Podcasts about flodesk

You don't always need more followers, more leads, or more customers to grow your business. Sometimes your next level is sitting right in front of you—in the people already paying attention. It's time to look at how you're serving the audience you already have, what they're repeatedly asking for, what happens after they buy, and where you can create a deeper, more valuable experience without constantly chasing more. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 4:13 SEARCH BAR CONFESSIONS: Starts at 5:05 BUSINESS NUGGET: Starts at 13:50 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society RESOURCE: Priestess Numerology Chart Reading AI Tool EPISODES YOU MIGHT ALSO ENJOY... EPISODE 585 – THE SMARTEST WAY TO USE AI IN YOUR BUSINESS EPISODE 576 – MANAGING ANXIETY EPISODE 536 – UNFILTERED CLARITY: WHAT I'M STILL WRESTLING WITH IN YEAR 10 EPISODE 486 – THIS MIGHT BE CONTROVERSIAL EPISODE 436 – FEELING LIKE A FRAUD? EPISODE 386 – STOP MAKING THESE BUSINESS MISTAKES EPISODE 336 – WHAT'S HOLDING YOU BACK? EPISODE 286 – WHY YOU SHOULD BE USING GOOGLE ANALYTICS EPISODE 186 – BUSINESS BOOKS TO READ IN 2019 FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings reinforce long-standing email advice, others challenge the “best practices” we've all heard for years. In this episode, I'm breaking down the data through an eCommerce lens and digging into: Whether image-heavy emails actually hurt deliverability What segmentation really means for product-based businesses The subject line tactics that may, or may not, matter Which “spam words” are actually worth worrying about What the data says about the best days and times to send Why some list-growth and automation findings are a little misleading The email metrics I think matter more than opens and clicks You'll also hear why some of the tiny email optimizations people obsess over probably matter a lot less than you think, and what I'd prioritize instead if your goal is actually making more sales from email. If you've ever wondered whether you're sending at the wrong time, using too many images, overthinking your subject lines, or following outdated email marketing advice, this episode will give you a much better framework for deciding what's worth testing in your business. _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/392   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

BOOK YOUR FREE 1:1 BRAND CLARITY CALLYOUR NEW BRANDRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Most women business owners do not realise how much they are compensating for a brand that is not doing its job. When your messaging is unclear, your positioning is vague, or your branding does not reflect the true calibre of your work, you end up carrying that weight yourself through more content, more explaining and more convincing.In this episode, we explore the hidden cost of a brand that does not properly communicate your value, and why you may be working significantly harder than you need to. A strategic brand should not simply look good. It should help potential clients understand who you are, recognise the value of your work and begin building trust in your business before you ever enter a sales conversation.This episode is for women business owners who are ready to experience what it feels like when their brand starts supporting their growth rather than becoming another thing they have to manage. We look at what changes when your positioning becomes clearer, your value becomes easier to recognise, and your brand starts doing some of the trust-building work for you.Tune in to hear:The hidden cost of a brand that does not reflect the true value of your work.Why you may be working harder when your brand should be working for you.How unclear messaging and positioning create more work across your marketing and sales.What changes when your brand starts creating trust before the sales conversation.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why an unclear brand can lead to more content, explaining and convincing.How strategic branding can reduce friction throughout the client journey.Why your brand should communicate your value before someone speaks to you.How stronger positioning helps aligned clients understand what makes your business different.What it feels like to have a brand that actively supports your visibility, authority and sales.Themes & Time Stamps:0:00 — Intro: the relief of not carrying your brand alone0:45 — Your brand should feel like an ecosystem, not a personal scrapbook1:53 — Case study: a client determined to beat her competitor2:18 — DIY branding vs. professional branding, side by side3:30 — Why consistency and posting frequency matter4:06 — Is it self-sabotage? Addicted to the struggle4:46 — Missed stockists, misaligned leads, and a plateaued business5:20 — Why new products or sales tactics won't fix a broken brand6:06 — How professional branding saves time and builds confidence6:54 — Consistency: the biggest hurdle for most clients7:23 — The unconscious shame of DIY branding7:43 — Time to leave "scrappy" behind8:24 — Book a free brand clarity call

Description:We knew a 27-week delivery was a possibility, but nothing can truly prepare you for the night it actually happens.In this week's episode, Stetson is sharing the raw, unfiltered truth of what really happened the night the twins were born. From the intensity of an emergency C-section to delivering micro-preemies in an operating room packed with medical teams, this is her full birth story.But the birth was just the beginning, she's also opening up about the heartbreaking reality of leaving the hospital with empty arms, navigating the NICU, and the exhausting daily juggle of caring for Liam, visiting the twins, pumping, and working. It's an emotional new chapter, and we're so grateful for all the love and support you've sent our twins.

AI can make your business faster—but faster doesn't always mean better. You still need to be the one bringing the ideas, opinions, stories, judgment, and perspective to the table. The goal isn't to hand your business over to AI. It's to let AI handle more of the busy work so you have more capacity for the work only you can do. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 8:31 SEARCH BAR CONFESSIONS: Starts at 11:50 BUSINESS NUGGET: Starts at 14:57 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society RESOURCE: Priestess Numerology Chart Reading AI Tool EPISODES YOU MIGHT ALSO ENJOY... EPISODE 584 – WHAT HAPPENS AFTER THEY FOLLOW YOU? EPISODE 575 – BECOMING A VISIBILITY MAGNET EPISODE 535 – QUIET DOESN'T MEAN FORGOTTEN: A BUSINESS PEP TALK FOR THE HARD WEEKS EPISODE 485 – REFINING YOUR PINTEREST STRATEGY EPISODE 435 – MUST TRY SALES STRATEGY EPISODE 385 – SOPs YOU NEED IN YOUR BUSINESS EPISODE 335 – RUNNING YOUR BUSINESS SCARED? EPISODE 285 – MINDSET SHIFTS IN HARD TIMES EPISODE 185 – 2018 YEAR IN REVIEW + PEP TALK FOR 2019 FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

This "Flodesk Studio & Email Copywriting: Email Marketing Strategies (Serious Conversations)" episode delivers a masterclass in email marketing strategy, copywriting best practices, and leveraging AI-powered tools like Flodesk Studio for audience growth and engagement.Favour Obasi-ike, MBA, MS tells listeners to learn critical details such as: Effective subject lines, preview text, and body structureThe impact of timing on open ratesSegmentation, cleaning, and list healthPersonalization and branding through design and font choicesHow to use Flodesk Studio to streamline campaign creation with AISpecial attention is paid to A/B testing, the difference between click and click-through rates, and practical features like polls and analytics for persistent improvement.Who is This For?This episode is for entrepreneurs, marketers, real estate professionals, coaches, consultants, and anyone seeking actionable advice on email marketing, copywriting, AI-powered content creation, and using Flodesk Studio. The content is tailored for those wanting to grow their business, improve engagement, and optimize digital communications.Key Moments & TimestampsIntro & Topic Breakdown — 00:00:03Why Email Marketing Still Matters — 00:02:18Email Copywriting Tips (PS, emojis, numbers, preview text) — 00:04:07Intro to Flodesk Studio & AI Features — 00:07:12Real estate applications & audience segmentation — 00:08:43Email List Cleaning, Segmentation, and Engagement — 00:38:40Choosing the Best Time to Send Emails — 00:51:075 Essential Elements of Email Copy — 01:01:44Email Design, Fonts, and Branding Insights — 01:17:24Testing & Optimization Emphasis — 01:24:13Actionable Takeaways from Guests — 01:22:26FAQs1. Who benefits most from using Flodesk Studio?Anyone who wants a seamless, AI-assisted way to design and send beautiful, brand-consistent emails, especially business owners, marketers, and real estate professionals.2. How do you improve open and click-through rates?Use strong subject lines (with emojis, odd numbers, brackets), compelling preview text, personalization, and clear CTAs. Incorporate A/B testing for continual improvement.3. What is the best time to send email campaigns?It varies. Analyze your own audience data (via tools like Flodesk reporting) to find your optimal window: weekday mornings often outperform, but testing is essential 00:53:19.4. Why is list cleaning important?Regularly removing unengaged contacts preserves deliverability, yields accurate analytics, and improves campaign performance 00:38:40.5. How can you personalize emails effectively?Use segmentation, address recipients by name, and tailor content/offers by user behavior and preferences 01:04:00.6. What are key elements of a high-performing email?Subject line, preview text, concise and well-formatted body, clear call to action, optimized images—each tested before broad send-off 01:01:44.Action Steps for youPromote the episode using engaging snippets and “clips” across LinkedIn, TikTok, and Instagram for wider reach 00:23:00.Share Flodesk Studio link and personal testimonials; encourage audience to experiment with AI-powered email design 00:07:12.Encourage listeners to A/B test subject lines and preview text for their own audiences.Build and nurture a peer community for ongoing discussions on marketing, copywriting, and tech tools 00:58:37.Offer private consulting or group workshops on best practices in email marketing, segmentation, branding, and testing.Continue to spotlight client and listener wins secured through these tactics for future episodes and social proof.Gather feedback/analytics from podcast listeners on their favorite actionable tip, using surveys or Flodesk polls.Remain updated with new Flodesk and Clubhouse features, suggesting product improvements where valuable (as discussed re: heat maps 00:48:19).For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

Grab Kayla's Website Copy Compendium today and use code BETTERPOD to save $200 on personal or commercial.----In this episode, I talk with Kayla Dean, website copywriter, messaging strategist, and owner of The Literary Co. We chat about why messaging and positioning are often the missing link for designers who want high-ticket clients, and how strong copy can reduce pricing pushback, attract better-fit leads, and support what your portfolio already proves.Guest Name: Kayla DeanGuest Website: theliterary.coGuest IG: @theliterary.coGuest Threads: @theliterary.coWebsite Copy Compendium: theliterary.co/wcc - Use code BETTERPOD and save $200 on personal or commercial.Trust Triggers: Get your Free Guide HereLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 25% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

Send a message to InsidetheSquareIf I teach people about Squarespace, why don't I sell my digital products on Squarespace? It's a fair question — especially considering digital products have been at the center of my business for years.I actually did start on Squarespace. In this episode, I walk through why I eventually moved my digital products somewhere else: the customer experience after purchase, the amount of support and follow-up the system created, and the costs that started adding up as my sales volume grew.We'll talk about expired download links, the three-email membership experience, and why something can technically work while still not work well for your business.I also cover where I think Squarespace is a great choice for selling, including physical products, services, limited releases, and simpler digital downloads. And if you're deciding where to sell your own product — or helping a client make that decision — I'll give you the three questions I think you should ask before choosing a platform: What are you selling? What's your volume? And what happens after the sale?Plus, in the show notes you'll find three alternative platforms worth exploring for digital products: Flodesk (my personal favorite), SendOwl, and Payhip.Full show notes, transcript, & resource links: insidethesquare.co/podcast/98Timestamps00:00 Why I don't sell my digital products on Squarespace01:00 The 34-page PDF that started it all02:20 Expiring download links and the support problem03:38 When something technically works but creates a bad customer experience05:21 Follow-up emails and digital product delivery06:20 The Squarespace membership experience08:03 The hidden cost of a system that requires constant effort08:42 When fees started changing the equation09:25 Squarespace can still be a great selling platform09:47 New Squarespace tools for limited releases10:53 When Squarespace might still be the right choice11:14 Three questions to ask before choosing a selling platform11:28 Question 1: What are you selling?11:48 Question 2: What's your sales volume?13:05 Question 3: What happens after the sale?13:49 Retiring the digital product that started it allSupport the showThe term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.  For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Join the free aligned business bookclubTHE 8 WEEK BRAND SYSTEMRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Your business education does not always need to come from another course, mastermind or strategy session. Sometimes, the thing that changes how you lead, create, sell and make decisions is the right book at the right time. In this episode, we explore why reading can become one of the most valuable tools for women business owners who want to think more deeply and build more considered businesses.Clara shares the books that have shaped her business this year, the ideas that have influenced the way she approaches growth, and the lessons that have changed how she leads and makes decisions. This is not about consuming more information for the sake of it. It is about choosing resources that expand your thinking, challenge your assumptions and help you see your business from a new perspective.This episode is also an invitation to join the free Aligned Business Book Club, a community of more than 200 women business owners committed to learning, growing and thinking beyond surface-level business advice. If you want to strengthen your business mindset, develop sharper decision-making skills and connect with women who value thoughtful, sustainable growth, this conversation is for you.Tune in to hear:The books that have shaped Clara's business this year.Why reading can make you a stronger and more strategic business owner.How the right book can influence the way you lead, sell and make decisions.How to join a free community of more than 200 women business owners.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why your business education does not need to rely on courses and masterminds.How reading helps you develop stronger judgement and deeper business insight.Why thoughtful learning can support more intentional and sustainable growth.How books can challenge old patterns and expand the way you approach business.What to expect when you join the free Aligned Business Book Club.Themes & Time Stamps:0:00 – Intro: Why you need a personal business owner curriculum1:10 – What the free business book club is4:21 – This year's book club picks4:38 – Say What They Can't Unhear – communication & change7:02 – The 80/20 Principle – doing less, better10:05 – Negotiate, Influence and Persuade12:34 – Success Curious – redefining what success means13:53 – How to join the book club14:25 – Outro & call to action

You worked hard to get their attention—but what happens after they hit follow? If social media is the only place you can reach your audience, the platform still controls the relationship. It's time to create a clear next step that moves people from casual followers into a deeper connection you can actually nurture—without adding five more platforms to your plate. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 17:09 SEARCH BAR CONFESSIONS: Starts at 19:34 BUSINESS NUGGET: Starts at 20:33 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society RESOURCE: Priestess Numerology Chart Reading AI Tool EPISODES YOU MIGHT ALSO ENJOY... EPISODE 583 – DID YOUR OFFER FAIL…OR DID YOU STOP SELLING IT? EPISODE 574 – 10 MISTAKES YOU MIGHT BE MAKING EPISODE 534 – STAY CURIOUS LIKE POST MALONE EPISODE 484 – WORKING LESS & LIVING MORE LIFE EPISODE 434 – UPLEVELING YOUR MARKETING GAME EPISODE 384 – STORIES TO INFUSE INTO YOUR BRAND EPISODE 334 – HOW TO CREATE A BRAND THROUGH YOUR OWN STORY EPISODE 284 – CANCEL CULTURE & ENTITLEMENT EPISODE 184 – WHY FEELING STUCK MIGHT SOMETIMES BE A GOOD THING FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

In this first episode of season 14, I talk with Steven Wakabayashi, creative director and founder of Stranger Creative, about building a strong company culture in a fully remote, globally distributed agency, what it really takes to grow from freelance-style work into a sustainable team, and having the right mindset as a business owner. We also chat about how we work with talented freelancers across different areas of design expertise, and how that produces top tier work for our clients.Guest Name: Steven WakabayashiGuest Websites: strangercreative.com / stevenwakabayashi.com/speakingGuest Linkedin: inkedin.com/stevenwakabayashiGuest Substack: strangercreative.substack.comGuest Podcast: Yellow GlitterLinks Mentioned:Just WorksQTBIPOC Design (nonprofit organization)Links:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

BOOK YOUR FREE 1:1 BRAND CLARITY CALLTHE 8 WEEK BRAND SYSTEMRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Confidence in business does not always come from doing more inner work. Sometimes, it comes from finally seeing your business reflected at the level you always knew it could operate. In this episode, we explore how professional branding can change the way you see your own business, strengthen the way you show up, and help you move from hesitation into clearer, more confident action.Using a recent client testimonial from Embrace Co as an example, this conversation looks at what happens when your brand finally matches the calibre of your work and the future you are building. When your branding feels outdated, unclear or disconnected from your vision, it can create hesitation around visibility, selling and growth. That hesitation is not always a confidence problem. Sometimes, it is a positioning problem.This episode is for women business owners who know they are capable of more but still feel as though they are waiting for the right moment to fully step forward. You will learn how professional branding can help you see your next level more clearly, communicate your value with greater confidence, and build a business that feels aligned with the standard you already hold internally.Tune in to hear:Why your brand shapes how confidently you show up.How professional branding helps you see your next level more clearly.The difference between feeling unready and being poorly positioned.Why aligned branding can make selling, visibility and growth feel more natural.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:How your brand influences the way you perceive your own business.Why outdated branding can create hesitation around selling and visibility.How professional branding helps close the gap between your current presence and your future vision.Why confidence can increase when your external brand reflects your internal standards.How stronger positioning can help you show up with more clarity, authority and self-trust.Themes & Time Stamps:0:00 — Intro: Why I'm sharing a branding testimony0:46 — How branding boosts your confidence1:27 — The client's story: reaching out to Cassidy3:35 — Cassidy's full branding testimony5:50 — Why Cassidy's brand needed to catch up to her expertise7:07 — Book your free brand clarity call

