Podcasts about flodesk

AI can help you move faster, but if your messaging is unclear, your data is ignored, and your backend is duct-taped together, all you're really doing is scaling the chaos. I'm breaking down the business mistakes I'm seeing right now so you can stop guessing, clean up what's actually not working, and build from clarity – not panic. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 4:50 SEARCH BAR CONFESSIONS: Starts at 9:10 BUSINESS NUGGET: Starts at 12:22 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society EPISODES YOU MIGHT ALSO ENJOY... EPISODE 573 – UGC WITHOUT THE WEIRD  EPISODE 564 – STOP SWEETENING WHAT'S NOT WORKING EPISODE 524 – RIPPED OFF TWICE: A LESSON IN ORIGINALITY & OWNERSHIP EPISODE 474 – ANALYSIS PARALYSIS IN BUSINESS EPISODE 424 – THE MUST HAVE BUSINESS SECRET SAUCE EPISODE 374 – HOW TO PERFECT YOUR CONTACT PAGE EPISODE 324 – WHY YOU SHOULD ROLL OUT YOUR OWN RED CARPET EPISODE 274 – WHY YOUR WHY IS SO IMPORTANT EPISODE 173 – THINGS YOU SHOULD KNOW ABOUT RUNNING A BLOG FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

I want to talk about UGC from both sides today, because this is where things can get weird fast. If you're the creator, what are you actually agreeing to? And if you're the business owner making the ask, what are you actually asking for? We're getting into usage, deliverables, compensation, consent, and why "just make it authentic" is not a strategy. Because clear does not mean controlling – and casual does not mean free. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 2:50 SEARCH BAR CONFESSIONS: Starts at 5:26 BUSINESS NUGGET: Starts at 12:12 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society EPISODES YOU MIGHT ALSO ENJOY... EPISODE 572 – ARE YOU GETTING TOO BIG FOR YOUR BRITCHES? EPISODE 563 – STOP GUESSING WHAT TO POST  EPISODE 523 – WHAT AN OLYMPIAN TAUGHT ME ABOUT BUSINESS GRIT EPISODE 473 – CANDID BUSINESS CONVERSATIONS (+ CELEBRATING 9 YRS) EPISODE 423 – POWERFUL TIME MANAGEMENT TIPS EPISODE 373 – LEGAL PGES YOU MUST HAVE ON YOUR WEBSITE EPISODE 323 – WHY YOU SHOULD PERFORM A WEBSITE AUDIT EPISODE 273 – SO YOU WANT TO LAUNCH SOMETHING? EPISODE 173 – THINGS YOU SHOULD KNOW ABOUT RUNNING A BLOG FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

In this solo episode, I chat about my new mini version of the Minimind (the Mircomind) and share what we cover in the 4 month program kicking off in August! I also share real pricing & wins from my Design Minimind Program and what they are charging. They discuss the projects they are booking and what they are charging.Interested in the upcoming Micromind? Applications for the Mircomind (mini 4-month Minimind) are now open and live! Apply here00:00 Intro & overview of the Mini Minimind Program (The Mircomind!)07:25: Reading Student Screenshots | What designers are charging.Links:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

A mom finds you on Instagram. She loves your work. She visits your website. And then she closes the tab, finishes making dinner, and two months later books a different photographer in your city. Sound familiar? That is not a portfolio problem. That is a middle-of-the-funnel marketing problem. And in this episode, I am breaking down five strategies you can start using this week to stop losing warm leads and start building the kind of trust that actually turns followers into booked clients. What you'll learn in this episodeWhy your potential clients are staying in the "consideration phase" longer than ever (and what the trust recession means for family photographers)The one marketing asset you own that Instagram can never take away from youHow to create a lead magnet that builds real trust before a family ever reaches outWhy a single blog post will outperform your best reel for yearsThe simple follow-up sequence that keeps warm inquiries from ghosting youHow to build a repeatable marketing cadence that does not burn you outWhich strategy to start with first (spoiler: pick one, not all five)Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/middle-of-funnel-marketing-family-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!Connect with Me (Dolly DeLong Education)

BOOK YOUR FREE 1:1 BRAND CLARITY CALLJOIN THE FREE BOOKCLUBEXPLORE BRANDING Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠There comes a point where your business evolves faster than your branding. Your work becomes stronger, your standards become higher, and your vision becomes clearer, but your brand still reflects an older version of your business. In this episode, we explore the hidden cost of outgrowing your own brand and why that disconnect can quietly affect your visibility, confidence and sales.This conversation is for the woman business owner who can feel that her business has moved forward internally, but her branding has not caught up externally. When your brand no longer matches the calibre of your work, it can create hesitation in your content, inconsistency in your visibility, and friction in the sales process. What looks like procrastination or avoidance is often a deeper issue of misalignment.Tune in to hear:The subtle signs your business has already outgrown your current branding.Why brand misalignment creates hesitation in your content, visibility and sales.The difference between a brand that looks polished and a brand that builds authority.How aligned branding helps attract higher-calibre clients and makes selling feel more natural.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:How to recognise when your business has outgrown your current brand.Why an outdated brand can create resistance around visibility and selling.The difference between branding that feels friendly and branding that builds authority.How stronger branding can save time, reduce friction and support easier sales.Why perception matters long before someone decides to work with you.Themes & Time Stamps:0:00 - When Your Brand No Longer Fits Your Business0:31 - The Disconnection Your Audience Feels Before You Do0:52 - Recording After a One-Month Business Break1:54 - Making $21K While Completely Offline2:24 - What Happened When She Got Sick During Her Break3:06 - Free Business Book Club You Should Join4:32 - Signs Your Business Has Outgrown Your Brand5:04 - Why Your Content Looks Like a Personal Scrapbook5:39 - Feeling Too Embarrassed to Show Up Online6:50 - The Difference Between No Brand and an Outdated Brand8:07 - Why You're Avoiding Selling8:26 - How a Professional Brand Makes Selling Feel Natural9:15 - Why She Avoided TikTok for 3 Years9:54 - DIY Brands That Look Nice But Don't Convert10:59 - Friendly Brand vs Authority-Building Brand11:24 - How Branding Saves You Time, Energy and Drama12:09 - Free Brand Clarity Calls and July Commission Spots12:57 - Leave a Review and Final Thoughts

The secret is out: Stetson is having twins! In our biggest life update yet, we share the full story of the past few months—from the initial shock and excitement to breaking the news to friends and family. We're diving into how this major surprise will change our daily routines, our business, and our content operations as we prepare to welcome two babies at once. Tune in for an honest, behind-the-scenes look at how everything unfolded and what this next chapter means for us.Email your questions to us ⁠⁠HERE⁠⁠!hello@everythingenvy.com Our Vlog on YouTube:⁠⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠⁠https://urlgeni.us/amzn/podcast_storefront_EE Instagram: https://urlgeni.us/instagram/podcast_IG TikTok:  ⁠⁠https://urlgeni.us/tiktok/podcast_tiktok_EE Pinterest:  ⁠⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠⁠Sign up for our newsletter:  ⁠⁠https://urlgeni.us/podcast_newsletter_EE⁠⁠Our website:  ⁠⁠https://urlgeni.us/podcast_website_⁠⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠⁠Click here to get our vision board template: ⁠⁠https://urlgeni.us/podcast_visionboard_EE⁠⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠⁠FloDesk is what we use to create our beautiful newsletters and emails:⁠⁠https://partners.flodesk.com/x7detoz05nk1⁠⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! ⁠⁠https://urlgeni.us/podcast_appsumo_EE⁠https://urlgeni.us/podcast_appsumo_EE 

In this week's episode, I have SEO and AI search strategist Julia back on the podcast to talk about how designers can show up in AI search results like ChatGPT, Gemini, Perplexity, Claude, and more. We also discuss how AI search overlaps with traditional SEO, and some practical tips and actionable steps you can take to improve your visibility and increase your chances of showing up in AI-generated search results.Guest Name: Julia BoccheseGuest Website: juliareneeconsulting.comGuest Social: @juliareneeconsultingEpisodes Mentioned:S12E9: Demystifying SEO for Web Designers—SEO Q&A with Julia BoccheseLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

There's a sneaky shift that can happen when you're chasing the next room, the next invite, the next level of visibility. It starts looking like growth, but underneath it, you may be drifting from the work that actually matters. In this episode, I'm unpacking the difference between aligned ambition and performing for proximity – because bigger is not always better, and not every impressive room is your room. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 9:17 SEARCH BAR CONFESSIONS: Starts at 14:19 BUSINESS NUGGET: Starts at 25:47 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society EPISODES YOU MIGHT ALSO ENJOY... EPISODE 571 – BEFORE YOU BURN IT DOWN… EPISODE 562 – YOU DON'T NEED MORE CONTENT – YOU NEED BETTER DATA EPISODE 522 – THE REFUND THAT TOOK FIVE EMAILS AND A SURVEY EPISODE 472 – VISIBILITY & YOUR BUSINESS EPISODE 422 – HOW TO STAY PROACTIVE WHEN BUSINESS IS SLOW EPISODE 372 – HOW TO PERFECT YOUR OFFERINGS PAGE EPISODE 322 – FRIENDSHIP BREAKUPS & HOW TO BE A BETTER FRIEND EPISODE 272 – 5 REASONS YOU SHOULD BE CREATING UNIQUE CONTENT EPISODE 172 – NITTY GRITTY INTERVIEW WITH JENNY MELROSE FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

Text a question to Victoria!Did you know that you hold a legal responsibility with your website? Have you heard of ADA guidelines, but you don't know what they actually are? How does website accessibility apply to small business owners? Today, Victoria is getting these questions answered by having Paige Griffith on the podcast. Paige Griffith is a small business attorney, the founder of The Legal Paige, and a founding partner of Griffith Suazo Law. Her entire career revolves around educating and supporting small business owners with the legal side of their businesses, so they can protect themselves and grow with confidence.In this episode, Victoria and Paige sit down for the first time in almost 4 years to discuss the legal requirements for websites and ways to make your website more accessible in 2026. They cover actionable items that you can double check on your own website, right along with them.If you've ever avoided the legal side of business because it feels too confusing, this conversation will encourage you to take a step forward. Be sure to grab your iced coffee and your notebook, you'll want to take notes or come back to this one because it's full of legal education.Links Mentioned in Today's Episode:The Legal Paige (Legal Contract Template Shop for Business Owners)Griffith Suazo Law (Law Firm for Entrepreneurs)Retainly (SaaS Platform)ADA Compliance ChecklistWebsite Designer ContractTerms and Conditions and Privacy Policy BundleWeb Content Accessibility Guidelines (WCAG)Follow Paige on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

How do you go from recording podcast episodes in your car to building a media company with 15 employees? You stop waiting for the perfect plan and start learning as you go.In this episode, we share the journey from humble beginnings to rapid growth — the failures, risks, lessons, and mindset shifts that helped us scale faster than we ever imagined. We break down why taking action before feeling fully ready became the foundation of our success, and how figuring things out in real time taught us more than any business plan ever could.If you've been sitting on an idea, waiting for the “right time” to start, this episode is your sign to take the first step.Email your questions to us HERE!hello@everythingenvy.com Our Vlog on YouTube:⁠⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IGTikTok: https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  ⁠⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠⁠Sign up for our newsletter:  ⁠⁠https://urlgeni.us/podcast_newsletter_EE⁠⁠Our website:  ⁠⁠https://urlgeni.us/podcast_website_⁠⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠⁠Click here to get our vision board template: ⁠⁠https://urlgeni.us/podcast_visionboard_EE⁠⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠⁠FloDesk is what we use to create our beautiful newsletters and emails:⁠⁠https://partners.flodesk.com/x7detoz05nk1⁠⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! ⁠⁠https://urlgeni.us/podcast_appsumo_EE⁠

If you've been avoiding SEO because it sounds like something only tech people care about, this episode is going to change your mind. I'm breaking down exactly what SEO means for your family photography business, why it has become one of the top inquiry sources for photographers who actually invest in it, and the three things you can do this week to start showing up on Google. This is a solo episode, and I'm talking about this because I keep seeing the same pattern: family photographers with beautiful websites and zero visibility on Google. The families searching for a photographer in your city right now are not scrolling Instagram. They are typing into Google. And they are ready to book. So let's make sure they can find you.What you'll learn in this episodeWhy SEO is now one of the top inquiry sources for family photographers (not Instagram, not referrals)How your Google Business Profile acts as a second website and what to do with it todayThe stats behind why fresh Google reviews outperform stale ones from two years agoWhy blogging is the engine of your SEO strategy and the types of blog topics families are actually searching forThe difference between renting attention on Instagram and owning visibility on GoogleA full step-by-step workflow for writing and publishing one keyword-focused blog post this weekHow the same content that ranks on Google also positions you to be recommended by AI search tools like ChatGPT and PerplexityResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-for-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system-youtube▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends ▸ Dubsado (get 30% OFF with my affiliate link): https://systemsandworkflowmagic.com/dubsado-coupon-code ▸ Flodesk (get my affiliate discount here): https://systemsandworkflowmagic.com/flodesk-discount-code Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools

Want to see how I can help? Book a FREE 15 min alignment call todayKnow exactly what to fix, what to focus on, and what to stop doing. Get your Custom Business AuditGet organised - monthly and yearly business plannerRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠If your business feels heavier than it should, there is usually a structural reason, not a personal failing. In this episode, we unpack why so many women business owners end up overworking in businesses they genuinely care about, and why the pressure they are carrying is often a sign that something in the model needs to change.This is a direct conversation about the hidden ways businesses become unnecessarily complex, and why overworking is often a design problem rather than a discipline problem. We explore the cultural normalisation of burnout in online business, the danger of treating exhaustion like a badge of honour, and what it looks like to build a business that supports both success and wellbeing.Tune in to hear:The hidden ways businesses become unnecessarily complex.Why overworking is often a design problem, not a discipline problem.The shift towards a simpler, more sustainable way of operating.Why building a successful business does not need to come at the expense of your wellbeing.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why burnout is not a normal or necessary part of building a successful business.How online business culture can reinforce unhealthy patterns of overwork.Why your business model may be creating unnecessary pressure and complexity.How to shift towards a more sustainable, high-functioning way of working.Why protecting your energy can be a strategic decision, not a personal limitation.Themes & Time Stamps:0:45 – Introduction: why this episode is different1:02 – You don't need to burn out to succeed in business1:22 – Book a free 1:1 coaching call (limited spots)1:38 – Client feedback: Tara's transformative experience1:43 – Client testimonial read-aloud2:26 – Today's topic intro: why Clara is speaking up3:14 – The only person on the internet Clara is jealous of (farm soap lady)3:40 – Why Clara checks competitors once a year4:04 – The trend: business coaches burning out on TikTok & Instagram4:33 – Coach posting from the ER — normalizing burnout is dangerous5:36 – Burnout diagnosis = 3 years recovery. That's not good business.8:36 – Clara's promise: she will never burn out from her business10:04 – Being autistic & low energy shaped her business model10:58 – You don't need to work heaps of hours to move fast12:07 – Put your blinkers on like a racehorse — stay in your lane15:09 – Ready to do business differently? Clara can help you today

Send us Fan MailApply for Booked Out in SixSixty-five registrations from a handful of appearances, one email, and one LinkedIn post sounds like a fluke, but it's not magic. It's a tight offer, a timely problem, and a simple challenge design that makes taking action feel doable. We're sharing the full behind-the-scenes debrief of the “Three Days to Three Sales Calls” Challenge, including what it took to launch it, what worked, what broke, and what we'd change next time.You'll hear the exact timeline we used, from the Friday welcome sequence to the Monday-through-Wednesday sprint, plus the three systems we taught: a repeatable referral engine, a niche networking method that fills the room with the right people, and a “fast cash” approach for reactivating past clients and warm leads without getting weird or salesy. We also unpack the daily delivery rhythm that kept people moving: short live trainings, Q&A and hot seats, real-time edits, and clear wrap-ups with replays.Then we get into the practical ops side for solo consultants and small business owners: the real tech stack (Squarespace, Heartbeat, Flodesk, StreamYard), how community engagement stayed loud, and why gamifying action with Challenge Bingo turned participation into momentum. We also own the messy parts like pitching the offer too late, doubling work across tools, and the automation hiccups we'd avoid next time. If you run workshops, challenges, or any kind of live launch, you'll walk away with a cleaner plan for lead generation, sales calls, and a booked out business without burnout.If you found this helpful, subscribe, share it with a consultant friend, and leave a quick review so more people can find it.Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

In this episode, we're sharing more of the behind-the-scenes details of what's happening in our business as we continue to grow. From creating an employee handbook to implementing PTO and sick-time policies in our payroll system, we're diving into some of the important foundational pieces that come with building a company. We also share some insight into how young entrepreneurs and business owners should be thinking when making key decisions that shape the future of their business. We share all that and more in this episode!Email your questions to us ⁠⁠HERE⁠⁠!Our Vlog on YouTube:⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠https://urlgeni.us/amzn/podcast_storefront_EE⁠Instagram: ⁠https://urlgeni.us/instagram/podcast_IG_EE⁠TikTok:  ⁠https://urlgeni.us/tiktok/podcast_tiktok_EE⁠Pinterest:  ⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠Sign up for our newsletter:  ⁠https://urlgeni.us/podcast_newsletter_EE⁠Our website:  ⁠https://urlgeni.us/podcast_website_⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠Click here to get our vision board template: ⁠https://urlgeni.us/podcast_visionboard_EE⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠FloDesk is what we use to create our beautiful newsletters and emails: ⁠https://partners.flodesk.com/x7detoz05nk1⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  ⁠https://urlgeni.us/podcast_appsumo_EE⁠

Text a question to Victoria!“The brands winning right now are not necessarily the brands with the most experience. They are often the brands creating the clearest emotional connection and the strongest sense of trust.”Have you ever felt a disconnect between your work and your brand? Or have you felt discouraged by founders with less credentials booking clients you've only dreamed of working with? In this short, yet impactful episode, Victoria defines "The Perception Gap" and how you can close it to ensure every aspect of your business represents the high-quality experience you give your clients.Victoria explains how the modern buying behavior has shifted, the impact AI could have on trust, and ways to reduce friction with potential clients. This is the education and pep talk combination so many founders need to hear right now—at a time when the internet is the loudest it's ever been. Whether you're in the school drop off line or heading out the door for a meeting, this episode will leave you feeling inspired and more equipped to handle the ever-changing marketing landscape.Links Mentioned in Today's Episode:Work With BrandWell DesignsMarketing Rebellion by Mark SchaeferFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

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ResourcesGet the FREE Yearly Business Review Workbook Know exactly what to fix, what to focus on, and what to stop doing. Get your Custom Business AuditGet organised - monthly and yearly business plannerRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Mid-year is where many business owners either make the decisions that shift everything or continue repeating the same patterns. In this episode, we look at what actually deserves your attention right now if you want the second half of the year to feel cleaner, more focused and more profitable. This is not about adding more to your plate. It is about looking honestly at what is working, what is slowing you down, and what needs to change.We explore what to assess beyond surface-level business metrics, including the patterns, habits and decisions that quietly impact your momentum. If you have been moving quickly without stopping to review the bigger picture, this episode offers a practical reset. It will help you identify where your energy is leaking, where your strategy needs refining, and what decisions will create immediate clarity.Tune in to hear:What to assess mid-year beyond surface-level metrics.The patterns that quietly slow your business down.The decisions that create immediate clarity and momentum.How to use a mid-year business review to make the second half of the year more focused and profitable.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why mid-year is the ideal time to pause, review and refine your business strategy.How overestimating what is possible can lead to poor planning and unnecessary pressure.The difference between wishful thinking and intentional decision-making in business.How to identify hidden patterns that are affecting your growth, focus and profitability.What to do now to create stronger momentum for the rest of the year.Themes & Time Stamps:0:00 - Introduction: We're almost halfway through the year1:28 - Why mid-year is the time to pause, review and adjust your strategy1:47 - The #1 planning mistake founders make2:05 - Wishful thinking vs intentional planning2:49 - Free mid-year review workbook4:16 - Monthly and yearly planners for business owners5:11 - Client testimonial: stop pushing through chaos alone6:23 - Choosing chaos vs creating structure and systems6:51 - Review question 1: Is your business where you wanted it to be?8:26 - Review question 2: Are your sales where they need to be?11:32 - Review question 3: How organised is your business?14:37 - Review question 4: How do you track what needs to get done?16:22 - Why organisation might be Clara's secret sauce16:33 - The mid-year check-in: yes or no questions18:31 - What an audit delivers and how to book one19:04 - Who needs Brand Magnetism 10119:55 - If everything's going well, celebrate your wins20:28 - Wrap-up and where to find Clara's resources

Text Kristen your thoughts or feedback about the showWhat does it take to build something parents trust—and kids actually love?In this episode, I'm joined by Andrea Barbalich, Editorial Director of The Week Junior, a weekly news magazine designed to help kids ages 8–14 understand what's happening in the world in a way that's thoughtful, engaging, and age-appropriate.Andrea shares the behind-the-scenes story of launching The Week Junior in the U.S. in March 2020—right as the world shut down—and what it took to build a brand from the ground up in the middle of uncertainty (and plenty of skepticism about print). From hand-selecting her team to establishing the editorial voice and rhythm of a weekly 32-page publication, she walks through the real decisions that shaped the magazine from day one.We also talk about the responsibility of covering complex, often difficult news topics for children, and how her team approaches that work with care—focusing on clarity, balance, and trust. That trust, built with both kids and parents, has been a key part of the magazine's growth and impact.This conversation goes beyond publishing. It's about intentionality, leadership, and what it looks like to build something that truly makes a difference—something that sparks curiosity, builds confidence, and stays with people long after they experience it.Connect + Learn More: Subscribe to The Week Junior: theweekjunior.com/subscribe  Follow along @TheWeekJuniorUS on Instagram and LinkedInIf you've ever wondered whether the systems running your business are actually helping—or quietly making things heavier—this might be a good place to start. I offer backend systems audits for both 17hats and Flodesk that review what's working, what's fragile, and what deserves your attention next. Learn more at kristenlettini.com/audits.

Ever thought about hosting a webinar but felt totally overwhelmed by where to start? In this episode of the Redefine Business Podcast, Brittni Schroeder walks you through exactly how to host a successful, high-converting webinar from start to finish. From setting up Zoom and choosing the right plan, to building out your Flodesk registration and reminder sequences, to structuring your content in a way that naturally leads to your offer — Brittni covers it all. She also shares her best tips for promoting your webinar, showing up confidently on the day, and following up with attendees in a way that keeps the sales momentum going long after the event ends. Whether this is your first webinar or your fifteenth, you'll walk away with a clear, actionable plan to make it happen. Your audience is out there — it's time to show up for them!   Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/how-to-host-a-successful-webinar  

Text a question to Victoria!Have you noticed the swing from hustle culture to the “soft girl era” in the online business space? Or maybe you've heard of the recent comments Emma Grede has shared regarding being a 3-hour mom. Today, Victoria and her guest are diving into this topic. Brooke Dumas is a Fractional COO, strategic partner, and serial entrepreneur who has built and scaled multiple businesses. She partners with multi-six and seven figure businesses through Tailored Premier and brings a grounded, intentional approach to scaling a business sustainability. In this episode, Victoria and Brooke discuss why it's so important to define your priorities and version of success before scaling a business. They talk about what Brooke looks for during a business audit, building to sell, and the mental load so many founders struggle with as they grow their businesses.If you've ever wondered if you can have both a successful business while being present in your life, or if you want to lean into your soft girl era but aren't sure how to get there, this is for you. Whether you're in a hustle season or leaning into your own soft-girl era, this episode will leave you feeling excited about growing in a way that's intentional and aligned with your values and goals.Links Mentioned in Today's Episode:Connect with Brooke on InstagramVisit Brooke's WebsiteWork with Tailored PremierFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

In this episode, I chat with Ashton Hauff, brand strategist and co-founder of The Good Kids, a branding agency in North Dakota. Ashton talks about their "Slingshot Method," a three-phase process covering strategy, creative, and rollout, and why having a clear system in place makes such a difference in how projects run. We also get into the DACI model, which helps clarify internal roles and approval processes for clients during the project, plus practical strategies for handling client anxiety and keeping the project experience smooth for everyone involved.Guest Name: Ashton HauffGuest Website: thegoodkids.coResources: thegoodkids.co/category/resourcesGuest Social: @thegoodkids / @ashtonhauffGuest LinkedIn: linkedin.com/in/ashtonhauffPodcasts:  The Brand Archive & Brand in MotionLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

ResourcesGet the FREE Optimise your Instagram Checklist and 20% off audits!Know exactly what to fix, what to focus on, and what to stop doing. Get your Custom Business AuditRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Your Instagram funnel does not need to be complicated to work well, but it does need to be intentional. In this episode, we break down three simple changes that can help your Instagram convert more consistently, without adding more manual work to your week. If your audience is watching your content but not taking the next step, this episode will show you what may be missing behind the scenes.We explore the overlooked systems that support a high-converting Instagram presence, from automations that help you capture leads instantly, to FAQs that reveal hidden objections, to profile link strategies that make it easier for people to buy. These are practical, strategic changes designed to help women business owners create a smoother client journey and more easeful sales process.If you want your Instagram marketing to feel more supportive, more streamlined and more effective, this episode offers a clear starting point. You will come away with simple ways to improve your Instagram funnel, strengthen your customer journey and turn more followers into warm leads and paying clients.Tune in to hear:How to use Instagram automations to reduce manual work and capture leads straight away.Why frequently asked questions reveal hidden objections that may be blocking conversions.How to structure your Instagram highlights and profile links to guide people towards the right offer.Simple Instagram funnel strategies that support clearer messaging, smoother sales and better conversions.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:How Instagram automations can save time, improve consistency and support lead generation.Why your audience's questions can reveal what is stopping them from buying.How to address common objections in advance so your content supports conversion.How to create a clearer link in bio strategy that directs people exactly where to go next.Why strategic Instagram highlights can strengthen trust and support your sales funnel.Themes & Time Stamps:0:00 - Instagram Optimisation Tips Introduction0:31 - Free Instagram Optimisation Checklist Download1:00 - Custom Business Audit Services1:46 - How to Automate Instagram DMs for Free2:45 - Why Business Automation Saves You Time3:11 - Auto Replies for When You're Offline3:45 - Rebranding to Attract Higher Caliber Clients5:12 - FAQ Highlights: Overcoming Buyer Objections5:58 - How to Handle Sales Objections on Instagram7:06 - Preempting Customer Questions Proactively7:26 - Using Instagram Highlights Strategically8:30 - Link in Bio Strategy: Front and Center CTA9:12 - Recap: 6 Instagram Profile Optimisation Tips9:30 - Free Instagram Checklist Download

In this episode, we're answering a listener question all about ads. While there are certain things we can't go into detail about because of Amazon guidelines and restrictions, we wanted to share what we can talk about when it comes to the way we approach ads as content creators.We discuss some of the strategies and mindset shifts that have helped us, how we think about promoting content, and a few tips we've learned through our own experience navigating this ever-changing online space. If ads are something you've been curious about as a creator, this conversation will definitely give you some insight while staying within the boundaries we have to follow.Email your questions to us ⁠⁠HERE⁠⁠!Our Vlog on YouTube:⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠https://urlgeni.us/amzn/podcast_storefront_EE⁠Instagram: ⁠https://urlgeni.us/instagram/podcast_IG_EE⁠TikTok:  ⁠https://urlgeni.us/tiktok/podcast_tiktok_EE⁠Pinterest:  ⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠Sign up for our newsletter:  ⁠https://urlgeni.us/podcast_newsletter_EE⁠Our website:  ⁠https://urlgeni.us/podcast_website_⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠Click here to get our vision board template: ⁠https://urlgeni.us/podcast_visionboard_EE⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠FloDesk is what we use to create our beautiful newsletters and emails: ⁠https://partners.flodesk.com/x7detoz05nk1⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  ⁠https://urlgeni.us/podcast_appsumo_EE⁠

Join Flodesk Partner, Favour Obasi-ike, MBA, MS for a robust deep dive into the evolving landscape of email marketing, practical technical strategies, and AI's impact — all centered around the power of Flodesk for creators, small business owners, and marketers. Discover how Flodesk outperforms industry standards with 17% higher email visibility and why its technical backbone (including Amazon SES integration) leads to superior open and click-through rates. Favour dispels myths about pricing, reveals pitfalls of competitor platforms like Mailchimp, Constant Contact, and ConvertKit, and walks through the essential metrics and best practices that drive sustainable growth.Explore actionable tactics for segmenting your list, building workflows, ensuring compliance, managing DNS records, and even leveraging backlinks from within your email platform. Gain insight into content strategy, the importance of high-quality list growth over vanity numbers, and how to work through mental blocks or burnout as a digital creative. Favour also unpacks the risks and opportunities of AI-driven content, the importance of protecting your web assets from scraping, and emerging best practices as AI reshapes marketing. For creators feeling overwhelmed by platform choices, technical jargon, or skepticism about automation and visibility stats, this episode offers clarity, step-by-step guidance, and a boost of confidence to take your email marketing to the next level. Learn from real-world examples, industry benchmarks, and practical tools that favor sustainable relationship-driven marketing over spammy tactics.Who Is This For?Entrepreneurs and small business owners Solopreneurs and digital creators Email marketing beginners to intermediates Marketing professionals looking for actionable technical advice Anyone considering Flodesk or seeking more ROI from email tools Creatives interested in building sustainable, compliant audience relationships List managers wanting to increase engagement and deliverabilityReady to Rank? Book Your SEO & Web Dev Services Today

You Did the Spring Reset… So Why Doesn't It Feel Different? You cleared the clutter. You reset your space. Things finally felt in place… …and now a few weeks later? Counters are filling up again. Laundry is piling up. Papers are stacking. And you're thinking: “Didn't I just do this?” If that sounds familiar, this episode is for you. Here's the truth: It's not that your reset didn't work. It's that your systems may not be built for real life yet. In this episode, we talk about: Why spaces slip back after organizing  The difference between resetting and maintaining  How daily life impacts your systems  What clutter returning is actually telling you  The shift If your system only works when you have time… it won't work when life gets busy. Where to start Instead of redoing everything: Notice what filled up first  Simplify one step  Make it easier to maintain—not just look organized  Your Fresh Start Challenge Choose one space that feels like it's slipping. Ask: What is making this harder than it needs to be? What is one step I can remove? Start there. Final thought You're not behind. You're just at the point where real life meets your systems… and that's where real progress begins. Book recommendation If this resonated, you'll love Atomic Habits by James Clear A Little Behind the Scenes: These emails are created using Flodesk.  It's simple, clean, and easy to use. If you've been thinking about starting a newsletter or simplifying your emails, you can try it and get 25% off your first year.  Get: FlodeskSupport the showConnect with Diana:Business email: Diana@dsdeclutrr.comOur Instagram: @dsdeclutrrOur Facebook: @dsdeclutrrOur Websites: dsdeclutrr.com

Text a question to Victoria!Do you consider yourself to be a high-performing woman? If you're an entrepreneur, the answer is likely yes. With entrepreneurship comes challenges such as burnout, analysis paralysis, and the pressure of success. Dr. Brook Choulet is a board-certified concierge, psychiatrist, and nationally recognized expert in sports and performance psychiatry. She's the founder of Choulet Performance Psychiatry, a boutique private practice helping athletes and executives strengthen their mental resilience and improve their personal and professional well-being.In this episode, Victoria and Dr. Brook discuss the parallels between entrepreneurs and athletes and the importance of mental conditioning for high-achieving women. They also cover thought patterns to avoid as a founder and advice for supporting your nervous system.If you've ever experienced burnout as an entrepreneur or struggled with negative thinking patterns that don't support your growth, this conversation with Dr. Brook will inspire you to adopt new ways of thinking and practical tips for building mental resilience. Whether you're enjoying a walk in the sunshine or waiting in the school pick-up line, this episode will leave you feeling seen, heard, and empowered to grow your business without wanting to burn it all to the ground.Links Mentioned in Today's Episode:Connect with Dr. Brook on InstagramVisit Dr. Brook's websiteChoulet Performance PsychiatryFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

In this solo episode, I'm chatting all about pricing—when it's time to raise your rates, the steps to do it, how to communicate price changes to existing clients, new inquiries, and referrals, and the common mistakes I see designers make along the way, including sharing a few of my own mistakes I have learned from!Also I have an exciting announcement! - The Mini Minimind (The first ever Micromind) will start on Aug 3, 2026 with applications opening June 1, 2026! If you're interested or just have questions about it, send me a DM over on Instagram @hellojunecreative!Timestamps:01:29 - The first Micromind cohort announcement & sharing past student wins12:00 - How to Raise Your Prices Links:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

ResourcesGet the FREE Optimise your Instagram Checklist and 20% off audits!Know exactly what to fix, what to focus on, and what to stop doing. Get your Custom Business AuditRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠There is a version of money work that looks powerful on the outside but still feels restrictive underneath. In this episode, we explore the identity pattern many women business owners carry while building successful businesses: the quiet but persistent belief that they are bad with money. Even when revenue is growing, clients are signing, and the business looks successful from the outside, this internal identity can still shape what feels safe to receive, hold and expand into.This episode unpacks the disconnect between external success and internal money identity, and how that tension can silently limit your income ceiling. We look at the subtle ways money beliefs show up in high-functioning women business owners, from underestimating financial capability to holding shame around past debt, and why these patterns do not disappear just because your business is doing well.If you have ever felt successful on paper but still emotionally entangled in scarcity, this conversation will help you feel seen. Tune in to hear:The disconnect between external success and internal money identity.How being bad with money can show up in subtle, high-functioning ways.Why shifting identity, not just behaviour, changes your income ceiling.How to take aligned action even while limiting beliefs are still present.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why successful women business owners can still carry limiting beliefs about money.How scarcity and money identity can quietly affect how much support, wealth and success you allow in.Why you do not need to clear every money block before taking aligned action.How action, self-trust and identity work can help you expand your capacity to receive.Why your past experiences with debt or financial instability do not define your current financial capability.Themes & Time Stamps:0:45 – Introduction: Limiting beliefs, scarcity mindset & money in business1:42 – Feeling stuck? One-to-one business audit offer5:10 – Brand authority: why branding fixes ghosting, tire kickers & being copied5:19 – Topic intro: Building a successful business despite money blocks6:12 – Personal history: growing up poor & being programmed that creativity can't pay7:43 – Making ~$1,000/hour from creative work9:28 – Paying off $90K in tax debt, student loans & building net worth11:46 – Myth: Successful people don't have limiting beliefs13:32 – You don't need to clear all blocks before taking action14:59 – Taking aligned action despite your blocks15:16 – Some blocks may never fully disappear — and that's okay16:37 – How taking action weakens limiting beliefs over time17:39 – Closing thoughts

Text Kristen your thoughts or feedback about the show

Systems First, Stuff Second – Finale Let's be honest. April probably didn't go exactly how you planned. Not everything got done. Not every system stuck. And some things may have felt a little heavier than expected. But here's the shift: You're not behind. You're aware. In this final episode of the April series, we're not adding more to your list — we're slowing down and looking at what actually worked in real life. Because this month was never about doing everything. It was about seeing clearly. What You'll Take Away From This Episode: Why April doesn't break your systems — it reveals them  What that “heavy” feeling in your home is really telling you  The small systems that actually created relief this month  How to move into May without starting over  Why consistency (not intensity) creates lasting change  Truth About This Month You didn't need a full reset. You needed a rhythm. And whether you did one thing or five — if something felt easier… That's your system working. Your Next Step (Keep It Simple) If you're wondering what to do next, don't overcomplicate it. Start here: Download your Spring Cleaning ChecklistNot to do everything at once — just to guide you, one space at a time. A Tool I Personally Use Before we wrap, I want to share something I use behind the scenes in my business — and that's Flodesk. If you receive my emails, you've already seen it in action. What I love most is how simple and clean it is to use — no overwhelm, no complicated setup, just a beautiful way to stay connected and organized with your audience. If you've been thinking about starting a newsletter or simplifying your email systems, this is a great place to begin. ✨ Get 25% off your first year hereFinal Thought April was never about getting it all done. It was about getting clear. Systems first. Stuff second. 

A boring PDF freebie won't fix a quiet pipeline. The fastest lead magnets I've used on Instagram don't just “teach” something, they create real progress for a real person, right now. That's the heart of what I call a service exchange lead magnet: a free, personalized assessment you perform in exchange for a simple entry like a comment and a DM.I walk you through what a lead magnet actually is, why opt-ins matter more than likes, and how tools like ManyChat, Flodesk, Notion, and Loom can support a simple system for email list building and DM follow-up. Then we get tactical with examples you can steal whether you're a health coach, fitness coach, movement professional, or online business coach: gait analysis, squat or deadlift form checks, running assessments, posture reviews, food journal audits, Instagram bio audits, sales page audits, and content feedback. You'll hear how to pick winners in 24 to 48 hours, how to add “surprise value” so your free service feels premium, and how to nurture everyone who enters without triggering their sales resistance.We also cover the practical Instagram marketing details that make this work: what to say in the post, how to run it across Reels, carousels, and Stories, what to DM non-winners as a value-first follow-up, and how to include a clear CTA box so people can self-select into your low-ticket offer, a free chat, or one-on-one coaching. If you want more leads, more sales calls, and more DM conversations that feel human, hit play, take notes, and run the play this week. Subscribe, share this with a coach friend, and leave a review so more people can make moves.

In this weeks episode I'm chatting with fellow design business owner and mom of three Sydney of Rouse Design Studio in a fun Q&A style all about motherhood and business, and also how we both live on land and raising animals and what that brings into the mix as well.Guest Name: Sydney Walden (Rouse Design Studio)Guest Website: rousedesignstudio.comGuest Social: @rousedesignstudioLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

ResourcesGet the FREE Optimise your Instagram Checklist and 20% off audits!Know exactly what to fix, what to focus on, and what to stop doing. Get your Custom Business AuditRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Your Instagram profile should do more than look nice. It should help the right people find you, understand what you do, and feel clear about what to do next. In this episode, we unpack the common Instagram profile mistakes that quietly cost business owners visibility, enquiries and sales, even when they're consistently creating content.If your profile isn't converting profile visits into paying clients, this episode will help you make simple, strategic changes that strengthen your positioning and support more aligned business growth. We explore how to optimise your Instagram bio for SEO, how to write a call to action that actually converts, and how to use pinned posts to guide potential clients through your sales funnel in a way that feels intentional and effective.This is a practical episode for women business owners who want their Instagram marketing to feel clearer, more easeful and more profitable. You'll walk away knowing what to fix, what to refine and how to turn your Instagram profile into a stronger client attraction tool.Tune in to hear:How to optimise your Instagram profile for SEO so your ideal clients can actually find you.Why most Instagram bio calls to action don't convert, and how to write one that inspires action.How to use pinned posts strategically to nurture trust, strengthen your brand positioning and move people towards your offers.Simple Instagram marketing shifts that help passive followers become paying clients.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why your Instagram profile needs to be clear, searchable and aligned if you want to attract the right clients.How to choose the right SEO keywords for your Instagram name and profile so your visibility improves.What makes a strong call to action in your bio, and why clarity always converts better than vagueness.How to optimise your pinned posts so they support your sales funnel and help new followers understand your work quickly.Themes & Time Stamps:0:45 - Welcome & Series Overview1:17 - Free Instagram Optimisation Checklist2:34 - Custom Business Audit Offer4:17 - Audit Details & Why They Work4:54 - Audits as a Stepping Stone to Coaching5:29 - Tip 1: SEO in Your Profile Name7:03 - Branding & Attracting Higher Caliber Clients (Ad)8:31 - Why Instagram SEO Matters9:11 - Finding the Right Keyword Search Terms10:04 - Tip 2: Call to Action in Your Bio11:46 - Tip 3: Optimise Your Pinned Posts14:48 - Wrap Up & Free Checklist CTA

In this episode, we're taking you behind the scenes of one of the most special trips we've ever taken. Margaret had the incredible honor of singing at Carnegie Hall alongside her fellow choir members - something that truly felt like a once-in-a-lifetime moment.We're sharing what led up to the performance, what the experience was really like, and how it felt to be on that iconic stage. Of course, it wouldn't be an Everything Envy trip without making the most of it as a family, so we're also recapping our time exploring New York City and continuing the adventure in Washington, D.C..From meaningful moments to the real-life travel chaos in between, this episode is a full recap of a trip we'll never forget.Email your questions to us ⁠⁠HERE⁠⁠!Our Vlog on YouTube:⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠https://urlgeni.us/amzn/podcast_storefront_EE⁠Instagram: ⁠https://urlgeni.us/instagram/podcast_IG_EE⁠TikTok:  ⁠https://urlgeni.us/tiktok/podcast_tiktok_EE⁠Pinterest:  ⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠Sign up for our newsletter:  ⁠https://urlgeni.us/podcast_newsletter_EE⁠Our website:  ⁠https://urlgeni.us/podcast_website_⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠Click here to get our vision board template: ⁠https://urlgeni.us/podcast_visionboard_EE⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠FloDesk is what we use to create our beautiful newsletters and emails: ⁠https://partners.flodesk.com/x7detoz05nk1⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  ⁠https://urlgeni.us/podcast_appsumo_EE⁠

Text a question to Victoria!What does it actually look like to build a standout brand… while building a life at the same time?In today's episode, I'm doing something a little different. I'm re-airing a conversation from when I was a guest on At Home with Founders with Jessica Frigon. We go way beyond the highlight reel.From starting BrandWell as a scrappy side hustle… to growing it into a sought-after, all-female branding agency… to navigating pregnancy, motherhood, and raising three kids under five while leading a business.This is the story behind the brand.We talk about: What no one tells you about scaling a service-based business  The identity shifts that come with growth (and motherhood)  Building a business that actually supports your life  And how your brand becomes more important as your business evolves If you've ever felt like you're in the messy middle, outgrowing your current version of business, or trying to balance ambition with real life… this one will hit.Follow Victoria at @brandwelldesigns on Instagram. Follow Jessica at @havenoaksco on Instagram To work with BrandWell Designs, inquire here. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

In this episode, Stephanie is joined by Alycia, a Gestational Diabetes Nutritionist who has spent the last couple of years building her business one foundation at a time, all while working at her full-time job and running a household with little ones at home.  They talk about what a real week in Alycia's business actually looks like, how niching down to gestational diabetes completely changed her traction, and the tools and systems she has put in place to make it all work without burning out. This one is for you if you're in the early or middle stages of building your nutrition business and wondering how other nutritionists actually make it happen day to day.   In this episode, you'll learn: How niching down to gestational diabetes changed everything for Alycia's leads, content, and confidence What a real week looks like when you're building a nutrition business alongside a full-time job and a young family The Instagram and email strategy Alycia uses to attract leads and move them toward a discovery call without chasing anyone Why she added an application form before discovery calls and how it almost completely eliminated no-shows Links and resources mentioned: Get 50% OFF Launch Your Nutrition Biz between April 20-24   Follow Alycia on Instagram   Flodesk   ManyChat   That Clean Life   Practice Better  

Running a business means you're constantly evolving, and in this solo episode I'm sharing with you guys what that's looked like for me lately, what I've outgrown, what I've let go of, and what's working in this season of business for me and my micro agency model.Also if you're curious to learn more about Scale with Confidence send me a DM on insta @hellojunecreative!Links:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member with Editorial Stick images and use code “BETTER15” to receive 15% off your membership.Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

What happens when a key team member leaves? We're finding out in real time—and bringing you behind the scenes with us.In this episode, we're sharing the transition of our dear Beth stepping away to become a stay-at-home mom. While we couldn't be happier for her, it also means a big shift in our day-to-day operations. We're walking through how we're approaching the process of reviewing and hiring a new copywriter, what we're prioritizing, and what this change is teaching us as business owners.We also talk about how we're intentionally creating more connection within our team through quarterly, fun team-building events—and why that's becoming such an important part of our culture.Plus, we're already filming summer content (yes, poolside!) and getting ahead on seasonal campaigns, while also preparing for an exciting upcoming trip to NYC where Margaret will be singing at Carnegie Hall—such a special moment.This episode is a mix of business, life updates, and a real look at what it means to grow, adapt, and keep moving forward when things change.Email your questions to us ⁠⁠HERE⁠⁠!Our Vlog on YouTube:⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠https://urlgeni.us/amzn/podcast_storefront_EE⁠Instagram: ⁠https://urlgeni.us/instagram/podcast_IG_EE⁠TikTok:  ⁠https://urlgeni.us/tiktok/podcast_tiktok_EE⁠Pinterest:  ⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠Sign up for our newsletter:  ⁠https://urlgeni.us/podcast_newsletter_EE⁠Our website:  ⁠https://urlgeni.us/podcast_website_⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠Click here to get our vision board template: ⁠https://urlgeni.us/podcast_visionboard_EE⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠FloDesk is what we use to create our beautiful newsletters and emails: ⁠https://partners.flodesk.com/x7detoz05nk1⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  ⁠https://urlgeni.us/podcast_appsumo_EE⁠

ResourcesElevate your Branding NowRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Branding is not simply about aesthetics. Every visual choice in your brand communicates meaning, status and positioning to the people encountering your business. Colour, typography, symbols and layout all signal who your work is for and how seriously your brand should be taken.In this episode we unpack why DIY branding often sends unintended signals to potential clients. Trend-based design, ornate logos and messaging written from your perspective rather than your client's can quietly position your business at a lower price point than intended.You'll also hear how semiotics, visual psychology and brand strategy influence trust and purchasing behaviour. When branding aligns with your client's expectations and communicates clarity, it becomes far easier for people to recognise the value of what you offer.Tune in to hear:Why following design trends often results in constant rebranding and diluted trust.How messaging written in your own language instead of your client's can limit sales.The subtle visual signals that communicate low-income positioning in a brand.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why colour psychology and visual language shape how people interpret your brand.How semiotics and symbolism influence credibility and perceived value.Why ornate logos and trend-based design often weaken brand positioning.How strategic branding helps attract higher calibre clientele.Themes & Time Stamps:0:00 — Intro: Why You Shouldn't DIY Your Brand0:17 — Visual Language & Colour Science Psychology0:49 — Semiotics: Signals & Symbols in Branding1:08 — Your Visual Language vs. Your Ideal Client's1:55 — Target Market Research & Brand Strategy2:38 — Why Ornate Logos Don't Work3:24 — Brands You Buy From Have Minimal Logos4:17 — Trend-Based Branding & Why It Fails5:17 — Constant Rebranding Dilutes Trust6:33 — Your Business Isn't a Creative Outlet7:51 — Attracting Higher Caliber Clientele8:21 — Branding Offers: Standard vs. Done-For-You10:17 — Emotional Investment in DIY Branding10:55 — Energetic Hygiene of Outsourced Branding11:45 — ADHD & Website Design Differences12:48 — Neurotype-Specific Design & Functionality13:32 — Wrap-Up, Substack & How to Book

Text Kristen your thoughts or feedback about the showLynn Harris, a culture-shifting producer, award-winning journalist, and founder of GOLD Comedy, shares her non-linear path from journalism to comedy to building a community-driven business. We talk about what it really looks like to run a business when you don't fit the typical “founder” mold — from testing and growing an idea over time to the role of community, the behind-the-scenes realities, and why you don't need to have the whole path figured out to get started.Learn more about Lynn and GOLD Comedy at goldcomedy.com or follow on Instagram @goldcomedy. (use code GOLD10PERCENTOFF for 10% off if you join GOLD Comedy)If you've ever wondered whether the systems running your business are actually helping—or quietly making things heavier—this might be a good place to start. I offer backend systems audits for both 17hats and Flodesk that review what's working, what's fragile, and what deserves your attention next. Learn more at kristenlettini.com/audits.

You hit a new level in business and suddenly what used to work… doesn't. This is where two-millimeter shifts come in – small, intentional tweaks to your content, messaging, and systems that compound over time. Instead of burning it all down, this is about refining what's already working until it actually converts. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here SEARCH BAR CONFESSIONS: Starts at 13:47 BUSINESS NUGGET: Starts at 14:55 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot EPISODES YOU MIGHT ALSO ENJOY... EPISODE 565 – THE PIVOT I DIDN'T PLAN EPISODE 556 – HOW I FINALLY GOT INSTAGRAM TO MOVE EPISODE 516 – THE AI ASSISTANT THAT UNDERSTOOD MY BRAND BETTER THAN I COULD EPISODE 456 – WHY MULTIPLE INCOME STREAMS MATTER EPISODE 416 – HOW TO GET OUT OF YOUR OWN WAY EPISODE 366 – HOW TO PERFORM A MID-YEAR REVIEW EPISODE 316 – PREPARING FOR THE 2ND HALF OF THE YEAR EPISODE 215 – USING PINTEREST FOR BUSINESS EPISODE 166 – CREATING A PLAN FOR Q3 & Q4 FIND TAYLOR ONLINE... Blog – The House of Sugar Creek Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

In this episode, I chat with Lisa Johnson, brand and web designer and owner of Verve & Concord. We chat about her decision to pivot her business and niche down to work specifically with Catholic and faith-based women in business, what led her there, how it's deepened her client connections, and why choosing a niche that's personally meaningful makes a difference in how you show up and market yourself.Guest Name: Lisa JohnsonGuest Website: verveandconcord.comGuest Social: @verveandconcordGuest Linkedin: linkedin.com/company/verveandconcordLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

ResourcesElevate your Branding NowRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Branding is often treated as something cosmetic or optional in business. In reality, it directly affects how much trust your audience places in you and whether they see your business as credible, established and worth investing in.In this episode, I share the real financial impact of professionally rebranding my business. After investing $20K in a full rebrand, the result was a $140K annual increase in income. The conversation breaks down why DIY branding quietly limits many businesses and how doing everything yourself can actually become a hidden sales block.We also look at the positioning side of branding. Your visuals, messaging and brand presence communicate who your business is for. If your brand looks DIY, it often signals a lower price point and a different client than the one you may actually want to attract.Tune in to hear:Why DIY branding often holds businesses back from the income level they want.The real financial trade-off between outsourcing and doing everything yourself.How branding influences trust, positioning and long-term sales.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why being too close to your own brand can make it difficult to position your business clearly.How DIY branding can unintentionally communicate the wrong price point to potential clients.Why outsourcing branding can be a strategic business decision rather than a luxury.How brand trust directly impacts whether people feel confident buying from you.Themes & Time Stamps:00:00 - Introduction: How a $20K rebrand increased income by $140K/year01:23 - Why DIY branding holds your business back02:37 - You're too close to your own brand to see it clearly05:04 - Why your brand speaks to your income level, not your ideal client's07:28 - Your ideal client's aspirational brands aren't what you think09:18 - The hidden cost of DIY: It's more expensive than outsourcing10:58 - The real math behind outsourcing vs. doing it yourself13:18 - Why working "on" your business matters more than working "in" it15:51 - Your audience can tell it's DIY — and what that signals18:37 - DIY branding destroys trust (and costs you sales)21:36 - Why trust is everything in the age of online scams22:40 - Wrap up and teaser for part two

After three years of trying, we finally got something that means so much to our brand—and it honestly still doesn't feel real. If you've ever worked toward something behind the scenes for a long time, you know how big these moments feel when they finally happen.We're also celebrating a huge milestone on YouTube (13K subscribers

In this episode, I'm walking through the moment my metrics called me out – 1,000 clicks, one sale, and a gut feeling I couldn't ignore. I realized the course I built isn't the anchor… it's the upsell. So I'm talking through the pivot forming in real time, the roadmap my audience is actually asking for, and what happens when you finally stop forcing an offer and start listening to what the data – and your people – are telling you. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here SEARCH BAR CONFESSIONS: Starts at 10:21 BUSINESS NUGGET: Starts at 14:01 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot EPISODES YOU MIGHT ALSO ENJOY... EPISODE 564 – STOP SWEETENING WHAT'S NOT WORKING EPISODE 555 – MY REAL-TIME FUNNEL: REELS, STORIES, ADS EPISODE 515 – YOUR NICHE ISN'T THE PROBLEM EPISODE 455 – WHY COURAGE MATTERS EPISODE 415 – NOT WHERE YOU WANT TO BE? EPISODE 365 – FREEDOM FROM FEAR EPISODE 315 – CREATING AN INTENTIONAL BRAND EPISODE 215 – USING PINTEREST FOR BUSINESS EPISODE 165 – THE MAGIC OF CONFERENCES FIND TAYLOR ONLINE... Blog – The House of Sugar Creek Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

ResourcesApply for 1:1 Business MentorshipWork with Dani: TikTok | Instagram | WebsiteRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Vitality is often overlooked in conversations about health. Instead of focusing on building energy and resilience, many approaches centre on fixing symptoms once something has already gone wrong. In this episode, naturopath Dani May shares her perspective on why vitality should be the starting point for wellbeing.Dani explains how energetic alignment shows up in her naturopathic practice and how supporting the nervous system, creative expression and daily energy levels can change how women experience both health and work. The conversation also explores the emotional side of running a wellbeing practice, including separating your identity from your business and developing resilience when things feel personal.You'll also hear about Dani's path to creating her own voice in naturopathy, why structure can support creative freedom, and how building simple systems in business can give practitioners more space to focus on what they care about most.Tune in to hear:Why focusing on vitality can support long-term wellbeing more than constantly trying to fix problems.What energetic alignment looks like within a naturopathic practice.How systems and structure can give creative women more space and freedom in their work.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why vitality and nervous system support are essential foundations for wellbeing.How separating your identity from your business helps build emotional resilience.Why structure and systems often support creativity rather than restrict it.Themes & Time Stamps:00:00 - Introduction & Getting to Know Dani02:31 - Cultivating Vitality vs. Fixing Problems05:27 - Why Structures & Systems Create Freedom for Creatives06:56 - Dani's Highest Value for 2026: Creative Expression08:14 - Hot Take: Why The Artist's Way May Be Self-Sabotaging10:37 - Using Your Business as a Creative Outlet (And Why It Hurts)16:08 - Enmeshment, Reactivity & Emotional Resilience in Business19:24 - Dani's Unique Flavour of Naturopathy & Energetic Alignment22:12 - What Energetic Alignment Means in Practice23:08 - Cutting Through the Noise: Honouring Your Own Truth25:36 - Why Vitality Matters More Than Just "Fixing" Health Issues27:40 - Replenishing Your Reserves & Nervous System Work30:41 - What Dani Wishes Her Clients Would Stop Doing33:28 - What Dani Gained from Aligned Business Coaching35:34 - How Structure Creates Spaciousness for Creatives38:20 - The Aura Ring Experiment: Why "Flow Days" Are Stressful40:04 - TikTok vs. Instagram for Health & Wellness Businesses44:00 - Dropping the Ego & Going Where Your Clients Are45:07 - Why You Should Start Business Coaching Before You're Ready47:13 - Best First Step to Work with Dani

In this episode, we're sharing our honest experience going all in on TikTok Shop—and why we ultimately decided to walk away.After being invited to join the program in September, we officially dove in by October 2025 and treated it like a true test. We didn't just casually try it—we built a system around it. From posting hundreds of videos to analyzing performance data, ordering and managing products, staging, filming, and even dedicating a team specifically to TikTok Shop… we gave it everything we had.We wanted to see if this platform could become a meaningful part of our business.What we discovered surprised us.In this episode, we break down what worked, what didn't, and why, despite the opportunity, TikTok Shop ultimately wasn't the right fit for us. We also share why we continue to believe that Amazon has the strongest affiliate program for our business model.If you've been curious about TikTok Shop or wondering if it's worth the investment, this episode will give you a real, behind-the-scenes look at what it actually takes—and what you might want to consider before diving in.Email your questions to us ⁠⁠HERE⁠⁠!Our Vlog on YouTube:⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠https://urlgeni.us/amzn/podcast_storefront_EE⁠Instagram: ⁠https://urlgeni.us/instagram/podcast_IG_EE⁠TikTok:  ⁠https://urlgeni.us/tiktok/podcast_tiktok_EE⁠Pinterest:  ⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠Sign up for our newsletter:  ⁠https://urlgeni.us/podcast_newsletter_EE⁠Our website:  ⁠https://urlgeni.us/podcast_website_⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠Click here to get our vision board template: ⁠https://urlgeni.us/podcast_visionboard_EE⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠FloDesk is what we use to create our beautiful newsletters and emails: ⁠https://partners.flodesk.com/x7detoz05nk1⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  ⁠https://urlgeni.us/podcast_appsumo_EE⁠

Text Kristen your thoughts or feedback about the showYou've had this happen before.A potential client says yes. You send the quote, contract, or invoice…And then things go quiet.Suddenly the questions start creeping in:Did they change their mind?Did they forget?Should I follow up?This moment is incredibly common in service-based businesses — and it's where a lot of deals quietly stall.In this episode, I'm walking through the "follow-up gap" — that space between someone saying “yes” and actually completing the next step — and why it often has less to do with interest and more to do with timing, attention, and how we communicate.If you've ever hesitated to follow up because you didn't want to seem pushy, this episode will shift how you think about it.***Free Workshop: Build a Smarter Document Reminder Strategy in 17hatsDesign well-timed email and text reminders that feel personal — even though they're automated.You'll learn how to:map out reminder timing for quotes, contracts, invoices, and questionnaireschoose between email and text follow-upsrefine your messaging so it sounds like you→ Save your spotIf you've ever wondered whether the systems running your business are actually helping—or quietly making things heavier—this might be a good place to start. I offer backend systems audits for both 17hats and Flodesk that review what's working, what's fragile, and what deserves your attention next. Learn more at kristenlettini.com/audits.

I'm talking about the black coffee rule and the quiet clarity that comes when I stop sweetening things that aren't actually working in my business. I'm sharing what this looks like in real time, from handling misaligned comments to protecting my energy, and why tolerating what's bitter keeps me stuck. This is your reminder, and mine, that I don't have to make everything drinkable. I can set it down, walk away, and move forward with more focus and less noise. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here SEARCH BAR CONFESSIONS: Starts at 12:51 BUSINESS NUGGET: Starts at 13:48 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot EPISODES YOU MIGHT ALSO ENJOY... EPISODE 563 – STOP GUESSING WHAT TO POST EPISODE 554 –  WHAT MOST FUNNELS MISS (AND WHY IT'S COSTING YOU MONEY) EPISODE 514 – BE UNBOTHERED. SHARE IT ANYWAY. EPISODE 454 – TIPS FOR SELLING ON AMAZON KDP EPISODE 414 – THE DARK SIDE OF ENTREPRENEURSHIP & BALANCE EPISODE 364 – PINTEREST TIPS EPISODE 314 – BENEFITS OF CO-WORKING SESSIONS EPISODE 214 – WHY IT'S TIME FOR YOU TO HIRE A BIZ COACH EPISODE 164 – ARE ALL YOUR EGGS IN ONE BASKET? FIND TAYLOR ONLINE... Blog – The House of Sugar Creek Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

I'm sharing how I'm using content mining to stop guessing what to create and start listening to what people are actually asking. I walk through how pulling real questions from comments, DMs, search bars, and even other creators helps me find gaps, spot patterns, and use my audience's own words. This approach removes pressure to be trendy, builds empathy, and turns unfiltered language into relevant content that connects and positions you as the go-to resource. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here SEARCH BAR CONFESSIONS: Starts at 7:15 BUSINESS NUGGET: Starts at 13:06 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot EPISODES YOU MIGHT ALSO ENJOY... EPISODE 562 – YOU DON'T NEED MORE CONTENT – YOU NEED BETTER DATA EPISODE 553 – THE REAL REASON YOUR GOALS AREN'T WORKING – AND WHAT TO DO INSTEAD  EPISODE 513 – WHY INSTAGRAM ALONE ISN'T ENOUGH EPISODE 453 – THE ONE ABOUT BUSINESS STRATEGY EPISODE 413 – THE DARK SIDE OF ENTREPRENEURSHIP & RELATIONSHIPS EPISODE 363 – A PROCESS FOR SETTING UP A FUNNEL EPISODE 313 – TIPS FOR BUILDING YOUR TEAM AS A CREATIVE EPISODE 213 – DEFINING YOUR NICHE EPISODE 163 – WHY NETWORKING MATTERS FIND TAYLOR ONLINE... Blog – The House of Sugar Creek Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative