Podcasts about branding lessons

If there's one word that defines what I've seen in the marketing industry in my career, it's ‘acceleration.'When I started, I was writing print ads in The Wall Street Journal for clients all over the country. So the deadline was when FedEx came to our building…or if we were really pushing it, FedEx's deadline at the airport. This created a natural ebb and flow.Then PDFs came along, and well, that deadline got pushed much farther back. But because it still ultimately had to go to print, there was still an ebb and flow.Fast forward to today. Everything is always on, real time, with endless data streams. It feels like there is no more ebb, only flow.Which is why this lesson really caught my eye in a podcast guest application – It's important to ‘take a beat.'To hear that lesson, along with many more lesson-filled stories, I talked to Cindy Van Horne, global head of marketing & communications, McKinsey & Company [https://www.mckinsey.com/].Lessons from the things she madeIt's important to ‘take a beat'   Be fearless with your ambition  Reinvention is not optional   When goals are not hit, leadership is about finesse The pathway to innovative campaigns is about breaking down barriersReal change comes when others are inspired to break their own ceiling Discussed in this episodeAI Guild [https://join.meclabsai.com/]Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68) [https://marketingsherpa.com/article/interview/strategic]Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (podcast episode #92) [https://www.marketingsherpa.com/article/interview/brand-lessons]Leadership Development: Network every day (podcast episode #72) [https://marketingsherpa.com/article/interview/leadership-development]B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (podcast episode #115) [https://marketingsherpa.com/article/interview/B2B-marketing-leadership]Customer-First Marketing: Every click is a wish (podcast episode #85) [https://marketingsherpa.com/article/interview/customer-first]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://marketingsherpa.com/article/interview/customer-first] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In Episode 86 of Who You Work With Matters, Aaron Levine sits down with branding powerhouse Darcy Flanders, founder of BaselineGroupNY. They dive into what it really takes to build a meaningful brand—from launching a creative agency to creating a team culture that lasts. Darcy shares lessons from nearly 30 years in business, how personal values shape professional brands, and why who you surround yourself with makes all the difference. If you're an entrepreneur, creative, or anyone passionate about leadership and branding—this episode is for you.

You could run the best lawn care or landscaping company in town... but if your brand looks outdated, confusing, or just plain boring, you're losing business before the first phone call. In this episode, I'm joined by branding expert John Dalton of McFarland Stanford—someone who's helped rebrand billion-dollar companies like FedEx—to talk about the hidden messages your visual branding is sending (and why it matters more than you think). We dive into: Why tree icons and old fonts aren't doing you any favors The simple formula big brands use to create unforgettable impressions How your truck wrap could be accidentally camouflaging your business Practical (and affordable) ways to refresh your brand without rewrapping your whole fleet overnight If you've ever wondered whether your brand is helping or hurting you—or if you've just had that nagging feeling that your 20-year-old logo might be the mullet of marketing—this episode is for you. Ready to make sure your brand is saying the right thing? Hit play.

Recruitment marketing is more than just posting jobs—it's about staying visible in an overcrowded digital world. In this episode, Brad Bialy and Steve Gipson discuss why consistency in marketing is critical, the hidden cost of doing nothing, and how companies unknowingly fall behind. They explore the science behind attention, why it takes 17+ touchpoints for prospects to recognize a brand, and how surround sound marketing can transform your outreach. Plus, they answer a key listener question on using social media to target healthcare staffing clients effectively.  Chapters & Timestamps: [00:00] – Intro: Florida Trip, Cold Weather, and Catching Up [03:00] – The Psychology of Attention: Why People Ignore Your Marketing [07:00] – Repetition, Consistency, and Branding: Lessons from Major Companies [10:30] – The Hidden Cost of Doing Nothing: How Stagnation Kills Growth [15:30] – Finding Your Business's True North: What Are You Really After? [21:45] – The Compounding Impact of Neglecting Marketing [26:00] – Answering a Listener Question: Social Media Strategy for Healthcare Staffing [32:00] – The Power of Niche Content: Creating One-of-One Marketing [37:00] – Final Takeaways: Why Standing Still Means Falling Behind InSights is Hosted by Brad Bialy and Steve Gipson Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.

In this episode of Behind the Numbers, host Dave Bookbinder is joined by Erin Andrea Craske—executive psychologist, award-winning author, and renowned brand strategist—to explore the power of brand strategy, equity, and differentiation in today's business landscape. Erin shares her personal journey as a nonconformist in the corporate world, highlighting the challenges she faced and the lessons that reshaped her approach to business and life. She dives deep into the true meaning of brand equity, explaining why it's more than just logos and marketing—it's the real, measurable value of a business. Key takeaways from this episode: ✅ How strategic positioning and differentiation create lasting competitive advantage ✅ Why brand equity is a critical business asset ✅ The unique challenges (and advantages!) of nonconformists in corporate environments ✅ Erin's expert insights on navigating business transformation and standing out in a crowded market If you're looking to elevate your brand, challenge conventional thinking, and understand the real value behind a business, this episode is a must-listen!

Dr. Martin Luther King Jr. wasn't just a leader—he was a master of personal branding.In honor of his birthday (January 15), we're reflecting on his life and legacy and what they can teach us about building a meaningful and impactful personal brand.In this episode of Branding Room Only, I share eight powerful lessons inspired by Dr. King's life and offer actionable tips to help you build your brand with purpose, authenticity, and a lasting impact.1:17 - The foundation of every strong brand and the most powerful element of Dr. King's brand3:28 - How MLK Jr. solidified his credibility with integrity and used strategic visibility to amplify his message5:39 - Why visual consistency reinforces your brand, plus a powerful example of resilience in Dr. King's legacy7:34 - How a strong personal brand is rooted in service to others and built with legacy in mind9:47 - Ways to honor Dr. King's lessons and align your actions with your values year-roundMentioned In 8 Personal Branding Lessons to Learn From Martin Luther King Jr.'s LegacyThe King Center - Dr. King Jr. The Nobel Peace Prize, 1964 - Martin Luther King Jr. 2025 Intention and Goal Setting Webinar ReplayPersonal Branding Strategy SessionsSubscribe to The Branding Room Only on YouTubeSponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar's distinct expertise helps engage attendees and create lasting change for her clients.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.Are you ready to make 2025 the year your personal brand shines? Join me for my 14-day personal branding challenge from Jan 15th-29th. Including 3 exclusive live check-ins with me for insight, support, and motivation. Sign up for free at paulaedgar.com/events. Let's shine together.

Key Takeaways: Set Goals That Match Your Values – Focus on the most important goals for your business. Make sure they reflect what your business stands for. This keeps you on track and makes decision-making easier. Keep Customers Happy – Happy customers stick around and recommend your business to others. Focus on delivering great products and services to keep them coming back. Stick to Your Mission – Big companies like Apple and Tesla succeed because they stay true to their mission. They don't try to be everything to everyone – they focus on what makes them special. Quality Over Speed – Being productive isn't about doing things quickly. It's about creating high-quality work that helps your business grow. Take your time to do things right. Review Spending and Budgets – Regularly check where your money is going. Make sure every dollar is helping you reach your goals. If something isn't adding value, consider cutting it out. Chapters: Timestamp Summary 0:00 Harnessing Sunlight with a Magnifying Glass 0:40 Laser Focus on Productivity and Customer-Centric Business Strategies 4:09 Starbucks' Shift From Premium Experience to Drive-Thru Efficiency 8:28 Productivity and Branding Lessons from Tesla and Nike   Powered by ReiffMartin CPA and Stone Hill Wealth Management   Social Media Handles    Follow Phillip Washington, Jr. on Instagram (@askphillip)   Subscribe to Wealth Building Made Simple newsletter https://www.wealthbuildingmadesimple.us/   Ready to turn your investing dreams into reality? Our "Wealth Building Made Simple" premium newsletter is your secret weapon. We break down investing in a way that's easy to understand, even if you're just starting out. Learn the tricks the wealthy use, discover exciting opportunities, and start building the future YOU want. Sign up now, and let's make those dreams happen!   WBMS Premium Subscription   Phillip Washington, Jr. is a registered investment adviser. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

Learn which design trends your brand should hop on in 2025. Michelle goes through four trends she predicts will rise in the new year, how they'll be played out, and who could benefit from hopping on them. From an inclusive spin on hunting aesthetics to handmade vibes to tech-free luxury escapes. Don't miss out on becoming a trendsetter in your industry. ------------------------ In today's episode, we cover the following: How to predict trends Serving hunt Crafted comeback Do not disturb deluxe Monument or make-believe Brands that should hop on these trends Dos and don'ts for your brand in 2025 ----------------------- Resources: Read the 2025 Design Trend Predictions Snag your 2025 BinGOALS Canva Template Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 152: Small Wonders: Exploring Miniaturist Art with ChelseaMakes Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane Episode 168: AI and Data Privacy with Claire Xue Episode 174: Olympics Predictions: Brands, Athletes & Activations Episode 186: Branding Lessons from Presidential Campaigns Episode 192: Authenticity and AI with Lauren deVane ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

In this short video, Amanda Ferguson shares key strategies to help you start building your personal brand today

One of the biggest transformations in my career came when I went from trying to sell people with my writing, to trying to help them.Helping people understand whether a product or service is truly right for them creates long-term trust. So does helping them even when they don't buy from you.Not only is this more effective, but my work is part of my life. My soul doesn't magically leave my body during the workweek. And it is fulfilling to help people – both morally and financially.So when I read this lesson in a podcast guest application, it struck a chord – "Clear, simple language can cut through the noise and drive results." I knew I wanted to sit down with the man behind it, and see what we can learn from him.I talked to Dr. Yaniv Zaid, CEO, The Art of Persuasion [https://www.persuasion.co.il/en/], and author 11 books (most recently The 21st Century Sales Bible [https://www.barnesandnoble.com/w/the-21st-century-sales-bible-yaniv-zaid/1142120003]).Stories (with lessons) about what he made in marketingClarity is powerful for persuasionUnderstand cultural nuancesTurn failures into learning opportunitiesEffective storytelling is a tool for persuasionBe Batman, because nobody is really SupermanPositive messages win over more people than negative messagesDiscussed in this episodeJoin us for Get Productive With AI – November 20th at Noon EST. No cost to attend. See the 7 principles we'll be teaching and register at MeclabsAI.com/GetProductiveClarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain [https://marketingexperiments.com/value-proposition/surprising-wins-from-2009-using-insights-from-an-uncertain-economy-to-drive-302-growth]Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113) [https://marketingsherpa.com/article/interview/global]Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (podcast episode #92) [https://www.marketingsherpa.com/article/interview/brand-lessons]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Ever wondered how presidential campaigns hook us right from the start? This week, learn how to win at marketing like a politician. Tune in as Michelle reveals how transparency, consistency, and bold slogans can make your brand irresistible. Learn why authenticity is your secret weapon and how to rally your audience! ------------------------ In today's episode, we cover the following: The skill sets needed to manage a social media account How Harris and Trump's campaigns have matched their audiences visually The changes in how we find our information over the years TikTok's increase in political content Effective campaign design strategies Consistency and credibility Trump's email newsletter design Misinformation in political campaigns Holding people accountable to AI misuse Why authenticity wins Kamala Harris on the Call Her Daddy podcast Considerations for your own business inspired by political campaigns ----------------------- Resources: Episode 155: Beyond the TikTok Ban ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) talking about what New York City taught me about the power of branding. In This Episode 00:15 - Clarity 03:15 - Consistency 05:55 - Connection ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/174⁠

Have you ever thought about what grocery shopping or a beach day can teach you about branding? In this episode, I'm using everyday moments to reveal game-changing branding lessons. From the best cereal spot on a store shelf to keeping your brand vibes consistent, I'm breaking it all down with real-life examples that'll make you see the world, and your brand, differently. Find out more by following us!IG: @thewritemixx, @talklikeabrand, and @colormybrands.Sign up for the mailing list: bit.ly/colormailLearn about our business and brand ecosystem at Colormebrand.com

In this in-depth conversation, Nicholas Kuhne, founder of Wunderbrand, interviews Mike Nugali, a veteran in sales and branding with over 40 years of experience. They explore Mike's journey from a shy young man accidentally falling into sales to becoming a master of brand strategy and sales excellence. Mike shares invaluable lessons on empathy, emotional intelligence, and the art of selling—emphasizing the importance of understanding customer value and how to transition those skills into effective branding strategies. Whether you're an entrepreneur, a marketer, or someone interested in the nuances of sales and branding, this conversation is packed with practical advice and insights that can help you elevate your game. 00:00 Introduction to Nicholas Kuhne and Wunderbrand 00:53 Meet Mike Nugali: A Journey in Sales 01:45 Mike's Early Sales Experiences 03:48 Transition to Computers and Cold Calling 11:11 Empathy and Emotional Intelligence in Sales 17:33 From Sales to Branding 25:21 The Value of Branding and Pricing Strategies 35:08 The Impact of Social Media and COVID 36:14 Conclusion and Future Discussions

Sometimes you slip up and don't show up in the way you want. Consistently showing up in excellence is a bedrock of my personal brand and one of the things I pride myself on. But when a new leader arrived within an organization I was collaborating with, for a variety of reasons, my behavior didn't show my brand in the best light. After reflecting on what happened, I want to share some key takeaways that can help you strive to do better if you find yourself in a similar situation.In this episode, which is part 2 of the 3 part series of the Branding Room Only podcast, you'll hear a little about my experience and the impactful lessons I learned from it (Listen to Part 1 here). I'll reveal how you can reflect the brand you want to present to the world by comparing what I did with what I should have done.1:15 - How petty new leadership turned an organization (and the way I usually present myself) on its head3:40 - Key things that can impact how you show up professionally6:36 - How I showed up versus how I should have shown up9:08 - Quick summary of lessons learned and a sneak peek at part three of the seriesMentioned In Petty Branding: Lessons from a Leadership MisstepPetty Branding: What It Is and How It Impacts Your LeadershipSubscribe to The Branding Room Only on YouTubeSponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar's distinct expertise helps engage attendees and create lasting change for her clients.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

It's easy to blur the lines when you're deep in your business trenches, where you came in with the idea to do things differently, things end up looking oddly similar to that competitor. This episode brings the issue to the fore-front as we join Beatrice as she speaks to prior clients and powerhouse couple Brooke and Jeremiah, the Founders of Project Revolution, disrupting the norms in what is usually perceived as the dry Project Management sphere. They're on a mission to revolutionized the project management industry with their unique and rocking brand and share the behind the scenes on the work down on their brand strategy, the challenges, and where they're at now. There's insights on incorporating core values, avoiding industry jargon, and the importance of deep, meaningful messaging all while staying true to their mission of empowering high voltage cultures. 00:19 Meet the Couplepreneurs: Brooke and Jeremiah 01:00 Shaking Up Project Management 01:49 Creating a Unique Brand Identity 05:28 Unique Approach to Core Values 10:36 The Response about the Brand Refresh 15:00 Going beyond F-bombs 21:26 Effective Messaging and Branding 23:32 Understanding Audience Perception 24:33 International Perspectives and Cultural Sensitivity 25:39 Branding Lessons from Starbucks 29:26 Reframing and Standing Out in the Market 33:00 Visuals are a outcome of brand strategy 38:54 Bloopers Reach out to Project Revolution: LinkedIn | Website | The Project Management Pathway: Your 90-Day Project Follow Beatrice Gutknecht: ⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Website⁠ ⁠Join The Badass Mob (newsletter)⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠Your Podcast Sidekick.

Richard Reutter's story is a testament to the power of passion, perseverance, and staying true to your roots. As the President of Caroline's Cakes, the mail-order bakery founded by his late mother Caroline Reutter, Richard has helped grow the business from a home-based passion project to a thriving national brand. But through all the growth and changes, Richard has remained committed to preserving the authentic family recipes, homemade quality, and warm personal touch that define the Caroline's Cakes brand. In this episode of The Marketing Factor, Richard shares his insights on building an authentic brand that connects with customers on a deep emotional level. From seizing big opportunities before you feel ready to creating immersive brand experiences that go beyond just selling products, Richard's stories offer valuable lessons for entrepreneurs looking to scale with soul. Through it all, a common thread emerges: the importance of infusing genuine passion, heart, and storytelling into every aspect of your brand. Richard's experiences illustrate how even the smallest family business can create an outsized impact by staying true to its core values and never losing sight of the human touch.

Episode Description: In this episode of the Entrepreneur Journey Podcast, we sit down with Zachary Colman, the founder of Creatitive, a GRIT-focused branding agency. Zach shares his insights on the value of community branding, the principles of personal development through branding, and how to build a thriving brand in the athletic-driven space. Key Topics Discussed: The journey from observing workplace patterns to founding Creatitive The importance of community branding in the athletic-driven space Personal development through branding principles Building a community-focused brand with athletes and athletic-driven companies How Zach's personal experiences shaped his approach to branding Tips for entrepreneurs looking to create a strong personal and corporate brand Zach's rapidly growing YouTube channel and podcast, Creatitive Guest Bio: Zachary Colman is the founder of Creatitive, a successful branding agency known for its focus on grit and community. With a background in helping professional athletes and athletic-driven corporate brands, Zach has become an expert in personal and corporate branding. His agency offers a full spectrum of marketing services, from brand discovery to SEO and social media marketing, all aimed at building community-centric brands. Private Podcast For Leaders in The Gym Space: The podcast will teach you how to change your mindset to get to the next level as well as bring in a community in less than 5 minutes a day. Check it out at: https://leavethatmark.com Links and Resources: Creatitive Website Creatitive YouTube Channel Creatitive Podcast Follow Zachary Colman on LinkedIn Connect with Us: Follow us on Facebook Follow us on Instagram Subscribe to our YouTube Channel

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, we've no Tim, but we still have several marketing stories, including: - Google Has Launched the Search Generative Experience (Kinda) - Branding Lessons from Impossible Foods Switch from Green to Red - Implications for Marketers after Reddit's IPO Timestamps 00:00 Welcome to the Dojo 01:13 Story 1 - Google Has Launched the Search Generative Experience (Kinda) 19:59 Story 2 - Branding Lessons from Impossible Foods Switch from Green to Red 33:57 - Upcoming Video Sneak Peak 25:25 Story 3 - Implications for Marketers after Reddit's IPO 37:15 - The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-10/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-10 You May Also Enjoy… “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/ How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes  https://exposureninja.com/podcast/dojo-7/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/ “Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery https://exposureninja.com/podcast/dojo-5/ “The DMA is Bigger Than GDPR” | ft. Andy Tuxford https://exposureninja.com/podcast/dojo-4/    

“We wanted to do great work that works great.” -Jim Rowe   Jim Rowe has over 45 years in marketing on both the client side and agency side, and over 30 years as an agency owner. He served as both an outsourced CMO for smaller firms and a vital marketing team member for larger corporations, helping correctly position and grow dozens of diverse companies. Since COVID, Jim leveraged his marketing expertise to address the top two issues facing all corporations– Poor Critical Thinking and Communication Skills among recent graduates. Realizing students weren't learning these skills in school, he authored an innovative 2-Book FABLE series after his last name– “Get Your Ducks In A Rowe” to teach simple approaches he used to train young executives to think and communicate. In this episode, we dive into an incredibly insightful conversation with Jim about his journey into the heart of branding and marketing.    Website: https://www.jimrowemarketing.com/ Facebook: https://www.facebook.com/jimrowemarketing/ LinkedIn: https://www.linkedin.com/in/jim-rowe-8751166/

We as marketers, we're the ones that make the brand promise to potential customers.So it is our job to make sure our companies actually come through on that promise, are consistent with that promise. We are the defenders of the brand.I love a lesson from my next guest – don't be afraid to say ‘no' if it serves the brand.Which of course sounds good in theory but can be incredibly hard in practice. To get underneath that lesson and hear the story behind it, along with many more lesson-filled stories, I sat down with Hilary Young, Brand Strategist, Hilary Young Creative (https://www.hilaryyoungcreative.com/).Young runs a consultancy with six figures in revenue and seven contractors.Stories (with lessons) about what she made in marketingHere are some lessons from Young that emerged in our discussion.Don't focus on failure, keep moving towards successDon't be afraid to say ‘no' if it serves the brandChange can be scary, but you have to trust the processOperate without egoIntegrity over compromise in brand visionBranding affects more than just the bottom line, it affects people's livesDiscussed in this episodeHere's a prompt you can try in MECLABS AI (https://meclabsai.com/). It's totally FREE to use, for now. (MECLABS is the parent organization of MarketingSherpa).‘Review my competitors' value propositions [URL and URL] and let me know any opportunities for messaging exclusivity for my brand [URL]. Put the information in a table.'NFTs For Brands: It's OK to say no, always be a student, don't resist change (podcast episode #26) (https://www.marketingsherpa.com/article/interview/NFTs-for-brands)Calling All Writers and Marketers: Write the most effective copy for this Consumer Reports email and win a MarketingSherpa Summit package (https://marketingexperiments.com/value-proposition/summit-2016-copywriting-contest)The De-Branding Campaign: When customers make fun of your new product launch (podcast episode #2) (https://www.marketingsherpa.com/article/interview/debranding)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

“We wanted to do great work that works great.” -Jim Rowe   Jim Rowe has over 45 years in marketing on both the client side and agency side, and over 30 years as an agency owner. He served as both an outsourced CMO for smaller firms and a vital marketing team member for larger corporations, helping correctly position and grow dozens of diverse companies. Since COVID, Jim leveraged his marketing expertise to address the top two issues facing all corporations– Poor Critical Thinking and Communication Skills among recent graduates. Realizing students weren't learning these skills in school, he authored an innovative 2-Book FABLE series after his last name– “Get Your Ducks In A Rowe” to teach simple approaches he used to train young executives to think and communicate. In this episode, we dive into an incredibly insightful conversation with Jim about his journey into the heart of branding and marketing.    Website: https://www.jimrowemarketing.com/ Facebook: https://www.facebook.com/jimrowemarketing/ LinkedIn: https://www.linkedin.com/in/jim-rowe-8751166/

Encounter with a Vulcanizer: Branding Lessons for MSMEs Every business has its ups and downs, but learning how to maximize each moment can help the business thrive and grow. You see, the ability to adapt and embrace new technologies is not just an advantage—it’s essential for survival and growth. This realization came to me vividly during a seemingly mundane visit to a local vulcanizer because of a car tire issue. The vulcanizer, an expert in his field, impressed me with his knowledge and skill. I had learned that he has been doing this for the past decade and he is the go-to guy in the hood. However, despite his expertise, I noticed his reliance on outdated technology and traditional methods in his operations.  A critical lesson for small business owners can be learned from this experience: investing in modern tools and technology will enhance efficiency, effectiveness, and ultimately, business success. The vulcanizer, with nearly a decade of experience, was proficient in his work. His business was thriving, with a steady stream of customers benefiting from his expertise. Yet, his reliance on old systems and methods, such as a gas system for tire repair, reflected a broader issue many small businesses face. Despite having access to modern car tires and understanding current market needs, his equipment remained traditional, mirroring what many Ghanaian artisans use.  Considering this situation, I wonder why he hadn’t invested in modern equipment such as hydraulic jacks or other advanced gadgets that could have created further revenue opportunities. This reluctance to embrace new technology is not unique to him but is a common trait among many small business owners who become complacent with their current success and expertise. Many fail to realize how technology can streamline traditional processes, increasing efficiency and competitiveness. In today’s digital age, where advancements like artificial intelligence are revolutionizing various sectors, failing to keep up with technological trends can leave businesses at a significant disadvantage. The truth is that investing in new technologies and tools is more than just an upgrade; it’s a strategic move that can dramatically enhance a business’s operational efficiency and customer satisfaction. Modern equipment can speed up service delivery, improve the quality of work, and attract a broader customer base looking for quicker, more reliable services. The thing is that adopting modern vulcanizing tools can significantly transform the vulcanizer’s business by making tire repairs and changes faster and more efficient. Hydraulic jacks, for instance, speed up the process of lifting vehicles, allowing for quicker service, while impact wrenches make removing and tightening lug nuts much faster than manual methods.  This efficiency means a vulcanizer can serve more customers in a day, increasing business turnover. You see their tons of them, tools like modern tire changers and wheel balancers ensure that tires are fitted and balanced with precision, enhancing the quality of service. Such efficiency and accuracy not only boost customer satisfaction but also reduce the likelihood of errors, making the service more reliable. Here again, the use of advanced equipment like high-quality air compressors for inflating tires to the correct pressure and vulcanizing machines for effective puncture repairs ensures that the job is done right the first time. This level of professionalism and quality attracts customers who value their time and vehicle safety, potentially allowing the vulcanizer to charge a premium for superior service. Safety is another critical benefit, as modern tools are designed to protect both the worker and the vehicle during repairs, minimizing the risk of accidents and damage.  Just by delving a little bit deeper one can find so many ways of stepping up their business in ways to be more efficient and profitable. However, the challenge for many small business owners lies in recognizing the need for such investments and overcoming the inertia of satisfaction with the status quo. It’s crucial to understand that expertise and traditional methods, while valuable, need to be complemented with innovation and technology to stay relevant and competitive. This is where the importance of continuous learning and networking comes into play. Joining industry associations, attending workshops, and participating in networking groups can provide small business owners with insights into new technologies and trends in their field. These platforms offer opportunities for learning, sharing experiences, and getting advice from peers and experts who have successfully integrated new tools and methods into their operations. Such engagement can inspire and motivate owners to explore and adopt technologies that can transform their business models. Moreover, business owners need to surround themselves with advisors, mentors, and colleagues who are knowledgeable about technological advancements and can provide guidance on strategic investments. These relationships can help identify which technologies will be most beneficial for their specific operations and how to implement them effectively. Reflecting on the future, small business owners must ask themselves: What tools and technologies have I overlooked in the past few years that could enhance my business? And what investments are necessary to take my business to the next level? Whether it’s upgrading equipment, adopting new software, or leveraging digital marketing strategies, the key is to identify and invest in technologies that will drive growth and sustainability. As the business landscape continues to change, documenting processes and regularly reviewing business strategies become imperative. This practice helps in identifying areas where technology can make a significant impact, streamline operations, and create new avenues for revenue. It’s about rethinking how things have been done and being open to changing them for the better. In essence, this is a call for small business owners to up their game. And not only rely on their expertise and traditional methods but actively seek and embrace technological advancements that can propel their businesses forward. It is my belief that small businesses can succeed in today’s dynamic market if they invest in the right tools and create a culture of continuous learning and innovation. As we move forward, let’s embrace technology not as an option but as an integral part of our growth strategy. So, thinking through the vulcanizer and the […]

This is our personal branding profile on actor Adam Driver, discussing his achievements, career, and personal branding lessons that led to his success. This week we explore the themes of focus, self-doubt, and having a mission in chasing creative pursuits and building a personal brand. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough

Schedule a call with our team to talk about developing your voice in your personal brand. In the latest episode of "Impact Through Voice," I had the pleasure of interviewing the dynamic Kelly Lundberg, a renowned brand strategist and TEDx speaker. This episode is a goldmine of inspiration and practical advice for anyone looking to make their mark in the world of personal branding and public speaking. Kelly, with her rich experience in styling, personal branding, and business mentorship, shares her journey from Emirates Airlines cabin crew to establishing her own successful brand. Her insights on landing and delivering a TEDx talk are invaluable for anyone aspiring to grace such stages. Kelly dives deep into the essence of personal branding, asserting that everyone indeed has a personal brand. She discusses the increasing trend of companies investing in their employees' personal brands and how the way you speak significantly impacts how you're perceived. We also explore various aspects of public speaking, from overcoming common fears to adapting your voice for different situations. If you're looking to elevate your personal brand or seeking guidance on public speaking, this episode with Kelly Lundberg is a must-listen. It's not just about the tips and strategies; it's about real stories of ambition, perseverance, and the power of speaking up. Tune in to get inspired and learn how to stand out in your personal and professional life. Links: Visit our podcast page and subscribe so you don't miss any future episodes www.lisahugo.com/podcast   Full shownotes can be found here: www.lisahugo.com/5 Meet our guest: www.kellylundbergofficial.com www.instagram.com/kellylundberg.official https://www.linkedin.com/in/kellylundbergofficial  

In this episode, we talk branding, influencers, gaining and working with corporate sponsors, marketing, and social media for photographers and artists. What is branding and what isn't?  How important is consistency and authenticity? What should photographers do and not do on social media? How to market yourself. Plus a lot more.Joey Lopez  is the Director of Brand Marketing at Lexar. He launched the Lexar Influencer Program, working with renowned photographers and videographers to increase brand awareness. Joey has been responsible for creating  digital and social media content and managing PR and event planning for Lexar's key product launches and trade shows.Joey is also an accomplished portrait and wedding photographer.Notable Links:Joey Lopez WebsiteJoey Lopez InstagramThe Brand Called You by Tom Peters, Fast Company, 1997Seth Godin's Blog*****This episode is brought to you by Lexar.For more than 25 years, Lexar has  been trusted as a leading global brand of memory solutions so they know first-hand just how quickly content is transforming our world.Their award-winning lineup performs second-to-none and includes professional memory cards, card readers, and solid-state drives for creators of all skill levels.Whether shooting photos, capturing video, or transferring content on the go, Lexar provides the quality and performance you can rely on to get the shot with confidence.I've been using the Lexar Professional CFexpress Type B GOLD memory cards with my Canon mirrorless cameras for years and they deliver the blazing speed and durability for the extreme weather conditions I encounter anywhere in the  world.To learn more about Lexar memory solutions, visit www.lexar.com.*****This episode is brought to you by Kase Filters. I travel the world with my camera, and I can use any photography filters I like, and I've tried all of them, but in recent years I've landed on Kase Filters.Kase filters are made with premium materials, HD optical glass, shockproof, with zero color cast, round and square filter designs, magnetic systems, filter holders, adapters, step-up rings, and everything I need so I never miss a moment.And now, my listeners can get 10% off the Kase Filters Amazon page when they visit.beyondthelens.fm/kase and use coupon code BERNABE10Kase Filters, Capture with Confidence.

Building a brand can be a challenge, but it can be a little bit easier when you can learn from the people who have been there before you. The people who have tried things, made mistakes, had successes, and learnt lessons that they can pass on to others.Over the past three years I've interviewed so many amazing professional creatives about their journeys and asked a bunch of them what the biggest lesson they've learnt about branding their passion was. In this episode I've compiled them all together so that you can hear them all in one place when you need a dose of inspiration, motivation, or ideas for what to do next.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

In today's episode, we are joined by the incredible Marissa Garcia to delve into the world of branding and marketing through the lens of one of the most iconic brands of all time: Barbie. We'll be exploring the power of Barbie's brand strategy, its longevity since 1959, and the secret behind its success in staying relevant in today's ever-changing world. From embracing creativity and consistency to the influential role of social media, we'll uncover the fascinating story of how Barbie has captivated consumers and become a cultural phenomenon.The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discusses how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry trends and resources, along with a little bit of sarcasm.Today's episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they'll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you'll learn how to love your leads and get more booked clients through an automated booking process.Listen Now >>Review the full show notes and transcript at coliejames.com/podcastMentioned in this Episode:Marissa's Instagram Feed where she did Barbie postsConnect with MarissaInstagramNow booking Q4 clients for Brand Strategy and/or Design! Start here: https://bit.ly/wdcletsgoIn the meantime, grab your FREE Brand Strategy guide here: http://bit.ly/wdcbrandstrategyguide

Branding isn't a different animal when it comes to b2b. Like b2c, b2b buying decisions are based on emotions first, then logic afterward. If that's true, how do you brand your b2b company to have a head, heart, and body? What are the common mistakes b2b brand marketers make, and what are some examples of brands doing brand right? Listen to Scott Baradell, the CEO of Idea Grove, as he discusses b2b branding lessons. Show NotesConnect With:Scott Baradell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

OK, here's the pitch: 'Hooters on Wheels' -- if the company ditched its signature wings for burgers, hopped into the food truck business, and dipped everything it owned in a big bucket of hot pink paint. Hosts Jorie Munroe, Ariel Boswell, and Jon Dick wade into the Shark Tank rewatch waters with their personal business insights on Baby's Badass Burgers. Listen for: Unique branding strategy & opportunity When exactly is the right time to pivot a business The importance of adaptation and expertise in running a business Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.

Sway is an American biotech company and green graphic designer Emma Fanning's favourite brand. In 2017, Emma was mocked for suggesting that graphic design should be sustainable. But that didn't stop her from pioneering a successful career in green design. This led her to Sway, who are developing a plastic alternative. Today's episode is a tale of packaging, greenwashing and seaweed. EPISODE TRANSCRIPT: www.pilgrimage.design/14-sway Emma's website: www.littlefoxdesign.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠www.pilgrimage.design⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠pilgrimagedesign.substack.com

According to a recent article in Business Insider, Midwestern downtowns are failing - why? Discover valuable lessons that companies can glean from failing downtowns in this thought-provoking video. Uncover intriguing parallels between the challenges faced by struggling urban centers and the importance of employer branding. Through real-world examples, we delve into how the decline of downtown areas reflects the significance of employer branding. Explore the impact of community engagement, revitalization efforts, and fostering a positive environment on the success and reputation of both downtowns and companies. Gain a deeper understanding of the role of employer branding in talent acquisition, employee engagement, and retention. We analyze the impact of effective communication and transparent leadership on shaping the perception of both downtowns and companies. Discover strategies to attract and retain top talent by creating an authentic and compelling employer brand narrative. Enhance your organization's reputation, attract the right talent, and foster a thriving work environment.

if personal branding or creating a business are things you want to learn more about - THIS EPISODE IS FOR YOU! Today we're joined by Caitlyn Rastetter, RDH and CEO of the iconic lifestyle & apparel brand Dental Hygiene Nation! We chat all things like: - knowing when to focus on branding and what elements of branding will take your business to the next level - how to build a loyal, tight knit community and foster trust in your audience - business mistakes that turned into valuable lessons & more! IG: @justaquickpinch, @drconniewang

Branding isn't a different animal when it comes to b2b. Like b2c, b2b buying decisions are based on emotions first, then logic afterward. If that's true, how do you brand your b2b company to have a head, heart, and body? What are the common mistakes b2b brand marketers make, and what are some examples of brands doing brand right? Listen to Scott Baradell, the CEO of Idea Grove, as he discusses b2b branding lessons. Show NotesConnect With:Scott Baradell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We have rebranded! The podcast formerly known as the Stellar Life Project, is now the Being Stellar podcast. In this episode I share the reasons I decided to re-brand and the business lessons I learned along the way. If you are thinking of starting a podcast, there are some lessons here for you! And even if you are not planning to start a podcast, have a listen because it's an interesting story of serendipity and clarity on the journey to becoming the fullest expression of ourselves and experiencing abundance and prosperity on the way. Follow Deborah Stellingwerff:Website - https://www.stellarlifeproject.com/Instagram - https://www.instagram.com/deborahstel...Facebook - https://www.facebook.com/stellarlifep...LinkedIn - https://www.linkedin.com/in/deborah-s...Email - deb@deborahstellingwerff.com

Our producer Momo joins us to dive into the scandal that is shaking up the chess world right now where Magnus Carlsen has accused Hans Niemann of cheating. And most recently Neimann sued Carlsen for $100M. Key Lessons:People will pay a premium for the best - Carlsen is in position to sell his app for upwards of $50 million because he is known as the best right nowOnce you lose trust its very hard to get it back

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From my recent trip to Dallas, I am inspired! I took a trip around the Cowboy's incredible training facility and came away thinking about the marketing and branding that had gone into so many different areas - from the cafeteria all the way to the press room. I'm sharing my takeaways and showing that inspiration for your next marketing plan might come from an unexpected place!

HERE'S WHY BRANDING IS IMPORTANT AND SOME BRANDING LESSONS FROM APPLE | RFB #branding #apple #marketing #Habits #Motivation #CoachAntonio #LifeDeck #TheAAShow #Inspiration #Fashion #Skills #Entrepreneurship #Business #Coaching #MentalHealth #Mentorship #Lifestyle #Sneakers #Streetwear #Growth #YouTubeEducation #RetailFashionBusiness #SoleSlam #MrSoleSlam #Inspiring #Motivational #GoodHabits Book your FREE 1-on-1 coaching assessment session with me on my website antonioaguirrejr.com today! Follow me on my social media accounts: Instagram.com/AntonioAguirre.Jr Twitter.com/Antoni0aguirre Fb.com/antonioaguirre.jr1 TikTok.com/AntonioAguirre.Jr linkedin.com/in/antonioaguirrejr --- Send in a voice message: https://anchor.fm/lifedeckshow/message

Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. Listen to Podcast The post Branding Lessons from Formula1 appeared first on Erik M Pelton & Associates, PLLC.

This week's guest is Jim Weber, CEO of Brooks Running and author of Running with Purpose. Discover Brooks' extraordinary challenging brand story as it went from near bankruptcy to finding its purpose and running to the front of the pack in the highly competitive global running market. Brooks is a turnaround tale for the ages on how a brand was re-founded and a passionate, determined team fueled its growth with performance gear and celebrating every runner's run.

In Ep 41, I dive into marketing and branding lessons that I learned from watching a battle rap interview and the boxing match between Tyson Fury vs Deontay Wilder. What really stuck out for me was the content business model, the importance of your own platforms in order to have more control over key elements in your business, that talent isn't enough to win and that ultimately building a brand surrounding your talent is the key to digital success. I watch Battle Rap and Boxing for my own escapism this weekend and I ended up having to pull out the notepad to take down some really good lessons.   Don't forget to visit Keronrose.com and subscribe to Digipreneur.FM.

How do you build an enduring brand that can survive two world wars, the great depression, and today's fickle consumer who may have a gluten aversion and is spoiled for choice? We can all learn a lot from Wheaties, the breakfast of Champions whose branding has morphed as the times have demanded, while always staying true to its roots.

What you will learn from this episode: Find out the three core things that great brands do consistently that you can apply to your own real estate investing business Learn why clarity of your vision and consistent delivery of your message matters the most Discover a one-pager strat plan to help you communicate about your business and what you are trying to achieve 3R's - Read, Resource, Reflect Read: The Harvard Business Review Resource: Ink pen and pencil set Reflect: "Your diary is a manifestation of your intent" - Anon “Leaders cast long shadows” - Anon Summary: What makes a successful brand? And how do brands stay long-term? Not having a clear vision and mission statement makes you lose sight of your long-term goal. Focus on the core foundation of a strong brand, create a clear vision and consistently communicate your message. Richard Copcutt is a Senior Executive with global experience. He has proven ability as a collaborative member of an executive team to manage and grow a business. He has extensive background in sales, product development, brand marketing and strategic planning . Also, he has a proven track record of building high-performance teams and delivering superior business results. His specialties include: Business & Strategic Planning, Brand Management, Wholesale Sales, Online Retail, and Brand Marketing. In this episode, Richard shares what makes big brands he has worked for stay long-term and how you can apply them to your own real estate business. He underscores how those brands have the consumer at the center of everything, having a laser focus on who their consumer is. He also talks about the importance of having a clear vision and having a consistent delivery of the message you want people to resonate with your brand. You can also expect to hear marketing strategies and tactics these big brands employ that would work well in your real estate business. It's also good to hear what he says about these great brands' practices when it comes to its people. Topics Covered: 02:50 - Brands that Richard worked for 04:46 - What successful brands do consistently that you can apply to your real estate business 08:36 - Why you should be very clear about your vision and have your message delivered consistently 11:26 - Thoughts on guerilla marketing tactics and old traditional marketing 15:07 - Why need for alignment in these three areas: product, marketing, and sales 18:01 - How to make the rest of the 10 pillars to a business done when you are having two or three-employee team 23:16 - What to include in your one-page strategy plan 25:44 - What his favorite brands are and what make them great brands 30:23 - His preferred way of learning 31:46 - A favorite tool he uses for personal communication 34:05 - A belief system that impacted his life 36:23 - Inspiring quote from Richard: Take your business seriously, don't take yourself too seriously. Make sure you get your work-life balance sorted out. Key Takeaways: “What Nike is brilliant at is they would describe as a laser beam focus on who their consumer is. And it's unwavering, and it's at the center of everything.” - Richard Copcutt “Regardless of the business that you're in, if you're totally clear about who you're aiming your business at, that's a huge, huge advantage for you.” - Richard Copcutt “With Levi's, it will be rare for them to sacrifice a short term win and endanger the long longer-term goal.” - Richard Copcutt “In the brands that I've worked for, they are at their best investing in talent, whether that's encouraging employees to invest in themselves, that's one part of it. But also ensuring that the management team is nurturing talent, and making sure that they're investing in their people, their course correcting when necessary. They're reviewing and rewarding performance, and putting opportunities in front of people to push them and to further their career.” - Richard Copcutt “So I think having a very clear reason for getting out of bed and what the company's mission is or what the brand stands for, and who you're trying to serve, and then just ensuring that that message is consistently delivered.” - Richard Copcutt “You can have the greatest product in the world, you can have the best marketing campaign in the world, you can have the greatest sales closer in the world if the product doesn't get there and you don't get paid. It's all for nothing.” - Richard Copcutt “There are elements of those where a good sales guy is always marketing his product and a good marketeer is always selling.” - Richard Copcutt Additional Resources: The One Pager Strat Plan Download here http://reibranded.com/checklist/strat-plan/ Connect with Richard Copcutt: LinkedIn Hear about Richard's early life as a punk rocker in London https://punksinpubs.podbean.com/e/episode-40-richard-copcutt/ Connect with Paul Copcutt: reibranded.com LinkedIn E:podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music         

Fresh off Klarna's first Super Bowl commercial, we sit down with David Sandstrom, Chief Marketing Officer at Klarna, to discuss the thinking behind their advertisement, the role its mobile app plays in the company's mission, and all of the increased competition in the 'Buy Now, Pay Later' fintech space.

EP 2064 On today's show, I discuss career branding lessons that you can find in your local supermarket. Support for today's show comes from Wisio. https://thebiggamehunter.us/videoanswer Enter the code ADORE20 for 20% off until Feb 15, 2021. Support also comes from Great Resumes FAST, https://thebiggamehunter.us/GreatResumes a premium resume writing service that does a terrific job making your resume and/or LinkedIn profile look great. ABOUT JEFF ALTMAN, THE BIG GAME HUNTER Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 2000 episodes. Are you interested in 1:1 coaching, interview coaching, advice about networking more effectively, how to negotiate your offer or leadership coaching? Schedule a discovery call at my website, www.TheBigGameHunter.us Quick question? Get it answered with a 3-5 minute video at https://thebiggamehunter.us/videoanswer. Want to do it live? https://thebiggamehunter.us/live Learn to interview like a pro. "The Ultimate Job Interview Framework" www.TheBigGameHunter.us/interviews Kindle and print versions are available on Amazon. Classes On Skillshare https://thebiggamehunter.us/Skillshare Become a freelancer or hire one on fiverr.com https://thebiggamehunter.us/fiverr. I use it and I may wind up hiring you! Join Career Angles on Facebook and receive support, ideas, and advice in your current career and job. Connect with me on LinkedIn www.linkedin.com/in/thebiggamehunter Mention you listen to the podcast or watch my YouTube channel. Job Search Going Nowhere? "Diagnosing Your Job Search Problems" for Kindle on Amazon and receive free Kindle versions of "No BS Resume Advice" and "Interview Preparation." If you are starting your search, order, “Get Ready for the Job Jungle” on Amazon , Watch my videos on YouTube at JobSearchTV.com, the Job Search TV app for Roku, fireTV or a firestick or Bingenetworks.tv for Apple TV, and 90+ smart tv's. Subscribe And Give This Video A Thumbs Up If You Found It Helpful. Thinking of making a career change and need some ideas that fit you. CareerFitter offers a free test and if you want more you can upgrade for the paid version.https://thebiggamehunter.us/Career We grant permission for this post and others to be used on your website as long as a backlink is included and notice is provided that it is provided by Jeff Altman, The Big Game Hunter as an author or creator. --- Support this podcast: https://anchor.fm/nobsjobsearchadviceradio/support

First, we wanted to know if all this hype was worth it. People would stand in line for seven hours or more at a time - just for the chance to #getsluttified. What does that even mean? Well, if you're in ATL, and are ever on Instagram, you know exactly what it means. Pinky Cole's Slutty Vegan food truck turned restaurant business is all the rage in the ATL foodie scene and has become a new darling favorite of celebrities in a very short span of time. How did she do it? Here's our analysis...  

Ep 3: In this episode, we dissect how Beyonce has created a billion dollar Brand, yet we break it down using the 5 Massive Brand Pillars.Links promised:DotComSecrets Book: www.tanyawatkins.com/dotcomsecretsAbout the host:Tanya Watkins is a Brand and Marketing Strategist, Speaker, and Author for passionate Massive Brand Bosses looking to find their voice on social media, package their greatness and monetize their hustle.With over 18 years of experience in corporate sales and marketing, she has built a highly successful business activating self-esteem in women to become boldly confident, creating Brands with luxe high-end services, and compelling visual elements. The result is the creation of thought-leading voices to disrupt the marketplace while creating a massive impact on their communities. Tanya specifically specializes in personal branding, core messaging, client attraction, as well as monetization strategies that include sales funnel implementation and automation.Join the FB community to share episode feedback and join the conversation: www.massivebrandincubator.comTanya's free gift to you:5 Keys to Booking Your Next Client - without waiting or needing a huge audience:www.tanyawatkins.com/freetrainingFollow across all social media @tanyabwatkinshttps://www.instagram.com/tanyabwatkins/https://www.facebook.com/tanyabwatkins/https://www.pinterest.com/tanyabwatkins/To help Tanya promote this show and reach more people, just snap a screenshot of your device while listening to the episode and share it on Instagram stories - tag Tanya, @TanyaBWatkins and use our hashtag, #massivebranding.Support this show http://supporter.acast.com/massive-brand-podcast. See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/massive-brand-podcast.