Podcasts about sheridan college school

From the vaults: Scott and Alison Stratten talked with Association Chat for the Association Chat Book Club in December about their book, The Jackass Whisperer: How to Deal With the Worst People at Work, at Home, and Online—Even When the Jackass Is You. Scott and Alison are co-authors of several best-selling business books, including UnBranding: 100 Branding Lessons for the Age of Disruption, UnMarketing: Stop Marketing. Start Engaging, and The Book of Business (UnAwesome). They're also co-owners of UnMarketing Inc., and co-hosts of The UnPodcast. Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, Scott ran his "UnAgency" for a nearly a decade before focusing on speaking about social media and marketing, at events, for companies, such as PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue, and Fidelity Investments. I invited Scott and Alison to join me on the Association Chat Podcast to discuss The Jackass Whisperer, and how the book, despite its light-hearted title, has valuable lessons to teach about empathy, compassion, and cooperation.

Episode 21 has me sitting with Sheridan College School of Skilled Trades Faculty Craig and Larry in front of a live audience! We journey through both of their Industrial Millwright careers and discuss how they became Instructors of their craft. At the end of the episode we take some Questions from the audience and are able to hear from both of the Instructors what they hope for the industry that has been apart of both their lives for so long.

Scott Stratten is the co-author of four best-selling business books, co-owner of UnMarketing Inc., and co-host of The UnPodcast.  He is also one of the leading speakers in the world, working with businesses to embrace disruption.  Formerly a music-industry marketer, national sales-training manager, and a professor at the Sheridan College-School of Business, Scott ran his “UnAgency” for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, and Red Cross. His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject of marketing.  In this episode, Scott shares his thoughts on current marketing trends, what we’ve been doing wrong, and what’s next. Find out more about Scott here: www.UnMarketing.comFacebook@UnMarketing on TwitterUnPodcast UnMarketing: Everything Has Changed and Nothing is Different In this episode: [01:49] - Scott answers why he updated the book Unmarketing.  In seven years, nearly everything has changed.  He shares examples of what's different from Facebook to video. [05:35] - Is Twitter irrelevant?  Scott shares his thoughts and what he thinks is the downfall of a social network.  "Twitter's only asset today is that it's live." [10:30] - Sometimes we don't know what we want, but what we do want is relevance.  Recency is only a small part of relevance, and that's a big thing for marketers to realize. [12:08] - Social currency is what we invest in a platform.  "If all we want to do is push stuff out, we aren't giving to the ecosystem.  That's not how a community works." [17:02] - Scott gives his position on Snapchat, why he barely uses it, and what he thinks about brands using the platform. [19:27] - What is Snapchat's next step?  Scott thinks it’s towards viral marketing. [20:12] - Scott discusses Facebook versus Youtube--which platform is worth a brand's time and how they differ. [24:29] - Scott tells why he thinks live streaming video is a train wreck and what's interesting enough to be live. [29:47] - Scott says, “The most important part about video is audio.  If it doesn't sound well, people bail quicker.” [30:06] - Stephan shares his ideas for improving live-stream video. [32:54] - Scott explains recency and resonance, and money.  Scott informs us of what we need to know about the Facebook EdgeRank algorithm. [36:30] - Scott says that the advantage of social media is never the fact that it's free. [38:27] - Scott describes why QR codes are marketing done wrong.  "Instead of asking, 'Can we use them?', we should have asked, ‘Should we use them?'" [41:23] - Scott shares examples of ridiculous things marketers are doing, including using the term mobile and forgetting to do the basics right. [44:19] - On progressive web apps, Scott says, "People say we're an app-driven society, but the core of it is the Internet." [47:56] - What does it take to go viral?  Scott’s answer is that nothing goes viral because you want it to. Links and Resources: www.UnMarketing.comFacebook@UnMarketing on TwitterUnPodcast UnMarketing: Everything Has Changed and Nothing is DifferentUnSelling: The New Customer ExperienceQR Codes Kill KittensTweetbotEdgeRank algorithmMevo camera  

Scott Stratten - Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It's all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. His clients' viral marketing videos have been viewed over 60 million times and he's recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America's 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.” Show Highlights: Stop marketing to people the way you hate to be marketed to. @unmarketingIt doesn't make sense to push people to think we all need to be marketing the same way. @unmarketingThe same marketing strategy doesn't work for everyone. Find yours and do it well. @unmarketingNothing works for everybody and everything doesn't work for nobody. @unmarketingThe bigger the trust gap when making the sale, the more you are going to have to work to bridge the gap. @unmarketingMarketing is driving awareness of a product or a service that leads to sales. @unmarketingMarketing is always happening. It's everything you do, say, and appear on. It's everything. @unmarketingYou can't just market well without performing well. @unmarketingThe reason the youth have gone to snapchat is because marketers aren't there. @unmarketingFacebook has become the homepage of our computers. Over 1 billion people are logging in a day. @unmarketing The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation's top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Scott Stratten has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are still missing on this week’s episode of the On Brand podcast — which Scott immediately renamed “Un Brand” for just one episode. Enjoy! About Scott Stratten Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager, and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 175,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. He has written four best-selling business books, the newest being UnSelling: The New Customer Experience which was just named “Sales Book of the Year” by 1-800 CEOREAD. Like Something? Got a Question? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet!

Today on The Police Podcast, I’m joined by Scott Stratten. Scott is best known online by his 176K Twitter Followers as @UnMarketing. I have known Scott for the better part of 5 years and have been able to tap into his brain on several occasions. He provides honest opinions and backs them up with facts which is no doubt a big part of his success in making the marketing world take notice of his skills in calling out bad examples of marketing and helping those businesses transform into solid, customer centric businesses. Scott and I talk about marketing, authenticity, building realtionships, social currency and the secrets to great communication along with his new book, UnSelling.  Scott shared two awesome quotes in the episode;You must be the change you wish to see in the world - Ghandi Heres to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. Theyre not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you cant do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Attibuted to Steve Jobs You can find Scott: TwitterFacebookWebsiteand on his own Podcast that he co-hosts with his online and IRL partner, Alison Kramer (also an awesome follow). Stay up to date on what Scott is up to by following, friending, subscribing and or fanning him. You automatically become a member of the #AwesomeSauce society. Scott has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was just named “Sales Book of the Year” by 1-800 CEOREAD. To order Scott’s latest book, “UnSelling” go to http://unmarketing.com/unselling/ Scott is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. Along with Alison Kramer, their UnPodcast has been signed by the CBS network as their premier business podcast to launch their new digital network. “An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through all year” –  Tom Moradpour, PepsiCo, International Marketing Director, Pepsi His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.”