Podcasts about center centre

We've all experienced it: the frustration of a poorly designed product or service. But what sets apart the truly exceptional user experiences from the merely satisfactory ones?In this episode, Hannah Clark is joined by Jared Spool—Maker of Awesomeness at Center Centre—to delve into the nuances of UX design, exploring the gap between meeting expectations and creating genuine delight.Resources from this episode:Subscribe to The Product Manager newsletterConnect with Jared on LinkedInCheck out Leaders of Awesomeness - Center Centre

Jared M. Spool is a Maker of Awesomeness at Center Centre – UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre's professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services. In the 43 years he's been in the tech field, he's worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts. --- Send in a voice message: https://anchor.fm/xagility/message

In this episode, we talk about: Why security UX requires “selective usability” and how that poses unique challenges for designers. Thinking about security in terms of safety systems: putting the burden on the system rather than on the user. How to work effectively with the security team. And Jared shares lots of examples.Jared Spool is the founder of UX consultancy UIE and the co-founder of UX design school Center Centre. Interested in hearing more about what Jared has to say about the security of UX? Watch the talk: Insecure and Unintuitive: Why We Need to Fix the Security of UX.

“Really great user experience, if done well, is completely invisible.” - Jared SpoolOne of the most effective ways to increase word of mouth online or offline is through a fantastic experience worth sharing.In other words, the user's experience should mean almost EVERYTHING to a marketer because it makes marketing easier!In this episode we learn how to be a better marketer by deeply understanding the user and how they interact with our own products or better yet - how they accomplish their goals with our products.PLUS- Discover how to think about the user's experience as a marketer- Learn one powerful technique that will help you stay ahead of your competitors- Find out what Jared does to disconnect and unwind after changing the world every day with better UXWho is our guest in this episode?Jared M. Spool is the Maker of Awesomeness at Center Centre – UIE.If you've ever seen Jared speak about user experience (UX) design, you know that he's probably the most effective and knowledgeable communicator on the subject today. He started working in the field of usability and user experience in 1978, before the terms "usability" and "UX" were ever associated with computers.While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. UIE's world-class research organization produces conferences and workshops all over the world and for companies in every industry.In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared's decades of UX experience with Leslie's mastery of experience-based learning methodologies. UIE joined forces with Center Centre and now delivers the best professional development workshops, masterclasses, and conferences in the UX Design industry.For 23 years he was the conference chair and keynote speaker at the now retired annual UI Conferences and UX Immersion Conferences, and he manages to squeeze in a fair amount of writing time. He is a co-author of Web Usability: A Designer's Guide and Web Anatomy: Interaction Design Frameworks that Work.You'll find his writing at uie.com. You can also follow his adventures on Twitter at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.

For tonight's episode we have a person who is multifaceted. Writer, researcher, educator, speaker but most importantly a pioneer in UX designing, Mr. Jared Spool . He is someone who has been working in the field of usability and design since 1978 and is the CEO and Founding Principal of the largest UX consulting and research organization of it's kind in the world, Center Center . He is also the co-founder of Center Centre. Stream the episode to know everything you must to create meaningful and relevant user experience for your product.

UX-radio is a podcast about Information Architecture, User Experience and Design. Hosts Lara Fedoroff and Chris Chandler talk with industry experts with the purpose to educate, inspire and share resources with the audience. Jessica Ivins talks about becoming an industry-ready UX Designer at Center Centre.

Jared Spool and Dana Chisnell join Tim Keirnan for a conversation about what Tim is calling the "buzzwordification" of UX. Has the increasing notoriety of this profession label helped us? Has it hindered us? Maybe it's a balance of pro and con. Maybe we just need to meet in a rental car in a parking garage somewhere in Dearborn and hash it out. Jared can be found at User Interface Engineering and the Center Centre school. Check the UIE site for his upcoming appearances in a city near you. Dana can be found at the Center for Civic Design. She is also, among many other wonderful things, the co-author of the legendary Handbook of Usability Testing 2nd Edition. She travels, too. Meet her if you can. This is the second in a series of indeterminate length. While not linked in any way beside the topic, you may also be interested in listening to the first conversation in the series with Serena Rosenhan and Keith Instone.

Jessica Ivins is a UX designer and facilitator at the Center Centre in Chattanooga, Tennessee. In this episode of the Rosenfeld Review, Jessica discusses the methods and philosophy employed by the Center Centre to produce industry-ready designers. She shares the story of how, after speaking with hiring managers in the industry, co-founders Leslie Jensen-Inman and Jared M. Spool saw a need for an educational program that prepares designers to enter the workforce and start contributing from Day One with minimal onboarding. The Center Centre achieves this by offering a full-time two year program that more closely resembles a workplace experience than a traditional school. Students work on real world projects from large companies that span 3-5 months, and graduate with a portfolio of real world experience. More about the Center Centre: http://centercentre.com/about

