The Dirt on Flowers

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Welcome to the Dirt on Flowers! Join Lyndsay from Wildroot Flower Company and Shannon from Bloom Hill Farm. Over the last six years, we've leaned on each other as we grew our farms into the profitable six figure farms they are today. We want you to join us as we have real, honest conversations about life and business. Every episode you'll leave inspired and fill your toolbox with actionable strategies you can implement at any stage in your business. Learn from our mistakes as we talk business, marketing and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

Shannon Allen and Lyndsay Biehl


    • Dec 26, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 46m AVG DURATION
    • 240 EPISODES

    Ivy Insights

    The Dirt on Flowers podcast is an absolute gem for flower farmers and enthusiasts alike. I can't express enough how much I love listening to Lyndsay and Shannon share their knowledge, experiences, and advice in such a lighthearted and enjoyable manner. This podcast has become my go-to source for all things related to flower farming, as well as a source of entertainment and laughter.

    One of the best aspects of The Dirt on Flowers podcast is the practical advice and lessons learned that are shared throughout each episode. Whether you're a beginner or an experienced flower farmer, there is always something new and valuable to take away from their discussions. From tips on soil preparation, planting techniques, harvesting methods, to business strategies and marketing ideas, Lyndsay and Shannon cover it all with expertise and authenticity. The guests they bring on the show also provide additional perspectives and insights that enrich the content.

    Another great aspect of this podcast is the sense of community it fosters among its listeners. The hosts have created a supportive environment where flower farmers from all levels can come together, share their experiences, ask questions, and connect with like-minded individuals. It's inspiring to hear from others who are pursuing their dreams in flower farming, and it creates a sense of camaraderie that makes you feel like you're part of something special.

    However, if there is one downside to this podcast, it would be that some episodes may not be directly applicable to everyone's specific circumstances. Occasionally, there may be topics or discussions that don't align with your interests or current situation as a flower farmer. However, even in those instances, the banter between Lyndsay and Shannon keeps things entertaining and engaging.

    In conclusion, The Dirt on Flowers podcast is an incredible resource for anyone interested in flower farming or simply looking for some lighthearted entertainment with valuable insights. Lyndsay and Shannon have created a wonderful platform where they generously share their knowledge, experiences, and advice to help others succeed in the flower farming industry. Their authenticity, humor, and practicality make this podcast a joy to listen to, and I highly recommend it to anyone in the floral community.



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    Latest episodes from The Dirt on Flowers

    EP 237: Year in Review 2025

    Play Episode Listen Later Dec 26, 2025 64:13


    In this episode, Lyndsay and Shannon reflect on their year. They discuss the challenges of managing high tunnels, unpredictable weather, and shifting business models, while sharing their annual “rose, bud, and thorn” reflections. Both emphasize the importance of adaptability, community, and intentional business growth. They also explore their “word of the year” practice, focusing on curiosity, connection, and freedom to guide their personal and professional journeys. The episode offers honest insights and inspiration for fellow farmers and entrepreneurs navigating similar paths.Learn more about this episodes sponsor Homegrown ReachLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 236: Uncut Week 52

    Play Episode Listen Later Dec 24, 2025 28:20


    In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share a candid, unscripted chat about their holiday season, from the chaos of gift wrapping to the successes and challenges of Christmas sales. They reflect on the importance of genuine connection, sparked by a story of an elderly woman nearly scammed, and discuss how community shapes their farm businesses. The conversation also delves into concerns about AI's growing impact on jobs, creativity, and authenticity, blending humor and thoughtful reflection on technology's role in their lives and work.Click here to learn more about this episodes sponsor: Vitalize SeedLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 235: Farm Hits, Misses, and Never-Agains

    Play Episode Listen Later Dec 19, 2025 64:29


    In this episode, Lyndsay and Shannon discuss the past year's successes and challenges, sharing insights on crop choices, event planning, and marketing strategies like ManyChat and email engagement. Both highlight the importance of workshops for customer loyalty, balancing wholesale and retail, and making tough decisions to simplify operations. The conversation also covers self-care, adapting to change, and staying authentic. Their candid discussion offers practical advice and inspiration for flower farmers and small business owners seeking sustainable, profitable growth.Click here to learn more about this episodes sponsor: Vitalize SeedLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 234: Uncut Week 51

    Play Episode Listen Later Dec 17, 2025 32:30


    In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid updates from their flower farms during winter. Lyndsay discusses the challenges of marketing tulips delayed by shipping issues, recounts a Christmas tree disaster, and laughs about Carhartt's rise as a fashion trend. Shannon offers website advice for flower farmers, comparing WordPress and Squarespace, and highlights the importance of a professional online presence. The episode also features a sponsor message from Homegrown Reach and previews upcoming community events, wrapping up with gratitude for listener support and a teaser for their next episode.Silver Bridge CoffeeLearn more about this episodes sponsor Homegrown ReachLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 233: The 5 Components of a Great Introduction Email

    Play Episode Listen Later Dec 12, 2025 67:41


    In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome copywriter Kelli Jasper to discuss email marketing for flower farmers. They explore how to craft authentic welcome emails and nurture sequences that build genuine connections with subscribers. Kelly shares tips on storytelling, overcoming writing fears, and using personal anecdotes to engage audiences. The conversation covers balancing professionalism with authenticity, using tools like AI and emojis, and the importance of consistency over perfection. The episode offers practical advice and encouragement for flower farmers aiming to grow their businesses through meaningful, relatable email communication.Kelli JasperClick here to learn more about this weeks sponsor: Vitalize Seed Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 233: The 5 Components of a Great Email Introduction

    Play Episode Listen Later Dec 12, 2025 67:38


    In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome copywriter Kelli Jasper to discuss email marketing for flower farmers. They explore how to craft authentic welcome emails and nurture sequences that build genuine connections with subscribers. Kelly shares tips on storytelling, overcoming writing fears, and using personal anecdotes to engage audiences. The conversation covers balancing professionalism with authenticity, using tools like AI and emojis, and the importance of consistency over perfection. The episode offers practical advice and encouragement for flower farmers aiming to grow their businesses through meaningful, relatable email communication.Kelli JasperClick here to learn more about this weeks sponsor: Homegrown ReachLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 232: Uncut Week 50

    Play Episode Listen Later Dec 10, 2025 36:08


    In this episode of "The Uncut with Lyndsay and Shannon," flower farmers Lindsay and Shannon share an honest, unscripted chat about the highs and lows of running their flower business during the Christmas season. They discuss the dynamics of recent wreath workshops, customer interactions, pricing challenges, and the emotional toll of farm life. The duo also reflects on holiday pressures, the realities of hosting open houses, and the importance of community, consistency, and finding joy amidst the busy season—all with warmth, humor, and practical advice for fellow farmers and listeners.Learn more about this episodes sponsor Homegrown ReachLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 231: Our favorite things

    Play Episode Listen Later Dec 5, 2025 60:55


    In this podcast episode, Lyndsay and Shannon both experienced flower farmers—share their favorite products and tools that make farm life easier and more enjoyable. With a friendly, relatable tone, they discuss essential items like durable boots, cozy workwear, efficient tools, snacks, and home comforts. The episode is packed with practical tips, honest reviews, and personal stories, offering inspiration and actionable recommendations for fellow farmers and anyone seeking to improve their daily routines. They also announce a listener giveaway and express gratitude for their supportive community.Shannon's Favorite ThingsDazzle DryMoccamaster TechnivormPower Banks Ryobi 1 - glue gun, drill, small shop vac, blower Vaccum Seeder- Martins Produce SuppliesCarhartt Rugged Flex® Relaxed Fit Flannel Fleece Lined Hooded Shirt Jac UGG SheetsChrysal bucket solution Bogg Bag Lesser Evil Popcorn + Crisp Apple OlipopLyndsay's Favorite ThingsBlundstone Chelsea Boots Eddie Bauer First Ascent Guide Pro Lined PantsAriat Boot Jack Hot Hands Brand Toe Warmers Sumi Soaker (Modern Grower)

    EP 231: Our favorite things

    Play Episode Listen Later Dec 5, 2025 60:55


    In this podcast episode, Lyndsay and Shannon both experienced flower farmers—share their favorite products and tools that make farm life easier and more enjoyable. With a friendly, relatable tone, they discuss essential items like durable boots, cozy workwear, efficient tools, snacks, and home comforts. The episode is packed with practical tips, honest reviews, and personal stories, offering inspiration and actionable recommendations for fellow farmers and anyone seeking to improve their daily routines. They also announce a listener giveaway and express gratitude for their supportive community.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 230: Uncut Week 49

    Play Episode Listen Later Dec 3, 2025 32:10


    In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an unfiltered, lighthearted chat about life on their farms. They discuss hydration habits, the latest water bottle trends, and the challenges of running wreath workshops—like bow-making fatigue, workshop logistics, and customer building. They swap tips for improving the workshop experience, reflect on the slow process of growing their businesses, and touch on social media security. Their candid conversation offers relatable insights and encouragement for fellow flower farmers and small business owners.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 229: The Real Cost of Winging it

    Play Episode Listen Later Nov 28, 2025 34:43


    In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss the vital role of planning and self-care in building a profitable, sustainable flower farm. Drawing from their own experiences, they highlight how having a clear business plan prevents burnout, overcommitting, and financial losses. They share practical strategies for pricing, production, and work-life balance, and emphasize the benefits of attending Dirt Con for actionable tools and community support. The hosts encourage listeners to invest in planning and self-care to create a thriving business and a fulfilling life beyond the farm.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 228: Uncut Week 48

    Play Episode Listen Later Nov 26, 2025 32:35


    In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share candid stories from their farms, including a rare white squirrel sighting and Thanksgiving traditions. They discuss the challenges of holiday workshop scheduling, creative ways to simplify events, and trends in early holiday flower sales. Shannon announces Bloom Hill Farm's fall dahlia tuber sale, while Lyndsay celebrates her flower stand's rapid growth. They offer practical business tips, highlight a marketing sponsor, and share heartfelt listener success stories, all while reflecting on the joys and realities of flower farming during the busy holiday season.Homegrown Reach: Website, and InstagramIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP: 227 How Small-Scale Farmers Can Go from Hobby to Profit

    Play Episode Listen Later Nov 21, 2025 48:42


    In this episode, Lyndsay and Shannon talk with Emily and Nathan from Confluence Farms and Small Scale Rebellion about the realities of building a profitable small-scale farm. Emily and Nathan share their journey from hobby gardeners to full-time farmers, discuss their innovative “farm hub” model, and explain how they use online sales and local collaborations to sustain their business. The conversation offers honest insights on financial planning, scaling sustainably, and the importance of focusing on profitability and adaptability in small-scale farming.Learn about Small Scale Rebellion: Website, Instagram, and FacebookLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 226: Uncut Week 47

    Play Episode Listen Later Nov 19, 2025 39:03


    In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo candidly discuss the hectic pre-season on their farms, focusing on wreath making, labor challenges, and cost analysis. They share personal stories about managing stress, using marketing tools, and balancing wholesale versus retail sales. The episode also highlights their community-building efforts, like Marigold Mixers, and upcoming events. With humor and honesty, Lyndsay and Shannon offer practical advice and real-life insights for fellow flower farmers and small business owners navigating the busy holiday season.Learn more about Vitalize Seed Company: Website, Instagram, Facebook and TikTokIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 225: Analyzing your Data, Minus the Overwhelm

    Play Episode Listen Later Nov 14, 2025 53:23


    In this episode, Lyndsay and Shannon share candid, practical advice on managing farm finances and record-keeping without overwhelm. Drawing from their own six-figure flower farming experiences, they discuss simplifying bookkeeping, tracking key business metrics, and building sustainable habits. Emphasizing the power of starting simple and celebrating wins, they encourage listeners to use financial data as a tool for smarter decisions and personal fulfillment. The episode offers actionable tips, relatable stories, and an invitation to join their supportive community for deeper learning and growth.Episode referenced in this weeks episodeLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 224: Uncut Week 45

    Play Episode Listen Later Nov 12, 2025 23:53


    In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid updates from their flower farms, discussing holiday preparations, weather challenges, and new tulip planting methods. They address listener feedback, generational identity, and the importance of bookkeeping. The episode highlights Lindsay's CSA changes, upcoming Dirt Con conference, and strategies for evaluating local market demand. They answer a listener's question about flower farm profitability, promote their Insiders membership, and preview future business analysis topics, blending practical advice, real-life stories, and community support for fellow flower farmers.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 223: The Race to the Bottom does not Have to be Yours

    Play Episode Listen Later Nov 7, 2025 40:49


    In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the challenges of dealing with “undercutters” in the flower farming business. They share insights on why competing on price is unsustainable and emphasize the importance of knowing your worth, building a unique brand, and creating a premium customer experience. Through personal stories and practical tips, they encourage listeners to focus on quality, connection, and mindset, empowering flower farmers to stand out and thrive without engaging in price wars.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    Ep 223: The Race to the Bottom Doesn't Have to be Yours

    Play Episode Listen Later Nov 7, 2025 40:49


    In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the challenges of dealing with “undercutters” in the flower farming business. They share insights on why competing on price is unsustainable and emphasize the importance of knowing your worth, building a unique brand, and creating a premium customer experience. Through personal stories and practical tips, they encourage listeners to focus on quality, connection, and mindset, empowering flower farmers to stand out and thrive without engaging in price wars.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 222: Uncut Week 44

    Play Episode Listen Later Nov 5, 2025 33:14


    In this episode of "The Uncut with Lyndsay and Shannon," the hosts share a candid midweek chat about flower farming life. They discuss the realities of working without gloves, prepping for holiday fundraisers and wreath workshops, and overcoming technical challenges with ManyChat. Highlights include practical tulip storage tips that challenge tradition, and a story about “the blue towel” as a metaphor for questioning old habits. The episode blends farm updates, product recommendations, and encouragement for growers to embrace change and efficiency, all in a warm and relatable style.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 221: Monsters of Flower Farming

    Play Episode Listen Later Oct 31, 2025 51:58


    In this Halloween-themed podcast episode, the host uses playful monster metaphors to explore the biggest challenges flower farmers face, such as cheap customers (“Vampires”), mindless trend-chasing (“Zombies”), cash flow issues (“Mummies”), burnout (“Werewolves”), and self-sabotage (“Evil Twins”). Through personal stories and practical advice, the host encourages listeners to set healthy boundaries, focus on their unique strengths, and prioritize self-care. The episode blends humor and business insights, inviting the flower farming community to confront their “monsters” and build more resilient, joyful businesses.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 220: Uncut Week 44

    Play Episode Listen Later Oct 29, 2025 35:12


    In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an honest, unscripted chat about the realities of farm life as frost arrives, prepping for dahlia storage, and managing tuber sales. They discuss house renovation woes, the impact of severe weather, and marketing successes with automated ticket sales for their wreath workshops. The duo also tackles setting business boundaries, changing client attitudes, and whether growing dahlias is worth the effort. The episode wraps up with lighthearted Halloween plans and encouragement for fellow flower farmers.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 219: Lessons from the Flower Field

    Play Episode Listen Later Oct 24, 2025 38:53


    In this episode of The Dirt on Flowers, Lyndsay and Shannon share an honest look at the realities of flower farming. They discuss the emotional and physical challenges, the unpredictability of nature, and the importance of adaptability and resilience. The conversation covers burnout, the value of community, and moving beyond social media's dreamy portrayal of farming. Offering personal stories and actionable advice, Lyndsay and Shannon encourage listeners to embrace both the hardships and joys of farming, reminding them that growth comes from accepting and adapting to the journey.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 218: Uncut Week 43

    Play Episode Listen Later Oct 22, 2025 34:04


    In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss the challenges of digging up dahlias, battling aphids, and managing weather setbacks, while offering practical tips on tuber storage and pest control. Shannon talks about tools for reducing phone distractions and answers questions from new flower farmers, emphasizing the importance of community and starting small. The episode also previews upcoming workshops and resources, leaving listeners with encouragement, real-world advice, and a sense of camaraderie in the flower farming journey.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 217: Uncovering the Secrets of Soil Management

    Play Episode Listen Later Oct 17, 2025 60:53


    In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Al from Vitalize Seed Company about soil health, cover crops, and sustainable farming. Al shares his journey from wildlife management to regenerative agriculture, explaining how Vitality Seed creates balanced cover crop mixes and tailored fertility plans for farmers. They discuss the importance of soil testing, micronutrients, and organic amendments, offering practical advice for both small-scale growers and larger farms. The episode highlights actionable strategies for improving soil, managing nutrients, and adapting to challenges.Learn more about Vitalize Seed Company: Website, Instagram, Facebook and TikTokIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 216: Uncut Week 42

    Play Episode Listen Later Oct 15, 2025 20:03


    In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming as they wrap up dahlia season. They discuss digging and storing tubers, and managing rogue plants. The conversation covers flower farming techniques like pinching dahlias, changes to their CSA, and the upcoming Dirt Con virtual conference. They also answer a listener's question about sourcing ranunculus and lisianthus plugs, offering practical advice for small-scale growers. The episode highlights both the challenges and rewards of farm life.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 215: Designing a Life You Love

    Play Episode Listen Later Oct 10, 2025 52:38


    In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome back Kalin from Sweetwater Floral. They discuss the realities of running a flower business, personal growth, and balancing work and life. Kalin shares her journey launching her personal brand, and emphasizes the grounding power of floral design. The conversation covers entrepreneurship challenges, hiring, setting boundaries, and the importance of self-investment and mentorship. Listeners gain insights into building a fulfilling business while prioritizing creativity, presence, and well-being. The episode ends with encouragement to connect and keep growing, both personally and professionally.DirtCon tickets on SALE now!Learn more about Kalin Sheick- Website/InstagramIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 214: Uncut Week 41

    Play Episode Listen Later Oct 8, 2025 30:19


    In this episode of The Uncut with Lyndsay and Shannon, the hosts share candid updates from their flower farm, focusing on challenges during a recent “u-pick” event, including trespassing and managing customer boundaries. They discuss the emotional toll of difficult interactions, strategies for clearer signage, and plans to concentrate picking hours. The episode also covers farm improvements, like adding new tunnels for lisianthus, and business updates, including early bird sales for flower subscriptions and their upcoming Dirt Con conference for flower farmers. Lyndsay and Shannon offer honest insights into both the joys and struggles of farm life.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 213: The Dirt on DirtCon- Tickets are LIVE!

    Play Episode Listen Later Oct 3, 2025 48:12


    In this episode, Lyndsay and Shannon introduce Dirt Con, their upcoming conference for flower farmers. Drawing from their own journeys, they discuss the realities and challenges of flower farming, emphasizing the need for a solid business plan, financial clarity, and marketing strategies. They detail the conference agenda, speakers, and ticket options, highlighting actionable content and community support. Dirt Con is designed for farmers at any stage, aiming to provide practical tools, confidence, and inspiration to build sustainable, profitable, and joyful flower businesses.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 212: Uncut Week 40

    Play Episode Listen Later Oct 1, 2025 30:37


    In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an honest, unscripted chat about the realities of running a flower business. They discuss the challenges of organizing holiday fundraisers, managing flower stand sales, and setting realistic monthly sales goals. The episode also introduces their upcoming virtual event, Dirt Con 2026, designed to help fellow farmers with business planning. Throughout, Lindsay and Shannon offer practical tips, personal stories, and encouragement, giving listeners a genuine glimpse into the ups and downs of farm life and entrepreneurship.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 211: What Every Farmer Needs to Hear Today

    Play Episode Listen Later Sep 26, 2025 42:35


    In this episode, Lyndsay and Shannon share an honest conversation about building profitable flower farms. They discuss the emotional and practical challenges of farming, the importance of treating your farm like a business, and the value of having a clear, actionable plan. They emphasize embracing the CEO mindset, focusing on sustainable practices, and overcoming burnout. The episode also highlights the need for self-reflection, strategic marketing, and community support, inviting listeners to their upcoming conference, DirtCon, to help farmers develop personalized plans for lasting business success.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 210: Uncut Week 39

    Play Episode Listen Later Sep 24, 2025 34:27


    In this podcast episode, Lyndsay and Shannon share candid updates on their flower farm, including challenges with drought, ending the “you-pick” season early, and managing markets and fundraisers. They discuss an ongoing legal battle over using a barn for events, offering advice on navigating regulations. The episode also covers practical tips for labeling and storing dahlias, previews a virtual planning conference for flower farmers, and highlights the importance of business strategy and community support. Personal reflections and encouragement for overwhelmed farmers from both speakers round out this insightful look at modern agritourism and small farm management.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 209: Tulip Deep Dive

    Play Episode Listen Later Sep 19, 2025 40:59


    In this episode, Lyndsay and Shannon share their experiences navigating the financial and operational challenges of tulip farming amid rising costs, tariffs, and market pressures. They discuss analyzing expenses, adjusting orders, and communicating transparently with buyers to ensure profitability. Both emphasize the importance of detailed planning, tracking yields, and being willing to pivot crop choices. The conversation offers practical strategies for flower farmers to make informed, data-driven decisions, avoid undercutting, and build resilient, sustainable businesses despite the unpredictable nature of farmingLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 208: Uncut Week 38

    Play Episode Listen Later Sep 17, 2025 32:44


    Lyndsay and Shannon share real moments from their flower farms, including hosting a popular permanent jewelry pop-up and their annual Design and Dine event, which fosters community and connection. They discuss essential farm equipment, from seeders to tractors, and answer listener questions about their upcoming virtual planning event, Dirt Con 2026. The episode is filled with practical tips, personal stories, and listener shout-outs, capturing the unfiltered joys and challenges of flower farming life. Upcoming episodes promise more insights on tulips and profitable workshops.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 207: 5 Ways to Make Money before the end of the year

    Play Episode Listen Later Sep 12, 2025 29:36


    In this episode, Lyndsay and Shannon share candid insights on navigating the fall season as flower farmers. They discuss creative ways to boost year-end revenue, including dried flower products, workshops, and seasonal promotions. The hosts offer practical tips for planning ahead, collaborating with local businesses, and engaging customers through events and unique experiences. Personal stories and business advice blend seamlessly, providing inspiration and actionable strategies for flower farmers to extend their season, diversify income, and maintain customer relationships as the year winds down.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 206: Uncut Week 37

    Play Episode Listen Later Sep 10, 2025 33:41


    In this episode of The Uncut with Lyndsay and Shannon, the flower-farming duo shares candid updates on farm life, from vacation stories to dahlia woes and event planning. They discuss the challenges of social media management, drought conditions, and setting boundaries for their popular Dahlia Fest. They answer listener's questions about pricing and competition, emphasizing quality, branding, and customer experience over price wars. The episode also features a promo for Dirt Con 2026, a virtual flower farming conference, and highlights practical business advice, community support, and upcoming educational resources for fellow growers.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 205: How to Launch a Successful Early Bird CSA

    Play Episode Listen Later Sep 5, 2025 32:54


    Lyndsay and Shannon share actionable strategies for launching a successful CSA early bird campaign. They discuss the importance of timing, creating urgency, and offering meaningful incentives to boost early sign-ups. The hosts emphasize using email marketing and social media to build hype, nurture customer relationships, and avoid last-minute sales stress. Drawing from their own flower farming experiences, they provide practical tips on planning, authentic communication, and leveraging customer stories to grow a loyal CSA subscriber base and ensure a smooth, profitable season ahead.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 204: Uncut Week 36

    Play Episode Listen Later Sep 3, 2025 30:36


    Shannon hosts solo while Lyndsay is on vacation, joined by Judd, her supportive "hype guy." They discuss coping with drought in Northeast Ohio, prepping fall beds to ease spring work, and tackling greenhouse soil health challenges. With Dahlia Fest and other events approaching, they share strategies for crowd management and fair flower picking. The episode also highlights pumpkin growing tips, the power of email marketing, and upcoming educational content, blending practical flower farming advice with candid, encouraging conversation about managing a busy, community-focused farm.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 203: Are you in a CSA slump?

    Play Episode Listen Later Aug 29, 2025 27:31


    In this episode, Lyndsay and Shannon discuss strategies for overcoming the mid-season “CSA slump” in flower subscription programs. They share insights on keeping customers engaged through creative communication, personalized touches, and community-building events. The conversation covers the unique challenges of CSA customers, the importance of clear reminders, and adapting subscription structures. Practical tips include using welcome guides, offering bonuses, and gathering feedback. The episode provides actionable advice for flower farmers to maintain excitement, deepen customer relationships, and ensure a vibrant, profitable CSA season.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 202: Uncut Week 35

    Play Episode Listen Later Aug 27, 2025 25:32


    In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted chat about the realities of flower farming. They discuss the challenges of planning for tulip production, managing costs, and competing with cheap imports, as well as the unpredictable nature of growing dahlias amid changing weather. The episode also covers upcoming farm events, workshops, and community updates, offering listeners a relatable glimpse into the joys and struggles of running a small flower farm.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 201: The Best Thing You'll Ever Do for Your Business

    Play Episode Listen Later Aug 22, 2025 36:32


    In this episode of "Dirt on Flowers," Lyndsay and Shannon discuss the vital role of education in flower farming and business growth. They share personal stories about investing in courses, consulting, and community learning, emphasizing that continual education—whether free or paid—shortens the learning curve and builds confidence. The hosts share more about their Insiders membership group, designed to offer actionable advice, support, and resources for growers. They encourage listeners to prioritize personal and professional growth, highlighting that investing in yourself is the key to a thriving, profitable flower farm.Check out The Dirt on Flowers Content Library for everything you will get access to by being a member. If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Learn more about DirtCon and join the email list for all the updates.Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 200: Uncut Week 34

    Play Episode Listen Later Aug 20, 2025 35:43


    Join Shannon and Lyndsay at their midweek catch up. They are chatting about their events that they had this past weekend. Lyndsay talks about the new dinner that she did on the farm this year and the prep that went into making sure the barn was looking the best. Shannon shares about her upick event and how she plans to make it easier for the next one. They answer the question of the week regarding Shiso and a question about DirtCon. Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 199: How to Get Your Emails Seen & Opened with Angie Machado

    Play Episode Listen Later Aug 15, 2025 58:58


    In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome email marketing expert Angie Machado to discuss why email marketing is essential for flower farmers. Angie shares her journey from ESPN to flower farming and marketing, then offers practical advice on starting and growing an email list, choosing the right platform, and engaging subscribers. The conversation covers overcoming overwhelm, the power of small but engaged audiences, and actionable tips for consistent, authentic, and effective email marketing—empowering flower farmers to boost sales and deepen customer connections beyond social media.Learn more about Angie Machado: Website, Instagram, Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 198: Uncut Week 33

    Play Episode Listen Later Aug 13, 2025 31:55


    In this episode of "The Uncut with Lyndsay and Shannon," share about the crops they are patiently waiting to bloom and the zinnias that they are enjoying this season. Lyndsay talks about the difficulty of growing pumpkins with a new bug on the farm. While Shannon shares about needing to think in the future before saying yes to things. They answer the question of the week and share what Fridays episode is all about.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 197: Sourcing Local Flowers with Ellen Frost

    Play Episode Listen Later Aug 8, 2025 56:35


    In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon interview Ellen Frost, founder of Local Color Flowers in Baltimore. Ellen shares her journey building a floral design studio that sources 100% local flowers, discusses the challenges and logistics of working exclusively with regional growers, and highlights the importance of sustainability and community connections. She offers practical advice for growers and florists on building strong partnerships, embracing seasonality, and improving quality. Ellen also talks about her educational initiatives, including online courses and her Substack newsletter, aiming to support and inspire the local flower movement nationwide.Learn more about Ellen Frost: Website, Instagram, Facebook, SubstackLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 196: Uncut Week 32

    Play Episode Listen Later Aug 6, 2025 26:20


    In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss balancing work with family, recent farm events, crop challenges, and future planning for workshops and planting. The conversation also covers vehicle woes, sunflower strategies, and the realities of always planning ahead. Lyndsay and Shannon introduce their upcoming virtual conference, Dirt Con, highlighting its practical sessions for flower farmers. Their candid chat offers insights, encouragement, and community for fellow growers navigating the joys and struggles of running a flower farm.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP: 195 Workshops that Work: Systems, Strategy & Scaling with Brittany Doyle

    Play Episode Listen Later Aug 1, 2025 66:05


    In this episode, Lyndsay and Shannon chat with Brittany Doyle, owner of Dahlia and Vine Flower Farm. Brittany shares her journey from neuro trauma physician's assistant to full-time flower farmer, and details how she's built a profitable business through creative, well-organized workshops. The hosts and Brittany discuss workshop logistics, pricing, marketing, and balancing farm life with personal priorities, offering practical tips and candid insights for flower farmers looking to diversify income and build community through on-farm experiences.Learn more about Brittany Doyle: Website, Instagram, If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 194: Uncut Week 31

    Play Episode Listen Later Jul 30, 2025 34:31


    Lyndsay and Shannon share what has been going on at their arms this week. Lyndsay talks about her U-Pick event this past weekend, how she is trying something new with dahlia staking and how the rain has made planting harder this season. While Shannon shares about pivoting, learning from feedback and about yelp reviews. Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 193: Kelly Shore the Floral Source

    Play Episode Listen Later Jul 25, 2025 75:10


    In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Kelly Shore, founder of The Floral Source. Kelly shares her 25-year journey from flower shop beginnings to building a wholesale business connecting florists with American-grown flowers. The conversation covers her passion for local sourcing, the challenges of pricing and scaling, and the importance of education and community in the floral industry. Kelly offers insights on navigating pandemic disruptions, fostering relationships between farmers and florists, and embracing the seasonal nature of flowers to create sustainable, thriving businesses.Learn more about Kelly Shore: Website, Instagram, FacebookLearn more about DirtCon and join the email list for all the updates.Visit devroomen.com and use code Dirt20 for 20% off!If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 192: Uncut Week 30

    Play Episode Listen Later Jul 23, 2025 34:37


    Lyndsay and Shannon share an honest, unscripted chat about their recent busy weekends, including Lyndsay's Floral Foundations workshop and Shannon's flower fest events. They discuss the realities of teaching, managing farm activities, and adapting to challenges like weather and pests. Both reflect on the importance of simplicity, efficiency, and community in flower farming, offering listeners a candid glimpse into the joys and hurdles of their everyday lives on the farm.Learn more about DirtCon and join the email list for all the updates.IG and Google updateVisit devroomen.com and use code Dirt20 for 20% off!If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    EP 191: Growing Cool Flowers with Lisa Mason Ziegler

    Play Episode Listen Later Jul 18, 2025 59:01


    In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon interview Lisa Mason Ziegler, renowned as the "cool flowers queen." Lisa shares her inspiring journey from starting a flower farm on a small city lot to becoming a leading educator in cut flower farming. The discussion covers the benefits and challenges of growing cool season hardy annuals, succession planting, and adapting to changing markets. Lisa offers practical advice on planting, harvesting, and business growth, emphasizing resilience, patience, and the value of education for aspiring flower farmers.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

    head flowers dirt lisa mason ziegler
    EP 190: Uncut Week 29

    Play Episode Listen Later Jul 16, 2025 29:57


    In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, behind-the-scenes look at flower farming. They discuss the excitement and challenges of opening their "You Pick" flower farm, dealing with farm policies like no dogs, and managing unpredictable weather. Lyndsay opens up about a recent theft at her honor stand and the emotional impact, while both hosts swap tips on growing basil and fall crops. They answer listener questions about sales tax and taking vacations from the farm, offering practical advice and encouragement for fellow farmers.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

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