Branding Secrets

Keeping a  consistent social media feed is hard, especially when you have the freedom to post anything. But, without a consistent feed, all you're really doing is confusing people and giving them another reason why they shouldn't buy from you. So, what's the secret?In this episode, we're going to talk about the 4 "pillars" of keeping a consistent social media feed. Oh, and it looks a whole lot better too!Connect with JoshuaNucleo Creative{VIDEO} How to create a color palette_______________________Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Your brand awareness is a measure of how many people are familiar with your brand. And when it comes to actually tracking it, social media may just be the best option. But, how can you actually start tracking it?In this episode, we're going to take a look at the 3 different ways you can start tracking your brand awareness through social media (and the how not to).If you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua_______________________Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

What's the difference between branding and marketing? As much as people would like to make you think there's no difference, there really IS a difference. Marketing is about the short term sale, but branding is about the long term: forming perceptions and building relationships.But which one do you need more? That's what we're going to cover on today's episode of Branding Secrets.If you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua_______________________Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Social media is a huge part of growing your brand awareness, but which platform should you choose? One thing's for sure: trying to handle every platform at once is a recipe for failure.So, today, we're going to take a look at why your small business needs to be on INSTAGRAM and what you should avoid in order to make your presence as strong and influential as possible.If you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua--->>> CLICK HERE to Book Your FREE Brand Discovery Call

Coming up with good ideas is tough. Sometimes, you might be thinking for HOURS, just to get a few mediocre ideas at best. But, what if there was a way to consistently come up with really great ideas? After all, ideas the very core of launching your small business ahead of your competitors.Today, we're going to take a look at how you can hack your brain to come up with more innovative ideas, faster.If you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

By human nature, we want fast results. When you're branding your business, though, you can't just skip to the "hacks" because then you're missing what's ACTUALLY important. To brand well, you need to start at the core.Today, I'm going to be diving into the 5 things you must know heading into 2022. This coming year is the year to get your foundations straight. If you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

Every time a customer buys something from a company, they must go on a journey. Starting at the awareness stage, they slowly gain more confidence and bias towards the company, until eventually, they make a purchase. The same things happens with a brand: customers go through the brand funnel.Today, I'm going to explain exactly what the brand funnel is, and how you can use it to create people who not only buy from your brand, but do the promotion for you.If you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

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Should you or should you not create a tagline? Some say that it's really important for clarifying your brand, and others say it's just a personal decision. But, what's right for YOUR brand?In this episode, I cover why I think both sides of the argument have some truth in them, and how you can go on to actually create your own tagline with the 3 Pillars (if you decide it's right for your business).If you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

Customer service is some of the most important customer interaction you'll have as a small business. It's your opportunity to stick with your values while resolving a negative customer experience. So, this is definitely not something you're going to want to mess up.In this episode, I cover my amazing customer service experience with BarkBox and how YOU can replicate their techniques to create an unforgettable customer service experience.If you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua----------Want to grow your brand on social media and start reaching customers worldwide? CLICK HERE to schedule a FREE  discovery call with Brand Rocket and learn how they can take the reins and help you grow your brand on Instagram.

Terminology in branding (or in business in general), is extremely important--without it, you wouldn't have the necessary edge for GROWING your brand. But, you shouldn't be focused on memorizing tons of terms. What's more important as a new entrepreneur is being about to use them for yourself in real practice. The Top 5 Branding Terms in 2021Brand & BrandingBrand StrategyBrand CultureBrand CollateralCo-BrandingIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

With over half a million fonts in existence, there are two main categories: Serif and Sans Serif. Each has a very specific purpose...so which one is right for your brand?In this episode, I'm going to cover:The difference between Serif and Sans Serif fontsThe biggest misconceptions behind the twoWhy both fonts still work in the modern age, even though the serifs look somewhat outdatedIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

People say that successful brands are successful because they were at the right place at the right time. But not all luck has to be left to uncertainty--to a certain point, luck can be controlled.In this episode, I'm going to talk about increasing your luck by:Being socialBeing randomBeing happy with failureBeing a copierIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

We have epic fail videos. And now, epic BRAND fails. Just because a company is huge doesn't mean that they don't go through the same mistakes. It just means that they waste a whole lot more money.  On this episode of Branding Secrets, we'll cover brand fails from:ESPNGapTropicanaDomino's PizzaColgateIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

A business name is powerful enough that it has the potential to make or break your business. It's something that if you don't put enough effort into, you're going to regret it later--and renaming a business isn never an easy or pleasant thing to do. So how do you create a great business name that you won't regret?Make sure the name creates a sense of (correct) emotion Keep it easy to spell and pronounce--otherwise, you could be losing a whole lot of word-of-mouth customers.If you want a clean slate and give a whole new word meaning, create a new language! There's no reason you couldn't be the next Google or Ikea!If you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

When it comes to brand awareness, it is pretty much impossible to know exactly how many people have heard about your brand. But, it's still incredibly important to know how many people know about you and how they found you in the first place.Joshua's Top 3 Methods for Tracking Brand AwarenessPersonal Stats (Website visits, social media reach, podcast downloads, etc.)Google Trends (CLICK HERE)Surveying customersIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

When a company rebrands, what they're doing is giving themselves a new look. It's a way for them to appear differently to their customers, whether it be for the right reasons or for the wrong reasons.In this episode, I'm going to cover:Why you boredom isn't a valid reason to rebrand your businessWhy a changing vision and a sinking reputation are the two biggest reasons your business needs to rebrandWhy changing your brand's visuals (logo, colors, etc.) has to be the very LAST step in the rebranding processIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

When a customers buys from your company, they demonstrate trust. But what happens when this trust breaks? What can YOU do to work your way back up to restoring this trust?In this episode, I'm going to cover:Why posting on social media isn't enough to show your sincere apologyWhy you need to pay more attention to the people who bash your company and its faultsHow you can make it up to your customers for the pain you caused themIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

With over a billion users worldwide, Apple has become the biggest business on Earth. But, what is it that lead them to this position? What is it about their brand that makes their customers so compelled to buy from them?In this episode, I'm going to cover:Why the price of your products doesn't determine whether someone will make a purchaseHow Apple uses emotion to draw their customers inCustomer service vs. customer experienceIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

Having a great product is only half the battle in creating a great brand. The other half? Creating an incredible, over-the-top customer experience. Your products are important, but there's nothing more powerful than the direct, 1-1 communication with your customers.In this episode, I'm going to cover:Why you must understand your product to create great customer serviceHow quick is quick enough for responding to customersWhy you NEED your contact information on your home pageIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

When it comes to logo design, there are many exceptions you can make. But, as a beginner designer, it's best to stick with what's actually proven to work.The 5 Best Practices of Logo Design:Make your logo simple (no tiny details)Make your logo balanced (visually centered, not necessarily symmetrical)Make your logo timeless (never gets old)Make your logo versatile (many different uses)Make your logo open (lots of "white space")If you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

Starting a business doesn't guarantee you customers--you need to find a way to gain awareness for your business. But, there is a right way to do it, and a very WRONG way to do it.In this episode, I am going to cover:Why cold emailing is the WORST way to gain awareness for your businessThe link between cavemen and today's brand awareness strategiesThe three parts of a flawless brand storyIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

Working as a brand in the digital world, it is really easy to be inauthentic. But, the key to creating a great brand is to be incredibly AUTHENTIC.In this episode, I am going to cover:The pros and cons of working as a brand in the digital worldWhy it's a REALLY big mistake to run an inauthentic brandHow to use social listening to understand what your customers wantIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

In order to be relatable, you need to act human--and it's no different with branding. People relate with people, and so the best way to get people to relate to your brand is by giving it a personality.In this episode, I am going to cover:What does it really mean to give your brand a personality?How can you use your target audience to come up with brand adjectives?How can you expand on your brand personality in the future?If you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

Too many small businesses don't put as much effort into logo design as they should. A logo is not just a symbol--it's a window into the very personality of the brand itself.In this episode, I am going to cover:Why the value of a logo far overrides the costThe psychology of how a logo helps customers remember your brandHow a logo reveals the personality of your businessIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

You're not too small to create a brand for your business. In fact, branding is THE most important part of building a business that people actually buy from.In this episode, I am going to cover:What is the difference between a "brand" and "branding?"Why is branding so important when it comes to competition?Why aren't you too small to create a brand?If you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua