Podcasts about demand gen

Jeremy Packee and Emily Anderson break down April's biggest paid media updates, including Google's aggressive AI Max expansion across Search and Shopping campaigns, Microsoft launching AI Max for Search, and OpenAI officially entering the ad platform space with self-serve ChatGPT ads and CPC bidding. They also discuss Google's new AI-powered qualified call lead tracking, Meta opening AI connectors for advertisers, and the growing shift toward conversational and visual search experiences. The episode explores how AI-generated ad copy, automation-heavy campaign types, and intent-based targeting are changing the way advertisers think about performance media strategy. While these tools continue evolving rapidly, the hosts emphasize the importance of testing carefully and maintaining strong human oversight. Episode Highlights Biggest Shift Google officially replacing Dynamic Search Ads with AI Max marks another major step toward keywordless and AI-driven campaign management across Search and Shopping. Biggest Platform Signal OpenAI launching self-serve ChatGPT ads with CPC bidding signals that conversational AI platforms are rapidly becoming legitimate advertising channels. New Feature to Test Google's AI-powered qualified call lead tracking could provide advertisers with more meaningful phone call conversion data without relying entirely on third-party tools. Control Upgrade Google's new AI Brief controls for AI Max campaigns give advertisers more influence over messaging, audience direction, and search matching through natural language prompts. Creative Reality Check AI-generated ad copy and creative tools continue improving quickly, but Jeremy and Emily caution that brands still risk losing differentiation if everyone relies too heavily on the same automation systems. Other Platform Updates • Microsoft launched AI Max for Search campaigns • Google introduced real-time policy reviews for Responsive Search Ads • Reddit expanded Reminder Ads globally for all advertisers • TikTok added more Smart+ campaign controls and expanded Symphony AI creative tools • Demand Gen added view-through conversion optimization and Commerce Media Suite support • OpenAI released GPT-5.5 and ChatGPT Images 2.0 • Anthropic launched Claude Opus 4.7 and Claude Design • Meta expanded its AI business assistant and introduced Ads AI connectors in open beta • Google updated Ads data controls and added new experiment auto-apply settings • Microsoft added landing page reporting for Performance Max campaigns • eMarketer projects Meta could surpass Google in digital ad revenue by the end of 2026 Final Take AI is no longer just assisting campaign management, it's actively reshaping how advertising platforms operate. But as automation expands across search, creative, targeting, and reporting, the competitive advantage still comes from strategy, testing, and knowing when human judgment matters most.   Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from April

Text us your thoughts on the episode or the show!For years, the hard part of ops work was building the technology. Now the tech is getting easier while the people and process side is getting harder. So why are so many organizations still stuck debating AI instead of activating it?In this episode, host Michael Hartmann sits down with Andrea Tarrell, President of the Tech Services line at Trilliad and CEO of Sercante. Together, they discussed the human side of change in the AI world with speed, trust, risk tolerance, and the trade-offs GTM teams are making right now.In this episode:Why the technology got easier, but the people and process side got harderHow much of AI adoption is really a trust and change management problem, not a tech oneFear of job replacement vs. plain organizational inertiaAI may not replace your job, but someone using it well may outperform someone who refuses to adaptSolving the tension between "move faster with AI" and "watch out for the risks."What companies get wrong about risk management and tolerance for risk in the AI worldWhy old governance frameworks may not fit a world of fast experimentationAnd a lot more...Whether you lead an ops team or sit inside one, this is a timely conversation about innovation, speed, governance, and practical business reality.If you enjoyed this episode, subscribe, leave a review, and share it with someone in the ops community who would find it valuable.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Ein hoher Impression Share fühlt sich erstmal gut an. Du siehst: Deine Anzeigen werden bei vielen möglichen Suchanfragen ausgespielt. Doch dann kommt die gefährliche Schlussfolgerung: Mehr geht nicht. Genau das stimmt oft nicht. Denn der Impression Share zeigt dir nur, wie viel du von deinen aktuellen Kampagneneinstellungen erreichst. Nicht, wie groß dein echter Markt ist. ---- Was Impression Share wirklich bedeutet Der Anteil an möglichen Impressionen zeigt, bei welchem Anteil der möglichen Einblendungen deine Anzeigen ausgespielt wurden. Aber dieser Wert bezieht sich immer auf: - deine eingebuchten Keywords - deine Keyword-Optionen - deine Zielregion - deine Zielgruppen - deine Ausschlüsse - deine aktuelle Kampagnenstruktur Das bedeutet: Ein hoher Impression Share kann stark aussehen, obwohl du nur einen kleinen Ausschnitt des Marktes bearbeitest. ---- Warum der Wert trügen kann Wenn du wenige exakt passende Keywords nutzt, erreichst du schnell einen hohen Impression Share. Das sieht nach Marktführerschaft aus. Ist aber oft nur ein kleiner Teich. Wenn du dagegen weitgehend passende Keywords nutzt, ist der Impression Share oft niedriger, weil Google viel breiter ausliefern kann. Der Wert sagt also nicht automatisch: - dein Markt ist ausgeschöpft - deine Zielgruppe ist erreicht - dein Wachstum ist vorbei - mehr Nachfrage gibt es nicht Er sagt nur: Du erreichst einen bestimmten Anteil deiner aktuellen Suchstrategie. ---- Bottom Funnel ist gut, aber begrenzt Viele Kampagnen starten ganz unten im Funnel. Dort suchen Menschen schon sehr konkret nach einer Lösung. Beispiele: - jemand kennt den Fachbegriff - jemand sucht direkt nach einem Anbieter - jemand sucht nach deiner Marke - jemand ist kurz vor der Kaufentscheidung Diese Nutzer sind wertvoll. Aber es sind nicht viele. Deshalb ist der Impression Share dort oft schnell hoch. Das Problem: Du kannst damit nicht unbegrenzt skalieren. ---- Warum Brand-Kampagnen nicht dein Wachstum lösen Brand-Kampagnen sehen fast immer stark aus. Sie sind günstig, konvertieren gut und haben häufig einen hohen Umsatzanteil. Aber sie erreichen nur Menschen, die dich bereits kennen. Deshalb kannst du eine Brand-Kampagne nicht einfach skalieren. Wenn mehr Menschen nach deiner Marke suchen sollen, musst du weiter oben im Funnel sichtbar werden. Nicht unten. ---- Wo echtes Wachstum entsteht Viele potenzielle Kunden suchen nicht nach deinem Fachbegriff. Sie suchen nach ihrem Problem. Beispiele: - jemand sucht nach Steuern sparen, kennt aber keine Holdingstruktur - jemand sucht nach Bauch straffen, kennt aber den Begriff Bauchdeckenstraffung nicht - jemand sucht nach Mitarbeiter finden, kennt aber keine Recruiting-Methode - jemand sucht nach mehr Anfragen, kennt aber noch keine Google-Ads-Strategie Genau dort liegt Wachstum. Nicht nur bei den Menschen, die schon deine Lösung kennen. Sondern bei denen, die erst ihr Problem beschreiben. ---- Wie du den Funnel nach oben öffnest Du kannst Wachstum erschließen, indem du breiter denkst. Mögliche Hebel: - Problembegriffe testen - Wortgruppe statt nur exakt passend nutzen - weitgehend passend kontrolliert testen - Suchbegriffe konsequent auswerten - Ausschlusslisten sauber pflegen - Kundenlisten hochladen - Zielgruppeninformationen nutzen - Demografie und Interessen prüfen - Kampagnentypen wie Demand Gen nur mit sauberer Grundlage testen Wichtig: Je weiter du nach oben im Funnel gehst, desto mehr Pflege brauchst du. Mehr Reichweite bedeutet auch mehr Streuung. ---- Wann du unten bleiben solltest Nicht jedes Konto sollte sofort in den Mid Funnel oder Top Funnel gehen. Wenn dein Budget klein ist, kann der Bottom Funnel vollkommen ausreichend sein. Zum Beispiel bei wenigen hundert Euro oder 1.000 bis 2.000 Euro Monatsbudget. Dann ist Fokus oft besser als Ausweitung. Wenn du aber mehr Budget, mehr Volumen und mehr Wachstum willst, musst du prüfen, ob du nur den unteren Teil des Marktes bearbeitest. ----

2026 ist das Jahr, in dem AI im E-Commerce vom Buzzword zum echten Wettbewerbsvorteil wird, aber nur für die Shops, die wissen, an welchen Stellen sie wirklich einen Hebel hat. In diesem Vortrag zeigt Dr. Sebastian Decker, wie Onlineshops einen AI-gestützten Stack aus Google Full-Funnel-Kampagnen, intelligenten Funnels und Offerpages aufbauen, der bei niedrigen CPCs gleichzeitig AOVs deutlich erhöht und Conversion-Rates planbar nach oben zieht. Das Ergebnis: ein besserer ROAS und POAS, und das nicht nur über PMax, sondern auch über YouTube- und Display-Kampagnen für Onlineshops. Grundlage ist die Erfahrung aus über 300 Shop-Projekten und Multimillionen € an monatlichem Adspend bei EVOLVE Digital. Du bekommst kein theoretisches Modell, sondern konkrete Frameworks: Wie du Demand Gen vom Test- zum Profit-Channel entwickelst, wie du informative Keywords mit 8 %+ CVR und 5er-ROAS erschließt und wie du den Traffic auf eine hochkonvertierende Landingpage führst, mit der du deinen aktuellen AOV um 30 bis 100 % und deine Conversion Rate um bis zu 100 % schlagen kannst. Folgendes hast Du nach dem Webinar gelernt: - Wie du als Onlineshop Google zum größten Neukundenakquisitionskanal machst und damit Meta schlägst - Welche Landingpage- und Offerpage-Typen für deine Branche funktionieren - Wo AI in der Konzeption von Angeboten, Offerpages und Funnels einen 5–10x Speed-Vorteil bringt — und wo sie Conversion zerstört - Wie du Angebote psychologisch so konstruierst, dass AOV, CVR und DB2 in deinem Shop gleichzeitig steigen - Welches Setup aus Kampagnen, Angeboten und Landingpages bei 4–5-stelligen Tages-Adspends stabil skalieren Zielgruppe: - Onlinehändler und D2C-Brands zwischen 1 – 30 Mio. EUR Jahresumsatz - Brands, die 10.000 EUR und mehr monatlichen AdSpend bei Meta haben und unabhängiger von Meta sein wollen

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

This week on Marketing O'Clock: OpenAI says that if your conversion tracking is set up in ChatGPT by June 1, you can get early access to conversion optimized campaigns by June 5. Plus, in Google news, Display Network is moving to Demand Gen and they announced “New Prospects Mode.”Visit us at - https://marketingoclock.com/

Text us your thoughts on the episode or the show!Today, most teams aren't just struggling to build their AI strategies. The real struggle begins when they try to execute their strategies. In this episode of Ops Cast, host Michael Hartmann sits down with David York, Chief AI and Innovation Officer at Helix CXM, to get practical answers about what it really takes for GTM organizations to move from talking about AI to operationalizing it.David has spent years working at the intersection of marketing operations, RevOps, automation, and AI transformation. Together, he and Michael discovered an uncomfortable truth about how most teams are already overwhelmed by manual work, fragmented processes, shadow systems, and operational debt. Piling "figure out AI" on top of all that creates more chaos. In this conversation, you'll hear:Why the gap between AI strategy and implementation is so hard to closeWhat operational excellence actually looks like in practice, and why it has to come firstWhy mapping how work gets done today is the critical first step before introducing AIThe real difference between automation and "automation plus intelligence"How to identify low-risk, high-value AI use cases (like partially manual lead routing) versus harder onesThe hidden costs teams underestimate: tooling, LLM costs, maintenance, and human monitoringWhere human judgment is still absolutely requiredPractical advice on where to start if you're feeling overwhelmed by AI pressure right nowWhether you lead a scrappy SMB or a specialized team inside a large enterprise, this is a grounded discussion about the reality of AI in modern GTM, beyond the hype and the LinkedIn hot takes.David also published a new book this week, AI-Powered Growth: A 7-Step Adoption and Transformation Framework, which goes deeper into how Marketing Ops leaders can systematically prioritize and operationalize AI initiatives. Grab a copy here: https://www.amazon.com/AI-Powered-Growth-7-Step-Adoption-Transformation/dp/B0H2QCZG5M/Enjoy the episode!Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

In this episode, we break down category entry points and how to use LinkedIn ads to plant your brand in buyers minds way before they're even ready to buy.We cover:→ What category entry points actually are and why they matter for B2B demand gen→ Why LinkedIn ads is such a strong fit for targeting these key buyer moments→ Real examples of category entry points you can build campaigns around→ If you are a B2B marketer trying to build pipeline and stay top of mind with your ICP before they enter market.Tune in and learn:→ How to identify the moments that trigger buyers into market→ How to use LinkedIn ads targeting to reach the right people at the right time→ Why cataloging your market beats relying on intent data platforms→ How to turn category entry points into ad creative and thought leadership content-----------------------------------------------------

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Google just dropped a PMax special — and there's a lot to unpack.In this episode of Growing Ecommerce, Mike Ryan and Chris break down three major updates reshaping how ecommerce advertisers run Performance Max and Shopping campaigns in 2025:1. Network exclusions for PMax: You can now opt out of Search Partner Network AND Google Display Network directly inside PMax. Years in the making, and a massive lever for both performance and brand safety. We walk through why it matters, when to use it, and how to check your own data first.2. Shopping Performance View: A new level of product-level reporting coming to PMax and Demand Gen campaigns via the Google Ads API. See performance by brand, category, product type, and item ID — the same parity you get in standard Shopping. Huge for anyone who's tried and failed to understand feed performance inside Max.3. AI Max for Shopping: The biggest one. Google is rolling out an optional AI layer for standard Shopping campaigns with three features:- Text customization: Google rewrites your product titles dynamically per query- Final URL expansion (FUE): Google picks landing pages from your site — including category pages- Optimal format selection: Text ads can now appear inside your Shopping campaignsWe discuss what this means for advertisers who run standard Shopping for control, whether there's real redundancy with Search and PMax, the campaign overlap and CPC escalation risk, and why Mike thinks this is actually bigger than AI Max for Search.Standard Shopping: confirmed not dead. Google is investing in it.Growing Ecommerce is brought to you by smarter ecommerce (smec) — helping online retailers optimize paid search through AI-powered software and human PPC expertise.#PerformanceMax #PMax #GoogleShopping #AIMaxForShopping #GoogleAds #EcommerceMarketing #PPC #SearchPartnerNetwork #GoogleAdsUpdates #PaidSearchAbout Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Text us your thoughts on the episode or the show!What separates a marketing team that drives growth from one that just stays busy?Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team.In this episode of Ops Cast, host Michael Hartmann sits down with Ondar, marketing consultant and former CMO, for a practical conversation about thinking commercially. They get into why so many marketers struggle to articulate how their company actually makes money, how to translate strategy into a budget and investment plan, and how to secure buy-in from the people holding the purse strings without getting blindsided in the room.Michael and Ondar discussed:Why coming from the business side reshapes how you approach marketingThe reason so many marketers can't explain how their business makes moneyWhat separates growth-driving teams from teams stuck executing activityHow to turn strategy into a real budget and investment planThe biggest mistakes leaders make when seeking buy-in from finance and the boardBalancing spend across acquisition, retention, partnerships, and brandWhy minimizing surprises is a hallmark of strong operatorsWhere AI is already creating a practical advantage in research and learningHow cheap access to strategic knowledge changes career development, and its risksWhat community building (Fast Lane Drive, Worn & Driven Magazine) teaches about retentionWhat makes a brand partnership strategically valuable versus just promotionalIf you've ever wanted to be the marketer the executive team actually listens to, this conversation is a roadmap for getting there.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

