Podcasts about branding strategy

Send us a textWhat if everything you believe about digital marketing is leading your home service business down a dangerous path? In this eye-opening conversation with digital marketing veteran Jonathan Bannister, we uncover why the constant chase for Google rankings has created a generation of "digital junkies" in the home service industry.Bannister doesn't hold back as he reveals the uncomfortable truth: digital marketing has made business owners fat and lazy. After a decade helping HVAC, plumbing, and roofing companies navigate the digital landscape, he's witnessed firsthand how the addiction to leads has replaced fundamental business practices like excellent customer service and effective sales processes. His provocative new book title says it all: "F*** Digital Marketing: Why Building a Memorable Brand Matters More Than Rankings."The conversation takes a fascinating turn when Bannister predicts Google's search engine will be "extinct" within 3-5 years, replaced by AI platforms that will fragment the search landscape. This paradigm shift means businesses building their entire strategy on search visibility are constructing their foundation on borrowed space.Through compelling case studies and tactical advice, Bannister outlines a smarter approach to marketing: becoming omnipresent in your target market through a proper marketing funnel that educates at the top, builds trust in the middle, and only presents offers to already-engaged audiences. His neighborhood-specific strategy for a roofing contractor demonstrates how targeted messaging and multi-channel presence can transform results without relying on Google's unpredictable algorithms.Whether you're currently frustrated with your marketing results or simply want to future-proof your business against the coming AI revolution, this episode offers a roadmap to build what truly matters – a brand that lives in customers' minds regardless of algorithm changes or platform shifts. It's time to break free from digital heroin and rediscover what genuinely drives sustainable growth.http://Www.topservdigital.com Support the show https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1 https://www.linkedin.com/in/coreysalescoach/

In part one of this powerful conversation, Joshua Gillow breaks down the mindset shifts and branding strategies that lawn and landscape professionals must adopt to build a premium, client-focused business that stands out and scales profitably.

This week on The Business of Wellness, I'm joined by Stevi Gable Carr, Founder & CEO of WISe Wellness Guild, to talk all things CPG wellness branding — what works, what doesn't, and what it actually takes to create real impact in this space.Stevi shares how WISe has become a trusted partner to brands like Kroger and P&G, helping them go beyond the buzzwords to build community, credibility, and meaningful engagement through wellness. From brand strategy and consumer insights to storytelling that resonates (and doesn't just ride a trend), this conversation is packed with insights for anyone building—or rethinking—a wellness brand in 2025.We also talk about WellNXT, the national movement Stevi co-founded to bring wellness back to real life through in-person events and connection-first activations.If you work in brand marketing, consumer goods, wellness, or media—or you're just trying to cut through the noise—this one's for you.Timestamps:0:00 Introduction to Wellness and Personal Journey02:47 The Intersection of Brand and Product05:50 Fear-Driven Marketing and Consumerism09:04 The Fundamentals of Wellness12:03 The Audacity to Live by Your Design15:06 Navigating Leadership and Expectations17:53 The Importance of Prioritization21:00 The Three Rs of Resilience23:51 Relighting Your Spark27:04 Current Trends in the Wellness Landscape36:18 The Seed Oil Debate and Market Responses37:13 Brand Strategies: Unilever vs. PepsiCo40:13 Building Trust in Wellness Brands41:49 Retailers and Consumer Accountability44:21 The Role of Community in Wellness47:12 Tailoring Wellness to Community Needs51:30 Generational Differences in Wellness Needs56:09 The Intersection of Wellness and Arts01:02:20 Starting a Wellness Brand: Key ConsiderationsKeywords:wellness, branding, marketing, resilience, leadership, consumerism, self-care, health, personal development, strategy, seed oils, wellness brands, Unilever, PepsiCo, consumer trust, community wellness, generational wellness, arts and wellness, wellness brand strategy, optimization in wellnessGrab a...

Welcome to the CanadianSME Small Business Podcast, where we dive deep into the power of branding and community support—key pillars that help businesses thrive, especially during uncertain times. In this episode, we explore how Canadian businesses can leverage the current climate to strengthen their brands and grow with resilience.Joining us is Spencer Callaghan, Director of Brand and Communications at CIRA, the national not-for-profit that manages the .CA domain and champions Canada's internet ecosystem. With his extensive expertise in brand strategy, communications, and community engagement, Spencer shares invaluable insights on how businesses can adapt and rise above challenges.Key Highlights from the Episode:Turning Adversity Into Opportunity—How businesses can leverage F.U.D. to build stronger brands and increase resilience. Embracing Transparency—The power of vulnerability in fostering brand loyalty and trust.The "Buy Canadian" Movement—Why branding proudly Canadian matters and how it resonates with consumers today.Supporting Each Other—How businesses can help small businesses and support local communities, especially in tough times.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Effective use of branding strategy and content marketing is critical dominating your competition. This podcast provides valuable information on the steps all business owners should take in today's highly competitive market. JTek Resources City: Oklahoma City Address: 12101 North Macarthur Boulevard #227 Website: https://jtekresources.com

Click the link to learn more and get your tickets to see Vince and Ari speak at the SPF Mastermind July 18th and 19th.https://events.vincegabriele.com/july2025 Podcast SummaryIn this rare and insightful interview, Vince Gabriele sits down with Ari Weinzweig, co-founder of Zingerman's Delicatessen in Ann Arbor, Michigan. From its humble beginnings in 1982 with a $20,000 bank loan and a staff of two, Zingerman's has grown into a community of businesses with over 750 employees and annual revenues exceeding $80 million . Ari shares the principles and practices that have guided this growth, emphasizing a commitment to quality, community, and a unique organizational culture. This conversation offers valuable lessons for entrepreneurs and business leaders aiming to build sustainable and values-driven enterprises. 5 Key Points DiscussedVisionary Leadership: Ari discusses the importance of having a clear vision and staying true to core values in guiding business growth.Community Engagement: Insights into how Zingerman's fosters a strong sense of community among employees and customers.Innovative Business Model: Exploration of Zingerman's unique approach to business expansion through a community of businesses rather than traditional franchising.Employee Empowerment: The role of open-book management and employee ownership in creating a motivated and accountable workforce.Resilience and Adaptation: Lessons learned from navigating challenges and adapting to changing market conditions while maintaining the company's mission. Click the link to learn more and get your tickets to see Vince and Ari speak at the SPF Mastermind July 18th and 19th.https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Ever poured your heart into an online course, launched it... and heard nothing but crickets?

Ready to level up your brand and tap into the future of marketing? Natalie Micale is a dynamic founder who goes all in—whether leading her company, mentoring entrepreneurs, or redefining what it means to build a personal brand in the digital age. A proud Latina entrepreneur, Natalie started her career as a TV anchor and reporter in the Midwest, where she honed her ability to craft compelling narratives that captivate audiences. Her transition from television to the agency world was a strategic one. While serving as Head of Business Development at Evol Empire Creative, she gained a deep understanding of the ROI companies demand from their branding and marketing efforts. That experience laid the foundation for Oh Hello Agency, a creative powerhouse she built from the ground up. What started as a brand innovation lab quickly became a full-scale creative firm, crafting high-impact brand strategies for clients across industries. Known for her bold, cutthroat approach to brand growth and her unwavering commitment to authenticity, Natalie has helped countless businesses and entrepreneurs elevate their influence through a multimedia-first approach. In 2025, Oh Hello Agency was acquired by The Big Smoke Media Group, an Australian agency, solidifying Natalie's reputation as a visionary in the branding and media landscape. Natalie discussed what's next for creative agencies, the rise of human-centric branding, and how AI tools like ChatGPT, Perplexity, and Gemini transform content creation and marketing strategy. Whether you're working in a creative agency or just AI-curious, listen up! She also shares real talk on imposter syndrome, entrepreneurial mindset, and how content creation (3–4 posts a week) builds trust and visibility. If you're all about future-forward branding, this is a must-watch for crushing the marketing trends of 2025 and beyond. Hit play and get inspired! ____________________________________________  Follow Natalie on Instagram: @nataliemicale Connect with Natalie on LinkedIn: https://www.linkedin.com/in/nataliemicale/ Visit Oh Hello's website: https://oh-hello.co ____________________________________________  Ripple with me! Instagram: http://instagram.com/rippleon Facebook: https://www.facebook.com/rippleon X: https://twitter.com/rippleon Website: http://www.ripplecentral.com    #therippleeffect #steveharper #nataliemicale #ohhelloagency #brandingstrategy #aiinmarketing #natalieMicale #contentcreationtips #personaldevelopment #marketingtrends2025 #digitalbranding #womeninentrepreneurship #chatgptforbusiness #femaleleaders #futureofbranding

In this episode of the Restaurant Rockstars Podcast, we're diving into the art and science of restaurant branding with Elizabeth Brasch, a marketing and branding powerhouse at Mellow Mushroom. Tune in for a masterclass in restaurant branding from one of the pros behind a truly iconic name in the industry. Restaurant Profit Maximizer Mini-Masterclass: Learn how just a few tweaks in the way you run your business can hugely impact your profits. https://restaurantrockstars.com/sp/restaurant-profits Restaurant Menu Profit Accelerator: Many restaurants lose money every day because their menu just isn't as profitable as possible. You can't control rising costs but you CAN control how profitable your menu is, this is a massive game-changer: https://restaurantrockstars.com/sp/the-menu-accelerator/ Make More Money In Your Restaurant EVERY DAY! Unlock all the Secrets to Running a Highly Profitable Restaurant. Master Finances, Boost Sales, Train Staff, and Multiply Your Revenue! Unlimited Staff Accounts. Join the Restaurant Academy: https://restaurantrockstars.com/joinacademy Connect with us on Social Media: LinkedIn Roger: https://www.linkedin.com/in/roger-beaudoin-21590016 LinkedIn Restaurant Rockstars: https://www.linkedin.com/company/restaurant-rockstars Facebook: https://www.facebook.com/restaurantrockstars/ Instagram: https://www.instagram.com/restaurantrockstars X: https://x.com/RestaurantRock1 Subscribe to the Restaurant Rockstars Podcast: iTunes - https://apple.co/2WaKyqV Spotify - https://spoti.fi/3xGuOd0 Google - https://bit.ly/2VM10P1 Stitcher - https://bit.ly/3iFGAAb Soundcloud - https://bit.ly/3lYBhho YouTube - https://www.youtube.com/@RestaurantRockstars Connect with our guest: https://www.mellowmushroom.com/ https://www.facebook.com/mellowmushroom https://www.instagram.com/mellowmushroom/ https://www.tiktok.com/@mellowmushroom Thank you to our sponsors: Lilly's Fresh Pasta - Lilly's Fresh Pasta is made to European standards with no preservatives or fillers. They use 100% non-GMO, glyphosate-free ingredients—Italian unbleached wheat and pure filtered water. Elevate your menu—serve Lilly's Fresh Pasta in your restaurant. Ask your local food service rep or call Antonio directly at (603) 818-2100 https://lillysfreshpasta.com Restaurant Technologies: takes care of your fry oil challenges. They handle everything end-to-end from delivering, filtering monitoring, collecting, and recycling your waste cooking oil. Restaurant Technologies customers save 10-15% on their insurance premiums and even get bonuses for any new customer referrals. https://www.rti-inc.com or call 866-399-3639 to get started today. The Birthday Club – Everyone celebrates their birthday! Get new and repeat business, fill your tables, and boost sales with Birthdays: https://jointhebirthdayclub.com/BirthdayRockstar/ The Restaurant Academy – Unlock the Secrets to Running a Highly Profitable Restaurant Master Finances, Boost Sales, Train Staff, and Multiply Your Revenue! Running a restaurant is tough—but making it wildly profitable doesn't have to be. It's all in The Restaurant Academy Training System: https://restaurantrockstars.com/joinacademy/

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Lida Citroen offers a fresh perspective on personal influence and what it means today. She breaks down how to walk into any room with confidence while staying true to who you are.As an expert in personal branding and reputation management, Lida has helped thousands of people around the world harness their authentic selves for career success. As a 5-time published author and TEDx speaker, she shares powerful insights on how mentorship can shape your career, providing valuable advice for both mentors and mentees.In this episode, Rani and Lida dive into leadership and the evolving nature of personal branding, especially in today's digital world. Tune in to discover how to embrace your unique gifts and make a meaningful impact.Listen, Share and Leave a Review

Rebranding a nonprofit isn't just about new logos or fresh colors—it's an emotional journey deeply rooted in the mission, culture, and service commitment of an organization. James Dismond, CEO of Mirasol Health, formerly Hospice Care of the Low Country, joined host Julia Patrick to share the inspiring, often emotional, details of their transformative rebranding.For decades, Hospice Care of the Low Country was a dedicated nonprofit, caring for patients facing end-of-life scenarios. Yet, despite their essential services, the organization faced an existential challenge: staying relevant in an evolving healthcare landscape. A candid internal study revealed a stark truth: if no changes were made, they faced closure within five years.James vividly recalls the moment that changed his personal and professional trajectory. On his very first day, several patients passed away, confronting him directly with his deepest fear—death. Instead of turning away, he embraced this fear, turning it into a profound passion. James noted, “That fear has since transcended into my greatest passion, and I'm very blessed for that.”The rebranding initiative was far from simple. It was two years in the making, involving rigorous strategic analysis, extensive stakeholder consultations, and an honest assessment of community perceptions. The word “Hospice” was a significant barrier, fraught with fear and misunderstanding. This realization was a pivotal turning point. James explains, "The powerful messages we are getting back just touch my heart every single day."Ultimately, the staff themselves coined the new name, “Mirasol,” symbolizing "rare and radiant sunflower," beautifully capturing the legacy and spirit of the organization's enduring symbol—the sunflower. This rebranding was not merely aesthetic; it expanded the scope of services, adding chronic symptom management and soon behavioral health, significantly broadening their community impact.The process brought substantial internal shifts, compelling deep introspection and alignment from the board, leadership, and staff. It was emotionally challenging but profoundly rewarding, significantly boosting community engagement, donations, and overall business performance.Today, Mirasol Health stands as a vibrant example of successful nonprofit transformation, rooted in authenticity and courage. “If you do the research, the strategy, and deliver it thoughtfully, the payoff is truly incredible.”#NonprofitRebrand #CommunityHealth #ChangeLeadershipFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

What makes a good impression? Can the right packaging—a perfectly folded, beautifully designed box—turn a simple donut into something special? Can the feel of a burger wrapper, or the weight of a coffee cup in your hand, shape not just the way we experience food, but the way we remember it?It turns out, the answer is yes.In this episode of Voices of Leadership, I sit down with Jennifer Appleby Vines, CEO of Georgette Packaging, to explore the fascinating intersection of branding, design, and human connection. Jennifer didn't set out to run a packaging company, but leadership isn't always a straight path. Jennifer started in the hospitality industry and built a successful career with the Charcoal group. She then co-founded Crumby Cookie Dough, a business that launched just as the world shut down in 2020. At the same time, she was working part-time at Georgette Packaging, a role that, at first, was just another piece of the puzzle. Until it wasn't.When the opportunity arose to buy the company as an employee, Jennifer took the leap. She navigated the unique transition from team member to CEO, and today, she continues to grow Georgette, helping businesses wrap their products and their stories in packaging that matters. As Jennifer has learned, great branding isn't just about a logo or a box it's about connection, trust, and the emotional impact of a well-crafted experience.We also talk about turning 50. It's not just another birthday. It's a threshold. A shift. A moment when you start to see the world, and yourself, a little differently.For Jennifer, it came with a revelation: what other people think really doesn't matter. And this milestone wasn't about age, it was about freedom.And what is she doing with this newfound freedom?Well, for starters…she's dancing.Links and ResourcesGeorgette Packaging WebsiteGeorgette InstagramJennifer's InstagramLinkedInAmplify Your Voice 2025 Ticket LinkConnect With UsVoices of Leadership PodcastInstagramLinkedInBespoke Productions WebsiteBespoke Productions Instagram

Next in Media spoke with Jason Horowitz SVP US Marketing, Global Head of Media & Digital at Mattel about his long career at the brand, where his purview includes everything from Barbie and Hot Wheels.  Jason talked about how much kids media has changed over the past decade, and how the company navigates media planning, creators, and privacy rules.  Jason also talked about Mattel's unique Fast strategy, and why he's both a marketer and a media planner himself.Takeaways:Content is King

Want to attract more customers, close more sales, and create new business opportunities? It all starts with YOUR personal brand. In this video, we reveal step-by-step how to build a powerful personal brand that creates trust, authority, and consistent growth for your business—without burning yourself out. Whether you're a small business owner, entrepreneur, coach, or content creator, this personal branding guide will help you stand out in your industry, connect with your audience on a deeper level, and drive real revenue. ⏱️ Timestamps 0:00 Intro — Why Personal Branding is Key in 2025 2:00 Why Your Personal Brand Matters (Trust, Authority & Opportunities) 7:00 Key Elements of a Strong Personal Brand (Identity, Content, Consistency) 12:00 Building a Personal Brand Without Burning Out (Repurpose, Delegate, Simplify) 18:00 Connecting Your Personal Brand to Business Growth 21:00 Final Tips + Homework for Building Your Brand

Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades' marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/  LinkedIn: https://www.linkedin.com/in/carlamhartman/  YouTube: https://www.youtube.com/@ResolveTechSolutions  Instagram: https://www.instagram.com/resolvetechsolutionsrts/  Facebook: https://www.facebook.com/ResolveTechSolutionsRTS    Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/   In this episode, we explore innovative marketing strategies and learn more about AI's role in marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades' marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/  LinkedIn: https://www.linkedin.com/in/carlamhartman/  YouTube: https://www.youtube.com/@ResolveTechSolutions  Instagram: https://www.instagram.com/resolvetechsolutionsrts/  Facebook: https://www.facebook.com/ResolveTechSolutionsRTS    Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/   In this episode, we explore innovative marketing strategies and learn more about AI's role in marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

#817: Join us as we sit down with Sara Brooks – co-founder of Goldilocks, a brand consultancy specializing in consumer packaged goods. Throughout her career, Sara has worked with nearly 200+ CPG brands – ranging from pre-revenue startups to post-IPO giants – dedicating her expertise to founder-led business looking to disrupt the status quo. Previously, she founded & led Covet PR, a powerhouse agency that quickly rose to become an industry leader before being acquired by leading performance marketing firm, Power Digital. In this episode, Sara shares valuable insights on effective brand positioning, the power of creative branding & consistency, meaningful consumer connections, leveraging marketing insights for innovation, & must-know tips for aspiring entrepreneurs. If you are looking to elevate your brand, this one's for you!   To Watch the Show click HERE   To Watch the Show with Kira click HERE    For Detailed Show Notes visit TSCPODCAST.COM   To connect with Sara Brooks click HERE   To connect with Goldilocks click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at +1 (512) 537-7194.   This episode is brought to you by The Skinny Confidential   Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn's favorite products mentioned on their latest episodes.   To learn more about Goldilocks and start working with them visit itsgoldilocks.com.   This episode is sponsored by YNAB   TSC Him & Her Show listeners can claim an exclusive three-month free trial, with no credit card required at YNAB.com/skinny.   This episode is sponsored by ARMRA   Go to tryarmra.com/SKINNY or enter SKINNY to get 15% off your first order.    This episode is sponsored by Caraway   Visit Carawayhome.com/theskinny10 or use code THESKINNY10 at checkout to take an additional 10% off your next purchase.   This episode is sponsored by LMNT    Get yours at DrinkLMNT.com/SKINNY.   This episode is sponsored by Squarespace   Go to squarespace.com for a free trial, and when you're ready to launch, squarespace.com/SKINNY to save 10% off your first purchase of a website or domain.    This episode is sponsored by Cymbiotika   Go to Cymbiotika.com/TSC for 20% off + free shipping. Produced by Dear Media

Mastering Visual Storytelling for Your Brand with John DematoSummaryIn this episode of 'Present Influence,' John delves into the art of visual storytelling with expert photographer John Demato. They discuss how images and photos on websites and social channels contribute to brand identity, moving beyond superficial appearances. John Demato provides valuable insights on creating strategic, intentional imagery to build credibility and foster audience connections. The conversation extends to essential visual elements for coaches, speakers, and authors, addressing why professional photos are a worthwhile investment. From discussing ideal shoot setups to common pitfalls, this episode offers a comprehensive guide for anybody looking to enhance their visual branding. Tune in to learn actionable tips on photo variety, authenticity, and why professional aesthetics matter.Visit John Demato's Website here: https://www.johndemato.com/ and check out John's blog hereLet me know if you're going to be upping your game with visual storytelling after this episode.Chapters00:00 Introduction to Visual Storytelling00:17 Meet John Demato: Visual Storytelling Expert00:52 The Importance of Visual Branding01:13 Welcome to Present Influence02:13 Understanding Visual Storytelling04:30 Strategic Planning for Visual Branding06:05 Practical Tips for Visual Storytelling13:19 Essential Images for Your Website21:57 Maximizing Your Photo Shoot24:07 Leveraging Your Visual Content27:14 Common Mistakes and How to Avoid Them39:20 The Never-Ending Story of Visual Branding42:27 Conclusion and Final ThoughtsGo to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedInThanks for listening and please give the show a 5* review if you enjoyed it.

Arnas Jacevicius, medgrundare och VD på A Cool Agency, gästar podden Framtidens E-Handel och pratar om branding, 0-30 miljoner playbooks och hur man hittar en bra agency att jobba med. Arnas är tidigare med i avsnitt 10704:09 – What is A Cool Agency and what do they offer?12:41 – Why challenges are crucial for growth and innovation15:53 – The struggle of finding a reliable agency – what to look for25:29 – Why branding matters more than ever in today's market40:14 – Key branding priorities: Where should businesses focus?49:13 – The 0-1 million playbook: Scaling from the ground up54:43 – The 1-10 million playbook: Strategies for sustainable growth64:06 – The 10-30 million playbook: How to scale a brand to new heightsHär hittar du Arnas & A Cool Agency:https://www.linkedin.com/in/arnas-jacevicius-5656b1162/ https://www.acoolagency.com/ Sponsor:https://www.svea.com/payments Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

A weak hero image can ruin your conversion rates, increase ad costs, and make you invisible in search results. In this episode of Lunch with Norm, Norm Farrar chats with John Aspinall, Amazon creative expert and brand evangelist for PickFu, to break down how to optimize product images for maximum clicks and conversions.    Key topics include: - Why your hero image is the most important factor in click-through rates. - How to test and optimize images using PickFu & real customer feedback. - The biggest mistakes sellers make with product photography. - 3D renders vs. traditional photography—which one works best? - Insider hacks for budget-friendly product photoshoots (including the secret JCPenney trick). If you're an Amazon seller, eCommerce brand, or marketer struggling to stand out in search results, this episode is packed with actionable strategies to help you win the click and increase sales.

He is an Executive Director with RE/MAX Canada. With a background in Journalism, he joined RE/MAX in 2014 to lead communications and social media efforts throughout Western Canada. Then in 2019, he transitioned into the Regional Development department to help Western Canadian Broker/Owners fully leverage the value of the RE/MAX brand.He is also the host of 3 podcasts. And he says: "impactful communication is my passion"Joining me on this episode of The MindShare Podcast to talk about ' How to Communicate to Dominate: Exploring Strategic Branding Strategies ' is –  RE/MAX Canada Director – Wade Paterson 6:32 *Wade, you've transitioned from journalism to leading communication efforts at RE/MAX Western Canada, and now, you're an Executive Director. Can you share more about what sparked your interest in real estate and how your background in journalism has influenced your current role?12:19 *Was there a pivotal moment or a particular project in your early days at RE/MAX that you believe set the path for your current success?16:30 *You've mentioned that “impactful communication” is your passion. What does I that mean to you?21.53 *What does impactful communication look like in the real estate industry, and why is it crucial for real estate pros to understand and implement this?28:50 *How do you measure the impact of your communication strategies?38:53 *Have to mention Team Canada winning the 4 Nations Cup… and Mr McDavid being the man to put the final nail in it… I also know that he is a key face in some of the communication coming down the pipe from RE/MAX… can you share an example of a particularly successful or challenging brand leverage initiative?42:58 *Hosting three podcasts, including Keys from Keynotes, you must have some unique insights into this communication channel. What has podcasting taught you about effective communication?46:28 *Are you a scheduled guy… how do you leverage time, and really get it all done in a day?50:44 *What are some common communication challenges you see in the real estate industry, and what steps can you suggest for our audience to overcome them?51:01 *What are the common mistakes you see real estate professionals making on social media, and how can they avoid them?52:32 *With your expertise in social media, what strategies do you find most effective for real estate pros looking to enhance their online presence?55:26 *How would you define the connection between communication, and building a strong brand reputation in the market… what does everyone really need to know?56:57 *How important is ongoing professional development in real estate, and what do you say to anyone who thinks they don't need, or don't have time, or even don't have the money, to invest in themselves?Thanks for tuning in to this episode of The MindShare PodCast with our special guest: RE/MAX Canada Director – Wade Paterson, as we talked about ' How to Communicate to Dominate: Exploring Strategic Branding Strategies '.Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.And we haven't connected yet, send me a message!Facebook: facebook.com/mindshare101 Instagram: instagram.com/davidgreenspan101Youtube: youtube.com/@DavidGreenspanLinkedin: linkedin.com/in/mindshare101

Why is no one paying attention to your brand? Because you're missing the one thing that makes people instantly trust, connect, and buy from you—emotional branding.In this episode of 9 to 5 Mom With a Pod, I sit down with Emmy Award-winning filmmaker Mariana Henninger, founder of Brand Magnetic, to reveal the secrets behind powerful storytelling that sells.

Send us a textWant to scale your agency to $30K months without hiring a team? Pia Silva shares her no-BS formula to maximize profits, streamline services, and work less while earning more. Learn how to ditch free proposals, charge premium rates, and simplify success. Tune in now!

Episode 129: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptLike the invention of the Internet, AI is drastically and permanently changing the world.In this episode Virgilia Verjoghe explains the changes you need to make to  "AI-proof” your business and prevent AI from replacing what you do so you can not only survive the AI revolution, but thrive in it.About Virgilia Verjoghe: Virigilia is a multi-lingual brand growth and leadership communication advisor, speaker and corporate trainer. She is the Founder/CEO of VV Global Partners, a Miami-based consultancy agency specializing in helping businesses driving growth and maximizing revenue with cutting-edge sales, brand innovation and communication strategies integrated with parnerships and events.Connect with Virgilia:https://www.vvglobalpartners.com/ https://www.instagram.com/virgilia.virjoghe/ https://www.linkedin.com/in/virgiliavirjoghe/Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Trish also discusses the power of plant-based wellness, her family's medicinal farm, and how she's using events, storytelling, and influencer marketing to grow her brand without a massive advertising budget. If you're an aspiring entrepreneur looking for unfiltered startup lessons, this episode is a must-listen!

