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If you're doing all the right things but still struggling to attract high-calibre, well-paying clients—it might be your branding. In this episode, Clara explores how visual misalignment can silently block conversions and hold your business growth back. This isn't about aesthetics for the sake of it—it's about brand congruence, trust, and professional presence.You'll learn why your visual identity matters more than you think, how it's perceived by your ideal audience, and the small changes that can make a big impact. Clara also shares the key ways that inconsistent, unclear, or unprofessional branding creates energetic and psychological barriers between you and the kind of clients you're trying to attract.Tune in to hear:Why your visuals might be the biggest block in your business.How your branding communicates trust, alignment, and authority before you even say a word.The subtle but powerful shifts that help your brand resonate with high-quality clients.Why you may be underestimating the impact of visual presentation on sales.Find the Complete Show Notes Here -> https://sigmawmn.com/podcastIn This Episode, You'll Learn:What might be repelling aligned clients without you realising.How to recognise if your branding is out of alignment with your target audience.Practical shifts that immediately elevate your brand's visual strategy.The connection between visual branding, professionalism, and conversion.Themes & Time Stamps:[00:00] Introduction and Episode Overview[01:27] Accessing Branding Services[03:21] The Importance of Visual Branding[08:57] Professionalism and Brand Authority[10:00] Practical Steps to Improve Branding[10:56] Conclusion and Next StepsFree Offerings to Get You Started:FREE 20 minute call to talk through your next aligned business move.Support the podcast and help us keep creating value-rich episodes for women in business.Resources:Branding with Sigma Studio: Our signature branding offer to help women business owners create strategic, aligned visuals that convert.Repurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.Later Content Scheduling: Simplify your social media strategy with Later.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.Where To Find Us:Instagram: @sigma.wmnTikTok: @sigma.wmnNewsletter: Subscribe here.Threads: @sigma.wmn.
In this episode, we're pulling back the curtain and sharing exactly how we use ChatGPT in our business on a daily basis. From brainstorming content ideas and writing captions, to organizing product roundups and speeding up our workflow—it's become one of our favorite tools behind the scenes. We talk about what we've learned through trial and error, how it's helped us stay creative and consistent, and why it's now a go-to part of our process as content creators and Amazon influencers. Whether you're brand new to AI or looking for ways to use it smarter, this episode is packed with real-life tips and inspiration!Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok: https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest: https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group: https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter: https://urlgeni.us/podcast_newsletter_EEOur website: https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! https://urlgeni.us/podcast_appsumo_EEWant a free 14-day trial to ClickFunnels to build some sales funnels??? Click our affiliate link to get started!https://urlgeni.us/podcast_clickfunnels_EE
What happens when FIVE nonprofit leaders overcome their fear of asking for monthly donations? Transformation. Growth. Sustainability.Today's episode is an exclusive, behind-the-scenes look at the final support call of my Monthly Giving Mastermind.The Campers, The Plenty, The Advocates, The Circle, and The Cultivators reflect on their launch journeys, their biggest mindset shifts, how they leveraged their boards, and the strategies that are already helping them attract and retain monthly donors.You'll hear firsthand how FundraiseUp, Flodesk, and LinkedIn Sales Navigator all played a role in simplifying their tech stack, personalizing and segmenting their audiences, and building stronger donor relationships.Plus, Dana and the group discuss the underestimated power of asking current donors to invite a friend or updating automated thank-you emails to create meaningful momentum.This was such a fun round working with these organizations, and so I wanted you to hear how we wrap, and the discussion and the support for one another, and my desire and what I'm planP.S. I'll be bringing these organizations back in 6-8 months to share their continued progress! If you want to apply for the next round, click here.Resources & LinksCheck out the featured giving programs from this episode: Camp Cocker Rescue (The Campers), Community Mindfulness Project (The Circle), Picnic Project (The Plenty), Green Arrow CoLab (The Cultivators), and Black Coalition for Safe Motherhood (The Advocates). This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. 4 spots are open and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
In this gentle yet deeply insightful episode, Clara is joined by Homeopath and emotional healing mentor Maya Keane to explore the unseen layers of healing that affect women in business. If you're a highly sensitive, heart-led woman who's overwhelmed by the pace or intensity of traditional healing modalities, this conversation offers another way forward—one that's rooted in energetic alignment, emotional regulation, and real support.Maya shares her approach to homeopathy as a path to support the nervous system and subconscious patterning that underlie both personal and business challenges. They explore the importance of slowing down and creating space for more subtle work in order to access true transformation—especially if you've been doing “all the things” and still feel stuck.Tune in to hear:What homeopathy is and how it supports emotional healing.Why sensitive, intuitive women need a subtler approach to wellness.How doing too much on your healing journey could be blocking true growth.Ways to shift your healing journey to be more in alignment with your values and your vision.Find the Complete Show Notes Here -> https://sigmawmn.com/podcastIn This Episode, You'll Learn:How homeopathy works as an energetic healing modality for women entrepreneurs.Why over-functioning in your healing journey may actually block results.How nervous system regulation and emotional clarity can support business growth.What a values-aligned healing process can look like for creative, sensitive women.Themes & Time Stamps: [00:00] Introduction to Homeopath Maya Keane and Her Healing Approach[02:03] The Importance of Subtle Healing[02:32] Seasonal Sensitivities and Support[03:13] Aligned Business Intensive and Limited Spaces[04:02] Maya's Background and Values[06:03] Understanding Homeopathy[17:41] Specialising in Sensitive Women[25:18] Common Mistakes in Healing Journeys[29:54] Homeopathy's Role in Business Growth[39:21] The Importance of Taking Yourself Seriously in Business[41:57] How to Start Working with MayaFree Offerings to Get You Started:Book a FREE 20 Minute Call Want to support the podcast? Donate todayResources:Aligned Business Intensive – FINAL opportunity for 2025Book a Discovery Call with MayaConnect with Maya on InstagramBranding with Sigma StudioRepurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.Later Content Scheduling: Simplify your social media strategy with Later.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.Where To Find Us:Instagram: @sigma.wmnTikTok: @sigma.wmnNewsletter: Subscribe here.Threads: @sigma.wmn.
We're in that phase again—where things are exciting, expanding, and... totally uncomfortable. In this episode, we're sharing what it feels like to hit another level of growth in our business, and why that uneasy, slightly scary feeling is actually a good sign.From hiring two high-level coaches to making bold moves behind the scenes, we're leaning into the discomfort because we know what's on the other side: growth. A concept we learned through coaching under Bob Proctor — “breaking through the terror barrier”— perfectly describes what it feels like to push through fear and step into something bigger.If you're feeling stretched, unsure, or just plain nervous about what's next, this episode is for you. That uncomfortable feeling? It means you're growing.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok: https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest: https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group: https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter: https://urlgeni.us/podcast_newsletter_EEOur website: https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! https://urlgeni.us/podcast_appsumo_EEWant a free 14-day trial to ClickFunnels to build some sales funnels??? Click our affiliate link to get started!https://urlgeni.us/podcast_clickfunnels_EE
Text a question to Victoria!“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria MarcouillierWhat if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with maternity leave years ago. You'll discover how to identify potential pitfalls and succeed in automating and delegating tasks, creating a harmonious blend of work and family life.Throughout this finale of The Branding Business School podcast, Victoria unravels the transformative magic of outsourcing. With six years of steering BrandWell, embracing her role as CEO meant letting go of wearing all the hats. From marketing to client management, Victoria shares how outsourcing crucial tasks has been the backbone of her business scalability and a shield against burnout. Even if outsourcing isn't your current path, Victoria offers creative solutions for enlisting support from your network, ensuring both business and personal well-being thrive.Prepare to be inspired by tales of resilience and adaptability. In the second half of this episode, Victoria dives into how her and her team have been navigating the recent rebranding challenges at BrandWell, which she calls, The Messy Middle. Victoria delves into the lessons learned from unexpected trials and the power of faith and flexibility. This episode is your guide to embracing chaos, finding peace in tumultuous times, and growing through every challenge. We're ending Season 9 with a GOOD one, so throw in those ear buds, and press play!Links Mentioned in Today's Episode:BrandWell DesignsApply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 onlyListen to Sound Mind on SpotifyJoin the Insider List, here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
SummaryIn this conversation, Financial Fancy discusses the journey of entrepreneurship, celebrating accomplishments, and the importance of investing in personal and professional growth through coaching. She shares her experiences with client management, the significance of finding the right business coach, and the need for continuous learning and development. The conversation emphasizes the importance of quantifying growth and being teachable in the entrepreneurial journey.TakeawaysThe journey of entrepreneurship is filled with growth and accomplishments.Investing in a coach can lead to significant personal and professional development.It's essential to have a professional development budget as an entrepreneur.Quantifying growth is crucial for understanding progress.Choosing the right business coach requires aligning their expertise with your goals.Being teachable is vital for success in coaching relationships.Celebrating wins, no matter how small, is important for motivation.Engagement and tangible results are key indicators of successful coaching.Continuous learning is necessary to sharpen skills and frameworks.Building a revenue roadmap is essential for financial success.Join our Facebook groups: the Woman's Entrepreneur Play group and the Bookkeeper and CFO Scale your Business group. Both groups aim to foster community, provide motivation, and share actionable insights.Tune in for a motivational and insightful session and learn how to create a sustainable foundation within your own entrepreneurial journey. New episodes drop every Sunday at 8:00 PM. Don't miss out!Check out my Entrepreneur Must read list on my Amazon Storefront.- The Pivot yearOur Sponsors:Trying to find funding for your business - Sign up free for NAVGet your bookkeeping together with the free app WaveMy favorite email marketing app : Flodesk get 50% off your subscriptionNeed a CRM and POS together with cool contracts - Get 50% off HoneybooksPlease use code Fancy20 for 20% off your purchase at atasteofrelaxation.comHow to stay connected with me:Register for Unaesthetic Entrepreneur - NOW OPENSchedule an appointmentSign up for email listWant to work with me - fill out an intake formUpcoming Speaking engagements:New Journals:Your Next LevelBusiness Growth Journal30 Day Affirmation JournalBook me for speaking engagements: contact angela@financialfancy.comYouTube Channel: Financial FancyFollow me on PinterestFollow me on LinkedInFollow me on Instagram"It is in your consistency, where you will find your WIN!"~Charese ChambersMusical Track: IG: https://www.instagram.com/mtthwhudson/?hl=enIntro composer: https://www.instagram.com/dawainpodcoach/?hl=en**Affiliate links ("https://amzn.to/3gPSnOe" "amzn.to") may be used and do lend a percentage commission upon purchase. Take the initiative and educate yourself about FTC Disclosure + Affiliate Links: http://bit.ly/2oigrvF
Where are you in your business journey? In today's episode, I'm continuing my mindset series with a solo episode all about taking your time to mindfully build the business of your dreams. Comparing this to season two of the TV series Friends, it's important to check in with where you are in your story!On Quianna Marie Weekly, we're chatting about business growing pains, finding genuine connections, and celebrating wins of all sizes through the lens of a photographer at heart. Sprinkled throughout stories and interviews with past clients, photographers and other business owners this podcast is designed to help you step into your purpose and to truly create a life you're proud of, a life worth photographing and sharing.Today's episode is brought to you by The Green House, my resource garden for photographers! Let me help you AMPLIFY your heart online and in real life to turn bridesmaids into future brides through templates, workshops, and freebies!Learn More >>You can find the full show notes and transcript for this episode at quiannamarie.com/podcast!Review The Show Notes:A Girls Night Out (3:10)Season Two Of Friends (3:57)Takeaways From The Kelsea Ballerini Concert (7:56)The Vibes Were Chill (8:24)Calls To Action (10:39)Flodesk (13:09)Fan Engagement (13:53)Cover Songs (15:23)Mentioned In This Episode:Flodesk: quiannamarie.com/flodeskEasy B-Roll Ideas For Business Owners: quiannamarie.com/brollConnect with Quianna:Instagram Facebook TikTok PinterestAre you looking for more legal protection in your business? The Legal Paige is having their mid-year sale from May 19th - May 22nd! Grab 40% OFF contracts and all the legal stuff we need to stay protected, plus get an extra $10 off with code Quianna10! Shop Now >> Hosted on Acast. See acast.com/privacy for more information.
In this nurturing and practical episode, Clara opens up about the nervous system regulation practices that have become essential in her business journey. As a creative business owner operating in a high-sensation, often overwhelming digital world, maintaining internal stability is key. Clara shares the rhythms and routines that help her stay centred, confident and consistent in her business, even during stressful periods.If you've been feeling stuck in freeze, burned out from pushing too hard, or like you're operating on pure adrenaline in your business, this episode will offer a breath of fresh air. Clara explores the connection between nervous system health, clarity, and business growth — and offers grounded suggestions to bring more balance and sustainability into your strategy.Tune in to hear:How nervous system regulation builds true confidence and clarity in businessWhy your growth may be blocked by dysregulation, not strategyThe calming rituals Clara uses to stay grounded while expandingA reminder that safety in business creates spaciousness, creativity, and successFind the Complete Show Notes Here -> https://sigmawmn.com/podcastIn This Episode, You'll Learn:Why regulating your nervous system is a foundational business skillPractical ways to soothe your system for more grounded decision-makingThe direct link between nervous system stability and financial growthHow to build a sustainable, energy-aware business from the inside outThemes & Time Stamps:[00:00] Introduction to Nervous System Support for Business Growth[01:13] Cycle Syncing for Optimal Productivity[02:01] Sustainable Success System for Energy-Aware Business Owners[02:44] Maintaining Personal Equilibrium as a Business Owner[04:15] Handling Stress and Building Resilience[06:05] Daily Practices for Nervous System Regulation[12:15] Physical and Emotional Stress Processing Techniques[15:43] Building Confidence Through Regulation[18:33] Conclusion and Final ThoughtsFree Offerings to Get You Started:Work smarter, not harder, with the FREE Cycle Syncing for Business GuideWant to support the podcast? Donate todayResources:Sustainable Success System for Energy-Aware Business Owners – for women who want holistic, long-term success with less hustleBranding with Sigma Studio – intentional, strategically aligned branding for women in businessRepurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.Later Content Scheduling: Simplify your social media strategy with Later.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.Where To Find Us:Instagram: @sigma.wmnTikTok: @sigma.wmnNewsletter: Subscribe here.Threads: @sigma.wmn.
We're giving you the real, unfiltered scoop on what it was like to film our very first long-form video — and spoiler alert: it wasn't easy!
This episode is for every mama who's ever wondered if she can really build a business while raising babies and the answer is a bold YES. Mariah sits down with Kelsey Hogan, founder and CEO of Small Batch Social, mom of two, PR girl turned personal branding mentor, and unapologetic hype woman for ambitious moms. Together, they talk about building magnetic brands, pivoting with purpose, showing up authentically online (even in your Target parking lot), and why your journey—no matter how messy or nonlinear—is your greatest marketing asset.If you're building a personal brand, stuck in the content hamster wheel, or doubting whether you're "too late" to make real money doing what you love—this conversation will speak straight to your heart and light a fire in your laptop bag.In this episode, you'll hear:How Kelsey went from PR agency life to infertility blogger to six-figure social CEOWhat it really means to “claim it” when it comes to personal brandingHow to pull magnetic content straight from your own life (messy mom bun included)The truth about building a brand as a multi-passionate mom (yes, you can do it all)The platforms and tools Kelsey swears by for CEO moms in 2025 (hint: start with Flodesk and Canva Pro)Why telling your story is the most underrated marketing strategyTangible advice for moms stuck in content overwhelm, imposter syndrome, or comparison trapsConnect with Kelsey: Instagram: @itskels_life Website: smallbatchsocialco.comWays to Connect Outside the Podcast Follow CEO & Founder on Instagram: @mariahstockman Follow Made for Mothers on Instagram:@madeformothers.co Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/
Text a question to Victoria!“Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria MarcouillierWhat if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussion on crafting a luxury brand poised to command premium prices. This episode is a must-listen for those of you ready to raise your prices and match your brand's perception with its true value. Victoria shares actionable strategies to refine your brand messaging, ensuring it speaks the language of luxury and attracts the right audience. Whether you're contemplating a full rebrand or need to fine-tune certain elements, these insights will help you inspire confidence and convert inquiries into sales.As we approach the close of season nine, Victoria is not just juggling brand strategies but also preparing for the arrival of her third child. Next week's season finale will be all about balancing business and family life, including her personal approach to maternity leave. Plus, there's a chance to get your burning questions answered in the Q&A! Be sure to text the show using the link above to submit your question! Tune in and let's build that luxury brand together!P.S. Don't miss out on BrandWell's incredible website refresh offer, available only for the month of May!Links Mentioned in Today's Episode:BrandWell DesignsApply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 onlyFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
What does it look like to build a creative business that truly fits your life? In this episode, we're joined by Tillage Village member, Lauren Engelmeier of Camp Clever, who shares how she's redefined success by aligning her work with her rhythms, values, and season of life.Lauren walks us through her journey from magazine designer to Etsy shop owner to surface pattern artist, and how years of pivots, rebrands, and realignment have shaped a more sustainable creative path. We talk about shifting from hustle culture to slow growth, building systems that support clarity, and why listening to yourself is the most powerful tool you have as a creative entrepreneur.If you've ever felt stuck, overwhelmed by “shoulds,” or unsure of how to move forward in your business, this conversation will bring so much encouragement and practical insight.Tune in to learn how to:Embrace slow, sustainable growthCreate systems that support clarityAlign your business with your life's rhythmsRedefine what success looks like for you
Is your inbox quieter than usual? Feel like enquiries have dipped — and you don't know why? You're not alone.Gen Z now makes up the majority of engaged couples… and they're booking wedding suppliers in a totally different way. If you're still selling like it's 2015, you could be missing out on dream clients without even realising it.In this episode, Katie & Roxy break down exactly how Gen Z couples shop, what turns them off, and how to update your content, pricing, and sales process to stay booked in 2025 and beyond.You'll learn how to:Grab Gen Z's attention fastBuild trust before they enquireUse social proof strategicallyDecide if you should show pricing on your siteMake booking you feel seamless
Are you creating an amazing experience for your clients, but not getting the reviews that reflect it? It's not because your clients aren't enjoying it, it's because you don't have the system set up to pull those reviews.In today's episode, Kate Dye joins us to share how she generates raving client reviews through a simple system! Listen in as she walks us through this workflow, plus she's even sharing a free step-by-step guide to setting up the perfect system for getting raving client reviews.
In this thought-provoking episode of the Success Mindset Series, Clara breaks down the concept of “psychic thinking” — a subtle but powerful mindset block that often affects women entrepreneurs without them even realising it. Psychic thinking is what happens when you try to predict outcomes, read the minds of your audience, or take action based on imagined scenarios rather than facts, feedback, and clarity.This kind of thinking often masquerades as intuition, but in reality, it can lead to stagnation, avoidance, and self-sabotage. Clara explores how this habit shows up, how it blocks momentum, and why practical thinking grounded in the present moment is the foundation for sustainable success in business.Tune in to hear:When “following your intuition” may actually be a form of avoidance.Why over-forecasting and ‘psychic thinking' can lead to burnout and indecision.How to balance mindset and strategic action to move forward in business.A reset for women entrepreneurs ready to build aligned businesses from grounded clarity.Find the Complete Show Notes Here -> https://sigmawmn.com/podcastIn This Episode, You'll Learn:What “psychic thinking” is and how it can block your business growth.How to distinguish between intuition and avoidance.Tools to bring yourself back into the present when you feel overwhelmed or stuck.How to reclaim your power through clear, grounded action.Themes & Time Stamps:[00:00] Introduction to Success Mindset Series[01:26] Limited Spaces for 2025 Business Intensive[02:26] Understanding Psychic Thinking[03:22] Examples of Psychic Thinking[05:02] The Reality of Predictions[09:56] Distinguishing Anxiety from Intuition[10:58] Focus on What You Can Control[13:38] Avoiding Psychic Thinking in Business[15:25] Conclusion and Final ThoughtsFree Offerings to Get You Started:FREE 20 minute call to explore alignment in your businessWant to support the podcast? Donate todayResources:Start Here - Brand Magnetism 101: The Foundation for Effortless SalesBranding with Sigma StudioRepurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.Later Content Scheduling: Simplify your social media strategy with Later.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.Where To Find Us:Instagram: @sigma.wmnTikTok: @sigma.wmnNewsletter: Subscribe here.Threads: @sigma.wmn.
In this episode, we're sharing the iPhone camera setting we just discovered that instantly leveled up our video quality—especially for Instagram. If you're filming Reels or Stories, this is a must-know tip! These settings help create crisp, smooth videos that look more professional and seem to perform better in the app's algorithm. Plus, we're also giving you a fun little recap of Liam's first birthday party, complete with a “Never Touch a Dinosaur” theme. Tune in for content creation tips and some adorable party highlights!Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok: https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest: https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group: https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter: https://urlgeni.us/podcast_newsletter_EEOur website: https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! https://urlgeni.us/podcast_appsumo_EEWant a free 14-day trial to ClickFunnels to build some sales funnels??? Click our affiliate link to get started!https://urlgeni.us/podcast_clickfunnels_EE
Text the show!“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria MarcouillierIf you've ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting brand clarity and freedom. In this short and sweet episode, you'll learn why chasing “the best” leads to burnout, how authenticity creates stronger client connections, and what it really means to build a brand around your unique strengths. This episode is your reminder that clarity and connection—not competition—are what truly drives a thriving business.Links Mentioned in Today's Episode:Find Your Differentiator with The Branding Business SchoolBrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
This week on the podcast, I'm excited to introduce you to my sweet friend, Char Huskins! Char has been in the online world for 28 years, and her love for helping women share their stories through blogging shines so brightly. We dive deep into why blogging still matters, how to set your blog up for success, and what to do if you're overwhelmed trying to piece it all together yourself. If you've ever wondered whether blogging is worth it—or if you're dreaming of launching (or revamping) your own site—this episode is for you. Char's Journey: From Early Website Design to Helping Women Share Their Stories Char first entered the website world long before blogging was even a thing. As blogging evolved, she fell in love with WordPress and the idea of helping women find their voice online. Today, she specializes in building beautiful, customized websites and blogs that allow creatives to not just show up online, but shine. She believes your blog isn't just a website—it's a legacy that can turn into a book, a brand, or a full-blown business. What Char Offers: Full-Service Blog Setup and Ongoing Management Char helps women who want to blog (or who already started and got stuck) with two main services: Custom Website + Blog Builds Char creates a fully customized WordPress website that includes: Home, About, Contact, and other core pages Blog setup ready for ongoing posting Branding and logo assistance if needed Full collaboration on the look, feel, and function you want Typical timeline? About one month from start to finish, depending on how much content you have ready. "I specialize in taking over where people feel stuck—and creating a full, beautiful site they're proud of." Blog Management Services If blogging feels overwhelming, Char also offers blog management: Ghostwriting blog posts (4, 8, or 12 per month) Pinterest graphic creation Social media graphics that match your posts Optional email marketing setup help (like Flodesk or Mailchimp) You can fully outsource your blog, get a few posts a month, or just get help getting started until you find your own rhythm. Why DIY Websites Aren't Always the Best Option While DIY website builders are tempting, Char shared why having a real expert matters. With her approach, you're not just buying a “template”—you're building a foundation for your business the right way, without the constant headache of fixing mistakes later. Working with Char means: Your site is built the right way from the start It's tailored to your goals, your brand, and your audience You'll save time, frustration, and ultimately, money And her pricing is shockingly affordable for the level of customization and support you get. Is Blogging Still Worth It? Absolutely! Char and I both agreed: blogging looks different than it used to, but it's still powerful. Today, blogging is more about: Pairing your blog with your email list to drive traffic Using social media to bring people to your own platform Creating evergreen content that lives for years "Blogging is still alive and well—you just have to pivot a little and focus on connection." Char also pointed out that building an email list alongside your blog is critical today, since you own your email list (but you don't own your social media following). Links Mentioned in the Episode: Char Huskin's Blogging Services Spark Coaching + Melanie 24/7 FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
Are you adding email subscribers to your list pretty regularly, but you're stumped about what exactly to DO with them now that you have them? If that's you, you're not alone. Tune in to hear Liz Wilcox share a simple 3-step approach to converting your new leads into customers with a wicked simple welcome sequence. Get ready to walk away from this episode with tangible tips that will take you less than an hour to implement! Plus, your email list will be primed and ready to buy all of the amazingness you have to share with them. What more could you want?Top reasons to listen to the entire episode:-What to do with new subscribers so they transform into happy customers-Why having a welcome sequence is key to creating raving fans-The 4 things that should be included in every highly converting welcome sequenceWant to see ALL The resources & read the blog that goes with this podcast episode? Click HEREResources & Links
In today's episode, we're sharing a story that's a little different from our usual conversations — but one we feel was meant to be told. When Stetson was just 14 years old, Margaret's motherly intuition told her something wasn't right, even when answers weren't easy to find. After a lot of searching and persistence, they finally discovered the missing piece: Irlen Syndrome.We talk through the journey with lightness, honesty, and hope, in case our experience helps someone out there who might be walking a similar path. As always, we believe things happen for a reason — and maybe this story will find the person who needs it most.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok: https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest: https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group: https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter: https://urlgeni.us/podcast_newsletter_EEOur website: https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! https://urlgeni.us/podcast_appsumo_EEWant a free 14-day trial to ClickFunnels to build some sales funnels??? Click our affiliate link to get started!https://urlgeni.us/podcast_clickfunnels_EE
If you'd like to check out Flodesk + get my 4-Part Email Welcome Series Workflow sign up with my link!What if your email marketing platform actually made you feel smarter instead of overwhelmed? Dawn Richardson, Product Education Manager at Flodesk, is here to help you redefine what's possible in nonprofit email marketing (with ALL the segmenting and automations too!)Email personalization in 2025 is going way beyond just inserting a supporter's name. Dawn introduces link actions, form preferences, and how to segment donors based on their actual behaviors and interests.Did we mention Flodesk can also support seamless integrations (hello, Canva and Zapier!) and unlimited subscribers and emails - all at a flat-rate price?! I've been using this platform for years and I have never wavered or wanted to make a switch. FIVE nonprofits in my Monthly Giving Mastermind even made the switch to Flodesk on the spot and now have a much easier time sending eye-catching emails, boosting their email performance and donor loyalty.Resources & LinksLearn more about Flodesk and get 50% off your first year. You can also learn more on their YouTube channel and by joining the Flodesk Insiders Facebook Group. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
Text the show!“If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria MarcouillierMany think of merchandise as just a fun extra—but for Victoria, that perspective changed when she realized how low-quality merch can actually cheapen your brand. Picture attending an event and getting a trucker hat that perfectly reflects a brand's vibe. You wear it everywhere—not because you have to, but because it fits your style and values. That's the power of intentional, well-designed branded merchandise.In this episode, Victoria shares her journey from underestimating merch to embracing it as a powerful branding tool. She breaks down how high-quality promotional products that align with your audience's lifestyle can strengthen brand recognition and build emotional connection.Victoria also tackles the all-too-common issue of cheap branded items—like flimsy tote bags or boxy t-shirts—that end up in the junk drawer. Instead, she offers smart strategies for creating practical, visually appealing merchandise that reflects your brand identity and keeps you top of mind.Whether you're an entrepreneur or small business owner, this episode delivers actionable tips to elevate your brand through thoughtful merchandise. Tune in and learn how to make your merch as bold and intentional as your brand.Links Mentioned in Today's Episode:BrandWell DesignsView the list of Victoria's Go-To Vendors here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Want to stand out in a sea of sameness? It starts with a customer experience that actually converts.In episode 179, I'm joined by customer experience strategist Nadine Nethery, who's breaking down how to build a thoughtful, streamlined, and stand-out client journey—from inquiry to delivery and beyond. Whether you're a service provider, course creator, or photographer, these practical ideas will help you create an experience your clients can't stop talking about.Tune in now and start building a client experience that does the heavy lifting for you—then head to the show notes (aka scroll below) to grab Nadine's free private podcast, Mastering CX.
If you've ever felt like your business energy fluctuates wildly through the month, you're not imagining it—and you're not alone. In this deeply supportive episode, Clara is joined by Naturopath Tayla Lovering of Wild Health Studio to talk about the luteal phase: the often misunderstood and emotionally charged part of the menstrual cycle.We're diving into PMDD, period pain, ovulation symptoms, and other health challenges that quietly sabotage momentum for so many women in business. Tayla shares practical, empowering shifts you can make to support your hormones, stabilise your cycle, and restore clarity so you can grow your business with more ease and less resistance.Tune in to hear:What your luteal phase might be trying to tell you.Simple lifestyle shifts to reset your cycle and support your body.The connection between business burnout and hormonal imbalance.How to work with your cycle, not against it.Find the Complete Show Notes Here -> https://sigmawmn.com/podcastIn This Episode, You'll Learn:How the luteal phase impacts your energy and productivity.What to do if you're struggling with PMDD, ovulation pain, or hormonal symptoms.How rest, nourishment, and mindset shifts can create consistent progress in business.The importance of cycle syncing as a foundational business strategy.Themes & Time Stamps:[00:00] Introduction and Guest Introduction[03:45] Tayla Lovering's Specialisation in Naturopathy at Wild Health Studio[04:39] Connection Between Gut Health and Hormonal Health[06:11] Detoxing and Hormonal Balance[08:06] Exercise and Stress Management[11:03] Cycle Awareness and Quick Tips[19:11] Business and Health Alignment[23:50] Reflecting on Business Intensive[30:02] Ways to Work with Naturopath Tayla Lovering at Wild Health StudioFree Offerings to Get You Started:Work smarter, not harder with the FREE Cycle Syncing for Business GuideWant to support the podcast? Donate todayResources:Aligned Business Intensive – FINAL opportunity for 2025Branding with Sigma StudioConnect with Tayla on InstagramBook a Discovery Call with TaylaRepurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.Later Content Scheduling: Simplify your social media strategy with Later.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.Where To Find Us:Instagram: @sigma.wmnTikTok: @sigma.wmnNewsletter: Subscribe here.Threads: @sigma.wmn.
We've reached a point in our journey where creating content isn't the only priority — building a sustainable, smart, and scalable business is. In this episode, we're sharing what “becoming the business” really means to us right now and why we've made the decision to invest in two coaches to support this next chapter.From learning new tax strategies to protecting our wealth and making long-term moves, we're shifting from reactive to strategic — and bringing you along with us. We also dive into what's working for us on Instagram (hello, carousels!), and how we're combining content wins with deeper business growth. If you're thinking about taking yourself — and your business — more seriously, this one's for you.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok: https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest: https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group: https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter: https://urlgeni.us/podcast_newsletter_EEOur website: https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! https://urlgeni.us/podcast_appsumo_EEWant a free 14-day trial to ClickFunnels to build some sales funnels??? Click our affiliate link to get started!https://urlgeni.us/podcast_clickfunnels_EE
Substack está en boca de todos.Su facilidad de uso y, sobre todo, sus mecánicas para hacer crecer tu lista (recomendaciones, Notes, red interna...) son un caramelito muy apetecible si eres creador.Es brutal para los que empiezan, y si comienzas a explorar todas las posibilidades técnicas que ofrece, en un momento tienes instalada la APP, creado un podcast, vídeos y si te descuidas, una membresía de pago con su chat y tal.Substack no quiere que salgas de Substack.Como cualquier red social que se precie, están transformando sus mecanismos principales para aumentar el tiempo en su APP y generar un ecosistema de contenido más cerrado donde el email cada vez tenga menos peso.La pregunta entonces es:¿Puedes aprovechar todo el potencial de crecimiento de Substack sin sacrificar aspectos clave como la segmentación, automatizaciones y evitar terminar con una audiencia poco alineada?La respuesta es sí.Y hoy te comparto la estrategia que estoy siguiendo (y testeando) para que exprimas Substack sin morir en el intento:¿Estás suscrito?1. Publica en Substack SIEMPRE, pero NO envíes desde allíAquí va la estrategia clave: publica todas tus entradas en Substack para que sirvan como archivo público y accesible, pero gestiona el envío principal de tus correos con una herramienta externa.* Usa Substack como tu CMS y tu escaparate público: Publica aquí cada entrada. Esto te beneficia a nivel SEO por tener un archivo online que se indexa en Google y también obtienes la posible visibilidad dentro de la red Substack.* Utiliza un gestor de email externo: ¿Por qué? Principalmente por el control sobre la entregabilidad y las funcionalidades avanzadas. Las plataformas especializadas en email marketing suelen ofrecer más garantías y opciones especiales como automatizaciones o segmentos.Yo personalmente uso Flodesk. Me decanté por ella por sus automatizaciones y su simplicidad de uso, algo que valoro mucho. Me permite crear correos visualmente atractivos sin complicaciones y mantener un control más directo sobre la entrega. Tienes un post donde la analizo.Si quieres echarle un vistazo y probar Flodesk, puedes hacerlo a través de este enlace con un 50% de descuento el primer año.Gestionar dos plataformas requiere un pequeño esfuerzo extra, sí, pero para mí, el control que ganas sobre tu activo más importante (la lista y su comunicación directa) compensa con creces.2. Acuerdos de Recomendación: privados y con FocoLa función de recomendaciones de Substack puede atraer muchos suscriptores... pero también muchos que no tienen ni idea de qué va tu contenido.Crecer por crecer no te sirve si la audiencia no está interesada.Una estrategia más PRO es crear acuerdos de recomendación privados.* Busca calidad, no cantidad: Identifica a 3 creadores de contenido con temáticas muy afines a la tuya y audiencias similares. Que sean proyectos que realmente respetes y cuyo contenido consumirías, y lo más importante, proyectos que crezcan.* Propón un acuerdo directo: Habla con ellos y recomendaros mutuamente en el sistema de recomendaciones que tiene Substack. Es muy importante que sean solo 3 porque es el número máximo de recomendaciones que promueve Substack en el proceso de suscripción.3. Substack Notes: útiles, sí, pero con estrategiaLa tentación con "Notes" es usarlo como un mini-Twitter para hablar de todo un poco y ganar exposición genérica. ¡Error!Mola ver los likes, comentarios y repost, pero no tengo claro que esto te traiga suscriptores a tu lista y menos que sean de calidad.Usa Notes, pero que tengan relación directa con el contenido de tu newsletter.* Comparte una idea clave de tu último post* Lanza una pregunta sobre tu temática principal* Crea pequeños post que expandan un concepto que tratasCada Note debe ser una mini-píldora que refuerce tu autoridad en tu nicho y atraiga hacia tu contenido principal.4. 2 Hipótesis finales: ¿Monetizar Ayuda al Alcance? ¿Hablar bien de Substack ayuda?Y aquí una reflexión personal, una intuición basada en observar cómo funcionan estas plataformas: Tengo la sensación de que explorar las vías de monetización de Substack (activar las suscripciones de pago) podría darle una señal positiva a la plataforma.No puedo asegurarlo, pero es posible que Substack dé un sutil empujón en visibilidad y alcance interno a aquellos creadores que demuestran un compromiso mayor con la plataforma, y activar opciones de pago es una señal de ello. Es algo a considerar y, sobre todo, a experimentar.¿Has notado algo parecido?Por último:* Hablar bien de Substack le gusta a Substack* Explicar cosas de Substack le gusta a Substack* Hablar de crecimiento y éxito gracias a Substack, le gusta a SubstackParece que tenemos un algoritmo que se activa cuando se menciona Substack y mide el sentimiento de los textos.No tengo pruebas, pero tampoco dudas.RecomendacionesEsta semanita, 3 cosas chulas:* Estoy empezando a usar una herramienta para programar redes sociales que pillé en AppSumo RobinReach. Todavía estoy en fase de configuración y demás pero tiene buena pinta. Os iré contando.* Sigo explorando Google Gemini 2.5 Pro: muy potente en razonamiento, también estoy viendo sus "GEMs" lo que serían proyectos en Claude, pero sigue sin darme buenos resultados en generación de texto.* Sesión Folamour muy de domingo. Qué estoy haciendoEsta semana ha sido cortita con solo 3 días de faena y he tenido tiempo de trabajar en cositas que tenía pendiente para FailAgain.Lo primero he creado una secuencia de bienvenida para todos los que se suscriben por correo electrónico.Por fin, 4 correos donde me presento, cuento qué puedo ayudar, propongo unas ideas y presento la comunidad de Factoría Creativa.He mostrado todo el proceso a los miembros en un vídeo para que puedan ver cómo juntar Substack y Flodesk con una secuencia de bienvenida.Recuerda que Factoría Creativa es un espacio donde compartir con otros creadores tus proyectos y retos en el que además te comparto recursos extra que no puedes ver en la newsletter.Puedes entrar en la comunidad con un solo pago y acceso vitalicio.Te dejo el link aquí.Además de todo lo anterior, estoy regrabando el curso de "Transforma tu proyecto" y va a ser un buen cambio.He actualizado el nombre incluso y a partir de ahora se llamará "Creador Pro" porque es una formación que precisamente lo que permite es pasar de un nivel inicial de creador de contenido, a un nivel Profesional.Esta formación está disponible para todos los miembros de la comunidad.Todavía quedan unas plazas para miembros fundadores, así que entra hoy al mejor precio y con un pago vitalicio.PDEstos días de "vacaciones" se me han hecho cortísimos.¿Cómo ha sido para vosotros?Yo recuerdo el miércoles con un pedazo de puente por delante y ahora ya todo está listo para sentencia.En la sección anterior te he contado todo lo que estoy haciendo, pero me han quedado fuera unas cuantas tareas:* Grabar 2 vídeos de YouTube que tengo escritos* Formatear el PC que ando con problemas* Revisar una idea de contenido para Instagram* Terminar una web que tengo a medias…Siempre igual, la realidad pasándonos por encima.Un abrazote y buena semana :) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.guitermo.com
Text the show!“Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria MarcouillierWhat if the key to a successful sales call is not just about selling, but about truly understanding your client's deepest needs? This episode of The Branding Business School Podcast takes you behind the scenes of how Victoria prepares for calls that average around $10,000 per project. By sharing insights from personal experiences and lessons from a seasoned sales coach, she highlights the crucial role of effective sales preparation and the power of building trust through a well-crafted sales experience. This conversation dives into the importance of intake forms, industry research and using tailored visual guides during discovery calls to resonate with clients. By aligning examples from your portfolio with client needs, Victoria illustrates how building trust and showcasing value can set you apart in a competitive market.Mastering the art of discovery calls and follow-ups, this episode wraps up with practical advice on how to maintain control over the sales process. Learn the importance of securing a verbal commitment before sending proposals and being the last to follow up, which can significantly enhance your close rate. Victoria also underlines the importance of personal connections, encouraging quick, personalized follow-up messages to reinforce client rapport. By understanding client hesitations and strategically timing proposal submissions, you can increase the likelihood of securing your sales and becoming the go-to expert in your industry without losing your sanity.Links Mentioned in Today's Episode:Episode 109: The Psychology of Selling Ft. My Personal Sales Coach, Gwen TinsleyEpisode 132: 10 Myths You've Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales CoachEpisode 150: Why Aren't They Buying? How to Fix the Sales SlumpBrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Think AI is just for big businesses with big teams? Think again. In this solo episode, I'm pulling back the curtain on how I used AI to streamline, simplify, and strategically execute my latest launch—while working less than 20 hours a week. Whether you're planning a summit, course, or digital product launch, these five actionable ways to use AI will help you ditch the overwhelm and show up with confidence.Ready to launch smarter, not harder? Hit play and take notes because I know you'll want to try at least one of these strategies for your next launch.
We're three months into the year, and now is the perfect time to pause and consciously check in with where you're at in your business. In this episode, I'm guiding you through a quarterly reflection designed to help you reconnect with your original vision and ensure you're moving in alignment with your goals—without shame, burnout, or hustle.Whether you've made incredible progress or feel a little off track, this episode offers gentle reminders and practical questions to bring you back to centre. Because sustainable success isn't just about speed—it's about staying in tune with what really matters.Tune in to hear:Why aligned business growth requires regular reflection.How to pause and check if your current actions reflect your bigger vision.Practical strategies for realigning and moving forward without pressure.The gentle mindset that supports sustainable success.Find the Complete Show Notes Here -> https://sigmawmn.com/podcastIn This Episode, You'll Learn:How to conduct an aligned quarterly review of your business.Ways to self-correct gently when you're off course.Why your energy, not your effort, should lead your planning.Tools and practices that support clarity and forward movement.Themes & Time Stamps:[00:00] Quarter Year Business Check-In[01:20] Free Yearly Review Workbook[01:55] Effort and Expectations in Business[04:03] Sales Targets and Project Progress[05:26] Self-Responsibility and Accountability[06:06] Using Business Planners Effectively[08:38] Introducing Sigma Studio[09:21] Adapting Business Plans[12:45] Realistic Goal Setting and Adjustments[14:15] Final Thoughts and EncouragementFree Offerings to Get You Started:FREE Yearly Review Workbook – A holistic tool to help you reflect, plan and reset.FREE 20 minute callWant to support the podcast? Donate todayResources:Yearly Business Planner (Notion Template)Monthly Business PlannerBranding with Sigma StudioRepurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.Later Content Scheduling: Simplify your social media strategy with Later.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.Where To Find Us:Instagram: @sigma.wmnTikTok: @sigma.wmnNewsletter: Subscribe here.Threads: @sigma.wmn.
The wait is over—I'm hosting my very first podcast summit, and you're invited! Grab your FREE ticket! stephanielong.ca/summit In this quick episode, I'm sharing everything you need to know about the Start Your Nutrition Business Podcast Summit, a free 3-day virtual event happening April 28–30, 2025, designed specifically for new and aspiring nutritionists and health coaches who want to start (or grow) their business with clarity and confidence. Whether you're still in school, recently certified, or feeling stuck trying to sign your first few clients, this summit will help you take the next step with real, actionable guidance. ✅ Inside the Summit, You'll Learn: How to create custom meal plans in under 20 minutes The 3 must-have emails every nutritionist should send How to attract your dream clients using Instagram What your website actually needs (and what it doesn't!) How to get your first 25 paying clients Legal essentials to protect your business How to choose your niche and build your first offer What to avoid in your first year of business
You read that right — we posted a carousel and people actually stayed (and commented… and shared… and watched the whole thing?!). In this episode, we're spilling the tea on our recent experiments with Instagram carousel posts and how they're suddenly working like it's 2021 again. We dive into what's changed, what kind of carousels are getting the most traction, and whether they're worth the extra effort. If you've been feeling like your content is disappearing into the void, this might be the strategy to bring some life (and love) back to your feed. Let's talk algorithms, swipes, and surprise wins!Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok: https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest: https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group: https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter: https://urlgeni.us/podcast_newsletter_EEOur website: https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link! https://urlgeni.us/podcast_appsumo_EEWant a free 14-day trial to ClickFunnels to build some sales funnels??? Click our affiliate link to get started!https://urlgeni.us/podcast_clickfunnels_EE
Ever find yourself wondering, is email marketing still effective?—or are we just supposed to dance on reels forever? If you're overwhelmed by the noise online and craving a marketing strategy that actually works (and feels good to do), this episode is for you.I'm sitting down with Dawn Richardson from Flodesk to dig into email marketing for small business. Whether you're brand new to list building or you've had a dusty ol' opt-in hanging out on your website for months, you'll walk away from this episode knowing exactly how to do email marketing in a way that feels aligned with your values—and works while you sleep.In this episode, we're chatting about:Why the question “is email marketing still effective?” is missing the bigger picture—and the surprising ROI stats that might just blow your mindDawn's story of going from a wedding photographer to a six-figure business owner—thanks in large part to her list of just 200 subscribers (yep, really)Why email marketing vs social media isn't even close when it comes to reach, engagement, and sustainabilityWhat most women entrepreneurs get wrong about how to grow an email list, and how to fix it with a few simple mindset shiftsThe step-by-step on how to do email marketing in a way that builds connection, and what to do if you're terrified of sounding too salesy in your emails.Bonus: Dawn also shares how to grow an email list using her favorite underrated ways to collect email addresses (hint: it's not just another boring PDF checklist)Whether you're building your first form or sending your 100th newsletter, this conversation will help you rethink your strategy, reconnect with your audience, and actually enjoy showing up online again. Because email marketing for small business shouldn't feel like a chore—it should feel like a breath of fresh air.DM me on Instagram @katyripp and tell me this: What's your biggest block when it comes to email marketing? RESOURCES MENTIONED IN THIS EPISODE:Actually, We Can CommunityFemale Founders CollectiveThe Art of HelloGet 50% off of Flodesk HERE!CanvaInteractWhich Mac Is Right For You QuizCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.rippCONNECT WITH DAWN RICHARDSON:Website: www.techsavvycreative.com
Hay contenido para aburrir.Gente y gente creando y publicando contenido muy interesante y bien hecho.¿Por qué alguien va a decidir seguirme a mí en lugar de a cualquier otro?Este es el temazo de hoy.Vamos a identificar los patrones psicológicos por los que una persona decide seguirnos como creadores.Al final te cuento cuáles son tus motivaciones para seguirme en FailAgain y un recurso extra.¿Estás suscrito?Entender las motivaciones psicológicas profundas que llevan a tu audiencia a seguirte es probablemente una de las claves más importantes para conectar de verdad.Identificar exactamente por qué tu audiencia te sigue cambia completamente tu enfoque creativo. Cuando entiendes la necesidad psicológica que estás cubriendo, puedes dejar de disparar a ciegas y empezar a crear con intención.Esto no solo aumenta el engagement de tu contenido actual, sino que te permite ser más estratega en tu próximo paso.¿El resultado?Crecimiento más rápido, una audiencia más leal y mayores posibilidades de monetización.Y por eso, me he puesto a investigar hasta llegar a un listado de 12 motivaciones fundamentales, que van más allá de la calidad del contenido o temática que estás trabajando.Las 12 Motivaciones psicológicas detrás de tu audienciaCada elemento de esta lista es un motivo que das a tu audiencia para seguirte, tenlo en mente.Seguramente habrá un motivo principal y varios secundarios, y es posible que haya gente que nos siga más por una cosa que por otra.Comenzamos.1. Atracción (más allá de lo físico)Una verdad incómoda: ser guapo o guapa atrae. Tener un físico dentro de los ideales de belleza, atrae mayoritariamente.Pero la atracción no es solo física.Hablamos también del carisma, esa energía que desprenden las personas y que atrae. Se compone de:* Presencia: logras captar su atención* Poder: proyectas confianza en lo que dices (sin sonar pedante)* Calidez: te muestras cercano y empáticoImportante. Tanto la atracción física como la carismática tiene que ser genuina para ser sostenible en el tiempo.Y “atractivo físico” y “tiempo” no son dos conceptos que se puedan mantener en el largo plazo.2. Aspiración de VidaTu audiencia ve en ti un reflejo de un futuro en el que le gustaría estar o un estilo de vida que le atrae. Eres un horizonte al que dirigirse.Mostrar el proceso para llegar a ese futuro idealizado, con sus dificultades y fracasos, lo hace más realista y genera la sensación de ser más alcanzable para ellos.Cuidado: Si pierdes autenticidad o tu contenido parece impostado, la admiración se convierte rápidamente en desconfianza.3. Identificación ("Somos iguales")La gente conecta mucho con creadores que son reales y cercanos, que comparten y se enfrentan a retos y problemas similares.Lo complicado de esta motivación es que, a medida que creces como creador, tu relato va cambiando y esto es posible que se desalinee de tu audiencia original y su "motivación".Pueden dejar de sentirse identificados contigo.4. EntretenimientoLa capacidad de hacer que tu audiencia desconecte y se mantenga simplemente disfrutando.Esto puede ser a través del humor o simplemente a través de historias que atrapen. Y no es solo lo qué cuentas, sino cómo lo cuentas.Un storytelling bien currado crea conexiones emocionales profundas.5. Sensación de estatusSeguirte es como llevar una marca de ropa o conducir un coche de un modelo concreto.Define tu identidad y ciertos valores o intereses.Tu marca personal como creador determina qué tipo de "estatus" proporciona seguirte.Las colaboraciones con otros creadores o marcas pueden reforzar esta percepción.6. Ser diferente/intriganteLo que rompe esquemas, las perspectivas que van a la contra, los ángulos inexplorados.En un mar de contenido que se parece tanto, ser diferente llama la atención.Pero no se trata de ser diferente porque sí, sino de ofrecer perspectivas originales que despierten curiosidad.7. Guía/Consejo SabioTe ven como una fuente de conocimiento práctico y orientación.Eres ese mentor que les ayuda a navegar un tema concreto.Tu credibilidad aumenta considerablemente cuando compartes tus propias experiencias y las lecciones que has aprendido en tu camino.8. Validación emocionalConfirmar que sus sentimientos son válidos, normalizar experiencias emocionales.La gente conecta mucho con otras personas que entienden lo que están sintiendo y, en cierto modo, les dan apoyo para gestionar esas emociones.Al compartir abiertamente tus propias batallas, creas un espacio donde tu audiencia se siente comprendida y menos sola.9. Escape y fantasíaOfrecer una ventana a otras realidades o experiencias.Ya sea a través de viajes, historias o experiencias extraordinarias, les permites desconectar y vivir momentos diferentes a su cotidianidad.A diferencia de la motivación de entretenimiento puro, esta tiene un enfoque aspiracional.10. Aprendizaje y crecimientoProporcionar contenido práctico que facilite una transformación real. Cursos, tutoriales, guías paso a paso...Tu audiencia busca aplicar lo que aprende para mejorar aspectos concretos de su vida.11. ComunidadCrear un sentido de conexión y de identidad compartida entre tus seguidores.No es solo la relación contigo, sino los vínculos que fomentas entre ellos. Los espacios de interacción (comentarios, grupos, foros) son fundamentales para construir ese sentimiento de pertenencia.Seguirte significa formar parte de un grupo.12. Provocación IntelectualDesafiar lo establecido con pensamiento crítico y perspectivas originales que hacen reflexionar.Tu audiencia valora que le presentes argumentos bien fundamentados y que fomentes debates constructivos sobre temas complejos.Además, hace sentir a tu audiencia como personas que no se conforman con la información básica o el discurso oficial.La clave está en la combinaciónComo te decía al inicio, rara vez nos siguen solo por un motivo.Los creadores que más conectan suelen combinar varias de estas motivaciones, creando una experiencia más completa para su audiencia.Por ejemplo:* Puedes ser un experto que ofrece Guía/Consejo Sabio (7), pero lo haces con Entretenimiento (4) y compartiendo tus propias experiencias para generar Identificación (3).* O quizás creas una Comunidad (11) alrededor de un tema Diferente (6), ofreciendo también Validación Emocional (8) a sus miembros.Las combinaciones son INFINITAS y lo más importante es que sean genuinas.Que seas tú y tu forma de hacer las cosas las que lo definan.Ahora te explicaré como puedes identificar de forma rápida las posibles motivaciones de tu audiencia, pero antes te cuento las de FailAgainMotivaciones FailAgainEn mi caso la motivación principal es "Aprendizaje y crecimiento", ya que la mayoría de las personas que me siguen buscan consejos prácticos y guiados para mejorar en diferentes áreas.Pero también hay motivaciones secundarias como "Guía y consejo sabio", "Identificación" y cierta "Provocación intelectual".¿Y sabes cómo he conseguido saber todo esto?Gracias a un prompt que he creado que analiza tus contenidos publicados y te ayuda a entender mejor los motivos por los que te sigue tu audiencia.Lo tienen disponible ya todos los miembros de la comunidad de Factoría Creativa.Quero acceso a la comunidad y al prompt¿Qué es Factoría Creativa?Factoría Creativa es una comunidad exclusiva para creadores de contenido que buscan pasar al siguiente nivel con herramientas prácticas y apoyo real.Con un modelo de pago único (sin suscripciones mensuales), te ofrece acceso de por vida a recursos premium, plantillas, prompts y formaciones que puedes implementar desde el primer día.Tiene muchos más beneficios, pero te dejo que los descubras por ti mismo en este enlace.Recomendaciones* Receta de Gnocchi con brócoli: una receta saludable que se hace al horno sin mucho trabajo. Dejo por aquí el vídeo de Diego Doal donde la vi por primera vez.* Gemini 2.5 Pro: estoy probando estos días esta nueva versión y merece la pena testearla para tareas de razonamiento.* Flodesk: la herramienta con la que mando los emails. Otra semana más siendo una de mis herramientas favoritas. (50% descuento en el link)Qué estoy haciendoSemana dedicada por completo a la comunidad de Factoría Creativa. Estoy ya viendo todas las posibilidades que me da la plataforma Whop y algunos problemitas con los que voy a tener que lidiar.Un proceso muy divertido porque es todo descubrir y ver nuevas posibilidades de cara al futuro.Como un niño con un juguete nuevo estoy.PD:Semana corta, aprovechad estos 3 días de curro para darle caña y disfrutar de la Semana Santa, que yo creo que nos lo merecemos.Un abrazote :) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.guitermo.com
Text the show!“When you are a disruptor, there are no rules that you have to follow.” -Kelly StumpeSearching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase without the stress? You're in the right place.If you've been following along on Instagram, you know Victoria has been on a car-buying journey for the past few months. With baby number three on the way, all needing car seats, this decision wasn't just about features—it was about safety, space, and practicality. Like so many moms, she turned to The Car Mom for real, relatable reviews that actually speak to what families need.That's why this week, we're re-airing one of our most popular episodes: our conversation with Kelly Stumpe, better known as The Car Mom.Kelly is revolutionizing the car-buying process for families—especially moms—through her trusted platform filled with family car reviews, car seat compatibility tests, and buyer education. Her content takes the guesswork out of finding the best SUVs, minivans, and cars for moms, and helps parents shop smarter with confidence.Whether you're shopping for a car that fits three across, researching top safety-rated vehicles for families, or just starting to explore your options, Kelly's insights are packed with practical advice you won't want to miss.Tune in for an empowering conversation that's reshaping how moms think about buying a car—for good.Links Mentioned in Today's Episode: Visit The Car Mom's Website Follow Kelly on InstagramWatch the Car ToursCar Buying Courses For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Creative delays can feel frustrating, isolating, and full of shame—but they're a normal part of the process. In this episode, we're talking about the messy middle, the “stop-go” rhythm of creative work, and why your pace doesn't determine your worth. I share my own slow journey with the creation of The Tillage Magazine and how I've learned to trust the timeline. We'll also make a left turn and explore the setbacks Walt Disney faced when building Disneyland and how even big dreams take time. It's your reminder that if your project is taking longer than expected with hiccups: you're not behind—you're becoming. Your dream is still valid, and it's worth finishing.⭐Get 50% off Flodesk today! ☕Buy Me A Coffee and support an episode!⭐Visit www.thetillagepodcast.com for today's show notes and more.⭐Follow along on INSTAGRAM⭐Sign Up for the NEWSLETTER
Feeling overwhelmed trying to piece together your client experience with clunky systems? In Episode 177 of the Systems & Workflow Magic Podcast, I sit down with Octavia Elease to talk about how to create a seamless and branded client journey using her favorite tools: Showit, HoneyBook, and Flodesk.We're diving into how to strategically connect your website, CRM, and email marketing platforms, why consistent branding across all platforms matters, and how to automate the client experience without losing the personal touch. Whether you're a photographer, designer, or service provider, this episode will show you how to simplify your backend with a tech stack that actually works for you.If you're ready to streamline your systems and elevate your client experience, tune in now!
Building a business isn't about having it easy—it's about resilience, belief, and the willingness to show up even when things feel impossible. In this deeply personal episode, I share the challenges I've faced while growing my business, from financial struggles to navigating health and neurodivergence. I'm opening up about what it really takes to move through adversity, keep showing up, and believe in yourself as a woman in business.If you've ever felt like the odds were stacked against you, this episode is here to remind you that success isn't about avoiding difficulties—it's about facing them head-on, learning, and growing. You are capable of more than you know.Tune in to hear:A raw and honest look at my business journey, including the toughest moments.How I've navigated financial struggles, health issues, and neurodivergence.The mindset shifts and support systems that have helped me keep going.Why self-belief is everything for women entrepreneurs.Find the Complete Show Notes Here -> https://sigmawmn.com/podcastIn This Episode, You'll Learn:How to push through adversity and keep showing up for your business. Why resilience and self-trust are key to sustainable success.The importance of support systems and knowing you're not alone.How to create a business that works for you, even when life feels overwhelming.Themes & Time Stamps:[00:00] Introduction and Purpose of the Episode[03:28] Overcoming Adversity: A Personal Journey[04:08] Client Testimonial: Taylor's Experience[04:33] Vulnerability and Feedback[05:56] Challenges and Triumphs in Business[07:55] Health Struggles and Resilience[11:10] Mental Health and Financial Scarcity[11:47] Support and Belief in Business[12:17] Neurodivergence and Business Growth[14:07] Conclusion and EncouragementFree Offerings to Get You Started:Book a FREE 20-Minute Call: Get clarity and direction for your business. → Book NowWant to support the podcast? Donate todayResources:10-Week Holistic Business Overhaul: Get the structure, support, and strategy to transform your business → Join HereRepurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.Later Content Scheduling: Simplify your social media strategy with Later.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.Where To Find Us:Instagram: @sigma.wmnTikTok: @sigma.wmnNewsletter: Subscribe here.Threads: @sigma.wmn.
In this casual catch-up episode, we're talking about the important things in life… like why eggs cost as much as a small car
Text the show!“It doesn't make sense to me, that you wouldn't move your body in a way to prepare for an event like that, knowing it's going to be the hardest thing that you've probably done or will do.” -Skyler JacobsMotherhood is a journey—one that deserves confidence, grace, and the right support. In this episode, Victoria welcomes back Skyler Jacobs, certified nurse midwife and founder of Well and Worthy Co., to share her deeply personal and professional insights on staying active during pregnancy and embracing a holistic approach to prenatal care.They dive into the key differences between midwifery and traditional medical models, uncovering how midwives champion pregnancy as a natural process—providing personalized, low-intervention care that nurtures both physical and emotional well-being. Plus, Skyler sheds light on how midwives proactively manage high-risk conditions like cholestasis while fostering stronger connections with their patients.If you've ever wondered how to stay active during pregnancy and postpartum recovery, this conversation is for you. Victoria and Skyler break down common misconceptions about pelvic floor health, movement modifications for a stronger recovery, and why listening to your body is key. Tune in to learn how to move through pregnancy with confidence and discover Skyler's course, Movement Through Labor and Delivery, designed to help women prepare for childbirth. Mama's and Mama's-to-be, you're not going to want to miss this episode!DISCLAIMER: This episode is for informational purposes only and is not a substitute for medical advice. Always check with your own doctor or midwife before making any changes to your exercise routine during pregnancy. Links Mentioned in Today's Episode:Listen to Episode 105: Misconceptions Surrounding Pregnancy, Birth, & Postpartum With Well & Worthy Co. Founder, Skyler JacobsFollow Well & Worthy Co. on InstagramGrab Skyler's course, “Movement Through Labor and Delivery” here!View Photos of Victoria's Hyrox Competition in our show notes, here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
My personal truisms from Substack to empower and guide your business journey.Over the past six years of mentoring women entrepreneurs, I have gathered a collection of personal truisms—truths that continue to hold power, regardless of trends or external influences. In this episode, I share these essential lessons to help you navigate life and business with more alignment, confidence, and clarity. Whether it's dropping the weight of others' opinions, leaning into what truly serves you, or embracing the reality of entrepreneurship, this episode is your guide to moving forward with ease and purpose.Tune in to hear:The key truths I've learned from mentoring women for six years.Why letting go of certain beliefs and expectations will lighten your journey.The mindset shifts that will help you build an aligned and sustainable business.Find the Complete Show Notes Here -> https://sigmawmn.com/podcastIn This Episode, You'll Learn:The essential truths every aligned woman should embrace.How to release external pressures and tune into what truly matters.Why personal integrity and self-trust are key to long-term success.A fresh perspective on business growth that prioritises sustainability over hustle.Themes & Time Stamps:[00:00] Introduction and Today's Plan[00:52] Substack and Personal Insights[02:52] Client Feedback and Testimonials[04:11] 37 Things I Know to Be True - Part 1[11:22] Final Thoughts and EncouragementFree Offerings to Get You Started:My Substack In AppreciationWant to support the podcast? Donate todayResources:The Self-Aligned Woman WorkshopRepurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.Later Content Scheduling: Simplify your social media strategy with Later.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.Where To Find Us:Instagram: @sigma.wmnTikTok: @sigma.wmnNewsletter: Subscribe here.Threads: @sigma.wmn.
In this episode, we're giving you a peek behind the scenes of our latest home renovation adventures—because nothing says ‘fun' like living in a construction zone, right?
Send me a Text Message. SUMMARYWhen big life changes come along—like, say, getting a new puppy—our business rhythm often needs to shift too. In this warm and reflective episode, I talk about how I'm preparing for a new season that will require more flexibility and care.I share what went into the decision to welcome a Finnish Lapphund puppy into our home, and how I've been mentally and practically adjusting my business in advance. From revisiting my priorities to simplifying email strategies, I'm choosing sustainability over hustle, and presence over perfection. This episode is the beginning of a new podcast series that I'll be recording in advance so I can step back this summer, while still showing up for my community and clients with intention.It's a gentle reminder that you can run a business in alignment with your life, not in competition with it.FULL SHOW-NOTES WITH TAKEAWAYS + LINKSpatternshift.fm BEST QUOTE FROM THE EPISODE“Not growing is not the same as shrinking. Keeping things status quo is fine—although very hard for me, I have to admit.”
Rebecca Shostak is co-founder and chief brand officer of Flodesk, the popular email marketing software for small businesses that care about beautiful branded emails. After prototyping the product and validating the problem, they launched in 2019 with a viral explosion that still powers their bootstrapped growth. Six years later, Flodesk has over $30M in annual recurring revenues with 75 employees and over 100,000 paid customers. They have been profitable since the second week after launch, driven by great product design, the email footer “viral loop,” and referrals from customers and influencers. In this episode, Rebecca shares her insights on product design, their unlimited pricing model, working with her co-founder/CEO, Martha Bitar, why they haven't taken outside funding, and where AI is showing usefulness in their products. Quote from Rebecca Shostack, co-founder of Flodesk “The reason you hire is never to solve a problem. You need to be sharp and figure out how to solve the problem on your own. Then, you hire people once you've proven something. “When you want to hire someone to run your paid ads, for example, you first need to figure out the basics. Then, you can hire someone to come in to own that so they can scale that operation. “But it doesn't work to hire someone to come in and figure out something that you can't figure out yourself. How can you hire someone to manage something you don't understand?” Links Rebecca Shostak on LinkedIn Flodesk on LinkedIn Flodesk website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com.
Text the show!“When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria MarcouillierA well-planned team retreat is more than just a getaway—it's an opportunity to reignite creativity, strengthen relationships, and align your team with a shared vision. In this episode, Victoria takes you behind the scenes of how BrandWell Designs has embraced retreats as a cornerstone of their culture, from the first retreat in 2021 to the much-anticipated 2025 retreat in Seaside, Florida.As BrandWell has grown, so have the logistics, but the mission remains the same: to cultivate an environment of gratitude and connection. Whether it's fully covering expenses for employees or offering travel stipends for contractors, Victoria is committed to making every team member feel valued. But what if a full-scale retreat isn't feasible? Victoria's got you covered. From curated gift boxes to personalized stipends, she reveals creative and impactful ways to show appreciation—no travel required. Thoughtful gestures like handwritten notes and verbal recognition can go a long way in boosting morale and reinforcing a positive team culture.Whether you're dreaming of hosting a transformational retreat or looking for simple yet powerful ways to celebrate your team, this episode will inspire you to integrate rest, gratitude, and connection into your leadership approach.Links Mentioned in Today's Episode:Follow Along on BrandWell's Instagram!Join the Insider's List for the Retreat Recap!Listen to the 2024 Nashville Retreat Recap!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Today, I'm sharing something I normally reserve for my paid mastermind clients: a ready-to-implement, 4-part email welcome series designed specifically for monthly donors. Even better? It's built in Flodesk so you can download and customize it immediately for your organization!When you're capturing new monthly donors, are you missing a crucial opportunity to take them through a well-timed sequence?I'll break down the four strategically timed emails that I recommend sending: an immediate thank you, a personal message from leadership, an impact story that demonstrates their support in action, and a 1-month anniversary celebration. Each message serves a beautiful purpose in strengthening donor connection.And using Zapier, you can seamlessly connect this entire sequence with popular donation platforms like Givebutter, FundraiseUp, Classy, and iDonate. Your monthly donors are the backbone of sustainable funding - I can't wait to see how you use these email templates. Click HERE to download them for FREE.Resources & LinksDownload my FREE 4-part Monthly Giving Email Welcome Series templates here. And if you need implementation support, book a VIP Intensive with me.If you're interested in incorporating text messaging with 99% open rates into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET.Try out my favorite email marketing software, Flodesk, and get 50% off your first year! This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
Text the show!“In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria MarcouillierExplore the art of standing out in an overcrowded market with Victoria as she shares insights from her journey with BrandWell Designs, helping numerous business owners overcome the challenge of brand differentiation. Uncover the secrets to strategic design and brand clarity, emphasizing the importance of understanding your audience and identifying what makes you unique before diving into the visual elements of your brand. Learn how a well-defined internal brand can guide your external branding efforts, ultimately leading to pricing power and long-term success, even in competitive industries.Craft compelling brand stories and establish niches that truly resonate with your audience. Victoria discusses a three-step approach to building an authentic brand narrative, defining your niche, and communicating the transformation you offer. Using real-world examples, such as an interior designer, she highlights how focusing on the specific problems you solve can differentiate your services effectively. Additionally, explore the power of client feedback and creating a unique brand identity by developing signature offers or frameworks that set your business apart. Tune in to discover actionable steps for defining your brand's transformation and making your mark in the market.Links Mentioned in Today's Episode:Stand Out with Strategic Design with BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Every creative project—big or small—holds valuable lessons that can elevate your work, but only if you're paying attention. In this episode, we explore how staying curious, embracing mistakes, and reflecting on the creative process can lead to continuous growth.Through real-life examples, including making better pancakes and Pixar's evolution in animation, we'll uncover how each challenge presents an opportunity to refine your skills. You'll also learn three powerful ways to become more aware of what your work is teaching you—so you can improve faster and with more confidence.If you're ready to make every project a stepping stone to growth, this episode is for you!
In this episode, Lindsay Pinchuk discusses her Marketing Made Simple program and the SWEEP method, which focuses on utilizing social media, websites, emails, events, partnerships, and publicity to grow small businesses. She emphasizes the importance of consistency, community engagement, and practical steps that entrepreneurs can take to enhance their marketing strategies. The episode provides actionable insights for small business owners looking to improve their marketing efforts and build a strong brand presence.Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay and Dear FoundHer... on Instagram: Interested in Flodesk? Here's 50% off your first year. Hosted on Acast. See acast.com/privacy for more information.