Podcasts about demand gen

Text us your thoughts on the episode or the show!On today's episode, we talk with Ahmad Moore, founder of Pressure Marketing, to unpack his unconventional but deeply inspiring journey into marketing operations. From IT help desk roots to sales leadership and now running his own MOps-focused agency, Ahad shares how leaning into empathy, technical curiosity, and a hunger for alignment helped shape his path.✨ Tune in to hear:Why marketing ops is “IT with better branding” — and why that mattersThe underrated power of listening deeply and building an “empathy engine”How cross-functional experience in sales, strategy, and support creates a sharper MOps perspectiveLessons learned from building systems under pressure (literally and figuratively)How Ahad is using AI and HubSpot to scale smarter, not harderEpisode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode of Demand Gen Studio, we discussed an important topic for modern marketers: which B2B demand generation metrics truly matter. While some numbers may look impressive on paper, not all of them influence strategic decisions.This discussion focuses on distinguishing between vanity metrics and the KPIs that actually drive alignment between marketing, sales, and executive teams—ultimately guiding smarter business decisions.00:00 Intro00:41 Overview of Demand Gen Metrics01:18 Decision-Worthy Metrics for B2B06:25 Vanity Metrics vs. Actionable Metrics13:44 Importance of Pipeline Metrics31:06 Tools for Tracking Demand Gen Metrics38:23 Conclusion

Text us your thoughts on the episode or the show!On today's episode, Mike Rizzo talks with Martin Pietrzak, founder and president of Pinch Marketing, to unpack what Google and others have called “the messy middle” of today's buyer's journey.Gone are the days of the simple, linear sales funnel. Instead, buyers loop through endless cycles of exploration, evaluation, and self-education before they ever talk to sales — if they do at all. Martin shares how marketing ops pros can embrace this new reality by becoming strategic partners who help build flexible data-driven systems that enable real-time insights, better attribution, and scalable growth.You'll hear:Why the messy middle exists — and how buyers' behavior has changed forever.How technology, data, and AI are reshaping go-to-market architecture.The critical role marketing ops plays as the “marketing scientist” in modern organizations.Practical steps to capture buyer signals and turn them into actionable insights.Why marketing ops leaders must think like product managers to architect the GTM stack.Whether you're building your ops career or leading teams through complex martech stacks, this episode is packed with insights you can apply right away.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Wir beleuchten die Flut an KI-Neuerungen, die größtenteils auf dem Google Marketing Live Event 2025 vorgestellt wurden. Im Fokus stehen diesmal revolutionäre KI-Integrationen, die das Werbe-Universum verändern: Die wichtigsten Facts: AI Max in der Suche: Eine neue Beta (ehemals Search Max), bei der KI die Steuerung von Suchkampagnen übernimmt. Integriert, kein neues Kampagnenformat. Broad Match Kampagnen könnten automatisch umfunktioniert werden. AI Overviews mit Anzeigen: Die KI-generierten Zusammenfassungen in den Google Suchergebnissen (AI Overviews) zeigen nun auch Shopping- und Search-Anzeigen. Eine Reaktion auf verändertes, konversationelleres Suchverhalten. AI Mode (Beta in USA): Ein neuer, separater Tab in der Google Suche, der als interaktiver KI-Agent für komplexere Anfragen dient – vergleichbar mit einem Chatbot und potenziell mit eigenen Werbeformaten. Demand Gen Kampagnen-Updates: Google Maps Platzierung: Über "Promoted Pins" können Demand Gen Kampagnen nun auch auf Google Maps erscheinen, was besonders für lokale Unternehmen interessant ist. YouTube Pause Ads: Werbeanzeigen, die eingeblendet werden, wenn Nutzer ein YouTube-Video pausieren (vorerst mobil), gespeist aus dem Demand Gen Universum. Weitere Diskussionsthemen: Das "Power Pack" (Kombination aus Broad Match, PMax und Demand Gen). Die anhaltende Bedeutung von Google Business Profilen und Local SEO. Die Herausforderungen und Chancen durch KI, inklusive Auswirkungen auf Impressions und die Notwendigkeit, Nutzerdaten und Googles Empfehlungen kritisch zu bewerten. Ein kurzer Ausblick auf das "Creator Partnership Hub" und die Zukunft des Trackings. Erfahre, wie diese Updates Deine Kampagnen beeinflussen könnten und welche strategischen Überlegungen jetzt wichtig sind.

Google is positioning AI at the center of its advertising ecosystem with substantial changes to search, shopping, and campaign management. The new "PowerPack" approach combines Performance Max, Demand Gen, and AI Max for search campaigns, though questions remain about how these components will work together without cannibalizing each other.• AI Overviews and AI Mode represent massive shifts in search, with Google generating answers directly and using "query fanning" to search multiple queries behind the scenes• Ads will be integrated directly into AI Overviews and AI Mode conversations, changing how users interact with advertising• "Agentic" shopping experiences allow Google's AI to make purchases without users visiting websites, potentially transforming e-commerce• Smart Bidding Exploration allows Google to miss ROAS targets by 10-30% to explore new queries, though the benefit to advertisers remains unclear• New channel-level performance reporting for PMAX provides visibility into which channels and ad types drive results• Enhanced New Customer Acquisition features offer more granular exclusion options for existing and warm traffic• Asset Studio and Product Studio provide new creative tools for building and managing assets• Commerce Media Suite introduces retail media network capabilities, allowing retailers to make first-party audiences available• Three new AI Experts (Ads, Analytics, and Marketing Advisor) aim to provide conversational assistance for campaign managementVisit smarter-ecommerce.com to access resources like our State of PMax report, our brand versus non-brand PMax script, and our new PMax script to help understand channel performance reports.

