Podcast appearances and mentions of brian sooy

Find Your Perfect Franchise and Own Your Future with Alex Smereczniak (co-founder of Franzy.com) and Brian Sooy, Founder of Aespire Branding and MarketingIn a sales slump? Improve your messaging and watch sales grow with StoryBrand and Brian Sooy. Take our free marketing assessment powered by StoryBrand.How to Get in TouchExplore Franzy's tools and resources: Franzy.comContact Alex via email: Alex@franzy.com or on LinkedInConnect with Brian Sooy on LinkedInFull episode notes on Growing Service Brands and The Society of Extraordinary StrategistsGet the best-selling branding book,Trade Secrets, by Brian Sooy Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Everybody Brands Podcast, Brian Sooy and guest Zach Hoskins discuss Zach's perspective on this idea: "Don't just sell a product—sell a process. Help clients build a strategy that converts leads, nurtures relationships, and retains customers for life."This episode is brought to you by Aespire, the branding and marketing agency for service companies.What is your professional background?Military: 10 years in Missouri Air National Guard, worked on B2 stealth bomberLeadership: 10 years on leadership teams of entrepreneurial organizations (C-suite roles)Consulting: Implemented coaching strategies and business systems for 5+ yearsCurrent: Owns The Efficiency Conductor, runs online communities for tech professionals and leadersWhat communities do you run?Harmony Growth Lab: Helps cybersecurity professionals build personal brands and strategic visionsWhat is your approach to client relationships?Focus on selling a process, not just a productHelp clients build strategies to convert leads, nurture relationships, and retain customersPrioritize investing in team members, who then take better care of clientsView relationships as the foundation of business successGet your copy of the book, "Trade Secrets: Four Core Strategies to Maximize Value for Service Companies" in print, ebook, and audio formats. Tailored for a wide range of professionals, from home services to wealth management, this book breaks down complex branding concepts into accessible, actionable strategies that any small business owner can implement.How do you balance team and client priorities?Shifted focus from "clients first" to "team members first, then clients"Pouring into team members empowers them to better serve clientsThis approach helps remove the owner from day-to-day operationsHow do you approach strategic planning for businesses?Map out the entire client journey from awareness to advocacyUse whiteboards to visualize processes and identify prioritiesFocus on one area (e.g., sales process) for a sustained period (90 days to a year)Emphasize working on the business vs. in the businessWhat's your view on long-term planning?While specifics may change, focus on desired feelings and outcomesUse reverse engineering to determine steps needed todayHow do you manage time and productivity?Focus on four key elements: Time, Energy, Attention, and Effort (T.E.A.E.)Create an "ideal week" to manage time effectivelyAnalyze energy levels throughout the weekDirect attention intentionally and adjust effort accordinglyHow do you approach relationship building in business?Create communication cadences (weekly, monthly, quarterly, yearly)Use methods like podcasting to generate leads and build relationshipsView relationships as the foundation of all business successBalance emotional and logical communication based on audience (e.g., more logic-focused for accountants) Hosted on Acast. See acast.com/privacy for more information.

Join business and brand strategist Brian Sooy for a conversation with Brett Baker, founder of VAUSA.VAUSA is a virtual staffing agency with a mission to create meaningful jobs and community for military families by strategically building remote teams for faith and purpose-driven businesses.Highlights from this episode:Visit hirevausa.com to hire a virtual assistant to free your timeBook a free consultation with VAUSA®Download "125 Tasks To Delegate To Your Virtual Assistants"Grow your business with a brand and business alignment framework that unlocks greater potential for your EOS business. Order Trade Secrets: Four Core Strategies to Maximize Value for Service CompaniesEverybody Brands is hosted by Brian Sooy, founder of Aespire Branding and Marketing, the agency that helps service companies unlock their potential through business and brand strategy. StoryBrand Certified. Hosted on Acast. See acast.com/privacy for more information.

This brief episode introduces you to Trade Secrets: Four Core Strategies to Maximize Value for Service Companies by Brian Sooy, now available in audiobook format.“Trade Secrets by Brian Sooy shouldn't be secrets at all, yet most of us have never applied these practical, easy-to-understand ideas to optimize our businesses. Thanks, Brian, for making practical solutions so accessible!” – Donald Miller Author of Building a StoryBrand Every service business needs a plan to consistently align its brand with its customers.The CORE Framework shows you how to integrate a story-framed brand with leadership, marketing, sales, operations, services, and customer experience.Features case studies for HVAC professionals, electricians, plumbers, insurance companies, and financial advisors.Enhance your Entrepreneur Operating System (EOS) or Business Made Simple implementation with four proven CORE strategies that build long-term brand value for any B2C or home services business.Buy Trade Secrets in ebook, print, or audiobook at https://amzn.to/4cTvOQmPreview at aespire.com/get-trade-secrets Hosted on Acast. See acast.com/privacy for more information.

Do you want to leave a legacy through your business?   We all have a lot of opinions and beliefs on how to do it. There are a lot of possibilities and opportunities that make us feel torn to choose the right one. How do we filter out which way suits us better?    In this episode, we're joined by Brian Sooy who has been a faith-based entrepreneur for over 40 years. Brian Sooy has mastered being able to discern what is the correct way for him to run his business. His career began in 1984, the year the Apple Computer debuted.    A decade later, he founded Aespire, a branding and marketing agency that helps people build relational brands that bridge the gap between business strategy and what consumers expect. And he is here to help guide us in becoming our better, authentic selves as we aim to leave our legacy.   In this episode, you'll learn:   What is discernment? How to embrace discernment. How to build a business that is in alignment with you and your authentic goals.   This is all about discernment and finding your real path in business. Everything in your life is allowed by the choices you make. You either made those choices consciously or unconsciously. So by tapping into discernment, you can make better conscious choices for your business. Take notes because you are going to hear from one of the brilliant minds in the industry.   Here's a sneak peek inside this episode:   [5:49] Who is Brian Sooy and how did he start his business?   [7:05] The ups and downs in business.   [11:41] What it means to live a grateful life.   [12:15] How to reconcile being in marketing and serving God.   [18:03] Own your brand category and know your customers.   [19:06] Define what scaling looks like for you.   [21:14] Define and see what the future should be.   [25:37] Think from other people's perspectives.   [32:33]  Possibilities can become obstacles disguised as opportunities.   [34:26] You need to focus on your potential.   [39:35] Possibilities to eliminate to focus on life-changing opportunities.     Podcast Instagram: The Flourishing Entrepreneur FM Website: Flourish Marketing | Strategy, Copywriting & Coaching Schedule a Discovery Call: Flourishmarketing.co/disco Guest's Bio: Brian Sooy is the president of Aespire. Aespire aims to help people in their branding strategy and business. He is a certified Brand Strategist and StoryBrand guide. He is also a top marketing influencer and a top marketing coach.   Where to find more of Brian: Brian's Instagram: @briansooy Brian's Twitter: Brian Sooy Aespire Website: aespire.com

You might offer an amazing product or service with incredible value but if you aren't clearly talking about it in your marketing as well as on your website, you are leaving all those potential customers in the dark!   In today's episode, J.J. and April answer a question from a Hero Maker like you who's struggling to get his potential customers to realize they even have a problem before showing them how his business can help fix it. They also talk with marketing expert and StoryBrand Certified Guide Brian Sooy who gives you five effective ways you can highlight the problem you solve for customers to overcome their objections and eliminate the road blocks standing between you and growing your business.   You can contact StoryBrand Certified Guide Brian Sooy directly at MarketingMadeSimple.com/Brian-Sooy.   --   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Kate Volman is the CEO of Floyd Consulting. Kate and Brian Sooy talk about content, creativity, and repurposing so you can do more with the content you love to create.Floyd Consulting believes an organization can only become the best version of itself to the extent that its people are becoming better versions of themselves. And in order to do that, you have to learn about your employee's dreams, what are the dreams that your team members have for their lives, and if you help them achieve their dreams, they're going show up at work differently and help you achieve the dreams of the organization.We talk about books: "What's interesting about it is when you have the book, you've done the hard work, you've done the work of taking these big ideas, and communicating them in a way that people can kind of bite size, take it and actually understand what you're trying to say."+++It's hard to know if you're actually getting your marketing right. If you've ever felt this way, I'm so excited to share a brand new tool with you.The StoryBrand Marketing Report is a new online business assessment that lets small business owners understand where their marketing plan is falling short and what it should look like.Marketing does not have to be complicated and yes, it can work. Take the assessment and get your report now

Breakthrough is a word that can be applied to many things in life, but it's never more important than when you're running your own business. And the biggest breakthrough you can make is breaking the mold of being seen as a cold, impersonal company. In this special edition of the Mindstate Marketing Hour, we will tackle the topic of “being more human” in business with the help of Brian Sooy, founder of Aespire Branding Agency. Brian will discuss his experience from building a brand centered on making human connections with others.

As Brian celebrates the five-year anniversary of being a StoryBrand Certified Guide, he invites Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, for a conversation about storytelling, your customer journey, and how to tell a compelling brand story.  J.J. is the Host of the Marketing Made Simple podcast and co-author of the book, Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business.StoryBrand is fantastic for short-term marketing and for helping companies create coherence and continuity for their long-term brand strategy. You can find success stories and examples of how companies achieve success when they work with Aespire to create long-term brand strategy and marketing that works with StoryBrand framework at Aespire.com.You can find Dr. J. J. Peterson and learn more about the StoryBrand framework when you:Follow StoryBrand on Instagram, Facebook, or TwitterSubscribe to the Marketing Made Simple PodcastBuy Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any BusinessRegister today to create a clear message and 5-part marketing plan for your business at the StoryBrand Marketing LivestreamSubscribe to Business Made Simple University to get a step-by-step plan to grow a business that works, orSign up for the Business Made Simple daily.Brian Sooy is a leading dual-Certified Brand Strategist and StoryBrand Certified Guide.

We all have a problem: We're addicted to busyness. Busyness is a distraction that erodes our attention, drains our energy, and minimizes our effectiveness. Best-selling author and serial entrepreneur Jordan Raynor shares how we can overcome busyness and redeem our time.Jordan Raynor is a serial entrepreneur and national bestselling author who helps Christians do their most exceptional work for the glory of God and the good of others. Through his books, podcast, and weekly devotionals, Jordan has helped millions of Christians in every single country connect the gospel to their work.In addition to producing this content, Jordan serves as the executive chairman of Threshold 360, a venture-backed tech startup that has built the world's most extensive library of 360° experiences of hotels, restaurants, and attractions.Time is the one resource we never seem to have enough of. Once it's gone — it's gone! We can earn more money, but we can never gain any more time. So who can show us how to make the most of our time?The gospels don't show Jesus walking around with a to-do list or a calendar. But they do show him dealing with distractions at work, fighting for solitude, and seeking to be busy without being hurried. The  gospel biographies show Jesus facing many of the same challenges we face today as we seek to steward our limited time. And because he was infallible God, we can assume that Jesus managed his time perfectly, providing us with the ideal model to follow.In Jordan's new book, Redeeming Your Time: 7 Biblical Principles for Being Purposeful, Present, and Wildly Productive, Jordan shows you 7 timeless time management principles from the life of Christ and 31 hyper-practical practices to help you live out those principles today. Listen for answers to the questions:If God's grace is sufficient, why does it seem the amount of time we have to be insufficient?What's the difference between being busy and being hurried?I don't mind being purposefully busy, but I don't want to be hurried. What principles and practice can you share with me to speak to that genuine tension I feel every day? Connect with Jordan Raynor:Order the best-selling book, Redeeming Your Time: 7 Biblical Principles for Being Purposeful, Present, and Wildly Productive on Amazon.Connect with Jordan at jordanraynor.com The Everybody Brands podcast is hosted by Brian Sooy, certified Brand Strategist and StoryBrand Guide.Everybody Brands gives you insight into branding and brand strategy that helps you focus on your customers and empowers you to outmaneuver your competition so you can achieve your company goals and grow your business.Find Brian Sooy's books on Amazon.Book Brian to speak or help you grow your business at Aespire Brand Agency.

Not content to leave a pile of brand myths unkicked in the middle of the road, Andy Starr, Managing Partner of Level C, and Brian Sooy, Brand Strategist and Founder of Aespire Brands ask (and answer) questions about brand and branding.People don't understand why differentiation matters. What's the value? Why should someone who works in brand care about the brand being different? “What are the three questions every brand and business owner should ask?How do you know when an idea is innovative?This episode of the Everybody Brands podcast is Part Two of an extended conversation with Andy Starr, Managing Partner of Level C.Andy Starr is the managing partner of Level C, an education program teaching principles of modern brand to business professionals.  Andy co-founded Level C and with international brand expert and author Marty Neumeier.Andy calls himself a "provocateur-for-hire" at the intersection of education, business, and brand. He helps clients outmaneuver competition and conditions in their markets, and make marketing|advertising|PR|content work better, land stronger, and drive real results. Because he's a provocateur, you can understand why I invited Andy for a conversation about brand and business on the Everybody Brands podcast.  We mention Dune, Marty Neumeier, and make a connection between the practice of brandind and music that you don't want to miss.Connect with Andy Starr atLevelC.orgAndy Starr on LinkedInBrian Sooy is the only dual-certified Level C Brand Strategist and StoryBrand Guide. He is the author of multiple books on brand, communications, and culture, and the agency principal of the Aespire Brands Agency.

What You'll Hear: Brian gave his life to Christ at age 16 in church, after hearing an audible voice that said "Come" First job was delivering appliances for local appliance dealer, while still in high school, learned how to install washers and dryers, learned about how hard work, how to use his hands, and how to deal with people Went to college, part-time cutting lawns, then worked for a print shop doing deliveries, after college did graphic design and director positions, then started his own business 25 yrs ago with his wife They use story to help other businesses to invite their customers into a story Starting business wasn't a gentle transition.  He was let go after 10 years when his wife was pregnant.  It was scary, like bungee cord jumping but you're not sure if your cord is short enough. He does creative and front-end work, and his wife works in the back office Donald decided to start Story Brand and help people tell their story In storytelling, there can be up to 36 elements, the shortest is 3 In the story brand framework there are 7 elements The Character (hero), The problem, The guide presents a plan, a direct call to action, which results in success or ends in failure Break: 17:04 Brian created Entreworship.  We're called to worship God in everything we do.  If we don't, we're missing out. Christ is Lord over all of us, or He's Lord over none of us Brian has written devotionals called "Essential: Finding Worth in Your Work", for those who wonder if their work really matters We're told in the Bible that everyone in the body of Christ is essential We all face pressure in our jobs, and we all need encouragement The church hasn't equipped men to see their work as sacred, we've forgotten this idea from the Protestant Reformation We need to end our obsession with entrepreneurship We worship the things objectify, in our culture we focus on freedom and politics God's call to our lives is a call to Christ Christ didn't just save our souls, He saved everything For an entrepreneur, there's a risk of running ahead of God instead of following God may be saying "wait", but He never wants us to sit still Gal 5:16 says we'll always be in this tension Becoming a good follower is a lifetime endeavor 85% of the workforce is not engaged in their work We're called to work for the good of the communities we're in Remember who we work for.  We're there to serve the people who hire us, we have to respect that. No matter what we do, we do for the glory of God. In most workplaces, the management think the workers are the problem, and the workers think the management is the problem. Favorite verse is Romans 12:1-2 and Phil 4:7-8 Go to www.Entreworship.com Social media, handles @BrianSooy The work that you do is one that God is using to do things through you “Essential: Finding Worth in Your Work During Uncertain Times” was released February 2 and is now available on Amazon and other sites as it gets distributed.   Here’s the announcement on ChristianPost.com Here’s the book landing page with a link to the YouVerion/Bible.com plan and some exclusive bonus material

In this special episode of the Everybody Brands podcast, Cleveland businessman and National Director of WEC, Intl., John Murtha and Brian Sooy have a conversation about faith-driven business, entrepreneurship, and why everybody who works is essential.This episode is different from most others on this podcast — you'll learn about Brian's background, his faith story, and his passion for helping entrepreneurs grow and experience the joy of their faith — whether they are the CEO or someone who pushes a broom.John and Brian dig deep into why work matters, how you can integrate your faith at work, and if Brian's forthcoming book, Essential: Finding Worth in your Work During Uncertain Times, a 30-day devotional, is prophetic for times like these.Enjoy a 5-day devotional sample when you subscribe to Essential: Finding Worth in your Work exclusively from Bible.com and the YouVersion app. 

In this episode of the Everybody Brands podcast, we have a conversation with Mind State Group founder Will Leach on how making fast emotional connections with people will help your brand win trust and resonate with people’s hearts and minds.Will knows what it what it's like and how it feels to hold your breath every time you launch advertising, and how crushing it is when the campaign you worked on so hard just crashes and burns. With over 25 years of experience in corporate America, Will has worked with some of the biggest brands in the world and conducted hundreds of research studies. His best-selling book, Marketing to Mindstates generated six figures in just six months of launching, (which makes me jealous). Marketing to Mindstates is one of the leading resources on behavioral and science-based marketing today.Connect with Will atMindstate GroupWill Leach on Twitter Will Leach on LinkedInConnect with Brian Sooy from Aespire atAespire.comon Marketing Made SimpleBrian Sooy on LinkedInBrian Sooy's books on Amazon

Take two for the first international Everybody Brands episode with Eddie Biroun, a copywriter who happens to design. Eddie helps businesses attract more leads, create more customers and increase profits through brand building and sales messaging. Eddie has achieved results across 16 different markets, including financial insurance, real estate, automobile education, entertainment and fitness, and he's worked with brands like Sotheby's, Toyota, and Volvo. Eddie and host Brian Sooy are both passionate about brands and branding. We both approach brands and branding from similar and different directions, with a common mentor in one of the world's leading branding experts. Connect with Eddie onInstagramEddieBiroun.comMentioned in this episode:Marty NeumeierRaise Your Voice: A Cause Manifesto

Purpose, mission, and vision statements can be confusing. It's rare to find two organizations that agree on common usage, definition and application of the words. It can be even more confusing to understand why each word is relevant, and how each component relates to one another. Some organizations tend to substitute their mission and vision for their purpose. If you want your audience to connect with your mission, you need to communicate with clarity about why, what, and how you are creating value and impact.In this companion podcast the popular article, The Difference Between Purpose, Mission, and Vision, Brian Sooy unpacks the difference between purpose and mission, the difference between mission, and vision, and why impact is ultimately what matters.A good mission statement and vision statement are best suited for internal organizational guidance. Purpose keeps you focused on why you exist, vision aligns you with your goal, and mission empowers how you will accomplish it. Done well, it will inspire and motivate you every day, and just might inspire your audience.

In this episode of the ROI Online Podcast, host Steve Brown speaks with fellow StoryBrand guide Brian Sooy. Brian is an agency owner, author of Raise Your Voice, and podcast host with a background in design. In fact, Brian went to school for graphic design before entering the design field.His career evolved from there, though, and he eventually moved in a more marketing-oriented direction, became a solopreneur, brought others into his business, and moved into a mainly strategic role for his agency. The agency, called Aespire, works with businesses and entrepreneurs to improve their messaging, bringing design methods to bear on marketing. Brian's aim is to use words and other design elements to produce clear messaging.Steve and Brian discuss various aspects of the transition from working as a solopreneur to having a team. Brian talks about empowering both workers and business change, developing processes, determining who the company should serve (with either a niche or generalist character), and the reinvention process. Brian started out wanting to solve problems through design, but then specialized further and looked for a vertical sector to which he could specifically cater his work. This brought him to his current work, and his company as it stands now is most suited to companies with about 25 or 30 to about 1,000 employees; leaders of such companies tend to be approachable, want to see growth, and have much to gain from help with communication and the clarity of their message. Brian tries to help them to change their approach, find their voice, and think about their company in the long term. At the present time, as Steve points out, the long-term view necessitates taking into account the COVID-19 pandemic and resulting move of business toward digital platforms. He and Brian discuss their use and the future of such means. They also consider the delivery of value to customers, which Brian sees as a major focus of his 25-year-old company. Aespire helps businesses to unlock their full potential, works with a diverse assortment of brands, and tries to be of service even beyond profit to non-customers. Brian also sees the focus on providing value come into play in conversations with his clients; he works to help them determine their purpose, brand, and story, and so works to help them see their value. He tries to see and understand them in their virtues and values, and in turn to help them build a trusting relationship with their own customers.Learn more about Aespire at Aespire.com.Learn more about Brian on LinkedIn, Twitter, and Instagram.Learn more about Steve Brown's book, The Golden Toilet. Also available on Audible! Get it for free when you sign up for a 30-Day Trial Membership.Thinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)

Purpose lifts us at the end of the day beyond the tasks we have accomplished and the goals we have achieved to the belief that we have not just added value, but we've achieved something of significance in pursuit of something greater. This is perfect episode for anybody who's in a leadership position. It's perfect right now for organizations who are finding the need to adapt what they're doing and align new things in an economic crisis and during COVID-19 with their purpose. Get clarity for your purpose, vision, and marketing message at Aespire.com/storybrandConnect with Brian Sooy on LinkedIn or Twitter

Brian Sooy, the president of AESPIRE, joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “Raise Your Voice: A Cause Manifesto,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity, they multiply their impact and their business thrives. Here are a few additional resources that complement our conversation: Raise Your Voice: A Cause Manifesto —Amazon's top-rated guide to help mission-driven organizations nurture a culture of generosity that engages supporters and builds a mission-driven brand Download the Brand Clarity Credo, inspired by Raise Your Voice: A Cause Manifesto — and receive 12 months of free insights from Aespire to help you achieve clarity and build a powerful relationship brand. Download a free guide to help you Master the Art of Donor Storytelling ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Brian Sooy, the president of AESPIRE, joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “Raise Your Voice: A Cause Manifesto,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity, they multiply their impact and their business thrives. Here are a few additional resources that complement our conversation: Raise Your Voice: A Cause Manifesto —Amazon’s top-rated guide to help mission-driven organizations nurture a culture of generosity that engages supporters and builds a mission-driven brand Download the Brand Clarity Credo, inspired by Raise Your Voice: A Cause Manifesto — and receive 12 months of free insights from Aespire to help you achieve clarity and build a powerful relationship brand. Download a free guide to help you Master the Art of Donor Storytelling

Brian Sooy, the president of AESPIRE, joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “Raise Your Voice: A Cause Manifesto,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity, they multiply their impact and their business thrives. Here are a few additional resources that complement our conversation: Raise Your Voice: A Cause Manifesto —Amazon’s top-rated guide to help mission-driven organizations nurture a culture of generosity that engages supporters and builds a mission-driven brand Download the Brand Clarity Credo, inspired by Raise Your Voice: A Cause Manifesto — and receive 12 months of free insights from Aespire to help you achieve clarity and build a powerful relationship brand. Download a free guide to help you Master the Art of Donor Storytelling ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

David Lemley has had a creative and strategic hand in shaping some of the world’s most iconic brands including Starbucks, REI, Pampers, and Nintendo. As the Founder and Chief Strategist of Seattle-based Retail Voodoo, David is on a mission to help better-for-you brands win customer’s hearts, minds, and souls. He partners with marketers, investors, and founder-owners to unlock the power of their brand’s promise to engage consumers, spark innovation, identify opportunity, and drive exponential growth.This episode is brought to you by Aespire Websites Made Simple, the visual website builder that helps you build a professional site that grows with your business.David Lemley published his first book, Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence, a highlight of the very first model David and Retail Voodoo uses in their brand strategy development process.Some of the questions David and Brian discuss include:In an age where people care more about “what's in it for me,” are you finding that consumers are still really tied in with the “Why?”Based on industry and a culture perspective, how do you define branding?What are some of the myths that you encounter around branding?What do you tell someone who doesn't believe their brand is a valuable business asset?How can a business and brand do a better job of using story to keep promises?As you listen, you’ll learn about a mutual colleague whom David counts as a major influence on his thinking and interviews in Beloved and Dominant Brands.Find David Lemley and his work at:Retail-voodoo.comBuy Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence on Amazon.Find podcast host Brian Sooy at Aespire Branding and Marketing, LinkedIn, and Amazon.

“Marketing is too important to be left to the marketing people.” — Peter Drucker It’s no wonder business leaders struggle with marketing. Spend any amount of time listening to podcasts and ”experts” and you‘ll hear conflicting advice, confusing jargon, and a jumble of terms that make you wonder why you bother to try marketing at all. IN this conversation with Dennis Hahn, we'll explore branding, experience, why shared values are key to building a tribe, and more — including the difference between branding and marketing, and why they matter, As chief strategy officer at Liquid, Dennis is responsible for the methodologies that Liquid uses to address the strategic challenges of our clients. Dennis leads teams of strategists across all of Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic branding initiatives for clients that include John Deere, HP, Microsoft, Motorola, Nasdaq, PayPal and Walmart. Dennis’ background and training as a designer gives him a design thinking perspective that gives him the insight and expertise to help organizations enculturate their brands with their employees and customers. Working with the leadership teams of companies like Microsoft, Intel, Symantec, SAIF and Mercy, Dennis has provided his expertise to create alignment and commitment to organization-wide brand culture programs. Find Dennis Hahn at Liquid Agency , LinkedIn, and Twitter. Get in touch with host Brian Sooy, brand strategist and president at Aespire, and StoryBrand Certified Marketing Guide. Music in this episode is the track, Wrong, by Dan Henig on Youtube Audio.

Work and life as worship, setting your Personal Narrative in the Big Kingdom Narrative, cultivating latent potential in your sphere of influence, discerning Satan who tries to corrupt your Life Story, redeemed to live a life of dominion (not just "go to heaven" someday), and launching out into the deep where the High Adventure is! Brian Sooy is President and Design Director of Aespire (aespire.com). Get the Jesus Smart eLetter and keep current with podcast episode releases

When communications consultants say things like, ”Nonprofits don't want to do the work that we need them to do and they don't realize how important strategy is;” and nonprofit leaders say, “Strategic planning is not helpful and annoying and takes up too much time,” it's time for an intervention. Just how important is strategy, and why is it the first principle in Aespire’s Clarity Credo for purpose-driven brands and culture? If you’re a board member or nonprofit leader, this two-part episode of Everybody Brands is one to which you need to listen. This episode of Everybody Brands is a conversation between host Brian Sooy and Sarah Olivieri from Pivot Ground. Sarah is a nonprofit strategist with a passion for helping organizations thrive in the digital age. Sarah introduces us to her business framework, the Impact Method, that gives you a strategy in less time. We take a step back and talk about how the impact method helps organizations that focus on strategy nurture trust with the people they serve and the people that they're asking for support from.

After 30 years as a design professional, Brian Sooy knows business leaders often struggle with branding and marketing but don’t have the time, capacity, or expertise to do it right.Brian is the founder of Aespire, the marketing agency that partners with small business owners to achieve extraordinary results.He is the author of the top-rated branding and culture book, “Raise Your Voice: A Cause Manifesto.” As a StoryBrand Certified Guide, Brian guides leaders with clear messaging, beautiful design, and marketing strategy that engages customers, so the brand becomes the preferred choice and their business grows.Learn More: https://www.aespire.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

After 30 years as a design professional, Brian Sooy knows business leaders often struggle with branding and marketing but don’t have the time, capacity, or expertise to do it right.Brian is the founder of Aespire, the marketing agency that partners with small business owners to achieve extraordinary results.He is the author of the top-rated branding and culture book, “Raise Your Voice: A Cause Manifesto.” As a StoryBrand Certified Guide, Brian guides leaders with clear messaging, beautiful design, and marketing strategy that engages customers, so the brand becomes the preferred choice and their business grows.Learn More: https://www.aespire.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

In this episode I talk to Allen Adamson, former Chairman of Landor Associates and currently Co-Founder and Managing Partner at Metaforce. We discuss branding and business in general, what it takes to build a strong brand in today's world, and we dive into Allen's new book Shift Ahead. Allen has previously written the books Brand Simple, Brand Digital and The Edge. Hope you enjoy the episode, and I am happy if you connect and engage with me, or directly with my guests. The episode starts at 1:13 with an introduction to Allen. We dive into Allens background, discuss how he got into branding, what he learned working for big companies such as Unilever, and what it means to Shift Ahead. You'll hear Allen share stories from his many interviews with people such as Thomas Friedman, brands such as Kodak, Nokia, Coca-Cola, Hasbro etc. Connect with Allen: www.metaforce.co Connect with Tobias www.wonderagency.com

How do you build a brand that really stands out and stands for something? Brian Sooy from Aespire knows the answer, and in this episode he shares his insights from a career of well over 20 years as a branding consultant. What I love about Brian and his thinking is that to him, branding start with a purpose and a mission, and everything else emanates from that. Make sure you also check out Brian's "Clarity Manifesto" on LinkedIn (Google it), a great tool for aligning your brand around your purpose and mission. Hope you enjoy the episode!

Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. Download the complete transcript at http://bit.ly/2tDarOo "The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers. The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prove we have a long way to go in truly understanding the discipline of brand management. Read and download the transcript from Aespire.com

Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of three books (The Accidental Creative, Die Empty, and Louder Than Words) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. His book Die Empty was named by Amazon.com as one of the best books of 2013.
 His latest book, Louder Than Words, is about how to develop an authentic voice that resonates and creates impact. In this interview, Todd and Brian Sooy talk about impact, why a manifesto is more compelling than a mission or vision statement, and how empathy for your audience helps you connect most effectively with those you're creating for. Visit causemanifesto.com for more resources and content like this. Read more at Aespire.com

Seeking Clarity from Raise Your Voice: A Cause Manifesto by Brian Sooy. Every day, purpose-driven organizations are trying to communicate better. Is yours one of them? Are you searching for clarity to connect your mission with your audience? Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.

An audio abstract from the preface of Raise Your Voice: A Cause Manifesto by Brian Sooy. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications.