Podcast appearances and mentions of scott stratten

Most leadership books are written by one expert, intended for an audience of many. UnLeadership: Make Building Relationships Your Business flips that concept on its head.Scott Stratten and Alison Stratten set out to capture the wisdom and insights of more than 50 leaders, highlighting their stories and their lessons for the benefit of all of us. The book is filled with stories from leaders of all kinds, from small mom and pop shops to corporate executives, across almost every industry, and spanning B2B and B2C.And Scott Stratten has a few choice stories of his own to share…Timeless Leadership is part of the Timeless & Timely family of publications. Your support is the only thing that makes this possible.Timeless Leadership has been named a Top 50 Podcast in the Management category by Goodpods.Links* UnLeadership by Scott & Alison Stratten* UnMarketing website* Connect with Scott Stratten on LinkedIn* Timeless & Timely newsletterMusicAmericana - Aspiring by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.   https://creativecommons.org/licenses/by/4.0/Source:   http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1200092Artist: http://incompetech.comContactGet in touch with Scott to discuss a speaking engagement or to find out about his executive coaching and business advisory services. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe

In this episode of Relationships at Work, Russel chats with six-time best-selling co-author, podcast host and keynote speaker Scott Stratten on the impacts of bad leadership and how unlearning and unleadership (defying traditional norms) is the path to better relationships at work.Scott shares his thoughts, stories and experience with...Real experiences good and bad leadership.How bad and good experiences can have life long impacts to employees.Why treating people well isn't a campaign.How “unlearning” can help leadership.How selfish leadership can hurt a company culture.What to do if leadership doesn't want to model good culture.How Stop, Start, Continue can help your leadershipAnd connect with me for more great content! Sign Up for R@W Notes Subscribe on Youtube Follow on Linkedin Follow on Instagram Follow on TikTok Email me anytime

At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we've decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Show Notes with TimestampsLoyalty: strong feeling of support or allegianceWhat that means to me. Companies I am loyal to: Bear Mountain Bakery, Holtz Leather, The Basketry, SmallwoodsSimon Sinek's Ted Talk “Start with Why”: Your purpose, Your cause, Your beliefsWe are lonelier & more apart than ever beforeMaslow's Hierarchy of NeedsOur Core ValuesWe have an intense desire to feel a sense of belonging - even more with digital communication.Unreasonable Hospitality by Will Guidara - Episode 89: https://autorepairmarketing.captivate.fm/episode/089Create Loyalty by: Being thoughtful and intentional with all you do. Understanding the difference between service + hospitality. Service is black and white. Hospitality is full color.Having authentic connection: Southwest Airlines - the heart, Ciro - my Italian driver, 1st Phorm, Eleven Madison Park Restaurant's hot dog story, Bear Mountain Bakery, The Basketry, Holtz Leather, Smallwoods. Knowing your clients, understanding them, being present, listening, and being considerate and generous (read the book: Gift*ology). Being a trusted resource.VISION's speaker: Scott Stratten, said, “If you want to worry about the bottom line, you've got to focus on the front line.” (To obsess about how your customers feel, you must obsess about how your employees feel.Customer loyalty comes after employee loyaltyHow are you taking care of your team? Daily Stand-Up (gratitude and top priority) + a checkin/awareness for me.Team Outings. Letters/notes/recognitions. Mentoring. Schedule emails/slack messages/textsToo many companies leave the human behind. We live in a world where we have an opportunity - responsibility - to make magic in a world that is desperate for it. When you make magic you add to the layers of loyalty being created.Make this part of how you do business. A process. A time, place, a procedure/reminder. How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we've decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Show Notes with TimestampsLoyalty: strong feeling of support or allegianceWhat that means to me. Companies I am loyal to: Bear Mountain Bakery, Holtz Leather, The Basketry, SmallwoodsSimon Sinek's Ted Talk “Start with Why”: Your purpose, Your cause, Your beliefsWe are lonelier & more apart than ever beforeMaslow's Hierarchy of NeedsOur Core ValuesWe have an intense desire to feel a sense of belonging - even more with digital communication.Unreasonable Hospitality by Will Guidara - Episode 89: https://autorepairmarketing.captivate.fm/episode/089Create Loyalty by: Being thoughtful and intentional with all you do. Understanding the difference between service + hospitality. Service is black and white. Hospitality is full color.Having authentic connection: Southwest Airlines - the heart, Ciro - my Italian driver, 1st Phorm, Eleven Madison Park Restaurant's hot dog story, Bear Mountain Bakery, The Basketry, Holtz Leather, Smallwoods. Knowing your clients, understanding them, being present, listening, and being considerate and generous (read the book: Gift*ology). Being a trusted resource.VISION's speaker: Scott Stratten, said, “If you want to worry about the bottom line, you've got to focus on the front line.” (To obsess about how your customers feel, you must obsess about how your employees feel.Customer loyalty comes after employee loyaltyHow are you taking care of your team? Daily Stand-Up (gratitude and top priority) + a checkin/awareness for me.Team Outings. Letters/notes/recognitions. Mentoring. Schedule emails/slack messages/textsToo many companies leave the human behind. We live in a world where we have an opportunity - responsibility - to make magic in a world that is desperate for it. When you make magic you add to the layers of loyalty being created.Make this part of how you do business. A process. A time, place, a procedure/reminder. How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. UnLeadership: Make Building Relationships Your Business.   Key Takeaways In this riveting episode Scott Stratten discusses the concept of Unleadership. A sequel to their practical and effective ideas on Unmarketing. Drawing from their four-page chapters book, Scott compares leadership to culture as it continues to be made of the unseen "everyday stuff", as opposed to what you can make a picture out of such as: a person addressing a team of individuals. Beginning with a dose of self-awareness and the fact that "you don't know what it's like to work for you". Scott challenges leaders to define what a 'job' really is and to question what they consider 'insurbordination' in the workplace, touching on the other side of the coin: the overused, misused phrase 'we are a family' when referring to the business, and many other overlooked yet relatable pointers in building professional and empathetic subordinate relationships required to achieve set company goals and build a culture that is understood even at the very top of the organisational structure.   More About Scott Stratten: Connect with Scott on LinkedIn - linkedin.com/in/unmarketing/ Visit their Website - unmarketing.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff About the Book: Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don't start by piling up words. Instead, focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your readers take as you guide them from confusion to understanding, action, and success? Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters. Learn how to: Build your book not just from ideas but from people and their compelling stories — and how you can research and tell those stories. Write a first chapter that creates powerful motivation by emotionally connecting with readers. Select among the three major publishing models — traditional, self-publishing, and “hybrid” — on the axes of speed, cost, and influence. Plan your book as a project, then efficiently execute that plan with a low-stress, high-potency tool: the fat outline. Structure chapters that no reader can put down. Collaborate with coauthors, editors, and ghostwriters without excessive bloodshed. Promote your book to maximize your sales, revenue, and influence. Josh Bernoff's book projects have generated over $20 million for their authors. This guide includes the results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten. Don't waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won't just get your words in print. You'll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world. About the Author: Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated over $20 million for their authors. Josh's previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). Toronto's Globe and Mail called it “a Strunk and White for the modern knowledge worker.” He is the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller. He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books. He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business. Prior to Forrester, Josh spent 14 years in startup companies in the Boston area. Josh has a mathematics degree from Penn State University and later studied mathematics in the Ph.D. program at MIT. And, interesting fact – he has appeared on 60 Minutes! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/build-better-business-book-josh-bernoff

Fan favorite and Vegas enthusiast Scott Stratten makes his return to The Bettor Life. Scott has a few things to say about tipping, social media, and some food options in Las Vegas including one of his favorites: short rib eggs benedict. Use promo code "YOELEVEN" for 11% off at The Bettor Life online shop: www.bettormerch.com Want to launch your own podcast? Use promo code "BETTOR" at sign up for 2 months free when you sign up for a plan at Libsyn, my podcast hosting service of choice. https://signup.libsyn.com/?promo_code=BETTOR Please, take a moment to leave us a rating and review in your podcast app of choice like iTunes, Stitcher, or Spotify.

Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff https://amzn.to/446ArCp “If you're serious about writing a business book that matters, then look no further.” —Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is Human ENDORSED BY MORE THAN 50 SUCCESSFUL BUSINESS AUTHORS Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don't start by piling up words. Instead focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your reader take as you guide them from confusion to understanding, action, and success? Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters. Learn how to: Build your book not just from ideas but from people and their compelling stories — and how you can research and tell those stories. Write a first chapter that creates powerful motivation by emotionally connecting with readers. Select among the three major publishing models — traditional, self-publishing, and “hybrid” — on the axes of speed, cost, and influence. Plan your book as a project, then efficiently execute on that plan with a low-stress, high potency tool: the fat outline. Structure chapters that no reader can put down. Collaborate with coauthors, editors, and ghost writers without excessive bloodshed. Promote your book to maximize your sales, revenue, and influence. Josh Bernoff's book projects have generated over $20 million for their authors. This guide includes results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten. Don't waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won't just get your words in print. You'll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world. About the Author Josh Bernoff is the author, coauthor, editor, or ghostwriter of eight business books. Book projects on which he has collaborated have generated over $20 million for their authors. His most recent book is "Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters -- A Comprehensive Guide" (Amplify, 2023). He is also the author of "Writing Without Bullshit: Boost Your Career by Saying What You Mean"(HarperBusiness, 2016). Toronto's Globe and Mail called it “a Strunk and White for the modern knowledge worker.” He was coauthor of "Groundswell: Winning in a World Transformed by Social Technologies" (Harvard Business Press, 2008), which was a BusinessWeek bestseller. Josh writes a blog post on topics of interest to authors every weekday at Bernoff.com. His blog has generated 4 million views. He lives with his wife, an artist, in Portland, Maine.

That's a wrap for Season 13 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 14, which launches early July 2023. We heard some amazing stories from a diverse group of guests who discussed how inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf. ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ If you didn't get the chance to listen to all of our twelve Season 13 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and why you liked them! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Y8Y7ZFJC.jpg Our Season 13 guests were: Episode 1 John Simpson - Founder and Chairman - On Course Foundation "Being disabled myself, I chatted with a few of the injured veterans and told them what had happened to me. I saw some of them looking back at me and I realized that golf was something they could do. That's when I thought, "if we could start a charity which teaches golf on a long-term basis with the idea of then getting them some form of employment within the golf and related industries, that if we could do that, that would be quite something". And that's where it all started." We open Season 13 with an inspirational conversation with John Simpson, Founder of On Course Foundation. Click to listen >> MAKING A DIFFERENCE: SUPPORTING THE RECOVERY OF INJURED VETERANS THROUGH GOLF (https://modgolf.fireside.fm/142-john-simpson) Episode 2 Kat Ramirez - Founder of Golfing Buddy "Golf is a great game to get to know people. That's why we go on the golf course with new people and spend four hours with them. It's because golfers really want to have a good time, instead of feeling like they're not good enough. So Golfing Buddy was created to empower people to find other people just like them to go play golf with."... Kat Ramirez, Founder of Golfing Buddy joins us to share how to successfully self-fund a startup as a side hustle. Click to listen >> CONNECTING GOLFERS WITH LIKEMINDED PLAYING PARTNERS (https://modgolf.fireside.fm/143-kat-ramirez) Episode 3 Bob Winskowicz - Founder of SQAIRZ Working for Arnold Palmer and having "The King" in your mentorship corner is one of many positive experiences that Bob Winskowicz - Founder of SQAIRZ - has as part of his secret sauce. Host Colin Weston learns about the influences that helped shape Bob's world view to become the entrepreneur and business leader that he is today. Click to listen >> DO A COMMON THING IN AN UNCOMMON WAY (https://modgolf.fireside.fm/144-bob-winskowicz) Episode 4 Nick Conrad - Founder of Twilight Golf Association "I thought it wasn't crazy that you could pull together lots of strangers and create a golf league out of it. If I could allow those people that regularly fill out the tee sheet to create organized games, that really would resonate." Twilight Golf Association Founder Nick Conrad joins us to share how partnering with a technology company has turbocharged his startup. Click to listen >> SCALING A GOLF STARTUP WITH PARTNERSHIPS (https://modgolf.fireside.fm/145-nick-conrad) Episode 5 Lesley and Clare McMahon - Breaking the "grass ceiling" in the golf industry Colin was invited to attend The NGCOA Canada Conference in Vancouver, where he sat down with the mother/daughter duo of Lesley and Clare McMahon to learn about the world of owning and operating a golf course. Lesley also shares her experience as the first female president of The National Golf Course Owner's Association Canada and Clare talks about the challenges and opportunities for women in the golf industry. Click to listen >> BREAKING THE GRASS CEILING - A MOTHER/DAUGHTER DUO WHO ARE CHANGING THE GOLF LEADERSHIP LANDSCAPE (https://modgolf.fireside.fm/146-lesley-and-clare-mcmahon) Episode 6 Ryan Engle - Founder of GOLF+ "My first virtual reality putt was 20-footer uphill with a left-to-right break. I hit it and put it 6 inches past the hole, burning the edge on the left. I thought, "Wow that felt exactly like hitting a putt." After that magical moment I said to the team "okay you know what, we're going to pivot 100% into VR." Ryan Engle, Founder and CEO of GOLF+ joins us to share how his love for writing code and playing golf led to the creation of the golf industry's leading VR gaming platform. Click to listen >> PERSEVERANCE, PIVOTING AND THE ABILITY TO CONTINUOUSLY ADAPT (https://modgolf.fireside.fm/147-ryan-engle) Episode 7 LIVE from the 2023 PGA Show with former guests Lydia Davies and Billy Brown Colin returns to The PGA Show in Orlando and was ready to record a podcast but his guest no-showed! Not to worry, as Colin spots previous show guest Lydia Davies walking by and asks her to join him for a spontaneous chat about what's cool at the show. Minutes later another previous guest jumps in to take this fun-filled conversation to the next level. Click to listen >> LIVE FROM THE 2023 PGA SHOW! (https://modgolf.fireside.fm/148-pga-show-2023) Episode 8 Jillian Foss - Founder of #LEGS I thought, "what can we do to continue to lift up women towards leadership through golf?" because I believe the world would be a better place. So I set out to accomplish this mission and have some fun while we're at it. LEGS Ladies Executive Golf Society Founder Jillian Foss joins us to share how she combines her passion with a sense of purpose. Click to listen >> NO RISK = NO FUN (https://modgolf.fireside.fm/149-jillian-foss) Episode 9 Jewel Love - Society 61 "We know the golf industry has to be updated, the culture of it. To diversify that means you're willing to make changes that you never thought of making, to think differently and open up your mind in new ways." Jewel Love, Board Member and Advisor for Society 61 and The Society 61 Foundation joins us to share how their apparel brand acts as the platform to support young elite African American golfers. Click to listen >> BREAKING DOWN BARRIERS TO CREATE THE NEXT GENERATION OF GOLF LEGENDS (https://modgolf.fireside.fm/150-jewel-love) Episode 10 Scott Stratten - Founder of UnMarketing After experiencing Scott Stratten's inspirational keynote talk at the NGCOA Canada conference in Vancouver, host Colin Weston sits down with the creator of UnMarketing to learn how the golf industry can flourish by embracing the virtues of authenticity, integrity and community. Click to listen >> YOU DON'T KNOW WHAT IT'S LIKE TO WORK FOR YOU (https://modgolf.fireside.fm/151-scott-stratten) Episode 11 Brian Esposito - Founder/CEO of Esposito Intellectual Enterprises "I've been through hell and back, made every mistake you can think of and I'm honoured to share those experiences with the great companies that we get to work with." Brian Esposito, Founder/CEO of Esposito Intellectual Enterprises shares how he helps web3 sport and entertainment tech companies thrive and succeed. Click to listen >> TIME IS OUR MOST PRECIOUS COMMODITY (https://modgolf.fireside.fm/152-brian-esposito) Episode 12 Steve Madden - Co-Founder of Swingtweaks "After playing for the first time five years ago, I grinded away at the range over 60 times that winter in stall 107 just hitting balls till my hands bled. I was addicted. I made a decision a few years ago that I wanted to create a lifestyle, or a job where I could golf and do my own thing tech-wise." Swingtweaks Co-Founder Steve Madden joins us to share entrepreneurial lessons learned in the golf industry. Click to listen >> FIND CLARITY THROUGH ACTION (https://modgolf.fireside.fm/153-steve-madden) ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) ______________________________________________ We want to thank our sponsor partner Golf Genius Software for helping support The ModGolf Podcast https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/17rvuXOv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you're a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Special Guests: Billy Brown - Founder and CEO The Golf Sanctuary LLC. 2x Amazon Best Selling Author, Real Estate Investor, and Entrepreneur, Bob Winskowicz - Founder of SQAIRZ, Brian Esposito - Founder and CEO, Esposito Intellectual Enterprises, Clare McMahon - MBA graduate and Golf Teaching Professional, Jewel Love - Board Member and Advisor with Society 61 and The Society 61 Foundation, Jillian Foss - Founder of #LEGS - The Ladies Executive Golf Society ⛳️, John Simpson - Founder of On Course Foundation, Kat Ramirez, Founder of Golfing Buddy, Lesley McMahon - Past President at NGCOA Canada / GM at Balmoral Golf Course, Lydia Davies - Founder and CEO of TeeMates Golf, Nick Conrad - Founder and General Manager of Twilight Golf Association, Ryan Engle, Founder and CEO of GOLF+, and Scott Stratten - The Creator of UnMarketing.

Matt Swain is Head of Communications Insights & Experience at Broadridge. He is a recognized Customer Communications industry thought leader and the host of the Reimagining Communications podcast. From delivering keynotes around the world to defining best practices, hundreds of well-known companies have relied on Matt's expertise and research for their current and future omni-channel communication initiatives. As Head of Communications Insights & Experience at Broadridge, Matt brings invaluable market research and consulting expertise to clients relative to benchmarking, customer experience optimization, and digital transformation.   Questions  •  Our last interview was maybe about a year ago, how have things been for you in the last year? Any new changes or new emerging trends that you've identified in the last year? •  Your 2023 CX and Communications Consumer Insights Report, one of the first things I'd like for us to start off talking about is, there is a very big disparity between customer expectations in 2019 being 35% versus 2023 being 69%, that's like basically a double, it's about half more than what it was before. What do you think is a primary reason for this? Why are customers' expectations not being met? •  One of the things that your report also generated and spoke about was personalization. And even if companies have a good handle on it, are they really executing it in such a way that the customer feels like that experience is personalized? Could you share a little bit about the data on that that was collected? •  Now, in delivering that quality experience as you mentioned what the customer is looking for. In the report you spoke quite a bit about digital transformation and just making things easy and simple for customers to access. Could you share with our audience, maybe two or three key takeaways or trends that may have come out of the report as it relates to that particular area? •  I found it quite interesting that there was your mention, or the reporting gave mention to the fact that there was preferences for physical mail versus digital. So, can you explain to us a little bit about why it is you still have some people that are interested in physical mail? Do you think it's generational? Or do you think it's just as a backup? •  Based on the report, what are maybe one or two things that organization should be focusing on based on what the data is showing you because we do want to make data informed decisions. •  Is there any new books/content that you've been exposed to that you think you'd want to share with our audience that you think would add value to their journey? •  Could you also share with us what's one thing that you're working on right now or going on in your life right now that you're really excited about, either something you're working on to develop yourself or your people? •  Could you tell our listeners where they could find you online?   Highlights  New Emerging Trends Identified in the Last Year Me: So, we are having you back on based on the fact that you have published a new paper that we're quite intrigued for you to share with us some of the high points from that paper. But before we jump into that, could you share with us? I think our last interview was maybe about a year ago, like last year May I think. So, just a little bit under a year, how have things been for you in the last year? Any new changes or new emerging trends that you've identified in the last year?   Matt stated that certainly, there's been a lot happening in the past year, certainly, they looked at some of the changes in the economy and how that might change the way that consumers and customers would want to interact with the companies they do business with. The other one that has emerged even more recently is Chat GPT. And looking at generative AI and how advanced that has gotten, has certainly had a lot of their clients asking about how and where they might be able to apply that in the future.    Disparity in Customer Expectations Me: Amazing. I'm so happy you brought up Chat GPT, because it's certainly a hot topic these days. So, back to the report, your 2023 CX and Communications Consumer Insights Report, I had a chance to look through it and I'm quite intrigued with some of the insights. So, one of the first things I'd like for us to start off talking about is, there is a very big disparity between customer expectations in 2019 being 35% versus 2023 being 69%, that's like basically a double, it's about half more than what it was before. What do you think is a primary reason for this? Why are customers' expectations not being met?    Matt shared that this is one of his favorite stats. And he bet they talked about it last year as well, when it was at 65% of consumers that said that most of the companies they do business with need to improve the experience they provide. So, that 35% in 2019, jumping to 69% in their latest report. Over the last five years they are headed from a consumer perspective where businesses are not delivering quality customer experience and the caveat is, it's most businesses, right?   So, we all have our favorite and whoever offers the best customer experience for you today, that kind of sets the bar for what your expectation is for how you interact with all companies you do business with. And what concerns them is that those leaders are pulling further ahead. So, they mentioned generative AI and Chat GPT. Let's say those leaders start using that as something to simplify his customer experience. Now, how does everyone else catch up that might not necessarily have as deep of pockets or might not have the resources to deliver on that experience? We're seeing a bigger gap from the leaders and the rest of the field.   Me: Amazing. And would you say that based on the disparity in the percentage that it's more prevalent in some industries than it is in others?   Matt shared that he thinks so, the way they asked the question was generically across all of the companies you do business with, but he thinks when they look at who's providing the best experiences, consumers lean toward banking as providing among the best experiences, but that was still only 3 in 5 consumers that suggested that their banking relationship was best.   The next one after banking was credit cards and that was less than 2 in 5 consumers only 38% of consumers thought that their credit card provider had the best experience. So, it does show banking is a clear leader, there's still 39% of banking customers that don't think their banking relationship is among the best. So, it really is dependent on the specific company, more so than the industry.   Me: Now, one of the things your report also mentioned is that what the leaders do better than the persons that are clearly lagging behind them are things like, ease of transaction in terms of navigating account details, that was 43%, communicating clearly was 43%, making it easy to talk to a real person 41%, sending notification when there's important things to be looked at 34%, and allowing the customers to select how they want to receive communication is 25%. So, what I noticed across all of those, they could actually be grouped under one topic communications, right?    Matt stated exactly and where he was headed with that is he thinks that that is one of the big takeaways for them is, they think so much about customer experience being broader than communications, which it is there are aspects that are not communications driven, but the communications play a really critical role in what that overall customer experience is.   Me: Agreed, agreed. And it's something I always think that a lot of times, it's always the little things that can make an experience amazing or fantastic or phenomenal, versus making an experience unbearable, and uncomfortable and just frustrating.   Simple things like maybe just as you mentioned, a follow up telephone call or an email to let you know where things stand. Just yesterday, I was speaking to a friend who is looking to switch insurance companies for his health insurance. And he mentioned that the previous provider that they had, had a portal that you could log in, and each time you had a health claim, you could see the status of the claim online.   Whereas this new company, even though their rates are better, and they're known as the industry leader in the market, it's just so frustrating. He has to call the broker and sometimes he's not aware of the process. And, of course, there's no online portal to log on so there's no way for you to know what's the status of your health claims. So, again, communications, because one of the reasons why he thought the previous provider was better was because of the fact that it was easy to get information instead of him having to take so many steps to get the same information.   Matt shared that he thinks that that aspect of friction, certainly, we talk about friction in any process relative to customer experience, but for accessing information for just being able to get into the system and navigating to the things that are most important to you, those are really centered around a strong communication strategy.   Personalization vs. Customization in Customer Experience Me: Indeed. Now, one of the things that your report also generated and spoke about was personalization. We've been hearing that word for quite a few years now, I don't know if every company has a good handle on what personalization really is. And even if they have a good handle on it, are they really executing it in such a way that the customer feels like that experience is personalized? Could you share a little bit about the data on that that was collected?    Matt shared that from a consumer perspective, the people that responded to the survey, personalization, certainly for them means make it about me, make it relevant to me. For the company that's sending that communication, which is the Broadridge client, if you will, they're more thinking customization or not necessarily one to one personalization, but configurability and configuration. So, certainly with your data, obviously that is personalized to you because that is your account balance or how much you owe or whatever it is.   But then there are those peripheral things, marketing messages, the cross sell, the upsell, the imagery, and those are all things that can turn somebody off if for instance, there's a picture of a retired couple, and the consumer is just starting his career, and they're talking to him about early retirement, certainly early retirement would be great. But he doesn't think that that's going to be the reality for him today. And then that makes him question the rest of the communication, because he's been put off by that initial visual as an example.    Me: Very true. So, could you maybe give our audience one strategy of how an organization could combat that type of perception of customization versus personalization?   Matt shared that he doesn't even know if it's combating it, he thinks it's for the recipient. It's just making sure that they recognize that who they are. So, he guesses the way that you would do that is you have various personas, or different demographics. So, if he's using that image personalization, as an example, since we started down that route, it might say, anyone who is 18 to 25, show this image, 26 to 45, show this image, 46 plus, show this image, just as an example of how you'd still be able to do that at a customer level, but not fully personalized one to one.   Digital Transformation – Takeaways That Came From the Report Me: Now, in delivering that quality experience as you mentioned what the customer is looking for. Technology is also very, very big. And I did know for this report that you spoke quite a bit about digital transformation and just making things easy and simple for customers to access. Could you share with our audience, maybe two or three key takeaways or trends that may have come out of the report as it relates to that particular area?   Matt shared that certainly, one that comes to mind, right away is around that simple way to interact across all channels. So, as a person in the industry, he would be talking about this as an omni-channel experience, but for the consumer, they simplified it to just make it easy for him to interact however he wants to interact. And they had 92% of consumers in the survey that said that that's important to them and that was up from 87% last year.   But then when they asked if these consumers were getting those communications delivered across channels in a simplified way, they only found that 35% were receiving them this way. So, 92%, it's important, but only 35% are actually seeing that from the companies they're doing business with.   Me: And again, it goes back to their strategy. Yes?   Matt agreed absolutely. And there's a strategy component to it and there's also a platform like the underlying technology component. Sometimes the companies aren't organized in a way to make it easy for their customers to interact across channels. There are companies that have a mobile team, an email team, a print team and if those teams are working on separate platforms, or with independent strategies, it's really hard to roll up to a consistent unified experience.   Me: So, your recommendation would be that they should either all be on the same platform, or they should be talking to each other, so the customer at least feels like it's one experience versus silos of experiences.   Matt stated that ultimately, if you can get to a unified communications platform that everyone's working from, they can still have their own processes and add ons to that platform. But if everyone's working from a central platform, where all of the data is stored, preferences are stored, so if his preferred nickname is Matt, instead of Matthew across all channels, across all communications types, everybody looks for that same data point, what's your preferred nickname? Instead of having him to provide that multiple times. The same point would be for communications preference, if he's working across different lines of business.    So first, he was just talking about channels like mobile, print, email, but then different lines of business within the same company. Sometimes those are siloed as well. So, he has to set his preferences in for banking, but then again, for his mortgage, and then again for his insurance or for his investments. And it's really important to have that more centralized to provide a better experience for the customer.   Preference for Physical Mail Versus Digital Me: So, another big thing that I found interesting, this was a definitely a personal topic for me because I'm all about digital. I found it quite interesting that there was your mention, or the reporting gave mention to the fact that there were preferences for physical mail versus digital versus physical and digital. For me, for example, there are some organizations that you do business with and depending on how the print is prepared and given to you, it can fade over time which doesn't make any sense, in my opinion, because if I wanted to keep that as record for, let's say, 24 months down the line, it's quite possible, I won't be able to read what's on the paper.   But if it came in a digital format, it can last a lifetime, because it's not going to fade once it's in your email, or on your computer. So, can you explain to us a little bit about why it is you still have some people that are interested in physical mail? Do you think it's generational? Or do you think it's just as a backup?   Matt shared that it's interesting to address your fading comment, he actually hadn't heard that as one of the primary reasons and it's one of your key reasons. But it's really an interesting angle that they haven't uncovered yet. The research what they had was, in what they've seen over time, has been that consumers like to keep a paper record, so that's usually the top reason that they hold on to paper is for the hardcopy archive.   The second point is that it's a reminder and if it's a bill, it's a reminder to pay, if it's a statement, it's a reminder to review account balances. But it's a trigger and that might be a reminder that to then go online, and review but the physical document, cut through the clutter for some people.   And then the third reason is one that they see both sides of, those that hold on to paper say they're concerned about data security and privacy going digital. And then conversely, they hear the same thing from people that are digital and not print that say, sending a paper copy feels like there's a concern about data security and privacy if that paper copy goes to the wrong householder, somebody else opens it. So, they see both sides of that one, but obviously, it is an important factor for consumers on either side of the discussion.   Me: And so, did you find that it was more generational in terms of it was more, let's say, baby boomers who had the concern of wanting to keep the paper trail or it creating a trigger, as you had mentioned, for them to go online? Or for them to review their statements? Or is it a case where across the board regardless of age 25, 38, 56, pretty much everybody was in that bracket?   Matt stated that it tends to be generational that you'll have more of younger demographics being comfortable as digital only and more of older demographics, baby boomer plus being more comfortable in paper. But it is interesting, because they have clients that will state that as fact and say, everybody wants to be digital, our client of the future is this up and coming generation and everybody wants to be digital, therefore we will only be digital. And the reality is, you still have some preferences, some people that that say, “Hey, I get everything digital.” So, the paper, like he said, cuts through the clutter.   So, you have some younger demographics that actually say, “No, still send me something by mail, because I actually don't get all that much mail anymore. So, this actually is something that I look at.” There is also the kind of the longer-term strategy of moving as many people to digital as feel comfortable and as aligns with what's important to you as a business cost reduction, quality of experience, etc. But then there's going back to that simple way to interact across channels, it's really important that we still think in this omni-channel strategy.   So, even if you have 80% of your customers that want to be digital, or that's your goal to get digital, you still have 20% that you need to service in a paper-based environment and how do we optimize that communication and make that the best possible experience as well?   Summary from 2023 CX and Communications Consumer Insights Report and Recommendations for Way Forward  Me: Can you just give us like I would say a summary, maybe three key things that came out of the report and recommendations for audience depending on whatever industry they're in, whatever role they play in their organization as to going forward where we basically completed the first quarter of 2023 and we're embarking on our second quarter. What are maybe one or two things that they should be focusing on based on what the data is showing you because we do want to make data informed decisions.   Matt shared that there were three key takeaways that came out of the research. The first was where they started, which is that CX expectations continue to rise, where they found that 69% of consumers were underwhelmed by most company's customer experience, and that had nearly doubled since 2019. So, the takeaway for listeners is to really look at where your customer experience is falling short, across the customer journey, and then implement a get-well plan.   The second point was one that they did not address, but they talked around it, which is relative to the importance of the communication as relative to a consumers' view of how innovative your company is. So, 61% of consumers said that they judge a company's innovativeness based on the communications it sends. So, he thought that was a really interesting aspect, which also ties back to how important communications are to overall customer experience. So, for their clients, and for companies at large, it's how do you ensure your communications in print and digital are working for you, not against you.   And then the last point is, they have a lot of companies that comes to them with a desire to take paper out of the process, because they're looking to say it's the operational savings, can I remove print and mail. And the challenge is, those consumers that they talked about that have digital access, but still hold on to the paper. And what they found was those double dippers that have paper and digital, 82% of them would go paperless if they received a more engaging digital experience. So, they really think that part of what creates a better digital experience but also helps achieve these paperless goals of their clients is to really focus on creating a better mousetrap, creating a better digital experience, a more engaging digital experience that gives somebody a reason to let go of that paper. And it's not the reason that the companies they do business with have which is saving on print and postage, the consumer doesn't care about that, they want a better experience.   Books/Content That You've Been Exposed to That Is Value Added   Me: Could you share with us, I know we would have asked you this question last year. But I want you to think about the books that you've read in the last year. If you've read any new books that you'd like to share with us, that you think would support a lot of what you've mentioned in the report, but also just support the overall customer experience initiative that organizations are embarking on. Is there any new content that you've been exposed to that you think you'd want to share with our audience that you think would add value to their journey?    Matt shared that last year, he probably leaned toward an interesting book, which was QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground and it was a Scott Stratten book that's more of a flipbook but it shows you examples of poor implementation of QR codes, but also speaks to the importance of being smart about how and when you incorporate technologies like QR codes into your communications. Now, he will say in their research, they found that 57% of consumers want companies to use QR codes and print to drive them to more information digitally. So, there is a way to balance that.   Now, in terms of something else that came to mind that he didn't read in the last year but is another one that he really enjoyed. It is Seth Godin's book, which is Meatballs Sundae: Is Your Marketing out of Sync.   It's probably 10 or 11 years old now but it's geared toward marketers. And it focuses on doing what you're good at, but also telling a good and cohesive story. So, he thinks it's actually a really good analogy to tie in the research that they do with the products and services that Broadridge offers. So, it's the research supports the storyline on how and why they're developing their products and services the way they are to deliver on that better experience for their clients and those end consumers.   What Matt is Really Excited About Now! When asked about something that he's really excited about, Matt shared that it can't be the research it because that's what he's most excited about.    Me: Are you planning to take the research outside of just doing podcasts interviews and talking about it? Are you going to do like a workshop around it? Are you thinking of maybe having an international conference, there's so many things that could spin out of this research?    Matt shared that they use it throughout the year. And so, he always gets excited when they've launched the newest, latest research, and it's always a great time to catch up with Yanique because it's fresh and new. And then they use it over the course of the year in presentations at events, not their own events but sometimes their events as well, but presentations at events, but also it creates a really good client dialogue.   And so, he gets really excited about bringing the research to clients saying, “Here's what we're hearing in the market from your customers, and how does this align with some of your priorities as a business today? And where are you headed?” And they get into some really great strategy discussions that ultimately leads toward their clients adjusting their priority list or adding new items to that list. But also, it gives them a chance to validate the findings within each of those clients and across those industries.    Me: That's a very good point, because now you're actually using the data to see if the decisions that you're making will actually come in alignment with what the market is saying. And you get to see if it was a success or a fail.   Where Can We Find Matt Online   Website – www.broadridge.com Podcast – Reimagining Communications Podcast LinkedIn - @askmattswain Twitter - @AskMattSwain   CX Survey Landing Page: https://www.broadridge.com/report/brcc/2023-cx-and-communications-consumer-insights   Meatball Sundae: https://www.amazon.com/Meatball-Sundae-Your-Marketing-Sync/dp/1591845351    Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links ·  QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground by Scott Stratten ·  Meatball Sundae: Is Your Marketing out of Sync? By Seth Godin    Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners    The ABC's of a Fantastic Customer Experience Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience! Our Next Webinar – May 16, 2023 at 10:00 am Register Here

Today, we talk with Vegas enthusiast Scott Stratten. Scott has been on The Bettor Life a few times, his last being three years ago just after the pandemic shutdown. Well, he's fresh off his first two trips since the pandemic and has thoughts on Vegas and casino customer experience. Use promo code "YOELEVEN" for 11% off at The Bettor Life online shop: www.bettormerch.com Want to launch your own podcast? Use promo code "BETTOR" at sign up for 2 months free when you sign up for a plan at Libsyn, my podcast hosting service of choice. https://signup.libsyn.com/?promo_code=BETTOR Please, take a moment to leave us a rating and review in your podcast app of choice like iTunes, Stitcher, or Spotify.

"UnMarketing is my attempt to reduce hypocritical marketing, because I saw twenty years ago that people were interuptively marketing in a way they hated to be marketed to. I realized there had to be better ways than this "push and prey" mentality and instead choose a "pull and stay" mindset to authentically build community so that when people need your product or service they will unconditionally choose you." Scott Stratten is the Creator of UnMarketing. He is one of the leading speakers/authors in the world when it comes to helping audiences embrace the age of disruption and look at business differently using the pillars of integrity, authenticity and community. ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ Click on the image below to watch our extended conversation with Scott on our Youtube Channel (https://youtu.be/cdIiLAAIuKA)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/1BlrVm3n.png (https://youtu.be/cdIiLAAIuKA)

Thank you for tuning in to our 150th episode! I started the Easy Prey Podcast with the goal of helping listeners learn to avoid being an easy target for scammers and fraudsters, both online and in the real world. Since the first episode on March 18, 2020, I've had the honor of interviewing some of the most influential people in their fields. We've talked about topics ranging from personal safety, self-defense, social engineering, and romance scams, to phishing, cybercrime, and everything in between. This episode is a slightly different format than normal. We've had some amazing guests on the show over the last 149 episodes. Today, I'm sharing highlights from our top 10 episodes!  In this highlight episode, you'll hear clips from: Narcissist Specialist, Dr. Ramani Durvasula Romance and Scam Survivor, Debby Montgomery Johnson Trust and Safety Architect, Jane Lee Programmer, John McAfee Author and UnMarketing Specialist, Scott Stratten People Hacker, Jenny Radcliff Former Cybercriminal, Brett Johnson Author and Gaslighting Expert, Dr. Deborah Vinall Former FBI Negotiator, Chris Voss Tech Pioneer and Podcast Host, Steve Gibson Show Notes: [1:50] - Dr. Ramini Durvasula is an expert in understanding Narcissism. She shares the shocking traits of narcissists and you may realize you know a few. Click HERE for the full episode with Dr. Ramini Durvasula. [9:49] - Debby Montgomery Johnson was a victim of an online dating scam. She shares how she was drawn in and what red flags you should look out for. Click HERE for the full episode with Debby Montgomery Johnson. [16:31] - Jane Lee went undercover to learn about the new online dating scam known as Pig Butchering. She explains how Pig Butchering works and what to look out for. Click HERE for the full episode with Jane Lee. [23:34] - John McAfee worked hard to stay hidden while he was on the run from the US government. He shares the unexpected costs of privacy. Click HERE for the full episode with John McAfee. [30:29] - As a former salesman, Scott Stratten knows that people can see through sketchy sales techniques. He talks about the advantage of doing business with people you know, like, and trust. Click HERE for the full episode with Scott Stratten. [36:37] - Hacking isn't just for computers. Jenny Radcliff's hacking specialty is hacking people. She shares how people can be manipulated and how your business or family can be compromised. Click HERE for the full episode with Jenny Radcliff. [45:41] - As a renowned cybercriminal, Brett Johnson helped define cybercrime as we know it. He now uses his experience to protect people from the type of person he used to be. Click HERE for the full episode with Brett Johnson. [52:01] - Gaslighting is a term that many of us have heard but not all of us know how to recognize. Dr. Deborah Vinall explains what it is and what to do when it happens to you. Click HERE for the full episode with Dr. Deborah Vinall. [57:16] - As a former international kidnapping negotiator for the FBI, Chris Voss has plenty of experience with high-stakes negotiations. He shares his tips for the negotiations we face each and every day. Click HERE for the full episode with Chris Voss. [64:09] - Steve Gibson has been working on computers since before the internet existed. He shares how the internet was not designed with security in mind and what kind of online security we can hope for in the future. Click HERE for the full episode with Steve Gibson. Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.  Links and Resources: Podcast Web Page Facebook Page whatismyipaddress.com Easy Prey on Instagram Easy Prey on Twitter Easy Prey on LinkedIn Easy Prey on YouTube Easy Prey on Pinterest

In this episode of Relationships at Work, Russel chats with six-time best-selling co-author, podcast host and keynote speaker Scott Stratten on the impacts of bad leadership and how unlearning and unleadership (defying traditional norms) is the path to better relationships at work. Scott shares his thoughts, stories and experience with...How bad and good experiences can have life long impacts to employees.Why treating people well isn't a campaign.How "unlearning" can help leadership.How selfish leadership can hurt a company culture.What to do if leadership doesn't want to model good culture.How Stop, Start, Continue can help your leadershipIf you enjoy the podcast, please subscribe and share with others.For more, go to relationshipsatwork.ca Connect with me for more great content! Sign Up for R@W Notes Follow on Linkedin Follow on Instagram Email me anytime

It's that time, once again, when we take a moment to reflect on the year (and podcast), that was. 2022 was challenging in many ways, and the 42 episodes from this year reflect that. Topics ranged from staffing and pay inequity to marketing during a crisis. We talked about working with elected officials - with who better than actual elected officials! We welcomed 62 guests who represented various organizations and companies, in and out of animal welfare. And to top it all off, we passed the 100,000 download milestone in the fall! But as we've said before and will no doubt say again, this podcast is nothing without you. So on behalf of all of us at the Best Friends Network, thank you for everything you do each day to save the lives of pets, and we can't wait to see what you do in 2023.The Best Friends Podcast Ep. 100 - Reducing pay inequality w/ Julie Castle: https://network.bestfriends.org/proven-strategies/best-friends-podcast/best-friends-podcast-ep-100The Best Friends Podcast Ep. 104 - Lifesaving success favors the bold: https://network.bestfriends.org/proven-strategies/best-friends-podcast/best-friends-podcast-ep-104The Best Friends Podcast Ep. 108 - Saving lives in rural America w/ Cole Wakefield: https://network.bestfriends.org/proven-strategies/best-friends-podcast/best-friends-podcast-ep-108The Best Friends Podcast Ep. 112 - Marketing during a crisis w/ KC Pet Project's Tori Fugate: https://network.bestfriends.org/proven-strategies/best-friends-podcast/best-friends-podcast-ep-112The Best Friends Podcast Ep. 124 - Scott Stratten: https://network.bestfriends.org/proven-strategies/best-friends-podcast/best-friends-podcast-ep-124The Best Friends Podcast Ep. 133 - A radical transformation at the York County SPCA: https://network.bestfriends.org/proven-strategies/best-friends-podcast/best-friends-podcast-ep-133

Art Harrison is the Co-Founder and Chief Growth Officer at Daylight. He's an experienced entrepreneur and leader with over 20 years of experience developing and delivering production grade solutions. With a background in computer science and software development, Art was previously Vice President at iNTERFACEWARE and previously founded MXD Communities in 2001.   Questions   Could you share a little bit about your journey, how did you get to where you are today? Could you tell us a little bit about Daylight? And what Daylight does and how Daylight is helping their customers achieve their goals? Could you share with us how is it that consumers or organizations are able to increase their overall customer satisfaction and brand loyalty by offering positive and engaging Omni channels CX at scale? Could you share with our listeners what low-code is for those listeners who are not familiar with that? And why do you believe it's disrupting the CX landscape? You're in the CX space, as well as the design space, could you share with us maybe one or two things that you've seen emerge in the last few months that you will see as an ongoing trend, at least for 2023 in this space? Could you also share with us what is the one online resource, tool, website or app that you absolutely can't live without in your business? Could you also share with our listeners maybe one or two books that have had a big impact on you, it could be a book that you read a very long time ago, or even one that you've read recently, but it still left a great impact on you. Could you also share with us what's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. Where can listeners find you online? Now, could you also share with our listeners, do you have a quote or saying that during times of adversity or challenge, you will tend to revert to this quote, it kind of helps to get you back on track if for any reason you get derailed.   Highlights   Art's Journey   Art shared that like most people, it's been an interesting journey, it's not one that he would have mapped out in advance. But he'd say he's always been passionate about using technology and building things. And he thinks that's been really the guiding principle of his career. So, he started off very entrepreneurial in the social networking and online dating space when he was in university. And really what he found from that led him to marketing and ultimately led him back to being a founder again, here at Daylight.   And it was just a passion to build things that people want to use, and to find ways to delight customers and end users along the way. And even though his career has spanned technical and marketing and other kind of lanes, the common thread has always been, “What do people need? And how can we make their lives better and delight them along the way?” And so, it's been an interesting journey. But he's always excited about where it's going to lead him next.   About Daylight – What Does Daylight Do and How Daylight Helping Their Customers Achieve Their Goals   Art said absolutely. And kind of an interest of this podcast, Daylight is kind of in the space of customer experience, in that they're a platform that helps large enterprises primarily, but really any organization that knows how they want to improve the experience they're providing, not just to their customers, but to their employees as well.   And they're a platform that allows them to rapidly design, build and deploy solutions that really touch on that interaction between people and process. So, the simplest example he can give you is the TurboTax type of example, where you have the IRS and the United States, the CRA in Canada, any other tax agency, they have a business process, but it's a terrible process for most people to interact with.   And TurboTax and the tax industry exists to create a better on ramp that'll guide people through that process in a way that's intuitive to them and is the way they're used to working with other solutions, not just paper forms and addendums. Daylight is a platform that lets organizations build that kind of an experience for any interaction that their customers or their employees are having and to do it at scale across the entire organization. So, they're touching more places, and then proving that experience at every interaction that people are having with the business and their services or processes.   How Organizations Increase Their Overall Customer Satisfaction and Brand Loyalty by Offering Positive and Engaging Omni Channels CX at Scale   Me: Now, one of the areas that we would love to discuss with you, as we have you on our podcast is could you share with us how is it that consumers or organizations are able to increase their overall customer satisfaction and brand loyalty by offering positive and engaging omni-channels CX at scale? Could you share a little bit about that with us?   Art shared that it's a broad question, but he does think there's a lot of ways. Part of the thesis and a hypothesis when they were starting Daylight was this understanding that most organizations are primarily invest in the major touchpoints that they have with their clients.   So, you think about any lifecycle of a client, there's the research and acquisition phase or the signup phase, whatever you want to call it. So, how are we going to bring this customer in and most people are investing a lot of money to try and make that experience as pleasant as possible.   And then there is the renewal or upsell phase, a lot of investment goes in there. But everything that happens in between that is actually what leads to their satisfaction, their probability of churning or abandoning or leaving that organization and so when you can start thinking about what are all the ways that they need to interact with us, it may be that they're just looking for information, they're looking to change some basic information about themselves, their family, their account. And so, when you start thinking about how do we improve the CSAT scores or the NPS for the employees, it's really looking and saying, “Okay, we know we've got the book ends really well.” But there are dozens of times where that friction, they're leaving friction in place, or they're creating friction for someone just to talk to someone to understand, “Hey, can I change the payment date that I have?”or “I've just got married, I want to update some of my information so that my family is included in my account.”or whatever it may be.   When they can look at that and say, “What are all those touch points? How can we make a bigger impact and improve the experience across all of those areas?” And furthering that to like, how do they want to have that experience? It's one thing to say we're going to make everything available online and self-service and there is a core group of customers that care about that. But you need to also think about, well, sometimes there's a lot of information there, or it's someone that doesn't want it, they just want someone to take care of it for them.   You have to look at the entire lifecycle and all of the interaction points and find ways to create a more natural experience in any of those.   But one of the key things that they talk about at Daylight when they're talking with customers, is changing this mindset of, “I have a business process, I have something that I want to accomplish and so I'm going to push it on to the customer in the way that I need it for them to give me their information.” So, you think about a bank, they have a process for anything, you want to open a new checking account, this is how they need the information. And historically, they would even if they were digitizing it, they take their process and put that online. But that's not how we think, as consumers, we don't think about their business process, we think about the outcome we want to have or the experience. So, you have to kind of evaluate all of those touch points from the perspective of the person doing it and try to make those improvements.   What is Low-Code and Why is it Disrupting the CX Landscape?   Me: Now, in preparing for this interview, I noticed that when you were introduced, it was introduced that you were a good candidate to speak about how low-code is disrupting the CX landscape. Could you share with our listeners what low-code is for those listeners who are not familiar with that? And why do you believe it's disrupting the CX landscape?   Art shared that typically, a low-code, it can mean a lot of things for a lot of people but the simplest description of that is historically, anything that you were building new, a technical task required software developers, designers, people on the technical side of the spectrum, to understand your needs, and build that solution for you to the best of their understanding. And what low-code does is it changes the paradigm so that by reducing the technical bar to build new solutions, you're shortening the distance between the person who actually knows the problem, and most likely even knows what the solution would be. And that solution getting built.   So, low-code exists in just about any category, any industry, he'll think of some brand names he has no affiliation with but, whether it's GoDaddy or Squarespace, or any website builder, 10 years ago, 20 years ago, you had to learn HTML, you had to learn how to code a website.   Now, you can go on to a low-code solution where you're dragging and dropping and building something that is professional grade, that looks amazing, that works on any device, that's low-code transforming, who can build websites. And when you think about the experience realm, whether that's digital experiences, the employee experiences for someone that works in a branch, the tools that are going to make your call centre more effective, any area that typically was relying on a service like an integrator or an SI, or a technology team within their own organization, they were waiting in the queue, depending on the size of their budget to get work done, they might have to wait months and months, they get something done eventually, but it's not what they wanted.   Low-code really changes that because now that person that is on the front line, who knows this is where it's always problematic with a customer, “I wish that I could just automatically do these couple of tasks or I wish I knew what to do when they said that they want to purchase this product or change their account in this way.”They understand that problem and low-code empowers them to build if not 100%, 80%, 90% of their solution directly, and keep changing it when they actually use it in the field. And so, it just means the iteration, the time to value and the bar or the barrier to making these better experiences is dropping. And that means you're going to continue to see improved experiences that are really meeting the needs of employees and customers across all kinds of organizations.   Me: All right, so basically making things more accessible to the average person. And I guess it really boils down to as you were saying, as I was listening to you, it really boils down to, I believe, also ensuring that everybody can have access to do the exact thing. When you were speaking just now, I was thinking of Canva. And I was thinking of back in the day, if you wanted to do a flyer or some form of publication for marketing or advertising, you typically get a graphic artist or even an advertising agency who have the talent in house to get it done. But I mean, you can become your own designer with Canva, they've made it so easy. And I thought of that when you're talking about making the design process and the coding process so easy.   Art stated that that's a perfect example. And he'll tie it back, again, he spends a lot of his time talking to these large enterprises that literally have 10s of 1000s of processes that are happening across the organization and insurance company has all different types of claims and policies and managements and call centres and issues that they're dealing with. The bank has branches and wealth products and everything else, they have so many. And going back to that TurboTax analogy, a lot of them are stressful. Like doing your taxes is inherently a stressful thing. You're worried if I do it wrong, am I going to get audited? Am I going to make a mistake? You kind of feel adversarial, like the person that I'm providing this information to doesn't actually have my best interests at heart.   When you can take all of those processes and reduce the cost to actually make something that's more intuitive, more delightful, you're enabling the people on the business side who know that we can improve the experience, our satisfaction scores, to make that improvement. You're improving the lives of the people that need to provide the information in.   As he said, often stressful experiences, it's like taking a test, you're really changing the dynamic of what can be addressed, how easily, how cost effectively it can be and then dramatically changing the types of experiences that can be built, you can take something like taxes, and turn that into something where it's more conversational. “Hey, did you change jobs this year?” “Great. Tell me about your new job.” “Did you get married?” “Great, there might be a tax benefit for you.” You took something that was previously just here, fill out box 66 and made it into something that now feels like, “Hey, this is working with me, this is a very different emotion, a very different experience that I'm interacting with this organization or this business process.”   In the CX Space and Design Space, What Are Things That Have Emerged in the Last Few Months that Will be an Ongoing Trend in 2023?   Me: So, we're approaching pretty much the end of 2022, I can't believe that we're almost in the final quarter of the year, like it just started. And you're in the CX space, as well as the design space, could you share with us maybe one or two things that you've seen emerge in the last few months that you will see as an ongoing trend, at least for 2023 in this space.   Art shared that for him, and he's only one perspective and as he says to his own clients, the clients of Daylight, he's in the vendors mindset. So, as much as he works hard to stay neutral or to be very open and really help people find the best solution for them, regardless of his organization, he still only sees it from his perspective, so always a grain of salt. But what we are seeing, not just in the last couple of quarters, but really for the last few years, particularly during the pandemic, it's escalated, and it continues to grow, no one is stopping work on the customer experience. But some of the same teams and technologies and approaches that people have really heavily invested in to improve customer experience is shifting to include a lot more on employee experience.   As we've all been remote as we have, as consumers, we are seeing these better experiences, it's really hard to have an amazing experience shopping online or interacting with your Robo Advisor account for your investments, and then going to work and using the worst technology or being stuck to deal with terrible processes, terrible communication channels. So, we're seeing a really increasing push on the need to improve employee experiences to do their job, whether they're directly supporting customers, or whether they're doing internal things, HR, anywhere else.   Because it's becoming essential to retain the teams that you have, people just don't want to, they have the flexibility to work anywhere, because the barriers of geography are kind of breaking down. So, the importance of improving the quote, unquote, customer experience of your employees seems to be always increasing and we're really seeing some exciting changes to how people are supporting their teams across the board.   App, Website or Tool that Art Absolutely Can't Live Without in His Business   When asked about online resources that he cannot live without in his business, Art shared that that is a tough one, he would say it's not a glamorous tool by any means but for him, it is probably, he would say any video conferencing. For him, he spent so much time just talking to people, understanding what their objectives are, what their goals are, whether that's his team, whether that's their customers, whether it's just peers in the industry. And if they didn't have access to that, and the ability to still make connections, even when they're geographically dispersed or kind of on locked down with a pandemic.   He feels like this last couple of years would have felt really isolating, he wouldn't have made the connections and the growth that he's made personally, professionally with his team. So, there's a lot of other way cooler tools that he uses kind of in with his marketing brand, or his technology brand. But if you took away his ability to just connect with people, see their faces and still build meaningful connections, he doesn't know what he would do. So, he thinks that still to him is the most valuable app.   Books that Have Had the Biggest Impact on Art   When asked about books that have had the biggest impact, Art shared that he's going to give a weird one here and it's just because he consumes a lot of information. A lot of it is articles and long form. But there's a book, when you asked him that there's a book, a professor recommended when he was young, and this is not for everyone to read. But it made a big impact on him just opening his eyes in the numbers way.   So, it's not about CX or UX, but there's a book called the One Two Three…Infinity: Facts and Speculations of Science (Dove Books on Mathematics) by George Gamow. And it was a computer science professor that at the time basically said, “If you can read this and understand this, then I want to work with you on some side projects.” So, it became a motivation for him to just expand what does infinity even mean? And for him, the keener in him to want to get in the good graces of that professor. So, that just had a big impact on him. And his wife actually recently purchased that one for him, because he had talked about it. Something that I had read in my university days.   Then the other book that comes to mind, and he's just beginning it right now. And he's had it on his shelf for a long time, someone handed it to him before, it's called The Book of Business Awesome/The Book of Business Unawesome by Scott Stratten. So, that's another book, he can't see the impact it's made on him yet but that's next up that someone has recommended, and he's going to be reading next.   What Art is Really Excited About Now!   When asked about something that he's excited about, Art stated that one of the things he's really excited about, well, he's always excited about his family. He's got two kids that are going through transitions of kind of where they are in life. They did their first year away at a sleepaway camp this year, they're in middle school, one of them is in middle school. So, the keeping up with them, his son actually recommended a podcast to him, a business podcast, he's 11 years old, that he's actually loving.   He's really excited about the changes of, they're giving him interesting things that are stretching his mind now. So, that's pretty cool. And one of the things, he's excited about, it's a little cheesy, but they made a big investment at their organization in a communication framework. It's kind of under a selling framework. It's a little plug for the group there called The Value Selling. What he really likes about it is it really gives a framework for how to have conversations, to understand where people want to go, what's stopping them from getting there? And then what they believe the solution would be and how to attach to that.   Now, usually that's used to sell or to do better by your clients and be aligned, he's really excited about what it's been doing for his organization, for the one on ones. Something he's wanted to get better at is how does he mentor and provide one on ones and coaching to the team? And using that same framework of them saying, where do I want to go? You want to be promoted? You want to get to this point in your career? Well, what's stopping you? And what do you think you could do to further that, and then being able to have them know where they want to go and support them is putting a lot more direction to the one on ones he's having.   And he's really excited about how that's going to make him a better manager, a better leader, and how he's going to help the people on the team that he directly interacts with get where they are ultimately wanting to be in their lives, because that's what breeds a great culture, a great team, and just great people across the board, whether they stay with them or not. So, he's really excited about that.   Where Can We Find Art Online   Website – www.daylight.io LinkedIn – Art Harrison   Quote or Saying that During Times of Adversity Art Uses   When asked if he has a quote or saying that he tends to revert to, Art shared that he does and he's going to overshare a little bit. It's not a famous quote, it just comes from his dad, and he's the third Art or Arthur, the third, his son is now the fourth. They've been the Harrison family line, they've kept that tradition going and just from an early age, his dad would just kind of like no matter what adversity they were in, no matter what they're going through, he's like, “Don't worry, it would either be intermix, you're either a Harrison or you're an Art, it's going to work out, and it's going to be fine.”   And it's not that he was some wild success, it's just that he really managed stress well, and just knew that life would work out the way that it was supposed to. And it really just embedded in his DNA. And so, whether it's the hardest day, professionally or personally, whether he's struggling with something, whether he's excited about something, it's just in there, and it's kind of repeating in his brain all the time that like, it doesn't matter if it's going to work out, he's going to prevail.   And he would say just to anyone listening, like that was the same philosophy even when he had the new-born babies, he and his wife were stressing about they're not sleeping, he just had that same mantra, it's going to work out, he's going to figure out what it is that's making this baby upset and he's going to prevail. And so, that simple phrase of like it's going to work out is what drives him and it makes you be willing to take on any challenge, knowing that at the end of this, there's a solution. It's going to work out even when it seems like it didn't work out, that is it working out, it's still leading you where you needed to be. So, that is the kind of quote or mantra that is always with him.   Me: I love that, amazing. And I think at some point in our lives, we all need to kind of give ourselves those kinds of affirmations. Because life can become overwhelming and daunting and sometimes it does feel like all the doors are closing around us. But if you do have that mindset, as Rhonda Byrne from The Secret says, “Thoughts become things,” then if you believe it's going to work out, it will work out.   Art agreed that it will and it really lets you look differently at the things that seem to be the roadblock or seem to be the setback is that it's still going to work out, he doesn't know how yet, but he then tends to look back at all of those negative points and know that he wouldn't be where he is today if he hadn't been there. So, you change your perspective on everything when you just know that it's working out the way it ideally can. To him it is his superpower because it really does make everything seem possible.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   One Two Three…Infinity: Facts and Speculations of Science (Dove Books on Mathematics) by George Gamow The Book of Business Awesome/The Book of Business Unawesome by Scott Stratten   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!   Big RYG Customer Success Leadership Summit October 12-13, 2022 Washington DC Sign Up

This week we're sharing the interview we did with one of the keynote speakers at this year's Best Friends National Conference, Scott Stratten. Scott is a prolific author and speaker. As the founder of UnMarketing, he's helped millions understand how to create community and connection through their marketing efforts in the digital age. We talk about UnMarketing, building relationships with the public, and how a leader's connection to their staff can impact the bottom line. The next National Adoption Weekend event is happening from September 16th through the 18th, and registration is now open. Learn more: https://bit.ly/3AvfZ1u (https://network.bestfriends.org/join-us/events/best-friends-national-adoption-event)

It's time for the 40 Speaking Lessons from 400 Episodes finale! For Part 4 we're bringing back 10 final lessons from former podcast guests. These speakers are not only the real deal, but their insight brings incredible value to the aspiring or “in the trenches” entrepreneur. Collectively these tips will raise the bar when it comes to the success and sustainability of your speaking business. As we wrap up this series, you won't want to miss the final 10 lessons that will complete your list! As speakers, it's essential to keep learning, growing, and asking questions in an effort to refine your craft and bring your best to the stage. These lessons will help do just that, and we're thrilled to share them for Episode 403 of The Speaker Lab Podcast. Enjoy! Here are the final 10 lessons to help you become a better speaker: 31. Lead with appreciation and interest to build relationships (Selena Soo, Ep. 178) 32. How to use the “messy middle in speaking (Nancy Duarte, Ep. 262) 33. Find a balance between being grateful and hungry (Josh Linkner, Ep. 266) 34. It's important to find a market for your passion (Clay Herbert, Ep. 260) 35. Turn your clients into fans (David Meerman Scott, Ep. 272) 36. Stay informed to stay relevant (Scott Stratten, Ep. 259) 37. Learn the ABCDs of your personal brand (Sylvie di Giusto, Ep. 243) 38. Responsiveness always trumps overthinking (Andrew Davis, Ep. 181) 39. Know how to serve all three of your audiences (Joey Coleman, Ep. 212) 40. The best speakers are like coffee (Mitch Joel, Ep. 278) Don't miss our book giveaway! We're giving away 40 copies of The Successful Speaker to celebrate 400 episodes. This is the last week to enter, so CLICK HERE and enter your info to get started!

Scott Stratten is in the Public Speaking Hall of Fame. He is worldly renown as one of the most sought-after public speakers and has impacted millions of lives. He talks about how he got to this level on the podcast, but what might be even more incredible is the husband he is and the tactics/mindsets he shares for how he loves his wife unconditionally more and more every day! This episode is SUPER powerful! Trust me. You will be thankful you did!  ________________________________________________________ ELEVE HEALTH Hyperbaric Chambers (HBOT) is a simple and non-invasive therapy that places the body in a pressurized environment that allows the extra oxygen to dissolve into the blood plasma and to travel freely through the circulatory system, getting to areas where red blood cells may be restricted in flow, naturally enhancing the human body's functions. It is a GAME CHANGER for total recovery, optimization, longevity, skin repair, brain health, and so much more! Check them out here! https://elevehealth.com/ (email info@davidnurse.com for special rates!) ________________________________________________________ I am all about wellness hacks and genuinely believe in these products. Make sure to click the links to get my special discounts. #BreakthroughPartners ChiliSleep™ will give you the BEST night of sleep, EVERY night! Honestly, using ChiliSleep products has been a game-changer in optimizing my sleep. • Code NURSE20 to get 20% off the Cube Sleep System with Chilipad® Cool Mesh™ • Code NURSE15 to get 15% OOLER® Sleep System with Chilipad® Cool Mesh™ ChiliSleep Discounts  ________________________________________________________ Luxee is a superb seasonal box that caters to performers, athletes, and entrepreneurs. They curate and ship award-winning products directly to your door at over 50% retail value...Ladder Sport, Legends athletic apparel, Manscaped, and HVMN are just a few. Check out their Spring Box now and snag 25% off using my code DAVID25. #ShopLuxee Now!  _______________________________________  H.V.M.N. Ketone-IQ™ - is one of my new favorite products! I love this drinkable ketone which supports mental clarity, athletic performance, and metabolic health. No caffeine. No sugar—just clean, natural energy to power your brain and body. All the gains here! Use my custom code DAVID for 10% off. Buy Ketone-IQ™ here

Scott Stratten encourages people to put relationships before competition in the workplace. As the founder of UnMarketing, he believes that people should engage with their customers instead of marketing to them. Scott also co-authored six best-selling business books, and is an award-winning keynote speaker. Scott is an advocate for online integrity. Experiencing breakout success on Twitter, he realized his love for making virtual connections. His passion for online authenticity led him to found UnMarketing “I want to find people that care about humans, that don't treat customers as leads only." To hear Scott's advice about building relationships in the workplace, download my podcast interview with Scott here on iTunes!

No one enjoys being on the receiving end of a business that manipulates or pushes you into buying something. Good business is about relationships where you are authentic, engaged, and building trust. Today's guest is Scott Stratten. Scott is an author, podcast host, and an award winning keynote speaker. He is known for his energy, passion, knowledge, humor, and his man bun. His live and virtual presentations bring UnMarketing to life, energizing attendees, and creating experiences audiences will remember and learn from. Show Notes: [1:30] - Scott's inspiration for starting UnMarketing was frustration. He explains his background and how he moved forward into entrepreneurship. [3:58] - In business, Scott saw the “buy or bye” mentality and believes there's a better way. [5:27] - It isn't about tactics. Strategies don't take into account the human factor. [6:53] - “I'm going to say what I think and I'm going to say it without a filter.” A lot of people are afraid of this for polarizing the market. [8:13] - Scott shares the story behind the domain name for UnMarketing. [11:01] - The kindness of the person who originally owned the domain name believed in Scott's brand. [13:04] - Many companies continue to manipulate people to buy. [14:04] - In marketing, if you lie, nobody knows. [15:49] - Scott shares the story of catching a company in a lie. [18:32] - The internet can't work in a way without trust. [20:09] - In over 300 episodes across six years on the Unpodcast, Scott has never run out of material. [23:31] - Business decisions must be ethical and Scott calls people out for unethical decisions in their business. [26:31] - If you have the endless pursuit of more, you don't appreciate what you have now. [29:38] - Scott has been presented with many opportunities but he couldn't serve too many audiences well and authentically. [33:39] - There is a difference between what is legal and what is right. [36:13] - A lot of companies believe they own their employees. Employees are an asset, not overhead. [37:18] - Scott shares the story of an experience when consulting and a technique called Stop, Start, Continue. [42:04] - After 20 years in this field, Scott continues to be shocked that people don't realize how they are supposed to treat others. [45:01] - Scott recently revamped the UnMarketing website to better show what it is about and to ensure that it is presented authentically. [46:29] - A newer phenomenon in business is that younger generations are coming in with better skills in tech. [48:31] - Be wary of those who say something isn't working anymore because they are likely selling an alternative. [49:27] - Scott personally responds to newsletter email responses and you can sign up for his email newsletters from UnMarketing.com. Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.  Links and Resources: Podcast Web Page Facebook Page whatismyipaddress.com Easy Prey on Instagram Easy Prey on Twitter Easy Prey on LinkedIn Easy Prey on YouTube Easy Prey on Pinterest UnMarketing.com UnPodcast

[S1E03]Scott Stratten is the President of UnMarketing, is a 6X best selling author, and a internationally sought-after speaker who passionately believes that a better business world can be build around integrity, community, and authenticity. He walks a beautiful tightrope of being funny and engaging while exposing some raw truths about business we know to be real, but might find tough to look at. In 2018, he was inducted into the National Speakers Association Hall of Fame. His books, all co-authored with his business partner and wife (also the greatest person in history according to him) Alison Stratten, began with “UnMarketing – Stop Marketing, Start Engaging”, which has sold 50,000+ copies and is available in over 7 languages. Their other books include “The Book of Awesome / The Book of UnAwesome”, “QR Codes Kill Kittens”, “UnSelling”, “UnBranding”, and most recently, “The Jackass Whisperer”.Scott is fascinated with disruptions of the status quo and single-minded in his belief that treating humans well is at the core of successful business practices.  UnMarketing: https://unmarketing.com/The UnPodcast: https://unmarketing.com/unpodcastKeynote Highlights: https://youtu.be/02g6VqHhsnkKeep Going Until We Spot: https://youtu.be/3Cakm2nIQWo  Host: William C Murray, PhD:William is passionate about service, the hospitality industry, and the human experiences found therein. He began in the service industry at the early age of 14 and has never looked back, gaining experience in retail, restaurants, and major hotel companies nationwide. Along the way, he earned a diploma in Hotel and Restaurant Management, a degree in English Literature, an MBA in Tourism Management, and his PhD in Management.   William is currently an Assistant Professor at the University of Guelph (Canada) in the School of Hospitality, Food & Tourism Management at the Lang School of Business & Economics. He is an award-winning hospitality management educator with over 20 years experiences at both colleges and universities across Canada. His research focuses on workforce sustainability and the human condition of workers. He has published work in top journals, including Sustainability, the International Journal of Hospitality & Tourism Administration, and the Journal of Human Resources in Hospitality and Tourism, along with being a co-author of the textbook Snapshots: An Introduction to Tourism, 6th Cdn. ------------------------------------------------------------------------------------------------If you have questions, comments, feedback about the show, or suggestions for future guests, reach out to me. I would love to hear from you!!E-mail: william@theservicecenter.ca Twitter: @WilliamCMurray LinkedIn: https://www.linkedin.com/in/drwilliamcmurray/ Podcast: https://theservicecenter.buzzsprout.com Available through Apple Podcast, Spotify, Stitcher, Amazon Music, and iHeartRadio. 

Scott Stratten is president of UnMarketing and was named “Top Five Social Media Influencers in the World” by Forbes.com. Co-author of six bestselling books with his business partner and wife Alison, Scott helps organizations see their business through his unconventional + disruptive “unmarketing” lens. Today, Scott reveals the power of having others believe in you, tips you can apply that have helped him evolve as a presenter, and what he recommends you "unlearn."  This conversation will motivate you to rise above limiting beliefs and take the next best step in your life. SHOW NOTES Captivated by motivational speaker Les Brown, Scott dreamt of using his energy, passion, knowledge and humor to inspire others. [Just as Scott admired Les Brown as a child, hearing Capitan Charlie Plumb's story left me mesmerized. Hear Charlie share how forgiveness + discipline helped him survive six years as POW on Live Inspired Podcast ep. 31] High school teachers Mr. Penman and Mr. Bearagen had such a positive effect on Scott, he credits them as the reason he graduated. Put the work in. Get the reps. Scott shares how he's evolved as a presenter and how comedians influence his delivery. Watch Scott's now-viral piece on Millennial bias here. "If they're laughing, they're listening. If they're listening, that's when they're evolving." Scott shares the meaning behind some of this tattoos including "unlearn" and Gandi's quote "my life is my message." "It's not mandatory. You have the right to close these things off and pull away if it's no longer serving a purpose." - Scott's social media philosophy "My job isn't to rehabilitate jerks online. I'm not the jackass whisperer." "Every success in business and life is a combination of luck, timing, skill and effort -- and you can only control two of those." "If you believe business is built on relationships, then make building relationships your business." Get Scott Stratten's popular bestselling book UnMarketing here and his latest bestselling book The Jackass Whisperer here. SCOTT STRATTEN'S LIVE INSPIRED 7 What is the best book you’ve ever read? The Last Lecture by Randy Pausch and Permission Marketing by Seth Godin. What is a characteristic or trait that you possessed as a child that you wish you still exhibited today? Curiosity.  Your house is on fire, all living things and people are out. You have the opportunity to run in and grab one item. What would it be? My family's passports because traveling together and being able to experience things is everything. You are sitting on a bench overlooking a gorgeous beach. You have the opportunity to have a long conversation with anyone living or dead. Who would it be? My grandfather because I didn't ask him everything I wish I had. What is the best advice you’ve ever received? Just keep going. What advice would you give your 20-year-old self? It would be encouragement to follow the path of passion, hard work and time. It’s been said that all great people can have their lives summed up in one sentence. How do you want yours to read? Treat others how you liked to be treated.

Demand Gen Chat is back! In this episode, we chat with Scott Stratten, co-mastermind behind the brand UnMarketing, six-time best-selling author, and host of the UnPodcast. We roll up our sleeves and chat about the Clubhouse “goldrush,” gated content, and taking a humanized approach to marketing. Follow Kaylee:https://www.linkedin.com/in/kaylee-edmondson/ Follow Scott Stratten and Unmarketing: https://unmarketing.com/ Learn more about Chili Piper:https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

The world suddenly changed, but should your AMS? Maybe not. What non-dues revenue sources are lying in wait with your current AMS? Maybe more than you think! For this episode of Association Chat, we talk about APIs and how your current AMS could be helping you with everything from virtual event fees, certification exam charges, e-Learning proceeds to eCommerce sales and so much more! What AMS does all that? Most of them now, because they have increasingly robust APIs! We ask: What are Application Programmer Interfaces? Why should association executives care? What is the low-hanging fruit for squeezing more dollars from your AMS in non-dues revenue? Guests Anirudh "Rudy" Pandya, Owens Gollamandala, and Tom McClintock discuss all this and much, much more as we chatted about "Squeezing Non-Dues Revenue Out of Your AMS" on this episode of Association Chat! SUPPORT Association Chat on PATREON: https://www.patreon.com/associationchat​ Association Chat started as a weekly tweetchat in March 2009, and it provides participants the chance to learn and connect weekly around different topics relevant to the community. Past guests have included Mo Rocca, Max Brooks, Seth Godin, Harriet Washington, David Nadelberg, Dorie Clark, Nir Eyal, Radha Agrawal, Miki Agrawal, Scott Stratten, and hundreds of other compelling guests. Feel free to email if you have any questions! Email: kiki@amplifiedgrowth.net  FIND Association Chat: APPLE PODCAST: https://podcasts.apple.com/us/podcast...​ SPOTIFY: https://open.spotify.com/show/42X3jBR...​ YOUTUBE: https://www.youtube.com/c/Association...​ BLOG: https://associationchat.com/​   TWITTER: https://twitter.com/assnchat​  INSTAGRAM: https://www.instagram.com/association...​  FACEBOOK: https://www.facebook.com/groups/Assoc...​  MIGHTY NETWORKS: https://associationchat.mn.co/feed​ LINKEDIN: https://www.linkedin.com/groups/13680...

Ryan Holtz is a serial entrepreneur, speaker, content creator, and the host of The Ryan Holtz Show, which is included on the Top 100 on iTunes which aims to provide safe spaces for unsafe conversations that work as an incubator for curiosity, inspiration, and motivation. His featured world-renowned guests include Patrick Bet-David, Scott Stratten, Claude Silver, or David Meltzer. He's also the proud owner of Ryan Holtz Marketing, a social media and creative agency.He's an expert in consulting, public speaking, personal branding, sales training, marketing campaigns, podcast development, digital content creation - TV and Video, Social Media, SEO, Graphic and Web Design which caters Mid-Large Businesses, podcasters, retired athletes, and individuals.Ryan is a husband and father to two beautiful children. He uses his passion for storytelling and the love for life to motivate audiences and clients around the globe.Connect with Ryan here:▶︎ INSTA: @RyanHoltz1▶︎ FACEBOOK: @RyanPHoltz▶︎ YOUTUBE: youtube.com/ryanholtz▶︎ WEB: http://ryanholtz.ca/▶︎ PODCAST: The Ryan Holtz Show is available on iTunes, Spotify, Stitcher, and wherever you listen to podcasts!

Antonio's energy is as contagious as his smile, matched only by his courage in sharing his story as a speaker, author, and father (of twins!). Through his new book, Stop Living On Autopilot, and today's conversation, Antonio shares how he overcame fears of being too vulnerable (therefore “unhireable” by companies and speaking clients) by connecting to his deepest truth, right down to the clothes he wears onstage. We also get into how he structures his team, and “what happens when the spirit calls him to go deeper.” More about Antonio: Antonio is an author, host of The Best Thing podcast and internationally recognized speaker. A top success coach, Antonio regularly delivers keynotes and trainings at top organizations worldwide. An award-winning journalist, for over 10 years Antonio worked as a business correspondent, host, and producer with top television networks. ❤️ Enjoying the show? The best way to thank us is by leaving a rating or review. Free Time is listener supported—consider donating to become a podcast Insider and you'll get access to a private monthly Q&A call with Jenny.

Right now your potential customers are actively searching and either finding you or your competition. We get you right in front of where your customers are looking, and get them to take action! Search engine rankings don't pay the bills. New customers do. That is always our focus!   Real Estate Masters Summit - FREE online event! 7 days, 42 speakers, 50,000 attendees! https://realestatemasterssummit.com/ Hosted by Tony Potts from Access Hollywood and this year hosting the Cannes Film Festival!

Stop marketing and start engagingScott dives into the power of authenticity and community to build relationships in today's digital world. CRN 3316753-110420

Market Proof Marketing · Lessons in Leadership with Eric Alarid Eric Alarid This week Eric Alarid, Sr. VP of Business Development at Tilson Homes, joins Market Proof Marketing to discuss what it takes to be a great leader in home building. One of his most important pieces of advice? Make space for what you don't know. Eric also shares the story of how he met and brought on his unicorn Director of Marketing, Dawn Dantzler, and the thought process behind his popular video marketing strategy. Plus… custom builder talk with Kevin and Jackie, how CRMs are becoming even more important to the digital advertising game, and more. Story Time (2:05) Jackie's custom home builder update – the plan they've settled on, and the emotional ups and downs to get there. Also, how the online design process mimics the old online sales process of yore. Andrew was super excited that Scott Stratten joined us for the Market Proof Marketing Academy follow-up call! Scott shared his perspective on standing out in the post-sale process, which led to a larger discussion on how we should be preparing for 2021. Listen to Scott's MPM podcast episode here. Kevin the plumber… and therapist? Kevin's main takeaway from Scott Stratten's session: Marketers now have to manage two ways of the conversation… this is perhaps a better way of explaining the inevitable convergence of sales and marketing. In the News (28:21) New-home sales soar 41% in October (inman.com) Facebook buys Kustomer for $1B to expand into customer service tools (techcrunch.com) Facebook is getting into the CRM game. Salesforce signs agreement to acquire Slack (marketingland.com) We guess CRM are important. Email Design Trends: What We're Expecting in 2021 (litmus.com) And what DYC thinks… YouTube Will Now Show Ads On All Videos Even If Creators Don't Want Them (forbes.com) Marketing (ads) ruin everything 360 Topic of the Week: Lessons in Leadership wtih Eric Alarid (48:50) Eric is the Sr. VP of Business Development at Tilson Homes, an on-your-lot builder building all over Texas. He's part of the 4th generation of Tilson Homes leadership and manages all aspects of sales, marketing and strategic growth. Learn how his approach to leadership has been shaped over several decades of working in the family business. He talks with Kevin and Andrew about: How he brought on Dawn Dantzler as Director of Marketing His process for problem solving Making space for what you don't know How growing up in the family business (without a silver spoon) has shaped with work ethic Stories in customer experience Content marketing strategy Challenges and opportunities heading into 2021 Question of the Week (1:38:26) Do you expect 2021 to be an easier or harder year for new home marketers, and why? Answers here. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 128: Lessons in Leadership with Eric Alarid appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 128: Lessons in Leadership with Eric Alarid appeared first on Online Sales and Marketing for Home Builders - DYC.

My next guest on The Richard Robbins Show has been professionally UnSpeaking to audiences around the world for over a decade. Scott Stratten, best-selling author, internationally-acclaimed speaker and co-owner of UnMarketing Inc., shares his views on the changing landscape of business and how we need to effectively communicate with our audiences (clients). When chatting about his work, Scott can't help but to light up. “Literally, I get applause for my job. I've got one of the few jobs that gets a round of applause when I come out and when I walk away.” Then COVID-19 struck. You can find show notes and more information by clicking here: https://bit.ly/3bIrvHi

Episode Summary In this episode, I chat with Alison and Scott Stratten, co-owners of UnMarketing, The UnPodcast and now their newly released book, The Jackass Whisperer, How to Deal with the Worst People on Earth - At Work, at Home, and Online, Even When The Jacka$$ is You! Mic drop, right? We are all the OG's of blogging and Twitter, only I sometimes feel like my G stands for GRANDMOTHER! We chat about how they met online, how social media has evolved, where it's going, and my favorite topic: how to deal with jacka$$es in your life. You don't want to miss this podcast episode! In This Episode How UnMarketing came to be and the great stories on Twitter! How The Jacka$$ Whisperer the book was born, and how to deal with jackasses in our lives. What do you do when jacka$$es are your family members: parent, sibling, spouse? How social media has evolved over the last decade and where it's heading. How to share a message in public in any situation. What they're both currently reading.  And lots more! About Scott and Alison Scott and Alison Stratten are co-authors of 5 best-selling business books, co-owners of UnMarketing Inc and co-hosts of not only The UnPodcast, but five children, two dogs and two cats. This site, the show and the books all represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott, Alison is more polite). They were put on this earth to remind the world that not all Canadians are passively polite. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Cirque du Soleil, Microsoft and others have been brave enough to want their advice. They now spend their time keynoting around the world and realize they rank 10th and 11th in order of importance in their home. Links UnMarketing.com UnPodcast UnMarketing on Twitter UnMarketing on Instagram  Jackass Whisperer Book   Learn More about Your Host Teaching Empowered Living, Erica Diamond is a leading Expert in Lifestyle, Wellness and Empowerment. A Certified Life Coach and Certified Yoga Instructor, Erica is the Founder and Editor-In-Chief of the Award-Winning Lifestyle Platform EricaDiamond.com® (previously WomenOnTheFence.com®), Lifestyle and Parenting Correspondent on Global TV, Award-Winning Entrepreneur, Keynote Speaker, Spokesperson, and Author of the women's entrepreneurial book, 99 Things Women Wish They Knew Before Starting Their Own Business. Erica founded the Global Get Off The Fence Movement inspiring people worldwide to get off the fence, get unstuck and thrive, and launched The Erica Diamond Podcast in summer 2019 to spotlight trailblazers and change makers around the world.  Erica Diamond has been named to the coveted list of The Top 20 Women in Canada as well as FORBES Magazine's Top 100 Sites for Women and FORBES 25 Most Influential Women In Entrepreneurship on Twitter. Erica Diamond was the Spokesperson for National Entrepreneurship Day and is a Huffington Post contributor.  To learn more about Erica Diamond, visit her at EricaDiamond.com! Don't forget to SIGN UP for Erica's newsletter and tips: http://eepurl.com/hdfq65 If you liked this, then listen to the podcast episode for even more. And don't forget to subscribe to the show!

Nathan gives Katie a rundown of his favorite notes from Content Marketing World 2019, including advice from marketers Ardath Albee, Joe Pulizzi, Marcus Sheridan, and Scott Stratten, as well as content producers Mindy Kaling and Henry Rollins. Find out more at https://www.contentmarketingworld.com/. More helpful links:  Website: https://contentmarketinglounge.com/ Courses: https://contentmarketinglounge.thinkific.com/ Facebook: https://www.facebook.com/groups/contentmarketinglounge/

Alison is popularly known for the bestselling books that she has written with Scott Stratten. Among them are UnMarketing, UnSelling, and UnBranding."It's that trusted feedback that makes your work better." - Alison KramerOne would read the other's work, ask questions, and vice versa. That's how they wrote and succeeded together.

Scott's Website:  www.unmarketing.com/ The Honest Real Estate Agent CARE Coaching Workshop:  www.carecoachingworkshop.com/    

Welcome back to On the Schmooze. Thank you so much for joining me. Last week I had the pleasure of interviewing Scott Stratten, this week you'll be hearing from me, your host. Every other week I'll be offering my take on some aspect of networking and relationship-building. These shorter podcast episodes will include practical networking tips and techniques you can put into practice right away. My hope is those insights from me, and my guests will help you achieve the leadership position you're seeking, build and sustain your professional network, and find the work/life balance that works best for you. Today's podcast features excerpts from my soon to be released book, “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences.” The unusual title will make a lot more sense by the end of this episode. If you have been listening to my podcast, you are clearly prioritizing networking and creating relationships that work for you and your career or business. That said, you probably also have some anxiety around doing all of this. For many, the idea of meeting with strangers ranks somewhere around the thrill of going to the dentist. They would rather skip all of this fuss and just put their head down and do their work. You may have felt the desire to avoid networking events altogether, but have come to accept that they are necessary. You have been told that networking was important, that meeting people was critical for your success, that your business would grow if you made the right kinds of connections. Your experience has left you feeling exhausted just thinking about going back out to yet another networking event. I host this podcast, and I'm launching a book this summer, to help you stop wasting time networking and be more strategic, effective, and inclusive while building great relationships. Networking can take place anywhere. Listen to the rest of this episode. Listen, subscribe, and read show notes at www.OntheSchmooze.com - episode 46.

Today's guest has been named one of the Top 5 Social Media Influencers in the world by Forbes.com. He earned that title by telling the truth about social media marketing, with his signature sardonic humor. Namely that companies are largely using it incorrectly and getting distracted by every big shiny object that comes along. In an era where everyone is clamoring to sell you their social media marketing kit, he has nothing to pitch from the stage – so there's no holding back. The stories about how we get it wrong help us get it right. He and his wife are an amazing team as co-owners of UnMarketing Inc and co-hosts of The UnPodcast. They are also co-authors of four best-selling business books, including their latest, “UnSelling: The New Customer Experience” which was named “Sales Book of the Year” by 1-800 CEO-READ. They also released the 3rd edition of their first bestseller, with a new subtitle “UnMarketing: Everything Has Changed and Nothing Is Different.” All this while caring for their five children, two dogs, and two cats. Prior to running his own business, he was a music industry marketer, national sales manager, and professor at a business school. Now he is solely focused on speaking at events for companies across a wide spectrum from PepsiCo, Adobe, and Red Cross, to Cirque du Soleil, Saks 5th Avenue and Fidelity Investments. Please join me in welcoming Scott Stratten. In this episode we explore: his thoughts on leadership “I don't think leader is a self-given title. You only are a leader if people choose to follow you. Leading is a verb.” lessons he learned after the recession shut down his successful viral video company his “conscious decision to not go for endless growth.” the necessity of self-awareness: “If we can't identify where we're the hole or the weak spot, we can't improve it.” the value of networking at events: “Nothing beats face to face. Virtual is not a substitute for face to face, it's an addition or an enhancement.” Stay tuned until the end of the episode to hear what I thought were the key takeaways you could put into practice this week and benefit from for years to come. Listen, subscribe, and read show notes at www.OntheSchmooze.com - episode 45.

June 13–15 is the Elements: The Web Conference at Penn State! This year's conference boasts an outstanding lineup of all-star keynote speakers, featuring Scott Stratten, Debbie Millman, Eric Meyer, and Scott Dadich. Complete with a top-notch lineup of diverse sessions, you are guaranteed to find your element. A full day of workshops will follow with “Show Your Work” by best selling author, training expert, and LOLA award winner Jane Bozarth and Eric Meyer will conclude the conference with a custom-built workshop titled “CSS Your Way” on Wednesday, June 15.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.

In today's Q&A, we are helping JJ figure out the path to higher-paying speaking gigs and exactly what you need to focus on to book yourself solid as a speaker. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Most speakers don't get paid to speak, but they get paid because they speak"] Resources Mentioned in this Episode Today's expert is Matthew Kimberly from matthewkimberley.com Matthew on Twitter Heroic Public Speaking Book Yourself Solid Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to an Expert Q&A with S&J. Today's expert is Matthew Kimberley of matthewkimberley.com. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to our Thursday Expert Q&A. We have Matthew Kimberley back with us again today to answer your questions. Matthew, welcome back to the show. MATTHEW: Thanks for having me, Shane and Jocelyn. JOCELYN: Yeah, we are happy that you're here. Today's question is from a Flip Your Life community member, JJ Mayo and JJ says, “I've posted before that as a side hustle, I'm a speaker for a continuing education company albeit making a small portion of my total sales. I'll be interested to know from Matthew, what steps are needed to get higher paid speaking gigs even if I'm not a celebrity. Is it having the right contacts or some system that needs to be followed? Any resources would be excellent.” SHANE: And this is a special planted question just for Matthew Kimberley. Matthew Kimberley is all about booking yourself solid. He's one of the best, live speakers that we have ever seen, so when we knew you were coming back on this show, we went into our premium Flip Your Life membership community and we said, ‘Hey guys, we're gonna give you first dibs on our expert question.' This was one of the first ones that popped up, was just how do I get move live speaking gigs when nobody knows about me. What a perfect question for you. So, how do you do that man? How do you get on stage when maybe nobody knows who you are? MATTHEW: Okay, so I'm gonna presume here and correct me if I'm wrong that when I talk about higher paid speaking gigs, we are talking about getting paid to speak; not getting paid because you are selling from the stage, or because you speak and people book you on the back end; am I right? SHANE: Exactly, JJ wants to speak, like he wants to be a paid speaker, he's not gonna pitch, he's gonna deliver valuable content in this space, he just wants to get more of those gigs and get paid more to do them. MATTHEW: Absolutely; well, I know a few things about this, but not least because my business partner Michael Port is the founder of Heroic Public Speaking, and that's the first resource I think you should check out. Go to heroicpublicspeaking.com and have a look at the stuff that we've put together there for you. At the Hero Public Speaking live in Fort Lauderdale last February, we had this question asked of our expert panel, and they were people like Bob Burg and Scott Stratten and Dorie Clark on the panel. And Dorie said, there are various steps to your speaking career, and I can't remember whether there were three or four, but I'm gonna go through them as I remember them; the first step as a speaker is: 1. When you want to speak but nobody wants to hear you speak, and nobody will pay you to speak. So, first step is no one wants you to speak and nobody will pay you to speak. 2. People are happy to have you speak, but they still don't want to pay you. 3. People will happily have you speak and they'll pay you a little bit. 4. Yes, you must speak and yes, we'll pay you whatever you want.

We’re giving you a kick-butt show in today’s episode with our Guest Teacher Scott Stratten, a renowned public speaker, best selling author, and the co-host of the hit podcast, The UnPodcast. He’s going to teach you about the ethics of marketing and why you should look closely and carefully at what you put out there […] The post MBA296 Guest Teacher: Scott Stratten- Marketing Ethics appeared first on The $100 MBA.

We are always marketing ourselves whether we know it or not. "You can't get rabid fans without rabid detractors." -Scott Stratten The Cheat Sheet: How he uses his appearance to his advantage. What can you learn from his speech at The Venetian? Scott debunks the myths of social media. How did his jackass whisper statement become his mantra? What two things will he never talk about and why? And so much more... If someone has ever made a negative personal comment directed at you you know how hard it is to brush it off. Our guest for today has learned firsthand how to let go of detractors and focus on the people who support him. Scott Stratten has been named one of the key influencers in the world. He's also the head honcho of Unmarketing, author of several books including one by that same name and is an international keynote speaker. We talk about what "unmarketing" is, why it stirred up so many naysayers and how he's dealt with them (and more) on episode 389 of The Art of Charm. Click Here to Support The Show and Get 10% Off Onnit! Today's show is also brought to you by Casper, Get $50 toward any mattress purchase by visiting Casper and using promo code AOC! More About This Show: If you saw Scott Stratten on the street you might mistake him for a homeless man; he's well-bearded with long hair, tattoos and usually wears jeans and a tee. But that appearance misleads many folks; Scott is a famous author, keynote speaker and entrepreneur who made his biggest splash with his Unmarketing brand. Today we talk about what that term unmarketing means, the commotion it stirred up (and continues to stir up), why he welcomes thoughtful debates and ignores trolls, and how important it is to create connections and build networks in every area of your life. Unmarketing simply means to stop marketing, start connecting and engaging. It's the idea that we become experts, position ourselves as such in front of our target markets so they chose us when the time comes. It is NOT the traditional means of marketing: splashing your goods and services in front of anyone with no regard for whether or not they're part of your target market. Unmarketing doesn't just apply to entrepreneurs and business owners though, it applies to all of us. Scott says we are all marketing and creating our own branding whether we know it or not. All of us are never not under review in any area of our lives from work to our relationships. Keeping with that idea he's been able to separate the critics from the trolls, and his advice applies for all of us. First and foremost he believes legit criticism is needed, and you'll know it's legit because it's not personal. The minute it becomes personal don't engage. Second, our job is never to convince others not to hate you; doing so simply drains your energy and your strength, don't waste your time on those people. He also gives a great example of how he dug his well before he was thirsty, and shares how that ties into unmarketing. We talk about the myths of social media, and much more! Thanks to Scott for sharing his wisdom and special thanks to you for being here! We'll see you next time on The Art of Charm. THANKS SCOTT STRATTEN! If you enjoyed this session of The Art of Charm Podcast, let Scott know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Scott on Twitter! Resources from this episode: Scott Stratten's web siteUnpodcast, Scott's podcastUnmarketing, Scott Stratten's book Scott Stratten on Twitter The Art of Charm bootcamps   You'll also like: -The Art of Charm Toolbox-Best of The Art of Charm Podcast Wanna leave a comment? Too bad! Email me instead (we read everything)! HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review! This is what helps us stand out from all the fluff out there. FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING.  Download the FREE AoC app for iPhone Email jordan@theartofcharm.com Give us a call at 888.413.7177 Stay Charming!

Welcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn't. Alison has been writing with Scott for a long while. They worked together on all of his  bestselling business books: UnMarketing, The Book of Business Awesome / The Book of Business UnAwesome, QR Codes Kill Kittens and their latest, UnSelling. Does the world need another book about sales? Scott and Alison believe that it does. Mostly, because these books are all about extracting money from customers. They believe that selling is so much more in a world of social media and connectedness. As usual, we try to make some sparks fly. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel. Running time: 56:46. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation Alison Kramer and Scott Stratten. UnSelling. UnMarketing. The Book of Business Awesome. QR Codes Kill Kittens. Follow Alison and Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel. Tags: advertising podcast alison kramer blog blogging brand business book business podcast customer service david usher digital marketing facebook google itunes marketing blog marketing podcast qr codes kill kittens scott stratten the book of business awesome the book of business unawesome twitter unmarketing unselling

At Last, The Secret To Chit Chat Revealed   Chit Chat at the beginning of your podcast has long been discussed. Is it appropriate? How much is too much? I was listening to a marketing podcast once. I just about gave up and moved onto another show. I had to force myself to stick with it. You would have thought they may have uploaded the wrong show. Here is the opening of the podcast. I've eliminated the names and other identifying parts. I really don't intend to call out anyone. I simply want to show you how chit chat can destroy your engagement.   Show host: Welcome to (marketing podcast). I'm your host (host name). (website). We've got a couple people hangin' out in the live chat with us. (chat link) And you know, I shouldn't say that, because I've taken the link down from the site. But if you're listening and wanna see the schedule, it is fairly current. Although, not exactly throughout the summer. I am joined today, as I frequently am lately, by (co-host name) of (other show name). How's it goin' (co-host name)? Co-host: It is wonderful up here. Show host: Is the … uh … now you guys probably didn't have a lot of snow like we didn't have a lot of snow, which I'm still bummed about. But, I'm trying not to talk about it. How's your … how's your weather in ____? Co-host: It's pretty good. It's, uh … it's been a pretty warm winter.   They proceeded to discuss the Celsius to Fahrenheit conversion for the first 10 minutes of the 30-minute show. At 10:45 into the show, host says, “Should we get into some questions?” This is a show designed to coach businesses to attract more customers. How did we get lost down some path about temperature conversions? I'm not even sure I can say it got lost. The show never laid out the expectations of the show. Neither does the show title. As I've written before, the opening of the show must tell your audience what the show is all about right at the beginning. Let your listener know what to expect. Assume they are listening to the show for the very first time. Six minutes into the show, they actually say, “You're safe by now skipping over the first 10 minutes” of the show. What!?! You've got me, now you're actually telling me this isn't worth my time? At this point they aren't really lost. They are well aware they are wasting my time. There are over 100,000 podcasts available. These shows are all trying to attract me. These guys actually have me paying attention (the tough part) and are wasting the incredible opportunity. What are the chances I'll actually be back? In addition to the chit chat that has absolutely nothing to do with the topic, they gave you info at the open of the show that you can't even act on. They gave you a chat link that isn't even active anymore. They gave you a schedule which is “fairly” current, “although not exactly”. Then, they tell me I can skip over this part of the show. This sort of chit chat destroys your credibility and trust. People have come to hear you deliver on your promise of your topic. Talking for ten minutes about the weather does not accomplish that, unless you are the Weather Channel podcast. Your show must deliver on the brand promise right out of the box. That is the key to audience engagement. Your listener has come to your show for a reason. If you get lost on some tangent, your audience will be gone in a heartbeat. In this case, there are many podcasts available dealing with marketing. Instead of continuing to listen to this podcast, I moved on and found the “Unpodcast” with Scott Stratten. Scott was one of the keynote speakers at NMX2014. Scott has a bit of chit chat in his episodes. The difference is the relevance of Scott's chit chat to his topic. Chit chat during your show is appropriate if you can link it back to your topic. Let's say you open your show with, “My local television news did an amazing marketing job getting in front of 100,000 people this weekend at the sporting event simply by keeping fans up to speed on the weather.” If you follow that with some chit chat about how crazy the weather has been and how the station used that to their marketing advantage, you have linked it to your topic. Chit chat here is perfectly acceptable. It makes sense. If you are talking about the new studio you have built on a show about podcasting, that would be completely understandable. If you are talking about your weekend fishing and have no way to link it to your podcast about automobile parts, you are wasting time. It is a fine line. If the information supports your topic, you are on the right path. If it does not fit with the subject matter at hand, find another story that does. Lay out the expectations in your introduction. Deliver on those expectations immediately. If you find you're getting off on a tangent, get back on track as soon as possible. You will quickly find you are talking to yourself if your listener says to themselves, “I think we're lost.”   Intriguing Introduction Use a great, personal story to lead with an intriguing introduction. This is where chit chat comes in handy. It is a personal, chit chat story that will engage people. Your chit chat brings them into the topic for this episode. This is true for your podcast in general as well as each individual topic. Your intriguing introduction should hook your audience, let them know exactly what to expect, and allow them to enjoy the story. What do you hope your audience will take away from this particular discussion? Your introduction should spell it out. It should set up what is to come. If your goal is to make your listener laugh at your misfortune over the weekend, lead with it. “This weekend was so disastrous, I wouldn't have had time for anything else to go wrong even if I tried.” The audience will now have time to enjoy the vivid details of your horrible weekend rather than trying to figure out what point you are trying to make. When you begin your story with the details, your listener spends energy trying to determine the point you are trying to make. They are trying to figure out what the story is about. Have you ever been stuck listening to someone tell a story while you're thinking, “Will he ever get to the point?” That is what we are trying to avoid. Here is an example of a story you might hear. “This weekend we went to the mall. It was just the two of us. We were looking for a gift for my dad.” Are we telling a story about finding gifts? Is this story just recapping the weekend? Maybe it is about my dad. You don't know. I haven't told you. There is no lead to this story. To hook your audience and allow them to truly enjoy the story, lead with an intriguing introduction.   I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com. You can also find other tools including worksheets, a workbook and videos to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

Welcome to episode #416 of Six Pixels Of Separation - The Twist Image Podcast. I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard of him, his name was Jason Headsetsdotcom (not kidding). That right, Jason had done this before. He had legally changed his last name to the highest bidder... and he had done it again. Call it a stunt. Call it unconventional, but Jason has a knack for this kind of marketing... or entrepreneurship (depends on how you slice it). He created IWearYourShirt, a company that used sponsored t-shirts to promote businesses on social media and turned it into a million dollar business (not a typo). He took the same approach to the recent publishing of his business book, Creativity For Sale. Frustrated by the landscape of book publishers and book agents, Jason self-published and raised over $75,000 through sponsorships in the book before a single word was written or a single copy of the book sold. If you know anything about book advances and business book sales numbers, that's not a bad amount (at all). The Unmarketing hero, Scott Stratten, took to Facebook to record a video about how personalized Jason's pitch to Scott was. Stratten's video was so compelling that I invited Jason to talk about how he sees marketing, and what stunts look like in a world with so much noise. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #416 - Host: Mitch Joel. Running time: 46:06. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jason SurfrApp. Creativity For Sale. I Wear Your Shirt. Follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #416 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast creativity for sale david usher digital marketing facebook i wear your shirt itunes jason headsetsdotcom jason surfrapp marketing podcast scott stratten twitter unmarketing

Formerly in the music industry, Scott Stratten wanted to achieve something more. He is the founder and president of Un-Marketing and is an expert in viral, social, and authentic marketing. Scott is a best selling author, who was named one of the top five social media influencers by Forbes Magazine. Speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, and Cirque du Soleil, Scott still finds the time to share his insights through books, podcasts, and social media on a regular basis. Scott enjoys guiding people through the viral, social, and relationship marketing landscape. Takeaways: “Put yourself in a position of trust.” - Tweet This “It is not a job if you love what you do.” - Tweet This “Remember we all control social media.” - Tweet This “Social media is a new age water cooler.” - Tweet This “You don't have to cold call in business.” – Tweet This “In marketing, go with what comes natural to you.” - Tweet This “Find your strengths in business by doing what you do best.” - Tweet This “Anger and frustrations will build your motivation for success.” – Tweet This “Be smart in how you market yourself, don't become a urinal cake.” – Tweet This   Full Post: http://goo.gl/erIn4A Catalyst Community: http://www.catalystmlm.com More Interviews: http://catalystmlm.com/category/interviews Connect on Facebook: http://www.facebook.com/catalystmlm Connect on Twitter: http://www.twitter.com/catalystmlm Connect on Instagram: http://instagram.com/catalystmlm Connect on Pinterest: http://www.pinterest.com/catalystmlm

Five Tips For A Relational Approach To Twitter In several recent episodes of Podcast Answer Man, Erik Fisher and I have discussed our desire to get back to using Twitter the way that we did in the old days. The main problem, however, has been that it is increasingly difficult to use twitter in this […] The post 342 – Five Tips For A Relational Approach To Twitter & A Conversation With Scott Stratten appeared first on The Cliff Ravenscraft Show. I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.

Welcome to episode #391 of Six Pixels Of Separation - The Twist Image Podcast. Before you go calling your local chapter for animal protection, please know this: I love all people and all animals. Especially cute, little kittens. So don't blame me that Scott Stratten titled his latest book, QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. If you were to ask Scott what he does for a living, he might have some kind of funny title like, Chief Consumer Protection Officer, but in reality he has changed from being a marketing critic to a consumer advocate. His other books, UnMarketing and The Book of Business Awesome / The Book of Business UnAwesome were both business bestsellers and QR Codes Kill Kittens is on the same track. What you will quickly learn about Scott is that he cares... deeply... about consumers getting everything they paid for and businesses that can deliver on their promises. He wants businesses to be better. And, that's always a good thing. He's become a close friend and advocate for all things Six Pixels of Separation over the years. Along with being a bestselling author and in-demand speaker, he is also doing two very interesting podcast series. One, is called the UnPodcast and the other is called, The Vegas 30 (both shows features his co-host, Alison Kramer). I'm always excited when Scott agrees to be a part of my show, so... enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel. Running time: 1:07:39. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Scott Stratten. QR Codes Kill Kittens. UnMarketing. The Book of Business Awesome / The Book of Business UnAwesome. UnPodcast. The Vegas 30. Alison Kramer. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel. Tags: advertising podcast alison kramer blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes marketing blogger marketing podcast podcast podcasting qr codes kill kittens scott stratten social media the book of business awesome the book of business unawesome the vegas 30 twitter unmarketing unpodcast video podcast

  Episode #4 puts the spotlight on Twitter and today James is joined by a top 5 influencer. Scott Stratten, the man behind UnMarketing.com at the time of recording has 2 published books, over 144,000 followers on Twitter and 97,000 tweets. He’s kind of a big deal. Listen in as Scott reveals why you should be […]

Welcome to episode #318 of Six Pixels Of Separation - The Twist Image Podcast. Will businesses ever get it right? Will they ever be able to please all of their customers all of the time. It's doubtful. While social media has put every company on the spot in terms of having to respond and do the right thing, not a day goes by when someone doesn't have a complaint that is blasted on Twitter, Facebook, YouTube and beyond. What's a brand to do? On top of that, if we have customers complaining all of the time and everywhere, does it create a level of noise where, ultimately, there is no brand impact because of the sheer volume? It's something that Scott Stratten has been looking at (and taking part in) for some time. He blasted out of the marketing gates by gaining a massive following on Twitter (currently approaching 130,000 loyal followers). He converted that popularity into a best-selling business book, UnMarketing - Stop Marketing. Start Engaging, and a speaking career. More recently, he launched his second book, The Book of Business Awesome / The Book of Business UnAwesome. As with everything Scott does, it involves humor and personal stories of how businesses are getting it right and getting it woefully wrong (you can flip the book upsidedown to choose your awesome or unawesome adventure). Here he is... the guy known as Unmarketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #318 - Host: Mitch Joel. Running time: 55:58. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Scott Stratten. Unmarketing. The Book of Business Awesome / The Book of Business UnAwesome. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #318 - Host: Mitch Joel. Tags: advertising podcast artists for amnesty blog blogging brand business book david usher digital marketing facebook itunes marketing marketing blogger marketing podcast online social network podcast podcasting scott stratten social media the book of business awesome the book of business unawesome unmarketing