B2B marketing isn't just campaigns and channels - it's understanding your product like a PMM.In this episode, Tas Bober (Founder at Scroll Lab) shares how realising her weakest link - product marketing - led her to build a lightweight, scalable framework every demand gen marketer can use to bridge the gap, run faster, and never rely on a last-minute slide again.She breaks down:Why most campaigns fail from a lack of product contextHow she built a mini-PMM process from scratchWhy this framework will save you (and your sales team) hoursWhether you're in-house or agency-side, this is your blueprint for becoming a deeper generalist - and making better marketing decisions.

Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O'Clock Episode 384 This week on Marketing O'Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there's no way to opt out of Google using your content for AI features unless you opt out of Google Search altogether. Also, Google clarified how Broad Match works alongside AI Overviews, noting that ads may appear above, below, or within the module—but never in more than one position at a time.Visit us at - https://marketingoclock.com/

Text us your thoughts on the episode or the show!In today's episode,  we talk with Irwin Hipsman, founder of Repititos, to explore the often-overlooked world of customer marketing and the critical role of customer contact data. Irwin shares findings from his recent research report on the state of customer contact databases, revealing why so many organizations struggle with poor data quality and how it impacts customer communications, renewals, and crisis response.Together, they dive into:The definition of customer contact databases and why focusing on individuals—not accounts—is crucial.Key findings from Irwin's research, including an industry-average database health score of just 47%.The importance of cross-functional teams in maintaining healthy customer data.Actionable steps ops professionals can take to assess, clean, and maintain customer data health.Why better customer data translates directly into stronger customer relationships, higher retention, and better crisis management.Whether you're in marketing ops, customer marketing, or revenue operations, this conversation offers practical insights that can help transform your organization's approach to customer data management.Access the customer health score assessment here.Access Irwin's report here.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Unlock the secrets to deeper student connections and boosted enrollment in this episode of the Higher Ed Demand Gen Podcast. We delve into the critical topic of enrollment personalization, drawing wisdom from a past summit featuring higher education experts.Discover how to move beyond surface-level outreach and truly resonate with prospective students. We tackle the ever-present challenges in enrollment marketing and admissions, from navigating enrollment cliffs and optimizing recruitment budgets to effectively launching new programs. Learn how a lack of data doesn't have to be a personalization roadblock, and how smart strategies can overcome staffing limitations.Connect with Carrie Phillips on Linkedin: https://www.linkedin.com/in/carriehphillips/

How do you calculate the efficiency of pipeline generation in a B2B SaaS company? Dave "CAC" Kellogg and Ray "Growth" Rike take this metric(s) topic on head first by discussing both the Cost per Opportunity and Pipe to Spend metrics - key to understanding how much investment is required to generate pipeline!During this episode CAC and Growth also touch upon the closely aligned metric of "Pipeline Conversion" which is a critical metric to partner with both the Cost per Opportunity and the Pipe to Spend metrics!If you are responsible for generating pipeline (Demand Gen), responsible for the budget that goes into pipeline generation (Head of Marketing / CMO) or for how efficient new pipeline and the associated New ARR is produced (CFO and CEO) this episode has something for each pipeline generation stakeholder!!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Text us your thoughts on the episode or the show!On todays episode, we talk with Rick Collins, Vice President of Demand Generation at ConnectWise, to explore his unconventional yet inspiring journey from IT to marketing operations and ultimately into executive marketing leadership. Rick shares how he transitioned from managing systems to driving demand, the pivotal career moments that shaped his path, and the leadership lessons he's learned along the way. Whether you're early in your marketing ops career or looking to break into leadership, this conversation is packed with valuable takeaways on navigating transitions, building trust, and expanding your influence.Tune in to hear:Rick's unique career path from IT and QA into marketing operations and eventually to a VP role in demand generation.How to leverage technical and relational skills to create career mobility within marketing.The importance of curiosity, relationship-building, and challenging assumptions—internally and externally—for leadership growth.Insights into managing through organizational change, including private equity acquisitions and team restructuring.Tips on transitioning from managing ICs to managing other managers, including the importance of communication, presentation skills, and executive alignment.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Já está no ar o novo episódio do Podcast Canaltech! Nesta edição, você confere uma entrevista exclusiva com Gustavo Souza, diretor de Produtos Publicitários do Google Brasil. Em conversa com André Lourenti, redator de apps e internet do Canaltech, Gustavo explica como a Inteligência Artificial está transformando o comportamento do consumidor, remodelando estratégias de publicidade, o fim da jornada tradicional do funil e como a IA está por trás de decisões que você nem imagina. Entre os temas abordados no episódio: O surgimento de novos padrões de consumo impulsionados por IA O fim da jornada tradicional do funil de vendas A ascensão das buscas multimodais por imagem, voz e até música O papel dos modelos de linguagem (LLMs) e suas diferenças em relação à busca tradicional Como marcas, veículos e criadores de conteúdo devem se adaptar a esse novo cenário Gustavo também fala sobre ferramentas como Performance Max e Demand Gen, e como elas ajudam empresas grandes ou pequenas, a criar campanhas mais inteligentes e personalizadas com o uso de dados e automação. Com linguagem acessível e exemplos práticos, o episódio é essencial para quem atua em marketing, publicidade, tecnologia ou estratégia digital, e quer entender o impacto real da IA no mercado atual. E tem mais: Prazo para declarar o MEI em 2025 termina em breve; preço dos celulares no Brasil subiu 88% em um ano; Atos abre 20 vagas remotas em TI para PCDs; picadas de escorpião aumentam no Brasil e investimento em IA deve chegar a R$ 13,5 bilhões em 2025. Este podcast foi roteirizado e apresentado por Fernanda Santos e contou com reportagens de Marcelo Fisher, Vinicius Moschen e Nathan Vieira. A trilha sonora é de Guilherme Zomer, a edição de Jully Cruz e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

