Podcasts about wp innovator

When agency life was at it's worse and I was stuck with something that overwhelmed me and my team I had to take a step back and ask four very important questions. I share my journey from teenager to now, and some questions that changed everything. You can be a part of Agency Trailblazer here: https://agencytrailblazer.com/ And join the WP Innovator community here: http://wpinnovator.com/group --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.

Paul reached a point in his agency where he couldn't take it any more. Overwhelmed, stressed and unhappy. He was able to turn everything around through the support of the wonderful online WordPress communities, and is now creating a business that he loves. As you listen to this episode you can see his journey and thought process via the "Wayback Machine" on archive.org 2009 - Full service agency 2015 - Freelancer but no clear messaging 2017 - New focus with obvious service offerings Here is the design he mentions - click here. Recommended Facebook Groups: Beaver Builder: https://www.facebook.com/groups/beaverbuilders/ Content Creators: https://www.facebook.com/groups/ContentCreatorsGroup/ WP Builds: https://www.facebook.com/groups/wpbuilds/ WP Innovator: http://wpinnovator.com/group Connect with Paul: Twitter - https://twitter.com/wp_paullacey Website - https://wpblueprint.design --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.

In this episode, I sit down with Lee Jackson from WP Innovator and discuss how Vlog Like a Boss brought him into the vlogging space. Resources in this episode: Watch Lee... --- Support this podcast: https://anchor.fm/vlogbossradio/support

Watch the video of this podcast here. Lee is a self-confessed serial entrepreneur who came to WordPress in version 0.9! He hosts the successful WP Innovator podcast and runs Event Engine - a business building WordPress websites for event organisers - as well as Angled Crown, working with design agencies who need help building their designs into WordPress themes. Troy considers Lee to be well qualified for the job of generating leads for their faux online business, so he hands him the baton and asks what Lee intends to do first. 1) Define who you are targeting Lee explains that the first thing you need to do is establish the exact type of client you want to reach and decide what their problem is (the problem that you are going to solve for them). The best way to do this is by setting up a ‘perfect client avatar’. In the case of Troy and Lee’s faux business, they introduce us to Mary, the new perfect client. By creating a narrative around your perfect client, you’ll better understand what makes them ‘tick’. This will assist you in creating helpful, targeted content for your audience. Tips for Writing Your Avatar Give them a gender, age, and name Give them a story: what interests do they have, what do they value, how do they spend their time both in and outside of work? Have fun with it! Create a narrative to understand what makes them tick. 2) Understand the purpose of the content you’ll be creating for Mary Before you start generating any type of content, you need to clearly understand how and why you’re creating content in first place. Lee explains that in the initial stages, the idea is to create super valuable, lasting content that will help your ‘Mary’ with the main problems she/he is having. The goal isn’t to make money off of them on the early stages, but to build rapport and trust. Tune into the 16 minute mark where Troy and Lee engage in an interesting discussion about why it’s ok to give away your ‘secrets’ for free. It’s all about having an abundance mindset and not being concerned that people might copy you, or that you could lose out on business by giving too much away. Tip:Lee emphasises that building an audience is a slow process. It takes time and quality content to build rapport and trust. 3) How do you get content in front of your Mary? Lee speaks from first-hand experience when he says that the best way he found to build his audience was by starting a podcast. All you need to do is find the influencers/suppliers who already have Mary’s attention and get them on your podcast! By starting a podcast, you are simultaneously adding value and building your list. 4) Once you have Mary’s attention and trust, what’s the call to action? Lee recommends beginning with a soft call to action. His suggestion is to create a community of Marys. Invite them into your private Facebook group and further support them via the group. You now get them to be part of conversations, build further rapport and help them build their knowledge and network. The next stage after this would be to begin selling products, eg. courses Troy concludes the chat by asking Lee for a couple of tips on what you can do to generate content quickly if you are tight on time. Lee offers two easy strategies: 1) Podcasting: Lee works on the premise that if you can arrange a 30 minute meeting with a client, you can organise a 30 minute podcast interview. He sees it as an easy way to start uploading content. The bonus is that it gives you useful content for social media as well. 2) Blogging: Even if you’re not good at writing, you can easily draft a post using this cool method of Lee’s. He recommends starting with a question. Answering the question will formulate the bulk of your post. Go for a walk and record yourself talking (answering the question) for 5 mins. Once you’ve finished your walk and talk, send the recording to Rev to transcribe. And Bingo! There’s your blog - evergreen content that will bring people in on social for months to come. Let us know what you do to conjure up useful content for lead generation. If you like any of Lee’s ideas, leave us a note in the comments below and tell us why. You can reach out and thank Lee, or continue the conversation using the links below. Until next week, it’s goodbye from Lee, Troy and Mary, with warm wishes for you to go implement and go elevate!

We have a great round table show with special guest Lee Jackson of the WP Innovator podcast. We talk all about the tools that we use daily to help us run our businesses. We look at a number of different categories from invoicing to project management tools.   The panel this week: Lee Jackson http://leejacksondev.com/ Jackie D'Elia https://jackiedelia.com/ Jonathan Denwood https://www.wp-tonic.com/ Sallie Goetsch https://www.wpfangirl.com/ John Locke https://www.lockedowndesign.com/   ====================== Episode 146 Table of contents:   0:00 Podcast intros 1:43 WordPress News Story #1: Elementor Pro – Things Have Changed http://snifflevalve.com/elementor-pro-things-have-changed/ 15:11 Our picks for accounting and invoicing. 24:51 What do we use for writing proposals? 34:49 What are our choices for CRMs? 40:42 What are we using for project management software? 59:00 What do we use for time tracking? What tasks do we actually track time for?   ====================== Links Mentioned in WP-Tonic: Episode 146 Visual Builders Elementor https://elementor.com/   Beaver Builder https://www.wpbeaverbuilder.com/   Invoicing and Accounting Free Agent https://www.freeagent.com/   ClearBooks https://www.clearbooks.co.uk/   Harvest https://www.getharvest.com/   WP-Invoice https://wordpress.org/plugins/wp-invoice/   FreshBooks https://www.freshbooks.com/   Zoho https://www.zoho.com/invoice/   QuickBooks Online https://quickbooks.intuit.com/online/ https://www.quicken.com/personal-finance/quicken-home-business-2017   Wave Accounting https://www.waveapps.com/   Sprout Invoices https://sproutapps.co/sprout-invoices/   Contracts and Proposals Contract Killer https://gist.github.com/malarkey/4031110   WP Elevation http://www.wpelevation.com/   UK contracts http://simply-docs.co.uk/Home   Forming a LLC http://www.nolo.com/legal-encyclopedia/form-llc-how-to-organize-llc-30287.html   CRMs Active Campaign http://www.activecampaign.com/   Agile CRM https://www.agilecrm.com/   Contactually http://www.contactually.com/   Project Manageme

This Week We fun and insightful Interview with Lee Jackson host of the WP Innovator podcast & the owner of a highly successful WordPress development agency that exclusively only works with other digital agencies.   You can find Lee at his website: http://leejacksondev.com/ . Be sure to check out his podcast at: http://leejacksondev.com/podcast/ .   Table of Contents for Episode 145 0:00 Podcast intros 1:15 Lee Jackson Dev is an agency for print and design agencies. How does Lee find those perfect clients? 3:50 What is the big advantage for design-focused agencies to bringing in Lee's agency as a trusted partner? 6:20 What is one of the most surprising things that Lee has found partner agencies want him to do? 7:45 What are the big differences between a freelancer and a bona fide agency when it comes handling a client brief? 9:55 How did Lee earn the trust to be in client meetings with partner agencies (who own the client relationships)? 12:04 Is there ever a reluctance with agencies to have a subcontracting or partner agency come into the client meetings? 13:23 Bobbins and biscuits. 13:58 Why are many web agencies not that great at writing briefs? 17:46 What to do when the client doesn't want to invest in a brief. How Lee writes user stories into his briefs, and making it part of the technical specs. 21:53 The origin story of Lee Jackson Dev. 24:54 How does the role of an agency founder /owner change as the agency grows? 27:21 What does Lee's agency hiring process look like? 29:30 What are the most common mistakes when it comes to project management in web agencies? 31:42 The biggest financial mistake that agencies make in web design projects. 32:21 One huge mistake (opportunity?) for web agencies when they hand off the design to the developers. 34:03 Why underbidding hurts web design projects so much. How a Statement of Work helps prevent scope creep. 38:15 How does Lee feel about paid discovery? What about the tender process? (Similar to RFP). 40:57 The tendering process leads to chronic underbidding. 41:42 Podcast outros   =================== Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/145-lee-jackson-wp-innovator/ ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 =================== WP-Tonic is both a WordPress maintenance and support service, and also publishers of a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development and online marketing.

A few months back, I was excited to be featured on Lee Jackson's WP Innovator Podcast talking about creating retainers for your agency. On this week's episode, I am even more excited to have Lee Jackson on our show. Lee joins us this week to talk about his agency and how he builds long-term client relationships, as well as a community beyond his clients that provides real value to everyone involved. 

Join me with Lee Jackson from the WP Innovator podcast.

This interview is another testament to reaching out and making real connections online. Paul and I connected through Facebook and went back and forth a few times via messenger, then set up a Skype call (I've made the mistake in the past of setting up interviews with people that I haven't had a chance to talk to prior... it doesn't always go so well. Not that the interview is bad, but it's not always the best fit for my show & audience). Obviously that wasn't the case with Paul Irvine. While WordPress Security is absolutely crucial... it's not always the most fun topics (or dare I say interesting? No offense Paul... because you certainly make it more interesting!). What tends to happen is that people get interested in security after the fact. As in, after they've been hacked, something has broken or things aren't working the way they're supposed to (nothing like a couple thousand spam comments, huh?). [Tweet ""The corporate world decided I was going to be part of the implosion in 2008" - @paulirvine79"] Like many of us, Paul tested a bunch of different things when starting his online business. The reason I always ask this question of my guests is because there is SO much value in hearing that you're not alone (we all beat ourselves up for the money we've spent on products, mentors or 'systems'.... and never got us the 'ROI' we wanted). The one common denominator in every story is that they didn't give up. They kept trying, testing and simply decided they were going to find a way to make this work. That's where Paul Irvine comes in (thankfully). What You're Going to Learn: How Paul made the most of the financial crisis in 2008 Where the search for 'make money online' took Paul (the rabbit hole) How he leveraged his corporate skills into his own business The few things that Paul did when trying to get his online business going (affiliate marketing, CPA marketing, article marketing... you name it) How he got his adsense account banned What you should be looking for with hosting [Tweet "There is a way to make money online, but there isn't a magic button. You have to have the drive to make it work" -@paulirvine79"] Questions I Asked Paul What were you doing before you started your current business? What made you decide to take the leap and go out on your own? You focus on WordPress & WP Security. What made you decide to focus on security? What are some common mistakes you see people making with security on their own sites? If you could get everyone to do ONE thing with their sites, in terms of security, what would that be? You have a course coming out soon. What's on the horizon for you this year?     Where to Connect with Paul Facebook | Twitter | Website Links mentioned in this episode Wordfence LiquidWeb Hosting   Other Episodes You Might Enjoy Lee Jackson of WP Innovator & a Ton of Fun Freelancing & WordPress - My Interview with Brennan Dunn Building a WordPress Business through Community - My Interview with Brandon Yanofsky

In episode 000, you will be introduced to your host, Lee Jackson and learn all what the WP Innovator Podcast is about, what is in it for you, and how to get involved. --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.