Podcast appearances and mentions of linda formichelli

Sarah talks with Linda Formichelli, Founder and Creative Director of Hero’s Journey Content for some practical tips on how best to engage with your customers and prospects using content marketing.

You want to do, see, and experience everything you can to create a rich, memorable life. Travel. Volunteer work. Athletic events. Entertaining. Reading, learning and trying new things. And you want to look and feel great while you do it. In fact, your favorite saying just might be “Life is not a dress rehearsal.”  BUT: Read any blog, magazine, or book and the common refrain is, “You have SO much to do! You need to simplify your life and say ‘No’ to things you don’t want to do. Author Linda Formichelli says that’s BS. On today’s show, Dave recaps episodes 466-469 where Linda shares valuable lessons and wise tips from her book, “How to Do It All: The Revolutionary Plan to Create a Full, Meaningful Life — While Only Occasionally Wanting to Poke Your Eyes Out With a Sharpie.”

According to author Linda Formichelli, most of us feel like we’re always working. But when we get to the end of the day we may realize that we’ve been spinning our wheels, doing unimportant things, putting out fires. Is that really work? Businesspeople and entrepreneurs tend to SAY they're working hard, but they count thinking, planning, and worrying as "work." How much of your day looks like you are actually taking physical action towards your goals?

Linda Formichelli says if you are going to try to do everything you want to do, there are times when you will feel overwhelmed. Anytime you do something that’s worthwhile, or anything that is going to be memorable to you, it’s going to involve some stress. And that’s okay if you can find ways to mitigate it. Instead, we should learn to change our relationship with stress and redefine it, so it’s not such a dirty word.

Linda Formichelli says that your excuses are trying to be helpful to you. Somehow your brain is considering it more important to avoid possible failure or being embarrassed than to take action on what you want to do. We need to remember that everybody feels this fear, everybody has this resistance. If you are envying someone who’s doing everything you’ve always wanted to do, even though they look like they have no fear…they do. They have just learned to act in spite of the fear.

Linda Formichelli says we need to recognize that we have more time than we think. If you were to track your time, you would find a lot of leftover hours, and that you are not doing as much work, childcare, and house care as you think. We need to change our mindset and understand that the time is there, somewhere hiding out, and we need to figure out how to find it. Then we can arrange it into chunks of useful time where we can do something important.

Summary: In Episode #220 Ari and Nick share a ton of useful links, as well as an interview with Linda Formichelli - author of [How to Do It All - While Only Occasionally Wanting to Poke Your Eyes Out With a Sharpie](http://www.amazon.com/How-All-Revolutionary-Meaningful-Occasionally/dp/0997346809). Linda's an effective delegator who's passionate about helping people regain control of their time. Listen in to hear Linda' top tips for time management, how to zero in on your core competency, and why you need to stop making excuses and start doing things. Time-stamped Show Notes - 09:30 - Nick and Ari have launched a [HeroX](https://herox.com/) Campaign with a prize for the best automation - 10:20 - They're also writing a book on outsourcing using [Book In A Box](http://bookinabox.com/) - 10:35 - Welcoming Linda to the show - 10:56 - Wrote the book in response to the people who were saying “don't do it all” - 11:37 - Time management and attitude management skills - 12:03 - Women have a cultural narrative directed at them telling them to slow down - 12:35 - “Don't expect your family to support you” - 13:30 - Don't set prerequisites for getting started - just do it - 14:22 - Linda outsources many aspects of her life, from taxes to blog posting to cleaning - 15:12 - “Figure out what you do best and outsource the rest' - 16:22 - You have more time than you think you do - 17:11 - Ari and Nick started Less Doing on zero dollars - 17:38 - Linda's core competency is writing - 18:50 - Linda made mistakes when she started outsourcing - 19:16 - She spent $6500 on someone who did almost nothing - 19:00 - Linda employs virtual assistants to help her - 20:12 - Start tracking your time - it's the first step to doing more - 20:50 - Analyze and optimize your schedule - 21:20 - Other people can do the things you do - 22:00 - [168 Hours](http://lauravanderkam.com/books/168-hours/) - book by Laura Vanderkam - 23:10 - Linda moved from Slavic linguistics to entrepreneurship - 23:50 - She built her first website with an HTML book she found in a phone booth - 24:45 - Linda's working on two books: about control, and about ‘doing it anyway' - 25:30 - What are the main excuses people have for not doing things? - 25:52 - _Top 3 Tips For Being More Effective_ - Come to terms with the fact that if you're middle-class, you have enough of everything - Outsource everything - Track your time and analyze your schedule - 27:15 - Find out more about Linda at [How To Do It All](http://lindaformichelli.com/) Key Points: - Figure out what you do best, and outsource the rest. - You have more time than you think you do. Analyze your schedule and find ways to make it more efficient. - Don't expect anyone to support you - get started on your own terms. Resources Mentioned: - [How To Do It All](http://lindaformichelli.com/) - Linda's book - [The Renegade Writer](http://www.therenegadewriter.com/) - Linda's blog - [How to Make Life Spectacular](http://www.bakadesuyo.com/2016/05/spectacular/) - Article from Barking Up The Wrong Tree - [Why Parents Don't Like Their Kid's Boyfriends and Girlfriends](https://www.fatherly.com/parenting-and-relationships/why-parents-dont-like-their-childrens-boyfriend-and-girlfriends/) - Article from Fatherly - [Chaos is Good for Cognition](https://www.fatherly.com/mens-health/staying-busy-is-good-for-mental-cognition/) - Article from Fatherly - [Reply Up](https://replyup.com/?ref=producthunt) - Automatically send follow-up emails - [Vidrack](http://vidrack.com/) - Embed videos from fans in your website Sponsored By: [FreshBooks](https://www.freshbooks.com/) – FreshBooks helps you simplify your accounting. Generate invoices automatically, follow up clients, and cut your accounting time to just a few minutes. Get a 30 day free trial by using the code LESSDOING at [www.freshbooks.com/lessdoing](https://www.freshbooks.com/lessdoing) Text DOLESS to 33733 to sign up for the Less Doing Newslett --- Send in a voice message: https://anchor.fm/lessdoing/message

