Podcasts about unselling

Summary In this podcast episode, Tillmann Horn talks with Giulio Segantini from Underdog Sales about the art of cold calling. Giulio shares his journey from studying philosophy to becoming a successful cold caller. They discuss the challenges and changes in cold calling over the years, the importance of trigger points, and psychological approaches. Giulio highlights dealing with accents, adapting to different cultures, and the differences between American and European sales styles. He also emphasizes the importance of handling objections, active listening, and recommends resources for sales training. Takeaways - Giulio Segantini transitioned from a philosophy student to a successful cold caller. - Technological advancements have changed cold calling, such as the use of mobile phones. - Focusing on relevant trigger points and employing psychological approaches are crucial in cold calling. - Handling accents and cultural differences can be challenging but also offer a chance to stand out. - Cold calling remains an effective and essential sales skill. - Recognizing and adapting to the differences between American and European sales styles is important. - Accepting objections and asking the right questions, rather than arguing, is key. - Active listening helps understand the customer's needs and problems. - Recommended sales training resources include books like 'Unselling' by Kevin Casey. Chapters 00:00 From Philosophy Student to Successful Cold Caller 03:19 Changes and Challenges in Cold Calling 11:13 Handling Accents and Cultural Differences 15:03 Importance of Trigger Points and Psychological Approaches 22:30 Differences Between American and European Sales Styles 24:01 Handling Objections in Sales 25:19 The Art of Active Listening in Sales 31:17 Recommendations for Sales Training Resources

Episode Companion Download: UNLOCK 24 OF THE GREATEST DISCOVERY QUESTIONS TO QUANTIFY PAIN | Free Download Connect with Mor Assouline on LinkedIn Visit Demotoclose.com (Startups) Visit FDTC University (Salespeople) ___ 5 SaaS Scripts Account Executives can use today to 5X PIPELINE with Highly Qualified Prospects | Free Download | FOR Account Executives First 50 Clients | Join the Waitlist | For Founders that Sell The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition | GET THE BOOK HERE Connect with Paul M. Caffrey on LinkedIn How to Achieve a 50% Demo to Close Rate Episode Summary In this episode, Mor Assouline, founder of DemoToClose.com and FDTC University, shares insights and strategies for improving demo win rates and creating custom demos. He also discusses the transition from founder-led sales to hiring the first sales team, the importance of building a personal brand, and tips for organizing and planning for success. Mor provides his perspective on the future of outbound prospecting and shares advice for building a quota attainment plan. He also recommends sales books that focus on psychology and negotiation tactics. The conversation covers the importance of consistent communication and provides resources for improving sales techniques. Takeaways Focus on creating custom demos that address the prospect's main pain points or goals. Document what works in your sales process and use it as a guide for onboarding new sales hires. Build familiarity and relationships before cold prospecting to increase response rates. Unselling is a powerful approach that focuses on understanding the prospect's needs and challenges rather than pushing a product. When planning for success, analyze past closed deals and replicate what worked, while also considering any changes in the market or industry. The future of outbound prospecting may involve more personalized and relationship-based approaches, leveraging networks and building personal brands. To get promoted, seek feedback from sales managers and understand the criteria for advancement. Recommended sales books include those that focus on psychology, copywriting, and negotiation tactics. Consistency in communication is key in both personal and professional interactions. Sales professionals should strive to maintain the same level of communication skills in all situations. DemotoClose.com is for startups, founders, and CEOs to learn more about improving sales techniques. FDTUniversity.com offers free resources, including tactical discovery questions, for account executives looking to enhance their skills. Chapters 00:00 | Introduction and Background 01:23 | Improving Demo Win Rates 03:10 | Creating Custom Demos 04:40 | Transitioning from Founder-led Sales 08:26 | Helping First Sales Hires 12:57 | Building a Personal Brand 19:45 | Organizing and Planning for Success 24:21 | The Future of Outbound Prospecting 28:35 | Building a Quota Attainment Plan 33:00 | Prospecting and Unselling 35:39 | Getting Promoted 36:58 | Recommended Sales Books 39:11 | Consistent Communication 39:43 | Resources for Improvement

In this episode we dig into the idea of "unselling" with author Kevin Casey.   Hear about Kevin's journey from being a traditional, pushy salesperson to someone who values being genuine and relatable.   He openly talks about how he came up with the term "unselling," a new way of approaching sales that challenges the usual tactics.   Discover how this shift helped him overcome the negative stereotypes attached to salespeople.   Later in the episode, we turn our attention to the impact of using simple language in sales and chat about the 14 Costanzas, as outlined by Kevin in his book.   Kevin's top Costanza promotes being real and transparent in our interactions. He also gives practical examples of how this can be put into action, especially in real estate sales.   We also talk about the courage it takes to follow these Costanzas and how using straightforward language can be effective in communication. Lastly, we delve into the challenges that entrepreneurs and freelancers face when selling their own products or services.   If you're looking to boost your business and relationship-building skills, this episode is a must-listen.   --------- EPISODE CHAPTERS ---------   (0:00:00) - Unselling (0:12:30) - Simple Language's Power in Sales (0:23:00) - Sales for Entrepreneurs and Freelancers   --------- EPISODE CHAPTERS WITH FULL SUMMARIES ---------   (0:00:00) - Unselling (12 Minutes)   This chapter explores the concept of "unselling" with author Kevin Casey as he shares his journey from being a traditional, hard-selling salesperson to embracing a more authentic and relatable approach. Kevin explains how he came up with the term "unselling" and how it involves doing the opposite of what most salespeople do. He also discusses overcoming the negative perception of salespeople by changing his approach. (0:12:30) - Simple Language's Power in Sales (11 Minutes) This chapter explores the 14 Costanzas, or opposites. We discuss Kevin's favourite Costanza, which encourages people to show up as their authentic selves. Kevin shares his thoughts on being transparent and leading with flaws, which can increase credibility. He gives an example of how this can be applied in real estate sales. We also touch on the importance of having the courage to implement these Costanzas, even if it means facing disagreement. Additionally, we discuss the power of using simple language to communicate effectively. Overall, this chapter highlights the significance of authenticity and vulnerability in business and relationships. (0:23:00) - Sales for Entrepreneurs and Freelancers (10 Minutes) This chapter explores the topic of sales and entrepreneurship, specifically for those who struggle with selling their own products or services. We discuss the importance of unlearning negative perceptions of sales and instead focusing on the problem that our product or service solves. We discuss the need for practice and process in sales, comparing it to learning how to ride a bike or perform surgery. Understanding the customer's perspective and starting with a hypothesis about their needs and concerns is also highlighted. Overall, we encourage entrepreneurs and freelancers to embrace sales as a necessary aspect of their business and approach it in a natural and genuine way.   Follow Kevin https://www.linkedin.com/in/unselling/ https://www.kevincasey.ca/ Link to Kevin's book:  https://amzn.eu/d/gym8aSy   Follow me https://linktr.ee/fredcopestake Take the Scorecard https://collaborativeselling.scoreapp.com/   Watch this episode on YouTube https://youtube.com/@FredCopestake  

In this week's episode, we're diving into the thrilling and often cutthroat world of sales, unveiling strategies, behaviors, and a whole lot more to help you navigate and excel in your sales journey. We explore the importance of 'Selling Behaviors' and how they can drastically vary depending on what you're looking for – be it a short-term gain or a long-lasting relationship. We draw parallels between personal and professional interactions, emphasizing the need for genuine connection and trust-building. It's not just about making a sale; it's about understanding your audience, their needs, and establishing a relationship that's more than transactional.We also dive into Sales Strategies used by the big guns – the Fortune 500 companies. We highlight three key strategies: Consultative Selling, Value-Based Selling, and the delicate art of Cross-Selling and Upselling. It's not just about pushing product - it's about ensuring that your product genuinely fits the needs of the customer, and that you're not just coming off as the stereotypical cheesy salesperson. This is where honesty, integrity, and genuine care for the customer's needs come into play. Remember, nobody likes a used car salesman pitch.And then, well, we talk in depth about the art of Unselling. Yep, that's right! It's about taking a step back, understanding the customer's needs, and sometimes even admitting that your product might not be the best fit for them at this moment. It's a consultative approach that builds trust and potentially opens doors for future opportunities.To tie it all together, we talk about Branding and Building a Reputation, emphasizing the importance of being genuine, consistent, and creating a brand that people can trust and relate to. Your reputation is your biggest asset, and protecting it is crucial.Tune in this week for insights, real-life analogies, and strategies to navigate the world of sales and create meaningful, lasting relationships with your clients. Remember, it's not about us; it's about them.Oh, and don't forget - your youth is your power.

How do you understand clients' needs so that they see you as someone who can help them, rather than someone who is selling to them? In this episode, MDRT members explain how they establish these strong connections that can unlock the effective technique of “unselling.” You'll hear from: Joseph Tan, ChFC, CLU Abigail Venida Yabot Episode breakdown: 0:27 – Focusing on the client's magic numbers 2:41 – Recognizing the impact of unselling 4:17 – Serving as the “prudent mom” for clients 7:38 – Learning retirement lessons from a colleague's experience 11:36 – Becoming a godparent to clients' children Listen to the monthly series, MDRT Presents: @mdrtpresents

Flickr started as an online game, but the company quickly learned that they had much greater value on tap as a photo site, and "unsold" their initial customers instead of sticking to their original idea. By being curious, you can learn what the market really needs, jettison the custom-built "products" that are holding you back, and keep the right customers delighted. Listen for more on the art and practise of "unselling"! -------------------------------------------------- Our book, Agile Conversations, is out now. Go to agileconversations.com to order your copy. Plus, get access to a free mini training video about the technique of Coherence Building when you join our mailing list. We'd love to hear any thoughts, ideas, or feedback you have about the show. Email us at info@agileconversations.com About Your Hosts Squirrel and Jeffrey first met while working together at TIM group in 2013 . A decade later, they remain united in their passion for growing organisations through better conversations. Squirrel is an advisor, author, speaker, coach, and consultant, helping companies of all sizes make huge, profitable improvements in their culture, skills, and processes. You can find out more about his work here: https://douglassquirrel.com/index.html Jeffrey is Vice President of Engineering at ION Analytics, Organiser at CITCON, the Continuous Integration and Testing Conference, author and speaker. You can connect with him here: https://www.linkedin.com/in/jfredrick/

This episode of the Live Better Sell Better Podcast features your host, Kevin "KD" Dorsey. After confirming the problem that your buyer is facing today, now it's time to get down to the WHY. You need to understand the better future that you are trying to create. KD also dives into tactics to create the illusion of choice and unsell early. Not only does this make conversations flow better, steer them in favorable directions, and prime you to make your pitch, but unselling early plants useful seeds of doubt that the status quo is NOT working.HIGHLIGHT QUOTESStrategic use of down tones unsells early in the conversation - KD: "Stop confirming, especially in discovery, that they're doing the right things. Remove the good/great/awesome and replace it with oh/ah/wow/oh no/shoot/really/ooh. What you're doing, again, you're planting seeds of doubt into what they're doing right now. That is the key to discovery. A good downtone and a pause, it will pull all sorts of information out of people."  Live Better. Sell Better. is sponsored by our proud partner:Vidyard | vidyard.com

This PoemCast is dedicated to all my povertySkolas who r being evicted /swept and kicked and privileged skolaz who think mama Earth is profit-making kkkomodity

Are your customers saying yes to your solution and you keep talking? You keep talking and eventually you talk them out of the sale. Find out what you are doing and what you can do to change that ‘unselling' habit to develop better selling skills and knowing when to close the sale. Are you unselling your prospects?  Click here & take advantage of a complimentary business strategy session to discover the opportunities in your business today!   http://makemoreworkless.actioncoach.com/mmwl-diag-and-questions/

[S1E03]Scott Stratten is the President of UnMarketing, is a 6X best selling author, and a internationally sought-after speaker who passionately believes that a better business world can be build around integrity, community, and authenticity. He walks a beautiful tightrope of being funny and engaging while exposing some raw truths about business we know to be real, but might find tough to look at. In 2018, he was inducted into the National Speakers Association Hall of Fame. His books, all co-authored with his business partner and wife (also the greatest person in history according to him) Alison Stratten, began with “UnMarketing – Stop Marketing, Start Engaging”, which has sold 50,000+ copies and is available in over 7 languages. Their other books include “The Book of Awesome / The Book of UnAwesome”, “QR Codes Kill Kittens”, “UnSelling”, “UnBranding”, and most recently, “The Jackass Whisperer”.Scott is fascinated with disruptions of the status quo and single-minded in his belief that treating humans well is at the core of successful business practices.  UnMarketing: https://unmarketing.com/The UnPodcast: https://unmarketing.com/unpodcastKeynote Highlights: https://youtu.be/02g6VqHhsnkKeep Going Until We Spot: https://youtu.be/3Cakm2nIQWo  Host: William C Murray, PhD:William is passionate about service, the hospitality industry, and the human experiences found therein. He began in the service industry at the early age of 14 and has never looked back, gaining experience in retail, restaurants, and major hotel companies nationwide. Along the way, he earned a diploma in Hotel and Restaurant Management, a degree in English Literature, an MBA in Tourism Management, and his PhD in Management.   William is currently an Assistant Professor at the University of Guelph (Canada) in the School of Hospitality, Food & Tourism Management at the Lang School of Business & Economics. He is an award-winning hospitality management educator with over 20 years experiences at both colleges and universities across Canada. His research focuses on workforce sustainability and the human condition of workers. He has published work in top journals, including Sustainability, the International Journal of Hospitality & Tourism Administration, and the Journal of Human Resources in Hospitality and Tourism, along with being a co-author of the textbook Snapshots: An Introduction to Tourism, 6th Cdn. ------------------------------------------------------------------------------------------------If you have questions, comments, feedback about the show, or suggestions for future guests, reach out to me. I would love to hear from you!!E-mail: william@theservicecenter.ca Twitter: @WilliamCMurray LinkedIn: https://www.linkedin.com/in/drwilliamcmurray/ Podcast: https://theservicecenter.buzzsprout.com Available through Apple Podcast, Spotify, Stitcher, Amazon Music, and iHeartRadio. 

So you want to move to the Treasure Valley? We get it! There are so many amazing things about Idaho! However, this is not utopia. We have real struggles, from our natural environment to our unprecedented growth. Discussions about some of the negative aspects of the Boise area are important to set realistic expectations for newcomers. From our housing shortage to fly season, health care realities to limitations on outdoor recreation. Shane and Natalie sit down and riff on some of the things you might want to know before heading this direction.

Well, F.I.R.E.Goddesses, what can I say...I lived and loved through the grunge of the 90s, and it's late at night, and with the word drama running around in my brain, all I could think of was the song, 'Selling the Drama' by Live.   Anyway, I could talk about music of the 80s and 90s all day, but let's talk about Episode 69, shall we?  In this episode, Saskia Bergmans Smith and I talk about the workings of the drama that not only happens on the outside of us, but the drama that we don't hear about often, and that is the drama within ourselves.  So F.I.R.E.Goddesses, stay tuned! To get in touch with Saskia: https://linktr.ee/saskiabergmanssmith devotionalgoddess@gmail.com Or follow on: Facebook: https://www.facebook.com/devotionalgoddess Instagram: https://www.instagram.com/saskia.b.smith/

The World Famous Insurance Dudes Dudes chat over Coffee!Oh man, this week was CRAZY! But you know what we grew, we hustled and we coached. We talk about the secrets to success through giving and receiving help!For All Things Related To Being An Insurance Dude or Dudette,  Incredible Tips, Amazing Tools, and Valuable Resources, Check Out The Insurance Dudes Hub! https://www.theidudes.com/Are you interested in learning  “How To Predictably Sell 6-Figures A Month From Insurance Internet Leads While Saving You Time And Money!?"Head over to our free masterclass  today! Click Herehttps://www.theidudes.com/masterclass-registration1619461457775

On this episode of the Ask the Marketing Expert Podcast, you'll learn about the 5 most common ways I see people unselling their offers. They're usually fixable within minutes but often overlooked. This is a CAN'T MISS episode if you're not hitting your revenue goals.Lots of gems in here!If you desire to close more sales, more often, this episode is for you.To learn more about me and get access to some great freebies (like my free Weekly Business Plan that helped my business + others grow 1800%!), visit www.growthmindsetmarketers.com/links.

Apa yang dimaksud dengan Unselling? Yuk, simak terus. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/hendry5/support

When the music stopped on the mega-bucks mini-auction for IPL 2021, some high-profile Englishmen found themselves without a partner. Nakul Pande invites Jack Hope of The Cricket Podcast to analyse why Alex Hales, Jason Roy and Adil Rashid went unsold - come for the Alex Hales rant, stay for the Steven Smith rant

If you're like most people, you love doing the thing you're famous for, but you hate selling it.  In this episode, Al outlines his 5-step system that will help anyone who hates sales not only sell better and close more deals but actually enjoy the process. More details at unselling.co.uk.

Can you refer me to a great coach? Let's talk about "unselling" and Evangelism.

Do you find sales to be hard? Hate selling? In this episode, Lisa explains why she calls her method "unselling" and how it can help you close more deals. Want to know Lisa's reason for having such a high close ratio? Listen to find out! Visit www.agencyfasttrack.com to join our FREE community and get more info about how to get your business on the Fast Track to success! --- Support this podcast: https://anchor.fm/agencyfasttrack/support

This week on the podcast our Artistic Director Lee Lewis sat down with our Database Trainer and Supervisor Rory Killen. In his role, Rory maintains the systems that help us connect with our audience — so that through time, we can better understand and accommodate your needs. In fact, it was Rory who helped rebuild our ticketing system after our theatre closed in March to assist everyone with the cancellation, donation, credit and refund of your tickets. It's the geekier side of a theatre company but, just like the rigging of a set, an essential element of putting on a show. Theme music and sound design by Wil Hughes #QualityTimeWithQT

Back with Clay Cutts with Square Peg Consulting & Coaching, Joe Watkins and Travis Cassell of YesiRent Property Management take a deep dive into a mystery that all businesses can identify with--how do we sell to more clients and raise our conversion ratios. We unpack the idea of UNSELLING in this episode of BIG Truths of Small Business where building trust and serving the real needs of your customers is the magic.

Tiji Thomas is a Client Conversion Coach and a 7-Figure Sales Expert. Tiji helps coaches and consultants get maximum results with their organic and paid marketing efforts, by showing how to get more clients from consultations and strategy calls. He has personally produced over a half-billion dollars in sales using his “UnSelling System”. He loves serving people who love to serve others, and enjoys teaching how to get more clients using his integrity-based sales approach! Tiji has been happily married for 23 years and has two amazing children. 00:00 – 01:09 Introduction 01:09 – 01:50 Welcome Tiji Thomas 01:50 – 03:06 Unselling 03:06 – 04:30 Coaching and Sales 04:30 – 07:12 Career Path 07:12 – 10:12 Helping Others 10:12 – 12:58 Utilizing Services 12:58 – 17:02 What is a Coach 17:02 – 22:59 Goals for Post COVID 22:59 – 27:03 Marketing your Business 27:03 – 29:51 Make sure to check out www.unsellingtraining.com/free/gift 29:51 – 30:32 Closing Statements 30:32 – 31:58 Visit www.themarketingexpedition.com #marketing #marketingstrategy #socialmediamarketing #branding #brandstrategy #UnSelling #advertising #coaching #digitalmarketing #business #entrepreneur #leadership #integrity #salestraining #salesforce #salestips #businesstips #peppershock

Frank is the Founder of 2Y3X, an exciting accelerator programme for promising companies to triple their sales revenue over the course of 2 years. Frank discusses his leadership stories, his appetite for risk taking at the various companies he has worked at and his collaborative approach to sales with clients. Most notably, Frank discusses his entrepreneurial flair; whilst noticing an opportunity in an an unserviced market whilst on holiday, led he and his team to create a very successful magazine, with relatively little funding in the US market for new Spanish speaking mothers.   We discuss Frank's experiences of being a leader and he describes this as the one who brings a creative flair to creating solutions for his clients and working with managers in his organisation to ensure the promises can be and actually do get delivered upon. Find out why Frank also believes in the importance of leaders having experience in cold-calling!  Connect with Frank on LinkedIn at https://www.linkedin.com/in/frankkelcz/   As always, thank you for listening!  

Tiji Thomas is the creator of the "Unselling System" and is a 7-figure sales expert. He's personally produced over a half BILLION dollars in sales, and teaches a highly effective integrity-based conversational sales approach. Learn more about Tiji and the Unselling System at UnsellingSystem.com

a BeyondTheStoryPodcast.com productionMy guest this week is High Ticket Sales Rockstart, Tiji Thomas. Selling is a lot easier when you understand the sales process and the psychology in dealing with your future customers or partners. That is what Tiji teaches. How to understand this mindset, and how you can increase your income immediately.Connect with Tiji: https://tijithomas.com/about/===========SelfPublishingSchool.com - WRITE YOUR BOOK in 90 days or less with their proven system!GloriBlends.com - Feel Deeper. Think Clearer. This is hands down the BEST CBD on the market! Use promo code: cbdBUZZ for 20% off of your order.

In this episode of The Win-Win Effect™ Podcast, Chris Ross and Wes Baiz sit down with a fellow Sales Expert who 100% aligns with the core values of our show, Tiji Thomas. Chris and Tiji's world collided over 6-7 years ago. When independently selling for international companies where they both combined an astronomical number of $1.5 BILLION collected both of them during the time they worked alongside one another. From there, they developed a strong bond because of the similar ways they go about ethically selling products and services. Before their meeting, Tiji has spearheaded his Selling Program called Unselling Training System. We recommend looking at the link below for some FREE content just for our listeners. Tiji has been in Sales for 31 years and has achieved much-deserved success during his career. He is also a great Husband, Father, and Friend to a lot of people in his life, which goes to prove that you don't have to be unethical when it comes to achieving sales success. Please note: TAKE NOTES. You do not want to miss all of the golden nuggets shared in this episode. Connect with and JOIN FREE COMMUNITY  Community Content About CHRIS ROSS® Booking The WIN-WIN Effect WINJECT TV Already have an account? Log In First Name * Last Name * Password * Confirm Password *

Tiji Thomas loves teaching and helping others overcome the fear of selling. He has built 3 different million-dollar companies & has produced over $500,000,000 in sales. He especially looks forward to working with coaches, entrepreneurs, consultants & other service providers because his priority is serving those that love to serve & help others. And he’s done it using a no pressure process he calls “UnSelling”. The truth is you do NOT need to use high pressure to get your future clients to say YES and he loves teaching people how to hold onto their core values, serve others & make more money than they ever dreamed of before. He lives in Sugar Land, TX with his wife of 23 years & 2 kids and runs all of his businesses from home. Good Note : Got pushed out of the nest early and was forced to be his own boss. Bad Note : Creating something before you find out that there isn't a need for it. Filling the Hat : Find out exactly why the prospect is on the call, then contect with how you can help them. Tools for Success : Design a signature talk (ie: script) to use as a guide to your sales conversations. Band : Make sure you have value alignment with everyone on your team.

Tiji Thomas helps coaches, consultants, course creators and service providers who love to serve, and teaches them how to turn consultative selling sessions or strategy calls into paying clients using a no-pressure integrity-based system that aligns with their core values and beliefs. In the last 12 years, he has produced over $150,000,000 in revenues for his company, generating as much as $150,000 in just two weeks using the same system that he teaches his students. Want to learn Tiji’s strategies for getting an extra 10-30 clients every month? His free training is happening Thursday December 19th, 2019 at 1 pm EST, and you can sign up at http://naturalborncoaches.com/getclients!

Peter Bourke is the CEO and founder of Better Way Sales Strategies. With a deep background in sales leadership, marketing and professional management, Peter travels the globe speaking to groups about “The Narrow Line Between Winning and Losing Strategic Pursuits.” As the author of “Unselling,” Peter coaches sales teams on how to win highly competitive deals that they cannot afford to lose. Peter's credibility on the topic comes from over 20 years of experience conducting win and loss reviews (face-to-face interviews) on behalf of his clients to understand why they choose the firm they ultimately choose. By doing so, he finds the unedited, honest truth about why sales teams win and lose business. At the same time, Peter has a passion to help men grow to provide better leadership in their homes. Leading “Men, Your Marriage Matters” workshops, he challenges and encourages men to live and lead well in the home, loving their wives and guiding their children. --- Send in a voice message: https://anchor.fm/relationomics/message

Unselling   This audio is direct from my The Katrina Ruth Show live-streams where I discuss a range of subjects to do with empire building, business and success mindset, relationships and so much more with guests, with my tribe and with YOU! Expect the straight up truth of how I became a Self-Made Multi-Millionaire, a no BS attitude and lots of shenanigans!   Thanks for listening. Feel free to share or comment and let me know what you think!   ► +  Subscribe and Review on iTunes here: https://itunes.apple.com/au/podcast/success-smackdown-live-kat/   About me …   I’m first and foremost a writer based on Australia's sunny Gold Coast. When I’m not furiously typing, I’m running my multi-million dollar online coaching business as an entertainer, speaker and success mentor to 'the crazy ones'.   With almost 50 best selling eBooks and several hundred product and program launches, I’ve become known as the ‘Content Queen’ who just doesn’t stop. I do believe that you CAN have it all, on your terms, so long as you’re willing to get honest with yourself about what you’re really here to do in the world, and then do the work - ‘press play’.   Remember - Life is now!   Find more about me over here -   Facebook - https://facebook.com/lifeisnow.pressplay Free FB group - https://www.facebook.com/groups/dailyasskickery/ Instagram - https://www.instagram.com/thekatrinaruthshow YouTube - https://www.youtube.com/c/thekatrinaruthshow Ebooks - https://www.booksforkickasswomen.com

Full Episode Notes for John HughesBiz and Life Podcast HomepageJohn Hughes firm Gnu Talent WebsiteUnselling https://tinyurl.com/unsellingHaunting the CEO http://is.gd/hauntingtheceoSensitive film http://sensitivethemovie.com/hsp/

In Matthew McConaughey's famous Oscar acceptance speech, he mentioned that you need 3 things.... Someone to look up to, Something to look forward to, and A Hero to chase. In my world, I have a friend that delivers me all 3 of those requirements in one human. He is a role model in both my personal and professional life, I look forward to every time I am in the presence of him and his incredible wife Alison and damn I wish I could catch up with him. The man is a living legend and I was tempted to speak with him about a word that included the letters "UN".... Why? you may be thinking.... Well Scott and Alison are the creators of Unmarketing, Unselling, Unbranding, and the brilliant Unpodcast. So instead of talking about any of the UNbelievable obvious words, or reaching for the comedic "manbun" option, instead.... Scott Stratten shares his insight into the word "Speaking." Listen in on our conversation and enjoy being a fly on the wall to our discussion. Scott and Allison are worth looking into and a great place to start is www.unmarketing.com As always - you can find me at www.philmjones.com

Alison is popularly known for the bestselling books that she has written with Scott Stratten. Among them are UnMarketing, UnSelling, and UnBranding."It's that trusted feedback that makes your work better." - Alison KramerOne would read the other's work, ask questions, and vice versa. That's how they wrote and succeeded together.

Alison Stratten is co-author of 4 best selling business books, co-owner of UnMarketing Inc and co-host of The UnPodcast - the other half of that co, her husband Scott, who was named one of the Top 5 Social Media Influencers in the world by Forbes.com. Alison’s books include QR Codes Kill Kittens, UnSelling, UnMarketing and the newly released UnBranding: 100 Branding Lessons for the Age of Disruption.   The book provides lessons from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons.   Expect to learn three things in this episode, including:   The number one questions executives and founders need to ask themselves before innovating How to stand out from the crowd in a world where marketing messages are around every corner The importance of trust in building and maintaining your audience   Topics Discussed: Meeting her husband on Twitter! The definition of branding What Alison’s new book, UnBranding, brings to the world that other business books don’t Lessons on positive and negative branding from United Airlines, Gatorade and Patagonia How to stand out from the crowd Why you should build your personal brand How to maintain relevance in an age of fast changing consumer behaviour and taste The number one question you should answer before innovating The importance of trust in building and maintaining your audience   Show Notes: Alison’s company: www.UnMarketing.com Alison on Twitter: www.twitter.com/UnAlison Facebook group: www.facebook.com/UnMarketing UnBranding on Amazon: https://amzn.to/2QiqnRj   --- Listen on iTunes @ goo.gl/sMnEa0  Listen on Stitcher @ www.stitcher.com/podcast/future  Listen on Google Play @  bit.ly/FSGoog If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Follow me on Instagram: @thesteveglaveski Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

Alsion Stratten is a writer and co-creator of content for UnMarketing. She's also the co-author of UnSelling, The Book of Business Awesome/UnAwesome, QR Codes Kill Kittens and UnMarketing. The new book, UnBranding, is out now! Go get it. Alsion co-hosts the UnPodcast (one of my favs). UnMarketing is currently producing their first documentary about public speaking. Follow Alison on Twitter at @UnAlsion. She can also be found on LinkedIn and www.unmarketing.com.   You'll Learn: How Alison's entrepreneurial journey to create something she couldn't find in the market transformed into UnMarketing. Why Alison feels often times there's more to learn from train-wrecks when things go badly wrong as opposed to when they went right. Why she feels overly focusing on new technology can take away from creating value for your customers. Technology is just a tool. The relationship between brand and influencer is complex. It takes more than metrics. It takes a hard discussion about values. You can't put a flashy campaign on something that's worthless and expect it all to work out.   3 Key Points: Success doesn't have a specific measure. Don't be intimidated or overly concerned with ten steps down the road. Enjoy the journey you're on. Focus on loyalty, not new technology. Quality will always trump convenience. Social Media metrics alone (followers, likes etc.) are easy to manipulate and shouldn't be the only way to evaluate Influencers.   Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Internet marketing legend Alex Mandossian reveals how you can increase your conversion rate and increase your prices using his “unselling” method. Even if you are NOT a salesperson you can use his selling methods successfully.For show notes, links and more resources check out this episode on: http://entrepreneurignited.com/conversion-rate-alex-mandossian Connect with us on:http://facebook.com/derekgehl http://twitter.com/DerekGehl_4Real http://instagram.com/derekgehl

We can probably all agree that getting sales is the life-blood of any business and yet, many small business owners often feel uncomfortable and ill-equipped when it comes to asking for the sale. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon share 3 content marketing approaches that make the sale feel like the natural next step. In fact, combined with the power of automation, these 3 step-by-step systems

Scott Stratten of Unmarketing, the Unpodcast and Unselling speaks with Alan about the evolution of the sales funnel and how everything before and after the sale, IS the sale. Scott and Alan discuss what really makes a brand, which brands do a great job of creating a community, and the importance of building that community before something goes wrong. Scott talks about when and where to use marketing automation, and how you should make sure your business is strong before exploring new technologies and digital strategies. About Our Guest Scott Stratten is the President of UnMarketing and an expert in viral, social and authentic marketing. He has been ranked one of the top social media influencers in the world by Forbes, and has written four bestselling business books including UnSelling: The New Customer Experience and UnMarketing: Stop Marketing, Start Engaging.

"UnSelling: The New Customer Experience" by Scott Stratten and Alison Kramer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unselling-scott-stratten

Der er en ny dreng i sælgerskolens klasse. Han hedder ikke Sælger Helge og han har hverken brede dæk eller fælge. Den nye dreng hedder Rådgiver Rolig og arbejder med fokus på at være til gavn og nytte for sine kunder. Han presser ikke på – men han husker naturligvis at lukke salget når han […]

Episode 3: Lad være med at sælge, hvis du vil selling. Du skal i stedet for arbejde med begrebet "unselling". Hvad mener vi med det? Jo, hvis du arbejder med social selling og salg via de sociale medier, er du nødt til at skrue ned for salgsbudskaberne, og skrue op for dine ekspertindlæg. Faktisk gælder den samme taktik også når det gælder den klassiske salgsmodel. Leif Carlsen fra Social Selling Company og Leon Birdi fra birdi.dk har været i studiet igen, og i episode taler de om, hvornår du skal løfte foden fra speeden, og i stedet trykke lidt på kobling og bremse, når det gælder salg uanset om du bruger LinkedIn eller telefon. I social selling sammenhæng er det et begreb som er kendt under navnet “unselling”, hvilket du kan læse mere om i dette blogindlæg.  

In this episode Dane is joined by marketing authority Scott Stratten. Some of the topics covered: Don t care about the rules, only care about your audience. How to identify and leverage the one core marketing tactic that works every time. Why you don t need social media. How to find your customers online. How to take the pain out of content creation. How to become the genuine article in your niche. Taking an authentic, human approach to marketing. Scott Stratten After a decade of running his marketing unAgency, Scott now travels and speaks full-time. He also hosts the unPodcast with partner, co-author and co-host Alison Kramer. With 175k Twitter followers and 4 best-sellers under his belt, including his most recent book: unSelling, Scott has cornered the market on Authenticity Marketing. Episode Sponsor: Fastermind Coaching. Affordable coaching for the independent entrepreneur. Links Mentioned on the Show unMarketing – Scott s home base online. unSelling by Scott Stratten & Alison Kramer- The book that challenges the way you think about business and the way you sell. unPodcast with Scott Stratten & Alison Kramer. PodcastAnswerMan.com Cliff Ravenscraft. Use the code “Dane” and get $500 off his Podcasting A to Z course. Thanks to Triple Scoop Music for providing the music for today s show and thanks to our wonderful audio producer Anna Queza of AQreative. The post Ep. 042 Authenticity Marketing with Scott Stratten appeared first on Fastermind.co.

Today on The Police Podcast, I’m joined by Scott Stratten. Scott is best known online by his 176K Twitter Followers as @UnMarketing. I have known Scott for the better part of 5 years and have been able to tap into his brain on several occasions. He provides honest opinions and backs them up with facts which is no doubt a big part of his success in making the marketing world take notice of his skills in calling out bad examples of marketing and helping those businesses transform into solid, customer centric businesses. Scott and I talk about marketing, authenticity, building realtionships, social currency and the secrets to great communication along with his new book, UnSelling.  Scott shared two awesome quotes in the episode;You must be the change you wish to see in the world - Ghandi Heres to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. Theyre not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you cant do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Attibuted to Steve Jobs You can find Scott: TwitterFacebookWebsiteand on his own Podcast that he co-hosts with his online and IRL partner, Alison Kramer (also an awesome follow). Stay up to date on what Scott is up to by following, friending, subscribing and or fanning him. You automatically become a member of the #AwesomeSauce society. Scott has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was just named “Sales Book of the Year” by 1-800 CEOREAD. To order Scott’s latest book, “UnSelling” go to http://unmarketing.com/unselling/ Scott is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. Along with Alison Kramer, their UnPodcast has been signed by the CBS network as their premier business podcast to launch their new digital network. “An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through all year” –  Tom Moradpour, PepsiCo, International Marketing Director, Pepsi His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.”  

Welcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn't. Alison has been writing with Scott for a long while. They worked together on all of his  bestselling business books: UnMarketing, The Book of Business Awesome / The Book of Business UnAwesome, QR Codes Kill Kittens and their latest, UnSelling. Does the world need another book about sales? Scott and Alison believe that it does. Mostly, because these books are all about extracting money from customers. They believe that selling is so much more in a world of social media and connectedness. As usual, we try to make some sparks fly. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel. Running time: 56:46. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation Alison Kramer and Scott Stratten. UnSelling. UnMarketing. The Book of Business Awesome. QR Codes Kill Kittens. Follow Alison and Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel. Tags: advertising podcast alison kramer blog blogging brand business book business podcast customer service david usher digital marketing facebook google itunes marketing blog marketing podcast qr codes kill kittens scott stratten the book of business awesome the book of business unawesome twitter unmarketing unselling

Are you doing things in your business just for the sake of doing it? Because it's always been done that way?   There are many, many things in hotel rooms, for example, that are there because they've always been there. But I never use them.    Why not put things in hotel rooms that people actually use or save the money from worthless things to upgrade the rooms or lower the room rates?   Think about whether the things that you do and the things that you are offering are actually useful for your team or your customers. If they're not, consider rethinking your strategies and processes so that you aren't doing things just because history said so.   SUBSCRIBE: https://www.youtube.com/jaybaer00   SPROUT SOCIAL SHOUT OUT   Today's Sprout Social shout out goes to Scott Stratten, a fantastic social marketer, speaker, and author. I was fortunate enough to read an advance copy of his new book, UnSelling, and it's definitely one to add to your list. It will be released on September 29th, so grab your copy now: http://www.amazon.com/UnSelling-Customer-Experience-Scott-Stratten/dp/1118943007/ref=sr_1_1?ie=UTF8&qid=1411749485&sr=8-1&keywords=unselling   OUR SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.   ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Scott Stratten, best selling author and marketing expert, discusses what all business do wrong, the biggest mistakes to make on social media, why you should outsource your weakness and more...

Scott Stratten and Alison Kramer: Hosts of the ‘UnPodcast’ join me for this packed episode! None of us needs another list of what we should be doing. “TheUnPodcast” tells you what not to do first, so we can discuss what you really need to do to succeed in the new world of business marketing. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service. Scott and Alison also have a great new book out: Unselling. The book is about creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Make sure to thank Scott and Alison for sharing on this episode! Please connect with me Subscribe, rate, and review in iTunes Follow @ErikJFisher Check out more Noodle.mx Network showsThe Audacity to Podcast: "How-to" podcast about podcastingBeyond the To-Do List: Personal and professional productivityThe Productive Woman: Productivity for busy womenONCE: Once Upon a Time podcastWelcome to Level Seven: Agents of SHIELD and Marvel’s cinematic universe podcastAre You Just Watching?: Movie reviews with Christian critical thinkingthe Ramen Noodle: Family-friendly clean comedy

Amber & Sarah chat with UnSelling author Scott Stratten, Twitter "pollutes" its timeline, wearable battery chargers, the ALS ice bucket challenge, & more! Hosts: Amber MacArthur and Sarah Lane Guest: Scott Stratten Download or subscribe to this show at https://twit.tv/shows/social-hour. Bandwidth for The Social Hour is provided by Cachefly.

Amber & Sarah chat with UnSelling author Scott Stratten, Twitter "pollutes" its timeline, wearable battery chargers, the ALS ice bucket challenge, & more! Hosts: Amber MacArthur and Sarah Lane Guest: Scott Stratten Download or subscribe to this show at https://twit.tv/shows/social-hour. Bandwidth for The Social Hour is provided by Cachefly.

Scott Stratten is best recognized as @unmarketing on Twitter. He has written three best selling books,UnMarketing: Stop Marketing. Start Engaging, The Book of Business Awesome / The Book of Business UnAwesome, and QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. Scott is the co-host of Unpodcast with his partner Alison Kramer. He is a must-see keynote speaker too! Exploring writing, publishing, public speaking, social media, and much more. NBN8 Show Notes Listen to episode 8 in iTunes or Stitcher. Please take a moment to leave me an audio comment. Record one now. Scott explains his choice between self-publishing and traditional publishing for his books. His publisher, Wiley, got him in front of people, on bookshelves, distribution and exposure to networks and conferences. Scott makes his living from keynote speaking. UnMarketing is used as a textbook in forty universities including Harvard, Columbia, and University of West of Scotland. He used a specific email address in his books to understand where people were coming from. Great idea. Ready to write a book? Ask yourself, “What do I want from a book?” There is no way you'll make much money by going with a traditional publisher. Publishers want large audiences. Their job is to sell a lot of books. Scott got his start working in marketing in the music industry. Scott began by self-publishing a book called TGIM: Thank Goodness it's Monday. It took him five years to write and publish it. It's easier to write a book with deadlines (I can agree with this!) If you ever see a friend's book at a store. Be sure to give it great placement to help. How can we position ourselves as experts? It's all about networking. “The fundamental about networking is connection before commerce.” We do business with people we know, like and trust. You can network with people who would be your competitors if they lived in the same city. “If we have no threat geographically to each other, that opens up even more of a trust in a networking space.” For 7 or 8 years, Scott created viral videos (he apologized for using the term). This was before YouTube. They were created to build email lists. In 2009, Scott gave Twitter a second try - a final shot. He lived on Twitter for 30 days, and tweeted 7,000 times in one month. He went from 1,200 followers to 10,000! Scott did a great job with his keynote during New Media Expo this year.  Airplane with QR code. “If I stop one person from putting a QR code on a urinal, I've done my job.” My silly QR code. Scott critiqued 3-400 presentations each semester when he was a professor at Sheridan College. He learned that it is not about them, it's about the content. “The people sitting in the audience want value. They want content they can learn from.” Use three takeaways. “The best way to sell is to teach.” Respect your listener's time. QR codes on business cards. Good idea? Bad idea? Scott shares his thinking on this. “The job of a networking event isn't to see how many cards you can give out. It's to give out as few as possible to those you only connect with.” Scott has garnered more than 165,000 Twitter followers since April 8, 2008. We talk about how Twitter has changed since 2008. He explains how he doesn't like it as much now. “We create our own noise.” His biggest social media mistake was accepting every friend and follower request early-on. How to use Twitter Lists. Scott uses TweetBot. He mutes certain automation apps. Now he sees live, real-time tweets. Scott talks about how finds and shares so much great content. His entire purpose in life is to stay on top of what's going on and to have an opinion about it. We talk about podcasting.  They podcast by renting a studio and live video the recordings. I love my podcast listeners (that's you :) Scott recommends my book (thanks Scott!). New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods (Que Biz-Tech). Contact Scott on Twitter at @unmarketing. Be sure to check out his blog at unmarketing.com and unpodcast.com. His fourth book, UnSelling, will be available October 1. Stay tuned! Did you enjoy the show? Please share it and help us grow the NBN Radio Community. Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated. You can subscribe to the show by RSS, email, or in iTunes and Stitcher Radio. You will never miss an episode! Affiliate links used, read the disclosure. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba. Thanks for listening. You rock!