Podcasts about NetApp

This is episode 820. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed David Drahozal, former Sr. Director of U.S. Public Sector Channel Sales at NetApp, who is announcing his retirement after decades of leadership in the public sector technology channel. Congratulations, and thank you for sharing your insights and experience with the Sales Game Changers community. Find David on LinkedIn.  DAVID'S TIP: "Implement the 120 rule. If something takes under 120 seconds, do it immediately. Otherwise all the little things pile up with the big things and it becomes overwhelming."

How should businesses rethink infrastructure when applications, data, and users are increasingly spread across thousands of locations? In this episode of Tech Talks Daily, I sit down with Mark Cree, President and Chief Operating Officer at Scale Computing, to talk about why the future of enterprise infrastructure is moving closer to where data is actually created. This conversation was recorded following the 66th edition of The IT Press Tour, where some of the most interesting conversations in enterprise infrastructure centered on what happens when businesses move away from oversized, monolithic stacks and start focusing on practical, distributed solutions. From retail stores and airports to remote industrial sites, the edge is becoming a critical part of modern IT strategy. Mark shares how Scale Computing has spent years building an edge-first platform designed to run critical workloads reliably across everything from a single location to tens of thousands of distributed sites. Mark also reflects on his own journey through the technology industry, which includes founding companies acquired by Cisco and NetApp, working as a venture capitalist, and leading major storage initiatives at AWS. That experience gives him a unique perspective on how enterprise infrastructure has evolved, particularly as organizations reconsider the balance between centralized cloud environments and local processing closer to users and devices. During our conversation, we explore why edge computing is becoming increasingly important for AI workloads, especially when large volumes of data are generated outside traditional data centers. Mark explains how processing information locally can reduce costs, improve performance, and enable entirely new use cases, from monitoring customer behavior in retail environments to running intelligent systems in remote locations. We also talk about the ongoing reassessment happening across enterprise IT teams following major industry shifts, including changes in the virtualization market and growing concerns around vendor lock-in. Mark explains how Scale Computing is positioning itself as a flexible alternative by combining virtualization, containerization, networking, and security into a platform designed specifically for distributed environments. Looking ahead, Mark shares his perspective on where enterprise infrastructure is heading over the next five years. As smaller AI models become more capable and organizations seek greater control over their data and systems, the role of edge platforms may become even more important.  Instead of relying solely on massive centralized environments, companies may find new value in distributing intelligence closer to the places where real-world activity happens. So as organizations rethink how they deploy applications, manage data, and control infrastructure, is the next big shift in enterprise IT happening right at the edge? And how prepared is your organization for that change?

Everpure, formerly known as Pure Storage (PSTG), is undergoing a significant business model transformation from solely a NAND flash hardware provider to a data management and software-centric company. This shift is highlighted by the acquisition of 1Touch (rebranded as Pure1) to enter the Data Security Posture Management (DSPM) market and a strategic partnership with Meta, where Everpure provides high-margin IP licensing and engineering services rather than just physical storage arrays. Despite record R&D spending approaching $1 billion and recent price increases to offset memory shortages, the market remains cautious as it waits for 75–85% gross margins from the Meta deal to reflect in financial results. What is CSI doing with our PSTG position?Join us on Discord with Semiconductor Insider, sign up on our website: www.chipstockinvestor.com/membershipSupercharge your analysis with AI! Get 15% of your membership with our special link here: https://fiscal.ai/csi/Sign Up For Our Newsletter: https://mailchi.mp/b1228c12f284/sign-up-landing-page-short-formChapters0:00 - The Rebrand: From Pure Storage to Everpure 1:15 - "Everpure" or "Ever Distilled"? Initial Thoughts on the Name 2:30 - Where Everpure Fits in the Semi Supply Chain 3:45 - The Software Shift: Portworks, 1Touch, and Pure1 5:00 - DSPM: Entering the Data Security Market 6:15 - R&D Comparison: Everpure vs. NetApp 7:45 - The Memory Shortage & 2026 Price Increases 9:00 - Decoding the Meta Deal: Engineering & IP Licensing 10:30 - Margin Expectations: The Path to 85% 11:45 - Guidance & Revenue Forecasts for FY2027 13:15 - Is Management Sandbagging? 14:30 - Final Verdict: Is PSTG a "Wait and See"?If you found this video useful, please make sure to like and subscribe!*********************************************************Affiliate links that are sprinkled in throughout this video. If something catches your eye and you decide to buy it, we might earn a little coffee money. Thanks for helping us (Kasey) fuel our caffeine addiction!Content in this video is for general information or entertainment only and is not specific or individual investment advice. Forecasts and information presented may not develop as predicted and there is no guarantee any strategies presented will be successful. All investing involves risk, and you could lose some or all of your principal.#Everpure #PSTG #PureStorage #TechInvesting #Semiconductors #DataManagement #Meta #StockMarket #ChipStockInvestorNick and Kasey own shares of PSTG

Risk Isn't Reckless | Elite Risk Management with SuperFrenchie What does it take to make decisions when the margin for error is zero? In this episode of The Heartbeat for Hire Podcast, Lyndsay sits down with Matthias Giraud — better known as SuperFrenchie — two-time world record–holding ski BASE jumper, professional alpinist, and the only person in history to ski BASE jump the Alps Trilogy: Eiger, Matterhorn, and Mont Blanc. Known for GoPro's first viral avalanche cliff jump and featured on 60 Minutes, CNN Headline News, and international media worldwide, Matthias has amassed over 100+ million cumulative views across social, YouTube, and global television. But this conversation isn't about adrenaline. It's about discipline. It's about fear. It's about clarity under pressure. This episode explores the psychology behind extreme performance, dismantles the myth of the "adrenaline junkie," and reframes risk as a leadership competency — not a personality trait. Episode Summary In this episode of The Heartbeat for Hire Podcast, Lynz welcomes two-time world record-holding ski BASE jumper Matthias Giraud, famously known as "SuperFrenchie." Matthias shares his journey from the French Alps to becoming a professional mountain athlete and the only person to ski BASE jump the "Alps Trilogy" — the Eiger, Matterhorn, and Mont Blanc. The conversation dives deep into the psychology of extreme sports, debunking the myth of the adrenaline addict and instead focusing on elite risk management, the necessity of fear, and finding fulfillment through self-calibration. In This Episode, You'll Learn: 1️⃣ How elite performers evaluate risk before emotion takes over 2️⃣ Why fear is not the enemy — but a required data point 3️⃣ How preparation, humility, and presence create sustainable performance Key Takeaways Fulfillment Over Adrenaline The Power of Self-Calibration Failure as a Teacher Honor Your Inner Child Personal Accountability Episode Chapters [00:00] – The Illusion of Arrogance [03:15] – Redefining the "Adrenaline Junkie" [06:04] – The Origin of "Super Frenchy" [08:50] – Honoring the Inner Child [12:15] – Self-Calibration vs. Failure [14:45] – The "Weather Report" Philosophy [17:30] – Managing Fear and Anxiety [20:10] – The Alps Trilogy [23:55] – Vulnerability in Leadership [27:20] – The Concept of "Active Waiting" [30:45] – Defining Success [33:15] – Final Thoughts and Where to Follow About Matthias Giraud Matthias Giraud (SuperFrenchie) is a professional mountain athlete specializing in alpinism, steep skiing, and BASE jumping. He is a two-time world record holder for highest ski BASE jump and has completed numerous first descents and ski BASE jumps worldwide, including: First ski BASE jump off Eiger First ski BASE jump off Matterhorn First ski BASE jump off Mont Blanc First ski BASE jump off Mt. Hood First Night Ski BASE Jump He has performed and spoken for global organizations including Apple, Facebook, and NetApp and continues to produce high-engagement content across social and YouTube. Follow Matthias: Instagram: @superfrenchieofficial

Michael is joined by NFL UK & Ireland GM Henry Hodgson to talk about the first slate of NFL London teams being announced earlier today!The National Football League has announced that the Jacksonville Jaguars and Washington Commanders will be the two participating teams for the 2026 NFL London games, presented by NetApp. The two games are scheduled to be played at Tottenham Hotspur Stadium — the home of the NFL in the United Kingdom. The Jaguars will also return to Wembley Stadium as part of their multi-year commitment to playing games in the U.K. – the third time the side have played back-to-back games in the U.K. The Jaguars have played in 14 regular season games in London since 2013, 11 at Wembley and three at Tottenham Hotspur Stadium. The Commanders' and Jaguars' opponents, along with the game dates and kickoff times, will be announced when the full 2026 NFL schedule is released this spring. The games in London will be part of an NFL record nine international games in 2026 across four continents, seven countries and eight stadiums.

