Organizations involved with motor vehicles
POPULARITY
Categories
Jesse Wickel is the owner of Wickel Tire Pros in Burley, Idaho. A former farmer with deep roots in agriculture, Jesse built his business from a single tire shop into a multi-location operation generating over $26 million in annual sales. With a hands-on approach, a strong community presence, and a commitment to relationship-driven service, Jesse has grown his team from just a few employees to over 80 across multiple locations, all while maintaining his small-town values. In this episode… How do you take a rural tire shop doing $1.2 million in annual sales and scale it to over $26 million in just seven years? According to Jesse Wickel, it starts with relationships; with your customers, your employees, and your community. On this episode of Gain Traction, Mike Edge sits down with Jesse to talk about how his background in farming helped shape his mindset around service, hard work, and leadership. Jesse explains why growing in a rural market requires more than just good pricing; it takes trust, reliability, and genuine connection. From opening day to serving 8,000 hot dogs at their expansion event, his story is packed with authenticity and grit. Jesse also shares his people-first philosophy: that success isn't measured in number of locations or fleet trucks, but in whether employees are happy, families are thriving, and customers feel truly taken care of. Whether you're running a farm or a tire shop, Jesse believes the formula for success is simple: work hard, stay humble, and build real relationships. Here's a glimpse of what you'll learn: [01:31] Jesse shares how he was drawn into farming after college out of necessity [03:26] How the opportunity to buy a small tire shop came unexpectedly [04:59] How Jesse's business grew from a $1.2M operation to 80 employees and multiple locations [07:09] What Jesse enjoys about working in the tire industry [10:15] Jesse opens up about his family life [13:13] Jesse's goals for the business over the next few years [16:26] What guiding principle does Jesse live by and share with other shop owners? [17:54] How does Jesse find employees for his growing business? [23:17] Jesse talks about his strong relationship with Titan International Resources mentioned in this episode: Wickel Tire Pros https://wickeltirepros.com/ Titan International https://www.titan-intl.com/ Tread Partners https://treadpartners.com/ Gain Traction Podcast https://gaintractionpodcast.com/ Gain Traction Podcast Episode #187: The Council That's Quietly Shaping the Future of the Auto Industry https://gaintractionpodcast.com/the-council-thats-quietly-shaping-the-future-of-the-auto-industry/ Quotable Moments: “Our customers aren't buying tires, they're buying from people they trust.” “If we take care of our employees and their families, the rest will follow.” “Success isn't how many shops we have, it's how well our team is doing.” “In a small town, everyone knows your name. You've got to earn that trust every day.” “We didn't know we'd serve 8,000 hot dogs at our grand opening… but we did.” Action Steps: Invest in relationships: Treat every customer like a neighbor, not a transaction. Measure what matters: Focus on family, team morale, and service, not just revenue. Create workplace wins: Support your team in hitting personal and professional milestones. Involve your community: Make them part of your journey and growth. Hire early, hire right: Seek people who want to work and grow, not just fill a spot.
Today on CarEdge Live, Ray and Zach discuss the latest news from Mazda and what implication it will have on the auto industry. Tune in to learn more!
Ryan Recker and Jeff Manasso from Fox News Radio dive into the chaos in the auto market. From soaring prices and record-high loan debt to the uncertain future of electric vehicles, they break down why so many car owners owe more than their vehicles are worth. Jeff highlights recent dips in loan rates and dealer incentives, offering hope for buyers considering refinancing or waiting out the market. They also call out buyers who overextend financially for status cars and emphasize the growing risk of a flood of used vehicles hitting the market later this year, potentially pushing prices down—though history suggests patience might not pay off.
Today on CarEdge Live, Ray and Zach discuss the latest news from Carvana. Tune in to learn more!
July 30, 2025 ~ Glenn Stevens, Executive Director of MichAuto and VP of Automotive and Mobility Initiatives for the Detroit Regional Chamber discusses the EU trade deal's potential effect on the auto industry.
Mike Lusso is a seasoned engineer at Coats Company in Nashville, Tennessee, specializing in tire changers, wheel balancers, lifts, and alignment machines. A lifelong gearhead with a passion for modifying cars, Mike channels his love for the automotive space into leadership roles, most notably as Chair of the WTSBC, a leading automotive industry council under SEMA. Through his volunteer work, Mike helps shape best practices and raise industry standards across the wheel, tire, suspension, and brake sectors. In this episode… If you've ever wondered what real influence looks like behind the scenes of the automotive aftermarket, look no further than the automotive industry council known as WTSBC (Wheels, Tires, Suspension, Brakes Council) under SEMA. In this episode of the Gain Traction Podcast, host Mike Edge sits down with WTSBC Chair Mike Lusso to unpack the vital; yet often overlooked role that industry councils play in shaping the future of auto repair and tire service. From data access to networking, from fitment guides to leadership opportunities, this is where real progress happens. Mike explains how he first got involved (spoiler: it starts with a free lunch ticket), and why shop owners, engineers, and suppliers alike should consider participating. It's not just a resume booster, it's a direct line to decision-makers, early tech adopters, and industry-shaping initiatives. Whether you're running a five-bay shop or managing dozens of locations, joining an automotive industry council gives you the insider edge you can't Google. What You'll Learn in This Episode [01:37] How Mike was recruited into the WTSBC at a trade show [03:29] Why every shop owner and tire dealer should consider joining a SEMA council [05:51] Examples of the educational resources the council provides (fitment posters, torque specs, bolt pattern data) [06:40] Mike's leadership timeline: From co-chair to chair [07:30] Strategic goals for the WTSBC in the next 1, 3, and 5 years [10:15] How to sign up for the council through SEMA or Gain Traction [13:07] Mike's background in engineering and the automotive aftermarket Resources mentioned in this episode: Mike Lusso LinkedIn https://www.linkedin.com/in/michael-lusso-engprofile/ SEMA Website https://www.sema.org/ SEMA Garage Detroit https://www.sema.org/get-involved/councils-networks/ettn/sema-garage-detroit-benefits-get-your-product-market SEMA Data https://www.semadata.org/ Gain Traction Podcast Episode #179: How To Build a Culture While Scaling Fast with Logan Leslie https://gaintractionpodcast.com/how-to-build-a-culture-while-scaling-fast-with-logan-leslie/ Tread Partners https://treadpartners.com/ Gain Traction Podcast https://gaintractionpodcast.com/ Why Join an Automotive Industry Council? Joining an automotive industry council like WTSBC isn't just about “giving back”, it's a competitive advantage. Members gain: Early access to emerging tech like ADAS calibration trends Networking with top leaders from SEMA, MIMA, and major aftermarket players Tools that improve service accuracy like fitment charts and torque spec guidelines Exclusive access to Detroit Garage and SEMA Data resources Brand visibility through leadership opportunities and public representation And the best part? Membership typically costs less than $100/year and offers a return on investment many times over. Quotable Moments “You're not just getting information — you're getting access.” “We're not just supporting SEMA — we're shaping what comes next.” “Smaller shops have just as much to gain — the value is tenfold.” “If you want to grow, you've got to plug into where progress is happening.” Action Steps: Visit Gain Traction's WTSBC Page to find the direct council link and learn more. Apply for membership via the SEMA Council Portal, it takes just a few clicks. Leverage your membership by downloading fitment guides, attending council meetings, and volunteering on task forces. Connect with other leaders like Mike Lusso and your regional reps to maximize industry relationships. Promote your involvement on your website, social media, and customer channels, it boosts credibility.
Today on CarEdge Live, Ray and Zach discuss the latest data on the used car market! Tune in to learn more.
WWJ auto analyst John McElroy reports Detroit's Big 3 don't make tanks or planes like they used to, but auto suppliers have military contracts that are profitable.
On today's episode of The Candice Malcolm Show, guest host Kris Sims breaks down the growing revolt against the federal government's electric vehicle sales mandate. Despite warnings from Canadian automakers that the policy will drive up costs and kill jobs, Ottawa is refusing to budge. Industry officials say there's been no willingness to relent on the aggressive EV sales quotas, even as internal talks continue behind closed doors. And how does ‘conservative' Premier Doug Ford both support billions in subsidies while criticizing the Liberals' EV mandates? Plus, Canadian Taxpayers Federation federal director Franco Terrazzano joins the show to break down a new Fraser Institute report showing taxes remain the single biggest household expense — bigger than food, housing, or transportation. Kris and Franco ask: Why is the government doubling down on expensive mandates while Canadian families struggle to get by? Learn more about your ad choices. Visit megaphone.fm/adchoices
Tom Appel, Publisher, Consumer Guide Automotive and host of the Consumer Guide Car Stuff podcast, joins John Williams to talk about why manufacturers are kicking the can on so many projects right now, the latest on the impact of tariffs, what’s happening with the EV market, why Tesla is still hurting, and how a trade deal with Japan will impact […]
Tom Appel, Publisher, Consumer Guide Automotive and host of the Consumer Guide Car Stuff podcast, joins John Williams to talk about why manufacturers are kicking the can on so many projects right now, the latest on the impact of tariffs, what’s happening with the EV market, why Tesla is still hurting, and how a trade deal with Japan will impact […]
Tom Appel, Publisher, Consumer Guide Automotive and host of the Consumer Guide Car Stuff podcast, joins John Williams to talk about why manufacturers are kicking the can on so many projects right now, the latest on the impact of tariffs, what’s happening with the EV market, why Tesla is still hurting, and how a trade deal with Japan will impact […]
The following article of the Automotive industry is: “Hope, Opportunity for Auto Industry Amid Geopolitical Challenges” by Manuel Montoya, Director General, CLAUT.
Today on CarEdge Live, Ray and Zach discuss the latest data from Capital One and other auto lenders. Tune in to learn more!
WWJ auto analyst John McElroy reports the Chinese have captured 50% of the Russian market.
Greg Brady spoke to Greg Layson, Automotive News Canada about Stellantis losses more than first expected due to U.S. tariffs. Learn more about your ad choices. Visit megaphone.fm/adchoices
Greg Brady spoke to Greg Layson, Automotive News Canada about Stellantis losses more than first expected due to U.S. tariffs. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on CarEdge Live, Ray and Zach discuss the latest news from General Motors. Tune in to learn more!
- GM Profit Plummets on U.S. Tariffs - Nissan to Close Plants in Mexico - Stellantis Could Close Plants to Meet CO2 Regs - Former UAW Leader and Local Turn Against Shawn Fain - German Brands Still Dominate China Luxury Segment - BYD's Luxury Brand Headed to Europe - Russian Auto Industry Goes From Bad to Worse - VW Offers Screaming EV Lease Deal - Next-Gen Mach-E Not Coming Until 2030 - German Chancellor Blasts EV Fleet Mandate - Toyota Tundra, Sequoia Updates
- GM Profit Plummets on U.S. Tariffs - Nissan to Close Plants in Mexico - Stellantis Could Close Plants to Meet CO2 Regs - Former UAW Leader and Local Turn Against Shawn Fain - German Brands Still Dominate China Luxury Segment - BYD's Luxury Brand Headed to Europe - Russian Auto Industry Goes From Bad to Worse - VW Offers Screaming EV Lease Deal - Next-Gen Mach-E Not Coming Until 2030 - German Chancellor Blasts EV Fleet Mandate - Toyota Tundra, Sequoia Updates
Today on CarEdge Live, Ray and Zach discuss the latest decision from the federal government to relax fuel economy standards. Tune in to learn more!
Will market volatility persist through the rest of 2025? • Learn more at thriventfunds.com • Follow us on LinkedIn • Share feedback and questions with us at podcast@thriventfunds.com • Thrivent Distributors, LLC is a member of FINRA and a subsidiary of Thrivent, the marketing name for Thrivent Financial for Lutherans.
US President Donald Trump has threatened to increase import duties on Japanese goods to 35 percent as trade talks with Tokyo approach a July 9 deadline. The two countries are fast approaching the end of a 90-day negotiation period before previously imposed 24 percent tariffs snap back into place, and talks have proved difficult. Also in this edition, FRANCE 24's Luke Shrago looks at the opportunities and challenges of using carbon capture technology in the fight to reduce global warming.
Q1 WAS STRONG, BUT Q2 ILLUSTRATED AN AUTO INDUSTRY ADAPTING TO TARIFF UNCERTAINTY BY RAISING CAR PAYMENTS, INCREASING DEPLOYMENT OF AI, AND DEALERSHIP CONSOLIDATION THAT WILL CONTINUE TO RESHAPE THE BUSINESS LANDSCAPE. This is Automotive Ecosystem on ATI
Sales of used electric vehicles are ramping up as it becomes more likely the federal EV tax credit will end and as off-lease EVs return to market. Second-quarter used EV sales are projected to surpass 100,000 units, setting a record and following a 32.1% year-over-year jump in May to 36,609 units. By contrast, new-EV sales declined 10.7% YoY in May to 103,435 units. With strong sales, used EV supply has diminished, reaching a three-year low in May. Used EV inventory was 40 days' supply in May, down 11% YoY, according to Cox Automotive. Uncertainty surrounding the fate of the federal tax credit for new and used EVs is one driver behind consumer demand in recent months, combined with state-level incentives. Meanwhile, tariffs and the resumption of student loan payments and credit bureau reporting could impact auto loan credit performance in the coming months. In powersports, mixed sales and rising inventories have prompted a wave of promotions from manufacturers that range from increased cash rebates to lowered rates on certain models. In this episode of the “Weekly Wrap,” Auto Finance News Editor Amanda Harris, Senior Associate Editor Truth Headlam and Associate Editor Aidan Bush discuss trends in electric vehicles, credit performance and powersports for the week ended June 27.
Today on CarEdge Live, Ray and Zach discuss the latest data from JD Power on quality. Tune in to learn more!
Today's guest is Derek Crager, founder of Practical AI and the creator of Pocket Mentor—the world's first voice-based AI built for real-time, hands-free support on the job. With a background in industrial training and a mind shaped by autism, ADHD, and dyslexia, Derek sees patterns others miss. His tech turns expert know-how into instant, voice-guided help—no apps, no logins, just answers. He's on a mission to close the skills gap and reshape how teams learn, work, and thrive with AIDerek's profile: https://www.linkedin.com/in/amazonleadership/https://www.practicalai.app/company/leadershipGrab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqaxAI in auto repair, Automotive artificial intelligence, Voice AI for mechanics, AI for car technicians, Predictive maintenance tools, Car industry innovation, Automotive workforce transformation, Digital dealership solutions, LLM tools for auto service, AI mechanic assistantBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-motor-files-podcast--4960744/support.
Today on CarEdge Live, Ray and Zach discuss the latest CarMax earnings. Tune in to learn more!
In this special crossover episode between Moving the Metal and The Consumer Finance Podcast, Brooke Conkle, Chris Capurso, and Chris Willis analyze the first 100 days of the second Trump administration, focusing on its impact on the auto-finance industry. They discuss the anticipated enforcement slowdown by the Consumer Financial Protection Bureau (CFPB), unexpected halts in supervisory activities, and leadership changes at the Federal Trade Commission and CFPB. The conversation highlights the administration's focus on consumer fees, the evolving role of state regulators, and shifts in discrimination theories impacting compliance practices. This episode provides insights into strategic regulatory changes and offers guidance for navigating the complexities of the auto-finance sector in 2025.
In our latest Conference Insights, Tim Rokossa, Bin Wang, and Edison Yu highlight takeaways from Deutsche Bank's Global Auto Industry Conference in New York. Discussions focused on the current sentiment of automotive companies, OEMs and suppliers in the US, China, and Europe.
WWJ auto analyst John McElroy reports automakers employ hundreds of thousands of workers and the numbers depend on vehicle sales and how much of the cars and trucks are made in their own facilities.
Instead of talking like all the others about EVs being environmentally friendly, Tesla made a sure everyone knew just how exciting driving one was. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Travis Crawford HVAC Ad] Dave Young: Welcome back to The Empire Builders Podcast. I'm Dave Young, and Stephen Semple is here. We're going to talk about an empire that's boy, it's been in the news a lot lately, but we're going back to the early days of Tesla. We're going to ignore the whole Cybertruck knock down. Stephen Semple: Right, but we're going to talk about the electric car. We are going to talk about that. And if people are interested in terms of some of my views in terms of what's going on today, Matthew Burns and I did a Sticky Sales Story over on YouTube about what's going on with Tesla today and the challenges that they're facing and what has created all of that, especially around brand promise and things along that lines. But for a long time I've been wanting to talk about Tesla for a simple reason. So you know how you and I talk about one of the very first things that we will always want to do before we take on company, before you make up the messaging, before you do anything, you got to get really clear on the strategy and you want to always try to find unleveraged assets. I think I feel like the success of Tesla and how they've changed the world and really brought the electric car to the forefront is a great example of that, especially the unleveraged assets. So if we go back to the early days of Tesla and we take a look, or even early days of the electric car, the electric cars were basically being marketed as green. And they were ugly, and they were poor performing and they were dull, and they were uninteresting and uninspiring, and they were basically a golf cart. Dave Young: Basically a golf cart. Stephen Semple: Yeah, yeah they really were. And didn't get traction going, didn't capture the imagination, and really was sort of only this small segment of the population was where the market was, and it wasn't growing beyond that. And so that's kind of where the market was. Now, here's what Tesla did. Tesla changed the whole conversation through an unleveraged asset. And the unleveraged asset was this. When you took a look at an electric motor, if you put a high-powered electric motor in there, you could make that thing accelerate like it's nobody's business. So what they did, so while everybody else was going the whole environmental tree hugger conversation, they went, we're going to make a car that accelerates so fast that you can set your iPhone on the passenger seat halfway up, hit the accelerator and the phone will stay hung there on the car. Dave Young: Just from the acceleration. Stephen Semple: Just on the acceleration. And will beat most supercars, gas-powered supercars. We could just take this car right off the production line, it could go out and drag race and blow the doors off of pretty much every gas car on the market other than the multi-million dollar supercars. And even a few of those, it was able to beat. Dave Young: So up until this point, electric cars and hybrids in particular were, you think about Toyota Prius, right? Or something like that. And you don't think super performance, you don't think zippy fast, but you think, oh, I'm just putting along, I'm going to get from here to there, and we're not going to pollute very much. Stephen Semple: And it's economical and all this other stuff.
French authorities say a defective airbag manufactured by now-bankrupt Japanese firm Takata was responsible for the fatal injuries sustained by a driver who died of a road accident last week. France's transport minister has called for all Citroen C3 and DS3 models fitted with recalled airbags to be taken off the road. Plus, at the Paris Air Show, aerospace giants and startups alike are showcasing technologies to make aviation greener.
Today on CarEdge Live, Ray and Zach review the latest data from CarGurus. Tune in to learn more!
WWJ auto analyst John McElroy reports automakers, suppliers and car dealerships are struggling to get the people they need. These include factory jobs and car techs.
Luca de Meo is leaving Renault and the automobile industry after five years at the helm of the company. He will take on the role of CEO at luxury group Kering, which is struggling to revive its flagship brand Gucci. Kering's shares rose 12 percent on the news, while Renault's sank more than 8 percent. But first, global oil prices have come down after soaring on Friday as investors continue to monitor the Israel-Iran war closely.
TOPIC: Supplier Relationships PANEL: Dave Andrea, Plante Moran; Lindsay Brooke, Industry Expert; Gary Vasilash, shinymetalboxes.net; John McElroy, Autoline.tv
- Trump's Budget Impact on Auto Industry - Rivian R2 Drive Unit Eliminates 30% of Fasteners - Ford Picks Up 2 Points of U.S. Market Share - Leapmotor Expects $7,000 SUVs - Ford Launching PHEV Ranger in Europe - Toyota Teams Up with China's Top Tech Companies - Marelli Files for Chapter 11, Blames Tariffs - Dana Sells Off HD Transmissions for $2.7B - American Axle Lands Scout Contract - BMW Pairing Back XM Product Line
- Trump's Budget Impact on Auto Industry - Rivian R2 Drive Unit Eliminates 30% of Fasteners - Ford Picks Up 2 Points of U.S. Market Share - Leapmotor Expects $7,000 SUVs - Ford Launching PHEV Ranger in Europe - Toyota Teams Up with China's Top Tech Companies - Marelli Files for Chapter 11, Blames Tariffs - Dana Sells Off HD Transmissions for $2.7B - American Axle Lands Scout Contract - BMW Pairing Back XM Product Line
Artificial Intelligence is no longer a futuristic idea — it's already reshaping the automotive world. In this episode of The Healey Brothers Pod, we dive into how AI is being used across the industry today, from marketing and customer service to internal operations like call centers and content creation. Our hosts share how dealerships like ours are using AI tools to improve efficiency, enhance the customer experience, and stay ahead of the curve. Plus, we explore where this technology is headed and what it means for the future of automotive retail. Whether you're in the industry or just curious about where AI is going, this is an episode you won't want to miss.
Today on CarEdge Live, Ray and Zach discuss the latest information on the rare earths. Tune in to learn more!
WWJ's John McElroy reports there could be world class levels of emission control, fuel efficiency and safety if there wasn't so much government regulation
The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier
Shoot us a Text.Paul, Kyle, and Chris realize their shared aspiration identity...Charles Ingles from Little House on the Prairie. They laugh about how ironically he is a representation of what it is to steward your community. When Hurricane Milton hit, the South Pasadena Fire Department was left boatless, until Maher Chevrolet stepped in. The dealership donated a rescue-ready inflatable boat and stairs for the department's new high-water vehicle. Now the crew can reach stranded residents faster and safer. It's another case of a local dealer showing up big when it counts. Read our writeup in this post.Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/
Rich gets into some awesome innovative ideas today- designed to teach you the PRINCIPLES of innovation for your business.
Beyond Budgeting: Why Modern FP&A Teams Are Ditching the Annual Plan Traditional budgeting is slow, rigid, and often outdated before the quarter even ends. In this episode of CPM Customer Success, we unpack why leading finance teams are leaving the annual plan behind and embracing a more agile, data-driven approach to planning. Join us as we break down: Why traditional budgeting processes are falling short How “Beyond Budgeting” unlocks agility, responsiveness, and smarter decision-making What role platforms like OneStream play in enabling rolling forecasts, scenario planning, and AI-powered insights We also spotlight two real-world success stories: A global water technology company, which consolidated systems and slashed load times An Auto Industry company, who unified finance processes and gained product-level visibility 12 days faster If you're tired of chasing accuracy in spreadsheets, and ready to elevate finance into a true strategic partner — this episode is your blueprint for change.
In today's Finshots, we explain how China's rare earth export restrictions is stalling global vehicle production and why India, despite sitting on huge rare earth element reserves, still can't step in to help.
Tariffs and E.V. adoption are two major headwinds facing the auto industry. Karl Brauer discusses the impact of tariff uncertainty on car sales and inventory. Despite initial demand surges, Brauer expects a pullback in May, citing "pull forward" sales and inventory normalization. E.V. adoption also lags behind expectations due to range anxiety, limited charging infrastructure, and higher upfront costs. General Motors (GM), Tesla (TSLA) and other E.V. pure-plays may feel the sting of waning consumer interest.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about
In this episode of Steel Stories by U. S. Steel, automotive industry expert Rebecca Lindland joins host David Kirkpatrick for a high-energy conversation about the future of mobility. From the rise of electric vehicles and autonomous driving technologies to the evolving expectations of car buyers, Lindland shares expert insights on how innovation is reshaping the auto industry — and why steel remains essential to safety, sustainability, and performance. Discover what's next for mobility trends worldwide.