My guest today is Jessica Ivins. Jessica is a user experience designer. She's also faculty member at Center Centre, the UX design school in Chattanooga, Tennessee, where she prepares students to be industry-ready UX designers. She wears many hats in this role, and in this episode we talk about how she keeps track of it all. Listen to the full conversation https://theinformeddotlife.files.wordpress.com/2019/05/episode-9-jessica-ivins.mp3   Show notes Center Centre David Allen's Getting Things Done Marc Andreessen's guide to personal productivity Google Docs Timeboxing Parkinson's Law Slack Re-work by Jason Fried and David Heinemeier Hansson OmniFocus The Pomodoro technique JessicaIvins.net Jessica on Medium Jessica on Twitter Read the full transcript Jorge: Jessica, welcome to the show. Jessica: Hi Jorge, welcome. Thank you for having me. Jorge: So tell me about yourself. What do you do? Jessica: So I am a faculty member at Center Centre. And Center Centre is the UX design school here in Chattanooga, Tennessee. And we provide a full-time program that's two years long that prepares our students to be industry-ready UX designers, where when they graduate they can join a team and get ready to work from day one. And my role here is a faculty member is, I do everything from manage the students and manage projects to coach the students and basically support them throughout their two-year learning journey. Jorge: Center Centre is still a relatively new program, right? Jessica: Yes. Jorge: Probably means that you have a lot on your plate. Jessica: Yes. We're a very small team, so we wear a lot of hats and we've graduated one class of students so far, which is really exciting and we are gearing up for the next class to start sometime this year. Jorge: What role does information playing all this? Jessica: Oh jeez, so I juggle a lot of information and a lot of to-dos on a daily basis. As I mentioned before, we're a small team. So we wear a lot of hats. So I do everything from emptying the dishwasher, to writing curriculum, to reporting anything any issue with the facilities that needs to be repaired… Lots and lots of work with the students, obviously: working with them one-on-one working with them in the group setting. So it's really a lot of juggling and a lot of time management and priority management. Jorge: Well, you must have a lot of things going on simultaneously and I'm wondering how you keep track of it all. Jessica: Yeah, that's a great question. So it's been a long journey for me because my goal was to be able to juggle all the things I need to juggle and do all the things I need to do without burning out and without working long hours. So one of my goals in 2018 was to get better at managing my to-do's. And I set that as a professional goal. At Center Centre every year we set professional goals with students and with staff too. So my boss and I set professional goals for me and I met my goal in 2018, which is really awesome. I got really good at managing my to-do's. And the two big things that I was able to figure out in order to manage everything on my list was number one, identifying my priorities — whether it's my priorities for the day or my priorities for the week — and number two, using really short manageable to-do lists instead of really long lists. And those two things have really helped me be more productive, really helped me maintain low stress levels and get the work done that I need to get done. Jorge: I know different folks have different ways of doing that — managing priorities and keeping their to-do lists — and I'm wondering if you could share with us how you're doing it. Jessica: Sure. So like I said, it's been a long journey. One of the things I appreciate about myself is that I'm very detail-oriented by nature. So I have the type of brain that kind of holds onto details and that can be a really good thing. But what I've learned over the years is that you can't really rely on your brain to remember all the things you need to do. Even if you're a detail-oriented person by nature like me. When I was first learning to get better at managing my to-dos, one of the first resources I consulted was Getting Things Done by David Allen, which you might be familiar with. It's a pretty well-known book and it's a great system for managing all the things on your plate. It's a fantastic system. It's a very rigid system, but the beauty of the system is that you don't have to follow it to the T. David Allen, the gentleman who invented it even says a lot of people read his book and they pull out elements of the system that really work for them and it does bring them big benefits. Some of the big things that I took away from that book that I started applying were getting things out of my head and onto paper or in some sort of trusted system rather than trying to remember everything that I had to do, which was huge because he talks in the book about how even if your detail oriented your brain is not good at storing all the things that you need to do. It's a lot of cognitive load, and you're just putting a task on your mind that your mind isn't good at. So you're constantly preoccupied with what you need to do next and make sure you don't forget this, whereas if you write it down and put it in some sort of trusted system — whether that's a paper system or a system like Basecamp — it's a much better use of your time because you're basically putting everything into a system that you can refer to, and freeing up your mind space in order to focus on things like reading, writing, work — whatever you need to do. So that was a huge thing that I got from him. And a few other techniques that I picked up from Getting Things Done were doing a weekly review. So every week you take stock of what you need to do, the to-dos that you wrote down and put in your system, and make sure they're organized and ready for the next week. So those tasks and those techniques were really helpful for me. They really helped me get a long way, but they didn't get me to where I needed to be. And hence in 2018, even though I was using the Getting Things Done method. I still was really struggling to get everything done and work a sane amount of hours each week. And that's when I did some more research after I set my goal in 2018, and that's when I learned to use shorter to-do lists and to really get good at identifying my priorities so that I was working on things that were a priority and not working on things that were low priority and things that can wait. Jorge: I read David Allen's book a while back. Pretty much in the same spirit that you're evoking here, this idea of, “Oh my gosh, I need to get better at this stuff!” And I was drawn to this one. And I remember a phrase in that book, he said that you want to have “mind like water,” where he meant still water. And there is the philosophy of getting things out of your head and writing them down, and then there is the practice of doing that with tools. And I'm wondering what tools you're using to capture your to-do lists. Jessica: Sure. So I use a mix of tools. I use paper a lot, believe it or not. I still take all my notes in a notebook as I find that at the end of the day I'm better able to focus on what I'm hearing. And it's just easier to retain information if I take handwritten notes. So a lot of times if I have an action item, or a to-do, I will write it down in my notebook and I'll put a little star next to it. Or sometimes just depending on the nature of where I'm at and whether or not I have my notebook right next to me, I will put it into a Google Doc on my laptop. And between those two things, I can basically refer to either one of those to see what it is I need to do and what it is I need to capture in my actual formal lists. And my formal lists, if you will, are more in Basecamp. So I have a weekly to-do list in Basecamp, and then I have other lists where I capture things that probably need to get done at some point, but they don't need to get done this week. So I have various other lists and projects and stuff that I post things in. So that's how I keep track of things. And the weekly review that I mentioned earlier is really critical because that weekly review allows me to stop each week and make sure that I'm looking through my paper notebook and the Google Doc on my computer and capturing any to-dos I need to capture and put into my weekly list or my other lists. Jorge: One of the things that David Allen talks about in the Getting Things Done book Is this idea of inboxes, right? And we have email inboxes, we have physical inboxes. Basically, the world is sending us things that that it needs us to pay attention to, right? Jessica: Yeah. Jorge: How do those figure in your workstream? Jessica: Yeah, so email is still something I'm figuring out how to wrangle. I've gotten pretty good at it. One of the techniques that I use is I only check email a few times a day. So I dedicate time for checking email, whether it's 10 minutes or 30 minutes, throughout the day I dedicate various chunks of time to it. And sometimes I even set a timer and I say okay email is just something I do. It's something I do several times a day. And for this amount of time, I'm going to focus on email. So I respond to all the emails I need to respond to sometimes I see an email and I say okay, there's something I need to take care of so I might make a little note in my notebook, and then when the timer goes off or when I have to get up and go to a meeting that I close email and I go back to it later in the day and I find that that's really crucial for focus, because I turned off on my email notifications because if I had them on they be going off all day and distracting me from the work I'm trying to-do whether I'm working on curriculum or in a meeting and I just found that all the notifications were just… It's just not worth having them on because they're more of a distraction than they are a help. So that's been really critical for me. Now, I also work in a culture that… Some cultures put a lot of pressure on you where you need to have your email open all the time and you need to be responding to emails within five or ten minutes. And thankfully that's not our culture. We don't use email that way. So that's been a huge asset for me, and turning off all those notifications has just really allowed me to have deep focus on my work. Jorge: I recently found a blog post that Marc Andreessen wrote about 10 years ago, where he talks about his personal productivity philosophy and one of the pieces of advice he gives is precisely what you've described, which is do your email or inbox processing a couple of times a day, and just set set it aside as a thing you do. And email as an asynchronous communication medium, email doesn't carry the same sort of immediate expectations that something like text messaging does, for example. Given that you work at an educational institution, I'm assuming that you have different volumes of inputs to your inboxes throughout the year. Like I can imagine that there's a period for example, when students are applying or it's the start of the semester or whatever. Do your processes vary at all throughout the year as you deal with changing patterns in your work? Jessica: Yes, that's a great question. So when students are enrolled, I have way more on my plate than when they're not enrolled. Obviously. I have plenty of things to work on when they're not here because we're a small business, but when they're enrolled one of the things I find myself doing a lot as reviewing evidence for student work. So students are constantly submitting evidence for me to review whether it's evidence of a usability test that they conducted or evidence of a meeting that they ran, and I need to review that evidence and basically grade them and get back to them in a timely manner with their with their assessments. So, again my goal for 2018 and my goal in general is to be able to get my work done during business hours and not have to work long hours and not have to stress out about when I'm going to get things done. So one of the techniques that I found for getting through reviewing all the student. It was time boxing myself and it's a technique that my boss Lesley Jensen Inman helped me apply. It's basically a technique where you say, okay, I need to review student evidence, and I only have 20 minutes. I wish I had 45 minutes or an hour to do this. But all I have right now is 20 minutes. So I'm going to set a timer for 20 minutes and I'm going to intensely focus on getting as much done that I can in 20 minutes and it's amazing how timeboxing yourself and setting a timer… Once that you know that timer is running, you really focus on that task and it helps you get work done faster. And not only does it help you get work done faster, but it helps you gauge after a while if you do this over and over again how much time it actually takes you to do the work because your timing yourself. And then you can more accurately plan your day later on once you get a sense of, okay, I have all this student evidence to review, I've been timing myself for two weeks, I think I'm pretty sure I can get this all this done in an hour. So I just need to find three 20 minute chunks today to get this done. And I found that that's been really really helpful for me. It just really puts into perspective how I'm using my time and how quickly I can get things done. And by timeboxing, I just want to say you're not rushing yourself, like you're not cutting corners and you're not sacrificing everything to beat the clock, right? It's just a way of helping you be very present and very focused on what you're doing and helping you be aware of how much time you're spending so that you can use your time more effectively in the future. Jorge: That's a really important insight. And it's one of those things where It sounds commonsensical but it's but it's rare enough that it actually has a name. Kind of like Murphy's Law is a thing, right? Jessica: Yeah. Jorge: This one is called Parkinson's Law. Jessica: Mmm, right. Jorge: The idea that work expands to fill the time available. Jessica: Exactly, exactly. Jorge: The thing for me when I timebox — and I guess this is a skill —- but when I timebox things, its a forcing factor that kind of forces me to focus on the things that really matter about the thing, discard the details. So it's a very important insight. Jessica: Yeah, I agree. When you know that timer's running, you're really going to focus on the things you need to do and you're going to make sure that you're minimizing distraction. It's just a fantastic tool and it helps you really build the habit of focus and using your time effectively. I mean it saved me from work having to work a lot of late nights and weekends. It's a fantastic technique. Jorge: One of the things that I always have that I always find challenging in managing my own personal commitments Is whenever I have to deal with other people. And you've described a few tools that you use. You talked about your paper notebook, you talked about a Google Doc and Basecamp and my sense from hearing you describe that ecosystem is that you are kind of managing your own tasks there. I'm wondering about other people. For example, Basecamp is a tool meant for project management where you are somehow sharing with others. Are you keeping track of your own tasks there? Are there team-level tasks? How do you keep track of commitments that others have made to you as opposed to you have made to others? Jessica: Yeah, so another good question. So we use Basecamp for both. I use Basecamp to track my own to-dos and I also use Basecamp to assign to-dos to my colleagues and even my students. And what one of the things I try to do is, I try to use the tools around me in a way that work for my colleagues. So not everybody has the detail-oriented mind that I do, or not everybody works the same way I do. And because we're small and I've been working here for almost 5 years, I have a sense of what works well for my co-workers. So for example, my coworker Thomas, I will assign him a to-do in Basecamp and he'll get an email notification, but I'll also send him a notice on Slack. And I'll say, “Hey Thomas, I signed you this to-do on Basecamp, please review it by this date and see the to-do for details.” And that Slack message really helps him because he… I guess some people are really good at wrangling their inbox, other people really struggle with it. And I think that's really typical. You know, I'm a detail-oriented person, no everybody is. So I've talked with him and he said, “Yeah, you know, if you put it in Basecamp, great. But please also send me a Slack message because that'll help me keep on top of it.” So we do use our tools for team communication and team task assignment. But we also try to meet people where they're at as much as we can. So I try not to force my method on other people. Again, just because I'm detail-oriented and I'm really good at wrangling my email inbox doesn't mean that everybody else is. So I try to adjust my methods to meet people where they're at, and therefore it just makes everybody on the team more effective. Jorge: You said that one of the big changes that you made in 2018 was that you started dealing with shorter, more manageable to-do lists. To me that implies that there's stuff that you're kind of cutting out, right? So you're not you're not taking everything on. Are you keeping track of those in any way? I know that David Allen talks about this someday/ maybe list as a place where you place these things that are not urgent or immediate. Are you implementing anything like that? Jessica: Yeah. I do have a someday/ maybe list. I have a couple of them., actually. They're kind of sorted into themes. I love the someday/maybe less because it's a list where you can track the things that you're probably going to do some day, but you may not get to and that's okay. I just I think it's so psychologically freeing that it's called a someday/maybe list. And I even I use a similar system for my personal life and I have a lot of someday/ maybe lists and my personal life. Like, you know things that I'd like to do but I may not get to and that's okay. So the someday/maybe list is a tool I use. I also decided at some