Podcasts about restaurant marketing

Dan Simons had the systems. He had the corporate restaurant training. He had the operational discipline. And his first independent restaurant still failed in 14 months.That failure became the foundation for Founding Farmers.In this episode, Dan breaks down the third question every operator has to answer: can this business actually survive?We talk about why good food, good service, and even good systems are not enough if the concept is misaligned with the market, the business is undercapitalized, or the ownership structure is built for short-term pressure instead of long-term durability.Dan explains how Founding Farmers was built around alignment between farmers, investors, employees, guests, and leadership, and why that alignment matters more than most operators realize. We also get into product-market fit, capital, team retention, sustainability, AI visibility, PR, and what it really takes to build a restaurant that is still here tomorrow.This is the episode for operators trying to make it through the early years and build something durable.To go deeper, download the free 2026 Restaurant Playbook at joshkopel.com/square_________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com 

Do you have a plan to leverage your online presence and social media to build your most important asset...YOUR DATABASE --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

What if the biggest risk in scaling your restaurant isn't the market, but the people you trust to grow it?Peter Wright has spent decades inside brands like Starbucks, Panera, and now Jollibee, building systems that scale through people. But what he's learned is simple: most operators focus on experience and capital, while the best brands optimize for something far less obvious.In this conversation, we get into how to identify franchise partners who will actually protect and grow your brand, why humility beats track record, and how values move from posters on a wall to decisions on the floor.If you're thinking about scaling through people, this is the filter you didn't know you needed.To learn more about Jollibee Group North America and their expanding franchise program, visit jollibeefoods.com._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Celebrity can create trial. It cannot create loyalty.Josh Halpern helped take Big Chicken from 2 units to nearly 50, but in this conversation he is clear about the trap behind celebrity-backed restaurant brands: people may come once because of the name, but they only return if the operations, service, product, and guest experience hold up.In this episode, Josh breaks down the second question every operator has to answer: does the market already have a reason to choose this?We talk about the difference between the shopper and the consumer, why operators confuse attention with demand, and how to build a restaurant around real guest occasions instead of wishful thinking. Josh also shares how Big Chicken thinks about LTOs, frequency, loyalty, craveability, value engineering, and the three moments that matter most in the guest journey: desire, decide, and delight.This is the episode for operators who want to stop chasing generic traffic and start owning a specific role in their guests' lives.To go deeper, download the free 2026 Restaurant Playbook at joshkopel.com/square_________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Your community is where you should be building massive, long lasting relationships, and that will never happen with you standing in your dining room. --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

What if the fastest way to stand out in a crowded market is to say no to the one thing everyone expects?Jenn Saesue and Chat Suansilphong didn't just open another Thai restaurant, they rejected the playbook entirely. No pad thai. No bloated menu. Just a clear point of view and the conviction to back it up.In this episode, we get into how complementary skill sets—not identical ones—became their competitive edge, why hiring experts early (especially around money) gave them control instead of costing it, and how they used data like a weapon to run smarter, not harder.If you're tired of playing it safe and blending in, this is the conversation that will challenge how you build, hire, and position your brand.To learn more about Fish Cheeks and Bangkok Supper Club, visit fishcheeksnyc.com and bangkoksupperclubnyc.com._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Most restaurant brands think their problem is sales. Scott Snyder thought he was walking into a franchise sales problem at Badass Coffee of Hawaii. What he found was much bigger: a brand with enormous recall, loyal memories, and a great product, but almost none of the infrastructure required to grow.In this episode, Scott breaks down the first question every operator has to answer before opening or expanding: will anyone remember this?He explains why a restaurant needs more than good food, good coffee, or a clever name. It needs a unique, ownable truth that guests can feel, repeat, and share. From there, the business has to support that promise through product, systems, training, technology, franchisee trust, and a guest experience that delivers consistently.We talk about brand memory, social storytelling, local content, merchandise, franchisee buy-in, and why being memorable is not the same thing as being ready to grow.This is the episode for anyone trying to build a concept that does not disappear into the noise.To go deeper, download the free 2026 Restaurant Playbook at joshkopel.com/square_________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

The best asset you can build is your customer database and the #1 place to build it is inside your restaurant.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

What if the very thing you're afraid to remove is what's holding your restaurant back?Amanda Maneesilasan didn't plan to take over her family's restaurant. But when she did, she made a decision most operators avoid. She eliminated the familiar, stripped out the shortcuts, and rebuilt the menu around real, uncompromising Thai flavors. It cost her customers, consistency, and nearly her confidence.In this conversation, we get into what it takes to earn respect when you inherit leadership, how to navigate the financial and emotional pressure of a full menu overhaul, and why cooking for yourself—not the market—is often the only path to standing out.This is for operators who know they're capable of more, but aren't sure the risk is worth it.To learn more about her work and experience her take on authentic Thai cuisine, visit chaokrungthai.com and banbanburger.com._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Stop renting your customers attention, and start leveraging your marketing to build a database and drive ACTUAL sales. --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

What if the biggest mistake in your business model is having a fixed address?Most operators spend their careers fighting for foot traffic. Michael Russo went the other direction. As the Chief Growth Officer of Wild Bill's, he bought a veteran-founded craft soda brand and scaled it into a 60-wagon franchise popping up at over 500 events a year nationwide.In this conversation, we get into why going where your customers already are is more scalable than trying to attract them, how to fail with discipline instead of just failing fast, and why direct customer conversations will teach you more than any analytics dashboard.If you're rethinking your revenue model or looking for a smarter path to scale, this one is worth your time.To learn more about Wild Bill's and their franchise opportunities, visit drinkwildbills.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if your biggest problem isn't awareness—it's that people try your food and don't come back?Koji Kanematsu set out to bring onigiri to the American mainstream, convinced the market just needed to be introduced to something new. But for five years, his business sat at break-even: good enough to survive, not good enough to grow.In this conversation, Koji shares how a single shift in product design unlocked demand, why blaming the market can stall your growth, and how small, iterative changes beat big, expensive bets.If you're stuck wondering why traffic doesn't translate into loyalty, this one will challenge how you think about your menu.To learn more about his work, visit onigilly.com_________________________________________________________Today's episode is also brought to you by Table 22. Build predictable revenue outside your four walls with subscriptions, memberships, and product drops. Table 22 helps you design it and shows you the numbers before you commit. Try it free at table22.com. Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the real advantage isn't better strategy… it's faster action?Matt Jozwiak, founder of Rethink Food, built a movement by rejecting perfection and embracing momentum. From washing dishes to working in the world's best kitchens, Matt shares how a bias toward action—not credentials—became his edge.In this conversation, we get into why failure is the fastest teacher you'll ever have, how telling a simple story unlocked millions in funding, and the operational shift that turned struggling restaurants into partners in solving food insecurity.This episode is a masterclass in execution, iteration, and building something that actually works, especially when the industry needs it most.To learn more about Rethink Food and their work paying independent restaurants to feed people in need, visit rethinkfood.org._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

You can't just be a sign in your community, you must be active.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

What if the difference between a good restaurant and a great one came down to what happens in the 20 minutes before service?Ti Martin, co-proprietor of Commander's Palace, has spent her life inside one of the most enduring restaurants in the country, and she's obsessed with the details most operators overlook.In this conversation, we get into the daily disciplines that shape her team, why curiosity at the table drives better outcomes, and how consistent training transforms service into something deeply personal.If you're looking to create consistency, connection, and culture at scale, this conversation is for you.To learn more about Commander's Palace and their approach to hospitality, visit commanderspalace.com._________________________________________________________Today's episode is also brought to you by Table 22. Build predictable revenue outside your four walls with subscriptions, memberships, and product drops. Table 22 helps you design it and shows you the numbers before you commit. Try it free at table22.com. Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if most restaurants fail because no one's really watching what matters?Maycoll came up peeling potatoes in Michelin-starred kitchens, learning the craft from the ground up. Over time, that experience evolved into something deeper: a clear understanding of what actually keeps a restaurant alive.In this conversation, we get into the leap from operator to owner, why “luck” is just a story people tell to avoid the truth, and how he built systems that let him scale globally without being trapped in the kitchen.If you're still running your restaurant without a clear pulse, this conversation will force a reset.To learn more about Cuna, visit cuna.nyc._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

You must learn to dominate your in-store marketing, it's the #1 opportunity to get your own customers' attention --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

What if the real reason your product isn't scaling isn't marketing, but the fact that it's just not good enough?Ben Van Leeuwen built his business around a simple idea: if you make something truly exceptional, people come back and they tell others. In this conversation, we get into why supply chain is the most overlooked driver of margin, how “affordable luxury” creates reach without dilution, and why word-of-mouth still outperforms most paid growth.If you're building in a crowded market, this is about raising the bar, and keeping it there.To learn more about Van Leeuwen Ice Cream and explore their products, visit vanleeuwenicecream.com._________________________________________________________Today's episode is also brought to you by Table 22. Build predictable revenue outside your four walls with subscriptions, memberships, and product drops. Table 22 helps you design it and shows you the numbers before you commit. Try it free at table22.com. Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the real reason your restaurant isn't growing… is because you're doing too much?Chris Schultz has built a career scaling cult brands without stripping away what made them special. Now, in his second appearance on the show—this time as CEO of Velvet Taco—he's doubling down on a contrarian idea: most operators aren't missing opportunities, they're drowning in them.In this conversation, we get into why great leaders grow through subtraction, how to identify the signals your team is giving you, and why saying no is the real unlock for growth.If you're chasing every new idea and still not seeing results, this episode will show you what to cut before it's too late.To learn more about Velvet Taco and their approach to building a cult brand at scale, visit velvettaco.com and if you enjoyed this conversation, you could also listen to Chris's previous appearance on the show on Spotify and Apple Podcasts. _________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

You're doing A in sales currently, and you want to do D...what's your plan to get there? --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

Warren Rustand is the most successful human I know. Warren is a basketball hall of famer, he's served US presidents, been the CEO of 10 companies and mentor to countless CEO's and, candidly, he's been an amazing father, husband and friend. Today, Warren will give you the tactics, tools and strategies he's used to live the life of his dreams.For more on Warren or to buy his book visit https://warrenrustand.com_________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the most valuable seats in your restaurant aren't in your dining room, but in your database?Samuel Bernstein has spent the last five years proving that loyalty isn't a punch card. It's a revenue model. As the founder of Table 22, Sam has helped more than 1,000 operators launch subscriptions, memberships, and bundled offers that routinely generate hundreds of thousands of dollars in high-margin revenue.In this conversation, we get into why most “clubs” fail, how to design offers rooted in what guests actually care about, and how to pressure-test whether your concept has a five-figure upside or a six-figure one. We also break down his systems, marketing playbooks, and AI-powered insights that turn creativity into consistency.If you're serious about building revenue you can forecast, and fund real growth with, this episode is your blueprint.To learn more about Table 22 and how they help restaurants build recurring revenue, visit table22.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Most restaurants are renting and re-renting their customers attention on every platform.  Today I want to talk about OWNING their attention via our Attract, Build, Retain method. --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

The hardest part of ownership isn't owning the business, it's in owning the choices you've made and the impact they have on you and your team.Today, we chat with multi-million dollar culinary clothing maven, Ellen Bennett. Ellen wrote a book that's one part biography and one part action plan for aspiring entrepreneurs. In this conversation, we run though what the past 10 years has been like for Ellen, bringing to light the leadership lessons that have made her company so successful.You can pick up Ellen's new book Dreams First, Details Later at major retailers everywhere._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What happens when you do achieve your goals but, over time, those goals don't matter anymore? Most of us just stay the path. Alan Roth didn't. He walked away at the height of his career, shut it all down, and spent years figuring out what actually mattered.In this conversation, we get into the courage it takes to quit, what happens when you lose your identity as an operator, and how he found his way back to our industry with a completely different lens.If you're questioning your path—or just running on fumes—this conversation hits where it counts.To learn more about his work with The Restaurant People and their growing portfolio of concepts, visit therestaurantpeople.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

Restaurant marketing is changing fast with AI search, voice tools, and local discovery reshaping how customers find food businesses. This episode breaks down strategies that drive real foot traffic.In this episode of Truth About Social Ads, host Jason Smith speaks with Mario Russo, founder of W3 Marketing and co-founder and CTO of MealDeals, a location-based platform helping restaurants drive local visibility and customer traffic. Mario shares insights from nearly 20 years in digital marketing across Brazil, Canada, and the U.S. The discussion covers how restaurants can use geo-targeted ads, structured data, and AI search optimization to stay competitive after the rise of delivery apps. They also explore how voice search and generative AI are changing how customers discover local businesses, and why traditional SEO is no longer enough on its own. Mario breaks down MealDeals' three-layer marketing system and explains why tracking ROI in local marketing requires a different approach than e-commerce campaigns.Mario Russo is the founder of W3 Marketing and co-founder and CTO of MealDeals. With nearly 20 years of experience in digital marketing and web development, he has worked across Brazil, Canada, and the United States. His expertise includes SEO, paid advertising, structured data, and AI-driven search optimization, with a strong focus on helping restaurants improve local visibility and customer acquisition through geo-targeted strategies.

For over a decade, I ran my restaurants the way I was taught to run other people's restaurants. I led my teams the way others had led me and I never questioned it. But what if you never got that education?Andrew Dana owns more than half a dozen successful restaurants and he began his journey as a restaurateur with absolutely no operational experience. He just did what he thought was right and followed his gut instincts. Today we go through how an industry outsider is challenging the way we look at our restaurants and our industry.For more information on Call Your Mother, visit https://www.callyourmotherdeli.com._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the real reason your restaurant marketing isn't working has nothing to do with your ads?Patrick Noone thinks most brands are solving the wrong problem. As a marketing leader at Slim Chickens, he's watched restaurants pour money into advertising, discounts, and promotions, only to discover they still can't clearly explain who they are or why guests should care.In this conversation, Patrick breaks down the shift from advertising to content, why most restaurants fall into the discount trap when they lack real attribution, and how strong brand positioning becomes the foundation for every campaign that actually drives traffic.If your marketing feels like throwing spaghetti at the wall, this conversation will reset how you think about growth.To learn more about Slim Chickens and how the brand is expanding its global footprint while rethinking restaurant marketing, visit slimchickens.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Every corner is dotted with chains.  Heck, I see 6+ chipotles on my daily commute.  How can an independent restaurant fix this?   Do you need some help driving sales to your restaurant?   We help independent restaurants WIN  Take our restaurant marketing attention today.... https://business.americasbestrestaurants.com/audit

During our time in this industry we've watched countless healthy restaurant concepts go under. But today's guest, Jeff Fenster, seems to have finally figured it out. His concept, Everbowl, has scaled massively over the last few years despite an economic downturn and a global pandemic. We sit down to discuss the strategy he used to become massively successful in a vertical that seemed destined for failure.For more information on Everbowl, visit https://www.everbowl.com/._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the most powerful marketing channel in restaurants isn't ads, email, or social media, but the people already influencing where your guests eat?Vince Wang believes that's exactly the case.As the force behind Mustard, Vince is applying the discipline of performance marketing to one of the most chaotic channels in hospitality: influencer marketing.In this conversation, we get into why influencer marketing may be the most underpriced performance channel in the industry, why micro-creators often outperform celebrity influencers, and how data—real data—can turn content into predictable growth.If you're tired of marketing that feels like guesswork, this conversation shows what happens when you start measuring what actually works.To learn more about Mustard and how they're turning influencer marketing into a measurable performance channel for restaurants, visit mustard.love._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

It feels like it would be glamorous to be a pioneer of a new cuisine in a new city but rarely does that translate into success. It's hard enough to sell something someone has heard of before. Today we sit down with the exception to the rule. Chef Anthony Mangieri is almost singularly responsible for the introduction of neapolitan pizza to New York. He's built a reputation for himself while building awareness for his greatest passion. We discuss, what it took to inform the market, the evolution from chef to restaurateur, and the path from that restaurant to the local grocer's freezer section. For more information on the chef and his concepts, visit https://unapizza.com/._________________________________________________________Today's episode was brought to you by Loop AI. If you want better visibility and control over your delivery business while protecting your margins, find out how Loop AI can help at loopai.com.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

If you think great food and service are enough to grow your restaurant… think again. In this episode, marketing powerhouse Shawn Walchef breaks down the restaurant marketing strategies that actually work today—and why “if you build it, they won't come” is one of the biggest myths in this business. We dive into: • Why your digital front door matters more than ever • How storytelling drives real traffic and loyalty • The shift from ads to “Be the Show, Not the Commercial” • How AI is changing how guests discover restaurants • Why consistency—not perfection—is the key to winning If you want more guests, stronger brand loyalty, and marketing that actually delivers results, this episode is your playbook.

What if the future of restaurants isn't smaller, faster, and cheaper—but louder, warmer, and more human?While everyone else is shrinking footprints and racing to the bottom on price, John Tilley is rebuilding the pizza parlor.In this conversation, we unpack why he believes the future of restaurants isn't frictionless, it's emotional. He shares how nostalgia became strategy, why discounting is a death spiral, and what it really means to act like an owner instead of a manager with equity.If you're wondering how to compete in a louder, leaner market, this episode is a masterclass in zigging while everyone else zags.To learn more about Shakey's and see how they're reimagining the classic pizza parlor experience, visit shakeys.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Why are so many restaurants busy… but still not making enough money?In this episode, we break down a simple but overlooked strategy that can increase your revenue in as little as 48 hours without more customers, more marketing, or more traffic.Most bar and restaurant owners are stuck chasing new customers, thinking that's the only way to grow. But in today's market, that's the slowest and most expensive move you can make.Instead, this episode focuses on a smarter approach: increasing how much each guest spends.From optimizing your guest check average to using simple psychological triggers inside your service and menu, you'll learn how small shifts can drive immediate profit without raising prices or changing your concept.If you're a bar owner, restaurant operator, or hospitality professional who feels busy but underpaid, this episode will show you exactly where your money is leaking and how to fix it fast.

You walk into a restaurant and it just makes sense.It all feels right…the decor, the menus, the music and you know that they're selling more than a meal, it's a lifestyle. Today we sit down with Scott Lawton, the co-founder of bartaco, to discuss the foundational elements of the bartaco brand and how those elements come together to make the guest feel like they're a part of something special.For more information on Scott and bartaco, visit ⁠https://bartaco.com/⁠._________________________________________________________Today's episode was brought to you by Loop AI. If you want better visibility and control over your delivery business while protecting your margins, find out how Loop AI can help at loopai.com.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the reason your restaurant feels complicated… is because you never questioned the system you inherited?Angell Tsang didn't come up in restaurants, he came up in tech. So when he got pulled into launching a Chinese takeout concept in Austin, he didn't start with a POS, a lobby, or third-party apps. He started with a browser and a blank page.In this conversation, we get into how Angell built a cloud-based restaurant before “ghost kitchens” were a trend, why rejecting cash and eliminating legacy hardware gave him control, and how borrowing D2C marketing strategies from e-commerce unlocked predictable, data-driven growth.This is a masterclass in first principles; proof that when you stop copying the industry and start interrogating it, you can build something simpler, smarter, and far more profitable.To see how Tso Chinese Takeout built a browser-first, delivery-driven restaurant model, visit tsochinese.com_________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

It's my pleasure to interview the industry leaders of today and ask the questions we're all thinking of. But it's my privilege to present to you the industry thought leaders of tomorrow. Today we sit down with David Zhao, co-founder of the Chubby Group, to discuss how they're rapidly scaling their restaurant concepts globally through innovative joint ventures and growing their fanbase by the tens of thousands using an innovative approach to loyalty programs. Buckle up because this conversation is going to leave you questioning everything you believed about how to grow a successful restaurant group. For more information on his restaurant group, visit https://chubbygroup.com/._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the reason you're not more profitable isn't effort, but clarity on what to fix next?As CEO of Lavu and the force behind Marty, an AI layer built for operators, Saleem isn't interested in prettier dashboards or yesterday's reports. He's focused on something far more dangerous—and far more valuable: telling you exactly what to fix today to put more cash in your bank account tomorrow.In this conversation, we get into why POS is already commoditized, why most data tools create the illusion of control, and how AI can surface the three decisions that actually move the needle. If you're tired of tracking problems instead of solving them, this conversation is your wake-up call.To learn more about Lavu, visit lavu.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Running a successful restaurant is one thing; scaling that success globally while maintaining exceptional quality and culture is another. Today, I'm sitting down with Barry McGowan, CEO of Fogo de Chão, to discuss how this iconic brand continues to redefine the dining experience. From bringing a centuries-old culinary art to the forefront, to innovating service models that delight guests and empower employees, Barry shares the blueprint for building a thriving restaurant group. If you're ready to rethink how to grow your business without losing its soul, this conversation is a must. For more information on Fogo de Chão and their unique dining experiences, visit https://fogodechao.com._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if your restaurant wasn't just a place to eat, but a world people stepped into to feel something?Brandon Hoy didn't set out to build a pizza place, he set out to create a party, a refuge, a piece of living art in a neighborhood hungry for connection. As co-founder of Roberta's, he tapped into timing, tribe, and a radical commitment to craft to turn a scrappy Bushwick pizzeria into a cultural institution.In this conversation, we get into why community beats marketing, how mythology makes brands magnetic, and why defining what your restaurant means matters more than what it serves. Brandon breaks down the tension between consistency and evolution, and why the brands that survive are the ones willing to move with the wind.If you're building more than a menu—if you're building a movement—this conversation is for you.To learn more about Roberta's and explore what they're building next, visit robertaspizza.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Most restaurateurs build concepts around a menu or a chef. Justin Cucci built Edible Beats around a philosophy—one that's challenged conventional wisdom and redefined what restaurant success looks like. From turning historic spaces into thriving concepts to pioneering an employee-owned business model, Justin has proven that restaurants can be both financially sustainable and deeply meaningful. In this episode, we dig into why he bet on an ESOP model, how he scaled without losing soul, and what the next decade of restaurant leadership should look like. If you've ever wondered how to grow without compromising your values, this conversation is for you.To learn more about Edible Beats and how they're reshaping restaurant culture, visit https://www.ediblebeats.com._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I talk about one of the biggest bottlenecks in restaurant leadership. When your team constantly comes to you with problems but no solutions, you become the ceiling of your business. If everything runs through you, growth slows down fast.I break down what I call the 1-3-1 rule, a simple framework that trains your team to think critically instead of outsourcing decisions upward. When someone brings a problem, they also bring one clear issue, three possible solutions, and one recommendation. This shifts your culture from dependency to ownership.We also dig into how better communication and operational discipline create faster decision making and stronger leaders inside your restaurant. If you want a team that solves problems without waiting on you, this is where you start. TakeawaysDid the year actually pay you or just add stress?January sets the pattern for the year ahead.The 1-3-1 rule encourages independent problem-solving.Train your team to think critically about solutions.Empower staff to present problems with solutions.Effective communication reduces management burden.Operational efficiency is key to restaurant success.Utilize free resources for restaurant growth.Engage with the audience for feedback and questions.Building a sustainable restaurant requires strategic thinking.Chapters00:00 Introduction to Restaurant Challenges02:33 The 1-3-1 Rule for Problem Solving05:23 Empowering Your Team to Think IndependentlyIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

What if the restaurants you admire most were never meant to be copied?Alex Pfaffenbach came up inside some of the most celebrated dining rooms in the world—Eleven Madison Park, The NoMad, Quality Branded—where ambition was massive and the standards were unforgiving. He saw what happens when lightning strikes. He also learned that lightning isn't a business model.In this conversation, we break down the difference between managing a restaurant and owning one, why being busy doesn't mean being profitable, and how timing, capital, and emotional resilience shape long-term success. Alex shares how he blended world-class hospitality with commercial discipline to build Marquette and Argyle without chasing anomalies.If you're building something that has to last, and not just impress, this episode will recalibrate how you think about growth.To learn more about Marquette and Argyle and follow Alex's journey as an independent operator, visit marketterestaurant.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Success in the restaurant industry is as much about grit as it is about vision, and few people embody both quite like Peter Newlin. As Chief Vision Officer of the Gastamo Group, Peter has transformed small neighborhood restaurants into a multi-concept hospitality group, all while championing the power of focus and community-driven dining. In today's conversation, we explore Peter's journey from outdoor enthusiast to restaurant innovator, his vision for disrupting suburban dining, and the critical role of AI and intentionality in shaping the future of hospitality. If you've ever wondered how to build a thriving business while staying grounded, this episode is for you. For more information on the Gastamo Group and their innovative concepts, visit https://www.gastamogroup.com._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I talk about why most restaurant owners struggle to see where their real profits are hiding. If you are not actively evaluating performance, you are guessing. I break down how to take control of your numbers and where to look first when margins start slipping.   TakeawaysEvaluate if your restaurant year was profitable or just stressful.Join the free five-day restaurant marketing masterclass.The Camcorder Method helps clone your knowledge effectively.Record your processes to improve task delegation.Define the context and importance of each task.Establish a clear cadence for task completion.Create a checklist for quality assurance.Transformative results can be achieved through delegation.Identify tasks you are tired of redoing and record them.Engage with the podcast for more insights and resources.Chapters00:00 Introduction to Restaurant Success01:35 The Camcorder Method for Efficiency06:01 Conclusion and Call to ActionIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

What if your guests aren't buying what's on the menu, they're buying who you are?That's the philosophy guiding today's guest, the CEO of Philz Coffee and the man behind some of the most successful turnarounds in hospitality. After scaling Wingstop and reviving Chuck E. Cheese, Mahesh didn't come to Philz for the margins, he came for the mission.In this conversation, Mahesh breaks down why culture is the only sustainable advantage, how he trimmed 87 priorities down to five that actually mattered, and the high-stakes leadership moves required to reignite passion from the top down. We also unpack the loyalty trap most brands fall into, and how Philz is turning casual customers into community superfans.This isn't just about fixing broken brands. It's about leading with clarity, choosing people over product, and building a coffee shop that everyone has to visit and no one wants to leave.To learn more about Philz Coffee and their community-driven mission, visit philzcoffee.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if your biggest marketing asset isn't your food or your logo, but your team?Mike Smith didn't build his career by following trends. As the president of Moe's Southwest Grill, he's championing a radical shift in how we think about fast casual: less transaction, more transformation.In this conversation, Mike shares why brand is culture, how real loyalty is built inside the four walls, and why treating people like line items kills growth before it begins. We get into hiring with intention, empowering teams to act with personality and how value can still win in a discount-fatigued world.For any operator struggling to balance margins with meaning, this one hits home.To learn more about Moe's Southwest Grill, visit moes.com._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I talk about the difference between being a manager and being a restaurateur, and why that gap is where a lot of restaurant owners get stuck. The problem is rarely effort. It is usually spending your time on the wrong things. I break down the high leverage activities that actually drive growth, and how getting buried in daily operations keeps you from making real progress. We dig into how to step back, spot hidden revenue opportunities, and focus on the moves that create momentum.   TakeawaysDid the year actually pay you or just add stress?January sets the pattern for the year ahead.A restaurateur builds systems; a manager runs shifts.Most owners are managers with equity, not restaurateurs.Focus on high-leverage activities for business growth.Identify what only you can do as an owner.Teach your team to maintain standards without you.Stop doing work that anyone else can do.Engage with your audience for feedback and questions.Utilize available resources to enhance your business.Chapters00:00 Introduction to Restaurant Challenges01:35 The Role of a Restaurateur vs. Manager05:23 Shifting Mindsets for SuccessIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.