Podcasts about rosenfeld media

  • 62PODCASTS
  • 122EPISODES
  • 39mAVG DURATION
  • 1MONTHLY NEW EPISODE
  • May 13, 2025LATEST

POPULARITY

20172018201920202021202220232024


Best podcasts about rosenfeld media

Latest podcast episodes about rosenfeld media

Brave UX with Brendan Jarvis
Roberta Dombrowski – Redefining Leadership and Thriving at Work

Brave UX with Brendan Jarvis

Play Episode Listen Later May 13, 2025 78:16


Roberta Dombrowski invites us to rethink success, tune into our intuition, and lead with intention —sharing how mindfulness, healing, and self-compassion can transform the way we work and live. ====== Episode chapters 00:00 – Welcome and Introduction 04:25 – Being a Transracial Adoptee and Finding Voice 14:11 – The Restless Career Journey and Job-Hopping 22:54 – Lessons from Anxiety, Burnout, and Slowing Down 32:25 – Mindfulness, Somatic Work, and Coaching Practice 42:46 – The Challenges Facing UX Researchers Today 50:42 – Systemic vs Individual Burnout 58:10 – How to Navigate Red Flags in Hiring 1:06:01 – The Role of Intuition and Inner Wisdom 1:15:51 – Rediscovering Fun and Joy at Work ====== Who is Roberta Dombrowski? Roberta Dombrowski is a certified leadership coach and experience strategist, dedicated to transforming the way people live, learn, and work. She is the founder of Learn Mindfully, a coaching and training company she launched in 2022. Since then, Roberta has supported hundreds of leaders from companies such as Adobe, Instacart, ServiceNow, Zapier, and Zoom. Previously, Roberta was a Research Partner at Maze, where she helped clients maximize the platform's potential. Before that, she was VP of User Research at User Interviews, where she built and scaled the research function while tackling the meta-challenge of researching researchers. Roberta is also the author of Consciously Crafting Your Career Path, a self-reflection and career planning workbook designed to help people shape fulfilling and intentional careers. Her insights have been featured on podcasts like Lead the People and BLOC, and at events such as Rosenfeld Media's Advancing Research conference. ====== Find Roberta here: LinkedIn: https://www.linkedin.com/in/robertadombrowski/ Company website: https://learnmindfully.co/ Personal website: https://robertalearns.com/  ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn TikTok Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

Design Downtime
Steve Portigal Loves Creative Writing

Design Downtime

Play Episode Listen Later Apr 24, 2025 29:35 Transcription Available


Here comes the literary trope of the “interview podcast”, when Steve Portigal joins us to talk about his journey into creative writing. Known for his non-fiction books on user research, he shares how he discovered a passion for writing fiction during the pandemic when he hit a personal wall, and enrolled in a creative writing course. Steve talks about balancing clarity with ambiguity, learning that not every reader needs to understand every reference, and his exploration of different writing styles and formats, from short stories about eccentric small-town characters to linked short stories about alien invasions.Guest BioSteve Portigal (he/him) is an experienced user researcher who helps organizations to build mature user research practices. He is the author of Interviewing Users: How To Uncover Compelling Insights (now in a second edition, including an audiobook version) and Doorbells, Danger, and Dead Batteries: User Research War Stories. He's also the host of the Dollars to Donuts podcast.Steve is also generously offering a discount on his book. Use discount code DOWNTIME for 10% off of Interviewing Users when purchased from Rosenfeld Media. The discount code is good for the next 30 days, and you can also find this information in the show notes. LinksSteve's book, Interviewing Users (2nd Edition): https://rosenfeldmedia.com/books/interviewing-users-second-edition/.Use promo code DOWNTIME for 10% off when purchased from Rosenfeld Media. The discount code is good for the next 30 days.Steve's website: https://portigal.com/Steve's books: https://portigal.com/books/Steve's podcast, Dollars to Donuts: https://portigal.com/podcast/Steve on LinkededIn: https://www.linkedin.com/in/steveportigal/CreditsCover design by Raquel Breternitz.

Rosenfeld Review Podcast
Destigmatizing Failure to Encourage Innovation with Dan Ward

Rosenfeld Review Podcast

Play Episode Listen Later Feb 3, 2025 27:21


Failure is often seen as something to avoid, but Dan Ward sees it as a gateway to innovation. Dan is a military technologist, author, USAF veteran, and innovation catalyst at MITRE Corporation, and he and Lou talk about the profound lessons failure can teach. Drawing from his book LIFT: Innovation Lessons From Flying Machines That ALMOST Worked and The People Who NEARLY Flew Them, Ward shares stories of pre-Wright brothers (more accurately pre-Wright siblings) aviation experiments that, despite ending in failure, laid the groundwork for modern flight. He explains how studying and learning from setbacks can drive innovation and problem-solving in any field. Dan shares his innovation team's unique approach to failure: celebrating it with “failure cake.” This ritual helps his team process setbacks, learn from them, and destigmatize failure in a supportive environment. He also emphasizes the importance of storytelling, arguing that even the best ideas are meaningless if they can't be communicated clearly. The conversation highlights how embracing failure and sharing its lessons are essential for growth, whether in aviation, design, or technology. Mark your calendars! Lou announces that Dan will headline Rosenfeld Media's first Failure Friday on February 7, 2025, where he'll further discuss the failure cake practice.

New Books Network
Harry Max, "Managing Priorities: How to Create Better Plans and Make Smarter Decisions" (Two Waves Books, 2024)

New Books Network

Play Episode Listen Later Dec 30, 2024 65:54


The key to a life well-lived is prioritization, but people rarely explain how to do it effectively.   In Managing Priorities: How to Create Better Plans and Make Smarter Decisions (Rosenfeld Media, 2024), Harry Max provides a useful guide.  He explains how learning to prioritize is helpful in life as well as at work. He explains how he - and his clients - feel a sense of freedom, as though a weight is lifted, when it's clear what is most important and they are able to focus on those things. In this relatable approach, Max acknowledges that avoidance behavior is natural, and clarifies the need to understand the costs of not prioritizing intentionally. Drawing on methods used at Apple, DreamWorks, NASA, Adobe, Google, Microsoft, and beyond, Harry Max presents a practical method that you can apply either for single large decisions or for ongoing efforts.  In the book he introduces the "daily boot", a way to start the day by clearing out the fog of competing efforts, and his DEGAP® method: Decide, Engage, Gather, Arrange, Prioritize.  Max demystifies common prioritization frameworks by providing guidance on how and when to use them, either together or separately. These include the Eisenhower Matrix, the Analytic Hierarchy Process, Paired Comparison, and Stack Ranking among others.  Mentioned resources: The New How by Nilofer Merchant The Crux: How Leaders Become Strategists by Richard P. Rumelt The Kano model by Noriaki Kano. It's not a prioritization framework per se, but a valuable resource for understanding what is important as it relates to customer satisfaction.  Author recommended reading: Wiring the Winning Organization by Gene Kim and Steven J. Spear Creativity, Inc by Ed Catmull and Amy Wallace Hosted by Meghan Cochran Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

New Books in Psychology
Harry Max, "Managing Priorities: How to Create Better Plans and Make Smarter Decisions" (Two Waves Books, 2024)

New Books in Psychology

Play Episode Listen Later Dec 30, 2024 65:54


The key to a life well-lived is prioritization, but people rarely explain how to do it effectively.   In Managing Priorities: How to Create Better Plans and Make Smarter Decisions (Rosenfeld Media, 2024), Harry Max provides a useful guide.  He explains how learning to prioritize is helpful in life as well as at work. He explains how he - and his clients - feel a sense of freedom, as though a weight is lifted, when it's clear what is most important and they are able to focus on those things. In this relatable approach, Max acknowledges that avoidance behavior is natural, and clarifies the need to understand the costs of not prioritizing intentionally. Drawing on methods used at Apple, DreamWorks, NASA, Adobe, Google, Microsoft, and beyond, Harry Max presents a practical method that you can apply either for single large decisions or for ongoing efforts.  In the book he introduces the "daily boot", a way to start the day by clearing out the fog of competing efforts, and his DEGAP® method: Decide, Engage, Gather, Arrange, Prioritize.  Max demystifies common prioritization frameworks by providing guidance on how and when to use them, either together or separately. These include the Eisenhower Matrix, the Analytic Hierarchy Process, Paired Comparison, and Stack Ranking among others.  Mentioned resources: The New How by Nilofer Merchant The Crux: How Leaders Become Strategists by Richard P. Rumelt The Kano model by Noriaki Kano. It's not a prioritization framework per se, but a valuable resource for understanding what is important as it relates to customer satisfaction.  Author recommended reading: Wiring the Winning Organization by Gene Kim and Steven J. Spear Creativity, Inc by Ed Catmull and Amy Wallace Hosted by Meghan Cochran Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/psychology

Ramblings of a Designer podcast
ROADS EP 161 - Val Head

Ramblings of a Designer podcast

Play Episode Listen Later Nov 22, 2024 32:08


Val Head is a Principal Designer at Adobe, author, and web animation expert. She is the author of Designing Interface Animation on Rosenfeld Media and teaches CSS Animation on LinkedIn Learning.    Ramblings of a Designer podcast is a monthly design news and discussion podcast hosted by Laszlo Lazuer and Terri Rodriguez-Hong (@flaxenink, insta: flaxenink.design) (insta: @happiscribble.   LinkedIn Page: https://www.linkedin.com/company/ramblings-of-a-designer/ Facebook:https://www.facebook.com/Ramblings-of-a-Designer-Podcast-2347296798835079/ Send us feedback! ramblingsofadesignerpod@gmail.com Support us on Patreon! patreon.com/ramblingsofadesigner   We would love to hear from you!

UXpeditious: A UserZoom Podcast
Mastering UX research: from analysis to actionable insights with Steve Portigal

UXpeditious: A UserZoom Podcast

Play Episode Listen Later Nov 4, 2024 46:11


Episode web page ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- Show Notes In this episode of Insights Unlocked, we sit down with Steve Portigal, a seasoned user researcher, author, and host of the Dollars to Donuts podcast, to discuss how the field of user research has evolved over the past 20 years. Steve shares his unique perspective on the significant changes that have shaped the industry, from the rise of in-house research teams to the impact of remote work on research methodologies. He also delves into the crucial difference between analysis and synthesis in research and offers practical advice for improving research outcomes. Whether you're a new researcher or a seasoned expert, Steve's insights will help you navigate the dynamic and sometimes challenging world of UX research. Key Themes and Ideas: The Growth of User Research: Steve reflects on how user research has grown from a niche, obscure practice to a well-established community of professionals. This growth has led to increased knowledge sharing through conferences, books, meetups, and podcasts, creating a stronger foundation for collective learning and debate. The Shift from Agencies to In-House Research Teams: One of the biggest shifts Steve discusses is the transition from research being outsourced to agencies and consultants to now being managed by in-house teams. While this change has brought research closer to the core of business decisions, it has also altered the dynamics of advocacy and how researchers communicate findings within organizations. The Impact of Remote Work and Research: With the rise of remote work, especially during the pandemic, remote research has become the default method. While this has expanded opportunities for inclusion and collaboration, Steve cautions that the loss of in-person interactions may limit researchers' ability to fully understand user behaviors and experiences. The Importance of Synthesis in Research: Steve emphasizes the often-overlooked distinction between analysis and synthesis in research. While analysis involves breaking down information, synthesis requires recombining that data into new insights and frameworks that can drive innovation. Steve provides tips on how researchers can improve their synthesis process by allowing time for deeper exploration and collaboration. Practical Advice for New Researchers: For those new to the field, Steve encourages embracing the growing community of UX researchers. He suggests seeking mentorship, engaging in networking, and experimenting with different ways of participating in the community, whether through writing, podcasts, or small peer groups. Looking Ahead: The Future of Research-Led Companies: Steve offers a thought-provoking idea about the possibility of research-led companies emerging in the future. He imagines a world where research isn't just a service within organizations but a driving force behind product and service innovation. Episode Links: Steve Portigal's Books: Interviewing Users and Doorbells, Danger, and Dead Batteries Dollars to Donuts Podcast Discount Code for Interviewing Users: Use "UNLOCKED" at checkout on Rosenfeld Media for 10% off Steve's Website LinkedIn

Service Design Show
What's this new SD conference all about!? / Advancing Service Design Conference 2024 (Part 1) with Lou Rosenfeld

Service Design Show

Play Episode Listen Later Oct 31, 2024 34:57


I'm excited... There's a brand new conference just around the corner – ​Advancing Service Design​ – and it's organized by none other than Rosenfeld Media, the publisher behind some of the most iconic books in our field. Now you might be thinking... another conference? But trust me, this one is different. That's why I invited ​Lou Rosenfeld​ himself onto the Show to give us the inside scoop. In this episode, you'll learn: * Why Lou decided to launch a brand new conference. * Who is Advancing Service Design for? And what makes the conference different. So if you're curious about what all the excitement is about, make sure to tune in to this conversation. And as you can guess by the title there will be a part 2 where we'll dive deep into the full conference lineup and speakers. --- Want to attend Advancing Service Design? Well, you're in luck! Answer the simple question over here https://www.servicedesignshow.com/asdc2024-survey to get a 10% discount on your ticket. But that's not all! When you sign up using the provided code, you'll automatically enter a contest where you can win sweet prizes. --- [ 1. GUIDE ] --- 00:00 Welcome to a Special Episode 01:30 Q&A with Lou 03:30 Long-Awaited Service Design Conference 06:00 Why Service Design Now? 08:45 Conference Program 12:00 Target Audience 14:00 Conference Success Secrets 19:00 Benefit in Time, Support, and Labor prep 20:00 Why Ben Reason and Patrick Quattlebaum 23:00 Speaker Insights 26:00 Speaker highlights 30:00 What to expect 33:00 What Lou looks forward to 36:30 How to get tickets 39:15 Topics to stay tuned to --- [ 2. LINKS ] --- Get your Advancing Service Design tickets here: https://rosenfeldmedia.com/advancing-service-design/ --- [ 3. CIRCLE ] --- Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle

Brave UX with Brendan Jarvis
Abby Covert - Ethical Design in Tech Spaces

Brave UX with Brendan Jarvis

Play Episode Listen Later Oct 29, 2024 70:46


Today, our special guest is Abby Covert, Chief Sensemaker at the Sensemaker Club. Join Brendan as he interviews Abby, an information architect, author, and community leader in UX design. Abby shares insights into her work in UX design, the importance of customer feedback, and her journey as an author. They discuss topics such as misdiagnosis, neurodivergent experiences, the evolution of information architecture, ethical responsibility in tech, and effective communication through diagrams. Take advantage of this insightful and thought-provoking conversation. Highlights include: 0:00 - Introduction and Abby's Accomplishments 3:17 - Abby's Experience of Buying a House 6:45 - Abby's Book "How to Make Sense of Any Mess" 13:01 - Friendship with Christina Wodtke 16:56 - Abby's Work and Life OKRs 20:45 - Decision to Become a "Digital Recluse" 26:10 - Experience of Being Diagnosed with ADHD 37:56 - Abby's Journey in Information Architecture (IA) 44:28 - Challenges in Promoting Ethical Responsibility in UX Design   Who is Abby Covert Abby Covert is an information architect, writer, and community organizer with two decades of experience helping people make sense of messes. In addition to being an active mentor to those new to sensemaking, she has also served the design community as President of the Information Architecture Institute, co-chair of the Information Architecture Summit, and Executive Producer of the I.D.E.A Conference.   Abby is a founding faculty member of the School of Visual Arts' Products of Design graduate program. She also managed the team that helped Rosenfeld Media start the Design Operations Summit and Advancing Research Conference. Her most proud achievement is coming up with the idea for World Information Architecture Day, which brings accessibly priced education to thousands in their local communities annually.   Abby has written two books for her students. In 2014, she published How to Make Sense of Any Mess, a book to teach IA to everybody. In 2022, she released her much-anticipated follow-up, Stuck? Diagrams Help. She currently spends her time making things that help you make the unclear clear, many of which she makes available for free on her website, abbycovert.com or at accessible price points in her popular Etsy shop, AbbytheIA.   Find Abby Here Abby Covert on LinkedIn Sensemaker Club on LinkedIn Sensemaker Club Website Abby Covert's Book How to Make Sense of Any Mess Subscribe to Brave UX Like what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

The Informed Life
Harry Max on Prioritization

The Informed Life

Play Episode Listen Later Jun 30, 2024 46:13 Transcription Available


Harry Max is an executive player coach with a long trajectory in Silicon Valley. Through his consultancy, he helps senior leaders and their teams realize their visions by zeroing in on pragmatic solutions to complex challenges. And on that note, Harry's written a new book, called Managing Priorities, that teaches leaders how to do just that.You can buy Harry's book from Rosenfeld Media. Use discount code INFORMED20 for 20% off until July 30, 2024.Disclaimer: I received a copy of Harry's book from Rosenfeld Media for review purposes.See full show notes at:https://theinformed.life/2024/06/30/episode-143-harry-max/

UXpeditious: A UserZoom Podcast
How to Design Effective Customer Surveys: Insights from Caroline Jarrett

UXpeditious: A UserZoom Podcast

Play Episode Listen Later Jun 17, 2024 29:38


Episode web page ----------------------- The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register. ----------------------- Special Offer To celebrate her participation in the podcast, Caroline offers a 15% discount on her book "Surveys That Work" from Rosenfeld Media. Use the code CJFORMS24 at checkout, valid through July 2024. ----------------------- Episode Summary: In this episode of the Insights Unlocked podcast, hosts Nathan Isaacs and Mike McDowell are joined by Caroline Jarrett, a leading expert in forms and surveys. Caroline, the author of "Surveys That Work" and "Forms That Work," shares her extensive knowledge on designing effective surveys and forms that yield meaningful insights. Celebrating the 30th anniversary of her consultancy Effortmark, Caroline delves into best practices, common pitfalls, and the evolving role of AI in survey methodologies. Key Themes: Importance of interviews before surveys: Caroline emphasizes starting with interviews to understand the vocabulary and concerns of potential respondents. Interviews help refine survey questions and ensure they resonate with the target audience. Focus on the Most Crucial Question(s): The discussion highlights the need to identify and prioritize the most crucial questions in a survey. Avoiding lengthy and overwhelming surveys helps maintain respondent engagement and yields more reliable data. Iterative testing and design: Caroline and Mike stress the importance of iterative testing in survey design. Continuous refinement based on feedback ensures that surveys are effective and user-friendly. Impact of AI on surveys: The role of AI in surveys is explored, noting that while AI can enhance data processing, human oversight is crucial for interpreting complex responses. Caroline shares her early experiences with AI in forms, providing a historical perspective on its development. Practical tips for form design: The episode includes practical tips for optimizing form design, such as placing confirmatory fields below the initial input fields to reduce errors. Caroline advocates for avoiding placeholder text inside input boxes, as it can lead to confusion and mistakes. Guest Information: Caroline Jarrett on LinkedIn Website: Effortmark Social Media: Caroline is active on LinkedIn and Blue Sky, and occasionally checks Twitter as @CJForms. Special Offer: Caroline offers a 15% discount on her book "Surveys That Work" from Rosenfeld Media. Use the code CJFORMS24 at checkout, valid through July 2024. Additional Resources: Caroline's website provides access to various resources, including a free poster titled "Listen First, Ask Second." For more insights, listeners can explore Caroline's articles and presentations on form and survey design. Blog: 4 methods for designing truly engaging customer surveys Connect with Us: Nathan Isaacs: Senior Manager for Content Production at UserTesting Mike McDowell: Senior Solutions Consultant at UserTesting, known for his UX research videos on LinkedIn and YouTube. Subscribe & Follow: Stay updated with the latest episodes and insights by subscribing to Insights Unlocked on your favorite podcast platform. Follow us on social media for more updates and behind-the-scenes content.

Rosenfeld Review Podcast
The Evolution of User Research with Steve Portigal

Rosenfeld Review Podcast

Play Episode Listen Later Jan 29, 2024 39:15


Author, researcher, speaker, and frequent Rosenfeld Review guest Steve Portigal joins Lou for a chat on the state of the user research industry – where we've been, where we are, and where we're headed. If the field of research was once a lonely desert, today it's a jungle. It was once a field where researchers could get lost and forgotten. Today, the field is teaming with life—so much so that you could get eaten alive. Gleaning lessons from the past, Steve doesn't want us to forget the desert. But he has no desire to return there. In his chat with Lou, they look back, and they look ahead. They discuss shifts in community and networking, and how research agencies are being replaced by in-house research teams. Finally, the two discuss Steve's role in the upcoming, in-person Advancing Research conference in Queens, New York. What you'll learn from this episode: How the world of user research has evolved over the last 25 years from a widely-respected industry expert How the research industry has shifted from agency-based work to in-sourcing About Steve's work, career, and books About the upcoming, in-person Advancing Research Conference About Steve's role in past Advancing Research Conferences Quick Reference Guide: [0:00:29] Introduction of Steve [0:02:50] “Dog fooding”, preparation, and collaboration that happens before conferences [0:09:30] Comparing the user research field and community now to how it was 25 years ago. [0:16:22] The evolution of networking, connections, and community [0:23:09] Shifts and pivots Steve has seen over the last 25 years in the user research field [0:30:32] Writing it down and moving on [0:35:13] Plug for Advancing Research Conference, including Steve's role [0:36:27] Steve's gift for listeners Resources and links from today's episode: Steve Portigal's Rosenfeld Media books: https://rosenfeldmedia.com/people/steve-portigal/ Advancing Research Conference (March 25-27): https://rosenfeldmedia.com/advancing-research/2024/ Steve's website: https://Portigal.com The Wok: Recipes and Techniques by J. Kenji Lopez-Alt: https://www.amazon.com/Wok-Techniques-J-Kenji-L%C3%B3pez-Alt/dp/0393541215

Rock n' Roll Research Podcast
Episode #105: Steve Portigal - User Research Expert, Author, Rolling Stones Enthusiast

Rock n' Roll Research Podcast

Play Episode Listen Later Jan 19, 2024 37:35


Steve Portigal of Portigal Consulting has been doing User Research since the days our software all came in a box. He has written a seminal book on the topic, “Interviewing Users: How to Uncover Compelling Insights,” recently released in a 2nd edition available through Rosenfeld Media.Steve shares his journey from the nascent years of user research through today and his take on where user research is headed. We discuss his book and how studying creative writing has informed his approach. Steve also tells the story of building a community of Rolling Stones enthusiasts – pre-World Wide Web! - that is still alive and kicking (just like Keith Richards).[Visit rosenfeldmedia.com to find Steve's book and use the code ‘rocknroll' for a 20% discount m/]

Content Strategy Insights
Jorge Arango: Duly Noted

Content Strategy Insights

Play Episode Listen Later Jan 18, 2024 34:50


The promise of computers augmenting our minds has been a long time coming. We're beginning to see better tools for extending human cognition, but good guidebooks for using them have been sparse. Jorge Arango's new book, Duly Noted, fills this gap elegantly. It shows you how to extend your mind with connected digital notes that capture your thoughts and nourish them in a personal knowledge garden from which you can harvest and share your unique insights. Through February 15, 2024, use the code ContentPod to get a 20% discount when you order the book at the Rosenfeld Media website. https://ellessmedia.com/csi/jorge-arango/

What the Fundraising
165: Motivating Change: Exploring the Crossroads of Healthcare and Fundraising with Amy Bucher

What the Fundraising

Play Episode Listen Later Jan 9, 2024 29:03


In this episode, let us traverse the intersection of motivation, healthcare, and fundraising, exploring the digital landscapes that shape our behaviors. Buckle up for an exploration that transcends theory to provide practical insights and strategies for fostering resilience, overcoming rejection, and crafting authentic connections. Today's expert, Amy Bucher, embarks on an odyssey through the complexities of inspiring individuals, creating meaningful connections, and navigating the nuanced world of fundraising in the digital age. Amy is a leading behavioral scientist with a wealth of experience, holding a Ph.D. in organizational psychology from the University of Michigan. She took an unconventional route in 2006, diving into the world of digital health. Amy is currently contributing her expertise at Lirio, a startup utilizing artificial intelligence and behavioral science to drive positive health-related actions. As Vice President of Behavioral Design at Lirio, she guides a team of behavioral scientists and health specialists dedicated to creating AI-driven paths for behavior change to enhance individual and population health. With more than 15 years of expertise in designing digital health products and a solid foundation in behavioral science, Amy is a renowned authority in utilizing motivational psychology in design. She is also the author of "Engaged: Designing for Behavior Change," a publication by Rosenfeld Media that earned recognition as one of Kirkus' favorite indie books of 2020.   In this episode, you will be able to: Explore the parallels between fundraising and healthcare. Gain insights on overcoming rejection, managing stress, and fostering resilience. Discovering strategies to enable recovery periods after stress. Learn the importance of acknowledging process successes. Uncover cognitive behavioral therapy approaches. Build self-efficacy through small wins by understanding and applying principles like autonomy, competence, and relatedness. Get all the resources from today's episode here.  Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform's advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

The World of UX with Darren Hood
Episode 188: Talkin' Shop w/Steve Portigal

The World of UX with Darren Hood

Play Episode Listen Later Dec 20, 2023 71:08


In this episode, Darren talks shop with Steve Portigal, a noted UX consultant and the author of Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories. During the session, Steve also provided a discount code for his book when purchased through Rosenfeld Media.Check out the new World of UX website at https://www.worldoux.com.Visit the UX Uncensored blog at https://uxuncensored.medium.com. #ux#podcasts#cxofmradio#cxofm#realuxtalk#worldofux#worldoux#talkinshop

Steering Engineering Podcast
Five Essential Books for Software Engineering Leaders

Steering Engineering Podcast

Play Episode Listen Later Dec 14, 2023 26:00


Our recommended five books are:Software Engineering at Google: Lessons Learned from Programming Over Time (Titus Winters, Tom Manshreck and Hyrum Wright)An Elegant Puzzle: Systems of Engineering Management (Will Larson)Scaling People: Tactics for Management and Company Building (Claire Hughes Johnson)Build Better Products: A Modern Approach to Building Successful User-Centered Products (Laura Klein)Team Topologies: Organizing Business and Technology Teams for Fast Flow (Matthew Skelton and Manuel Pais) Software Engineering at Google: Lessons Learned from Programming Over Time (2020, 575 pages, Titus Winters, Tom Manshreck and Hyrum Wright)A fascinating insight into software engineering practices and tools used at technology leader Google. I love their definition of software engineering as programming integrated over time. The 25 in-depth chapters are written by Google domain experts and offer a glimpse into how scaling and sustainability are handled and traded against other concerns.The is a big book full of useful information, but the density of multiple authors limited to a chapter apiecedoes make it challenging to read at times. Definitely recommended, but be prepared to devote a chunk of your time to study the book and get the most out of it.An Elegant Puzzle: Systems of Engineering Management (2019, 288 pages, Will Larson)A beautifully presented hardback book containing engineering leader Will Larson's guidance on engineering management. There is a lot of strong and hard-won advice on organizations, tools, approaches, culture and careers. The content is practical and provides an unusual depth on engineering management in modern software organizations.The figures are sometimes obtuse and the last 71-page appendix and endnotes are mostly superfluous. I also did not enjoy some of the referencing out either where no information is given other than a single word and Q-code link. Regardless, this is a great book.Scaling People: Tactics for Management and Company Building (2023, 432 pages, Claire Hughes Johnson)Author Claire Hughes Johnson is a corporate officer and advisor at Stripe after spending seven years as COO while they rapidly scaled from 200 to over 7000 people. Before this, she spent 10 years at Google leading successful business teams. The book is beautifully presented, full of valuable guidance and provides practical advice of great leadership and pragmatic scaling. The examples are perfectly placed and insightful to demonstrate the advice around them.Build Better Products: A Modern Approach to Building Successful User-Centered Products (2016, 368 pages, Laura Klein)I am starting to love the Rosenfeld Media series — high-quality books, presented beautifully, edited expertly and eminently practical. Color is used intelligently throughout as you would expect from design-focused books.Lean startup expert and “What is Wrong with UX” podcaster Laura Klein writes a great book on how to build new products. This practical guide is organized around exercises with expert advice from experienced practitioners at the end of each chapter. Expect lots of strategy, design, analytics and empathy; heist teams are worth the price of admission on their own.Team Topologies: Organizing Business and Technology Teams for Fast Flow (2019, 240 pages, Matthew Skelton and Manuel Pais)Pragmatic and informative guide to organization design from IT consultants Matthew Skelton and Manuel Pais. Building on their work on Team Topologies with real experience, the authors cover teams as a means of delivery, team topologies that work for flow, and evolving team interactions for innovation and rapid delivery. The book is well written with a good level of depth, with valuable illustrations and strong use of color and design throughout. I recommend this book to anyone interested in creating effective teams and high-performance workplaces. Peter Hyde is surely one of Gartner's most prolific readers and writers. He is an enterprise agile coach with deep experience in helping global organizations transform product development to achieve higher performance, increased quality, faster delivery and an outstanding customer experience.

Brave UX with Brendan Jarvis
Clara Kliman-Silver - Orchestrating Effective Research & Design

Brave UX with Brendan Jarvis

Play Episode Listen Later Dec 11, 2023 59:05


Clara Kliman-Silver shares how she brings together humour, people and cognitive psychology for research impact, and how teams can make the most of their design ecosystems. Highlights include: How do you use cognitive psychology to support your findings? What is a design ecosystem and why is it a helpful framing for our work? How have you used humour when engaging with stakeholders? What is the right balance between AI and human agency within design tools? How much does research impact rely upon how it's orchestrated? ====== Who is Clara Kliman-Silver? Clara is a Staff UX Researcher at Google, where she manages a team of UX researchers, and leads company-wide strategic research projects

One Knight in Product
Making Sure You Make an Impact through User Research (with Steve Portigal, User Research Consultant & Author ”Interviewing Users”)

One Knight in Product

Play Episode Listen Later Dec 2, 2023 45:35


Steve Portigal is an experienced user researcher and author of two books, "Interviewing Users" and "Doorbells Danger, and Dead Batteries". Steve is a passionate advocate for the value of user research, and ensuring that people can find out compelling insights from their users. He's recently re-released a 10th-anniversary edition of "Interviewing Users", and we spoke about some themes from the book and how to make an impact with user research. Episode highlights:   1. Some people are still wary of user research, or think they don't need it, but it remains as important as ever It can be tempting for founders to think they know exactly what they need, rely on feedback from customer-facing teams, or not speak to anyone until they've already built the thing they want to build. Feedback from sales teams and founders is an incredibly important vector, but should only be the start of the discussion never the end. 2. Continuous discovery and point-in-time research both have a place in a researcher's armoury There are methodological constraints to continuous research, alongside the difficulty of finding the time and buy-in to do it but, on the other hand, it can be incredibly impactful to have rapid research tightly coupled to the product team. On the other hand, well-planned up-front research can still help you to find truly disruptive insights for your company. Do both! 3. We all have cognitive biases - we should accept that and be honest with ourselves about their effects People look at the word "bias" and worry about the negative connotations, but "bias" just represents how our brains are wired. Cognitive biases will affect how we interview people, and we should do our best to counteract their effect and improve on getting better (even if we're not perfect). 4. The best research has a tangible impact rather than being research for research's sake It can be a heavy burden to bear if all of your well-planned and well-executed research ends up having no effect on decision-making at all. It's important not to get downhearted, and work out ways to build actionable, accessible repositories to enable your stakeholders to make the best decisions possible. 5. There are a lot of similarities between good user research and improv We don't need to be able to create 45-minute plays off the cuff, and knowing when to stick to our interview plans and when to deviate from the script, enables us to get to the real generative insights that we need from our users and find out what we don't know we don't know. Buy "Interviewing Users (2nd edition)" "Interviewing people is a skill that most professionals who do research assume they already possess. But not everyone knows how to ask questions well. Expert researcher Steve Portigal updates his classic Interviewing Users to provide fresh guidance on interviewing techniques, as well as new content. This edition includes a new foreword by Jamika D. Burge and features two new chapters: one about analysis and synthesis and sharing research results, and another about ensuring that your user research efforts will have an impact on your organization. There are seven new short essays (we call them sidebars) from guest contributors. Plus, you'll find updated examples, stories, and tips for leading interviews, and new sections about bias, remote research, ResearchOps, planning research, and research logistics. You'll move from simply gathering data to uncovering powerful insights about people." My listeners can get 20% off with promo code KNIGHT on the Rosenfeld Media website. This code is valid until 21st December, 2023. Alternatively, check it out on Amazon. Contact Steve You can catch up with Steve on LinkedIn or visit Portigal.com.

UX Research Geeks
Steve Portigal | Exploring UX Research: The Second Edition of 'Interviewing Users' | Season 3 #5

UX Research Geeks

Play Episode Listen Later Nov 29, 2023 41:19


In this episode of "UX Research Geeks," Tina interviews Steve Portigal, an acclaimed user experience researcher and author. They discuss the updated second edition of his book "Interviewing Users."  Steve talks about the challenges of revising his book, highlighting changes in the user experience research field, including new focuses like cognitive biases, the rise of remote research practices, and the development of research operations as a profession. He also addresses the shift towards in-house research teams and the democratization of user research.  The conversation underscores the importance of evolving skills and adapting to the dynamic nature of user research, with Steve's book serving as a guide for both experienced researchers and newcomers to the field.

In Conversation with UX Magazine
Designing Systemic Change with Sheryl Cababa // Invisible Machines S2E21

In Conversation with UX Magazine

Play Episode Listen Later Nov 16, 2023 76:09


Massive amounts of system change are necessary to put AI to work in ways that elevate humanity, and Robb and Josh welcome author and experience designer Sheryl Cababa for a deep discussion of the road ahead. Author of the Rosenfeld Media book, Closing the Loop: Systems Thinking for Designers, Sheryl has worked as an experienced designer at Phillips, Adaptive Path, and Frog and is currently the Chief Strategy Officer at Substantial. Her insights into the important convergence between systems thinking and experience design come at a critical moment when the rapid advancement of technology calls for sober consideration of how we can improve the many systems that make of the world we live in.

Awkward Silences
#139 - Content Design and the Power of Simple Language with Erica Jorgensen

Awkward Silences

Play Episode Listen Later Nov 8, 2023 43:55


How often do you think about content design? The answer, most likely, is: “not enough”. The work of a Content Designer involves fitting the right words in the right places, understanding the nuances of things log in vs. sign in, and knowing the right words to use to engage customers. Content Design is an important part of the user experience—and the ROI is high. Like, “millions of $s saved through content-testing” high. Erica Jorgensen is a Staff Content Designer at Chewy.com and the author of Strategic Content Design: Tools and Research Techniques for Better UX. She joined Erin and Carol on the podcast to discuss the ins and outs of content design, the importance of clarity for effective communication, and how to involve your audience in content design. Highlights from the episode: 00:02:03: What is content design in the context of UX research? 00:06:48: Gaining clarity by thinking about the words you use frequently  00:14:00: How Erica used simplified language to get customers to buy more insurance plans 00:26:42: Using cloze testing to ensure general content clarity 00:29:26: The importance of syllables and length  00:39:46: Resources and guides for better content design 00:42:56: How Microsoft saved $2 million through content testing   Sources and people mentioned BrainTraffic Chewy.com Cloze testing — “Cloze Test for Reading Comprehension,” NN/g. Curtis Kopf, Chief Experience Officer at REI Dylan Romero, Affiliate Instructor at University of Washington, UX at Microsoft Flesch–Kincaid – Wikipedia  Hemingway Editor Jorgensen, Erica. Strategic Content Design: Tools and Research Techniques for Better UX. (2023) — GET 15% OFF AT ROSENFELD MEDIA WITH CODE AS15 MeasuringU (Jeff Sauro) Merriam-Webster Dictionary Metts, Michael and Andy Wefle. Writing Is Designing: Words and the User Experience. (2020) Scott Kubie System Usability Scale Tracy Vandygam, Senior Content Designer at Mozilla Visual Thesaurus Winters, Sarah. Content Design. (2017) About our guest Erica Jorgensen is a staff content designer at Chewy.com and the author of Strategic Content Design: Tools and Research Techniques for Better UX, published in April 2023 by Rosenfeld Media.  She's a content designer, content strategist, and team leader determined to bring greater respect to the content field. To that end, Erica speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, the Web Directions Summit, and Button: The Content Design Conference, and on podcasts like The Content Strategy Podcast with Kristina Halvorson and Content Insights podcast with Larry Swanson. In addition to working in content roles for companies of all sizes, she has taught at the University of Washington and Seattle's School of Visual Concepts.  Erica earned her B.A. from the University of Connecticut and M.A. from the University of Missouri's School of Journalism. In her free time, you can find her exploring Washington State's wineries or hiking with her husband and rescue dog, Rufus. Find her on LinkedIn or X (Twitter) @JorgensenErica --- Send in a voice message: https://podcasters.spotify.com/pod/show/awkwardsilences/message

In Conversation with UX Magazine
Rosenfeld Media, Lou Rosenfeld // Invisible Machines S2E11

In Conversation with UX Magazine

Play Episode Listen Later Sep 7, 2023 85:22


Robb and Josh welcome renowned publisher and information architect Lou Rosenfeld for a conversation that gets into the roots of experience design, while exploring the full bloom of generative AI. Running Rosenfeld Media for nearly two decades has given Lou incredible insights into the publishing world as well as UX, which most Rosenfeld titles explore in specific ways. This great conversation brings lessons from the past to the fore as we race ahead with technology.

Brave UX with Brendan Jarvis
Jon Fukuda - Creating Design-Integrated Organisations

Brave UX with Brendan Jarvis

Play Episode Listen Later Sep 4, 2023 71:35


Jon Fukuda illuminates the dark corners of enterprise DesignOps, reinforces the importance of connecting design to value, and shares what's kept him consulting for nearly 20 years. Highlights include: What is the big lie of enterprises' adoption of DesignOps? Why has IT largely left Design to implement its own systems? How do you frame the value of DesignOps to your customers? What does it mean to be culturally ready to embrace DesignOps? Are designers being laid off because their orgs. don't value design? ====== Who is Jon Fukuda? Jon is the Co-Founder and Chief Experience Officer of Limina, a professional design services firm that specialises in design operations and that's on a mission to unleash human potential at the nexus of information, technology and people. At Limina, Jon focuses on leading the company's human-centred design practice, including aspects such as design strategy, design systems, and interaction design. Jon's contributions to advancing the field of design operations led to his recent appointment as the Curator for Rosenfeld Media's 2022 DesignOps Summit, the premier annual conference for the discipline. Before going full-time with Limina, Jon was the Director of User Experience at AddThis, where he was responsible for the website and product experience of what was one of the world's most popular social sharing tools.  Jon has also generously shared his insights on platforms provided by organisations like NoVA UX, Rosenfeld Media, Friends of Figma and 24 Minutes of UX.  ====== Find Jon here: LinkedIn: https://www.linkedin.com/in/jonfukuda/ Twitter: https://twitter.com/jkooda Website: http://www.limina.co/ Podcast: https://limina.co/insights/the-limina-podcast/ The Design-Integration Report (2020) -  https://limina.co/the-design-integration-report/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

UI Breakfast: UI/UX Design and Product Strategy
Episode 273: Publishing Options for Authors with Louis Rosenfeld

UI Breakfast: UI/UX Design and Product Strategy

Play Episode Listen Later Aug 11, 2023 45:31


What publishing options are available to first-time authors? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You'll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesRosenfeld Media — Louis's publishing companyDesignOps Summit, Design in Product, Advancing Research — Rosenfeld Media's conferencesA Book Apart, Smashing — “middle ground” publishing optionsFollow Louis on LinkedIn and MediumThe Rosenfeld Review PodcastThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

The Voicebot Podcast
The Evolution of Conversation Design in the ChatGPT Era Part 2 - Voicebot Podcast 338

The Voicebot Podcast

Play Episode Listen Later Jul 14, 2023 38:48


How are ChatGPT and the rise of large language models impacting conversation designs and designers? Today, in Part 2 of our series on conversation design, we have four more experts weighing in on how the profession is changing and what designers should consider and do about it. Joining me today in a series of one-on-one interviews are: Maaike Coppens is vice president of product at OpenDialog AI, where she started as head of UX and conversation design in 2020. She was a product designer at XAPPMedia, labworks.io, and Smartly Ai. She was also a UX consultant at Applause. Maaike was my guest on episode 284 of the Voicebot Podcast in 2022. Rebecca Evanhoe is the co-author of the popular book Conversations with Things: UX Design for Chat and Voice published by Rosenfeld Media. She is a visiting assistant professor at the Pratt Institute in New York, where she teaches a graduate course in conversational UX design, was a conversation design consultant for AWS, a voice user interface designer at Mobiquity, and a writing instructor at the University of Florida. She and her co-author Diana Diebel were my guests on episode 220 in 2021. Kane Simms - is the founder of VUX World and a co-organizer of the Unparsed conference. VUX World is a strategic consultancy focused on conversational user experiences and is also the name of a popular podcast on practical conversational AI topics. Kane has a long history of work in technology transformation and as a writer before moving into conversation design. He was my guest in episode 178 in 2020.  Hans Van Dam - is the CEO of the Conversation Design Institute and a co-founder and board member of the conversation design consultancy CDI Services. He is also a research fellow at RMIT University. Hans joined me on the podcast for episode 192 in 2021. Also, the Unparsed Conference on conversation design is coming up later in July 2023 in London. If you use the code VOICEBOT, you get two tickets for the price of one. That applies to the in-person and online conference tickets. Definitely try to join online if you can't make it to London. It is a great speaker lineup. You can sign-up at https://bit.ly/unparsed2023. 

Revision Path
Natalie Marie Dunbar

Revision Path

Play Episode Listen Later Jun 26, 2023 75:05


We're keeping the content strategy train rolling this week and chatting it up with Natalie Marie Dunbar, a UX-focused content strategist with a unique blend of skills as a journalist, writer, and researcher. She's also the author of From Solo to Scaled: Building a Sustainable Content Strategy Practice. Very impressive!We started off discussing the inspiration behind the book, and Natalie shared her thoughts on the changing meaning of “content creation,” and on what it takes to maintain a strong content strategy in this current tech landscape. She also talked about her early career working with huge brands Kaiser Permanente and the Food and Drug Administration, and spoke on the importance of prioritizing her own well-being through yoga. Natalie is a true content strategy maven, and I think you'll walk away from this interview with a new understanding on its importance.Big thanks to Louis Rosenfeld of Rosenfeld Media for the introduction!LinksFrom Solo to Scaled: Building a Sustainable Content Strategy PracticeUse coupon code DUNBAR-RP and get 20% off!Natalie Marie Dunbar's WebsiteNatalie Marie Dunbar on InstagramNatalie Marie Dunbar on LinkedInNatalie Marie Dunbar on TwitterFor a full transcript of this interview, visit revisionpath.com.==========Donate to Revision PathFor 10 years, Revision Path has been dedicated to showcasing Black designers and creatives from all over the world. In order to keep bringing you the content that you love, we need your support now more than ever.Click or tap here to make either a one-time or monthly donation to help keep Revision Path running strong.Thank you for your support!==========Join The Tenth CollectiveAre you a Black designer looking for your next opportunity? Then you should join The Tenth Collective, an initiative from Revision Path and State of Black Design to connect Black professionals in the design and creative industries with companies committed to hiring Black candidates for design and creative positions. And it's 100% free.Members of The Tenth Collective will receive curated introduction requests from companies vetted by us, and you'll only be contacted when a company wants to speak to you.We know that looking for a new opportunity can be tough, especially during these times. Let The Tenth Collective help you out!Click or tap here to join The Tenth Collective today!==========Follow and SubscribeLike this episode? Then subscribe to us on Apple Podcasts, Spotify, or wherever you find your favorite shows. Follow us, and leave us a 5-star rating and a review!You can also follow Revision Path on Instagram and Twitter.==========CreditsRevision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.Executive Producer and Host: Maurice CherryEditor and Audio Engineer: RJ BasilioIntro Voiceover: Music Man DreIntro and Outro Music: Yellow SpeakerTranscripts are provided courtesy of Brevity and Wit.☎️ Call ‪626-603-0310 and leave us a message with your comments on this episode!Thank you for listening!==========Sponsored by Brevity & WitBrevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world. They are always looking to expand their roster of freelance design consultants in the U.S., particularly brand strategists, copywriters, graphic designers and Web developers.If you know how to deliver excellent creative work reliably, and enjoy the autonomy of a virtual-based, freelance life (with no non-competes), check them out at brevityandwit.com.Brevity & Wit — creative excellence without the grind.

In Conversation with UX Magazine
Rebecca Evanhoe, Author and Conversation Designer // Invisible Machines S1E16

In Conversation with UX Magazine

Play Episode Listen Later Jun 8, 2023 56:19


Robb and Josh welcome conversation designer Rebecca Evanhoe for a discussion about the detailed work of creating meaningful conversational experiences. Rebecca is co-author of "Conversations with Things" (Rosenfeld Media) and teaches courses at Pratt Institute on UX writing and conversational design. Here, she shares insights into the nature of writing, the application of technology like ChatGPT, and the powerful instances of co-creation happening all around us.

UX Research Geeks
Season 2 #8 | Inside Content Design: Unpacking its Strategic Potential | Erica Jorgensen

UX Research Geeks

Play Episode Listen Later May 29, 2023 30:19


Erica Jorgensen is a staff content designer at Chewy.com and the author of “Strategic Content Design: Tools and Research Techniques for Better UX”, published in April 2023 by Rosenfeld Media. She's a content designer, content strategist, and team leader determined to bring greater respect to the content field.  To that end, Erica speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, the Web Directions Summit, and Button: The Content Design Conference, and on podcasts like The Content Strategy Podcast with Kristina Halvorson and Content Insights podcast with Larry Swanson.  In addition to working in content roles for companies of all sizes, she has taught at Seattle's School of Visual Concepts and at the University of Washington's graduate digital media. Follow Erica & her work here: https://www.linkedin.com/in/ejorgensen/  Use the code uxtweak15 to grab a copy of Erica's “Strategic Content Design” book with 15% off!: https://rosenfeldmedia.com/books/strategic-content-design/  This podcast is brought to you by UXtweak.

UX Cake
Systems Thinking for Designers, featuring Sheryl Cababa & Leigh Allen-Arredondo

UX Cake

Play Episode Listen Later May 17, 2023 43:24


In this episode, we chat with Sheryl Cababa, Chief Strategy Officer at Substantial and author of "Closing the Loop: Systems Thinking for Designers." She introduces the concept of systems thinking, which is a way to consider the broader implications of design decisions. By examining the entire problem and understanding the interconnections between various components, designers can anticipate and address potential issues and create more holistic and impactful solutions.

Inside Tech Comm with Zohra Mutabanna
Content Research for Better UX

Inside Tech Comm with Zohra Mutabanna

Play Episode Listen Later Apr 21, 2023 50:53 Transcription Available


In my latest episode with Erica, we dive into all things related to content research. If you are intrigued, then you are at the right place. We touch upon these questions for a deeper insight:What is content research?What types of content lend well to content research?How can you use content research to gain quick insights without costly AB experiments?Can ChatGPT or similar tools influence content research? How can we leverage these AI tools?"Simple language is powerful, but not always easy." Why is that the case?Guest BioErica Jorgensen is a staff content designer at Chewy.com and the author of Strategic Content Design: Tools and Research Techniques for Better UX, published in April 2023 by Rosenfeld Media. She's a content designer, content strategist, and team leader determined to bring greater respect to the content field. To that end, Erica speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, the Web Directions Summit, and Button: The Content Design Conference, and on podcasts like The Content Strategy Podcast with Kristina Halvorson and Content Insights podcast with Larry Swanson. In addition to working in content roles for companies of all sizes, she has taught at the University of Washington and Seattle's School of Visual Concepts. Erica earned her B.A. from the University of Connecticut and M.A. from the University of Missouri's School of Journalism. In her free time, you can find her exploring Washington State's wineries or hiking with her husband and rescue dog, Rufus. 

Rosenfeld Review Podcast
Erica Jorgensen on Tools and Techniques for Testing your Content

Rosenfeld Review Podcast

Play Episode Listen Later Apr 14, 2023 28:26


Erica Jorgensen is one of Rosenfeld Media's newest authors with the publication of her book, Strategic Content Design: Tools and Research Techniques for Better UX. ( https://rosenfeldmedia.com/books/strategic-content-design/ ) With a background in journalism, her book draws on her experiences as a content designer with the likes of Chewy, Microsoft, Slack, Amazon, Starbucks, Nordstrom, and Expedia. Erica's book is a toolkit of research techniques for anyone struggling to create content that makes an impact. Not all companies have dedicated research budgets or teams, yet research can save us from redos and yield more targeted, effective content. Without research, you may be flying blind without even realizing it. We assume the words and phrases on our websites and apps are effective, and a little due diligence can confirm those assumptions or enlighten us about something that was previously completely outside our awareness. Erica warns us to be prepared because content research will open proverbial cans of worms. False assumptions will be exposed, and what you learn may take your work in unexpected directions. Oftentimes, the whole company will need to get on board when language has to be changed or cleaned up. In a nutshell, content research will expose problems. But it will help you make progress, and the payoff is worth it. What you'll learn from this episode: • About Erica's career journey in content design • Case study: The impact of one company's confusing language, and how content research came to the rescue • How to incorporate content research into non-research roles • How to prioritize and strategize content research • How to harness content audits to highlight what needs attention • Why it's important to present your team's work in the most flattering light possible

Rosenfeld Review Podcast
Lisanne Norman on Why She Left UX Research

Rosenfeld Review Podcast

Play Episode Listen Later Mar 7, 2023 40:50


Lisanne Norman entered the tech field as a UX researcher in 2015 and quickly advanced to lead researcher at Dell, then Visa. She founded Black UX Austin and was the UX lead researcher at Gusto. And then she left in 2022. Because she had had enough. And because she wanted to make a difference. She is now co-director of DEI at the Hotchkiss School in Connecticut. In today's interview, Lisanne shares her career journey and the tools she acquired in various positions along the way. We get a glimpse of what it's like to be a Black woman in tech. We also get a hint at what it might take to keep a Black woman (or other individuals from marginalized groups) in the space. We hear of the microaggressions that can and do occur in the workplace, and Lisanne helps us imagine the exhaustion of functioning in such an environment day after day. She has worked in established, entrenched cultures and in young, seemingly flexible startups, and she found that both environments are lacking in their efforts to bring marginalized people groups to the table. Lisanne will be sharing more at Advancing Research 2023, March 27-29. Her talk is “Why I Left Research.” What you'll learn from this episode: • What the UX research world looks like from a Black woman's point of view • The types of microaggressions Lisanne endured in the workplace and public places like airports • Why being a marginalized voice at work – even in a young, flexible culture – can be exhausting • The difference between culture-fit and culture-add • What companies need to do to attract and retain BIPOC employees – and why it's worth the effort to do so Quick Reference Guide • [00:15] Introduction of Lisanne • [01:38] Lisanne explains how she stumbled upon research as a possible career and found herself working for Dell • [05:19] Lisanne's time working directly with Dell as part of their design team and her later transition to Visa • [12:40] Lisanne explains the frustrations she endured at Visa and her switch to a young e-commerce company • [19:13] Feeling weighed down by microaggressions, keeping notes, and educating those who should know better • [21:13] Covid, taking a break, Black UX Austin, Gusto, and George Floyd • [27:55] BREAK: Books recently published by Rosenfeld Media • [30:08] On what it would take for Lisanne to get back into UX research • [35:01] On the potential of learning from past modules of successful “adding” • [37:41] Lisanne's gift to our listeners: POCIT (People of Color in Tech)

Power of Ten with Andy Polaine
S3 Ep1: Natalie Dunbar – From Solo to Scaled

Power of Ten with Andy Polaine

Play Episode Listen Later Feb 6, 2023 44:13


Power of Ten is a podcast hosted by Andy Polaine about design operating at many levels, zooming out from thoughtful detail through to organisational transformation and on to changes in society and the world. My guest in this episode is Natalie Dunbar, UX-focused content strategist with a unique blend of skills as a journalist, content writer, and user experience researcher. Natalie excels in balancing the creation of delightful user experiences with strategic content that supports the needs of a business or organization. She is author of the newly released Rosenfeld Media book, From Solo to Scaled: Building a Sustainable Content Strategy Practice. Here Natalie talks about the various flavours and roles of content, the challenges and key inflection points as content teams scale. Thanks to Rosenfeld Media, listeners can get Natalie's book at 20% off the purchase price when you purchase directly from them using the code, POWEROFTENSTS. Show Links This show's web page Natalie Natalie's website Natalie on Twitter Natalie on Instagram Natalie on LinkedIn Natalie's Newsletter Women Talk Design  The Content Strategy Los Angeles meetup group. Natalie's book - From Solo to Scaled: Building a Sustainable Content Strategy Practice. Andy Subscribe to Power of Ten Subscribe to Andy's newsletter Doctor's Note Andy's online courses Andy on Twitter Andy on LinkedIn Polaine.com Suggestions? Feedback? Get in touch!

Bringing Design Closer with Gerry Scullion
Amy Bucher 'Applying behavioural science within the healthcare realm'

Bringing Design Closer with Gerry Scullion

Play Episode Listen Later Dec 12, 2022 35:28


I caught up with great friend of the podcast, Amy Bucher. Amy is author of Engaged on Rosenfeld Media and we chat about her role of CBO (chief behavioural officer) at Lirio. On Lirio's website, they state 'Our purpose is to combine the power of behavioural science with artificial intelligence to drive positive behavior change for the betterment of all people'. We chat about how this works within the delicate realms of healthcare - and makes for a fantastic conversation. View transcript, show notes https://www.thisishcd.com/episode/amy-bucher-applying-behavioural-science-within-the-healthcare-realm Learn more about your ad choices. Visit megaphone.fm/adchoices

This is HCD - Human Centered Design Podcast
Amy Bucher 'Applying behavioural science within the healthcare realm'

This is HCD - Human Centered Design Podcast

Play Episode Listen Later Dec 8, 2022 35:13


I caught up with great friend of the podcast, Amy Bucher. Amy is author of Engaged on Rosenfeld Media and we chat about her role of CBO (chief behavioural officer) at Lirio. On Lirio's website, they state 'Our purpose is to combine the power of behavioural science with artificial intelligence to drive positive behavior change for the betterment of all people'. We chat about how this works within the delicate realms of healthcare - and makes for a fantastic conversation. View transcript, show notes https://www.thisishcd.com/episode/amy-bucher-applying-behavioural-science-within-the-healthcare-realm Learn more about your ad choices. Visit megaphone.fm/adchoices

Rosenfeld Review Podcast
How Product Management and UX Can Work Together with Rich Mironov

Rosenfeld Review Podcast

Play Episode Listen Later Dec 2, 2022 33:12


Lou has Rich Mironov, CEO of Mironov Consulting, as his guest. Rich runs a blog and has been writing for over 20 years about business and the psychology that goes into product management. Together, they discuss ways that Product Management and UX can work more fluidly together. They dive into how you can bring your team together so everyone is working on the same page. Rich brings some nuggets of advice he has collected over his many years in the industry and touches on the talk he will be giving at Rosenfeld Media's Design in Product Conference. https://rosenfeldmedia.com/events/futures/

The PolicyViz Podcast
Episode #226: Abby Covert

The PolicyViz Podcast

Play Episode Listen Later Nov 9, 2022 32:54


Abby Covert is an information architect, writer and community organizer with two decades of experience helping people make sense of messes. In addition to being an active mentor to those new to sensemaking, she has also served the design community as President of the Information Architecture Institute, co-chair of Information Architecture Summit, and Executive Producer of the I.D.E.A Conference. Abby is a founding faculty member of School of Visual Arts' Products of Design graduate program. She also managed the team that helped Rosenfeld Media to start both the Design Operations Summit and Advancing Research Conference. Her most proud achievement is having come up with the idea for World Information Architecture Day, bringing accessibly priced education to thousands in their local communities annually. In addition to running events, you may have seen her presenting her work on stage at: Blend, Business to Buttons, Confab, Creative Mornings, Designing for Digital, EdUI, EMACTL, EuroIA, Generate, GIANT, IA Summit, IA Conference, Italian IA Conference, Interactions, Midwest UX, Mind the Product, Momentum, Plain Language Summit, SearchLOVE, STC Summit, TalkUX, UI21, UI22, UX Cambridge, UX Ottawa, UX Lisbon, UX Tokyo, UX Week, Webstock, Wharton Web Conference, World IA Day Abby has written two books for her students. In 2014 she published How to Make Sense of Any Mess, a book to teach IA to everybody. In 2022, she released her much anticipated follow-up, Stuck? Diagrams Help. She currently spends her time making things that help you to make the unclear, clear, many of which she makes available for free on her website abbycovert.com or at accessible price points in her popular Etsy shop AbbytheIA. Abby lives and writes from Melbourne, Florida where her most important job title is ‘Mom'. Episode Notes Products & Guides for SensemakersHow to Make Sense of Any MessSTUCK? Diagrams HelpMy Monthly Email List Related Episodes Episode #223: Cole Nussbaumer Knaflic Episode #203: Alli Torban Episode #198: Scott Berkun Episode #145: RJ Andrews Episode #2: Dear Data iTunes Spotify

Rosenfeld Review Podcast
Design in Product — Conference Curator Christian Crumlish

Rosenfeld Review Podcast

Play Episode Listen Later Oct 25, 2022 33:10


Lou sits down with Christian Crumlish, a product and UX leadership consultant at Design in Product, where he also hosts a product/UX community. Together they discuss the challenges that Design and Product traditionally have faced. They explore the intersection of these two functions and the need for a long overdue conversation: how Design and Product can be better partners. Christian is named as the curator of the newly announced Design in Product conference, hosted by Rosenfeld Media on December 6, 2022. They go on to discuss how this event will help designers and researchers better understand the challenges that product people face in order to improve their working relationship. https://rosenfeldmedia.com/events/futures/design-in-product/

The Informed Life
Natalie Marie Dunbar on Scaling Content Strategy

The Informed Life

Play Episode Play 23 sec Highlight Listen Later Aug 28, 2022 39:25 Transcription Available


Natalie Marie Dunbar is a senior manager of content design at Walmart. She's the author of From Solo to Scaled: Building a Sustainable Content Strategy Practice. In this conversation, we discuss content strategy, how it might differ from information architecture, and how to stand up a content strategy practice.Natalie has asked me to let you know that rosenfeldmedia.com has a promo code for The Informed Life listeners. The code is INFORMEDLIFESTS, and it's good for 20% off the purchase of any Rosenfeld Media book until December 31, 2022.Show notesNatalie Marie Dunbar (LinkedIn)theliterati (Twitter)theliterati (Instagram)From Solo to Scaled: Building a Sustainable Content Strategy Practiceby Natalie Marie DunbarWalmartInformation Architecture: An Emerging 21st Century Profession, by Earl MorroghLouis RosenfeldKristina HalvorsonContent Strategy for the Web, 2nd Edition by Kristina HalvorsonWorld IA DayWhy You Need Two Types of Content Strategist by Ann RockleyMarie KondoOKRWhy Buildings Stand Up: The Strength of Architecture by Mario SalvadoriBarnali Banerji (LinkedIn)The Web Content Strategist's Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds by Richard SheffieldEnterprise Content Strategy: A Project Guide by Kevin NicholsDisclosure: I received Natalie's book for free as a previous Rosenfeld Media/Two Waves author.Show notes include Amazon affiliate links. I get a small commission for purchases made through these links.

Rosenfeld Review Podcast
From Solo to Scaled: Building a Sustainable Content Strategy Practice

Rosenfeld Review Podcast

Play Episode Listen Later Jun 14, 2022 34:01


Natalie Marie Dunbar joins Lou to discuss the lonely pursuit that is content strategy. She also digs into what it means to build a content strategy practice—whether you're just starting out as a solo practitioner, scaling up in a large organization, or trying to make a case for your CS practice's value. Her new Rosenfeld Media book, From Solo to Scaled: Building a Sustainable Content Strategy Practice, serves as a “companion” to address this loneliness as much as it is a guide to the resources needed to create a sustainable content practice. This episode offers a preview of what Natalie calls the Content Strategy Practice Blueprint. There are five components to that blueprint, including making the business case, building strong relationships, creating frameworks and tools, and establishing meaningful measures of success. For more, check out Natalie's new book, From Solo to Scaled,—now available from Rosenfeld Media. https://rosenfeldmedia.com/books/from-solo-to-scaled-building-a-sustainable-content-strategy-practice Natalie recommends: Jonathan McFadden, a content designer, copywriter + storyteller. https://mcfaddenj20.medium.com/

Content Strategy Insights
Natalie Dunbar: Building a Sustainable Content Strategy Practice – Episode 118

Content Strategy Insights

Play Episode Listen Later May 11, 2022 33:30


Natalie Dunbar Natalie Dunbar can help you build your content strategy practice, whether you're running a one-person content show, building a content department, or incorporating a content team into a design operation. Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans, Natalie's new book is a must-read for anyone building or managing a content strategy program. We talked about: the origins of her new book From Solo to Scaled: Building a Sustainable Content Strategy Practice the differences between building a team, a department, or a practice her early content strategy work in agencies, where she quickly grew teams for a variety of clients how she learned many of her content strategy skills before she was called a "content strategist" her realization after working with a variety of types of clients in her agency work that she needed a structure for her content strategy work, and her subsequent development of the process framework she sets out in her book how early conversations with fellow UX practitioners, her prior career in building management, and one of her favorite books ("Why Buildings Stand Up") led to the building metaphor that suffuses her book how she developed the book with her publisher, Rosenfeld Media, and the generous community of fellow authors there the need to add her middle initial to her social media and other profiles to avoid confusion with a romance novelist also named Natalie Dunbar the audience for her book: not just content strategists, but also UX managers, design ops leaders, and others tasked with building a content strategy practice the need that arose to measure practice performance distinct from other content success metrics the combination of her own experiences and expert input that inform the book her appreciation of the amazingly gracious, welcoming, and talented content strategy community Natalie's bio Natalie Marie Dunbar is a UX-focused content strategist with a unique blend of skills as a journalist, content writer, and user researcher. Taken together with her curiosity for technology and her passion for engaging consumers, Natalie excels in balancing the creation of delightful user experiences with strategic content that supports the needs of a business or organization. Natalie has worked in various roles as a content writer and strategist for brands that include Anthem, Farmers Insurance, Kaiser Permanente, Walmart, and YP.com. She's also produced original content for federal agencies that include the Animal and Plant Health Inspection Service (APHIS), Centers for Tobacco Prevention (CTP), the Food and Drug Administration (FDA), and the Veteran's Administration (VA). When she's not herding content or writing books, Natalie teaches private yoga, sharing the benefits of Hatha Yoga as a peaceful yet powerful way to reconnect mind, body, and spirit. Her first book, From Solo to Scaled: Building a Sustainable Content Strategy Practice, will be published by Rosenfeld Media later this year. Connect with Natalie online LinkedIn Twitter Instagram Video Here's the video version of our conversation: https://www.youtube.com/watch?v=tiVSrzZZnyY Podcast intro transcript This is the Content Strategy Insights podcast, episode number 118. You never know when you might have to build a content strategy practice. You might be running an actual content department, a design operation, or some other business unit that creates and manages content. Regardless of your role, when the time comes to build a practice, Natalie Dunbar's new book is a must-read. "From Solo to Scaled: Building a Sustainable Content Strategy Practice" can help you wherever you are in your practice-building journey. Interview transcript Natalie: Hey, everyone. Welcome to episode #118 of the Content Strategy Insights podcast. I'm really happy today to have with us Natalie ...

Design To Be Conversation
Kat Vellos: How to overcome workplace loneliness

Design To Be Conversation

Play Episode Listen Later Mar 22, 2022 39:17


In today's episode, I speak with Kat Vellos. Kat is a connection coach and trusted expert on the power of cultivating meaningful friendships. In her former career as a user experience designer, she researched, designed, and advised on the user experience of countless flows in digital products serving millions of people at companies like Slack and Pandora. With the publication of her books, We Should Get Together and Connected from Afar, Kat turned her background in UX design towards combating the loneliness epidemic to help millions of people experience greater wellness and fulfillment through thriving platonic relationships. Her interviews can be found in a variety of publications including The New York Times, The Wall Street Journal, Forbes, Communication Arts, Thrive Global, Yahoo Lifestyle, and Authority Magazine. Kat is also a sought-after speaker who has graced the stages of TEDx, San Francisco Design Week, Design for America, the Transforming Loneliness Summit, Rosenfeld Media's DesignOps Summit and many more. We dive into what workplace loneliness is, the profound impact it can have on you, and how, through practical strategies, you can transform the experience of ‘just a job' into an experience of community and a place of connection.

What is UX?
S5E7 An Interview with Katie Swindler, Innovation Design Strategist at AllState, author

What is UX?

Play Episode Listen Later Mar 16, 2022 33:40


Katie Swindler is a human-centered design strategist with 15 years of experience. Originally educated as a theatre director, her creative approach combines storytelling and technology, emotion and utility to enable brands to connect deeply with consumers and fulfill real human needs.Author of the book Life & Death Design, published by Rosenfeld Media in January 2022, which looks at what life-saving technology can teach us about designing for the human stress response. She's an experienced presenter who has spoken on UX topics internationally at industry events such as SXSW Interactive, IXDA, 4A's and PUSH.In this episode, we talked about:Katie's role in AllstateDuties as a head of design strategy for the Innovation DepartmentHow did Katie start in design?The transition from theater to design careerKatie's book: Life & Death DesignAnd MUCH MORELinks and Resources:https://www.linkedin.com/in/katieswindler http://www.katieswindler.com https://twitter.com/katieswindlerux https://www.lifeanddeathdesign.com 

Surviving UX
Half speed

Surviving UX

Play Episode Listen Later Jan 24, 2022 37:50


How many meetings does it take to obliterate your productivity? Does being a thought leader matter? Are you supposed to be working on your own ideas? Jessamyn and Meg interview Uday Gajendar, design manager at Aurora Solar and curator at Rosenfeld Media.

New Books in Business, Management, and Marketing
Amy Bucher, "Engaged: Designing for Behavior Change" (Rosenfeld Media, 2020)

New Books in Business, Management, and Marketing

Play Episode Listen Later Nov 27, 2020 36:20


In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases, like a Status Quo Bias, as well as growing both emotionally and mentally exhausted by changes that require too much willpower on behalf of the user. Opportunities to promote change include having accountability buddies to help guide you, and avatars that have proven highly effective in providing information in a trust-building, nonjudgmental manner. Amy Bucher, PhD, works in Behavior Change Design at Mad*Pow and previously worked at CVS Health and Johnson & Johnson. She received her A.B. from Harvard University and her M.A. and PhD in organizational psychology from the University of Michigan. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

A Sherpa's Guide to Innovation
E71: Designing for Behavior Change with Amy Bucher, PhD

A Sherpa's Guide to Innovation

Play Episode Listen Later Jun 17, 2020 45:18


This episode's guest is Amy Bucher, PhD, Vice President of Behavior Change Design at Mad*Pow, a strategic design consultancy working with industry leaders to create social impact. Amy is an expert in motivational design, behavior change, health, and happiness, and how technology can support them. She previously worked at CVS Health and Johnson & Johnson, and recently released an exceptional book published by Rosenfeld Media entitled Engaged: Designing for Behavior Change, which is the subject of our conversation. We touch on, among many others:The self-determination theory of motivation and how designers and innovators can apply it to their workMotivational interviewing techniques that health providers can use to encourage behavior changeHow to incorporate behavior change principles in UX ad service design workHow the COM-B model can supplement JTBD analysisUse this 20% off Promo code through July 15, 2020: sherpapod0620 Order Engaged: Designing for Behavior Change here: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/Read more about Amy's research on her blog: www.amybucherphd.comWe reference the Behaviour Change Wheel@amybphd @madpow @rosenfeldmedia @sherpapod @thebenreport - A Sherpa's Guide to Innovation is a proud member of the Health Podcast Network @HealthPodNet - Support the show (https://healthpodcastnetwork.com/)

The Content Strategy Podcast
Episode 21: Lou Rosenfeld, Rosenfeld Media - Industry Leadership in a Time of Change

The Content Strategy Podcast

Play Episode Listen Later Jun 5, 2019 37:03


Author, publisher, conference organizer, and all-around renaissance man Lou Rosenfeld talks shop about writing the first book on IA, watching the evolution of design practices, and how he's helping to keep people at the forefront of their respective industries.

Content Strategy Insights
#005 Sara Wachter-Boettcher

Content Strategy Insights

Play Episode Listen Later Dec 7, 2017 41:33


Sara Wachter-Boettcher talks about structuring content, and - more importantly - how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life (2016, A Book Apart). Her latest book is Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech (W.W. Norton, 2017). Content Strategy Interviews are hosted by Larry Swanson of Elless Media.

The Extraordinary Business Book Club
Episode 59 - Reinventing Publishing with Lou Rosenfeld

The Extraordinary Business Book Club

Play Episode Listen Later May 1, 2017 34:29


Lou Rosenfeld is in the ideas business. He's a writer himself, and a speaker and trainer, and now with Rosenfeld Media he's created a distinctive approach to publishing that's based around ideas - and the community engaged with them - rather than books per se.  His company supports the 'three-legged stool' of the ideas business, which Lou himself discovered as an author: 'I found that I really couldn't succeed with writing if I wasn't presenting, and I couldn't succeed with presenting if I wasn't teaching, and couldn't succeed with teaching if I wasn't writing so it's a virtuous circle.'  So the publishing company he created is format-agnostic, and devotes an extraordinary amount of time and energy to supporting its authors as a co-collaborator and focus for the community. 'I still think we're reinventing publishing,' he says. 'I'm not even sure the word publish means anything like it did 10 or 15 years ago. It shouldn't really. I felt like the traditional publishing model, which to my mind emphasised quantity over quantity, is really broken. It's not anything I really want to be affiliated with so we've very studiously avoided that approach and taken a very different one.' Find out more, including his advice to authors, in this fascinating interview.