The Agents #005, Our AI is Hiring! Would You Work for One? And Are Autonomous Agents ... Safe? Welcome to The Agents, where SaaStr's CEO and Founder, Jason Lemkin and Chief AI Officer, Amelia LeRutte share the latest each week on running a company with more agents than humans. It costs $257 a month to run two AI VPs. Jason and Amelia open the books on what 10K (AI VP of Marketing) and QB (AI VP of Customer Success) actually cost to operate, and the number shocked both of them. Most of the heavy lifting is API calls to Salesforce, Bizzabo, and Marketo, which are basically free. The Postgres storage costs pennies. And 95% of the AI calls run on OpenAI Mini at less than a penny each. The fully burdened cost with Clerk, 11 Labs, and Salesforce overhead might hit $500-800/month, but the soft cost of human time dwarfs all of it. Then 10K gets asked point blank: are you a VP of Marketing? Its answer is no, not yet. It says it replaced the bottom half of the marketing org, the analyst, the ops coordinator, the junior content marketer, and a sliver of the VP job. But it's honest about what it can't do: strategy, cross-functional politics, crisis response, hiring. Amelia points out that 10K's current job description is exactly what her job was when she started at SaaStr as Director of Demand Gen. It took her years to get to CAIO. 10K might get there faster.  And SaaStr is putting its money where its mouth is: they're hiring a human marketer whose primary manager would be 10K. Not a thought experiment, a real job posting. Would you take a job reporting to an AI? Then the safety question gets real. Amelia is talking to agents via WhisperFlow while walking around a 40-acre event site during SaaStr Annual load-in, and the production crew started asking her to relay their questions because 10K and QB answer in seconds with correct data. But when QB autonomously emailed 83 sponsors at 12:20am with fully customized check-in emails, Amelia admits she hesitated before letting it rip. Each email was unique to the sponsor, showing exactly what they still owed, their registration codes, and outstanding tasks. The result: fewer inbound questions the next day and more sponsors using the QB chatbot directly. That's an autonomous agent acting on behalf of your company in the middle of the night. Jason and Amelia also tackle the Postgres vs. Salesforce debate that listeners keep asking about. Short answer: not happening for them. Too much history, too many third-party agents optimized around Salesforce, and they're actually consolidating more tools onto the platform, not fewer. They killed Marketo and moved to Marketing Cloud. Plus they built a newsletter auto-builder that replaced a $4K/year tool called Bee. 10K uses Sonnet to force rank articles, builds the HTML, inserts ads, and sends it. Human on the loop, not in it.

Text us your thoughts on the episode or the show!Why is it so hard for teams to say what they actually think?We nod in meetings, then raise concerns in Slack afterward. We approve work, then reopen it at the last minute. We pile up version 20, 30, 40 of a deliverable, wondering why nothing ever feels finished.In this episode of Ops Cast, host Michael Hartmann sits down with Kira Troilo, founder of Art & Soul Consulting, who brings two decades of theater experience into the world of team collaboration. Her insight is that most teams are stuck in "performance mode," being careful and polite, when what they really need is "rehearsal mode," where it's safe to be messy, disagree early, and surface the truth before it gets expensive.Michael and Kira discussed:Why politeness is a hidden source of inefficiency, and what the "silence tax" actually costs organizationsThe real reason approval cycles balloon into endless rounds of revisionsHow theater's "first rehearsal" tradition translates to designing better team kickoffsWhy tools, workflows, and AI don't fix the underlying communication problemPractical tactics teams can adopt this week to give honest feedback earlierWhether AI and automation make these collaboration challenges better or worseHow leaders can shift from managing output to designing how their teams work togetherIf you've ever felt that rework, fire drills, and misalignment are symptoms of something deeper on your team, this conversation will give you a new lens and a starting point.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

A stalled ad account. A two-year pause. Then, a rebuild that turned careful testing into a record quarter. In this episode, Optidge Paid Media Specialist Sara Reinhold walks through how we revived paid media for FamilyTreeDna by stripping back to intent, stabilizing with a feed-only Performance Max strategy, and expanding product availability to give the algorithm room to win. We chat about how we made adjustments along the way, setting a realistic ROAS floor, pausing underperforming channels, and rebuilding search around present-day demand rather than yesterday's assumptions.The result? By choosing time over speed and prioritizing reliable conversion signals, the Optidge team was able to validate their structure and prove the value of their advice, ultimately extending the partnership and increasing loyalty. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights:This case study example illustrated how just because something worked in the past doesn't mean it works now, as market conditions, platform algorithms, and auction dynamics shift constantly.Patience in scaling compounds trust. By choosing six months over three, Optidge rebuilt reliable conversion signals and created the foundation for a 5.7x budget increase.Budget pacing is as important as budget size. Aggressive spending without a validated structure wastes money; sustainable scaling with clear milestones delivers results.Full-funnel thinking measures the whole system, not just the middle click. Upper-funnel awareness (YouTube, Demand Gen) feeds lower-funnel conversion (search). This case proves that long-term partnerships outperform short-term wins. The 2.59 ROAS and 100% client satisfaction came from working through highs and lows together, not from a single tactic or campaign. Episode Links:Episode 084: From NICU Nurse to PPC Pro: A Career Pivot Story with Sara Strickland (Office Hours)Sara Reinhold on LinkedInThe Digital Marketing MentorThe DM Mentor on InstagramOptidge Paid Media Services Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Text us your thoughts on the episode or the show! Most RevOps advice assumes your organization is already halfway in your success journey. But what happens when you're starting from zero, with no clear blueprint, inconsistent data, and a team that can't agree on how revenue actually works? In this episode, host Michael Hartmann sits down with Chelsea Gill, CMO at Resultant, who recently expanded her role to include RevOps and Customer Experience. What started as a need for better data and process quickly revealed a full-scale management change challenge across the entire organization.Chelsea and Michael discussed:What Chelsea expected when stepping into RevOps and what she actually foundWhy most RevOps frameworks assume more maturity than most teams haveWhat a "beta" version of RevOps actually looks like in practiceHow to change behavior across sales, marketing, and leadership (not just process)The role of empathy and storytelling in building organizational trust around dataWhether marketing has contributed to its own credibility problem inside the businessIf you're going through the messy middle between marketing, sales, and operations, or trying to build RevOps without a roadmap, this episode is a must watch for you.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

In this episode, Tim speaks with Chris Elsheikhi (VP Demand Gen, Usercentrics) about his demand generation playbook behind 100,000+ paying B2B customers. Chris explains why B2B referral programs almost never work, how privacy-led marketing becomes a growth lever, and which AI use cases are actually driving impact in his demand gen team. This episode is packed with insights for any B2B tech marketer looking to scale beyond $100M ARR.

Text us your thoughts on the episode or the show!In today's episode of Ops Cast by MarketingOps.com, we're going beyond systems, processes, and technology to talk about how Pros are actually doing and executing the work.  Marketing has grown into a measurable revenue engine, but that transformation has come at a cost, and the pressure on operators is now constant, unrelenting, and in many cases, unsustainable.Our guest is Debbie Qaqish, one of the original pioneers of Revenue Marketing and Marketing Operations, and the founder of her new venture, The Growth Factor. Debbie has spent years helping organizations turn marketing into a measurable driver of business growth, and now she's tackling the human side of that shift, focusing on resilience, leadership, and how marketers can perform at a high level without burning out.Key Topics Include:The evolution of Revenue Marketing and where most companies get stuck todayWhat comes next after accountability and measurement defined the last eraHow AI is rebuilding the role of marketing ops and the expectations placed on teamsWhy does the pressure on marketers feel different now than even a few years agoWhat resilience actually looks like in practice for marketing ops and RevOps rolesHow "caveman brain" shows up in high-stress work environments and affects decision-makingSimple resets operators can use when stuck in fight-or-flight modeWhat effective leadership looks like when pace and pressure are this highHow operators can move from surviving to performing at a high levelIf you've been feeling the weight of constant pressure, changing expectations, and the demand to do more with less, this episode will give you a different lens on what's happening and what to do about it.If you're ready to think about performance, leadership, and resilience in a way that actually fits the reality of modern marketing ops, tune in!For leaders looking for a reset, here is the 10-Minute Leadership Reset™ Ops Cast (https://www.growthfactor.us/opscast)Be sure to like, share, and subscribe to join the conversation at MarketingOps.comEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Google Ads wird 2026 deutlich stärker KI-gesteuert. Das betrifft nicht nur neue Funktionen, sondern auch deine Kampagnenstruktur, deine Assets und deine Auswertung. In dieser Folge bekommst du die wichtigsten Google Ads Updates für Mai 2026 und erfährst, worauf du jetzt achten solltest. Links: - https://searchengineland.com/google-is-testing-ai-generated-animated-video-clips-inside-pmax-472340 - https://searchengineland.com/google-adds-seasonal-creative-theming-to-pmax-asset-groups-472762 - https://blog.google/products/ads-commerce/dsa-upgrade-to-ai-max-2026/- https://www.facebook.com/business/help/1238737454289085 Warum die Alphabet-Zahlen für Werbetreibende relevant sind - Die Werbeeinnahmen von Google bleiben stabil und wachsen weiter. - Google Cloud und Gemini entwickeln sich stark. - Für Werbetreibende bedeutet das: Google wird KI und Werbung noch enger verbinden. - Wer Google Ads nutzt, sollte sich nicht nur mit Kampagnen beschäftigen, sondern auch mit KI-Funktionen im Google-Ökosystem. Neue Funktionen in Performance Max - PMax Assetgruppen können jetzt stärker auf Feiertage und Aktionstage ausgerichtet werden. - Für Ereignisse wie Muttertag lassen sich spezielle Assets und Werbemittel hinterlegen. - Das kann besonders für Shops, saisonale Angebote und Aktionskampagnen spannend sein. - Wichtig ist: Nach dem Aktionstag sollten diese Assets geprüft, pausiert oder angepasst werden. Asset Studio: Bilder und Videos direkt in Google Ads erstellen - Google integriert Bild- und Videoerstellung direkt in Google Ads. - Über das Asset Studio kannst du Bilder bearbeiten, Hintergründe ändern, Auflösungen verbessern und Videos erstellen. - Besonders spannend ist das für Unternehmen, die bisher keine guten Video-Assets für PMax oder Demand Gen nutzen. - Auch animierte Clips aus Bildern oder Videos können eine Zwischenlösung sein, wenn echtes Videomaterial fehlt. Mehr Transparenz in PMax Kampagnen - In PMax findest du unter Kanalleistung bessere Auswertungen nach Google Suche, YouTube, Display, Gmail und Discover. - Der Zeitverlauf zeigt, ob Google Budget und Ausspielung zwischen Kanälen verschiebt. - Dadurch erkennst du schneller, warum sich Kosten, Conversions oder Impressionen verändern. - Gerade bei schwankender Kampagnenleistung ist diese Auswertung ein wichtiger Kontrollpunkt. Dynamische Suchanzeigen werden zu AI Max - Dynamische Suchanzeigen sollen ab September standardmäßig in Richtung AI Max überführt werden. - Google crawlt dabei weiterhin Inhalte, aber die Steuerung wird stärker KI-basiert. - Bisher brachte AI Max nicht in jedem Kundenprojekt klare Vorteile. - Trotzdem ist davon auszugehen, dass Google diese Funktion weiter ausbaut und verbessert. Werbung in Gemini, KI-Übersichten und KI-Modus - Google testet Werbung in KI-Oberflächen bereits in englischsprachigen Märkten. - Für Deutschland ist eine Einführung im weiteren Jahresverlauf naheliegend. - Werbeanzeigen werden damit nicht nur in der klassischen Suche erscheinen, sondern auch in KI-Antworten und KI-Erlebnissen. - Das verändert, wie Unternehmen sichtbar werden und wie Angebote in Zukunft gefunden werden. Weitere Updates für YouTube und Meta - Im YouTube Studio gibt es mit Ask Studio einen Gemini-Assistenten für Videoideen und Analysen. - Das kann helfen, neue Themen aus bisherigen Videodaten abzuleiten. - Meta führt ebenfalls Standortgebühren beziehungsweise Digital Service Taxes für bestimmte Länder ein. - Wer international wirbt, muss diese Zusatzkosten in ROAS, CPA und Kosten-Umsatz-Relation einrechnen. Prüfe jetzt drei Dinge: - Nutzt du in PMax und Demand Gen bereits gute Bilder und Videos? - Verstehst du, über welche Kanäle deine PMax Kampagnen wirklich ausspielen? - Bist du vorbereitet, wenn AI Max und Werbung in KI-Oberflächen stärker ausgerollt werden? Wer diese Punkte früh sauber aufstellt, wird weniger von Google Updates überrascht und kann schneller entscheiden, welche Neuerung wirklich Umsatz bringt.

Most DTC brands are making million-dollar channel decisions based on attribution data that's fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: if you've been writing off YouTube based on MTA, you owe yourself a retest.Inside the episode:Why YouTube's true ROAS is 3.4X what the platform reports — and how Haus's 190-test study across 74 brands proved it (plus why your D2C numbers alone are only half the picture)The right time to start incrementality testing — it's not when you're huge, it's when your business gets complicated enough that turning off ads won't give you a clean answerHow StockX went from barely spending on YouTube to making it their #2 acquisition channel — by running geo holdout tests and acting on the resultsWhy Meta's optimization might be too good — and how brands like Jones Road are improving their iROAS by making changes that look worse in-platformThe surprise winner: AppLovin — Olivia came in skeptical of mobile game ad inventory and got data she didn't expectHaus's new DTC Basics tier — a lower-cost entry point so more brands can stop guessing which channels are actually driving growth Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! Chapters: [00:00] Intro clip — Olivia on treating incrementality as a report card vs. a growth tool[00:22] Introductions & background — Olivia's path from Starcom → TubeMogul → Netflix → Quibi → Sonos → Haus[06:55] What is incrementality? — The randomized controlled trial analogy; geo holdouts vs. click-based attribution[10:45] When should a brand start using incrementality? — The low-to-mid 8-figure inflection point; multi-channel complexity as the signal[15:34] Native platform lift studies (Meta & Google) — Are they worth it? Signal loss, CAPI, iOS 14.5 limitations[17:25] Geo holdout vs. user-level testing — Why Haus was "born out of the ashes of iOS 14.5" and went all-in on geo[19:37] How a Haus geo holdout test actually works — Data ingestion, experiment design, market matching, results[23:20] Actioning on incrementality data — Coaching leadership, making reallocation decisions, improving channel performance over time[26:02] How long should you run a test? — Why 2-week YouTube tests fail; 4–6 week minimums and the role of consideration cycles[27:19] Incrementality as an optimization loop, not a report card — Connor from Ridge, Cody from Jones Road Beauty, and the StockX story[30:42] Key metrics defined — iROAS, iCPA, incrementality factor, and why in-platform ROAS can mislead you[32:47] Branded search — Is it incremental? Simple Modern's 5% read, when Amazon bidding on your terms changes the math[35:57] Treatment window & post-treatment window (PTW) — How Haus structures tests for YouTube, Meta, and CTV; lagged effects explained[39:36] Consideration cycles & post-purchase surveys — Why your path-to-purchase report is probably shorter than reality[41:00] Halo effects: Amazon & retail — Why omnichannel brands that only measure D2C are understating YouTube's impact[41:58] The Haus YouTube study findings — The 3.42x incrementality factor; halo effects that doubled lift when Amazon/retail pulled in; Demand Gen vindicated[44:10] YouTube vs. Meta: how the channels differ incrementally — Meta's short payback window, the "too good at intent" problem, and why YouTube wins on halo effects[46:53] Surprises from the data — YouTube (not surprising to Olivia), AppLovin (very surprising), and why TV results swing wildly based on inventory type[50:16] The biggest levers to improve incrementality — Creative first (30–50% wins), then account structure, traffic composition, and spend level[51:46] A DemandGen campaign running on Gmail — A real audit story and why traffic composition can make a channel look broken when it isn't[53:13] Haus's new DTC Basics tier — A lower-cost entry point to measure D2C and Amazon across core ad channels[54:54] Wrap-up & where to find Olivia — Part two teased around the next Haus YouTube report Connect With Brett: LinkedIn: / thebrettcurry YouTube: / @omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links: Olivia's LinkedIn: /olivia-kory-50230812 Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Text us your thoughts on the episode or the show!In today's episode of Ops Cast by MarketingOps.com, we're breaking the misconception that digital accessibility is just a compliance issue. Instead, we're exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth.Our guest is Mike Barton, the leader of Corporate Communications and Content Marketing at AudioEye. He shares how accessibility isn't just about ticking boxes or worrying about lawsuits; it's about enhancing the experience for all customers, creating more inclusive content, and ultimately driving business success.Key Topics Include: • The real definition of digital accessibility and why it's often misunderstood • How accessibility impacts revenue and growth opportunities when ignored • Why designing for accessibility improves the overall customer experience for everyone • Where Marketing and Revenue Ops teams should focus on accessibility through email programs, websites, campaigns, and more • Best practices for ensuring accessibility across different channels • Quick wins for Ops teams to implement accessibility changes without getting overwhelmedIf you haven't thought about accessibility in your workflows, this episode will show you exactly where to start and how to implement changes that will have a lasting impact.If you're ready to take actionable steps to make your marketing, web operations, and campaigns more accessible, tune in!Be sure to like, share, and subscribe to join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

The demand gen engine is built for speed and volume, which may be the biggest threat to buyer trust in B2B marketing today.   In this episode, Adnan Malik, CEO and Co-Founder of Software Finder, makes the case that most B2B marketing pipelines are set up to close the wrong deals. As AI-driven recommendations and algorithm-biased search results crowd out genuine guidance, buyers are making high-stakes software decisions based on who has the biggest budget, not the best fit. And vendors are paying for it in churn.   Adnan unpacks why consultative, human-driven matchmaking outperforms automated shortcuts, how independent reviews and authentic content are becoming the most powerful signals in modern B2B buying, and what marketers can do to build pipelines full of the right buyers.   Key Takeaways: Why pipeline quality beats lead volume in today's market Why marketers need to rethink discovery as AI changes how SaaS buyers research vendors How B2B brands can earn genuine buyer trust through independent reviews and authentic content   Timestamps: (00:00) Introduction (02:39) Software Finder's origin story (05:32) Moving beyond review platforms (07:18) Building trust in B2B buying (11:54) LLMs and trust shortcuts explained (16:42) Marketing vs. trust-building strategies (20:40) Defining consultative selling in SaaS (24:44) Improving lead qualification processes (27:40) Adapting to fast-paced industry changes   Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/ 

Text us your thoughts on the episode or the show!What happens when you throw out a nearly finished $500K rebrand… and rebuild it in two months for $22K?In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marketing leaders would never make and why it worked.Michael walked into an 18-month rebrand that looked polished on the surface but was fundamentally disconnected from real customer insight. Instead of finishing it, he scrapped the entire effort and rebuilt the brand using AI in a completely different way.What followed was not just a faster rebrand, but a change in how decisions get made. From analyzing customer conversations for emotional signals to rethinking how content is structured for LLM-driven discovery. This conversation challenges many of the assumptions behind traditional marketing, SEO, and brand strategy.This is not a tools discussion. It is about how marketing and operations teams need to rethink data, signals, and decision-making in an AI-shaped environment.Topics covered include:• Why a nearly complete $500K rebrand was scrapped• How AI was used to listen to customers instead of just generating content• What analyzing tone, intent, and “aha moments” reveals beyond transcripts• How Marketing Ops teams should think about capturing new types of signals• Why optimizing for LLMs is different from optimizing for traditional search• The shift in content, backlinks, and site structure for AI-driven discovery• Why traffic can drop while conversions improve• What metrics matter when traditional SEO signals become less reliable• Why brand may become more important, not less, in an AI-first worldIf you are in Marketing Ops, RevOps, or growth, this episode forces a hard rethink. Not about tools, but about how decisions should be made going forward.Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right now, which is what are we actually getting from AI?With massive funding announcements, rapid product releases, and constant noise around AI, it is easy to assume everyone is seeing results. But when you look closer, most teams are still struggling to measure real impact beyond surface-level efficiency gains.In this episode, we discussed the gap between hype and reality, exploring why ROI is so difficult to quantify, where AI is genuinely useful today, and the expectations that users have for what the technology can actually deliver.In this episode, you will learn:1. What OpenAI's massive funding signals for the future of AI and operations2. Why most teams cannot clearly measure ROI from AI initiatives3. The difference between time savings and real revenue impact4. Hidden costs of AI tools that make ROI harder to track5. Why AI adoption often fails without proper change management6. The belief gap, skill gap, and expectation gap are slowing teams down7. How fear and uncertainty are shaping AI adoption inside organizations8. Why the “AI gold rush” does not guarantee real business value9. What AI agents can and cannot do without human oversight10. Why strong operators become more valuable in an AI-driven worldThis episode challenges the assumption that AI automatically drives value and offers a more grounded perspective on how operators should think about adoption, measurement, and long-term impact.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage.In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging Global and author of the upcoming book Loving Conflict, to explore why conflict is not something to eliminate, but something to understand and navigate.If you work in Marketing Ops, RevOps, or any cross-functional role, you are constantly operating between teams with different priorities, incentives, and perspectives. The question from this conversation is whether you avoid it or learn how to work through it effectively.Anna brings more than 25 years of experience leading multicultural teams and working across global organizations. She shares practical ways to reframe conflict, build trust, and turn difficult conversations into productive outcomes.Topics covered include• Why conflict naturally shows up in operations roles• The concept of “loving conflict” and what it actually means in practice• How different teams operate with different “languages” and priorities• Why people feel stuck in the middle and how to shift that mindset• How to prepare for difficult conversations with stakeholders or leadership• Common mistakes that escalate conflict instead of resolving it• How strong operators and leaders handle tension differentlyThis episode is not about frameworks or tools. It is one of the most overlooked skills in operations, the ability to solve conflict in a way that builds alignment rather than breaks it.Loving Conflict by Anna Lecat If this conversation feels relatable, Anna's book goes deeper into the ideas discussed in this episode. This offers a practical framework for turning tension into trust, alignment, and stronger relationships across teams. Here's the link to buy the Loving Conflict: https://www.amazon.com/dp/1966629974Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!What happens when an Ops leader thinks like a marketer?In this episode of Ops Cast, Michael Hartmann sits down with Julie Hamada, Chief Operating Officer at Monarch Dentistry, to explore the connection between marketing, operations, and customer experience.Julie's path from marketing into operations shapes how she leads today. She views marketing as promise-making and operations as promise-keeping, and she focuses heavily on retention, customer psychology, and the full journey from first touch to long-term loyalty.This conversation challenges the way many organizations think about growth. It looks at why retention is often overlooked, how operational design directly impacts customer experience, and why some of the most valuable insights come from conversations rather than dashboards.Topics covered include:• The transition from marketing into operations and executive leadership• Why the gap between marketing promises and operational delivery matters• Retention vs acquisition and why most companies get the balance wrong• Designing operations around the full customer or patient journey• How understanding human behavior improves internal leadership• The limits of dashboards and why conversation-driven leadership matters• Practical ways to break down silos between marketing, ops, and frontline teamsIf you're leading or working in Marketing Ops, RevOps, or business operations, this episode offers a different lens on growth. One that starts with the customer experience and works backward into systems and execution.Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

