Podcasts about book in a box

Kevin Espiritu is the creator of Epic Gardening. Kevin has amassed over 3.6 million social media followers, 11 million podcast downloads, and 42 million blog visits. Additionally, Espiritu has authored two books, ‘Field Guide to Urban Gardening: How to Grow Plants, No Matter Where You Live” and “Grow Bag Gardening: The Revolutionary Way to Grow Bountiful Vegetables, Herbs, Fruits, and Flowers in Lightweight, Eco-friendly Fabric Pots.” Sponsored by... Connect: 1+1=3. My new course on how I've connected with some of the world's most interesting people. Available for preorder now for $100. Price will increase when the course actually drops on Monday, March 6. Check it out here. Timestamps (0:00) Intro (3:43) Hanging Out With Carrie Underwood & Kehlani (5:01) YouTube Celebrity vs. Traditional Celebrity (8:31) Kevin's Early Days In Business (12:09) Lessons From Tucker Max & Book In A Box (16:15) Communication Skills (21:40) Moments That Led To Self-Awareness (25:00) Free Will Vs. Fate (27:52) Mind Virus (of Gardening) (29:50) Why Do We Share? (31:34) Gaining 2.3 Million Followers On TikTok (42:04) The Importance of Learning & Growing (52:02) Suffer Gene (56:03) Building A Team For A 2+ Million Subscriber Channel (59:02) What Do Most Creators Get Wrong? (1:00:20) Has Tech Made Us Better Or Worse? (1:02:31) Negative Sum Vs. Positive Sum (1:05:33) Young Male Entrepreneurship & Owning Yourself (1:14:40) Challenge Kevin's Links YouTube (Epic Gardening): https://www.youtube.com/@epicgardening YouTube (Kevin Espiritu): https://www.youtube.com/@kevinmespiritu Instagram: https://www.instagram.com/epicgardening Twitter: https://twitter.com/KevinEspiritu Website: https://www.epicgardening.com My Links ✉️ Newsletter: https://dannymiranda.substack.com

Learn Speak Teach Episode 22 Watch The Full Episode: https://youtu.be/uc5La5otYd0 Billions have been discriminated against throughout history because of their race, religion, or socioeconomic status. However, many have overcome these barriers and achieved the American Dream.  Jevon McCormick, who joins us in this episode, is one of the many examples of individuals that have achieved massive success despite incredible adversity. Jevon was born the son of a black pimp father and a white single mother on welfare. Poverty, abuse, eviction, and discrimination were a daily part of his life.  Today, he is currently the President and CEO of Scribe Media (formerly Book In A Box), a multi-million dollar publishing company that helps entrepreneurs, executives, and experts write, publish, and market their books. He is also a speaker and the author of “I Got There: : How a Mixed-Race Kid Overcame Racism, Poverty, and Abuse to Arrive at the American Dream.” He lives in Austin, Texas, with his wife, Megan, and their four children. In today's episode, we explore where we came from, where we are, and where we're going in the world of leadership and business. The future is about PEOPLE — putting people first in a way that doesn't sacrifice profit but actually amplifies it.  Tune in! During this episode, you will learn about; [00:01] Pre-show [04:15] Introducing today's guest, JeVon McCormick [06:59] JeVon's family and his upbringing [09:05] His experiences with a drug-dealing pimp father and a struggling single mother [11:44] A new world for Jevon's children [13:21] JeVon's survival stories while growing up [19:58] How Scribe Media has made publishing better than the traditional models [23:17] David Goggins' audiobook [24:28] How he got into Scribe Media as a CEO [25:09] Why does JeVon think the company chose him to be their CEO [27:09] Why you should treat every human being with dignity and love [33:05] Some of the people who coached and mentored him along the way [35:38] JeVon's first job as a toilet cleaner to winning accolades each year [39:25] His secrets to building a strong and effective team [45:04] Why he dropped JT and adopted JeVon as his first name [49:13] Rapid Fire Round [55:20] How you can keep in touch with JeVon and learn more [56:04] Episode wrap up Notable Quotes    ~ “One of the most challenging responsibilities of parenting is to equip your children with everything they need, while making sure they never forget how much that would have been impossible without effort.” ~ “A company's success relies on collective effort, so it's impossible for one person to have the power to carry the whole enterprise. A team of people know more about what is going on and are better able to connect with the customers than just one person.”  ~ “Great people will build great processes, which enables you to make great profits. This allows you to make great things for the community that you live and work in. It's a simple success recipe: People. Process. Profits” ~ “Never judge anyone, because everyone has their story and you do not know about it.” JeVon's Book I Got There: How a Mixed-Race Kid Overcame Racism, Poverty, and Abuse to Arrive at the American Dream: https://amzn.to/36NmeBP. More Resources; Read the Scribe Media Culture Bible: https://scribemedia.com/culture-bible/ Modern Leadership lessons, straight to your inbox: https://jevonmccormick.com/newsletter/ Keep In Touch with JeVon McCormick: Personal Website: https://jevonmccormick.com/ Company Website: https://scribemedia.com/ LinkedIn: https://www.linkedin.com/in/jevonmccormick/ Facebook: https://web.facebook.com/jevonmccormickscribe/ Instagram: https://www.instagram.com/jevonmccormick/ Twitter: https://twitter.com/jevon_mccormick TikTok: https://www.tiktok.com/@jevon.mccormick YouTube: https://www.youtube.com/c/JeVonMcCormickScribe — LST is made possible by www://balbertmarketing.com/

Dave is the founder of Kindlepreneur, and advanced book marketing website. Dave helps authors and aspiring authors sell more books and make more money. An author himself, Dave penned the Book,  Amazon Kindle Rankings – How To Rank Your Kindle Book #1 ON Amazon. He's been featured in Forbes, Entrepreneur and SEMrush for his marketing tactics. Prior to being an online entrepreneur, he served the US military as a nuclear engineer, military diplomat and even an International Arms Dealer. Dave and I discuss; His family history in the Military. Being an entrepreneur How Amazon changed the book industry His site Kindlepreneur and KDP Rocket. Should all entrepreneurs write a book? Steps to marketing your book Ideal price on selling books Sponsor/Partnership Namecheap is a domain name registrar and web hosting company. Other Resources: Dave's Book Marketing Show Podcast Scribe formerly Book In A Box mentioned on the show Amazon Book Advertisement with AMS (Dave's Free Udemy Course)

Adam Lamb is the founder and manager of RenewLifeRX a hormone optimization clinic. Adam has spent the last 10-years helping to explore and facilitate the process of hormone optimization through strategies such as stem cells, peptides, hormone replacement therapy and much more.   He is also the author of the best selling book, , where he helps ordinary people remove alcohol from their life so they can accomplish extraordinary things.   Adam is a devoted husband of over 12 years and a father to an 11-year-old son and 7-year-old daughter. Adam often speaks on managing the daily challenges of an entrepreneur, family man and also keeping himself in peak physical condition. If you asked him to “sum up” his lifestyle in one word, it would be discipline. During our discussion, you'll discover: -The effects of a night of poor sleep or more alcohol consumption than normal...7:04 Lower testosterone as one might expect Other activities (watching a fight, viewing porn, etc.) will elevate testosterone levels -How to gain a birds eye view of a person's overall hormone quality...10:34 Understand the story of your life: environment, history, genetics, etc. Phase 1: CBC, metabolic, lipid, DHEA, total testosterone, TSH, IGF-1, FSH, LH, PSA, SHBG, estradiol CBC is for overall health DHEA can be used to regulate circadian rhythm, overall health, rather than testosterone Free testosterone IGF-1 levels reveal sleep, stress, recovery; potential red flag for pituitary dysfunction High PSA levels may be indicative of prostate problems SHBG (sex hormone binding globulin) levels rise on high fat, low carb diet Thyroid medication is one of the most overused medications Testosterone therapy is not intended to be a permanent solution Lack of sleep, stress, etc. affect the brain's communication w/ the body regarding testosterone production Many variables can affect estrogen levels, which makes it an unreliable indicator of hormone health There are no absolutes; everyone's body absorbs, responds differently -Why Adam only uses blood tests to quantify his patient's hormone quality...34:10 Trust factor: tried and true Other tests such as the DUTCH test are sourced out when necessary Every 6 months is the gold standard for the max time between tests Longtime patients are self-experts Potential to identify other health concerns when blood is tested regularly -What variables are tested differently for women vs. men...41:20 Pregnalone, progesterone; everything else is fairly similar Women typically don't take enough testosterone 30 day cleanse w/ low-dose testosterone cream yields favorable results Women have a wreck of hormones after having a baby Testosterone elevated to optimal levels helps everything else fall into place Low dose = 2.5-4 mg -Adam's preferred form of delivery for testosterone replacement...45:56 For men: 80% use testosterone cream (healthiest and safest means, no needles or gels) Doses can be adjusted based on where they feel the best Injections: split dose throughout the week It's one or the other (injection vs. cream) most of the time Consistent application of small doses is far preferable to infrequent larger doses -Why the vagina or scrotum isn't the best place to apply the cream...51:23 The best place to apply the cream is the back of the knee, forearms, or shoulders It's where the highest concentration of testosterone is already located Patients have reported imbalanced numbers after applying scrotally or vaginally -Whether increased testosterone levels can deleteriously affect one's overall health...54:08 Understand the tool before using it (similar to driving a car or owning a gun) Be healthy first before testosterone therapy Testosterone should not be used as a band-aid when you're not addressing foundational principles of health 90% of testosterone therapy is done improperly The ideal client is someone who's aware of their health, living a conscientious life, and just need a push in the right direction Hormone therapy will not compensate for an unhealthy lifestyle -About the peptide stacks recommended by RenewLifeRX...1:00:19 The These are written by RenewLife to educate their customers, both present and future -Why Adam wrote his book on controlling alcohol consumption Chronic biohacker (keto diet, intermittent fasting, etc.) Alcohol was always part of Adam's life; had an alcoholic father Went on an alcohol fast for 30 days, then 60, then 90, decided to never drink again There are benefits to microdosing on alcohol, provided it's not a "fall back" -And much more... Resources from this episode: -   -   (use code BEN50 to receive 50% off of your labs and initial consultation)   -   -     -   - (formerly known as Book In A Box)   -   - Episode sponsors: - - - -

Dave is the founder of Kindlepreneur, and advanced book marketing website. Dave helps authors and aspiring authors sell more books and make more money. An author himself, Dave penned the Book,  Amazon Kindle Rankings – How To Rank Your Kindle Book #1 ON Amazon. He's been featured in Forbes, Entrepreneur and SEMrush for his marketing tactics. Prior to being an online entrepreneur, he served the US military as a nuclear engineer, military diplomat and even an International Arms Dealer. Dave and I discuss; His family history in the Military. Being an entrepreneur How Amazon changed the book industry His site Kindlepreneur and KDP Rocket. Should all entrepreneurs write a book? Steps to marketing your book Ideal price on selling books Sponsor/Partnership Namecheap is a domain name registrar and web hosting company. Other Resources: Dave's Book Marketing Show Podcast Scribe formerly Book In A Box mentioned on the show Amazon Book Advertisement with AMS (Dave's Free Udemy Course)

Today's Cash Flow Wealth expert is Tucker Max, founder of Book in a Box, about how you can write a book WITHOUT writing a book. Tucker explains how Book in a Box differs from ghost writing, and why targeting a niche will likely do you worlds more good than going broad. Tucker also explains the necessary steps to take BEFORE the book is even written in order to make sure it's done correctly, as well as why it's critical you have a book in your industry. Website: www.BookInABox.com If you'd like to learn more about The Cash Flow Wealth Summit just click the link below! www.CashFlowWealthSummit.com

Tucker Max has gone from best-selling author to publisher, and he knows better than anybody that how valuable books are to business now, even in the digital age.  Tucker founded Book In A Box and served as CEO, but ultimately made the decision to step down as CEO for his own fulfillment and for the good of the company. On this episode of Elevate with Robert Glazer, Tucker joins to talk about why and how he and Zach Obront decided to start Book In A Box, what the traditional publishing industry is really like, why he decided to step down as CEO and what he’s discovered is his true passion. Show Notes The book that got Tucker Max on the New York Times bestseller list for the 4th time The inspiration behind why Tucker and Zach Obront started Book In A Box The difference between professional writers and people who own a company and want to author a book Why a book is so valuable to people who have a business What Tucker’s doing now that he’s stepped down as CEO of Book In A Box

Dave is the founder of Kindlepreneur, and advanced book marketing website. Dave helps authors and aspiring authors sell more books and make more money. An author himself, Dave penned the Book,  Amazon Kindle Rankings – How To Rank Your Kindle Book #1 ON Amazon. He's been featured in Forbes, Entrepreneur and SEMrush for his marketing tactics. Prior to being an online entrepreneur, he served the US military as a nuclear engineer, military diplomat and even an International Arms Dealer. Dave and I discuss; His family history in the Military. Being an entrepreneur How Amazon changed the book industry His site Kindlepreneur and KDP Rocket. Should all entrepreneurs write a book? Steps to marketing your book Ideal price on selling books and much more...   Other Resources: Dave's Book Marketing Show Podcast Scribe formerly Book In A Box mentioned on the show Amazon Book Advertisement with AMS (Dave's Free Udemy Course)

Tucker is the co-founder of Scribe Media formerly known as Book In A Box, a company that turns book writing and publishing into a service. Tucker Max has written three #1 New York Times Best Sellers, which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, "fratire,His first book, I Hope They Serve Beer In Hell, spent five years on the NYT list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He has also been credited with being the originator and leader of a new literary genre, “fratire,” is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the NY Times Nonfiction Best Seller List at one time, and was nominated to the Time Magazine 100 Most Influential List in 2009.------ http://tuckermax.com/- https://scribemedia.com/Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Tucker is the co-founder of Scribe Media formerly known as Book In A Box, a company that turns book writing and publishing into a service. Tucker Max has written three #1 New York Times Best Sellers, which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, "fratire,His first book, I Hope They Serve Beer In Hell, spent five years on the NYT list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He has also been credited with being the originator and leader of a new literary genre, “fratire,” is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the NY Times Nonfiction Best Seller List at one time, and was nominated to the Time Magazine 100 Most Influential List in 2009.------ http://tuckermax.com/- https://scribemedia.com/Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Tucker is the co-founder of Scribe Media formerly known as Book In A Box, a company that turns book writing and publishing into a service. Tucker Max has written three #1 New York Times Best Sellers, which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, "fratire,His first book, I Hope They Serve Beer In Hell, spent five years on the NYT list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He has also been credited with being the originator and leader of a new literary genre, “fratire,” is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the NY Times Nonfiction Best Seller List at one time, and was nominated to the Time Magazine 100 Most Influential List in 2009.------ http://tuckermax.com/- https://scribemedia.com/Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

JT McCormick is the Co-Founder of Book in a Box. Email him JT’s interview on the 1 Thing podcast Scaled software company, now a president and CEO of a publishing company, BookinaBox.com No motivational story of someone who stood by him. Pushed through a bad educational system that did not meet his needs. What I quickly learned…There is no geometry on a deposit slip. Mindset, choices, and hard work = success for me. Get up at 4 am. If there’s anything I don’t like in life, it’s up to me to change it. Where did these ideas come from? What would you tell a 10 year old JT? It’s not always what you tell a kid, but more what you show them. 3 of the greatest moments - marriage, birth of children, mentor at-risk youth. First time they got to see an office building. Connecting with kids - What’s wrong with this picture? And this? Shake hands with a firm handshake - when do we teach them this? Manners, a firm handshake, and other small things have served me very well in life. How is there not a life essentials class? Every school a subscription the Forbes 400. 3 avenues out of poverty: 1. Athlete 2. Rapper 3. Drug Dealer Nobody told me the fourth option: entrepreneur. If you are going to think, dream, or set goals Money does not bring happiness. Many children just don’t understand the ways of the world. If you lost it all, what would you do? Put in the time, put in the hard work now. Have your own personal excellence every single day. Show them examples of people who have accomplished great things. Show little girls female executives. Bring the examples in to the schools. I have built a career off of asking questions. There are no dumb questions! No means not right now. How to be a transformative principal? Show kids. Routine is what breeds success I Got There - Book You can’t change the past, but you can change the future Schedule a call with Jethro Are you feeling like you are always behind at school? Do you feel like you need about 2 more hours each day to accomplish everything? Here’s how I help principals work manageable hours: Create your ideal week, so that you can leave work at work and enjoy your life! Please take a moment to rate this podcast in iTunes or on Stitcher.  Please follow me on Twitter: @jethrojones for the host and @TrnFrmPrincipal for the show. Buy Communication Cards Show notes on TransformativePrincipal.com Download Paperless Principal.   Take Control of your email Web Site Transformative Principal on Stitcher Refer A Principal Best Tools for Busy Administrators Survey    

JT McCormick was raised by drug dealers, prostitutes and the streets. However, his lessons along the way transformed his life, and the life around him. Now he is inspiring others and is the CEO of "Book In A Box." His story will inspire you to take action, but also not accept excuses. Please listen, then share his story.

Click Here to Subscribe to the Show: iTunes | Stitcher | Google Play | YouTube Tucker Max, 4x New York Times Best Selling Author and Co-Founder of Book in a Box, joins Entrepreneur Hour to talk about his journey as an author and how that accidentally lead to a publishing powerhouse. Today's Sponsor: Uber

Tucker Max has sold over 3 million copies of his books worldwide, and is the third writer to ever have three books on the New York Times’ non-fiction best seller list at one time. Since his nomination as one of Time Magazine’s 100 Most Influential People in 2009, Tucker went on to co-found Book in a Box – a company that has created a new way to turn ideas into books.

Tucker Max - The "Chiropractic" Book in a Box by ChiroSushi

Does Everybody Need to Write a Book to Be Successful? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tucker Max Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Tucker Max. He is the co-founder of Book In A Box, a company that turns ideas into books, and four-time, New York Times Bestselling Author. He and I discuss writing books and how they impact your […]

On this episode of Outperform we chat with NYT bestselling author and Book In A Box co-founder, Tucker Max about why and how he and Zach Obront decided to start Book In A Box, what the traditional publishing industry is really like, why he decided to step down as CEO of Book In A Box and what he’s discovered is his true passion. Show Notes The inspiration behind why Tucker and Zach Obront started Book In A Box Impressive business results their first author realized from publishing her book through Book In A Box The difference between professional writers and people who own a company and want to author a book Why a book is so valuable to people who have a business How many copies of a book people typically must sell to hit bestseller lists What it really means to get a publishing “deal” and the only way to get it How you can tell how much a publisher believes in your book by who they hire to design the cover The realities of getting on the New York Times bestseller list The one and only thing Tucker liked about being a CEO What Tucker disliked about being CEO What Tucker’s doing now that he’s stepped down as CEO of Book In A Box New products/services that Book In A Box is rolling out The core values of Book In a Box and why they’re public Specific questions Tucker’s asked himself over the past few months to grow as a person, find his passions and outperform   Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.   

“It is odd that despite their current widespread use and looming future importance, most of us know very little about our automatic behavior patterns. Perhaps that is so precisely because of the mechanistic, unthinking manner in which they occur. Whatever the reason, it is vital that we clearly recognize one of their properties: They make us terribly vulnerable to anyone who does know how they work.” In this episode of Made You Think, Neil and I cover Influence by Robert Cialdini. It’s a classic on the art of persuasion and explains the psychology of why people say "yes”. You’ll learn how to become a better persuader, how to market yourself and your ideas, and how to defend against the influences of others. We cover a wide range of topics, including: The six main influencers and how they work. The psychology behind being influenced and noticing it in your own life. Using the six main influencer techniques to your own advantage. Popular examples of these influencers being used. How to avoid becoming negatively influenced by these techniques. And much more. Please enjoy, and be sure to grab a copy of Influence! If you enjoyed this episode, be sure to check out our episode on The Psychology of Human Misjudgments by Charlie Munger, to learn about the 25 cognitive biases that negatively affect our thinking and how to effectively watch out for them, as well as our episode on Principles by Ray Dalio, to learn the key principles necessary for getting what you want out of life. Be sure to join our mailing list to find out about what books are coming up, giveaways we're running, special events, and more. Mentioned in the show: Nike [3:47] Adidas [3:48] Made You Think episode on The Psychology of Human Misjudgments [4:55] Four Sigmatic’s Mushroom Coffee (20% off) [5:10] Perfect Keto’s MCT Oil Powder [5:20] Made You Think support page [5:30] Kettle and Fire’s Bone Broth (20% off) [5:42] Lyft [13:05] Sam Harris and Scott Adams debate [21:51] Sam Harris’ Waking Up Podcast [21:58] Growth Machine [23:47] Transcendental Meditation [33:01] Boiler Room movie [33:44] The Godfather [33:50] The Wolf of Wall Street [34:38] Nat’s Keto article [34:55] Hitch movie [37:05] Mom Trusted [47:06] Bond: Handwritten Notes [48:10] Product Hunt [48:18] Buffer [48:30] AirBnB [49:03] Shopify [54:15] Fomo [54:16] NFL.com [55:35] Spotify app mentioned [57:36] Freakonomics episode on suicide reporting [1:07:25] Uber [1:15:18] JP Morgan [1:34:32] House of Cards [1:38:17] Bookinabox [1:47:00] Books mentioned: Influence Trust Me, I’m Lying [6:45] The 48 Laws of Power [6:45] (Nat’s Notes) How to Lie With Statistics [7:20] (Nat’s Notes) The Heart and Fist [46:15] The Denial of Death [1:18:30] (Nat’s Notes) (episode on the book) Amusing Ourselves to Death [1:27:08] (Nat’s Notes) (episode on the book) Winston Churchill’s WW2 Books [1:31:25] Finite and Infinite Games [1:42:07] (Nat’s Notes) (episode on the book) Antifragile [1:44:58] (Nat’s Notes) (episode on the book) Principles [1:51:44] (Nat’s Notes) (episode on the book) Letters from a Stoic [1:51:55] (Nat’s Notes) (episode on the book) People mentioned: Robert Cialdini Nassim Nicholas Taleb [3:30] (episode on Antifragile) LeBron James [3:51] Charlie Munger [4:55] (related podcast episode) Ryan Holiday [6:45] Robert Greene [6:54] (episode on Mastery) Benjamin Franklin [11:04] Scott Adams [17:06] Sam Harris [21:06] Sonny Corleone [33:52] Vin Diesel [33:58] Will Smith [37:10] Ray Dalio [47:02] (episode on Principles) Seneca [53:20] (episode on Letters from a Stoic) Epictetus [53:22] Adil Majid [53:48] Justin Mares [54:14] Bill Nye [1:26:05] Stanley Milgram [1:29:14] Dr. Jordan Peterson [1:30:42] Neville Chamberlain [1:31:30] Jamie Dimon [1:34:30] Floyd Mayweather [1:36:03] Kevin Spacey [1:38:15] Robin Wright [1:38:47] Barbra Streisand [1:44:03] Beyonce [1:44:10] Tom Peters [1:50:10] Roger Fisher [1:50:12] David Meyers [1:50:19] 0:00 - Introductory quote and some information on the book. 4:04 - A bit on how the book is structured, as well as explaining what the six main influencers are. 6:16 - How you can use this book and some other books that mention this book. 8:07 - The first chapter of the six main influencers, reciprocation, and some discussion on this. Also, some examples of this. “When we get something, we feel obligated to give something back.” 17:04 - Some discussion on an excerpt about negotiation from the reciprocation chapter. 21:01 - Wrapping up the reciprocation chapter with how to challenge reciprocity. “If you want to fight reciprocity, define it as a sales device, not a gift.” 25:52 - The chapter on commitment and consistency. Detailing the chapter and what commitment and consistency are. 33:00 - A few examples related to this chapter and some discussion on them. 37:34 - The second example related to the chapter and detailing the psychology that the method used. Also, a bit on getting people used to saying yes to get them to continue agreeing. 41:17 - The physical and effort aspect of commitment and consistency. Also, a bit on cold emailing and cold-calling (and a few tangents). “The more effort that goes into a commitment, the greater the ability that you’ll have to influence the attitude.” 53:00 - The chapter on social proof. A bit on canned laughter, examples of social proof, some discussion on the bystander effect, and tying social proof into evolutionary instincts. (Tangents at 55:08) “Once people see somebody helping, then they all rush to help. But when nobody is helping, nobody does anything.” 1:03:10 - When people are like us, we tend to like them more. An example on this and some following discussion. Also, some thoughts on how suicide reports in the news correlate with increased suicide rates. 1:09:56 - The chapter on liking. A few examples, discussing these examples, and detailing why they work. “When we like people or like something, we attribute more good things to it.” 1:19:55 - Discussing the aspects of getting hooked on a fad and thinking that everything associated with that fad is good. Also, defining natural, organic, free-range, and other terminologies and explaining why they aren’t always clear or fully truthful. 1:25:37 - The chapter on authority. Some examples of authority and discussing how it works. Also, a bit on social proof, fear of going against the grain, cryptocurrency, and stocks. An interesting fact from Cialdini on common medical errors, as well. Always ask: “Is this authority truly an expert?” 1:38:08 - Discussing celebrity endorsements with political candidates and some following tangents. 1:42:35 - The last chapter on scarcity. Various examples, usage with marketing, and a few tangents. “The more scarce something appears, the more we want it.” 1:47:05 - Recognizing scarcity and some discussion on scarcity in general. “Most things are not made better by being scarce.” 1:48:30 - Closing thoughts and discussing the last section of the book on shunning those who use these techniques excessively and in a negative manner. If you enjoyed this episode, don’t forget to subscribe at https://madeyouthinkpodcast.com

Charlie Hoehn is the author of Play It Away, Play for a Living, and Recession-Proof Graduate He has spoken at the Pentagon, U.S. military bases, Stanford, and TEDx. Previously, he was Tim Ferriss’ Director of Special Projects, whom he helped edit and launch The 4-Hour Body. Currently, Charlie lives in Austin with his wife and daughter, where he is the Head of Author Marketing for Book In A Box. Charlie Hoehn runs a podcast called Author Hour.  Today, he shares some great stuff about the leveraging the power of storytelling by making it identifiable, dealing with the “expert” syndrome, and how to handle negative reviews.

I had found that theory was a superpower in helping one get what one wanted, as I had early discovered in school where I had excelled without labor, guided by theory. While many others without mastery of theory, failed, despite monstrous effort. In this episode of Made You Think, we discuss The Psychology of Human Misjudgments. This was a “speech” compiled by Charlie Munger from three other speeches he gave, digging into a toolkit that he uses to make sure he’s not being fooled by his mental biases. He digs into each of the 25 biases that adversely affect your thinking in work and life, and how we might watch out for them in order to make better decisions ourselves. We managed to dig into *almost* all of them during the show. A list of all 25 cognitive biases can be found here. We covered... The 25 cognitive biases that lead to poor decision making. Breaking down each of these biases and applying them. How these biases can positively or negatively affect everyday life. Benefiting from these biases and noticing yourself using them. And more. Please enjoy, and be sure to check out The Psychology of Human Misjudgments! If you enjoyed this episode, be sure to listen to our episode on Antifragile by Nassim Nicholas Taleb, to learn how to profit from chaos, and our episode on How to Think Like Elon Musk, to learn how to emulate Musk’s way of thinking for extreme advantages.     Be sure to join our mailing list to find out about what books are coming up, giveaways we're running, special events, and more. Mentioned in the show: Berkshire Hathaway [0:55] Joe Rogan Podcast [4:10] Neil’s article on The Optionality Trap [7:22] Xerox [9:47] Stripe [12:10] Made You Think episode 15 (The Goal) [16:54] Sratechery [27:15] Pro-Neutrality, Anti-Title II article [27:15] Bookinabox [52:01] David and Goliath [56:24] Carnegie Mellon [56:49] Revisionist History [58:25] Wesley college [58:31] Modafinil [1:03:37] Made You Think episode on Cryptocurrency [1:10:03] Preston Byrne’s blog [1:11:40] AVC.com [1:14:52] Books mentioned: The Psychology of Human Misjudgments Amusing Ourselves to Death [0:31] (Nat’s Notes) (episode on the book) Poor Charlie’s Almanack [0:43] Principles [5:16] (Nat’s Notes) (episode on the book) The Goal [17:00] (Nat’s Notes) (episode on the book) Emergency [24:49] (Nat’s Notes) (episode on the book) Influence [50:45] Giftology [52:04] Peak [55:35] (Nat’s Notes) Outliers [59:12] Harry Potter [1:21:16] The Inner Game of Tennis [1:22:19] (Nat’s Notes) (episode on the book) People mentioned: Elon Musk [0:27] (How to Think Like Elon Musk episode) Charlie Munger [0:37] Warren Buffett [0:53] Joe Rogan [4:10] Ray Dalio [5:16] (Principles episode) LeBron James [47:38] Robert Cialdini [50:45] E.O. Wilson [50:56] Zak Slayback [52:03] Malcolm Gladwell [55:38] Anders Ericsson [55:40] Steve Faloon [57:04] Leo Tolstoy [1:00:30] Nassim Nicholas Taleb [1:10:58] (Antifragile episode) Preston Byrne [1:11:40] Taylor Pearson [1:11:42] Adil Majid [1:13:45] Fred Wilson [1:14:46] 0:00 - Introductory quote, a bit of background on this episode, and a bit on the author Charlie Munger. 4:46 - How the speech is basically structured and what the goals of the speech are. 9:19 - The first of the 25 cognitive biases that lead to poor decision making, which is thinking about incentives above everything else. Also, a few examples on business infrastructure flaws and companies in general. “In your company, if you’re incentivizing people to tell you bad news instead of good news, that is so important.” 17:12 - The second of the 25 cognitive biases, the liking and loving tendency. “If they love this person, they will gloss over the bad parts.” (Tangent at 19:10) Some thoughts on the psychological influences in various mass shootings such as tumors and neurological issues, and on mass shootings in general. 25:34 - The third cognitive bias, the disliking and hating tendency. “However we feel about something or someone, we will distort the facts either to make us feel stronger positively or stronger negatively.” Also, some discussion on net-neutrality, various monopolies, and some thoughts on Netflix. 31:19 - Further discussion on the disliking and hating tendency bias, and some thoughts on cognitive foundations that we have which are based on irrational things. 34:57 - Number four, the doubt avoidance tendency. Some examples of this. 37:03 - Number five, the inconsistency avoidance bias. Giving favors to people that may dislike you, to make them lean towards liking you and be consistent. Some other examples of this, as well. Tangent at 41:30 on the cognitive dissonance with cosmetic companies and animal testing. 43:55 - Number six, the curiosity bias and number seven, the conscient fairness tendency (how no fair world exists). Some examples of this. Also, a bit on the fundamental attribution error, in which perceive people to be inherently bad if they do something wrong. 47:10 - Number eight, the envy/jealousy tendency. Where we tend to get envious and jealous whenever other people have good things happen to them. Some examples of this. 50:40 - Number nine, on reciprocation. Where if someone does something either bad or good to us, we want to do the same to them. 52:50 - Number ten, the influence from mere association tendency. When you start seeing things go together, the opinion of one will affect your opinion on the other (such as expensive equals good). Some other examples on this, as well. “Watch out when you assume someone is qualified due to their associations.” 55:30 - Tangent on the 10,000-hour rule and how experience doesn’t equal skill or work proficiency. A bit of discussion on Ericsson’s original research that led to Gladwell’s 10,000-hour rule theory. 59:47 - Number eleven, simple psychological denial. Distorting the facts until they become bearable for our own news. Number twelve, excessive self-regard. Also, a bit on the Tolstoy effect that happens with criminals and the natural tendency to ascribe the best notions to our actions. Drug usage within sports and bodybuilding discussed here, as well. 1:06:17 - Tangent on the rumor of Michael Jordan taking his year off to play baseball, but actually being secretly suspended by the NBA. Also, how some schools will try to get rid of the mentally ill, to avoid having a suicide case on their hands. 1:08:32 - Number thirteen on over-optimism. Being overly optimistic towards things that you want to happen. Number fourteen, the deprival super-reaction tendency. Acting with an irrational intensity to recover anything of value that was lost. Some thoughts on bitcoin here, as well. 1:13:37 - Number fifteen, the social-proof tendency. The tendency to think and act like others who are around you. 1:15:26 - Number sixteen, contrast-misreaction tendency. The tendency to go for something that lies in between extreme contrasting things. “If you have three items and want someone to buy the middle one, if you really overprice one and really underprice the other, people will think the one in the middle is reasonably priced even if it is still overpriced.” 1:17:22 - Seventeen, the stress influence tendency. Stress causing extreme reactions, bad decisions, and dysfunction. Eighteen, availability misweighing tendency. If something is clear in our minds, we tend to overweigh its significance. 1:18:54 - Skipping ahead to number twenty-five, the Lollapalooza tendency, where all of these effects combined come into play. Also, some funny examples of various biases coming into play. 1:23:21 - Wrap-up and some information on the podcast, podcast feedback and reviews, the newsletter, and giveaways. If you enjoyed this episode, don’t forget to subscribe at https://madeyouthinkpodcast.com

Do You Have a Book in You? Tucker Max of Book In A Box Explains the Process of Turning Your Idea into a Book.

Principles are fundamental truths that serve as the foundations for behavior that gets you what you want out of life. In this episode of Made You Think, Neil and I discuss the book Principles by Ray Dalio. We’ve been fans of Dalio’s work since it was just a PDF floating around the Internet, and this massive tome delivers so many useful guidelines for how to live and work. We covered a wide range of topics, including: Using meditation to improve your clarity with decision-making Developing machines and software for tasks likely to be repeated Seeking out and accepting constructive criticism without your ego getting in the way Improving your life by being more radically honest and expressive Reflecting more upon pain to promote growth The two five-step processes for confronting your own weaknesses and for getting what you want out of life Improving your ability to effectively make decisions And much more. Please enjoy, and be sure to grab a copy of Principles here and to check out Nat’s Notes on the book! If you enjoyed this episode, be sure to check out our episode on How to Think Like Elon Musk, to emulate Musk’s way of thinking for huge advantages in both work and life, and our episode on Antifragile by Nassim Taleb, to learn how to profit from chaos. Be sure to join our mailing list to find out about what books are coming up, giveaways we're running, special events, and more. Mentioned in the show: Bridgewater [1:44] Futures [4:08] Morgan Stanley [5:20] Tim Ferriss’ interview with Dalio [9:23] Theranos fraud [11:56] Made You Think episode 13 - How to Think Like Elon Musk [14:27] Nat Chat podcast episode with Sebastian Marshall [16:59] The Lindy effect [22:16] The Daily Show [24:10] Growth Machine [26:35] Bookinabox [29:22] Dogfish [29:39] Carnegie Mellon [29:44] Biblical Series Podcast [31:36] Evernote [33:25] Calendly [38:24] Estee Lauder [40:19] Theory of Constraints [57:06] Neil’s article on the Lindy effect [59:49] Myers Briggs [1:10:42] Article on China rating citizens [1:12:06] Black Mirror [1:12:10] Chris Sparks article on Medium about rating life goals [1:18:12] Nat Chat podcast episode with Justin Mares [1:19:46] Article on Nat’s daily/weekly/quarterly review [1:23:07] Crypto Made You Think episode [1:26:50] Tucker Max’s article on paying celebrities to tweet about his book [1:29:17] Books mentioned: Principles (Nat’s Notes) The Way of Zen [13:04] (Nat’s Notes) (Neil’s Notes) (Made You Think episode) Godel Escher Bach [14:14] (Nat’s Notes) (Made You Think episode) What I Learned Losing a Million Dollars [15:48] (Nat’s Notes) Letters From a Stoic [21:58] (Nat’s Notes) (Made You Think episode) Antifragile [22:32] (Nat’s Notes) (Made You Think episode) Amusing Ourselves to Death [24:08] (Nat’s Notes) (Made You Think episode) Finite and Infinite Games [26:08] (Nat’s Notes) (Made You Think episode) The Goal [27:04] (Nat’s Notes) (Made You Think episode) The E-Myth Revisited [27:05] (Nat’s Notes) Hero With a Thousand Faces [34:54] Lessons of History [34:55] (Nat’s Notes) The Power of Myth [35:02] (Nat’s Notes) (Made You Think episode) Spiritual Brain [35:30] Steve Jobs Autobiography [37:45] The 50th Law [45:46] (Nat’s Notes) Mastery [46:17] (Nat’s Notes) (Made You Think episode) The 48 Laws of Power [46:22] (Nat’s Notes) Extreme Ownership [54:50] (Nat’s Notes) People mentioned: Ray Dalio Adil Majid [1:18] Tim Ferriss [9:23] Elon Musk [14:25] (How To Think Like Elon Musk episode) Sebastian Marshall [16:59] Adam Smith [22:28] Colbert [24:11] Tucker Max [29:19] Dr. Jordan Peterson [31:37] Carl Jung [34:32] Joseph Campbell [34:36] (The Power of Myth episode) Will Durant [35:20] Dalai Lama [35:39] Steve Jobs [37:45] Robert Greene [45:59] (Mastery episode) Nassim Nicholas Taleb [1:00:41] (Antifragile episode) Euthyphro [1:14:31] Socrates [1:14:32] Chris Sparks [1:18:11] Justin Mares [1:19:46] Clay Matthews [1:22:47] Jocko [1:26:27] Taylor Pearson [1:26:57] Anna Kendrick [1:30:10] Chrissy Teigen [1:30:12] The Rock [1:30:28] Gary Vaynerchuk [1:30:38] 0:00 - Introductory quote and some information on the book and on the author Ray Dalio. Also, some of Dalio’s achievements and a bit on how he began with investing. 9:07 - Dalio leaving this company, some discussion on his meditation practice, meditation being a big factor in his success, and the emotional ups and downs that come with startups. 12:46 - Some more discussion on meditation drastically improving your decision-making skills and being more level-headed. 14:45 - Meditation on helping you systemize your thinking and some thoughts on the creation of these principles in the book. “It’s a very useful tool to have these decision-making criteria set-in-stone so that you know what you’re going to do and not let your emotions override you.” 17:34 - Journaling and writing out exactly why you’re doing things, then reflecting back on that later. Narrative fallacy with reflection, as well. 19:57 - Giving more attention to the history of what’s been happening instead of only what you notice in the current time period. Also, a bit on the persistence of certain problems throughout the time. 22:46 - Dalio beginning to improve his systems, develop understanding and principles, improve his reasoning, and more. Tangent at 23:36 on seeking out the smartest people to learn from them and how the opposite largely happens today. “Your arguments can’t improve if they’re only up against people who agree with you already or the weakest version of the other person’s argument.” 24:41 - The underappreciated aspect of constructive criticism, and how the ego can negatively impact this. How having someone much more skilled than you rip apart your work and give you blunt feedback on it can help you grow tremendously if you don’t let your ego get in the way. 25:48 - The destructive nature of college forcing you to put so much ego into your work and to not show your work until it’s perfect. How this negatively impacts the way that you handle feedback. 27:12 - Spending more time now to optimize and spend less time on things in the future. Building machines for tasks that will most likely have to be repeated in the future. Also, putting the machine first and yourself/ego second. 31:15 - Giving yourself the same advice that you would give to someone else in your position. Also, treating yourself the same way that you would treat someone else that you care about, which rarely happens. 34:16 - Some of Dalio’s influences, Nat and Neil’s favorite book recommendations from Dalio, and some discussion on his book recommendations in general. 36:09 - Delving into some of the principles from the book and how they develop. How a majority are simple rules for engagement in everyday encounters. Also, a bit on saving mental energy by making systems for daily activities and creating software for decisions where ever you can. 39:52 - Optimizing certain aspects of businesses, the importance of speaking up in a business if there’s something to optimize upon, memory and past decisions, and some discussion on improving upon group decision-making. 43:51 - The advantages of lowering your verbal filter and being radically honest with improving life, business, and relationships. “There are things that just go unsaid for so long, but everyone’s thinking them, and then they just blow-up at a certain point.” 45:11 - The first principle and a bit on taking action on problems now, and not waiting for them to improve. “Embrace reality and deal with it.”. Developing a reflexive action towards pain that causes you to reflect upon it, rather than avoid it. “Pain plus reflection equals progress.” 50:15 - The five-step process for confronting your own weaknesses. (#1 - 50:20) (#2 - 50:26) (#3 - 50:39) (#4 - 53:53) (#5 - 54:46) 54:53 - Taking ownership of things, even when they’re not your fault. There is usually always some way that you played into it (hiring the wrong person, training them wrong, a faulty machine you designed, etc). Also, how management can cause issues down the line, with the issues listed earlier. 56:55 - The five-step process for getting what you want out of life. (#1 - 57:31) (#2 - 58:26) (#3 - 59:03) (#4 - 1:02:46) (#5 - 1:02:55) 1:03:45 - How the principles are outlined and organized. Also, the third principle, to be radically open-minded and the two impediments to this. 1:06:45 - The two-step process for decision making. A bit on avoiding the first solution that you find which confirms your already held beliefs, as well. The confirmation bias. 1:10:35 - The fourth major principle on understanding that people are wired very differently and a bit on challenging other people’s perspectives to get to know certain aspects of them. Also, bringing up controversial topics to test them. 1:14:54 - The last major principle on learning how to make decisions effectively and some discussion on creating a decision plan, then reaching out to others in a field related to that decision and getting feedback from them. “The biggest threat to good decision making is harmful emotions and if you can systematize as much as possible, then emotions won’t get in the way.” 1:18:03 - Using the expected value calculation and using this with deciding which goals to currently go after. Also, making goals much larger and trying to reach for the inflated goal, eventually reaching beyond the original goal or at the original goal easier. 1:21:49 - The first work principle and how the life principles somewhat form the work principles in the book. Also, how you should go about reading the book and what may be of the most help to you. 1:23:52 - The last section on creating your own principles. Wrap-up and a bit of information on the newsletter and the episode outlines. 1:26:28 - Some fun closing thoughts and stories. (Tangents starting at 1:22:47 on Clay Matthews from the GB Packers and on other goodies.) If you enjoyed this episode, don’t forget to subscribe at https://madeyouthinkpodcast.com

Welcome to Episode 74 of the No Quit Living Podcast. NQL is a personal development podcast designed to help listeners achieve their goals and desires. Through hearing the inspiring stories and tips from the greats, we will all find it easier to stay motivated. There is not a single successful entrepreneur that hasn't failed and picked themselves back up. Before Tucker even tells his no-quit story, he makes this very clear and we can't stress this enough! Tucker Max is an author with multiple best selling books under his belt. He built his own email list of true fans before "email lists" even existed. In his no-quit story, Tucker talks about finishing law school and getting fired from his first job as an attorney. From there, he moved back home to work at his father's restaurant where he was also fired. That's right - Tucker was fired from his father's restaurant that he shared a name with. Although he wasn't the best candidate for either of these jobs, he found passion in writing funny emails to his friends. These were some of the first blogs to be written before the term "blog" was coined. Tucker's friends began sharing his work, and he knew he had a product of value. From there, Tucker took off - Sending his work to 1,000 different publishing companies. 950 of them didn't respond, and 40 of them wrote him personalized rejection letters back. This was then, and now all of those companies know his name and recognize Tucker as a missed opportunity for them.   Book In A Box: https://bookinabox.com/ Website: http://tuckermax.com/ Twitter: https://twitter.com/TuckerMax?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Facebook: https://www.facebook.com/TuckerMax/ Email: tucker@bookinabox.com

We all have these things in our life that we accept as a first principle while having no scientific basis or reason for believing in that thing. Today we do a deep dive of the world’s raddest man: Elon Musk. We’re exploring the wildly popular Elon Musk series by “Wait but Why,” focusing on the last article titled “The Cook and the Chef: Elon Musk’s Secret Sauce” which explores just how Musk might be able to do all the things he can do. And most importantly, we discuss how any of us can use these tools to enhance our own thinking and work. How any of us can be more chef than cook. We cover a wide range of topics, including: Emulating Musk’s way of thinking for extreme advantages Musk’s businesses and how he began them How Musk thinks compared to the way most people think Challenging your existing beliefs and redefining your perspective A strategy for designing your reality and pursuing your goals How the way that you think is much more influential than your natural-born talents Shedding dogma-based thinking and instead, thinking based off of first principles Turning fear into excitement And much more. Please enjoy and be sure to check out the article!   Mentioned in the show: Hyperloop One [15:20] Boring Company [15:20] Neurolink [15:21] OpenAI [15:38] Square [16:28] Elon Musk’s cameo in Iron Man 2 [17:23] Diagram for designing your reality and pursuing your goals [26:34] The history of SpaceX article [29:27] Unlimited Brewing Company [30:53] Zara Clothing [32:17] Shark Tank [35:24] Crispr [41:57] Zip2 [45:08] Paypal [45:24] eBay [45:29] Elon Musk and Peter Thiel’s early days [46:40] Peter Thiel blood transfusions from children article [47:45] PayPal Mafia [48:28] The 49ers [49:34] Made You Think episode on The Sovereign Individual [51:37] Bitcoin [51:50] Made You Think episode on Cryptocurrency [52:03] Uranium on Amazon [55:57] AC Propulsion [56:38] Ad Astra [56:55] Nat Chat podcast [57:28] Calvin and Hobbes comic strips [1:00:30] Crony Beliefs by Kevin Simler [1:02:42] Melting Asphalt [1:02:51] Jordan Peterson’s Biblical Series podcast [1:06:02] Made You Think episode on The Way of Zen [1:18:18] Tyranny article [1:18:26] Made You Think episode on Emergency [1:20:25] Two Somali immigrants rape case in Canada [1:22:07] Good Beer Hunting podcast [1:29:37] Magic Hat [1:29:42] Estee Lauder [1:37:35] Growth Machine [1:42:53] Made You Think episode on Finite and Infinite Games [1:44:15] Uber [1:49:11] Airbnb [1:49:12] Tim Ferriss Podcast [2:03:25] Killing the Lion: Turning Anxiety into Excitement article [2:04:55] Made You Think episode on Amusing Ourselves to Death [2:12:58] Made You Think episode on Letters from a Stoic [2:13:05] Grand Theft Auto [2:13:28] Bookinabox [2:15:37] Books mentioned: Steve Jobs’ Biography [14:52] Tropic of Cancer [24:22] The Goal [25:53] (Nat’s Notes) (episode coming 11-28) The 50th Law [38:10] (Nat’s Notes) Principles [39:13] (Nat’s Notes) (episode coming 12-5) The Score Takes Care of Itself [49:40] (Nat’s Notes) The Sovereign Individual [51:37] (Nat’s Notes) (MYT episode) Surely You’re Joking [1:07:45] (Nat's Notes) The Way of Zen [1:18:18] (Nat’s Notes) (Neil’s Notes) (MYT episode) Emergency [1:20:25] (Nat’s Notes) (MYT episode) The E-Myth Revisited [1:41:58] (Nat’s Notes) Finite and Infinite Games [1:44:15] (Nat’s Notes) (MYT episode) Pragmatic Thinking and Learning [1:47:45] (Nat’s Notes) The Red Book [1:50:33] The Cook and the Chef on Amazon [2:15:40] People mentioned: Elon Musk Jim Cramer [3:09] Tim Urban [3:38] Albert Einstein [9:03] Peter Thiel [12:10] Jeff Bezos [13:18] Steve Jobs [14:50] Walter Isaacson [14:52] Jack Dorsey [16:27] Henry Ford [18:50] Genghis Khan [18:50] Marie Curie [18:50] John Lennon [18:50] Ayn Rand [18:50] Louis C.K. [18:50] Henry Miller [24:24] Eliyahu M. Goldratt [25:54] Ray Dalio [39:13] Galileo [44:25] Reid Hoffman [48:59] Max Levchin [49:03] Bill Walsh [49:37] Kevin Simler [1:02:44] Dr. Jordan Peterson [1:06:02] Richard Feynman [1:07:40] Tim Ferriss [1:17:22] Justin Mares [1:17:45] Sam Harris [1:32:24] The Dreyfus Brothers [1:47:47] Carl Jung [1:50:33] Nassim Nicholas Taleb [2:00:02] (Antifragile MYT episode) Seneca [2:02:39] (Letters from a Stoic MYT episode) Robert Greene [2:02:42] (Mastery MYT episode) 0:00 - Perspective challenging, introductory quote and an outline of what the discussion will be about. Also, some information on giveaways, upcoming episodes, the mailing list, and the podcast notes. 3:31 - How the Wait but Why article is outlined and some talk about challenging your existing beliefs. Some examples of challenging your beliefs, as well. 9:40 - The first section on us being constrained by existing beliefs and then, some examples of how Elon Musk thinks. 11:48 - The possible benefits of being on the Asperger or autistic spectrum in regards to life and business. Also, some thoughts on Elon’s companies, his deadlines, and the huge scale of the things that he does. 15:50 - Some discussion on how Musk may allocate and divvy up his time, and the many different projects that he has going on. 18:06 - The software versus hardware idea, how a different way of thinking is more powerful than your natural-born intelligence or talents. 20:08 - How where you’re born can have very little impact on your success, and some examples of very successful people born or raised in poor situations. 26:12 - Discussion on the strategy for designing your reality and pursuing your goals from the article (diagram here). Also, some examples of various companies operating using this system and being successful. 34:21 - How Elon uses this thinking strategy, continually adjusts it, and tests everything. 36:56 - Learning to not become attached to any of the goals and be willing to let it go if something better comes in. Also, being honest with yourself and be willing to invalidate things, instead of validating them. Some examples of doing this and lying to yourself. 40:50 - The story of Musk when he was in college, and how he thought “What would most affect the future of humanity?”. Also, how he focused mostly on expanding the list of things that were possible, instead of focusing on his wants at the time. Musk’s thoughts on engineering being preferable to science, as well. 45:06 - Elon’s first companies and how he was able to fund his next companies. 47:28 - (Tangent #1) The possible health benefits of blood transfusions from younger people. Also, some discussion on various trees of people who are either all successful or not. 50:46 - The history of PayPal, some of its original goals, and some of the feats that the company has accomplished. Also, what came next for Elon after PayPal. 58:12 - The comparison between most people’s way of thinking compared to Musk’s and the importance of always asking “Why?”. 1:02:23 - Some discussion on The Great Depression mindset and how it may be negatively affecting most of us, as well as our future generations. Rooting out these negative beliefs that are passed onto us by our peers, environments, parents, and more. 1:07:37 - The problem with learning things based on dogma, rather than on first principles. Making your way of learning and thinking more antifragile. Also, some examples of these things based on dogma. 1:13:30 - Thoughts on tribalism in political parties, life, social circles, and religion. Some discussion on blind versus conscious tribalism and universal based income, as well. 1:20:59 - Testing people on how tribal they are and challenging their core beliefs. Also, some more talk on tribalism and various issues in the world like rights, cultural differences, health care, and laws. 1:29:22 - Some examples of us not using first principles in our judgment, and some thoughts on various events that completely change your perspective on something. 1:36:20 - Some core heuristics from the Cook and the Chef article for improving your thinking and life. Also, thoughts on growing a business and how you can be the Chef instead of the Cook. “The Chef creates, while the Cook, in some form or another, copies.” 1:45:39 - The necessary need to become the cook and develop intuition before you become the chef. Also, how Musk is the chef and how this all relates to his way of thinking. 1:54:39 - How the ability to become a Chef is infinitely greater now than it was a hundred years ago. How easy it is to try things risk-free currently and the large number of things that we can now try. 1:56:58 - Explaining the three types of cooks and then, the chef. Where most people lie in regards to these four types and recognizing these types, as well. 2:02:45 - Obtaining an accurate view of reality and the benefits of an extreme honesty policy within a company. 2:04:16 - Two mental tricks to overcoming public speaking anxiety and some details on these tricks. Also, how the chef doesn’t give into rational fear and turns fear into excitement, and how the chef doesn’t get tied up in their own identity. 2:10:39 - How a misplaced identity and getting caught up in your history can affect what you allow into your want pool and your view of reality. Thinking things are a lot riskier than they are and the selection bias within stories. 2:13:21 - The final part regarding us essentially playing Grand Theft Life. Us taking much more risks and going after the largest opportunities if our life was inside of a simulation, similar to Grand Theft Auto. 2:15:18 - Wrap-up, some closing thoughts on the article, some bits on the future of the podcast, where to contact us, and information on what our newsletter offers. If you enjoyed this episode, don’t forget to subscribe at https://madeyouthinkpodcast.com The more I learn about Musk and other people who seem to have superhuman powers—whether it be Steve Jobs, Albert Einstein, Henry Ford, Genghis Khan, Marie Curie, John Lennon, Ayn Rand, or Louis C.K.—the more I’m convinced that it’s their software, not their natural-born intelligence or talents, that makes them so rare and so effective. - Tim Urban

Visit EOFire.com for complete show notes of every Podcast episode. Tucker is the Co-founder of Book In A Box, a company that turns ideas into books. He wrote three #1 NY Times Best Sellers, including I Hope They Serve Beer In Hell. His books have sold over 3 million copies, have been translated into over 30 languages, and are credited with creating the literary genre "fratire".

Tucker Max is the co-founder and CEO of Book In A Box, a company that has turned book writing and publishing into a service. His three #1 NY Times bestsellers have sold over 3 million copies worldwide, and he is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!

Tucker Max is the co-founder and CEO of Book In A Box, a company that has turned book writing and publishing into a service. His three #1 NY Times bestsellers have sold over 3 million copies worldwide, and he is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!

JT McCormick. He’s an American businessman, author and speaker. Most recently, he served as President of Technology company HeadSpring before his current role as president & CEO at Book in a Box. Famous Five: Favorite Book? – Cyrus the Great What CEO do you follow? – Jeff Bezos Favorite online tool? — Slack How many hours of sleep do you get?— 4.5 If you could let your 20-year old self, know one thing, what would it be? – It’s not about the high school diploma. It’s about the work ethic and the sacrifice you’re willing to put in to achieve greatness   Time Stamped Show Notes: 01:47 – Nathan introduces JT to the show 02:08 – It is possible to buy a bestseller from Book in a Box 02:23 – The cost will depend on many factors 02:40 – One of Nathan’s friends spent almost $250K on Book in a Box because he wanted to put out a book and increase his speaking fee 03:15 – There are many people who paid more than $250K to get a book out 03:21 – Nathan read his friend’s book and thought it was trash, but his friend’s speaking fee increased 03:33 – It’s still a positive ROI 04:02 – Book in a Box specializes in ensuring the books are filled with valuable and meaningful content 05:11 – Book in a Box has made it possible for authors to publish their book 05:27 – JT just met a professional speaker who has been in the business for 22 years, but never had a book 05:34 – He never got the time to write a book 05:41 – Book in a Box will just interview him and write the book for him 05:52 – “Your book written in your tone, your voice” 06:09 – Nathan shares how Book in a Box makes you spill the beans 06:41 – Cost is $25K which is $5K a month for five months 06:58 – The quality of the books are the same as the ones from Barnes and Noble 07:13 – Nathan got a deal from Portfolio Random House 07:37 – Book in a Box provides proposals and manuscripts for their clients to bring to publishing houses 08:00 – Book in a Box has worked with a total of 500 authors 08:31 – Book in a Box launched in 2015 09:00 – Book in a Box is one of the unicorn companies in the startup world 09:13 – “We, as Book in a Box, have no debt, no private equity, no VC money and we are extremely profitable” 09:27 – Book in a Box has changed pricing a couple of times 09:38 – When JT met Tucker and Zach, the co-founders, he was actually looking for someone to write his book 10:14 – Tucker offered JT three pricing models, $10K, $18K and $30K and JT chose the latter because he wanted a high-quality book 10:51 – JT explained how the pricing turned out to be just one pricing model which is $25K 11:33 – Total revenue since 2015 is $11.3M 12:07 – Book in a Box currently averages 25-30 books a month which has continuously grown to 50-75 a month 12:29 – Team size is 30 full-timers with over 100 freelancers 13:13 – “We’re a relationship company” 14:17 – Book in a Box treats their freelancers with respect and pays them on time 15:05 – Book in a Box helps with marketing and book sales 15:14 – Customers go to Book in a Box for one of three reasons; credibility, thought leadership or lead generation 15:48 – Book in a Box created Thought Leader Media 16:01 – Pricing starts at $15K to up to $75K yearly 16:17 – The pricing varies depending on the author needs 16:51 – Thought Leader Media just rolled out in Q1 16:58 – 35 out of 250 published books are in Thought Leader Media 17:10 – Total book sales from Book in a Box authors 18:50 – The Famous Five   3 Key Points: Those who want to have a book written, but can’t manage to start can simply utilize companies such as Book in a Box. Pricing is crucial in every business—it’s either you make it big or lose everything. Respect and an excellent work ethic are keys to success.   Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Zach is the co-founder of Book In A Box, where he helps entrepreneurs and other professionals turn their ideas into professionally published books. Sponsors: Zendesk: Build better customer relationships with Zendesk. Schedule a demo today and see for yourself! Visit Zendesk.com/fire Marriott Premier Business Card: Exclusively for business owners. Get the Marriott Rewards® Premier Business Credit Card and let your business take care of you for a change with 80,000 bonus points after you spend $3,000 on purchases in your first 3 months from account opening! Learn more at MarriottPremierBusiness.com/fire!

  My guest in this episode is Tucker Max. Tucker is the co-founder of Book In A Box, a company that turns book writing and publishing into a service. Tucker Max has written three #1 New York Times Best Sellers, which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, “fratire,” and is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time. He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He was nominated to the Time Magazine 100 Most Influential List in 2009. Interview Links: Book In A Box   If you have enjoyed our podcast, please share with friends and family Please Subscribe, Rate, and Review on Itunes so more people can find us! so more people can find us! Please Support Us by Becoming A Patron on Patreon Open Your Goldmoney Account & Get A 5% Bonus Support Our Sponsors Gelt Inc.,  is committed to providing investors with quality, cash-flowing investment opportunities and is seeking to acquire multifamily, retail, and mobile home park properties in the Western United States with an emphasis in California, Utah, Nevada, Arizona, Colorado, and Oregon. www.geltinc.com The Real Asset Investor, create value for investors looking for higher yield returns from real estate ventures domestically and also internationally and other real asset classes such as ATM's. www.therealassetinvestor.com Joint Ops Properties, have designed a system to take any beginner to an experienced deal making investor in the least amount of time, offering opportunities from basic education, coaching, bridge investing to turn-key investments in the cash flowing market of St. Louis, MO. www.jointopsproperties.com Norada Real Estate helps take the guesswork out of real estate investing.  By researching top real estate growth markets and structuring complete turnkey real estate investments, we help you succeed by minimizing risk and maximizing profitability. www.noradarealestate.com Valhalla Wealth Financial, reclaim the banking function within your own life with the premier strategies of the Wealthy. www.valhallawealth.com Audible, download any audio book for FREE when you try Audible for 30 days www.cashflowninjabook.com Thanks so much for joining me again. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post! Also, please leave an honest review for the Cashflow Ninja Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates, please follow me on twitter @mclaubscher and Instagram, @cashflowninjapodcast. Until next time! Live a life of passion and purpose on YOUR terms, M.C. Laubscher

In episode 29 of Founder To Founder, Phil connects with Zac Obront, Co-Founder at Book in a Box.Book In A Box provides book writing and publishing as a service which allows busy experts and thought leaders with important messages to share to create the book they've been fantasizing about.Phil and Zach talk about the importance of creating joy as part of the user experience and why a bias to action and learning is THE essential trait of successful entrepreneurs. This episode is brought to you by inklpay, a micropayment service that lets creators on WordPress collect 10c when a post or article is viewed. Get paid for the content you create. Visit inklpay.com to get started.

JT McCormick is an American businessman, author and speaker. He served as President of technology company HeadSpring before his current role as President & CEO at Book in a Box.   Book In A Box has created an entirely new way to write a book. Instead of sitting at a computer for a year or more, being frustrated with the process and not sure you're doing it right, they take your ideas, and put them into a book in your words, and your voice. All you have to do is talk to them on the phone, and know what you're talking about.   In his book, “I Got There”, McCormick describes the years between ages 10 and 13 as some of the most difficult in his life, dealing with sexual abuse, being homeless and in and out of juvenile detention centers without much structure before moving in with his Uncle Bobby from 13 to 15.   In this episode you'll learn: [01:10] How did JT become the CEO at Book in a Box? [03:20] How not to build a company around yourself? [04:15] How to transition an agency away from being focused on a personality to being focused on the brand as a whole? [05:50] What are the differences in marketing strategies between Book in a Box and JT's former company? [07:48] What are the bare minimums before you go out to recruit a CEO? [10:00] Why did JT fire people when he came into his new company as a CEO? [13:15] How does a founders stay invested with the success of the company when they are no longer CEO? [14:00] What were some of the financial things that JT found were wrong and he had to fix? [15:23] How did JT re-structure the team? [17:00] What did the sales process at Headspring look like? [19:05] Why is outbound strategy not the right fit for selling Book in a Box? [20:26] Where should an agency be in terms of structure and revenue before hiring an external CEO? [23:36] How did JT fix the production side of the Book in a Box? [25:10] JT's 3P Formula Links mentioned: Book in a Box JT McCormick Website   Brought to you by Experiment 27. Find us on Youtube here.   Podcast production done by BrandedPod.   If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.   Get access to our FREE Sales Courses.

Welcome to Influencers! Today, we have with us Max. For those of you who were listening last episode, there were several hints to suggest who Max is. He grew up in Lexington, Kentucky. He would pick Lose Yourself by Eminem as a song that represents his life. And as a hint, he's like the frat […]

Welcome to Influencers! Today, we have with us Max. For those of you who were listening last episode, there were several hints to suggest who Max is. He grew up in Lexington, Kentucky. He would pick Lose Yourself by Eminem as a song that represents his life. And as a hint, he’s like the frat boy David Sedaris, even though he wasn’t in a fraternity. Then, the second interview is anonymous. If you can figure out who it is before we reveal it in the following podcast, you could win a coveted invitation to the Influencer Salon.

"The opposite of play is not work. The opposite of play is depression." - Charlie Hoehn Charlie Hoehn is the Head of Author Marketing for Book In A Box and has written several best-selling books of his own: Play It Away and Recession-Proof Graduate, that offer simple solutions that help people get on with their lives.  Previously, Charlie interned with Seth Godin, Ramit Sethi and was Tim Ferriss’ Director of Special Projects, whom he helped edit and launch The 4-Hour Body. The book debuted as a bestseller — #1 New York Times, #1 Amazon, #1 Barnes & Noble. When he graduated college in the midst of the recession, Charlie Hoehn found a way to provide value, allowing him to thrive when many others suffered. His unique approach - explained in this interview - has enabled him to rub shoulders with and learn from some of the most powerful minds of our time. Charlie's own "workaholic" nature drove him to depression and serious bouts of anxiety which led him to discover the power of play and how it can help us increase happiness and reduce anxiety. This podcast is loaded with lessons from Charlie's mentors (Seth Godin, Ramit Sethi, and Tim Ferris) as well as actionable strategies for you to end the guilt you feel when you're not working, reduce stress and anxiety, and how to build more play (read: joy & happiness) into your life.

Charlie Hoehn is the Head of Thought Leader Media for Book In A Box. As an author, he is the literary equivalent of a Snickers bar. His books, Play It Away and Recession-Proof Graduate, offer simple solutions that help people get on with their lives. Charlie has spoken at the Pentagon, TEDx Santo Domingo and Carnegie Mellon, U.S. military bases, and universities throughout North America. He is the host of the Author Hour podcast — enlightening conversations about books, with the authors who wrote them. Previously, Charlie was Tim Ferriss' Director of Special Projects, whom he helped edit and launch The 4-Hour Body. The book debuted as a bestseller — #1 New York Times, #1 Amazon, #1 Barnes & Noble. Their “Land Rush” marketing campaign sold 15,000 copies in three days. Charlie was the primary point of contact for over 10,000 customers and dozens of sponsors. Join the changemaker tribe: www.theinnerchangemaker.com/tribe Show notes and links: www.theinnerchangemaker.com/podcast/131   LINKS -- Join the Legacy Driven Entrepreneurs Community (it's FREE): http://www.theinnerchangemaker.com/tribe Are you enjoying the podcast? Listen to the episode here and leave us a review: Apple: http://apple.co/1JUHcG9 Android: http://bit.ly/2nuoGpl TuneIn: http://bit.ly/2BjY0gU Breaker: http://bit.ly/2BRwOCb iHeartRadio: http://bit.ly/2BhMr9L Spotify: http://spoti.fi/2BbuWEg Want to grab my NEW audio training? Grab a FREE copy of "How To Be The Leader You Truly Are": http://www.theinnerchangemaker.com/leadership Launching a podcast? Grab my Podcast Creation Roadmap: http://www.theinnerchangemaker.com/roadmap

JT McCormick is the CEO of Book in a Box and they are completely changing how authors write and publish books but that's only a small part of the story. JT spent his childhood in the slums of Dayton, OH suffering incredible poverty, abuse and racism. JT's teenage years were spent in and out of the juvenile justice system when 18 months with his strict Uncle Bobby would redirect his life. From that moment on to to his first job scrubbing toilets, JT proved over and over again that it's not where you begin your life that matters. In this episode we discuss... Growing up in the slums of Dayton with a pimp and drug dealing Father and a Mother trying to raise him the the welfare system. The embarrassment on waiting in line for food stamps and using them at the grocery store. How his Uncle Bobby's guidance for only 18 months when he was a teenager taught him discipline, faith and getting rewarded for hard work. A high school janitor handing him his diploma. Cleaning toilets and bussing tables at his first full-time job at Po' Boys Restaurant in San Antonio. Excelling in the mortgage industry only to lose everything. Being the 13th employee at Headspring Systems only to become President growing the company to over 100 employees and 4 offices. Turning to Book in a Box to turn his life story into a book for his kids. Getting the offer to be CEO from Book in a Box Co-Founder Tucker Max. Transforming how Authors write and publish books. Helping at-risk kids by teaching them the game of life. If you read one book this year, make it this one -->> I Got There: How I Overcame Racism, Poverty, and Abuse to Achieve the American Dream by JT McCormick. Show Notes: JTMcCormick.com and BookinaBox.com JT on LinkedIn Sponsors PrintDirtCheap.com - Rockstars in printing with over 30 categories of printing products doing it FAST and doing it CHEAP. Use promo code 'gohuntlife' for $10 off of your print job or request a free sample of their work. Check out clickplacement.com to ignite your pay-per-click and search engine marketing strategies. Editing and production by: FriedoNation.com Mic used on the Go Hunt Life podcast: Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone Check out all of the podcast episodes: Go Hunt Life on iTunes

  Zach Obront is co-founder of Book in a Box, a publishing company that helps surround experts with the professional publishing team necessary to help them write, publish, and market their books. He's worked directly with hundreds of authors to professionally publish and promote their books, reaching millions of readers. He is also the co-author… The post SA077: The Importance of Transparency with Book in a Box Co-Founder Zach Obront appeared first on Nick Dinardo.

  After establishing himself as a successful author, Tucker accidently stumbled upon a winning business idea: Book In A Box, […]

Tucker Max (@TuckerMax) is here to share some serious entrepreneurial wisdom (much of it geared toward you financial advisors out there). But Tucker's knowledge, stemming from his work both as an independent writer and at Book In A Box, is applicable to anybody planning to write a book or start a business in our ever-changing world.  Tucker is a super-successful writer and one of only three people to have three nonfiction books on the New York Times Bestseller List simultaneously. One of his greatest challenges, however, was co-founding and running his game-changing company Book In A Box. Book In A Box helps busy entrepreneurs, thought leaders, and professionals get a book out of their head and into the world where it can have a real impact. Tucker will be the first to tell you that starting a company (and then deciding to fire himself from being its CEO) has changed his perspective on business for the better. Tucker's straight-up storytelling and advice cuts through all the noise out there about what it means to be successful, to market, or to write. Don't miss this opportunity to learn some critical lessons from somebody who constantly challenges himself to be better at it all.  SHOW NOTES: How Tucker deliberately changed his social circles, activities, and self to meet a woman he'd like to marry. [0:20] How Book In A Box helped a financial advisor exponentially increase his business in a very specific niche. [5:45] Whether or not you should directly pitch to your reader when you write a book. [11:24] The money and time you can save when debating hiring a writer or using Book In A Box. [15:00] How Tucker chose his financial advisor, and the role his friends played in convincing him he needed one. [16:00] The encounter with a fellow successful entrepreneur that left Tucker embarrassed, yet yielded the idea of Book In A Box. [20:45] Traditional publishing versus self-publishing, and how to choose which avenue is best for you. [26:25] The route Tucker took to publish his own books, which became NYT Nonfiction Bestsellers. [28:30] Advice about how to market a new book. [29:55] A simple explanation of Step Two in marketing your book: content marketing. [35:15] Why having a niche isn't just recommended in business today, but absolutely critical. [36:44] Why and how Tucker and Zach fired themselves as CEO and COO of Book In A Box. [41:56] How Tucker overcame his ego to make the right choice about his leadership for his business and employees. [45:45] Tucker's morning routine and how he structures his day. [47:55] Thoughts on meditation, mindfulness apps, and learning how to meditate. [50:00] How Tucker still finds time to read and why you should quit bad books. [54:00] What "being successful" looks like to Tucker now. [55:00] Whether Tucker has had mentors during his journey. [55:50] Tucker's all-time favorite novel. [57:15] The best business advice Tucker's ever received. [58:18] How the current corporate structure of businesses is going to change. [1:00:00] The one piece of advice Tucker credits for his continuing growth and success. [1:01:20] SELECTED LINKS FROM THE EPISODE Connect with Tucker: Website | Twitter | Book In A Box The Book In A Box Method: The Groundbreaking New Way to Write and Publish Your Book by Tucker Max and Zach Obront #35: Book In A Box with Tucker Max on Jon Vroman's Front Row Factor Podcast The Compound Effect by Darren Hardy Cameron Herold on Making an Impact On Your Industry, Finding Great People, and Why Meetings Don’t Actually Suck on The Elite Advisor Blueprint The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age by Melissa Gonzalez WeWork Muse Meditation  Buddha In Blue Jeans: An Extremely Short Zen Guide to Sitting Quietly and Being Buddha by Tai Sheridan The Trauma of Everyday Life by Mark Epstein 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works by Dan Harris A Confederacy of Dunces by John Kennedy Toole The War of Art by Steven Pressfield PEOPLE MENTIONED IN THE EPISODE Hal Elrod - Author of The Miracle Morning Robert Kiyosaki - Author of Rich Dad Poor Dad Jon Vroman - Founder of the Front Row Factor Cameron Herold - Founder of COO Alliance and Author of Meetings Suck John Ruhlin - Founder of The Ruhlin Group and Author of Giftology Malcolm Gladwell - Author of The Tipping Point, Blink, Outliers, and more Michael Lewis - Author of The Big Short, Boomerang, Moneyball, and more Russell Brand - Actor

Want to know how to write a best-selling book? Believe it or not, there’s a service for that now. It’s called Book In A Box, and it is a game changer for professionals who want to write a book but don’t know how—or who can’t commit the time that is typical involved. I had the pleasure of speaking with Tucker Max, the co-founder and CEO of Book In A Box, that has turned book writing and publishing into a service. Tucker himself has written three #1 New York Times Best Sellers, which have sold over three million copies worldwide. He is only the third writer (after Malcolm Gladwell and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at one time. Tucker admittedly has a colorful past, which is well documented. He says he tends to “slow play that” when he meets new people. “Not because I’m embarrassed or ashamed of anything, but it actually works the other way around for me,” he says. “Most people try and tell you how great they are. If you don’t do that but someone finds out on their own that you’ve done great things or cool things…it’s a better way.” He does say there are periods of his life when “almost everything I did was stupid…but the things people think I’m supposed to regret, I don’t regret at all—in fact I’m proud of them. I did the things that everyone did, but I have the courage and the honesty to say them out loud.” Now at the age of 40—married with a young son—Tucker has embarked on a new entrepreneurial path. He told me the story of being challenged by a successful businesswoman into figuring out the concept for Book In A Box, which literally helps people write a book without actually doing the writing itself. Their process is proving to be highly successful, with a string of best-selling book launches. Tucker even claims he was inspired by Socrates to create the process. Visit the show link to download a free copy of their own book that explains their methodology in detail.

Tucker Max, NY Times Best Selling Author and Co-founder and Chairman of Book In A Box, a company that turns ideas into books, shares the innovative process that has helped hundreds of business owners publish and promote their expertise - without writing a single sentence. Learn how publishing the right book can help you establish yourself as a leader in your marketplace, and open doors to close more deals with your best prospective customers.

Tucker Max is the co-founder and CEO of Book In A Box, a company that turns book writing and publishing into a service. Tucker has written three #1 New York Times Best Sellers, which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, “fratire,” and is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time. He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He was nominated to the Time Magazine 100 Most Influential List in 2009. He received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He currently lives in Austin, Texas, with his wife Veronica and son Bishop.

September 14, 2016 Book in a Box Tucker Max & Joan Sotkin

Tucker is the Co-founder of Book In A Box, a company that turns ideas into books. He wrote three #1 NY Times Best Sellers, including I Hope They Serve Beer In Hell. His books have sold over 3 million copies, have been translated into over 30 languages, and are credited with creating the literary genre "fratire". Sponsors: eVoice: See how eVoice can help you connect with your prospects, partners, and customers quickly and easily! eVoice is offering Fire Nation an extended, 60 day free trial – just visit eVoice.com and use promo code FIRE! HostPapa: Looking for a powerful web hosting solution and cloud-based productivity tools for your business? Use promo code FIRE to save 15% off their shared web hosting packages!

Books have the power to teach, transform, entertain, sell and spread ideas, and to build credibility and celebrity for its author. Today's guest is one of the most criticized and controversial authors in modern times and one of the most disruptive, inventive, and successful authors on the planet.Tucker Max is a three-time #1 New York Times best-selling author that has sold over 3 million books worldwide. He is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at the same time! He singlehandedly created a new genre of books called “fratire” with titles such as “I Hope They Serve Beer In Hell,” “Assholes Finish First,” and “Hilarity Ensues.”Those who have followed his path have witnessed a remarkable reinvention of his personal brand from a slinger of hilarious and misogynistic tales of debauchery to disrupting the book publishing industry and tripled his royalties to becoming the Founder and CEO of a multi-million dollar business helping people to write best-selling books, without ever typing a word. Tucker's company, Book in a Box, has created an ingenious way for people to write books fast, without ever writing a word.On our call today we discuss the process of that and discuss unique effective strategies to market your book and build your brand on the back of it. We also discuss some of the growing pains that Tucker experienced as a CEO and how he found his own executive coach who became a partner in this business from reading dozens of books by other coaches and settling on Cameron Herold, the author of Double Double and a future guest of Bacon Wrapped Business.Some Topics We Discussed Include:The Book In A Box process of turning your ideas into a bookReasonable expectations and return on investment of writing a bookUnique and effective ways to use your book as a marketing toolHow to properly target your audience before the book gets writtenBrad's unique strategy of using Amazon to gift your book to highly influential peopleThe importance of finding quality CEO/COO for your business and how Tucker did it.Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

   Tucker is the co-founder and chairman of Book In A Box, a company that has turned book writing and publishing into a service.    His three #1 NY Times bestsellers have sold over 3 million copies worldwide, and he is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time.   In the episode, we get into how Tucker wrote his first book and what his initial intentions were he started.   We touch on his current business and we discover the back story of how that launched in to the world.   It's quite entertaining and we get into so much more to do with writing, and if everyone should write. Etc…   And of course, I ask him about the legacy he wants to leave and I really LOVED his answer.   It really shows how he has matured, not only as a writer, but as a human.   As Tucker would say in his blog series, from "Asshole to CEO.   Show notes and links can be found www.theinnerchangemaker.com/podcast/081   Today's podcast is brought to you by Blinkist Let me ask you this. Do you have business books that you feel guilty that you have not finished?   How about books that you HAVE read, but you need a thorough refresher.   Well, I discovered a tool a little while ago that allows me to go through all those books that I felt so guilty for not reading and they gave me 15-20 min summaries on all the books I already read.   Sounds too good to be true?   Blinkist is an app and tool that you can have on any device you have that allows you to do just that.   So, if you happen to be in the car or in transit, but you are not in the mood for a lengthy podcast, you have an alternative.   Of course, audiobooks are great, but there are some books that you need the idea from it and you are good to go.   Remember, ladies and gentlemen, it's not about the knowledge, it's about the application of knowledge.   I emailed the team at Blinkist, very lovely folks and I worked out a great deal for you guys.   Make sure to go claim your deal at blinkist.com/jaywong   That is blinkist.com/jaywong   I have their most premium package and it's less than $100 for full access (audio and visual) for the entire year.   Stop feeling guilty for those books you haven't read, go to blinkist.com/jaywong to claim your special deal!   LINKS -- Join the Legacy Driven Entrepreneurs Community (it's FREE): http://www.theinnerchangemaker.com/tribe Are you enjoying the podcast? Listen to the episode here and leave us a review: Apple: http://apple.co/1JUHcG9 Android: http://bit.ly/2nuoGpl TuneIn: http://bit.ly/2BjY0gU Breaker: http://bit.ly/2BRwOCb iHeartRadio: http://bit.ly/2BhMr9L Spotify: http://spoti.fi/2BbuWEg Want to grab my NEW audio training? Grab a FREE copy of "How To Be The Leader You Truly Are": http://www.theinnerchangemaker.com/leadership Launching a podcast? Grab my Podcast Creation Roadmap: http://www.theinnerchangemaker.com/roadmap

Tucker is the co-founder and CEO of Book In A Box, a company that has turned book writing and publishing into a service. His three #1 NY Times bestsellers have sold over 3 million copies worldwide, and he is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference. Subscribe in ITunes Like this Podcast? Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.  Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.    

Tucker is the co-founder and CEO of Book In A Box, a company that has turned book writing and publishing into a service. His three #1 NY Times bestsellers have sold over 3 million copies worldwide, and he is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference. Subscribe in ITunes Like this Podcast? Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.  Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.    

In this episode of the Unleash Yourself podcast, Michael Carbone chats with Tucker Max about being a #1 NY Times Best Selling author, his new business Book In A Box and how to turn your idea into a book in a simpler and faster way than you ever imagined. For all the show notes and links to everything Michael mentioned in this episode, check out: michaelcarbone.ca/051 Make sure you subscribe on iTunes or Soundcloud so you never miss another episode!

We've talked about the power of a book in establishing yourself as an expert in your field, but today's guest brings an extra special dash of knowledge and humor to the topic. His name is Tucker Max, and he's a three-time New York Times best-selling author who also founded Book In A Box. On today's show Tucker explains where the idea for Book In A Box came from, why being a published author is still so powerful and impactful today as well as his team's process for helping entrepreneurs create and publish a quality book. He breaks it all down, step by step. He gives the entire Book In A Box process including how to know if your idea for your book is valid and has merit, to the importance of choosing a title and getting professional editing and graphics for your cover. We get into all of that and more on episode 171 of Youpreneur FM! Essential Learning Points From This Episode:The three questions to ask yourself before writing a book. Is it still as powerful and impactful to publish a book as it was 15 years ago? If you can write a great blog post, can you also write a book? How Book In a Box hacks the writing process - and how you can too. How to become someone others listen to. What makes a good book title? Much, much more! Important Links & Mentions From This Episode: Tucker Max's web site (http://tuckermax.com) Book In A Box (http://bookinabox.com) The Book In A Box Method (http://bookinabox.com/our-books/) Rev web site (https://www.rev.com/) (http://tuckermax.com/books/hilarity-ensues) , by Tucker Max (http://tuckermax.com/books/sloppy-seconds) , by Tucker Max (http://tuckermax.com/books/assholes-finish-first) , by Tucker Max (http://tuckermax.com/books/ihtsbih) , by Tucker Max Build the Business of You (http://chrisducker.com/launchpad) (http://www.youpreneuracademy.com) Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

Tucker Max is most well known for his book I Hope They Serve Beer In Hell, and is now leading the company Book In A Box which is focused on helping authors become self-published. Tucker knows better than anyone the pain that can come from not realizing your strengths and weaknesses and being able to truly focus on what you're good at. As he says, you can't do everything by yourself, and it's important to have the right self-awareness to be able to ask for help at the right time.   If you've enjoyed the episode, please subscribe to the Mentee podcast on iTunes and leave me a review for the show!

What if you could write a book without writing it? We’re not talking about ghost writing or word mills. This book would be your voice, your expertise, and exactly what you would have written if you had the time to sit down and write it. Think it’s too good to be true? Today’s guest, Tucker Max, has developed a process he calls , and he’s had incredible success helping busy entrepreneurs and thought leaders write books. While the name Book In A Box might sound like a gimmick, his process is far from it. Tucker also talks about: The 3 questions you should ask yourself before you write a book or create a product The exact process for writing a book without writing it Where to get your *FREE* copy of the Book In A Box method if you prefer to do-it-yourself, but want to take advantage of the process If you’ve ever wanted to write a book but didn’t know where to start, or you want to write a book without writing it to solidify your authority in your field, you don’t want to miss this episode. Key Points: At 4:00 – Tucker talks about some of the greatest thinkers we still refer to today, and how they didn’t write any of it down themselves. At 8:00 – Danny and Tucker discuss the major differences between the Book In A Box method and traditional ghostwriting. At 13:00 – Tucker explains the critical difference between thinking and writing, and what that means for people who have enough knowledge to fill a book, but might lack the time to write it themselves. At 19:00 – Tucker gives his three step process for positioning yourself and your business, so that you achieve the outcomes you want with your book. At 24:00 – Danny and Tucker discuss the stigma around writing without writing, and why that skepticism is unfounded.  

Summary: In Episode #220 Ari and Nick share a ton of useful links, as well as an interview with Linda Formichelli - author of [How to Do It All - While Only Occasionally Wanting to Poke Your Eyes Out With a Sharpie](http://www.amazon.com/How-All-Revolutionary-Meaningful-Occasionally/dp/0997346809). Linda's an effective delegator who's passionate about helping people regain control of their time. Listen in to hear Linda' top tips for time management, how to zero in on your core competency, and why you need to stop making excuses and start doing things. Time-stamped Show Notes - 09:30 - Nick and Ari have launched a [HeroX](https://herox.com/) Campaign with a prize for the best automation - 10:20 - They're also writing a book on outsourcing using [Book In A Box](http://bookinabox.com/) - 10:35 - Welcoming Linda to the show - 10:56 - Wrote the book in response to the people who were saying “don't do it all” - 11:37 - Time management and attitude management skills - 12:03 - Women have a cultural narrative directed at them telling them to slow down - 12:35 - “Don't expect your family to support you” - 13:30 - Don't set prerequisites for getting started - just do it - 14:22 - Linda outsources many aspects of her life, from taxes to blog posting to cleaning - 15:12 - “Figure out what you do best and outsource the rest' - 16:22 - You have more time than you think you do - 17:11 - Ari and Nick started Less Doing on zero dollars - 17:38 - Linda's core competency is writing - 18:50 - Linda made mistakes when she started outsourcing - 19:16 - She spent $6500 on someone who did almost nothing - 19:00 - Linda employs virtual assistants to help her - 20:12 - Start tracking your time - it's the first step to doing more - 20:50 - Analyze and optimize your schedule - 21:20 - Other people can do the things you do - 22:00 - [168 Hours](http://lauravanderkam.com/books/168-hours/) - book by Laura Vanderkam - 23:10 - Linda moved from Slavic linguistics to entrepreneurship - 23:50 - She built her first website with an HTML book she found in a phone booth - 24:45 - Linda's working on two books: about control, and about ‘doing it anyway' - 25:30 - What are the main excuses people have for not doing things? - 25:52 - _Top 3 Tips For Being More Effective_ - Come to terms with the fact that if you're middle-class, you have enough of everything - Outsource everything - Track your time and analyze your schedule - 27:15 - Find out more about Linda at [How To Do It All](http://lindaformichelli.com/) Key Points: - Figure out what you do best, and outsource the rest. - You have more time than you think you do. Analyze your schedule and find ways to make it more efficient. - Don't expect anyone to support you - get started on your own terms. Resources Mentioned: - [How To Do It All](http://lindaformichelli.com/) - Linda's book - [The Renegade Writer](http://www.therenegadewriter.com/) - Linda's blog - [How to Make Life Spectacular](http://www.bakadesuyo.com/2016/05/spectacular/) - Article from Barking Up The Wrong Tree - [Why Parents Don't Like Their Kid's Boyfriends and Girlfriends](https://www.fatherly.com/parenting-and-relationships/why-parents-dont-like-their-childrens-boyfriend-and-girlfriends/) - Article from Fatherly - [Chaos is Good for Cognition](https://www.fatherly.com/mens-health/staying-busy-is-good-for-mental-cognition/) - Article from Fatherly - [Reply Up](https://replyup.com/?ref=producthunt) - Automatically send follow-up emails - [Vidrack](http://vidrack.com/) - Embed videos from fans in your website Sponsored By: [FreshBooks](https://www.freshbooks.com/) – FreshBooks helps you simplify your accounting. Generate invoices automatically, follow up clients, and cut your accounting time to just a few minutes. Get a 30 day free trial by using the code LESSDOING at [www.freshbooks.com/lessdoing](https://www.freshbooks.com/lessdoing) Text DOLESS to 33733 to sign up for the Less Doing Newslett --- Send in a voice message: https://anchor.fm/lessdoing/message

Tucker Max is the #1 New York Times Bestselling Author of I Hope They Serve Beer In Hell and several other books. He is the CEO and co-founder of Book In A Box, a company that turns book writing and publishing into a service. Tucker was also nominated to the Time Magazine 100 Most Influential […] The post 89: How to Get Self Published Books into Book Stores with Tucker Max appeared first on TCK Publishing.

Episode #240: Interview with Tucker Max How Tucker went from failing to selling millions of books (and the real reason he wrote "I Hope They Serve Beer In Hell") Tucker shares the ultimate marketing lessons he's ever discovered that most marketers don't understand The $45 Million Dollar Blunder: One of the biggest mistakes Tucker made while he was succeeding One of the most valuable lessons that failure can teach every entrepreneur or business person The secret to telling fascinating stories that intrigue and interest your audience Why the more you make your life and business about ___ ___, the better off you, your business and everyone around you will be The dark side of building a personality brand and how to evolve beyond it How having a wife and kid has changed, invigorated and transformed Tucker's life The 4-Step Book In A Box Process: How Book In A Box can turn your knowledge into a professionally published book in just 15 hours 3 important questions you should ask yourself before you start writing your book The truth about hitting #1 and becoming a New York Times Best Selling Author and an Amazon Best Selling Author Dean and Tucker discuss when you should utilize The 90-Minute Book Process and when you should use Book In A Box How Book In A Box can help you become an instant authority and super-credible hero in your market

Episode 079: Tucker Max – Attracting Women & How To Write Your Book Tucker Max is probably the most blunt human being I’ve ever spoken to.  He will literally tell you exactly what he thinks at all times.  I can appreciate his fearlessness when it comes to being transparent and open.  This conversation/interview was one of the most challenging ones I’ve done throughout the entire podcast.  With that said, I really enjoyed having the opportunity to speak with Tucker.  I’ve read his books and think he’s incredibly talented.  It’s been very interesting to see the growth in him as a person over the last 10 years. Tucker has written three #1 New York Times Best Sellers, which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, "fratire," and is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time. He received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He currently is the CEO of “Book In a Box,” A company that helps you “Get your book out of your head.”  They help people get their books written without having to type a word or deal with a publisher. Tucker lives in Austin, Texas, with his wife Veronica and son Bishop. Episode 079: Tucker Max – Attracting Women & How To Write Your Book Subscribe on iTunes  or Stitcher Radio “Our mission is unlocking the world’s wisdom.” The Learning Leader Show Some Questions I Ask: What are the common characteristics of high achievers? Why did you write “Mate?” What was the process like to create that book alongside Dr. Geoffrey Miller? Discuss the importance of leaping outside your comfort zone… What specifically do women find attractive in a guy? How can we all improve our verbal intelligence and be like President Bill Clinton? What made you start “Book In A Box?” What are some of the key life lessons you’ve learned from your experiences? How do you define a “Learning Leader?” In This Episode, You Will Learn: Why a lot of the advice around being successful is stupid The process & importance for partnering with the right person when creating a business The importance of having great fundamentals first What are the best places to meet women? Why is a bar the absolute worst place to meet a woman? Transitioning and growing up 2 big characteristics in a person: Your character and “Is this person just awesome?” Having horizontal and vertical long term goals Being willing and able to adapt on a daily basis “Being an entrepreneur… You have to think in different ways.  You have to start with great fundamentals.” Continue Learning: Go To Tucker’s website: TuckerMax.me Read Tucker’s Books: Tucker Max - Amazon.com Go To Tucker’s company website: BookInABox.com See why over 345,000 people follow Tucker on Twitter: @TuckerMax You may also like these episodes: Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks Episode 034: Jimmy Hatch – Shot While Searching For Bowe Bergdahl And Sky Diving With Gabby Giffords Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts Did you enjoy the podcast? This was a jam packed episode full of great content.  Tucker Max is a unique leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this?  Send them to The Learning Leader Show! Episode edited by the great J Scott Donnell Bio From TuckerMax.me    Tucker Max has written three #1 New York Times Best Sellers, which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, "fratire," and is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time. He received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He currently is the CEO of “Book In a Box,” A company that helps you “Get your book out of your head.”  They help people get their books written without having to type a word or deal with a publisher. Tucker lives in Austin, Texas, with his wife Veronica and son Bishop.

Tucker Max is an author who pioneered the genre known as “fratire,” an irreverent,  tongue in cheek description of his testosterone and beer fueled exploits that gained a decent following about a decade ago. Now CEO of Bookinabox.com, his life appears to have taken on a decidedly different tack as he stands head to head with Joe in the MMA octagon. By his own admission, he’s only achieved modest success in the ring, but what he has learned is priceless. In the ring, as in life, there is no such thing as “losing.” There is only winning and learning.Lessons:    1.    There’s no reason to worry about losing. There’s only winning or learning.    2.    Great mentors shorten the learning curve and speed the way to mastery. Take the effort to find one.    3.    If you want something, make sure you have something to offer first.

Multiple best Selling author and Founder of Book In A Box shares his advice on what it takes to write and sell millions of books.

The difference between being mission oriented and income oriented with co-founder of Book In A Box, Zach Obront (@ZachObront). If you have read the 4-hour Work Week, or have become familiar with the term "passive" income than you're going to love today's episode. In this episode, Zach Obront shares his story about how he moved from his multiple "income oriented" businesses to "mission oriented" and his current business, Book In A Box. Zach tells some emotional success stories about how their business is allowing anyone to write a book, even if they are not a writer. One of the unique outcomes of their business has been helping some incredible people share their story with the world, who would have otherwise not been able to do so. Those stories alone are worth listening too. What you will learn in this episode of The Happiness of Pursuit Podcast: - How taking action will help you find a passion - The being mission-oriented leads to greater success than an income-oriented focus - How anyone is capable of writing their own book - BONUS: Download a copy of Zach's book - "The Book In A Box Method" (www.douglasjfoley.com/bookinabox) For full show notes visit www.douglasjfoley.com/16

Zach Obront is the co-founder of Book In A Box, a new type of publishing company focused on allowing busy experts with important messages to share to create their book without the usual barriers. Prior to Book In A Box, he ran Lioncrest Publishing and BookPop Book Marketing. As an expert in the changing publishing industry, he's spoken to crowds at Harvard, Yale, Google, and Adobe, and has worked directly with hundreds of authors to professionally publish and promote their books, reaching hundreds of thousands of readers in the process. Zach currently lives in Austin, TX, where he enjoys playing volleyball and eating the world's best barbecue.

Zach Obront is the co-founder of Book In A Box, a new type of publishing company focused on allowing busy experts with important messages to share to create their book without the usual barriers. Prior to Book In A Box, he ran Lioncrest Publishing and BookPop Book Marketing. As an expert in the changing publishing industry, he's spoken to crowds at Harvard, Yale, Google, and Adobe, and has worked directly with hundreds of authors to professionally publish and promote their books, reaching hundreds of thousands of readers in the process. Zach currently lives in Austin, TX, where he enjoys playing volleyball and eating the world's best barbecue.

“All life really boils down to, for humans, are the relationships with the people you love and the things you do that matter to other people.”Tucker MaxThis week I'm going out on a limb.When the opportunity arose to sit down with Tucker Max, I admit to a little discomfort and trepidation. On the one, hand, I was genuinely honored he was interested in doing the show. On the other hand, I wasn't convinced he was the right fit for what I do.To be sure, Tucker Max is a high performing super-achiever. He is incredibly bright. He is insanely accomplished. And he has millions of fans the world over. Nominated to TIME magazine's “100 Most Influential List” of 2009, Tucker's first book I Hope They Serve Beer in Hell* was a #1 New York Times Bestseller, spent 5 years on the list and ultimately sold over 2 million copies. He followed it up with two more books, both of which were also New York Times Bestsellers. Perhaps most impressive? Tucker is one of only three writers — along with Malcolm Gladwell and Michael Lewis — to ever have three books on the New York Times Non-Fiction Bestseller List at the same time.Tucker Max is a publishing juggernaut.Irrespective of whatever opinion you may hold about the content of those books, you cannot deny that is a towering achievement.However, it's these very books, the fratire genre he singlehandedly birthed, and Tucker’s very public persona as America’s foremost bro — well known for his healthy ego, brash opinions and candid chronicling of his outlandish partying exploits – that gave me considered pause.Do I really want to talk to a guy who wrote a book called Assholes Finish First?* It’s just not my scene. It's not what I’m about. I don’t support those ideas. I'm not interested in that guy. It’s not me.But what is interesting, and why I ultimately decided to go forward with this interview, is that's not Tucker either. At least not any more.The Tucker Max of today is not the same hard drinking, hard partying, womanizing Tucker Max that made him famous and rich.In the wake of his staggering success, Tucker woke up to realize that all the material benefits he worked so hard to attain just weren't quite all they were cracked up to be. None of it made him happy.So what then? Ego must submit to introspection. Entering a period of honest self-reflection, Tucker took inventory of his life. He underwent psychological analysis. He asked himself the hard questions. What is truly important?In a word, Tucker Max grew up.Emerging from that former guy far more self-actualized, Tucker is telling a new story. Retired from fratire writing and the partying lifestyle, Tucker is now happily married (yes, monogamous) with Bishop, his newborn son. Today he is an angel investor and start up entrepreneur with a successful and exciting new venture designed to democratize publishing called Book In A Box. He co-founded and co-hosts The Mating Grounds, a popular podcast designed to help men have successful relationships with women. And September marks the release of his new book See acast.com/privacy for privacy and opt-out information.

# Episode 152 **Summary:** In Episode #152 Ari defies surgical packing, general anesthesia, and conventional medical wisdom to conduct an interview with Tucker Max, creator of [Book in a Box](http://bookinabox.com/) and author of the New York Times Best Seller, _[I Hope They Serve Beer in Hell](http://amzn.to/1PqCW9L)_. As the conversation unfolds, Ari and Tucker about everything from writing and entrepreneurship to fatherhood and married life. This episode not only features Tucker's _Top 3 Tips to be More Effective _but a special _Top 3 Tips _from Ari as well! **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe's most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. **Time Stamped Show Notes:** - 19:41 – Introduction of Tucker Max, CEO of _Book in a Box_ and a 3X - NY Times Best-Selling Author - 20:17 – What [Book in a Box](http://bookinabox.com/) IS and how it came to be - 23:21 – The service is NOT ghostwriting; ghostwriters tend to be very expensive - 23:55 – There are a number of brilliant people in the world with plenty to share but there are social or structural barriers that keep them from sharing - 24:17 – Writing is a very distinct cognitive process and a very distinct skill that is totally separate from creating a book - 24:50 – The New Yorker is a great example of wonderful writers with nothing to say - 25:17 – The writing industry is incredibly elitist and it doesn't have to be - 26:28 – Tucker starts the Book In a Box development process by clearly defining the author's goal - 27:37 – Most people start a book without a goal in mind, that's the wrong way to go about it. Identify your ultimate goal first THEN start writing - 28:22 – The second step in the development process is to define the target audience - 28:30 – The third and final step is to identify what the book is about - 29:43 – Books occupy a strange place in our cultural hierarchy - 30:34 – Most people want books for ego, status, etc. - 32:43 – Tucker's real (original) goal with becoming an author - 35:03 – [TuckerMax.com](http://www.tuckermax.com/) - 35:52 – Tucker always wanted to sell books, not win the Nobel for Literature - 37:15 – For Tucker, there were some deep familial psychological issues that drove him to success: “If I become successful, my parents have to pay attention” - 37:58 – If you don't identify what your _main motivation _is, you're going to make a lot of weird decisions that won't create the results you want - 39:29 – The two definitions of good writing: Obtuse v Compelling - 40:57 – In the literary community, good writing means fancy, difficult to understand and intentionally obtuse (AKA no commercial success) - 41:20 – The best definition of “good writing” is work that engages people and helps them to achieve what they set out to accomplish - 43:42 – The best marketing you can do (for your or your business) is writing a great book - 44:20 – Right now, discovery is a fundamentally broken process for books - 46:04 – People tell other people things – offer suggestions, give advice, make recommendations – because it will reflect positively upon them - 47:19 – Transitioning from “fratire” to married life - 48:44 – As a man you have way more time to “figure it out” biologically speaking - 52:47 – Tucker defines what makes him a “good” father --- Send in a voice message: https://anchor.fm/lessdoing/message

My today's guest is Tucker Max. His first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, spent five years on the list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He has also been credited with being the originator and leader of a new literary genre, “fratire,” is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the NY Times Nonfiction Best Seller List at one time, and was nominated to the Time Magazine 100 Most Influential List in 2009. He currently lives in Austin, Texas. Interview Highlights There is 1 way to know if your writing us good and that's if people who don't know you and don't care about you read it and recommend it to their friends. Quality is not measured by how beautiful your sentence is. The quality of your writing is measured by how may people take value from it. There is no such thing as a strategy that works all the time. If you're an author and you think that selling a lot of books will change your life and will solve all your problems and make everything better and complete you as a person - it won't. All that money does is make you a bigger version of whatever you were before. Useful links Book in a Box Book in a Box book (coming soon)