What do you do when life suddenly looks nothing like you planned?This week, Margaret shares an update on the further pregnancy complications Stetson is facing while hospitalized with twins, how she's balancing work through it all, and how Margaret has stepped in to fill the childcare gap and care for Liam. Plus, Margaret shares her plans to rebook her canceled Italy trip for next year.It's an honest conversation about motherhood, changing plans, keeping everything moving, and accepting that sometimes you just have to take life one day at a time.Show Notes:Email your questions to us ⁠⁠HERE⁠⁠!hello@everythingenvy.com Our Vlog on YouTube:⁠⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠⁠https://urlgeni.us/amzn/podcast_storefront_EE Instagram: https://urlgeni.us/instagram/podcast_IG TikTok:  ⁠⁠https://urlgeni.us/tiktok/podcast_tiktok_EE Pinterest:  ⁠⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠⁠Sign up for our newsletter:  ⁠⁠https://urlgeni.us/podcast_newsletter_EE⁠⁠Our website:  ⁠⁠https://urlgeni.us/podcast_website_⁠⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠⁠FloDesk is what we use to create our beautiful newsletters and emails:⁠⁠https://partners.flodesk.com/x7detoz05nk1⁠⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! ⁠⁠https://urlgeni.us/podcast_appsumo_EE⁠

You might not need a new offer—you might need to sell the one you already have. Before you decide something "didn't work," look at how often you've actually talked about it, whether people understand why it matters, and if you've given it enough time to work. Creating something new can feel productive, but the revenue-producing work might be repeating the invitation you're tempted to abandon. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 3:20 SEARCH BAR CONFESSIONS: Starts at 3:53 BUSINESS NUGGET: Starts at 7:14 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society EPISODES YOU MIGHT ALSO ENJOY... EPISODE 582 – YOUR AUDIENCE IS WATCHING – NOW WHAT? EPISODE 573 – UGC WITHOUT THE WEIRD EPISODE 533 – OVERWHELMED & STARING AT THE WEEDS (A BUSINESS PARALLEL) EPISODE 483 – 6 LESSONS I'VE LEARNED GROWING A 6-FIGURE BUSINESS  EPISODE 433 – WHAT HAPPENS WHEN IT'S TIME TO MOVE ON? EPISODE 383 – WEAVING YOUR STORY INTO YOUR BRAND EPISODE 333 – STOP WASTING TIME EPISODE 283 – TRYING TO FIX TOO MANY THINGS EPISODE 183 – MARKETING PERSONALITIES WITH BRIT KOLO FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

Guess what percentage of a recent course launch came straight from a waitlist? 78 percent. In this episode, I'm sitting down with email strategist Allison Hardy to spill the tea on exactly how she built that number, and why your email list might be sitting on more Black Friday potential than you realize.Allison is an email strategist who helps business owners write highly strategic email funnels that actually sell, whether that's a course, a membership, a VIP day, or a coaching program. She's a returning guest speaker for our 2026 Black Friday Summit, and in this conversation she breaks down her exact waitlist strategy, the biggest misconception people have about Black Friday prep, and how service providers (not just digital product sellers) can use this same approach to fill their slowest months.What you'll hear in this episodeThe biggest misconception about Black Friday email marketing (and why waiting until November is costing you sales)The real difference between an email list that just sits there and one that's actually primed to buyThe three things that made Allison's waitlist convert at 78 percentAnd SO MUCH MORE! Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/black-friday-email-marketing-strategy-that-converts/▸ Get your free ticket to the Black Friday Virtual Summit: https://blackfridaysummit.com/Connect with Allison Hardy

SUBSCRIBE TO THE BRAND STANDARD ON SUBSTACKBOOK YOUR 1:1 ALIGNMENT CALLFINAL SPACES FOR 1:1 COACHINGRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Most women business owners are not stuck because they need more information. They are stuck because the decision they already know they need to make feels uncomfortable. In this episode, we explore how confusion can become a form of procrastination, and why overthinking often keeps you in business limbo long after the answer has become clear.This episode is a reading of Clara's Substack article on clarity, avoidance and the mental loops that stop women business owners from moving forward. We unpack the difference between genuinely needing more information and using research, reflection or indecision to delay an action that feels emotionally difficult.If you have been circling the same business decision, waiting for certainty or hoping the answer will feel easier, this conversation will help you see what may really be happening. Clarity is often not something you find before you act. It is something you create by making the decision, taking the next step and allowing the path to become clearer through movement.Tune in to hear:Why confusion can become a form of procrastination.The business decisions you may already know you need to make.How overthinking keeps you stuck in business limbo.Why clarity often comes through action rather than more information.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:How to recognise when confusion is masking avoidance.Why uncomfortable decisions can feel harder than they actually are.The difference between needing clarity and resisting action.How mental loops keep women business owners from moving forward.Why making a decision can create the momentum and clarity you have been waiting for.Themes & Time Stamps:0:00 — Intro & about The Brand Standard on Substack0:35 — What's inside the Substack (astrology for marketing, human design content, business systems)1:25 — Deep dives vs. newsletter, and the "livable philosophy" angle2:30 — Introducing today's essay2:37 — Essay begins: "You're not confused; you're avoiding the decision"4:12 — Clarity isn't found through thinking, it's created through action4:32 — Why decisive women move differently5:52 — Clarity as something you create through your decisions6:03 — Closing thoughts & call to action

In this episode, we share why Stetson will remain hospitalized until the twins are born, the pregnancy complications that led us here, and how she's intentionally choosing to stay positive through this unexpected season. We also open up about the emotional side of it all, from canceling both of our Italy trips and missing traditions like the state fair to being away from Liam and learning to embrace a reality we never imagined. Thank you for being here with us. Your support means more than we can put into words. ❤️Show Notes:Email your questions to us ⁠⁠HERE⁠⁠!hello@everythingenvy.com Our Vlog on YouTube:⁠⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠⁠https://urlgeni.us/amzn/podcast_storefront_EE Instagram: https://urlgeni.us/instagram/podcast_IG TikTok:  ⁠⁠https://urlgeni.us/tiktok/podcast_tiktok_EE Pinterest:  ⁠⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠⁠Sign up for our newsletter:  ⁠⁠https://urlgeni.us/podcast_newsletter_EE⁠⁠Our website:  ⁠⁠https://urlgeni.us/podcast_website_⁠⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠⁠Click here to get our vision board template: ⁠⁠https://urlgeni.us/podcast_visionboard_EE⁠⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠⁠FloDesk is what we use to create our beautiful newsletters and emails:⁠⁠https://partners.flodesk.com/x7detoz05nk1⁠⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! ⁠⁠https://urlgeni.us/podcast_appsumo_EE⁠

Some couples see your pricing and get sticker shock. WE believe there is a lack of education among some couples on what it costs to hire a professional photographer for a day of non-negotiables, high-stakes, higher emotions and one-time moments. If you are feeling the pinch from couples questioning your pricing this episode is for you.  

You may not need more followers, more content, or another offer—you may need a clearer path. When people discover your business, can they immediately understand what you do, why it matters, and what to do next? Before chasing more attention, it's time to find the confusion, simplify the journey, and make it easier for the audience you already have to become customers. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 7:38 SEARCH BAR CONFESSIONS: Starts at 10:06 BUSINESS NUGGET: Starts at 11:06 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society EPISODES YOU MIGHT ALSO ENJOY... EPISODE 581 – WE'RE ADDICTED TO "WHAT'S NEXT?" EPISODE 572 – ARE YOU GETTING TOO BIG FOR YOUR BRITCHES? EPISODE 532 – GRIEF DOESN'T CLOCK OUT – HOLDING SPACE WHILE RUNNING A BUSINESS EPISODE 482 – 10 SECRETS TO CONTENT PLANNING EPISODE 432 – QUALITIES OF A SUCCESSFUL ENTREPRENEUR EPISODE 382 – MARKETING HABITS YOU NEED EPISODE 332 – HOW TO VALIDATE YOUR OFFERINGS BEFORE SELLING THEM EPISODE 282 – THE 18 MONTH RULE EPISODE 182 – INVESTING IN YOUR BIZ & YOURSELF FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

Text a question to Victoria!Have you been told you need to “build trust” with your audience, but you're left wondering what that practically means? Want a peek behind the curtain of BrandWell's hiring process and what it's like to work with us—both as a team member, and as a client? Ariana Ramstad is the founder of My Media House, an upscale marketing and PR agency in Virginia Beach. She builds household names and gets your brand noticed, remembered, and booked. She also runs the socials and email marketing efforts for BrandWell!In this episode, Victoria and Ariana have a candid conversation about her experience working with BrandWell as a member of the team and as a website design client. They talk about both sides of the hiring process and cover the importance of building trust on social media—and what that looks like in practice.If you're feeling stuck with your social media strategy, or you're just a little nosey about what it's like to work with BrandWell, this episode gives you a full behind-the-scenes look. Whether you're out on a solo walk or tackling the pile of dishes in the sink, this episode will leave you with some fresh ways to build trust with your audience, insight into whether or not to build in public, and motivation to make social media a priority.Links Mentioned in Today's Episode:Watch The Video on YouTubeConnect With Ariana on InstagramFollow My Media House on InstagramVisit My Media House's NEW WebsiteWork With BrandWell For show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

BOOK YOUR FREE 1:1 BRAND CLARITY CALLTHE 8 WEEK BRAND SYSTEMRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Getting attention is not the same as building demand. Your content might be reaching people, attracting views and bringing new visitors into your world, but that does not automatically mean your brand is creating trust, enquiries or sales. In this episode, we walk through a free brand assessment designed to help you understand whether your brand is supporting your growth or quietly creating friction.We explore the difference between visibility and genuine demand, including the signs your brand may be attracting the wrong people or failing to communicate the true value of your work. When your positioning, visuals and messaging are not working together, potential clients can feel uncertain about whether your offer is right for them, even when they are interested in what you do.This episode is for women business owners who are getting attention but not enough aligned enquiries, conversions or ready-to-buy clients. You will learn how to assess whether your brand is helping people trust, value and buy from you, and where changes may be needed to strengthen authority, recognition and sales.Tune in to hear:Why attention is not the same as demand.The signs your brand is attracting the wrong people.How to recognise when your brand is creating sales friction.What potential clients need to see and understand before they feel ready to enquire.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why visibility alone does not guarantee enquiries or conversions.How unclear positioning can attract attention from people who are not ready or aligned.The subtle brand issues that make potential clients hesitate before buying.How to assess whether your branding communicates the calibre and value of your work.Why trust, clarity and perceived authority are essential for creating stronger demand.Themes & Time Stamps:0:00 – Intro: free brand assessment tool0:30 – Why branding matters more than people think1:16 – Teaser: a client rebrand case study1:35 – The brand assessment questions begin2:22 – Q1: Followers/engagement but no sales2:54 – Q2: Engagement but no inquiries3:15 – Q3: Website visits but low conversions4:10 – How to calculate your expected conversion rate4:30 – Q4: Interest but unclear on what you do4:57 – Q5: Leads say they can't afford it5:17 – Q6: Attracting misaligned leads5:56 – Q7: Compliments but no conversions6:15 – Q8: Overexplaining your value/sales6:36 – Q9: Brand doesn't reflect your caliber (case study details)8:14 – Q10: Attracting your old audience, not your current one9:10 – Scoring your answers + free brand clarity call offer9:29 – Closing: rebrand spots for 2026, payment plans, outro

This week has looked nothing like we imagined. Today, we're sharing a pregnancy update that we never expected to make, along with why our Italy trips were cancelled, and what life looks like now. Margaret also talks about settling into her new home and shares her best moving tips from her years as a relocation specialist. Show Notes:Email your questions to us ⁠⁠HERE⁠⁠!hello@everythingenvy.com Our kitchen organization items: https://urlgeni.us/amzn/DyJgU Our Vlog on YouTube:⁠⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠⁠https://urlgeni.us/amzn/podcast_storefront_EE Instagram: https://urlgeni.us/instagram/podcast_IG TikTok:  ⁠⁠https://urlgeni.us/tiktok/podcast_tiktok_EE Pinterest:  ⁠⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠⁠Sign up for our newsletter:  ⁠⁠https://urlgeni.us/podcast_newsletter_EE⁠⁠Our website:  ⁠⁠https://urlgeni.us/podcast_website_⁠⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠⁠Click here to get our vision board template: ⁠⁠https://urlgeni.us/podcast_visionboard_EE⁠⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠⁠FloDesk is what we use to create our beautiful newsletters and emails:⁠⁠https://partners.flodesk.com/x7detoz05nk1⁠⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! ⁠⁠https://urlgeni.us/podcast_appsumo_EE⁠

You don't always need a new offer, platform, strategy, or direction—you may need to pay closer attention to what's already working. Before you start over, look at the evidence your business is giving you. What's creating attention, building trust, and generating revenue? The strongest opportunity may be the thing you've grown bored with before your audience has fully discovered it. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 6:59 SEARCH BAR CONFESSIONS: Starts at 9:22 BUSINESS NUGGET: Starts at 11:25 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society EPISODES YOU MIGHT ALSO ENJOY... EPISODE 580 – WHAT SHOULD WE ACTUALLY BE DOING NEXT IN OUR BUSINESSES? EPISODE 571 – BEFORE YOU BURN IT DOWN… EPISODE 531 – CLARITY ISN'T A FINISH LINE – IT'S A COMPASS EPISODE 481 – WHY YOU NEED TO REDEFINE SUCCESS EPISODE 431 – CREATING COMMUNITY AROUND YOUR BUSINESS EPISODE 381 – ELEMENTS OF A STRONG BRAND EPISODE 331 – WARNING: YOU'RE NOT EXERCISING YOUR JOY MUSCLE ENOUGH EPISODE 281 – WHEN IT'S OKAY TO LET GO EPISODE 181 – HOW TO HANDLE SUCCESS GUILT FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

Text a question to Victoria!Does the thought of having kids while growing your business feel intimidating? Or perhaps you are a mom and business owner who struggles with comparison because everyone else seems to “have it all together”. Either way, you'll feel seen, heard, and encouraged during this solo episode where Victoria opens up an honest conversation about motherhood, entrepreneurship, and what her life actually looks like behind the scenes.Victoria answers some burning questions her community asked on Instagram about her daily routine, prioritizing health, building a flexible business, and more. This episode is a coffee chat, heart-to-heart and a reminder that we're all just doing our best. Whether you're catching up on laundry or out for a morning jog, this episode will remind you to embrace the season you're in and remember that no one is perfect.Links Mentioned in Today's Episode:Work With BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

BOOK YOUR 1:1 ALIGNMENT CALLFINAL SPACES FOR 1:1 COACHINGRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠Most women business owners know what they should be doing. The problem is not knowledge. It is consistency. In this episode, we unpack the gap between the standards you say you hold and the actions you are actually taking, and why that disconnect can keep your business feeling unstable, frustrating and harder than it needs to be.This conversation explores why knowing what to do does not automatically create results. We look at the habits, decisions and patterns that shape business consistency, and why sustainable growth comes from alignment between your intentions and your execution. When your actions do not match the level of business you say you want, inconsistency becomes inevitable, no matter how much knowledge or ambition you have.If your business feels like it moves in bursts rather than building steady momentum, this episode will help you understand what is really going on. We explore how to close the gap between your standards and your execution so your business can feel more stable, more intentional and more supportive of the results you want to create.Tune in to hear:Why knowing what to do does not automatically create results.The habits and decisions that create business consistency.How to close the gap between your intentions and your execution.Why alignment between standards and action is essential for sustainable growth.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why business inconsistency is often a reflection of execution rather than lack of knowledge.How habits and everyday decisions shape the results you create over time.What creates the gap between your intentions and your actual follow-through.Why sustainable business growth depends on aligned action, not just high standards.How to build more consistency in a way that feels supportive rather than forceful.Themes & Time Stamps:0:03 – Introduction: Why things are still inconsistent in your business0:29 – What we're covering: consistency, aligned action & alignment2:18 – Point 1: Stop making consistency such a drama5:04 – Point 2: Knowing vs. doing — and performative progress6:54 – Ways you're sabotaging your consistency (breakdown)7:46 – Changing your niche, never committing & backtracking after expansion10:58 – Habits & locked-in decisions for sustainable business growth11:58 – Decision fatigue and why it's draining your willpower14:31 – Point 3: Know your values to take aligned, consistent action16:45 – Wrap-up & resources (Radical Self-Honoring book + free workbook)

In this episode, we're taking you behind the scenes of the single biggest season of change in our business.We flew in our leadership team to evaluate every aspect of our organization, restructure our daily workflows, optimize our studio spaces, and roll out massive company policy upgrades based on direct employee feedback. If you want to know what it actually takes to scale a company while building a healthy team culture, this episode is for you.But it wasn't all corporate strategy! I'm also sharing my relaxing baby shower retreat at a beautiful estate and everything that went into creating such a meaningful day.Show Notes:Email your questions to us ⁠⁠HERE⁠⁠!hello@everythingenvy.com Stetson's shirt: https://urlgeni.us/amzn/NE6oPd Stetson's shorts: https://urlgeni.us/amzn/cSR5G Stetson's necklace: https://urlgeni.us/amzn/Fy_J9B Stetson's sandals: https://urlgeni.us/amzn/BLMT7E Margaret's 2-piece set: https://urlgeni.us/amzn/Ht3INi Margaret's bracelet: https://urlgeni.us/amzn/06xY7M Margaret's earrings: https://urlgeni.us/amzn/6U0cW_ Our Vlog on YouTube:⁠⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠⁠https://urlgeni.us/amzn/podcast_storefront_EE Instagram: https://urlgeni.us/instagram/podcast_IG TikTok:  ⁠⁠https://urlgeni.us/tiktok/podcast_tiktok_EE Pinterest:  ⁠⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠⁠Sign up for our newsletter:  ⁠⁠https://urlgeni.us/podcast_newsletter_EE⁠⁠Our website:  ⁠⁠https://urlgeni.us/podcast_website_⁠⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠⁠Click here to get our vision board template: ⁠⁠https://urlgeni.us/podcast_visionboard_EE⁠⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠⁠FloDesk is what we use to create our beautiful newsletters and emails:⁠⁠https://partners.flodesk.com/x7detoz05nk1⁠⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! ⁠⁠https://urlgeni.us/podcast_appsumo_EE⁠

When a guest has a severe allergic reaction from a bee string, photographer John Ruddock of @highorbitmedia made a snap decision as to how much of the moment to capture. What do you do when unexpected things happen during weddings. Put the camera down and give it space, or document everything?   

Informational keywords plays a critical question-based role for attracting top-of-funnel website visitors, building audience trust, and establishing topical authority. Favour Obasi-ike, MBA, MS explored structuring keywords using the "5Ws and 1H" question format (00:04:10), maximizing keyword density and URL relevance (00:33:44), and the value of consistently publishing content that addresses common search queries (00:38:53).Several points were raised, including leveraging free and premium SEO tools (e.g., Siteliner, Semrush, Ubersuggest, Ahrefs, WooRank) for keyword research, and the importance of regularly auditing websites for technical and content improvements (00:40:39).Actionable insights included tips on creating compelling meta titles (such as using brackets and odd-numbered lists), the psychology behind pricing schemes, and the necessity of protecting intellectual property.Who is this For?The conversation focused on entrepreneurs, business owners, digital marketers, and anyone interested in leveraging SEO, keywords, and website strategies to grow their online presence and business effectiveness.A key theme that emerged was practical guidance for individuals at various stages—from startup founders to established business operators—seeking to understand how to make their websites and content more discoverable and valuable (00:03:05, 01:00:12).Key Moments & TimestampsIntroduction to Keyword Types and Search Intent 00:00:18Understanding informational, navigational, commercial, and transactional keywords 00:03:19Why Informational Keywords Matter00:01:42 The "5Ws and 1H": who, what, when, where, why, how 00:04:14Website Professionalism & Trust Signals00:18:39 on why owning your domain matters 00:22:15Technical SEO Tools & Tricks00:25:22 The benefits of platforms like Flodesk, Constant Contact, and Mega VPN 00:27:00Advanced Search & Keyword Research Guidance 00:53:01Introduction to google.com/advanced_search, Siteliner, MeetGlimpse, WooRankKeyword Structure, Titles, and User Behavior 00:44:43How brackets, odd numbers, and phrasing influence click-through 01:30:13Mindset, Testing, and Value of Time 01:14:43 on valuing time over money 01:35:20 on how time is the true business assetFAQsWhat is an informational keyword?A keyword phrase used by searchers to seek knowledge rather than to make a purchase—often beginning with who, what, when, where, why, or how (00:04:10).Why does keyword density matter?It helps determine the relevance of a page for a specific keyword; correct density improves discoverability (00:08:10).Should my business have a website or just a landing page?The discussion explored that it depends on industry, audience trust, and long-term growth plans—sites confer more credibility (00:18:13).How do I choose the right keywords for my website?Use research tools like Siteliner, MeetGlimpse, Ubersuggest, and analyze the most frequently asked questions related to your field (00:42:45).What's the advantage of proprietary domains over free website builders?Ownership increases trust, eligibility for search engine indexing, and professional branding (00:22:15).Action StepsAudit your website's keyword density and update for informational queries (00:08:15).Research the most common question-based keywords in your industry using free and paid tools (00:54:05).Ensure your URL structure and meta titles closely match the user's search intent (00:33:44).Secure your brand by claiming your domain, setting up professional email, and registering relevant trademarks (00:20:13).Regularly test content titles with brackets or odd numbers for improved engagement (00:45:45, 01:30:13).Allocate more effort to saving and valuing your time over incremental cost-savings (01:15:07).For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

You don't need another idea, offer, platform, or tool—you need to make better use of what you've already built. This conversation will help you identify what's working, tighten the path between attention and revenue, sell what you already created, and decide what deserves your full attention long enough to actually compound. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 2:20 SEARCH BAR CONFESSIONS: Starts at 7:16 BUSINESS NUGGET: Starts at 9:00 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society EPISODES YOU MIGHT ALSO ENJOY... EPISODE 579 – WHEN VISIBILITY FEELS LONELY EPISODE 570 – THE ECOSYSTEM OF AN EMPIRE EPISODE 530 – DON'T BE VANILLA: MAKING YOUR FIRST IMPRESSION COUNT EPISODE 480 – HOW TO PRICE FOR PROFIT EPISODE 430 – FOLLOW YOUR PATH EPISODE 380 – WHY YOU NEED A BRAND STRATEGY EPISODE 330 – THE GREAT INSTAGRAM & FACEBOOK SHUTDOWN OF 2021 EPISODE 280 – UNCONVENTIONAL TIPS FOR BUSINESS SUCCESS EPISODE 180 – HOW TO MARKET YOUR BUSINESS OR BLOG (PART 2) FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

You know the drill: two hours into fighting with an email template, the fonts still don't match your brand, and you're one broken column away from just hitting send on something that looks... fine. What if that email actually took ten minutes and looked like you hired a designer? Jan just spent real time inside Flodesk's brand-new AI design tool, Flodesk Studio, and she's back with the unfiltered rundown — what it nails, where it's still buggy, and whether it deserves a spot in your owned-media toolkit.What You'll LearnWhy a generic-looking email is a missed branding opportunity, not just a minor annoyanceHow Flodesk Studio builds emails around your actual colors, fonts, and voice instead of generating something off a promptThe one prompt trick that makes the AI copywriter sound like you, not like AIWhere the beta still has bugs (and what to check before you move your whole workflow over)Whether you need a full Flodesk account to use it — and how to export it elsewhere if you don'tEpisode Highlights[00:04] Why the email you've been wrestling with for two hours could take ten minutes instead [01:23] The owned-media reminder: your email list is the most personal real estate you have — you're landing in someone's inbox next to messages from actual people [02:50] What Flodesk Studio actually is, and why it matters that it's currently free, beta access [03:49] The key difference from other AI tools: every layout starts with work from real human designers, not a prompt-generated template [05:29] You don't need a Flodesk email account to use Studio — design it there, export the HTML, and drop it into Mailchimp, Kit, Beehiiv, or wherever your list already lives [06:46] Walkthrough of setup: brand colors, font mapping, and how it guides you even if your branding isn't dialed in yet [08:12] The favorite tip of the episode: ask your AI platform of choice for a short brand voice summary first, then feed that straight into Studio [10:55] Why the AI copywriter's first draft didn't need the usual heavy rework AI drafts normally require [12:44] Sending the finished email — straight through Flodesk, or downloaded as HTML for another platform [13:39] The honest bugs: a font that shifted on delivery, no click-based tagging inside Studio yet, and having to hop back into Studio for edits after import [16:46] The bottom line: a time-saver that elevates rather than replaces the human, brand-first design workKey Takeaway"A tool that makes every email look like Chef's Kiss — made, not generated — in a fraction of the time. It's good stewardship for a business owner."Resources MentionedFlodesk Studio (beta, free): studio.flodesk.comJan's full written walkthrough with screenshots: available on the blog at https://jantouchberry.com/flodesk-studio-review-my-honest-first-look-at-the-betaBook a brand and website consult with Jan: jantouchberry.comGet 2 free weeks of Flodesk - https://partners.flodesk.com/757l1wvhqq8sCall to ActionStudio can only carry a brand that's actually been defined — colors, fonts, voice, all of it. If your brand still feels like a midnight Canva situation, that's exactly where Jan comes in. Head to jantouchberry.com to book a time to talk through your next best brand and website step, then go grab your free Flodesk Studio beta and start playing.CONNECT WITH JAN:Here are all the best places and FREE stuff

BOOK YOUR 1:1 ALIGNMENT CALLFINAL SPACES FOR 1:1 COACHINGRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠In Part 2, we unpack the hidden business mistakes that can quietly cost women business owners thousands when growth is happening without the right strategic oversight. From staying a sole practitioner for too long, to overspending on contractors, to making decisions without fully understanding the financial implications, this episode looks at the risks that often sit beneath the surface of business growth.We explore why business structure matters more than many women business owners realise, especially when revenue is increasing and responsibilities are expanding. What feels like keeping things simple can sometimes create unnecessary tax pressure, financial inefficiency or long-term complications. We also look at the costly mistakes that happen when support is brought in too soon, too vaguely, or without knowing what good support should actually look like.Tune in to hear:The risks of staying a sole practitioner for too long.Why overspending on contractors can quietly drain your business.How to avoid getting ripped off by support you do not actually need.Why strategic oversight matters when making financial and operational decisions.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why staying a sole practitioner for too long can create financial and tax-related problems.How to recognise when contractor support is unnecessary, premature or overpriced.What can go wrong when business decisions are made without strategic oversight.Why understanding what to look for in contractors can protect your time and money.How stronger business structures and sharper decision-making support long-term profitability.Themes & Time Stamps:0:00 – Introduction: mistakes business owners make without a consultant0:36 – Why this series: consulting is more than social media & marketing2:25 – Mistake #1: Staying a sole trader too long instead of incorporating4:06 – The accountant who failed to act — and the $100K tax debt5:21 – How she paid off nearly six figures in 14 months6:51 – Lesson: don't stay loyal to contractors who aren't delivering8:13 – Sole trader vs. company structure: talk to your accountant8:50 – Budgeting advice: running on 70% toward debt & investing9:35 – Mistake #2: Spending money on contractors you don't need10:24 – When to hire a VA (and when NOT to)11:00 – Getting ripped off by contractors — and how to spot it11:44 – Mistake #3: Doing things that are illegal or against regulation12:44 – Why the "boring" structural stuff matters most13:20 – Wrap-up: leave a review & request more episodes

In this episode, we're recapping Stetson's dream babymoon in Cabo before the twins arrive, from staying at a beautiful all-inclusive resort and enjoying incredible Michelin-star food to the disastrous ending that we didn't see coming. Plus, Margaret shares an update on moving into her new house and getting settled into an exciting new chapter.Show Notes:Email your questions to us ⁠⁠HERE⁠⁠!hello@everythingenvy.com Stetson's outfit (similar): https://urlgeni.us/amzn/F3QKoq Stetson's bracelet: https://urlgeni.us/amzn/or769z Margaret's earrings: https://urlgeni.us/amzn/WLwwAA Our Vlog on YouTube:⁠⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠⁠https://urlgeni.us/amzn/podcast_storefront_EE Instagram: https://urlgeni.us/instagram/podcast_IG TikTok:  ⁠⁠https://urlgeni.us/tiktok/podcast_tiktok_EE Pinterest:  ⁠⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠⁠Sign up for our newsletter:  ⁠⁠https://urlgeni.us/podcast_newsletter_EE⁠⁠Our website:  ⁠⁠https://urlgeni.us/podcast_website_⁠⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠⁠Click here to get our vision board template: ⁠⁠https://urlgeni.us/podcast_visionboard_EE⁠⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠⁠FloDesk is what we use to create our beautiful newsletters and emails:⁠⁠https://partners.flodesk.com/x7detoz05nk1⁠⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! ⁠⁠https://urlgeni.us/podcast_appsumo_EE⁠

Big News! Lindsay Coulter is knocked up! Her & Taylor Jackson are expecting their kid at to arrive at the end of wedding season. This was planned, this was considered, this episode will help you understand the planning that went into creating a new life while also considering the commitments of Lindsay's couples and clients.  

There are a lot of photography business tools out there, and it can feel impossible to know which ones are actually worth your money. In this episode, I'm sharing the four platforms I've trusted for years to run my photography business—from managing clients and delivering galleries to building my website and growing my email list.If you've ever wondered what software I actually use behind the scenes (and what I'd recommend if you're just getting started), this episode is for you.Inside this episode, we'll cover: Why I don't believe in "all-in-one" platforms  The CRM I use to automate my client experience  My favorite gallery delivery platform (and where I'd start if you're on a budget)  Why I still use the same website platform after all these years  The email marketing software that's helped me grow my business  When it's actually time to invest in each platform  How to prioritize your business investments without feeling overwhelmedResources Mentioned Iris Works: https://brookejefferson.com/iris Pixieset: https://brookejefferson.com/pixieset Showit: https://brookejefferson.com/showit Flodesk: https://brookejefferson.com/flodesk Implementing Iris Works Mini Course: https://brookejefferson.com/minicourse_________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you'll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That's exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let's build momentum together.

You ever feel like you're doing the work, showing up, proving yourself over and over again… and still waiting for the room to catch up? This one is for the season where life feels heavy, visibility feels lonely, and you're questioning if you're supposed to keep going. Big sister truth: you don't need their belief to activate yours. You need to find the people who can actually see you. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 4:21 SEARCH BAR CONFESSIONS: Starts at 4:39 BUSINESS NUGGET: Starts at 9:58 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society EPISODES YOU MIGHT ALSO ENJOY... EPISODE 578 – THE AI MISTAKE COSTING YOU TIME EPISODE 569 – CLOSED MOUTHS DON'T GET FED EPISODE 529 – REWORKING MY INSTAGRAM BIO (& WHY IT MATTERS) EPISODE 479 – 10 THINGS I'VE NEVER TOLD YOU EPISODE 429 – LIVING IN A TECH WORLD…WHAT'S REAL? EPISODE 379 – WHY YOU NEED A MARKETING STRATEGY EPISODE 329 – HOW TO PUT YOUR BIZ ON AUTO PILOT EPISODE 279 – UNCONVENTIONAL IS THE NEW CONVENTIONAL EPISODE 179 – HOW TO MARKET YOUR BUSINESS OR BLOG (PART 1) FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

Text a question to Victoria!If you've ever been curious about lip filler and the world of medical aesthetics, then this episode is for you! Lisa Campbell is a nurse practitioner and the Founder of Unveil Aesthetics, an aesthetics and wellness practice based out of Wilmington, Delaware. She specializes in cosmetic injectables, Botox filler, bio stimulators, and more.In this episode, Victoria and Lisa discuss her journey from spending 10 years as a nurse to eventually opening her own aesthetics practice. They talk about medical aesthetics as a field of medicine, rebranding and shifting into a premium brand, advice for new business owners, being a forever student, and how every unique experience you have helps you build the skillset to run your business. Lisa also answers your burning questions on skincare and trendy wellness topics with a fun "do it or ditch it" rapid fire.Whether you work in aesthetics or are simply curious about health and wellness practices (including red light therapy and salmon sperm facials), this conversation is for you. Pour yourself a sparkling water or big mug of coffee, and enjoy this fun girl chat episode with Lisa.Links Mentioned in Today's Episode:Watch the Episode on YouTubeBook With Unveil Medical AestheticsConnect With Lisa on InstagramWork With BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

BOOK YOUR 1:1 ALIGNMENT CALLTHE 8 WEEK BRAND SYSTEMRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠When you build a business in a way that does not follow conventional expectations, people often question whether it is really possible. In this episode, we explore the deeper truth behind taking quarterly breaks while maintaining consistent revenue, and why the real conversation is not about time off at all. It is about the self-belief required to trust your own way of doing business, even when other people do not understand it.This conversation unpacks why so many women business owners wait for external validation before they take action, make changes or back themselves fully. When your vision challenges what other people believe is realistic, it can be tempting to seek permission, approval or proof before moving forward. But the moment you stop waiting to be understood, you create space to build a business that actually aligns with your values, capacity and long-term goals.Tune in to hear:Why most women business owners wait for external validation before taking action.The role self-belief plays in creating unconventional results.How to stay committed to your vision when others do not understand it.Why building differently requires trust in yourself before it makes sense to anyone else.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why external validation can quietly delay aligned action in business.How self-belief supports unconventional business decisions and stronger results.Why other people's doubt does not mean your vision is unrealistic.Why operating without permission can create more sustainable and aligned growth.Themes & Time Stamps:0:03 – Introduction: Making $22K during a month off2:43 – The real reason people don't believe it: it's outside their reality3:28 – Transparency on ads: zero paid ads since 20193:23 – How $80K months actually work (sales vs. cash paid)3:51 – Breaking down the $22K: pay + dividends + bonus4:38 – Paying off tax debt & recent spending4:40 – 4 years of making 20–80K/month with quarterly breaks6:20 – Running a solo business = gambling on yourself6:48 – Why women business owners lack self-trust (broken promises to self)7:32 – External validation & social media dependency8:06 – How consistency & compounding builds a business10:44 – Tools for taking time off: Later (content scheduling)13:08 – Repurpose tool: cross-posting TikToks to Reels, Pinterest, YouTube Shorts13:48 – 70K Pinterest views from automation alone13:56 – 12-month planning as a non-negotiable13:57 – Notion Planners: block your breaks first, then plan the year13:57 – Block holidays BEFORE filling in launches14:52 – Staying committed to your vision when others don't believe you15:56 – Losing friendships due to business success16:01 – What it really takes: long-term vision + self-governance

Ever wonder how we find the Amazon products that suddenly seem to be everywhere?In this episode, we're taking you behind the scenes of how we discover viral finds before they blow up, from spotting trends and testing products to deciding what's actually worth recommending.We're sharing our product research process, how we avoid overhyped duds, what makes a product "Everything Envy Approved," and the content systems that allow us to consistently publish over 70 new videos every week.Show Notes:Email your questions to us ⁠⁠HERE⁠⁠!hello@everythingenvy.com Stetson's sweater: https://urlgeni.us/amzn/59Ay7F Margaret's blouse: https://urlgeni.us/amzn/nK4G5d Our jewelry: https://urlgeni.us/amzn/ZHwz5z Our Vlog on YouTube:⁠⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠⁠https://urlgeni.us/amzn/podcast_storefront_EE Instagram: https://urlgeni.us/instagram/podcast_IG TikTok:  ⁠⁠https://urlgeni.us/tiktok/podcast_tiktok_EE Pinterest:  ⁠⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠⁠Sign up for our newsletter:  ⁠⁠https://urlgeni.us/podcast_newsletter_EE⁠⁠Our website:  ⁠⁠https://urlgeni.us/podcast_website_⁠⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠⁠Click here to get our vision board template: ⁠⁠https://urlgeni.us/podcast_visionboard_EE⁠⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠⁠FloDesk is what we use to create our beautiful newsletters and emails:⁠⁠https://partners.flodesk.com/x7detoz05nk1⁠⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! ⁠⁠https://urlgeni.us/podcast_appsumo_EE⁠

You're probably using AI more than ever, but if it keeps losing context, hallucinating, or sending you in circles, the problem might not be the tool — it might be your setup. This week, you'll hear the simple workflow shift that makes AI feel less chaotic and more like an actual project partner: one project, clear instructions, uploaded files, and one chat per task. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 5:00 SEARCH BAR CONFESSIONS: Starts at 8:31 BUSINESS NUGGET: Starts at 9:27 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society EPISODES YOU MIGHT ALSO ENJOY... EPISODE 577 – HARD DOES NOT MEAN WRONG EPISODE 568 – WHY YOUR CONTENT ISN'T BINGEABLE YET (PART 2) EPISODE 528 – WHEN YOU ACCIDENTALLY BUILD A FUNNEL (& IT WORKS) EPISODE 478 – 6 EMAIL LIST BUILDING TIPS EPISODE 428 – WHY MORNING ROUTINES MATTER EPISODE 378 – WHY YOU NEED A BUSINESS STRATEGY EPISODE 328 – HOW TO CREATE THE PERFECT CLIENT EXPERIENCE EPISODE 278 – THE IMPORTANCE OF BRAND PHOTOS EPISODE 178 – INCREASING YOUR SALES FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

Text a question to Victoria!What if the biggest breakthroughs in your business aren't found in the milestone moments but in everything that happens in-between?This episode originally aired on The In-Between Podcast With Kassidy Lynne Social, where Victoria joined host, Kassidy Lynne, for a conversation about entrepreneurship, branding, and the difference between being liked and being chosen. Together, they explore the surprising parallels between training for a HYROX competition and building a sustainable business, reminding us that the consistency, resilience, and character developed in the "in-between" are what prepare us for the moments we've been working toward all along.Victoria shares the story behind building BrandWell from a side hustle into a thriving all-female branding agency while raising her three daughters, along with practical insights on brand positioning, creating a website that actually converts, leveraging social media to build trust, and why clarity is what truly sets businesses apart. Whether you're in a season of growth, feeling stuck between milestones, or simply needing a reminder that your daily work matters, this conversation will leave you encouraged to embrace the process instead of rushing toward the finish line.Links Mentioned in Today's Episode: Watch The Video on YouTubeListen to The In-Between Podcast With Kassidy Lynne SocialWork WIth KassidyFollow Kassidy on InstagramWork With BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

In this week's episode I have fellow designer, mom, and business owner Olivia Austin back on the podcast. We chat about the things that don't matter and the things that really do when growing and running a business, and how becoming a mom has made all of that even clearer. Her last episode with me was back in 2022 and so much has changed since we last talked. Guest Name: Olivia AustinGuest Website: byoliviaaustin.com & thestudio.coGuest Social: @thestudio.co & @byoliviaaustinGuest Podcast: Behind the DesignCourse: Studio Growth AcceleratorPrevious Guest Episode: S6 E5: Hiring a Team that Supports Your Vision with Olivia AustinLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, motherhood and business

If you've ever DM'd — or emailed, or texted, or asked on a discovery call — "wait, what tools do you actually use to run your business?" you're not alone. It's one of the most common questions I get, and until now, the answer's only ever lived in her replies. This episode puts it in one place, once and for all.This isn't a roundup of trendy tools I've never actually used. It's the exact stack running my business right now — website, email, podcast, content, and client management — broken down tool by tool, and tied back to the four pillars of marketing without social media: your email list, your website, your podcast or content, and the SEO that helps people find it all.What you'll learnThe website platform I uses for her own business and recommends to my web design clients — and whyHow to choose an email platform that actually reflects your brand, not just your messageWhat it really takes to run a professional podcast without a studio or a production teamWhy "systems" like client management software are quietly part of your marketing, whether you think of them that way or notWhere AI tools fit into an owned-media content process — and where I draw the lineEpisode Highlights[00:00] Why Jan finally put her entire tech stack in one place — and why you've probably been asking this question too[02:15] The website platform running Jan's business, and how it protects the one digital asset that's fully yours[05:40] The email platform Jan uses to build trust before a subscriber reads a single word [08:50] How Jan records and produces a professional podcast without a studio — and why that barrier is lower than you think[12:00] The tool keeping Jan's content plan organized across every channel, and why "more ideas" usually isn't the actual problem[15:10] The behind-the-scenes system that protects the client experience once someone says yes[17:30] How Jan uses AI in her content process — and the one line she won't let it cross [19:45] Bringing the whole stack together: picking the right tool for the season you're actually inKey Takeaway"None of these tools are the strategy. They're just the vehicles. It's not about having the most tools or the trendiest ones — it's about having the right ones for the season you're actually in."Resources MentionedShowit — website platform (JanTouchberry.com/showit)Flodesk — email marketing platform (JanTouchberry.com/email)Riverside — podcast recording platform (riverside.fm)Enji — marketing hub for content planning (JanTouchberry.com/marketing)HoneyBook — client management and CRM (JanToucberry.com/Honeybook)Claude — AI assistant for content production (claude.ai)CONNECT WITH JAN:Here are all the best places and FREE stuff

BOOK YOUR 1:1 ALIGNMENT CALLFINAL SPACES FOR 1:1 COACHING:GET MY BOOK RADICAL SELF-HONOURINGMAP YOUR VISION - YEARLY BUSINESS PLANNERSRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠In this episode, we unpack the costly business mistakes women business owners can make when they are trying to navigate growth without strategic support. From hiring too soon, to expanding too fast, to misunderstanding what a business consultant actually helps with, this conversation explores how easy it is to make expensive decisions when you are guessing your next move instead of working from clarity.We look at why a consultant is not just there for social media support, but for helping you make better business decisions across strategy, structure, timing and sustainability. Because when you do not have visibility over your numbers, your capacity or the real function of your business, it becomes much easier to overextend, overhire or commit to growth that your business cannot yet support.Tune in to hear:Why a business consultant is not just social media support.The risk of hiring too soon before your business has the revenue to sustain it.Why expanding into a studio, clinic or shopfront too early can create unnecessary pressure.How visibility over your numbers can help you make more strategic business decisions.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:What a business consultant actually helps with beyond content and visibility.Why hiring before your revenue is stable can create financial strain.How expanding too quickly can damage profitability and increase pressure.How strategic support can help women business owners avoid expensive mistakes and grow more sustainably.Themes & Time Stamps:0:03 – Introduction: Support that matches your expectations0:44 – Why this two-part series exists1:31 – What a business consultant actually does (it's not just social media)1:53 – Beyond Instagram & TikTok: The real foundations of business3:14 – Mistake #1: Hiring staff before you can afford to4:00 – The legal dangers of hiring without proper advice (employment law, WorkCover)4:23 – Australian employment law & what happens if you get it wrong5:54 – Personal story: Unfair dismissal & a $45,000 payout6:57 – The real reason people hire staff they can't afford: no financial visibility7:16 – Know your figures – every single month8:03 – Tax provisions, cost of service & expense awareness8:34 – What financial reports every business owner should understand9:12 – Profit & loss, cash flow projections & balance sheets explained10:33 – Mistake #2: Renting a physical space before you can afford it11:10 – How to know if you can actually afford a commercial lease12:30 – Mistake #3: Hiring staff as a sole trader (liability & business structure)14:04 – Where to get good financial, legal & accounting advice

Prime Day was our biggest sales success yet, but it also came with nonstop tech issues and brand deal curveballs.In this episode, we're breaking down our biggest wins from Prime Day, what we are changing for Q4, and why we need to be 6 weeks ahead of schedule. Plus, we're juggling a crazy busy July, Europe travel, and prepping for twins! Tune in to hear how we're surviving the summer rush and planning for our biggest time of the year. Show Notes:Email your questions to us ⁠⁠HERE⁠⁠!hello@everythingenvy.com Stetson's outfit: https://urlgeni.us/amzn/V_8L9O Margaret's tank: https://urlgeni.us/amzn/FBz4FA Our jewelry: https://urlgeni.us/amzn/ZHwz5z Our Vlog on YouTube:⁠⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠⁠https://urlgeni.us/amzn/podcast_storefront_EE Instagram: https://urlgeni.us/instagram/podcast_IG TikTok:  ⁠⁠https://urlgeni.us/tiktok/podcast_tiktok_EE Pinterest:  ⁠⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠⁠Sign up for our newsletter:  ⁠⁠https://urlgeni.us/podcast_newsletter_EE⁠⁠Our website:  ⁠⁠https://urlgeni.us/podcast_website_⁠⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠⁠Click here to get our vision board template: ⁠⁠https://urlgeni.us/podcast_visionboard_EE⁠⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠⁠FloDesk is what we use to create our beautiful newsletters and emails:⁠⁠https://partners.flodesk.com/x7detoz05nk1⁠⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! ⁠⁠https://urlgeni.us/podcast_appsumo_EE⁠

Hard seasons can make you question everything — your path, your timing, your business, even yourself. But hard does not automatically mean wrong. Sometimes it just means you need to shrink the day, come back to what actually moves the needle, and stop letting fear, pressure, or disappointment take the wheel. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 5:34 SEARCH BAR CONFESSIONS: Starts at 7:46 BUSINESS NUGGET: Starts at 14:46 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society EPISODES YOU MIGHT ALSO ENJOY... EPISODE 576 – MANAGING ANXIETY EPISODE 567 – WHY YOUR CONTENT ISN'T BINGEABLE YET (PART 1) EPISODE 527 – THE BEST BRANDS DON'T SELL – THEY BUILD BELONGING EPISODE 477 – WHY TIME AUDITS MATTER EPISODE 427 – HOW TO MOVE THROUGH DISAPPOINTMENT IN BUSINESS EPISODE 377 – BUSINESS, BRAND & MARKETING STRATEGY 101 EPISODE 327 – HOW TO FIND TIME FOR YOUR SIDE HUSTLE EPISODE 277 – DON'T FALL PREY TO THESE ENTREPRENEUR PITFALLS EPISODE 177 – FINDING MINDSET SHIFTS FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

Text a question to Victoria!Have you ever felt like you need to live in a big, thriving city to build a premium brand? Do you struggle with wanting to discount your services every time your business hits a slow season? Emily Bartel is the founder of West Medical Aesthetics, located in Oklahoma City, and a Sciton Luminary. She has over 13 years of experience in the aesthetics industry and has worked in several of Oklahoma City's leading medical aesthetic practices, specializing in laser treatments, injectables, and medical-grade skincare.In this episode, Victoria and Emily sit down at the mic to discuss what it actually takes to build a premium aesthetics brand, no matter where you're located. They talk about how Emily built her business strategically, so that she was positioned as a luxury brand from the start.  If you'd love to build a more premium reputation for your business but don't know how to get there, this episode will give you practical steps on how to move forward more intentionally. You'll walk away with the foundations you need to build a premium brand with a strong reputation, regardless of where you're located. Whether you're in the carpool pickup line or running off to your next meeting, you don't want to miss this honest and actionable conversation.Links Mentioned in Today's Episode: Watch The Episode on YouTubeVisit & Book at West Medical AestheticsConnect With Emily on InstagramLearn More About Sciton Work With BrandWellFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

Xanthe Appleyard and I are back on the mic with your State of the Internet June report, where we try to make sense of WTF is going on in the internet each month.Today's report includes:Jessi Jean's viral Yap Challenge and million-dollar launches — what makes offers go viral? How much did the role of FOMO play here? Plus, pricing strategy, timing, and the difference between viral content and viral offers. (Xanthe and I also share what we think our own viral offers could be!)Desire over data — Why do some creators like Kareem from Subway Takes deliberately ignore data? When are metrics actually useful vs. an armor? How much do you create for the love of the game over the numbers?Flodesk's AI Studio rollout — AI really is taking over and its latest target is Flodesk, a company near and dear to Xanthe's heart that's prompted quite the moral dilemma. Will we use it? For what? What does this mean for tech companies en masse, including the "smaller" ones?Plus, low-effort posting, personal diary content, and the surge in nostalgia  — is this all in resistance to AI?We discuss everything through the lens of online leadership, digital behavior, and modern philosophy. You'll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you're leading, online and off. The internet is chaos — we'll help you make sense of it from our corner of it all.Connect with Xanthe:Grab the Leadership Lifestyle Templates - strategic Carousel templates designed WITH your audience's reaction in mindJoin Social Life - the social media support system that solves your content execution problem, keeps your creative spark alive, and meaningfully grows your business — without asking you to post more, perform harder, or please the petty algorithmInstagramLove You To The Core PodcastLinks to all offers, including Leisure Ethic Planner, Content Planner and moreConnect with Chelsea:Get on the Ultimate Pitch Kit waitlist

This week I chatted with Brooke Apffel about building her digital marketing business, Coastal Collective Marketing (CoCo), from the ground up, growing it into an agency with a team, and what the process looked like to eventually sell through an acquisition. We also talk about her social media masterclass, a course I took personally and highly recommend!Guest Name: Brooke ApffelGuest Website: coastalcollectivemarketing.comGuest Social: @coastalcollectivemarketingThe Course: The Social Media Manager MasterclassLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

When anxiety shows up in your business, it doesn't always look like fear — sometimes it looks like control, overthinking, urgency, or trying to force the outcome before you move. This episode helps you recognize where anxiety is driving your decisions, regulate your nervous system, and return to grounded leadership so your business is led by truth, not panic. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 4:26 SEARCH BAR CONFESSIONS: Starts at 6:21 BUSINESS NUGGET: Starts at 9:37 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society EPISODES YOU MIGHT ALSO ENJOY... EPISODE 575 – BECOMING A VISIBILITY MAGNET EPISODE 566 – THIS IS THE WORK NO ONE TALKS ABOUT EPISODE 526 – STORY DRIVEN CONTENT: MY NEXT IG EXPERIMENT EPISODE 476 – THE HARD IN BUSINESS EPISODE 426 – WHY INTENTION IS POWERFUL IN BUSINESS EPISODE 376 – WHY I DELETED MY ENTIRE EMAIL LIST EPISODE 326 – WHAT NOT TO FORGET WHEN STARTING A BUSINESS EPISODE 276 – WHAT ARE YOU REALLY SELLING? EPISODE 176 – OVERCOMING ROADBLOCKS  FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative