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Started in the late 1980s by Sandy and Paul Arnold, Pleasant Valley Farm in Argyle, New York, helped innovate and share winter growing techniques that lengthened local food season on many market farms. After decades of selling at farmers markets, during the pandemic they switched to online sales only out of necessity. Listen to this interview with their son Robert Arnold to find out how they made the transition on short notice, why they never went back to farmers markets, and tips from how they manage their 100% online sales.We also get some tips from the farm, including an innovative method for long-term storage of head lettuce. In addition to growing up and working on Pleasant Valley Farm, Robert has his own business called Smart Farm Innovations that helps farmers automate tasks around the farm. Robert tells us how and what processes farmers are automating to save time and gain peace of mind. Connect With Guest:Instagram:@pvfproduce@smartfarminnovationsWebsite:http://pvfproduce.comhttps://www.smartfarminnovations.com Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Sumisansui is Japanese irrigation brought to you by Wetterfrosch Farm Tools. Sumisansui is a proven tool that is highly adaptable for farms and gardens of all sizes. It is quick and easy to deploy, has a broad, rectangular coverage area and uniformly waters multiple beds at a time. It operates on low water pressure, has multi season durability and is exceptionally gentle on seeds, plants and soil. Learn more at wetterfrosch.farm. Farmhand is the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder at farmhand.partners/gfm. Harnois has been pioneering greenhouse design since 1965, working with farmers across North America to deliver turnkey greenhouse solutions. Designed to withstand high snow and wind loads, their greenhouses optimize brightness, boost yields, and offer a rapid ROI. And in 2025, they're introducing a new tunnel starting at just $2 per square foot- and as a GFM listener, you'll receive an exclusive 5% discount on all new structures at Harnois.com. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
The Carrier family has been growing cut flowers and plants for more than 40 years, raising their three children with a love for flowers, and keeping the business in the family as it transitions into the hands of the next generation. Plant Masters, the specialty cut flower farm owned by Leon and Carol Carrier, and […] The post Episode 717: The future of Plant Masters, with legacy growers Leon and Carol Carrier, and their son Lee, next generation flower farmer now leading the family business appeared first on Slow Flowers Podcast with Debra Prinzing.
Farm Action is a nonpartisan agricultural watchdog organization led by farmers, and Research and Policy Development Director Sarah Carden joins host April Parms Jones to discuss how they provide food-system accountability for farmers. Farm Action advocates for a fair and sustainable food system that empowers farmers and rural communities by focusing on holding large corporations and the government accountable for their actions in agriculture. Hear why specialty crop producers often receive less support compared to commodity crops, and the impact on food pricing and diversity, which is part of the reason why processed foods are often cheaper than vegetables.United States food and agriculture policies currently enable a handful of the world's largest corporations to control our food and farming system at the expense of farmers, workers, and all of us who eat. Hear how Farm Action encourages consumer awareness and education about food labeling as essential parts of supporting local agriculture, and advocates for accountability from both our government and large corporations within the agricultural sector. Connect With Guest:Facebook: @FarmActionUSWebsite: https://farmaction.us Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.comFarmhand is the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder at farmhand.partners/gfm.Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and box builder. As a GFM podcast listener, Local Line is offering a free premium feature for one year with your subscription using the coupon code GFM2025 at localline.co. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
Send us a textIn this episode of the Infinite Life with Katische Haberfield podcast, host Katische Haberfield interviews Liz Fiedler Mergen, a remarried widow, former nurse practitioner, and thriving flower farmer from Minnesota. Liz shares her transformative journey of resilience and reinvention, detailing how she turned a family farm into Sunny Mary Meadow, a successful flower farm and business. The episode touches on topics such as grief, entrepreneurship, and the logistical and emotional challenges faced while balancing a new marriage, raising children, and running multiple businesses. Liz also discusses her plans for expanding her business to include a community-focused event space and shares insights from her forthcoming memoir, 'Flowers Bloom Anyway.'Chapter Timestamps:00:00 Introduction to Infinite Life with Katische Haberfield00:39 Season 13 Kickoff: Multidimensional Insights01:05 Meet Liz Fiedler Mergen: From Grief to Growth01:54 The Journey of Sunny Mary Meadow03:32 Why Flowers? The Economics and Joy of Flower Farming05:29 Navigating Challenges in Flower Farming07:17 The Emotional Connection to Flowers11:33 Personal Stories and Symbolism in Flowers20:53 Expanding the Flower Farm: New Ventures and Community Engagement25:39 Balancing Life: Motherhood, Business, and Writing31:27 Publishing Journey Begins32:27 Dealing with Grief and Loss32:57 Navigating Legal and Financial Challenges34:58 Balancing Work and Family Life42:20 Entrepreneurial Insights and Business Growth48:11 Finding Love Again57:32 Coping with Anxiety and Moving Forward59:44 Conclusion and Final ThoughtsBook a mediumship session with Katische and the Divine Beings of Light. This will give you clarity and wisdom beyond your conscious mind's understanding to bring forth miracles in your life in the area you most need it. Namaste. Listen all the way until the end for a special activation gift from Archangel Zadkiel.Support the showFind out more about Katische and book sessions at https://katische.com/ Connect with and follow Katische on Facebook, LinkedIn, Goodreads, YouTube and Amazon
In this interview Ana Ljubojević and Nikolina Kovačević tell us how they grew Mali Plac, an innovative food hub in Slovenia that connects farmers directly with consumers. They discuss the mission of Mali Plac, how it helps people “find their tribe,” their customer demographics, the logistics of operations, and the pickup model that allows farmers to interact directly with customers. The conversation highlights the importance of building relationships and respect within the community, showcasing how Mali Plac has evolved over the years to become a vital part of the local food system.They discuss the evolution of their order management system from spreadsheets to implementing the Local Line platform, and how it accommodates the evolving needs of farmers and customers as their food hub grows. The discussion also covers the agricultural landscape in Slovenia, highlighting seasonal variations, types of crops grown, and the innovative solutions they employ to minimize food waste and enhance communication with their community. Ana and Nikolina discuss the importance of cash payments in local markets, the unique payment systems and taxation in Slovenia, and how these factors contribute to community building. They also discuss the cultural aspects of food consumption, advice for starting a food hub and the challenges and opportunities of expanding into new markets. Connect With Guest:Instagram: @maliplaczaprihodnostWebsite: www.maliplac.si Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com Farmhand is the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder at farmhand.partners/gfm. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and box builder. As a GFM podcast listener, Local Line is offering a free premium feature for one year with your subscription using the coupon code GFM2025 at localline.co. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
In this episode of The Backyard Bouquet Podcast, we are joined by Debra Prinzing, founder of the Slow Flowers Movement and co-author of The Flower Farmers: Inspiration and Advice from Expert Growers. Debra shares her journey from writing The 50 Mile Bouquet to founding the Slow Flowers Movement—a movement that champions local, seasonal, and sustainable flowers.In this inspiring conversation, Debra talks about the importance of supporting local flower farmers, how storytelling is transforming the floral industry, and the lessons she's learned from interviewing flower farmers across North America. Whether you're a flower lover, a backyard gardener, or aspiring flower farmer, this episode is full of valuable insights on how to embrace the beauty and purpose of local blooms.Tune in to learn: What the Slow Flowers Movement is and how it's changing the way we source flowers The stories behind The Flower Farmers book and how it highlights the lives of flower growers How the power of local flowers extends beyond beauty to healing and community-building Practical advice for new and experienced flower farmersJoin us for an insightful discussion that will leave you inspired to support local flowers and consider the bigger picture behind every bloom.Show Notes: https://thefloweringfarmhouse.com/2025/05/13/ep-58-the-slow-flowers-movement/Learn More: Slow Flowers Society: https://www.slowflowerssociety.com/ Instagram: https://www.instagram.com/slowflowerssociety/ Instagram: https://www.instagram.com/debraprinzing/ Purchase The Flower Farmers Book: https://store.abramsbooks.com/products/the-flower-farmers***Rate, Review, & Follow The Backyard Bouquet***If you enjoyed this episode, will you please consider leaving the podcast a review? Your review helps make the podcast more discoverable to others and allows me to continue creating more episodes. I'd love to know what you enjoyed most about the episode.New episodes every week to help keep your garden blooming!
Text Agony Aunt Roz with your Cutflower Questions.In this heartfelt episode of the Cut Flower Podcast, Roz chats with Laura from Flowers by the Brae, a former office worker turned passionate flower farmer and florist based in Errol, Scotland. Laura shares the highs and lows of leaving a traditional career to grow blooms in the Scottish soil. She opens up about the realities of flower farming - from unpredictable seasons and sustainability challenges to the joy of connecting with customers through storytelling. Together, Roz and Laura explore the emotional side of floristry, the importance of local partnerships, and how Laura balances her growing business with family life. This episode is an honest and inspiring look into what it really means to build a business from the ground up - flowers, failures, fulfillment and all.Key Takeaways:Laura transitioned from a desk job to flower farming and floristry.Sustainability remains a core focus in her business practices.Building strong relationships with local venues has supported her growth.Managing social media is a key (and often challenging) part of running a flower business.Growing seasons are unpredictable, requiring flexibility and resilience.Storytelling helps Laura connect emotionally with her customers.The flower farming journey is filled with lessons—both humbling and rewarding.Balancing family life and business is a continual process.Community support plays a vital role in small-scale flower farming success.Find out more about Laura hereMake the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details. https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection
Today's episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one featured guest host Lennie Larkin, author of Flower Farming for Profit and owner of B-Side Farm in Oregon. She is also one of our course instructors here at The Gardener's Workshop. In this Q&A, Lennie fielded questions about time management, marketing your flowers, building an email list, and more.MentionsLennie's Instagram: flowerfarming.forprofit, B-Side FarmLennie's online course: Profitable Flower FarmingThe Gardener's Workshop on InstagramShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!
Brenna Estrada is a United States Marine, turned 911 Operator turned Flower Farmer and now turned Author. She has been on a book tour promoting her recently released book, "Pansies". Three Brothers Blooms
Tomatoes are the biggest income generators on a lot of market farms, so this week we're nerding out on how to get the most out of your greenhouse tomatoes. We talk with Guillaume Lambert, co-founder of Orisha greenhouse automation, about how to get more from your protected tomatoes, ranging from low-tech options that don't require heat, to some more high-tech solutions that require heat and automation to achieve. Even if you don't have heated greenhouses, this conversation can help you decide whether or not it's worth heating and automating in the future.We start the interview with a bold claim- that many growers can double their tomato yields by implementing best-practices, including the right spacing, the right number of drip tapes and pulse irrigation, managing humidity and more. Disease management can be as simple as choosing resistant varieties to common GH diseases if you don't have climate control, or you may be able to grow susceptible varieties if you have good climate control. We also discuss how to monitor plant growth and how to balance it between vegetative and generative growth. This discussion was sparked by our discussion of Orisha's new greenhouse tomato course, which is available for free to the GFM audience through this link. Connect With Guest:Instagram: @orisha_autoWebsite: https://www.orisha.ioFree link to Orisha's greenhouse tomato course: https://www.orisha.io/learn/6-steps-to-15000-inscription Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Harnois has been pioneering greenhouse design since 1965, working with farmers across North America to deliver turnkey greenhouse solutions. Designed to withstand high snow and wind loads, their greenhouses optimize brightness, boost yields, and offer a rapid ROI. And in 2025, they're introducing a new tunnel starting at just $2 per square foot- and as a GFM listener, you'll receive an exclusive 5% discount on all new structures at Harnois.com.Discover innovative packaging solutions at A-ROO Company, your one-stop shop for customizable and eco-friendly packaging across various industries, including floral, produce, and specialty packaging. Explore stylish and eco-friendly Kraft Paper Sleeves and sheets at shop.a-roo.com today and enjoy an exclusive 15% discount with code "GFM15" for Growing For Market listeners. When it comes to quality and innovation, A-ROO Company is the name you can trust.Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and box builder. As a GFM podcast listener, Local Line is offering a free premium feature for one year with your subscription using the coupon code GFM2025 at localline.co.Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.comFarmhand is the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder at farmhand.partners/gfm. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
Kelley Rajala of Clear Lake Gardens in Aitken, Minnesota, shares what it was like to start a farm in California and then relocate to Minnesota in this interview with host April Parms Jones. Hear about moving the farm, and the differences between market farming in the two areas, with the new Minnesota location being much more rural than where they started out in the Santa Rosa area of California (e.g. there's one stop light in the new county). Listeners can learn a lot from the process of finding customers in the new location, including outreach, building relationships with local markets, and introducing customers to new crops with promotions and events to get the community involved.Kelley discusses the challenges and rewards of farming, the significance of crop diversification, and the need for resilience in the face of climate change. They also discuss the value of unusual crops like golden raspberries, the concept of food as medicine, and the joys and challenges of running a farm stand. Kelley offers strategies for how to educate customers about local produce, the benefits of being part of a farmers union, and the legacy of cooperative farming.Connect With Guest:Instagram: @clearlakegardensWebsite: clearlakegardens.orgPodcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Farmhand is the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder at farmhand.partners/gfm.Harnois has been pioneering greenhouse design since 1965, working with farmers across North America to deliver turnkey greenhouse solutions. Designed to withstand high snow and wind loads, their greenhouses optimize brightness, boost yields, and offer a rapid ROI. And in 2025, they're introducing a new tunnel starting at just $2 per square foot- and as a GFM listener, you'll receive an exclusive 5% discount on all new structures at Harnois.com.Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and box builder. As a GFM podcast listener, Local Line is offering a free premium feature for one year with your subscription using the coupon code GFM2025 at localline.co.Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.comBCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
The Flower Farmer Forum podcast (formerly Sunny Mary Meadow podcast) is hosted by Liz Fiedler, a nurse practitioner turned flower farmer in central MN. Learn tips and tricks for growing and selling cut flowers. Located in Zone 4B, the shorter growing season offers some challenges. Her farm, Sunny Mary Meadow specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience.Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.comAfter the unexpected loss of her husband in 2020, she found herself turning to her flowers to get through the grief. She didn't expect her business to explode in the next few years the way it has. Bloom & Grow both flowers and personal empathy as she continues to move forward in life.Podcast Instagram: https://www.instagram.com/flowerfarmerforum/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/s
RHS Harlow Carr's Spring Gardening Weekend provided the questions for this week's podcast, involving camellia myth, hydrangea flower questions and more!Visit potsandtrowels.com for links to all the videos & podcast episodesEmail Questions to info@potsandtrowels.com Our weekly YouTube videos are here: Pots & Trowels YouTubeThe Pots & Trowels team:Martin FishJill FishSean RileyFind out more about Martin & Jill at martinfish.com Find out more about Sean at boardie.comPodcast produced by the team, edited by Sean, hosted by buzzsprout.com
This episode features a takeover of our popular “Ask a Flower Farmer” live Q&A session on Instagram. Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC hosted this one. Daniel is a 9th-year flower farmer growing in zone 8a and an alumnus of most of The Gardener's Workshop's online courses. Here, Daniel offers an update on his growing season and answers questions on topics such as growing flowers for Mother's Day, seed starting and growing tips, how to "hedge your bets" in flower farming, and so much more!MentionsPetalpickers.com: fresh flowers shipped nationwide, dahlia tuber, cutting, and bulb salesOnline Courses from The Gardener's WorkshopShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!
Bevin Cohen of Small House Farm shares his unexpected journey into seed production, the importance of rare and unusual seeds, and some of the unusual value-added products they take to market, including seed oils and apothecary products. The discussion with host April Parms Jones highlights the connection between seeds and community, the significance of regionally adapted seeds, and the value of growing unusual varieties. He also talks about the significance of seed saving for his farm, the cultivation of local food, and the journey of producing sunflower oil.Bevin emphasizes the importance of connecting with nature and the community through food and herbal products. The discussion also covers the creation of herbal remedies and the value of understanding seasonal herbs. You can read more about it in Bevin's brand new book, Herbs in Every Season! Connect With Guest:Instagram: @small_house_farmWebsite: smallhousefarm.comBevin's new book: Herbs in Every Season Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Harnois has been pioneering greenhouse design since 1965, working with farmers across North America to deliver turnkey greenhouse solutions. Designed to withstand high snow and wind loads, their greenhouses optimize brightness, boost yields, and offer a rapid ROI. And in 2025, they're introducing a new tunnel starting at just $2 per square foot- and as a GFM listener, you'll receive an exclusive 5% discount on all new structures at Harnois.com. Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and box builder. As a GFM podcast listener, Local Line is offering a free premium feature for one year with your subscription using the coupon code GFM2025 at localline.co. Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
Today's episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. However, this one we called Ask a Florist featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener's Workshop. In this Q&A Ellen fielded questions about: farmer-florist relationships, design tips for weddings, marketing flowers to florists, must-have greenery for bouquets, planning wedding florals, and pricing your flowers, among others.MentionsEllen's newsletter signupEllen's YouTube ChannelFlowerMore CommunityFollow on Instagram: Ellen Frost Flowers, Local Color FlowersEllen Online Courses: Florist School Online, Preparing to Sell to FloristsShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!
Mark and Kristin Kimball pioneered the full-diet CSA model when they founded Essex Farm back in 2004. Now 20 years later, they reflect on where they've been and where they're headed with host Katie Kulla. Katie is especially well positioned to ask them about the joys and challenges of a full-diet CSA, since she transitioned her farm from a more traditional CSA model to a full-diet CSA for a few years, inspired directly by the Essex Farm model. Mark and Kristin share their journey into farming, the challenges and successes of running a year-round farm, and the details of the full-diet CSA model they have developed.They talk about how they train their members to eat seasonally with the full diet provided by the farm, the changing role of horses as work animals on the farm, and how their farm bridges political divides through food. Mark and Kristin discuss how the farm has changed over the years, how they have learned to build a strong farm team to support complex year-round farm operations, and so much more, you'll want to listen to this fascinating interview whether you want to start a full-diet CSA or not!Connect With Guest:Instagram: @essexfarmcsa @farmerkimball @kristinxkimballWebsite: essexfarmcsa.com Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Discover innovative packaging solutions at A-ROO Company, your one-stop shop for customizable and eco-friendly packaging across various industries, including floral, produce, and specialty packaging. Explore stylish and eco-friendly Kraft Paper Sleeves and sheets at shop.a-roo.com today and enjoy an exclusive 15% discount with code "GFM15" for Growing For Market listeners. When it comes to quality and innovation, A-ROO Company is the name you can trust.Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.comFarmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and box builder. As a GFM podcast listener, Local Line is offering a free premium feature for one year with your subscription using the coupon code GFM2025 at localline.co.Harnois has been pioneering greenhouse design since 1965, working with farmers across North America to deliver turnkey greenhouse solutions. Designed to withstand high snow and wind loads, their greenhouses optimize brightness, boost yields, and offer a rapid ROI. And in 2025, they're introducing a new tunnel starting at just $2 per square foot- and as a GFM listener, you'll receive an exclusive 5% discount on all new structures at Harnois.com.Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
With thousands of farmers dealing with the uncertainty of the federal funding freeze, we wanted to hear from farmer Gale Livingstone about how the freeze has affected her farm, and some strategies she's employed to deal with the disruption. She's been able to leverage her CSA network and extended farm family through her farm store and email newsletter which are managed by Farmhand. Ari Memar, founder and CEO of Farmhand, tells us about how the Farmhand network has been able to help farmers deal with all kinds of disruptions, from the funding freeze to natural disasters.Gale tells us about how her CSA network stepped in and donated funds to cover some of the shortfall created by the uncertainty. We also hear how people in her community created a new CSA “porch pickup” location with at least 17 new members after hearing the story of how her farm was affected. Ari explains how keeping in contact with CSA members on a regular basis can help them feel more connected to the farm, so they are more likely to want to help out in difficult times. We also hear about how Gale is launching a seedling sale for the first time through her Farmhand store to help with spring cashflow. Connect With Guest:Instagram: @deeprootsfarmWebsite: deeprootsfarm.us Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Harnois has been pioneering greenhouse design since 1965, working with farmers across North America to deliver turnkey greenhouse solutions. Designed to withstand high snow and wind loads, their greenhouses optimize brightness, boost yields, and offer a rapid ROI. And in 2025, they're introducing a new tunnel starting at just $2 per square foot- and as a GFM listener, you'll receive an exclusive 5% discount on all new structures at Harnois.com.Discover innovative packaging solutions at A-ROO Company, your one-stop shop for customizable and eco-friendly packaging across various industries, including floral, produce, and specialty packaging. Explore stylish and eco-friendly Kraft Paper Sleeves and sheets at shop.a-roo.com today and enjoy an exclusive 15% discount with code "GFM15" for Growing For Market listeners. When it comes to quality and innovation, A-ROO Company is the name you can trust.Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.comFarmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and box builder. As a GFM podcast listener, Local Line is offering a free premium feature for one year with your subscription using the coupon code GFM2025 at localline.co.Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
Having started several farms before their current Lovin' Mama Farm in Amsterdam, New York, we hear from Corinne Hansch and Matthew Leon what they learned from their previous farms, and what they did differently this time. They discuss their journey from California to New York, the challenges of adapting to a new climate, and ways they are trying to find work-life balance on a busy, year-round farm.In order to sell year-round, and hang onto good crew members by not having to let them go at the end of the season, they have branched out into new markets like Etsy, along with several farmers markets and more traditional outlets. Hear how they sell flowers and produce that come back from market (hint: it involves a lot of drying). They also discuss how a strong commitment to regenerative, Real Organic certified practices is the foundation of their farm in this great interview with host Katie Kulla. Connect With Guest:Instagram: @lovinmamafarmWebsite: lovinmamafarm.comPodcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.comFarmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and box builder. As a GFM podcast listener, Local Line is offering a free premium feature for one year with your subscription using the coupon code GFM2025 at localline.co.Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
In Episode 49 of The Backyard Bouquet Podcast, we sit down with Dustin Saunders of Little Hollow Flowers, a specialty cut flower farm nestled along Colorado's Front Range. Dustin shares how a fallen ash tree unexpectedly led him and his partner, Kate, into flower farming, and how their diverse backgrounds in landscaping and biodynamic vegetable farming shaped their approach. We discuss season extension techniques, the challenges of farming in Colorado's extreme climate, and their passion for growing dahlias, ranunculus, and unique perennials. Dustin also shares insights into building a thriving farmer's market presence, working with the Colorado Flower Collective, and the importance of supporting local flowers over imports.If you love growing flowers, sustainable farming, or supporting local blooms, this episode is a must-listen!
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave is always happy to share his knowledge with our listeners!Topics CoveredManaging gladiolus bulbsPeony growing & maintenanceHydrangea pruningHoliday arrangements using seasonal foliageGrowing bulbs in cooler temperaturesTiming your plantings for Christmas flowersStoring & planting Iris bulbsDirect sowing cool season hardy annuals (Cool Flowers)Episode originally aired 12/11/24 on Instagram. Join Lisa and her guest hosts Wednesdays at 12:30PM Eastern time to get your cut flower growing questions answered by the experts!MentionsDave's Course: Bulbs, Perennials, Woodies, and More!Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!
Ommmmmmm. She has a calming affect that is unmatched. Flowers, yoga and an overall conscious lifestyle of sustanability, strategic planning, I'd like to thank this episode's sponsor, the U of I Community Credit Union. When you become a member at UICCU, you are becoming a partner by investing in the company's success, growth and focus on the local community. Auto, home and student loans, teen and kid-friendly accounts, investments and retirement planning. Visit uoficreditunion.org and follow on Instagram at uoficreditunion.Thank you so much for listening! However your podcast host of choice allows, please positively: rate, review, comment and give all the stars! Don't forget to follow, subscribe, share and ring that notification bell so you know when the next episode drops! Also, search and follow hyperlocalscu on all social media. If I forgot anything or you need me, visit my website at HyperLocalsCU.com. Byee.
In this episode of the Flower Farmer Forum podcast, host Liz speaks with Marilyn about the significance of Google Business Profiles for local businesses. They discuss how to set up and optimize these profiles to enhance visibility, engage with customers, and gather reviews. Marilyn emphasizes the importance of regular updates and content creation to maintain an active presence on Google, which can lead to increased customer traffic and business growth. The conversation also touches on strategies for effectively asking for reviews and the overall impact of a well-managed Google Business Profile on local business success.TakeawaysGoogle Business Profiles are essential for local visibility.Regular updates to your profile can enhance search relevance.Engaging with customers through posts and Q&A is crucial.Photos and videos improve your profile's attractiveness.Claim and verify your business profile to start.Use keywords in your business name and description.Encourage customers to leave reviews with QR codes.Responding to reviews is important for reputation management.Content on your profile can drive traffic to your website.Investing time in your Google Business Profile pays off. Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
Attention Florists! We're back with another episode on how to sell local flowers, this time with a closer look at building a retail customer base who understands what local is and helps you tell the story of the stems. Unlike events, retail is all about building a relationship that lasts for life. A handful of dedicated customers evangelizing about how awesome your business are what you need. Not droves of social media followers. Guest Ellen Frost, owner of Local Color Flowers in Baltimore, has a YouTube channel and a valuable weekly education email. Check them out! This podcast is brought to you by the Philadelphia Floral Guild, where we're building community around sustainable local flowers. If you're a florist in the Philadelphia area, we'd love to have you shop with us! Click here to learn how. Sign up for PFG's newsletter to get regular updates about what's in season. Not a Philadelphia area florist? Look for flower farms near you on the Rooted Farmers website or through localflowers.org. Why use local flowers? In addition to give your shop or studio a unique value proposition that will galvanize and inspire your customer base, local stems mean: Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration. Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything! Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler. Less Carbon Burned: Imported flowers in the US typically travel 2,500 or more miles in refrigerated planes, trucks and boats to reach you.
Today, I want to dive into something really important for anyone looking to succeed in flower farming or any kind of business: grit. I believe developing grit is a choice. It's not something you're born with; it's something you cultivate over time. Each time you face a fear or a challenge and choose to push through, you're building your grit.MentionsLisa's Course, Flower Farming School OnlineShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!
Today I'm thrilled to share some important tips for anyone dreaming of starting a flower farming business. As I look back on my journey, I wish I had these resources when I started. This is about the three key steps that can lead to failure as a flower farmer. I've seen many passionate people vanish from the business, and it's often due to skipping over some basic but crucial steps. I'd love to keep YOU from failing, and I hope these tips help you navigate the challenges of flower farming and keep your passion alive. ~Lisa Mentions The Flower Farmer Club, presented by The Gardener's Workshop Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!
How does one go from Shakespearian acting to starting a company making regeneratively-grown heirloom-grain pancake mixes? Well, it involves an appearance on Shark Tank, eating pancakes five times a week for years, the pandemic, and so much more than we have room for here. Listen to this episode for some great ideas on how to build a local foods brand, why they use popped popcorn for their pancake mixes and how they gauge customer demand in order to get their products into new stores, in this interview with host April Parms Jones.Connect With Guest:Website: https://longtablepancakes.comInstagram: @longtablepancakes Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Since 1972 Ohio Earth Food has been the go-to source for soil testing, consulting as well as the highest performing and most cost effective granular and liquid fertilizers, seed starting soils, foliar sprays and disease and insect controls. All approved for use on organic farms. Start seeds in The Seed Catapult soil with mycorrhizae and put Re-vita Pro fertilizer in the soil before you plant. Learn more at ohioearthfood.com. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.comSubscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
This conversation explores various aspects of flower farming, focusing on spring blooms, growing techniques, challenges faced by farmers, and the importance of both annuals and perennials. The speakers share their experiences, mistakes, and successes in cultivating flowers, particularly in colder climates. They discuss strategies for fall planting, overwintering techniques for specific plants like eucalyptus, and the significance of timing in seed starting. The conversation concludes with insights on wildflower patches and the overall journey of flower farming. In this conversation, the speakers discuss various innovative planting techniques and strategies for flower farming, focusing on specific flowers like peonies, tulips, anemones, and feverfew. They share personal experiences with planting in high tunnels, experimenting with fall planting, and the challenges of timing blooms for events. The discussion also covers the use of frost cloth versus plastic for plant protection and the importance of staggering plantings to ensure a continuous supply of flowers throughout the growing season.TakeawaysSpring blooms require careful planning and knowledge.Mistakes in flower farming can be costly but are learning opportunities.High tunnels can significantly extend the growing season.Bells of Ireland can be tricky to grow from seed.Early planting is crucial for success with cold hardy annuals.Perennials play a vital role in early flower production.Eucalyptus can be overwintered with proper care and techniques.Timing in seed starting is essential for successful blooms.Wildflower patches can thrive with the right conditions and care. Experimenting with different planting techniques can yield surprising results.Using fabric can help keep the ground warm for early blooms.Fall planting can be a viable option if conditions are right.Lysianthus can be planted in succession for extended blooms.Peonies can benefit from being grown in tunnels for earlier blooms.Staggering tulip plantings helps manage bloom timing for events.Anemones and ranunculus can be grown together for a longer flowering period.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
Jim Crawford founded New Morning Farm in Pennsylvania in 1976, starting and selling at multiple markets in Washington, D.C. He and his wife Moie are now semi-retired, having run the farm until they transitioned it to new ownership in 2019. They also founded the Tuscarora Organic Growers Cooperative that helped growers in rural Pennsylvania aggregate produce to reach the Washington, D.C. wholesale market. This interview by host Katie Kulla is packed with useful information from one of the first wave of certified organic farmers, including starting farmers markets, tips for farm profitability, founding a cooperative, getting apprentices to stick around for multiple years, selling produce from other growers, and how to transition when it's time for someone else to run the farm. Connect With Guest:Website: https://www.newmorningfarm.netInstagram: @newmorningfarm Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Since 1972 Ohio Earth Food has been the go-to source for soil testing, consulting as well as the highest performing and most cost effective granular and liquid fertilizers, seed starting soils, foliar sprays and disease and insect controls. All approved for use on organic farms. Start seeds in The Seed Catapult soil with mycorrhizae and put Re-vita Pro fertilizer in the soil before you plant. Learn more at ohioearthfood.com. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.comSubscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
From her time as a Peace Corps agriculture volunteer in Ecuador to becoming a passionate flower farmer in Colorado, Helen Skiba's story is a beautiful reminder of how life can take us on unexpected paths, like how a visit to a friend's farm can change everything!Helen from Artemis Farm dives deep into her commitment to organic farming practices and soil health, sharing how she practices limited tillage and cover cropping. If you're curious about how to cultivate a thriving garden while also nurturing the earth, you won't want to miss her insights!And guess what? Helen is also a new mom!
In this episode, we sit down with Akos Asare from Re.Planted Farm & Floral Studio, who shares her inspiring journey from running a custom wig business to becoming a suburban flower farmer. Akos reveals how the COVID-19 pandemic prompted her to pivot and embrace farming as a response to global supply chain challenges and her quest for deeper fulfillment. We discuss the challenges of transitioning into farming without an agricultural background, the importance of following your intuition, and the value of community connections in building a sustainable urban farm. Akos also highlights the innovative ways she has maximized her small plot of land, including her creative crop planning techniques and her focus on flowers over vegetables. PLEASE make sure to subscribe to the podcast, download our episodes, and rate them! Your support means the world to us. Thank you! Timestamps [0:12] Realizing the impact of small communal actions [1:55] Introduction and masterclass announcement [4:16] The journey from wig business to farming [7:42] Transitioning careers: lessons from Dragons' Den [12:07] Life as a military family and adapting to change [18:00] The concept of "Replanted Farm" and its meaning [24:10] Influences from YouTube and market gardening pioneers [31:25] Soil care and no-dig gardening methods [40:00] Building community through farming collaborations [47:05] Challenges and benefits of urban farming [52:40] Raising children with a connection to nature [1:00:40] The importance of detailed crop planning [1:11:00] Learning to farm: embracing resources and community [1:18:35] Overcoming internal challenges in farming [1:26:00] Urban farming as a model for future food systems [1:36:15] The importance of physical community presence over social media [1:41:44] Rapid Fire Q&A Sponsors Tessier https://info.serres-guytessier.com/en/tessier-mgi10?utm_source=google&utm_medium=cpc&utm_campaign=Tessier+MGI+podcast Use promocode MGI10 for 10% off and free shipping on your first purchase for the Eastern North American regions (Ontario, the Maritimes, and the states of Vermont, Maine, New York, and New Hampshire). Growers https://growers.co/?utm_source=ijm&utm_medium=podcast&utm_campaign=season2 Use promocode PODCAST for 15% off clothing and accessories. Market Gardener Institute https://themarketgardener.com/courses/the-market-gardener-masterclass/?utm_medium=podcast&utm_source=apple-spotify&utm_campaign=saison2 Links/Resources Market Gardener Institute: https://themarketgardener.com/ Masterclass: https://themarketgardener.com/courses/the-market-gardener-masterclass/ Newsletter: https://themarketgardener.com/newsletter Blog: https://themarketgardener.com/blog Books: https://themarketgardener.com/books Growers & Co: https://growers.co/ Heirloom: https://heirloom.ag/ The Old Mill: https://www.espaceoldmill.com/en/ Follow Us Website: http://themarketgardener.com Facebook: http://facebook.com/marketgardenerinstitute Instagram: http://instagram.com/themarketgardeners Guest Social Media Links Akos: Instagram: https://www.instagram.com/re.plantedfarm Website: https://www.replantedfarm.ca/ Facebook: https://www.facebook.com/re.PlantedFarm Pinterest: https://www.pinterest.com/replantedfarm/ JM: Instagram: https://www.instagram.com/jeanmartinfortier Facebook: https://www.facebook.com/jeanmartinfortier
Ever wondered what it takes to transition from a corporate career to a flourishing flower farm? Join us as we chat with Rebecca Starling, an inspiring flower farmer from Australia who transitioned from a corporate career in London to flower farming in rural Australia. Rebecca shares her heartfelt journey, including the romantic twist that led her to embrace a new life on her husband's fifth-generation family farm.Rebecca gives us a sneak peek into her upcoming book, Secrets from the Flower Farm, which is filled with insights on growing stunning, fragrant cut flowers and promoting sustainable gardening practices. The book is set to release on March 4th, 2025 in the Northern Hemisphere and is already available in Australia.Throughout the episode, Rebecca discusses her diverse experiences gardening in different climates, from the UK to Switzerland, Connecticut, and finally Australia. She emphasizes the importance of adapting gardening techniques to local conditions and shares valuable tips on growing a variety of flowers, including Mediterranean perennials, North American prairie perennials, and Australian and South African native plants.Rebecca also talks about the challenges and rewards of flower farming in a remote area, her approach to no-till farming, and the importance of perennials in her garden. She highlights some of her favorite perennials, such as salvias, geraniums, lavender, and echinacea, and shares her excitement about new trends in flower fashion.As a flower farmer, Rebecca has diversified her business by offering market bunches, wedding flowers, dried flowers, and even dahlia tubers and seeds. She discusses the unique opportunities and challenges of running a flower farm in a small town and her efforts to promote local flower farming.Be sure to tune in to hear Rebecca's heartwarming story, expert tips, and passion for sustainable flower farming. Don't miss this vibrant and informative episode!Show Notes: https://thefloweringfarmhouse.com/2025/01/21/ep-46-starling-flowers-secrets-from-the-flower-farm/Learn More About Starling Flowers: Instagram: https://www.instagram.com/starlingflowers_/ Web: https://starlingflowers.com.au/ Secrets From The Flower Farm Book: https://amzn.to/4g9t6XP*****Podcast Listeners Are Invited To Enjoy 7 Days of Growth Day FREE: https://www.growthday.com/?via=floweringfarmhouse*****Sign up for our newsletter: https://bit.ly/thefloweringfarmhousenewsletterRate, Review, & Follow The Backyard BouquetIf you enjoyed this episode, please consider leaving the podcast a review. Your review helps make the podcast more discoverable to others and allows me to continue creating more episodes. I'd love to know what you enjoyed most about the episode.New episodes every week to help keep your garden blooming!
Ready to bloom in powerful new ways this year? Join us for this special Season 2 premiere of The Backyard Bouquet Podcast, for an intimate look at transformation, growth, and choosing joy in the garden and in life.After a groundbreaking first season featuring 44 conversations with inspiring growers worldwide, Jennifer opens her heart about her own unexpected journey of starting fresh. When she lost her growing space in 2024, she didn't just rebuild - she reimagined everything. Through clearing both literal and metaphorical weeds, Jennifer discovered how letting go of what no longer serves us creates space for something extraordinary to bloom.Season 2, themed 'Where We Bloom,' promises to take you on a journey around the world, featuring flower farmers and gardeners who are creating beauty in unique and inspiring ways. Plus, Jennifer reveals an exciting documentary project that will capture every step of transforming bare land into a flourishing flower farm - from breaking ground to first blooms.Whether you're a seasoned flower farmer, a backyard gardener, or someone who's just beginning to dream of growing flowers, this episode will inspire you to see the possibility in new beginnings. Discover how to align your garden with your joy, clear space for what matters most, and bloom exactly where you're planted.Perfect for: flower farmers, gardening enthusiasts, dahlia lovers, small business owners, and anyone interested in sustainable agriculture or starting a cut flower garden. Join our growing community of flower lovers and learn how choosing joy in your garden can transform your entire growing journey.Let's make 2025 the year your garden dreams take root and flourish.Backyard Bouquet Podcast: https://thefloweringfarmhouse.com/the-backyard-bouquet-podcast/Instagram: https://www.instagram.com/thebackyardbouquetpodcast/Backyard Bouquet FB Group: https://www.facebook.com/groups/cutflowergardening
Corinna Bench learned digital marketing by doing the marketing for her family's farm, Shared Legacy Farms. They grow certified organic vegetables for a 400-member CSA in Ohio, and Corinna offers classes and coaching for farm marketing through MyDigitalFarmer. Whether your goal is to get more people to your market stand or sell out your CSA by the New Year, don't underestimate the importance of marketing to grow your business! In this interview, we talk about what she has learned from running her own farm's marketing campaigns.Corinna tells us how to identify products ripe for a promotion, plan around important dates, set revenue goals, and create marketing peaks to maximize sales. The discussion also covers nurturing customer relationships through engaging content and using lead magnets to attract and retain customers. Since this is the first episode of the new year, Corinna tells us how to plan out a promotion calendar for the whole year. Corinna offers marketing classes and coaching at mydigitalfarmer.com. Connect With Guest:Website: https://mydigitalfarmer.comInstagram: @mydigitalfarmer Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Since 1972 Ohio Earth Food has been the go-to source for soil testing, consulting as well as the highest performing and most cost effective granular and liquid fertilizers, seed starting soils, foliar sprays and disease and insect controls. All approved for use on organic farms. Start seeds in The Seed Catapult soil with mycorrhizae and put Re-vita Pro fertilizer in the soil before you plant. Learn more at ohioearthfood.com. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. If you're an experienced vegetable farmer, don't miss out on the 2025 Organic Vegetable Production Conference! In its 9th year, this conference fills that "expert-level" niche you're looking for. With online sessions on January 23rd and 24th for only $75 and in-person sessions on January 31 and February 1, in Madison, Wisconsin, you can plug in no matter where you are. Register today at bit.ly/ovpc-2025. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
Pete Russell used his experience in the food industry to design Ooooby, a sales platform for farmers to sell directly to the public. Their goal is to put local, ecologically sound growers back at the heart of the food system. Ooooby integrates all the apps one would use to build an online farm store into their software to simplify the process for farmers and offer a seamless experience for the customer.The platform has been available in Australia, New Zealand and the UK and is now becoming available in North America. One of the ways they keep the platform true to its values is by steward ownership- where the people who work for the company and the users all have buy-in. Learn how it works in this week's podcast interview! Connect With Guest:Website: www.ooooby.comInstagram: @oooobyhq Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: There are a lot of farm sales platforms out there, but there's only one that's cooperatively owned by farmers. That's GrownBy — your all-in-one solution to simplify farm sales. From start-up market farms to complex and scaled-up CSAs, GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, and you're eligible to join the co-op and become a member-owner after your first sale. Visit grownby.com to get started.Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
Have you ever wondered “What does it take to transform a dream into a thriving flower farm?” In this episode of the Backyard Bouquet Podcast, host Jennifer Guliza welcomes Lori Hernandez from Three Acre Farm, who shares her inspiring journey from city life to flower farming. Lori recounts the pivotal moment in 2009 when a vivid vision of a beautiful farm filled with laughter and connection sparked her desire to cultivate a space that celebrates the transformative power of flowers.In this episode,you'll discover how Lori and her husband, John, took a leap of faith, selling their city home to pursue their dream of farming. Initially focused on growing vegetables, Lori's perspective shifts dramatically when John introduces dahlias into their lives, leading to a newfound appreciation for flowers and their impact on mental well-being. The couple's journey evolves as they transition from a U-pick flower farm to a self-serve flower stand, adapting their business model to fit their family's changing needs.Throughout the conversation, Lori emphasizes the importance of nurturing dreams, protecting them from external opinions, and recognizing the value of help in achieving success. She shares her insights on hiring a virtual assistant and the significance of setting ambitious goals that may seem illogical but can lead to unexpected growth.Tune in to hear the full conversation, filled with heartfelt stories, practical advice, and the wisdom that comes from years of experience in the flower farming world. Join Jennifer and Lori as they explore the beauty of flowers and the joy of cultivating a life aligned with one's passions.In This Episode You'll Hear About:01:49: From City Life to Flower Farming04:48: From Vision to Reality: Finding Our Dream Farm08:58: From Vegetables to Dahlias15:44: Embracing Authenticity in Business18:34: Finding Focus in Farming28:56: The Value of Hiring Support in Business37:40: Vision Planning for Farmers: Reflecting and Envisioning the Future40:05: Intuition, Goals, and Lifestyle Reflections41:49: Balancing Farm Goals and Lifestyle45:02: The Importance of Coaching and Accepting Reality in Farming59:11: Embracing Boundaries and Joy in Business and LifeShow Notes: https://thefloweringfarmhouse.com/2024/12/21/ep-44-three-acre-farm-from-vision-to-thriving-flower-farm/Learn More About Three Acre Farm: https://www.threeacrefarm.net/ https://www.instagram.com/three.acre.farm.mi/ https://www.facebook.com/threeacrefarm.miPodcast Listeners Enjoy 7 Days of Growth Day FREE: https://www.growthday.com/?via=floweringfarmhouseSign up for our newsletter: https://bit.ly/thefloweringfarmhousenewsletter***Rate, Review, & Follow The Backyard Bouquet***If you enjoyed this episode, will you please consider leaving the podcast a review? Your review helps make the podcast more discoverable to others and allows me to continue creating more episodes. I'd love to know what you enjoyed most about the episode.New episodes every week to help keep your garden blooming!
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave is always happy to share his knowledge with our listeners! Topics Covered Caring for dahlias in high heat Growing ranunculus, daffodils, & tulips for a spring wedding Overwintering snapdragons Growing ranunculus in tunnels Beginner-friendly fall-planted flowering bulbs Storing daffodil bulbs prior to planting Growing ornamental kale Ranunculus post-harvest care Grow lights for home gardeners Allium preferred growing conditions Spacing for planting peonies Episode originally aired 9/25/24 on Instagram. Join Lisa and her guest hosts Wednesdays at 12:30PM Eastern time to get your cut flower growing questions answered by the experts! Mentions Dave Dowling on social: Facebook, Instagram Dave's Online Course: Bulbs, Perennials, Woodies, and More! Val Schirmer's Online workshop: Forcing Glorious Blooms for the Holidays & Beyond Discover our online courses! Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our Farm News emails! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!
In this interview Leah Penniman tells us why and how she started Soul Fire Farm, along with what she would do differently for those starting out or starting over. She discusses her most recent book, Black Earth Wisdom, and the recent adaptation of her first book, Farming While Black, into a documentary movie of the same title. She discusses how, in 1910, about 14% of farms in the United States were Black-owned, compared with about 2% today, and how her books are an effort to help Black farmers reconnect with their agricultural heritage and reclaim it from racism, discrimination and dispossession.In the conversation with host April Parms Jones, they explore land access, soil health, seed keeping, and the cultural connections to farming, emphasizing the importance of community and resilience in the face of challenges. Leah's insights provide an understanding of the historical and spiritual ties that Black communities have with the land, and the ongoing efforts to reclaim and nurture these connections through sustainable practices. Connect With Guest:Website: www.soulfirefarm.orgInstagram: @leahpenniman@soulfirefarm Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. There are a lot of farm sales platforms out there, but there's only one that's cooperatively owned by farmers. That's GrownBy — your all-in-one solution to simplify farm sales. From start-up market farms to complex and scaled-up CSAs, GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, and you're eligible to join the co-op and become a member-owner after your first sale. Visit grownby.com to get started. Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag, and check our 2025 seed starter pre-sale for the best prices of the season at tilthsoil.com/gfm. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
What if the simple act of giving flowers could transform not only your life but also the lives of those around you? In this episode of the Backyard Bouquet Podcast, host Jennifer Gulizia welcomes Deanna Kitchen, the founder of the Growing Kindness Project and the heart behind Twig and Vine Farm. Deanna shares her inspiring journey from a kindergarten teacher to a flower farmer, revealing how flowers became a source of healing during a challenging time in her life.Deanna explains that her initial foray into gardening was a personal endeavor, helping her navigate feelings of isolation and postpartum depression. As she began to share her homegrown flowers with her community, she discovered the profound impact of kindness and connection. This realization led her to establish the Growing Kindness Project, a nonprofit organization dedicated to spreading joy and fostering community through the act of giving flowers.Throughout the conversation, Deanna discusses the importance of community and the ripple effect of kindness. She emphasizes that flowers serve as a powerful catalyst for connection, allowing individuals to engage with one another in meaningful ways. Deanna also shares her vision for the future of the Growing Kindness Project, which includes the hope of establishing a Growing Kindness garden in every community around the world.Tune in to today's episode to be captivated by Deanna's heartfelt stories and her passion for creating a movement centered around kindness and flowers. Be sure to listen to the full conversation and discover how you can get involved in spreading a little kindness in your own community!In This Episode You'll Hear About:00:00-04:20: Cultivating Kindness Through Flowers04:20-07:29: From Gardening to Community Impact08:31-12:23: Growing Kindness: Creating a Nonprofit12:24-15:04: Ripple Effects of Kindness: Creating Connections Through Flowers28:26-31:42: Finding Purpose and Healing Through Giving37:08-41:37: Community and Connection through Gardening42:15-44:14: Envisioning the Future of Growing Kindness45:13-48:46: Embracing the Power of Asking and Giving50:45-55:33: Balancing Generosity and Profit in the Floral Industry55:33-58:13: Community Generosity and the Value of Flowers58:27-01:02:05: Flowers as Tools for Kindness and Community Connection01:03:17-01:04:27: The Impact of GivingLearn More About The Growing Kindness Project Web: https://www.growingkindnessproject.org/ Instagram: https://www.instagram.com/growingkindnessproject/ Facebook: https://www.facebook.com/profile.php?id=100066888799511Podcast Listeners Enjoy 7 Days of Growth Day FREE: https://www.growthday.com/?via=floweringfarmhouseSign up for our newsletter: https://bit.ly/thefloweringfarmhousenewsletter***Rate, Review, & Follow The Backyard Bouquet***If you enjoyed this episode, will you please consider leaving the podcast a review? Your review helps make the podcast more discoverable to others and allows me to continue creating more episodes. I'd love to know what you enjoyed most about the episode.New episodes every week to help keep your garden blooming!
Despite growing up farming, Jenny Marks didn't think she could make a living at it. So she worked in agriculture supporting other farmers, where she learned more about the business of farming; that led her to start her own Trademarks Flower Farm in New York State. Now, in addition to her own farm, she teaches the business of flower farming to other growers with her business Trademark Farmer. She's doing a free masterclass the first week of January, for more info go to her website trademarkfarmer.com.In this interview with host and fellow flower farmer Rebecca Kutzer-Rice, Jenny discusses the importance of focusing on a few key crops, and the strategies she employs to maximize efficiency and profitability. Jenny also delves into the structure of her flower CSA, the significance of partnerships with local businesses, and her approach to dahlia tuber sales. Jenny also goes into the business aspects of flower farming, including budgeting and marketing strategies, while offering advice on how to succeed in the industry. Connect With Guest:Website: https://www.trademarksflowers.comInstagram: @trademarkfarmerFree article mentioned in interview: Managing gray mold in cut flowers Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. There are a lot of farm sales platforms out there, but there's only one that's cooperatively owned by farmers. That's GrownBy — your all-in-one solution to simplify farm sales. From start-up market farms to complex and scaled-up CSAs, GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, and you're eligible to join the co-op and become a member-owner after your first sale. Visit grownby.com to get started. Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag, and check our 2025 seed starter pre-sale for the best prices of the season at tilthsoil.com/gfm. PanAmerican Seed brings to market novel, high-quality vegetables for the fresh market grower and hobby farmer. This year, to help make choices for vegetable programs easier, we've grouped our assortment into four categories where these edible favorites perform their best. Look for our easy-to-identify symbols in our latest brochure! Visit panamseed.com/vegetables to learn more and find a seed supplier today. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
Hello, I'm Lenny Larkin! I run B Side Farm in Oregon and have written a book called Flower Farming for Profit. My focus is on helping flower farmers grow their businesses effectively. I also offer online courses, including a short course called Profitable Flower Farming, which helps people understand the business side of flower farming. Today I'd like to answer your questions on topics ranging from business tactics to planting schedules. Let's begin! What Are Your Thoughts on Pricing Flowers? Pricing can be tricky! Beginners often hesitate to charge more for fear of losing customers or worry about undercutting fellow farmers by pricing too low. A good starting point is researching local prices by visiting other farms or checking wholesaler comparisons for market insights. When selling directly, remember that customers are aware of flower market prices. By staying updated on costs, you can competitively price your products and maintain profitability. How Many Flower Varieties Should New Farmers Grow? As a beginner in flower gardening, start small and simple. Focus on ten to twenty varieties instead of trying to grow everything at once. This way, you can nurture them without feeling overwhelmed. Avoid the common mistake of growing too many types of flowers at once, which can lead to confusion. Instead, experiment with a few different flowers to see which ones thrive and are popular, allowing you to specialize effectively. Where Can I Learn to Design Bouquets? Learning bouquet design is best through hands-on practice, so don't hesitate to experiment! YouTube has great resources with designers like Julio from The Flower Hat and Amy Balsters, who offer tutorials to help you master bouquet design. What About Investing in Perennials and Shrubs? If you're tired of starting seeds and want a change in your routine, consider investing in perennials and shrubs. They add lasting beauty to your farm or garden. Start small, as they can be costly upfront. I once invested $25k in peonies, but most farmers begin with just a hundred plants. You might also grow hydrangeas and spireas, which are both beautiful and popular. How Do I Work on Pricing with Florists? Pricing flowers can be challenging. It's important to discuss requirements and budget constraints with florists. If flower costs exceed their budget, ask about alternative types they might buy. This feedback can help adjust your inventory. Final Thoughts I love being part of this flower-farming community! We're all in this together, and I'm here to help you navigate the challenges of running a flower farm. Please follow me on social media at the links below! Mentions Lennie's Instagram: flowerfarming.forprofit, B-Side Farm Lennie's online course: Profitable Flower Farming Dave's online course: Bulbs, Perennials, Woodies, and More Spring Meadows: flowering shrub wholesale liners & pots The Gardener's Workshop on Instagram Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!
If you store vegetables for any length of time, you're going to want to hear this interview with Sam Knapp of Offbeet Farm. Sam has practiced “storage farming” for years, growing during the summer for off-season sales from stored crops deep into the winter. In this interview, he tells us about how he figured out his own best practices along the way, as there was little available information on modern veg storage techniques that would keep produce in top shape over an extended period of time.The product of all this learning is Sam's brand-new book, Beyond the Root Cellar. It covers every aspect of storage farming, from which crops to grow for storage, to how to grow and harvest them, to what kind of a structure to build for long-term storage and the conditions that will keep vegetables fresh for as long as possible. We cover a lot of it in this interview, though for all the details, you can order Beyond the Root Cellar, which is now shipping from Growing for Market; magazine subscribers always get 20% off all books, including Beyond the Root Cellar. Connect With Guest:Sam's book Beyond the Root Cellar: https://growingformarket.com/store/products/264Website: https://offbeetalaska.comInstagram: @offbeetalaska Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: There are a lot of farm sales platforms out there, but there's only one that's cooperatively owned by farmers. That's GrownBy — your all-in-one solution to simplify farm sales. From start-up market farms to complex and scaled-up CSAs, GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, and you're eligible to join the co-op and become a member-owner after your first sale. Visit grownby.com to get started. Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag, and check our 2025 seed starter pre-sale for the best prices of the season at tilthsoil.com/gfm. PanAmerican Seed brings to market novel, high-quality vegetables for the fresh market grower and hobby farmer. This year, to help make choices for vegetable programs easier, we've grouped our assortment into four categories where these edible favorites perform their best. Look for our easy-to-identify symbols in our latest brochure! Visit panamseed.com/vegetables to learn more and find a seed supplier today. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.
This episode features a takeover of our popular “Ask a Flower Farmer” live Q&A session on Instagram. Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC hosted this one. Daniel is an 8th-year flower farmer growing in zone 8a and an alumnus of most of The Gardener's Workshop's online courses. Here, Daniel offers an update on his growing season (including a BIG problem with his Dahlias) and answers questions on topics such as Cool Flowers, his most profitable crops, and so much more! Mentions Petalpickers.com: fresh flowers shipped nationwide, dahlia tuber and fall bulb sales Bio360 Biodegradable Mulch Film Online Courses from The Gardener's Workshop Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!
Dan Brisebois has over 20 years of market farming and seed growing experience as a founding member of Tourne-Sol Cooperative farm in Quebec, Canada. In this interview and discussion of his new book, The Seed Farmer, we hear how his interest in seed growing goes all the way back to the beginning of his farming career. Now, he can tell us from experience what it's like to grow many seed crops, since roughly half of the farm income derives from seed sales, with the other half coming from a 500-member CSA.This interview and Dan's book cover the practicalities of how to grow a seed crop, whether for your own use or for sale. Topics covered include choosing a crop, pollination, isolation distances, inbreeders vs outcrossers, harvest and processing for good germination, storage and more! This interview gives an overview of the differences between growing for a crop of fresh vegetables vs. for seed. For the nitty-gritty details, order The Seed Farmer, which is now shipping from Growing for Market; magazine subscribers always get 20% off all books, including The Seed Farmer. Dan is also the author of the book Crop Planning for Vegetable Growers and founder of the Farmer Spreadsheet Academy that offers courses in farm planning, including a seed farmer mentorship. Connect With Guest: Dan's book The Seed Farmer: https://growingformarket.com/store/products/262Website: https://www.fermetournesol.qc.ca/enFarmer spreadsheet academy: http://spreadsheet.farm/bcpInstagram: @danbrisebois.farmInstagram: @fermetournesol Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: There are a lot of farm sales platforms out there, but there's only one that's cooperatively owned by farmers. That's GrownBy — your all-in-one solution to simplify farm sales. From start-up market farms to complex and scaled-up CSAs, GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, and you're eligible to join the co-op and become a member-owner after your first sale. Visit grownby.com to get started. Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag, and check our 2025 seed starter pre-sale for the best prices of the season at tilthsoil.com/gfm. PanAmerican Seed brings to market novel, high-quality vegetables for the fresh market grower and hobby farmer. This year, to help make choices for vegetable programs easier, we've grouped our assortment into four categories where these edible favorites perform their best. Look for our easy-to-identify symbols in our latest brochure! Visit panamseed.com/vegetables to learn more and find a seed supplier today. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
You may know Lindsey Lusher Shute from co-founding the National Young Farmers Coalition, but what we talk about on the pod this week is her work with GrownBy: the only cooperatively farmer-owned farm marketplace app. During her decade as the Executive Director of the NYFC, one of the needs that was identified was a flexible way for farmers to sell a wide variety of products online. That need is what led to her founding the Farm Generations Cooperative that runs GrownBy.Now, over 900 farms use GrownBy to sell vegetables, flowers, goat petting sessions (listen to the interview!) and more, straight to the public. Very competitive selling fees are made even more attractive by the fact that as soon as farmers make a sale through the platform, they are invited to join the Farm Generations Cooperative, and potentially get some of their fees back as a coop co-owner. You can also run a CSA through GrownBy; for all the details, listen to this week's Growing for Market Podcast! Connect With Guest:Website: https://grownby.appInstagram: @grownbyapp Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag, and check our 2025 seed starter pre-sale for the best prices of the season at tilthsoil.com/gfm. PanAmerican Seed brings to market novel, high-quality vegetables for the fresh market grower and hobby farmer. This year, to help make choices for vegetable programs easier, we've grouped our assortment into four categories where these edible favorites perform their best. Look for our easy-to-identify symbols in our latest brochure! Visit panamseed.com/vegetables to learn more and find a seed supplier today. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
Have you ever wondered how you can run a profitable cut flower farm? In this episode, Lennie Larkin, a business leader in the flower farming industry and founder of B-Side Farm, shares her inspiring journey from teaching to sustainable farming. Starting her career in Boston, Lennie transitioned to California, where she enrolled and then taught at UCSC Center for Agroecology, eventually establishing her own flower farm in 2014.Throughout this episode, Lennie candidly shares the challenges she faced, including rapid growth and personal burnout. These experiences led her to seek advanced training in small business management, which dramatically transformed her farm into a model of profitability and sustainability. She emphasizes that while many flower farmers are passionate about growing flowers, they often lack the business acumen necessary to thrive. Lennie aims to bridge this gap by providing coaching and resources to flower farmers nationwide.Lennie discusses the importance of setting realistic sales goals and understanding the financial aspects of running a flower farm. She encourages aspiring farmers to think strategically about their business models, emphasizing that while it is possible to be profitable in the first year, it is often more realistic to aim for profitability in the second or third year.Tune in to hear the full conversation, filled with practical advice, personal anecdotes, and a wealth of knowledge that can inspire anyone interested in profitable cut flower farming.In This Episode You'll Hear About:01:37: From Passion to Profession: A Journey from Education to Flower Farming10:43: Bridging Agriculture and Business in Flower Farming15:09: Lessons from Early Flower Farming Experiences17:22: Achieving Profitability as a First-Year Flower Farmer19:21: Strategies for Farm Profitability: Setting Realistic Goals and Efficient Practices27:29: Optimal Farm Size for Beginners and Strategies for Efficiency29:02: Small-Scale Farming for Profitability32:04: Scaling A Wedding Business35:58: Embracing Collaboration: The Value of Sourcing Flowers from Other Farms42:52: Transitioning to Oregon: Challenges and New Beginnings in Flower Farming49:23: Empowering Flower Farmers Through Coaching and Community57:02: Embracing Marketing and Sales in Flower FarmingLearn More About Lennie Larkins & Flower Farming For Profit: https://www.flowerfarmingforprofit.com/ https://www.instagram.com/flowerfarming.forprofit/ Better Boundaries Free Guide: https://mailchi.mp/flowerfarmingforprofit/backyard-bouquet-podcast Flower Farming For Profit Book: https://amzn.to/4fyNh1uPodcast Listens Can Enjoy One-Month Free Subscription To The Dahlia Patch!Join Here: https://bit.ly/backyardbouquetSign up for our newsletter: https://bit.ly/thefloweringfarmhousenewsletter***Rate, Review, & Follow The Backyard Bouquet***If you enjoyed this episode, will you please consider leaving the podcast a review? New episodes every week to help keep your garden blooming!
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave is always happy to share his knowledge with our listeners! Topics Covered Watering Tips for Sunflowers & Lilies Growing Limelight Hydrangeas Tips for Fall Planting Campanula Dealing with Leaf Hoppers Storing Dahlia Bulbs Over Winter Managing Vole Damage Best Flowers to Plant in Tropical Areas Harvesting Tips for Astilbe Growing Lisianthus & Snapdragons Preventing Botrytis on Peonies Pre-sprouting Techniques for Ranunculus Propagation Methods for Peonies Managing White Flies Harvesting Tips for Various Flowers Episode originally aired 6/26/24 on Instagram. Join Lisa and her guest hosts Wednesdays at 12:30PM Eastern time to get your cut flower growing questions answered by the experts! Mentions Dave on social: Facebook, Instagram Dave's Course: Bulbs, Perennials, Woodies, and More! Discover our online courses! Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our Farm News emails! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!
In this episode, Liz discusses the upcoming Flower Farmer Forum conference, sharing insights on its purpose, structure, and the importance of community among flower farmers. The conference aims to elevate the industry by providing educational opportunities, fostering networking, and promoting the value of locally grown flowers. Liz emphasizes the need for collaboration and support within the flower farming community to enhance the quality and perception of local flowers.TakeawaysThe Flower Farmer Forum conference aims to elevate the flower farming industry.Networking and community building are essential for flower farmers.Educational sessions will cover accounting, soil health, and marketing.Local flowers offer unique varieties and support local economies.Confidence in pricing and quality is crucial for local flower farmers.The conference will provide actionable steps for attendees to implement.Collaboration among farmers can lead to better business practices.Mental wellness is an important aspect of farming.The conference will feature motivational speeches and peer exchange sessions.Attendees will have opportunities to learn from each other and share experiences.Helpful Links:Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852
Discover essential insights into the world of flower farming, where passion meets perseverance! This episode dives deep into the heart of flower farming, unraveling the layers of determination, business acumen, and preparation needed to thrive. From the first-hand experience of someone who started their journey 25+ years ago, learn about the highs and lows of stepping into the unknown, the resilience required to overcome the myriad challenges, and the critical importance of a strong business foundation to sustain your passion for flower farming. Embark on your path to becoming a successful flower farmer today by understanding the importance of preparation and equipping yourself with the tools needed for a flourishing future in flower farming. Mentions Book: The Flower Farmer by Lynn Byczynski Lisa's Online Course, Flower Farming School Online: Basics, Annual Crops, Marketing, and More! Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!
Today's episode features our popular weekly live Q&A session on Instagram called Ask a Flower Farmer. This one was hosted by Lisa Mason Ziegler, a flower farmer with over 25 years of experience, author, online instructor, founder of The Gardener's Workshop, and self-proclaimed "head bottle washer." During this session in early May, she fielded questions on the following topics... Topics: buckwheat cover crop, weed suppression & prevention, harvesting strawflowers, how to store seeds, recommended soil for raised beds, perennials for shade gardens, fertilizing cool flowers in the spring, succession planting, protecting plants from squirrels and rabbits, scouting for pest and disease damage, Sweet William varieties & successions, early and late-season sunflowers Lisa hosts these live Q&As on Instagram every Wednesday at 12:30 pm Eastern time, and we occasionally have guest hosts on as well - we invite you to check it out! Mentions Lisa's Online Community: The Gardener's Workshop Club Our Live Shopping Phone App: Download Link Lisa's Book: The Cut Flower Handbook Online Course: Cool Flowers From Seed To Harvest Products: Stand-Up Hoe, Neptune's Harvest Catch "Ask A Flower Farmer" live on our Instagram! Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!
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