Podcasts about aespire

In this episode, Brian and Eric discuss the intersections of ministry, business, and personal vocation. Topics include the co-vocational and bi-vocational models for ministry, lessons pastors and business leaders can learn from each other, and the significance of viewing work as worship. They also reflect on the challenges and opportunities in integrating faith with professional life.This episode is brought to you by Aespire, the branding and marketing agency for service companies. Book your StoryBrand Strategy Session and grow your business!Buy Eric's book, Market Street Pastor● The book guides ministry leaders to transition into marketplace jobs.● It addresses ministry sustainability and reduces financial stress for pastors.● It's based on Eric's work with his coaching agency, I Help Pastors Get Jobs, which has supported pastors adapting to a co-vocational model.Listen for more!How can people connect with Eric Hoke?● Visit IHelpPastorsGetJobs.com.● Follow him on Twitter/X: @EricHoke Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Everybody Brands Podcast, Brian Sooy and guest Zach Hoskins discuss Zach's perspective on this idea: "Don't just sell a product—sell a process. Help clients build a strategy that converts leads, nurtures relationships, and retains customers for life."This episode is brought to you by Aespire, the branding and marketing agency for service companies.What is your professional background?Military: 10 years in Missouri Air National Guard, worked on B2 stealth bomberLeadership: 10 years on leadership teams of entrepreneurial organizations (C-suite roles)Consulting: Implemented coaching strategies and business systems for 5+ yearsCurrent: Owns The Efficiency Conductor, runs online communities for tech professionals and leadersWhat communities do you run?Harmony Growth Lab: Helps cybersecurity professionals build personal brands and strategic visionsWhat is your approach to client relationships?Focus on selling a process, not just a productHelp clients build strategies to convert leads, nurture relationships, and retain customersPrioritize investing in team members, who then take better care of clientsView relationships as the foundation of business successGet your copy of the book, "Trade Secrets: Four Core Strategies to Maximize Value for Service Companies" in print, ebook, and audio formats. Tailored for a wide range of professionals, from home services to wealth management, this book breaks down complex branding concepts into accessible, actionable strategies that any small business owner can implement.How do you balance team and client priorities?Shifted focus from "clients first" to "team members first, then clients"Pouring into team members empowers them to better serve clientsThis approach helps remove the owner from day-to-day operationsHow do you approach strategic planning for businesses?Map out the entire client journey from awareness to advocacyUse whiteboards to visualize processes and identify prioritiesFocus on one area (e.g., sales process) for a sustained period (90 days to a year)Emphasize working on the business vs. in the businessWhat's your view on long-term planning?While specifics may change, focus on desired feelings and outcomesUse reverse engineering to determine steps needed todayHow do you manage time and productivity?Focus on four key elements: Time, Energy, Attention, and Effort (T.E.A.E.)Create an "ideal week" to manage time effectivelyAnalyze energy levels throughout the weekDirect attention intentionally and adjust effort accordinglyHow do you approach relationship building in business?Create communication cadences (weekly, monthly, quarterly, yearly)Use methods like podcasting to generate leads and build relationshipsView relationships as the foundation of all business successBalance emotional and logical communication based on audience (e.g., more logic-focused for accountants) Hosted on Acast. See acast.com/privacy for more information.

Over the last decade, nearly 1,000,000 people have searched for answers to questions about purpose, trust, branding, and messaging and found the answer on Aespire.com.It's rare to find two organizations that align on common usage, definitions, and application of the principles of purpose, mission, vision, and values. In this episode, Brian unpacks each of these important principles of brand strategy and shares how a well-known company puts principles into practice.Be sure to leave a five-star review for this podcast to help others find and enjoy it!Buy Brian's books:Raise Your Voice: A Cause ManifestoThe Gift of Small PotatoesBooks by Brian SooySubscribe to our Substack at https://extraordinarystrategist.substack.com. Hosted on Acast. See acast.com/privacy for more information.

Do you want to leave a legacy through your business?   We all have a lot of opinions and beliefs on how to do it. There are a lot of possibilities and opportunities that make us feel torn to choose the right one. How do we filter out which way suits us better?    In this episode, we're joined by Brian Sooy who has been a faith-based entrepreneur for over 40 years. Brian Sooy has mastered being able to discern what is the correct way for him to run his business. His career began in 1984, the year the Apple Computer debuted.    A decade later, he founded Aespire, a branding and marketing agency that helps people build relational brands that bridge the gap between business strategy and what consumers expect. And he is here to help guide us in becoming our better, authentic selves as we aim to leave our legacy.   In this episode, you'll learn:   What is discernment? How to embrace discernment. How to build a business that is in alignment with you and your authentic goals.   This is all about discernment and finding your real path in business. Everything in your life is allowed by the choices you make. You either made those choices consciously or unconsciously. So by tapping into discernment, you can make better conscious choices for your business. Take notes because you are going to hear from one of the brilliant minds in the industry.   Here's a sneak peek inside this episode:   [5:49] Who is Brian Sooy and how did he start his business?   [7:05] The ups and downs in business.   [11:41] What it means to live a grateful life.   [12:15] How to reconcile being in marketing and serving God.   [18:03] Own your brand category and know your customers.   [19:06] Define what scaling looks like for you.   [21:14] Define and see what the future should be.   [25:37] Think from other people's perspectives.   [32:33]  Possibilities can become obstacles disguised as opportunities.   [34:26] You need to focus on your potential.   [39:35] Possibilities to eliminate to focus on life-changing opportunities.     Podcast Instagram: The Flourishing Entrepreneur FM Website: Flourish Marketing | Strategy, Copywriting & Coaching Schedule a Discovery Call: Flourishmarketing.co/disco Guest's Bio: Brian Sooy is the president of Aespire. Aespire aims to help people in their branding strategy and business. He is a certified Brand Strategist and StoryBrand guide. He is also a top marketing influencer and a top marketing coach.   Where to find more of Brian: Brian's Instagram: @briansooy Brian's Twitter: Brian Sooy Aespire Website: aespire.com

Tim Schurrer was the COO at StoryBrand, where he worked alongside Donald Miller, and in a previous role, he worked alongside one of my heroes, Steve Jobs. Tim just released his new book, “The Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again”Click here to buy "The Secret Society of Success now.If you want to know how you can live a life of significance and success and join the Secret Society of Success, visit Secretsocietybook.com, which has everything you need to buy the book and connect with Tim.Are you worried that you're wasting money on marketing because you don't have a plan? Get a free marketing assessment from Aespire, powered by StoryBrand.

What's the secret to creating value, scaling, and growing your business? In this conversation with entrepreneur and author Blair Enns, we learn it's not about doing more or better, and it may be about doing less.Discover why growing your business requires more than good habits. In this episode, I'm talking with Blair Enns from Win Without Pitching. Win Without Pitching is an organization that runs sales and new business development training programs for owners and employees of design firms, ad agencies, PR practices, and other creative businesses. A lot of what he talks about is also relevant for your business. Blair is the author of the Win Without Pitching Manifesto, (a book I designed through my branding agency, Aespire) and Pricing Creativity: A Guide to Profit Beyond the Billable Hour (the second of Blair's books Aespire designed. I suppose you can say the agency is habit-forming).Listen to hear the life-changing lesson Blair learned when he says, "Some lessons take me so long to learn, like the idea that other people could do what I do."Find Blair Enns atWin Without Pitching http://wwp.tv/blog2Bobs Podcast: http://wwp.tv/podcastThe Win Without Pitching Manifesto

As Brian celebrates the five-year anniversary of being a StoryBrand Certified Guide, he invites Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, for a conversation about storytelling, your customer journey, and how to tell a compelling brand story.  J.J. is the Host of the Marketing Made Simple podcast and co-author of the book, Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business.StoryBrand is fantastic for short-term marketing and for helping companies create coherence and continuity for their long-term brand strategy. You can find success stories and examples of how companies achieve success when they work with Aespire to create long-term brand strategy and marketing that works with StoryBrand framework at Aespire.com.You can find Dr. J. J. Peterson and learn more about the StoryBrand framework when you:Follow StoryBrand on Instagram, Facebook, or TwitterSubscribe to the Marketing Made Simple PodcastBuy Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any BusinessRegister today to create a clear message and 5-part marketing plan for your business at the StoryBrand Marketing LivestreamSubscribe to Business Made Simple University to get a step-by-step plan to grow a business that works, orSign up for the Business Made Simple daily.Brian Sooy is a leading dual-Certified Brand Strategist and StoryBrand Certified Guide.

Brand owners and marketers can learn a lot from... wait for it... recovering ministry professionals.Why are people drawn to brands that demonstrate credibility and trust? We might not have all the answers, but we talk about that question and more in this conversation between Jake Zufelt and Brand Strategist Brian Sooy.Jake is the founder of Weldwood Marketing, an agency that specializes in marketing for Realtors.  If you're a realty professional, you've got to hear what he has to say about how you market your business.It's not much different than what we say at Aespire.  If you're a frequent listener, you'll know what we say.  If not — listen now — for an insight that everybody who brands and markets their business needs to practice.We throw in the usual references to music, too.Find Jake at Weldwood Marketing.Get a poster of the 12 principles from the Aespire Brand Clarity Credo and a year's worth of practices you can apply to your brand and business when you signup for the Clarity Credo at claritycredo.com

Stephanie Owens is a Certified Brand Strategist and the founder of Gold Sheep Design, a collaborative branding and design studio based in Southern California that helps musicians and instrument makers grow crowds of super fans by cranking their brands to 11.In Part 2 of this two-part episode, we talk about how any business can crank their brand to 11..Stephanie is a self-described Introverted rocker helping musicians grow crowds of super fans by cranking their brands to 11.Get to know Stephanie atGold Sheep Designon LinkedInon InstagramBuild a brand that inspires your fans to listen, trust, and buy with Certified Brand Specialist and StoryBrand Certified Guide Brian Sooy from Aespire, the brand agency that helps family-lead business and ESOPs implement the StoryBrand framework. You can build a beloved brand that engages customers, reduce sales costs, and grow revenue when you work with Aespire.

Stephanie Owens is a Certified Brand Strategist and the founder of Gold Sheep Design, a collaborative branding and design studio based in Southern California that helps musicians and instrument makers grow crowds of super fans by cranking their brands to 11.In part one of this two-part episode, we talk about how businesses in the music world can crank their brand to 11.She's a self-described Introverted rocker helping musicians grow crowds of super fans by cranking their brands to 11.Get to know Stephanie atGold Sheep Designon LinkedInon InstagramBuild a brand that inspires your fans to listen, trust, and buy with Certified Brand Specialist and StoryBrand Certified Guide Brian Sooy from Aespire, the brand agency that helps people implement the StoryBrand framework and build beloved brands that engage customers, reduce sales costs, and grow revenue.

What is the difference between marketing and branding?It's ridiculous to argue about what's more important, branding or marketing. It's important to understand the difference between branding and marketing so you know how they work together to attract, inspire, and engage customers and create raving fans. In this episode, Brian discusses the definition of brand and marketing, and shows you how your brand can align with the principles from Donald Miller's book, Business Made Simple.Read this podcast episode at Aespire.com(I recommend listening to Chris Do discuss the merits of both marketing and branding with Melinda Livsey and Fabian Geyrhalter).

Take two for the first international Everybody Brands episode with Eddie Biroun, a copywriter who happens to design. Eddie helps businesses attract more leads, create more customers and increase profits through brand building and sales messaging. Eddie has achieved results across 16 different markets, including financial insurance, real estate, automobile education, entertainment and fitness, and he's worked with brands like Sotheby's, Toyota, and Volvo. Eddie and host Brian Sooy are both passionate about brands and branding. We both approach brands and branding from similar and different directions, with a common mentor in one of the world's leading branding experts. Connect with Eddie onInstagramEddieBiroun.comMentioned in this episode:Marty NeumeierRaise Your Voice: A Cause Manifesto

In this episode of the ROI Online Podcast, host Steve Brown speaks with fellow StoryBrand guide Brian Sooy. Brian is an agency owner, author of Raise Your Voice, and podcast host with a background in design. In fact, Brian went to school for graphic design before entering the design field.His career evolved from there, though, and he eventually moved in a more marketing-oriented direction, became a solopreneur, brought others into his business, and moved into a mainly strategic role for his agency. The agency, called Aespire, works with businesses and entrepreneurs to improve their messaging, bringing design methods to bear on marketing. Brian's aim is to use words and other design elements to produce clear messaging.Steve and Brian discuss various aspects of the transition from working as a solopreneur to having a team. Brian talks about empowering both workers and business change, developing processes, determining who the company should serve (with either a niche or generalist character), and the reinvention process. Brian started out wanting to solve problems through design, but then specialized further and looked for a vertical sector to which he could specifically cater his work. This brought him to his current work, and his company as it stands now is most suited to companies with about 25 or 30 to about 1,000 employees; leaders of such companies tend to be approachable, want to see growth, and have much to gain from help with communication and the clarity of their message. Brian tries to help them to change their approach, find their voice, and think about their company in the long term. At the present time, as Steve points out, the long-term view necessitates taking into account the COVID-19 pandemic and resulting move of business toward digital platforms. He and Brian discuss their use and the future of such means. They also consider the delivery of value to customers, which Brian sees as a major focus of his 25-year-old company. Aespire helps businesses to unlock their full potential, works with a diverse assortment of brands, and tries to be of service even beyond profit to non-customers. Brian also sees the focus on providing value come into play in conversations with his clients; he works to help them determine their purpose, brand, and story, and so works to help them see their value. He tries to see and understand them in their virtues and values, and in turn to help them build a trusting relationship with their own customers.Learn more about Aespire at Aespire.com.Learn more about Brian on LinkedIn, Twitter, and Instagram.Learn more about Steve Brown's book, The Golden Toilet. Also available on Audible! Get it for free when you sign up for a 30-Day Trial Membership.Thinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)

Purpose lifts us at the end of the day beyond the tasks we have accomplished and the goals we have achieved to the belief that we have not just added value, but we've achieved something of significance in pursuit of something greater. This is perfect episode for anybody who's in a leadership position. It's perfect right now for organizations who are finding the need to adapt what they're doing and align new things in an economic crisis and during COVID-19 with their purpose. Get clarity for your purpose, vision, and marketing message at Aespire.com/storybrandConnect with Brian Sooy on LinkedIn or Twitter

In this episode of the Everybody Brands Podcast we have a conversation with Wes Gay about how we should define a brand and what a marketer or business owner focus on now, especially in uncertain times: branding or marketing. Wes Gay is the founder of Wayfinder and a StoryBrand Certified Guide & Copywriter. Wes’ experience as a former pastor gives him the empathy and credibility to help leaders create a clearer message for their companies using the StoryBrand Framework.Wes worked in churches and nonprofits for 10 years, including running a thrift store.  Wes began his journey to entrepreneurship the way many of us do: He had been unemployed for about six months and couldn't get anywhere after coming out of a difficult kind of church experience. Little did he know three and a half years later being a copywriter and marketing consultant would become his real job. While Wes and Brian approach their work from different backgrounds, both guide companies integrate and implement the StoryBrand framework, a storytelling and marketing model that is proven to help any business or brand to create clear messaging and grow through consistent implementation.Wes and Brian talk about how we should define a brand and the interplay between the disciplines of branding and marketing.“How we talk about ourselves in the verbal version of branding is something that a lot of smaller and big businesses struggle to figure out. Most branding agencies only focus on the visual stuff. How are you going to talk about yourself in a way where people care, and people understand either the problem you solve or the solution you provide?”Connect with Wes Gay atWesGay.comWes Gay on LinkedInThis episode is brought to you by Websites Made Simple.  Download a free ebook, 8 Things Every Website Needs to Engage Customers, to find out what simple changes you can make so your website helps you grow your business and make more money.

Brian Sooy, the president of AESPIRE, joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “Raise Your Voice: A Cause Manifesto,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity, they multiply their impact and their business thrives. Here are a few additional resources that complement our conversation: Raise Your Voice: A Cause Manifesto —Amazon's top-rated guide to help mission-driven organizations nurture a culture of generosity that engages supporters and builds a mission-driven brand Download the Brand Clarity Credo, inspired by Raise Your Voice: A Cause Manifesto — and receive 12 months of free insights from Aespire to help you achieve clarity and build a powerful relationship brand. Download a free guide to help you Master the Art of Donor Storytelling ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Brian Sooy, the president of AESPIRE, joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “Raise Your Voice: A Cause Manifesto,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity, they multiply their impact and their business thrives. Here are a few additional resources that complement our conversation: Raise Your Voice: A Cause Manifesto —Amazon’s top-rated guide to help mission-driven organizations nurture a culture of generosity that engages supporters and builds a mission-driven brand Download the Brand Clarity Credo, inspired by Raise Your Voice: A Cause Manifesto — and receive 12 months of free insights from Aespire to help you achieve clarity and build a powerful relationship brand. Download a free guide to help you Master the Art of Donor Storytelling ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Brian Sooy, the president of AESPIRE, joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “Raise Your Voice: A Cause Manifesto,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity, they multiply their impact and their business thrives. Here are a few additional resources that complement our conversation: Raise Your Voice: A Cause Manifesto —Amazon’s top-rated guide to help mission-driven organizations nurture a culture of generosity that engages supporters and builds a mission-driven brand Download the Brand Clarity Credo, inspired by Raise Your Voice: A Cause Manifesto — and receive 12 months of free insights from Aespire to help you achieve clarity and build a powerful relationship brand. Download a free guide to help you Master the Art of Donor Storytelling

“Marketing is too important to be left to the marketing people.” — Peter Drucker It’s no wonder business leaders struggle with marketing. Spend any amount of time listening to podcasts and ”experts” and you‘ll hear conflicting advice, confusing jargon, and a jumble of terms that make you wonder why you bother to try marketing at all. IN this conversation with Dennis Hahn, we'll explore branding, experience, why shared values are key to building a tribe, and more — including the difference between branding and marketing, and why they matter, As chief strategy officer at Liquid, Dennis is responsible for the methodologies that Liquid uses to address the strategic challenges of our clients. Dennis leads teams of strategists across all of Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic branding initiatives for clients that include John Deere, HP, Microsoft, Motorola, Nasdaq, PayPal and Walmart. Dennis’ background and training as a designer gives him a design thinking perspective that gives him the insight and expertise to help organizations enculturate their brands with their employees and customers. Working with the leadership teams of companies like Microsoft, Intel, Symantec, SAIF and Mercy, Dennis has provided his expertise to create alignment and commitment to organization-wide brand culture programs. Find Dennis Hahn at Liquid Agency , LinkedIn, and Twitter. Get in touch with host Brian Sooy, brand strategist and president at Aespire, and StoryBrand Certified Marketing Guide. Music in this episode is the track, Wrong, by Dan Henig on Youtube Audio.

If you’re a board member or nonprofit leader, this two-part episode of Everybody Brands is one to which you need to listen, to understand why your digital strategy needs to be part of your entire organizational structure. All businesses need to be managing their digital resources, but It's like a “spaghetti of things.” What many leaders neglect is that just like if you have a campus of buildings, somebody has to manage that campus. You probably already have an ecosystem of digital tools that you're using and somebody needs to be keeping an eye on those resources. It is a critical function to get the most out of those resources and ensure that they’re used properly to strengthen and connect the entire organization. Get more insights for strategy and thriving organizations at Aespire.com

Work and life as worship, setting your Personal Narrative in the Big Kingdom Narrative, cultivating latent potential in your sphere of influence, discerning Satan who tries to corrupt your Life Story, redeemed to live a life of dominion (not just "go to heaven" someday), and launching out into the deep where the High Adventure is! Brian Sooy is President and Design Director of Aespire (aespire.com). Get the Jesus Smart eLetter and keep current with podcast episode releases

When communications consultants say things like, ”Nonprofits don't want to do the work that we need them to do and they don't realize how important strategy is;” and nonprofit leaders say, “Strategic planning is not helpful and annoying and takes up too much time,” it's time for an intervention. Just how important is strategy, and why is it the first principle in Aespire’s Clarity Credo for purpose-driven brands and culture? If you’re a board member or nonprofit leader, this two-part episode of Everybody Brands is one to which you need to listen. This episode of Everybody Brands is a conversation between host Brian Sooy and Sarah Olivieri from Pivot Ground. Sarah is a nonprofit strategist with a passion for helping organizations thrive in the digital age. Sarah introduces us to her business framework, the Impact Method, that gives you a strategy in less time. We take a step back and talk about how the impact method helps organizations that focus on strategy nurture trust with the people they serve and the people that they're asking for support from.

After 30 years as a design professional, Brian Sooy knows business leaders often struggle with branding and marketing but don’t have the time, capacity, or expertise to do it right.Brian is the founder of Aespire, the marketing agency that partners with small business owners to achieve extraordinary results.He is the author of the top-rated branding and culture book, “Raise Your Voice: A Cause Manifesto.” As a StoryBrand Certified Guide, Brian guides leaders with clear messaging, beautiful design, and marketing strategy that engages customers, so the brand becomes the preferred choice and their business grows.Learn More: https://www.aespire.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

After 30 years as a design professional, Brian Sooy knows business leaders often struggle with branding and marketing but don’t have the time, capacity, or expertise to do it right.Brian is the founder of Aespire, the marketing agency that partners with small business owners to achieve extraordinary results.He is the author of the top-rated branding and culture book, “Raise Your Voice: A Cause Manifesto.” As a StoryBrand Certified Guide, Brian guides leaders with clear messaging, beautiful design, and marketing strategy that engages customers, so the brand becomes the preferred choice and their business grows.Learn More: https://www.aespire.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Does your brand inspire and engage people? Why not? If your vision and values aren’t clear and communicated at every touch point, people forget why your brand matters. The Clarity Principles are for people focused on growing their company with a culture that attracts and retains customers and talent. The 12 principles of the Clarity Credo are essential values to help you align purpose, communications, relationships, and leadership. In this episode, we talk about the four dimensions of communications and culture and explore how the 12 principles help you nurture a brand and culture that inspires people. “Upholding our brand truths is everybody’s responsibility. If we’re not aware of what our brand represents and if we don’t communicate it clearly, people will fill in the gaps with what they believe—whether it’s true or not.” To download the free Clarity Credo poster mentioned in this episode, subscribe at Aespire.com. Read the original transcript of this episode at blog. Aespire.com

How do you build a brand that really stands out and stands for something? Brian Sooy from Aespire knows the answer, and in this episode he shares his insights from a career of well over 20 years as a branding consultant. What I love about Brian and his thinking is that to him, branding start with a purpose and a mission, and everything else emanates from that. Make sure you also check out Brian's "Clarity Manifesto" on LinkedIn (Google it), a great tool for aligning your brand around your purpose and mission. Hope you enjoy the episode!

Trust is a brand asset for which every employee, from the CEO to the front-line team, is responsible. Trust is reinforced when people act and speak in a manner that is consistent with an organization's values, character, and culture. The challenge with trust is that you cannot buy it or force customers to believe your organization is trustworthy. Your brand must work to earn trust. Every interaction is an opportunity to build relationships and nurture trust. In this episode, I explore how being trustworthy impacts major brands like Facebook and Marriot, and how trust will help your organization grow by being more appealing to employees and customers. Read more at Aespire.com

Your brand embodies the purpose, mission, values, vision, message, and impact of the organization. Leave one out and people fill the gap with what they want to believe. Are you willing to risk that? Understanding how a story works toward making your brand and organization’s personality more believable is essential to unlocking the power of purpose and the potential of your narrative. When we tell ourselves stories about our experience, we are trying to figure out what the brand or organization means to us or how it improves our lives. Read more at Aespire.com

Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. Download the complete transcript at http://bit.ly/2tDarOo "The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers. The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prove we have a long way to go in truly understanding the discipline of brand management. Read and download the transcript from Aespire.com

Let’s cut to the chase: if your communication initiatives don’t directly align with the objectives or focus from your strategic plan, you’re merely doing busy work. You’re in possession of a to-do list disguised as strategic communications. If you are a smart marketer or business owner who wants to make the best use of your time and limited resources to help your organization communicate, raise awareness, and increase revenue, you can apply these three rules for converting strategy into action. Read more at Aespire.com

Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of three books (The Accidental Creative, Die Empty, and Louder Than Words) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. His book Die Empty was named by Amazon.com as one of the best books of 2013.
 His latest book, Louder Than Words, is about how to develop an authentic voice that resonates and creates impact. In this interview, Todd and Brian Sooy talk about impact, why a manifesto is more compelling than a mission or vision statement, and how empathy for your audience helps you connect most effectively with those you're creating for. Visit causemanifesto.com for more resources and content like this. Read more at Aespire.com

Be Courageous. We will dream big dreams, and have the courage to change and adapt in order to make our vision a reality. Courage may require that you step into the unknown. It may require difficult conversations. It will require that you find a way to overcome whatever fear is preventing you from taking the next step. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Be Powerful. We will believe our cause is meaningful, and act in the belief that it has the power to change the world. Power comes from strength: a courageous and engaged board; a confident and competent leader; a clearly articulated purpose; and a mission embodied by the character, culture, and voice of the organization. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Be Positive. We will choose our words well, for they will motivate people to follow, donate, advocate, and believe in our cause. Optimism is a better motivator than pessimism. Internally and externally, stakeholders will respond to positive messages with a positive response. A positive experience leads to deeper motivation and more engagement. Being positive affects everyone’s perceptions. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Be Trustworthy. We will seek accountability and transparency, acting and speaking in a manner consistent with our values, character, and culture. Clarity — the principle of clear and focused communication — can only be achieved when an organization makes its communications choices from the perspective of mission-driven design. Its purpose, culture, character, and voice must be unified in support of the cause. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

The true gift that is given is your supporter's trust. Money, services and time is an accompaniment to that gift. How you respond shows your donor that their gift is as meaningful to you as it is to them. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

All media is social media, and every interaction is an opportunity to build a relationship. Explore why ambassadors and advocates need to be authentic. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Be Engaging — As in a conversation, listen as often as you speak to stakeholders, supporters, and believers in your cause. From "Raise Your Voice: A Cause Manifesto." Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Engaging people is not about telling your story, it's about inviting them into a story. The power of words inspires me. The right words, shared at the right time, give hope and purpose. Words create an expectation of reality; anticipation for what is promised, hope for what is to come. An audio abstract from Raise Your Voice: A Cause Manifesto. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Be insightful. Big data, little data. We will embrace data as a means of telling our story and gaining greater insight into the outcomes of our mission. An audio abstract from Part Two, chapter Four of Raise Your Voice: A Cause Manifesto. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Be meaningful. We will ensure that our values and actions align with the reasons that motivate our followers and stakeholders to believe in our cause. An audio abstract from part two, chapter 3 of Raise Your Voice: A Cause Manifesto. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Focus your strategy and communication on the information needs of your audience. Learn to speak their language, what they care about, and how to best speak to their minds and touch their hearts. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Strategy is not an option, it's a requirement of your mission. Every purpose-driven organization needs a strategic plan to guide its activity and communication. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Mission-Driven design aligns design and communications with and organization's purpose and mission. Purpose, values, and character support a culture of communications that nurtures trust. Are you ready to Raise Your Voice? Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Many organizations want to raise their voice before they understand how best to communicate with their audience. How will you find clarity? Do less marketing. Build more relationships. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Your organization is not a brand, it is the voice of your cause. Any organization that acts and speaks on behalf of a worthy cause, becomes the voice of that cause. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Every nonprofit has two goals: create sustainable impact through its mission; and raise awareness, funds, and resources to advance its mission. Inspiration starts at the top — with the board and executive leadership. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Listen Here: Brian Sooy is a business owner, design professional, author and speaker. He is founder of Aespire, a design consultancy that empowers mission-driven organizations to create purpose-driven culture, design with purpose, and communicate with clarity. Brian is the author of Raise Your Voice: A Cause Manifesto, which explores how your purpose, character, culture, and […] The post Podcast: Four Dimensions of Communications and Culture appeared first on JenningsWire.

Who are your nonprofit's biggest ambassadors, advocates, and biggest fans? Insights from the nonprofit marketing and branding book Raise Your Voice: A Cause Manifesto answers those questions. Available exclusively at http://bit.ly/Buy_RYV. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Seeking Clarity from Raise Your Voice: A Cause Manifesto by Brian Sooy. Every day, purpose-driven organizations are trying to communicate better. Is yours one of them? Are you searching for clarity to connect your mission with your audience? Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

You need to position your organization as the voice of the cause, within a crowded and noisy marketplace. The path to clarity begins with awareness of where your cause is positioned in the mind of your audience, and what motivates them to support it. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

An audio abstract from the preface of Raise Your Voice: A Cause Manifesto by Brian Sooy. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

Four dimensions of communication and culture, 12 timeless resolutions of leadership for mission-driven leaders. These principles will help you align how your organization communicates its values through its purpose, character, culture, and voice. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

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