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In this episode, I sit down with author, speaker, business consultant and expert at getting noticed, Dorie Clark.Dorie tells me how she got started writing for Forbes, shares some insights from her incredible book ‘Entrepreneurial You', and explains how you can turn social proof into sustainable streams of income.Watch this episode to learn the actionable steps that you can take to advance your creator business, and make over $1 million per year.00:00 Introducing Dory Clark01:07 Breaking into the writing industry03:04 Building social proof and credibility07:24 Gaining national recognition at Forbes20:19 Diversifying income streams29:45 Monthly Webinars and Mastermind Programs30:44 Splurges and lifestyle choices33:51 Business strategies and email marketing36:39 Balancing work and personal Life38:07 Optimizing newsletter content42:55 Time management and productivity52:56 Future plans and wishlist for kitIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showWebsite: https://nathanbarry.com/Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/X: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Dorie Clark:YouTube: https://www.youtube.com/DorieClarkLinkedIn: https://www.linkedin.com/in/doriec/ Instagram: https://www.instagram.com/dorieclark/Twitter: https://x.com/dorieclarkWebsite: https://dorieclark.com/Featured in this episode:Terry Rice: https://terryrice.co/ Entrepreneurial You: https://www.amazon.co.uk/dp/1633692272/ref=as_li_ss_tl?keywords=entrepreneurial+you&ie=UTF8&sr=8-2&linkCode=gs2&linkId=49548722f043476681310811b3759cb2&tag=dorieclark1-21The Long Game: https://www.amazon.com/Long-Game-Long-Term-Thinker-Short-Term/dp/164782057X/ref=sr_1_1?dchild=1&qid=1615061320&refinements=p_27:Dorie+Clark&s=books&sr=1-1Kit: https://kit.com/?lmref=OCxSBQForbes: https://www.forbes.com/HBR: https://hbr.org/Brennan Dunn: https://x.com/brennandunnHighlights:1:26 Terry Rice & Entrepreneurial You9:05 - Cold pitching and working for Forbes17:43 - Annual revenue24:41 - Subscription models30:44 - VIP Disneyland tours & business class52:29 - Future of the show & Kit
Bryan Harris first became known for Videofruit, his industry leading blog and online course business. But these days, he has shifted focus to his new business Growth Tools and scaling 1:1 coaching. A master at organization, leadership, and customer generation, Bryan shared tons of gold nuggets during this episode of Ahrefs Podcast, including: 00:00 Introduction 01:02 Shifting from courses to coaching 06:30 Ascension ladder vs descension ladder 15:31 A cautionary tale about sharing revenue 17:45 Free tools as a growth strategy 19:41 How to scale non-commodities 23:45 Finding the right CEO-marketing director fit 31:07 How Growth Tools structures its marketing department 37:40 BOPA (Borrowing other people's audiences) 42:22 Causes of stress and complexity in marketing 45:28 Guilt by association 48:30 Choosing what to promote 58:34 The key to generating customers 1:07:15 The right way to “Figure it out” 1:11:34 Bryan's ChatGPT history 1:14:36 Outro We hope you enjoy our first in-person episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Bryan: X: @Harris_Bryan Website: growthtools.com/ahrefs Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ _______________________________________________ Referenced in the episode: Ryan Deiss: https://www.ryandeiss.com/ Russell Brunson (Dotcom Secrets): https://dotcomsecrets.com/getdcsfree-1 Nathan Berry: https://nathanbarry.com/ Brennan Dunn: https://doubleyourfreelancing.com/ John Lee Dumas: https://www.eofire.com/ Pat Flynn: https://patflynn.com/ Glenn Hill (Connection Codes): https://www.connectioncodes.co/ Jim Collins (Good to Great): https://www.jimcollins.com/index.html One Minute Manager: https://www.amazon.com/The-New-One-Minute-Manager/dp/8195246893/ Seth Godin (Purple Cow): https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X Noah Kagan: https://noahkagan.com/ Rich Dad Poor Dad (Robert Kiyosaki): https://www.richdad.com/ Supermensch: https://www.amazon.com/They-Call-Supermensch-Backstage-RocknRoll/dp/0062355953 Figure it out: https://www.youtube.com/watch?v=CPa3E8yis0I
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Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City. Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City. Brandon possesses a blend of experiences spanning branding, marketing, digital, media, content, and publishing. Through his work, Brandon learned how brands - large and small - told their stories and built their brands.In This Conversation We Discuss:[00:39] Intro[01:32] Creating a brand with a positive community impact[02:53] Experiencing first sales at a pop-up[04:10] Bootstrapping and soft launching the business[05:30] Launching without overthinking[06:30] Balancing day jobs and side hustle[07:26] Leveraging project management skills[08:36] Recognizing project management as a skill[09:49] Electric Eye: your true Shopify expert[10:46] Discovering opportunities in unexpected places[12:16] Adjusting business projections post-pandemic[14:00] Standing out in a saturated online market[14:58] Transitioning from corporate to startup[16:25] Fulfillment in building a passion-driven career[18:24] The power of networking in business[20:53] Expanding your Luck Surface Area[22:32] Evolving products based on real-world insights[23:38] Luxury accessories and apparel from For OthersResources:Subscribe to Honest Ecommerce on YoutubeA mission-driven lifestyle brand for-others.com/Follow Brandon Blum linkedin.com/in/blumbrandon/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time.For the last decade, Brennan Dunn has been building "email-first" businesses.Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.In this episode, we discuss:
Justin is a former startup executive who helped build two startups past valuations of $1B, teams of 150+ people, and raise over $300M in venture capital. Now he's building his one-person knowledge business toward $5M in annual profit.
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Brennan Dunn is the founder of RightMessage, a SaaS product that helps increase conversions by showing website visitors the right message at the right time. Show Notes: https://saasclub.io/389 Join Email List: Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/ Join Community: SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join
This is a special “Flip the Script” episode! Instead of answering a guest's questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Email automation doesn't have to be complicated. In this episode, expert Brennan Dunn reveals simple ways you can use automation and segmentation to better serve your newsletter subscribers and drive more sales - including how he helped Justin Welsh do just that.Brennan helps businesses better understand and individually sell to their audience at scale. He's the author of This is Personal. The founder of Right Message. He writes weekly at the Create & Sell newsletter and occasionally does a bit of consulting for partner clients, like Justin Welsh, Smart Passive Income, Dan Go, and others.Here are some of the most valuable moments in our conversation:00:00 - Introduction03:58 - Steal This Welcome Email Sequence Template09:19 - An Email Segmentation Expert Reveals His 3 Favorite Ways To Segment His List16:45 - The Secret Sauce That Fuels Justin Welsh's NewsletterShow Notes
Make sure to get a copy of your GrowBIG Playbook today! Ever wondered how you could personalize your messaging to your potential clients for increased success? You're in luck because, in this episode of Real Relationships Real Revenue, I sat down with Brennan Dunn who is an expert in all things personalization. He's the author of This Is Personal and he's here to share how to scale personalized messages to prospects and clients in your email marketing and beyond for maximum impact. This conversation is packed with value so you don't want to miss it! Topics We Cover in This Episode: How Brennan approaches making things more personalized in emails The middle ground between scale and personalization The power of segmentation in your emails How to use Voice of Customer language to customize your language and offers The three levels of personalization and how to work through them The trick to getting people to read your emails The impact of automation when it comes to speaking to your clients Examples of how people in different industries can automate their personalization How personalization makes it easy to get new clients Tips for taking notes and gathering data on your contacts that you can use to personalize I hope you found this episode as powerful and impactful as I did! Brennan really knows his stuff and I was so excited to get to sit down with him and talk all things personalization and scaling. If you want to learn more, I highly recommend you check out his book This is Personal. I know you'll really love it! If you'd like to get our value add for scaling growth skills across a team or organization, which we used as an example in today's episode, you can find that here. Resources Mentioned: Get a copy of Brennan's book This Is Personal on his website Get a copy of Brennan's book This is Personal on Amazon Learn more about Building a Second Brain with Tiago Forte
Make sure to get a copy of your GrowBIG Playbook today! Ever wondered how you could personalize your messaging to your potential clients for increased success? You're in luck because, in this episode of Real Relationships Real Revenue, I sat down with Brennan Dunn who is an expert in all things personalization. He's the author of This Is Personal and he's here to share how to scale personalized messages to prospects and clients in your email marketing and beyond for maximum impact. This conversation is packed with value so you don't want to miss it! Topics We Cover in This Episode: How Brennan approaches making things more personalized in emails The middle ground between scale and personalization The power of segmentation in your emails How to use Voice of Customer language to customize your language and offers The three levels of personalization and how to work through them The trick to getting people to read your emails The impact of automation when it comes to speaking to your clients Examples of how people in different industries can automate their personalization How personalization makes it easy to get new clients Tips for taking notes and gathering data on your contacts that you can use to personalize I hope you found this episode as powerful and impactful as I did! Brennan really knows his stuff and I was so excited to get to sit down with him and talk all things personalization and scaling. If you want to learn more, I highly recommend you check out his book This is Personal. I know you'll really love it! If you'd like to get our value add for scaling growth skills across a team or organization, which we used as an example in today's episode, you can find that here. Resources Mentioned: Get a copy of Brennan's book This Is Personal on his website Get a copy of Brennan's book This is Personal on Amazon Learn more about Building a Second Brain with Tiago Forte
Make sure to get a copy of your GrowBIG Playbook today! Ever wondered how you could personalize your messaging to your potential clients for increased success? You're in luck because, in this episode of Real Relationships Real Revenue, I sat down with Brennan Dunn who is an expert in all things personalization. He's the author of This Is Personal and he's here to share how to scale personalized messages to prospects and clients in your email marketing and beyond for maximum impact. This conversation is packed with value so you don't want to miss it! Topics We Cover in This Episode: How Brennan approaches making things more personalized in emails The middle ground between scale and personalization The power of segmentation in your emails How to use Voice of Customer language to customize your language and offers The three levels of personalization and how to work through them The trick to getting people to read your emails The impact of automation when it comes to speaking to your clients Examples of how people in different industries can automate their personalization How personalization makes it easy to get new clients Tips for taking notes and gathering data on your contacts that you can use to personalize I hope you found this episode as powerful and impactful as I did! Brennan really knows his stuff and I was so excited to get to sit down with him and talk all things personalization and scaling. If you want to learn more, I highly recommend you check out his book This is Personal. I know you'll really love it! If you'd like to get our value add for scaling growth skills across a team or organization, which we used as an example in today's episode, you can find that here. Resources Mentioned: Get a copy of Brennan's book This Is Personal on his website Get a copy of Brennan's book This is Personal on Amazon Learn more about Building a Second Brain with Tiago Forte
My guest today is Brennan Dunn, the founder of RightMessage. He focuses on helping high level creators and businesses turn more subscribers into customers through the wizardry of personalized marketing. He is on a quest to help marketers break free of "one-size-fits-all" and deliver bespoke, highly relevant messages to their customers: both present and future. The topic is his book This Is Personal: The Art of Delivering the Right Email at the Right Time. In this episode of Trend Following Radio we discuss: Email marketing Living in the UK Personalized advertising and AI-generated content Importance of engaging with recipients Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!
My guest today is Brennan Dunn, the founder of RightMessage. He focuses on helping high level creators and businesses turn more subscribers into customers through the wizardry of personalized marketing. He is on a quest to help marketers break free of "one-size-fits-all" and deliver bespoke, highly relevant messages to their customers: both present and future. The topic is his book This Is Personal: The Art of Delivering the Right Email at the Right Time. In this episode of Trend Following Radio we discuss: Email marketing Living in the UK Personalized advertising and AI-generated content Importance of engaging with recipients Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!
Tired of working every hour delivering custom services on hourly rates? Wish your subscribers felt more valued and engaged? Renowned online entrepreneur Brennan Dunn joins host Alastair McDermott to share his journey from agency work to selling digital products. After building a successful consultancy, Brennan yearned for something scalable. He took a leap of faith, pivoting to content marketing and community engagement. Learn how Brennan attracted 50,000 subscribers without spending a penny on ads. Brennan unlocked rapid growth through segmentation - by understanding subscriber needs, he created tailored content tracks that subscribers raved about. His audience insights also revealed promising new product ideas. Tune in to discover: The instability of reliance on a few big clientsBootstrapping your audience with blogs and communitiesWhy most businesses fail at basic segmentationOptimizing confirmation pages to learn about subscriberDebunking the myth that you need absolute authority If you're struggling to engage subscribers, this episode is a must-listen. Brennan's list-building and segmentation tactics will help you keep subscribers hooked and uncover hidden opportunities. Ready to make real progress in building authority? Register for The Authority Bootcamp at TheRecognizedAuthority.com/bootcamp and take a significant stride towards becoming a recognized expert in your industry.
Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message, and the author of the new book This Is Personal. During this episode, Brennan shares why you should go all in on email marketing and the key segmentation strategies to get right from the beginning. It's time to get personal!
This is a masterclass in personalized marketing. Brennan even convinces me to ramp up my own efforts!Listen in as I uncover the power of personalized marketing with Brennan Dunn, author of 'This is Personal.' Brennan offers valuable insights into how indie hackers and solopreneurs can best learn about their customers and utilize that knowledge for revenue generation. He explores why personalization works, how audience segmentation should be done, and where data collection should start, providing you with a wealth of knowledge to transform your marketing strategies.Brennan on Twitter: https://twitter.com/brennandunn00:00:00 Personalized Marketing for Indie Hackers00:05:02 Segmenting Audience for Better Marketing00:10:19 Importance of Personalized Questions in Data Collection00:20:35 Segmentation and Survey Funnels in Marketing00:32:10 AI's Role in Personalized Marketing Future00:37:59 ChatGPT for Data Analysis and Writing00:47:02 Personalization and E-Commerce Recommendations00:52:04 Personalized Book Recommendations for MarketingThe blog post: https://thebootstrappedfounder.com/brennan-dunn-this-is-personal/The podcast episode: https://share.transistor.fm/s/3f36312eThe video: https://youtu.be/oPNhJvcvb0AYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comThis episode is sponsored by Acquire.com (00:00) - Personalized Marketing for Indie Hackers (05:02) - Segmenting Audience for Better Marketing (10:19) - Importance of Personalized Questions in Data Collection (20:35) - Segmentation and Survey Funnels in Marketing (32:10) - AI's Role in Personalized Marketing Future (37:59) - ChatGPT for Data Analysis and Writing (47:02) - Personalization and E-Commerce Recommendations (52:04) - Personalized Book Recommendations for Marketing
Writing a newsletter and hitting send every week? You might be missing out.With 11 years of experience in building automated newsletter businesses, Brennan Dunn shares his strategies through his newsletter Create & Sell. In this episode of Creators on Air, Brennan joins us to discuss:audience segmentationpersonalised experiencesautomated sequenceslead magnetsand much moreBrennan Dunn has helped countless businesses bridge the gap between their offerings and audience engagement. With his course ‘Mastering Convertkit' and 11 years of experience in building automated personalisation for newsletters, he now shares his strategies with creators through his newsletter Create & Sell. In this episode of Creators on Air, Brennan Dunn, founder of RightMessage, joins us to discuss newsletter growth, audience segmentation and the importance of personalised communication. Follow Brennan:
EPISODE DESCRIPTION Brennan Dunn is a friend and a man of many skills and accomplishments – he's a writer, marketer, developer, and even designer. Brennan built Palladio, the tool I used to create my email templates. He co-founded RightMessage, an incredible software for segmenting your email subscribers. And these days, he writes a fantastic blog called Create & Sell where he's documenting all that he's learned over the years. We were talking over email recently and he told me he's actually creating something new under the Create & Sell brand – a platform that pulls in EVERY course lesson he's ever made and will create custom learning pathways based on a student intake survey. This is what he wants to build as a single product offer over the coming months and I REALLY wanted to dig into it with him. So in this episode, you'll hear a conversation between Brennan and me talking through what that might look like. We talk about positioning, pricing, marketing, and more. Full transcript and show notes Follow Brennan on Twitter Brennan's Newsletter / RightMessage / Palladio *** CONNECT
Brennan shares the secrets to using emails to build relationships and increase your revenue.Today, I'm talking to Brennan Dunn, the founder of Palladio, co-founder of RightMessage, and general email expert. As a newsletter author myself, I took to this opportunity to learn as much as possible about personalizing and optimizing my email strategy. You'll also hear what most people get wrong in email marketing. Here's Brennan.00:00:00 Brennan Dunn00:00:48 What is up with email clients?00:05:05 Integrating with large platforms00:08:34 Maybe build a competitor?00:12:12 Emails and metadata00:16:20 Email personalization and how it works00:22:07 How do you get started with this?00:25:28 Focusing time and effort on certain platforms00:31:24 The difference between an email list and a newsletter00:36:30 The importance of segmentation00:41:06 Use segmentation to increase your list00:48:56 Customer centric marketing00:54:24 Is email the right medium to de-risk?00:59:20 Don't over-saturate- Mastering Email Marketing with Brennan Dunn - Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurshipThis episode is sponsored by MicroAcquire. You can also watch this episode as a video on YouTube.
In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.Key Takeaways 02:01 - How design works at RightMessage 07:17 - How Brennan describes the RightMessage brand 14:28 - The strategy behind the new website design 15:23 - Tools Brennan uses in the design process 17:18 - How Brennan came up with the narrative flow for the new website 19:02 - The most challenging parts of the new design 22:47 - How long Brennan spends on a design project 24:03 - How Brennan uses metrics 34:26 - Are there situations where the effort to personalize doesn't pay off? 40:32 - The biggest challenges Brennan is facing 43:01 - Brennan's proudest design win Links RightMessage Brennan on LinkedIn OptinMonster ConvertKit VS Code Figma TailwindCSS Coolors.co Transistor Laura Roeder Typeform Pat Flynn Drift Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
"The goal of this podcast is to help business builders learn some best practices when they go looking for their first 10, to expose the things worth doing and the things that might be dead ends and ultimately cost time and money. We should all be recycling these days, and when it comes to understanding your customers and how you talk to them, there's a ton of value that my guests have shared that is worth repeating." – Conor McCarthy.Welcome to the final episode of season 4 of The First 10 Podcast, and what a season it has been! This season, we have heard from an array of inspirational serial entrepreneurs who have created multiple businesses who kindly took the time to openly and honestly share their biggest learnings, challenges and wins with us. Helping business builders is at the heart of this podcast, and valuable golden nuggets of advice come with each new episode. So, to close off this season, we will be doing a re-cap with each of our guests to learn their top tips for someone just starting out and hoping to obtain their first ten customers. So, grab a pen and paper and let this refresher masterclass begin with our entrepreneurial experts Andy Mackin, Jakob Greenfeld, Shane Melaugh, Daniel Vassallo, Rob Walling, Dave Parker, Brian Casel, Brennan Dunn and Corey Haines.Connect with the First 10 season 4 guests: Andy Mackin: https://www.linkedin.com/in/mackinconsultancy Jakob Greenfeld: https://jakobgreenfeld.com/ Shane Melaugh: https://ikario.com/about/ Daniel Vassallo: https://dvassallo.com/ Rob Walling: https://robwalling.com/ Dave Parker: https://www.dkparker.com/ Brian Casel: https://briancasel.com/ Brennan Dunn: https://rightmessage.com/ Corey Haines: https://www.swipefiles.com/ Nick Loper: https://SideHustleNation.comConnect with First 10 Podcast host Conor McCarthy: https://www.first10podcast.comhttps://www.conormccarthy.me/work-with-me https://twitter.com/TheFirst10Podhttps://www.linkedin.com/in/comccart/Check out my podcast partners!Buzzsprout: https://www.buzzsprout.com/?referrer_id=1389931Otter: https://otter.ai/referrals/ETRNKY16Calendly: https://calendly.grsm.io/ilev18qxpn1eThis podcast was produced in partnership with podlad.com
"You can't buy cameras and become a better photographer. You have to take pictures to become a better photographer."Brennan Dunn says this when referring to his tendency for purchasing the best tools before even starting a new hobby. Equipment is no substitute for real experience.Gathering real experience is critical when it comes to creating a recorded course. It will be very likely that you have gaps in your teaching if you go straight to recording your course and releasing it without getting any kind of feedback.This is why Brennan likes to host live workshops when planning a recorded course. They're perfect for being able to immediately see where learners are getting stuck, what questions they're asking, and learn why they're trying to learn what you are teaching.And while the personalized experience of live-content can be the most valuable to the learner, it does come with some tradeoffs. On your end, you lose time by having host the workshop consistently, and your reach is more limited to the amount of seats in the workshop. And for learners, they lose the ability to go back and reference the content of the workshop, and they also aren't able to learn at their own pace.But, a lot goes into creating a course. And one of the more difficult decisions will be deciding on a platform. There are some significant disadvantages to using an existing platform. Weaker marketing features, inflexible payment models, and a rigid lesson first structure to your content.All of this added up to Brennan deciding that he would build his own platform. He wanted to be able to take a learner first approach when designing the content, have teaser lessons in courses, and build better marketing pages. It was the right choice to make for what he needed.And so remember, before jumping right into recording a course, try to teach in front of a live audience. You may be surprised on how much you might be missing. And, when you do finally have something solid, make sure to weigh your options when picking a platform. Making your own might be right for you depending on your content and marketing needs.Links and SocialsBrennan Dunn - TwitterCreate and SellWorkshop Survival GuideThe Mom TestAlpineJSPaddle
Wondering how best to grow your audience or perhaps, how to fund your next trip to Ireland? If so, this week's podcast is a must-listen for you! This week, joining Conor on the show is special guest and serial entrepreneur Brennan Dunn. Brennan is the co-founder of RightMessage, a platform for online businesses to enhance their automated segmentation and website personalisation. In this episode, Brennan walks us through his fascinating leap from consulting into SaaS, launching and selling his project management tool Planscope and the accidental beginning of his thriving community, Double Your Freelancing, where he advises 50K + freelancers and agencies across the globe.Conor and Brennan unpack so much, including the secret to building with your audience, effective communication and truly understanding your customer's needs. Brennan also reveals what worked well when starting a new business from scratch. Main points throughout the discussion include: An introduction to Brennan Dunn. The rise of an accidental business. Being personable and building connections with your customers.The practice of creating evergreen content.The art of conversational copywriting: write as you speak!Utilising the voice of customer data.Re-evaluating a career and starting a new venture from scratch.What worked well: Brennan's proven business stepping-stone.Why you should borrow an audience. The key to real-time product positioning.Communicating directly and effectively with customers.How to elevate your customer testimonials to new heights. Brennan's advice for obtaining your first ten customers. Connect Brennan:https://www.linkedin.com/in/brennandunn/ https://doubleyourfreelancing.com/ https://twitter.com/brennandunn https://rightmessage.com/ https://createandsell.co/ Connect with First 10 Podcast host Conor McCarthy: https://www.first10podcast.comhttps://twitter.com/TheFirst10Podhttps://www.linkedin.com/in/comccart/ Resources:https://copyhackers.com/ Book: The Brain Audit by Sean D'Souzahttps://www.amazon.co.uk/Brain-Audit-Customers-They-Dont/dp/0473175045 https://www.robfitz.com/home Check out my podcast partners!Buzzsprout: https://www.buzzsprout.com/?referrer_id=1389931Otter: https://otter.ai/referrals/ETRNKY16Calendly: https://calendly.grsm.io/ilev18qxpn1eProduced in partnership with podlad.com
A few weeks ago we talked to Louis Nicolls about the importance of having a good newsletter that helps people — some targeted, educational resource. Brennan Dunn knows a thing or two about that and has built an empire around segmentation and personalization. The last time he was on the show, we talked about Right Message. Today, we talk to him about email templates and newsletter strategies that we can implement with his new tool, Palladio. Top Takeaways Brennan equates emails to sales pages multiple times. Yes, they are a great way to establish trust and be a resource for subscribers...but we also want them to stand out and make them memorable for when we need to sell.Instead of doing educational emails, pausing them and doing a sales sequence, Brennan recommends mixing in targeted sales messages through your emails. This allows you to show helpful resources at a time the subscriber is ready to buy...making it a win/win for both of you.Evergreen, or “Shadow” newsletters as Brennan calls them, are a great way to build a resource, be consistent with your newsletter, and focus on other tasks around marketing or building your list. Show Notes Brennan Dunn | Brennan on TwitterPalladioCreate and Sell NewsletterCaboPressHow to Actually Sell to Your Email List with Samar OwaisBuilding a Newsletter People Will Actually Read (and Recommend) with Louis NichollsJoin Creator Crew for ad-free, extended episodes.Sponsored by: WP Wallet | LearnDash
In this episode of the Duct Tape Marketing Podcast, I interview Brennan Dunn. Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and is wrapping up a new book on personalized marketing. Links to Resources: RightMessage Createandsell.co — Sign up for weekly, in-depth email marketing advice for creators
On today's show I'm talking with Brennan Dunn. Brennan is a longtime friend. He's been around since the very early days of ConvertKit. He helped me review pull requests from our very first developers.These days Brennan is an expert in all things email marketing and automation. He's fantastic at segmenting lists, personalizing content, using Liquid, and other advanced techniques to create a custom experience for subscribers.We talk about some of the ways you can gradually get into automation. We go over some examples of the advanced things Brennan does with Liquid and snippets to create custom experiences for subscribers. We also talk about how you can earn more money from email with these systems, and much more.In this episode, you'll learn: Strategies for tailoring your website to boost engagement & sales How to free up more time so you can focus on growing your audience Brennan's tips for creating and sharing the right content for your audience How to make your repurposed content feel fresh & relevant Links & Resources ConvertKit Shopify's Liquid RightMessage Brennan Dunn's Links Create & Sell Creator Email Template Pack Double Your Freelancing Brennan's book: Double Your Freelancing Rate Mastering ConvertKit Follow Brennan on Twitter
Frustration is a funny word. It means a lot of different things to different people, even though it has one definition. My therapist had a great definition of frustration: Frustration is simply attempting to control something over which we have no control.For the sake of this episode, we're going to focus strictly on what frustration can look and feel like in your business. I'm also going to give you 3 ways you can take your frustration to dig a little deeper and get better at what you do. This episode was inspired by a https://kimdoyal.com/focus-session-spring/ (coaching client.) She messaged me about her Black Friday Cyber Monday offer, which she had worked extremely hard on (in other words, she's doing the work). The campaign was set to go out over 4 days (Friday, Saturday, Sunday, & Monday of the holiday weekend). After the first 2 days and no sales, she messaged me that she was having an “insecurity attack” and even though she knew the people on her list weren't the right people, she was really frustrated. The day prior she was excited that even though no one bought it, she knew she was on the right path. I'm going to give you a little context about where she was when we started working together (not her niche, market, or name, but you'll have enough to understand). When we started working together she knew she wanted to focus on a different market. Very similar work, but the message and audience needed to be changed. In addition to some website changes, we started https://kimdoyal.com/daily-email-works-period-interview-with-ben-settle-wpcp-138/ (working on a new email) opt-in offer (this is a long sequence based on the ‘Lesson, Bridge, Pitch, Survey' strategy by https://kimdoyal.com/visual-mapping-onboarding/ (Brennan Dunn)): 9 emails with a very specific purpose, followed by an offer to purchase, followed by a survey to those who didn't purchase. Then we worked on the BFCM offer. More emails, product images, sales page set up, etc. A lot of work, right? Here's the thing… She's JUST getting started! Where she was to where she is today is like night and day. She has been working extremely hard to build a solid foundation for her business. It's kind of like how working out and eating healthy feels if you're trying to lose weight. You know your body is feeling better, your energy is better, your sleep is better, and maybe you've lost a few pounds. Then you step on the scale a couple of months in and the number hasn't moved. Maybe even the inches haven't dropped yet. Does that mean that the two months prior, with everything you've accomplished aren't worth anything? Absolutely not. You've created https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1638215188&sr=8-1 (new habits) and are establishing a level of trust within yourself that no scale can take away (nor does it determine your worth and value). This is the biggest challenge with online businesses. It “seems” like everyone else is having success. But we don't know how many times the person we're comparing ourselves to has failed. Nor do we now how much work has been put into the knowledge and skills they have today. Here's an example: I've made a couple of BFCM purchases. All have to do with writing. The first was that I signed up for the https://www.ship30for30.com/ (Ship30for30) training starting in January 2022. The reason I did this is because of my commitment to a daily writing practice. I thoroughly enjoy writing and want to get better at it so it becomes a primary https://kimdoyal.com/the-free-traffic-source-youre-probably-ignoring/ (source for traffic), content, and sales. That training is going to help me create frameworks and practice writing on other platforms (my site and emails come easily now so this will help me write on other platforms. More on that in another episode). Then this morning I...
The David Lee Martin Show - Daily Encouragement For Christian Creatives
Enjoy this fireside chat with Brennan Dunn, where we talk email marketing, selling with integrity, and the beauty of design. Link to Brennan's newsletter and products https://christiancreative.academy/go/brennan-dunn
Check out the archive at https://blog.craftsmancreative.co/a-portfolio-of-small-bets-bcc-040/Follow me @darentsmith to see the artwork and ask any questions.New artwork from https://opensea.io/collection/twitterbanners, and new email template from Brennan Dunn at https://createandsell.co
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.Please head over to the episode page for the detailed recap and key takeaways.Show notesRightMessage — Brennan's email automation and lead generation softwareCreateAndSell.co — Brennan's project where he teaches intermediate and advanced email marketing strategiesDouble Your Freelancing — Brennan's previous solo ventureDrip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providersLiquid — a templating language built by ShopifyBidsketch, SignWell (formerly Docsketch) — products by Ruben GamezHelp Scout, HubSpot, RightMessage — companies that do good email marketingFollow Brennan on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
What should we think about when selecting an email automation platform? In this episode, we speak with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.Visit our website for the detailed episode recap with key learnings.RightMessage — Brennan's email automation and lead generation softwareCreateAndSell.co — Brennan's project where he teaches intermediate and advanced email marketing strategiesDouble Your Freelancing — Brennan's previous solo ventureDrip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providersLiquid — a templating language built by ShopifyBidsketch, SignWell (formerly Docsketch) — products by Ruben GamezHelp Scout, HubSpot, RightMessage — companies that do good email marketingFollow Brennan on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Brennan Dunn is the creator of Double Your Freelancing, RightMessage, and Mastering ConvertKit. Brennan is one of the most well-regarded email marketers on the planet. Using cutting-edge techniques in personalization, Brennan has generated millions of dollars in sales of his products – and a lot of that is automated. After starting Double Your Freelancing as a blog in 2015, Brennan realized that he could more effectively sell his courses using personalization on his website and in his email. In 2018, the founders of ConvertKit, Teachable, and convinced Brennan to create a software platform called RightMessage. Brennan teaches his advanced use of email marketing in his popular course, Mastering ConvertKit. In this episode, we talk about how Brennan built his broad skillset, the job that changed the way he thought about sales, why he built an agency and ultimately closed it down, and how Personalization creates a better experience for your audience while also increasing your revenue. Visit DoubleYourFreelancing.com Learn more about RightMessage Subscribe to Create & Sell Learn more about Mastering ConvertKit Full transcript and show notes *** LISTENER SUPPORT Join our community on Facebook Support this show through Buy Me A Coffee. *** SPONSORS Try Podia and save 15% for life as a Creative Elements listener Start your free trial of SavvyCal and get your first month free using promo code ELEMENTS Get a free month of Blinkist Premium Try Grammarly for free and save 20% on Grammarly Premium *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today we’ll be chatting with a very successful online entrepreneur, Brennan Dunn. Brennan is the founder of Double Your Freelancing and has taught over 50,000 freelancers and agencies how to earn more money working with better clients. He’s also the co-founder of RightMessage, a software company that helps bring on-site personalization to the masses. Fun fact: Brennan has his pilot's license and also owns a small prop plane. Why should YOU tune-in? Do you really know your audience? Businesses invest so much in content marketing and creating opt-ins that convert. BUT, if you don’t REALLY know who your audience is, you might just be spinning your wheels. Find out how Brennan has optimized and automated these aspects of his business. What we’re talking about: Online courses Onsite personalization Positioning and target markets Content marketing Email list building and opt-ins Virtual assistants Links mentioned in this episode: Brennan’s Websites: Double Your Freelancing & Right Message Brennan’s Twitter ConvertKit Course Minute-by-minute breakdown: 2:27 – How Brennan explains to friends and family what it is that he does for a living 3:15 – Brennan has multiple online businesses 8:50 – Right Message 17:14 – Creating more effective opt-ins 21:15 – Areas that a virtual assistant could improve the onsite personalization process 28:52 – Brennan knows a lot of big name people 32:06 – Corporate experiences 35:21 – Big needs that virtual assistants can help with 41:55 – What’s next for Brennan?
