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  • Nov 24, 2021LATEST
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Latest podcast episodes about automate

Real Estate Investing Mastery Podcast
Finding Deals From Older MLS Listings - The REI Secrets Series

Real Estate Investing Mastery Podcast

Play Episode Listen Later Nov 24, 2021 54:44


A lot of realtors tend to slow down or get discouraged when the home buying season is over, but I'm here to tell you that there are still plenty of great deals to find out there.And you're in luck because on today's show, I'm going to show you step by step how to find deals on the MLS from older listings using Propstream. Using Little Rock, Arkansas as an example, I show you how to pull the lists, find the deals, and then research those deals on Zillow and Redfin.Then, once you've narrowed in on the properties you want to make moves on, I show you how to use Freedomsoft to easily automate your marketing. You can set personalized greetings, voicemails that send automatically if you miss a call, and so much more.To get your hands on the special Joe McCall Signature edition of Freedomsoft, be sure to go to freedomsoftJoe.com. And to check out my brand new webinar with Rob Swanson, the owner of Freedomsoft, where we get in-depth about how to use its great features, go to HundredsOfLeads.com.What's Inside:—Home buying season is over, but there are still deals.—How to use Propstream to find deals.—Using Redfin and Zillow to research properties and find discounts.—Automate your workflow using Freedomsoft.

SaaS District
How to Automate Your Lead Generation On LinkedIn: Bootstrapping Expandi.io to $6M ARR in 18 months With Stefan Smulders # 153

SaaS District

Play Episode Listen Later Nov 24, 2021 56:05


Stefan Smulders is a SaaS Entrepreneur, Forbes Business Council and Father of a 5-year-old son. He's the Co-founder of Expandi, a cold outreach automation tool that helps B2B marketers and agencies to automate their lead generation efforts on LinkedIn. It is completely bootstrapped SaaS where his team grew it from zero to $6M ARR in 18 months. During this interview we cover: 00:00 - Intro 01:57 - Linkedin's Policy Change and How It Affects Outreach & Sales 06:50 - The Future of Outbound Sales Sequences 07:45 - Linkedin's Profile Score & Engagement 11:43 - Getting Started on Cold Campaign 18:01 - Linkedin Outreach Strategies 21:34 - Expandi.io Initial Stage & First Clients 31:17 - Contentfy.co Your On-Demand Podcast Editing Team 33:13 - Creating Content & Post The Right Way 34:55 - Finding The Right Audience 36:33 - Plans for Growth & Expansion 41:04 - Stefan's Vision While Starting Expandi.io 46:23 - Piece Of Advice Stefan Would Give To His 25 Years-Old Self 48:32 - Stefan's Greatest Challenges at Expandi.io 50:23 - Instrumental Resources For Stefan's Success 52:27 - What Does Success Mean To Stefan Today 54:23 - Get in Touch With Stefan Mentions: *https://lempod.com (Lempod) *SaaS District Episode with https://youtu.be/IwV90ZMQM-0 (Guillaume Moubeche), Co-Founder of Lempod https://www.linkedin.com/in/ilya-azovtsev/ (Ilya Azovtsev) https://growthhackers.com (Grown Hackers) Get In Touch With Stefan: https://twitter.com/smuldersstefan (Twitter) https://www.facebook.com/stefan.smulders.83 (Facebook Messenger) Email Giveaway / Discount Links https://drive.google.com/file/d/11LQjPvy_KcYZ7ic2nGz7g_likeiNoqct/view?usp=sharing (Expandi's new eBook with top strategies to promote your next event up to 1000+ Attendees (The best way to go these days on linkedIn)) https://drive.google.com/file/d/1WXb7uWOqYqiVPC57YoECNPY8KT3xvAiu/view (Top 10 LinkedIn Outreach templates from top influencers): Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)

Marketing Trends
The Future of Marketing is Here with Jeremy Epstein, CMO, Gtmhub

Marketing Trends

Play Episode Listen Later Nov 24, 2021 51:39


Let's go to the moon!' ...is a great and lofty goal, but it doesn't mean much if you or I say it. Why? Because, just guessing, you don't have an actual plan for how to do that, or the means, for that matter. Point is, you need an actual plan, with real numbers and defined goals, and set time frames in order to achieve your goals. My guest this week, the CMO of GTMhub, Jeremy Epstein gets this and is passionate about the usefulness and importance of OKRs in the marketing department to help teams build plans to get them to where they want to go“Google is usually held up as the poster boy/girl/non-binary person for OKRs, because in the in the Bible of the OKR industry is what's called ‘measure what matters.' John Doerr introduced OKRs to Google. OKRs have this deep history going all the way back to Andy Grove at Intel, based on Peter Drucker. By my calculation, OKRs will be embedded in every successful organization in some form or format by the end of this decade. They are that game-changing capability-wise from a strategy execution perspective.” And changing up the game is exactly what Epstein is best at. In this show we'll get into some of the lessons Epstein learned during his time at Microsoft and Sprinkler, discuss some best practices for managing a remote workforce and unpack some key principles of great leadership in marketing. Don't worry, we've already invited him back on the show. I can't wait for you to enjoy this episode about the simplified and data-driven marketing methods of marketing guru, Jeremy Epstein.Main Takeaways:Evolving Leadership Process: A great leader is one who can take feedback and alter course to stay on the best track for the business. Becoming a leader will demand a new skill set and an ability to look at the bigger picture. Thinking about the work and the mission with a broader perspective will help you keep everyone moving in the right direction. The Role of OKRs in Business: Companies in the future will all use OKRs (Objectives and Key Results) to measure the success of their marketing campaigns. This method of precisely defining the goals and providing clear data is maximally effective. Setting forth a simple and easy-to-understand plan to accomplish a difficult mission is the first step to succeeding, and that's what an OKR does. Future of Blockchain in Marketing: The Apple cut-down on cookie use is just the beginning of the end of marketing with PII or Personally Identifiable Information. When more and more people get on and start using and trading in new markets, and for different purposes, you're going to need to find a way to reach the right people. ‘No more cookies,' is the way of the future. Document Processes: If any aspect of your business hinges upon one link in the chain, your whole business is at risk. Every role should be so well documented and laid that a new hire could come off the street with no prior knowledge of your business and be able to understand the job. Also, when you have everything written, there is a source of truth. Things get said in meetings and promptly forgotten. Documenting what was said in a meeting and immediately sharing that with the attendees can help move action items forward and create productive meetings. Key Quotes:“I got some really, candid feedback along the way from that my style for a lot of people was not working. It was too micromanage(y). It was too overbearing and people didn't like it. The best player doesn't always become your best coach. I needed to make that shift from player to coach. And I had to think about the game if you will, in a very different light. It's still a learning journey. And fortunately, I've had some great teachers along the way and most importantly, I tried to create an environment where my team feels safe and comfortable to tell me what a total screw-up I am on a regular basis.” “Marketing is all about differentiation. hat's the core, the single best book I've ever read about marketing is called ‘Different: Escaping the Competitive Herd Book by Youngme Moon'. It's about being different. My CEO at Gtmhub said it to me best when I came into the role he said, ‘You have to have infinite patience with people.' If you get 1% better every day, by the end of the year, you're going to be 97xs better.”“It's not about me being ‘the chief'. I almost reject that name. I'm the marketing enabler. I'm just trying to support everyone and make everyone better. I've asked almost everybody on my team, ‘what's your long-term career goal?' And I view it as my responsibility to help them get further.”“Google is usually is held up as the poster boy/girl/non-binary person for OKRs because in the Bible of the OKR industry is what's called measure what matters. John Doerr introduced OKRs to Google. OKRs have this deep history going all the way back to Andy Grove at Intel, based foundationally on Peter Drucker. So, yes, I have skin in the game but by my calculation, OKRs will be embedded in every successful organization in some form or format by the end of this decade, or else, those companies may not even be around. They are that game-changing capability-wise from a strategy execution perspective.” “I'm a maniac about documentation of processes on our confluence. I call it, ‘what if you get hit by a bus document.' If you get hit by a bus, Yes, I'll be sad but the business needs to continue. Someone else off the street [should be able to] come in and read your document [and] know how to do this person's role.” “In a web 3.0 world, you know nothing about your customer, aside from what their blockchain address is, what their wallet contents hold, and their transactions. There is no such thing as PII (Personally Identifiable Information.) This world already exists and you have to market to this world where that's all you know about the person. [This is] where we're going to end up anyway.”“How does the function and discipline and strategy around marketing evolve because of the arrival of this disruptive technology? There'll be expectations that customers co-create and co-own the brand with you. Why don't they have a stake in it when you have Bitcoin, you own one 21 millionth of the network. So why not own a part of the brand? And you could decentralize that and you can decent and you can co-create assets and, and not just give them a $2,000 award, but give them provable cocaine that represents 1% ownership in, you know, diet, Coke, vanilla cream, cherry pie, whatever kind of thing.”Bio:Jeremy Epstein is the CMO of Gtmhub. He has six years of corporate experience at Microsoft and has experienced high-growth marketing during his time as VP of Marketing at Sprinklr as they grew from a $20mm Series A valuation to a $1.8 billion level over 4 years.He has worked with top minds in blockchain, crypto-economics, smart contracts, and decentralization as an advisor to Open Bazaar, Zcash, DAOstack, SingularityNet, & Dapper Labs. He has keynoted Fortune 50 executive-level events on topics including social media, blockchain, and A.I. Jeremy shares his thoughts at blog.neverstopmarketing.com To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

The Email Marketing Show
How to Create Urgency For an Evergreen Membership or Course Without Product Launches

The Email Marketing Show

Play Episode Listen Later Nov 24, 2021 26:55


We know that human beings buy based on urgency. That's why sales like Black Friday do so well – because the sale is ending soon, and the opportunity is going away. But does urgency only work if you take a product off the market? What happens if you want to keep your membership or course open all the time and avoid the stress (and all the work) that comes with product launches? We do that. Our membership, https://get.emailmarketingheroes.com/league/ (The League), is always open. And today we want to share some strategies to help you create urgency (and make those sales!) without closing the doors. Ready to find out our best-kept secrets? SOME EPISODE HIGHLIGHTS: (3:55) Why we keep our membership open all the time. (8:16) Use event-based marketing. (10:42) Add a limited-time bonus. (11:25) Increase the price. (13:30) Include topical bonuses. (15:06) Create personal urgency. (18:00) Automate your email campaigns. (20:10) Use the Complete Email Marketing strategy. (22:30) How to fix the timing issue in your marketing. (24:22) Subject line of the week. Why do we keep our membership open all the time? In our membership, https://get.emailmarketingheroes.com/league/ (The League), we don't do product launches. We don't open the cart for a few times a year and then close the doors again. We keep it open - it's an evergreen product. Why do we do that?  Because, first of all, it helps take the pressure off doing proiduct launches a few times a year. But also, we strongly believe the reason we're in business is to help people. Our customers have a problem, and we have the solution. And what would happen if people needed our help when we're closed? That's not very good, is it? Is it okay to tell people you can't really help them right now because you only do so on your own agenda? In our book, it's not okay. We don't like doing that because we're genuinely here to help people when they need help. But we know that people respond well to urgency. And if you don't do product launches at all and never close the doors to your course, programme, or membership, then what can you do? You need to make your marketing urgent. And here's how you can do that.  Use event-based marketingThe first thing you can do is something called event-based marketing. This means creating ‘events' around your marketing. So you can run campaigns that take the customer on a journey for different types of events. Examples of this could be a 5-day free challenge or a virtual summit where you sell your product as part of it, or a splinter offer, where you take something out of your membership, for example, and sell it as a one-off thing. Your job is to find interesting and different ways to wrap up your offer to create an event. So for example, if you're running a 5-day challenge, that has urgency built into it because it only runs for those 5 days. And if people miss it, they can't join until you run it again. Does it mean that after the challenge is over, they won't be able to get into your membership or join your programme? Not at all. That stays open. But the challenge helps you create momentum. When people participate to the challenge, they follow your teachings and advice for 5 days and now feel like joining your programme is the next logical step.  Of course, there are many different ways to create urgency for your evergreen product through event-based marketing. We have over 20 campaigns that help us do this, and they're all available inside https://get.emailmarketingheroes.com/league/ (The League).  Add a limited-time bonusAnother strategy you can use is to add a limited-time bonus that you give to people who join before a certain date, for example. This could be a coaching session, an extra course, or some cheat sheets – your pick. The key is that these bonuses are only available for a limited time. This allows you to tap into the emotional response that human beings have to urgency. Because

FreightCasts
Automate what you hate EP03 Check Call

FreightCasts

Play Episode Listen Later Nov 23, 2021 22:45


Mary O'Connell and Chris Arredondo from Cargo chief sit down to talk about process automation, software as a service technology improvements, and overall improvements for employees.Follow Check Call on Apple PodcastsFollow Check Call on SpotifyMore FreightWaves Podcasts

The Nifty Thrifty Dentists
Episode 212 - Automate your Patient AR collection...(aka stop licking stamps) with Abella AR

The Nifty Thrifty Dentists

Play Episode Listen Later Nov 22, 2021 30:16


SHOW NOTES:  You might know Steve, but Kimberlee Mulkay is new to the group. Although she's no stranger to Abella AR—she's been their Customer Success & Sales Manager since 2019.Abella AR enables practice owners to automate their collections and upgrade your billing experience for your team members and patients.Abella is tailored to each practice, enabling you to text and email patients directly (once integrated with your current setup).Abella will walk them through the process and prompt patients along the way to make everything “seamless.”Through Abella, you can count on a 100% chance of getting an ROI—saving more than $300 a month—and saving your team their valuable time and energy.If you're struggling to get new team members or make the job easier for your current team members, this is the software for you. To add to that, software is always an affordable alternative because it won't call in sick, leave after a few months, and so on.Abella AR works for any dental practice—small or large. Dr. Glenn Vo and Kimberlee discussed how the service can be best utilized in the solo office in a multi-practice group.Glenn Vo uses Abella in his practice. He's grateful that he doesn't have to depend on paper statements or phone callsAbella AR paves way for a 30-40% boost in efficiency; it pays for itself pretty quickly.No nickel-and-diming! You'll pay a monthly fee—but it's “friendly” software.Many team members and dentists alike might be hesitant to change—integrating any new software can be a hassle. But Dr. Glenn Vo uses Abella himself, and he knows it's as easy as a “click of the button.”Abella AR will set off “alarms” if there are patients who miss Here, the software does all the hard work; your team member just has to click on which patient they'd like the software to evaluate.Abella is an easier and faster way to pay. Everyone's on their phones these days—throw that filing cabinet out the door!The more statements you send out, the more cost-effective Abella is. But it's a good idea for a start-up—Abella helps you to ensure none of your team members get swamped as you build your practice up and put in elbow grease to get it on the right track.Learn about:What practice management software does Abella integrate with? (Hint: about 95% of them!)What sorts of practices might particularly benefit from Abella's services?What kind of payment plans does Abella offer? Which ones will work best for various practices (startup, DSO, DPO, etc.)?What approaches does Abella offer to make the process easier for the patient? And what can that do for your business?How much does Abella cost?How much $$ can Abella save you via AR? (Hint: a LOT)And more!   NIFTY DEAL: Waving the enrollment fee—$1,000 back in your pocket—and a 30-day free trial. Your team will be trained, the software will be integrated, and you'll start collecting money without obligation—the risk factor is gone; you'll have nothing else to lose. Get the Deal: Visit: https://info.abellaar.com/ntd