What does it really take to move AI from proof-of-concept to something that delivers value at scale? In this episode of Tech Talks Daily, I'm joined by Simon Pettit, Area Vice President for the UK and Ireland at UiPath, for a grounded conversation about what is actually happening inside enterprises as AI and automation move beyond experimentation. Simon brings a refreshingly practical perspective shaped by an unconventional career path that spans the Royal Navy, nearly two decades at NetApp, and more than seven years at UiPath. We talk about why the UK and Ireland remain a strategic region for global technology adoption, how London continues to play a central role for companies expanding into Europe, and why AI momentum in the region is very real despite the broader economic noise. A big part of our discussion focuses on why so many organizations are stuck in pilot mode. Simon explains how hype, fragmented experimentation, and poor qualification of use cases often slow progress, while successful teams take a very different approach. He shares real examples of automation already delivering measurable outcomes, from long-running public sector programs to newer agent-driven workflows that are now moving into production after clear ROI validation. We also explore where the next wave of challenges is emerging. As agentic AI becomes easier for anyone to create, Simon draws a direct parallel to the early days of cloud computing and VM sprawl. Visibility, orchestration, and cost control are becoming just as important as innovation itself. Without them, organizations risk losing control of workflows, spend, and accountability as agents multiply across the business. Looking ahead, Simon outlines why AI success will depend on ecosystems rather than single platforms. Partnerships, vertical solutions, and the ability to swap technologies as the market evolves will shape how enterprises scale responsibly. From automation in software testing to cross-functional demand coming from HR, finance, and operations, this conversation captures where AI is delivering today and where the real work still lies. If you're trying to separate AI momentum from AI noise, this episode offers a clear, experience-led view of what it takes to turn potential into progress. What would need to change inside your organization to move from pilots to production with confidence? Useful Links Learn more about Simon Pettit Connect with UiPath Follow on LinkedIn Thanks to our sponsors, Alcor, for supporting the show.

It's YOUR time to #EdUp with Dr. Rick Muma, President, Wichita State UniversityIn this episode, President Series #437, powered by ⁠⁠⁠Ellucian⁠⁠⁠, & sponsored by the 2026 InsightsEDU Conference in Fort Lauderdale, Florida, February 17-19,YOUR co-host is Page Keller, VP of Academic Relations, KnackYOUR host is ⁠⁠Dr. Joe SallustioHow does a president build an Innovation Campus with over 50 companies like Airbus, Deloitte Smart Factory & NetApp where 12,000 students make nearly $40 million per year while gaining real world experience in public private partnerships?What happens when a university surpasses $600 million in research awards, achieves the highest enrollment in its 130 year history & hyper focuses on affordability, access & feeding the talent pipeline for economic prosperity?How does a president document the transformation of a 130 year old university into a $600 million research powerhouse & innovation campus model in a book (Student Centered, Innovation Driven:A Guide to Transforming Higher Education) that other institutions can learn from?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Become an #EdUp Premium Member today!

Viktor Gamov talks to Dhiraj Suri (Confluent) about his career in systems engineering and stream governance. Dhiraj's first job: software developer at NetApp. His challenge: working at Splunk to stitch together disparate systems into an event-driven provisioning platform.SEASON 2 Hosted by Tim Berglund, Adi Polak and Viktor Gamov Produced and Edited by Noelle Gallagher, Peter Furia and Nurie Mohamed Music by Coastal Kites Artwork by Phil Vo

We are absolutely delighted to welcome Richard Bliss, the founder and CEO of BlissPoint Consulting, as today's guest. Richard has focused his entire career on helping people with their social selling behavior. He is well-known both inside and outside of our industry as a LinkedIn Top Voices Influencer and an experienced executive communications leader. Stay tuned as Richard shares his story and offers practical insights on social selling, executive communication, and what truly builds influence on LinkedIn. Richard's Journey Richard began his career with 14 years in the National Guard, earning the rank of Captain, before moving into early enterprise technology in the late 1900s. He became a global evangelist during the rise of email as a business platform, emerging as a leading voice in email security when internet-based threats first appeared. He has spoken in 22 countries, hosted international technology conferences, and built a reputation for helping individuals and organizations understand how fast-moving technologies affect both work and life. Reinvention After Richard served as Chief Marketing Officer and helped the startup grow from under $1 million in revenue to more than $10 million, the company abruptly let him go. That forced him to rebuild from scratch, relying on his personal brand rather than a company title. He launched a long-running podcast, self-published a book, taught himself about social media, and reframed LinkedIn as a business media platform rather than a social one. A pivotal $800-a-month consulting role with a senior NetApp executive reopened doors that ultimately led to Richard founding his own company. Creating Opportunity Richard believes opportunity comes from deliberately placing yourself where it can find you. What others might view as setbacks, he sees as sequences that lead to better outcomes. Modern Credibility In today's digital-first world, people build credibility online long before they meet in person. Audiences constantly evaluate LinkedIn profiles, even when owners remain inactive. They judge professionalism, expertise, and trustworthiness based on what they see, which makes visibility unavoidable rather than optional. Small Businesses Have an Advantage Small business owners often outperform large organizations online because they speak in their own authentic voice. Without layers of corporate filtering, they can tell clear, personal stories and connect directly with their audience. With LinkedIn and generative AI, they can reach customers without gatekeepers, large budgets, or traditional media exposure. LinkedIn LinkedIn works best when treated as an ongoing conversation rather than a static profile or sales funnel. Profiles and posts should focus on the audience's problems and opportunities, rather than one's personal history. Forming Relationships Cold outreach and instant pitching undermine trust. Relationships form when value is given initially through attention, insight, and engagement. Comments, referrals, and thoughtful interaction create a natural sense of reciprocity, opening the door to future business conversations. Building Real Engagement Artificial engagement pods violate LinkedIn's rules, so they are increasingly penalized. Genuine collaboration comes from consistent, meaningful interaction with customers, partners, and peers. Thoughtful comments on others' posts help establish topic authority and increase visibility organically. Using AI Generative AI is most effective as a support tool, not a replacement for a human voice. While AI can help shape ideas and drafts, comments and conversations must remain personal. LinkedIn prioritizes authentic, real-time engagement and increasingly suppresses purely AI-generated content. Practical LinkedIn Rhythm That Actually Works Sustainable success on LinkedIn requires modest, consistent effort. A small number of meaningful comments each day and one to three posts per week outperform high-volume posting. Conversations should be allowed to develop fully before starting new ones, aligning with how LinkedIn distributes content. Events, AI, and the Power of In-Person Connection Despite advances in AI, live events remain irreplaceable. Shared physical experiences, eye contact, and informal conversations build trust in ways digital tools cannot. Competent professionals prepare for events by engaging attendees online beforehand, without pitching, so that in-person meetings feel like natural continuations of existing relationships. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Listen to The Business of Meetings podcast Subscribe to The Business of Meetings newsletter Connect with Richard Bliss BlissPoint On LinkedIn Email Richard: rbliss@blisscorp.com   

Dans cet épisode très spécial, notre joyeuse bande vous plonge au cœur de NetApp Insight Extra à Paris ! Un événement riche en annonces, en croissants, et surtout... en conversations passionnantes autour de la data, du cloud et de l'IA.- L'impact de l'IA dans l'infrastructure, sans tomber dans le buzzword.- Le rôle central d'ONTAP dans les environnements cloud, on-prem et AI.- L'émergence de l'offre NetApp AFX (désagrégé, moderne et puissant).- L'intégration avec Azure, notamment via ANF et les nouveaux services S3.- Les moments forts de NetApp Insight Extra avec plus de clients, de partenaires... et d'execs que jamais !- Phoebe Goh,  Technical Evangelist chez NetApp, partage son amour pour la tech (et les pâtisseries françaises).- Jeff Baxter Product Marketing & NetApp Legend, qui nous dit tout sur l'architecture AFX et l'évolution d'ONTAP.- Sean Luce, Product Manager Azure NetApp Files, qui dévoile les nouveautés autour de SnapMirror et FlexCache.- Christophe Boitiaux, Head of Marketing France, qui nous explique les coulisses de l'événement et comment il est devenu LE rendez-vous incontournable en France.

Comment garantir la sécurité des données à l'ère du "cloud hybride" ? Une émission spéciale enregistrée à l'occasion de l'événement NetApp INSIGHT Xtra Paris.En partenariat avec NetAppGuillaume de Landtsheer, vice-président France de NetApp Pourquoi le cloud est-il devenu une infrastructure critique, mais aussi un sujet de défiance ?Le cloud computing est devenu invisible, mais absolument indispensable. Il est derrière nos applications, nos services numériques et, plus largement, derrière le fonctionnement des entreprises et des services publics. En parallèle, il cristallise des inquiétudes légitimes : où sont stockées les données, qui y a accès et selon quelles règles ? La souveraineté numérique ne se résume pas à la nationalité d'un fournisseur, mais à un cadre de confiance, de transparence et de contrôle donné aux clients. Notre rôle est de fournir une technologie qui permette cette maîtrise, sans accès direct de notre part aux données.Comment garantir la souveraineté des données quand les acteurs sont mondiaux ?Vouloir une souveraineté basée uniquement sur l'origine géographique des entreprises n'est pas réaliste. Beaucoup de nos clients sont internationaux et ont besoin que leurs données circulent de manière sécurisée entre plusieurs pays. Nous parlons donc de « trusted vendor », un fournisseur de confiance, transparent sur sa gouvernance, ses obligations légales et ses pratiques de sécurité, en cohérence avec des cadres comme SecNumCloud porté par l'ANSSI. Concrètement, nos technologies sont déployées chez les clients de manière totalement étanche : même en tant qu'éditeur, nous n'avons aucun accès aux données, y compris face à des demandes extérieures.Paul Cayot, directeur commercial de TélédiagComment garantir la protection des données de santé dans le cloud ?Le principal défi aujourd'hui pour une entreprise comme la nôtre, qui stocke et transmet des données de santé, c'est de concilier trois exigences qui peuvent sembler contradictoires : une sécurité absolue, une disponibilité permanente et une résilience face à des menaces en constante évolution. Nous manipulons des données patients extrêmement sensibles, vitales même, dans des contextes d'urgence où la moindre interruption peut avoir des conséquences graves. Cela impose des infrastructures certifiées comme le HDS, des redondances multiples, des plans de reprise robustes, mais aussi une vigilance humaine permanente. Nous avons connu un épisode grave de cyberattaque qui a paralysé nos systèmes. Ce qui a fait la différence, ce sont les mécanismes de résilience, comme le système snapshot, qui nous ont permis de préserver l'intégrité des données et de redémarrer rapidement sans aucune fuite. -----------♥️ Soutien : https://mondenumerique.info/don

Cette semaine : les architectes de l'IA, GPT 5.2, les meilleurs smartphones, futures lunettes google, data centers dans l'espace, rapprochements Chine et Europe, souveraineté numérique et protection des données de santé.

Od malé německé stáje NetApp, až po cyklistického giganta  Red Bull - BORA - hansgrohe. Jak se Bora stala jedním z největších týmů v pelotonu? A dosáhne až na samotný vrchol?Miniatura: Getty ImagesDejte nám odběr na Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.youtube.com/dojeto/noodlemx?sub_confirmation=1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jsme i na Instagramu: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/dojetocz/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitteru: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/DOJETOcz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

???? Register for FREE Infosec Webcasts, Anti-casts & Summits – https://poweredbybhis.com00:00 - PreShow Banter™ — Stressed about lithium batteries04:59 - Shai-Hulud malware leaks secrets on GitHub – BHIS - Talkin' Bout [infosec] News 2025-17-2405:57 - Story # 1: Shai-Hulud malware infects 500 npm packages, leaks secrets on GitHub11:19 - Story # 2: CrowdStrike catches insider feeding information to hackers15:50 - Story # 3: Fidelity sues Broadcom over access to key software to avoid outages22:17 - Story # 4: NetApp sues former CTO for alleged data breach26:49 - Story # 5: CrowdStrike Research: Security Flaws in DeepSeek-Generated Code Linked to Political Triggers36:05 - Story # 6: A major Cloudflare outage took down large parts of the internet - X, ChatGPT and more were affected, but all recovered now37:11 - Story # 6b: Cloudflare outage on November 18, 202541:43 - Story # 7: Iran-Linked Hackers Mapped Ship AIS Data Days Before Real-World Missile Strike Attempt46:35 - Story # 8: This Hacker Conference Installed a Literal Antivirus Monitoring System51:10 - Story # 10: Microsoft to integrate Sysmon directly into Windows 11, Server 202556:41 - Story # 9: Crypto and Carcasses: Undercover Sting Recovers $700K in Bitcoin Miners, Foils $75K Frozen Turkey Heist

Im Schnittpunkt zwischen KI und modernen Anwendungen stehen die Daten. Wo liegen potentielle IT-Infrastruktur-Engpässe und wie kann man sie vermeiden? Überblick zu Storageanforderungen inklusive Update zur NVIDIA Spectrum-X Ethernet Platform… Hintergrund KI-Applikationen und deren Entwicklung stellt andere Anforderungen an die Speicherinfrastruktur als klassische transaktionsorientierte Enterprise-Workloads. Aus KI-Sicht soll eine hohe "Ingest"-Bandbreite für Zugriffsmuster von kleinen bis großen Files zur Verfügung stehen. Bei vielen und sehr großen Datensätzen ergeben sich verschiedene Herausforderungen in Bezug auf den „richtigen“ Storage, d.h. Protokolle, Filesysteme, Server-Technologien, disaggregierte Architekturen vs. Hyperconverged sowie den geeigneten Netzwerkkomponenten. NVIDIA hat seine Spectrum-X-Netzwerkplattform funktional auf die Datenspeicher-Struktur und damit das entstehende Storage-Ökosystem ausgeweitet. Spectrum-X führte dazu Neuerungen ein, die von InfiniBand übernommen wurden. Anbieter wie DDN, Dell Technologies, Hewlett Packard Enterprise, Hitachi Vantara, IBM, NetApp, Nutanix, Pure Storage, VAST Data und WEKA arbeiten mit NVIDIA hier verstärkt zusammen. Fazit Bei KI ist es wichtig, die Speicherarchitektur stets im Auge zu behalten und wo nötig, gezielt zu modernisieren. Organisationen sind dann in der Lage, das Potenzial und die damit verbundenen Vorteile und Versprechen für die Anwendungsebene schneller auszuschöpfen. Weitere Details dazu finden Sie auch unter www.storageconsortium.de unter den Stichworten KI und Storage...

Agentic AI is an autonomous system that learns, adapts, and uses tools on the behalf of its users. This final episode of Season 9 of Utilizing Tech brings hosts Stephen Foskett, Frederic Van Haren, and Guy Currier together to reflect on the lessons we've learned over the last few months. AI keeps advancing incredibly rapidly, and we timed this season with the emergence of practical agentic AI platforms, AI Field Day 7, and a report on enterprise AI from The Futurum Group. During the conversation, the panel references Kamiwaza, Articul8, ApertureData, NetApp, Perplexity, OpenAI, and more. Agents have to be personal, focused yet flexible, and capable of integrating with each other, data, and tools. We also discussed the need for platforms, with companies like OpenAI and Microsoft positioning themselves to be the platform for AI applications even as enterprise software companies like ServiceNow and Salesforce are trying to do the same. We also have many companies developing platforms for orchestration and operation of AI, and data platforms designed to support agents. Ultimately, agentic AI will be a core capability of next-generation applications, with autonomous agents interacting with tools and helping us perform daily tasks.Hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Stephen Foskett⁠⁠⁠⁠⁠⁠⁠⁠⁠, President of the Tech Field Day Business Unit and Organizer of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech Field Day Event Series⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Frederic Van Haren⁠⁠⁠⁠⁠, Founder and CTO of HighFens, Inc. ⁠⁠⁠⁠⁠Guy Currier⁠⁠⁠⁠⁠, Chief Analyst at Visible Impact, The Futurum Group.For more episodes of Utilizing Tech, head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠the dedicated website⁠⁠⁠⁠⁠⁠⁠⁠⁠ and follow the show ⁠⁠⁠⁠⁠⁠⁠⁠⁠on X/Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠on Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠on Mastodon⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Ce mois-ci nous dédions un épisode à NetApp Keystone, notre solution de consommation Netapp en OpEx ! C'est Anthony Benavente qui nous explique tout ça en sa qualité de sales specialist Keystone ! Vous verrez que Keystone a bien changé et constitue une vrai alternative a l'achat traditionnel de matériel, pour un meilleur TCO (Total Cost of Ownership) et un cycle d'achat et de croissance plus serein !Anthony Benavente (Linked-In)Yann Bizeul (Linked-In)Guillaume Sowinski (Linked-In)Yves Weisser (Linked-In)

As customers try to figure out how to present data to Agentic AI applications, many of them are realizing that it's time for the storage infrastructure team to step up and take a seat at the table. In this episode of Utilizing Tech, recorded live at NetApp Insight in Las Vegas, hosts Stephen Foskett and Guy Currier from The Futurum Group sit down with Ingo Fuchs, Chief Technologist for AI at NetApp, to explore the critical role of data infrastructure in supporting enterprise AI and agentic AI applications. As organizations move AI workloads into production, traditional infrastructures—especially storage teams—must take a more active role in enabling performance, efficiency, and governance. Ingo emphasizes the emerging needs for data quality, control, compliance, and currency, particularly as AI agents begin making decisions and interacting with sensitive enterprise data. The conversation highlights how NetApp's capabilities, such as AI Data Engine and native infrastructure integrations, enable real-time data pipeline management, enforce guardrails, and ensure consistent and secure data delivery. This shift represents a transformative intersection of storage, infrastructure, and AI operations, paving the way for scalable and reliable enterprise AI solutions.Guest: Nick Patience, VP and Practice Lead for AI at The Futurum GroupHosts: ⁠⁠⁠⁠⁠⁠⁠⁠Stephen Foskett⁠⁠⁠⁠⁠⁠⁠⁠, President of the Tech Field Day Business Unit and Organizer of the ⁠⁠⁠⁠⁠⁠⁠⁠Tech Field Day Event Series⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Frederic Van Haren⁠⁠⁠⁠, Founder and CTO of HighFens, Inc. ⁠⁠⁠⁠Guy Currier⁠⁠⁠⁠, Chief Analyst at Visible Impact, The Futurum Group.For more episodes of Utilizing Tech, head to ⁠⁠⁠⁠⁠⁠⁠⁠the dedicated website⁠⁠⁠⁠⁠⁠⁠⁠ and follow the show ⁠⁠⁠⁠⁠⁠⁠⁠on X/Twitter⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠on Bluesky⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠on Mastodon⁠⁠⁠⁠⁠⁠⁠⁠.

Anthony Lye joined Quid 14 months ago to lead a complete business model transformation. With three decades in Silicon Valley including executive roles at Palantir, NetApp, Oracle, and Siebel Systems, Anthony has operated through every major technology disruption. At Quid, he's dismantling the traditional SaaS playbook—eliminating seat-based pricing, collapsing the software/services separation, and refocusing the entire company on delivering measurable business outcomes rather than analytics tools. In this conversation, Anthony explains why most SaaS companies will fail in the AI era, how Palantir's forward-deployed engineering model creates defensible value, and the specific mental models founders need to reimagine their businesses before disruption makes the decision for them. Topics Discussed How Silicon Valley's technology oligopolies turn over every five years  Why AI shifts technology from features to benefits for the first time  Quid's transformation from social listening SaaS to outcome-based insights delivery  The separation of software and services as a structural flaw in SaaS economics  How forward-deployed engineers at Palantir and Quid collapse the services layer  Why SaaS failed knowledge workers while email remained dominant Discontinuity theory and how oligopolies resist then capitulate to disruption  The "fired tomorrow, compete with yourself" thought experiment for strategy clarity  How to build executive teams as custodians rather than functional heads GTM Lessons For B2B Founders Collapse software and services into outcome delivery: Quid eliminated seat-based pricing and module sales, shifting from IT budget to labor budget by selling insights, trends, and actionable information directly. This repositioned the product from a tool requiring sophisticated data scientists to a team augmentation service protecting brand health and driving commerce decisions. The business model change fundamentally altered buyer, buying process, and deal economics. When your product requires customization or professional services to deliver value, you've identified a structural opportunity to collapse both layers. Deploy the "fired and competing" thought exercise: Anthony's mentor advised imagining your board fires you tomorrow and you immediately compete against your own company. List the three things you'd do on day one to win. Then ask why you're not doing those things now. This exercise cuts through organizational inertia and reveals the obvious strategic moves you're avoiding. The discomfort in your answers indicates where you need to act. Match decision velocity to execution needs, not comfort: Tom Brett at Menlo Ventures told Anthony to increase from 3-4 decisions weekly to 50. The forcing function prevents overthinking and eliminates "second guessing paralysis." Organizations need clarity and direction more than perfect decisions. Write down every decision, communicate it clearly, and publicly reverse course when wrong. This builds a culture where being decisive and correctable beats being slow and theoretically optimal. Recognize when your hypothesis expires: Quid's social listening thesis was correct initially, but markets evolved while the company didn't. The problem remained valid (understanding brand health, shopping trends, product innovation signals), but the SaaS tool-based solution became untenable as data complexity demanded sophisticated users, shrinking addressable market. Founders must distinguish between persistent customer problems and expired solution approaches. Your original hypothesis has an expiration date. Identify the ox that gets gored: Every deal requires customers to stop spending elsewhere. You must be 10x faster or one-tenth the cost to overcome status quo bias. Explicitly identify which vendor or budget line you're displacing, then validate your value proposition can actually displace it. Most startups fail this calculus and wonder why proof-of-concept success doesn't translate to procurement approval. Start with blank canvas, fail backwards to SaaS: When reimagining for AI, don't bolt features onto existing architecture. Begin with first principles about what customers actually want to accomplish, design that solution using current capabilities, then fall back to SaaS components only where necessary. Anthony warns that additive approaches preserve structural constraints that prevent you from capturing the full opportunity. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Community Advocates from NetApp join the podcast to discuss the new features that look data manipulation in realtime to stop Ransomware attacks years before it happens. Chane Bingen and Mike Foley discuss NetApp's feature and how they support VCF 9 as a key partner.

When B2B brands try to be everything to everyone, they end up with what Gabie Boko calls a "brand of commas." NetApp chose focus instead: One clear promise the whole company could rally behind and a direct line to business growth. In this episode, Drew sits down with Gabie Boko (NetApp) to unpack how NetApp rallied leadership around Intelligent Data Infrastructure, redefined strategic demand as a shared go-to-market motion, and built alignment from the CEO to sales. Gabie shares how focus, authenticity, and cross-functional trust helped modernize NetApp's story. In this episode:  Moving from a "brand of commas" to one durable narrative the company can stand behind for years  Choosing Intelligent Data Infrastructure to stay customer-tested and future-proof without falling into AI-washing  Defining strategic demand as a company-wide motion that unites marketing, sales, and partners Plus:  How NetApp's NFL partnerships built reach and brand lift without massive ad spend  How success is measured through share of voice, sentiment, pipeline, and revenue growth  How to avoid category-creation detours and free teams from over-branding every product  The CMO journey from hope to determination, and how to sequence wins without burning political capital Tune in to learn how one promise and shared accountability reshaped NetApp's story!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

As customers try to figure out how to present data to Agentic AI applications, many of them are realizing that it's time for the storage infrastructure team to step up and take a seat at the table. In this episode of Utilizing Tech, recorded live at NetApp Insight in Las Vegas, hosts Stephen Foskett and Guy Currier from The Futurum Group sit down with Ingo Fuchs, Chief Technologist for AI at NetApp, to explore the critical role of data infrastructure in supporting enterprise AI and agentic AI applications. As organizations move AI workloads into production, traditional infrastructures—especially storage teams—must take a more active role in enabling performance, efficiency, and governance. Ingo emphasizes the emerging needs for data quality, control, compliance, and currency, particularly as AI agents begin making decisions and interacting with sensitive enterprise data. The conversation highlights how NetApp's capabilities, such as AI Data Engine and native infrastructure integrations, enable real-time data pipeline management, enforce guardrails, and ensure consistent and secure data delivery. This shift represents a transformative intersection of storage, infrastructure, and AI operations, paving the way for scalable and reliable enterprise AI solutions.'Guest: Ingo Fuchs, Chief Technologist of AI at NetAppHosts: ⁠⁠⁠⁠⁠⁠⁠⁠Stephen Foskett⁠⁠⁠⁠⁠⁠⁠⁠, President of the Tech Field Day Business Unit and Organizer of the ⁠⁠⁠⁠⁠⁠⁠⁠Tech Field Day Event Series⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Frederic Van Haren⁠⁠⁠⁠, Founder and CTO of HighFens, Inc. ⁠⁠⁠⁠Guy Currier⁠⁠⁠⁠, Chief Analyst at Visible Impact, The Futurum Group.For more episodes of Utilizing Tech, head to ⁠⁠⁠⁠⁠⁠⁠⁠the dedicated website⁠⁠⁠⁠⁠⁠⁠⁠ and follow the show ⁠⁠⁠⁠⁠⁠⁠⁠on X/Twitter⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠on Bluesky⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠on Mastodon⁠⁠⁠⁠⁠⁠⁠⁠.

At NetApp INSIGHT 2025, the company announced several major innovations, including the new AI Data Engine, which pre-processes ONTAP data for use with LLMs and AI agents. This platform features advanced metadata management, data synchronization, data governance, and data curation, along with a built-in vector database to streamline AI workloads. NetApp also introduced AFX, a new architecture that allows independent scaling of storage and compute, built around the AFX 1K storage controller, optional DX50 data compute node, and NX224 NVMe enclosure, with support for a wide range of storage protocols. This and more on the Tech Field Day News Rundown with Tom Hollingsworth and Alastair Cooke. Time Stamps: 0:00 - Cold Open0:25 - Welcome to the Tech Field Day News Rundown1:15 - SAP Connects to Google BigQuery4:14 - Meta and Oracle Tap NVIDIA Spectrum-X for AI Supercomputers7:51 - Ubuntu 25.10 “Questing Quokka” Launches with Major Updates and New Apps11:21 - Xsight Labs, Interface Masters Launch Tahoe 3828 EXA Switch14:51 - Dutch Government Seizes China-Owned Chipmaker Nexperia18:59 - Ex-VMware CEO Raghu Raghuram Joins Andreessen Horowitz as General Partner22:29 - NetApp INSIGHT 2025 News and Announcements22:54 - NetApp AI Data Engine25:08 - NetApp AFX Array29:24 - The Weeks Ahead31:34 - Thanks for Watching

What if the biggest sustainability challenge in tech isn't hardware or cloud emissions, but the invisible mountain of unused data sitting in storage? That's the question driving my conversation with Piero Gallucci, Vice President and General Manager for NetApp UK and Ireland, as we discuss how single-use data is quietly shaping the environmental and financial footprint of enterprise IT. Piero explains that 38 percent of stored data is never used again, yet it continues to consume energy and resources indefinitely. He describes how this digital hoarding—often driven by regulatory caution and the overvaluation of data—has become one of the most overlooked contributors to emissions in modern infrastructure. With the rise of AI accelerating data growth by an estimated 50 percent, the challenge is no longer simply about capacity but responsibility. Through examples such as Aston Martin Formula One and the NFL, Piero outlines how NetApp is helping organizations identify unused data, automate lifecycle policies, and design intelligent, energy-efficient infrastructure that supports both innovation and sustainability. We also explore the tension between AI adoption and environmental impact. As enterprises rush to train new models, Piero argues that smarter data governance, not bigger datasets, is the key to sustainable AI. He highlights the importance of educating teams on the true cost of data—both financial and environmental—and why leaders must build intentional strategies that align performance with purpose. NetApp's vision is clear: make data management as sustainable as it is powerful. But as AI reshapes how we store and use information, can the tech industry finally balance digital growth with environmental stewardship? And what would your company look like if every byte of data had to justify its existence? Share your thoughts after the episode.

Gold at record highs, silver at a 14-year peak - are we in a new commodities supercycle? Hosted by Michelle Martin with Ryan Huang, we break down what’s driving the surge in gold, silver, and even copper prices. We also dissect insider selling at high-flying companies like Nvidia, Macy’s, Motorola Solutions, Oklo, and NetApp amid Wall Street’s rally. Plus, we debate UP or DOWN calls on Netflix, Adani Power, Pfizer, Nvidia, Oracle, and Mapletree Investments. How did the Straits Times Index perform after testing support at the 4,300 level? And for our Last Word: Fat Bear Week 2025 in Alaska - why investors and bears alike are bulking up.See omnystudio.com/listener for privacy information.

NetApp has evolved into a leader in intelligent-data infrastructure from a storage pioneer, helping enterprises unify, secure and optimize their data across on-premise and the cloud environments. Bloomberg Intelligence hardware analyst Woo Jin Ho hosts NetApp CEO George Kurian to discuss how he is positioning the company's flagship data-management platform, ONTAP, along with its deep cloud partnerships, to meet the emerging demands of AI workloads and the next wave of enterprise storage growth.

