Podcasts about copyblogger

When I met Lauren several years ago, I was impressed by her approach to connecting with other businesses that could refer work. I was wanting to bring her on to the podcast for awhile to talk about her referral system. During this interview we talk about: How she got started into referral marketing Results from her referral system Where to get referrals and starting to build that process Quality vs. quantity of contacts   Lauren's Links: https://www.bixamedia.com/ More about Lauren: Lauren Pawell, MBA, helps entrepreneurs generate, qualify and nurture more leads online. She works with business owners on high-impact marketing efforts, so they don't waste any time or money on tactics that won't drive real results. Case in point? That time she generated $262,822.58 in sales for a client using only 9 emails.    As an online marketing strategist, Lauren has been featured in Copyblogger, appeared as a guest expert for places like 90 Day Year Live, Freshbooks, and LeadPages, and has taught as guest faculty at the Laguna College of Art and Design.    An avid traveler and adventure seeker, Lauren loves to spend her time outside of Bixa hiking, camping and exploring new places around the globe with her husband and their two pups. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/how-to-build-a-referral-system   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan   More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com. Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're open to the public. Glen, who is notoriously private, doesn't normally do podcasts and he never speaks at conferences. That's why this episode of Ahrefs Podcast is audio only. But one thing Glen isn't shy about is sharing his vast SEO and business wisdom with the world. In this episode, you'll learn: (0:00) Intro (01:45) Maintaining Privacy (8:49) How does Glen make money (10:41) What he focuses on (17:03) What his team looks like (23:47) Not scaling his agency (28:01) What he gets out of his $40 audits (34:29) Creating the Detailed SEO extension (39:47) What to pay workers (42:10) The evolution of Detailed (47:12) Detailed research (54:12) Promoting Detailed content (1:00:10) How Glen approaches ideas (1:06:07) iPhone link building (1:10:17) Building relationships (1:15:00) Super pixels (1:26:10) How Glen stays organized (1:31:25) The current state of SEO (1:42:56) Gaps (1:50:30) Who Glen looks up to (1:52:56) Media companies _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Glen: X: https://x.com/ViperChill LinkedIn: https://www.linkedin.com/in/glen-allsopp-63084025/ Website: https://detailed.com/ SEO Blueprint: https://seoblueprint.com/ Gaps: https://gaps.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: $40 website audits: https://detailed.com/audit/ Blog Tyrant: https://www.blogtyrant.com/SEO META in 1 Click: https://chromewebstore.google.com/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhcBloggerJet: https://bloggerjet.com/Copyblogger: https://copyblogger.com/ProBlogger: https://problogger.com/Darren Rowse: https://darrenrowse.com/How 16 Companies are Dominating the World's Google Search Results (2024 Edition): https://detailed.com/google-control/ TechRadar: https://www.techradar.com/pro/could-google-be-using-reddit-to-revive-an-ancient-failed-project-60000-redditors-may-well-be-mturking-for-google-answers-20TechCrunch: https://techcrunch.com/2024/03/05/amazons-new-rufus-chatbot-isnt-bad-but-it-isnt-great-either/Mark Rofe (@iamrofe): https://x.com/iamrofeSiege Media: https://www.siegemedia.com/ Ross Hudgens: https://x.com/RossHudgensPomodoro technique: https://en.wikipedia.org/wiki/Pomodoro_TechniqueSeeking Alpha: https://seekingalpha.com/Retro Dodo: https://retrododo.com/Brian Morrissey: https://x.com/bmorrisseyThe Rebooting: https://www.therebooting.com/Neil Vogel: https://www.linkedin.com/in/neilvogel/Joshua Hardwick: https://x.com/joshuachardwick

If you're just getting started online, it's easy to feel tiny, insignificant. It's easy to feel lost in this vast maze of different business models like freelancing and online courses and e-commerce. On the darker days, it's easy to feel like you don't have what it takes, that you might as well give up. And that's why you need this interview with Tim Stoddart. Tim started as a rock-bottom addict, stumbled into writing, and then built multiple agencies worth millions of dollars and purchased the company I used to work for, CopyBlogger.com. It's an amazing story, not only because of how far Tim has come, but because it wasn't talent or luck that made him successful, it was simply putting in the reps, doing the work day after day, and then also starting to believe in himself and the impact he could have. This story will inspire you, this story will teach you what it actually means to start from nothing, this story will give you actionable tips you can use to make progress no matter where you are on your journey. Let's dive in.  

Tim Stoddart, CEO of Copyblogger, shares his story of growing up in Philly, getting sober, and how writing in secret exploded into a career. 2:08 – Introduction3:38 – Tim's most challenging moment7:21 – The wake-up call12:50 – Intervention15:47 – After leaving treatment22:36 – Changing your environment25:50 – Addiction doesn't hurt just you29:18 – When do you stop feeling like a screw-up?34:57 – Starting his business40:55 – Parting wisdom*****Learn more about our guest: Connect on LinkedIn: https://www.linkedin.com/in/tim-stodz/ Visit his website: https://www.timstodz.com/ ***** Learn more about the podcast or access resources: https://reclaimandadvance.com/ Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/ YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryrice Twitter: @itsterryrice

In this episode of the WP Minute+, Matt Medeiros interviews Rafal Tomal, co-creator of the new Rockbase WordPress theme. Tomal, a renowned designer in the WordPress community, discusses his journey from working at Copyblogger and StudioPress to founding his own agency and eventually creating Rockbase with his partner, Chris Hufnagel.Tomal shares his experiences working with clients, noting that the industry has evolved to better understand the distinctions between design and development. He highlights the importance of providing a complete service to clients, rather than just delivering a final product.The conversation also touches on the rise of AI tools and their impact on the WordPress ecosystem. Tomal believes that while these tools are valuable for smaller websites and businesses just starting out, there will always be a need for custom design and development services as companies grow and require more advanced functionality.Tomal explains the concept behind Rockbase's "playbooks," which are designed to provide users with a complete mini-website rather than just a child theme. He also shares his hopes for the future of the WordPress editor, emphasizing the importance of simplicity and user experience improvements without overloading the core with unnecessary features.Key Takeaways:The WordPress industry has matured, with clients better understanding the distinct roles of design and development.Providing a complete service, including communication and guidance, is crucial for client satisfaction.AI tools and advanced WordPress themes are valuable for small businesses, but custom design and development remain essential for growth.Rockbase's "playbooks" offer users a complete mini-website solution, going beyond simple child themes.The WordPress editor should focus on simplicity and user experience improvements while avoiding feature bloat.Important URLs Mentioned:Rockbase: https://rockbase.co/Rafal Tomal's previous interview on the Matt Report: https://www.youtube.com/watch?v=a5MhogzU0Y4 ★ Support this podcast ★

E74: Have you ever wondered how a person can flip their life's script from constant struggles to having a multi-million dollar business? Today, host Yong-Soo (@YongSooChung) has a rich conversation with successful entrepreneur Tim Stoddart (@TimStodz), the proud owner of Copyblogger Media.  He discusses his incredible transition from a troubled youth in Philadelphia to a sober entrepreneur with a multi-million dollar Personal HoldCo portfolio.On today's episode, you'll learn:- How to Find Your Purpose- How to Effectively Write Online- Three Criteria for Choosing Businesses- How to Replicate Models to Build and Scale Businesses***SPONSORS: Riverside - If you have a podcast, do yourself a favor and check out Riverside. It's 100% free to start. Get 20% off using code FIRSTCLASS.Spotted by Humphrey - If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey. Use code FIRSTCLASS15 to get 15% off your next order. ***EXCERPTS:Foundation: "I write and I delegate. I write because I think being a good writer is the most valuable skill that you could ever really have. And I delegate because I've learned that as you grow a company, it's the most foundational thing you could ever do." — Tim Stoddart (04:03)Wealth Creation: "Here's where my head goes. I'm not bored at all. And there's a part of me that thinks you want to get out before you get bored. Right. Because then like you have leverage that you don't need to sell. Like I never want to get in a position where I need to sell something." — Tim Stoddart (21:45)*** LINKS: CopybloggerTimstodz.com stodzyinternetmarketing.comJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

Let's uncover the secrets to scaling a site to 7-figures!  Joining the BOB podcast is serial entrepreneur Tim Stoddart, who is the owner of Stodzy Inc., Sober Nation, and Copyblogger.  He is an influencer and leader in the sobriety and addiction space, where he shares his story from addict to entrepreneur and how he has built multiple income streams and helps people do the same with his highly successful SEO agency and marketing businesses.  Jaryd and Tim discuss the path to owning multiple income streams. When should you buy another business or invest in another asset? How can moving from operator to owner change the game in terms of building your wealth? They also talk about Tim's journey to buying Copyblogger. What does he look for when buying businesses (and it's not just about income)? They also share their investment philosophies and strategies for building or starting a business. Why is it that it's not the company and its employees that grow a business? And who actually grows the business? Don't miss out on the strategies that turned CopyBlogger into a 7-figure powerhouse. Click the ‘Play' button to unravel the wealth creation philosophies and kickstart your path to prosperity today. Your success story begins here! Episode Highlights 06:10 When is the right time to diversify your investments? 13:36 Tim's perspective on investing 23:49 Copyblogger's journey into a profitable website 29:30 Don't monetize too early! 31:45 Who builds and grows your business? 39:18 Putting money where the cash flow is! Key Takeaways ➥ Tim suggests that there isn't a specific rule for determining when diversification becomes too fast but emphasizes focusing on the core revenue-generating business while using surplus funds for additional investments. ➥ Tim shares that he sees the acts of running a business and owning it as distinct roles. He leans toward the idea of buying assets, whether they are businesses or online companies, and aims to remove himself from the operational aspects. Tim introduces three categories: owning a business, owning assets (particularly online businesses), and investing. ➥ The common mistake in the online business space is prematurely chasing money. Instead, what you can do is build authority, brand value, and trust through content before pursuing monetization. About The Guest Tim Stoddart is the Owner of Stodzy Inc, Sober Nation, and Copyblogger.He is an influencer and leader in the sobriety and addiction space, where he shares his story from addict to entrepreneur and how he has built multiple income streams and helps people do the same with his highly successful SEO agency and marketing businesses.   Connect with Tim Stoddart ➥ https://www.timstodz.com/ ➥ https://copyblogger.com/ ➥ https://stodzyinternetmarketing.com/   Resource Links   ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Sonic Writer (AI Content Generator) - https://bit.ly/3ZjHRPX➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD ➥ Link Whisper (SEO tool for internal linking on websites) - https://bit.ly/3l7K7Ld

Send us a Text Message.Today we are joined by Tim Stoddart, he's the CEO of CopyBlogger, Stodzy Internet Marketing, and Sober Nation. He's also a writer on Twitter and a Podcast Host.In this podcast, we discuss various topics such as Tim's advice for young entrepreneurs, what he thinks it takes to succeed in business, how to grow as a content creator, the book that he's writing, the importance of storytelling, and much more.I really enjoyed this conversation, and hope you do too!Find Tim hereWebsite: https://www.timstodz.com/X: https://twitter.com/TimStodzPodcast: https://www.copybloggerpod.com/Instagram: https://www.instagram.com/timstodzz/?hl=enFind me hereInstagram: https://www.instagram.com/thesamuelgames/?hl=enYouTube: https://www.youtube.com/channel/UCHaS2XWVHiW7w6d-XlQ1NAASupport the Show.

Earlier this year, I had 2 conversations that really shaped how I view making content moving forwardThe first was Tim Stoddart of Copyblogger. He's a prolific writer, a fantastic business owner, and super down-to-earth.He told me he doesn't like the term “build in public.” He prefers to say, “Share your journey.”I love this because you're not giving people a blueprint to follow (despite what the Thread Bois says).You're telling people what you're doing, and what's working for YOU.Then I did a deep dive on Justin Jackson and John Buda's Build in Public podcast.They shared their own journey of building a SaaS in a crowded market in 2018. And the podcast took off.I'm definitely focusing on long-form content more. But when I'm stuck, especially when I want to deliver for my members, I'm going to share my journey.Do something. Tell people you did it. Tell people how you did it.Rinse.Repeat.Unless you're literally doing nothing, you'll always have something to share. Get your free Podcast Process Templates at https://podcastworkflows.com/templates ★ Support this podcast ★

In this episode of the Copyblogger podcast, Tim sits down with Nicolas Cole. They discuss Cole's ability to write and publish content, even as his business expands. Cole also goes deep into self-publishing and legacy publishing and what he wishes writers knew about the differences. Show notes: Follow Cole on Twitter Follow Tim on Twitter Check out ship30for30 Your personal assistant to grow & monetize your

In this episode, Tim interviews Brian Clark, the founder of Copyblogger and Longevity Gains. Brian shares his experience of selling off different parts of the company and how his values shifted as he reached the age of 50. Tim and Brian also discuss which generation has all the money and how it is influencing the economy. Show Notes: Follow Brian on Twitter (X) Follow Tim on Twitter (X) Longevity Gains Your personal assistant to grow & monetize your

This week my guest is Tim Stoddart, a dynamic entrepreneur, blogger, podcaster, CEO of Copyblogger, and the visionary Founder of Sobernation. Ever wondered what lies beyond the allure of weekend alcohol consumption? Are you curious if life can be just as vibrant without the rollercoaster of highs and lows brought by alcohol? This episode might hold the answers you seek. From the early stages of his teens, Tim grappled with his addictive personality. He turned to alcohol and, later, heroin as a way to numb the discomfort that plagued him. However, a tragic family emergency forced a transformative shift in his relationship with substances. Tim's journey led him to create Sobernation, a groundbreaking blog that became the largest resource for the sober community. He didn't stop there; Tim founded a marketing agency focused on substance treatment centers, generating millions of dollars in revenue. In this episode, Tim opens up about what lies on the other side of that bottle and shares the path he took to get there. Tim's personal story serves as a roadmap, guiding us toward understanding addiction and the power of embracing "shared suffering" for a more fulfilling life. We conclude our conversation with Tim by delving into the art of creating a cash-rich business that not only aligns with your values but also makes a substantial impact on society. In Tim's case, this has resulted in seven-figure success stories. We extend our gratitude to Tim for joining us on this remarkable journey. Don't miss this insightful episode filled with wisdom and inspiration. Extra Stuff: ME:Reach out to me on: **Instagram: https://www.instagram.com/developmentbydavid/** **LinkedIn: https://www.instagram.com/developmentbydavid/** **The Development by David Podcast on: Spotify: https://open.spotify.com/show/6DV9tUfz5nGCmH0bfZUFrM** **Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-development-by-david-podcast/id1542740010****

We have a special treat today on the Niche Pursuits podcast. CopyBlogger owner and Sober Nation founder, Tim Stoddart joins us to share some awesome tips and insights from his success in building multiple income streams online. You do not want to miss this one as Tim's story is sure to inspire. He learned about content marketing and SEO by reading the site Copyblogger. He then applied these strategies to his own site, Sober Nation. He initially used these strategies to gain traction through Facebook by sharing user stories. But, he soon realized that traffic doesn't always translate to revenue. So, Tim decided to transition Sober Nation to a directory model to generate revenue, listing treatment facilities and generating revenue through exposure. This allowed him to monetize the website in a creative and effective way. And also sparked the idea to start an agency to help related facilities with their marketing needs. Tim explains how he used Sober Nation as a branding tool to build his agency, Stodzy. And by leveraging the success of Sober Nation, Tim was able to establish his agency and attract clients. He did a similar thing after acquiring CopyBlogger. Again, instead of taking the traditional ad and affiliate route, Tim takes a different approach. He uses Copyblogger as a lead generation site for his agency, Digital Commerce. Tim also highlights the importance of having a core group of trusted employees and a systematic workflow. This ensures that the business runs smoothly and efficiently. He discusses the different revenue models he uses, including free media, front-end products, and high-end services. By diversifying his income streams, Tim has created a stable and sustainable business model. In conclusion, Tim Stoddart's journey and projects demonstrate the significance of building a business with multiple income streams. By leveraging the success of Sober Nation, Tim was able to establish his agency and attract clients. He emphasizes the importance of measuring success based on client goals and delivering results. Tim's specialization and finding unique angles in the marketplace have been key to his success. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode, the Tim interviews Eddy, who shares his experience with Copyblogger and how it impacted his life. They discuss the value of Copyblogger as a resource for learning about online business and copywriting. They also discuss the significance of studying human behavior for success on social media, like Twitter. They emphasize the need for active engagement in spaces and interacting with others to achieve growth and monetization. Cool stuff mentioned in the show: Follow Eddy on Twitter (X) Follow Tim on Twitter (X) Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!   Write like a pro, everywhere you write. I personally use this tool every week to write a curated newsletter. Quillbot is a paraphrasing tool that takes large pieces of information and summarizes them quickly to a few hundred words. I use it every day and it's helped me build a curated newsletter audience in half the time.

In this episode of the Copyblogger podcast, Tim Stoddart interviews Dakota Robertson, founder of GrowthGhost, about his entrepreneurial journey. Dakota shares how he stumbled upon an opportunity in online writing and built an audience of over half a million followers. They discuss the relatability of not feeling like a natural-born entrepreneur and how to embrace opportunities that come your way. Cool Stuff mentioned in the show: Dakota's Newsletter Follow Dakota on Twitter (X) Follow Tim on Twitter (X) Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days! Write like a pro, everywhere you write. I personally use this tool every week to write a curated newsletter. Quillbot is a paraphrasing tool that takes large pieces of information and summarizes them quickly to a few hundred words. I use it every day and it's helped me build a curated newsletter audience in half the time.

In this episode of the Copyblogger podcast, host Tim Stoddart interviews Charles Miller, a freelancer, entrepreneur, and coach. They discuss Charles' journey into the world of online writing and how he discovered his passion for it. Charles shares his origin story, highlighting his initial interest in e-commerce and his pursuit of self-employment. Cool Stuff mentioned in the show: Charles Miller's Website Follow Charles on Twitter (X) Follow Tim on Twitter (X) Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days. Write like a pro, everywhere you write. I personally use this tool every week to write a curated newsletter. Quillbot is a paraphrasing tool that takes large pieces of information and summarizes them quickly to a few hundred words. I use it every day and it's helped me build a curated newsletter audience in half the time.

On this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about their experience hiring writers, and how to get noticed if that's the kind of work you want to do for a living. They talk about structuring portfolios, how to do outreach, what actually matters, and what's a waste of time. Plus include examples from their work at Copyblogger, Sober Nation, Stodzy, Trends, and Hampton. Cool Stuff Mentioned In The Show Copyblogger's recent article on building writer portfolios For more great insights, check out… Copyblogger Academy where you'll learn the 3 skills you need to become an effective content entrepreneur in today's world.

“I despise social media.” This was my first impression of Tim Stoddart, and I was hooked. If you're feeling frustrated and discouraged by the lack of engagement relying solely on social media posts, you are not alone! But you, like me, might be taking the wrong approach. Tim says long-form content is king, and he should know. He's the CEO of Copyblogger and writes prolifically. If you've been struggling to make an impact through short-form content, this interview is a must-listen.Get the top takeaways, show notes, and transcript at https://howibuilt.it/323 Sponsored by: Sensei: Save 20% FOR LIFE with code JOECASABONAGet your FREE copy of my Automations Library ★ Support this podcast ★

On this episode, we talk with Tim Stoddart, Co-Owner at Copyblogger Media, about building businesses based on content and the importance of writing about real human experiences. Inspired by a Seth Godin interview, Tim started his first blog more than 13 years ago and didn't tell anyone about it. He wrote about a variety of topics, and he tried to write something every day. Eventually, people found his blog, inspiring him to learn more about content marketing and SEO.He started a different blog about addiction and sobriety, which turned into another content-based business called Sober Nation. He was a big fan of a website called Copyblogger at the time, and he met the founder, Brian Clark. As his content businesses grew, he was eventually able to buy a majority stake in Copyblogger, making a dream come true.He currently has an SEO content company that focuses solely on behavioral health. The foundation of all his businesses is recurring revenue. He believes that a business that has recurring revenue that doesn't require advertising is the holy grail of business. He has an interesting take on the rise of AI tools and how they are going to affect the popularity of human-generated content. He also shares some lessons he learned about building community-based businesses, lessons he learned the hard way. Resources mentioned:Tim Stoddart | LinkedIn -https://www.linkedin.com/in/tim-stodz/Tim Stoddart | Website -https://www.timstodz.com/Copyblogger Media | LinkedIn -https://www.linkedin.com/company/copyblogger-media-llc/Copyblogger Media | Website -https://copyblogger.com/Sober Nation -https://sobernation.com/Circle -  https://circle.so/Digital Commerce -  https://digitalcommerce.com/  Ready to get started with Rebar?Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #Churn #SubscriptionService

On this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim's newest project - re-launching the Rainmaker podcast network that he got as part of the Copyblogger deal. They discuss the “why,” “how,” and whether it's all worth it. Cool Stuff Mentioned In The Show Rainmaker For more great insights, check out… Copyblogger Academy where you'll learn the 3 skills you need to become an effective content entrepreneur in today's world. The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

Mark interviews Johnny B. Truant, the author of the Fat Vampire novels adapted by SyFy as "Reginald the Vampire" starring Spider-Man's Jacob Batalon. Prior to the interview, Mark shares a word about this episode's sponsor. You can learn more about how you can get your audiobooks distributed to retailers and library systems around the world at starkreflections.ca/Findaway. During the interview Mark and Johnny talk about: How Mark and Johnny have known one another for more than 10 years Young Johnny who had always wanted to be a writer and convinced his high school newspaper to allow him to write a column for them Orbiting the same circles as Sean Platt and how the two met via working via places like Copyblogger and the Blog World Conference How The Self Publishing Podcast came from Johnny wanting to interview (and talk and learn from) Sean Platt and David Wright about the co-authoring and self-publishing they were doing Where the spark for the idea of "Fat Vampire" came from (the old "after-show" podcast they did called "Better Off Undead" for horror fans Johnny wanting to explore the "sameness taken to the extreme" in Reginald, the fat vampire How not being exclusive to Amazon actually led to Johnny selling the option and license for FAT VAMPIRE to become the TV show "Reginald the Vampire" The expression "enthusiasm is free" What it was like watching the TV show "Reginald the Vampire" based on Johnny's novels Prepping for releasing a companion podcast to the TV series Spending three days on the set of the recording of the television program Johnny's views on the power of story and how they can help break through those psychological walls and the blocks that someone might put up to a different perspective by introducing readers to a "maybe they're just like me" train of thought And more... After the interview Mark reflects on the importance of storytelling in creating connections between people and empathy, sharing a few quotes from an articile in Discovery magazine, as well as the reality of when an author's work is adapated for media. Links of Interest:   Johnny B. Truant's Website Fat Vampire to Reginald the Vampire: The Journey so Far Sterling and Stone Website Discover Magazine Article: How Reading Fiction Increases Empathy... Findaway Voices Buy Mark a Coffee Patreon for Stark Reflections Best Book Ever Podcast Lovers Moon Podcast The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles   Johnny B. Truant is the bestselling author of Fat Vampire, adapted by SyFy as "Reginald the Vampire" starring Spider-Man's Jacob Batalon. His other books include Pretty Killer, Pattern Black, Invasion, The Beam, Dead City, and over 100 other titles across many genres.   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0 

On this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) reveal the new owner of Copyblogger, and talk about how to process big changes in business, and the future of the brand. They also dig into the reality of content businesses, favorite resources, new AI developments for content marketers, and a few big opportunities for niche sites these days. Cool Stuff Mentioned In The Show: Seth Godin's book Linchpin Justin Welsh's course on content creation The site that grew to 750k visitors per month with only AI content For more great insights, check out… Copyblogger Academy where you'll learn the 3 skills you need to become an effective content entrepreneur in today's world.

