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Jared M. Spool is a Maker of Awesomeness at Center Centre – UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre's professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services. In the 43 years he's been in the tech field, he's worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts. --- Send in a voice message: https://anchor.fm/xagility/message
“Really great user experience, if done well, is completely invisible.” - Jared SpoolOne of the most effective ways to increase word of mouth online or offline is through a fantastic experience worth sharing.In other words, the user's experience should mean almost EVERYTHING to a marketer because it makes marketing easier!In this episode we learn how to be a better marketer by deeply understanding the user and how they interact with our own products or better yet - how they accomplish their goals with our products.PLUS- Discover how to think about the user's experience as a marketer- Learn one powerful technique that will help you stay ahead of your competitors- Find out what Jared does to disconnect and unwind after changing the world every day with better UXWho is our guest in this episode?Jared M. Spool is the Maker of Awesomeness at Center Centre – UIE.If you've ever seen Jared speak about user experience (UX) design, you know that he's probably the most effective and knowledgeable communicator on the subject today. He started working in the field of usability and user experience in 1978, before the terms "usability" and "UX" were ever associated with computers.While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. UIE's world-class research organization produces conferences and workshops all over the world and for companies in every industry.In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared's decades of UX experience with Leslie's mastery of experience-based learning methodologies. UIE joined forces with Center Centre and now delivers the best professional development workshops, masterclasses, and conferences in the UX Design industry.For 23 years he was the conference chair and keynote speaker at the now retired annual UI Conferences and UX Immersion Conferences, and he manages to squeeze in a fair amount of writing time. He is a co-author of Web Usability: A Designer's Guide and Web Anatomy: Interaction Design Frameworks that Work.You'll find his writing at uie.com. You can also follow his adventures on Twitter at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.
Jessica Ivins is a UX designer and facilitator at the Center Centre in Chattanooga, Tennessee. In this episode of the Rosenfeld Review, Jessica discusses the methods and philosophy employed by the Center Centre to produce industry-ready designers. She shares the story of how, after speaking with hiring managers in the industry, co-founders Leslie Jensen-Inman and Jared M. Spool saw a need for an educational program that prepares designers to enter the workforce and start contributing from Day One with minimal onboarding. The Center Centre achieves this by offering a full-time two year program that more closely resembles a workplace experience than a traditional school. Students work on real world projects from large companies that span 3-5 months, and graduate with a portfolio of real world experience. More about the Center Centre: http://centercentre.com/about
Jared M. Spool Center Centre 07 / Resisting Experience Rot Description “Why, daddy,” says the curious toddler. “Why?” No parent has yet found a way to escape this exasperating line of questioning. We should be grateful. For as frustrating as the interrogation becomes, its purity of purpose cannot be denied. Focus on the why. TheRead more The post 07 / Resisting Experience Rot appeared first on The Product Momentum Podcast Hosted By Sean Flaherty & Paul Gebel.
Jared Spool For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customers. Jared is one of the best-known and most widely cited practitioners and educators in the UX field. We had a wide-ranging conversation on content strategy and how it manifests in user experience design. We talked about: his definition of content strategy (including Karen McGrane's content-as-gift analogy) the relationship between content and design how the evolution from static content to template-ized dynamic content at first messed things up but ultimately demonstrated the importance of content strategy the big push to sophisticated and highly customized content management systems at big media outfits like Vox, the New York Times, and ProPublica tools that support editorial workflow and examples of companies using them the importance of tracking editorial success and how to measure it the dearth of off-the-shelf third-party tools for tracking and improving editorial operations - "everything is bespoke" how the shortage of well-trained UX and content strategy talent led to the creation of the Center Centre his thoughts on the new "UX Writer" job role, and on the inadequacy of job roles in general who on a UX team can/should write the UX copy how to assess the skills set of your team the availability of his first cohort of Center Centre students for residencies (contact them if your company might have an opportunity) Jared's Bio Jared M. Spool is a Maker of Awesomeness at Center Centre/UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre’s professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services. In the 39 years he's been in the tech field, he's worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts. Video Here's the video version of our conversation: https://youtu.be/8ENJ0iKQ4-E Transcript Larry: Hi everyone. Welcome to episode number 25 of the content strategy interviews podcast. I'm really happy today to have on the show Jared Spool. Jared is a legend in the user experience world. He's been doing it since before it was a field. I think it's safe to say he was there at the start of it. He's best known as the found of the User Interface Engineering company. I'm not sure how long ago that was started, but it's been around for a little while. More recently, a couple years ago, he founded a school, a university, for user experience professionals called Center Centre down in Chattanooga. I'll let Jared tell you a little bit more about what he's up to these day, and a little bit more about his background. Jared: In 1988. That's when we started UIE. Center Centre was started in 2013 and we merged in 2016. Larry: Oh. Okay. Jared: So, we're now Center Centre UIE. Larry: Nice. Very cool. I guess maybe you could talk about it in the context of the Center Centre curriculum or just in general, how you think content strategy ... First of all, how would you define content strategy, and then how would you contextualize it within the field of user experience design? Jared: Well I would ask a content strategist, that's how I would define content strategy. It's easier when you let somebody else do it. To me, content strategy is all the work that has to do with the words. From a UX perspective, a user experience perspective, it's very easy for designers to just focus on the delivery of the stuff without thinking about what the stuff is.
Jared Spool For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customers. Jared is one of the best-known and most widely cited practitioners and educators in the UX field. We had a wide-ranging conversation on content strategy and how it manifests in user experience design. We talked about: his definition of content strategy (including Karen McGrane's content-as-gift analogy) the relationship between content and design how the evolution from static content to template-ized dynamic content at first messed things up but ultimately demonstrated the importance of content strategy the big push to sophisticated and highly customized content management systems at big media outfits like Vox, the New York Times, and ProPublica tools that support editorial workflow and examples of companies using them the importance of tracking editorial success and how to measure it the dearth of off-the-shelf third-party tools for tracking and improving editorial operations - "everything is bespoke" how the shortage of well-trained UX and content strategy talent led to the creation of the Center Centre his thoughts on the new "UX Writer" job role, and on the inadequacy of job roles in general who on a UX team can/should write the UX copy how to assess the skills set of your team the availability of his first cohort of Center Centre students for residencies (contact them if your company might have an opportunity) Jared's Bio Jared M. Spool is a Maker of Awesomeness at Center Centre/UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre's professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services. In the 39 years he's been in the tech field, he's worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts. Video Here's the video version of our conversation: https://youtu.be/8ENJ0iKQ4-E Transcript Larry: Hi everyone. Welcome to episode number 25 of the content strategy interviews podcast. I'm really happy today to have on the show Jared Spool. Jared is a legend in the user experience world. He's been doing it since before it was a field. I think it's safe to say he was there at the start of it. He's best known as the found of the User Interface Engineering company. I'm not sure how long ago that was started, but it's been around for a little while. More recently, a couple years ago, he founded a school, a university, for user experience professionals called Center Centre down in Chattanooga. I'll let Jared tell you a little bit more about what he's up to these day, and a little bit more about his background. Jared: In 1988. That's when we started UIE. Center Centre was started in 2013 and we merged in 2016. Larry: Oh. Okay. Jared: So, we're now Center Centre UIE. Larry: Nice. Very cool. I guess maybe you could talk about it in the context of the Center Centre curriculum or just in general, how you think content strategy ... First of all, how would you define content strategy, and then how would you contextualize it within the field of user experience design? Jared: Well I would ask a content strategist, that's how I would define content strategy. It's easier when you let somebody else do it. To me, content strategy is all the work that has to do with the words. From a UX perspective, a user experience perspective, it's very easy for designers to just focus on the delivery of the stuff without thinking about what the stuff is.
Jared M. Spool is a co-founder of Center Centre and the founder of UIE. In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new design school in Chattanooga, TN to create the next generation of industry-ready UX Designers. In this preview he shows us how companies can pin-point what stage of UX maturity they're in and clear steps on how to evolve their understanding and execution of design. Get early access to Jared’s full episode here: http://highresolution.design/early-access
Startup Boston Podcast: Entrepreneurs | Investors | Influencers | Founders
Brian Oneill has been a product designer for more than twenty years and in the last ten years has been an independent consultant and started his company Designing For Analytics last year. Brian has helped designed products for companies ranging from startups to enterprises including NetApp, TripAdvisor, Infinio, Fidelity, and DataXu. In this episode, Brian talks about: The differences between UI and UX and what the role of the product designer is How to measure the user experience and go about discovering UX issues Common mistakes he sees people make How being a musician influences the way he approaches product design Links from today’s episode: Designing For Analytics How to Self-Assess the UI/UX Design of Products Using Analytics Contact Brian Brian on Twitter Harvest Waze Kyruus Dispatch Jonathan Stark Brennan Dunn Jared M. Spool Sketch and Invision Sketching User Experiences Beautiful Evidence If you liked this episode: Follow the podcast on Twitter Subscribe on iTunes or your podcast app and write a review Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com Music by: Mr Ho’s Orchestrotica
(Duration: 27m 36s)Recorded September 11, 2006, we discuss dream panels, CUE studies, whether we're an engineering discipline or a craft, the value of heuristic evaluations, and how whether we should learn anything from Facebook's recent loss of face.Present for this recording were Jared M. Spool, DeWayne Purdy, Kyle Pero, Lyle Kantrovich, Rashmi Sinha, Nate Bolt, and Joshua Porter.