This episode of the Higher Ed Demand Gen Podcast revisits a webinar on enrollment personalization. The discussion features panelists Allison Turcio, Jamie Brownlee-Turgeon, Angie Cooksy, and Dave Gladson who share their insights on approaching personalization in enrollment marketing communications.   The episode delves into key challenges in enrollment, marketing, and admissions, such as the enrollment cliff, ineffective name buying strategies, launching new academic programs, lack of data for personalization, and staffing and budget limitations.   Panelists explore effective ways to reach prospective students, emphasizing the importance of personalized messaging and relevant content. The discussion also covers strategies for utilizing data to target 1-to-1 communications and creating a sense of personalization at scale.

Text us your thoughts on the episode or the show!The rise of AI tools has dramatically changed the landscape of email marketing and sales outreach, creating both exciting opportunities and significant risks. As Mustafa Saeed, co-founder and CEO of Luella, explains in this eye-opening conversation, many revenue teams are now "scared shitless" about how their reps might abuse these powerful new technologies.When AI-powered automation tools are implemented without proper guardrails, organizations face serious threats to their brand reputation, domain health, and even compliance standing. The problem isn't AI itself, but rather "AI coupled with reckless automation" that floods inboxes with content that lacks genuine value. As email service providers like Google and Microsoft respond with increasingly aggressive spam filters, even legitimate messages from trusted senders are getting caught in the crossfire.The solution isn't abandoning AI but reimagining how we use it. While many AI tools promise to remove humans from the loop, Saeed argues for bringing them back in through thoughtful collaboration between humans and AI agents. This approach combines the best of both worlds—AI's ability to analyze vast datasets and humans' talent for building authentic relationships.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

If you're still asking people to "fill out a form" to book a meeting room—this episode is for you. I'm joined by Miro Miroslavov, CEO and co-founder of OfficeRnD, to talk about why e-commerce is no longer optional for coworking spaces, and how their new Growth Hub is making it easier than ever to meet customer expectations—and convert website visitors into paying members. We cover how consumer expectations have shifted, why friction kills revenue, and how the most successful operators are rethinking their websites and booking flows for today's demand. In this episode, we cover: Why meeting room bookings, day passes, and even small offices need to be available for instant online purchase. The two user personas your coworking website must serve—and how to optimize for both. Why booking friction is leaving money on the table, and how to reduce it. How OfficeRnD's Growth Hub helps operators capture and convert demand in a competitive market. What's changing in demand gen as users move from Google to AI-powered search—and how to stay visible. Miro also shares how operators are already using the Growth Hub to boost bookings and better measure ROI, and what features (like dynamic pricing and deeper CRM integration) are coming next. If your goals include better marketing performance, more bookings, and a more profitable bottom line—you don't want to miss this conversation. Resources Mentioned in this Episode: Miro's LinkedIn profile OfficeRnD website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Text us your thoughts on the episode or the show!Ever wondered why your marketing data isn't delivering the insights you need? The answer lies in what Nicole Alvarez calls "the ugly work" – those essential but unglamorous tasks that create the foundation for beautiful marketing results.In today's episode, Nicole, a Solutions Architect at ClearPivot with a fascinating background in psychology and cognitive science, explains why field audits, permission sets, and process documentation deserve more attention. Drawing from her experience across multiple industries, she reveals how these behind-the-scenes elements enable the exciting, visible outcomes that marketing teams celebrate.We explore a powerful technique for demonstrating the value of data cleanup – building reports with bad data to show stakeholders why investment in data quality matters. When executives see inaccurate reports that don't reflect business reality, they better understand why dedicating resources to "boring" operational work is essential. Whether you're struggling to maintain clean data, communicate the value of operations work to executives, or simply looking to improve your marketing systems, this episode offers practical wisdom from seasoned professionals. Subscribe to OpsCast for more insights on the critical work that happens behind the scenes in successful marketing operations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode of the Higher Ed Demand Gen Podcast, we sit down with Jeff Patterson, Founder and CEO of Gaggle, a prominent figure in higher education, largely due to his popular weekly job postings on LinkedIn.   We'll explore the enduring power of relationships in this field and how the connections you make often become both meaningful and long-lasting.   For those looking to optimize their professional strategies, the discussion delves into how LinkedIn can be leveraged not just for networking, but as a powerful tool for job searching and discovering new opportunities. Moreover, we'll uncover effective job search tactics, including why your LinkedIn profile might be even more critical than your resume.   Finally, for higher ed marketers considering a career shift, the episode sheds light on the potential of transitioning into edtech sales, highlighting how skills in relationship building, active listening, and creative problem-solving are highly transferable and valuable in that space.Connect with Jeff Patterson on Linkedin: https://www.linkedin.com/in/jeffhpatterson/

Text us your thoughts on the episode or the show!Join us as we welcome back Garrath Robinson and first-time guest Sebastian Hidalgo from RevXcel for a deep dive into what it really takes to execute a go-to-market (GTM) strategy effectively today. Spoiler: it's not just about tactics or tools—it's about speed, trust, and team unity.Garrath and Sebastian challenge the old playbook of siloed teams and rigid strategies, and instead offer practical insights into how GTM execution needs to evolve to match buyer behavior and internal team dynamics. From sales being the true face of the brand to using frameworks like STRIKE and SWAT to stay agile, this conversation is packed with hard-earned lessons and bold takes.

Ready to navigate the AI revolution in higher education marketing? This episode dives deep into how institutions are leveraging artificial intelligence to connect with students, streamline operations, and stay ahead of the curve.We explore Arizona State University's innovative approach, uncovering how their AI Innovation Challenge sparked campus-wide adoption and yielded tangible results. Learn how fostering a culture of experimentation and responsible implementation can transform your institution's marketing efforts.Discover practical AI applications you can implement today, from crafting compelling content with AI assistance to building intelligent bots that enhance communication and brand consistency. We'll also highlight the power of community and knowledge sharing, showcasing how the AI Beacon Network is empowering higher ed marketers across the country.Connect with Tina Miller on Linkedin: https://www.linkedin.com/in/tinamiller3/

Episode SummaryIn this special in-person episode of OnBase, host Chris Moody joins Davis Potter live from Austin, Texas, for a candid deep-dive into the evolution of account-based marketing. Davis draws on his experience across enterprise giants and nimble startups to unpack the real differences between demand gen and ABM—and why most companies are stuck in the middle.Together, they dissect the pitfalls of outdated ABM models, the importance of unifying go-to-market teams, and the need for signal-based measurement over legacy lead scoring. Davis explains the “account-based arrow,” ForgeX's new data model, and shares practical tips for aligning product marketing with ABM functions for retention and growth. Whether you're a team of one or leading a global strategy, this episode is packed with insights you can act on immediately.Key TakeawaysABM vs. Demand Gen: True ABM is more than just targeted demand generation; it requires a unified approach across sales and marketing.  Strategic ABM Implementation: Organizations should tailor their ABM strategy to their specific needs, considering factors like deal size and resources.  Measurement and Reporting: Effective ABM measurement involves tracking various metrics, including account engagement and pipeline progression, and requires a unified data model.  Cross-Functional Alignment: Alignment between ABM teams and other functions, such as product marketing, is crucial for success.  Evolving ABM: ABM is not static; it requires continuous evolution and adaptation to changing market dynamics and organizational needs.  Quotes“If you're just building lists off third-party intent and running ads, you're not doing ABM—you're just doing better DemandGen.”“Product marketing is not optional in an ABM strategy—it's foundational. They understand the customer better than anyone.”Best Moments 00:09-00:20 – Davis Potter's background and journey to 4Gex.  04:45-05:00 – The importance of aligning go-to-market strategy with business goals.  06:29-07:00 – Transitioning from demand generation to account-based marketing.  10:50-12:00 – The double funnel approach to measuring ABM success.  25:30-26:00 – The challenges of ABM benchmarks and data interpretation.  33:00-34:00 – The critical role of product marketing in ABM. Recommended resources:Newsletter:⁠ABM Tactics LinkedIn newsletter⁠ – Tactical, real-world GTM advice from the trenchesCertifications:⁠New ABM Certification Program⁠ by Demandbase in Partnership with ForgeXB2B Leaders to follow⁠Akriti Gupta⁠, Director of Marketing at LinkedIn  ⁠Désirée Daniels⁠, Retail Industry & ABM Marketing at LinkedInAbout the GuestDavis Potter is the Co-Founder of ForgeX, a firm dedicated to modernizing account-based go-to-market strategies through research-backed insights and scalable methodologies. With experience launching ABM programs at organizations like Google Cloud and Scale AI, Davis brings a rare blend of enterprise sophistication and startup agility. His unique journey—spanning billion-dollar enterprises and high-growth tech companies—has equipped him with a comprehensive view of ABM's past, present, and future.Davis is passionate about aligning sales, marketing, and product teams around unified goals and measurement systems. He frequently speaks on evolving ABM frameworks, first-party data strategies, and the shift from vanity metrics to actionable signals. Davis also co-leads the ForgeX and Demandbase certification program, shaping the next generation of account-based marketers.⁠Connect with Davis⁠.

Text us your thoughts on the episode or the show!Feeling swamped by marketing operations busy work?AI-powered automation can help you reclaim your time — but knowing what's real versus hype isn't easy.In this episode, Tarun Arora, a marketing tech veteran and founder of RevCrew, explains how AI goes beyond traditional rule-based automation by handling tasks that require human judgment. He shares how "agentic AI" systems act like virtual team members — making decisions, managing your tools, and only checking in when needed.You'll hear real-world examples, from inbox management and campaign optimization to audience selection, showing how AI can eliminate busy work and free you up for more strategic projects.Tarun also offers practical advice on where to start: focus on your biggest needs first, test real use cases, and remember — this is just mile one.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Steve Voith, VP of Revenue Marketing at Kyriba, joins Evan and Steph to talk about his career journey in Demand Generation. Steve discusses his journey from a novice marketer to a seasoned professional, sharing critical insights into the evolution of demand generation and the significant impacts of various learning experiences throughout his professional life. As Steve dives deep into his career milestones, he emphasizes the importance of adaptability and leveraging technology to stay ahead in the fast-paced marketing industry.A pioneer of the Demand Gen title, Steve focuses on the technological advancements in CRM systems and how they redefined lead management and marketing strategies, as well as challenges and opportunities that come with being a demand generation leader in diverse environments, from working in-house to consulting with agencies. Steve highlights the changes in marketing technologies, the need for effective communication strategies, and the importance of using data to drive business decisionsEpisode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Steve VoithConnect with the hosts:Evan HughesSteph Crugnola

Unlock Student Engagement: Mastering Accessibility and Email Marketing in Higher EdWe explore the transformative power of accessibility and the strategic finesse of email marketing, with a focus on real-world applications and tangible results.Jonathan Blundell shares his personal journey, highlighting the pivotal moment they recognized accessibility as not just a requirement, but a moral imperative. Discover how to build a team culture that champions inclusivity and partners with vendors who share your vision.We dissect the evolution of their institution's email marketing strategy, from basic newsletters to sophisticated, segmented campaigns that drive enrollment. Learn how to craft email journeys that nurture prospective students, delivering the right message at the right time. We'll unpack the secrets behind their impressive conversion rates and the simple tweaks that doubled their click-through rates.Connect with Jonathan Blundell on Linkedin: https://www.linkedin.com/in/jdblundell/

Text us your thoughts on the episode or the show!When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content production.Satej shares how his "pet project" evolved into a platform that now helps performance marketers and creative teams work more efficiently together. We unpack the fundamental tension between creative expression and performance optimization - a struggle familiar to anyone who's tried balancing brand guidelines with marketing results.The most fascinating insights come when we discuss what makes creative content perform well. While marketers claim to be data-driven, few have systematically analyzed which creative elements drive results. Should your logo be larger in awareness campaigns? Does showing a product outside its packaging perform better than inside? Most decisions rely on gut feelings rather than data. Rocketium changes this by extracting creative attributes and correlating them with performance metrics to identify winning patterns.For organizations producing high volumes of content (2,000+ pieces monthly) with substantial teams (10+ members) and significant ad spend ($5-10M minimum), Creative Ops solutions offer a way to eliminate repetitive tasks and focus on strategic decisions. Satej emphasizes that technology alone isn't enough - implementing these solutions requires a cultural shift toward data-informed decision-making while still respecting creative expertise.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode of Full-Funnel Live, Vlad and Andrei break down how sales can stop blaming marketing for a lack of awareness and inbound pipeline, and take an active role.

Text us your thoughts on the episode or the show!What does it take to elevate marketing operations from a technical support function to a strategic business driver? AJ Driscoll reveals how understanding product marketing fundamentals transformed his career trajectory from system administrator to co-leader of an entire marketing department.The journey begins with a data-driven approach to validating and refining ideal customer profiles (ICPs). Rather than accepting conventional wisdom about target markets, AJ demonstrates how combining quantitative analysis with qualitative research creates powerful insights that sales teams can actually use. He walks us through his methodology for evaluating historical win rates, customer demographics, and industry trends to identify where businesses should focus their efforts.Most remarkably, AJ shares his unique philosophy on cross-functional collaboration. "My job is to help other people be better at their jobs," he explains, detailing how this service-oriented mindset helped him build relationships throughout his organizations. From creating automated alerts for sales teams to designing ROI tracking systems with finance, these collaborative efforts eventually earned him company-wide recognition typically reserved for top salespeople.For marketing operations professionals looking to expand their impact, AJ offers practical advice on developing business intelligence skills and becoming industry experts. He shares how new AI tools have accelerated the research process, allowing ops professionals to quickly gain domain knowledge that enhances their strategic contributions. The combination of technical expertise, product marketing understanding, and collaborative spirit creates the foundation for a marketing operations professional who can truly drive business success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting.Drawing from 20 years of executive leadership experience spanning sales and entrepreneurship, Eric offers a refreshingly practical perspective on how marketing teams can build trust in their data and storytelling. Rather than attempting to fix all data quality issues before beginning reporting initiatives, he advocates starting small with specific reports that deliver meaningful insights. This approach allows teams to identify which data elements need fixing while simultaneously delivering value.The conversation explores how marketing operations teams can effectively normalize data across systems, enabling consistent reporting even as organizations migrate between platforms or evolve their naming conventions. Eric shares a striking example where analysis of 1,800 job titles revealed that 80% were unique variations of essentially the same titles—a common challenge that undermines segmentation and reporting efforts.The episode also examines how AI is revolutionizing marketing operations. While AI tools may struggle with complex calculations, they excel at transforming buyer journey data with thousands of touchpoints into credible stories. Organizations embracing these capabilities are gaining significant efficiency advantages, with SDRs able to cover 20% more accounts and marketing teams generating insights faster than competitors.Whether you're a marketing operations professional struggling to build reporting credibility or a CMO needing to better demonstrate your team's impact, this conversation provides actionable guidance for taming your data dumpster fire and transforming it into powerful, trusted insights that drive business decisions. Connect with Eric Westerkamp on LinkedIn or visit calibermind.com to learn more about building marketing data you can trust.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen share their insights on the shift from Video Action Campaigns to Demand Gen. They also talk about the penalties from Google for marketers using misleading landing pages. Learn more about the Google Ads updates and how you can prepare as a marketer, watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / Colby Doyle: / Glen Wilson: / Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:

Join us for an enlightening conversation with Paul Schantz, a seasoned IT leader at California State University, Northridge (CSUN), as we delve into the critical intersections of accessibility, technology, and student success in today's higher education landscape. This episode unpacks the upcoming ADA compliance deadline, CSUN's proactive approach to digital accessibility, and the transformative potential of AI.Discover how institutions are preparing for the 2026 ADA deadline, ensuring all digital content adheres to WCAG 2.1 AA guidelines. Learn about CSUN's robust procurement process, designed to guarantee that all technology meets rigorous accessibility standards, and how they partner with vendors to drive inclusive solutions.We also explore the burgeoning role of AI in higher education, focusing on its potential to enhance student engagement and data analysis. Paul shares insights into CSUN's AI task force, highlighting how AI tools can be leveraged to improve retention, graduation rates, and overall student experience.Connect with Paul Schantz on Linkedin: https://www.linkedin.com/in/paulschantz/