George Kurian's journey from a modest upbringing in Kerala, India, to becoming CEO of NetApp is an extraordinary story. George worked cafeteria shifts and construction jobs to pay his way through Princeton before climbing the ranks at Oracle, McKinsey, and Cisco. In this episode, George opens up about the weight of being a “rookie CEO” responsible for 12,000 people, the discipline of saying no to 97% of ideas, and the humility it takes to lead through uncertainty. He and Ilana explore resilience, focus, and the future of AI, while revealing how diverse experiences and family values shaped his leadership philosophy. George Kurian is CEO of NetApp, a Fortune 500 data infrastructure and cloud services company. Under his leadership, NetApp has strengthened its cloud-first and data services strategy, growing into a $20 billion company. In this episode, Ilana and George will discuss: (00:00) Introduction (02:20) Family Role Models and Upbringing (06:00) Landing a Princeton Scholarship and Learning to Survive (09:20) Lessons from Oracle and McKinsey (13:50) Why George Left Cisco to Join NetApp (16:45) How Cafeteria Work Inspired NetApp's Engineering Process (19:40) The ‘30-30-30' Rule for Driving Organizational Change (22:40) George's Journey to Becoming CEO Overnight (26:30) First-Time CEO Challenges and Leadership Struggles (30:40) Why a CEO Should Say “No” to 97% of Ideas (33:10) Betting on Cloud Partnerships Instead of Competing (37:15) The Power of Choosing Your Path and Tackling Hard Problems George Kurian is CEO of NetApp, a Fortune 500 data infrastructure and cloud services company. Before joining NetApp in 2011, he had built a diverse tech career that included leadership roles at Oracle, McKinsey, Cisco, and Akamai. Under his leadership, NetApp has strengthened its cloud-first and data services strategy, growing into a $20 billion company. Connect with George: George's LinkedIn: linkedin.com/in/georgekuriannetapp Leap Academy: Ready to make the LEAP in your career? There is a NEW WAY for professionals to fast-track their careers and leap to bigger opportunities. Watch the free training at https://bit.ly/leap--free-training

With 16+ years of experience in enterprise, data center, and cloud environments, Oluwatosin Oladayo Aramide

#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva's growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500.Dave, Emma, and Kristine cover:How Canva balances brand-building with pipeline accountability, and why they view brand investment as long-term growth.The playbook Canva uses to turn bottom-up adoption into enterprise deals, including how product signals guide upsell and expansion.How their team structure, data science investments, and creative bets (like the Love Your Work campaign) work together to scale B2B marketing without losing Canva's approachable brand identity.This episode offers a practical look at how one of the world's most recognizable platforms approaches B2B growth.Timestamps(00:00) - – Intro (03:48) - – Canva's marketing org structure (06:48) - – Blurring B2B and B2C (11:48) - – How Canva measures marketing impact (16:48) - – Turning free users into enterprise deals (21:48) - – Data science's role in marketing (24:48) - – Balancing brand bets with ROI (31:23) - – Inside the “Love Your Work” campaign (38:23) - – How Canva executes large campaigns (42:23) - – Building enterprise credibility and trust (45:23) - – FedEx case study on brand governance (49:23) - – Lessons from Google and Meta (53:23) - – Why creativity is a marketing superpower (55:23) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp's Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.

Kristina Partsinevelos sets the market theme as all eyes turn to Nvidia's pivotal earnings report. Brenda Vingiello and Mike Santoli analyze markets ahead of the chip giant's results. Plus, instant reaction from all angles once Nvidia numbers are released with Gil Luria and Patrick Moorhead. Steve Grasso breaks down the readthrough from Nvidia and what's next for AI stocks, while Pure Storage CEO Charles Giancarlo discusses his company's latest results and storage market outlook in an exclusive interview. Other earnings include Snowflake, NetApp, CrowdStrike, and Pure Storage.Mad Money Disclaimer

#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world's most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she's bringing that experience into the fast-changing world of AI.Dave and Kady cover:How to evolve as a CMO across industries, personas, and business modelsThe three core systems CMOs need to scale teams and drive alignmentHow AI is reshaping marketing roles, workflows, and the skills future CMOs will needYou'll walk away with lessons you can apply to your own career, no matter what market or role you're in.Timestamps(00:00) - – Intro (03:03) - – From engineer to reluctant marketer (05:37) - – Gaming years and “coolest mom” cred (07:52) - – The story behind You.com's domain (09:31) - – Why she jumped into AI (12:00) - – Reinventing yourself as a CMO (14:00) - – Fundamentals that never change in marketing (16:13) - – Aligning marketing with company strategy (19:24) - – Pivoting the ICP at Lightspeed (22:26) - – Lessons on cross-functional alignment (25:08) - – Letting go to grow as a leader (27:53) - – Systems every CMO should set up (34:43) - – Why no single playbook works (36:24) - – How AI is reshaping marketing roles (51:04) - – Building an AI-first marketing org and closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it's one of the most effective growth levers in B2B today.Dave and Brad cover:Why LinkedIn is still the best channel for founders to build authority, attract talent, and connect with customersHow to turn everyday founder communications into high-impact LinkedIn contentThe unexpected ROI of founder-led content, from recruiting and partnerships to real-time message testingIf you've been wondering how to turn LinkedIn into a real growth engine for your brand, this episode is your blueprint.Timestamps(00:00) - – Intro (03:48) - – Early days of LinkedIn (09:18) - – Building Drift with founder brand (15:18) - – Why every founder needs LinkedIn (19:18) - – The hidden ROI of posting (27:53) - – Dave's personal posting system (31:23) - – How to never run out of content (35:23) - – Unexpected benefits of being visible (39:53) - – Is it too late to start? (42:53) - – Who inspires Dave today (45:08) - – What's next for Exit Five (46:53) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.Dave and Sean cover:How to build alignment between sales, marketing, and opsWhy early-stage companies must align operational complexity with their growth maturityHow continuous planning helps marketing and ops teams stay agile as business challenges come upTimestamps(00:00) - - Intro to Sean (07:11) - - Going From Founder Led Sales to Having A Professional GTM (09:52) - - How Ops Bridges Business Goals (13:42) - - How To Align Sales, Marketing, and Operations (17:51) - - Why You Need A Clear Marketing Strategy (20:17) - - How To Build A Partnership Between Marketing and Operations (26:41) - - Guidelines for long term vs short term budgeting and planning (32:19) - - Marketing's Role At The Bottom Of The Funnel (37:14) - - How To Get “Hand-raisers” For Your Product In The Customer Journey (41:06) - - Do Engaged Accounts Measure The Success Of Marketing? (42:56) - - Sean's Podcast ROI (45:12) - - AI Use Cases In Ops (50:14) - - How To Hire A Good Ops Person (53:42) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Engineering leader Manju Abraham shares proven lessons from NetApp, Delphix, and HPE on how to lead organizational change that sticks. Discover why most transformations fail, how to build trust and emotional safety, and practical steps for co-creating vision, empowering champions, and turning change into culture. A must-listen for engineering managers driving real results.

#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent.Matt and Rachel cover:How to build a recognition strategy that actually improves retention (without needing a big budget or fancy platform)Why employee motivation dips during times of stress, layoffs, or AI disruption and what great leaders do differentlyThe role of marketing in internal culture: from branding the program to building peer-driven engagementWhether you're managing a small team or leading an entire department, this episode is packed with practical insights to help you build a culture where marketers feel valued, motivated, and ready to stay.Timestamps(00:00) - – Intro (03:48) - – Rachel's background and leadership lens (06:18) - – What actually makes a recognition program work (08:48) - – How marketing supports internal culture building (11:48) - – Recognition during org changes, stress, and funding rounds (14:48) - – The impact of AI on morale and motivation (18:18) - – What happens when recognition disappears (20:18) - – The “10 minutes by Friday” habit (22:48) - – Easy, no-budget ways to recognize team members (25:48) - – Performance-driven vs. values-driven recognition (30:53) - – Monetary vs. non-monetary rewards (and what people really want) (34:23) - – Recognition vs. pay raises: what the data says (38:23) - – Why people leave even when they're paid well (42:23) - – How to ask for (and give) better feedback (47:23) - – Using AI to create space for strategic work (54:23) - – Final thoughts on leadership, retention, and culture Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it's a conference keynote, a boardroom pitch, or a weekly team update.Matt and Vincent cover:The 4-part framework behind talks that stick: Tension, Trust, Teaching, TakeawayHow to pick the right topic for your talk (and avoid cramming in too much)Why authenticity and simplicity matter more than slide design, and how to keep your delivery grounded and effectiveWhether you're prepping for Inbound, Exit Five's Drive, or just your next big internal presentation, this episode will help you nail the structure and mindset behind a talk that resonates.Timestamps(00:00) - - Intro (02:58) - - Vincent's unusual path to speaking coach (06:48) - - Why marketers need this framework (not just keynote speakers) (09:28) - - The first step: pick one real person you want to help (12:38) - - How to narrow your talk down from too many ideas (15:48) - - The 4-part structure: Tension, Trust, Teaching, Takeaway (18:38) - - Why your talk should start with a problem (not your points) (20:13) - - How to build trust by showing vulnerability (23:18) - - The 3 Cs: Catchy one-liner, Creative analogy, Concrete example (30:23) - - How to make your points memorable (and not Googleable) (33:28) - - Why authenticity beats sounding “smart” (35:38) - - What a strong closing takeaway looks like (38:53) - - When (and how) to start practicing your delivery (40:08) - - Why you should build your talk before your deck (42:33) - - How many slides is too many? (46:23) - - Connecting without slides: lessons from the pulpit (48:38) - - Final advice for marketers prepping talks this fall Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it.Dave and the crew cover:The core difference between RevOps and GTM engineering (and why the latter is more focused on building than just integrating)Real GTM engineering use cases, from AI-powered sales tools to mid-funnel campaigns that go way beyond ebooksHow GTM engineers are driving higher revenue per employee and why this role should be one of your first five marketing hiresWhether you're hiring or just GTM-curious, you'll leave this episode with a clear definition of the role, real-world examples, and tactical ways GTM engineers drive impact.Timestamps(00:00) - – Intro (03:33) - – Why this topic resonated with 1,200+ registrants (05:48) - – What even is **GTM engineering? (08:03) - – GTM engineering vs. RevOps vs. Marketing Ops (11:18) - – How AI is driving this role forward (14:28) - – Real examples: ABM campaigns, mid-funnel tools, sales call analysis (19:38) - – Tools GTM engineers are using today (Clay, Unify, GPTs) (23:03) - – Role of GTM engineering in revenue per employee (27:18) - – How GTM engineers enable sales + reduce headcount (31:33) - – What Dan actually does all day as a GTM engineer (36:23) - – Custom GPTs for sales and marketing teams (39:38) - – What MCP servers are (and why they matter) (44:08) - – Claude, Gamma, and AI-powered content systems (46:53) - – Why this isn't just PLG (or ABM, or RevOps) (50:43) - – When to hire a GTM engineer (53:23) - – Big feelings about the role (and why they exist) (55:33) - – Closing thoughts + what to take away Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to reach modern B2B buyers.Dave and Holly cover:The 4 channels her lean team is betting on to drive enterprise pipeline (and what's not working anymore)How B2B marketers are using AI video for event marketing, sales enablement, onboarding, and beyondWhy SEO is falling short and how HeyGen is shifting focus to webinars, events, and YouTube insteadIf you're figuring out how to use AI in your marketing or just trying to do more with less, this one's full of practical ideas to help you think differently about team structure, channels, and strategy.Timestamps(00:00) - – Intro (03:48) - – Holly's nonlinear path to marketing (06:48) - – Getting started in marketing ops (08:48) - – Why she joined an AI startup (10:48) - – How HeyGen's marketing org works (13:48) - – PLG vs SLG: Key differences (15:48) - – The 4 channels driving pipeline (17:48) - – What's working: Events + webinars (19:48) - – Booth strategy that stands out (24:23) - – Brand vs demand events (26:23) - – Building community and user events (27:53) - – SEO is declining. Now what? (30:23) - – Running marketing in 2-month sprints (33:23) - – Aligning product and marketing cadence (35:23) - – Her daily AI tools (36:53) - – ChatGPT vs Gemini workflows (38:23) - – Real AI video use cases (40:23) - – Personalized event promos with avatars (41:23) - – Support, training, and onboarding videos (42:23) - – Fortune telling and music videos?! (43:23) - – Why AI won't replace marketers Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world.Dave and Andrei cover:Why branded search volume is now a top indicator of visibility in AI-generated results (and how to grow it)The new playbook for SEO in 2025, including what metrics to track beyond traffic and backlinksActionable tactics to get your brand mentioned by AI search tools like ChatGPT, Perplexity, and Google's AI OverviewsWhether you're a marketing leader or an SEO newbie, this episode will help you rethink your approach to content, attribution, and brand in the AI era.Timestamps(00:00) - – Intro (02:48) - – Why this was Exit Five's most-registered webinar ever (05:08) - – Meet Andrei from Ahrefs (06:48) - – Is SEO dead? Not quite, but it's harder than ever (08:28) - – AI traffic is growing fast (63% of sites already see it) (09:18) - – Why brand is your best SEO defense (11:48) - – How Google measures brand impact (keywords, mentions, clicks) (14:48) - – Calculating content ROI with traffic value (17:18) - – Why branded search volume predicts AI visibility (21:18) - – How to track brand mentions in ChatGPT, Perplexity & AI Overviews (24:18) - – AI traffic = fewer clicks, better leads (29:23) - – How to improve your visibility in AI-generated answers (36:23) - – Why backlinks matter less and PR matters more (43:23) - – New rules for writing content LLMs can surface (52:23) - – Final takeaways: metrics to watch and content to prioritize Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Marketing isn't just about pushing a product anymore. If you want to resonate, you need to think creatively, act authentically, and know when to take the spotlight off the brand and onto the people behind it.That's the magic of Jim Henson, where artistry meets innovation, and characters become cultural icons. In this episode, we tap into that enduring creative power with the help of our special guest, Adam Kranitz, Chief Marketing Officer at Resilio.Together, we explore what B2B marketers can learn from narrative consistency, egoless collaboration, and why it's time to stop making “content” and start telling stories that actually matter.About our guest, Adam KranitzAdam leads the marketing organization at Resilio, responsible for demand marketing, brand, and corporate communications. He is an experienced technology marketing leader with expertise in building and leading global marketing teams and strategies that grow revenue, increase product adoption, and build mindshare with competitive differentiation.Adam has led vision, strategy, and execution for all facets of B2B technology marketing, aligned with sales teams, for publicly traded technology firms, including Avid (NASDAQ: AVID) and Paychex (NASDAQ: PAYX), and SaaS start-ups, including CloudCheckr (acquired by NetApp) and LucidLink.Adam's customer-centric marketing approach has recently produced industry leadership recognition for his companies with a G2 Leader Report for Cloud File Storage and category leader in Cloud Management Wave report by Forrester Research.What B2B Companies Can Learn From Jim Henson Idea Man:Entertainment first, selling second. Jim Henson's early commercials didn't start with a coffee can—they started with chaos, characters, and charm. Adam puts it plainly: “Do we wanna beat people over the head with the technical benefits of the product, or do we wanna entertain and educate our prospects?” The goal isn't to pitch—it's to engage. Use storytelling to earn attention before you explain the value.Narrative consistency pays off. Kermit hasn't changed. Neither should your core brand story. “If we haven't landed our message and are consistently delivering it over time, through multiple channels… what have you created?” Adam asks. Like the Muppets, your brand needs to adapt across formats but stay true to character. A consistent voice builds trust—and keeps you top of mind.Let your experts do the talking. Your audience doesn't want to hear from the brand. They want to hear from the people behind it. “Nobody wants to see an AI talking head avatar… You've got smart people in your organization, it's your job as marketers to coach them up.” For Resilio, spotlighting their CTO, CPO, and CEO on LinkedIn unlocked real results. Empower your experts. That's who your buyers want to meet.Quote*“The best part of my job is when I get to get on a platform like this and do a video interview with one of our customers… and then they kind of unprompted will talk about how much they love Resilio… That magic moment where it clicked for them—that is just magic.”Time Stamps[0:55] Meet Adam Kranitz, Chief Marketing Officer at Resilio[00:56] Why Jim Henson Idea Man?[04:01] The Role of CMO at Resilio[05:31] Origins of Jim Henson Idea Man Documentary[13:07] The Creative Genius of Jim Henson[25:14] B2B Marketing Takeaways from Jim Henson[38:37] The Power of Serialized Content[42:49] The Importance of Video in Modern Marketing[52:59] Final Thoughts and TakeawaysLinksConnect with Adam on LinkedInLearn more about ResilioAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

The NetApp Customer Proof of Concept lab is a place where prospective NetApp customers can "kick the tires" on real NetApp hardware, with their own workloads, before purchasing. This try and buy approach is a game changer for anyone looking to move to a new storage platform. This week, the CPOC team tells us all about how they do things in this inaugural video edition of the Tech ONTAP podcast!

This episode breaks down snapshot backup fundamentals, covering the key differences between traditional storage snapshots and cloud-based approaches. Curtis and Prasanna explain copy-on-write versus redirect-on-write methods, performance implications, and why some snapshot systems can degrade performance by up to 50%.Learn about NetApp's redirect-on-write innovation, VMware's unique approach, and how AWS "snapshots" are actually more like traditional backups. The hosts discuss critical concepts like read-only snapshot properties, storage space management, and the importance of copying snapshots to create true backups that follow the 3-2-1 rule.Whether you're managing traditional storage arrays or cloud infrastructure, this episode provides practical guidance on turning snapshots into effective backup strategies. Topics include performance optimization, immutable storage considerations, and real-world implementation challenges that every IT professional faces.

Did you know there's a way to stripe large files across multiple nodes in a NetApp ONTAP cluster now? NetApp TME John Lantz drops by to drop some knowledge on Advanced Capacity Balancing!

This week, NetApp FlexCache TME drops in to discuss the latest information around the sparse caching feature for NFS and SMB workloads - FlexCache.

Guest: George Kurian, CEO of NetAppFor almost 10 years, George Kurian has been CEO of the data infrastructure firm NetApp, overseeing its pivot to cloud services. After he  took the job — a surprise promotion dropped on him just days before it was announced — he had to learn on the job how the job could be.“ There are a lot more stakeholders that a CEO has to deal with than a chief product officer,” George says, referring to his previous role. “There's also a lot more external commitment ... It was a really all-consuming effort to get the company turned around.”He said the CEO job can be “fairly lonely” because you may want to be peers or friends with your team and your board — but in fact, they are sometimes your subordinates and your superiors, respectively.“ We wouldn't be here without others having contributed significantly on the journey,” George says. “[But] there are times when you have to step back and say, ‘I see a pattern that my team is not seeing,' or ‘Do I think that we can do a better job than we are doing?'”Chapters:(01:10) - Commuting to Sunnyvale (04:49) - Growing up in India (08:04) - Protect the child (09:33) - Raising kids in Silicon Valley (12:44) - Money motivation (15:04) - NetApp's renaissance (21:39) - Writing new chapters (23:15) - Culture shifts (26:38) - Coming to NetApp (29:41) - Surprise! You're the CEO (32:41) - Making sacrifices (35:04) - Work vs. family tension (37:18) - Doubt & lonely decisions (42:38) - The data wave (45:27) - Enterprise AI (51:36) - Starting your own company (53:33) - Navigating difficulty (56:28) - Who NetApp is hiring (57:11) - What “grit” means to George Mentioned in this episode: EMC, OpenAI, DeepSeek, CalTrain, the San Francisco 49ers, Princeton University, Subway, Vons, Thomas Kurian, Google Cloud, Stanford University, Brian Cox, Oliver Jay, the Quakers, Jay Chaudhry, zScaler, Manmohan Singh, Oracle, IBM, Sun, Amazon, Microsoft, Glean, Kobe Bryant, Steph Curry, McKinsey, Akamai, Cisco, Gwen McDonald, and the San Francisco Friends School.Links:Connect with GeorgeLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

Barbara Doran of BD8 Capital and Schwab's Kevin Gordon join to break down the late-day slide in tech stocks, along with earnings from Autodesk, Duolingo, NetApp, Dell, HP, and Archer Aviation. Market insight from Neuberger Berman's Joseph Amato, and Synopsys CEO Sassine Ghazi talks AI demand. Later, hear from Snowflake & C3.ai CEOs, and Julia Boorstin sits down with Paris Hilton.

The NetApp A-Team drops by to chat about the NetApp launch announcements for February 2025. Listen as we cover updates to the ASA platform, new hardware models, BlueXP improvements and more!

The healthcare industry has long been known for its cautious approach to technology, but the COVID-19 pandemic forced a dramatic shift. In this episode, Scott Charles from T-Systems (scott.charles@tsystems.com), and Brian O'Mahony from NetApp (omahony@netapp.com), break down how the healthcare sector has evolved in response to the pandemic and the role technology plays in this transformation.

Enterprise storage has long been dominated by tech giants with expensive, proprietary solutions—but what if there was a different way?  In this episode, recorded at the IT Press Tour in Silicon Valley, I sit down with Brett Davis, Executive Vice President at iXsystems, to explore how TrueNAS is rewriting the storage rulebook with an open-source approach that delivers enterprise-grade performance without the hefty price tag. With competitors like NetApp, Pure Storage, Dell, and HPE, TrueNAS stands apart as the world's largest open-source storage platform, trusted by 60% of Fortune 500 companies and downloaded over 500,000 times annually across 190 countries. Brett shares the company's fascinating origin story, which traces its roots back to Berkeley Unix in the 1960s, and how a commitment to transparency, affordability, and long-term growth has made TrueNAS a serious contender in today's enterprise storage market. We also discuss the major trends shaping IT infrastructure in 2025, from the rising costs of VMware licensing to the debate between on-prem and cloud storage—now growing at the same pace. Brett explains why organizations are increasingly pushing back against vendor lock-in, how open enterprise storage is lowering barriers for businesses of all sizes, and why IT leaders are prioritizing cost savings without sacrificing performance. But where does TrueNAS go from here? Brett gives us a sneak peek into what's next, including an upcoming software release focused on data optimization, deduplication, and high-performance enterprise storage. Is open-source enterprise storage the future? And how can businesses break free from costly, restrictive storage contracts? Join the conversation and let us know what you think.