Cue the confetti because we've hit 200 episodes of Seriously in Business! From launching as Design Hacks for DIYers to evolving into Seriously in Business, this podcast has been an incredible journey. Today, I'm celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours.This special episode, I'm joined by Ellie Swift, Erika Cramer, Sarah Greener, Cat Dunn, and Julie Parker as they dive into: ✔️ Biggest business challenges—from navigating motherhood to overcoming health setbacks ✔️ Branding breakthroughs—decisions that doubled their business success ✔️ Avoiding shiny object syndrome—how to stay focused and create lasting impact ✔️ Scaling with purpose—using branding and strategy to stand out and growThis episode is packed with real stories, and practical tips to help you elevate your brand, refine your strategy, and build a business that truly works for you. ABOUT OUR INCREDIBLE GUESTS: JULIE PARKERFounder of The Beautiful You Coaching Academy, Julie is a mentor, counsellor, and breathwork facilitator with over two decades of experience. She has trained thousands of life coaches, authored award-winning books, and spoken for brands like Apple and Telstra. Website: www.juliesuzanneparker.com Instagram: www.instagram.com/julesyparker Beautiful You Coaching Academy: www.beautifulyoucoachingacademy.com ERIKA CRAMERKnown as The Queen of Confidence, Erika is a TEDx speaker, bestselling author, and host of The Confidence Chronicles podcast with millions of downloads. She empowers women to step into confidence and own their lives.  Grab her book: https://thequeenofconfidence.com/becomingmagneticbook/Instagram: https://www.instagram.com/thequeenofconfidence CAT DUNNAward-winning Online Business Manager (OBM), Cat helps coaches and creatives streamline and scale. She also mentors Virtual Assistants stepping into OBM roles and leads The OBM Motley Crew community.  Instagram - https://www.instagram.com/catlouisedunnWebsite - https://catlouisedunn.comUpcoming Event: Life After I Left Melbourne - Feb 2025 - https://www.eventbrite.com.au/e/life-after-i-left-tickets-1100255667319 ELLIE SWIFT7-figure Business Coach & Mastermind Mentor, Ellie helps coaches, creatives, and consultants scale with ease. Featured in Success Magazine, Thrive Global, and more, she's built a thriving business with her Scalable Freedom Method®️  Website: https://www.ellieswift.com/Podcast: http://ellieswift.com/podcast/Instagram: https://instagram.com/elliehswift SARAH GREENERSarah coaches women and mums to build sustainable, burnout-free businesses. With experience running multiple businesses while balancing family life, she now teaches others how to reframe, systemize, and scale their success.  Instagram: https://www.instagram.com/sarahgreenercoach/Website: https://themoxiemovement.com/------------------------------------------------------------------------------------------------------------------------------WATCH, READ & CONNECTWatch on YouTube: www.youtube.com/@jacquinauntonRead the Blog: https://whitedeer.com.au/ep200 WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join Dots Oyebolu as he speaks with Ben Baker, CEO of Your Brand Marketing. Ben explores the importance of internal communications in shaping company culture and empowering employees to become brand ambassadors. From reducing turnover to fostering customer-centric mindsets, Ben shares practical strategies for leveraging communication to drive organizational success.Key Takeaways:(03:15) The high cost of replacing senior employees, beyond HR expenses.(06:23) How effective communication extends the employee lifecycle.(10:18) The impact of aligning personal and corporate values.(15:59) How to empower employees to become brand ambassadors through communication.(19:50) Aligning organizational goals with customer-centric strategies.(23:13) Strategies for managing communication across departments and stakeholders.(30:16) The role of transparency in driving employee engagement.(30:54) Why 70% of change management initiatives fail without a focus on people.Resources Mentioned:Your Brand Marketing website - https://iambenbaker.com/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Your graphics aren't just pretty pictures; they're the MVPs of your sales team! In this episode of Seriously In Business, I'm breaking down 3 game-changing design strategies to make your Instagram posts profitable. Trust me, you don't wanna miss out—otherwise, you'll be stuck spinning your wheels while others are racing ahead.In this episode, we're diving into:Making Your Designs Easy to Consume: Discover how easy-to-read, strategic designs can captivate your audience and turn them into customers. (Carousels may just become your new best friend!Carousel Conversion Formula: Learn my proven formula for Instagram carousels that guides your audience from curiosity to conversion. Yep, it's that organized!The Power of Shareable Content: Want your posts to reach more eyeballs? Make them shareable! I'll share tips on how to do this effectively.Plus, stick around till the end to find out how you can get live access and support from me on your Instagram posts. If you're tired of your brand looking chaotic and craving some strategic, professional magic, this episode is your golden ticket.Let's make your brand not just look good, but work good. Tune in now!Want to try ManyChat to automate your IG comments to easily share links? https://manychat.partnerlinks.io/1n4c2tt4t99a Watch on YouTube: https://youtu.be/gX5CGCPF43g Read on the Blog: https://whitedeer.com.au/ep199/ WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In this soul-inspiring conversation, Kara interviews Deevo, a brand storyteller and personal brand strategist, who shares his journey of discovering his purpose, the power of creativity, and how we can all connect more authentically in business and life. They explore the importance of personal branding, embracing your unique gifts, and creating meaningful connections.Episode Topics:- Personal brand development- Entrepreneurial journey and mindset- Creativity as a muscle- Spiritual and energetic connectivity- Building intentional business communities- Navigating career transitionsInsights:- Not everyone is meant to be an entrepreneur, and that's okay- Creativity requires consistent practice and nurturing- Personal branding is about audience perception, not just visual aesthetics- We are energetically connected beings with the potential to manifest our ideas- Surrounding yourself with like-minded, growth-oriented people amplifies your impactEpisode Highlights:00:00 Welcome and Intro00:51 Introduction to Branding and Storytelling03:22 Authenticity in Personal Branding04:27 Photography and Storytelling06:48 Branding Strategy Development09:14 Brand Alignment and Strategy Development11:58 Understanding Personal Branding13:21 Becoming the Brand15:25 Quality of American Produce15:56 Branding and Business Identity17:46 Brand Development and Audience Engagement19:49 Branding Strategy for Real Estate Agency20:36 Clarification of Personal Branding21:32 Business Strategy and Communication22:10 Building a Community and Ecosystem24:42 The Power of Community and Connection26:22 Transitioning from Unfulfilling Work29:03 Pursuing Personal Interests and Career Transition31:03 Career Transition and Entrepreneurship32:40 Managing Stress and Creativity34:48 Exploring Personal Passions and Growth37:14 Embracing Intuition and Creativity39:27 Impact of Technology on Engagement39:57 Nurturing Creativity42:08 Embracing Curiosity and Risk-Taking44:05 Creating Space for Creativity45:43 Energy and Connectivity47:42 Creative Manifestation and Experience Recreation50:10 Miracles and Opportunities50:41 Interconnectedness of Nature52:34 Communication and Connection in Nature and Humanity55:32 Human Connection and Societal Structure57:46 Shifting Consciousness and Energy01:00:23 Audience Growth and Impact01:01:26 Branding vs. Marketing

In this episode, I'm diving into some foolproof design hacks and tricks to ensure your Instagram posts not only grab attention but also inspire action. And guess what? Stick around till the end to hear all about my best-performing content from 2024. Trust me, you won't want to miss it.We're continuing our bold branding series for 2025, and I've got some golden nuggets for you! Bold branding doesn't mean bright colours; it means strategic design that stands out in a crowded space. And now, in part 2, I'm focusing on two essential elements your designs need: simplicity and ease.I'll share why overdesigning your posts is a no-go and how a little bit of texture or a gradient can go a long way. Plus, I'll introduce you to the concept of hierarchy, a powerful tool to make your designs both simple and captivating.Think large text grabbing attention and a clean, readable format that doesn't overwhelm your audience. And oh, the importance of good contrast to ensure everyone, no matter the screen settings, can easily read your posts. Watch on YouTube: https://youtu.be/bMRHBRUTNy8Read on the Blog: https://whitedeer.com.au/ep198/

Alex discussed his marketing strategy, dubbed the "Lasso Strategy," which involves building personal relationships, digital marketing, and strategic operatives to generate business. He emphasized the importance of consistency, visibility, and leveraging relationships and referrals in his approach. Alex also shared his success story, having won the best agent award three years in a row in his market, and highlighted the effectiveness of using QR codes and maintaining a strong online presence.

At Charp Consulting, we believe in building meaningful legacies through purpose-driven marketing. Guided by  empathy, we help businesses thrive by aligning goals with deeper values and creating strategies that truly connect.Founded by a ‘mompreneur,' we know the challenges of balancing entrepreneurship and family, which is why we specialize in supporting women in business, especially moms, to find a sustainable work/life balance while fostering social impact and creating positive change. From crafting authentic stories to building impactful brands, we're here to help you infuse purpose into everything you do and make a difference that lasts.HOW WE HELP Strategic Vision: Let's dream big! We'll work together to create a plan that's true to your values and sets you up for long-term success. Authentic Storytelling: Your story is your unique strength. We'll help you share it in a way that builds a genuine connection with your audience and inspires them to engage. Brand Building: Your brand isn't just a logo. It's about crafting a vibe, a message, and a story that speaks volumes about who you are and what you stand for. Personal Branding: Whether you're leading the charge or contributing to a bigger mission, you are the heart of your brand. We'll help you highlight your strengths and ensure your personal brand supports your vision and career goals. Social Impact Integration: Businesses that prioritize social impact build trust, foster loyalty, and inspire others… creating a ripple effect that extends far beyond profits. We help you infuse purpose into everything you do, ensuring your business is part of something bigger! Strategic Partnerships: Collaboration is key! We'll connect you with the right partners to boost your impact and expand your reach. Balanced Entrepreneurship: Created by a 'mompreneur' who knows the challenges of 'balancing it all,' we provide the support and resources you need to manage both family and business—without compromising your well-being. Community Engagement: We don't just talk about change—we make it happen through volunteering and hands-on projects, making a real difference in our communities. Mentorship Programs: We're passionate about empowering young women to step into entrepreneurship and leadership roles. Our mentorship initiatives provide the guidance and support they need to make their mark. Philanthropic Commitment: A portion of our proceeds goes toward supporting minority groups and funding education, healthcare, and community initiatives, helping create lasting change. Diversity and Inclusion Advocacy: We'll help you bring more diversity into your business, creating a culture that fosters innovation and success.https://www.charpconsulting.com/https://www.facebook.com/CharpConsultinghttps://www.instagram.com/charpconsulting/https://www.linkedin.com/company/charp-consulting/?viewAsMember=trueBecome a supporter of this podcast: https://www.spreaker.com/podcast/i-am-refocused-radio--2671113/support.

Send us a textIn this episode of The Good Enough Mompreneur Podcast, Angela sits down with the brilliant Victoria Hajjar, founder of Ugli Ventures, to unpack the secrets to marketing success, stepping confidently into your CEO role, and building a brand that resonates with your ideal clients. Victoria shares her journey from the corporate world to entrepreneurship and reveals the strategies she's used to help female leaders scale their businesses and break through revenue ceilings.You'll walk away with actionable insights to grow your business and feel more empowered as a leader. Plus, stick around to the end to hear 3 actionable tips you can start using today to elevate your business and simplify your marketing.What You'll Learn in This Episode:How Victoria's 24/7 Marketing Flywheel can transform your marketing and reduce overwhelm.The confidence gap in female leadership and how to step into your CEO role with clarity.Why aligning your brand with your promise is the key to attracting dream clients.Practical tips to create marketing systems that work for you.Resources Mentioned and How to Connect with Victoria:Download Victoria's free 24/7 Marketing Flywheel Guide at ugliventures.com/overwhelm.Explore additional resources to help you build your brand at ugliventures.com/resources.Connect with Angela:Website: mombusinesscoach.comWork with Angela: Coaching and Reiki services for mompreneurs

For episode 466, Chiara Munaretto joins Brandon Zemp to discuss her LinkedIn Personal Branding business where she guides Web3/AI teams and professionals to set up their personal brand on LinkedIn while ensuring coherence with their company marketing strategy. Chiara does this via workshops, coaching calls, ready-to-use materials and tailored strategies. She has advised 50+ AI entrepreneurs starting their AI automation agencies, 10+ Web3 corporate professionals showcasing their expertise online, organized workshops for Web3 teams to educate employees about the importance of personal branding and much more. Currently, Chiara also works at Deloitte in Web3 Enterprise Transition and Crypto Custody Exchange advisory, specializing in business development, commercialization, and marketing strategies for Web3 solutions. ⏳ Timestamps: 0:00 | Introduction 0:52 | Who is Chiara Munaretto? 5:08 | Importance of Community 7:52 | Chiara's Personal Branding business 10:13 | Crypto Twitter to LinkedIn 13:05 | Content style on LinkedIn 14:48 | What mistakes Web3 founders make with personal branding? 18:10 | Personal branding advice & tips 28:25 | Future of Web3 in next 5 years 33:48 | Contact Chiara

00:00 Introduction 04:03 Growth Metrics and Business Valuation 09:59 Launching New Ventures: Trevi's Journey 18:06 The Dynamics of Consumables vs. Hard Goods 26:06 Strategizing for Market Penetration 36:02 The Potential of High Adoption Rates 39:45 Valuing Business Performance and Product Extensions 43:03 Branding Strategies and Market Positioning 49:00 The Importance of Team Focus and Structure 51:25 Navigating Market Dynamics and Consumer Preferences 56:40 The Debate on Brand Integration vs. Independence 01:00:47 Long-Term Vision and Investment in Consumables Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

Discover how Taylor Swift has mastered the art of branding by leveraging the “Everyday Woman” archetype to create a movement that resonates worldwide. In this episode of Movements & Mythos, we'll break down Taylor Swift's branding secrets and explore how her relatable storytelling transforms fans into a fiercely loyal community. Learn how emotional connection and the power of shared experiences can elevate your brand from ordinary to iconic. We'll also reveal actionable insights on movement-building strategies and branding lessons that entrepreneurs, creators, and disruptors can apply to their own businesses. Whether you're looking to craft a personal brand as impactful as Taylor's or want to turn your message into a movement, this episode has you covered. Perfect for fans of Taylor Swift, branding enthusiasts, and leaders aiming to build loyalty and create a lasting legacy. I FORGOT TO MENTION: For the Easter Egg please comment in the comments of the video what it is, if you guessed it! I will touch base with everyone to get your information for the VIP access to the upcoming series! Key Themes: • Taylor Swift's marketing strategy and branding secrets • Leveraging the “Everyday Woman” archetype to connect with your audience • Building emotional connections through storytelling in branding • Turning fans into loyal communities • Actionable branding lessons for entrepreneurs and creators • How to create a movement with relatable branding Brand to Movement Accelerator (Done for You Offer): https://www.ashleybrianaeve.com/the-brand-to-movement-accelerator YouTube: https://www.youtube.com/watch?v=x-jlcuGfcHE&t=1s Instagram for daily content: https://www.instagram.com/ashleybrianaeve/

Together, they discuss why differentiation is critical for business success, how to uncover unique traits within your brand, and the transformative impact this process has on employees and customers alike. Barry also offers a behind-the-scenes look at his 40 years of experience helping companies stand out, including his proven five-step differentiation process.Tune in for actionable tips, inspiring stories, and a special gift for listeners to celebrate this 100th episode! Don't miss this engaging conversation that will help you unlock your brand's true potential.Mentioned in this episode:Barry's book: The Power of DifferentiationThe five-step process to uncover differentiationHow to identify and celebrate your brand's unique strengthsThe importance of employee and customer engagementExclusive book offer for listenersVisit barrylabov.com for more details on Barry's work and to claim your free book (just pay shipping). 00:00 Introduction to 100th episode00:56 Welcome and Guest Introduction01:37 Discussing the Book: The Power of Differentiation03:40 The Importance of Differentiation07:17 Publishing Process and Challenges11:05 Steps to Discover Differentiation15:29 Differentiation in Practice27:04 Barry's Podcast Journey31:10 Conclusion and Special Offer  Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

“That's right, yeah, and to me, that's one of the most important steps in the whole process is this research, brand assessment. And then you bring that research and assessment to life in the mood board, and that is what allows you to create something that is so customized to this brand, that it only works for this brand.” – Jon Brennan This week's guest is a lifelong audio producer who loves to help brands communicate effectively through sound. He regularly produces voiceover and sound design for brands like Tide, Downy, Cascade, Henkel, Dell computers, and more, and he's led the creation of such audio branding identities as Amazon Alexa, Hostess, Boomchickapop, and Fireball Cinnamon Whiskey.His name is Jon Brennan, and since our last conversation, episodes 126 and 127, he joined Sixième Son, a world leader in audio branding, as a senior account executive, where he managed the creation of audio identities for Fortune 500 companies and brands. After two years, Jon returned to lead his own audio branding agency Sonic Signatures in 2024. He enjoys using his love of music and audio to entertain and inspire others, and we'll be talking a lot about how companies can and should work audio branding into their marketing plans. While Jon has worked with some very large companies in this capacity, the Fortune 500 aren't the only ones who benefit from this kind of strategy. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:00) - Journey in Sonic Branding IndustryAs our episode starts off, Jon tells us about a recent experience with sound, and how it sparked bittersweet memories of his late uncle. “I distinctly heard my uncle's voice,” he recalls, “and his characteristic laughter coming from the other room, and it's just like I just thought my uncle Tom was there for a minute and it actually moved me to the point that I just got totally choked up.” He describes his work with Sixième Son and such clients as Boomchickapop and Hostess, and the reason for his return to Sonic Signatures earlier this year. “Going back to my own agency,” he explains, “I'm able to be the creative director, I'm able to write concepts as well as tap other very talented composers to write concepts as well, and I'm just very fulfilled when I'm able to have that creative energy.”(0:16:56) - Effective Sonic Branding for Regional CompaniesWe take a closer look at some of Jon's recent ad campaigns, and he tells us about a particularly memorable sonic branding project for Fireball Whiskey. “You've got the dragon who sounds like a demon,” he says, “but then you've got this angel choir that is hanging out high above him in the audio spectrum... and so together it makes this disruptive sound that is also very memorable.” Jon talks about how remote...

Episode NotesGuest Introduction: Ryan Chute, strategic marketer and partner at Wizard of Ads, with a mission to help service-based businesses thrive.Key Discussion Points:Ryan's entrepreneurial journey: From furniture sales to international marketing.The science and art of branding: Why storytelling matters more than visuals.Working with home services businesses to build long-term brand equity.Effective ad strategies: Being media agnostic and leveraging channels strategically.Insights from the Wizard Academy and how they shape Ryan's approach to marketing.Takeaways:Branding is about relationships, not transactions.Simplify your communication for maximum impact.Investing in branding reduces long-term marketing costs while increasing profitability.Where to Find Ryan:Website: Wizard of Ads ServicesSocial Media: @wizardryanchute Key Questions (01:05) Do you want to share with us a little bit more of your journey with that?(03:59) You had mentioned home services businesses. Is there any, is there like a niche within that?(05:39) For your clients, what type of ads do you run? Do you run more Google Ads so that when people are searching for like that new water heater or how are you doing that?(08:10) Let's say I'm a new client and I'm coming to you. Are there some common mistakes or misunderstandings that tend to happen to the newcomers?(09:24) How do you guys get in front of new clients?(11:50) You said globally so you can have clients anywhere in the world?(12:14) What are a couple big goals that you have in the next year or two?(15:52) How would getting your books published, how would that affect the business?(18:31) What do you think is your number one roadblock in your reaching your goals?(20:46) Do you work with more than one plumber in the same area, or do you kind of limit that geographically?(22:12) What is the best advice that you have ever received?(24:54) Yeah. What's the best advice that you have ever given?(28:09) So where can we learn more about you and what you do? Ryan Chutewww.wizardofads.contractorswww.ryanchute.comTikTok: https://www.tiktok.com/@wizardryanchuteYouTube: https://www.youtube.com/@wizardryanchute/featuredInstagram: https://www.instagram.com/wizardryanchute/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

"For us to be identifiable in a unique and specific way, it is very important because we want people to know that we have a personality and we are real people." - Yoav Golub   Yoav Golub has been the Marketing Director at Finout for the past three years. He brings over a decade of experience in the B2B Technology Marketing industry to the table. Yoav's expertise centers on cloud-based products, with a particular focus on cost management and FinOps fields. This specialized knowledge has equipped him to drive strategic marketing initiatives and deliver impactful results in the rapidly evolving tech landscape. In this interview, we discuss innovative branding, agile marketing strategies, and practical tips for maintaining strong CEO relationships.   Website: https://www.finout.io/ LinkedIn: https://www.linkedin.com/in/yoav-golub/

"For us to be identifiable in a unique and specific way, it is very important because we want people to know that we have a personality and we are real people." - Yoav Golub   Yoav Golub has been the Marketing Director at Finout for the past three years. He brings over a decade of experience in the B2B Technology Marketing industry to the table. Yoav's expertise centers on cloud-based products, with a particular focus on cost management and FinOps fields. This specialized knowledge has equipped him to drive strategic marketing initiatives and deliver impactful results in the rapidly evolving tech landscape. In this interview, we discuss innovative branding, agile marketing strategies, and practical tips for maintaining strong CEO relationships.   Website: https://www.finout.io/ LinkedIn: https://www.linkedin.com/in/yoav-golub/

Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that aren't necessarily looking for a job, and are definitely not aware of Adyen? We talk strategy for how to reach passive candidates with your employer brand. Mercedez Lockett-Hart is the Employer Brand Manager at Adyen. Mercedez Lockett-Hart on LinkedIn: https://www.linkedin.com/in/mercedezlocketthart/ Careers at Adyen: https://careers.adyen.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Send us a textAuthenticity in branding is more critical than ever. In this episode, I talk with Jocelynn Flowers, founder and CEO of J Flowers Marketing, as she reveals her journey from New York City to building a thriving digital marketing agency in California. Jocelynn opens up about her commitment to keeping brands human in a world filled with automation and AI. She shares her unique approach to branding, emphasizing that every business—whether it's a solo operation or a large team—needs a “soul” to resonate with audiences. Jocelynn explains how her agency helps entrepreneurs who are brimming with ideas yet struggle with the implementation phase, partnering with them to close gaps and drive their vision forward. We also dive into her leadership evolution, how she fosters a team culture that values each voice, and why she believes continuous learning is key to staying ahead. If you're seeking a way to strengthen your brand's connection with clients and make an impact, this conversation is for you. Connect with Jocelynn Flowers: Connect with Jocelynn Flowers to learn how she and her team at J Flowers Marketing can help bring the humanity back to your brand. Follow her journey, gain insights, and see how she can support your growth and impact! Books Mentioned:Attention Management by Maura Neville Thomas Ready to Finish 2024 Strong?Don't wait until December to address your challenges. There's a few months left in 2024, now is the time to plan for a strong finish! Book a free strategy call with Dr. William Attaway to create a plan for impactful results. Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Get our 50-Strong Playbook by Clicking Here! In this episode, Uncle Vinny is breaking down the big question: Are 6-week challenges still worth it for gyms? Spoiler alert—they're alive and kicking! Vinny connects the dots between wrestling's WrestleMania (yep, wrestling!) and gym marketing, showing how to use urgency to drive memberships and retention. He shares the story behind his "50 Strong" challenge, a game-changer for gyms looking to bring in new members while keeping current ones engaged. Plus, you'll get tips on building marketing assets you can use over and over to save time, energy, and stress. Ready to crush it in the new year? Don't miss the exclusive Black Friday deal to grab everything you need to run the "50 Strong" challenge at your gym. It's packed with tools to make your life easier and your business more profitable. Hit play and let's get to work! Key Takeaways:6-Week Challenges Aren't Dead: They still work because they create urgency—a powerful motivator for action.Timing Is Key: Specific times of the year, like New Year's or back-to-school season, are perfect for challenges.Marketing Assets Matter: Reusable materials like emails, ads, and guides save time and make future campaigns easier.The “50 Strong” Challenge: A proven program designed to bring in new members and engage current ones—it's simple, effective, and ready to go.Black Friday Offer: Get the full "50 Strong" package for just $100 and run it in January to start the year strong. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

In this game-changing episode of The Profitable Cleaner Podcast, we're diving deep into the transformative power of Artificial Intelligence (AI) in business with two industry leaders: Chris Luna, owner of EBCD Marketing and Sunuv Solar, and Ruben Alvarez, founder of The Marketing Hunters and author of Brand Sharks.Whether you're a cleaning business owner looking to modernize your operations, a marketer aiming to sharpen your strategies, or an entrepreneur ready to embrace the future of AI-driven branding, this episode is packed with actionable insights. From leveraging AI for lead generation and automating client interactions to creating authentic branding that resonates in a crowded market, we cover it all.

 Discussed:Targeted Marketing StrategiesImportance of finding and focusing on a niche market in luxury real estate.Transitioning from a generalist to a specialist in the luxury sector.Branding and PositioningThe significance of strong branding and marketing to establish oneself as a luxury agent.Potential business loss when focusing on luxury branding.Market KnowledgeUnderstanding the differences in market behavior across various price bands.Price banding concept and its relevance in luxury real estate.Geographic FarmingStrategies for direct mail marketing to share market knowledge.Importance of consistent messaging across marketing platforms.Targeting Specific NichesIdentifying and targeting specific niches within the luxury market, such as:High-rise condos and rooftop living.Equestrian communities and gated neighborhoods.Historic properties and their unique selling points.New construction developments.Networking and EducationThe importance of building a vendor base and networking with other real estate professionals.Engaging with local preservation societies and understanding historical properties.Successful Strategies for Luxury AgentsBuilding a reputation as a go-to agent in specific luxury categories.The role of effective farming and market insight in attracting clients.

In this episode, Mark Ledlow is joined by Katie Mares for an empowering conversation with a passionate advocate for women, focused on helping victims of abuse and addressing issues like addiction, notably pornography, and its impact on personal relationships. They discuss the importance of consistency in building credibility on social media, the emotional struggles in overcoming addiction, and the power of purpose-driven life and business practices. Key insights include practicality of facing adversity, methods to maintain mental health, and the significance of genuine human connections post-pandemic. Katie also shares her journey from survival to thriving and emphasizes serving others over chasing monetary gains.Learn about all this and more in this episode of The Fearless Mindset Podcast.KEY TAKEAWAYSAddiction Awareness: Pornography is discussed as an addiction that affects both men and women, impacting their personal and relational lives.Power of Consistency: Real credibility on social media is built through consistent effort rather than just frequent postings.Serving Others: Prioritizing genuine relationships and serving others over chasing money can lead to long-term success and fulfillment.Emotional Connection in Business: Building trust and loyalty requires emotional connection rather than a purely transactional approach.Personal Growth: Katie Mares shares her transformative journey from survival to thriving, emphasizing the importance of self-worth and resilience.Positive Energy: Choosing to focus on positivity can significantly affect one's personal and professional life.Unique Individuality: Everyone is unique and has a significant value to bring to the world.QUOTES"Consistency builds credibility." – Katie Mares"When you chase money, you miss the joy in the journey." – Katie Mares"The joy is all around, look for it." – Katie Mares"You are so unique, the world needs you just as you are." – Katie Mares"Without a doubt, life and business are the same thing; your personal life transfers into your business life." – Mark LedlowGet to know more about Katie Mares:LinkedIn: https://www.linkedin.com/company/katie-mares-consulting/To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In this captivating episode of "Thrive Loud with Lou Diamond," Lou connects with the dynamic Lee Hayward, an expert in branding and image. Lee is the head of Prosperous Image and the best-selling author of "Strategically Suited." From her roots in 4th grade fashion advice to empowering entrepreneurs and leaders to communicate their brand's essence effectively, Lee's journey is nothing short of inspiring. Tune in as she unveils the secrets to curating a cohesive and impactful brand image, focusing on alignment and authenticity. Whether it's about your personal style or your business's storefront, Lee provides actionable insights to help you portray your message powerfully and consistently. Key Takeaways: The evolution of Lee's career from a passionate 4th grader to a branding expert. Understanding and bridging the gap between your desired positioning and market perception. The importance of aligning all aspects of your brand to create a lasting impression. How Lee applies her own branding principles to maintain her prosperous image. Insightful tips for thought leaders and anyone looking to enhance their personal or business brand. Join Lou and Lee as they delve into the world of image and branding, ensuring that you, too, can thrive loudly. Special Mentions: Lee's book "Strategically Suited" and her children's book "Mirror Friends" Exploring Lee's services and resources at ww.prosperousimage.com Follow Prosperous Image on Instagram for more branding tips and inspiration Don't miss this episode if you're eager to boost your brand and thrive in both life and business!