Text us your thoughts on the episode or the show!What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data.Starting with his unconventional path from English major to data analytics leader, Jeremy shares the pivotal moments that shaped his understanding of how organizations can build comprehensive customer views. He breaks down complex concepts like identity graphs, customer data platforms, and the technical challenges of defining seemingly simple terms like "customer." Through real-world examples from his experience implementing enterprise-wide customer data hubs, Jeremy illustrates how companies struggle with and ultimately solve the puzzle of connecting fragmented customer information.Looking toward the future, Jeremy identifies emerging trends that will reshape how organizations manage and leverage identity—from AI-driven audiences and synthetic data to retail media networks and data collaboration through clean rooms. Whether you're a marketing operations professional trying to implement a CDP or a business leader trying to understand the strategic value of your first-party data, this episode offers crucial insights into one of marketing's most foundational yet complex challenges.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

The Strategic Evolution of Higher Ed Marketing: From Cost to InvestmentJoin us for a fascinating conversation with a seasoned higher education veteran, whose 40-year career mirrors the evolution of marketing in academia, Terry Flannery!This episode delves into the critical shift from viewing marketing as a mere expense to recognizing its strategic importance as a driver of institutional success.Discover how marketing has moved from the periphery to the core of university strategy, and learn why a cabinet-level leader should ideally oversee this vital function. We explore the essential reframing of marketing as an investment, akin to endowments or infrastructure, demanding upfront commitment but promising substantial returns.Connect with Terry on Linkedin: https://www.linkedin.com/in/teresa-flannery-ph-d-2860b428/

Join us in this episode as we speak with Valerie Kelly, a marketing leader who's tackling the challenges and triumphs of higher education marketing as a one person marketing leader.Discover what it's like to be a one-person marketing team within a university college, and how to effectively drive engagement and visibility.Valerie shares her experiences in transitioning from the nonprofit sector to higher education, and the unique challenges of managing a broad range of marketing responsibilities.Learn how she's leveraging storytelling to highlight student and faculty successes, and the strategic shift from print to digital marketing they've undertaken at Sacramento State College of Business.Connect with Valerie on Linkedin: https://www.linkedin.com/in/vjkelly/

Text us your thoughts on the episode or the show!The modern job hunt is broken—but Ryan Murphy, Managing Partner at UpfrontOps, has cracked the code. After being forced to resign from his position during a cross-country move, Ryan found himself frantically applying to hundreds of jobs with zero responses. Through experimentation and insight from HR professionals, he developed a revolutionary approach that transformed his results from 0% to a 50% interview rate.He reveals why most job seekers fail before they begin. Your resume likely scores terribly with Applicant Tracking Systems (ATS), the digital gatekeepers rejecting your applications before human eyes ever see them. The solution isn't just tweaking your resume—it's understanding the psychology of hiring managers and the hidden mechanics of job platforms like LinkedIn. Ryan shares the exact strategy for optimizing your resume for ATS using JobScan.co, how to craft personalized connection messages that bypass premium LinkedIn requirements, and the precise phrase to use in interviews to discover a position's true salary range before revealing your expectations.Ready to transform your job search? Whether you're currently looking or preparing for future opportunities in marketing operations, these battle-tested techniques will give you a significant advantage in a competitive market. Connect with Ryan at UpfrontOps.com to learn more and access templates that have helped professionals secure immediate salary increases and land roles they love.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

This week on Marketing O'Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/

How can you prepare your startup for success before hiring a Head of Demand Generation?In this episode, I sat down with Anthony Enrico, Founder and CEO of Lean Scale, to discuss the crucial steps that startups and scale-ups must take before hiring a Head or VP of Demand Generation. Anthony shares his expertise on why many companies make the mistake of rushing into this decision without the right foundation, often leading to failure.Anthony explains that before bringing on a Demand Gen leader, companies need to establish a proven sales process, which ensures alignment between sales and marketing efforts. Strong product positioning is also key, as it helps the company communicate its value effectively. Additionally, building robust content operations, understanding your ideal customer profile (ICP) and personas, and having a well-structured tech stack are all essential for creating the right environment for demand generation to thrive.In this episode, we cover:Why laying the groundwork before hiring a Demand Gen leader is crucial for successHow establishing a sales process and developing clear product positioning set the foundation for growthWhy understanding your ICP and building solid content operations ensures scalable successAnthony's advice on the importance of consistent, quality efforts and relationship-building for long-term growthIf you're looking to effectively scale your business, this episode is packed with actionable insights that you won't want to miss!

Are you a higher ed marketer struggling to keep up with the ever-evolving world of social media? This episode offers valuable insights and practical strategies for navigating the challenges and maximizing your impact. We delve into the crucial role of social media in building brand reputation and fostering authentic community engagement.Discover why organic social media is far from dead and how it can work in harmony with paid campaigns. We discuss the need to elevate the social media manager role within institutions, advocating for dedicated expertise and strategic thinking rather than treating it as an afterthought.Learn how to build a collaborative team, even without direct reports, by leading with influence and fostering strong relationships across campus. We also explore effective strategies for managing content requests and providing constructive feedback to colleagues.Plus, we emphasize the importance of creating shareable content that transcends platforms, focusing on engagement as a key metric, and establishing long-term goals to guide your social media efforts. https://www.josieahlquist.com/digital-community-building-cohort/Connect with Jenny Li Fowler on Linkedin:https://www.linkedin.com/in/jennylifowler/

In this episode, Mallory and higher ed expert Gil Rogers dive into one of the biggest recent headlines in education technology—the merger of Gravity, Ivy.ai, and Ocelot. They break down why AI-powered chatbots are no longer standalone game-changers, what this consolidation means for institutions, and how next-gen CRMs are reshaping the student experience. If you want to stay ahead of the curve in AI for higher ed, this is an episode you won't want to miss.Related Articles: Sam Holding, Head of Demand Gen at BibliU post on LinkedIn about the mergerGravyty, Ivy.ai, and Ocelot Merger Announcement - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Text us your thoughts on the episode or the show!Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribution: UTM parameters and proper data governance.We explore the real challenges marketing ops professionals face in implementing consistent UTM parameters across global organizations. Dan shares practical insights on how to transform your approach from the ubiquitous "UTM spreadsheet" to more robust systems that enforce taxonomies and ensure data quality. His advice comes with empathy for the marketing ops professionals caught between demanding VPs and busy campaign managers who "just want to get their job done."Whether you're struggling with attribution models, considering a CDP, or simply trying to bring order to chaotic UTM parameters, this episode offers practical wisdom from someone who's seen it all. Dan's parting advice? Start with a spreadsheet to solve 85% of the problem, then iterate until you're ready for specialized tools. It's a refreshing reminder that sometimes the simplest solutions lay the groundwork for sophisticated attribution strategies.Ready to bring order to your marketing attribution? Listen now and discover the power of proper data governance.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

In this episode of Fullfunnel Live, we talked about how to handle leadership objections about demand gen & ABM.

Text us your thoughts on the episode or the show!The landscape of video production has undergone a seismic shift over the past decade. What was once a straightforward process of creating a single, polished piece of content has evolved into a complex ecosystem where every production must function across multiple platforms while maintaining its emotional impact.In our conversation with Christian Schu and David Siciliano, two veteran video producers working with major brands across continents, we explore how the fundamentals of video marketing have transformed. Christian, who creates content for high-end audio brands like Focal, Naim, and Bang & Olufsen, and David, who manages production for everything from performance marketing to major brand campaigns, share their perspectives on what makes modern video content effective.The most surprising revelation? Today's successful video producers think of themselves primarily as marketers rather than filmmakers. Both guests describe at length how understanding marketing strategy, target audiences, and desired outcomes has become essential to their work. As David puts it, "Your marketing budget is your video budget" – highlighting how completely these disciplines have merged. Christian adds that while technical aspects matter, ultimately "the product doesn't matter – it must be good, but anything besides that is only emotion."Whether you're a marketing professional collaborating with video teams or simply curious about how modern video content comes together, this episode offers valuable insights into the evolving relationship between storytelling, marketing strategy, and technical production. Listen now to discover why emotion trumps features and how your marketing content can benefit from a filmmaker's perspective.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Are you wondering how to build a high-impact demand gen strategy for B2B SaaS? In this episode of the Grow Your B2B SaaS Podcast, host Joran talks with Clark Barron, CEO of Ronin, a cybersecurity marketing agency, and co-host of the Late Stage Demand podcast. They discuss demand generation, brand building, and how marketing strategies compare to cybersecurity tactics. Clark shares his views on the changing role of demand generation in B2B SaaS, common mistakes in growth strategies, and why knowing your audience is key.Key Timecodes(0:43) - Guest intro: Clark Barron, CEO of Ronin and co-host of Late Stage Demand podcast(1:31) - Cybersecurity marketing parallels with cyber attacks(3:13) - Challenges in cybersecurity marketing with email tactics(4:05) - Effective marketing experiments in cybersecurity(4:27) - Explaining demand generation and its misconceptions(5:52) - Misnomer of marketing generating demand(7:25) - Different definitions of demand generation(9:04) - Challenges in quantifying effectiveness in B2B marketing(13:09) - Importance of qualitative research in understanding audience(15:11) - Implementing demand generation successfully(18:41) - Experimenting with channels and content(21:23) - Brand vs. demand debate in marketing(25:02) - VC-backed vs. bootstrapped companies in marketing approaches(30:21) - Hockey Stack Tesla giveaway case study(34:38) - Advice for SaaS founders at 10K MRR and scaling to 10M ARR

Are silos hindering your higher ed marketing efforts? Do you want to maximize your impact and drive enrollment? This episode is a must-listen for higher ed marketers seeking practical strategies and actionable insights.We dive into the importance of breaking down departmental silos and fostering stronger collaboration across campus. Learn how data-driven decision-making can transform your marketing strategies, allowing you to pinpoint areas for improvement and allocate resources effectively.Discover how to focus your efforts on institutional priorities like enrollment, advancement, and reputation, and why building strong relationships with colleagues is essential for success. We also explore the critical role of marketing at the cabinet level and how a strategic marketing presence can influence key institutional decisions.Plus, we emphasize the importance of treating your website as your most valuable admissions tool, optimizing it to attract and engage prospective students.Connect with Shane Baglini on Linkedin: https://www.linkedin.com/in/shanebaglini/

Text us your thoughts on the episode or the show!In a dynamic exploration of the intersection between sales and marketing operations, we dive deep into the journey of Kanwal Ibrahim, a seasoned Marketing Operations Manager at OffSec. Her background in sales armed her with unique insights that many marketing professionals may overlook. Kanwal shares pivotal lessons she learned as she transitioned into operations, emphasizing the importance of understanding the sales funnel and the customer journey.Listeners will discover how data transparency informs better strategic decisions, highlighting the vital connection between sales and marketing. With her experience, Kanwal illustrates the necessity of fostering collaborative relationships across teams, ensuring effective communication that leads to aligned objectives. By unpacking her approach to process optimization and structure, Kanwal offers a roadmap for those aiming to enhance their marketing efforts.Moreover, she illustrates the significance of being open to feedback, a lesson that transcends the boundaries of sales and marketing. Whether navigating through CRM systems or understanding metrics, her perspective serves as a guide to help listeners refine their operations strategy. This episode is a must-listen for professionals at all levels looking to bridge the gap between sales and marketing operations. Share your thoughts with us on social media or subscribe for more insider insights!Connect with Kanwal Ibrahim on LinkedIn hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

“Identify the things that are eating away at people's time to do the jobs that they are getting paid to do,” says Josh Carter, Senior Director of Demand Generation at PavilionIn this episode of The Content Cocktail Hour, Josh Carter, Senior Director of Demand Generation at Pavilion, explores the unique challenges of marketing a professional membership community. Josh shares how Pavilion approaches demand generation differently than traditional B2B companies, why referrals are their most powerful growth engine, and how AI is transforming both internal efficiency and the buyer experience. He also explains the crucial role of a brand in long-term marketing success and why companies need to rethink how they leverage AI in their content strategies.In this episode, you'll learn:Why referrals drive 60-70% of Pavilion's new memberships - and how they activate that channelHow AI is helping sales teams personalize outreach and improve conversion ratesThe role of brand investment in building long-term demand and trustResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Josh on LinkedIn: https://www.linkedin.com/in/joshcarter1116Explore Pavilion: https://www.joinpavilion.com/2024 B2B Buying Disconnect Report by TrustRadius and Pavilion: https://www.joinpavilion.com/resource/trustradius-2024-b2b-buying-disconnect-reportTimestamps:(00:00) Intro(02:00) Understanding Pavilion's unique DemandGen approach(04:06) The role of AI in Pavilion's sales process(04:57) Optimizing the sales funnel with AI(06:02) Leveraging AI for personalized marketing(15:17) Building a centralized AI knowledge repository(17:29) Balancing AI and brand authenticity(21:55) The importance of brand in B2B marketing

Text us your thoughts on the episode or the show!Join us for an enlightening conversation with Anna Tumanova, the Events Marketing Lead at Gorgias, as we unravel the complexities of managing large-scale events. With her impressive track record of orchestrating over a thousand events, Anna offers a unique perspective on how to elevate brand presence through strategic event marketing. From the grandeur of Gorgias Connect to small-scale dinners designed to test new markets, Anna reveals the secrets behind Gorgias's diverse event portfolio and their pivotal role in market expansion.Explore the meticulous details that go into making each event a success, from choosing the perfect venue in an unfamiliar city to the surprising impact of comfortable flooring on booth foot traffic. Anna shares her insights on how the goals of these events—be it lead generation, customer engagement, or brand enhancement—have evolved over time. Discover the financial wizardry behind budget allocations and how Gorgias tailors events to cater to various stakeholders, ensuring not just customer acquisition but also solidifying existing relationships.Peek behind the curtain to see how Anna and her team keep their event operations seamless and efficient. Learn about their process of using dedicated Slack channels for event requests, Asana for logistical management, and how tools like HubSpot and lemlist optimize marketing operations. This episode is a treasure trove of insights for marketing and MarTech professionals eager to automate and personalize event communications, drive engagement, and precisely measure success. Anna's expertise is sure to inspire and equip you with strategies to take your event marketing to the next level.RSVP for Anna's upcoming webinar series hereFind Anna on LinkedIn hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX..

Text us your thoughts on the episode or the show!Unlock the secrets of harnessing energy for personal and professional success with our special guest, Carrie Fabris, founder and Chief Reframer of CareerFrame. Together, we redefine the concept of Return on Energy (ROE), offering a fresh perspective on how to evaluate the energy we invest in our daily tasks. Discover Carrie's insightful four-step approach to ROE, which will help you verify feelings, pinpoint impact, balance costs, and make decisive actions about whether to continue or drop certain tasks. By embracing tools like Clifton StrengthsFinder and Myers-Briggs, Carrie highlights the profound effect energy levels can have on decision-making and team dynamics.Shift your focus away from immediate satisfaction toward long-term achievements. Through engaging discussions, we explore the growth mindset, resilience, and courage required to tackle tasks that demand energy without quick rewards. Our conversation delves into the cultural penchant for instant gratification and offers strategies to maintain focus on long-term objectives. Learn how the RPM framework—result, purpose, and massive action—can guide you toward patience and steady advancement, ensuring your energy is well-invested for future gains.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Demand Gen Placement Controls & More Digital Marketing News | Marketing Marketing O'Clock | Episode 368 This week on Marketing O'Clock, Google Ads is giving advertisers more control over Demand Gen placements. Microsoft is making a good Impression (based remarketing) with a list of new announcements. The size of a new AI Overview feature pales in comparison to what we've seen in the past. Plus, in a shocking turn of events, Google's Ad revenue is up! Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/

This isn't your typical Marketing Trends interview. In this special episode, host Jeremy Bergeron is officially passing the mic to Stephanie Postles, the founder and CEO of Mission.org. Stephanie, an experienced host and executive, shares her vision for the future of the show — emphasizing the importance of scrappy, authentic marketing stories and the impact of AI on cross-functional teams. We're also covering the convergence of B2B and B2C marketing, the decline of influencer marketing, and the need for genuine thought leadership. Tune in to reflect on Jeremy's four-year journey as the host of Marketing Trends, find out what new and exciting role he will be stepping into, and hear exactly what Stephanie has in mind for the future of Marketing Trends.Key Moments: 00:00 Welcome to Marketing Trends01:11 Introducing Stephanie Postles02:45 Passing the Mic: Reflections and Excitement04:45 The Origin of Marketing Trends10:05 Looking Ahead: AI and Cross-Functional Collaboration15:50 Future of Marketing: Authenticity Over Influencers18:20 Exciting Guests and Future Plans19:36 Farewell and New Beginnings Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.