to discuss why MQLs (at least the traditional way of defining MQLs) suck and how to shift to more demand gen and buyer-friendly marketing practices. We chat about: • Moving away from gating content and focusing on educating buyers• Measuring marketing's impact through pipeline and revenue metrics instead of MQLs• Showing more product details and UI to help buyers understand the value• Creating content that serves prospects, not just internal team needs• Setting proper expectations when making big marketing strategy shiftsNiall drinks a traditional British ale

This week on Marketing O'Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads rolls out a new “View-through Conversion Optimization” Beta for Demand Gen campaigns. Plus, a new “Missed Growth Opportunities” tab appears in Google Ads.Check out Adzviserhttps://adzviser.com/Visit us at - https://marketingoclock.com/

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations.She explains why the best MOps leaders focus not only on campaigns and systems but also on relationships, anticipating behavior, and applying empathy in reporting, segmentation, and strategy. The discussion explores the difference between being “data-informed” and “data-driven,” how to combine strategic thinking with emotional intelligence, and ways to engage both internal teams and external audiences without losing the human touch.In this episode, you'll learn:Why empathy is essential in marketing operationsHow to balance data insights with human understandingPractical ways to anticipate behavior and build stronger relationshipsTips for creating campaigns and reporting that resonate without being roboticThis episode is ideal for marketing operations leaders, MOps professionals, and anyone looking to bring a more human-centered approach to data, strategy, and execution.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Caroline Kite is a seasoned ABM leader driving enterprise strategy at Swoogo. She's building a full-funnel, tiered ABM program from scratch - designed to engage marketing-savvy buyers and align tightly with sales. Caroline previously ran ABM programs at Cloudflare, Zuora, and Blue Yonder. With roots in Demand Gen and Field Marketing, she brings a rare blend of precision, creativity, and go-to-market depth to every ABM motion.Watch this episode and learn:How to build a full-funnel ABM strategy in your first 90 daysWhy tailoring tactics by tier is critical in a 400-account programHow to integrate events and direct mail into a seamless ABM motionWhy orchestration - not ownership - is the key to ABM success at Swoogo

I recorded this as an Instagram Live and a podcast episode at the same time, so you'll hear me talk to both audiences throughout — but that's also what gives this episode its live energy. In this episode, I'm walking you through three reasons your business growth feels harder in 2025 than it used to, what's actually missing, what to do instead leading up to 2026, and how we are doing this inside Reclamation in Q4.These are the things that worked in the beginning but eventually stop working — and if you're feeling like your results aren't matching your effort anymore, this will help you understand why.Here's what I cover:1️⃣ Selling through likability and referrals but not converting new people (cold leads)This is where most of us start. You get clients because people like you and trust you as a person — not necessarily because your offer was super clear, but because they knew you or someone referred them.That can work for a few years, but eventually you run out of warm leads.What's missing:You need to be able to convert cold leads — people who find you on a Tuesday and pay you on a Wednesday. That comes from thought leadership (not just problem-solution content) and messaging that's anchored in your clients' words, not yours.2️⃣ Solving your business problems through content only vs. lead gen and marketingIn the early days, your audience might have grown just by you posting content or through word of mouth. But at a certain point, that stops working — not because you're doing something wrong, but because the algorithm and your audience have changed.What's missing:Lead generation, not just audience growth. They're not the same thing.You need visibility beyond your own platform — third-party credibility that centers your expertise and thought leadership so new, qualified people are finding you consistently.#1 (Cold leads) and #2 (lead gen) go together.3️⃣ Delivering results that are bigger than what you're charging forThis one can be sneaky because it still feels like success — you're fully booked, but something feels off. Your expertise has outgrown the people you're serving.What's missing:You need to start talking to your best clients, not all of them.That might mean solving a higher-level version of the problem or introducing a higher-level way of thinking about it.Recap: Three things that make your growth feel harder than it used to:Selling through likability and referrals but not converting new people (cold leads)Solving your problems with content vs. lead gen and marketingDelivering results that are bigger than what you're charging forAnd what's missing:The ability to convert colder leads through thought leadership and messaging anchored in your clients' wordsLead generation and third-party credibility beyond your own platformTalking to your best clients and positioning your work at your current level of masteryReclamation Mastermind will help you solve all three of these before the end of November — through a series of Demand Gen done-with-you workshops we're running inside the program this quarter.Doors close TONIGHT, October 9th at midnight, and we start the week of October 20th.Apply and schedule your call now at the link below:www.marieladelamora.com/reclamation

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI, particularly in social media.They discuss how LinkedIn and Channel99 are partnering to provide marketers with a privacy-safe approach to connect paid and organic social engagement to website activity and pipeline impact. The conversation explores the implications for ABM and ABX strategies, the evolving landscape of view-through attribution, and how marketing operations professionals can gain deeper insight into brand reach, buyer behavior, and overall performance across the funnel.In this episode, you'll learn:How company-level attribution is changing B2B social measurementThe role of privacy-safe solutions in connecting social engagement to pipeline impactInsights into ABM and ABX strategies informed by better dataHow MOPs teams can leverage attribution to understand brand reach and buyer behaviorThis episode is perfect for marketing operations professionals, B2B marketers, and anyone looking to improve social ROI and attribution strategies.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

In this solo episode, host Mike Ryan tackles the opaqueness of the digital advertising industry. He then reveals a previously confidential email from two senior Google executives. This internal communication confirms that Google's “PMAXification” phase is over. While their old approach was to push Performance Max as the end-all solution, their new strategy is a broader, more complex one centered around a “holy trinity” of campaigns called the PowerPack.Mike breaks down the roles of the three campaign types in the PowerPack—Performance Max (conversions), Demand Gen (consideration), and AI Max for Search (expansion). He then provides a critical look at how these technologies work together in reality, exposing the redundancies and potential for self-competition that could make a “hygienic, well-organized” account harder to manage than ever before. This is a must-watch for anyone who wants to look behind Google's curtain and understand where your ad spend is really going.About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

Text us your thoughts on the episode or the show!In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes for marketing and operations teams to work together effectively.In this episode, Monica discusses the often-overlooked challenge of mutual understanding, why marketers need to understand how Ops professionals work, and why they must understand marketing strategy to drive real business impact. She shares insights from her career leading, building, and advising teams, offering practical advice for bridging gaps, improving collaboration, and maximizing the effectiveness of your marketing organization.You will learn:Why cross-functional understanding between marketing and Ops is critical for successHow Ops and marketing teams can better communicate and align on goalsStrategies to ensure Ops adds measurable value while supporting marketing initiativesLessons from real-world experience building and scaling high-performing teamsThis episode is ideal for marketing leaders, demand generation professionals, and MOps teams seeking to enhance collaboration and achieve a more significant impact throughout the organization.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we're joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg. Jon shares his insights on why Marketing Operations professionals often struggle to communicate their impact to the C-suite and how AI, cleaner data, and strategic thinking are changing the game.Jon dives into the importance of translating complex marketing data into business language, earning trust with senior leadership, and the evolving role of MOPs in driving revenue and AI-enabled pipeline initiatives. He also offers guidance on career growth, helping MOps professionals expand influence and demonstrate measurable impact.In this episode, you'll learnWhy first-party data and clean systems are critical for AI and pipeline successHow MOPs can effectively “translate” marketing operations insights for executivesWhat builds trust between junior MOps professionals and seasoned leadershipCareer strategies for expanding influence and taking a more strategic roleThis episode is perfect for marketing operations, demand generation, and RevOps professionals seeking practical advice to increase visibility, build trust, and position themselves as strategic leaders in the organization.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Stop wasting ad spend and start turning every click into a lease.In this episode of Riffing with Reid, Melissa Morris, Paid Media Manager at Digible, joins us to break down the only paid media strategy you need to win in 2025.Melissa shares hard-won lessons from managing campaigns with budgets as small as $1K and as large as six figures and reveals how to make AI, PMAX, and DemandGen work for you instead of draining your budget.What's your biggest challenge with paid media right now?Let us know in the comments below and subscribe to Riffing with Reid for more multifamily marketing insights!Learn More About Digible:⁠ https://digible.com?utm_source=dd_podcast&utm_medium=episode_description(00:00) Intro(01:45) Melissa's Journey(06:38) Lessons from Nonprofit Marketing & Why She Joined Digible  (09:14) Rethinking Paid Media(11:13) The Evolution of Google Ads(14:26) Balancing Privacy, Data Security & Lead Quality  (15:28) Building Full-Funnel Strategies (21:11) Smarter Keyword & Creative Strategies (26:18) Making Attribution Work(30:52) Regional Budgets & Scaling Data (32:26) PMAX & DemandGen Explained (39:03) Budget Allocation & Seasonality(43:10) Optimizing Campaigns(48:19) Front-Loading Budgets & Measuring Marginal ROI  (54:20) Why Human Strategy Still Matters in the Age of AI  (01:01:15) Uniting Paid Media, SEO & ILS

In this episode, we're joined by Frida Ahrenby, CMO at Rillion, the AP automation platform expanding aggressively in the US with a new Austin hub. Frida breaks down how she rebuilt marketing from zero to a lean, 10-person, high-output team, starting with a performance+ops backbone, overhauling content/SEO, and leaning hard into field marketing for CFO buyers, while keeping creativity human in an AI-accelerated org. We spoke with Frida about sequencing the first hires, structuring around three pods (Demand Gen incl. Field, Brand/Content/Design, Product & Customer Marketing), and using AI to multiply output without outsourcing originality. She shares how to avoid silos and title inflation, decide what must be owned in-house to truly own the number, and what it really takes to crack the US market from a European base. Here are some of the key questions we address: How do you build a lean, unsiloed marketing org that still scales output (and keeps standards high) with AI in the mix? What's the exact hiring sequence from a blank slate: why start with performance/ops, then content/SEO, then expand demand? Own it in-house or outsource? A simple rule for speed, agility, and true metric ownership and when agencies still help. Which marketing roles will compress vs. which remain decisively human in the AI era? What skills win now: how to hire for smart, analytical, creative demand gen, and deeply curious content that drives revenue?

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we're joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical for MOps leaders.Ellie discusses the limitations of attribution and reporting, how over-engineered models can create complexity, and what it takes to simplify processes while improving impact. She also shares insights on customer marketing, retention, and how MOps professionals can make their work more visible and strategic across the organization.In this episode, you'll learn:How to connect marketing performance to business outcomesThe risks of overcomplicated attribution and how to simplify itThe importance of foundational marketing processes for measurable ROIStrategies for MOps teams to communicate effectively with non-technical stakeholdersThis episode is ideal for marketing operations, demand generation, and growth professionals looking to strengthen their impact and visibility in the organization. Tune in for Ellie's actionable guidance on making MOps work matter.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Send us a textIn this episode we interview Justin Cruz, Director of Digital Marketing at TSIA. He shares how his team builds a demand engine that stays human, relevant, and repeatable. Subscribe to Justin's Substack. What you'll learn in this episode:How Justin defines personalization: relevant and timely messaging, not a first-name token.A simple definition of scalability: systems that compound results over time.Why only a small share of your market is ready to buy—and how that changes your plan.How to sharpen your ICP with real purchase data and recent behavior.A practical way to map content to the five stages of awareness.How to reuse a few strong assets across segments without sounding generic.Where AI helps: synthesizing customer data and enabling on-site personalization.How to run a fast audit of your funnel, from reach to “contact us,” and fix obvious gaps.Tools and tactics he uses: AI-powered web personalization and message routing from ad to page.A plug-and-play framework (“FOCUS”) to keep strategy, tools, and tracking aligned.

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we're joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels.Pradeep explains how to map customer journeys effectively, leverage segmentation, and implement omnichannel strategies that work in both B2C and B2B environments. He shares lessons learned from consumer-focused marketing and how B2B teams can apply them to drive better engagement and measurable results.In this episode, you'll learnHow to design seamless customer journeys from scratchThe role of data integration across channels in marketing successSegmentation strategies that improve targeting and personalizationWhat B2B teams can learn from consumer-focused marketing approachesThis episode is perfect for marketing, RevOps, and growth professionals looking to improve customer experience and operational efficiency. Tune in to hear Pradeep's actionable insights on building journey-based marketing strategies.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation.Dave and Gurdeep cover:The role of Demand Gen in 2025 (and what's changed)Why Brand and Reputation should be prioritized over Lead GenerationProven strategies to create urgency and close sales deals in enterprise marketsA glimpse into ContentStack's team structure and how they plan for growthTimestamps(00:00) - - Intro to Gurdeep (06:51) - - Brand and Audience Marketing (08:03) - - How the Role of Demand Gen is Changing (12:13) - - Brand and Reputation > Lead Generation (17:03) - - How Contentstack is Doing Demand Gen (19:41) - - How to Create Urgency to Win Sales Deals (21:22) - - Making a Good Offer in B2B Marketing (22:38) - - Why Being Bold and Taking Risks is Important in Marketing (28:57) - - Selling Your Vision to Leadership (31:38) - - How Contentstack Has Over 10,000 Global ICP Accounts (36:21) - - Team Structure at Contentstack (41:19) - - Running Marketing and Operating a High-Performing Team (43:35) - - Setting Effective Annual Plans (45:50) - - AI's Role in Marketing (49:24) - - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operations and shares insights on what he calls the foundational operations gap, a critical area that many early-stage companies overlook as they scale.Evan explains why addressing foundational processes and systems early on is essential to avoid building a house of cards. He discusses how tech debt, process inefficiencies, and the lack of clear documentation can derail growth and why speed should never come at the cost of solid infrastructure.In this episode, you will learnWhat the foundational operations gap really means and why it is often neglectedHow to avoid creating "automated chaos" and scale marketing operations effectivelyThe importance of establishing foundational processes, like segmentation and tech integrationsWhy getting the basics right is critical before layering on complex tech solutionsThis episode is perfect for professionals in marketing, RevOps, and growth teams looking to build a sustainable ops foundation. Tune in to hear Evan's advice on how to build strong marketing infrastructure before things break.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode of Opscast, Michael Hartmann and Naomi Liu are joined by Karen Kranack, Director of Applied AI Strategy and Experience, to explore the intersection of AI, brand strategy, and trust. Karen shares her insights on how AI is transforming marketing and operations, while emphasizing the importance of building and maintaining trust in this rapidly evolving field.We dive into key considerations for marketing professionals as they navigate the challenges of implementing AI, from transparency in AI usage to addressing data privacy concerns and ensuring ethical AI practices. Tune in to hear real-world examples, including how AI-generated content impacts brand perception and how organizations can foster a culture of trust internally while driving AI adoption.Key Takeaways:The importance of transparency and honesty when integrating AIHow AI is reshaping consumer experiences and internal workflowsThe role of ethical considerations and privacy concerns in AI adoptionReal-world examples of successful AI use cases in marketingJoin us for a discussion on how to leverage AI to enhance brand strategy while maintaining trust with your customers and employees.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate.Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and data structure in building effective campaigns.Topics covered include • How to apply predictive consumer intelligence to marketing workflows • The value of identity resolution in campaign planning • Practical approaches to scaling personalization based on real dataThis episode is intended for marketing operations professionals looking to improve their use of data in audience engagement.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Demand Generation Course Review: What I Learned Inside The B2B IncubatorThinking about joining a demand generation course—but not sure if it's worth your time?We sat down with Allister Hamilton, Head of Marketing at Lánluas Consulting, to hear how The B2B Incubator helped him go from an unclear strategy to measurable pipeline growth.Allister shares:+ Why he picked this program over other courses (including how it's different to Ritson's Mini MBA)+ How he got sales to actually use their content+ The exact results they saw (3x more prospect meetings, 200% LinkedIn lift, +75% attributed pipeline)Tune in and learn:+ How to build a demand gen engine with a small team+ A practical content system that aligns sales and marketing+ What to expect when you join The B2B IncubatorIf you're serious about levelling up your skills, aligning your team, and finally seeing results from your content—this episode is for you.-----------------------------------------------------

Text us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs).In this episode, you'll learn:Why the traditional MQL model may be falling short and where MQAs step in.How to realign marketing and sales around shared intent signals.Common pitfalls when transitioning from MQLs to MQAs (and how to avoid them).Practical advice on shifting measurement frameworks to reflect real buyer behavior.To unpack this timely topic, they're joined by two accomplished leaders in RevOps and marketing strategy:Andrea Frazier, Senior Revenue Operations Technical Consultant, is known for her expertise in building scalable systems and aligning sales, marketing, and data. What makes her presence special on this podcast is that she will be a part of the Mopsapalooza as a speaker.Jessica Fewless, VP of Marketing and Partnerships, has deep experience in ABM, demand gen, and full-funnel program strategy.Together, they challenge long-standing definitions of buying intent and discuss how teams can evolve from lead-focused metrics to account-based signals that drive more aligned, strategic growth.Tune in now, because whether you're in Marketing Ops, RevOps, or Demand Gen, this episode offers an expert-led perspective on what it means to qualify, measure, and act on intent in today's B2B environment.Check out our complete toolkit for helping you move from MQLs to MQAs!Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Text us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu to explore the role of community within the Marketing Operations profession.What does community look like for Marketing Ops professionals? Why is it more than just networking? And how do different experiences transform what people need from a professional community?To answer these questions, four inspiring guests share their perspectives on how participation turns into meaningful connection, and why building community matters now more than ever.In this episode, you'll learn:What does community mean in the context of Marketing OpsHow local engagement supports growth and confidenceThe impact of community during moments of professional changeHow leaders foster connection, learning, and trustFeatured guests:Leslie Greenwood, community strategist and founder of Chief Evangelist Consulting. She helped launch the MarketingOps.com chapter leader program and focuses on turning participation into belonging.Alysha Khan, Director of Client Services at Intrisphere, founder of Alpaca Consulting, and Chicago chapter lead. She brings experience building momentum through local engagement.Penny Hill, a seasoned marketing executive who joined the community during a career transition. She brings insight into how the community supports reinvention.Ellie Cary, Senior Demand Gen Manager at StarTree and Dallas chapter leader. She offers insight from both learning and leadership roles within the community.Listen in to hear how these women are shaping what community can look like across the Marketing Ops space.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsVisit UTM.io and tell them the Ops Cast team sent you.Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the showEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!On today's episode, we talk with Kyle Priest (former CMO, CRO, COO, and President at multiple SaaS firms and agencies) and returning guest Eric Hollebone (President & COO at Demand Lab) to discuss what it really takes for marketing to have a voice at the leadership table. Together, they explore how alignment between marketing, sales, and RevOps creates not only better stories but better business results—and how marketers can shift their mindset to lead strategic growth conversations at the board level.Whether you're in marketing ops, RevOps, or a revenue leader looking to elevate your impact, this conversation is packed with insight on how to connect tactical execution with executive influence.Tune in to hear:Marketing's Role in the Boardroom: Why marketing must go beyond tactics and brand to speak the language of revenue, margin, and predictable growth.Revenue-First Mindset: How aligning on goals, terminology, and KPIs across departments builds organizational momentum and earns trust at the top.The Power of Storytelling: Tips for telling clear, concise growth stories that resonate with CFOs, CEOs, and investors—starting with closed-won revenue and working backwards.Quality of Revenue Explained: Understanding why not all revenue is equal and how marketers can influence strategic customer acquisition that builds long-term value.Practical Advice for RevOps & Marketing Ops: From measuring contribution (not just attribution) to carving out time for strategic insights, learn what actions to take today to elevate your role tomorrow.

Text us your thoughts on the episode or the show!On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she's seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact.Tune in to hear: Why alignment between Marketing Ops, RevOps, and Sales is critical—and how to actually achieve it.Which metrics matter for executives versus your internal marketing team (and why “vanity metrics” still have a place).How to build a unified data and reporting framework to eliminate finger-pointing and drive decision-making.Lessons in event marketing: from planning and execution to post-event follow-up that truly delivers ROI.Practical ways marketing teams can partner with ops to make account-based strategies more effective.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she's seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact.Tune in to hear: Why alignment between Marketing Ops, RevOps, and Sales is critical—and how to actually achieve it.Which metrics matter for executives versus your internal marketing team (and why “vanity metrics” still have a place).How to build a unified data and reporting framework to eliminate finger-pointing and drive decision-making.Lessons in event marketing: from planning and execution to post-event follow-up that truly delivers ROI.Practical ways marketing teams can partner with ops to make account-based strategies more effective.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Cambiar de empresa o asumir un nuevo rol en marketing B2B no es poca cosa —sobre todo cuando se trata de generación de demanda, un área con presión inmediata por entregar resultados. En este episodio, Marina Braojos, Regional Marketing Manager en Generacion de Demanda en Osapiens nos comparte su experiencia al transicionar de una gran corporación a una scale-up, los contrastes más marcados que vivió y cómo logró generar impacto tangible durante sus primeros 90 días. Desde quick wins hasta gestión de stakeholders, este episodio es una guía práctica para cualquier marketer B2B que quiera navegar con éxito un nuevo comienzo.0:00 Intro1:08 Transición de Corporación a Scale-Up2:05  Importancia de la Generación de Demanda7:11  Estrategias y Métricas Clave20:17 Alineación con el Equipo de Ventas26:26  Consejos para los Primeros 90 Días33:37 Conclusión

Text us your thoughts on the episode or the show!On today's episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of daily fires and ad hoc requests.Carissa shares a candid and insightful look into her approach to building a sustainable capacity model, prioritization frameworks, and time management practices that empower her lean RevOps team to stay focused, deliver impact, and avoid burnout.Tune in to learn:

Join us in this insightful episode as we reconnect with Andrew Sogn, now serving as the Chief Marketing Officer at Dakota State University. Andrew shares his journey from South Dakota State University to DSU, highlighting the unique challenges and rewarding experiences of transitioning into a CMO role. Discover how DSU's focus on STEM and cyber innovation is shaping its future, and learn about the strategic initiatives that Andrew is spearheading to elevate the university's brand and impact. Whether you're interested in higher education marketing or leadership transitions, this episode offers valuable insights and inspiration.

Text us your thoughts on the episode or the show!On todays episode, we down with Andy Caron, President of Revenue Pulse, to explore the unexpected intersections of curiosity, attribution, psychology, and the marketing operations profession. Andy shares her non-linear journey from costume design and publishing to marketing ops leadership, revealing how seemingly unrelated experiences laid the foundation for a successful career in MarTech and consulting.We unpack the role of curiosity and "hand-raisers" in MOPS success, debate the nuances and pitfalls of attribution modeling (with a detour through The Hitchhiker's Guide to the Galaxy), and dive deep into how understanding human psychology enhances leadership and system architecture. They also explore the evolving influence of AI in marketing operations and what the future might hold for the AI-augmented MOPS professional.Tune in to hear: From Costumes to Campaigns: Andy's unique journey from theater and publishing to MOPS shows how creative roots and adaptability foster systems thinking and leadership in tech.Curiosity as a Superpower: Why the best MOPS professionals are tinkerers, willing to break things and raise their hands to figure it out.42 and Attribution: A humorous yet profound analogy between Douglas Adams' "42" and the complexities—and misinterpretations—of marketing attribution models.The Psychology of Ops: How studying human behavior helps bridge stakeholder needs, build better systems, and influence organizational dynamics.AI in MOPS: Insights into how AI is reshaping the profession, from task automation to agent orchestration—plus why being AI-activated (not replaced) is key to the future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!On today's episode, we sit down with lead scoring consultant Lucas Winter to explore a refreshing, data-first perspective on building lead scoring models—one that challenges the conventional wisdom and AI hype alike. With storytelling flair and practical insights, Lucas discusses how marketers can uncover true buying intent and dramatically improve sales efficiency.Tune in to hear: "Moneyball" Meets Marketing Ops: Lucas applies the Moneyball philosophy to lead scoring—focusing on what actually drives conversions versus what sales or execs think looks good. It's about looking for patterns in customer behavior, not just traditional job titles or industries.AI's Limitations in Lead Scoring: While AI has promise, Lucas outlines how AI-driven models often misinterpret causation (e.g., recommending “retired” contacts) and require human oversight to avoid absurd conclusions.Gold, Silver, Bronze > Arbitrary Scores: Ditch complex scoring ranges like “0-100” and opt for intuitive models like “gold, silver, bronze, junk”—making it easier for sales teams to understand and adopt.Why Gmail Isn't Garbage: Contrary to common assumptions, personal email addresses like Gmail can indicate serious buyers—especially in early-stage startups. But to gain sales trust, these leads must “work harder” to earn high scores.Start Simple, Stay Iterative: Don't wait for perfect data or fall into “overreactive” model changes. Build a solid draft, validate with real outcomes, and evolve based on performance—not opinions.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!On today's episode, we are joined by Janelle Amos, founder and chief strategist at Elevate Growth, to explore how demand generation and marketing/revenue operations teams can thrive through better collaboration, mutual understanding, and strategic alignment. With a rich background in revenue marketing, advising, and podcasting, Janelle brings powerful perspective and practical tips on fostering cross-functional trust, communication, and shared success.Tune in to hear:How top marketing ops teams stand out by aligning tactical work with broader business goals and communicating their value effectively.The power of curiosity and shadowing—why simply asking questions and observing other teams can drastically improve cross-functional rapport.Why trust is essential and how "disagree and commit" can move collaboration forward even when there's tension or differing opinions.Tips for building productive relationships, including when to use an internal advocate and how to handle difficult conversations with empathy and clarity.How leadership perception and initiative shape success, especially for newer hires aiming to establish credibility and connection.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Struggling with misalignment between your marketing and sales teams? You're not alone. Many organizations face friction when these critical teams operate in silos—leading to missed opportunities, wasted resources, and slower growth.In this webinar, we uncovered actionable strategies to bridge the gap between marketing and sales, ensuring seamless collaboration and revenue growth.

Text us your thoughts on the episode or the show!On today's episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo come together for a candid midyear conversation about everything happening in the MO Pros community and the broader Marketing Ops landscape. From membership model updates and upcoming events to fresh research and evolving roles, this chat covers a ton of ground. Whether you're a longtime member or just tuning in, this is your go-to catch-up on where things stand in 2025 and where we're headed.Tune in to hear: Membership Model Shift: Slack access is now a Pro-member benefit—hear the reasoning behind the change and how it's designed to foster trust, safety, and meaningful engagement.MOps Events Update: MOps-Apalooza 2025 is coming in hot—get the dates, location (hello, Anaheim!), and behind-the-scenes insights into the planning chaos (including a $350K food & beverage minimum?!).New Research Drops: The team discusses the new State of Data-Driven Decision Making report, covering data quality, analytics gaps, and organizational maturity.Expanding Roles in MOps: Naomi shares how her role has grown to include BDR teams and sales enablement, highlighting the real-world impact of cross-functional ops leadership.Coming Soon: Cohorts & Community Building: A sneak peek at new initiatives to match members based on roles and responsibilities—connecting peers in meaningful ways.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode of the Higher Ed Demand Gen podcast, we sit down with Brian Piper, an AI integration consultant and former Director of Content Strategy at the University of Rochester, to demystify the adoption of artificial intelligence in higher education. With a rich background in web development, content marketing, and SEO, Brian shares his journey from recognizing the potential of ChatGPT in 2022 to spearheading an institution-wide AI council and now helping other schools do the same.If you're wondering how to begin implementing AI, Brian argues against simply "squeezing AI into your current workflows". He presents AI adoption as a comprehensive change management project that requires buy-in from leadership to the team level. It's about viewing AI as a collaborator, an "entity" added to your workforce, rather than just a tool for automation. This approach shifts the focus from replacing jobs to enhancing them, emphasizing that human expertise is needed more than ever to guide the technology with the right prompts, use data ethically, and validate outputs to ensure they are strategic and audience-first.Connect with Brian on Linkedin: https://www.linkedin.com/in/brianwpiper/

This week on Marketing O'Clock: AI Mode Data is finally here, and we're in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google's new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/

Text us your thoughts on the episode or the show!On today's episode, we talk with Ahmad Moore, founder of Pressure Marketing, to unpack his unconventional but deeply inspiring journey into marketing operations. From IT help desk roots to sales leadership and now running his own MOps-focused agency, Ahad shares how leaning into empathy, technical curiosity, and a hunger for alignment helped shape his path.✨ Tune in to hear:Why marketing ops is “IT with better branding” — and why that mattersThe underrated power of listening deeply and building an “empathy engine”How cross-functional experience in sales, strategy, and support creates a sharper MOps perspectiveLessons learned from building systems under pressure (literally and figuratively)How Ahad is using AI and HubSpot to scale smarter, not harderEpisode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!On today's episode, Mike Rizzo talks with Martin Pietrzak, founder and president of Pinch Marketing, to unpack what Google and others have called “the messy middle” of today's buyer's journey.Gone are the days of the simple, linear sales funnel. Instead, buyers loop through endless cycles of exploration, evaluation, and self-education before they ever talk to sales — if they do at all. Martin shares how marketing ops pros can embrace this new reality by becoming strategic partners who help build flexible data-driven systems that enable real-time insights, better attribution, and scalable growth.You'll hear:Why the messy middle exists — and how buyers' behavior has changed forever.How technology, data, and AI are reshaping go-to-market architecture.The critical role marketing ops plays as the “marketing scientist” in modern organizations.Practical steps to capture buyer signals and turn them into actionable insights.Why marketing ops leaders must think like product managers to architect the GTM stack.Whether you're building your ops career or leading teams through complex martech stacks, this episode is packed with insights you can apply right away.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O'Clock Episode 384 This week on Marketing O'Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there's no way to opt out of Google using your content for AI features unless you opt out of Google Search altogether. Also, Google clarified how Broad Match works alongside AI Overviews, noting that ads may appear above, below, or within the module—but never in more than one position at a time.Visit us at - https://marketingoclock.com/

How do you calculate the efficiency of pipeline generation in a B2B SaaS company? Dave "CAC" Kellogg and Ray "Growth" Rike take this metric(s) topic on head first by discussing both the Cost per Opportunity and Pipe to Spend metrics - key to understanding how much investment is required to generate pipeline!During this episode CAC and Growth also touch upon the closely aligned metric of "Pipeline Conversion" which is a critical metric to partner with both the Cost per Opportunity and the Pipe to Spend metrics!If you are responsible for generating pipeline (Demand Gen), responsible for the budget that goes into pipeline generation (Head of Marketing / CMO) or for how efficient new pipeline and the associated New ARR is produced (CFO and CEO) this episode has something for each pipeline generation stakeholder!!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're still asking people to "fill out a form" to book a meeting room—this episode is for you. I'm joined by Miro Miroslavov, CEO and co-founder of OfficeRnD, to talk about why e-commerce is no longer optional for coworking spaces, and how their new Growth Hub is making it easier than ever to meet customer expectations—and convert website visitors into paying members. We cover how consumer expectations have shifted, why friction kills revenue, and how the most successful operators are rethinking their websites and booking flows for today's demand. In this episode, we cover: Why meeting room bookings, day passes, and even small offices need to be available for instant online purchase. The two user personas your coworking website must serve—and how to optimize for both. Why booking friction is leaving money on the table, and how to reduce it. How OfficeRnD's Growth Hub helps operators capture and convert demand in a competitive market. What's changing in demand gen as users move from Google to AI-powered search—and how to stay visible. Miro also shares how operators are already using the Growth Hub to boost bookings and better measure ROI, and what features (like dynamic pricing and deeper CRM integration) are coming next. If your goals include better marketing performance, more bookings, and a more profitable bottom line—you don't want to miss this conversation. Resources Mentioned in this Episode: Miro's LinkedIn profile OfficeRnD website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube