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Sara Wachter-Boettcher inspires us through her actions, reminds us why it's important to see shades of grey, and helps us to design the careers we actually want. Highlights include: Is it career limiting to enforce a work/life boundary? Do we have to accept that companies exist to serve shareholders? Should we ever sacrifice our wellbeing to solve important problems? Who or what inspired you to become a feminist leader? Why are some people uncomfortable with life's shades of grey? ====== Who is Sara Wachter-Boettcher? Sara is the CEO of Active Voice, a leadership development company that's on a mission to make work culture better for everyone - in particular those of us working in design and tech. Through Active Voice, Sara helps organisations - like LinkedIn, Etsy, and Mastercard - to build radical and courageous leadership practices, the kind needed for today's world. She does this through 1-on-1 coaching, workshops and the facilitation of strategy sessions. Before starting Active Voice in 2020, Sara was the Principal of Rare Union, a content strategy and user experience consultancy. Sara also ran a feminist leadership community and event series called Collective Strength, and hosted a podcast for feminists called Strong Feelings. She is the author of three influential books, Content Everywhere: Strategy and Structure for Future-Ready Content, Design for Real Life, and Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech. ====== Find Sara here: LinkedIn: https://www.linkedin.com/in/saraboettcher/ Medium: https://medium.com/nice-work-from-active-voice Website: https://www.sarawb.com/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/
EPISODE Episode 18 TITLE Women’s Experiences Matter and Women’s Emotional Lives Matter GUEST Sara Wachter-Boettcher EPISODE OVERVIEW Sara talks about the importance of centering on women’s voices in media, and the importance of showing women in deep, rich, emotional conversations with each other in order to show how powerful it can be when we are vulnerable, and open and honest with each other. Sara talks about the common beliefs that prevent people from taking it to the next level, and steps they can take to get there. We talk about the value of learning from what didn’t work out, and often success is more about the process than the end result. We talk a quote someone said, “You can be a hot mess, and be successful.” HIGHLIGHTS In many environments, women are taught that in order to get ahead, they need to stuff all their feelings down, and that’s what professionalism means Women are taught that to be good at their jobs, they should be more unfeeling; more unstoic, and then they are perceived as unlikable when they are those things We’re extremely good at what we do. We’re competent; we’re ambitious, and we are successful, and we are also people that are unashamed to say, “Hey, I cried twice today.” I’m still good at what I do; I’m still competent and I’m still successful The contradicting messages women receive—you’re too aggressive, and you need to speak up. There are double standards for women, and a narrow tightrope for women to walk in order to be perceived as “just right.” You can spend your entire life just trying to do it “just right,” and still get the message that it’s not good enough We’re creating a space where we can say that none of those rules apply, and we can talk with women about things that matter to them on their own terms, so that people don’t feel less alone, and less alone in processing those toxic messages they get You can be a hot mess and successful at the same time In a male dominated culture, there is an emphasis on glossing over anything that makes you feel vulnerable. The problem with this is that people don’t learn anything from your story about being awesome. That is not helpful for someone else trying to learn from you Success is not any pure thing that doesn’t have down sides to it BIO Sara Wachter-Boettcher runs Rare Union, a strategy consultancy, and cohosts Strong Feelings, a weekly podcast about living your best feminist life at work. She's also a keynote speaker and the author of three tech/design books: Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech from W.W. Norton in 2017, Design for Real Life (with Eric Meyer) from A Book Apart in 2016, and Content Everywhere from Rosenfeld Media in 2012. Her work has been featured in The Washington Post, Slate, The Guardian, and more, and she’s spoken at dozens of events across four continents related to tech and design. LINKS Website--rareunion.com Website--strongfeelings.co Website--www.sarawb.com Twitter--twitter.com/sara_ann_marie Podcast—Strong Feelings Elizabeth Gilbert Big Magic To write a review in itunes: click on this link https://itunes.apple.com/us/podcast/unapologetically-sensitive/id1440433481?mt=2 select “view in itunes” chose “open in itunes” choose “ratings and reviews” click to rate the number of starts click “write a review” Website--www.patriciayounglcsw.com Podcast--www.unapologeticallysensitive.com Facebook--https://www.facebook.com/Patricia-Young-LCSW-162005091044090/ Facebook group Unapologetically Sensitive-- https://www.facebook.com/groups/2099705880047619/ Instagram--https://www.instagram.com/unapologeticallysensitive/ Youtube--https://www.youtube.com/channel/UCOE6fodj7RBdO3Iw0NrAllg/videos?view_as=subscriber e-mail—unapologeticallysensitive@gmail.com Show hashtag--#unapologeticallysensitive MUSIC—Gravel Dance by Andy Robinson www.andyrobinson.com
Podcast Description Sara Wachter-Boettcher is the principal of Rare Union, a digital product and content strategy consultancy based in Philadelphia, and the co-host No, You Go, a podcast about living your best feminist life at work. Her most recent book, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech (W.W. Norton, 2017), was named one of the best tech books of the year by Wired, and one of the top business books of the year by Fast Company. Her other books include Design for Real Life (with Eric Meyer) and Content Everywhere, and her work has been published in The Washington Post, Slate, The Guardian, and Quartz. Additional Resources WebsiteRare UnionNo You Go Twitter Sara Wachter-Boettcher Become a #causeascene Podcast sponsor because disruption and innovation are products of individuals who take bold steps in order to shift the collective and challenge the status quo.Learn more >All music for the #causeascene podcast is composed and produced by Chaos, Chao Pack, and Listen on SoundCloud. Listen to more great #causeascene podcasts full podcast list >
Sara Wachter-Boettcher talks about structuring content, and - more importantly - how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life (2016, A Book Apart). Her latest book is Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech (W.W. Norton, 2017). Content Strategy Interviews are hosted by Larry Swanson of Elless Media.
Sara Wachter-Boettcher talks about structuring content, and - more importantly - how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life (2016, A Book Apart). Her latest book is Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech (W.W. Norton, 2017). Video Here's the video version of our conversation: https://www.youtube.com/watch?v=8bXYC6ibtKk Transcript This current version is not a word-for-word transcript, just my raw notes from my first listen-through of our conversation. 1:00 Sara's path from journalism to agency where she was first "web writer" - they already had SEO people, design people - she was first to organize content there - working across departments and discplines - natural progression first IDed herself as "content strategist" somewhere between the time she read Rachel Lovinger's Philosopy of Data and Kristina Halvorson's The Discipline of Content Strategy around 2008 - a bit of a time lag between when she did the work and when IDed as a CS 4:00 more on her transition - journalism->CS - tech side: never considered herself a techie - a natural ability to get basic understanding of DBes, workflows, etc. 6:10 - how deep on tech - knows HTML - can mess up CSS, but really at strategic consulting level, so not too much on implementation 7:30 - getting writers to think differently about content creation 8:50 Content Everywhere published 5 years ago this month - crux = need our content to go a lot of different places - APIs, mobile, etc. - one set of content that can go many places - responsive design is important - need cleanly structured, well-organized content 10:30 how hard it is to repurpose a "page" of content into other uses - product, blog, white papers - responsive design patterns, 12:15 - transition to this new medium - Karen McGrane on blobs vs. chunks takes time from blobs to chunks - often driven by new CMS - often tough, lots of old possible chunks embedded in those old blobs - lots of asking, "why does that chunk actually matter?" teaser eg call to action so it needs compelling message - often find that orgs have design pattern that don't necessarily mean anything - have a teaser but is content communicating anything important? and then what does it look like how is structured 16:45 - working with/helping writers - paired writing, templates, guidance and tools and nudges in authoring interface itself - as well as overall authoring workflow, order of operations, etc. in complex systems 18:30 authoring experience, help them - maybe link to or embed good example - validation (char limits, eg 100-300 or 200-250?), until recently this wasn't a job. 20:30 AI form validation? probably better to focus on human/organizational stuff - basic improvements in tooling can go a long way 21:30 "We have not fixed content problems because content problems are fundamentally people problems." 22:00 behaviorl change at org level and ind level - big long term shift - look for viable improvements now - don't bite off more than you can chew - 23:00 being strategic about how much to do and when 25:20 - not a huge amount of implementation - break change down to make it - esp. showing people how their existing skills set fit in new environment 26:45 - "my perfect system" of structured content wrecked by real life - can say they wrecked it, dammit! or revisit with them & reiterate intent - let go of perfection 28:45 - agile vs structured content eg - a "false tension" any kind of publishing system will have consistency around types of content and ensuing patterns (how-tos, tip sheet, checklists, etc) - agile works well when in process of figuring out what's actually important to your users - improve models ov...
Sara Wachter-Boettcher is a content strategy and user experience expert who has worked on the web since she graduated from the SOJC (Magazine, 2005). As the principal of Rare Union, she’s led projects and facilitated workshops for Fortune 100 corporations, education and research institutions, and startups. Her new book, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, looks at the way technologists often embed a narrow worldview into the products they build, providing a revealing look at how tech industry bias and blind spots get baked into digital products—and harm us all. Watch our interview with Sara in the studio: https://youtu.be/lalv8Kz6R08 Watch Sara's talk: https://youtu.be/n2eSMimK83I Want to listen to this interview a different way? Find us wherever you get your podcasts: iTunes: https://podcasts.apple.com/us/podcast/demy%E2%80%A6ia/id1369395906 Stitcher: https://www.stitcher.com/podcast/university-of-oregon-school-of-journalism-and-communication/demystifying-media-podcast?refid=stpr Spotify: https://open.spotify.com/show/2Och6Oxpkhyo1nC7D6psHI Find more Demystifying Media talks on YouTube: https://www.youtube.com/watch?v=EiELNjgZJJI&list=PLoqXTlv_f5zEJifP55GP1ghtQjY3tzoI0 Watch our Q&As with media experts on fake news, data journalism, privacy in the age of Google, indigenous media, technology trends, Facebook algorithms, and so much more: https://www.youtube.com/watch?v=iTiuV9h-MKA&list=PLoqXTlv_f5zGu5TJeuL1SMBVCXlM4ViyL Read the transcript for this podcast: https://www.scribd.com/document/463718611/Demystifying-Media-6-Sexist-Apps-Biased-Algorithms-and-Toxic-Tech-with-Sara-Wachter-Boettcher