Podcast appearances and mentions of trudy hardy

Finishing the beginning of the new year with a look back at the tips, strategies, and stories from the final eleven shows of 2021. From Alonzo Bodden to Trudy Hardy and Gary, Lester, Jamie, and more, you'll learn so much and be entertained at the same time! 

Trudy Hardy is responsible for BMW Motorcycling Marketing and Communication Strategy for all the Americas. Aaron Rankin teaches street and off-road riding courses at BMW's Performance Riding Center in South Carolina. Today, they share their strategies for riding on and off-road along with their approach to riding safety and enjoyment. 

Welcome to our first ever live video podcast episode of Ride and Talk. We recorded this in the midst of lockdown, when everyone wanted to ride but no one was really able to. So we thought it would be cool to use technology to try and bring us all together – virtually at least – to talk bikes. Specifically, the new R 18. In this episode, we chat with Timo Resch, Vice President Sales and Marketing BMW Motorrad, and Trudy Hardy, VP of BMW Motorrad of the Americas, about the imminent arrival in the cruiser segment of the exciting new R 18. Then we introduce some familiar faces from the Bavarian Soul Story YouTube series, including Tommy Kerns, Alan Stulberg, Kate Nettesheim and Nathalie Gessler. From Munich to Los Angeles, via New York and Texas, we do hope you enjoy the listen! We sincerely hope you enjoy this podcast. Make sure you don’t miss another one by clicking the ‘subscribe’ button now. In fact, why not get in touch and tell us who – or what – you’d like to hear on a future show. It could even be you if you have an interesting story to tell… Please take the time to share, rate and review us on Apple podcasts, Spotify, or wherever you get your podcasts. It means a lot to us and also makes it easier for other listeners to find us. Thanks for your support!

From the Leaders Sport Business Summit in New York this March, former Coca-Cola marketer Scott McCune helms a discussion on the merits, measurements and impacts that come with an official Olympic association. On the panel: Janet Fletcher, brand director, Olympics & Sports Marketing at Proctor & Gamble Trudy Hardy, VP of marketing at BMW North America Phil Pacsi, VP consumer marketing at Bridgestone North America Lisa Baird, CMO, US Olympic Committee On the agenda: The birth, evolution and impact of P&G's game-changing 'Thank you, Mom' campaign BMW's integration into the fabric of US Olympic preparation and performance Bridgestone's first crack at an Olympic Games: why it's activating in the US, Brazil, South Korea and Japan only this year The link between a US presidential election and a Summer Games, and why the American public might need a feel-good dose of healthy patriotism a little more than usual  

Every four years the world’s elite athletes gather in one location for the Winter Olympic games which requires a lot of planning and training by both the teams and the athletes. To pull it off they reach out to corporations for help; and it’s not just the monetary kind these days. This week on Autoline John McElroy looks at what the auto industry is doing for some of these teams and what it gets out of it. Joining John are Trudy Hardy, the head of BMW North American marketing, Florian Schattenmann from Dow and Prof. Dae Hee Kwak, sports marketing specialist from the University of Michigan.

Every four years the world’s elite athletes gather in one location for the Winter Olympic games which requires a lot of planning and training by both the teams and the athletes. To pull it off they reach out to corporations for help; and it’s not just the monetary kind these days. This week on Autoline John McElroy looks at what the auto industry is doing for some of these teams and what it gets out of it. Joining John are Trudy Hardy, the head of BMW North American marketing, Florian Schattenmann from Dow and Prof. Dae Hee Kwak, sports marketing specialist from the University of Michigan.