point that… Through my research I started reading about how long to-do lists are really demoralizing and I remember reading it in Jason Fried's book Re-work — if your audience doesn't read that it's a popular business book that's been around for about 10 years — and he had a small section in the book where he talks about long do long to-do list being really demoralizing and he said, “When's the last time you crossed everything off of a really long to-do list?” He said, “Stop using really long lists because they're not helpful.” That was a lightbulb moment for me because I realized that while the long list has everything captured that you need to do, it is kind of demoralizing because when are you ever going to.check off everything on a list of 25 items? You know, maybe eventually, but you're not going to feel very productive or very accomplished in the meantime. So what I do is either the night before or the morning of my work day, I sit down and identify one to five priorities that I need to get done for that day. And I mentioned earlier that I use a Google Doc. So I list those one to five things in my Google Doc and as I go throughout the day and I complete those things I move those Items from the to-do list of the Google Doc to the completed list of the Google Doc. So it's almost like crossing things off. Instead of crossing things off, I'm moving it from the to-do section to the done section. And by the end of the day most of the time I get through all of my to-dos is sometimes I only get to like four out of five, but at least four out of five is better than four out of 30, you know, so if you have a really long list and you've gotten done five things, but there are still 25 things on the list. It's just it's not very… You just don't feel really good. You could say that it's like a psychological trick, but if it's a psychological trick that makes me feel accomplished and makes me feel good about my work day, I'm happy to use it. Jorge: Yeah, I can totally relate to that psychological trick. The system that I use to track my own to-dos is a tool called OmniFocus, which is designed from the ground up to-do GTD, to-do the Getting Things Done methodology. And one of the things that I like about that… First of all, I'll have to say for the benefit of folks who don't know, it's a pretty complex tool that requires a bit of onboarding and it helps if you've read David Allen's book before getting into it. But one of the reasons I like it is that it allows me to filter down my to-dos in the way that you're describing so that I can focus my list. And by focus, I mean narrow it down to four or five items based on different criteria. So, for example, I can tag my to-dos by context. So some to-dos I can't do when I'm not in front of a computer. Jessica: Okay. Jorge: So why look at things that I can't do at the moment? So this allows me to filter those down. And it's exactly the sort of hack that you're talking about, which is it's kind of overwhelming to look at a list of 25 things. But if I can whittle it down to five or six, then it becomes much more doable. Jessica: Yeah. Yeah, what I love about that is that you are finding a combination of tools and techniques that work for you, and a lot of the principles that we're talking about — that you and I use — overlap, right? Which I think is really awesome. And that's something that we encouraged our students to do. So when we had students we put a lot of time and energy into soft skills and interpersonal skills and not just the hard technical skills of design. So we focused a lot with them on, for example, how to run a meeting, how to send an email that gets a response, when to have a meeting, when not to have a meeting, how to work through a professional conflict — all sorts of things including how to manage your time and how to identify your priorities. So our philosophy is that we didn't push our system on our students. We didn't say, “Okay, in order to manage your time, students, you have to do what I, Jessica, do. And here's what I do, and start doing this.” Because it's just not very effective for lots of reasons, but we wanted them to get very good at managing their time. Because managing your time and your priorities is… I see it as a life skill. It's something that you can use outside of work for your personal items. It's something that will certainly benefit you at work. So we would take a lot of time. We had a lot of reflections here at Center Centre, which is like a time where we pause and reflect on the work that we do. And we would take a good chunk of reflection time to sit back and talk about what are some tools and techniques that you've been using lately to manage your time? And there was an exercise I used to love running with the students where I'd set a timer and I'd give them three minutes to draw, illustrate in some way the technique they're using, and they could draw whatever they wanted. They could sketch whatever they wanted. They could even just write it down on a whiteboard if they wanted to. So they'd all get in front of a whiteboard and sketch a time-management or priority-management technique that they've been using. And then they'd go around and talk about the techniques that they've been using, how well they're working or maybe how well they're not working yet. And then we'd open it up for discussion and we'd say, “Okay, so based on what other people have shared, what are some ideas that you have for maybe new techniques that you could try. Or maybe people are sharing ideas that you're already using that you find to be really effective.” And that opened up a lot of great discussions. We talked about all sorts of things like timeboxing, like I talked about earlier. Calendar management: how to use your calendar effectively, how to block off time on your calendar. Even techniques like the Pomodoro Technique which one of my students really enjoyed using. Now, that's a technique that I found just doesn't work well for me. Some people love it. If you're not familiar with it, the Pomodoro Technique means that you work intensely for 20 minutes and you focus on whatever you're doing for 20 minutes and then you take a five-minute break and then you work intensely for 20 minutes again, and then you take a five-minute break and that's how you get through your day. One of my students love that technique and it helped him get a lot done. Again, it doesn't work very well for me. But that's what I love about our program is that we encourage our students to find their own methods, just like you were telling me about your method, how it's not the same method that I use and it may not work for me, but it's very similar and you've basically found what works for you. So we encourage that among our students as well. Jorge: Yeah, that's great. It's teaching the first principles and then allowing the students to discover their own way to applying them, right? Jessica: Exactly, exactly. And you know, we encourage them to experiment with all different types of methods and tools. And you know, some people really loved timeboxing some people got really really stressed out by it and were like, “I can't handle this! I gotta try something else.” And that's okay. You know, it's just all about finding what works for you. It's basically like there are lots of ways to get to your destination. It's just, do you want to take the scenic route or do you want to take the highway? It's just it's really up to you. Jorge: On that subject of your students, I wanted to ask what are you working on now? I'd like our audience to know so that they can follow up with you. Jessica: Sure. So right now we are in between cohorts and we are accepting applications for our next cohort. So if your listeners are interested, you are all welcome to get in touch with me or check us out. You can visit us at centercentre.com. You can also find me… You can just Google me, Jessica Ivins. I publish a lot of user experience related articles on Medium. Lately, I've been writing a lot about how to design your UX career. That's been on my mind and obviously, it's a lot of what I do with students is preparing them for their career. So if you'd like to keep up with me, please feel free to check out my Medium articles. You can also follow me on Twitter. I'm very active on Twitter and every week I review UX resources, whether it's a book I'm reading or some articles and reading, and I take the best of what I find and I craft quotes and takeaways from those resources and I share them on Twitter. So I do have a decent following on Twitter of folks who… I've gotten a lot of feedback, great feedback, from folks that they find what I share to be very valuable and educational for them. So I'm a big nerd about UX, I'm always sharing the things that I find useful and sharing content and creating my own content that I find useful. So, please feel free to follow me whatever way you'd like. Jorge: Fantastic Jessica. I'm going to make sure to include all of those things in our show notes. Thank you so much for your time. This has been really great. Jessica: Thank you Jorge for having me, I'm really glad I was able to be a guest.

Show Description****************Jessica Ivins is our guest to talk about her work at Center Centre, a user experience design school, and how students are learning to be the next generation of UX designers. We also discuss self-learning, accessibility concerns, website metaphors, and how to prep for applying at a school like Center Centre. Listen on Website […]

GUEST BIO: Jessica Ivins is a user experience (UX) designer and faculty member at Center Centre, the UX design school in Chattanooga, TN, where she prepares students to be industry-ready, junior UX designers. Jessica dedicates much of her time to the UX community. She founded the Chattanooga UX Design Meetup. She publishes UX articles on her blog and on Medium. She also speaks internationally at conferences such as SXSW, Midwest UX, IA Summit, and UX Cambridge (UK). EPISODE DESCRIPTION: Phil’s guest on today’s show is Jessica Ivins. She started her IT career working as a web developer using mainly HTML and CSS. But, soon became interested in the UX field. Her design school prepares students to become truly industry-ready, junior UX designers. Jessica is the founder of the Chattanooga UX Design Meetup as well as a prolific international conference speaker. She also spends quite a lot of time sharing her knowledge via her blog, social media, and tech articles via the Medium platform. KEY TAKEAWAYS: (1.06) – So Jessica, can I ask you to expand on that brief intro and tell us a little bit more about yourself? Jessica explains that, by trade, she is a UX designer. But, these days, her focus is teaching others to become industry-ready designers. To achieve this, she takes her students through an intensive two-year course. Once they have completed it, they are fully ready for the workplace. (2.00) - How long have you been focused on UX itself and how long have you been teaching other people? Her answer is since 2007, but Jessica explains that, before that, she was a front end web developer. A skill she still uses from time to time. She has been focusing on teaching since 2011/12. However, Jessica has been running regular workshops and attending meetups for far longer. (3.10) – Can you please share a unique career tip with the I.T. career audience? Jessica’s advice is to always be preparing yourself for your next job search, even if you are happy in your current role. That does not mean applying for jobs before you are ready to move on. Jessica’s advice is to constantly improve your reputation. It is important to portray yourself as a professional, at all times. That way when you need to find a new job, you will be in a good position to land the role you really want. Making a name for yourself within the industry makes any job search far easier. (4.10) - Do you have any examples of what you might do to get your profile out there? Jessica says you can dive deep and begin blogging. That works well. So, does writing a book or public speaking. For Jessica, it was speaking at conferences that gave her career a real boost. Attending networking events helps too. As does, maintaining a strong presence on social media. You just need to hang out and be active where others who work in your field spend time. For example, if you are a designer Dribble is a particularly good platform to participate in. You can also listen to podcasts or read articles written by experts who work in your field and reach to and thank them. Plus, maybe ask a question or share something with them. Do that regularly and you will stay on people’s radar. LinkedIn has great feeds that make it really easy to do this. If you do a few of these things you will end up with a good online presence. So, when an employer Googles your name they will be able to find up to date information about you. Someone who is known in the industry and has a good reputation will find it easier to land a good job. Phil particularly likes the suggestion that you provide positive feedback for articles and podcasts. He knows this is effective, especially when you submit your comment not long after the article or podcast has been published. (6.50) – Can you tell us about your worst career moment? And what you learned from that experience. At one point, despite being inexperienced and in a junior position, Jessica was expected to complete senior level work. As a result, she ended up working on some high profile and demanding projects. Unfortunately, she did not have enough experience to do everything that was expected of her. It was a very unfair position to be in. Several other people who were involved in the project were in a similar situation. Unsurprisingly, fairly quickly, everyone involved became very frustrated. However, it did make her realize that she needed to become a better facilitator. She had to develop the skill to lead individuals and teams toward consensus. It helped her to realize that being able to rally the team was an essential skill. The difficult experience she had, early on in her career, taught her a skill she still relies on heavily, today. In the end, that experience is one of the things that ended up pushing her career forward. (9.00) – What was your best career moment? For Jessica, getting into public speaking has been a highlight of her career. But, it was not something she wanted to do. She resisted, but her boss pushed her to do it. At the time, her presentation skills were not great, something her boss saw as a big issue. When she finally gave in and, she started out by speaking locally, on a subject she was passionate about. It was nowhere near as scary as she thought it would be and her public speaking ended opening a lot of doors for her. For example, while speaking at one conference she met and got to know her current boss. (10.32) – When did you actually start public speaking and how many talks have you given and do you enjoy it? Jessica explains that she started to speak publically around 2011/12, and since then has delivered dozens of talks. However, she still gets butterflies, when she speaks publically. But, she has learned to manage them better, so they are not as bad as they used to be. (11.56) – Can you tell us what excites you about the future of the IT industry and careers? The way in which technology is becoming so integrated with our day-to-day lives excites Jessica. The pace of integration means that there are always new and interesting problems to solve, especially when it comes to the user experience. (12.40) – What drew you to a career in IT? When Jessica was in college, taking a computer programming class was mandatory. At the time, she knew very little about computers, just how to use two pieces of software and handle emails. Naturally, she was nervous about taking the programming class. But, when she did, she loved it. So much so, that she nailed her first exam. She switched majors and ended up studying to become a web developer using HTML and CSS. That is when she knew for sure that an IT career was for her. The fact that she could make enough money to live comfortably was also a win. (14.30) – If you were to begin your IT career again, right now, what would you do? Jessica says she would probably start by sharpening her self-learning skills. As a student, she had a conventional mindset. She thought the way to learn was to just go to class and do what your teacher told you. Now, she realizes that this conventional approach will only take you so far. In today’s world, you have to be really good at teaching yourself. It is the only way to remain marketable and knowledgeable enough to be really good at your job. (15.26) - Is that something you've built into a habit? Or is it something you plan out? For Jessica, it has become habitual. If you focus on learning and sharpen it as a skill, you'll get better at learning. You will learn faster and recognize which skills you need to focus on. (16.05) – What are you currently focusing on in your career? Jessica is working to improve her management skills for her next cohort of students. At Center Centre, they take a different approach to education. The environment in which the students are taught is more like a workplace than a classroom. Students report to Jessica or a faculty member and have regular one-on-one meetings. Projects are managed just like they would be in the workplace. It is a sound process which produces fully trained junior UX designers. Workers who are able to do the job, from the very first day with their new companies. Jessica is pleased with the way things have gone but is working to continually improve. That means striving to manage things even better than they are now. (17.07) – What is the number one non-technical skill that has helped you the most in your IT career? For Jessica, that is having strong facilitation skills. Being able to run meetings and lead people towards consensus and achieving goals is an invaluable skill set. Jessica feels that the ability to do this is one of the things that sets her apart, in a good way. It has also helped her to be a good educator.   (17.46) – Phil asks Jessica to share a final piece of career advice with the audience. Jessica’s advice is to be intentional about how you portray yourself and make sure that you continually make small investments in your career. This will ensure that you are as ready as possible the next time you need a new job. At Center Centre, they work with students from day one to lay the groundwork for their getting a job, when they graduate, two-years later. They are encouraged to identify who they need to meet, the opportunities that will help their career and what else they can learn to boost their job worthiness. BEST MOMENTS: (3.28) JESSICA – "Lay the groundwork for your next job search now, even if you're happily employed" (8.07) JESSICA – "Public speaking opened up so many doors for me" (15.04) JESSICA – "You have to be good at seeking out new opportunities to learn, so you are marketable, hireable and knowledgeable enough to be effective at your job." (15.17) JESSICA – "If I could go back and talk to my earlier self, about the beginning of my career, I would definitely push myself to sharpen the skill of self-learning." (17.58) JESSICA – "Be intentional about how you portray yourself." CONTACT JESSICA: Twitter: https://twitter.com/jessicaivins LinkedIn: https://www.linkedin.com/in/jessicaivins/ Website: http://jessicaivins.net

On this special episode we get a chance to interview Jared Spool, maker of UX awesomeness and founder of UIE and Center Centre. Conducted by ProjectUX host Brandon Ward, we discuss design education, the UIE conference, and get a dose of his unique sense of humor with some personal questions as we go inside the big design studio.

Jared Spool For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customers. Jared is one of the best-known and most widely cited practitioners and educators in the UX field. We had a wide-ranging conversation on content strategy and how it manifests in user experience design. We talked about: his definition of content strategy (including Karen McGrane's content-as-gift analogy) the relationship between content and design how the evolution from static content to template-ized dynamic content at first messed things up but ultimately demonstrated the importance of content strategy the big push to sophisticated and highly customized content management systems at big media outfits like Vox, the New York Times, and ProPublica tools that support editorial workflow and examples of companies using them the importance of tracking editorial success and how to measure it the dearth of off-the-shelf third-party tools for tracking and improving editorial operations - "everything is bespoke" how the shortage of well-trained UX and content strategy talent led to the creation of the Center Centre his thoughts on the new "UX Writer" job role, and on the inadequacy of job roles in general who on a UX team can/should write the UX copy how to assess the skills set of your team the availability of his first cohort of Center Centre students for residencies (contact them if your company might have an opportunity) Jared's Bio Jared M. Spool is a Maker of Awesomeness at Center Centre/UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre's professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services. In the 39 years he's been in the tech field, he's worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts. Video Here's the video version of our conversation: https://youtu.be/8ENJ0iKQ4-E Transcript Larry: Hi everyone. Welcome to episode number 25 of the content strategy interviews podcast. I'm really happy today to have on the show Jared Spool. Jared is a legend in the user experience world. He's been doing it since before it was a field. I think it's safe to say he was there at the start of it. He's best known as the found of the User Interface Engineering company. I'm not sure how long ago that was started, but it's been around for a little while. More recently, a couple years ago, he founded a school, a university, for user experience professionals called Center Centre down in Chattanooga. I'll let Jared tell you a little bit more about what he's up to these day, and a little bit more about his background. Jared: In 1988. That's when we started UIE. Center Centre was started in 2013 and we merged in 2016. Larry: Oh. Okay. Jared: So, we're now Center Centre UIE. Larry: Nice. Very cool. I guess maybe you could talk about it in the context of the Center Centre curriculum or just in general, how you think content strategy ... First of all, how would you define content strategy, and then how would you contextualize it within the field of user experience design? Jared: Well I would ask a content strategist, that's how I would define content strategy. It's easier when you let somebody else do it. To me, content strategy is all the work that has to do with the words. From a UX perspective, a user experience perspective, it's very easy for designers to just focus on the delivery of the stuff without thinking about what the stuff is.

Jared Spool For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customers. Jared is one of the best-known and most widely cited practitioners and educators in the UX field. We had a wide-ranging conversation on content strategy and how it manifests in user experience design. We talked about: his definition of content strategy (including Karen McGrane's content-as-gift analogy) the relationship between content and design how the evolution from static content to template-ized dynamic content at first messed things up but ultimately demonstrated the importance of content strategy the big push to sophisticated and highly customized content management systems at big media outfits like Vox, the New York Times, and ProPublica tools that support editorial workflow and examples of companies using them the importance of tracking editorial success and how to measure it the dearth of off-the-shelf third-party tools for tracking and improving editorial operations - "everything is bespoke" how the shortage of well-trained UX and content strategy talent led to the creation of the Center Centre his thoughts on the new "UX Writer" job role, and on the inadequacy of job roles in general who on a UX team can/should write the UX copy how to assess the skills set of your team the availability of his first cohort of Center Centre students for residencies (contact them if your company might have an opportunity) Jared's Bio Jared M. Spool is a Maker of Awesomeness at Center Centre/UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre’s professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services. In the 39 years he's been in the tech field, he's worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts. Video Here's the video version of our conversation: https://youtu.be/8ENJ0iKQ4-E Transcript Larry: Hi everyone. Welcome to episode number 25 of the content strategy interviews podcast. I'm really happy today to have on the show Jared Spool. Jared is a legend in the user experience world. He's been doing it since before it was a field. I think it's safe to say he was there at the start of it. He's best known as the found of the User Interface Engineering company. I'm not sure how long ago that was started, but it's been around for a little while. More recently, a couple years ago, he founded a school, a university, for user experience professionals called Center Centre down in Chattanooga. I'll let Jared tell you a little bit more about what he's up to these day, and a little bit more about his background. Jared: In 1988. That's when we started UIE. Center Centre was started in 2013 and we merged in 2016. Larry: Oh. Okay. Jared: So, we're now Center Centre UIE. Larry: Nice. Very cool. I guess maybe you could talk about it in the context of the Center Centre curriculum or just in general, how you think content strategy ... First of all, how would you define content strategy, and then how would you contextualize it within the field of user experience design? Jared: Well I would ask a content strategist, that's how I would define content strategy. It's easier when you let somebody else do it. To me, content strategy is all the work that has to do with the words. From a UX perspective, a user experience perspective, it's very easy for designers to just focus on the delivery of the stuff without thinking about what the stuff is.

Jared Spool is a co-founder of Center Centre and the founder of UIE. In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new design school in Chattanooga, TN to create the next generation of industry-ready UX Designers. In this episode, he hits on the topics of UX design’s coming of age, the true role design plays in a business, and dives into the details of what his design school is aiming to do differently. FOLLOW US Twitter: http://twitter.com/highrespodcast Facebook: http://facebook.com/highrespodcast iTunes: http://bit.ly/highresitunes Google Play: http://bit.ly/highresgoogle Get early access to the next episode: http://highresolution.design/early-access THANKS TO OUR PARTNERS Squarespace – Squarespace is a SaaS-based content management system offering a website builder, eCommerce, and domains. We're big fans of Squarespace, they're a must-have for startups, photographers, bloggers or hobbyists looking to put up a beautifully designed digital presence! Get 10% off your first purchase on Squarespace. http://bit.ly/sqspacesponsorlink InVision – InVision is the world's leading product design platform, powering the future of digital product design through our deep understanding of the dynamics of collaboration. Teams that build digital products are at a serious advantage when they use InVision's suite of prototyping tools. They're a great way of getting everyone on board. Get 3 full months on InVision FREE http://bit.ly/invisionpartner Searle Video – Searle Video is a creative studio based out of Portland, Oregon. They've helped the creative community tell stories for over 10 years. They've done advertisements, behind the scenes stories, and documentaries for companies like Slack, Intel, Adobe, Google and the XOXO festival. http://bit.ly/searlesponsor

Jared M. Spool is a co-founder of Center Centre and the founder of UIE. In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new design school in Chattanooga, TN to create the next generation of industry-ready UX Designers. In this preview he shows us how companies can pin-point what stage of UX maturity they're in and clear steps on how to evolve their understanding and execution of design. Get early access to Jared’s full episode here: http://highresolution.design/early-access

Jared Spool is a legend in user interface design. Through his pioneering consultancy, User Interface Engineering, he’s helped hundreds of teams create more usable and delightful software. Jared’s latest project is Center Centre -- a 2-year college for UX professionals that’s setup to train the next generation of user interface professionals. His approach to product design is informed by decades of experience and pattern-matching - I love hearing his stories and actionable chunks of UX wisdom: Join us for a far-reaching and high-impact conversation about user experience design.

The design of everyday things like water meters and insurance forms isn't sexy, but it can impact millions of people and even help prevent disasters. Today we talk to Jared Spool about the massive impact applying great design to unsexy things can have on all kinds of businesses. See acast.com/privacy for privacy and opt-out information.

User Interface Engineering founder Jared Spool chats with Intercom's Des Traynor about his new design school, Center Centre. Jared shares why recent design graduates struggle in the workplace and what the Center Centre curriculum is doing differently. They also discuss why successful companies must cross what Jared calls "the UX Tipping Point".

  Jared Spool is a guru on usability, and is the founder of User Interface Engineering (UIE). He’s the co-founder of Center Centre and author of the book, Web Site Usability: Designer’s Guide. He’s also co-authored Web Anatomy: Interaction Design Frameworks that Work. He is the conference chair and keynote speaker of the UI conference in the UX Immersion Conference. He’s been doing usability since 1978, and is considered the “godfather” in the field. He helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.   EPISODE  Analyzing your website’s metrics may give you some insight, but it's probably not giving you the whole picture, such as why customers are leaving your site, or why they are not checking out. Jared Spool dives into the world of personal interaction with customers, and tells us why we should be focusing more on the experience of visiting a website. If you go beyond numbers and into the minds of your clients, you will see your sales rise.   We discuss: Why customers get frustrated with their online shopping experience, and how to fix it. What metrics you should be focusing on. How to learn from the client experience, instead of relying on numbers.  Measuring your progress in a personal way.   For complete shownotes and more, please head over to www.marketingspeak.com/jaredspool LINKS & RESOURCES MENTIONED User Interface Engineering (UIE) Center Centre Web Site Usability: Designers Guide Web Anatomy: Interaction Design Frameworks that Work. UX Immersion Conference Gallup CE11 Gallup StrengthsFinder StrengthsFinder 2.0 Google Analytics Instagram Twitter Jared Live Jared on LinkedIn   STEP UP YOUR MARKETING GAME! 1) Gather a group of qualified customers and use the coin trick to rate their satisfaction while they are using your website or service. 2) Consider marketing a lifetime activity and work on progressing the client experience throughout their whole journey, not just for the sale. 3) Use the survey from Gallup CE11 for more personal metrics.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter  

In today's episode, I had a chance to interview Jessica Ivins. Jessica is a User Experience educator at Center Centre. Today's episode is sponsored by Hired! Go to Hired.com/developertea to start your job path today!

Jared Spool (@jmspool) of User Interface Engineering and Jeffrey Zeldman (@zeldman) discuss the goals and workings of Center Centre, a new school Jared cofounded with Dr Leslie Jensen Inman to create the next generation of industry-ready UX designers. Topics include "teaching students to learn," what schools can and can't do, working with partner companies, "Project Insanity," and designing a program to make students industry-ready. Links for this episode:Jared Spool (@jmspool) | TwitterUIE Brain SparksUIE (@UIE) | TwitterUser Interface Engineering - Usability Research, Training, and Events - UIEAll You Can Learn - HomeCenter Centre (@CenterCentre) | TwitterCenter CentreUX Immersion Mobile 2015 — April 13–15, 2015 — Salt Lake City, UTUnicorn InstituteOver 1,500 names are on our Wall of Awesomeness — Unicorn InstituteSponsored by DreamHost (Use the code TheBigWebShow395 for top rated web hosting for just $3.95/month and a free domain name) and Thinkful (Visit the link to get 10% off).

Jared Spool (@jmspool) of User Interface Engineering and Jeffrey Zeldman (@zeldman) discuss the goals and workings of Center Centre, a new school Jared cofounded with Dr Leslie Jensen Inman to create the next generation of industry-ready UX designers. Topics include "teaching students to learn," what schools can and can't do, working with partner companies, "Project Insanity," and designing a program to make students industry-ready.