Ah, the fountain of youth. You seek it because you don't want to miss out on life. You chase after purveyors of promises and potions only to find they don't work.Well, we may be onto something that may just be what reverses our aging. Brian and I talk about that and the trinity of behaviors that are already a fountain of youth (a fountain we have carried around in our own back pocket all our lives).Brian Clark is the founder of the pioneering content marketing website Copyblogger, the midlife personal growth newsletter Further, and Unemployable, an educational community that provides smart strategies for freelancers and entrepreneurs. He's also co-founder of Digital Commerce Partners, a content marketing and SEO agency for digital business owners.He has been featured in well-known works such as Linchpin by Seth Godin, Atomic Habits by James Clear, Free Agent Nation by Daniel Pink,The $100 Startup by Chris Guillebeau, and many many more.The most influential work that Brian has produced for me is the work with Further. You can find out more here:www.further.netTo learn more, visit:www.servingstrong.comListen to more episodes on Mission Matters:www.missionmatters.com/author/scott-couchenour

Launching a podcast is a brilliant way to build your copywriting business. It helps you build your authority, find new clients and create new connections with interesting and high-profile people.  If you've ever wanted a map for how to build, launch and promote your podcast, this is the episode for you. Ash Roy is a podcast and digital marketing expert and is a global authority on productivity and business growth. He has attracted big names to appear on his podcast, including Seth Godin, Brian Tracy, the motivational expert, Brian Clarke, the founder of Copy Blogger and Rand Fishkin one of the original co-founders of Moz.com. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

I've always been too scared to advertise. There are a few reasons for this. I don't fully trust Facebook or other digital ad networks. (Does anyone?) They have pulled the rug out from under me so many times that I feel foolish giving them money. I don't know what I'm doing, and therefore don't want to burn cash. What's funny is that my team has processed millions of dollars of ad budget for our clients and have had great success. But when it comes to my own money, I've always been too chicken. Here's why it's different for me now. For Copyblogger and for TimStodz, it's obvious to me that the best way for me to serve my audience is by writing high level newsletters. I never imagined I would be in the newsletter business, but I'm surprisingly good at it and best of all, I LOVE doing it. Copyblogger makes about $8000 a week if I sell out of sponsorships for all three issues. TimStodz makes about $400 a week since it's only 1 issue a week and the email list is just over 8000 people. The point is, if I am able to earn email subscribers for $5 a pop or less, than I can continue building up the revenue and growing the list into a monster. For Copyblogger, I want to get 1,000,000 subscribers. For TimStodz, my short term goal is 100,000. It's a good plan … I think? Follow along at https://www.timstodz.com/

Listen to the Copyblogger podcast: https://www.listennotes.com/podcasts/the-copyblogger/rather-than-being-helpful-be-jdsk3ni7upa/ (15mins in)Tim's article: https://www.timstodz.com/coping-with-imposter-syndrome/

Copyblogger founder, Brian Clark, talks about how to attract and keep an audience, why email still outperforms social media 40:1, the power of curation and how anyone can do it, how to write better headlines, and war stories from the early days of Copyblogger and CareyNieuwhof.com. Get more on this episode by going to https://careynieuwhof.com/episode536.

On this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) learn about Howard Luck Gossage, who was a brilliant ad man who saved the Grand Canyon. We also give a behind the scenes look at the business model of The Copyblogger Pod, as we brainstorm ways to monetize the show. --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

Brian Clark is the founder of Copyblogger as well as his two current projects Unemployable and Further. He's a pioneer in content marketing, having built up multiple businesses to six, seven, and even eight-figures in revenue. In this episode, Brian gives Daren clarity about the process of building a content business, and helps him frame his businesses in a new way. If you've listened to this whole season, there is so much to be gained by listening to this episode with Brian.  They discuss the importance of being audience first in your approach, Brian's “personal enterprise pyramid”, and how high-ticket offers and audience fits into the bigger strategy for your business. Find Brian at https://further.net/ and https://unemployable.com/ ----- The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Tim Stoddart, the owner of both Tim Stodz Enterprises and Sober Nation, is a writer, an entrepreneur, and a leader. Tim's experience of addiction and recovery has shaped and influenced his career path in many ways. It's what inspired him to create Sober Nation, a blog and community resource for people struggling with addiction, as well as his marketing agency Stodz Enterprises. For Tim, his personal journey and professional career go hand in hand. In this episode, you can find out how Tim learned to reconcile his personal and professional online personas, why he relies so heavily on documented systems, and why it's okay to be bad at sales.Show TopicsControl what you can, and let go of what you can'tGet rid of labelsThe power of sharing yourselfIt's courageous to publishProtect your core valuesHow to be credible and authenticScaling yourself through documented systemsBe bad at sales. And do it anyway.The power and limits of social mediaMake it to midnight Show Links Check out Copyblogger Media Check out Tim Stodz Enterprises Check out Sober Nation Follow Tim Stoddart on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this interview you'll learn about how Sonia Simone, founder of Copyblogger and Creative Fierce, finds ways to process her thoughts and emotions so she can grow as a person and entrepreneur. I really enjoyed when Sonia talked about her mental health tools to help her shift her perspective when she is struggling. I think you will too. Highlights from the interview: How Sonia is working on her ADHD diagnosis.How to take things out in the world and connect them with your life to tell a story.Taking baby steps with your writing.The importance of psychological safety.How to tell a personal story about yourself so it lands for your audience.Turning a stumble into a learning moment.Talking about things that are hard and why it makes her position stronger.How she dealt with the passing of a friend.Why our inner armor is so toxic.How to improve our “suck it up” culture.Why accepting our mistakes helps us grow as a human.Benjamin Zander has shifted from being a tyrant conductor to a growth mindset leader.Talking to yourself is an underutilized skill.Using mental health tools that work for her.Watching how our minds judge people.The power of sending loving thoughts when we are negatively judging people.When we judge other people we increase the internal judgements of ourselves.What it's like in Sonia's head. I love how she describes it.Working with the voices in our head.How your values can help inspire you to take action on a tough project.Journaling is really useful because you take the internal and get it outside yourself.Sonia's most impactful book, podcast, speaker, favorite toy as a kid and essential tool. You can learn more about Sonia over at Creative Fierce and Unlock Your Words. You can also connect with her on LinkedIn. And as always if you have any questions or want to submit a guest for the podcast that you think would be amazing just reach out on Dig to Fly and I'll do my best to get them on. If you enjoy the interview please take 30 seconds to rate the Dig to Fly podcast on your favorite platform. Thanks!

On this episode of The Awakened Feminine podcast, I chat with Georgina El Morshdy, a Message Muse, Mentor, Author and Host of Writing Your Best Self Podcast. She has helped impact-driven entrepreneurs, creators, and visionaries unlock their message and establish their thought leadership through products, course creation, and the written word. Georgina's special talent is creating a sacred, non-judgmental space that guides you to tap into your heart and soul. By listening on multiple levels, She is able to get inside your head and under your skin, in a good way! She knows what questions to ask to inspire a deep dive into your inner wisdom so you can unlock your truth and make an impact through who you are and what you know. Georgina has been published on Copyblogger and Talk Business and has ghostwritten articles that have been featured on sites such as Entrepreneur.com and Forbes. When she's not musing, writing, creating, or journaling, Georgina is passionate about personal development, the inner journey, and fearless self-expression. She loves soul-deep conversations, long walks by the beach, spontaneity, and crazy adventures. She's also a proud mum to the three incredible ‘A's and wife to the beautiful man she met in 2005 when travelling through Egypt. During our time together, Georgina and I dive into: How to tune into your soul's message Journey from invisible to visible The magic of following your intuition Healing sisterhood wounds Plus so much more! Find out more about Georgina Website - https://findyouryou.co.uk Facebook - https://www.facebook.com/georgina.morshdy Instagram - https://www.instagram.com/georginaelmorshdy/ Podcast - https://writingyour.bestself.co Book recommendation from this episode Uncensored. Untamed. Unleashed.: How Soulful Entrepreneurs Are Leading into the Golden Age by Georgina El Morshdy, Ka Ki Lee, et al Sacred Redesign: How to free yourself from society's standards and create heaven on earth by Georgina El Morshdy, et al Rise Sister Rise: A Guide to Unleashing the Wise, Wild Woman Within by Rebecca Campbell More about host KaKi Lee Website - https://www.kakilee.com Facebook - https://www.facebook.com/abundancewithkakilee Instagram - https://www.instagram.com/abundancewithkakilee Check out KaKi's Signature Coaching Program - Unlimited Abundance Academy - https://www.kakilee.com/unlimited-abundance-academy Interested in working with KaKi, book in an Abundance Tea - https://calendly.com/kakilee/abundance-tea

In this episode of Info Product Mastery, Adrian talks to Tim Stoddart: entrepreneur, content authoring expert, and partner at Copyblogger. Topics covered [01:05] Adrian starts by discussing how he and Tim met, why he loves the internet, and all the things they have in common. [03:31] Tim and Adrian have both not only lived in Philadelphia, but have also both struggled with substance abuse in the past, and learned from those experiences to make their current selves better. Adjacent to that Adrian asks Tim how learning to do content creation has changed his life and allowed him to grow his businesses. [04:39] “Content in general has been a really important part not just my business and my life, but my philosophy on life” - Tim Stoddart [05:26] There are many examples of how the age we live in isn’t in line with how our brains work. [06:12] The practice of writing and creating has been Tim’s exercise in making himself engage. [9:10] For Tim, creating and life are one thing. For him being a creator is just being a person. Everyone has something they can share with the world, it’s just a matter of contributing. [10:29] “Speaking for me, I get to do what I love. I get to serve other people..” - Tim Stoddart [12:40] It’s important to remember that while you have to start somewhere, content creation takes practice and technical skill. [14:59] Adrian asks Tim about imposter syndrome and how that has affected his creating. [16:20] Tim recounts why he started a blog in the first place. [18:18] Adrian talk about his own experience with imposter syndrome and the challenges with breaking into info products. [22:15] Showing up everyday, honing your skills and doing the work is key to success. [24:01] Tim discusses his thoughts on discipline and motivation, and how he thinks about the things he wants to accomplish as part of his lifestyle. [26:32] “It’s a law of physics that it takes more force to get something moving than it does to keep it moving.” -Tim Stoddart. [27:19] Adrian and Tim discuss sobriety and what that has meant for them personally and professionally. [29:50] Tim shares a message of hope when it comes to addiction with anyone that may be struggling. [34:25] “For whatever reason, it takes what it takes for people to learn the lessons for themselves.” Tim Stoddart on giving advice, addiction and people’s refusal to learn from others, and also how hard it is to see from a better perspective without experience. [36:38] Accepting that you have no true control in life is a liberating experience, and the only thing you can ever control is what you do. [37:57]

“Why not put your best stuff in front of the biggest room?” On this episode, I'm joined by writer, marketer, teacher, and Creative Focus Workshop alumni, Sonia Simone. Sonia goes into detail about her two major career pivots, including how she went from “fan-girl” to founding partner at Rainmaker Digital, formerly CopyBlogger Media. She describes the moment she realized she was “burnt to a crisp”, after years of stretching herself too thin, and her decision to focus on her own business, Remarkable Communication. Sonia talks about her compassionate, human-centered approach to marketing, and her mission to help creative pros craft marketing content that doesn't make them cringe. Plus, Sonia shares how she gained visibility for her personal work by embracing her geekiness (and being a little extra). More from this episode… Sonia describes feeling like a “square peg” at her corporate marketing job, and the drunk Twitter DM that transformed her career. As a founding partner at Copyblogger, Sonia invented her own job. What caused her to invent one that was completely unsustainable? Sonia shares how she divides her time between client work and other creative pursuits, and why it's important for her to keep them separate. Sonia talks about being an early user of the internet, and how bloggers eventually came to terms with content marketing: “There was a group of people saying you could use this internet thing to find clients without just being a villain.” Why so many talented writers hate the work they do for themselves, and what should be at the core your marketing. “So much of coaching is just holding up a mirror and saying, ‘This is how I see you.'” — How Sonia helps her clients harness what makes them unique. We discuss the tendency of creatives to forget the depth of their experience, and the usefulness of reflecting on past work. Why Sonia believes, “If you can find one or two new clients of a month you're in great shape…As long as you're charging enough.” More from Sonia Simone Sonia Simone was a founding partner of Copyblogger Media and is the owner of Remarkable Communication. She's a longtime veteran of social media, having started out in online community in 1989. She's worked for many years in marketing communication, both with startups and established corporate environments. Sonia led the editorial direction on the Copyblogger blog, as well as developing the content and email strategies that supported the company's software and e-learning lines of business. She sold her interest in Copyblogger in 2019. Today, Sonia helps content writers get more writing done at a higher quality standard with her new project, Creative Fierce. She also has a free report on becoming more productive, which you can grab at UnlockYourWords.com Connect with Sonia Simone: https://www.linkedin.com/in/soniasimone/ https://www.remarkable-communication.com http://twitter.com/soniasimone https://copyblogger.com/author/sonia-simone/ Additional Links Katamari DamacyThe Autonomous Creative is brought to you by Authentic Visibility: marketing for creatives who (think they) hate marketing. Learn more here!

Is the complexity of your project hurting you and your users? We all tend toward making our creations more and more complex, but we should all be asking if the complexity adds value to the user or not. The complexity of our creative processes can also add up until it paralyzes us. I was inspired to talk about this after listening to one of my favorite podcasts Copyblogger. Tim and Ethan cohost it mainly about writing and marketing ideas. This one was about overcoming fear as a writer. But it struck me that it can be the complexity that creates the block for so many of us. Programming code and writing thoughts are similar IMHO. So I am exploring this topic here and deciding to go simple.

On this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about upcoming changes to the CopyBlogger paid community, how Tim decided on those changes, and the lessons you can apply to your own paid products. They dive into business structure, the psychology of money, and strategies for wealth preservation after a financial windfall. Cool Stuff Mentioned In The Show Tim's article about upcoming changes to CopyBlogger Digitalcopywriter.com My.Copyblogger.com Tim's Agency Clarity course The E-Myth Revisited Rob Dyrdek's interview on the My First Million show How Rob Dyrdek structures his assets for generational wealth (paywalled) The Psychology of Money Sam Parr's copywriting course, Copy That Emily Mills – Illustrator and Visual Note Taker For more great insights, check out… Copyblogger Academy where you'll learn the 3 skills you need to become an effective content entrepreneur in today's world. Trends where you'll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available. --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

What we're gonna be chatting about on today's episode, is what is content. Unfortunately, if you're not creating content, you're not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, than to create content. Because if you're trying to message anyone without creating content, all you're really doing is selling your shit and you're landing on deaf ears. Content Creation is how you remain relevant amongst your audience, your databases, and how you keep the conversation going. Our guest today happens to be from Chicago, but certainly not all good content marketers come from Chicago ;). Her name is Mrs. Sarah Noel Block, and she has a company called Tiny Marketing. What she does is she focuses on content creation within the real estate space. Three Things You'll Learn in This EpisodeHow to stop getting your clients stolenCreating content even with a small teamDefine what content itResourcesLearn more about Sarah Noel BlockReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, where we're talking about today is something near and dear to my heart. Basically, the whole reason why I started to create this show about six weeks ago, and I'll lay the context over what we're going to be covering are six weeks ago, I mean, six fucking years ago, not six weeks, six years ago. But I'm going to lay the coverage about when I actually came up with the name real estate marketing dude, I was actually at a conference for Copyblogger in Denver and Copyblogger. Back in the day is Brian Clark's company, you probably know who he is. Brian Clark is Copyblogger used to be the number one blogging content marketing company, I think in the world, he's from training, they're at the forefront number. And at that conference, I was sitting at this conference, and it was at that conference that I saw, I forget who was speaking on stage, but I'm like, You know what, I'm going to call my company. And I'm going to call my podcast, real estate marketing dude, because I was sold on content marketing, but I wasn't sold on what my brand or identity was, until I came back from that conference. So folks, what we're gonna be chatting about on today's episode, is what is content. And unfortunately, if you're not creating content, you're not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, then to create content. Because if you're trying to message anyone without creating content, all you're really doing is selling your shit. And you're landing on deaf ears. Content Creation is how you remain relevant amongst your audience, your databases, and how you keep the conversation going. Because when you disappear, you become a closet agent. And that's when they start cheating on you with guys like me and everybody else. And that's what is going to happen. The eye buyers today are are aiming for your clients. Big tech is aiming for your clients, and everyone is aiming for your clients except you. If you're not creating content, you're gonna lose touch, not stay in touch with them. And this is going to be a very good episode. So we're gonna go ahead and introduce our guest today. She happens to be from Chicago, but certainly not all good content marketers come from Chicago, if you don't know. But her name is Mrs. Sarah Noel block, and she has a company called tidy marketing. And what she does is she focuses on content creation within the real estate space. So Sarah, go ahead and say hello, tell us a little bit about yourself. And let's get into this.Yeah, so I started working with real estate companies about 10 years ago to create their content. And I haven't looked back basically, I reached out to landlord ology, the because I was a real estate investor. And I said, Hey, do you guys need content? They did. So they hired me in it spun from there. I was working full time in marketing. And I built my business on the side as I was, as I was doing content for real estate service and SaaS companies. And now here I am two years later. Do you want to do it full time?And you're mainly creating content for the real estate industry? Those that correct? Yes. Okay. So we're going to start this off really easy, guys, we're gonna first define what content is. If you guys ever listened to the show for a while, you guys, if you don't know what the hell we do, yet, we create video content for you. So that everybody knows who the hell you are in your local community. But video content is just one form of content. There's a lot of content to create. Everything you do is content. Like everything you do even when you go on showings, that's content. So once you to find in your terms, what the hell's content for the real estate people?Yes, for the real estate people, it is how you educate and build trust with your audience. Man, I would say I think it's like 70% of the sales process is done before they ever reach out to somebody in sales. And all of that is done through content marketing, because you're teaching them how to solve their problem. And you're building trust by showing them you know how to solve that problem. It pretty much feeds all of your marketing.Can you go back and spend some time on this? 70 to 80% of people have already decided whether they're going to buy your shit, is that what you're saying?I am saying they have at least decided between you and one other company on if they're going to buy your shit. And then they'll reach out to you and that'll be the deciding factor on who they go with.So when a consumer is out there, just sort of I don't know just play in the real estate agents, agencies and say I'm going back into Chicago. I never sold real estate Chicago so I don't know any real estate agents in Chicago. And I'm thinking about moving back home to go closer to my parents. Let them watch the grandkids grow up. And I've sort of went on YouTube, I saw some one guy might like a little bit, I see another agent, I might like a little bit. What would I do next? As a consumer? Typically, they check out their websites and make a check out their YouTube channel, like what am I going to do?Oh, you're gonna do a deep dive, you're gonna go to Google. And you're going to start researching that person. See what social media they're on? Are they active on it? See what what's going on on their website? Are they regularly updating it? Do they have new houses listed on there? What do they tell me about their process for buying and selling? And that's, that's where it's gonna go next. Just like everybody else in the world. They're gonna go to Google and see what you have.Right, folks? Did you guys, let's get out of real estate for a second? I don't know. What's your favorite thing to do, Sarah? Like, what's your favorite thing to buy?Oh, my favorite thing to buy? Yeah,to buy or do and spend money on?Yeah, probably. Buy hiking,hiking before you go on. Alright, so let's just say that you came out to Southern California, you're going out the San Diego area. And there's a lot of really good hiking around here. What would you do first? Well, Iwas actually there last summer. And I hiked up the federal volcano that you have over there.I haven't been there yet. But I know you're talking about I even know the name of it. But I know you're talking abouthiking boots, I would make sure that I have the right hiking boots.And did you research it a little bit? And did you course,you know, I'm on Google trying to figure out like, when what are the best hiking boots for mountain climbing because I'm in the flatlands of Chicago? Oh, I know hiking is normally through a forest. So I need to know what the right hiking boots.You know, we call you guys out here now or they call us back home? They call it they call you guys Flatlanders Oh, thegiant mountainFlatlanders? No, she's, she's exactly right, you guys, like think about it, you're gonna be making one of the largest financial investments if you're buying and if you're selling, you're unloading one of your largest financial investments, you're not going to do that with John Doe, the stranger that you just met. At some, like randomly walking down the street, you're gonna do it someone you know, like and trust. But most importantly, I would say trust. What, walk me through, I'm sure you've done all kinds of research here. Do you have like a pattern that you've actually noticed or research of what consumers do specifically, when they're thinking about hiring a buyer's agent or a listing agent?Yeah, they start, they start by looking at, like, the questions to the problems that they're having. Like, let's say they've worked with a realtor before. And they were actually I had a customer interview for one of my clients just this morning. So I'm gonna use their example. They were working with a realtor. And they were super aggressive towards their, towards the buyers lender, like mean to them. And this person was see seed on those emails and saw how it was and just didn't like it didn't like the vibe. So then he started doing some research for outside realtors. And the first thing he did was, you know, Google realtors in the area and what he wanted, what he did was he looked at their videos to see what kind of vibe they had. And you start to feel like you know, someone when you watched enough of their videos, yes, you get a feel for their personality. And that's, that's why he did and ended up a good experience, obviously, otherwise, I wouldn't have interviewed him for this particular thing.Well, that's what most people you sort of hit on the head, like folks are not hiring you because you have a license in your pocket that allows you to legally collect money on a house you sold. They're hiring you because they feel comfortable, or they personally like you, like birds of a feather flock together. Guys, and people end up working with people that are really just like them, or somehow they relate to them. Because those are the people who remain on top of mine, aren't they?Yeah, and really, you just you want to spend time with people you like. So you're not going to hire somebody that you really just don't have a good vibe with.If you're sitting on the treadmill or you're sitting on the peloton, right now, think about the last 10 clients that you've literally helped buy or sell real estate. And then I want you to look and realize that why you've become friends with all of them isn't because that's a coincidence. It's because we all tracked like people People are always like, why am I drink a beer with my client again? That's because that's what I attracted right? Why am I like partying with this guy? Like I just sold this guy millionaire house why are we like a club right now? Well, that because that's who you attract guys. What what is let's go through some other forms of content. We know video guys, we don't need to harp on video even though if you want to we will. I want this to be about you. Not me. But what other typesof content written right now? Um because they're all looking like my clients are all looking to get found in Google faster. So we're doing a lot of either the show notes to go along with the videos or full blogs and community pages, so that they can get found for those problems that they're trying to solve. So, using the example from this customer interview I had this morning, he found her initially because he wanted an expert in his location. He, he was a real estate investor, and he had never actually lived in this house that he wanted to sell. So he's looking for an expert in Sacramento. And that's how we ended up finding her is because she did a lot of blogs on Sacramento area and the community. So he was able to find her because of that SEO juice.It was a long tailed. And can you explain what longtail means?Yeah, long tailed means like it. You're not looking at Sacramento realtors, that's a short tailed keyword. longtail would be like a longer question like realtors that are experts in x x neighborhood in Sacramento. And then your content will show up because you're creating a community page for that particular neighborhood. For example,when I was practicing in Chicago still and you guys could look at the website if you like it's it's botched now because I took down all my it's all messed up. But I still have content on there. It's called Chicago real estate dude. My number one performing piece that attracted a lot of clients was I'll give you I got ton of stories. One was Chicago closing costs, I ranked number one, I actually had the snippet back in the day. So I actually ranked where I got the snippet in Chicago closing costs, Buyer Closing costs, and Chicago seller closing costs. were my top three pieces of performing content. I had my blog up to 10,000 Organic hits a month, guys, 10,000. It's insane. I even ranked against realtor.com and homes.com and Zillow on neighborhood tours, terms like Buck town homes for sale and stuff like that. But it was because of how much content we were creating. And I knew how to SEO, the back end of them. But the thing that most people fail by is they think that if you're gonna go out and create a piece of content, like a blog, they're like, I want to get 100,000 hits. Sorry about that, is it?No and vote one, it's not going to happen overnight. And no, it's not about that. It's about getting the right heads. So yeah, people obsess over traffic. And the traffic count doesn't matter if the wrong people are going to your website, what you want is the right traffic going to your website and the right people finding you. And part of that is creating content that might be let's call it controversial, not really controversial, but shows your voice and who you really are shows your personality. Because you want as we were talking about before attracting the right people attracting people you would be friends with, you also want to repel the wrong people. So by showing your personality in that content, you're already like pushing off the people that you wouldn't really vibe with anyway.Yep, I do it every day on the show. Like people like you swear too much. Great. We're probably not gonna. Honestly, we're probably not gonna hang out anyway. So let's talk about a controversial topic. So we're doing a scripting class. If you guys were members and clients of ours, you guys would be on this class on Wednesday. But what it's going to be on there's relative content that's performing well on YouTube. And what she meant by controversial this is controversial. Is the San Diego real estate market headed for a crash? That's going to be the topic of conversation, because that's what's performing well on YouTube. Now real estate agents are gonna be like, Oh, my God, that's, you're gonna say the markets going for a crash? It's always supposed to go up. I thought. No, guys, you want controversial stuff? Because that's what people get pay attention to.Yeah. Clickable people are like, Well, is it click?Yep. 100%. What other types of written content and blogs do you see? neighborhood? You mentioned? A couple of neighborhood pages?Yeah. Yeah. And it depends on what type of buyer you're trying to attract. So if you're, I mean, I think in any industry, if you niche down, you're better off and you're, it's easier to attract people. So let's say your bread and butter is real estate investors, you'd want to write content all around real estate investing, and maybe how to automate being a landlord how to find properties. When you are a long distance landlord, items like that. Basically, you want to create, like a content cluster, where you have a specific content piece that's really long like a guide, and then a lot of little branches that come out from it that are subtopics from within there. And by connecting all of those, that's how you rank higher in Google.So internal internally linking and all that.Yeah, connecting the dots. their internal linking helps with SEO. And it also helps your customers that are on your website find the content that they need.And why do you think more people don't? I know from the blogging, but why do you have more people that do it sounds easy.Because it's not, it takes a lot of time. It's, it's time consuming. And at least my clients, they all have small teams, they either have a fractional team, where they have like a team of freelancers that will work with them, or they have one like one internal person that helps with their marketing, or it's just them. Yeah. And that's really hard. When you're creating content, it's time consuming, it takes about eight hours to create a blog post, that's going to rank and that's, that's where people struggle. But if you create systems to be able to consistently create your content, it becomes a lot easier. And it's kind of like a snowball effect, because you can play off of the other pieces.So it's something that you do over time. And I think a lot of people just are instant gratification salespeople where they need to see something work right now. But they won't put the time into it's how much videos you guys. Like I tell people all the time video, always pencils, it always works. It always has an insane ROI. But just sometimes it might take six months for you to build that brand, especially if you're a newer agent. Or it might take one month, you just don't know. But it always works. As long as you do it and you stay consistent with it.Consistency is key it when I was building my business, the first thing I thought is I need to build my personal brand beyond my corporate life. So I mean, it only took six months to create enough of a following that I had a full roster of clients. And it was just a combination of showing up regularly on social media with video and with written content and then PR being able to connect with like podcasts like this. There's a dog in my yard right now just walking by my window. That's not my dog.Make sure make sure it's not a coyote firstconfuse his Dog Mattis. Where was I? Oh, Pr Pr partnerships like being on podcast guest blogging and in publications that your audience is reading and answering questions on Haro help a report a Reporter Out. Those were the first things that I did when I was trying to build my brand. And then from there, I created like episodic content, where just kind of roles like a podcast, a live stream show. It's the easiest way to show up consistently because you have that routine down.Yep. Well, most times, like I don't know what I was listening to this weekend, but I think it was a church to be honest with you. She said 21 wants to do something for 21 days, it becomes a habit. I've heard. Like I just literally had that happen in church, my son Okay, here. Yeah,yeah. Okay. So that's why I'm muting myself.So like 21 days you do something and becomes a habit. And I think what a lot of people don't realize or see, even today is that a lot of people don't realize that. This isn't hard. It's just new for most people. And where a lot of agents traditionally, would spend that one to three hours or four hours a month, prospecting or doing something to generate business. They just don't look at their business today, the same way or content creation around the same day content creation, you guys is modern day prospecting. It just doesn't come with immediate gratification.No, it doesn't. It doesn't. But like, okay, let's say you set up a system where you're like, Okay, I commit to creating one, one video a month. And you start from there, repurpose that, start editing it down into micro videos, see if you can use it on social media, repurposing it on there, take that audio, make it a podcast, you could hire a freelance writer and have them write a blog post based off of the highlights of that video. You can really Snowball from just one piece of core content.Let's go into multi purposing. Tell me how you typically do it. What do you how do you multipurpose content and walk us through that a little bit more?Yeah, I'm a huge fan of doing that. So I have a live stream show every two weeks. And my process for that is I take that live stream. And I'll break it down. So it becomes a series. I'll interview an expert. And we have three learning objectives in that conversation during the interview. I'll break it down so then it's a three part series. So then I'm already creating this episodic content which is pretty bingeable Because If you're like, Okay, well what happens next click Next. And then from that series, I'll take that and convert the audio file from there into a podcast. So those are three extra podcast episodes. And then I'll take those learning objectives that I had in the initial interview. And I'll break that down into a longer form guide that's written. And then do the content cluster thing that I was talking about where we take the little sections of each of those guides and create a, a blog post from it. And then obviously, you have your social media from all of those pieces, that's like 12 pieces already, and an email for each of those pieces. So if you already like 20x Step,there you go, well done. I think I see a lot of agents or even mortgage people that when they create a piece of content, they'll just sort of let it die in the newsfeed. They don't multipurpose it at all. And I'm like, What the hell is the point of that? Like, well, you don't you know, you could recycle. And here's the thing to like, love some people that don't have. Here's another good tip, guys, there's like, let's just say you're doing a video. And the videos you created six months ago, I could promise you that nobody has ever remembered about them. You can just repurpose them and just repost them they're gonna think it's brand new. Sure, brand new video, people overthink this stuff so much. It's about being present. Yes, it is. It'sabout showing up in the feeds. And no, people are not going to remember social media has like a 24 hour lifecycle, so repost use, I, what I like to do is the first time I post something, I post it live and natively, and then I'll put it into my social media automation and just recycle it from there.Yep, I agree. What do you I mean, if you were to pick different types of content for people in the real estate industry, what would you rank them? In? If they're like what type to create? Podcasts I get a lot of people say podcasts, podcasts or video or blogs or just sharing cool shit stories reels, tick tock, which is what do you see?That is a good question. Um, do I have to pick like one that the top there's a couple, I would, I would say, showing that you can solve their problem is the most important thing. And they're going to find you probably you'll, you'll hit the most pieces of the no luck. Try the know, like trust factor with video first. So I would start there. Because they get to know who you are, and they get to learn something from you. And then I would go with written next because you'll get more SEO juice from it, you do get a decent amount from from video as long as you're doing like some good Show Notes Pages, some in depth descriptions on YouTube. But blogs are a good way to really get that impact from from those longtail SEO. So I'm gonna go with that next.And then for longtail you like like the areas are like neighborhoods, areas, places community. What other types of long form content are you seeing? Yeah,that does really well. And around your buyers specific issues. So I do a lot around landlords and acquiring new properties and processes for managing multiple properties when you're a real estate investor. So it depends who your target audiences. But if you're like direct to consumer, typical homebuyer, yeah, those community guides do really well. And any content that helps people understand the process of buying and selling a little bit better. Because that might be brand new, or they might not have sold a house and bought a new one in 20 years. And they need to relearn that process.What about listings? Everyone's always like, what do I do for listings? What do I do for listings? I tell them, sir, hang around people who own houses. But what do I do? What kind of content am I going to pick up for listings?Yeah, I always had a good luck with telling the stories with it that connect people. So so many times you'll read these listings, and it's just like four bedrooms, two baths, blah, blah, blah. But I would bring in stories like the basement used to be a speakeasy or some some interesting fact about the house or the neighborhood that draws people in. Like my house. Like 10 years ago, the basement was an ice cream shop in the 1950s. So when I was at Um, when I was renting it out, that was when like, I had a story about that. And there,that's cool. So oh, well, a lot of times agents was like just listed just sold. I said this on the show recently, there's a meme going around, of how real estate agents market their business. And it's like if a if a doctor was a real estate agent, and it shows a doctor saying, holy and all these, like $100 bills, but I just perform heart surgery. And it's like, folks, people, like, you gotta have to HGTV your sales process, you don't need to like, tell me about how much money you made today. And said, Tell me about the story of the person you help. Like, it's so easy. It's right in front of us. Yes. But yet people like go the opposite way with it. I'm like, What are you guys doing?Yes, that's another thing that I meant to bring up is you can build trust by bringing in your customer stories into into the conversation. Like one of my clients, I wrote a story about how the customer had, he was a first time home buyer and a veteran. So like the story that went along with that, because it was it complicated the process. And it was really interesting, we got a lot of engagement on that. But bringing in stories and customer perspectives, testimonials are always great.Another one you guys can try is like say what the market conditions the way they are. Tell the success story of the sale. So be like this seller, this house, like we had a house in our neighborhood sold a million dollars over list price, like what the fuck who does that million dollars, over a million over list last. And like that I would I would have wrote, I would have wrote a story of something along the lines like this property literally sold. And that's not every day that a property sells a million dollars over list price, but this one did. And if you guys circulate the people who are going to be reading that are potential people who might be selling, they're excited to learn that their house is worth more than what it really is today. So showing case studies of properties have sold, I also seen the flip side work well of I need a buyer but tell you the story of the buyer who's searching for a house in the area, that there's just nothing available for but both of them have a story in common guys, is what I'm getting at story content.Yeah, if you think about it, like as a story, the customer, they always think of themselves as the hero of the story. So you need to make sure that they are front and center in that content and can picture themselves in that place. Like, oh, shit, that was that was me. I had, like, I'll talk about an example one of my clients had from a couple years ago, when real estate was a little bit harder. It was it was less about like you couldn't sell a house. And he had an offer and and it flopped just didn't go through at the end. And how the real estate agent had backup offers ready because she knew that it was likely going to happen. And she got them to match the original offer stories like that, because you're like, I was there if that happened to me. And that sucked. And but she was able to solve it and get the same amount of money. Yep. Yep.I mean, that's what it's all about you guys at the end of the day is demonstrating your involvement in the transaction through the form of story. More people will follow it. But demonstration of what you do not a brag reel of what you do, there's nothing more bigger return off than somebody being like I've made a bunch of money today, at least in today's world, people don't like that anymore. That's just the way it is guys. Any other closing thoughts here that you want to mention anything with content, that closing words of advice for some of these people? Yeah.If you just start with one thing that you're willing to commit to, on a regular basis, it will work out if you just set that routine, even if it's a small routine. And just like my business, a tiny, tiny little habit that you have in creating content, it will add up over time and it will be helpful even if you feel like it's not moving the needle now it willI agree. Why don't you tell them where they can find you website in case you guys need help with your content creation services? I'm sure you can help understand what you do.Yes, so I work with real estate service and Sass companies in creating their content marketing. And you can find me at Sarah Noel block.com and anywhere on social Sarah Noel block.Appreciate it, Sarah. Excellent show. And thank you guys for listening to this episode of the real estate marketing podcast what you guys have to realize if you get anything out of this show today, just realize everything you're doing this content. At the very bare minimum you should be taking pictures of cool kitchens, views, baths, bedrooms, kitchens, the bare minimum because every time you do you're reminding everyone what you do for a living, so don't overthink this thing, but if you want to step it up, once you start doing things on video, what happens is you get more eyeballs and with more eyeballs because more conversations with more conversations comes more clients and business down the road. So it doesn't happen overnight. But it does happen and it does happen every time unless people don't like you. Sara, would you agree that's the only time this thing doesn't work.That's true, people might not like you. And there's nothing that either Ross can help you with that folks,you might be in the wrong damn business. But as long as you're still listening to show chances are that's very seldom. So what I want you to do next is go to real estate marketing do.com and schedule a demo with me if you do want to talk about getting this content on video, we script we edit, we distribute and we put you on the map in your area. We do everything all I need from you is two to four hours a month, and the rest will be done for you. That's www dot real estate marketing.com Thanks for listening other episode and make sure you subscribe to our show channel, Facebook, Instagram and YouTube and we appreciate you guys listening. See you guys next week. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with a dude and get you rollin in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

“If you build an audience, you can figure out how to build a business.” That has been the guiding mantra behind Brian Clark's pioneering business-building throughout his career. He is someone I've long admired, from his early days founding Copyblogger to his many new ventures. Today, we're talking about building the audiences that make it all possible. More About Brian: Brian Clark is a writer, traveler, and serial digital entrepreneur. He's the founder of the pioneering content marketing website Copyblogger, the midlife personal growth newsletter Further, his course Freedom Future, and Unemployable, an educational community that provides smart strategies for freelancers and entrepreneurs. His podcast, 7-Figure Small, highlights entrepreneurs making it big while enjoying a small lifestyle. He's also co-founder of Digital Commerce Partners, a content marketing and SEO agency for digital business owners. 

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Bryan Collins is a nonfiction author, the founder and editor of Become a Writer Today, and a columnist for Forbes. He offers new writers practical advice about writing, creativity, productivity, and more. His work has also appeared on Fast Company, Lifehacker, and Copyblogger. He is also passionate about helping people accomplish more at work, and when he's not writing, he's weight-lifting or running. Links https://podcast.becomeawritertoday.com/ www.becomeawritertoday.com www.bryancollins.com https://becomeawritertoday.com/grammarly-coupon/

Bryan Collins discusses THE SEVEN MOST COMMON MISTAKES OF NON-FICTION AUTHORS … AND HOW TO AVOID THEM. He talks about writing different things at once ... not organizing the ideas ... waiting for passion or inspiration to strike ... writing only on the weekends ... writing and editing at the same time ... believing that working harder will make it happen ... and waiting until it's perfect For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html. Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple). After attempts at careers as a journalist and short story writer, Bryan Collins spent a year as a stay-at-home dad. Broke, lacking self-belief and feeling a lack of purpose, Bryan decided to go back into writing, but this time focused on learning skills like copywriting and content marketing. He launched ‘Become a Writer Today' which has racked up millions of views, and has written for LIFEHACKER, FASTCOMPANY, COPYBLOGGER, and FORBES. He's a podcaster and the author THE ART OF WRITING A NON-FICTION BOOK, THE POWER OF CREATIVITY, and YES, YOU CAN WRITE.

I've known today's guest before I even ventured into the professional WordPress industry. In fact, it wasn't his themes that revolutionized my thinking, it was the checkout process. Brian Gardner launched a theme company using a payment portal and delivery tool called e-junkie. I just checked, they still exist, they were the Gumroad before Web 3.0 was even a thought in Web 2.0's mind. I couldn't believe it. Someone could zip up WordPress code, put it on a website, set a price, and someone could buy it?! I wanted to do the same thing. But until then, I had an agency to run so I used Revolution Themes, then Genesis, then to the whole StudioPress suite to make that happen. Fast forward, Gardner not only sold SP to WP Engine, but he left the gig shortly after, only to make a return with his latest product, Frost. Enjoy today's conversation with Brian Gardner, Principal Developer Advocate at WP Engine, creator of many things and many blogs. Find his newly redesigned blog at briandgardner.com. If you fancy supporting the show, buying me a digital coffee or joining my fantastic private Discord server, head on over to buymeacoffe.com/mattreport — I'll shout your name from the Twitter rooftops. Episode Transcript [00:00:00] Matt: so many folks who sit on the sidelines and Monday quarterback like me I see folks sell their business and , and they joined the team and I know in my heart that as a builder, as an entrepreneur, , they won't be there that long.[00:00:14] And they're there for a year. I think roughly you were at WP engine for a year after selling studio[00:00:20] Brian: press to them longer than that. But it sort of been to which in and of itself as a piece of conversation. Go ahead.[00:00:26] Matt: And then I saw you sort of leave P and L I was like, yep. I knew it. And there's nothing wrong with that because God that we have such a passion to build something, but I don't know of anyone who's who sells it to the company, leaves built something else, sells it back to the company and.[00:00:41] You're going for a hat trick question, mark.[00:00:44] Brian: No. No. And in fact, it's, it's funny, you are the only person who, with the exception of Bob Paul, Lacey, who had months ago made a kind of comment about that. You're the only person in this round when I got hired and when Frost was acquired to actually have.[00:01:01] Pointed that out. And of course I took that bait and this is why we're on the show today. But I talked to our PR team and I was like, look, this is just something that could be a thing that people might talk about or in this context. And surprisingly, and that's fine because it's really, it really was a news event.[00:01:16] This time around Yeah. I was just like, okay, what are the possible negative reactions? People might have to something like this. And I was like, that's about the only thing I can come up with. Well, people may point out that this happened and it, whatever, it's all good. Everyone's happy. You've built a[00:01:31] Matt: lot of stuff from digital products to courses, to eBooks, to blogs, to knit mail email lists and newsletters, like all things that were in some form or fashion, a business, a micro business.[00:01:43] When I saw you. Go back to a WP engine and they had acquired frost in my head. I started thinking, you know what, these, and this is my words, not yours. And I hope it doesn't offend you. But these micro products are almost like a fantastic calling card to get an awesome gig. Right. Ha had it not been you, but somebody else in this position, it could be like, I built an awesome little product.[00:02:11] And sometimes the weight of that is like, oh God, I got to S I get up market. I gotta sell it. I gotta promote it. I gotta support it. I got to take over the world. But then sometimes it's like, no, I can actually use this in place of a resume and get an awesome job somewhere. Is that a fair statement?[00:02:27] Brian: I would think so.[00:02:28] I don't think that that necessarily applies to everybody. We know right now, Matt, that the competitive landscape in WordPress is off the charts, especially in light of the behemoths. And, and we're one of them, right? WP, engine, GoDaddy, liquid web, all those it's really difficult to, and I'll conversely, make a counter argument here after this.[00:02:47] It's very difficult to like create and launch something new and have it be successful and widely adopted and so on now, conversely. That is also, if you have the idea, something really, really brilliant, that really solves a problem that catches a lot of users and stuff like that. Then it becomes because of aforementioned behemoths, a very interesting acquisition piece, right?[00:03:07] Go to liquid web. They've bought a lot of things lately. None of them have been, well, that's not true. Some have been larger, right. Eye themes and so on. And then some of them are just like smaller pieces that kind of fill a niche that allow them to use their sort of their. The abilities to reach and build and support from an infrastructure standpoint, a subset of people.[00:03:28] And so it can work. It can be, I wouldn't necessarily say that should be someone's business plan. Just given my tenure in the industry and the success I've had, it's been helpful to have that sort of be true.[00:03:41] Matt: Web hosts, obviously WP engine being one of the largest, if not the largest managed WordPress hosts in the industry GoDaddy liquid web.[00:03:49] I think a lot of folks myself included have sort of illustrated this picture, that well, we all kind of hypothesized that they're all looking to build and curate their own WordPress experience. Without giving away the secret meetings, maybe at WP engine and the secret sauce. Is that, is that something that you see coming down the pipe, maybe if not WP engine others, and maybe why they acquire fros and studio presses to sort of put these pieces in place.[00:04:19] So when you come to a WP engine, you experienced WordPress. You go to liquid web, you experience it that way. Is, is that something that you see as holding true in the year 20, 20[00:04:28] Brian: a hundred percent, a hundred percent. I think we see it on several levels. And even outside of the WordPress market, just the, sort of the consolidation, the platform building, go daddy sold domains back in the day.[00:04:39] Then they went to hosting. And then when they realized that the people who are buying those things would buy other things or are doing other things. Then all of a sudden they're an email marketing company and then, oh, WordPress explodes. Now we're going to be a WordPress hosting email, but like, like, and so yes, it makes sense.[00:04:54] And everyone's good at what they do. And when you really find what you're great at, then you sort of, I wouldn't say exploit, but then you really sort of double down on that by looking around in the space and saying, Hey, are there products that align with what we're trying to do? And is it, is it better for us to acquire those products?[00:05:10] Because it takes us less time to build. We can go right to market. We can, there's an existing audience as studio press was a huge audience that WP engine picked up and things like that. So yeah, I would say that's a fair state. Do you know,[00:05:21] Matt: there's in the news and the courting eh, in the week of this week, it's January 13th.[00:05:27] And we've seen over the last week, just a lot of discussion of paying contributors in the WordPress space. It's something that I've always thought of too, like going way back, like how. All these folks volunteer. They all have to go through the stress of like a theme developer. Like I was way, way, way back in the day, asking them why didn't this team get approved?[00:05:47] Why are you telling me I have to adjust this tab space in the functions file. Like it's so subjective. I should just be like, lots of stress. That folks don't really need to go through as volunteers now resurfacing again, how to get people paid. I think hosting companies are in a good position since.[00:06:06] Winning off of the back of WordPress, that there could be something there, more sponsored contributions more ways to it doesn't doesn't maybe always have to be about payments. It could be about featuring or highlighting or spotlighting folks because not everybody wants to make money off their volunteer ism with WordPress.[00:06:25] Is, are there any efforts or maybe. Contributing more to core with paid positions, let's say. Is that kind of a topic fall under a principal developer advocate at WP engine? Are those the kinds of things you hear in field for the company?[00:06:41] Brian: Yes. WP engine did not hire me so that I could go write code for WordPress.[00:06:45] Let's let's be clear about that. Damn they did. However, Hire me because of my expertise, my tenure in the field, my ability to understand the value that I could bring through the WordPress and WP engine sort of relationship. And as part of the leeway and the latitude I've been given to go do my thing. I brought on Nick Diego, who is an engineer.[00:07:07] And I learned V and he, he actually was supposed to backfill me with frost before the acquisition for us was going to be a side project. And because of my job, I brought in Nick to help sort of carry the load until I realized how much Nick and I aligned and what a resource he could be. And so I made the recommendation that we hire him as part of a developer relations so that we could do the very thing, right.[00:07:28] Part of his responsibilities and part of what I pitched was. There is an opportunity for us to sort of lead the space from a thought leadership perspective to help contribute code as he and I were both knee deep and code following along, the Gutenberg development where press 5.9 and stuff.[00:07:43] And I said, there's a lot of things that we're finding as we're working through building our thing that instead of just trying to like make a fix or a hack inside of our product Contribute that code or that patch or the fix, or the suggested way of doing things upstream back to WordPress.[00:07:59] And so a lot of the work that we're doing now is in fact core contribution stuff. Nick is also going to be doing some stuff with learn. And so w. WP engine just really understands the value of sort of the five for the future stuff. We've got several members committed to that. We just recently did it contribute to WP day where we really encouraged a lot of the folks in the community to do stuff like that.[00:08:20] And so I'm because like you said, I have one with WordPress for 15 years now. Right. It helped me leave my day job. Provides for my family and stuff like that. So I always have a place in my heart. It's easier now because I have the backing and support of WP engine and our resources to kind of make that move.[00:08:38] And I'm not getting any resistance from the higher ups there. They, I think they see the value and the contributions and sort of the, the PR that comes from that. There's some, there's some benefit there. But we just want to see WordPress get better. So our products and our customers experience.[00:08:54] Matt: How does frost fold into speaking of customer experience? How does frost fold into the. The existing suite of softwares that you sold them studio press. How does that merge? Is, are we still too early on, on those days for those, for those discussions, but how does it fold into the experience of WP engine users or potentially even studio press users?[00:09:15] So[00:09:15] Brian: this pet, let me give some context. So th this past summer after a sort of a failed attempt at doing something in the real estate space I came across an article. Written by Justin tablet on WP Tavern. And in that article, he was talking about block patterns and this is sort of as like the patterns kind of were hitting their infancy and they talk about there being a pattern directory and stuff like that.[00:09:38] I've obviously followed WordPress even while I was sort of away doing some things with real estate. I was like, okay, we sold studio press in part because I had no idea what the future of WordPress was going to be. Right. That was part of the reason we just didn't have the resources. We weren't sure we, we didn't want to compete.[00:09:52] And so we sold that.[00:09:58] We talked, I'm a creator. I'm always thinking I always want to build and do stuff like that. And so, so when I was on this article, I went over to the, the pattern repository or the directory and it, there was like a little tile of patterns and there's a button that said click to copy code or whatever, copied it.[00:10:13] I went into my blog, so I was doing something and I just hit paste. And like this thing showed up like this arrangement of design. And I was like, wait a second. I like that. That's like a theme agnostic design agnostic thing. And I think it was like, at that point was when sort of, it was very, very like original epiphany that kind of backed the frost project.[00:10:33] When I was like, wait a second. Now I understand where we're presses going. Right. These idea of blocks and styles and patterns and layouts that like kind of all these words being thrown around. And I was like, wait a second. So I can create these sections of. Website and in one click allow people to import them into a page.[00:10:50] And like, if you did that five or six times, you could essentially allow people to build a homepage and like literally 20 seconds. And I was like, okay, so that that's sorta was the, the original fire that was lit around frost. And so, because at the time it just made sense. I built frost originally as a Genesis child theme, just because right.[00:11:08] Part of the family. It was what I've always known. And so we launched a paid product called frost and it was a theme and it was a corresponding plugin that had all of the designs and the patterns and stuff like that. And then full site editing started to become more of a thing. And so I installed Gutenberg and realized.[00:11:25] There's going to be life after Genesis the framework, because a lot of what full site editing does is what Genesis did it handled markup and the ability to move things around. And so I said, well, Let's do what I did back in 2006, let's open up a bunch of blank files and start writing a theme from scratch.[00:11:43] And so current version of frost, probably three months ago was literally just sort of modeled after stuff I saw. I think it was on Carolina's full site editing or some tutorial on like, what is. Full site editing theme, look like it's got to have these files, the structure, it's a complete paradigm shift from where it was.[00:12:00] And I was like, let's just see if I could do this. And so I basically replicated the design of the Genesis child theme version of frost and started building out current version of frost. So that became a thing. And we launched it, started selling it. I was trying to extend a little bit of financial runway so that I could keep playing around with what I was doing.[00:12:17] So I reached out to Heather Bruner, our CEO just to say hi to check in and just see if she knew of anybody in the industry who might be looking for some contract work. And at the same time internally, they were talking about WordPress developer relations. And she says, funny, you should ask because we've been thinking of this position and I don't know.[00:12:34] That there's anybody better suited for it than you, which is the intersection of what I told her design community and WordPress. And so, we worked out something that made a lot of sense at the time frost was on the outside which I felt conflicted about because a lot of the work I was going to be doing was around WordPress and building and stuff like that.[00:12:50] And so, ultimately I made the recommendation that we just bring it into. Into the fold so that I can work on it. Full-time we can use that as a way to demonstrate where WordPress is going to teach folks in the community what's going on. And so on.[00:13:02] Matt: So it doesn't detach from you. It's not like, okay, now it's gone into the abyss of WP engine.[00:13:07] My[00:13:07] Brian: is not. And Nick and my F yeah, no, it's under our full control. It's a developer relations project.[00:13:13] Matt: Yeah. Did you, when you sat back, did you have those same feelings of okay. I going to do this again. I have to build, well, you already have a headstart with your brand and recognition and followers and all that stuff.[00:13:26] But even that, I'm sure you're still like, oh God, I gotta, I gotta do this all over again. I gotta set up a checkout system. I have to set up a licensing system. I, I have to market this thing. I gotta support. And I[00:13:36] Brian: gotta do all this stuff a hundred percent.[00:13:38] It was exciting just because it had been since studio press formed way back in the day where I was really fully in control, as we merged into Copyblogger in 2008 or nine, and then for like 10 or 12 years, we had sort of the infrastructure of the company and stuff like that.[00:13:52] So I didn't have to like, bear that load independently. As I had at the beginning of studio press. And so like, it's a different space than it was back then. And, and thankfully I have the cloud, the email lists sort of the reach, the exposure to WordPress. So it made sense. It didn't quite hit the way I was hoping that a studio press did back in the day, but again, we're in different times and that's okay.[00:14:16] But you know, like at the end of the day, what it came down to was for the last 15 years I've been doing sort of the self-employment entrepreneur things start up, you feel sort of a thing. And even like early on into frost, I was like, this is going to be another long thing and that's fine. I like this kind of thing.[00:14:33] And I think it would have done well on its own. But I was just ready. I was ready for, and I wrote about this on a torque article about seasons change. I was just ready to finally work for somebody else to, to have access to team members, to be fully supported, to get good benefits, pay, like all of those things.[00:14:48] I just, I needed a mental break and, I foresee this break being of several years, not just like a couple months, so[00:14:54] Matt: you said, I feel like frost didn't hit. Maybe like studio press fell, but different times, is that a gut feeling?[00:15:02] Did you measure it , instinctually as somebody who's launched so many things, did you just kind of know like, okay. I'm not feeling that momentum as I maybe did 10 years ago, Yeah.[00:15:13] Brian: Like when you sell something, when you build something and sell something, like you kind of get into this mindset, like, oh, I could do it again.[00:15:19] Right. Once lucky, twice. Good. And, and had I stuck with it, like just me and or Nick at that time, it would have taken probably some time to really get it to a point where it was humming WordPress itself sorta was getting in the way, because it just, it wasn't delivering things that we were looking forward to using and stuff like that.[00:15:35] So it was part gut. , okay, this isn't going to make me a hundred million dollars. Like maybe even a hundred dollars would be great sort of a thing. But I just, as like, like I wanted, I wanted power behind it, not just to have to rely on me. And like I said, I was ready, it was serendipitous me reaching out to Heather, her coming back to me, presenting the offer.[00:15:55] And it's kind of like, she was like, basically let you do what you want to be doing and what you've been doing for 15 years, just under the guise of WP engine and, having gone through the acquisition and the transition for the year afterwards. I had a ton of insight into their culture. And that made it a really easy decision to make, because that was not, is this a company I want to work for?[00:16:15] Cause the answer is hell yeah, I knew, I know how the cultures there. I think a lot of people on the outside don't understand how, how cool and great it is, especially we're 1200 strong. But I was like, wow, this is like almost a dream.[00:16:26] Matt: Yeah. I remember people talking about WP engine, just like when, when they hit 400 people, they, wow.[00:16:32] Like, that's amazing. And now it's like triple and probably just chasing automatic, which I, I think just hit the 2000 mark or just under 2000. So, it's pretty amazing to see like pure. Play companies. Because again, WP engine is only doing WordPress, right? You haven't introduced at other CMS yet.[00:16:50] Right? There's nothing they're getting into headless that might introduce some stuff that might be outside of the realm of WordPress, but you're certainly not hosting Drupal anytime soon,[00:16:59] Brian: correct? Correct.[00:17:01] Matt: That's awesome. Can we chat about the real estate endeavor for a moment? You said it fair.[00:17:09] Anything that you can point to as to maybe why wrong time global pandemic, what was going on with that, with that real estate endeavor of yours. And why did you decide to just exit it?[00:17:21] Brian: So I've always been interested in real estate. We've bought and sold houses over the years, probably 10 over the last 20 years and an agent press, which you may remember was a thing that we did a copy of.[00:17:31] For a few years. So we dabbled in it and I realized just how bad design and marketing is in that space. Generally speaking compass being the exception and maybe a few others. And so I was like, okay, well I have, through the years, I've made several relationships with people sort of higher up in the real estate industry.[00:17:50] So I knew I'd kind of have like an easy launch pad. I get design. I could build it on a WordPress. I've got some spokespeople people who could sort of be advisers to the company who are, experiencing Zillow and all that kind of stuff. And then the pandemic hit and what happened really was probably a couple of things.[00:18:04] One, it probably just wasn't built in packaged the right way. But number two real estate agents got really, really busy because of the housing. They, they, everyone, you would follow it. Oh, I have 36 offers today. Like nobody has time or at the time they didn't feel the need to have a website because their business was exploding.[00:18:24] I don't have time for a website I'm standing in line at open houses. Like, and the sad thing is like in six months or a year, whenever the housing market comes back to earth. Done dental need it, then they'll be like, oh crap. Cause now that you've got a bunch of new agents, people who jumped into the market because of all of what was going on.[00:18:41] So then like the, the demand will go down, but like the supply of agents then is there. And so there's more competition, but I was like, I, I don't have time to weather, all of that. And then frost kind of came up and, things with agent engine, just kind of, weren't really doing its thing. And I was like, I was okay with that.[00:18:55] It was a good college try[00:18:57] Matt: because it was more like it was more agency. Experience than just a product, right? Cause[00:19:02] Brian: you were, I know it was more product based. It was more, we call it digital spaces where we sort of built Jason Schuler of WordPress fame sort of built this profile management system, which I thought was really gonna take off with like associations or, brokerages that had teams of people that wanted to sort of showcase them individually.[00:19:21] Like the idea on paper was really, really good. I think we just poorly executed at the wrong time. So. But I'm okay with that. Like lessons learned, right. We're here where we are.[00:19:29] Matt: Yeah. Yeah. I tell you it's what an interesting time, because you had real estate agents who, you know, probably whatever, maybe not immediate at the pandemic hitting, but a couple months in just being just the fish were jumping into the boat.[00:19:44] You didn't even have to cast a line in they're like website. I don't have time for a website, but then. This whole range at an opposite end of an industry restaurants who are like, oh, we never launched that website. And now we have to do takeout a hundred percent of the time. I know I had, I haven't been in the, my data.[00:20:04] I, my dad runs the agency. I'm well beyond that at th at this point, but it still runs. And I had tons of people calling me at that moment. Literally watching the news restaurants are shutting down, calling me up. Like, I need that website, Matt. , where, where are you? Five 10 years ago when we were telling you to do this a crazy, crazy time for web and for people who haven't caught up at that point.[00:20:26] When I look at. You were saying before, like one of your aha moments with Gutenberg was I copied and pasted and it was kind of like, wow, I can see where the vision is going. Matt Mullenweg could always talk, has always talked about WordPress being like the operating system of the web. That was something that was always interesting to me is what really kept me motivated with WordPress.[00:20:48] I now see this hearing him say that Gutenberg is bigger than WordPress, sort of, kind of nonchalantly in the state of the word. I kind of see maybe that same thing of fusing, like the operating system with code. So Genesis studio press remember back in the day, you're building it all through the functions.[00:21:06] PHP file. I can imagine a world where now you're just copy pasting snippets of code, like the query blocks and stuff like that. Pre pre queried for you. Like all the codes there. Boom, copy paste it. And now I'm developing air quotes to the listener. Who's only listening to audio. Developing by copying pasting snippets of code and dropping blocks in do you have any other future out look on, on where Gutenberg might be going?[00:21:31] Maybe things you might be looking at to build into Gutenberg. Into frost that would push the boundaries.[00:21:38] Brian: Nothing monumental. I We're just obviously following along where WordPress is going, this it's taken us three years to get here. We're working through this now full site editing thing, which I th I think is still gonna take some time.[00:21:50] Right. Which we've already seen the delay from December to January. And I was in full support of that. Cause I didn't think it was going to be ready and I'm more than okay. Especially now that I don't have to. Like obsess over building a product and like put food on the table based on what I sell. Now it's like kind of a kickback and just follow along as it's happening.[00:22:09] And, Nick and I are on get hub and select daily, oh, do you see this commit? Do you see this change? And I'll be honest. I don't know that there are many people in the group of people who are at the forefront of what's going on with WordPress. Then he and I right now, because we are so. We practically have alerts going off, in our own heads.[00:22:27] I just posted 30 seconds ago. How would I see that? Because we, we love it so much. We, we absolutely are infatuated. We call ourselves black editor, fanboys. Like it's, it's kinda crazy and almost embarrassing the extent, but 15 years later, I'm still in love with WordPress. The way that I was and even more so now, because I'm starting to see.[00:22:46] WordPress itself, starting to solve the problems that we tried to solve back in the day with like magazine style themes and stuff like that. It's so easy to want to still primarily build your own thing and around it. And, we're presses now making it so easy with where it's going. It's not perfect and never will be, but they're doing things in a way that make it really easy for people like me to sort of identify where the opportunities are.[00:23:10] And especially those who love design. I could do so much with just WordPress core and a simple theme so much. And that's how I felt back when I launched revolutions. Like, Hey.[00:23:20] Matt: And as a product owner and business owner, software developer, you kind of get that this stuff iterates over time.[00:23:28] And when Gutenberg first launched and everyone just like flipped the table, which, I was one of those folks too, but it was more about how, it was being communicated, how it was being like, whatever the Pictet at the time and enrolled that it had nothing to do about. You know the features of Gutenberg.[00:23:43] Although I still struggle with trying to like grab a block and put it in between two columns is like still a thing that I have to like wrestle and throw my computer with. I always knew like, Hey, this thing's going to get better.[00:23:54] It's just version 0.0 0, 0 1 that we're at like, don't we all like, there's so many software people in this space. Why was everybody losing their mind? That it wasn't good enough yet? This software's never good enough day one. It always gets better over time. Any thoughts on like the iteration of Gutenberg or how you looked at the launch of Gutenberg when that.[00:24:12] Yeah,[00:24:12] Brian: I was the same way. I wasn't sure it was very clunky. I think it kind of got rushed out back in that, that one December. But I think it had to be, I at some point we met that's written before about 1.0 and shipping and iterating and stuff like that. And so I think it was a necessary evil I think Gutenberg, the plugin being a thing now sort of, kind of pulls up.[00:24:30] From the core and like the general consumer standpoint, like seeing these sort of iterations and breaking changes and things like that, they've put it in the plugin, which, which is helpful because it allows people who are developing for WordPress to see what's coming to know how to address it. When it looked like a lot of people, when 5.9 launches, they'll be like, oh, w what's changed since 5.8.[00:24:50] Oh, my God, if you even knew, like so much has changed, but like, we'll be ready for it. Like frost will be 100% production ready when five, it is already, but you know, when 5.9 ships will be fully taken advantage of all the things. Cause we've been on the Gutenberg daily trail ever since then.[00:25:06] But speaking of Sarah McLaughlin, one of the 11 tweets I've favorited in my 15 years of Twitter was her response. She did ask me anything and I said, what's your favorite quote? And she quoted Gandhi's be the change you want to see in the world. And , obviously that that's sort of ubiquitous and we see it all the time.[00:25:21] But when it comes to WordPress and the direction, and this is sort of like Nick and my north star, which is, oh, this isn't working, we're frustrated with how this works. Well, you could do two things. You could piss about it and like, go on Twitter and talk about how bad it is. Or you can roll up your sleeves and figure out how to make it better.[00:25:36] And that is a lot of what we're doing. With developer relations at WP engine, we're teaming up with people on automatic side where other people's sides, rich Taylor is a good friend and we're trying to figure out how do we, universalize some things and just like really be that change.[00:25:50] And, we hope not only will that make WordPress better, maybe some of the people on the sidelines, these Monday quarterbacks as you call them, maybe it'll say, Hey, maybe there's something to like, Approach that they're taking, and maybe it's less about, dogging the platform that helped us win and helping it when, when, when for others and stuff like that.[00:26:09] Matt: Yeah. I can tell you that the one thing that Sort of afraid of is just the the pollution, I guess, of the block directory and what that potentially leads to in a customers. I say customer, I'm thinking I have agency on my mind, but thinking of you logging into somebody's website, who's not a WordPress aficionado.[00:26:28] And then. You have a thousand plugins installed. What's wrong with you? I can see that same thing happening with like the block directory, especially some of the things I've already starting to see where product companies are starting to inject their icon into like a, I don't know. I'll call the task bar.[00:26:46] I don't know what the official WordPress name is for that tray that sits above the editor where you can expand in different. And then, like I w installed a couple of themes the other day on one of my test sites. And it was just like, it looked like the bottom of my windows machine. Like all these icons, , oh, crazy.[00:27:01] We go again. , I don't want this. I can see some people doing like animated gifts now. And , oh, come on. , this is bad enough. Notifications already bad enough. Those types of things that you, you hope to maybe standard eyes across other product companies, is there like an official place you start to document this kind of thing to get everybody together or in a perfect world.[00:27:20] Is there a place you'd like to have for folks to rally around these types of things?[00:27:26] Brian: A good question. W we are guilty of that. Nick, Nick built a black pattern Explorer plugin. That adds a very I think we just recycled one of the core icon components that are part of WordPress. So again, we're not trying to do anything proprietary, so, we've created.[00:27:41] Block pattern, explore that very much is maybe maybe inspired what WordPress itself did in core. And we're looking to sort of expand on that and use that sort of in an experimental sense to help inform how things work, how it can be used, and then to take the things that we're building and push them upstream into WordPress, via pull requests.[00:28:01] And so, we are trying to, again, it's easy because for us, it's not a product that will. WP engine over any kind of metric. Like this was sort of brought in with the intent of, it's not gonna make any money, just use this to help go and grow and do all these things. And so, we've always back when Nathan and I Nathan Rice and I built Genesis, like we always sort of defaulted to WordPress core practices and standards and design and UX and all that kind of stuff.[00:28:28] And so. It's just an eight and eight at this point, for whatever we're working on to not be like a blinking Marquis across an admin notice thing. But I understand that it happens and why it happens. And, I think WordPress adding more capabilities to the core software, kind of. To be perfectly honest, that it knocks out the need for a lot of things.[00:28:49] Some of the black libraries that exist and things like that, like we're pressing now has that in core. So like, I'm hoping to, like, as we're press gets stronger with functionality that some of the needs to, to like to do what you said, won't be there. And I don't know if I answers the question, but are you happy to see the customized.[00:29:08] 1000%. I, I hated it from day one. I hated it from day one. I know we did some stuff with it and studio press. I was never a part of that. Cause I refused I've used it for a few things like custom CSS when I was in an emergency or, header, photo, script kind of stuff. But like I hated it. I never liked it.[00:29:27] I'm thrilled.[00:29:28] Matt: Yeah. . Amazing times, Ryan, what would help you and your role at WP engine call to action? Where can folks find you to connect with you to help the cause to join you at WP engine?[00:29:41] Anything or anywhere you want to point people[00:29:42] Brian: to a yes, the Twitter is probably the place that I'm most I'm most active and most available. At B Gardner, you could put that in the show notes, if you want. Tweet me, follow me, DME, whatever. Twitter is usually where we hang out. I'm on Instagram, that's more personal Starbucks shots and baseball things.[00:30:00] So that's less interesting to people in the space might not be tweeting about baseball. Yeah, no kidding. I'm on LinkedIn and I think it's B Gardner 27 and I was late to that party, so I didn't get the handle I wanted, but but Twitter is the place. I'm, periodically dunking around@briangardner.com actually working on a new design, kind of using that as a sandbox.[00:30:19] Yes. Oops. I'm doing it again was always sort of the tweet when you saw that tweet, I redesigned it. And so people have, I've trained people to never, ever think that there's going to be the same design as, as was there the last time, but that that's how products get built because I use my own site as a sandbox.[00:30:34] So, but yeah, Twitter is the best place. Obviously or for WP engine, we're always looking to build our team, not necessarily developer relations quite yet, but The Genesis team is hiring for an engineering person. And just whether it's support. I We see a number of people come up through the Genesis community who are now working there, lots of rock stars.[00:30:52] Like it's just a great place. So, if you're a WordPress person and you're looking for a job, hit me up on Twitter and I'll see if there's something that's Always hiring great people. I think David Vogel, Paul once said we don't hire something to the effect of, we don't hire qualified people. We've hired great people.[00:31:07] Like it kinda just works itself out that way. So, or we don't hire out. I can't remember what he said. I don't, I don't wanna mess up that quick, but it was really, really good. And I was like, wow, that's really cool. So quote here[00:31:17] Matt: pretty much. My report.com maryport.com/subscribe. Join the mailing list.[00:31:22] Number one way to stay connected. If you want to support independent WordPress content like. Buy me a coffee.com/maryport. Not only do you support the show, you can join as a member for $79 a year. Get access to the private discord and join our Merry band of WordPress Newsies, which we chat about. The WordPress news that goes out every Wednesday.[00:31:41] Five minutes is your favorite five minutes of WordPress or on the WP minute.com. Check it out. Join the. Get your name heard in the credits of the show. Talk about WordPress news. That's fun stuff. Thanks for hanging out today, Brian. I'll see everyone else in the next episode. ★ Support this podcast ★

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A few months ago, I stumbled across the work of Eric Jorgenson. Eric had recently published his best-selling book, entitled “The Almanac of Naval Ravikant. In his book, Eric breaks down and articulately conceptualizes the business concepts of leverage, which were introduced to him by a very popular Twitter thread, written by Naval Ravikant. Leverage is a word that gets thrown around a lot, but how do you actually define this concept? More importantly, how do you use leverage to generate massive scale in your business? These days, it's not uncommon for a one-person business to generate a million dollars of revenue. It's not uncommon for billion-dollar companies to only have 10-15 employees. How is this possible? In this episode, Eric gives us an in-depth master class on leverage. In addition, we went through some of the specific modules in his course, and he gave us a behind-the-scenes look at the material he teaches. It's a special privilege given to you as a member of the Copyblogger community. Eric is great. He's generous, kind, and easy to talk to. Check out his course at https://www.ejorgenson.com/leverage. The link to his course is in the show notes of the podcast, which is found anywhere you listen to podcasts. I'm excited for you to listen to this episode. Please help me welcome, Eric Jorgenson. --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

It's funny how often parental status makes its way into business conversations. I think colleagues ask about my baby-making plans about as much as my grandma does. With family and business so deeply tied to our identities, how to you put it all into perspective? How do you find the balance? We talk about all this (and more) in today's episode. Plus, BONUS: can you tell how many times we default to talking with our hands?Can't-Miss Moments From This Episode:Bullshit brownie points and sarcastic gold stars: you don't get extra goodies for doing everything all on your own, so stop that martyr shit right now Is what you're doing keeping you stuck? Here's one big mistake I made at the start of my freelance career that slowed down my growth and held me back for years Work-life identity crisis… from bis owner in Australia to baby mama in the US, how trying to shoehorn in biz talk to all the baby banter was a blow to Belinda's confidence  Get a life: the counter-intuitive reason why deliberately spending time away from your business is vital to your business's growth and long-term success My mini meltdown about all the stunningly gorgeous brand photos I see other coaches doing (and what I did to get out of the funk and get moving again, without enlisting a team for a full makeover)This one is jam-packed full of awesome. Don't miss out - listen now! Belinda's Bio:Belinda Weaver helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence.But she wasn't always a copywriter. Belinda worked as a computer programmer, then in marketing before discovering copywriting was her jam. Since then, her business - Copywrite Matters - has not only survived but grown while she's moved between Australia, England and the USA, and had two kids.She cohosts the popular copywriting podcast, Hot Copy with Kate Toon and is regularly featured in the media such as Copyblogger, Business Insider, Amy Porterfield's pod and The Copywriter Club.An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)... Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.Resources and links mentioned:Belinda's websiteBelinda's copywriting masterclassCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTube

Hey everyone. Welcome to the Copyblogger Podcast. My name is Tim Stoddart, thank you so much for joining me. This week's episode is something different. Copyblogger has always been dedicated to helping you build a better business by creating better content. The internet provides us all with an even playing field in which to write articles, serve our audience, and build a great business. But what happens when the fabric of the internet itself is changing. How do you adjust to such drastic changes, and stay ahead of the curve? To get to the bottom of some of these questions, I invited Dror Poleg onto the episode. Dror writes a weekly newsletter at drorpoleg.com, and he writes about what the future of work will look like as blockchain, crypto currencies and NFT's will becomes an integral part of how we interact with each other and make transactions. In addition, Dror has some very interesting ideas on how products will be created and sold. For instance, now that anything can be tokenized, what is to stop entrepreneurs from selling services and products that are broken down to each level. What if you could write a sentence of copy, and be paid through an NFT? What is gestures, or even good behavior can be rewarded through digital tokens on the blockchain? It's a fascinating topic, and I am so thrilled Dror took the time to speak with us. He's a brilliant mind and I look forward to reading his newsletter every week. As content marketers, it's important we keep up with the times. With that, please help me welcome Dror Poleg. --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

Hello and welcome to the Copyblogger podcast. My name is Tim Stoddart. Thank you so much for joining me. Too often, young entrepreneurs jump headfirst into industries and markets that have cut throat competition. How many of you are dreaming of starting the next TikTok or the next Facebook? More often then not, the million dollar business idea is sitting right outside your front door, waiting to be discovered. Local service businesses are the lifeblood of our economy, they are also the easiest and most opportunistic entry points for aspiring entrepreneurs. In this episode, I sit down with successful entrepreneur, Rohan Gilkes, and we go in depth on the tactics and strategies you need to start building your local business right now. Rohan got his start by building a multi million dollar cleaning business. Now, he helps other entrepreneurs build local service business by teaching them the model he has used over and over again. In addition, Rohan has stepped out of the local market to create a SaaS company, of which he exited with partners. In this conversation, Rohan and I talk about where the opportunities are in the local markets, why this is the best place to start, and how these small industries have such tremendous upside. Rohan was a great guest, and I loved our conversation. You will learn so much from this interview. Please help me welcome my new friend, Rohan Gilkes. --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

Hey everyone. Welcome to the Copyblogger Podcast. My name is Tim Stoddart (@timstodz), thank you so much for joining me. Today is an exciting day. After a year of hiatus, I am starting the Copyblogger podcast back up. We've had an exciting year with the launch of Copyblogger Pro. Our online business community is thriving and the results our members are seeing has been a priority. In addition, we launched Digital Commerce Partners, which is an industry leading content and SEO agency, dedicated to help entrepreneurs market their products and make more money. Things are in full swing, and the time has come to bring back our podcast. The Copyblogger podcast is returning with a familiar format. I will be interviewing the worlds most successful online entrepreneurs, and dissecting the tricks, habits and processes that has helped them establish profitable online businesses. Each episode of the Copyblogger Podcast will be published on YouTube. It's an exciting time for online entrepreneurship, and I can't be more excited about this week's guest. My guest this week is Anne-Laure Le Cunff. She's the founder of Ness Labs, which is an online platform and dedicated to helping you build a lab for your mind with neuroscience-based content and conversations. In this episode, Anne-Laure and I speak about her writing process and why she thinks Ness labs has been so successful. We talk about her plans to grow an in person community, and why building her newsletter has been one of the best business choices she has made. Anne-Laure is intelligent and honest. I had a great time speaking with her. She gives so many tips and pointers to help you become a better writer, a better marketer, and help you grow a bigger more profitable business. With that, please help me welcome, Anne-Laure Le Cunff. --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

In this episode, I was lucky enough to join someone I've admired for a very long time: Brian Clark of Unemployable, Further, Copyblogger, StudioPress and more. We talk about the lessons we've each learned about building sustainable success in the ever changing creator economy.