Podcasts about unmarketing

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. UnLeadership: Make Building Relationships Your Business.   Key Takeaways In this riveting episode Scott Stratten discusses the concept of Unleadership. A sequel to their practical and effective ideas on Unmarketing. Drawing from their four-page chapters book, Scott compares leadership to culture as it continues to be made of the unseen "everyday stuff", as opposed to what you can make a picture out of such as: a person addressing a team of individuals. Beginning with a dose of self-awareness and the fact that "you don't know what it's like to work for you". Scott challenges leaders to define what a 'job' really is and to question what they consider 'insurbordination' in the workplace, touching on the other side of the coin: the overused, misused phrase 'we are a family' when referring to the business, and many other overlooked yet relatable pointers in building professional and empathetic subordinate relationships required to achieve set company goals and build a culture that is understood even at the very top of the organisational structure.   More About Scott Stratten: Connect with Scott on LinkedIn - linkedin.com/in/unmarketing/ Visit their Website - unmarketing.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

That's a wrap for Season 13 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 14, which launches early July 2023. We heard some amazing stories from a diverse group of guests who discussed how inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf. ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ If you didn't get the chance to listen to all of our twelve Season 13 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and why you liked them! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Y8Y7ZFJC.jpg Our Season 13 guests were: Episode 1 John Simpson - Founder and Chairman - On Course Foundation "Being disabled myself, I chatted with a few of the injured veterans and told them what had happened to me. I saw some of them looking back at me and I realized that golf was something they could do. That's when I thought, "if we could start a charity which teaches golf on a long-term basis with the idea of then getting them some form of employment within the golf and related industries, that if we could do that, that would be quite something". And that's where it all started." We open Season 13 with an inspirational conversation with John Simpson, Founder of On Course Foundation. Click to listen >> MAKING A DIFFERENCE: SUPPORTING THE RECOVERY OF INJURED VETERANS THROUGH GOLF (https://modgolf.fireside.fm/142-john-simpson) Episode 2 Kat Ramirez - Founder of Golfing Buddy "Golf is a great game to get to know people. That's why we go on the golf course with new people and spend four hours with them. It's because golfers really want to have a good time, instead of feeling like they're not good enough. So Golfing Buddy was created to empower people to find other people just like them to go play golf with."... Kat Ramirez, Founder of Golfing Buddy joins us to share how to successfully self-fund a startup as a side hustle. Click to listen >> CONNECTING GOLFERS WITH LIKEMINDED PLAYING PARTNERS (https://modgolf.fireside.fm/143-kat-ramirez) Episode 3 Bob Winskowicz - Founder of SQAIRZ Working for Arnold Palmer and having "The King" in your mentorship corner is one of many positive experiences that Bob Winskowicz - Founder of SQAIRZ - has as part of his secret sauce. Host Colin Weston learns about the influences that helped shape Bob's world view to become the entrepreneur and business leader that he is today. Click to listen >> DO A COMMON THING IN AN UNCOMMON WAY (https://modgolf.fireside.fm/144-bob-winskowicz) Episode 4 Nick Conrad - Founder of Twilight Golf Association "I thought it wasn't crazy that you could pull together lots of strangers and create a golf league out of it. If I could allow those people that regularly fill out the tee sheet to create organized games, that really would resonate." Twilight Golf Association Founder Nick Conrad joins us to share how partnering with a technology company has turbocharged his startup. Click to listen >> SCALING A GOLF STARTUP WITH PARTNERSHIPS (https://modgolf.fireside.fm/145-nick-conrad) Episode 5 Lesley and Clare McMahon - Breaking the "grass ceiling" in the golf industry Colin was invited to attend The NGCOA Canada Conference in Vancouver, where he sat down with the mother/daughter duo of Lesley and Clare McMahon to learn about the world of owning and operating a golf course. Lesley also shares her experience as the first female president of The National Golf Course Owner's Association Canada and Clare talks about the challenges and opportunities for women in the golf industry. Click to listen >> BREAKING THE GRASS CEILING - A MOTHER/DAUGHTER DUO WHO ARE CHANGING THE GOLF LEADERSHIP LANDSCAPE (https://modgolf.fireside.fm/146-lesley-and-clare-mcmahon) Episode 6 Ryan Engle - Founder of GOLF+ "My first virtual reality putt was 20-footer uphill with a left-to-right break. I hit it and put it 6 inches past the hole, burning the edge on the left. I thought, "Wow that felt exactly like hitting a putt." After that magical moment I said to the team "okay you know what, we're going to pivot 100% into VR." Ryan Engle, Founder and CEO of GOLF+ joins us to share how his love for writing code and playing golf led to the creation of the golf industry's leading VR gaming platform. Click to listen >> PERSEVERANCE, PIVOTING AND THE ABILITY TO CONTINUOUSLY ADAPT (https://modgolf.fireside.fm/147-ryan-engle) Episode 7 LIVE from the 2023 PGA Show with former guests Lydia Davies and Billy Brown Colin returns to The PGA Show in Orlando and was ready to record a podcast but his guest no-showed! Not to worry, as Colin spots previous show guest Lydia Davies walking by and asks her to join him for a spontaneous chat about what's cool at the show. Minutes later another previous guest jumps in to take this fun-filled conversation to the next level. Click to listen >> LIVE FROM THE 2023 PGA SHOW! (https://modgolf.fireside.fm/148-pga-show-2023) Episode 8 Jillian Foss - Founder of #LEGS I thought, "what can we do to continue to lift up women towards leadership through golf?" because I believe the world would be a better place. So I set out to accomplish this mission and have some fun while we're at it. LEGS Ladies Executive Golf Society Founder Jillian Foss joins us to share how she combines her passion with a sense of purpose. Click to listen >> NO RISK = NO FUN (https://modgolf.fireside.fm/149-jillian-foss) Episode 9 Jewel Love - Society 61 "We know the golf industry has to be updated, the culture of it. To diversify that means you're willing to make changes that you never thought of making, to think differently and open up your mind in new ways." Jewel Love, Board Member and Advisor for Society 61 and The Society 61 Foundation joins us to share how their apparel brand acts as the platform to support young elite African American golfers. Click to listen >> BREAKING DOWN BARRIERS TO CREATE THE NEXT GENERATION OF GOLF LEGENDS (https://modgolf.fireside.fm/150-jewel-love) Episode 10 Scott Stratten - Founder of UnMarketing After experiencing Scott Stratten's inspirational keynote talk at the NGCOA Canada conference in Vancouver, host Colin Weston sits down with the creator of UnMarketing to learn how the golf industry can flourish by embracing the virtues of authenticity, integrity and community. Click to listen >> YOU DON'T KNOW WHAT IT'S LIKE TO WORK FOR YOU (https://modgolf.fireside.fm/151-scott-stratten) Episode 11 Brian Esposito - Founder/CEO of Esposito Intellectual Enterprises "I've been through hell and back, made every mistake you can think of and I'm honoured to share those experiences with the great companies that we get to work with." Brian Esposito, Founder/CEO of Esposito Intellectual Enterprises shares how he helps web3 sport and entertainment tech companies thrive and succeed. Click to listen >> TIME IS OUR MOST PRECIOUS COMMODITY (https://modgolf.fireside.fm/152-brian-esposito) Episode 12 Steve Madden - Co-Founder of Swingtweaks "After playing for the first time five years ago, I grinded away at the range over 60 times that winter in stall 107 just hitting balls till my hands bled. I was addicted. I made a decision a few years ago that I wanted to create a lifestyle, or a job where I could golf and do my own thing tech-wise." Swingtweaks Co-Founder Steve Madden joins us to share entrepreneurial lessons learned in the golf industry. Click to listen >> FIND CLARITY THROUGH ACTION (https://modgolf.fireside.fm/153-steve-madden) ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) ______________________________________________ We want to thank our sponsor partner Golf Genius Software for helping support The ModGolf Podcast https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/17rvuXOv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you're a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Special Guests: Billy Brown - Founder and CEO The Golf Sanctuary LLC. 2x Amazon Best Selling Author, Real Estate Investor, and Entrepreneur, Bob Winskowicz - Founder of SQAIRZ, Brian Esposito - Founder and CEO, Esposito Intellectual Enterprises, Clare McMahon - MBA graduate and Golf Teaching Professional, Jewel Love - Board Member and Advisor with Society 61 and The Society 61 Foundation, Jillian Foss - Founder of #LEGS - The Ladies Executive Golf Society ⛳️, John Simpson - Founder of On Course Foundation, Kat Ramirez, Founder of Golfing Buddy, Lesley McMahon - Past President at NGCOA Canada / GM at Balmoral Golf Course, Lydia Davies - Founder and CEO of TeeMates Golf, Nick Conrad - Founder and General Manager of Twilight Golf Association, Ryan Engle, Founder and CEO of GOLF+, and Scott Stratten - The Creator of UnMarketing.

Every March, South By Southwest brings together innovators, changemakers, and leaders from all over the world to Texas.To celebrate, this month we are revisiting episodes from The Index, a podcast collaboration between Texas Monthly and Rice Business at the 2019 South by Southwest festival, where the two entities co-hosted a pop-up experience in an Austin storefront.We sat down with Professor Utpal Dholakia in episode 5 of our series. He is a marketing expert who encourages people to buy and consume prudently to maximize pleasure.You can find more episodes of The Index coming up in this feed opposite weeks of our regular episodes of Owl Have You Know, or find them on our website.

"UnMarketing is my attempt to reduce hypocritical marketing, because I saw twenty years ago that people were interuptively marketing in a way they hated to be marketed to. I realized there had to be better ways than this "push and prey" mentality and instead choose a "pull and stay" mindset to authentically build community so that when people need your product or service they will unconditionally choose you." Scott Stratten is the Creator of UnMarketing. He is one of the leading speakers/authors in the world when it comes to helping audiences embrace the age of disruption and look at business differently using the pillars of integrity, authenticity and community. ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ Click on the image below to watch our extended conversation with Scott on our Youtube Channel (https://youtu.be/cdIiLAAIuKA)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/1BlrVm3n.png (https://youtu.be/cdIiLAAIuKA)

By building trust and connection, customers will make your business the logical choice when the market needs your product or services. Related Link: Unmarketing Hosted by: Jeff Lenard About our Guest: Scott Stratten, Founder, Partner, Speaker Scott is best-known for the concept that is also the name of the company he founded in 2002: UnMarketing. Together, Scott and his wife Alison have taught their unconventional practices to thousands of people worldwide and are co-authors of six best-selling business “unbooks."

This week we're sharing the interview we did with one of the keynote speakers at this year's Best Friends National Conference, Scott Stratten. Scott is a prolific author and speaker. As the founder of UnMarketing, he's helped millions understand how to create community and connection through their marketing efforts in the digital age. We talk about UnMarketing, building relationships with the public, and how a leader's connection to their staff can impact the bottom line. The next National Adoption Weekend event is happening from September 16th through the 18th, and registration is now open. Learn more: https://bit.ly/3AvfZ1u (https://network.bestfriends.org/join-us/events/best-friends-national-adoption-event)

Scott Stratten encourages people to put relationships before competition in the workplace. As the founder of UnMarketing, he believes that people should engage with their customers instead of marketing to them. Scott also co-authored six best-selling business books, and is an award-winning keynote speaker. Scott is an advocate for online integrity. Experiencing breakout success on Twitter, he realized his love for making virtual connections. His passion for online authenticity led him to found UnMarketing “I want to find people that care about humans, that don't treat customers as leads only." To hear Scott's advice about building relationships in the workplace, download my podcast interview with Scott here on iTunes!

No one enjoys being on the receiving end of a business that manipulates or pushes you into buying something. Good business is about relationships where you are authentic, engaged, and building trust. Today's guest is Scott Stratten. Scott is an author, podcast host, and an award winning keynote speaker. He is known for his energy, passion, knowledge, humor, and his man bun. His live and virtual presentations bring UnMarketing to life, energizing attendees, and creating experiences audiences will remember and learn from. Show Notes: [1:30] - Scott's inspiration for starting UnMarketing was frustration. He explains his background and how he moved forward into entrepreneurship. [3:58] - In business, Scott saw the “buy or bye” mentality and believes there's a better way. [5:27] - It isn't about tactics. Strategies don't take into account the human factor. [6:53] - “I'm going to say what I think and I'm going to say it without a filter.” A lot of people are afraid of this for polarizing the market. [8:13] - Scott shares the story behind the domain name for UnMarketing. [11:01] - The kindness of the person who originally owned the domain name believed in Scott's brand. [13:04] - Many companies continue to manipulate people to buy. [14:04] - In marketing, if you lie, nobody knows. [15:49] - Scott shares the story of catching a company in a lie. [18:32] - The internet can't work in a way without trust. [20:09] - In over 300 episodes across six years on the Unpodcast, Scott has never run out of material. [23:31] - Business decisions must be ethical and Scott calls people out for unethical decisions in their business. [26:31] - If you have the endless pursuit of more, you don't appreciate what you have now. [29:38] - Scott has been presented with many opportunities but he couldn't serve too many audiences well and authentically. [33:39] - There is a difference between what is legal and what is right. [36:13] - A lot of companies believe they own their employees. Employees are an asset, not overhead. [37:18] - Scott shares the story of an experience when consulting and a technique called Stop, Start, Continue. [42:04] - After 20 years in this field, Scott continues to be shocked that people don't realize how they are supposed to treat others. [45:01] - Scott recently revamped the UnMarketing website to better show what it is about and to ensure that it is presented authentically. [46:29] - A newer phenomenon in business is that younger generations are coming in with better skills in tech. [48:31] - Be wary of those who say something isn't working anymore because they are likely selling an alternative. [49:27] - Scott personally responds to newsletter email responses and you can sign up for his email newsletters from UnMarketing.com. Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.  Links and Resources: Podcast Web Page Facebook Page whatismyipaddress.com Easy Prey on Instagram Easy Prey on Twitter Easy Prey on LinkedIn Easy Prey on YouTube Easy Prey on Pinterest UnMarketing.com UnPodcast

In another instalment of Get Paid Perks, Trish answers your frequently asked marketing questions.   Discussion Topics: Listing your prices on your website Generating traffic Customer leads and conversion   Episode Resources: OTs Get Paid Facebook Group Season 2 Episode 5 – Unmarketing that works with Kelly Casey Beins When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz! Make sure you subscribe to the OTGP podcast so you can be notified when the next episode is released!

In another installment of business besties, I'm joined by OT and entrepreneur Kelly Casey Beins. We focus on the number one question we get asked at OTs Get Paid: Where do I start with marketing?   Kelly shares her 3 key basics for marketing in a service based bricks and mortar business: Relationship Based Marketing & Networking Repeat Presence Effective Services   Episode Resources: OT Entrepreneur Summit OTs get paid FB group   About Kelly: Kelly Beins Sensory Consulting website When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz! Make sure you subscribe to the OTGP podcast so you can be notified when the next episode is released!  

[S1E03]Scott Stratten is the President of UnMarketing, is a 6X best selling author, and a internationally sought-after speaker who passionately believes that a better business world can be build around integrity, community, and authenticity. He walks a beautiful tightrope of being funny and engaging while exposing some raw truths about business we know to be real, but might find tough to look at. In 2018, he was inducted into the National Speakers Association Hall of Fame. His books, all co-authored with his business partner and wife (also the greatest person in history according to him) Alison Stratten, began with “UnMarketing – Stop Marketing, Start Engaging”, which has sold 50,000+ copies and is available in over 7 languages. Their other books include “The Book of Awesome / The Book of UnAwesome”, “QR Codes Kill Kittens”, “UnSelling”, “UnBranding”, and most recently, “The Jackass Whisperer”.Scott is fascinated with disruptions of the status quo and single-minded in his belief that treating humans well is at the core of successful business practices.  UnMarketing: https://unmarketing.com/The UnPodcast: https://unmarketing.com/unpodcastKeynote Highlights: https://youtu.be/02g6VqHhsnkKeep Going Until We Spot: https://youtu.be/3Cakm2nIQWo  Host: William C Murray, PhD:William is passionate about service, the hospitality industry, and the human experiences found therein. He began in the service industry at the early age of 14 and has never looked back, gaining experience in retail, restaurants, and major hotel companies nationwide. Along the way, he earned a diploma in Hotel and Restaurant Management, a degree in English Literature, an MBA in Tourism Management, and his PhD in Management.   William is currently an Assistant Professor at the University of Guelph (Canada) in the School of Hospitality, Food & Tourism Management at the Lang School of Business & Economics. He is an award-winning hospitality management educator with over 20 years experiences at both colleges and universities across Canada. His research focuses on workforce sustainability and the human condition of workers. He has published work in top journals, including Sustainability, the International Journal of Hospitality & Tourism Administration, and the Journal of Human Resources in Hospitality and Tourism, along with being a co-author of the textbook Snapshots: An Introduction to Tourism, 6th Cdn. ------------------------------------------------------------------------------------------------If you have questions, comments, feedback about the show, or suggestions for future guests, reach out to me. I would love to hear from you!!E-mail: william@theservicecenter.ca Twitter: @WilliamCMurray LinkedIn: https://www.linkedin.com/in/drwilliamcmurray/ Podcast: https://theservicecenter.buzzsprout.com Available through Apple Podcast, Spotify, Stitcher, Amazon Music, and iHeartRadio. 

Thomas Kolster is the Founder and Creative Director of Goodvertising Agency, one of the pioneers in turning environmental, societal and health risks into market opportunities where growing the bottom line goes hand in hand with creating better communities and a better planet. In this episode, Thomas speaks to Swami about the new Unmarketing Movement, why Sustainability has a Storytelling Problem, and his latest book, "The Hero Trap".

What the Fk is 'unmarketing;? Has Al made the word up?  You'll find out shortly.

Scott Stratten is president of UnMarketing and was named “Top Five Social Media Influencers in the World” by Forbes.com. Co-author of six bestselling books with his business partner and wife Alison, Scott helps organizations see their business through his unconventional + disruptive “unmarketing” lens. Today, Scott reveals the power of having others believe in you, tips you can apply that have helped him evolve as a presenter, and what he recommends you "unlearn."  This conversation will motivate you to rise above limiting beliefs and take the next best step in your life. SHOW NOTES Captivated by motivational speaker Les Brown, Scott dreamt of using his energy, passion, knowledge and humor to inspire others. [Just as Scott admired Les Brown as a child, hearing Capitan Charlie Plumb's story left me mesmerized. Hear Charlie share how forgiveness + discipline helped him survive six years as POW on Live Inspired Podcast ep. 31] High school teachers Mr. Penman and Mr. Bearagen had such a positive effect on Scott, he credits them as the reason he graduated. Put the work in. Get the reps. Scott shares how he's evolved as a presenter and how comedians influence his delivery. Watch Scott's now-viral piece on Millennial bias here. "If they're laughing, they're listening. If they're listening, that's when they're evolving." Scott shares the meaning behind some of this tattoos including "unlearn" and Gandi's quote "my life is my message." "It's not mandatory. You have the right to close these things off and pull away if it's no longer serving a purpose." - Scott's social media philosophy "My job isn't to rehabilitate jerks online. I'm not the jackass whisperer." "Every success in business and life is a combination of luck, timing, skill and effort -- and you can only control two of those." "If you believe business is built on relationships, then make building relationships your business." Get Scott Stratten's popular bestselling book UnMarketing here and his latest bestselling book The Jackass Whisperer here. SCOTT STRATTEN'S LIVE INSPIRED 7 What is the best book you’ve ever read? The Last Lecture by Randy Pausch and Permission Marketing by Seth Godin. What is a characteristic or trait that you possessed as a child that you wish you still exhibited today? Curiosity.  Your house is on fire, all living things and people are out. You have the opportunity to run in and grab one item. What would it be? My family's passports because traveling together and being able to experience things is everything. You are sitting on a bench overlooking a gorgeous beach. You have the opportunity to have a long conversation with anyone living or dead. Who would it be? My grandfather because I didn't ask him everything I wish I had. What is the best advice you’ve ever received? Just keep going. What advice would you give your 20-year-old self? It would be encouragement to follow the path of passion, hard work and time. It’s been said that all great people can have their lives summed up in one sentence. How do you want yours to read? Treat others how you liked to be treated.

Demand Gen Chat is back! In this episode, we chat with Scott Stratten, co-mastermind behind the brand UnMarketing, six-time best-selling author, and host of the UnPodcast. We roll up our sleeves and chat about the Clubhouse “goldrush,” gated content, and taking a humanized approach to marketing. Follow Kaylee:https://www.linkedin.com/in/kaylee-edmondson/ Follow Scott Stratten and Unmarketing: https://unmarketing.com/ Learn more about Chili Piper:https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

(S2E31) Saya sudah membeli buku UNBRANDING ini lama sekali, tapi belum sempat mengambil poin-poin penting dari buku ini. Pertama, karena sepertinya ekspektasi saya ketinggian, beberapa hal di buku ini bisa didapatkan di Google. Kedua, saya merasa rangkuman buku UNMARKETING sudah lebih bagus dan lebih menyeluruh secara isi. http://www.aldypradana.com/2021/02/review-buku-unmarketing.html Kemarin, saya sempatkan untuk membaca kembali buku UNBRANDING. Ternyata, ada satu bab (mungkin bisa bertambah) yang ingin saya catat di blog ini. Di buku ini disebutkan, ada 4 faktor yang mempengaruhi suatu brand. Faktor-faktor yang dapat membuat brand berkembang di era disruptif dan inovasi. 4 faktor itu adalah kenyamanan, biaya, kemudahan, dan konvergensi. (01:35) KENYAMANAN Kita semua menginginkan pelanggan yang setia. Kita semua ingin produk kita menjadi bagian dari kebiasaan hidup seseorang: kopi yang selalu mereka minum, penginapan yang selalu mereka tempati, toko yang selalu mereka kunjungi, dll. Dengan memiliki kesetiaan pelanggan, kita jadi tidak punya saingan. Pelanggan memilih bisnis kita, bahkan tanpa memikirkan bisnis lain yang serupa. Semua brand sukses dapat menggiring pelanggan dari rasa membutuhkan produk ke rasa nyaman. (02:30) BIAYA Biaya akan selalu menjadi hal penting. Bukan berarti kita harus menurunkan harga serendah mungkin untuk mendapat kesetiaan pelanggan. Faktanya, banyak dari sebagian besar brand mahal-mahal yang berhasil mengatasi hal tersebut. Fokus pada biaya berarti benar-benar memfokuskan pada nilai yang dapat mereka rasakan, dan memberikan sesuai dengan apa yang telah mereka bayar. Brand sukses, memastikan setiap pelanggan merasa membelanjakan uangnya dengan baik, menjelaskan mengapa produk mereka bernilai, dan memastikan bahwa harga yang ditawarkan merupakan harga yang terbaik. (03:22) Tokopedia: Arsenio Apparel Store https://www.tokopedia.com/arseniostoreid (04:03) KEMUDAHAN Produk dan jasa tidak hanya menghabiskan uang pelanggan, tetapi juga waktu mereka. Setiap orang punya kesibukannnya masing-masing. Banyak brand sukses, mengapresiasi dan menghemat waktu para pelanggannya. (04:24) KONVERGENSI Pelanggan bisa setia, karena merasa nilai-nilai idealnya sejalan dengan brand yang mereka pilih/beli. Kegiatan bisnis yang paling berhasil adalah memahami pelanggan dan apa yang mereka percayai, lalu menjadikan produk & jasa brand sebagai identitas pelanggan. *** Link Blog: https://aldypradana.medium.com/pelajaran-dari-sebuah-brand-fe1a4e5416c4 *** Twitter: https://twitter.com/aldypradana17 Instagram: https://www.instagram.com/aldy_pradana17/ YouTube: https://www.youtube.com/c/aldypradana17 KaryaKarsa: https://karyakarsa.com/aldypradana17 *** Arsenio Store ID: https://www.instagram.com/arsenio.store.id/ Tokopedia: https://www.tokopedia.com/arseniostoreid --- Send in a voice message: https://anchor.fm/aldypradana/message

On this episode of Marketing News Canada, Darian Kovacs interviews Scott and Alison Stratten of UnMarketing. Scott and Alison chat with us about how they met, writing their book and much more. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Scott Stratten: Website - https://unmarketing.com/ Twitter - https://twitter.com/unmarketing LinkedIn - https://ca.linkedin.com/in/unmarketing Follow Alison Stratten: LinkedIn - https://ca.linkedin.com/in/alison-stratten Instagram - https://www.instagram.com/alisonrobin/ Twitter - https://twitter.com/unalison --- Send in a voice message: https://anchor.fm/marketing-news-canada/message

To unmarket our way of life is to dispose of the way of our communication when beholden to marketing. We explore this transition in greater detail.

What does marketing have to do with dragons? For Stephanie Benedetto Padovani, her unmarketing plan includes flipping standard ideas upside down! She doesn't agree with pushy sales or hypey marketing. Stephanie says, "When we are truly happy, we are kind. The greatest gift you bring to the world is to share what brings you joy."This unconventional Wild Creation Coach has a passion for "Soul aligned work and quirky sh*t."Oh yes, this is not your average social media hype chat. Check it out . . .

Stop marketing and start engagingScott dives into the power of authenticity and community to build relationships in today's digital world. CRN 3316753-110420

On today's episode, Creation Coach Stephanie Benedetto-Padovini and I discuss the pressures of entrepreneurship and doing things by the "book." Stephanie shares creative ways you can attract your tribe. Tune in and be prepared to take notes. Stephanie can be found on www.theawakenedbusiness.com

Take a swig of maple syrup for episode seventy-four of The Presentation Boss Podcast. Today we have the world-famous Canadian speaker, Scott Stratten. He's famous for his man-bun, talks on marketing and ‘the millennial rant'. Anyone who listens to enough content in the world of presentations ought not to be a stranger to this guy's work.Kate and Thomas always carefully plan out questions for each guest, and the same happened here. But when we jumped on the call, Scott began outlining how he has recently shifted some of his thinking about his own style and techniques and the conversation flowed away from the prepared questions.Turns out when you mix a Canadian and two Australians, good things can happen and conversation flows super easily. And this recording not only went longer than usual and had plenty of laughs mixed in with the gold, but it was deep, raw and vulnerable. And dang can Scott tell a brilliant story!About Our GuestScott Stratten is the President of UnMarketing. He has written five best-selling business books and was formerly a music industry marketer, National Sales Training Manager, and a College Professor.He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.Also, he is going to yell a lot. Enjoy.What You'll Learn• How talent and practice work together, and what combination you need• The role of humour and audience engagement in a presentation• Some of the big differences speaking online compared to in-person• Inside the creation and psychology of Scott's signature story - the millennial rant• How to ask for, and even give, feedbackMentioned In The Show• Scott's website and UnNewsletter Sign-Up: unmarketing.com• Book recommendation: Scott Berkun ‘Confessions of a Public Speaker'Resources and Links • Email us: podcast@presentationboss.com.au• The Presentation Boss Podcast: https://presentationboss.com.au/podcast/• Kate on LinkedIn: https://www.linkedin.com/in/kate-norris/• Thomas on LinkedIn: https://www.linkedin.com/in/thomas-krafft/• Presentation Boss on Facebook: https://www.facebook.com/presentationboss/• Presentation Boss on LinkedIn: https://www.linkedin.com/company/presentation-boss• Show your support on Patreon: https://www.patreon.com/presentationboss

Market Proof Marketing · Did You Fix Your Website Yet? with Scott Stratten Scott Stratten This week's guest is one of the world's leading voices on building better customer experiences. Scott Stratten is the president of UnMarketing and author of the book by the same name, along with several other best-sellers. He speaks and writes about business in the age of disruption, and has helped organizations like PepsiCo, Century 21, Fidelity and Microsoft transform their business through better customer engagement. Scott has spoken on stages across the world, and we are thrilled to welcome him as a featured keynote speaker at the 2020 PULSE this October! Update on the 2020 PULSE (1:15) 140+ registrations representing more than 90 home building organizations Register by 9/15 to be placed in a PULSE 20 Networking Group NEW! PULSE Sponsorships – if your company can't purchase a ticket for you, you can apply for a PULSE scholarship 17 Event Sponsors! REGISTER HERE Story Time (4:52) Becca ponders strategies for implementing price increases. She's in favor of smaller, more frequent increases and only for the communities that can handle it. Bryce notices that comments on social media ads are just left hanging. Who is responsible for responding to them? Kevin gives a virtual high five to our builder partner, Ryan Snarr with Destination Homes! Plus, how to enter the build-on-your-lot arena if you are a traditional builder. In the News (13:25) Powell announces new Fed approach to inflation that could keep rates lower for longer (CNBC.com) Why the coming foreclosure crisis will look nothing like the last one (BankRate.com) Google Ads to limit Search Terms reporting, citing privacy (SearchEngineLand.com) Andrew's thoughts: Google Keyword Changes Coming Soon (DoYouConvert.com) Real estate agent survey reveals how home builders can increase sales (GlobeNewsWire.com) Which type of lock box is more ideal – super lockboxes for REALTORS®? Or consumer-targeted lockboxes? Listen up: New features to grow your digital audio business  (Google Blog) Google to start growing digital audio ad business 360 Topic of the Week: Did You Fix Your Website Yet? Special PULSE Preview with Scott Stratten (36:06) Scott Stratten is the author of UnMarketing, QR Codes Kill Kittens, and a keynote speaker at the 2020 DYC PULSE! He, Kevin and Andrew discuss: The premise behind the book: QR Codes Kill Kittens – why it both is true and not true today We all want to do the shiny new marketing thing – but did you fix your website yet? Why accountability is NOT scary His take on using sponsorships to justify cost When it comes to employing humans vs. AI, how big is your trust gap? He's had the same welcome email for 20 years for the UnMarking newsletter. Why? Because it works. Why sales shouldn't run an organization Question of the Week: (1:29:28) Last QOTW – What material is your company having a hard time procuring as part of the construction process? Answers here. New QOTW: What's your favorite Scott Stratten quote or insight from this episode? Everyone who comments within 24 hours get a copy of UnMarketing. Share your thoughts here. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  Read the full transcript of this episode here. A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 117: Did You Fix Your Website Yet? with Scott Stratten appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 117: Did You Fix Your Website Yet? with Scott Stratten appeared first on Online Sales and Marketing for Home Builders - DYC.

"UnMarketing" author and PULSE keynote speaker Scott Stratten joins us to discuss how businesses thrive by focusing on customer experience. The post Ep 117: Did You Fix Your Website Yet? with Scott Stratten appeared first on Online Sales and Marketing for Home Builders - DYC.

What does it take to achieve everything you’ve ever wanted, only to lose it all, and what do you figure out in the climb back?Join Laura Gassner Otting as she hosts this episode of LGOtv with special guest, Scott Stratten - Disruptor, Jackass Whisperer, Defender of Man BunsTimestamps:2:30 - "I asked my mom, 'Wait, is that a job? You can just yell at people and go home?!?'"4:15 - "Potential means: You suck now, but one day you may suck less."6:50 - You think it's hard to sell your product? Scott sold air.17:50 - "I had always said, 'Unsolicited feedback is worth what you pay for it.'"19:43 - "The problem with polarizing so hard is that, in your mind, it's black and white, and nothing is. When we start dealing with absolutes, that's when we have a problem."21:20 - Any time your political stance hurts other people, it becomes a moral stance.22:28 - "I want more grey in my life so I can give more stances to the black and white."25:40 - "I am a pro at doing nothing."32:05 - "I'm going to enjoy the schnitzel."34:28 - "One thing I never got upset at or anxious about was regret that I'm not on stage. And that was fascinating to me."37:05 - "I haven't been home for a month straight, ever, since being an adult."37:48 - Getting time back before the children leave the nest.57:06 - "I was always about, 'outsourcing your weakness and accenting your strengths.' But that's a statement of privilege."Links:http://www.unmarketing.com/https://www.facebook.com/UnMarketing/https://twitter.com/unmarketinghttps://www.linkedin.com/in/unmarketing/?originalSubdomain=caWashington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting, inspires people to push past the doubt and indecision that keep great ideas in limbo because her presentations make listeners think bigger and accept greater challenges that reach beyond their limited scope of belief.She delivers strategic thinking, well-honed wisdom, and perspective generated by decades of navigating change across the start-up, nonprofit, political, as well as philanthropic landscapes. Laura dares listeners to find their voice, and generate the confidence needed to tackle larger-than-life challenges. She leads them to seek new ways of leading, managing, and mentoring others.

As the reality of the COVID-19 pandemic sunk in so many industries experienced massive change.  Close to the top of the list of those most severely impacted was the conference industry in general, and the rather small cohort of professional and full-time speakers.  Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing. In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down. This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with out guests. Join us Fridays 10 A Pacific at  The Grey Zone on Facebook or  YouTube   Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp         

In today’s show of Words with Friends, Phil interviews author, producer and content creator, Alison Stratten.  Our topic for today’s show is “Family”.  Family means different things to different people. For Alison, her family is her purpose, her foundation – that gives her stability. Her life revolves around her five kids, ranging from 13 to 23.   During this virus outbreak, Alison shares that like most people, her family is also under lockdown.  How have her family dynamics changed in the wake of COVID-19?  While some of her kids are coping fine with social distancing, Alison reveals that her other kids are going through a difficult phase. In this segment of the show, we discuss why it is necessary to display more empathy right now.  How can you maintain an emotional equilibrium right now when you need to “give” without getting anything in return? And, as a parent, what is the best way of dealing with your child’s frustrations? We discuss all this and much more in today’s show.  We wrap up this show with a fun and engaging rapid fire round.  Tune in to this great conversation now!  What You Will Learn In This Show  How to manage family dynamics in the wake of the coronavirus outbreak  Why your family is your safe haven  How children are adapting to online learning  How to channel your emotions during the lockdown  And so much more!  Resources  Alison’s LinkedIn  Alison’s Instagram  Unmarketing  The Jackass Whisperer: How to deal with the worst people at work, at home and online―even when the Jackass is you  QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground 

What is UnMarketing? Being authentic and selfless in the promotion of your brand. This episode covers UnMarketing by Scott Stratten.Customer service, social media tips, and insights into viral content are all delved into on episode 10!When it comes to social media and marketing, there's no better book I can compare this to than Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.Let me know your thoughts by finding me on Instagram!@kail.letkemann

Without naming names, there are quite a few entities in the real estate business focused on delivering products, services, and methodology to obtain more sales. Some sell programs and apps, some sell their services, and some “employ” agents. As a trainer of real estate agents, I have seen it all and see more every single day. And while some of it is great, some of it sucks and some of it sits squarely in the middle, my question is this….Who's teaching the greatest sales tool of all time? Who is teaching the thing that can transform any agent in any city at any company into a top producer? Who's teaching people? This past Friday, as I listened to keynote speaker Scott Stratten, author of most famously, Unmarketing, discuss with 700 agents the “secret,” he focused on just that: people. Reaching them, building with them, enhancing relationships. So how about teaching listening, attentiveness, empathy?

Scott Stratten is a former music industry marketer, the president of UnMarketing, and the author of five best-selling business books. After running one of the most successful viral video agencies in the world for nearly a decade, Scott began focusing on speaking at big events to help companies navigate their way through the landscape of business disruption. He has always had an interesting perspective—usually looking for logic and reason—and in this episode, he shares his thoughts on several topics around marketing. Listen in to gain insights from his new book, The Jackass Whisperer: How to deal with the worst people at work, at home and online—even when the Jackass is you, and learn how to stop stressing about the annoying people and situations in your life. You can find show notes and more information by clicking here: https://bit.ly/2Rg8jJQ 

Scott Stratten, co-owner of UnMarketing and co-author of The Jackass Whisperer, shares tips for addressing bad behavior at work, at home, and online.

On today’s episode of Steal the Show, we’re talking about crafting a speaking career that suits your personality and life goals.  Scott Stratten co-founded UnMarketing and co-hosts the UnPodcast with his wife and business partner, Alison Stratten. Together, they’ve published five bestselling business books and recently released, The Jackass Whisperer: How to Deal with the Worst People at Work, at Home and Online—Even When the Jackass is You. He shares what he’s learned from delivering upwards of 70 speeches a year. Read more at https://stealtheshow.com/podcast/126-scott-stratten-harnessing-personality-fun-profit/

When most speakers take the stage, they do exactly what’s expected of them. A great speech, followed by an eruption of cheer from the audience and hopefully, a standing ovation. However, not every speaker plays by the ‘rules’ of speaking and Scott Stratten is someone who, I think is fair to say, believes that speaking shouldn’t be bounded by so many rules. His signature rebel style on stage entices audiences and brings them to the edge of their seats as he encourages them to embrace ‘the age of disruption.’ Scott is a Hall of Fame speaker and although many people may know him as the ‘guy with the man bun’, he has built an enviable career out of pulling no punches and taking no shortcuts. He’s one of the most successful disruption speakers in the world and is often referred to as the ‘ultimate sales and marketing truth slayer.’ Scott’s stories get people laughing, thinking and perhaps more importantly, doing. When he is asked to do a keynote, he holds nothing back and never fails to deliver. Perhaps one of his best stories and certainly one that sends me into a fit of laughter is his famous story about Millennials. Well, I say story, but it’s really more of an impressive rant that forces his audience to question the Millennial bias and whether or not they deserve all of the negativity they get from older generations. Find out about: Hear Scott’s story that reveals the truth about Millennials How Scott came up with ‘The Millennial Rant’ Tips for timing your story right so you don’t run over in time or cut it too short Why scripts and rehearsals aren’t always necessary The importance of giving the client what they want Why Scott selects certain creative choices when presenting on stage Why Scott is never afraid to challenge the audience Connect with Scott Stratten   Website (http://www.unmarketing.com/speaking/)   Facebook (https://www.facebook.com/UnMarketing/)   LinkedIn (https://www.linkedin.com/in/unmarketing/?originalSubdomain=ca) Instagram (https://www.instagram.com/unmarketing/?hl=en) Twitter (https://twitter.com/unmarketing?lang=en) Please Support Our Show Sponsors:  The sponsor of this episode is Content 10x (www.content10x.com/standingovation) , the content repurposing experts who have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message. For more information and to explore the show click here (http://www.jaybaer.com/) . 

Episode Summary In this episode, I chat with Alison and Scott Stratten, co-owners of UnMarketing, The UnPodcast and now their newly released book, The Jackass Whisperer, How to Deal with the Worst People on Earth - At Work, at Home, and Online, Even When The Jacka$$ is You! Mic drop, right? We are all the OG's of blogging and Twitter, only I sometimes feel like my G stands for GRANDMOTHER! We chat about how they met online, how social media has evolved, where it's going, and my favorite topic: how to deal with jacka$$es in your life. You don't want to miss this podcast episode! In This Episode How UnMarketing came to be and the great stories on Twitter! How The Jacka$$ Whisperer the book was born, and how to deal with jackasses in our lives. What do you do when jacka$$es are your family members: parent, sibling, spouse? How social media has evolved over the last decade and where it's heading. How to share a message in public in any situation. What they're both currently reading.  And lots more! About Scott and Alison Scott and Alison Stratten are co-authors of 5 best-selling business books, co-owners of UnMarketing Inc and co-hosts of not only The UnPodcast, but five children, two dogs and two cats. This site, the show and the books all represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott, Alison is more polite). They were put on this earth to remind the world that not all Canadians are passively polite. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Cirque du Soleil, Microsoft and others have been brave enough to want their advice. They now spend their time keynoting around the world and realize they rank 10th and 11th in order of importance in their home. Links UnMarketing.com UnPodcast UnMarketing on Twitter UnMarketing on Instagram  Jackass Whisperer Book   Learn More about Your Host Teaching Empowered Living, Erica Diamond is a leading Expert in Lifestyle, Wellness and Empowerment. A Certified Life Coach and Certified Yoga Instructor, Erica is the Founder and Editor-In-Chief of the Award-Winning Lifestyle Platform EricaDiamond.com® (previously WomenOnTheFence.com®), Lifestyle and Parenting Correspondent on Global TV, Award-Winning Entrepreneur, Keynote Speaker, Spokesperson, and Author of the women's entrepreneurial book, 99 Things Women Wish They Knew Before Starting Their Own Business. Erica founded the Global Get Off The Fence Movement inspiring people worldwide to get off the fence, get unstuck and thrive, and launched The Erica Diamond Podcast in summer 2019 to spotlight trailblazers and change makers around the world.  Erica Diamond has been named to the coveted list of The Top 20 Women in Canada as well as FORBES Magazine's Top 100 Sites for Women and FORBES 25 Most Influential Women In Entrepreneurship on Twitter. Erica Diamond was the Spokesperson for National Entrepreneurship Day and is a Huffington Post contributor.  To learn more about Erica Diamond, visit her at EricaDiamond.com! Don't forget to SIGN UP for Erica's newsletter and tips: http://eepurl.com/hdfq65 If you liked this, then listen to the podcast episode for even more. And don't forget to subscribe to the show!

“A jackass is the common annoyance, it’s the everyday annoyance. But it’s the one that keeps happening.” – Scott Stratten   Have you ever had to deal with a jackass? In this episode, Brian interviews “UnMarketing’s” Scott Stratten about his new book - co-authored with Alison Stratten – “The Jackass Whisperer”. If you want to know how to deal with annoying people at work, at home and online – and even how to recognize the jackass within – then this podcast is for you! Are you a Buffini Insider? What are you waiting for! Sign up today for your opportunity to receive exclusive perks and for a brand new feature to ask Brian a question! Already an Insider? Do you want to ask Brian a question or want advice on mindsets, motivation and methodologies of success? Log in to submit your question and for a chance to connect with Brian on-air!    Inspirational quotes from today’s interview: “My job is not to rehabilitate jerks on line; I’m not the jackass whisperer.” – Scott Stratten “It seems like, to me, jackassery is on the rise!” – Brian Buffini “The book is actually about empathy…the only thing we can control is ourselves.” – Scott Stratten “Jackasses are the purveyors of pet peeves.” – Scott Stratten “We can only stop the streak ourselves.” – Scott Stratten “We don’t think we’re part of the problem. And if we don’t think we’re part of the problem, we’ll never be able to create the solution.” – Scott Stratten “A jackass is the common annoyance, it’s the everyday annoyance. But it’s the one that keeps happening.” – Scott Stratten “We only give the benefit of the doubt to people we have already confirmed are good people.” – Scott Stratten “I believe humans are good.” – Scott Stratten “When I’m out of sorts, everyone’s a jackass!” – Brian Buffini “Whenever somebody is getting upset about something, it’s not the whole story.” – Scott Stratten “Nothing happens in a vacuum.” – Scott Stratten “Your mind is the biggest jackass of all.” – Scott Stratten “Unfortunately, whoever gets us at the end of our rope is usually our family.” – Scott Stratten “Pointed sarcasm in a relationship creates erosion.” – Scott Stratten “Everybody in every situation can be one (a jackass).” – Scott Stratten “We spend our whole lives trying to be in control of everything.” – Brian Buffini “You can make the day different.” – Scott Stratten “If today’s a bit better, that means tomorrow can be a bit better.” – Scott Stratten “All we have is today.” – Brian Buffini   Mentioned in this episode: The Brian Buffini Show, Episode 99 “The Jackass Whisperer”, by Scott Stratten and Alison Stratten   Connect with Brian Buffini http://www.brianbuffini.com Facebook: https://www.facebook.com/brianbuffini Twitter: https://twitter.com/brianbuffini Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave. Brogue Wave. http://www.broguewave.com http://www.facebook.com/broguewave

A conversation with Professor Utpal Dholakia, a marketing expert who encourages people to buy and consume prudently to maximize pleasure.

We are joined by Scott Stratten from UnMarketing to delve into the new Gillette ad centered around toxic masculinity and question the impact on a brand that tackles social issues. Also, we have Jeff Fenton from eSight Eyewear who shares how they are working to bring sight to the blind. Plus, Brittlestar gives us the inside scoop on short video content in 2019 and which platform will take the lead. We also take a look at the current food trends for eating healthy. In Socially Speaking, we discuss the fear of robots at work.

"To me Disruption is Change without Time to resist it" - Scott Stratten, aka Unmarketing, discusses his views on disruption, how brands can build loyalty, social media reach and technology. Scott is the author of 5 books along with his wife Alison. They're also the hosts of The Unpodcast: a business show for the fed up. “TheUnPodcast” tells you what not to do first, so we can discuss what you really need to do to succeed in the new world of business marketing.  Scott is also a renown public speaker, and during the interview we discuss a segment of one of his speeches that went viral. In this segment he talks about Millenials from older people's point of view. Click here to watch the viral clip!  Follow Scott: @unmarketing Follow Carolina: @carolinamillan  Enjoying the podcast? Subscribe and leave us a 5-star review!  Download your free copy of Carolina's ebook: 7 Steps to Online Profits and Social Media Success here: https://personalbrandingsecrets.me/ebook

Scott Stratten, NACS Show 2018 keynote speaker and the author of numerous books on marketing and branding, talks about defining and redefining your brand to make your company stand out from the crowd. Hosted by: Jeff Lenard, Vice President of Strategic Industry Initiatives, NACS and Stephanie Sikorski, Vice President, Marketing, NACS

In Matthew McConaughey's famous Oscar acceptance speech, he mentioned that you need 3 things.... Someone to look up to, Something to look forward to, and A Hero to chase. In my world, I have a friend that delivers me all 3 of those requirements in one human. He is a role model in both my personal and professional life, I look forward to every time I am in the presence of him and his incredible wife Alison and damn I wish I could catch up with him. The man is a living legend and I was tempted to speak with him about a word that included the letters "UN".... Why? you may be thinking.... Well Scott and Alison are the creators of Unmarketing, Unselling, Unbranding, and the brilliant Unpodcast. So instead of talking about any of the UNbelievable obvious words, or reaching for the comedic "manbun" option, instead.... Scott Stratten shares his insight into the word "Speaking." Listen in on our conversation and enjoy being a fly on the wall to our discussion. Scott and Allison are worth looking into and a great place to start is www.unmarketing.com As always - you can find me at www.philmjones.com

Welcome to The Speaker Lab for a very special milestone: episode 200! Whether it's your first time here or you've been with us for all 200 shows, thank you for listening. On today's episode we are doing something different - we've reached out to our speaker friends and other people in the speaking industry and asked them to share their best speaking tip. It could be related to connecting to the audience, building your business or the craft itself. About 20 some speakers chimed in with their #1 tip and you're going to hear it when you listen in to episode 200 of The Speaker Lab.   THE FINER DETAILS OF THIS SHOW:    Why should you throw away half of your best presentation? What is a contextual model and why should you have one? Why you should stop seeing others as competition and start learning from them instead. Three ways to take full advantage of the ecosystem around your speaking engagement. How do you get your audience to share your talk? What three things do you need to have a sustained, successful speaking career? Why you want to niche down as far as possible. What is the one question you can ask to create more sales? And so much more! EPISODE RESOURCES Dr. Susan Ettinger's web site Rick Clemons' web site Convince and Convert web site The Pivot Method toolkit Unmarketing web site Pamela Slim's web site Front Row Factor web site Shawn Hanks of Premiere Speakers Bureau Tamsen Webster's web site Chris Ducker's web site Mitch Joel's web site Beyond The Stage webinar Got questions? Send them in here Email me! Subscribe on iTunes, and leave us a rating or review  

My favorite keynote speaker of all time, Scott Stratten, joins the podcast to discuss heavy metal camaraderie, why automated social sucks, the importance of building brand loyalty, and the best branding stories of all time. Listen in and get inspired by one of the best marketers on the planet. 

Maybe you despise work. Maybe you’re apathetic about it. Or maybe work would be bearable if it weren’t for that one co-worker who always… You get the picture. Most people aren’t passionate about their cubicles. We’ve had some interesting guests over the past few weeks, and today, Laurie shares her takeaways from those conversations and some of her own theories on how to fix work, starting with one very important thing: to fix work, you need to fix yourself. Stop living in your head and comparing yourself to others. You ARE going to face things like institutionalized racism, sexism, ageism and more, and that’s terrible. But you can’t let that force you into your own mental prison. If you’re going to fix yourself, you need to live in the present and live mindfully. You need to be an active participant in your own life. Scott Stratton, the author of UnMarketing, was Laurie’s first guest, and he was fearless in burning down his corporate career. The lesson to take from him is that when your job is killing your soul, you should burn down your professional life and build it back up again. You don’t have to do it like Scott did; Laurie argues for a slow, well-planned burn. We had another Scott next, Scott Santens. He’s known as the foremost thinker and speaker on basic income. It’s not welfare; instead, it’s a dividend. Companies hide profits overseas. They lobby the government for their own benefit, not yours. And the money they save isn’t invested in employees, not at all. Laurie explains how the basic income is needed, and why it needed now more than ever. People need to get fairly paid for their work, and that will only happen with wage transparency, both with employees and employers. Laurie challenges you to ask YOUR potential employers a series of questions that, while they might make them uncomfortable, you need to, and have a RIGHT to know. Jason Lauritsen was up next as a guest, and he and Laurie delved into what you can do to get clear on your goal for your work life. Sure, he hates work. But he doesn’t hate working. They talked about his evolution from cubicle to entrepreneurship and doing it the safer way. It all began with learning. Laurie shares another of her insights to work: we fix work by deprioritizing it in our lives. Hard to do? Of course it is! We need to pay our bills. But even when you’re paying your bills, you can still separate your identity from your job title, and Laure tells you how to do it. She also dares you to only give 80% at work. Guest #4 was Amanda Hite, another of Laurie’s friends. Amanda has had an interesting life, and at one point, she had a boss who encouraged her to stay in the closet to advance her career. Really. Now that Amanda is a successful CEO, she wants people to be their whole selves at work, and she campaigns for employees to be heard and honored, even if it makes management a little more challenging. You need to drop the mask you’re wearing on an everyday basis. It’s not doing you any good to pretend to be someone else, to try to fulfill a role that isn’t you. You can’t live two lives. Laurie believes that we can fix work by having a harmonized personality that reflects your passion, your sense of purpose, and our core values. There’s only one you. So be you. Tim Sackett was the next guest, and he is an expert on recruiters. Yes – the Jerry McGuire type of recruiter who fights to put the best talent in the best jobs. Except they aren’t usually like that. Some – or most – are shady paper-pushers who are only in it for the money. It doesn’t have to be that way, but since you can’t change the recruiters, you can be your OWN talent agent. Laurie explains how. Laurie had a careers reporter from Business Insider as her most recent guest. Áine Cain is the type of woman who breaks the barriers and smashes stereotypes for the next generation of workers in offices. From #MeToo to robot workers, Áine has an exciting breadth of knowledge from her role in Business Insider. She also thinks you should smash your own pseudo-science around generational thinking. Laurie shares what you SHOULD be thinking about instead. Are you interested in a ‘Let’s Fix Work’ community, where you can get freebies, early access to the podcast, interact with Laurie and guests? Are you interested in sponsoring the podcast? Let’s talk! Email us at hello@letsfixwork.com. As always, if you like the show, subscribe and leave us a review!

Scott Stratten hated work. It was broken. So he decided to burn it all down and build it back up. How did he do it? By becoming unemployable. Join Laurie and Scott as they talk through his experience before and after burning down his career (multiple times) and what he did to make life and work better for himself. What can YOU do to burn down your career? Scott knew he wanted to be a speaker at age 12. For his 16th birthday, he asked for a textbook on HR standards because he realized that he could stand up for people through human resources. Pretty nerdy, right? Scott shares the story of when he was in HR for Goodwill and the ridiculous situation that made him realize he couldn’t do the job any more. It started with an employee stealing from Goodwill. That’s bad enough. But then she was given $5,000 to drop her grievance. Would you have done with Scott did? He went on to find another job training employees to sell bubble wrap, constant travel and ridiculous hours, which he quit with only 64 cents in the bank and a son on the way. His next job as an independent trainer didn’t go much better, but something happened that turned it all around for him. He created some viral content in the HR circle. Laurie makes a surprising observation about the American economy; the rug’s going to get pulled out from under us at any time. She asks Scott how he’s future-proofing himself and his business. Normally, business owners want to grow their businesses, but Scott’s answer will shock you. He’s willing to take a 50% cut in revenue. Not everyone wants to be a keynote speaker or online leviathan. Some people want to open frozen yogurt shops. Scott shares some sage advice on how to burn it down, or how NOT, to burn it down. The first piece of advice? Start building your other thing before you burn your current thing down. He even throws some ‘dad’ advice in there. You can find Scott just about everywhere; just search the term ‘unmarketing.’ You’ll also find him on Twitter, Facebook, and LinkedIn. We hope your enjoyed this episode! If so, please subscribe and leave a review! Let’s fix work, together.

Today Nicholas talks with Dr. Robert Glover, author of No More Mr. Nice Guy, and a BDB Live 2.0 speaker. Dr. Glover is a relationship expert, having trained men in saying no to being a Nice Guy. He talks about his personal experience of saying no more to being Mr. Nice Guy and how to have a great love life. Timestamped Show Notes: [ 02:35 ] Backstory. [ 05:53 ] No More Mr. Nice Guy. [ 13:00 ] Who is a nice guy? [ 16:13 ] Men as Leaders. [ 23:12 ] Attracting Women. [ 29:54 ] Unmarketing. [ 33:28 ] Divorce. [ 45:09 ] Embrace the Moment and The Person You are With. [ 56:02 ] Failing Forward. Takeaways: There is a worldwide men’s movement that is growing and gaining traction, men’s are wanting to be better and grow personally so that they can improve their relationships and then their overall lives. Men are seeking answers by being vulnerable and putting themselves out there. Men want to feel masterful. Nice guys have the temperament to be easy going and a desire to make people happy. However where that temperament goes wrong is in wanting to become who they think people want them to be and denying aspects of themselves that they think will receive a negative reaction from others. Look to ascertain what is wrong in a situation before someone else has to do it for you. Look at it as dancing, men lead. You don’t have to lead all the time, but it is your job to be the leader. A relationship is about reciprocity, the woman will reciprocate the tone you set with your leadership. When you are being your authentic self you have no competition when you are just meeting a woman be you and if she likes you it will be easier to maintain your relationship.   Resources: BDB Live No More Mr. Nice Guy Book Passionate Marriage Book The Road Less Traveled Book

“Principles don’t change, tactics do.” — Brian Buffini One of the most common questions Brian Buffini has heard over the past two decades is “How can I build a business that lasts?” Changes in technology and culture make it feel as if life is moving faster than ever. If you’re like most entrepreneurs and business leaders, you may fear your success will be short-lived; you may worry you’ll be replaced when the next big thing comes along. In this episode, Brian Buffini delves into the sure-fire solution to building a business that lasts—an adherence to the fundamentals. You’ll learn why relationships are the key to building a strong, successful business; how excellent service will allow you to stand out from the competition and the reason it’s essential to continue to keep your skills sharp. Shore up your business to last, regardless of the changes in the market.   Inspirational quotes from today’s interview: “Principles don’t change, tactics do.” — Brian Buffini “The purpose of the technology is to support the fundamentals, not replace them.” — Brian Buffini “What I know for sure is that in life and in business, relationships matter.” — Oprah “If you believe business is built on relationships, then make building them your business.” — Scott Stratten “When you invest time in your relationships, people understand you’ve given them the greatest gift.” — Brian Buffini “Time is the most valuable resource we have.” — Brian Buffini “Achieving incredible success means using your time wisely, not watching it pass you by.” — Brian Buffini “If you want to create relationships that endure with your customers, investing time is key.” — Brian Buffini “The greatest gift you can give another human being is the gift of your attention.” — Daniel Goleman “For where your treasure is, there will your heart be also.” — Matthew 6:21 “Always render more and better service than is expected of you, no matter what your task may be.” — Og Mandino “Service to others is the rent you pay for your room here on earth.” — Muhammad Ali “The best way to find yourself is to lose yourself in the service of others.” — Mahatma Gandhi   Mentioned in the episode Unmarketing by Scott Stratten   Connect with Brian Buffini http://www.brianbuffini.com Facebook: https://www.facebook.com/brianbuffini Twitter: https://twitter.com/brianbuffini Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave. http://www.broguewave.com http://www.facebook.com/broguewave

On this episode of the podcast, I'm joined by Alison Stratten of Unmarketing. Alison is a writer, marketer, podcaster, parent and also a fellow Canadian. I had a great time talking with her. Here are a few highlights from the show: The line between personal information and business marketing The roles of work and family Alison's story How the Stratton's work behind the scene Relevant Links: http://www.unmarketing.com/ (Unmarketing - Stop Marketing, Start Engaging) https://web.facebook.com/UnMarketing?_rdc=1&_rdr (Unmarketing | Facebook) https://www.youtube.com/user/stratola (Unpodcast - The Business Show for the Fed Up | Youtube) https://twitter.com/UnAlison (Alison Stratten | Twitter) I hope you enjoy this episode. Thanks for listening and your support!

Marketing, Branding, Business, Customers, Loyalty   Summary   Our brand is not what we'd LIKE the marketplace to think of us and say about us. It's what they DO think and say about us. We'll look at that in our Thought of the Day. And in our interview segment, branding authority, Alison Stratten shares with us the good, the bad, and the ugly when it comes to businesses … and their branding. That and more on today's show.   Bob's Thought of the Day   We'll explore:   The importance of constantly working at being a brand worthy of being chosen over our worthy competitors in the marketplace. One way of being “brand worthy” to our customers. The critical difference between how you WANT your customers to feel about your company, and how they ACTUALLY feel about it. Interview with Alison Stratten   You'll discover:   How Alison defines branding. The two key elements of a brand. What it means to be disruptive. Four ways to create customer loyalty. How the logos of Apple and Volkswagon can elicit polar opposite feelings. Why rebranding is about changing practices and creating great brand stories. A compelling story about a pizza company whose staff saved a man's life. Why frontline staff are a company's biggest and best ambassadors. An example where trying too hard can come across as...insulting. Why a company should take more time to find out its customers' real needs. One example of incongruence and one of congruence with two different brands.   Click to Tweet   The only “why” we should have is because our customers want it or because our market needs it. #branding #business @unalison Your #brand doesn't actually belong to you. It belongs to your customers. @unalison You can't redesign a #logo to fix your problems, and you shouldn't even try. #branding @unalison   Interview Links   UnMarketing.com UnPodcast.comUnBranding by Scott and Alison StrattenUnSelling by Scott and Alison StrattenQR Codes Kill Kittens by Scott and Alison StrattenUnMarketing by Scott and Alison Stratten The Book of Business Awesome/UnAwesome by Scott and Alison Stratten Connect with Alison on LinkedIn Connect with Alison on Facebook Follow Alison on Twitter Resources   Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

Alison is popularly known for the bestselling books that she has written with Scott Stratten. Among them are UnMarketing, UnSelling, and UnBranding."It's that trusted feedback that makes your work better." - Alison KramerOne would read the other's work, ask questions, and vice versa. That's how they wrote and succeeded together.

Alison Stratten is co-author of 4 best selling business books, co-owner of UnMarketing Inc and co-host of The UnPodcast - the other half of that co, her husband Scott, who was named one of the Top 5 Social Media Influencers in the world by Forbes.com. Alison’s books include QR Codes Kill Kittens, UnSelling, UnMarketing and the newly released UnBranding: 100 Branding Lessons for the Age of Disruption.   The book provides lessons from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons.   Expect to learn three things in this episode, including:   The number one questions executives and founders need to ask themselves before innovating How to stand out from the crowd in a world where marketing messages are around every corner The importance of trust in building and maintaining your audience   Topics Discussed: Meeting her husband on Twitter! The definition of branding What Alison’s new book, UnBranding, brings to the world that other business books don’t Lessons on positive and negative branding from United Airlines, Gatorade and Patagonia How to stand out from the crowd Why you should build your personal brand How to maintain relevance in an age of fast changing consumer behaviour and taste The number one question you should answer before innovating The importance of trust in building and maintaining your audience   Show Notes: Alison’s company: www.UnMarketing.com Alison on Twitter: www.twitter.com/UnAlison Facebook group: www.facebook.com/UnMarketing UnBranding on Amazon: https://amzn.to/2QiqnRj   --- Listen on iTunes @ goo.gl/sMnEa0  Listen on Stitcher @ www.stitcher.com/podcast/future  Listen on Google Play @  bit.ly/FSGoog If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Follow me on Instagram: @thesteveglaveski Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing.

Alsion Stratten is a writer and co-creator of content for UnMarketing. She's also the co-author of UnSelling, The Book of Business Awesome/UnAwesome, QR Codes Kill Kittens and UnMarketing. The new book, UnBranding, is out now! Go get it. Alsion co-hosts the UnPodcast (one of my favs). UnMarketing is currently producing their first documentary about public speaking. Follow Alison on Twitter at @UnAlsion. She can also be found on LinkedIn and www.unmarketing.com.   You'll Learn: How Alison's entrepreneurial journey to create something she couldn't find in the market transformed into UnMarketing. Why Alison feels often times there's more to learn from train-wrecks when things go badly wrong as opposed to when they went right. Why she feels overly focusing on new technology can take away from creating value for your customers. Technology is just a tool. The relationship between brand and influencer is complex. It takes more than metrics. It takes a hard discussion about values. You can't put a flashy campaign on something that's worthless and expect it all to work out.   3 Key Points: Success doesn't have a specific measure. Don't be intimidated or overly concerned with ten steps down the road. Enjoy the journey you're on. Focus on loyalty, not new technology. Quality will always trump convenience. Social Media metrics alone (followers, likes etc.) are easy to manipulate and shouldn't be the only way to evaluate Influencers.   Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

In this week's episode - recorded at the excellent Unbounce CTAConf in Vancouver - Travis and Stewart interview Scott Stratten, the man behind "unmarketing." Scott reveals some of his greatest engagement tips and tells us how A.I. will affect the marketer's life. Speaking of A.I., in the news this week, we debate whether artificial intelligence is no longer an option for retail as proposed in an article by Japjit Julsi of eBay. We also take a look at the Gartner Hype Cycle for emerging technologies and some cool VR startups that are changing how we buy things online. Oh, and Travis makes up more words that don't exist in any language.

We get Strattens take on the burger chain that we will not mention by name, HINT he and Liz both worked there. Wikipedia fights fake news, a new subway stop is costly no more thanks to NFI and one girl throws a graduwedding. We debate.

Episode 11 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with the engaging, and digitally-savvy Scott Stratten, President of UnMarketing Inc. In this video, Scott discusses the origins of his "UnMarketing" brand, the state of social media marketing, the power of podcasting and how live video may become the modern day QR code. Check out the full version on Youtube: https://www.youtube.com/watch?v=yMTlS_fNAK8

"UnMarketing: Everything Has Changed and Nothing is Different" by Scott and Alison Stratten  Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/UnMarketing-Scott-Stratten

Scott Stratten is the co-author of four best-selling business books, co-owner of UnMarketing Inc., and co-host of The UnPodcast.  He is also one of the leading speakers in the world, working with businesses to embrace disruption.  Formerly a music-industry marketer, national sales-training manager, and a professor at the Sheridan College-School of Business, Scott ran his “UnAgency” for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, and Red Cross. His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject of marketing.  In this episode, Scott shares his thoughts on current marketing trends, what we’ve been doing wrong, and what’s next. Find out more about Scott here: www.UnMarketing.comFacebook@UnMarketing on TwitterUnPodcast UnMarketing: Everything Has Changed and Nothing is Different In this episode: [01:49] - Scott answers why he updated the book Unmarketing.  In seven years, nearly everything has changed.  He shares examples of what's different from Facebook to video. [05:35] - Is Twitter irrelevant?  Scott shares his thoughts and what he thinks is the downfall of a social network.  "Twitter's only asset today is that it's live." [10:30] - Sometimes we don't know what we want, but what we do want is relevance.  Recency is only a small part of relevance, and that's a big thing for marketers to realize. [12:08] - Social currency is what we invest in a platform.  "If all we want to do is push stuff out, we aren't giving to the ecosystem.  That's not how a community works." [17:02] - Scott gives his position on Snapchat, why he barely uses it, and what he thinks about brands using the platform. [19:27] - What is Snapchat's next step?  Scott thinks it’s towards viral marketing. [20:12] - Scott discusses Facebook versus Youtube--which platform is worth a brand's time and how they differ. [24:29] - Scott tells why he thinks live streaming video is a train wreck and what's interesting enough to be live. [29:47] - Scott says, “The most important part about video is audio.  If it doesn't sound well, people bail quicker.” [30:06] - Stephan shares his ideas for improving live-stream video. [32:54] - Scott explains recency and resonance, and money.  Scott informs us of what we need to know about the Facebook EdgeRank algorithm. [36:30] - Scott says that the advantage of social media is never the fact that it's free. [38:27] - Scott describes why QR codes are marketing done wrong.  "Instead of asking, 'Can we use them?', we should have asked, ‘Should we use them?'" [41:23] - Scott shares examples of ridiculous things marketers are doing, including using the term mobile and forgetting to do the basics right. [44:19] - On progressive web apps, Scott says, "People say we're an app-driven society, but the core of it is the Internet." [47:56] - What does it take to go viral?  Scott’s answer is that nothing goes viral because you want it to. Links and Resources: www.UnMarketing.comFacebook@UnMarketing on TwitterUnPodcast UnMarketing: Everything Has Changed and Nothing is DifferentUnSelling: The New Customer ExperienceQR Codes Kill KittensTweetbotEdgeRank algorithmMevo camera  

The Huffington Post ran an article last year on "11 Things We Fake in Our Social Media Lives" and I love it. As part of my business (and my inherently nosy personality) I love the peeking in on other people's lives aspect of social media. I love the stories they tell. I love connecting with people over similar interests. But what I don't love is the fakery and insincerity of some accounts on behalf of businesses. I just want to shake them and say, "Really? Are you sure about that?". I thought it was just me. Then I read Unmarketing by Scott Stratten and felt a huge sense of relief. I was not alone in my frustration on the fake factor. I've had Unmarketing on my shelf for a bit. I'm not sure why I held out but am so glad I got over whatever was holding me back. This book confirmed that the fake route, autotweeting, push marketing and all the other things that drive me crazy were in fact dumb. And bad for your business. And annoying. Thanks to reading this book I now have a deeper confidence in the slow but steady growth of my social media audience and the recommendation to my clients that they too embrace the WYSIWYG way. One of the many things I love about this book is how each section is a manageable length for marketing newbies and filled with enough insight and actionable items for those more long in the marketing tooth. The fact that it made me laugh out loud several times and managed to teach me so many great things? Well, that's a bonus worth passing on to others. If you're more of a video learner, then do yourself a favor and check out one of many of Scott's keynotes, the unmarketing podcast and other videos of amazeballs via: https://www.youtube.com/user/stratola/featured. Careful if you have a drink in your hand while you watch it. It's either coming out your nose or ending up in your lap at some point. Laughing or a forehead palm for the aha moments you'll have - keep it cold. You're welcome ;)

This week Cut The Crap Podcast features an interview with Michaela Alexis, a marketing professional that used the book UnMarketing to help drive her to gain attention and grow a loyal follow on LinkedIn! Most notably, one of her post went viral attracting more than 100,000 views! You can connect with Michaela Alexis on LinkedIn, Twitter, and Instagram. ----------- Cut the Crap Podcast Stakeholders Modern Earth Web Design does much more than custom web design! No matter what your business - association - organization may need in terms of improving your online presence, Modern Earth Web Design can help by providing affordable marketing solutions. Go to http://www.ModernEarth.net to book a no obligation online marketing consultation for your business! ----------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- See acast.com/privacy for privacy and opt-out information.

This week Cut The Crap Podcast features the marketing book, 'UnMarketing.' If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. There were 4 Golden Nuggets taken from 'UnMarketing.' ----------- Cut the Crap Podcast Stakeholder SierraSil Health was founded in 2003 to market SierraSil®, a clinically tested and shown, safe and effective mineral supplement. The company is committed to providing exceptional customer service, to being ethical in all relationships, and to supporting all health claims with real science.  Go to http://www.sierrasil.com/ and enter the coupon code CUTTHECRAP for 15% off your order! ----------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- See acast.com/privacy for privacy and opt-out information.

Episode 019 - Leigh Brown at Inman Connect She is a tour de force. At Inman Connect in San Francisco, Master of Ceremonies Leigh Brown stopped by and delivered one of the most raucous and hilarious episodes in our brief podcasting history. This episode is a must-listen. Leigh brings her trademark “outrageous authenticity”—but also drops some serious knowledge, including several actionable takeaways. You'll love this one. We did.   SHOW NOTES Dabbing [0:33] The coolest way to sneeze for 2017 [0:44] NPR intro for Leigh Brown [2:00] Leigh's experience at Inman [3:03] The introverted Realtor [3:34] Role vs. Identity [3:50] How an introvert gears up to face the masses [5:15] Leigh's injury [6:37] Being authentic in your life and business [7:36] Speaking freely and having opinions [9:30] Putting yourself on the line [11:45] Raising the bar for the real estate industry [12:32] Realtors vs. Real Estate Licensees [14:50] Nails, hair, and self-care [17:30] The transactional approach vs. the big picture, business approach [18:35] Todd's toenails [22:45] Leigh's advice to veteran Realtors [23:45] Once-per-month implementation [24:22] What Leigh did to go from $5 million to $75 million in sales [27:07] Masterminding [28:00] #MoreThanHouses [28:36] Leigh's Podcast, “Crazy Sh*t In Real Estate” [28:54]   SHOW LINKS Dabbing: https://en.wikipedia.org/wiki/Dab_(dance) Vampire sneeze: https://www.youtube.com/watch?v=pSqB0h8b4NQ Facebook Live: https://www.facebook.com/boomrealestatepodcast/videos “Squirrel!”: http://www.bing.com/videos/search?q=squirrel+from+the+movie+up&&view=detail&mid=617603C149F304F848F8617603C149F304F848F8&FORM=VRDGAR Outrageous Authenticity, by Leigh Brown: https://www.amazon.com/Outrageous-Authenticity-Your-Sales-Weapon/dp/1943817022/ref=sr_1_1?ie=UTF8&qid=1471313208&sr=8-1&keywords=leigh+brown Sherpa: http://www.dictionary.com/browse/sherpa Unmarketing by Scott Straten: https://www.amazon.com/UnMarketing-Stop-Marketing-Start-Engaging/dp/1118176286/ref=sr_1_1?ie=UTF8&qid=1471313246&sr=8-1&keywords=unmarketing Posit: http://www.merriam-webster.com/dictionary/posit “Citizen's Arrest” on Andy Griffith: https://www.youtube.com/watch?v=9efgLHgsBmM Acetone: https://en.wikipedia.org/wiki/Acetone Inman Innovator Awards: https://www.inman.com/innovators-2016/ Ilana Golan: https://inmanconnectsanfrancsico2016.sched.org/speaker/llana_golan.1v9tal9p Leigh on Facebook: https://www.facebook.com/leighthomasbrown?fref=ts Leigh on Twitter: https://twitter.com/LeighBrown Leigh on Instagram: https://www.instagram.com/leighthomasbrown/ Leigh's Website: http://www.leighsells.com/   BOOM LINKS Email: info@boomrealestatepodcast.com Web: www.boomrealestatepodcast.com Facebook: https://www.facebook.com/boomrealestatepodcast 30-Day Jump Start FREE DOWNLOAD: www.boom30.com  

PodVader is joined by the Thursday crew - Greg (Steelers), Neil (Redskins), Justin (Seahawks) - as they catch their breath after an exciting NFL Draft. The discuss the latest news from Washington - Jordan Reed signed an extension, Pittsburgh - Mike Adams was cut (but it's James Harrison's birthday) and Seattle - watching their undrafted free agents come in. Then Pod talks with Scott Stratten (@unmarketing on Twitter, www.unmarketing.com) about the Laremy Tunsil Twitter scandal that happened on draft day. Scott has some interesting new rules to consider for Twitter use. They also discuss his passion for fantasy football and how that has erased the hate he has for the rivals of the Lions, his favorite team. Also, how did Scott react the day Barry Sanders walked away?The SuperFans wrap it up talking about the ways rookies blow their new signing bonuses. Check out the piece by Matt Bowen on ESPN.com. And which team makes the best bet according to Bovada to win the SuperBowl?  Pod has his eyes on a team in the AFC West...Email us nextfanup@gmail.comTweet us @nfupodcastFacebook.com/nfupodcast has our SuperFan draft reactions.Subscribe on iTunes - share and enjoy!!!

Scott Stratten of Unmarketing, the Unpodcast and Unselling speaks with Alan about the evolution of the sales funnel and how everything before and after the sale, IS the sale. Scott and Alan discuss what really makes a brand, which brands do a great job of creating a community, and the importance of building that community before something goes wrong. Scott talks about when and where to use marketing automation, and how you should make sure your business is strong before exploring new technologies and digital strategies. About Our Guest Scott Stratten is the President of UnMarketing and an expert in viral, social and authentic marketing. He has been ranked one of the top social media influencers in the world by Forbes, and has written four bestselling business books including UnSelling: The New Customer Experience and UnMarketing: Stop Marketing, Start Engaging.

In this episode of the Call to Action podcast, we interview Scott Stratten of Unmarketing about why he thinks most marketing is bad... and is only getting worse. Plus, Scott shares how sales, marketing and customer service can all work together to create a seamless brand experience.

In this episode of the Call to Action podcast, we interview Scott Stratten of Unmarketing about why he thinks most marketing is bad... and is only getting worse. Plus, Scott shares how sales, marketing and customer service can all work together to create a seamless brand experience.

This week's guests (the duo of Scott Stratten and Alison Kramer) are the team behind the UnPodcast. The podcast can best be described (as seen on Unmarketing.com) as "the business podcast for the fed-up". The pair is responsible for a fantastic collection of books and provides some real-life examples of things brands are doing both wrong and right.  In addition to the podcast, Scott has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was just named “Sales Book of the Year” by 1-800-CEOREAD. He also spends his time providing keynotes at conferences around the world. It was his closing keynote at Higher Ed Web 2015 in Milwaukee that provided me the opportunity to connect. He is a powerful speaker who commands your attention. It's safe to say this team is a winning one - and their insights are on-point in regards to what is taking place in the social media and marketing world we live in today.  This Week on Why I Social, Ali and I discuss:  A day in the life the Unmarketing Podcast team Creating a podcast with a dedicated video component The importance of focus The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics Share with #WhyISocial Subscribe on iTunes or Stitcher RadioFollow at @WhyISocial.

Amber Mac and Michael B speak to Today Show contributor Katie Linendoll about Halloween tech.  Plus, Memory Bob teaches us to talk backwards and UnMarketing's Scott Stratten on today's biggest social media disasters. 

  Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss the balance of quality and quantity in content marketing, as well as the ways he uses platforms like Twitter, Facebook, Periscope, and podcast channels to make his business work. Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader’s Guide to Becoming a Social Business: http://www.convinceandconvert.com/20) Formstack (Using Web Forms to Build a Killer Content Marketing Strategy: http://www.convinceandconvert.com/11) Affinio (Psychographic insights + segmentation for digital strategists: http://convinceandconvert.com/9) Cision (2015 Global Social Jo [...]

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed Jeb Bush’s recent campaign announcement which included a logo with a lot of … excitement (!) surrounding it. We also looked at the latest social media tallies among the candidates as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s the straight dope on the latest social media numbers from the campagn trail — Hillary is the #1 candidate on Facebook. The top Republican is … Donald Trump. (Vox) Here’s that funny article I talked about during the show … Leaked E-mail Between Jeb Bush and his Graphic Designer. (Above Average) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to the one, the only Scott Stratten of UnMarketing. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

In this episode Dane is joined by marketing authority Scott Stratten. Some of the topics covered: Don t care about the rules, only care about your audience. How to identify and leverage the one core marketing tactic that works every time. Why you don t need social media. How to find your customers online. How to take the pain out of content creation. How to become the genuine article in your niche. Taking an authentic, human approach to marketing. Scott Stratten After a decade of running his marketing unAgency, Scott now travels and speaks full-time. He also hosts the unPodcast with partner, co-author and co-host Alison Kramer. With 175k Twitter followers and 4 best-sellers under his belt, including his most recent book: unSelling, Scott has cornered the market on Authenticity Marketing. Episode Sponsor: Fastermind Coaching. Affordable coaching for the independent entrepreneur. Links Mentioned on the Show unMarketing – Scott s home base online. unSelling by Scott Stratten & Alison Kramer- The book that challenges the way you think about business and the way you sell. unPodcast with Scott Stratten & Alison Kramer. PodcastAnswerMan.com Cliff Ravenscraft. Use the code “Dane” and get $500 off his Podcasting A to Z course. Thanks to Triple Scoop Music for providing the music for today s show and thanks to our wonderful audio producer Anna Queza of AQreative. The post Ep. 042 Authenticity Marketing with Scott Stratten appeared first on Fastermind.co.

We are always marketing ourselves whether we know it or not. "You can't get rabid fans without rabid detractors." -Scott Stratten The Cheat Sheet: How he uses his appearance to his advantage. What can you learn from his speech at The Venetian? Scott debunks the myths of social media. How did his jackass whisper statement become his mantra? What two things will he never talk about and why? And so much more... If someone has ever made a negative personal comment directed at you you know how hard it is to brush it off. Our guest for today has learned firsthand how to let go of detractors and focus on the people who support him. Scott Stratten has been named one of the key influencers in the world. He's also the head honcho of Unmarketing, author of several books including one by that same name and is an international keynote speaker. We talk about what "unmarketing" is, why it stirred up so many naysayers and how he's dealt with them (and more) on episode 389 of The Art of Charm. Click Here to Support The Show and Get 10% Off Onnit! Today's show is also brought to you by Casper, Get $50 toward any mattress purchase by visiting Casper and using promo code AOC! More About This Show: If you saw Scott Stratten on the street you might mistake him for a homeless man; he's well-bearded with long hair, tattoos and usually wears jeans and a tee. But that appearance misleads many folks; Scott is a famous author, keynote speaker and entrepreneur who made his biggest splash with his Unmarketing brand. Today we talk about what that term unmarketing means, the commotion it stirred up (and continues to stir up), why he welcomes thoughtful debates and ignores trolls, and how important it is to create connections and build networks in every area of your life. Unmarketing simply means to stop marketing, start connecting and engaging. It's the idea that we become experts, position ourselves as such in front of our target markets so they chose us when the time comes. It is NOT the traditional means of marketing: splashing your goods and services in front of anyone with no regard for whether or not they're part of your target market. Unmarketing doesn't just apply to entrepreneurs and business owners though, it applies to all of us. Scott says we are all marketing and creating our own branding whether we know it or not. All of us are never not under review in any area of our lives from work to our relationships. Keeping with that idea he's been able to separate the critics from the trolls, and his advice applies for all of us. First and foremost he believes legit criticism is needed, and you'll know it's legit because it's not personal. The minute it becomes personal don't engage. Second, our job is never to convince others not to hate you; doing so simply drains your energy and your strength, don't waste your time on those people. He also gives a great example of how he dug his well before he was thirsty, and shares how that ties into unmarketing. We talk about the myths of social media, and much more! Thanks to Scott for sharing his wisdom and special thanks to you for being here! We'll see you next time on The Art of Charm. THANKS SCOTT STRATTEN! If you enjoyed this session of The Art of Charm Podcast, let Scott know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Scott on Twitter! Resources from this episode: Scott Stratten's web siteUnpodcast, Scott's podcastUnmarketing, Scott Stratten's book Scott Stratten on Twitter The Art of Charm bootcamps   You'll also like: -The Art of Charm Toolbox-Best of The Art of Charm Podcast Wanna leave a comment? Too bad! Email me instead (we read everything)! HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review! This is what helps us stand out from all the fluff out there. FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING.  Download the FREE AoC app for iPhone Email jordan@theartofcharm.com Give us a call at 888.413.7177 Stay Charming!

Scott Stratten, President of UnMarketing, stops by the Content Pros Podcast to discuss the advantages of sarcasm, the value of quality over quantity, and the dangers of shiny-object syndrome. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Sysomos Visit ContentProsPodcast.com for more insights from your favorite content marketers.

It's time to stop wasting your money promoting your social media accounts. Why? Find out in this episode of Jay Today.GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes out to Scott Stratten, the king of rants and the author of UnMarketing as well as a number of other fantastic books. Follow him at: https://twitter.com/unmarketingOUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.Check out the first ever search engine for marketing podcasts: http://marketingpodcasts.comOverwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...Find More Jay: https://www.facebook.com/jaybaerhttps://twitter.com/jaybaerhttps://plus.google.com/u/1/+JayBaerhttp://instagram.com/jaybaerhttps://www.linkedin.com/in/jasonbaer

It's time to stop wasting your money promoting your social media accounts. Why? Find out in this episode of Jay Today.GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes out to Scott Stratten, the king of rants and the author of UnMarketing as well as a number of other fantastic books. Follow him at: https://twitter.com/unmarketingOUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.Check out the first ever search engine for marketing podcasts: http://marketingpodcasts.comOverwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...Find More Jay: https://www.facebook.com/jaybaerhttps://twitter.com/jaybaerhttps://plus.google.com/u/1/+JayBaerhttp://instagram.com/jaybaerhttps://www.linkedin.com/in/jasonbaer

Today on The Police Podcast, I’m joined by Scott Stratten. Scott is best known online by his 176K Twitter Followers as @UnMarketing. I have known Scott for the better part of 5 years and have been able to tap into his brain on several occasions. He provides honest opinions and backs them up with facts which is no doubt a big part of his success in making the marketing world take notice of his skills in calling out bad examples of marketing and helping those businesses transform into solid, customer centric businesses. Scott and I talk about marketing, authenticity, building realtionships, social currency and the secrets to great communication along with his new book, UnSelling.  Scott shared two awesome quotes in the episode;You must be the change you wish to see in the world - Ghandi Heres to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. Theyre not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you cant do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Attibuted to Steve Jobs You can find Scott: TwitterFacebookWebsiteand on his own Podcast that he co-hosts with his online and IRL partner, Alison Kramer (also an awesome follow). Stay up to date on what Scott is up to by following, friending, subscribing and or fanning him. You automatically become a member of the #AwesomeSauce society. Scott has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was just named “Sales Book of the Year” by 1-800 CEOREAD. To order Scott’s latest book, “UnSelling” go to http://unmarketing.com/unselling/ Scott is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. Along with Alison Kramer, their UnPodcast has been signed by the CBS network as their premier business podcast to launch their new digital network. “An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through all year” –  Tom Moradpour, PepsiCo, International Marketing Director, Pepsi His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.”  

Welcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn't. Alison has been writing with Scott for a long while. They worked together on all of his  bestselling business books: UnMarketing, The Book of Business Awesome / The Book of Business UnAwesome, QR Codes Kill Kittens and their latest, UnSelling. Does the world need another book about sales? Scott and Alison believe that it does. Mostly, because these books are all about extracting money from customers. They believe that selling is so much more in a world of social media and connectedness. As usual, we try to make some sparks fly. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel. Running time: 56:46. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation Alison Kramer and Scott Stratten. UnSelling. UnMarketing. The Book of Business Awesome. QR Codes Kill Kittens. Follow Alison and Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel. Tags: advertising podcast alison kramer blog blogging brand business book business podcast customer service david usher digital marketing facebook google itunes marketing blog marketing podcast qr codes kill kittens scott stratten the book of business awesome the book of business unawesome twitter unmarketing unselling

Scott Stratten and Alison Kramer: Hosts of the ‘UnPodcast’ join me for this packed episode! None of us needs another list of what we should be doing. “TheUnPodcast” tells you what not to do first, so we can discuss what you really need to do to succeed in the new world of business marketing. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service. Scott and Alison also have a great new book out: Unselling. The book is about creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Make sure to thank Scott and Alison for sharing on this episode! Please connect with me Subscribe, rate, and review in iTunes Follow @ErikJFisher Check out more Noodle.mx Network showsThe Audacity to Podcast: "How-to" podcast about podcastingBeyond the To-Do List: Personal and professional productivityThe Productive Woman: Productivity for busy womenONCE: Once Upon a Time podcastWelcome to Level Seven: Agents of SHIELD and Marvel’s cinematic universe podcastAre You Just Watching?: Movie reviews with Christian critical thinkingthe Ramen Noodle: Family-friendly clean comedy

Welcome to episode #416 of Six Pixels Of Separation - The Twist Image Podcast. I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard of him, his name was Jason Headsetsdotcom (not kidding). That right, Jason had done this before. He had legally changed his last name to the highest bidder... and he had done it again. Call it a stunt. Call it unconventional, but Jason has a knack for this kind of marketing... or entrepreneurship (depends on how you slice it). He created IWearYourShirt, a company that used sponsored t-shirts to promote businesses on social media and turned it into a million dollar business (not a typo). He took the same approach to the recent publishing of his business book, Creativity For Sale. Frustrated by the landscape of book publishers and book agents, Jason self-published and raised over $75,000 through sponsorships in the book before a single word was written or a single copy of the book sold. If you know anything about book advances and business book sales numbers, that's not a bad amount (at all). The Unmarketing hero, Scott Stratten, took to Facebook to record a video about how personalized Jason's pitch to Scott was. Stratten's video was so compelling that I invited Jason to talk about how he sees marketing, and what stunts look like in a world with so much noise. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #416 - Host: Mitch Joel. Running time: 46:06. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jason SurfrApp. Creativity For Sale. I Wear Your Shirt. Follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #416 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast creativity for sale david usher digital marketing facebook i wear your shirt itunes jason headsetsdotcom jason surfrapp marketing podcast scott stratten twitter unmarketing

Derek Coburn is the founder of Cadre, an un-networking community in Washington, DC and now in Baltimore. Derek is the author of Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections. Talking about organizing networking events, managing relationships, and connection. NBN16 Show Notes Join the NBN Club today (while it is free). Listen to episode 16 in iTunes or Stitcher. Get your free audio book by visiting Audible.com! Do it now and support this show please. Thanks to John Ellis for his audio comment. Leave your own networking tip, comment or question. Record one now. Grab my free 75 tips for networking at conferences and events. Download a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. Derek Coburn created unnetworking events. He borrowed the term from Scott Stratten's book, UnMarketing. We need to unlearn what we have already learned in order to be more effective in the way we approach it (networking). In order for a networking event to be successful for anyone, it is directly correlated by how many people are there for the same reasons as you. Derek never intended to make his Cadre events large. He vets his members to be sure they are CEOs and business owners. They bring guests to the events who pay $250. His events begin at 3:30 pm instead of after work. Derek explains how to trigger on-going reciprocity. He loves connecting people and providing value to his network. You need to find ways to make it easy for people who want to help you. His clients want to help him, but the introductions often don't take place. He created a couple of email templates for his clients to use to refer him. When you make it simple for people, they will act. ClicktoTweet.com Derek shares how he manages many relationships. Manage your email with SaneBox.com and Boomerang.com Seth Godin's Impresario Workshop. Check out Paul Jun's post about it. When you attend an event, what is your time worth? Networking 1.0, 2.0 and 3.0. How Derek uses LinkedIn to find local professionals. Check out Contactually.com to balance relationships. App Recommendation: Nozbe for productivity. Book Recommendation: The Great Work of Your Life: A Guide for the Journey to Your True Calling by Stephen Cope. Contact DerekCoburn.com and on Twitter @cadredc. Did you enjoy the show? Please share it and help us grow the NBN Radio Community. Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated. You can subscribe to the show by RSS, email, or in iTunes and Stitcher Radio. You will never miss an episode! Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba. Thanks for listening. You rock!

Scott Stratten is best recognized as @unmarketing on Twitter. He has written three best selling books,UnMarketing: Stop Marketing. Start Engaging, The Book of Business Awesome / The Book of Business UnAwesome, and QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. Scott is the co-host of Unpodcast with his partner Alison Kramer. He is a must-see keynote speaker too! Exploring writing, publishing, public speaking, social media, and much more. NBN8 Show Notes Listen to episode 8 in iTunes or Stitcher. Please take a moment to leave me an audio comment. Record one now. Scott explains his choice between self-publishing and traditional publishing for his books. His publisher, Wiley, got him in front of people, on bookshelves, distribution and exposure to networks and conferences. Scott makes his living from keynote speaking. UnMarketing is used as a textbook in forty universities including Harvard, Columbia, and University of West of Scotland. He used a specific email address in his books to understand where people were coming from. Great idea. Ready to write a book? Ask yourself, “What do I want from a book?” There is no way you'll make much money by going with a traditional publisher. Publishers want large audiences. Their job is to sell a lot of books. Scott got his start working in marketing in the music industry. Scott began by self-publishing a book called TGIM: Thank Goodness it's Monday. It took him five years to write and publish it. It's easier to write a book with deadlines (I can agree with this!) If you ever see a friend's book at a store. Be sure to give it great placement to help. How can we position ourselves as experts? It's all about networking. “The fundamental about networking is connection before commerce.” We do business with people we know, like and trust. You can network with people who would be your competitors if they lived in the same city. “If we have no threat geographically to each other, that opens up even more of a trust in a networking space.” For 7 or 8 years, Scott created viral videos (he apologized for using the term). This was before YouTube. They were created to build email lists. In 2009, Scott gave Twitter a second try - a final shot. He lived on Twitter for 30 days, and tweeted 7,000 times in one month. He went from 1,200 followers to 10,000! Scott did a great job with his keynote during New Media Expo this year.  Airplane with QR code. “If I stop one person from putting a QR code on a urinal, I've done my job.” My silly QR code. Scott critiqued 3-400 presentations each semester when he was a professor at Sheridan College. He learned that it is not about them, it's about the content. “The people sitting in the audience want value. They want content they can learn from.” Use three takeaways. “The best way to sell is to teach.” Respect your listener's time. QR codes on business cards. Good idea? Bad idea? Scott shares his thinking on this. “The job of a networking event isn't to see how many cards you can give out. It's to give out as few as possible to those you only connect with.” Scott has garnered more than 165,000 Twitter followers since April 8, 2008. We talk about how Twitter has changed since 2008. He explains how he doesn't like it as much now. “We create our own noise.” His biggest social media mistake was accepting every friend and follower request early-on. How to use Twitter Lists. Scott uses TweetBot. He mutes certain automation apps. Now he sees live, real-time tweets. Scott talks about how finds and shares so much great content. His entire purpose in life is to stay on top of what's going on and to have an opinion about it. We talk about podcasting.  They podcast by renting a studio and live video the recordings. I love my podcast listeners (that's you :) Scott recommends my book (thanks Scott!). New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods (Que Biz-Tech). Contact Scott on Twitter at @unmarketing. Be sure to check out his blog at unmarketing.com and unpodcast.com. His fourth book, UnSelling, will be available October 1. Stay tuned! Did you enjoy the show? Please share it and help us grow the NBN Radio Community. Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated. You can subscribe to the show by RSS, email, or in iTunes and Stitcher Radio. You will never miss an episode! Affiliate links used, read the disclosure. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba. Thanks for listening. You rock!

Do you use social media marketing to grow your business? Are you wondering how to get others to say great things about your brand or product? In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book is QR Codes Kill Kittens.  Show Notes: https://www.socialmediaexaminer.com/84

Scott Stratten- Forbes.com has named him one of the top five influencers in the world. Business Review USA called him one of America’s top ten marketing gurus. He’s written three best-selling books and has over 165,000 followers on Twitter.

Welcome to episode #391 of Six Pixels Of Separation - The Twist Image Podcast. Before you go calling your local chapter for animal protection, please know this: I love all people and all animals. Especially cute, little kittens. So don't blame me that Scott Stratten titled his latest book, QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. If you were to ask Scott what he does for a living, he might have some kind of funny title like, Chief Consumer Protection Officer, but in reality he has changed from being a marketing critic to a consumer advocate. His other books, UnMarketing and The Book of Business Awesome / The Book of Business UnAwesome were both business bestsellers and QR Codes Kill Kittens is on the same track. What you will quickly learn about Scott is that he cares... deeply... about consumers getting everything they paid for and businesses that can deliver on their promises. He wants businesses to be better. And, that's always a good thing. He's become a close friend and advocate for all things Six Pixels of Separation over the years. Along with being a bestselling author and in-demand speaker, he is also doing two very interesting podcast series. One, is called the UnPodcast and the other is called, The Vegas 30 (both shows features his co-host, Alison Kramer). I'm always excited when Scott agrees to be a part of my show, so... enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel. Running time: 1:07:39. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Scott Stratten. QR Codes Kill Kittens. UnMarketing. The Book of Business Awesome / The Book of Business UnAwesome. UnPodcast. The Vegas 30. Alison Kramer. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel. Tags: advertising podcast alison kramer blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes marketing blogger marketing podcast podcast podcasting qr codes kill kittens scott stratten social media the book of business awesome the book of business unawesome the vegas 30 twitter unmarketing unpodcast video podcast

Scott Stratten, author of the new book QR Codes Kill Kittens, shares insights on how to market with more clarity and empathy. The post AC Podcast: Scott Stratten on UnMarketing appeared first on Accidental Creative.

  Episode #4 puts the spotlight on Twitter and today James is joined by a top 5 influencer. Scott Stratten, the man behind UnMarketing.com at the time of recording has 2 published books, over 144,000 followers on Twitter and 97,000 tweets. He’s kind of a big deal. Listen in as Scott reveals why you should be […]

Welcome to episode #318 of Six Pixels Of Separation - The Twist Image Podcast. Will businesses ever get it right? Will they ever be able to please all of their customers all of the time. It's doubtful. While social media has put every company on the spot in terms of having to respond and do the right thing, not a day goes by when someone doesn't have a complaint that is blasted on Twitter, Facebook, YouTube and beyond. What's a brand to do? On top of that, if we have customers complaining all of the time and everywhere, does it create a level of noise where, ultimately, there is no brand impact because of the sheer volume? It's something that Scott Stratten has been looking at (and taking part in) for some time. He blasted out of the marketing gates by gaining a massive following on Twitter (currently approaching 130,000 loyal followers). He converted that popularity into a best-selling business book, UnMarketing - Stop Marketing. Start Engaging, and a speaking career. More recently, he launched his second book, The Book of Business Awesome / The Book of Business UnAwesome. As with everything Scott does, it involves humor and personal stories of how businesses are getting it right and getting it woefully wrong (you can flip the book upsidedown to choose your awesome or unawesome adventure). Here he is... the guy known as Unmarketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #318 - Host: Mitch Joel. Running time: 55:58. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Scott Stratten. Unmarketing. The Book of Business Awesome / The Book of Business UnAwesome. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #318 - Host: Mitch Joel. Tags: advertising podcast artists for amnesty blog blogging brand business book david usher digital marketing facebook itunes marketing marketing blogger marketing podcast online social network podcast podcasting scott stratten social media the book of business awesome the book of business unawesome unmarketing

Marketers and communicators everywhere have spent the last few years trying to deal with increased demands for effectiveness while managing budgets that seem to be getting smaller and smaller. On this episode of The Voice, host Danny Starr speaks to Karine Goneau-Lessar, Chief of Marketing at Health Canada at MARCOM 2012 about how her organization's recent campaigns have used branding, partnerships and social media and targeting to provide provide an above-average return on investment. You can learn more about Health Canada at http://www.hc-sc.gc.ca/index-eng.php and connect with Danny Starr on Twitter @DannyStarr.   Remember, as previously featured on The Voice's episode 33, you can win an signed copy of Scott Stratten's bestselling book “UnMarketing: Stop Marketing. Start Engaging” by emailing us at thevoice@ottawa.iabc.com with the answer to the following question: What is Scott's follow-up to UnMarketing going to be called? Contest closes July 14, 2012. Winner will be chosen at random from the correct entries and notified by email. 

For the past few years, Scott Stratten has been at the forefront of a movement to force companies to stop marketing and start delivering value in form of outstanding experiences that distinguish a brand in an increasingly crowded marketplace. Host Danny Starr had the chance to sit down with Scott in person after his blistering keynote at this year's MARCOM conference to talk about the success of UnMarketing, the best-selling book of the same name, and what he's going to be talking about next. You can connect with Scott on Twitter @UnMarketing or at http://www.unmarketing.com.***Win an signed copy of Scott's bestselling book "UnMarketing: Stop Marketing. Start Engaging" by emailing us at thevoice@ottawa.iabc.com with the answer to the following question: What is the name of Scott's follow-up to UnMarketing going to be called?  Contest closes July 14, 2012.  Winner will be chosen at random from the correct entries and notified by email.

For the past few years, Scott Stratten has been at the forefront of a movement to force companies to stop marketing and start delivering value in form of outstanding experiences that distinguish a brand in an increasingly crowded marketplace. Host Danny Starr had the chance to sit down with Scott in person after his blistering keynote at this year's MARCOM conference to talk about the success of UnMarketing, the best-selling book of the same name, and what he's going to be talking about next. You can connect with Scott on Twitter @UnMarketing or at http://www.unmarketing.com.***Win an signed copy of Scott's bestselling book "UnMarketing: Stop Marketing. Start Engaging" by emailing us at thevoice@ottawa.iabc.com with the answer to the following question: What is the name of Scott's follow-up to UnMarketing going to be called?  Contest closes July 14, 2012.  Winner will be chosen at random from the correct entries and notified by email.

Join us as host Eric Harr interviews Scott Stratten, blogger, speaker, social media expert and author of Un-Marketing. Also, we will unveil our new segment highlighting "Social Media for Social Good" with an interview with Gabe O'Neill of Kids Are Heroes (chosen by Mashable as one of 5 "Must Follow Non-Profits").

Join us as host Eric Harr interviews Scott Stratten, blogger, speaker, social media expert and author of Un-Marketing. Also, we will unveil our new segment highlighting "Social Media for Social Good" with an interview with Gabe O'Neill of Kids Are Heroes (chosen by Mashable as one of 5 "Must Follow Non-Profits").

The Bigg Success Show #627We continue our discussion with Scott Stratten, author of the new book, UnMarketing. In this segment, Scott shares business tips for listening & responding to your marketplace. Find a summary of today's show at BIGGSUCCESS.COM.Thanks so much for listening!- George & Mary-Lynn-------------------------------------Enjoy our show? Give us a review in iTunes!

The Bigg Success Show #626We talk with Scott Stratten, author of the new book, UnMarketing. In this segment, Scott shares a story about stellar customer service and brand management. Find a summary of today's show at BIGGSUCCESS.COM.Thanks so much for listening!- George & Mary-Lynn-------------------------------------Enjoy our show? Let us know with your review in iTunes.

I don't call Scott a genius lightly! But with the concept he came up with 'unMarketing' is GENIUS! Scott Stratten, author of UN-Marketing ~ Stop Marketing, Start Engaging, hit the proverbial nail on the head! He says: 'Marketing is not a task, or a job... Marketing happens every time you engage (or not) with your past, present, and potential customers. UnMarketing also takes it one step further—it is any time anyone talks about your company (you). Word of mouth is not a project or a viral marketing ploy. The mouths are already moving. You need to decide if you want to be a part of the conversation. Which is why I call it UnMarketing—the ability to engage with your market.' Come and join Scott and I for a juicy conversation about really effective marketing, building relationships with potential clients, and how to use Social Media to do it effectively. Call in on 347-945 6967 or listen via the web. We welcome any burning questions on the show!

After a short hiatus due to Jason's health problems, we're roaring back! There couldn't be a better guest to mark our comeback show than Scott "UNMARKETING" Stratten, or @unmarketing as he's known on twitter.Scott will be stopping by to talk about the upcoming launch of his book and sharing some insights with us as to what business owners need to be thinking about when marketing themselves.This is a "Can't Miss" show and we would love to have you join the conversation, so please mark you calendars and set a reminder for the show. You can add your questions or comments to the conversation by calling our hotline: (646) 595-4184

Welcome to episode #206 of Six Pixels Of Separation - The Twist Image Podcast. Do you question the value of Twitter? Do you still wonder if all Twitter does is help you know when people you don't care about are having pizza? Do you think there is a value for businesses to use Twitter? What about Twitter as a Marketing channel? Does it work? Can it work? If anyone would know the answers to these questions, Scott Stratten would. Stratten has well over 50,000 followers on Twitter (@unmarketing) and this had led to a very successful career in consulting, speaking and writing. Currently, Scott is promoting his first business book (named after his Twitter handle and consulting company), UnMarketing - Stop Marketing. Start Engaging (due out in early September). If you are still on the fence about Twitter, or even if you're on Twitter but struggling to build a relevant audience, this is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #206 - Host: Mitch Joel. Running time: 36:06. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #31 of Media Hacks is coming soon and it will feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.  Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Scott Stratten. UnMarketing. Follow Scott on Twitter: @unmarketing. Scott's first business book, UnMarketing: Stop Marketing. Start Engaging, comes out in early September. The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #206 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book campfire cast of dads cc chapman chris brogan christopher s penn digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting scott stratten six pixels of separation social media 101 social media marketing strategy the shakes trust agents twist image twitter unmarketing

In this episode of Startup Daddy, I interview Scott Stratten, president of Unmarketing, and author of a soon to be released book: UnMarketing: Stop Marketing. Start Engaging (affiliate link). Scott has a successful company, popular marketing blog, busy speaking schedule, and a book deal with a major publisher.  I figure that’s someone you could learn […]

In this episode of Startup Daddy, I interview Scott Stratten, president of Unmarketing, and author of a soon to be released book: UnMarketing: Stop Marketing. Start Engaging (affiliate link). Scott has a successful company, popular marketing blog, busy speaking schedule, and a book deal with a major publisher.  I figure that’s someone you could learn […]