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Brian Sooy, the president of AESPIRE, joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “Raise Your Voice: A Cause Manifesto,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity, they multiply their impact and their business thrives. Here are a few additional resources that complement our conversation: Raise Your Voice: A Cause Manifesto —Amazon’s top-rated guide to help mission-driven organizations nurture a culture of generosity that engages supporters and builds a mission-driven brand Download the Brand Clarity Credo, inspired by Raise Your Voice: A Cause Manifesto — and receive 12 months of free insights from Aespire to help you achieve clarity and build a powerful relationship brand. Download a free guide to help you Master the Art of Donor Storytelling
Brian Sooy, the president of AESPIRE, joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “Raise Your Voice: A Cause Manifesto,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity, they multiply their impact and their business thrives. Here are a few additional resources that complement our conversation: Raise Your Voice: A Cause Manifesto —Amazon’s top-rated guide to help mission-driven organizations nurture a culture of generosity that engages supporters and builds a mission-driven brand Download the Brand Clarity Credo, inspired by Raise Your Voice: A Cause Manifesto — and receive 12 months of free insights from Aespire to help you achieve clarity and build a powerful relationship brand. Download a free guide to help you Master the Art of Donor Storytelling ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Brian Sooy, the president of AESPIRE, joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “Raise Your Voice: A Cause Manifesto,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity, they multiply their impact and their business thrives. Here are a few additional resources that complement our conversation: Raise Your Voice: A Cause Manifesto —Amazon's top-rated guide to help mission-driven organizations nurture a culture of generosity that engages supporters and builds a mission-driven brand Download the Brand Clarity Credo, inspired by Raise Your Voice: A Cause Manifesto — and receive 12 months of free insights from Aespire to help you achieve clarity and build a powerful relationship brand. Download a free guide to help you Master the Art of Donor Storytelling ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
After 30 years as a design professional, Brian Sooy knows business leaders often struggle with branding and marketing but don’t have the time, capacity, or expertise to do it right.Brian is the founder of Aespire, the marketing agency that partners with small business owners to achieve extraordinary results.He is the author of the top-rated branding and culture book, “Raise Your Voice: A Cause Manifesto.” As a StoryBrand Certified Guide, Brian guides leaders with clear messaging, beautiful design, and marketing strategy that engages customers, so the brand becomes the preferred choice and their business grows.Learn More: https://www.aespire.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
After 30 years as a design professional, Brian Sooy knows business leaders often struggle with branding and marketing but don’t have the time, capacity, or expertise to do it right.Brian is the founder of Aespire, the marketing agency that partners with small business owners to achieve extraordinary results.He is the author of the top-rated branding and culture book, “Raise Your Voice: A Cause Manifesto.” As a StoryBrand Certified Guide, Brian guides leaders with clear messaging, beautiful design, and marketing strategy that engages customers, so the brand becomes the preferred choice and their business grows.Learn More: https://www.aespire.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
Be Engaging — As in a conversation, listen as often as you speak to stakeholders, supporters, and believers in your cause. From "Raise Your Voice: A Cause Manifesto." Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.
Engaging people is not about telling your story, it's about inviting them into a story. The power of words inspires me. The right words, shared at the right time, give hope and purpose. Words create an expectation of reality; anticipation for what is promised, hope for what is to come. An audio abstract from Raise Your Voice: A Cause Manifesto. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.
Be insightful. Big data, little data. We will embrace data as a means of telling our story and gaining greater insight into the outcomes of our mission. An audio abstract from Part Two, chapter Four of Raise Your Voice: A Cause Manifesto. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.
Be meaningful. We will ensure that our values and actions align with the reasons that motivate our followers and stakeholders to believe in our cause. An audio abstract from part two, chapter 3 of Raise Your Voice: A Cause Manifesto. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.
Listen Here: Brian Sooy is a business owner, design professional, author and speaker. He is founder of Aespire, a design consultancy that empowers mission-driven organizations to create purpose-driven culture, design with purpose, and communicate with clarity. Brian is the author of Raise Your Voice: A Cause Manifesto, which explores how your purpose, character, culture, and […] The post Podcast: Four Dimensions of Communications and Culture appeared first on JenningsWire.
Who are your nonprofit's biggest ambassadors, advocates, and biggest fans? Insights from the nonprofit marketing and branding book Raise Your Voice: A Cause Manifesto answers those questions. Available exclusively at http://bit.ly/Buy_RYV. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.
Seeking Clarity from Raise Your Voice: A Cause Manifesto by Brian Sooy. Every day, purpose-driven organizations are trying to communicate better. Is yours one of them? Are you searching for clarity to connect your mission with your audience? Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.
An audio abstract from the preface of Raise Your Voice: A Cause Manifesto by Brian Sooy. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.