#341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast), Kelly Arndt (Sr. Demand Gen Manager, Vector), Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (Associate Director of Marketing, AirVet), and Richard Meyer (Director of GTM and Growth, GoHappy) each break down a real ad campaign — the channel, the creative, the targeting, the spend, and the results. From influencer-led LinkedIn thought leader ads and CTV surround sound campaigns, to direct mail sequences, conference plays without a booth, and multi-channel signal-based targeting, these are campaigns you can actually steal from. Co-hosted by Jess Cook, VP Marketing at Vector.Ad campaigns linked here. Timestamps(00:00) - Intro and why real examples beat LinkedIn theory (06:15) - Session format and how to participate (08:07) - Cindy Dubon: $8K influencer campaign that generated $700K in pipeline (16:05) - Kelly Arndt: B2B surround sound with CTV, YouTube, and LinkedIn (24:56) - Jeremy Chung: Direct mail plus retargeting to book VC meetings (32:36) - Tess Pfeifle: Conference play with no booth and 2,000% ROI (39:31) - Richard Meyer: How GoHappy stopped overspending on LinkedIn (48:06) - Rapid fire Q&A with all five marketers Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Text us your thoughts on the episode or the show!Why do marketing teams keep adding approvals, processes, and controls… yet still struggle to move faster or perform better?In this episode of Ops Cast, Michael Hartmann sits down with Joe Bockerstette, Partner at Business Enterprise Mapping, to discuss what is really happening inside modern marketing organizations.Joe brings over 30 years of experience helping companies redesign how their business systems function. A former PwC partner and CPG leader, he focuses on mapping entire operational systems to reveal why teams produce the results they do and where friction actually lives.This conversation goes beyond surface-level process optimization. It explores how hidden system design drives delays, why adding more controls often makes problems worse, and how marketing teams can diagnose the root causes behind slow execution and inconsistent outcomes.Topics covered include:• What a “business system” actually means in a marketing context• Why organizations are structured to produce their current results• How approval layers and control mechanisms create bottlenecks• The difference between documenting processes and mapping systems• “Red Clouds” and how they expose operational friction and missed opportunities• Key differences between in-house teams and agency operating models• Practical ways smaller teams can start improving their systems without external helpIf your team feels stuck in cycles of rework, delays, or constant firefighting, this episode offers a clear framework to understand why and what to do about it.Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

In this episode of Demand Gen Studio we discuss how to transform B2B websites into effective demand generation engines.We explore common signs that indicate a website is functioning more like a brochure than a sales tool, the importance of understanding visitor engagement, and the impact of AI on website functionality.00:00 Intro03:03 Is Your Website a Brochure04:28 Trust Signals Every B2B Website Needs09:32 Is Your Website Generating Demand13:19 Assessing Real User Sessions17:31 AI Sessions and the Future of SEO29:42 Wrap-up

Text us your thoughts on the episode or the show!Social media is changing fast. Platforms are becoming search engines, video continues to dominate, and AI tools are rebuilding how people discover brands and information online.In this episode of Ops Cast, Michael Hartmann speaks with Stephanie Gardner, a freelance social media and marketing strategist who works across B2B, B2C, nonprofits, and small businesses. Stephanie focuses on helping organizations build purposeful social strategies that align with real business outcomes rather than vanity metrics.The conversation explores how social platforms like Instagram and LinkedIn are evolving into discovery engines, why brands need to think in terms of searchable intent instead of hashtags and trends, and how the lines between search, social, and AI-driven discovery are rapidly disappearing.Stephanie also explains why follower counts and engagement can be misleading indicators of success, shares real examples of how smaller but more targeted audiences can drive better results, and discusses why executive visibility and employee amplification are becoming essential trust signals in B2B environments.Topics covered include: • The shift from social media feeds to search-based discovery • How Instagram, LinkedIn, and YouTube are evolving into search engines • Why intent-based visibility matters more than hashtags or trends • The difference between vanity metrics and real business impact • How smaller, targeted audiences can outperform large follower counts • The growing role of executive visibility on LinkedIn • How Marketing Ops teams should think about social, search, and AI togetherIf you work in Marketing Ops, RevOps, or digital marketing strategy, this episode offers a practical look at how discovery behavior is changing and what organizations should start preparing for now.Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!Many Marketing Ops professionals eventually hit a ceiling. The work is important, the systems are running, but the influence over the broader go-to-market strategy remains limited.In this episode of Ops Cast, Michael Hartmann speaks with Jackson Fisher about what it takes to move beyond execution and step into a more strategic role inside the business. Jackson recently completed ten years at the American Hospital Association, where he began in Marketing Operations and later moved into Product Development. As an early member of the MarketingOps.com community and part of the Founding 100, Jackson shares how his operations background helped him transition into a role focused on pipeline structure, revenue performance, and product strategy.The conversation explores how operators can translate their skills into business impact by connecting marketing activity to pipeline, pricing, and financial outcomes. Jackson also explains what it looks like to introduce pipeline discipline in organizations that lack a clear revenue structure and how Marketing Ops professionals can learn to communicate in the language of finance and revenue leadership.Topics covered include: • Recognizing when you have hit the Marketing Ops ceiling • Translating Marketing Ops skills into broader business impact • Building pipeline discipline in organizations without clear revenue structures • Connecting marketing activity to pricing, Salesforce data, and revenue outcomes • Creating strategic impact with a lean tech stack • Moving from order-taker to trusted GTM partner • Preparing for leadership roles in Revenue Operations and GTM strategyIf you are a Marketing Ops professional thinking about the next phase of your career, this episode offers practical insight into how operators can expand their influence beyond campaign execution.Be sure to subscribe, like, and share Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!The traditional B2B marketing playbook is becoming irrelevant. At the same time, AI is fundamentally transforming how buyers research, evaluate, and purchase.In this episode of Ops Cast, Michael Hartmann is joined by Naomi Liu and Mike Rizzo for a wide-ranging conversation with Jon Miller. Jon co-founded Marketo, helped define modern Marketing Operations, later co-founded Engagio, and is now the Co-Founder and CEO of a stealth AI startup focused on the future of buying behavior and revenue systems.This conversation challenges long-held assumptions about campaigns, MQLs, attribution, and the systems Marketing Ops teams have relied on for over a decade. Jon explains why rules-based automation is not sufficient now, how AI changes what marketing platforms must do, and what it means to move from campaigns to AI-orchestrated experiences.The panel also explores buying groups, lifecycle orchestration across anonymous and known buyers, and how Marketing Ops can operationalize trust, brand, and customer experience in a world where AI filters much of what buyers see.The topics that we covered include: • Why the traditional B2B playbook is no longer working • How AI shifts marketing from campaigns to orchestration • What it really takes to operationalize buying groups • Why MQLs and last-touch attribution are losing relevance • How Marketing Ops can build infrastructure for modern buying behavior • The evolving role of Marketing Ops in 2026 and beyond • Where AI is genuinely useful today versus oversoldIf you work in Marketing Ops, RevOps, or revenue leadership, this episode will push you to rethink the systems you are building and how artificial intelligence can transform them.Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We're an official media partner of B2BMX 2026 — the B2B Marketing Exchange — happening March 9-11 at the Omni La Costa Resort in Carlsbad, CA. It's practitioner-focused with 50+ breakout sessions, keynotes, and hands-on workshops covering AI in B2B, GTM strategy, and advanced ABM. Real networking, real takeaways. And because we're a media partner, you get 20% off an All-Access Pass with code B2BMAOP at checkout. Head to b2bmarketing.exchange to grab your spot. MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Why are buyers more skeptical, and what can marketers do to win them back? This episode of StrategyCast shares actionable ways to build trust, prove real value, and use AI wisely, so your brand shines even in the toughest markets! Rethink your Go-To-Market playbook and grow with confidence!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:51 AI Evolution: GenAI to Autonomy07:32 "Trust Challenges in AI and GTM"12:04 "Invest Today to Scale Tomorrow"13:57 Integrated Approach for Market Succes18:10 Strategic Frameworks Drive Creativity21:13 "AI Writing: Pitfalls and Lessons"23:15 "AI as a Creative Tool"29:09 "Turn Up Marketing During Crises"31:31 "Strategy Over Budget Success"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Text us your thoughts on the episode or the show!In this episode of Ops Cast, we explore a side of operations leadership that rarely appears in roadmaps or system diagrams but determines whether teams thrive or burn out.Kimi Corrigan, Vice President of Marketing Operations at Huntress, joins Michael Hartmann on our latest Ops Cast episode. Kimi shares her perspective on servant leadership, psychological safety, and the emotional intelligence required to lead effectively inside fast-growing, complex organizations.The conversation goes beyond tools and processes to focus on the human side of operations. Kimi discusses how to lead with empathy without lowering standards, how to navigate difficult conversations with honesty and accountability, and how to create sustainable team rhythms in environments that often default to constant firefighting.They also examine how ops leaders can enter new organizations thoughtfully, read culture before pushing change, and decide where to invest their energy early. Kimi shares where AI can genuinely support leadership development, not as a replacement for judgment, but as a tool for reflection, communication, and clarity.What you will learn: • How to balance servant leadership with high performance expectations • Why psychological safety is essential in ops teams • How to lead through growth and organizational transition • Ways to build sustainable team trust outside of crisis moments • The non-technical skills that prepare operators for leadership roles • Where AI can strengthen communication and self-awarenessIf you are leading a Marketing Ops team or aspiring to step into leadership, this episode highlights the interpersonal skills that often matter more than technical mastery.Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We're an official media partner of B2BMX 2026 — the B2B Marketing Exchange — happening March 9-11 at the Omni La Costa Resort in Carlsbad, CA. It's practitioner-focused with 50+ breakout sessions, keynotes, and hands-on workshops covering AI in B2B, GTM strategy, and advanced ABM. Real networking, real takeaways. And because we're a media partner, you get 20% off an All-Access Pass with code B2BMAOP at checkout. Head to b2bmarketing.exchange to grab your spot. MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Not getting the results you used to from your paid search? In this episode of the DMI podcast, host Will Francis speaks with PPC specialist Cathal Melinn about the current state and future of pay-per-click advertising. With rising costs, AI-driven automation, and new campaign types like Demand Gen reshaping advertising, Cathal shares what's actually delivering results right now, and what marketers should approach with caution. They explore why PPC is still profitable (but less forgiving than before), how AI Max for Search differs from Performance Max, and why mid-funnel campaigns are becoming essential. Cathal also explains how to structure campaigns strategically, manage budgets effectively, and avoid over-relying on automation. Cathal's top 3 tips Separate brand and non-brand campaigns: Run a dedicated brand campaign on exact match to protect your name and control impression share.Start small and structured: Begin with 10–15 carefully chosen exact match keywords and grow strategically. Don't ignore the mid-funnel: Demand Gen campaigns can feed your search performance and deliver measurable returns faster than traditional top-of-funnel activity. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube,  Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.   And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, email the podcast team!  Timestamps 3:14 – Why Demand Gen is changing the funnel 12:54 – AI Max vs Performance Max 17:52 – Manual bids vs smart bidding 23:00 – The “learning phase” myth 29:00 – Amazon & Bing: where else to invest 34:05 – Why PR supercharges PPC 38:16 – Metrics that actually matter 40:14 – The biggest PPC mistakes 46:31 – The future: pay-per-conversation? 48:31 – Tools and automation stack 51:10 – Cathal's starter framework for beginners 

Text us your thoughts on the episode or the show!Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven.Adele shares how she has led global Marketing Ops teams through major shifts like funnel redesigns, go-to-market evolution, and operational transformations. She opens up about the challenges of driving technical change while keeping the engine running, the importance of transparency in distributed teams, and the real limits of frameworks like Agile.The conversation covers how to lead change without disrupting execution, communicate with executive stakeholders, and create a growth path for your team in a high-pressure environment. If you are in the middle of building or rebuilding a Marketing Ops function, this one will hit close to home.What you will learn: • How to manage run versus change in Marketing Ops • Why transparency matters more in global teams • When Agile helps and when it gets in the way • The risks of layering transformation on top of BAU • Tips for earning leadership buy-in • How to help your team grow during times of fluxBe sure to subscribe, rate, and review Ops Cast. Join the community at MarketingOps.com for more conversations like this.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In this episode of Ops Cast, we dig into what it really takes to build demand generation and revenue marketing capability inside a large enterprise organization.Michael Hartmann is joined by Rachel Roundy, Product Marketing Lead for AI at Snowflake. Before Snowflake, Rachel spent more than four years inside a legacy enterprise technology company, where she helped lead a cross-functional tiger team tasked with building modern demand generation and revenue marketing capabilities at scale.This conversation explores the reality of enterprise marketing, where strategy and execution often live far apart, tech stacks are outdated, ownership is fragmented, and meaningful change must happen without direct authority. Rachel shares what it was like working inside systems that felt frozen in time, uncovering unused or partially implemented tools, and compensating for missing fundamentals like attribution and source tracking through manual processes and spreadsheets.You will hear how marketing and operations teams often struggle to understand each other's worlds, why that gap persists in large organizations, and what happens when those two sides finally align. Topics covered include: • Building demand generation inside large enterprises • Leading cross-functional change without formal authority • The gap between marketing strategy and operational execution • Working around outdated or underutilized tech stacks • Lessons from enterprise transformation efforts • How marketers and ops teams can become better partnersThis episode is especially relevant for Marketing Ops, Demand Gen, and Revenue Marketing leaders working inside complex, legacy organizations who are trying to modernize systems, processes, and mindsets.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake.Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder and CEO of AccountAim. Josh brings a business operations perspective to reporting and analytics, working closely with leadership teams to identify which numbers actually matter and how to use them to make better decisions.This conversation focuses on the shift from reporting activity to driving action. Josh shares why many teams produce technically impressive metrics that fail to influence leadership, and how Ops professionals can reframe data in a way that connects directly to revenue, profitability, and how the business truly makes money.You will hear Josh break down which metrics executives care about most, including financial measures like LTV and CAC, how those metrics change as companies mature, and why explainability often matters more than precision.The group also discusses how Ops teams can decide when data is “good enough” to act on, how to prepare for executive conversations beyond pulling numbers, and the common mistakes teams make when data is presented without context.This episode is especially relevant for Marketing Ops, RevOps, and BizOps professionals who want to move from being seen as report builders to trusted business advisors.Topics covered include: • The gap between reporting and decision-making • Metrics that matter most to executives • Financial literacy for Ops leaders • Explainability versus complexity in analytics • Communicating data in a way that drives actionMake sure to watch this episode if you want to better align your reporting with business outcomes and elevate the impact of your Ops work.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In this special episode of Ops Cast, Michael Hartmann is joined by Mike Rizzo and Naomi Liu for a wide-ranging, unscripted discussion about the origins of Ops Cast, the early days of live audio experimentation, and how the show has evolved alongside the Marketing Ops profession itself. What starts as a casual anniversary conversation turns into a thoughtful look at what has truly mattered over the years. They reflect on memorable episodes, first-time speakers finding their voice, career-changing moments sparked by the podcast, and why honest, vendor-neutral conversations have always been central to the show.Most of all, this episode is a thank you. To the guests who took risks, the listeners who showed up, and the community that turned a passion project into a platform for learning, validation, and opportunity.In this episode, you will hear about:How Ops Cast started and why it stayed intentionally unscriptedThe hidden emotional labor of Marketing Ops workCreating space for first-time speakers and underrepresented voicesWhy were some of the most impactful episodes the least predictableOverrated and underrated topics in Marketing Ops todayWhat five years of conversations reveal about the professionWhether you have been listening since the beginning or just discovered the show, this episode offers a rare behind-the-scenes look at how Ops Cast became what it is today and why the conversations are still far from over.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspective shaped by a background in accounting and deep experience across manufacturing and healthcare insurance. Her work focuses on connecting Marketing Ops, RevOps, and Business Operations into a single, cohesive system that supports revenue, efficiency, and customer outcomes. The discussion explores what happens when marketing is embedded across the business instead of being treated as a standalone service function.Ivelisse shares why operational disconnects often explain underperforming marketing, how regulated industries expose these gaps faster, and why executives are paying closer attention to GTM operations than ever before.In this episode, you will learn:Why marketing struggles when it is isolated from business operationsHow embedding marketing into revenue, finance, and delivery changes outcomesWhat Marketing Ops professionals can learn from Business Ops and financeWhy starting with revenue and cost impact resonates with executive leadershipHow modern technology and AI are reshaping Ops career pathsThis episode is ideal for Marketing Ops, RevOps, and GTM leaders who want to expand their influence beyond marketing, align more closely with the business, and help organizations operate as one connected system.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Google Finishes December Core Update & More Digital Marketing News | EP. 414This week on Marketing O'Clock: Map placements surface in Demand Gen, Google completes the December 2025 Core Update rollout, and fresh analysis highlights how poor UX, aggressive ads, and frustrating site experiences can tank performance.Need Lead Gen Help? - https://cypressnorth.com/Visit us at - https://marketingoclock.com/

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership.Their guest is Jaime López, Head of Marketing at Ververica. Jaime's background spans engineering, machine learning, technical marketing, and operations, along with leading global teams across Europe, Asia, and the United States. He brings a deliberate, human-centered approach to leadership that focuses on clarity of values, adaptability, and building cultures that support both people and performance.The discussion explores what values-based leadership actually looks like in practice, how it differs from traditional performance-first management styles, and why it is especially critical in high-pressure Ops environments where ambiguity is constant.In this episode, you will learn:What values-based leadership means in a Marketing Ops contextHow to intentionally define and shape team cultureWhy leaders must adapt to individuals rather than forcing conformityHow to navigate misalignment between values and behavior with honesty and empathyWays Ops professionals can lead with values even without formal management rolesThis episode is ideal for Marketing Ops leaders and practitioners who want to build healthier teams, improve performance through trust and clarity, and lead with intention in complex, fast-moving organizations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them.Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a leading voice challenging conventional ABM thinking. Mason shares why roughly 80 percent of ABM programs launched in recent years have not delivered results, why most companies already have what they need to succeed, and how to build a scalable ABM program without buying new technology.The discussion cuts through hype to focus on fundamentals, targeting discipline, organizational alignment, and realistic execution. Mason breaks down his practical framework for identifying best customers, avoiding common ABM pitfalls, and rebuilding programs that are stuck in the messy middle.In this episode, you will learn:Why most ABM programs fail before they ever have a chance to workWhat the 70 to 75 percent of existing tools and data most companies already have actually looks likeHow to identify the best customers using simple, objective criteriaWhere ABM programs break down when alignment is missingHow to measure ABM success without overcomplicating the modelWhat role does AI really play in modern ABM effortsThis episode is ideal for Marketing Ops, RevOps, demand generation, and GTM leaders who want a practical, realistic approach to ABM that works at any stage without unnecessary complexity.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

315 | Jess Lytle (Head of Marketing at Exit Five) hosts a live roundtable with Morgan Cole (VP of Demand Gen at Red Canary), Lisa Cole (CMO at 2X), and Jean Cameron (Sr. Director of Field & Partner Marketing at Demandbase) on how B2B teams are using AI to drive pipeline and revenue. They share real examples of how marketers are identifying in-market buyers earlier, moving deals faster, replacing outdated lead scoring, and keeping marketing, sales, and ops aligned around revenue. The conversation goes deep on intent signals, buying groups, predictive analytics, brand vs demand, and what's changing in the new era of pipeline accountability. Timestamps(00:00) - AI hype vs real revenue impact (06:16) - Panel intros and GTM perspectives (08:46) - The real pipeline problem: growth without more headcount (11:16) - How teams use AI to identify in-market buyers earlier (16:46) - Buying groups, not leads: why account signals matter (20:46) - Predictive analytics, pipeline forecasting, and deal analysis (27:36) - Why traditional lead scoring is breaking (37:28) - How teams “swarm” accounts with marketing + sales (43:48) - Brand and demand together: building future pipeline Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This week on Marketing O'Clock: Demand Gen adds location targeting options, and Meta expands creator partnership tools for brands. Plus, Google's December 2025 Core Update rolls out with major early impact.Visit us at - https://marketingoclock.com/

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente.Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza speaker, she has spent her career helping marketing teams move beyond activity metrics and earn real credibility with revenue leaders.The discussion focuses on what it takes for modern marketing teams to think and operate like business leaders. Lauren shares practical insights on alignment, attribution, financial literacy, and why many teams still struggle to connect their work to real business outcomes.In this episode, you will learn:How cross-functional experience changes the way Ops leaders think about impactWhy earning a seat at the revenue table requires more than good reportingThe right way to approach attribution without overengineering or blameWhy financial literacy is becoming non-negotiable for Marketing Ops leadersThe risks of continuing to market without clear measurement as 2026 approachesThis episode is ideal for Marketing Ops, RevOps, and demand leaders who want to elevate their influence, improve executive trust, and prepare their teams for the next phase of data-driven decision-making.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to trust.To discuss this problem, we are joined by Aaron Karpaty, Senior Director of Strategic Growth at Captello. Aaron works closely with revenue, marketing, and operations teams to modernize how event data is captured, connected, and activated across CRM, marketing automation, and sales workflows.The conversation explores where event programs break down operationally, why so much valuable interaction data never makes it into systems of record, and what a modern event operation needs to look like to drive real business outcomes.In this episode, you will learn:Why event and field marketing data remains fragmented across most organizationsThe most common data traps that prevent accurate event ROI measurementWhat interactions are typically lost during and after eventsHow to think about event value beyond basic lead captureWhat a well-run, integrated event operation looks like todayHow Marketing Ops, Revenue Ops, and Field Marketing can better alignThis episode is ideal for Marketing Ops, Revenue Ops, Field Marketing, and demand generation leaders who want to turn events from one-off activities into measurable revenue drivers.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops leaders. Richard shares his perspective on visibility, data literacy, team design, and how an operational mindset aligns with modern marketing leadership.In this episode, you will learn:Why Marketing Ops leaders are well-positioned to become future CMOsHow shifting from growth-at-all-costs to profitability changes leadership prioritiesThe difference between activity reporting and outcome reportingHow data literacy and financial acumen build trust at the executive levelThis episode is perfect for Marketing Ops, RevOps, and marketing professionals who want to expand their strategic influence and prepare for senior leadership roles.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show