"One thing I've learned with SaaS is that a lot of the urgency methods that might work for selling online courses don't always translate to selling softwares. A lot of it needs to be people signing up months potentially down the road after learning about the thing that you do when getting your weekly emails."– Brennan Dunn, Founder of Double Your Freelancing and Co-Founder of RightMessageBrennan Dunn lost $500,000 and is here to tell you how he gained it back and more. Join Ben Schneider and Brennan Dunn as Brennan walks us through the biggest factor that made him lose $40,000 monthly, and how he built it back. In running a business, you encounter numerous problems that not many are aware of. This makes solving those problems a lot harder because guidance is scarce, and every move you make is time-sensitive. In this episode, Brennan enumerates the problems he encountered in running a SaaS business and how he bounced back from them!Episode Notes:To find out more about Brennan Dunn, click the following links:Website | Facebook | Twitter | LinkedInPersonalize any content, on any website. Go to RightMessage.Com for more info!Connect with Ben on Instagram and on his website.For more information and to explore other episodes, click here. We'd love to hear from you! Leave us a rating and review!Shoot us a message and FOLLOW us on Instagram: @bllpodcastcomCalling ALL entrepreneurs and online talents! --check out the NEW job search platform Jobmofy.com to upgrade your business!*Questions or inquiries: hello@bllpodcast.com
Today we’re bringing you the first episode of Better Done Than Perfect’s Season 2. Join us for a talk with Alex Hillman, founder of Stacking The Bricks and author of The Tiny MBA. We discuss the company’s conception and philosophy, how they handle customer service, what makes a great course, and so much more.Please head over to the episode page for the detailed recap and key takeaways.Show notesStacking The Bricks — Alex’s company together with Amy HoyNoko, EveryTimeZone — products by Amy Hoy, Alex’s partner30x500 — Alex and Amy’s flagship productIndy Hall — Alex’s famous coworking space, now a remote work communityJust F#*!ing Ship — a book by Amy and AlexWrite Useful Books — a book & tool by Rob FitzpatrickUI Breakfast Episode 206: Writing Useful Books with Rob FitzpatrickBear — a note-taking appThe Essential Podcasting Guide — a book by Craig Hewitt of CastosNathan Barry’s ConvertKit AcademyMastering ConvertKit — a course by Brennan Dunn available at Double Your Freelancing RateFundamental UI Design — a book Jane wrote for InVision (currently a free course)BadAss: Making Users Awesome — a book by Kathy SierraFollow Alex on TwitterThe Tiny MBA — Alex’s book (use promocode BDTP20 at checkout for 20% off)Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
Can we apply customer success practices to books and courses? And how can infoproducts help SaaS customers succeed? Season 2's first guest is Alex Hillman, founder of Stacking The Bricks and author of The Tiny MBA. We discuss the company's conception and philosophy, how they handle customer service, what makes a great course, and so much more.Visit our website for the detailed episode recap with key learnings.Show notesStacking The Bricks — Alex's company together with Amy HoyNoko, EveryTimeZone — products by Amy Hoy, Alex's partner30x500 — Alex and Amy's flagship productIndy Hall — Alex's famous coworking space, now a remote work communityJust F#*!ing Ship — a book by Amy and AlexWrite Useful Books — a book & tool by Rob FitzpatrickUI Breakfast Episode 206: Writing Useful Books with Rob FitzpatrickBear — a note-taking appThe Essential Podcasting Guide — a book by Craig Hewitt of CastosNathan Barry's ConvertKit AcademyMastering ConvertKit — a course by Brennan Dunn available at Double Your Freelancing RateFundamental UI Design — a book Jane wrote for InVision (currently a free course)BadAss: Making Users Awesome — a book by Katy SierraFollow Alex on TwitterThe Tiny MBA — Alex's book (use promo code BDTP20 at checkout for 20% off)Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com
Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing, providing resources and training for over 50,000 firms and freelancers. We know that niched offerings outperform generic, but Brennan takes personalization to the next level. Brennan’s area of expertise is dynamic niching - on the fly, data-informed curation of messaging to appeal to each individual customer. If you care about simple ways to increase conversions, and your customer personalization is limited to *|FNAME|*, THIS is the pod for you. Listen for value bombs on:
Classic product recommendation is to focus on something, but “all-in-one” products can also get wildly successful. How are they made? Do their multiple features cause chaos and anxiety, or is there a secret sauce to creating harmony? Our guest today is developer, advertizer, and Bento founder Jesse Hanley. You’ll hear how Jesse has been expanding his product over the years, and how he masterfully juggles multiple features, a large user base, support tickets, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBento — Jesse’s all-in-one SaaS product, email marketing automationUserlist — Jane’s SaaS productDrip, Klaviyo, Intercom — other popular marketing automation platformsBasecamp — a popular project management and team communication toolReact Native — a tool for building mobile appsSlack — a popular team communication appLoom — a video messaging toolElasticsearch, Honeybadger — tools Jesse uses for fast search queries and error reportingBraze — a mobile engagement automation companyDynamic Yield — a UX optimization platform, acquired by McDonald’s in 2019RightMessage — a web personalization tool by Brennan Dunn and Shai SchechterFollow Bento on TwitterFollow Jesse on Twitter or send him a DMjessehanley.com — Jesse’s personal websiteToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
If you know anything about how I run my online course business, you know I love automation, segmentation, and all the behind-the-scenes processes that lead to having a successful online course. Brennan Dunn is a master of these topics and has done extremely well in his niche, so I've been looking forward to interviewing him.... Read More
If you know anything about how I run my online course business, you know I love automation, segmentation, and all the behind-the-scenes processes that lead to having a successful online course. Brennan Dunn is a master of these topics and has done extremely well in his niche, so I've been looking forward to interviewing him.... Read More
Welcome back to another episode of Pushing Send. Today on the show we have Brennan Dunn, who will be describing some early lessons in email marketing. Brennan has been in the freelancing world for many years and currently makes his living by providing software and products to freelancers and consultants from his home office. Brennan is a master of segmentation and automation and in today’s episode he shares practical tips on how to best utilize these parameters when thinking about email marketing. During our conversation, we talk about foundational principles for the next best products and how to structure your newsletters to subtly promote them. We also discuss the concepts of Shadow Newsletter, and Dynamic PS’ and what to do with collected segmentation data. Stay tuned, because you don’t want to miss out on today’s mind-blowing interview with one of the leading email marketing guys out there!Key Points From This Episode:Brennan shares what life was like before becoming well-known for email marketing.Brennan talks about how he came to the idea of segmentation and automation.How to make sure recipients get what they want from the content you send them.A foundational principle for how great products are born: Keep your ear to the ground.He explains segmentation and automation in more practical details.The middle ground between ‘one-size fits all’ and a personalized email. Brennan shares details of the concept: The Shadow Newsletter.What a Dynamic PS entails: Offer funnels.How to use your email newsletter to subtly promote products.Brennan shares tips for listeners that are new-to-email newsletters. What to do with collected data for optimized segmentation.Tweetables:“My attitude with email marketing or really, online business in general, has always been to keep my ear to the floor and listen to what is being said. Whether directly to me or inferred by reading between the lines and then respond to that with products, or future educational email content, or articles or videos — whatever it might be.” — @brennandunn [0:07:23]“I wanted to really think about how can I try to find the middle ground between one-size-fits-all versus the one-to-one, highly personal, highly specific way of communication.” — @brennandunn [0:12:06]“Personalization done right is really just the reaction to segmentation data.” — @brennandunn [0:20:44]Links Mentioned in Today’s Episode:Brennan Dunn on LinkedInBrennan DunnBrennan Dunn on TwitterDouble Your FreelancingRight MessageRossa.IO
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage. In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience. In this episode, Darrell and Brennan talked about: How Brennan got his start as an online entrepreneur Why you may not be doing as much segmentation and personalization as you need to be How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list Why RightMessage is like MadLibs for your email marketing The staggering difference personalized content can make for your brand Tips and tricks on how and where to get started Why personalization is so much more than email And more … The Show Notes Copyblogger.com Follow Brennan On Twitter Read Brennan's Blog Take Brennan's Courses at Double Your Freelancing Sign-up for Right Message Why You Shouldn't Use Tags To Segment Other Tools We Talked About: Sign-up for ConvertKit Typeform Darrell on Twitter Tim on Twitter Darrell on Tim's Podcast --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message
Brennan Dunn is the founder of Double Your Freelancing and helps teach over 40,000 freelancers and agencies how to earn more money and work with better clients. He's also the co-founder of Right Message, a software company that brings onsite personalization to the masses. In this episode, Brennan teaches us how we can charge more as a freelancer by: Pricing your services based on value - You can charge more if you focus on what you're worth to the client rather than simply the service you're offering. Treating your client like a partner - You get more creative freedom if your client trusts you to deliver results, and they get a more valuable service - which you can charge more for. Uncovering how your work will affect ROI for your client - Learn how to ask the right questions so that you can determine the what the client will get in return for the work that you do. Selling an outcome - By determining project goals and how you will reach them, you can price your work based on the results you'll achieve rather than the outputs you provide. Distinguishing yourself from other freelancers - There are likely many freelancers who offer what your client thinks they need. But you can show you're different by getting to know what your client really needs and offering a solution that's tailored to that. Using case studies to your advantage - Having clear examples that show how you've impacted other client's businesses can be instrumental for showing why you're charging more. Learn how you can earn more as a freelancer in this episode today.
The right message to the right person at the right time is the future of marketing and technology, and Brennan Dunn of RightMessage.com shows us how.
Brennan Dunn has been working with clients for the last decade. He started out as a freelancer and grew his business to an agency of 11 employees and $2 million in revenue in just 3 years. Now he also helps other freelancers master their business. Chances are you've heard of Double Your Freelancing. This is […]
My guest today is Brennan Dunn, the founder of http://DoubleYourFreelancing.com, co-founder of http://RightMessage.com. He's an expert on optimizing websites, improving user experience and scaling up sales through automation. He knows how to persuade funnel customers to create a peak-buying strategy. The topic is sales automation. In this episode of Trend Following Radio we discuss: Life cycle marketing Persuasion Copywriting Socrates Niche marketing Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!
Ok folks this was like a mini sales masterclass. Not what I intended, but I'm always down for a pleasant surprise. Lots of tips to be gleaned just from listening to the stories of a guy who has been doing this indieprenuer thing for a long time and knows what he's talking about. It was a good one. Enjoy.
Business entrepreneurship is the most common path to wealth, but also the least discussed. It gives you many unexpected benefits including community, connection, contribution, a sense of purpose, and a creative outlet. You can also achieve your freedom goals through business entrepreneurship long before you hit your financial goals because passive income isn't connected to equity like in real estate or paper assets. In addition, business entrepreneurship is a great way to catch-up on your retirement goals if you're behind on savings. But business entrepreneurship isn't for everyone despite all the benefits. That why Brennan Dunn and I explore in this podcast episode the tricks and traps to this critically important asset class you may want to consider using in your wealth plan. Learn from our experience so you can decide what works for you. Brennan has developed several businesses in the six to seven figure range and will show you how to use this asset class to achieve your financial goals.
What small business owner or the person doing freelancing doesn't want to get paid more for doing their craft? In this episode, Brennan Dunn talks about his course, Double Your Freelancing Rate and Double Your Freelancing Clients. The post The Double Your Freelancing Course with Brennan Dunn appeared first on Online Course Coach.
In this guest teacher episode, Brennan Dunn teaches you how to price your services. This is an incredibly powerful lesson on how to leverage what you actually offer your clients in your prices, rather than basing your prices solely on your labor. Brennan is an expert at this, earning over $20,000 a client. Press play […] The post MBA65 Guest Teacher: Brennan Dunn – How To Price Your Services appeared first on The $100 MBA.