Linda Formichelli has been a full-time freelancer since 1997 and has written for more than 130 magazines and websites, including USA Weekend. In addition, she's co-authored eight books, has done copywriting for companies like OnStar and Pizzeria Uno, and has blogged professionally. She lives in the Raleigh area with her writer husband, preschooler son, occasional exchange student, and two cats. She's into yoga, meditation, reading (especially science fiction), linguistics (especially dialectology), all things spa (loves Canyon Ranch!), and baking. Episode 106: Practice Extreme Gratitude by Linda Formichelli of The Renegade Writer (Naikan & Why a Journal Might Not Be the Best). The book can be found here: http://OLDPodcast.com/linda Please Rate & Review the Show! Visit Me Online at OLDPodcast.com --- Support this podcast: https://anchor.fm/optimal-living-daily/support

Linda Formichelli has been a full-time freelancer since 1997 and has written for more than 130 magazines and websites, including USA Weekend. In addition, she's co-authored eight books, has done copywriting for companies like OnStar and Pizzeria Uno, and has blogged professionally. She lives in the Raleigh area with her writer husband, preschooler son, occasional exchange student, and two cats. She's into yoga, meditation, reading (especially science fiction), linguistics (especially dialectology), all things spa (loves Canyon Ranch!), and baking. Episode 106: Practice Extreme Gratitude by Linda Formichelli of The Renegade Writer (Naikan & Why a Journal Might Not Be the Best). The book can be found here: http://OLDPodcast.com/linda Please Rate & Review the Show! Visit Me Online at OLDPodcast.com

Click here to download this episode In this episode, you'll learn about: How Ann's choice of office space has helped produce cash-based referrals The type of writing and blogging Ann has done to generate new business and how she has developed relationships with publications How Ann has been successful in developing physician referral relationships, even with physicians who own their own PT clinic! The topic of distance consulting and “tele-health” services. The rules and regulations for physical therapists at this point. Cash-based Wellness services for Medicare Beneficiaries and the “gray areas” surrounding this topic. Resources and Links mentioned in this episode: Prana Physical Therapy My first interview with Ann at this site Linda Formichelli's Write for Magazines E-Course Ann's article on Incorporating Wellness Services into your Practice Connect with Ann: On Twitter or Via her Website Ann's Webinar: Thinking Outside the Box – Creating Your Cash Based Practice  --  Make sure to enter “CARTER” as a discount code in the checkout process and get a $10 discount! . Click Here to learn how to start your own Cash-Based Practice Editor's Note:I am in the process of gaining further clarity on the definitions, rules and legalities surrounding “Wellness” vs “Skilled Physical Therapy” for Medicare Beneficiaries and will of course publish what I find here, as soon as I am confident in all the answers I've been given. . Let us know if you enjoyed the show: [Click to Tweet] Thank you @PranaPT for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter