The Cash-Based Practice Podcast

If you've ever asked yourself, “What numbers should I actually be tracking in my practice?” — this episode is a must-listen. I'm pulling back the curtain on the exact KPIs (Key Performance Indicators) I track with my team every single week — and showing you how these small, consistent habits have made a massive impact on everything from lower cancellation rates to higher reactivations, more Google reviews, and, of course, better revenue. You'll also get a behind-the-scenes look at how we structure our weekly staff meetings — including the simple agenda we follow that keeps everyone aligned, motivated, and moving toward practice goals. This episode is short, but incredibly powerful. And it's actually pulled straight from one of my mastermind coaching sessions, where I share the real-world systems that are helping practice owners across the country grow their dream practices faster (and with fewer headaches). USEFUL INFORMATION: Check out our course: How to answer, “Do you take my insurance?”

If you're ready to stop losing patients you've already worked hard to win — and start filling your schedule more easily — this podcast is a must-listen. In this week's episode, I break down exactly how I approach reactivating patients without being pushy — using a simple system of texts, calls, emails, and even direct mail that keeps our schedule full and our patients feeling cared for. You'll learn how to plug the hidden profit leaks in your practice and why your past patients are your most powerful growth strategy. USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

Are your billing habits silently sabotaging your practice? If your cash-pay patients aren't receiving the maximum possible reimbursement from their insurance via your superbills or out-of-network billing, you could be unintentionally creating friction that costs you trust, retention, and new business. Indeed, I've seen this be the very reason a prospective stellar customer never gets started with a cash-based practice—or why some patients drop off before completing their plan of care. In the episode, I break down the most effective and often overlooked strategies for out-of-network billing, crafting optimized superbills, and making your payment process one that supports your growth. Listen to this episode to get my powerful free resource which includes a plug-and-play superbill template that meets all insurance reimbursement standards and the exact list of questions I give prospective patients to ask their insurance providers if they're insistent on checking their out-of-network benefits before starting with you— to minimize them getting talked out of going out-of-network, AND understanding what they'll get back from self claims as well as the often-higher cost of going in-network if they still have a deductible to hit. USEFUL INFORMATION: Check out our course: How to answer, “Do you take my insurance?”  

Thinking about raising your cash-pay rates but worried that your current patients will push back and new leads will start saying “no”? You're not alone—but the good news is, there's a way to do it smoothly without losing business. In this episode, I'll walk you through how to increase your prices strategically, so you can stay ahead of inflation, cover rising overhead costs, and pay yourself and your staff better—without triggering mass client drop-offs. USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0  

Have you ever had that moment in a conversation where everything is going perfectly? Your prospective patient is engaged, excited, fully bought in… until you mention the price. Suddenly, hesitation creeps in. They need to “think about it.” Maybe they book, but then cancel. If this sounds familiar, this episode is a must-listen. There's a simple way to overcome this objection—using just three words that can shift price-sensitive patients from uncertainty to action. In this podcast, I share a powerful strategy I learned from sales expert Dave Dee—three words that can turn hesitation into commitment. I break down exactly how to use them in your consultations and how they've helped countless practice owners convert hesitant leads into fully committed patients. Plus, don't forget to grab your free script resource—a must-have tool to keep hesitant patients engaged and committed throughout their care journey. Listen to this episode and download your free resource now!  

If you aren't converting at least 80% of your leads into cash-pay patients, or if you're struggling to keep at least 90% of them on schedule until they reach 100% of their goals, then this episode is for you. In this episode, I deliver a concise yet powerful breakdown of the key strategies to not just get that initial “yes,” but to keep patients committed throughout their plan of care and beyond. The strategies you'll learn in this episode have helped countless clinicians transform their practices and finally get the vast majority of their leads to say ‘yes' and continue saying ‘yes'.  

Ever struggle to balance significant family responsibilities with starting/growing your private practice? Would you like to add new cash-pay services or classes to your existing practice, generating loads more revenue and creating a new stream of patients at the same time? If you answered ‘yes' to either of those questions, then this episode is a must listen … In this interview, I had the pleasure of speaking with Jennifer Penn, the founder of Create Your Core Physical Therapy. Jennifer transformed her career from nearing burnout to launching a successful cash-based practice, all while building a family of 3 little ones! If Jennifer's story and strategies resonate with you and you're eager to learn more about building a successful cash-based practice, click HERE and join her in the Cash-Based Practice Mastermind where you can ask her, me, and the entire group any questions you have. Upon checkout, use the promo code ‘MARCH50' to get 50% off your first month.

If you struggle to get patients to commit from the beginning to complete 100% of their plan of care, and not drop off schedule once they're 75% better, this episode is a must-listen… … You'll also get to hear the story of how I met my wife, and how the strategy I used to get her phone number can also be used to get “Yes's” to your cash-based services. Plus, if you want the exact high-converting script that you can use with your prospective patients to get maximum buy-in and long-term profit by stopping these drop-offs, listen to the episode and download your free resource now!  

Do you struggle with setting the right prices for your cash-based practice? Or do you hesitate to raise your rates, fearing you'll lose patients? If you answered yes to either of those questions, you won't want to miss this episode. I'll walk you through exactly how to set and raise your prices with confidence—without scaring away your clients. In this week's episode, you'll learn key pricing strategies, mindset shifts, and psychological tactics to ensure your rates reflect the true value of your care. You'll also hear my top methods for minimizing pushback when increasing your prices, so you can maximize your profits while keeping your practice thriving.

What if the worst day of your career turned out to be the best thing that ever happened to you?  I recently had the pleasure of interviewing Kristen, a pediatric occupational therapist based in Lincoln, Nebraska, who transformed a sudden job loss into a thriving cash-based practice. Within hours of deciding to start her own business, Kristen had already booked her first patient—and she hasn't looked back since. Her story is a masterclass in resilience, creativity, and the power of knowing your "why."   If Kristen's story resonates with you and you're eager to learn more about building a successful cash-based practice, click here and join her in the Cash-Based Practice Mastermind where you can ask her and the group any questions you have. Upon checkout, use the promo code Jan50 to get 50% off your first month.   Next, scroll down to watch the full episode and discover the strategies you can apply to your own practice.  

Imagine generating over $50,000 in just 4 days—sounds incredible, right? In this episode, I'm revealing how one of my coaching clients achieved this with a simple yet powerful promotion for their clinic's membership program. The best part? This framework can be tailored to fit any clinic or service-based practice, regardless of your niche, and can be designed and implemented in less than 2 hours. It is literally so simple to put this in place in your practice, even if you don't yet have a membership program, and this podcast episode breaks down every step in less than 15 minutes. Plus, scroll down to grab the free downloadable resource packed with the exact texts and emails used to sell these programs and add multiple 5 figures per year in revenue. These strategies are proven to deliver results, and I'm confident they can do the same for your clinic—don't wait to get started. Listen to the episode and download your free resource now!

Are seasonal cancellations leaving your practice schedule a bit empty at the end of the year during the holidays? If so, this week's podcast is for you! You'll hear about two super easy-to-implement promotions that quickly bring patients in the door to offset a holiday slowdown and ensure you finish the year stronger than ever before. Also, scroll down to get the exact emails and details so you can implement these promotions with very little of your time. In this podcast, I explain how to leverage these simple strategies, using specific examples taken from my own cash-based practice. You will learn how to craft promotions that your audience will find irresistible quickly. USEFUL INFORMATION: I've got a free resource for you: “Seasonal Promotion Done-For-You Email Bundle,” which can help you reduce the typical holiday slowdown in the clinic schedule.

In this episode, I had the pleasure of reconnecting with Jason Racca, who's come a long way since we first interviewed him. Back then, he was a solo practitioner starting his cash-based practice as a side hustle, navigating the low-risk way to ease into full-time practice. Fast forward to today, Jason's grown his practice significantly—he now has two therapists, is hiring a third, and in just the past year has created a membership model in his cash-based PT practice that generates over $15,000 in recurring monthly revenue. Curious about how Jason achieved this remarkable success? Scroll down to watch the full episode and discover the strategies you can apply to your own practice!  

Do you struggle with how to develop new referral sources for your cash-based practice? Or do your efforts to reach new prospective referral sources rarely get answered? If you answered yes to either of those questions, you'll want to check out this video. I share a simple healthcare referral marketing strategy that works, without making you feel like a used-car salesman. In this week's video, you'll hear my favorite tactic to drastically increase your referral source network, without all the awkwardness, cold calling, or uncomfortable conversations. You'll learn how to cultivate referral sources who are happy to send you cash-pay patients.

Having trouble building up lots of Google reviews for your business? If so, this video is for you! You'll learn how to dramatically increase the number of patients who will post reviews for you, plus how to make sure what they post will attract tons of new patients to your door. In this episode, I share some strategies for building a large collection of online reviews that rave about your practice. You'll hear how and when to ask, how to track and follow up, and how to make sure the reviews your patients write will help bring in more business from people who are excited for an opportunity to work with you.  

Are you eager to attract more cash-pay patients without spending money on ads or costly marketing? You're in the right place! In this week's episode, we're breaking down three powerful strategies to bring new cash-pay patients into your practice—completely free. These methods are quick to implement and, as a bonus, often attract patients who are already aware that you're out-of-network. Plus, the way they discover you will likely boost your credibility and make them more inclined to choose your cash-pay services. USEFUL INFORMATION: Check out our course: How to answer, “Do you take my insurance?”

When it comes time to ask a prospective patient to say ‘yes' to your cash-based services, do you feel awkward, uneasy, or even scared?  Do you feel less than 100% confident when offering a plan of care to a new patient? If you've answered yes, then you're at the right episode, you're not alone, and there is a solution.  This podcast episode provides a powerful mindset tactic and a consultation script that will infuse you with confidence and leave patients eager to commit to your treatment plan (AND make sure to also grab the free “closing scripts” resource below to supercharge your conversion rates. Check out our course: How to answer, “Do you take my insurance?”

Starting a business is never easy, but launching a physical therapy practice during a global pandemic? That takes real grit and determination. In this episode, we dive into the incredible journey of Ashlyn Tersigni and Sarah Clayton, co-owners of Clash PT Specialists in Massachusetts. These two physical therapists didn't just survive the challenges of COVID-19—they built a thriving, cash-based practice from the ground up. Ashlyn and Sarah's journey shows that the biggest challenges can spark the greatest opportunities. Their journey through the pandemic and their innovative approach to physical therapy proves that with the right mindset, a strong partnership, and relentless perseverance, you can build a thriving practice no matter the odds. And if you'd like the ability to pick their brain yourself, scroll down below the video to read how you can do so …

Are you struggling to get more patients to commit to your treatment packages? Or you'd jump on a strategy that increases your conversions by at least 10-20%? In this episode, I'm revealing the biggest mistake practice owners make when selling cash-pay packages—and how to turn it around so patients start saying 'yes'! and begin their treatment journey. Hint: it all comes down to timing. This approach will not only increase patient acceptance of your packages but also help them take that crucial first step with your practice rather than being overwhelmed by a large price tag and run the other way. Plus, I'll show you how to apply retroactive discounts to maximize conversions without coming across as pushy or sales-driven. USEFUL INFORMATION: Check out our free resource called the “Cash-Pay Treatment Package Calculator,” which simplifies the process of offering retroactive discounts on pre-paid sessions, helping you maximize conversions and patient satisfaction.

In a world where most healthcare practice owners are scrambling to maintain their in-network reimbursement rates, Lilly Bojic took a bold leap in the opposite direction—and it paid off big time. When I first met Lilly Bojic three years ago, she was at a crossroads—facing the daunting decision to step away from the traditional insurance model and venture into the uncertain world of cash-pay services. Fast forward to today, and Lilly has not only built a thriving, 7-figure cash-based practice but also redefined what personalized, high-end care looks like in physical therapy, and how it can provide “$50K days” and serve patients for life rather than just short term plans of care..  In this episode, Lilly and I take a deep dive into her remarkable journey, exploring the bold decisions, the challenges, and the strategies that led to her successful transition out of network.   

Are you ready to unlock an additional 5-10% revenue in your practice?  Think of a thriving clinic where cancellations are minimal, patients are more committed, and your bottom line is stronger than ever. In this episode, I dive into a mini-masterclass that could transform how you manage your practice and help you increase revenue and improve efficiency. With insights drawn from one of my mastermind coaching sessions, I reveal how one practitioner was shocked to discover a 20-25% cancellation rate—a figure that's far too high. In this podcast, I will walk you through practical strategies to bring that number down to the ideal target of under 10%, with tangible steps that you can implement right away. USEFUL INFORMATION:

massively increasing patient volume, skyrocketing your profit per visit, and adding 2 additional clinicians to your team, all while transitioning out-of-network and doing 7-figures in cash-pay revenue! This might sound too good to be true, but Elizabeth Rogers made it happen. In this exclusive interview, you'll hear exactly how Elizabeth defied the odds and built a 7-figure cash-pay business that just 2 years earlier was predominantly in-network/insurance-based. Elizabeth's story offers powerful insights for all healthcare private practice owners seeking to take control of their income, improve patient care, and build a more fulfilling practice. USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

Every practice experiences gaps in their schedule from time to time. Discharges, cancellations, and unexpected events can leave even the busiest clinician with open slots. Imagine this: one of your clinicians has a busier than usual week with discharges and cancellations. Suddenly, their normally full schedule is looking half empty. This situation can cause a dip in revenue and seriously affect your profit for the month. In this episode, I'm diving into a real-life situation from my practice... We had a clinician's schedule unexpectedly develop a number of gaps, and you'll learn the three powerful marketing tactics we used to fill those slots in just 48 hours. These strategies are not only proven to be effective but also incredibly easy to implement in your own practice. USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

Struggling to compete with in-network providers offering low copays? You're not alone. But price isn't everything! When I poll my audience and students, the top concerns are often lead generation and converting those leads into paying customers. It's crucial to master this conversion if you want to build a successful practice. In this video, I will teach you how to convert leads into cash-pay customers and keep them coming back, ensuring a loyal customer base. Discover how to communicate the unique value your clinic offers that goes beyond cost, and learn how to position yourself as the clear choice for patients seeking superior care and exceptional outcomes. Watch now and see how to leverage these "other factors" to convince patients that investing in your clinic is the best decision for their health. USEFUL INFORMATION: Check out our “15 Little-Used Ways Cash-Practices Command Top Dollar for their Services”

Struggling to break free from an in-network clinic and build your own thriving, cash-based physical therapy practice? In my recent interview with Nicole Dumas, we unveil the secrets to getting started and achieving success with minimal risk. Her decision to leave an overwhelming in-network clinic, where she saw up to 20 patients a day, led her to create a practice that not only fulfills her passion but also allows her to provide top-notch care without burning out. Nicole started her practice as a side-hustle, mobile practice and later transitioned to a brick-and-mortar clinic space, Recovery Sports Therapy in Massachusetts., Her progression from burned out employee, to side-hustle, to full time private practice owner was a move that significantly improved her work-life balance and overall health. In an insightful interview, Nicole shares the strategies, mindset shifts, and challenges she overcame to achieve her success. She also discusses the impact of being part of the Cash-Based Practice Mastermind group, where she gained invaluable perspectives and support from other successful practice owners. If you're dreaming of building a profitable, insurance-free private practice, Nicole's journey is a must-watch. Learn how she is constantly getting fully booked structured her business for maximum impact, and maintained a healthy work-life balance. USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0  

In my recent interview with Trent Corey, he shared how he built Extra Mile Physical Therapy from scratch during the COVID-19 pandemic. Starting from his home office, he moved to a prime location in a gym and used “SoftWave Therapy” to attract new patients. Trent discussed overcoming challenges, effective networking strategies, and the importance of self-promotion. He also highlighted the benefits of business coaching and being part of a mastermind group, which boosted his confidence and accelerated his practice's growth. This episode is essential for anyone looking to grow their private practice. USEFUL INFORMATION:

In this episode of the Cash-Based Practice podcast, I tackle a question many new business owners face: How to find and hire your first virtual assistant (VA) or on-site admin, and how to prioritize the tasks you give them in order to move your business forward... If you're feeling overloaded and want to finally free up your time to focus on what you do best, this episode is a must-listen! And make sure you also scroll down to get a free resource that will save you hours of time on boarding your staff and take the guest work out of the new employee onboarding process. This is also a must-have for any private practice owner who wants to avoid bad hires or wasting great opportunities by not properly training your new employees. USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

In today's episode, we delve into the common challenges and frustrations faced by entrepreneurs and cash-based practice owners from technical disruptions like website and email failures,, to administrative issues and lost leads, the entrepreneurial journey can be daunting and at times downright overwhelming. If you ever get hit with a number of difficulties and frustrations all at once and wonder “could anything else go wrong?“ Or “is owning my own business really gonna be worth it someday?“ …this episode is for you. After years of running 2–3 businesses at a time while managing a medical household for 2 children with severe medical needs, in this episode, you'll hear my best advice and mental strategies for pushing through tough times as an entrepreneur and cash-based practice owner. (And before you leave the episode, make sure you scroll down to get a hugely valuable resource, completely for free: Cash-Based PT Superbill Template and OON Coverage Guide. This resource includes an optimized superbill template and all the questions I have my prospective patients ask their insurance companies so they can get the maximum reimbursement for your services.) USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

Are you ready to turn your next presentation into a lead-generating powerhouse and major revenue producer for your practice? In today's podcast, we unveil the strategies for effectively collecting and nurturing potential clients at (and after) presentations or workshops.   Through these proven and practical strategies, you can easily engage your audience and obtain their contact information without sounding sales-y, AND pre-address common objections to saying yes to your offer.   (And before you leave the episode, make sure you scroll down to get a hugely valuable resource, completely for free: An exact outline of a high converting cash-pay patient presentation, so you can create a winning presentation and combine it with this episode's strategies on gathering and converting the leads you generate.) USEFUL INFORMATION: Check out our course: Cash-Based Practice Marketing Intensive

Diving into the journey of establishing a successful cash-based practice can be daunting, but what if you had a clear blueprint to guide your path? In this episode, we explore the essential pillars needed in a TRULY successful and sustainable cash-based practice that not only attracts plenty of patients but also delivers unparalleled service that they're happy to pay for out-of-network.  And we also have a special free resource associated with this episode … my report on the “22 Best Sources of Cash-Pay Patients” - just scroll down to download it now. USEFUL INFORMATION: Check out our course: Cash-Based Practice Marketing Intensive  

Ever wondered why some content grabs your attention while you just scroll right past the others? If you are curious about how you can make your target patients stop and read your content, this podcast episode is for you! You'll learn why and how videos can elevate your marketing strategies and what topics your audience may find relevant and engaging. Moreover, you'll discover how AI technology is changing the game when it comes to content creation.  USEFUL INFORMATION: Check out our course: Cash-Based Practice Marketing Intensive  

How your practice admin handles the phones may seem somewhat less important than patient care, but this area can silently cost a practice thousands in lost business. For that reason, your new admin needs to develop all the skills to handle initial phone calls, but the tricky part is how to get from new hire to high-converting telephone master? In this podcast, you'll hear my favorite strategy for taking your new admin trained to handle those initial calls… without losing business. As a bonus, if you scroll down, you can download my “Cash-Pay Practice Closing Scripts” which includes the proven patient-generating scripts I use in my own practice. In this podcast, you'll hear some easy strategies that will allow you to get your new practice administrator properly trained to handle new patient phone calls with confidence, but without costing you valuable business in the process. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: AUTOMATED TOP TALENT ATTRACTION AND HIRING SYSTEM  

For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself established. If you have the sense there may be some untapped referral sources in your area, you'll definitely want to check out this podcast to learn some practical referral marketing strategies that will help you make a case for why another professional should trust you with their patients. As a bonus, if you scroll down, you can download my “Referral Source Tracking and Follow-Up Reminder Spreadsheet.” This resource will help you stay in touch with potential referral sources—even when your schedule gets overloaded—and give you some proven patient-referral scripts I use in my own practice. In this podcast, I explain how to get a foot in the door with potential referral sources, arrange consistent touchpoints, foster personal connections, and deliver genuine value to other professionals who have contact with your target patients. I'll also explore a surprising way to  leverage patient reviews to strengthen your connection with those providers who actually send patients your way. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: A Little-Known Yet Easy Way to Generate at Least 1 New Referral Source Each Month

If you're hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn't nice to have, it's essential to success. So this week's podcast delves into the art of authentic patient engagement using email to convert leads without any pushy sales tactics. As a bonus, if you scroll down this page, you can download a guide on how to get AI to do the heavy lifting when it comes to writing those emails. This resource walks you through the steps that help ChatGPT write engaging, market-optimized content you can use to nurture and convert your leads.   In this episode, I explain several approaches that can help make it easy for a busy practice owner to pull off powerful email campaigns that build lasting, trust-based patient relationships. You'll hear about an automation strategy that can allow you to easily target leads based on where they came from, how to weave the magic of storytelling into your emails, and how to design a coordinated communication strategy that drastically reduces appointment drop-offs. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: How to Generate New and Return Patients via Email in Just 15 Minutes a Week

Every practice owner knows the sting of hiring someone who seemed perfect on paper, only to discover their attitude doesn't align with the existing practice values. It's not just about credentials… it's about finding someone who truly resonates with your approach to patient care. Fortunately, there are some simple healthcare interview tips you can put to use that will help you avoid the unpleasant surprise of a bad hire.  Even better, by scrolling down this page, you can download an incredibly powerful HR tool that will help you determine precisely what really drives an interviewee.  In this podcast, you'll hear how to push candidates to reflect on their past experiences and compel them to go beyond rehearsed answers. Since past performance is often the most accurate predictor of future behavior, you'll be equipped with a strategy to ensure your next hire is not only skilled but also wholeheartedly buys into your patient care philosophy. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: How to Attract Top Talent, Manage Like a CEO, and Fill New Clinicians' Schedules with Patients As Quickly As Possible

Imagine you're at a busy event, and more than one potential client is waiting to talk with you. How can you juggle prospects in a way that makes the most of all your opportunities? This is a common problem for practice owners who choose to try some event marketing without a team at their disposal. The environment can be overwhelming, and the pressure to get attendees to sign up for a consult can sometimes lead you to sacrifice one sale for another. Fortunately, there are some simple strategies for converting attendees into cash-pay consults that can help you get the time you need with each prospect. In this podcast, you'll hear me coaching one of my Mastermind members on how to manage the crowd at an upcoming event to maximize the number of scheduled consults for her mobile PT practice. You'll hear tips on how to avoid feeling rushed, leveraging non-clinical help to speed up assessments, using virtual consultations for follow-up, discount strategies, and screening participants so you can invest your limited time wisely. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: How to Generate New and Return Patients via Email in Just 15 Minutes a Week  

Every private healthcare practice owner knows the importance of a well-functioning front desk. But have you ever stopped to consider the true cost of employing an admin who isn't great at conversions? You may be shocked to discover your actual investment for keeping an ineffective admin on staff can quickly add up to thousands, maybe even more than 5 figures. In this podcast, I delve into the hidden pitfalls that arise when your admin isn't up to par. The impact on your bottom line is undeniable… after you've worked so hard to get the phone ringing, you have someone effectively chasing away customers! So let's dig in to uncover this silent profit killer and learn how you can address it head-on. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: Automated Top Talent Attraction And Hiring System

Imagine your healthcare practice thriving on predictable income that is not dependent on an uninterrupted flow of new patients. This foundation can help keep your business in the black, even when the economy tightens. And that's why this week's podcast explores the transformative power of cash-based memberships and how they can revolutionize a private healthcare practice.  In this episode, I share insights and strategies that can help you build a pipeline of reliable, recurring revenue for your clinic. You'll hear creative ideas for crafting memberships that provide value to patients at a low cost for the practice, how to market them to your patients, and tips for differentiating your membership options to appeal to different targets.  This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass: How to Recession-Proof Your Practice in 2 Hours

Are you missing out on the easy sales that can come from people who already understand the incredible value of your cash-based services? Just because a patient has completed their full plan of care doesn't mean they won't have a need in the future—or that they don't have a friend or family member you would be able to help. Yet many practice owners fail to tap into this ready pool of potential business! So in this episode, I explain some email strategies that can help keep your connections strong with discharged patients. You'll hear about some options for maintaining a presence in your former patients' inboxes, so you'll be top of mind the next time symptoms surface or whenever they can refer someone to your practice. Whether automated efficiency or personal touch is your forte, I've got some tips for providing ongoing value and capitalizing on the prime period in which symptoms are likely to return following discharge.  This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass: How to Generate New and Return Patients via Email in Just 15 Minutes a Week

Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for any slowdown in business during an economic downturn. And that's why this week's podcast explains some highly effective approaches for marketing a costly program or package. You'll hear how to leverage your existing list to promote the offer in a way that actually converts, and we'll explore an easy strategy to pluck the lowest-hanging fruit with an irresistible email offer. Then you'll hear how you can use a simple webinar to nurture all your warm leads so they'll be willing to invest in a platinum-level offer.  This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass: How to Generate New and Return Patients via Email in Just 15 Minutes a Week

As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I'm excited to share with you a simple promotional strategy that I personally use in my practice to tap into affluent patient networks. These discerning individuals highly value the exclusivity and personalized attention an OON provider can offer, and better still, selling some high-ticket services can help keep a practice profitable during periods of increased economic stress. In this episode, I'll explain the art of asking wealthy buyers for referrals in a way that allows them to feel generous about recommending your services to their friends and family. You'll also hear how to quickly position your practice as the premier choice for influential patients, so you can take your practice to the next level. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass: 5 Simple Strategies That Turn Existing Patients Into a Predictable Source of Referrals  

The thought of raising rates often stirs up feelings of stress and uncertainty—even outright panic—for a cash-based practice owner. And that fear can keep you working for less than you're worth for years! But, I'm here to tell you that by equipping yourself with the right knowledge and strategies, you can confidently wrangle your sense of dread so you can raise rates fearlessly and help get your practice to the next level!  In this podcast, you'll discover effective ways to manage your anxiety and make informed, rational pricing decisions for your practice. You'll hear ideas for how you can handle existing patients, manage price objections, strategically assess your results, and quickly fill any holes in the schedule. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass: How to increase your cash pay rates, maximize profits, and minimize customer pushback on cost

Are you about to make a critical mistake now that you found an amazing clinician who is interested in a job? In our zeal to nab a talented candidate, we often tend to overlook the longer-term motivations behind their current career ambitions… and I can tell you from personal experience, learning your star employee is going out on their own to compete with you is an expensive, painful lesson you won't soon forget. So how can you avoid hiring a future cash-based competitor? In this episode, I share the wisdom I've gained from my own experience as well as that of many of my coaching clients on how to find out if that fantastic candidate really sees your job as a stepping stone to a practice of their own. You'll discover what to watch for and how to discuss the topic to learn if they have entrepreneurial ambitions or would be perfectly happy to be a loyal member of your team for the long term. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.   USEFUL INFORMATION: Check out our course: How To Attract Top Talent, Manage Like A Ceo, And Fill New Clinicians' Schedules With Patients As Quickly As Possible

In today's competitive job market, it's crucial for practices to create employment packages that not only attract talented candidates but also keep them motivated during uncertain times. For a private practice, that often means you'll be forced to decide if you can afford to offer a base salary when it becomes clear there are highly desirable candidates who simply aren't interested in hourly compensation.  In this podcast, I explore some strategies for finding a good balance between minimizing the risks associated with sky-high overhead costs and being able to entice clinicians who prefer stability in their compensation packages. We will explore ideas for creating a compensation structure that will allow you to hire the right people, make sure they'll be willing to contribute fully as a part of your team and manage the financial risks so you can ensure long-term success for your organization. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.  

Are you looking to give your cash-based practice a quick revenue boost? Look no further! Promotions are an effective tool for bringing new patients to your clinic or enticing existing patients to come in for additional services. They provide an incentive for patients to come in and create a sense of urgency that encourages them to take action. And that's why this week's podcast delves into the world of proven promotions and revenue boosters that can help you keep your schedule full this summer.  In this episode, you'll discover how to craft enticing promotions that can bring new business to your door, without breaking a sweat—or breaking the bank. I explain a simple approach for making promotions a regular part of your routine, to keep your schedule full and your revenue growing. You'll also discover how easy it can be to keep your offers fresh and valuable, so they stand out and grab attention. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: How to increase your cash pay rates, maximize profits, and minimize customer pushback on cost

If you're going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to opt-in for further interaction. So today, I'm explaining a simple method for establishing a direct connection with attendees that will ensure you get more patients from your presentations. In this podcast, I explain a few tricks that will allow you to gather dramatically more leads, whether online or in person—even when you are not hosting the event. You'll learn how you can position the “ask” in such a way that it seems natural, not at all salesy, and highly beneficial to your audience. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: The 60-Minute Patient Attraction System

Are financial pressures making it harder to get potential patients to say ‘yes' to treatment? In recent months, this has become a growing concern for many cash-practice owners. And that's why this week's podcast explains some approaches that can help ensure a positive cash flow even during a recession. In this episode, you'll learn about tactics that will keep your practice going strong in an increasingly price-sensitive marketplace. I share several strategies that help create stable revenue, convert more leads, and get additional business from your existing patients. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. Check out our course: 3 Simple and Powerful Strategies that Immediately Build Expert Status and Attract High-Quality Patients

Looking for some easy ways to maximize your practice potential and attract new business? Crafting a solid patient discharge follow-up system is a great place to start. While an organized approach to post-discharge communication can be a super-easy way to capture reactivations and referrals (and generate some online buzz for your practice), it's an often overlooked area that allows business to slip through the cracks. That's why in this week's podcast, I share how you can use a personalized follow-up strategy to get new business in the door. In this episode, you'll learn how to design an effective patient discharge follow-up system that will help you reactivate patients who need additional treatment as well as get the word out about your practice. You'll hear exactly how and when to reach out—plus tips for automating the process to make it easy for you and your staff. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: 5 Simple Strategies That Turn Existing Patients Into a Predictable Source of Referrals

During these uncertain times, many practice owners are looking for new service areas that can provide additional revenue and marketing potential. One such area that many find attractive is in preventive services, which can seem like a great way to attract a new collection of asymptomatic patients who would otherwise slip through the net. However, there are some little-understood pitfalls to avoid when considering a prevention offering… So this week, I'm sharing a few approaches that can dramatically improve your results should you decide to begin selling prevention services in a cash-based practice. In this episode, I explain the key factors to consider when rolling out prevention services. You'll hear how to decide exactly who to target, how to position your service in a way that touches on the higher-order emotional benefits, and a simple method for using a prevention offer as a powerful lead magnet. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: How to Generate New and Return Patients via Email in Just 15 Minutes a Week