Podcasts about shared legacy farms

Corinna Bench learned digital marketing by doing the marketing for her family's farm, Shared Legacy Farms. They grow certified organic vegetables for a 400-member CSA in Ohio, and Corinna offers classes and coaching for farm marketing through MyDigitalFarmer. Whether your goal is to get more people to your market stand or sell out your CSA by the New Year, don't underestimate the importance of marketing to grow your business! In this interview, we talk about what she has learned from running her own farm's marketing campaigns.Corinna tells us how to identify products ripe for a promotion, plan around important dates, set revenue goals, and create marketing peaks to maximize sales. The discussion also covers nurturing customer relationships through engaging content and using lead magnets to attract and retain customers. Since this is the first episode of the new year, Corinna tells us how to plan out a promotion calendar for the whole year. Corinna offers marketing classes and coaching at mydigitalfarmer.com. Connect With Guest:Website: https://mydigitalfarmer.comInstagram: @mydigitalfarmer Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Since 1972 Ohio Earth Food has been the go-to source for soil testing, consulting as well as the highest performing and most cost effective granular and liquid fertilizers, seed starting soils, foliar sprays and disease and insect controls. All approved for use on organic farms. Start seeds in The Seed Catapult soil with mycorrhizae and put Re-vita Pro fertilizer in the soil before you plant. Learn more at ohioearthfood.com. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. If you're an experienced vegetable farmer, don't miss out on the 2025 Organic Vegetable Production Conference! In its 9th year, this conference fills that "expert-level" niche you're looking for. With online sessions on January 23rd and 24th for only $75 and in-person sessions on January 31 and February 1, in Madison, Wisconsin, you can plug in no matter where you are. Register today at bit.ly/ovpc-2025. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

Lyndsay and Shannon welcome Corina Bench from My Digital Farmer. Corina shares her journey in applying online marketing strategies to her farm, Shared Legacy Farms, and her transition to mentoring other farmers. The discussion focuses on the importance of understanding marketing frameworks, customer education, and the creation of customer avatars for targeted marketing. Corina emphasizes the need for specificity in messaging to connect with the right audience and the role of ongoing customer research in refining marketing strategies. The episode provides valuable insights into effective marketing for farmers, highlighting the significance of understanding and serving customer needs.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

March 6, 2024 Have you ever thought about monetizing your farm's YouTube Channel? If you already have subscribers and videos on your channel -- this may as easy as 15 minutes to set up. I recently flipped the switch to make monetize my channel, and it's SO COOL to see passive revenue coming into my business every month. In this podcast, I share my journey on YouTube, including how I used the platform to help me build brand awareness, grow my email list, educate my potential clients, and support my CSA members with a CSA Success path. We'll cover YouTube basics, what is required to monetize, and my recommended first steps for getting started on the platform. See my YouTube channels for both Shared Legacy Farms and My Digital Farmer. You can scroll those channels to see what content I've created, and see what's been getting more views than anything else. (Get some inspiration for content you could create, too!) https://www.youtube,com/sharedlegacyfarms

Corinna Bench is an entrepreneur, CSA farmer, speaker, podcaster, consultant, and educator who is committed to helping CSA farmers build CSAs that are profitable and viable for the long-term. Since 2008, she and her husband have been full-time farmers at Shared Legacy Farms in Elmore, OH, where they manage a 425 member CSA customer base that now boasts a retention rate near 90%. Corinna is the founder of MyDigitalFarmer.com which is dedicated to helping farmers get better at messaging, sales and marketing in their business. She is a promoter of the national CSA movement and serves as a collaborator with the CSA Innovation Network. She also hosts the My Digital Farmer podcast and the CSA Marketing Discussion Facebook group.  My Digital Farmer Podcast: Listen to the first 10 episodes!!Instagram: @mydigitalfarmer Facebook Group: https://www.facebook.com/groups/CSAMarketing  YouTube: https://www.mydigitalfarmer.com/youtubeShared Legacy Farms:IG: @slfarms2Facebook: Facebook.com/SharedLegacyFarmsYouTube: https://www.youtube.com/c/SharedLegacyFarmsLinks discussed in episode:FREE 75 Hard Guide: FREE 75 HARD GUIDE PDFEmail list help, “what to talk about”: MyDigitalFarmer.com/emailtopics Did you enjoy this episode? It would help SO MUCH if you subscribe and share with friends & family by word of mouth or taking a screenshot and sharing on your social media platforms! As well, leaving a review  is HUGE to get the show in  front of the eyes of people like you, who are eager to learn about ranching and entrepreneurship. Want to connect? Check out flyingfranch.org or email me at afender614@gmail.com I am super active on our instagram @flying_f_ranch or Facebook page at Flying F Ranch you can always drop a DM and I will get back to you quickly!Ways to support the podcast:Patreon: Become a Patron!  Join here: patreon.com/flyingfranchSponsors: Flodesk- Check out: https://flodesk.com/c/FLYINGFRANCH to receive 50% off!Bonfire- Check out: https://www.bonfire.com/welcoFlodesk Get 50% off Flodesk and start creating unique emails for your loyal subscribers!Bonfire Start creating your own merch without the overhead costs! Custom apparel packaged and delivered!Flying F Ranch Enter code "podcast" to receive 20% off a leather patch "I GIVE A FLYING F ABOUT BEEF" hat!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Get my CSA Tips and Strategies Canva Template to help onboard your rookies to CSA mastery faster. Get it at www.mydigitalfarmer.com/csasuccess What keeps my CSA members coming back year after year? I'm telling you now... it isn't just the vegetables.  In this episode, I interview one of my CSA's strongest members, Esther Hertzfeld. Esther and her husband have been with our CSA for 9 years. She shares her journey from rookie member to CSA Facebook group influencer to CSA site host to ultimate brand ambassador for Shared Legacy Farms! What drove Esther to sign up with us in the first place? But more importantly... what keeps her coming back? Use this episode to help you peek inside the motivation of a quintessential CSA client. What makes them tick? What do people like her look like? How can you find more of them? And what do you have to do to keep them coming back?

Get on the CSA Quickstart Course Waitlist: www.mydigitalfarmer.com/waitlist Have you ever wondered if you should add a CSA to your farm business? If so, then you definitely want to listen to this episode. I interview my husband and business partner, Kurt Bench, from Shared Legacy Farms, and together we discuss the 10 questions to think about before you jump into the CSA arena. 

Corinna Bench is the co-owner of Shared Legacy Farms — a 400 member certified organic vegetable farm outside Toledo, OH. In 2017, their retention rate jumped from 65% to 78% in just one season after teaching her members "the Roadmap to CSA Success" inside her CSA private Facebook group. In this episode, we discuss all things CSA, marketing, and digital tools that farmers can use to share their story. In This Episode: >> How CSA is changing and the key strategies that Shared Legacy Farm has implemented to increase retention and market just to their ideal member >> How Corinna will warm a prospective CSA member with a dripped email sequence. >> The two biggest mistakes that new CSA members make and how Corinna educates them around those. >> Why spoken testimonials from CSA members are so important >> How new farmers should focus on finding a mentor and what type of farming is right for them (hint: it might not be CSA) Quotes from the show: “We don’t just provide calories, we connect and provide community and change how people eat” “Not everyone is right for CSA, both farmers and consumers” “Farmers spend time and money learning how to grow, but not how to sell their product, more focus needs to be on learning who your customer is” About The Guest: Corinna Bench is the co-owner of Shared Legacy Farms — a 400 member certified organic vegetable farm outside Toledo, OH. She is also the founder of MyDigitalFarmer.com and the CSA Marketing Discussion Facebook group where she teaches weekly online marketing strategies to CSA farmers for free. She also has a podcast called 'The Digital Farmer Podcast'.

Corinna and Kurt Bench raise a little under ten acres of certified organic vegetables at Shared Legacy Farms in Elmore, Ohio. With 400 CSA shares and a 78% retention rate, Corrina and Kurt have created a values-based business on family land that is supporting them in their tenth year of business. We take a deep dive into how Corinna and Kurt create a connection with and market to their CSA members – a system that has resulted in them being 94% sold out seven months before their CSA program starts. We get some great insights into their focus on just five delivery sites, the customer research they’ve done to identify the mindset and practices of their long-term CSA membership, and how they’ve used that information to create a marketing system that attracts dedicated and highly qualified prospects to their CSA program. Then, we learn how they’ve created a system to provide new and renewing members with a roadmap to CSA success. We also discuss the transition to full-time farming after years of splitting Kurt’s attention with an off-farm job, and how they’ve created – and continue to create – more downtime during the season to rest and rejuvenate. Perennial support for the Farmer to Farmer Podcast is generously provided by Vermont Compost Company and BCS America. Pictures, show links, and more at farmertofarmerpodcast.com/episodes/bench.

Not ready to commit to the full interview? Spare 2 minutes to hear the passion from Corinna Bench about Shared Legacy Farms and how their Community Supported Agriculture program can change the way you eat and provide you with support to have healthy, locally grown meals.

Not ready to commit to the full interview? Spare 2 minutes to hear the passion from Corinna Bench about Shared Legacy Farms and how their Community Supported Agriculture program can change the way you eat and provide you with support to have healthy, locally grown meals.

In an era of modern convenience our relationship with where our food comes from is…well…kind of non-existent. We’re a culture of convenience that has become accustomed to getting whatever we want, when we want it, with little thought of the physical or environmental costs that might be taking their toll on us. Shared Legacy Farms is a Community Supported Agriculture project that wants to flip the script on our convenience culture and reconnect us to more sustainable food habits. Shared Legacy Farms has a lot in common with food service boxes like Hello Fresh or Blue Apron, but provide a local touch where you can know your farmer, visit your farm and be a part of creating a more sustainable and healthy food culture. Farm to Table has become a buzzword of modern culture, but Shared Legacy Farms and other CSA programs are living it.Show Notes: Check out Shared Legacy Farms at http://www.sharedlegacyfarms.com/ Find them on Facebook http://www.facebook.com/SharedLegacyFarms/ Kurt and Corinna talked about The Omnivore’s Dilemma by Michael Pollan that you can purchase on our BRAND NEW Amazon Associate Site at: http://astore.amazon.com/wesu01-20/detail/0143038583 Buying through this link will actually help support this Podcast and allow us to produce more amazing free content! Forks Over Knives http://astore.amazon.com/wesu01-20/detail/B005K23RS0