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Michael Russo spent 20 years as a chef working 80-hour weeks, sometimes 100. He walked away at 40 with no farming experience, no degree, and no business background. First real growing season: $2,100 in his best week ($600 restaurant, $1,500 farmer's market). Even off weeks with groundhog damage, he pushed $1,000. He spent $30,000 on equipment in year one...all cash from his previous career, no debt. Watch the video on our YouTube Channel! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
Michael Russo spent 20 years as a chef working 80-hour weeks, sometimes 100. He walked away at 40 with no farming experience, no degree, and no business background. First real growing season: $2,100 in his best week ($600 restaurant, $1,500 farmer's market). Even off weeks with groundhog damage, he pushed $1,000. He spent $30,000 on equipment in year one...all cash from his previous career, no debt. Watch the video on our YouTube Channel! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
Dan Barreiro opens the show with his reaction to the epic Knicks comeback in Game 4 before Michael Russo joins from North Carolina where he is on-site for Stanley Cup Final Game 5. See omnystudio.com/listener for privacy information.
Dan Barreiro opens the show with his reaction to the epic Knicks comeback in Game 4 before Michael Russo joins from North Carolina where he is on-site for Stanley Cup Final Game 5. See omnystudio.com/listener for privacy information.
Dan Barreiro is joined by Michael Russo on the road for the Stanley Cup Final. Dan and Russo discuss the series but also the news that the Wild are expected to make a play for star center Dylan Larkin who wants out of Detroit. See omnystudio.com/listener for privacy information.
Dan Barreiro is joined by Michael Russo on the road for the Stanley Cup Final. Dan and Russo discuss the series but also the news that the Wild are expected to make a play for star center Dylan Larkin who wants out of Detroit. See omnystudio.com/listener for privacy information.
Dan Barreiro opens the show discussing the aggressiveness of both the Wolves and Wild management and why fans should feel good about that. Michael Russo joins in-studio for his exit interview on the Wild season and the offseason to come. See omnystudio.com/listener for privacy information.
Dan Barreiro opens the show discussing the aggressiveness of both the Wolves and Wild management and why fans should feel good about that. Michael Russo joins in-studio for his exit interview on the Wild season and the offseason to come. See omnystudio.com/listener for privacy information.
What if the biggest mistake in your business model is having a fixed address?Most operators spend their careers fighting for foot traffic. Michael Russo went the other direction. As the Chief Growth Officer of Wild Bill's, he bought a veteran-founded craft soda brand and scaled it into a 60-wagon franchise popping up at over 500 events a year nationwide.In this conversation, we get into why going where your customers already are is more scalable than trying to attract them, how to fail with discipline instead of just failing fast, and why direct customer conversations will teach you more than any analytics dashboard.If you're rethinking your revenue model or looking for a smarter path to scale, this one is worth your time.To learn more about Wild Bill's and their franchise opportunities, visit drinkwildbills.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com
Michael Russo checks in from Denver to talk all things Wild. Nordo highlights some parallels between Wolves/Spurs & Wild/Avs.
Michael Russo checks in from Denver to talk all things Wild. Nordo highlights some parallels between Wolves/Spurs & Wild/Avs.See omnystudio.com/listener for privacy information.
Michael Russo joins from Denver where the Wild are playing for their season tonight against the Avs. Pat Kessler makes his weekly appearance for the usual Kessy nonsense and a political roundup. See omnystudio.com/listener for privacy information.
Michael Russo joins from Denver where the Wild are playing for their season tonight against the Avs. Pat Kessler makes his weekly appearance for the usual Kessy nonsense and a political roundup.
Michael Russo joins from Denver where the Wild are playing for their season tonight against the Avs. Pat Kessler makes his weekly appearance for the usual Kessy nonsense and a political roundup. See omnystudio.com/listener for privacy information.
Michael Russo spent 20 years as a chef — 80-hour weeks, sometimes 100. Seven weddings in a single day. Then he looked at the executive chefs above him: seventies, still working 100-hour weeks, miserable. He walked away at 40 with no farming experience, no degree, and no business background. First real growing season: $2,100 in his best week ($600 restaurant, $1,500 farmer's market). Even off weeks with groundhog damage, he pushed $1,000. Click here to learn more about Chef Mikey and Chef's Harvest. Click here to watch the full episode on our YouTube Channel. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
Dan is joined by Michael Russo to preview Wild/Avs Game 4 and what went well for the Wild in Game 3 before Dan and Gaardsy discuss a bizarre postponement for the Frost and more Wolves/Spurs. See omnystudio.com/listener for privacy information.
Dan is joined by Michael Russo to preview Wild/Avs Game 4 and what went well for the Wild in Game 3 before Dan and Gaardsy discuss a bizarre postponement for the Frost and more Wolves/Spurs.
Dan is joined by Michael Russo to preview Wild/Avs Game 4 and what went well for the Wild in Game 3 before Dan and Gaardsy discuss a bizarre postponement for the Frost and more Wolves/Spurs. See omnystudio.com/listener for privacy information.
It's all Wild in the final hour of the show as Michael Russo and Kevin Falness join Nordo to discuss all things Wild/Avs.
It's all Wild in the final hour of the show as Michael Russo and Kevin Falness join Nordo to discuss all things Wild/Avs.See omnystudio.com/listener for privacy information.
Michael Russo joins Dan to talk about the goalie issues the Wild are having and what needs to change to get back in the Avs series before Pat Kessler makes his weekly appearance (with an Ode to a Dead Guy Ted Turner).See omnystudio.com/listener for privacy information.
Michael Russo joins Dan to talk about the goalie issues the Wild are having and what needs to change to get back in the Avs series before Pat Kessler makes his weekly appearance (with an Ode to a Dead Guy Ted Turner).
Michael Russo joins Dan to talk about the goalie issues the Wild are having and what needs to change to get back in the Avs series before Pat Kessler makes his weekly appearance (with an Ode to a Dead Guy Ted Turner).See omnystudio.com/listener for privacy information.
Dan Barreiro opens the show discussing the news and the risk of Anthony Edwards reportedly making his (quick) return from injury for Game 1 against the Spurs before Michael Russo joins with his recap of the Wild's loss to the Avs on Sunday night and the injury update for Minnesota.
Dan Barreiro opens the show discussing the news and the risk of Anthony Edwards reportedly making his (quick) return from injury for Game 1 against the Spurs before Michael Russo joins with his recap of the Wild's loss to the Avs on Sunday night and the injury update for Minnesota. See omnystudio.com/listener for privacy information.
Dan Barreiro opens the show discussing the news and the risk of Anthony Edwards reportedly making his (quick) return from injury for Game 1 against the Spurs before Michael Russo joins with his recap of the Wild's loss to the Avs on Sunday night and the injury update for Minnesota. See omnystudio.com/listener for privacy information.
Dan is joined by Axios Twin Cities reporter Nick Halter to discuss his scoop that Minneapolis Mayor Jacob Frey prefers the City Center site for a new Wolves arena (an idea Halter had himself just over a year ago!) before Michael Russo joins from Grand Casino Arena to preview Wild/Stars Game 6.
Dan is joined by Axios Twin Cities reporter Nick Halter to discuss his scoop that Minneapolis Mayor Jacob Frey prefers the City Center site for a new Wolves arena (an idea Halter had himself just over a year ago!) before Michael Russo joins from Grand Casino Arena to preview Wild/Stars Game 6. See omnystudio.com/listener for privacy information.
Dan is joined by Axios Twin Cities reporter Nick Halter to discuss his scoop that Minneapolis Mayor Jacob Frey prefers the City Center site for a new Wolves arena (an idea Halter had himself just over a year ago!) before Michael Russo joins from Grand Casino Arena to preview Wild/Stars Game 6. See omnystudio.com/listener for privacy information.
Michael Russo from The Athletic joins for a recap of the Wild's necessary win over Dallas on Saturday and how he sees the series from here with the Wild reportedly getting healthier for Game 5. Dan also has some thoughts on the aftermath of the White House Correspondents Dinner and more Wolves talk to wrap up the show. See omnystudio.com/listener for privacy information.
Michael Russo from The Athletic joins for a recap of the Wild's necessary win over Dallas on Saturday and how he sees the series from here with the Wild reportedly getting healthier for Game 5. Dan also has some thoughts on the aftermath of the White House Correspondents Dinner and more Wolves talk to wrap up the show.
Michael Russo from The Athletic joins for a recap of the Wild's necessary win over Dallas on Saturday and how he sees the series from here with the Wild reportedly getting healthier for Game 5. Dan also has some thoughts on the aftermath of the White House Correspondents Dinner and more Wolves talk to wrap up the show. See omnystudio.com/listener for privacy information.
Michael Russo joins for a final preview of Wild/Stars Game 3 and his impressions of the first two games of the series. See omnystudio.com/listener for privacy information.
Michael Russo joins for a final preview of Wild/Stars Game 3 and his impressions of the first two games of the series.
Michael Russo joins for a final preview of Wild/Stars Game 3 and his impressions of the first two games of the series. See omnystudio.com/listener for privacy information.
Nick Kypreos, Justin Bourne and Sam McKee react to recent reporting around the Toronto Maple Leafs' GM search, with Scott White, Ryan Martin, Evan Gold and John Chayka emerging as the finalists for the job. They discuss Mike Gillis' omission from the list of finalists, when a decision will be made, and Shane Doan's interview in Vancouver. Then, they look back on last night's playoff action, including Tampa's overtime win over Montreal to even the series, Brandon Hagel's Gordie Howe hat trick, and Scott Sabourin's late penalty. Later, Wild columnist with the Athletic, Michael Russo (32:45), stops by to tee up Game 3 between Minnesota and the Dallas Stars, as well as to share some insight on the Leafs, Canucks and Predators' GM searches. The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates.
during the 1st intermission of Game #1 at Dallas
Michael Russo joins with the latest news out of Wild practice as they continue final preparations for the massive series coming up against Dallas.
Michael Russo joins with the latest news out of Wild practice as they continue final preparations for the massive series coming up against Dallas. See omnystudio.com/listener for privacy information.
Michael Russo joins with the latest news out of Wild practice as they continue final preparations for the massive series coming up against Dallas. See omnystudio.com/listener for privacy information.
Michael Russo joins from Dallas to preview the huge Wild/Stars game tonight before Dan and Gaardsy discuss some streaming issues as it relates to watching live sports. Dan wraps up the show recapping the Twins sweep and with some more All The President's Men talk. See omnystudio.com/listener for privacy information.
Michael Russo joins from Dallas to preview the huge Wild/Stars game tonight before Dan and Gaardsy discuss some streaming issues as it relates to watching live sports. Dan wraps up the show recapping the Twins sweep and with some more All The President's Men talk.
Michael Russo joins from Dallas to preview the huge Wild/Stars game tonight before Dan and Gaardsy discuss some streaming issues as it relates to watching live sports. Dan wraps up the show recapping the Twins sweep and with some more All The President's Men talk. See omnystudio.com/listener for privacy information.
In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Howard Kelly, Director of Marketing at S&S Cycle — a Wisconsin-based manufacturer that has been making Harley-Davidson motorcycles faster, louder, and more powerful since 1958. If you’ve ever wondered what it looks like to build a brand so strong that customers tattoo your logo on their bodies, this is the episode for you. S&S Cycle doesn’t market to motorcycle riders. They market to Harley riders. And not just any Harley riders — they market to six distinct groups of loyalists defined by the engine era their bike was built around, from knuckleheads and panheads to the latest M-Series. That’s a niche within a niche within a niche, supported by a 550-page catalog, over 5,000 SKUs, and a marketing team of four people based in a town of 650 in rural Wisconsin. Jaci, Michael, and Howard dig into what it actually takes to market across six different customer segments without losing your brand voice — and how S&S uses seasonal patterns, event strategy, and a deliberate split between dealer-facing and consumer-facing communication to reach the right people at the right time. Howard also shares the story behind the Independence Tour, a traveling display of six custom-built motorcycles — one per engine era — that gives every segment of the S&S audience something to connect with at major events across the country. There’s also a great conversation about the unexpected power of bringing back a printed catalog in the age of digital everything — and why mom-and-pop motorcycle shops across the country called to say thank you. They get into the S&S relationship with Harley-Davidson, the rigorous testing process behind every product release, and what it means to be a fourth-generation family business still operating from the original farmhouse property where it all started. But the moment that says everything about what S&S has built? Customers don’t just buy their parts. They buy S&S patches to sew on their jackets, sell out S&S hoodies at Daytona Bike Week, travel from Singapore to ask Howard a question in person at a show in Japan, and submit daily tattoo entries in an ongoing brand contest. That’s not a marketing campaign. That’s a brand that means something. Howard Kelly is the Director of Marketing at S&S Cycle, a manufacturer of high-performance V-twin engines, parts, and accessories headquartered in Viola, Wisconsin. Howard is also a former motorcycle magazine editor and author. Learn more at sscycle.com.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Judd and Aj discuss some of Bill Guerin's quotes from Michael Russo and Joe Smith's latest article in The Athletic regarding the team's recent stretch of play and whether he's concerned, what he feels is wrong, and more. What do you make of those comments? Thoughts on the lack of productions of the club's top stars, and more!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.