Podcasts about Bumper

Dan continues the Late Night discussion as well as his reaction to the reaction at Shane Gillis hosting job at the ESPY's before he discusses a tennis controversy with Gaardsy. See omnystudio.com/listener for privacy information.

Dan and Gaardsy review the Top 5 before Lavelle Neal joins us from a cabin on Big Sandy Lake for some lake life talk as well as sports during his weekly appearance. See omnystudio.com/listener for privacy information.

Our friend Craig Kilborn joins Dan Barreiro right off the top of the show to preview a new 30 for 30 podcast series that he is a part of and talk Wolves, Vikings and Late Night TV in the news. See omnystudio.com/listener for privacy information.

On this episode of The Karen Kenney Show, I dive into the concept of "bumper rails.”You know, those metaphorical “guardrails” that keep us from going off track in life, kinda' like the ones that help little kids bowl without constantly throwing gutter balls.

Bumper to Bumper with Dan Barreiro!See omnystudio.com/listener for privacy information.

Bumper to Bumper with Dan Barreiro!See omnystudio.com/listener for privacy information.

Bumper to Bumper with Dan Barreiro!See omnystudio.com/listener for privacy information.

It's All-Ireland Final week and we're set for an incredible showdown between Cork and Tipperary this weekend. On William Hill's The Square Ball, Dave and Ashling are joined in studio to discuss what should be a cracker of a game by Tipperary's Eoin Kelly.This is The Bumper All-Ireland Hurling Final Preview episode of William Hill's The Square Ball.18+ | Gamblingcare.ie

Bumper to Bumper with Dan Barreiro!See omnystudio.com/listener for privacy information.

Bumper to Bumper with Dan Barreiro!See omnystudio.com/listener for privacy information.

Bumper to Bumper with Dan Barreiro!See omnystudio.com/listener for privacy information.

Bumper to Bumper with Dan Barreiro!See omnystudio.com/listener for privacy information.

Bumper to Bumper with Dan Barreiro!See omnystudio.com/listener for privacy information.

Bumper to Bumper with Dan Barreiro!See omnystudio.com/listener for privacy information.

This week on Revenue Rehab, Brandi Starr is joined by Jonas Woost, media entrepreneur and co-founder of Bumper. He believes that “more downloads do NOT equal more business value” and is ready to prove it. In this episode, Jonas challenges the industry's obsession with podcast download numbers, making the case that B2B revenue leaders should focus on true listener engagement and quality of audience over vanity metrics. From dismantling outdated measurement practices to revealing actionable strategies for aligning your podcast with business outcomes, Jonas urges CMOs and CROs to rethink how they evaluate and leverage audio content before wasted efforts drain ROI. Will you stick to conventional wisdom, or does Jonas have it right? Join the debate!  Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.   Bullet Points of Key Topics + Chapter Markers:  Topic #1: “More Downloads” Do Not Equal Business Value [02:07]  Jonas Woost directly challenges the conventional wisdom that higher download numbers automatically translate to more value for B2B podcasts. He argues, “The download is actually very, very poor way to measure podcast success because a download means basically nothing. A download is not a listen.” Brandi acknowledges how entrenched this mindset is among marketers, sparking a debate on what metrics really matter for revenue leaders.  Topic #2: Measuring Podcast Consumption, Not Just Reach [10:14]  Jonas reframes success metrics for B2B podcasts, insisting that podcasting is not a “reach medium” but an “amazing engagement medium.” He urges CMOs and CROs to focus on deep audience engagement—“how long did they stick around”—rather than chasing vanity metrics like total downloads. Brandi explores how this approach impacts real editorial decisions, making the case for aligning podcast topics more tightly with business outcomes.  Topic #3: Data-Driven Podcast Decision-Making—But Don't Forget Your Mission [19:10]  Jonas outlines a bold, data-first approach to evolving podcast strategy, advocating for constant, insight-driven pivots in content, marketing, and business objectives. However, he warns revenue leaders not to let data be the only driver: “If we only do stuff based on data and sort of chase the best number...it doesn't lead to great storytelling.” The discussion centers on how to balance hard metrics with purpose-driven episodes—even when certain topics (like climate or DE&I) don't deliver the highest completion rates.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “The first thing that most people get wrong is that they don't actually know what they want to measure. This is the first step. What do you actually want? No one wants downloads. No one wants a number. People want business results, especially your audience, B2B podcasters. They want some sort of result. At the end of the day, we need to start there with result. What do you want? This is about reputation. This is about lead generation. This is about whatever. And then go backwards from there. As opposed to starting with like we want downloads in order to maybe have something else in the past.” – Jonas Woost  Why It Fails: Measuring podcast success by downloads alone is fundamentally flawed because downloads do not equate to real engagement or business impact. Companies often default to chasing higher download numbers rather than focusing on the outcomes that actually matter, like genuine audience consumption, influence on reputation, or contribution to lead generation. This results in misaligned investments and missed opportunities to connect with the right audience.  The Smarter Alternative: Companies should start by clarifying the real business result they want from their podcast—whether that's reputation building, lead generation, or something else—and then work backwards to design their measurement approach. Instead of defaulting to download counts, focus on actual listener engagement and platform-specific consumption metrics that align with your strategic objectives.  The Most Damaging Myth  The Myth: “More downloads always equal more business value for a B2B podcast.” – Jonas Woost  Why It's Wrong: Jonas explains that downloads are a poor way to measure podcast success because a download is not a listen, nor does it indicate actual engagement. Most downloads don't translate to real audience interaction, and chasing bigger numbers often distracts companies from connecting with their true target audience—especially for B2B marketers with niche offerings.  What Companies Should Do Instead: Focus on measuring real consumption and engagement across listening platforms like Spotify, Apple, and YouTube. Prioritize understanding who is listening, how long they engage, and whether you're reaching the right audience rather than blindly driving up download counts. Use these insights to inform editorial, marketing, and business decisions to drive meaningful business value.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _ “Start by clearly defining what business result you actually want—not just downloads or numbers, but the real goal like reputation or lead generation.” – Jonas Woost What's one red flag that signals a company has this problem—but might not realize it yet?  “If you don't know what you actually want to measure, or you're defaulting to downloads, you're already off track. Focus on desired outcomes, not vanity metrics.” What's the most common mistake people make when trying to fix this? “Trying to be perfect and capture data from every platform. With podcasts scattered across many players, obsessing over 100% accuracy becomes overwhelming. Instead, focus on Apple, Spotify, and YouTube for the bulk of your data.” What's the fastest action someone can take today to make progress? “Build a simple spreadsheet to manually track engagement stats from the major platforms. It doesn't need to be fancy—six key numbers, updated monthly, will give you the clarity to make better decisions right away.”   Links:  LinkedIn: https://www.linkedin.com/in/jonaswoost/  Website: https://wearebumper.com/  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

Dan reacts to Byron Buxton's comments from the All-Star Game about the trade deadline coming up as well as some things that Joe Ryan said on the same topic before we open " Dr. Dan's Inbox!"See omnystudio.com/listener for privacy information.

Dan and Gaardsy review the Top 5 before Dan does "News on the March" and Ben Goessling joins for his final pre-Training Camp appearance with the Vikings starting practice next week!See omnystudio.com/listener for privacy information.

Dan Barreiro opens the show explaining one way that Major League Baseball gets it compared to the NBA when it comes to their All-Star festivities. See omnystudio.com/listener for privacy information.

Dan Barreiro opens the show explaining one way that Major League Baseball gets it compared to the NBA when it comes to their All-Star festivities. See omnystudio.com/listener for privacy information.

Dan and Gaardsy review the Top 5 before Dan does "News on the March" and Ben Goessling joins for his final pre-Training Camp appearance with the Vikings starting practice next week!See omnystudio.com/listener for privacy information.

Dan reacts to Byron Buxton's comments from the All-Star Game about the trade deadline coming up as well as some things that Joe Ryan said on the same topic before we open " Dr. Dan's Inbox!"See omnystudio.com/listener for privacy information.

Get episodes without adverts + bonus episodes at ⁠⁠⁠⁠EasyStoriesInEnglish.com/Support⁠⁠⁠⁠. Your support is appreciated! Yes, that's right, I was kicked out of a public building... Not only that, I went to a wild party in Cambridge, and I'm setting the house on fire with incense. Sort of. Go to ⁠⁠⁠⁠⁠EasyStoriesInEnglish.com/Kicked for the full transcript. Vocabulary: Hay fever, Incense, Ball (party), Checkmate, Gen Z, Shisha, Bumper cars, Helter skelter, Middle of the road, Joie de vivre Learn more about your ad choices. Visit megaphone.fm/adchoices

Dan and Gaardsy review the Top 5 before Dan discusses a hypothetical: Should the Twins be thinking about trading Byron Buxton??

Jonny Athletic is back from Vegas for NBA Summer League and joins Dan with a Wolves recap and a lookahead to the rest of the offseason with the new owners.

Dan Barreiro opens the show with a thought exercise: We were better off when we couldn't see our government at work and deals just got done in smoke-filled rooms? Dan also revisits the Lynx decision to pass on Angel Reese after she put together a strong performance against them on Saturday.

Jonny Athletic is back from Vegas for NBA Summer League and joins Dan with a Wolves recap and a lookahead to the rest of the offseason with the new owners. See omnystudio.com/listener for privacy information.

Dan and Gaardsy review the Top 5 before Dan discusses a hypothetical: Should the Twins be thinking about trading Byron Buxton??See omnystudio.com/listener for privacy information.

Dan Barreiro opens the show with a thought exercise: We were better off when we couldn't see our government at work and deals just got done in smoke-filled rooms? Dan also revisits the Lynx decision to pass on Angel Reese after she put together a strong performance against them on Saturday. See omnystudio.com/listener for privacy information.

Jonny Athletic is back from Vegas for NBA Summer League and joins Dan with a Wolves recap and a lookahead to the rest of the offseason with the new owners. See omnystudio.com/listener for privacy information.

Dan and Gaardsy review the Top 5 before Dan discusses a hypothetical: Should the Twins be thinking about trading Byron Buxton??See omnystudio.com/listener for privacy information.

Dan Barreiro opens the show with a thought exercise: We were better off when we couldn't see our government at work and deals just got done in smoke-filled rooms? Dan also revisits the Lynx decision to pass on Angel Reese after she put together a strong performance against them on Saturday. See omnystudio.com/listener for privacy information.

Welcome to WrestleCulture!BUMPER 69th SPECIAL EDTION!WWE Saturday Night's Main Event & WWE Evolution Previews!Bonus AEW All In Hype Chat!A Bloody Good Quiz From 2018!Best & Worst Wrestling Moments EVER!@ItsAdamNicholas @PhilMyChambers @MichaelHamflett Hosted on Acast. See acast.com/privacy for more information.

The Alan Cox Show

The Alan Cox ShowSee omnystudio.com/listener for privacy information.

Dan and Gaardsy review the Top 5 before Lavelle Neal joins with a road rage incident today as well as Twins and Wolves talk. See omnystudio.com/listener for privacy information.

Dan discusses one of the main topics coming out of Mark Lore and Alex Rodriguez's introductory press conference in Las Vegas today: Their plan to resell tickets to fans already in the building.

Dan and Gaardsy review the Top 5 before Lavelle Neal joins with a road rage incident today as well as Twins and Wolves talk.

Dan Barreiro opens the show and spends much of the first hour discussing the reaction that the Gophers athletic department faces a deficit this year and explains why the bloated spending by universities usually happens more in the academic arm rather than athletic arm.

Dan Barreiro opens the show and spends much of the first hour discussing the reaction that the Gophers athletic department faces a deficit this year and explains why the bloated spending by universities usually happens more in the academic arm rather than athletic arm. See omnystudio.com/listener for privacy information.

Dan discusses one of the main topics coming out of Mark Lore and Alex Rodriguez's introductory press conference in Las Vegas today: Their plan to resell tickets to fans already in the building. See omnystudio.com/listener for privacy information.

Dan and Gaardsy review the Top 5 before Lavelle Neal joins with a road rage incident today as well as Twins and Wolves talk. See omnystudio.com/listener for privacy information.

Dan Barreiro opens the show and spends much of the first hour discussing the reaction that the Gophers athletic department faces a deficit this year and explains why the bloated spending by universities usually happens more in the academic arm rather than athletic arm. See omnystudio.com/listener for privacy information.

Dan discusses one of the main topics coming out of Mark Lore and Alex Rodriguez's introductory press conference in Las Vegas today: Their plan to resell tickets to fans already in the building. See omnystudio.com/listener for privacy information.

Dan Barreiro is back and on steroids for the Blarney Stone Sickness of the last few days. He spends time in the first hour discussing a major problem baseball has between the haves and have nots and if there is anything that can be done at this point.

Our old friend surprised us with an in-studio visit! Mayo Clinic Big Knocker Bill Morice joins Dan for the first time in a long time to cover all types of medical topics.

We open "Dr. Dan's Inbox" for the first time in a few weeks and react to the Wolves first Summer League game in Las Vegas and react to the reaction about Paul McCartney coming back to town this fall.

We open "Dr. Dan's Inbox" for the first time in a few weeks and react to the Wolves first Summer League game in Las Vegas and react to the reaction about Paul McCartney coming back to town this fall. See omnystudio.com/listener for privacy information.

Our old friend surprised us with an in-studio visit! Mayo Clinic Big Knocker Bill Morice joins Dan for the first time in a long time to cover all types of medical topics. See omnystudio.com/listener for privacy information.

Dan Barreiro is back and on steroids for the Blarney Stone Sickness of the last few days. He spends time in the first hour discussing a major problem baseball has between the haves and have nots and if there is anything that can be done at this point. See omnystudio.com/listener for privacy information.

Dan Barreiro is back and on steroids for the Blarney Stone Sickness of the last few days. He spends time in the first hour discussing a major problem baseball has between the haves and have nots and if there is anything that can be done at this point. See omnystudio.com/listener for privacy information.