Marketing Trends
Natural Curiosity Leads to Comprehensive Marketing with Jeffrey Nicholson, CEO, and Co-founder, Tracer

Marketing Trends

Play Episode Listen Later Nov 19, 2021 32:03


Do you notice the minutiae details in everyday life? For example, have you ever recognized the way that other people hold their cell phones? If you do, your mind works similar to that of Jeffrey Nicholson, the CEO, and Co-founder of Tracer. This level of attention to detail has helped him throughout his career, particularly when it comes to picking up some of the latest trends, which he told me about in this episode of Marketing Trends.“I start with natural curiosity. I still, to this day, will do my own research and Google brands, and go through their experiences, and understand what other people go through. When you look at the consumer research on people, they use eight apps or less; they [have] very specific behaviors. I used to look at people's phones and [could] tell very quickly just on their layout, how they operate with phone position and thumb position. You have to start with curiosity, no matter who you are, from analysts all the way to CEO. You've got to know what's going on.”Under the tutelage of media giant, Gary Vaynerchuk at VaynerMedia, Jeff and his co-founder Leighton Welch, built Tracer with the plan to launch separately once the development was complete. Leighton developed the structure of the software while Jeff was operating the customer-facing side, servicing Vayner clients and using the software. VaynerMedia is still a client of Tracer and more companies every day are realizing the value it offers in solving complex data equations. Excited for you to glean some real nuggets of wisdom from this marketing leader. Up next on Marketing Trends. Main Takeaways:Developing Good Talent on your Team is Exponentially Beneficial: As your team grows, the more people you have that are closely aligned with your business mission, vision, and execution expectations, the better that will help everyone stay on the same page. Scaling a team up in the right way might take a little extra time, but the investment upfront will pay dividends later. Curiosity Leads to Excellence in Business: As a CEO being curious is critical to keeping a good view of the big-picture. Developing a natural curiosity around your work can lead to you discovering some basic but important ways you can improve your business operations. As you go through the customer-facing experience of other brands and products, notice the sticking points, the areas you could improve upon, and learn some potentially hard lessons the easy way. Designing Teams around Individuals with Various Skill Sets: Every member of your team brings a vast array of talents and skills to share with the company. Think about who you already have on your team and what other roles you could use support for when hiring to build out the most complementary team. Key Quotes:“I start with natural curiosity. To this day, [I] will do my own research and Google brands, and go through their experiences, and understand what other people go through. When you look at the consumer research on people, they use eight apps or less; they [have] very specific behaviors. I used to look at people's phones and [could] tell very quickly just on their layout, how they operate with phone position and thumb position. You have to start with curiosity, no matter who you are, from analysts all the way to CEO. You've got to know what's going on.”“I'm a big believer in talent and making sure that talent breeds talent and I think about it as a pyramid. Typically you're starting with your co-founders. The reality is that every level of that pyramid is imperative to the success of your business. I'm a big basketball guy. You need a power forward, you need a shooting guard, you need everybody to have different skill sets. That's going to be complementary to make you win. So you're a good communicating and functioning team… I've spent probably more time than most of the people I know in regards to just recruiting and retention because I do believe that, you know, people are the difference between winning and losing.”“I underestimate how difficult it is to be responsible for other human beings. As an early manager, I got some good advice and bad advice and you're just learning on the fly. I think now I feel a lot more comfort in being a leader in dealing with things.”“I spend a lot of time on [my work] because I care and I want to win. And honestly, I want to make sure I don't let anybody else down on the team. It's an easy motivation to keep yourself motivated, to make sure that we make the right decisions and spend as much time as I can researching and recruiting and, and doing the things.”Bio:Jeff Nicholson is the CEO and Co-founder of Tracer. Nicholson has been innovating in the media and tech space for 15 plus years. Before joining Tracer, he was the first Chief Media Officer at VaynerMedia, where he spent five years scaling the business globally. He has also served as the Head of Ads at SocialCode, which was the largest spending agency on Facebook in North America. Prior to that, he was VP of Ads at LeadKarma, which sold to BankRate for $30MM. Currently, he sits on the advisory boards of Roku, Pinterest, and NextDoor. He teaches at universities including Babson College, New York University Stern School of Business, University of Virginia, and Miami Ad School.To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

The Short Term Show
Automate Your Back Office with Henry Fuz

The Short Term Show

Play Episode Listen Later Nov 19, 2021 32:01


Henry Fuz is the Head of Product for Relay Financial, a company that provides access to financial products for small business owners. Henry and Relay are motivated to improve the success rate of small businesses by offering powerful financial automation and enhanced data visibility that allows every business to thrive to its utmost potential. Henry is an expert when it comes to his understanding of how to manage your small business assets most wisely, and efficiently so that you can focus on growing your business rather than the complicated financial systems behind them. Avery speaks with Henry in-depth about the amazing services that Relay offers and how it differs from other brick-and-mortar financial institutions. We also discuss how digital financial services like Relay are becoming part of the new normal. Henry speaks about how the services are crafted to genuinely help small businesses, and why they work especially well for short-term rentals. Relay is able to not only save an individual’s time on the back-end but the system is set up to be easily accessible. Listen to this episode and learn how to take the complicated financials out of the equation. Focus on growing your business and Relay will do the rest! Key Topics Background on Relay Why Relay works for short-term rentals How Relay handles integrations How to save time using a digital bank Evolution of brick and mortar banks Definition of automated back office How Relay might work for your business Relay Relay Twitter The Short Term Shop University The Short Term Shop Facebook Group IGMS Your Porter Smart BnB OwnerRez Beyond Pricing Pricelabs

Digging Deep into Business and Marketing with Justin Lam of Three Sixty Media

Hi Titans! Thanks for tuning into another week of TACTICAL Titans.  This week I talk about troubleshooting your business.  Often times the seemingly insurmountable problems we face in our business is not actually industry specific.  It is in fact a systemic fundamental problem.  Culture, Marketing, HR, Finance or Sales are generally where we are falling short.   In this episode I talk about my thoughts about this, when to get a coach and why a coach that is NOT industry specific can be an advantage.  I also share reasons to have an industry specific coach and talk about how the right coach can lead you and your organization to victory. Thanks for tuning in and if you are looking to Build, Automate and Scale your business with Fulfillment I'd love to support you on that journey.  Visit my website at www.tacticalprogram.com to learn more about some of our programs.  Connect with us to qualify for a complimentary 30 min discovery session. Until next week, be conscious and deliver excellence!

On Cloud
Migrating from mainframe to cloud: the journey to success

On Cloud

Play Episode Listen Later Nov 17, 2021 24:47


Migrating mainframe apps to cloud is a daunting journey, but there's a growing need to modernize. In this episode, David Linthicum talks with Deloitte's Bjoern Langmack and AWS's Hemant Ahire about how companies can successfully transition from mainframe to cloud. The challenges are myriad, but not insurmountable. The group's advice: Automate as much as you can in the migration process, use the right tools, and try to disrupt the business as little as possible during the migration

Marketing Trends
Maximizing Email Engagement with Cynthia Price, VP of Marketing, Litmus

Marketing Trends

Play Episode Listen Later Nov 17, 2021 44:29


When there's a problem, the sooner you know about it, the better. And this doesn't just relate to high-level problems. The quicker you can identify that something is an issue and rectify it, the quicker you can get to making a meaningful difference towards your end goal. This is the case for email marketing. If the subject line of your email is causing a trend towards a lower than usual click rate, you've got to improve that in real-time. To do this, Cynthia Price, the VP of Marketing at Litmus, focuses her attention on good content marketing. How does she do this, by analyzing and reacting to data based on real-time campaign performance? The end result is a content marketing campaign that originates from high-performing blog posts.“Over the course of the past three months, that campaign that started as a blog post turned into a giant revolving door of great content. We've now done two webinars that map up to it. Sales is consistently sending updates to prospects. We hope everybody who touches that content becomes a customer, but ultimately we see the value in sort of the bigger picture of just providing something to the industry that is hard to untangle in order to figure out.” Untangling complex email campaigns and getting the most you can out of them is imperative in today's marketing world. In this episode of Marketing Trends, Cynthia explains to me why email continues to prove its value in the marketing mix, how marketers can maximize its ROI, and you can turn those declining open rates into success. I'm excited for you to learn more about how to stay on the cutting edge of email. Let's get to it!Main TakeawaysContent Marketing and Thought Leadership: If you can put your mind to the task and address the new problems that no one has addressed before you can assume a role of thought leadership while focusing on some of the broader issues the industry is seeing. Don't wait for someone else to be the leader on how to address new industry changes, industry regulations, and any unforeseen circumstances. Outline a reasonable roadmap of solutions and create an entire content campaign around it to achieve the ultimate marketing goal, giving real value to your audience.Strategic ABM Marketing: If you're going to try to tap into the powers of ABM marketing you need to be very selective about the scope of customer you're targeting. Use data, not feelings to make the best list of prospects. It's okay to have lofty goals on your client prospect list, but stay focused on the size of businesses that you can best serve. You'll both be getting the maximum benefit out of this relationship.Bringing Community to the Scattered Email Marketing World: If your company can be a leading voice in your industry, that's a big win. The way things were designed for email marketing campaigns wasn't like the way they're done for web pages or really anything else. The email world was a bit scattered before Litmus brought marketers together, creating community, bringing resources, and giving a definite answer to things that there was a lot of confusion around before.Key Quotes“Over the course of the past three months, [this] campaign started as a blog post; it wasn't really a campaign per se. It turned into a giant revolving door of really great content where we've now done two webinars that map up to it. We've got a big downloadable piece of content and sales is consistently sending updates to prospects. hen we can react to what's happening in the world around us and really provide some value, we certainly hope everybody who touches that content becomes a customer, but ultimately we see the value in sort of the bigger picture of just providing something to the industry  that is hard to untangle in order to figure out.”“One of the reasons I joined Litmus is that Litmus did a really good job over the years before I was here of being a leader in the space and being a voice. Email marketing is such a complicated, weird world to live in because the people who are designing emails know this inside and out, but mail designed for email is different than designed for the web. It's somewhat archaic. There are over a hundred email clients that they're trying to design for. There's just all this confusion. Litmus had done a really good job over the years of finding a place for that community to gather together both virtually and in live events, finding resources for them that really speak to things; there wasn't a definitive answer on a lot of these things out there and let us sort of help ‘uncloud' some of the murkiness there.”“We went back to the drawing board and let the data inform who should be on that list [of prospects]. You look at your close one report from the last year, and we're only going after those industries. We're only going after those size companies. Start really small, as small as ABM will allow you to go and then build from there and, and still have some of those wishlist customers on the list, but the bulk of the list needs to be informed by data.” “We made the critical mistake of 1.) doing a lot of building before we tested anything out and 2.) we didn't put a solid marketing plan together for it, nor did we have a plan to iterate for it. We wanted it to have a bigger impact  on marketers than it did. And I think part of it was that it was, it was fun. It was quirky, but it probably wasn't providing a value on the back end for them to share it with their friends and, and think about it in a bigger way ...Also, we didn't really have a plan B.““We just put out an email engagement report that looks on the backend of everything.  It looks like open rates. We always say, don't take this and everybody send an email at 8:00 AM in the U S because then it breaks [down]. [There's] interesting trends where, first thing in the morning is the best time in the US for open rates, whereas 3:00 PM is the best time in the UK. That's just behavioral information about people. I think as we get further and further down this A.I. path, depending on what third party data does or doesn't allow us to do, we're going to get a lot smarter about those kinds of things as well.”BioCynthia Price is the VP of Marketing at Litmus. Her team grows and supports the Litmus and email community through content marketing, demand generation, and events. She has been in the email marketing industry for over 10 years, previously as VP of marketing at Emma, an email service provider. She has a passion for authentic communications and the power of email at the heart of the marketing mix.To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.   

Cloud Security Podcast by Google
EP43 Automation as Paved Roads in Cloud Enablement

Cloud Security Podcast by Google

Play Episode Listen Later Nov 15, 2021 23:13


Guests: Amber Shafi, Production Manager GSK Svetlin Zamfirov, Senior Platform Engineer at GSK Ivan Angelov, Principal Platform Engineer at GSK Topics: Tell us about your team, what are you responsible for and how is the team setup to make that happen? What components of cloud security do you cover? Tell us about cloud misconfigurations and why these are different from on- premise misconfiguration? How are you discovering these misconfigurations?  You've automated responses to misconfiguration. Beyond the obvious upsides of reducing team toil and time to response, what are the other benefits? Are there risk in this approach and how are they handled? How did this idea to automate come about, and what lessons did you learn along the way? How have you integrated with the cloud provider security tooling? Resources:  “Automate and/or Die?” (ep3) “Automating Response to Security Events on Google Cloud Platform” from GSK blog GCP security blog

The Top Entrepreneurs in Money, Marketing, Business and Life
SheetGo Hits $70k in MRR Helping You Get More out of Google Sheets

The Top Entrepreneurs in Money, Marketing, Business and Life

Play Episode Listen Later Nov 12, 2021 17:43


Automate workflows from a spreadsheet

Marketing Trends
Developing a Culture of Excellence with Michele Don Durbin, Senior Vice President of Marketing at Evernote

Marketing Trends

Play Episode Listen Later Nov 12, 2021 51:57


A good company is built with good people and as simple as that sounds, when it comes to finding the right person for the right job, sometimes you have to look beyond what's written on the reume.. With her decades of experience at companies such as eBay and Skype, Michele Don Durbin, now the Senior Vice President of Marketing at Evernote, knows how to get the most out of herself and her team and that all stems from her emphasis on culture building“You're certainly going to be judged on what you get done, but how you get it done is just as important. When you spend your time, your career, surrounded by driven ambitious people who are always trying to do more and have the next best idea and make more money, whether it's self-imposed because they're real smart and ambitious, or it's part of a larger culture, there are some people who will use, I don't know, less than ideal tactics to get things done. And I really appreciated the idea that eBay said, ‘It's not just what you're getting done. It's how you're working with others. It's how you're taking the community to account, it's what your colleagues think of you and how you're really helping the business overall.” On this episode of Marketing Trends, Michele gets into all things marketing and takes us on a deep-dive into her strategy for hiring, she also unpacks the paid media strategy at Evernote, and shares a fun story about her work launching Skype with Oprah Winfrey. This episode is packed with great advice from an engaging leader. I know you're going to enjoy this episode of Marketing Trends. Main TakeawaysA Good Team and Culture Lead to Good Idea Execution: Good ideas abound, at least until you put them to the test. It takes a team that can implement good ideas well to succeed. You need a team of doers around you, not just high-minded theorists. The people that you hire and work with on your team need to be the kind of people who can show up every day with enthusiasm to get things done. The energy and power of a good team isn't just setting the company culture, it's setting yourself and your company up for success. Flexibility over Plans: You need to read the data, and decide from there what your plans are, but always remain flexible with your marketing campaigns. There is real value in being able to shift, pivot and adapt to new data, and reactions to ongoing and new campaigns. Re-Focus Your Attention on Customers Already in the Funnel: Sometimes we get so excited and focused on getting more emails in our systems that we forget to maximize the spend of all those contacts we already have. Focusing on serving your customer base can lead you to innovating new products and solutions for them, also driving outside buy-in to your product. Key Quotes“There are two things that jump to mind immediately that I remember from the eBay days. The first one is that nothing got funded without data. We had an incredibly efficient process for prioritizing resources. Ideas are great and people have ideas all the time, but the team allocating the resources wouldn't even consider something until a reasonable set of assumptions, for a clear understanding of what success looked like was presented. And that is really important because ideas are one thing, but if you have no way to execute those ideas and you don't know what success looks like, you don't actually know when you've arrived and you don't know when you failed and getting the funding for something meant pulling together that use case that business case what you expect it to happen. And it's a good exercise that I continue to ask all my teams to do today.”“I was tapped to move over to Skype; it was an internal transfer at that time and I started helping run the marketing team. We had only 13 people to run all of the Americas. The things that we got to do were, as you said, in the beginning, I was very lucky to be at the right place at the right time, because it was just outstanding.”“You're certainly going to be judged on what you get done, but how you get it done is just as important. When you spend your career, surrounded by driven ambitious people who are always trying to do more and have the next best idea and make more money, whether it's self-imposed because they're real smart and ambitious, or it's part of a larger culture, there are some people who will use less than ideal tactics to get things done. And I really appreciated the idea that eBay said, ‘It's not just what you're getting done. It's how you're working with others. It's how you're taking the community to account, it's what your colleagues think of you and how you're really helping the business overall.” “It all comes down to this idea of a foundational marketing principle that great ideas don't really mean much without great execution. So it's not that I don't value ideas, but I don't worship them. I think I'll get more out of a good idea, executed ruthlessly than a great idea that's executed adequately.”“It's about being flexible in what you think you're going to be able to do. So make plans, back those plans with data, put really good people in charge of those plans, and then be prepared for those plans to change, and that's one of the reasons why Evernote was so interesting for me and why I'm still there.” “The biggest channel that we have for new users is our existing base and that is how it has always been. This is why the community is so important to us. What we're doing, now that we have the apps and infrastructure rebuilt, is we're really focused on providing education in real life use cases and packaging that up into snackable portions.” “We got this call from somebody on the production crew of the Oprah Winfrey show. And she wanted to host the largest ever book review for her book club. And she wanted her audience to be able to talk to her....so we did this partnership with Oprah Winfrey and we [would] get this call. It'd be like, ‘You need to ship a laptop and a camera and a microphone and a headset to this address. And it needs to be there tomorrow.' And we had tech guys on contract who would actually go to somebody's house and help them set up their equipment so that it would be high quality for Oprah. And we did this for, I think it was six or eight weeks. She loved it so much.” BioWorking with a mission began for Michele Don Durbin years ago, when she helped small business owners and start-ups build their own global businesses and create communities on eBay. Later, as the head of global customer acquisition for Skype, she turned my passions towards connecting the world via video calling — reuniting friends, keeping families close despite vast distances and helping companies build global teams to achieve their goals. As the VP of Marketing for Inflection, Don Durbinhelped transform its small, quiet background check company, GoodHire, into an industry-recognized, award-winning challenger brand. But it was Evernote's deeply held belief in the infinite potential of any idea, big or small, world-changing or personal, that intrigued her most. To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

Marketing Trends
Smart and Scalable Affiliate Marketing with Kevin Osborne, SVP of Client Strategy at Acceleration Partners

Marketing Trends

Play Episode Listen Later Nov 10, 2021 34:55


You may have some fear or feel a sense of resistance when you hear the phrase “affiliate marketing.” Especially if you had ever been burned by this form of marketing in the past.. Like most sectors, a lot  has improved in the affiliate space and that development has stemmed from the creation of tech tools.  On this episode of Marketing Trends, Kevin Osborne, the Senior Vice President of Client Strategy at Acceleration Partners, gave us  the low-down on how affiliate partnerships can be thought of as more than a last-ditch effort to milk remaining dollars out of the market. Management, implementation and fraud resistance are all areas of modern affiliate marketing that have vastly improved as of late. “People tend to pigeonhole “affiliate marketing” as the last mile. Get that last click drive, that last sale. But again, we really encourage these bigger brands that have a broader perspective on what this channel can do and how it can operate across other traditional media channels already running.” But a successful affiliate marketing strategy is' more than just having the right tools, or the best new gadgets. A big part of the value that Acceleration Partners brings to its customers is by providing guidance on best practices as you roll out your program. Kevin and I dove into how using data, tapping into tried-and-true marketing channels, and reducing friction on the back-end have given modern affiliate marketing the power to be a key tool in your marketing mix, not just an afterthought. Main Takeaways:Old School Affiliate Marketing Systems are Out: The time and labor intensive old school model of affiliate marketing was a big lift, even for bigger companies to pull off successfully. Now with evolving technology, the launching and management of a profitable affiliate marketing program is much more cost effective and less staff intensive. The affiliate system is now more efficient and scalable. Direct Mail can be an Affiliate: Don't limit yourself to the old way of thinking about affiliate partnerships, even in terms of where that initial impression comes from. With some businesses, such as the restaurant industry, direct mail can be the most effective affiliate lead tool. Re-engaging with existing customers: As you think about reigniting that affiliate marketing program, look at your existing customer base as the first well to tap into. Re-engaging with existing customers through affiliate marketing can bring them back to new products or services you offer.   Key Quotes:“We look at brands that are trying to acquire subscribers, sign ups, sell shoes, whatever it may be, and at the end of the day, affiliate is simply a channel that's able to pay partners once an outcome takes place. Once a sale takes place at the end of the day, I think a lot of marketers are trying to get to that final accountable metric, which is, ‘does this drive sales?' “You could use this tool, partnership marketing and the different players that are involved in it to drive any part of the consumer journey that you want. You can drive awareness, you can drive engagement, you can drive conversion.”“People tend to pigeonhole “affiliate marketing” as the last mile. Get that last click drive, that last sale. But again, we really encourage these bigger brands that have a broader perspective on what this channel can do and how it can operate across other traditional media channels already running.” “There's some sophisticated technology platforms out there that are great at looking at these deeper analytics. Whether that's attribution, whether that's certain measurement systems based on the partner type, whether it's different commissions based on the interaction that a customer has with the brand, that technology enables us to actually push forward a lot of these new strategies that encompass broader marketing.”“One of the key elements of our services partner development.  We have guys that are going out there and forging new relationships based on a brand strategy. We worked with a food delivery app that was trying to acquire new restaurants. There's certain ways that those restaurants engage with media and take action, and direct mail was actually one of those. So working with direct mail service to actually get that brand's message in front of those restaurant owners was really effective.”“One of the spaces that's most interesting, that's been growing the fastest, is B2B, especially the SMB. They have these teams that are business development teams and business development. And that universe is pretty old school, right? It's guys with a Rolodex that are calling up certain partners or certain individuals that might run an accounting firm that are trying to get people to sign up for QuickBooks. And it's pretty disjointed and it's a big world, right? Some of these firms have 20, 30 people on these business development teams and they're willing to invest because they're really efficient, right? These partners can really drive a significant amount of sales for a pretty reasonable cost.”“As far as the industries that are growing the fastest within affiliate marketing there's these traditional, direct to consumer These guys were living off social and SEM for years.  They were maximizing those channels. They were driving new customers. They were doing it really cost efficiently.fn the last year or two years, it's become inefficient There is a point of diminishing returns where your bids have to go up and the value goes down. And at some point you need to explore other channels. Over the last three, four years, we've seen a huge adoption by those specific companies coming into a failure because it provides scalability, cost efficiency and new audiences that's where we've seen massive growth with those companies moving into affiliates and really changing the landscape and bringing on new innovation.”Bio:Kevin has served in a variety of sales roles at renowned companies, including AOL, Openbay and IAC. He has received numerous accolades for his leadership, sales training, and mentorship along with his digital industry expertise. His passion for startups and entrepreneurship has led to his working with some of the best and brightest companies in the startup space. Through his passion, charisma, determination and win-win approach to problem-solving, Kevin consistently earned the trust and respect of his clients.Prior to his successful career in sales, Kevin volunteered as a teacher with Citizen Schools and played professional hockey in Paris. If you catch him in the right mood, he may even tell you his favorite French expression.To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

Financial Symmetry: Cluing You In To Financial Opportunities Missed By Most People
5 Investing Superpowers You Can Harness Today, Ep #150

Financial Symmetry: Cluing You In To Financial Opportunities Missed By Most People

Play Episode Listen Later Nov 9, 2021 17:24


Welcome to this bonus episode of Financial Symmetry with Allison Berger and Grace Kvantas. Grace and I bring you this episode as a special preview to the upcoming Women: A Force in Business Conference in Raleigh, North Carolina. This episode and our presentation are targeted toward women professionals looking to build their retirement nest egg. Our goal is to help women achieve success and financial wealth. So if you are a woman or if you love a woman, listen in to hear how women can achieve more success and improve their financial well-being by harnessing their financial superpowers.  Women are stressed about money A recent study has shown that women are more worried than ever about their finances. ⅔ of women worry about money at least once per week and 40% suffer physically due to their financial stress. This is no surprise when you discover that the top emotion that women feel about money is overwhelm whereas for men it is confidence.  The pandemic has made women's financial worries worse than ever since they were the hardest hit by layoffs. Once you compound women's stress with the gender pay gap, a longer life expectancy, and a predominantly male financial industry then you realize that the odds are stacked against us. Women are actually better investors It is a common misconception that men are better investors than women, however, this isn't true. Women simply don't talk about money in the same way that men do. Women are actually more likely to do well in the markets for several reasons. Women typically spend more time researching investment choices which leads to better selections. Women also tend to buy and hold equities longer than men, this leads to less trading costs and fewer taxes on their investment income. Overall, women are more intentional investors than men.  Harness these 5 investing superpowers You don't have to carry so much financial worry. One way to ease that worry is by using your inner investing superpowers. Grace and I are here to help you to implement these superpowers so that you have a better investing experience and feel less stress when it comes to finances. If you can implement these superpowers you can come ahead financially and position yourself for a more secure retirement. Have a plan. We've all heard the saying: “Failing to plan is planning to fail.” This is true with your finances as well. Your financial life will run more smoothly when you have a plan. Having a plan in place helps you identify what your life goals are so that you can create a financial road map for how to achieve them. Your investment strategy will stem from your life goals.  Know your safety net. Make sure you understand what an appropriate emergency fund for your household is and put it in place. This will help build your confidence so that you can take long-term steps to achieve financial success.  Take calculated risks. Invest for the long term by building a globally diversified investment portfolio of equities (companies you use every day). This will allow you to build wealth and purchasing power over time.  Automate your savings plan. Pay yourself first. Women are busy, so creating an automated savings structure will help ease your worries about saving. Make sure that you are contributing at least the minimum amount to get an employer match in your 401K. Another way to automate your savings is to set up monthly transfers from your checking account to a savings account. By automating your savings you will build wealth over time. Know when to act and when not to. Successful investing is a lot like riding a roller coaster. The only time you will get hurt is if you get out of your seat. Make sure to stay strapped in through times of market turbulence. Bear markets can be as financially dangerous as a bear, so it is important to stay in your place and not try to flee. Instead, when you encounter a bear market, think like an opportunist, not as a victim. This will ensure that you continue to build your wealth over time.  Listen in to hear what action items you need to take now to improve your financial well-being.  Outline of This Episode [1:45] Women are more stressed about money than ever [6:03] Why are women better investors than men? [7:30] 5 Investing superpowers [14:13] Progress principles Resources & People Mentioned Women: A Force in Business Conference Connect With Allison and Grace https://www.financialsymmetry.com/podcast-archive/  Connect on Twitter @csmithraleigh @TeamFSINC Follow Financial Symmetry on Facebook Subscribe To This Podcast Apple Podcasts  Stitcher  Google Play

Podcast Notes Playlist: Latest Episodes
#208 with Steph Smith - Why You Need a Chief Automation Officer

Podcast Notes Playlist: Latest Episodes

Play Episode Listen Later Nov 9, 2021 58:15


My First Million Podcast Notes Key Takeaways Steph Smith and Shaan Puri discuss the multitude of opportunities there are through innovative marketing strategies and product white spaces if you simply look at the world around you“Look for a sea of sameness, that's your opportunity”– Shaan PuriLook at your local pharmacy, the band-aid aisle will look ironically similar across brandsWelly changes this, giving a uniqueD2C (direct to consumer) experience on a boring product brandWhy do companies invest in their marketing products (swag, if you will) that nobody uses (water bottles, T-Shirts)?SwagUp changes this, branding products that are unique and generate conversation amongst the target marketThe Return on Investment (ROI) of swag can be much greater by investing in high-end products for your top consumers through limited-edition drops rather than worthless products for everyoneThese are just two examples, the sea of sameness is vast. Shaan and Steph discuss a few more in this episodeThere are people within a business who set the strategy, people who deploy the strategy, but there isn't a person that evaluates the effectiveness of the strategy – this is the Chief Automation OfficerIdentifies and evaluates the effectiveness of ‘that's how I was thought to do it' process pitfallsShadowing is more effective than it gets credit for, you truly understand the nuance of the workplace and employees' environment. We are often more compliant with process issues than we should be.Doing Time Right – a course designed by Steph SmithEliminate, Automate, and Delegate is the sequential framework the course is built on that you can apply to your everyday lifeRead the full notes @ podcastnotes.orgIn this episode Shaan (@ShaanVP) is joined by Steph Smith (@stephsmithio) for an idea packed episode. They start off talking about opportunities around spending your FSA dollars and on swag packs. They transition to talk about the role of automation at companies and Steph shares how she would go about automating repetitive parts of her role. The end the episode talking about Steph's new course, approaches to building a company, and Fidelity allowing trading accounts for teenagers. --------- * Want Steph's course? You can find it at https://doingtimeright.com * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (1:06) Intro * (2:20) Ideas around spending your FSA dollars * (15:58) Ideas around giving out awesome swag * (21:52) The role of chief automation officer * (27:37) Building a company around automation * (35:03) Giving away free alcohol as marketing * (41:22) How Steph invests her time & money * (43:50) Steph's new course - doingtimeright.com * (47:44) Approaches to building a company * (51:39) Fidelity allowing teenagers on the platform * (56:52) How to find Steph online

Business Bros
Simple ways to automate your business with Harry Abraham

Business Bros

Play Episode Listen Later Nov 8, 2021 33:36


841 Harry is a business attorney and he's also the CEO of Bizwings. Bizwings is a automation software that helps make it easier to manage and organize your business. --- We implement simple software solutions to help make it easier to manage and organize your business. We eliminate repetitive tasks with automation, increase your productivity, and close more sales, so you can focus on high-value activities. Automating with the right tools has the biggest impact on the growth of small businesses. Automate, integrate, and optimize your business with simple plug & play solutions tailored to your business. Book a call If you're interested in seeing what we can do for your business, book a call directly with me.

Growth Marketing Toolbox
250: Automate Your Reporting

Growth Marketing Toolbox

Play Episode Listen Later Nov 8, 2021 31:00


On this episode, we explore how to automate your reporting, with the community growth manager at Funnel. Get the full show notes here.

2X eCommerce Podcast
S06 EP49: Marketing Leaders Q4 BFCM Forum

2X eCommerce Podcast

Play Episode Listen Later Nov 8, 2021 55:54


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Ian Leslie, with an expert panel consisting of Stephan Lukac, Joe Cornfield, Michael Ahuja and Lewis Fauset.We've mentioned in various episodes how Creative is one of the main pillars of online marketing. While that is true, there is a lot of other stuff that goes into creating a marketing strategy that delivers. This includes the nitty gritty of each step in the marketing lifecycle. Right from deciding on which channels you'll focus on and why, to how you collect, manage and ultimately use data, to when you run your ads and at what spend. Decisions on all of these factors can have exponential effects on the success or failure of your marketing efforts.In this episode, our expert panel discusses how marketing teams can strategize this Q4. You will get to hear about setting the right expectations for the holiday period, building up your marketing efforts till BFCM, CRM best practices and tips on building communities. This is a great episode for marketers and merchants alike.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

NosillaCast Apple Podcast
NC #861 Proxy Icons are Back, More M1 Max Mac Musings, Automate Launch of Terminal in Current Finder Window, Pozio to Secure Smart Device Listening

NosillaCast Apple Podcast

Play Episode Listen Later Nov 8, 2021 55:37


CCATP #704 – Chris Ashley & Rod Simmons on BBQ and Tech Podcast with Steve Sheridan Proxy Icons are Back! (In macOS Monterey) Tiny Tip – AppleScript to Launch Terminal in Current Finder Directory by Frank Vos More M1 Max Mac Musings Interview with Pozio (no blog post) Join the Conversation: allison@podfeet.com podfeet.com/slack Support the Show: Patreon Donation PayPal one-time donation Podfeet Podcasts Mugs at Zazzle Podfeet 15-Year Anniversary Shirts Affiliate Links: Parallels Toolbox Affiliate - get 3 mos free Learn through MacSparky Field Guides Backblaze One Free Month

Business Infrastructure - Curing Back Office Blues
174: Benjamin Shapiro Reveals How Monday.com Streamlines the Operations Behind MarTech Podcast

Business Infrastructure - Curing Back Office Blues

Play Episode Listen Later Nov 7, 2021 43:06


Benjamin J. Shapiro produces and hosts not one, but two, top-charting podcasts – MarTech and Voices of Search. Considering his success, it's hard to believe that none of it may have happened were it not for the rejection he faced right after college as a door-to-door salesman. * That rejection, coupled with sales training, eventually led Ben to eBay. Working at the e-commerce giant gave him exposure to startup culture. Inspired, he found himself leaving there to start his own company. This is when he began learning about integrating technologies as a non-technical founder. * With his previous sales experience and his newfound interest in using technology in marketing, Ben later started a consulting firm. He started the MarTech (marketing technology) podcast as a way of meeting new potential clients. 1,000 episodes later, the podcast has taken on a life of its own! * In this episode, Ben details how he and his team landed on Monday.com as their platform of choice for automating and streamlining the operations of two daily podcasts. He also gives a candid account of the amount of time it took to set up their workflows on Monday.com. There's even a healthy debate about whether processes should be documented prior to selecting a digital technology. * Mondays don't have to be the most dreaded day of the week. Listen and be inspired to use Monday.com to give you and your team a level of workflow transparency to look forward to! *

2X eCommerce Podcast
S06 EP48: Zero and 1st Party Data for Q4

2X eCommerce Podcast

Play Episode Listen Later Nov 7, 2021 54:18


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Rosie Bailey, with an expert panel consisting of Ban Parr, Val Geisler, Dan McGaw and Meghann York.We all know that there have been seismic shifts in the marketing landscape. The iOS 14 update has made it difficult for ad platforms like Facebook to collect user data. The end result is that ads targeting is not as precise as it used to be. But it doesn't stop there, other policies like phasing out of cookies are going to further reduce targeting capabilities.We are now officially living in the world of owned audiences. If you don't own your audience data, it will become progressively harder to market effectively in the future. This starts with building your email lists and communities. Many might say if you don't have a list already then you've missed the bus. But that is not entirely true, you can use the upcoming holiday period to get started on your data collection strategy.In this episode, our expert panel discusses how marketing teams can actively and passively collect, process and use data to deliver personalized experiences to both customers and prospects. You will get to hear about best practices for personalisation and specific tips for the holiday period. This is a great episode for marketers and merchants alike.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

2X eCommerce Podcast
S06 EP47: Performance Marketing for Q4

2X eCommerce Podcast

Play Episode Listen Later Nov 6, 2021 46:57


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Chloë Thomas, with an expert panel consisting of Nii A. Ahene, Nick Shackleford, Darius Kunca and Steve Dinelli.Gone are the days of just throwing together creatives last minute and hoping the Facebook algorithm does the work for you. This year will be the first BFCM post the privacy data changes. The old way doing things is now, well, the old way. The current and projected marketing landscape calls for fresh ideas and more preparedness. Having a marketing strategy and roadmap has become more important than ever. But it is not all doom and gloom. If history has taught us anything, it is that with change comes opportunity. In this episode, 4 marketing experts discuss the current landscape of performance marketing and share a mini-roadmap on how to approach media buying on social platforms this Q4. You'll hear about how this Q4 has no precedent, how you can still drive revenue on Facebook and what other channels you can consider . This is a great episode for marketers and media buyers.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

2X eCommerce Podcast
S06 EP46: DTC Founders BFCM Q4 Strategy Roundtable 2 at Commerce Accel Conference

2X eCommerce Podcast

Play Episode Listen Later Nov 5, 2021 47:40


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Derric Haynie, with an expert panel consisting of Eric Toz,  Marc Barros, Dylan Mullan and Umar Qamar.It is said that problems are often opportunities in disguise. The last 18 months have been full of such problems and those that have grabbed the opportunities they offered have prospered. But taking advantage of such opportunities is no mean feat. It requires strategy and the ability to go all in - whether it's diversifying your offer or uprooting and moving your business elsewhere.In this episode, you'll hear from 4 upper mid-market DTC ecommerce operators on how they strategise making the most of market opportunity and growing YoY. You'll hear how these businesses pivoted during covid, how they are dealing with changes in privacy laws and what are their go-to retention strategies. This is a great episode for business owners and entrepreneurs.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Marketing Trends
Bringing Big Beauty Savvy to Her Own Brand with Courtney Baber, Co-founder of The Route Beauty

Marketing Trends

Play Episode Listen Later Nov 5, 2021 38:17


Through time, some of the strongest relationships have led to the biggest successes. Cory and Shawn from Boy Meets World were a dynamic duo, Turk and JD from the television show Scrubs are the traditional sitcom-bromance most friends envy. But what happens when friends become business partners? A powerful co-founder relationship is not just needed but relied on — especially when you leave a successful career to do your own thing. You need someone you can lean on, trust, and go to when things are rocky. That's what Courtney Baber did when she launched The Route Beauty with best friend and now co-founder, Nancy Pellegrino. Courtney left a successful career with some of the biggest beauty brands in the game, Sephora, L'Oreal, and Urban Decay to bring her own skincare solutions to the counter in a big way. “When Ulta said, ‘yes, we want to launch you.' I can't explain that feeling. I just laid down on the floor of my daughter's room and just started gyrating, I don't take anything for granted. I built strong relationships in my career and people believe in what I can do; it's all about working hard and giving the retailer and the customer something that they need and they want.”Featured on Oprah, promoted by Khloe Kardashian, and sold on HSN, The Route Beauty is making big moves in the beauty world, now available on the shelves of big retailer, Ulta. I'm excited to bring you the story behind Courtney and Nurse Nancy's beautiful and thriving partnership as co-founders of The Route Beauty, up next on Marketing Trends. Main Takeaways:Test out New Tools: There are so many new marketing tools and channels to get your message out there to the right people. Be creative by testing out new platforms. Not all of them will be here to stay, but the opportunity to be first on a new platform could be a great advantage for an emerging brand.Pivoting to Fill the Needs of a New Business: Think through all of your business options and have a sense of where you can take things if something happens to plan A. For example, you may find yourself needing to shift your plan from selling or marketing  B2B to D2C suddenly, or retail to online… complications occur for a multitude of unforeseen circumstances. Sometimes you get caught behind some insurmountable roadblocks and you've got to have a sense of where you can turn to keep the business thriving.Getting It Perfect: Especially as a new brand, with a limited number of skews on the market, it's important to take the time to get every little detail of new products perfect before putting them on the market. You only get one first impression and making a good one is worth the extra time so don't be afraid to push back on launch deadlines to get things dialed.Key Quotes:“I hit a point after we sold Urban Decay to L'Oreal -- I stayed on for four additional years as their head of marketing and merchandising -- and I was passionate about what I was doing, but I was tired of building dreams for other people, and I wanted to try to do it for myself. That's really why I took the leap of faith.”“I would have probably never done this by myself. I have a BFF, my skincare BFF, my BFF in life, “Nurse Nancy.” I've been her patient for over 10 years. And we always, when I would be visiting her to help fix my skin, And it was with these medical grade products and she would always talk about it. She always wanted to work together. And we both hit the same point at the same time. It was kind of this magical moment where we said, ``Well, let's do something together.”“When they said yes, when Ulta said, ‘We want to launch you.' I can't explain that feeling. I just laid down on the floor of my daughter's room and kind of just started gyrating, I don't take anything for granted. I built strong relationships in my career and people believe in what I can do, it's all about working hard and giving the retailer and the customer something that they need and they want.”“I couldn't be happier with the partner that I chose, but you really have to find that yin and yang and in a partnership like that, it's no different than a marriage.”“We're going to test a new platform called Comments Sold  later this year, which is really interesting to me. It's live streaming to your social channels and people can buy right then and there. It's like Amazon live, like HSN, but it's really more targeted at your unique followers.”“It's kind of a challenging world, the influencer world. It's gotten very hard to play in that space without spending a lot of money. When I was at Urban Decay we could get people to do things for us by just giving them early access to a product. You can't even talk to somebody without first paying the agent. So what we've decided to do is go kind of a much more micro route and really kind of build relationships at a grassroots level. And then also we've really built this group of what we're calling our “Routies” they're really are true brand devotees who have been with us from the beginning and they are influential. They're not millions of followers because but this group of individuals, we kind of have an affiliate program where they get some kickbacks from us. They love the brand, they love talking about it, but we also want to reward them for continuing to do that. So it's a small group of people like that. And then we're really how we were really growing our awareness and following and email list through working with like-minded brands that aren't skincare brands. They're hair brands or they sell chocolate that is high-end, or one wine brands  -- we all want to scratch each other's backs and all win together. And so that's been really successful.”“I'm not looking a lot at what other people are doing. I'm looking at what's right for our brand and what is innovative in other industries and the medical world. And because that's how we're going to be able to stand out and have a point of difference.”Bio:With more than 25 years of experience, Courtney Baber has built brands for some of the beauty industry's top heavy hitters like Sephora, Urban Decay, Estée Lauder, and more. Courtney's passion for skincare, makeup, and fragrance has led her around the world to help evolve the face of beauty—literally. She pioneered the path to debut up-and-coming beauty brands for Sephora internationally and was behind the global roll-out of Urban Decay to 30+ countries.She is a former Miss Ohio USA, and her mom was also a beauty queen. For Courtney, competing in Miss USA was about so much more than winning a crown, it was a once-in-a-lifetime opportunity that helped instill independence, perseverance and self-confidence. It pushed her outside her comfort zone—she believes if you are uncomfortable, you are growing.To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

2X eCommerce Podcast
S06 EP45: Creative and Creators

2X eCommerce Podcast

Play Episode Listen Later Nov 4, 2021 54:12


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Savannah Sanchez, Claudiu Cioba, Sherice Banton and Moshe Saraf.Ever since the democratization of ad platforms, the Creative has become the key differentiator for marketers. The Creative, and by extension the Creator are both crucial to the success of any ad campaign. But what does it truly take to get this right? Is it Art? Is it Science? Well, it's both. How well you marry both these elements determines the outcome. In this episode, you'll discover how brands, agencies and creators think about creatives. You'll hear everything from why content matters, how to avoid content fatigue, how creators price their work to what mistakes brands make and which KPIs you should track. This is a great episode for marketers and anybody interested in knowing more about the nitty-gritties of performance marketing.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

2X eCommerce Podcast
S06 EP44: Audience Building for Q4 Expert Panel: How to scale BFCM revenue without increasing Ad Spend

2X eCommerce Podcast

Play Episode Listen Later Nov 3, 2021 52:16


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Gen Furakawa and Soma Toth.The marketing landscape has made monumental shifts with the tightening of privacy and data sharing rules. Merchants can no longer bank on Facebook ads to grow their businesses. The concept of “Owned Media” is now front and center in all marketing strategies. This starts with building your own email list and collecting 1st party data. Most businesses are still coming to grips with the changes and trying to figure out what email capture tactics work best? And how best can the data we collect be leveraged?In this episode, you'll discover how to build a sizable and engaged audience that is primed up to purchase this Q4. You will get to hear about the best tactics to build and segment an audience. This is a great episode for operators and marketers alike.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship
274: From Teacher to Millionaire, How Kirk Cooper Built His Dream Life and Created an Amazing Business in the Process

Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

Play Episode Listen Later Nov 3, 2021 45:26


This week's Misfit Entrepreneur is Kirk Cooper. Kirk is the founder of Ecom Automation Gurus, a company that creates turnkey Amazon stores for entrepreneurs. He is a former high school teacher who looked to entrepreneurship to fund his dreams. He loved teaching, but it wasn't going to pay him what he knew he could be worth. In 2013, after succeeding in flipping some real estate, Kirk started investing time in Amazon and selling online. He spent his evenings tinkering and eventually created an almost $50k per month business on Amazon. He perfected his model over time and started Ecom to help others do the same. And now has done so with clients all over the world to the point where his business is now worth over $50 million. I bet you can guess why I asked him to come on the show. I'm excited for him the share his secrets and process of how he built his business and create a fully automated online business. www.ecomautomationgurus.com @KirkCooperCEO on Instagram Kirk loved teaching and coaching. He came from those roots. Many family members were teachers, and it was what he knew. He enjoyed it, but it wasn't fulfilling his entrepreneur spirit. He wanted time freedom. He also wanted to help others grow and succeed. And doing what he does now, he is still teaching, coaching, and inspiring. What did you figure out on how to succeed on Amazon? Failing was a big part of it. He tried a number of different businesses while working and wasn't that successful. He had to find something that allowed him to hold onto his security blanket (job) a little longer and build the business. He decided to dedicate his evenings to the Ecom space, and it didn't take that long. But, as individual, he worked himself into another job as he had to maintain his store and keep up with everything 24/7/365. He knew he could not sustain it, so he put together a small group of contractors and over the course of several months taught them how to run his store and eventually turned it over them to run full time. He actually made more money and spent a lot less time in doing this and that is where the idea for Ecom was born. He started small and focused over the course of a couple years with a small number of clients to perfect the model and then started to exponentially grow the business. At the 12 min mark, Kirk takes us step by step through how his business works. 90-95% of his clients have no idea how to operate an ecommerce store. 90-95% choose to do drop ship vs. fulfilled by Amazon. They are looking for a more hands off business where they provide the capital, and the income is passive. Ecom does all setup, research, product listing, customer support, order fulfillments, etc. Clients outsource the end-to-end business to them Talk to us about selling on Amazon, what should people know? And what is the difference between drop shipping vs. Fulfilled by Amazon. Nothing about it is guaranteed. Like any investment there is risk and reward. Amazon makes the rules, and they change them, so Ecom has to pivot and keep up to stay successful. Nothing is 100% guaranteed, but Ecom has a great track record. Amazon is the biggest third-party marketplace out there. The drop ship model is appealing because clients don't have to hold inventory and pay to do so, so it is much less capital intensive than Amazon FBA. You also can be more nimble competition-wise. Drop-shipping has smaller margins, but it allows you to capitalize on many different products based on what is popular and needed at that time. What is it that a client is responsible for in working with you and Ecom? To bring capital. You are paid every two weeks from Amazon, so you have to have capital (credit) to be able to buy and ship to customers while you are waiting the short time to be paid. Amazon takes 15% of the gross and Ecom takes 35% of the NET profit. So, what is the risk? There has to be some. The biggest risk is keeping up with Amazon, especially when it comes to fixing account issues. Sometimes, Amazon AI flags accounts and will put them on hold and not payout while an issue is resolved, so this causes delays. It doesn't happen all the time, but it can and does happen. Amazon has a lot of scammers working them all the time, so their systems are always on the lookout for anything that may look like one, even if it isn't. Ecom is experienced in working on these things, but they have to be worked through. Can you explain the benefits of buying an existing store? This is where you located an age store that has been around for awhile and has good reviews and a solid track record with sales. It helps you to start off on better ground, so you don't have to build up the account. They are also able to be scaled much faster and get cash flow for clients vs. waiting 6+ months on a brand-new store. Anything else on the topic of selling online? If you are not going to invest the time to do it yourself, do your homework on companies like Ecom that you can outsource to. How has your teaching/coaching background helped you succeed as an entrepreneur? It is your job as a teacher/coach to be a leader helping growing children with the learning and being a person, they can trust to come to and help with that. That strength has helped Kirk in building his business. A teacher and coach helps somebody and there is no great feeling in the world than helping people. At the 31-minute mark, we discuss the little things being done in the business and how they allow it grow and scale.  Best practices? Don't be afraid to outsource Put yourself in a position to be most successful by putting others in the position they can be most successful. Automate, automate, automate. Principles to build a great business? Integrity Honesty Being available for clients Great training and coaching ​ Craziest thing you've seen on your journey? In the arena of ecom, the sky is the limit. It's possible to make 10's of thousands of dollars per month outsourcing your business. It's amazing how many ways and opportunities are out to create income streams to change your life.   Best Quote: Put yourself in a position to be most successful by putting others in the position they can be most successful.   Kirk's Misfit 3: It is Ok to fail in whatever you do. Failing is a part of creating your path and being successful. Outsource, build a team, and grow and scale. Build your foundation first and go from there. Always be looking for additional streams of income. Look at it them like legs on a chair, if you lose one, you can still stand, so create as many as you can.   Show Sponsors: Five Minute Journal www.MisfitEntrepreneur.com/Journal The David vs. Goliath Podcast Search "David vs. Goliath Podcast" where you listen for podcasts  

Marketing Trends
Radical Design with the New Design Buyer featuring Detria Williamson, CMO of IDEO

Marketing Trends

Play Episode Listen Later Nov 3, 2021 42:40


Having the right elements and the right design is critically important to reaching the right people the right way. Detria Williamson, the CMO of IDEO, has years of experience working with clients to create meaningful impact through design, and throughout that time she has seen the world of design shift and the buyers' needs change. To meet those needs, Detria says it's all about listening carefully to what customers are saying. “The new design buyer, they're CMOs, they're CEOs, they're CTOs, they're Chief Diversity Officers. So we really needed to make sure that we were expanding our listening ability and in terms of making sure that our services were known to other leaders across the C-suite. Articulating all of our communities and deeply listening internally and across all those communities. On this episode of Marketing Trends, I was excited to hear more about what it takes to actively listen and respond in today's world. Plus, Detria and I got into how  she is helping to not just create more inclusivity, but allow it to become common practice across the industry. Detria has a revolutionary way of thinking about building her team of designers, seeking maximal creativity and diversity of ideas as the primary focus, and she explains it all in this episode. All this up next on Marketing Trends! Main TakeawaysInclusive Customer Experience: Break away from the idea that it's only important to focus on diversity and instead think more about inclusion. You can fake diversity but true inclusion is harder to imitate. The New Design Buyer: As design has become more democratized and the design-buyer has changed, it's more important than ever to tune into what they are asking for. Some of the leaders in these positions may not even know about the resources available to them, so there is an educational part of the process as well. Don't Over-stack: The explosion of MarTech tools means that marketing solutions are abundant but it's important to maintain a healthy balance in your budget to  ensure that you have the people and the resources to put it to use. Make sure you are constantly evaluating your tech stack based on what is performing and what is not. If something isn't performing, get rid of it in favor of a tool that is a driving force for your business.  Key Quotes“The most well-known digital tool that I created while I was there is called inclusive customer experience. It really fell out of a design-thinking workshop that we were doing. So again, design-thinking has always been this kind of three-way savior.  I would say through my career, it's a safety net.”“Diversity can be engineered, but inclusion can't.”“There are so many CMOs that don't have the luxury, the privilege, or sometimes even the awareness to have design built into their budgets. So when you say design for inclusion, that requires intention and requires you to allocate financial resources and team resources behind it. What you gain from it is beyond imagination. Having a more inclusive brand and a more inclusive experience has to be designed for.”“The new design buyer they're CMOs, they're CEOs, they're CTOs, they're chief diversity officers. So we really needed to make sure that we were expanding our listening ability and in terms of, you know, sort of making sure that our services were known to other leaders across the C-suite. So articulating all of our communities and deeply listening internally and across all those communities.” “Three things from a design perspective: One is designing for inclusion. Two is designing for privacy, and three is designing for experience. CMOs have to do that.”  “You can't hire your way through [inclusion]. I don't think that that's the only, or the quickest or most agile way to solve for CMOs answering to big challenges. Designing your way through them is the way forward.”“[I'm] not just looking at diversity in terms of gender diversity, in terms of ethnicity -- those to me are table stakes. When you hire radically inclusive leaders, those things just happen. They should happen automatically. But diversity in terms of, you know, how they gain their skills. If you go, and you actually recruit everybody out of San Francisco, that's grown up the same way that's come out of the same type of households. It's had the same track through the UC schools, — no knock against UC schools or the schools there — You're probably going to get people that approach a problem that come day to daya with the same sort of approach, they come with the same stories, the same way they attack problems. “You have to stay inspired and stay nourished. Because our agendas are wicked. They're just crazy. So that's one thing. It sounds again really simple, but if you want to stay confident, then you have to stay nourished. You have to stay inspired in order to maintain and sustain inspiration to your teams.““Make sure that your infrastructure is in place so that you can use MarTech to really align sales and marketing. It doesn't matter if you are a company of 20 or a company of 200,000, there's a stack out there for every size company. And MarTech is really the answer to aligning.” “There's new software platforms, there's so many, I call it the spaghetti stack. I think when you are trying to make that [MarTech] choice, it's really important to make sure that you have the support that you need from the new software tools. Make sure that you have that through line, especially I would say for smaller mid-sized companies.”BioCombine the outlook of a visionary with the rigor of a high-performing athlete and you'll begin to get a sense of IDEO CMO Detria Williamson. She has spent more than 20 years as an innovative brand experience marketer who gives companies a brave push forward, bringing the discipline and mindset needed to create new brand ecosystems while building on the resonance and value the brand already has to its audiences.It's an effort underpinned by two core beliefs: that focusing on diversity and having a growth mindset are important but far too narrow alone, and that inclusive experience is the center of gravity for a brand. This has led Detria to create the ICX (inclusive customer experience) approach. It's a way to integrate all elements of the customer experience—how people are targeted, how products are designed, and how audiences and communities are shaped and formed—and to make sure the thinking is inclusive.While you are likely to hear her quip “we're good to grow,” Detria believes a change mindset is the true requisite for new-age marketers. It's one that is fixated on openness, not daunted by curveballs, and totally liberated through things that are new. How that has come to life: As Global Business Director for Emirates Airlines, Detria spearheaded transitioning their multi-million-dollar sports sponsorship budget from the time-tested practice of logos on jerseys to cultivating global sports communities using the power of media, video, digital, and sports celebrities.She joined IDEO as CMO with an outlook shaped by her experiences living and working in the US, London, Singapore, and the Middle East. It has given her a strong basis from which to build international teams with a global mindset, enabling brands to reach audiences and form communities across geographies and markets. With a proven record of developing high-value, high-impact brand experiences, as of 2020, Detria has grown over $5B in brand equity for clients across a variety of industries and categories, including Google, Capital Group, Discovery, and AT&T.To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

2X eCommerce Podcast
S06 EP43: DTC Founders BFCM Q4 Strategy Roundtable 1 at Commerce Accel Conference

2X eCommerce Podcast

Play Episode Listen Later Nov 2, 2021 48:21


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kaleigh Moore, with an expert panel consisting of Benjamin Smith, Eric Bandholz, Jeffrey Sawyer Lee and Josh Elizetxe.The current eCom landscape is probably as volatile as it can be. On one hand you have the massive growth in eCom, on the other you have changes like iOS 14, the continuing pandemic and the now super prevalent supply chain issues. There are opportunities and challenges galore. The growth (and survival) strategy for businesses is constantly shifting and where the market will be 1 year from now is anything but certain.In this episode, you'll gain practical insights into how DTC operators build brands that transcend inevitable events like privacy, pandemics, and more.  You will get to hear firsthand from Founders of 4 Fast Growing DTC Brands . This is a great episode for operators and business owners looking for ways to grow in Q4 and beyond.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

2X eCommerce Podcast
S06 EP42: Email and SMS Readiness for BFCM / Q4 - Expert Panel at Commerce Accel Conference

2X eCommerce Podcast

Play Episode Listen Later Nov 1, 2021 53:31


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Will Laurenson, with Chase Dimond, Rytis Lauris and Jessica Totillo Coster among the expert panel.Black Friday and Cyber Monday (BFCM) are almost upon us. And the competition this year is going to be intense. While there are many more online shoppers than ever before, there are more than ever stores competing for those shoppers. You'll be competing against old and new eCom stores and also brick and mortar stores who've gone online during the pandemic. The hows, whats and whens of your communication could make or break your business during this BFCM. In this episode, you'll get the scoop on how to get your Email and SMS marketing ready for Black Friday and Cyber Monday.  You will get tips, hacks and best practices from three leading experts. This is a great episode for marketers and business owners preparing for the upcoming sales!This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Going Deep with Aaron Watson
500 Eliminate, Automate, or Delegate w/ Marshall Haas

Going Deep with Aaron Watson

Play Episode Listen Later Nov 1, 2021 45:14


Marshall Haas is the co-founder & CEO of Need/Want, a holding company of brands he has started and owns. Over the years Marshall has started a multitude of products and brands, including some that have been acquired and done millions of dollars of revenue.   He is self-taught and has translated his curiosity into Peel, Shepherd, ofHass, and others.   Inc. Magazine ranked Marshall's company one of the fastest growing private companies in America and in 2018 Need/Want ranked #1 in St. Louis and the state of Missouri   In this interview, Marshall and Aaron discuss the labor market, how to successfully test & iterate a product, and why hiring overseas is such a big opportunity.   Sign up for a Weekly Email that will Expand Your Mind.   Marshall Haas's Challenge; Go find what can be eliminated, automated, or delegated.   Connect with Marshall Haas Linkedin Twitter Support Shepherd Website Need/Want Website   If you liked this interview, check out our interview with Andrew Gazdecki where we discuss buying and selling small businesses. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify 

Marketing Trends
Bypassing Developers and Creating No-Code Marketing Tools with Saksham Sharda, Creative Director, and CIO at Outgrow

Marketing Trends

Play Episode Listen Later Oct 29, 2021 37:16


Online shopping has exploded in the last year and with so much to choose from at the click of a button, many online merchants are finding the need to help consumers narrow down the options and find what they really want. Saksham Sharda Creative Director and CIO of Outgrow is here to help consumers with decision fatigue, while at the same time helping vendors get to know who is looking at their website.No-code tools such as Outgrow are valuable in social commerce. With consumers looking for answers at all hours of the day, chat-bots and other questions that lead you down a path towards what you're actually looking for help remove the decision fatigue many consumers are facing as they just try to simply find what they want.On this episode of Marketing Trends, Saksham and I go deep on the relationship between developer and marketers, and how a cohesive relationship can get products to market faster. Saksham also explains how traceable campaign testing is helping marketers level up their strategy. Enjoy.Main TakeawaysTraceable AB Testing: Creating campaigns that allow you to test which ads or copy people to respond to is very helpful. Taking that a step further, using advanced software to track people where they went in your funnel will tell you what's working, what's not not working, and where you should be experimenting.The speed and usefulness of no-code tools: Waiting for developers to create the visions you have in your head as a marketer can be frustrating, and sometimes the time delay can be so great that it renders the findings less useful. No code, or low-code tools, are providing marketers with the ability to spin up tools more quickly and efficiently.Keeping Attention and Making Choices Easier is the Goal: The interactive nature of taking a quiz, short, easy and relevant, on a website does two things simultaneously. For one, surveys keep the users engaged with the material on the page and it can help them narrow down possible purchase choices. For the marketer, collecting more data about the way your consumer is thinking will help you provide for their needs more effectively. Key Quotes“No-code and A.I. is basically just telling you, [that] you don't really need to know much about coding. You just need to know the basics of building something.” “We have allowed people to make calculators, allowing businesses to make these tools easily that tell you an estimated cost of a thing, or a quiz that helps you choose. There's so much choice paralysis when I end up on someone's website. So as a podcaster, if on your website, I put a quiz saying, which of my episodes should I listen to first? And then you also have a particular question about the industry and then you give them two or three episodes. You're making choosing easier.”“No-code allows you to see marketing differently and to see the entire marketing game differently and to understand that it's a game.” “Any marketing you do, 60% of it is going to be based on luck and only 40% of it is going to be based on all the hard work you put in.”  “The hardest part of the job is negotiating with developers. One thing to understand, especially in marketing, is that the market does not favor your coding skills or how great a developer you are. What the market favors is creativity.” “What you can easily do is get a bot template to customize it. [You can] add your own questions, et cetera. As no-code works, there's a very simple function called duplicates. You just duplicate that chat bot into three chat bots and you put three of them on your website and different instances. Then you measure which one is working better. The analytics part is such an important part of the software, because you can keep constantly improving on what's already there.” “When I think of Omni channel marketing, I mostly think of how I can recycle the stuff that's doing well on one particular channel to other channels.” BioSaksham Sharda is the Creative Director and CIO at Outgrow. Throughout his career he has specialized in marketing and web development, particularly in relation to interactivity and data science. Interactive experiences designed by Sharda have been featured on TrendHunter, ProductHunt, New York Marketing Association, Alibaba, TechCrunch, and Digimarcon Silicon Valley. He is also the host of the Marketer of the Month Podcast which has featured guests including the co-founders of Wikipedia, Forbes influencers, and Pulitzer Prize winners. He has also contributed to The Huffington Post, Borrowers and Lenders, and Shakespeare Bulletin. To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

Holmberg's Morning Sickness
10-28-21 - BR - THU - Hot Dog Candy Canes Available - Rehab Center Owner Busted Selling Fentanyl - McDs And IBM Working To Automate Drive Thrus - Woman Uses Earwax Cam To Dislodge Bead From Her Nose

Holmberg's Morning Sickness

Play Episode Listen Later Oct 28, 2021 25:46


Holmberg's Morning Sickness - Brady Report - Thursday October 28, 2021

Big Time Strength Podcast
BTS #142 Adam Atallah - Cincinnati Hills Christian Academy (OH)

Big Time Strength Podcast

Play Episode Listen Later Oct 28, 2021 56:24


This week Coach Berg introduces you to Coach Adam Atallah, the Assistant Athletic Director and Head Strength and Conditioning Coach at Cincinnati Hills Christian Academy.  He is also the Director of Business Development and NFL Combine Program Coordinator for Ignition Athletic Performance Group. Coach Atallah brings the energy, brings the heart, and brings the truth to everything he does!  Enjoy the interview! Coach Atallah Contact Information: @chcaperformance @atallah_adam Adam.Atallah@chca-oh.org Thank You to our Amazing Sponsors TeamBuildr Thank you TeamBuildr for sponsoring today's episode. Teambuildr is the leading software for high schools and colleges by providing coaches the ability to write programs online, generate over 13 reports and even train athletes remotely for side-income. Right now, if you sign up with code BigTime, you will receive a free APRE programming template which works automatically within TeamBuildr. No more spreadsheets and workout cards to track training maxes that change day by day. Automate your programming without outsourcing your programming with TeamBuildr." af.tbldr.co/BigTime _______________________________________________________ Power Lift Taking your athletic facility from concept to completion can be a challenge.  At Power Lift, it's their goal to make the process as seamless as possible from start to finish. Their weight equipment is made with the toughest materials that can withstand excessive use from coaches and athletes.  It's sought after for it's affordability and their superior warranty that training facilities want and need. Their weight rooms are designed with the athlete in mind, and they pride themselves on their ability to outfit athletic facilities based on a teams unique goals.  That's why high schools, colleges, universities, professional sports teams and performance centers around the world have chosen them to help maximize their facilities.   Call them today to be contacted with a rep in your area.  Also give a follow on Facebook, Instagram, and Twitter to see why clients are Power Lift Proud! Mike Richardson - mrichardson@power-lift.com _______________________________________________________ Big Time Strength Contact Info Email: bigtimestrength@gmail.com Twitter: @BigTime_SC,  Instagram: bigtimestrength Gage Rosier Contact Info Twitter: @gdrosier Instagram: g.rosier Preston Pedersen Contact Info Twitter: @CoachPedersenMV Instagram: coach_pedersen Amanda Berg Contact Info Twitter: @ChargerTough Instagram: chargertough Miles Clifton Contact Info Twitter: @milescclifton Instagram: milescclifton Thanks for listening! If you enjoyed the episode please subscribe, like, share, or leave a comment.  

Marketing Trends
Finding Alignment Between Vision, Perception and Business Needs Using Data with Kevin Tate, CMO of Clearbit

Marketing Trends

Play Episode Listen Later Oct 27, 2021 41:32


On the show we hear over and over again that marketing and sales need to find alignment and that data needs to be a big part of that. Kevin Tate is the CMO of Clearbit, a company that is taking an entirely different approach when it comes to data quality and coverage.  Clearbit is a tool for marketers to use to better understand customers, identify future prospects, and personalize marketing and sales interactions. And if there is one thing Kevin knows, it is the importance of quickly aligning the marketing team's vision with the customer perception and the needs of the business.  I was curious how tried-and-true marketing pillars have influenced the way Kevin runs his marketing department, so I asked him…“One of the things I've learned being on both sides of the sales and marketing equation is that there has to be a balance between marketing's vision for how we want to be viewed in the market and here's how we want people to think about and value what we do. Then there's the sales reality of [being] on the phone with this person, and they're asking for X, and there has to be a really close alignment between how do you help reframe or guide the conversation, but how do you also understand and listen to what that customer is asking for?”On this episode of Marketing Trends, Kevin and I go deep on why static or stale data is leading marketers down a precarious path when it comes to their data management. We also touch on how Clearbit is not just another data vendor, but a company that's doing radical things when it comes to empowering marketing. I hope you enjoy this episode. Main Takeaways:Combining Sales and Marketing Knowledge: There can be challenges related to aligning the marketing vision and sales objectives. Often there needs to be some time spent reframing with the client to guide them towards mutual interests. The marketing department has objectives for reach, the sales team has goals for moving the product, and the client on the phone has needs that you need to service. All three of these things need to work in concert. Content Marketing to Marketers: Content that is useful to your clients can be a great marketing tool. Blogs, eBooks, how-to guides, and reports are all good tools that can add value to your customer or prospective customer.   Funnels are Dependent on Good Data: To be able to hone in on what changes you need to make in your marketing mix requires that you have immediate and good data about your potential consumer. Especially with Product Led Growth companies the funnel that you build needs to have the most accurate information about what consumer are responding to and what they need. Connection Between Your Email Efforts and Ad Efforts: The most valuable thing you can have is a first party mechanism that will give you the most accurate data about the way that your email marketing campaign is supporting and working with your other marketing efforts. All of your marketing channels need to work together for a cohesive and effective marketing strategy. Key Quotes:“There's two parts to Clearbit, there's the data -- and we have data about every company with a website that we collect from hundreds of public sources. Then there's what you do with the data, which is the platform we have to put that data to work in your ad campaigns. Personalizing your website, shortening your forms, enriching all your other systems. We're trying to remove friction. Then on the operations side, having rich real-time data from the front to back of your revenue operations, that ends up mattering a lot. That's what people are doing with Clearbit.” “Clearbit is getting pulled into a company that is implementing an ABM strategy and needs the data and more importantly, the integrations to put that data to work at all the different points in that marketing and sales funnel.”“Product Led Growth companies [have] built funnels that depend on really good data to know of all the people trying [the] product and all the people giving intent signals, and all the people experiencing the product through its life cycle. ” “ The value that a company creates is linked to its product roadmap. You can extend the value beyond that roadmap. One is building things on top of it, and that's what we're doing in the growth engineering team.”“One of the things I've learned being on both sides of the sales and marketing equation is that there has to be a balance between marketing's vision for how we want to be viewed in the market. And here's how we want people to think about and value what we do. Then there's the sales reality of [being] on the phone with this person, and they're asking for X, and there has to be a really close alignment between how do you help reframe or guide where you can the conversation, but how do you also understand and listen to what that customer is asking for?”“We're using marketing technology to sell marketing technology technologists. First from a market perspective, I think we're fortunate to be in a really interesting and fast moving time where almost anyone would agree that the B2B funnel switching toward digital and online buying has really raised the importance of data and understanding. Now that much of the sales experience is mediated through these touch points/  Maybe it's chat, maybe it's email, maybe it's the website, all those need data to perform the best they can. A lot of times that comes down to how can I reduce friction or increased speed or increase the relevance of that, of that app based interaction.”“There's apps that are doing all those interactions, and then there's the data that's providing that foundation and making sure everything is as smart as it can be when it's doing that. That's the world we see on the horizon. Trying to be really thoughtful around growth, how do we make sure that we're creating and capturing value in the most important ways in that landscape? You can do a ton of things with Clearbit, but what are the things that are going to have the most and the most lasting impact on our customer's pipeline, on their ability to predictably create revenue.” “If you've got a first party mechanism to understand the connection between your email and ad efforts, and what's happening on your website, and then you can tie it back to a data platform with Clearbit, that makes a huge difference.”“Part of what Clearbit does is we have eBooks, we have a lot of blogs, recipes, and how-to guides. We have things like the Visitor Report that provides insight as a free to use tool.So we learn a lot by seeing who is engaging with those things, in what way, and where does that suggest they might be on their journey. I believe that one of the things that is invaluable about the shifts we've seen in B2B buying is that they are going to be in control of their own journey, right? They are going to learn how they want to learn, and they're going to raise their hand when they're ready. We try to be as attuned as we can to where they are in the process and where we can help.”Bio:Kevin Tate, the CMO of Clearbit has amassed 24 years of Sales, Marketing & Product leadership experience with firms serving G2000 brands and agencies. Kevin has led go-to-market for Software (SaaS), and Professional Services and Hardware-enabled SaaS companies. He is a sales and Strategic Marketing executive with deep domain expertise in Enterprise SaaS, eCommerce, Digital Marketing, Social Media and IoT. Kevin is a graduate of Stanford University. To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  

Innovation in Compliance with Tom Fox
Automate to Demonstrate with Dan Sholler

Innovation in Compliance with Tom Fox

Play Episode Listen Later Oct 26, 2021 33:16


Dan Sholler is Tom Fox's guest on this week's episode of the Innovation in Compliance Podcast. He is the Software Product Marketing Leader at Exterro, an organization that creates software that helps clients address regulatory, compliance, and litigation risks at affordable costs. Dan joins Tom to talk about the work Exterro is doing in the realms of compliance risk governance. The Evolution of Exterro Exterro has adapted its ability to measure its results more easily, as well as test alternative approaches. Dan explains to Tom that they can test alternative messages, as well as alternative means of delivering those messages. Technology can be used to drive some of the communication to make that initiative work.  The Importance of Plan Sponsor Audits Plan sponsor audits are significant because it's a universal change in regulatory posture. This affects how compliance professionals need to think about their responsibilities. In the past, regulatory agencies would use a checklist for compliance personnel on compliance activities. They were more concerned with the end report. These audits shift the focus from the report ability of the compliance professional to the details of implementation that the compliance professional uses. These audits want detailed proof.  In Lieu of Cyber Incident "When people think about cybersecurity, the first thought that comes to mind obviously is prevention," Dan remarks. The last few years have seen the escalation in cyber and ransomware attacks. It has also demonstrated that no amount of prevention is going to be good enough to limit the impact of those incidents. It's not a matter of if, but when. The way compliance professionals limit that impact is a big part of what needs to be done from the cyber security perspective. "No one needs to respond to a [cybersecurity] incident in a technical sense," Dan says. What needs to be done instead, is to isolate whatever has happened within that environment and gather the relevant evidence in order to potentially catch the perpetrators. Business continuity also needs to be established, and the systems need to be brought back up as quickly as possible. Regulators will be looking at how tightly coordinated an organization's incident response plans are. Legal GRC Legal GRC is the governance risk and compliance activities that affect the legal and compliance organizations. Various operational activities have their own GRC and they are specific to those organizations, not a part of overall corporate governance. Dan tells Tom that Exterro is looking to bring together governance risk and compliance activities and its implementations into a single platform. This will make risk, controls, and implementation of those controls visible. This is important because there is a great deal of common processes that are cross-functional within legal and compliance. What's Next Dan tells Tom that in the future it will be commonplace for GRC subsets that focus not only on GRC but also on the implementation of its controls. It's not just going to be about compliance with regulation, but also compliance with the policy.  Resources Dan Sholler | LinkedIn | Twitter Exterro

Cisco Champion Radio
S8|E43 Automate Site and Cloud Network Interconnection with SDCI

Cisco Champion Radio

Play Episode Listen Later Oct 25, 2021 39:48


Did you know that you can guarantee 99.999% uptime SLA using Equinix's globally available private backbone? Cisco SD-WAN integration and automation with the Equinix Fabric and Network Edge platform enables you to deploy and manage all your SD-WAN gateways and connectivity across the globe from a single portal. Cisco SD-WAN Cloud Interconnect with Equinix delivers reliable network performance while decreasing operational costs and complexity by automating an on-demand network to sites and to leading cloud provider networks. In this podcast we'll cover: How to create end-to-end connection in minutes versus months How to automate workflows to connect to any cloud and any carrier, so you can connect your branches and users to one another and the cloud How easy ordering, provisioning, and support can be with all provided from a single vendor How you can benefit from cost savings over using traditional connectivity Learn more: cisco.com/go/onramp Cisco SD-WAN and Equinix white paper: https://www.cisco.com/c/en/us/solutions/collateral/enterprise-networks/sd-wan/white-paper-c11-2373512.html?dtid=opdcsnc001469 Equinix Global Interconnection Index: https://www.equinix.com/gxi-report Follow us: twitter.com/CiscoChampion Cisco Champion Hosts Artem Tkachov (twitter.com/ArtemTkachov), GAIN Capital, Infrastructure Manager David Peñaloza Seijas (twitter.com/davidsamuelps), Verizon Business, Principal Engineer Shai Silberman (twitter.com/shaidom), San Jose State University, Director, Network Services Guests Tahir Ali, Cisco, Technical Marketing Engineer, ENB-TME Jason Lee, Equinix, Sr. Solutions Architect Moderator Amilee San Juan (twitter.com/amileesan1), Cisco, Customer Voices and Cisco Champion Program

Marketing Trends
Bulbul Hooda, Head of Brand and CMO, Vella Bioscience Brings Beauty Experience to a New Category

Marketing Trends

Play Episode Listen Later Oct 22, 2021 46:48


Here's an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today's oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers' eyeballs. But when you're marketing a taboo product, such as a sexual wellness cream, those challenges are magnified and building product awareness becomes your number one goal.“This is a category that people don't even know is something that they're missing. There is no need-gap. You're filling as much as building an aspiration. There is a product here that's going to improve your sexual function. And this is something it's a first of its kind, it's a breakthrough. That's Bulbul Hooda, Head of Brand and CMO for Vella Bioscience, a CBD-infused pleasure serum designed to act as ‘Viagra' for women. On this episode of Marketing Trends, Hooda joined me for a candid conversation on the challenges she faces as a marketer marketing a product that consumers might want and need but could be nervous to approach. She discussed the need to normalize products such as pleasure serums, how Vella Bella manages goes about product awareness, and to succeed in a competitive eCommerce environment. Enjoy this episode.Main Takeaways:Marketing a category that people don't know exists: When you have an entirely new product category, you have to get the word out about what the product is before you can convince people that they need it. Doing unbranded campaigns in a market like this can go a long way to educating your prospective customers.  Marketing to Gen Z: As the next generation, Gen Z, has more spending power, their unique interests, and purchasing priorities are starting to affect markets and the products on offer. Gen Z is tending to use wellness categories, self-elevation, and self-improvement. Test a variety of channels before launch: Test your systems to ensure everything is correctly in place before launch. Run a silent campaign to see if things get rejected. Test whether email might be a stronger channel and shift resources away from social or put effort into retail play. This mixing and matching are better the more and you also need to be analyzing that. Power of Agency Partnerships: The debate about whether or not to use a marketing agency or to keep everything in-house has pros and cons any way you cut it. The benefits of hiring an agency include tapping into their resources both in terms of manpower, time, expertise in a specific field, and relationships they already have in the market.   Key Quotes:“This is a category that people don't even know is something that they're missing. There is no need-gap. You're filling as much as building an aspiration. There is a product here that's going to improve your sexual function. t's a breakthrough. To create that I needed to have those skillsets in my arsenal. Believing in my intuition, obsessively knowing my consumer. The third bit is building a brand together, piece by piece and that is something I truly learned at Unilever.” “Two things were happening because of the pandemic. Beauty was declining in color cosmetics. North America is a color cosmetics market. Second, what we are seeing is Gen Z becoming a critical purchasing group. Younger kids have more money, they're buying stuff, and they are leaning towards wellness categories, self-elevation improvement.” “[Social advertising issues] were definitely a small setback, learning every time we put an ad out, our website would get blocked. [Then] you [have to] wait out seven days. Thankfully we were testing this two months before launch. We use social both for organic community, but also for advertising. We collect email signups through our ads on social media. So we now know that we are only talking to people who are genuinely interested and therefore email marketing has, I can't say that it has completely replaced social media advertising, but it has arrested a lot of that loss for us. It's 30% of our revenue channel. Beyond that, we use paid search. Ads on Google, both display shopping and search words, and then what we use social media for is advertising through influencers. Influencer strategy combined with email strategy has helped us navigate the restrictions on Facebook ad blocks.”“I do come from and believe in agency partnerships. My entire marketing team is external. We've got somebody who looks after just PR and influencer strategy. There is another agency that does social media, community management, and yet another that'll do the website and all the updates. Digital marketing, that's a separate leg. The fourth one is a creative agency. While I truly believe in grooming and leading the team, and I've done that, there was just that need in the startup structure to get to market as quickly. Now we are starting to look through the structure and build the internal team. I deeply value all the four agency partnerships that I have.” “[Because certain] payment processors do not allow CBD products what you need is an additional app [for that] and we use Pinwheel to navigate that. The second [issue] is in paid search. If the product has CBD, the ads cannot be targeted to people under 18 years of age, which for us was not a problem, given the age of consent is 18. There is a third: shipping the product internationally. In a lot of countries, you cannot ship CBD products, Canada even. So we will need to set up a manufacturing plant in Canada.” “Everything is first set out as KPIs and then measured for paid advertising. For Google, we set out a return on advertising, spend ROS, KPIs at the beginning of every month. That takes into account competitors' performances, the landscape itself if there are any advertising regulations that have changed so on and so forth. And at the end of every month, we will evaluate where are we versus our goal? Exactly for that email marketing, we sent out, what are we hoping to achieve? It should give me a lift of 23%- 24%.” Bio:Bulbul Hooda is brand creator and chief marketing officer at Vella Bioscience. She has nearly 15 years of experience building & growing award-winning brands by devising their strategic positioning and creative vision along with commercial strategies for long-term revenue growth with a strong commitment to product innovation. Over the course of her global career at powerhouses like L'Oreal, Unilever, and Shiseido, Bulbul has proven success in assessing and meeting consumer needs, engaging target demographics, and directing powerful multi-channel campaigns.Hooda holds an undergraduate degree from Delhi University, along with an MBA from MICA, a top business school in India, and a master's degree in Cosmetics and Fragrance Marketing & Management from the Fashion Institute of Technology in New York.Hooda is a fierce advocate of diversity and inclusion. As a woman of color, raised in a military family that fostered in her a strong sense of self & individuality, she understands that the privilege of her upbringing requires her to support and uplift other women's voices and experiences, particularly in the beauty and wellness industry.To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

IT Visionaries
How to Overcome the Cyber Attack Tsunami, Strategize and Disrupt, with Attivo Network's Carolyn Crandall

IT Visionaries

Play Episode Listen Later Oct 21, 2021 42:43


Threats are not new to business. Whenever there has been a plentiful economic prize, there have also been pirates. In the swashbuckling days, the captain and the crew were charged with protecting the merchandise on board. The difference today is the sheer volume of cyber attacks inbound to companies. Carolyn Crandall, the Chief Security Advocate and CMO at Attivo Networks, describes the attack as an enormous wave.Main TakeawaysA Security Threat Tsunami: Cyber attacks are like giant perpetual waves. Businesses are constantly inundated with these threats. The first steps toward fighting back are recognizing the power of one's adversaries, understanding how the company is being attacked, knowing where the company's vulnerabilities are, and then devising a plan to combat the attacks.Strategy over Monitoring: Businesses tend to want to monitor their systems and that's generally a good thing. Part of the method of attackers, however, is to overwhelm with data. Instead of only monitoring, companies have to decipher attacker techniques and then strategize on how to defend accordingly.Automate, Automate!: People can only do so much by themselves to defend against constant cyber attacks. Automation can be an answer to these attacks. Humans can't protect against the deluge of attacks by themselves and must lean on A.I. and machine learning to help combat these nefarious attacks. When companies begin to deploy an A.I. defense strategy, the designed algorithms can begin to decipher what is normal activity on network servers and what is not.Data Cloak and Disrupt: Misusing credentials is a great way for attackers to gain access to resources. It is possible to have an automated system, such as Attivo, that can bait rogue elements, gain their trust, and then deny their access while hiding vital data.IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1893, Neil and Eric talk about What Marketers Can Automate. We cover a range of tools you can use to automate marketing tools, like your emails, texts, and even your SEO. Hear about how to use tools like Hubspot, GetResponse, and Zapier to optimize your marketing! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: What Can Marketers Automate? [00:25] The many tools you can use to automate your email. [01:09] If you're doing something regularly, you should automate it. [02:58] How to use a platform like Zapier to bring all your tools together. [03:11] How to automate your SEO. [03:20] That's it for today! [03:24] Go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today's Episode:   HubSpot Key GetResponse ConvertKit MailChimp Zapier Community Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu  

Marketing Trends
Why Direct Mail is Coming Back with Dave Fink, CEO and Founder, Postie

Marketing Trends

Play Episode Listen Later Oct 20, 2021 51:13


Double-tap — or in some cases just tap — to like. Those little filled-in hearts and thumbs-up used to be the currency of marketing campaigns. How many did you get? Then bots disrupted, and the market for selling likes got out of control. Brands started wising up to the super high customer acquisition costs they were seeing in their marketing reports and they wanted to trim the fat, to know more about who was seeing what and for what reason? Passionate about intricate marketing details like these is Dave Fink the CEO & Founder of Postie. He's seen a lot of change in the social media marketing landscape in his times on the scene. “We were starting from an authentic place, which was a need for more control over our growth - beyond the behemoths that are social and search. Watching those channels take more and more power, and marketers lose more and more power over their growth trajectory, but not wanting to acquiesce and give up all of the technology and tools and data and measurement and predictability that comes from those channels.”The realization that social media marketing on Facebook was extremely volatile and based solely on large corporate algorithm decisions made by the tech giants sobered Dave into action to move away from relying on paid social media and into the physical mail sector. On Marketing Trends, hear more about how Dave built Postie into one of the most data-driven marketing platforms and how companies within the Fortune 500 are using Postie to level up its customer experience. All this next on Marketing Trends.  Main TakeawaysAdvantages of Direct Mail to Marketers: There is so much data and 100% of the possible market to be reached, physically with direct mail marketing. So much focus has been spent in recent years on tracking clicks and cookies and other digital marketing metrics that the cost of direct mail marketing has gone down and the effectiveness of it remains high.Generating Data for Direct Mail Campaigns: To be effective in direct mail campaigns you need a lot of data that can support predictive modeling and auto-optimization. All of this data can be fed to computers thereby increasing the effectiveness of machine learning. Direct mail in the modern era is about using data to micro-target the best possible consumer.Invest in having good mentors: The difference between business owners that have and utilize the wisdom to be gained from mentors is significant. Be aggressive and seek out the mentorships and curate those relationships, as it will be of great advantage to you. Key Quotes“We were starting from an authentic place, which was a need for more control over our growth - beyond the behemoths that are social and search. Watching those channels take more and more power, and marketers lose more and more power over their growth trajectory, but not wanting to acquiesce and give up all of the technology and tools and data and measurement and predictability that comes from those channels.” “We think about data and insights probably in two different buckets. The first bucket is direct mail. It's a channel that can provide big data, both first-party data, and third-party data for all sorts of miraculous things —  predictive modeling, auto-optimization. The same kind of characteristics that social has. You get better with bigger data and you get better with testing and insights. A core focus of Postie is big data and machine learning, The biggest product focus that we spend our time on is thinking about how to give all advertisers access to the same data and mathematical advantage that they get from other channels.”“We think about monster companies like Airbnb, Uber and Lyft -- those are still emerging brands, innovators, and disruptors -- then there's the Fortune 500 that almost always falls in the enterprise -- we service both sides. The other is, ‘Is this a brand that's currently invested in indirect mails as a core channel, or is the brand on the complete opposite of the spectrum?' Depending on what quadrant a prospect or a client falls in will determine how we engage with them and what the education process looks like and how we think about their trajectory in the direct mail channel.” “Think about direct mail as a very specific individualized channel. It's a part of your marketing mix. Those advertisers that I see taking advantage of it with the best performance, with the most scale, most control, are those that start not thinking about just ‘How do we make direct mail work?' But, ‘Who is our customer base? What are our core marketing objectives?' Then thinking about a holistic plan for attacking those goals and affecting the achievement of those goals positively. Direct Mail can be a high performance, highly scalable component, but it all starts with markers and understanding, and being honest with themselves around what they're looking to achieve both in the short term and the long term.” “Remember the days when Facebook advertising was all about building your fan page and buying likes? That wasn't that many years ago and at that time I was involved in many brands that had seven, in some cases, eight-figure annual budgets building monstrous fan pages and investing in even bigger budgets of in-house content creators to engage those fans through storytelling. Then Facebook decided to reach those fans, we're going to charge you. That was the warning sign.” “A start-up is a living breathing entity, and it's a journey, and there are good moments and bad moments, good days and bad days if you're in that bunker with someone else. As a co-founder, that's invaluable. One piece of advice is you've got to have multiple mentors and you have to invest in those relationships. The difference in people's careers that I've seen when they have had mentors versus when they don't have mentors, it's a night and day difference. BioA 15-year consumer-internet veteran Dave Fink, CEO & Founder of Postie, is a revenue-focused entrepreneur. With a passion for creating disruptive business models and unique monetization strategies, Dave focuses on discovering opportunities to drive rapid growth. His creative, yet data-driven approach to marketing and monetization has generated hundreds of millions of dollars in revenue for ad-tech, lead generation, and commerce companies. Over the last decade, Dave has launched and scaled over 20 consumer-internet businesses. During the early part of his career, he created performance-marketing platforms helping brands as diverse as Walt Disney World, Proctor & Gamble and The Gap adapt to the rapidly changing digital media strategies available in the internet world.At Intelligent Beauty, he incubated digital media and eCommerce brands targeting fashion, beauty & health verticals. While leading the monetization strategy at the celebrity-commerce company, BeachMint, Dave established the customer acquisition strategy that successfully launched consumer brands with celebrities including Kate Bosworth, Jessica Simpson, Rachel Bilson, and Mary- Kate and Ashley Olsen. At Science, Dave leads the marketing and monetization strategies, platforms, and teams to help the growing portfolio of businesses find a path to rapid growth and scale.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

The Forever Cash Life Real Estate Investing Podcast: Create Cash Flow and Build Wealth like Robert Kiyosaki and Donald Trump

Do you dream of becoming your own boss and living a life rich in entrepreneurial freedom but don't know where to start? Join Michael Bolbach in this weeks' episode of the Forever Cash Podcast to discover how he transformed his life from employee to the CEO of his own highly successful land investing business. In This Episode: 5 tips to becoming a successful land investor

The Business Journey Podcast
38. Avoiding Burn-out: Tips For Tackling Busy Season

The Business Journey Podcast

Play Episode Listen Later Oct 18, 2021 18:03


Welcome back to another episode of the Business Journey Podcast. Today's episode is really important to me because it's something I did wrong my entire first year of business.  I learned quickly afterwards that I didn't want my business running on a trajectory that put me in a space of exhaustion and burnout. So, today I want to share some tips that are super practical to help you avoid burnout and tackle your busy season. These tips will help you feel in control, fresh, and ready to keep working! Before we jump into those tips, I want to remind you that I do have my FREE Mini Sessions class running right now. In this class, you'll learn how to elevate your client experience - without more stress for you, and improve your marketing strategies so that you can become fully booked. If you're ready for those tips (and more!), sign up http://www.Rebeccaricephotography.com/minis-class (here). Now, onto those tips! Learning to work from a place of rest.I learned this from Ashlyn Carter. She's a copywriter and she's always helped me believe that it is possible to work from a place of rest and not hustle. It seems like so many people in our industry are always pushing and "hustling". The truth is that you don't have to work from that pace to be successful. Sure, working from a place of rest might take you a little longer, but it will be more fulfilling in the end. My first year in business, I photographed over 100 families. By the time the fall ended, I was burnt out. I wanted to sleep for a whole week and I couldn't. Life kept going on around me. And I decided in that moment, I couldn't do that again. The tips I'm about to share will help you find this margin and breathing room, too. It's such an amazing feeling! Write out your processes ahead of time.Anything you do for your clients from the session, editing, or post-processing, write it out. I know you think you know it and you have it all in your head, but when you're in the middle of a busy season... something is going to be forgotten. And even if it's not, you're going to just feel crazy overwhelmed. So these written processes are what you come to lean on when the crazy hits. Our checklists help make sure every single client is given the same experience, no matter how busy we are. Our team uses http://www.trello.com (Trello) and if you're in Behind the Lens, we actually talk about our exact system and process for this software (plus you'll get a template for our workflows!). Know your capacity and stick with it.One thing that's important in avoiding burnout is to know your capacity and to stick with it. It's one thing to know you've reached capacity, but it's another entirely to actually stick to it and tell people "no". Just because there's white space or margin in your calendar and life doesn't mean you need to fill it with bookings. Being completely overwhelmed because you can't say "no" doesn't help anyone. It leads directly to burn out and if you're running at 120% all the time, you're never going to have time to recover. Frankly, it's not sustainable or healthy for you or your business. Automate and outsource what you can.I probably sound like a broken record because we talk about outsourcing and automation a lot, but I truly believe and am passionate about both! Look through your client experience and see what you can automate in your CRM (like Dubsado). After you've done that, determine what you can outsource to someone else. I know it can be hard to let go of your editing or writing, but if it saves you time and someone can do it just as well - if not better - than you, why wouldn't you let them help? You can read about my experience with outsourcing my editing https://rebeccaricephoto.com/2021/08/09/a-conversation-with-my-private-editor-for-photographers/ (HERE). Plan your rest.I don't know about you, but if I don't write something down or put it on my calendar, it won't happen. So literally, plan your rest in. Block off certain days or weeks that you

Lois Koffi's Healthy N Wealthy N Wise Podcast
Automate & Fill Your Calendar With Quality Sales Calls w/ Chat Bots W/RJ Redden

Lois Koffi's Healthy N Wealthy N Wise Podcast

Play Episode Listen Later Oct 18, 2021 32:34


RJ Redden solves one problem better than anyone else: engagement.    Coaches hire RJ to skyrocket their engagement, because most feel like they're shouting into a black hole, or they're a carbon copy of everyone else, and they can't get traction online to save their lives.    She specializes in high quality bots for lead magnets   She helps coaches book more sales calls than ever before   RJ creates epic engagement experiences that motivate people to click that button, connect with you, and enroll like crazy.    Bottom line, she's on a mission to motivate a million coaches to change to engagement first marketing. Be among the first - you don't want to miss out on RJ!   Sign up for her free marketing personality quiz gift Knowing your marketing personality type is important because it shows you how to communicate with people who are potentially buying from you.   https://yourcorecode.com/?r=1J2BP   Also, you can find more of Coach Lois' guests and their great resources at her resources page at www.loiskoffi.com/resources   Want to learn about Coach Lois' new Healthy N Wealthy N Wise Coaching program?   Go to www.bookacallwithlois.com   Join her new $20k/month permission based sales FB group to jump start your 2022 www.facebook.com/groups/permissionbased20kmonths/      

Marketing Trends
Art as An Asset Class with Masterworks' Executive, Michael Wenner

Marketing Trends

Play Episode Listen Later Oct 15, 2021 40:20


There are few things in life that are not volatile. The stock market rises and falls, much like a pendulum swinging from left to right. Crypto is viewed as a rocket ship, but it's returns remain mostly inconsistent, and the housing market has seen its fair share of crashes over the years. But if you're looking for one asset class that bucks the trend when it comes to volatility, fine art might just be it.For centuries art has been seen as an avenue for the rich and famous to flex their wealth, but Masterworks believes it's business model of allowing everyday consumers to invest in multi-billion dollar pieces of art, is shattering that glass ceiling and democratizing art for all.“We consider ourselves fiduciaries or financial advisors. We're doing that because art is a very confusing and brand new asset class. We're the only ones enabling access to this $1.7 trillion market. From a suitability standpoint, to let someone Yolo their life savings into a Banksy is not something that we want our customers to do. We don't think it makes sense for someone that has a $5 million retirement portfolio to put in a hundred dollars. So we'll tell that person, just keep your money; keep the cash; put it in stocks. So we're really getting people, not only to understand what is art as an asset class, why is art important, but to make sure they're investing responsibly and investing a part of their portfolio, that actually makes sense.”Michael Wenner is VP of Marketing and Director of Business Development at Masterworks, a platform that lets everyday consumers invest in pieces of art such as Banksy, Kaws, and Basquiat. Michael joined me on this episode of Marketing Trends to discuss how Masterworks is using centuries of data to its advantage to not just identify which pieces of art the company invests in, but also why they are opening that data up to everyone. Michael also dives into why he is bullish on content marketing, and how Masterworks views itself more as a financial institution rather than an art gallery.  Enjoy this episode.Main TakeawaysData Strategy: When you need to get the attention of your prospective audience in a big way, you need to offer them something that is useful to them. Creating a large set of data about your field or industry that you can leverage to engage clients and leave a good impression with them is a great way to make a splash. Marketing a new asset class: Education is the keystone of grounding a good marketing campaign for a product or service that doesn't have a market yet. You've got to get creative and think about what you can do to bring value to your potential consumers.Content Marketing Doesn't Work: There is an argument to be made that annoying your customers, and prospective customers with an array of content emails, that can trigger bounce rates to go up, is not worth that loss. Those email addresses represent dollars and you should take every opportunity you have in front of your customer to serve them with your products. The most effective approach can be that of brute-force. Be direct with your potential clients; do whatever it takes to get their emails.Key Quotes“We always talk about how Facebook it's such a great platform, that people have given so much information about themselves. LinkedIn is giving you much more relevant information. You can tell exactly how wealthy and how successful someone is. So we don't really do role-based targeting or job-based targeting, but it's really incredible that by what you're able to do by brute force. [Linkedin's] technology's obviously not as good as Facebook, but you can figure out how to set up targeting campaigns. You can get to the wealthiest, most successful people on earth. It's going to cost you, but if you can convince them it's the best way to do it.” “We consider ourselves fiduciaries or financial advisors. We're doing that because art is a very confusing and a brand new asset class. We're the only ones enabling access to this $1.7 trillion market. From a suitability standpoint, to let someone YOLO their life savings into a Banksy is not something that we want our customers to do. And we also don't think it makes sense for someone that has a $5 million retirement portfolio to put in a hundred dollars. So we'll tell that person, just keep your money; keep the cash; put it in stocks. So we're really getting people, not only to understand what is art as an asset class, why is art important, but to make sure they're investing responsibly and investing a part of their portfolio, that actually makes sense.”“Our data science team has been doing incredible things. We have the largest proprietary data set of art market returns. We took 50 years of art auction results that were all published physically in the Sotheby's and Christie's pamphlets. We had a team of about 25 interns go in and [enter], this piece of art was bought for this and then sold for this. And we created this huge database to bring it all together. No one else had done it because it's a pain [to do so].. So we created this database, and our data science team was then able to look at using A.I., all these different, fascinating insights, which artists markets are returning the best, which years within those artists markets, even which type of art. We were able to single out contemporary art, post-World War II art, coming from this time period. We're seeing that it has this type of returns.” “You look at is as art or it's a $1.7 trillion market. And until Masterworks, there was absolutely no way to invest in it. hose who did want to enter it,, who wanted to build a diversified portfolio would need tens of millions of dollars. You could buy one piece. And if that one piece went down in value,you'd spend a million dollars on it and you weren't diversified, it's not really a secure asset or a strategic asset class.” “Our goal is to educate people on art as an asset class. If people get excited about investing in art and they Google it, we're the first search result and we always will be. We are so happy to give our research away. We're working with other banks in investment platforms to educate them, give them all of our data, give them our price database, show them how different artists markets have different loss rates in different correlations, because we want to educate everyone. Not only are we getting new people into the asset class, but we're also growing it at the same time. We can actually have a huge impact on the market and we consider ourselves one of the top buyers in the art market.” “I used to do content marketing and I really disliked it. e just don't think that has any value. I'll tell you why: our user base is very interested in two things, diversity and returns. Diversity, meaning investment diversity diversification. So when we email them we want to give them those two things. We only email people with new investment offerings. We don't want to bug them. Something that's really important to us is our email list. So if we're sending content (which we have in the past, and that gives us higher unsubscribed rates.) We're just not going to do it. We think of our email list as currency. If we're going to do something to devalue our currency, we're not going to do it.““I see NFTs not having a similar impact. I do not believe NFTs are a strategic asset class. Strategic asset classes are ones that have been around for awhile. It can be part of a portfolio. NFTs have a false sense of scarcity. You're basically putting a JPEG on the blockchain and calling it scarce, even though you don't own any of the IP. I am short on NFTs.”. BioMichael Wenner is Vice President of Marketing and Director of Business Development at Masterworks. Michael began his career in finance doing sales and trading for five years. Near the end of this time, he started shifting towards doing more marketing, especially digital. He started a newsletter called MarketSnacks that was eventually acquired by Robinhood. Then he went to work in FinTech at YieldStreet before stepping over to Masterworks. To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

Marketing Trends
New Products Demand Innovation from Leaders like Amy Welsh, VP of Marketing at Agile Therapeutics

Marketing Trends

Play Episode Listen Later Oct 13, 2021 52:34


Swipe right on... Twirla? Creating ads for a contraceptive patch on dating apps is emblematic of the innovative approach that Amy Welsh, the Vice President of Marketing takes at Agile Therapeutics. Welsh has no shame in working with marketing agencies to utilize the advantages that they offer, while also maintaining close control of her brand's integrity.  It's safe to say, Welsh has no shame in taking a different approach that spurs traditional marketing tactics“The novel -- the different ways of doing it -- is strategic media partnering,” Welsh said. “For instance, [at Agile] we were able to be the first contraceptive to advertise on dating apps like Match. I couldn't have done that if I didn't have somebody outside who was street-smart, and partnered with us to appropriately come up with a plan for that.” Welsh continued,  “I want to ensure that the marketing team is the brand steward. We better know our brand better than everybody. And I want to use my agency for things that I don't know or can't do. It's a bit of a hybrid but the marketing team better be the brand stewards and the strategists a hundred percent.”Launching a contraceptive in the middle of 2020 might not have been the tactical dream for Welsh, but she did it anyway. Welsh has alway acted quick on her feet. It's part of what makes him a good marketer and it's part of what made this conversation with her so fun.Throughout her career in big and small pharma Amy's launched many products and is a fountain of wisdom for having had all that experience. As she creates a new team, for a new company, in a new product market, her thirst to innovate is high. She's found a need to create new roles for people who can specialize in marketing on popular new tools and apps. On this episode of Marketing Trends, Welch explains the unique challenges of marketing to Gen Z as well as creating awareness for an entire product class; she also talks about how she is creating new roles on her marketing team. I hope you enjoy this episode.Main TakeawaysMarketing to Gen Z: New iterations of media modalities require tailored marketing tactics. Marketers are treading water and testing out the best ways to market to this upcoming generation. Thinks that worked for millenials, don't necessarily work on a younger generations with different values and needs. Getting in front of your audience via advertising on apps and other new media, is the way of today. Campaigns that are Purely Educational: When your product market is so young, and largely unknown to your target audience, you've got to embark on some educational campaigns. You've also got to listen, which means asking the right questions -- actually talking to people so you can learn what they are looking for and gathering feedback and data from those conversations is priceless for marketers. It's a brandless campaign that's teaching consumers about what it is and it's an important foundation for marketing in a product field. Creatively Building Teams: Sometimes the positions that you need filled don't really match with traditional job descriptions. As new needs in new markets arise, CMO's and VP's of Marketing are creating new roles in their teams to address advertising on new social media platforms. Marketing Needs to Learn from Sales: Market research, focus groups and other methods of gathering information about your audience are all helpful but if you have sales reps that you can talk about the reaction and perception of your product to your customers, you can learn so much about what you're doing right and how you need to shift to address the needs of your customer better.Key Quotes“This felt like an opportunity to authentically connect and not push the brand. Pharma loves to push our agenda. Let's just sit and build a community and listen, ‘Does she even know patches exist?' or ‘Does she know 15 or more options exist?' And almost even more importantly, ‘Does she know things are changing? t the time, the ACA allows you to get any one of these options for free,' so we started this campaign, shortly after I got on board in the middle of the summer called the ‘I'm so Done' campaign where we just really wanted to have some fun and educate, and build a community before we were going to be all in.” “[In this industry] understanding Planned Parenthood and Student Health Clinics [which] are big in my world and the different marketing challenges there [are critical.] How do you make yourself meaningful there? It's telemedicine, but bigger than telemedicine. It's understanding the digital entrepreneurial world. What are the new businesses out there and what's next for either Twirla or Agile? Because we're not just a patch company, we're a women's health company.” “The novel -- the different ways of doing it -- that is strategic media partnering. For instance, we were able to be the first contraceptive to advertise on dating apps like Match. I couldn't have done that if I didn't have somebody outside who was street-smart, and partnered with us to appropriately come up with a plan for that. I want to ensure that the marketing team is the brand steward. We know our brand better than everybody. And I want to use my agency for things that I don't know or can't do. It's a bit of a hybrid, but the marketing team better be the brand stewards and the strategists a hundred percent.”“I only have so many dollars, so every bit of it better go to the person that actually can and will consider my product. In the beginning for Twirla, my challenge was to let [the consumer] know that a patch even exists as a birth control option. And a patch named Twirla is the better option for you to consider. Twirla is not only getting new patients, but they're all staying (no pun intended), they're sticking with us. For the first year, I needed to make sure that everything we were doing was firing on all cylinders against the right eyeballs and no wasted space.” “You have people that may defer to timelines rather than thought. You have people that worry about budget -- you should always worry about budget -- but [they] maybe sit on a big idea that could have advanced things. So, how do you set up an atmosphere [respecting] the budget, but [also] let's talk about something that we love every month. Let's talk about something that we were inspired by every week.”To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

Optimal Finance Daily
1674: How to Pay Yourself First AND Automate Your Finances by Ryan H Law on Setting Up Systems for Financial Success

Optimal Finance Daily

Play Episode Listen Later Oct 9, 2021 11:00


Ryan H. Law shares two short posts covering how to pay yourself first and how to automate your finances Episode 1674: How to Pay Yourself First AND Automate Your Finances by Ryan H Law on Setting Up Systems for Financial Success Ryan's goal is to teach financial planners, coaches, and counselors how to use simple, evidence-based action steps to provide outstanding client care. He received his bachelor's degree from Utah State University in Family Finance. After he graduated he worked in the financial planning field for several years then decided to return to school. He received my master's degree in Personal Financial Planning from Texas Tech University. He is a CERTIFIED FINANCIAL PLANNER and an Accredited Financial Counselor He currently teaches at Utah Valley University in the Financial Planning program where he teaches financial counseling courses and runs their on-campus Money Management Resource Center. He serves on the AFCPE (Association for Financial Counseling and Planning Education) Board of Directors where he has served as Treasurer and President. The original posts can be found here: https://ryanhlaw.com/how-to-pay-yourself-first/ & https://ryanhlaw.com/automate-your-finances/ Policygenius makes it easy to compare quotes from over a dozen top insurers all in one place. Head to Policygenius.com to get started right now Visit Me Online at OLDPodcast.com Interested in advertising on the show? https://www.advertisecast.com/OptimalFinanceDaily

Optimal Finance Daily
1674: How to Pay Yourself First AND Automate Your Finances by Ryan H Law on Setting Up Systems for Financial Success

Optimal Finance Daily

Play Episode Listen Later Oct 9, 2021 10:31


Ryan H. Law shares two short posts covering how to pay yourself first and how to automate your finances Episode 1674: How to Pay Yourself First AND Automate Your Finances by Ryan H Law on Setting Up Systems for Financial Success Ryan's goal is to teach financial planners, coaches, and counselors how to use simple, evidence-based action steps to provide outstanding client care.  He received his bachelor's degree from Utah State University in Family Finance. After he graduated he worked in the financial planning field for several years then decided to return to school.  He received my master's degree in Personal Financial Planning from Texas Tech University.  He is a CERTIFIED FINANCIAL PLANNER and an Accredited Financial Counselor He currently teaches at Utah Valley University in the Financial Planning program where he teaches financial counseling courses and runs their on-campus Money Management Resource Center.  He serves on the AFCPE (Association for Financial Counseling and Planning Education) Board of Directors where he has served as Treasurer and President.  The original posts can be found here: https://ryanhlaw.com/how-to-pay-yourself-first/ & https://ryanhlaw.com/automate-your-finances/  Policygenius makes it easy to compare quotes from over a dozen top insurers all in one place. Head to Policygenius.com to get started right now  Visit Me Online at OLDPodcast.com Interested in advertising on the show? https://www.advertisecast.com/OptimalFinanceDaily