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183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back.You'll LearnThe most organic strategy to keep your customers coming back for moreUnleash the power of exclusive access: memberships done rightDecoding top brands' retention success: discover and apply their strategies for your brandHow to optimize your subscription program: proven strategies for success   Resources Mentioned in This EpisodeDignitasJoin eCommerce Email Marketing CommunityGymshark Official Store - Shop Gym Clothes & Workout ClothesHARLEY OWNERS GROUP™Amazon PrimeTrue Classic MembershipGorgiasHubSpot | Software, Tools, Resources for Your BusinessFitbit Official Site for Activity Trackers & MoreOura Ring. Smart Ring for Fitness, Stress, Sleep & Health.Nike Run Club: Running CoachStravaMyFitnessPaliRobot®: Robot Vacuums and MopsDyson Vacuum CleanerIKEA: Fresh home furnishing ideas and affordable furnitureSocial Snowball | Affiliate & Referral Platform for DTCAdobe Creative Cloud®Rothy's: Washable Shoes and Bags Made with Recycled MaterialsEarth Breeze Eco Sheets - Eco Friendly Laundry DetergentSustainable Clothing by tentree® | Shop Organic + Plant TreesPrincess Polly USA | Shop Women's Clothing & Fashion OnlineRØDE Microphones | Premium Microphones & Audio EquipmentThe Best Strategy I Ever SawLeave an Apple review & get a Flowium gift Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Welcome to the first episode of THE BEST OF BRANDING MATTERS!In this episode I sat down with Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin's most reputable and fastest growing agencies that specializes in building people-driven brands.Paige has been featured as a keynote speaker on people-driven marketing and has led workshops for organizations such as Ernst & Young & Harvard Medical School to name a few.Some of the topics we covered include:The on-ramps you can build with your brandHow to think like a media outletWhere you make the best first impressionHow to come up on page 1 of GoogleI hope you enjoy this conversation (again!) as much  as I did, and hopefully you'll learn more things to help you build a brand that matters.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

In this week's episode of the SIMPLE brand podcast, I talk with Derrick Daye.Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence.He's the founder of Branding Strategy Insider - an online publication to help marketing-oriented leaders and professionals build strong brands.Derrick and I discuss what goes into building a lasting brand that connects with customers and keeps them for the long term.Here's what we discuss:How brand strategy has evolved vs. what has stayed the sameThe best definition of a brandHow to tie brand and business strategy together when starting a brandHow branding and customer experience relateThe best way to build a brandHow to create a strong emotional connection with your customersWhy storytelling is key to the brand conversationRESOURCES FROM THIS EPISODE:Derrick's websiteDerek's publication - Branding Strategy InsiderDerrick on LinkedIn

In this episode I sat down with husband and wife duo Adam & Raquel Bouris, the CEO & Founder of Who Is Elijah. Since having Raquel on the podcast back late 2022, the brand has grown significantly and is now valued at over $20 million!Adam has since come into the business and is now the CEO while Raquel has some what taken a back seat to the day to day activities of the brand and is concentrating on the international retail expansion and partnerships.Over the past 12 months the brand has gone from strength to strength and is now stocked in Priceline, Sephora, Adore Beauty, David Jones & Urban Outfitters with plans for a lot more growth in the retail space over the next year ahead.In this episode:Evolution of the Brand: How the brand has evolved over the past 12 months, including significant growth in revenue and expansion in staff and facilities.Challenges in Business: The challenges faced in business, including the intense nature of their work and the decision-making processes involved.Retail and Online Sales Growth: Insights into the growth of their retail and online sales, including securing major wholesale accounts and expanding into new markets.Marketing Strategies: The process of taking marketing in-house, the challenges with agencies, and strategies for scaling their brand.Entrepreneurial Journey: Adam shares his entrepreneurial journey, including his background in construction and various business ventures prior to their current brand.Innovation and Tech Ventures: Exploration of Adam's past tech ventures, including a unique app development and its challenges.Brand Development: Raquel talks about the origins of their brand, including the inspiration and initial steps in creating and growing the brand.Partnership Dynamics: They discuss how they work together as a husband and wife team, dividing responsibilities and supporting each other in their business.---Follow Adam & Raquel here

I think it's important to keep an open mind and look in some unconventional places for business insights and inspiration at times — and right now there is no better place to look than at Taylor Swift. Taylor Swift not only an incredibly talented singer-songwriter, she's also a seasoned and savvy entrepreneur who is changing the landscape for multiple industries and reinvigorating local economies at every stop of her international, record-smashing Eras tour!With the release of her similarly record-breaking Eras concert film, Taylor may have a hand in permanently changing the way that the movie theatre industry works. Through producing the film herself and signing distribution deals directly with theatres, she's been able to shake off studio involvement entirely and secure a larger percentage of the ticket revenue — and this is just the latest in a long series of brilliant business decisions throughout her career.In this episode of The Business of Thinking Big, I share the top ten business lessons that we can learn from Taylor Swift. Whether or not you like her music, this woman is a fearless business genius, and this episode is packed with golden nuggets that you won't want to miss!Listen now to discover:‌ ‌How to confidently own and profit from your personal brandHow to keep your customers on their toes, intrigued, and eager for more of your content How to make an experience completely about the customer — and create loyal, raving, and engaged fans!Timestamps:‌ ‌00:33  Intro03:02  Eras film04:58  ‘ME!': own your brand08:03  ‘Enchanted': elevate the customer experience10:25  ‘Speak Now': always be creating13:34  ‘Style': think about your visuals15:11  ‘Karma': lead with kindness18:34  ‘Love Story': create a movement23:28  ‘This Is Me Trying': raise your standards27:16  ‘I Can See You': embrace diversity30:26  ‘Mastermind': plan ahead33:22  ‘Bejeweled': have more fun!Links mentioned:‌ ‌Taylor Swift: The Eras Tourhttps://www.tstheerastourfilm.comMiss Americanahttps://www.netflix.com/ca/title/81028336—Learn with me: Mamapreneur Success Path - Free Audio Training‌Connect with me:Facebook: https://www.facebook.com/liannekimcoachInstagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandcoPodcasting support:https://theultimatecreative.comhttps://copymagic.agency 

In this episode, we're joined by Amine Hammou, personal brand strategist, community orchestrator, and founder of Brand Orchestrate. Amine shares his insights on how to build a successful community brand, from developing a strategy to building and engaging a community to monetizing your brand.Whether you're a solopreneur, a small business owner, or a large enterprise, building a community brand can be a powerful way to grow your business and connect with your audience. In this episode, you'll learn:What a community brand is and why it's importantHow to develop a community brand strategyHow to build and engage a community around your brandHow to monetize your community brandAmine also shares some of the challenges and opportunities of building a community brand, as well as advice for anyone who is just starting out on their journey.Support the showSubscribe to our Youtube channel: https://www.youtube.com/channel/UCHHOVBghX_ENHwg2QhYUzlQDM us on Instagram at: https://www.instagram.com/creatitive/Connect on LinkedIn: https://www.linkedin.com/in/creatitive/View our Website: https://creatitive.com

Welcome to Coffee N° 5, where we brew up inspiring conversations about the world of branding and marketing. In this caffeinated episode, your host Lara is joined by the brilliant David De Nino, a true guru in the realm of startups, brand partnerships, and integrated brand marketing.With two decades of experience under his belt, David dives deep into the art of brand identity and what it takes to stand out in today's competitive market..If you're craving a shot of branding wisdom with your morning brew, this episode of Coffee N° 5 is the perfect blend to kickstart your day. Grab your favorite cup of coffee and join Lara and David as they unlock the secrets to brand success in an ever-changing world. We'll talk about:How to find the right partnership Realistic ROI for your brandThe role of performative marketing todayThe benefit of integrated marketing for your brandHow to use attribution modelsConverting your brand story into a profitLink between trade shows and brand growthFor more information, connect with David here.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

You don't want to miss this episode with Special Guest Meghan Stevenson, an entrepreneur, educator, ghost writer and book editor!Tune in as Jake Kelfer, 4x bestselling author and book coach, connects with Meghan to discuss all things publishing.What You'll LearnHow to sell books and promote your author brandHow to get a 6 figure book dealWhat traditional publishers actually look for in potential dealsThe three P's to getting a publishing dealThe biggest myths in self vs traditional publishingAbout MeghanMeghan Stevenson is an entrepreneur, educator, ghostwriter, book editor and an expert in traditional publishing. After working as an editor at the largest trade publishers in the United States (Simon & Schuster and Penguin), Meghan launched her own business directly helping authors to get book deals.In the past decade, Meghan has helped hundreds of experts and entrepreneurs to secure literary agents, get book deals, and become published authors. Her clients have earned more than $4,000,000 from major publishers including Penguin Random House, HarperCollins, Hachette Books, and Hay House, among others.Meghan's success stories include Elaine Lin Hering (Unlearning Silence), Jamila Souffrant (Journey to Launch), Neeta Bhushan (That Sucked, Now What?), Jamie Sears (How to Love Teaching Again), Rae McDaniel (Gender Magic), Kyle Schwartz (I Wish My Teacher Knew and I Wish For Change) and Denise Duffield-Thomas (Chillpreneur).Meghan lives in Seattle, Washington with her husband and rescue dog Madisynn.Connect with Meghanhttps://www.meghanstevenson.com/Connect with JakeText FREE to 661-669-7363 for a free copy of Jake's Bestselling Book, Big Idea To Bestseller Follow Jake: @jakekelferSubscribe to Jake's YouTube Channel - @jake_kelfer Get Instant Access To Jake's Free Training: How To Write And Launch A Bestselling Book In 1 Hour A Day

Dive into the dynamic world of marketing data with Lara and Anna Mayo, Vice President for NielsenIQ's Beauty, on this episode of Coffee N° 5. Discover the essence of quality consumer data, how it's sourced, industry trends, costs, and its role in brand growth. Plus, explore the innovative Beauty Trailblazer Program, designed to empower minority beauty product owners through data insights. Sip your coffee and tune in for a data-rich discussion that promises to elevate your understanding of consumer data in the world of marketing. Don't miss this data-driven episode!We'll talk about:The NielsenIQ Beauty Trailblazer ProgramHow to use data to grow your brandHow data can change your beauty brand's successPros and cons of selling on marketplaces like AmazonHow to navigate the online and retail marketplaceSubscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanLike and review the podcast on Apple Podcasts.Join our Facebook Group. Support the show

Getting clients to approve creative work on the spot isn't just a time saver. It's how it should be if you're doing your job well. If you are putting in the strategic and creative thinking behind your work, there's no reason why you should go back and forth with a client.This month, I'm talking about the different ways that we make sure clients are getting the highest level of service, the best value, and the best custom work that we can offer, ALL while eliminating the revisions process.It saves time, it saves hassle, and it's a core tenet of the No BS model.This week, I'm sharing the third and final key to eliminating the revisions process and that is only showing your clients a finished product.Tune into this episode to hear:Why asking for input on the creative direction doesn't workHow we use principles of Gestalt design to get clients to see the big picture of their brandHow piecemeal decision making turns into a total time suck for your projectsHow the magic hour process makes decisions easier for your clientResources:No BS Blueprint to $30KNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

This week I sat down with the hilarious and whip-smart Jess Cervellon from Feastables, to chat about all things customer experience. In this jam-packed episode you'll learn: How to make each customer feel like a VIP customerWhat stage should brands focus on customer experience Why you need to make a detailed map of post and pre purchase customer behaviorThe importance of a product feedback loop What metrics your CX team should be trackingWhat are the best tools for CX In house or Outsourced CX team - what is better for your brandHow to use feedback and product review to understand what your customer Reach Jess at - Jess Cervellon on LinkedIn Website - https://jesscervellon.com/

In our last episode of this three-part series, join Nat and Kristen as they chat about making the most of your strengths to land that project, secure a promotion, or convince your boss to invest in your personal growth. Boosting your strengths is key to building your personal brand and increasing your value in the job market. Let's dive in! As usual, we share practical tips to make sh*t happen in your life. So sit back, relax, and tune in for some insights. And if you like what you hear, share the love by giving us a shiny 5-star rating. Thanks for listening! Resources High5Test - free Gallup strengths - paid Building your personal brandHow to craft your elevator pitch 'Til next week, Powrsuitors! Got a topic you want us to discuss? Email us at hello@powrsuit.com Join Powrsuit on LinkedIn and Instagram! Join our weekly leadership newsletter at www.powrsuit.com

It's the Million Dollar Weekend, baby! Today Rudy is breaking it down for us: how he built a million-dollar launch for a famous client of his. From building a product to creating excitement around it, Rudy is spilling the tea on everything that goes into a successful weekend of this scale and stature.Billion dollar brands are playing this game – so why aren't you? Why go to all the trouble of creating a new product or service, only for it to sit on your website without anyone knowing about it? Thinking big allows you to gain momentum through pre-sales and generating social proof with the right influencers on board. From giveaways to 'the teaser', and from getting affiliate buy-in to the merits of a subscription model, our Man in Red is offering the insights that can get our new business on the board in the most stylish and effective way possible. This is a marketing masterclass from one of the sharpest social media marketing minds around. Living The Red Life is offering you VIP access to a Million Dollar Weekend. Let's see how things get done around here. "There's always levels to the game and no matter where you're at, for you right now, you might make twenty grand in a month or you could do that in a weekend with this launch model." ~ Rudy MawerThe first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:The Importance of a successful launchWhy the world's biggest brands do launchesUnderstanding the pre-launch teaser How to generate social proofCreating pre-sale FOMOThinking like a billion-dollar brandHow to incorporate a subscription into your offering Going the extra mile with affiliatesAnd so much more!Resources:Launch (the book Rudy mentions) - Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams: Walker, JeffConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

What is the 1 thing that you want to be known for? Grab your pen and paper because this episode is a behind the scenes pass into our VIP session with AJ + Rory Vaden. This episode will help you clearly define the one thing you want to be known for + show you how to build a personal brand that truly reaches people. We dive in deep on everything from how to define your uniqueness and who you're meant to serve at the deepest level to how to create an offer by running it through their “DARES” framework. They've worked with some of the biggest + best brands in the world - like Lewis Howes, Lisa Bilyeu, Kevin Harrington, and so many more. This episode will truly blow you away - so get ready to learn, be inspired + get super clear on your next steps! HIGHLIGHTSHow to clarify the ONE THING you want to be known forThe secrets + tactics to building a powerful personal brand that goes the distance + reaches your ideal customersCommon mistakes to avoid when building your personal brandHow to build a great offer + income stream by running it through the “DARES” frameworkLINKSLearn the simple, proven framework for growing your audience + making money on social media – bossbabe.com/influence Book a FREE brand strategy call with Brand Builders Group - https://freebrandcall.com/FOLLOWbossbabe: @bossbabe.incNatalie Ellis: @iamnatalieAJ Vaden: @aj_vadenRory Vaden: @roryvadenMentioned in this episode:Influencer MasterclassUse social media to launch and grow your business. Learn the 3 steps to take action today and make a full time income using social media, Go to bossbabe.com/influenceClickFunnelsGo to clickfunnels.com/bossbabe and sign up today for your FREE 30-day trial of ClickFunnels and have the online business you've always wanted.

ABOUT HAYDEN HARRINGTONHayden Harrington is a real estate entrepreneur focused on large-scale multifamily syndications. He currently has $140MM AUM and actively growing the portfolio. He is one of the managing partners at Momentum Multifamily, a commercial real estate group focused on buying institutional quality assets for their investors.   THIS TOPIC IN A NUTSHELL:              Hayden's Journey to real estateScaling from Single Family homes to Commercial Real estateCurrent projects Finding the Right PartnersTarget Asset classes Risk mitigation and how to identify itBecoming a Sponsor/GPBest practices in streamlining processesCreating structure for management and employee incentivesThird-party vendor relationshipBuilding your team and maintaining a hands-on approachHaving good asset managers and contractors Creating a brand for the propertyWhy they did not use momentum as their property brandHow the idea of the brand came about and how they developed itWhat are the benefits of having a brand?Asset disposition Adapting to current interest rates Advice to his 25-year-old self First entrepreneurial Endeavor Formal and informal training that shaped his journey His Biggest mistake and what he learned from itConnect with Hayden   KEY QUOTE:  “You can do single-family homes as a hobby on the side but in multifamily, you're buying a business. The health and strength of any business is dependent on the systems, processes, and people that you have in place.”   SUMMARY OF BUSINESS:Momentum Multifamily is a commercial real estate group focused on buying institutional quality assets for their investors. Based in Texas, the team is focused on acquiring high-quality assets in thriving metros. With in-house construction, they can take care of small or large-scale renovation projects.      ABOUT THE WESTSIDE INVESTORS NETWORK   The Westside Investors Network is your community for investing knowledge for growth. For real estate professionals by real estate professionals. This show is focused on the next step in your career... investing, for those starting with nothing to multifamily syndication.     The Westside Investors Network strives to bring knowledge and education to real estate professional that is seeking to gain more freedom in their life. The host AJ and Chris Shepard, are committed to sharing the wealth of knowledge that they have gained throughout the years to allow others the opportunity to learn and grow in their investing. They own Uptown Properties, a successful Property Management, and Brokerage Company. If you are interested in Property Management in the Portland Metro or Bend Metro Areas, please visit www.uptownpm.com. If you are interested in investing in multifamily syndication, please visit www.uptownsyndication.com.       #realestateinvesting #RealEstate #CraftingYourBrand #Syndication #Multifamily #AssetManagement #Underwriting #Sponsor #GeneralPartner #LimitedPartner #SingleFamilyHomes #Contractor #Texas #Construction #LargeMultifamilyAssets #ApartmentInvesting #Investments #MomentumMultifamily #BuildReputation #RESyndication #PassiveWealth #newepisode #podcasting #JointheWINpod #WestsideInvestorsNetwork   CONNECT WITH HAYDEN HARRINGTON: Email: hayden@momentummultifamily.com Website: https://www.momentummultifamily.comInstagram: @momentum.multifamily @hjharringtonLinkedIn: @Hayden Harrington     CONNECT WITH US   For more information about investing with AJ and Chris:  ·    Uptown Syndication | https://www.uptownsyndication.com/  ·    LinkedIn | https://www.linkedin.com/company/71673294/admin/         For information on Portland Property Management:  ·    Uptown Properties | http://www.uptownpm.com  ·    Youtube | @UptownProperties      Westside Investors Network  ·    Website | https://www.westsideinvestorsnetwork.com/  ·    Twitter | https://twitter.com/WIN_pdx  ·    Instagram | @westsideinvestorsnetwork  ·    LinkedIn | https://www.linkedin.com/groups/13949165/  ·    Facebook | @WestsideInvestorsNetwork  ·    Youtube | @WestsideInvestorsNetwork  

My guest today is Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin's most reputable and fastest growing agencies that specializes in building people-driven brands.Paige has been featured as a keynote speaker on people-driven marketing and has led workshops for organizations such as Ernst & Young & Harvard Medical School to name a few.I'm not kidding when I say you're going to want to grab a pen and notebook for this episode as it's  full of valuable information to help you build your brand!Some of the topics we cover include:The on-ramps you can build with your brandHow to think like a media outletWhere you make the best first impressionHow to come up on page 1 of GoogleI hope you enjoy this conversation as much  as I did, and hopefully you'll learn a few things to help you with your branding.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market.In this episode, you'll learn:The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept into a national brandHow the brand secured partnerships with major retailers such as Whole Foods, Sprouts, Erewhon, and moreThe significance of their direct-to-consumer (DTC) arm in their business strategy and marketing initiativesMargaret Wishingrad and Ian Wishingrad are the CEO and CMO, respectively, and co-founders of Three Wishes Cereal.Links MentionedThree Wishes CerealLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

Find out how to build a personal brand with Amelia Sordell, the personal branding expert and founder of personal brand agency, Klowt.Having amassed views of over 40 million on her thought leadership, Amelia is on a mission to revolutionize the way Tech Startup Founders and FTSE Leadership teams create personal brands that yield tangible results. Are you ready to embark on your personal brand journey? This is a must-listen for all leaders!Discussions in the episode:The balancing act between ego and personal brandHow to choose the right platform for your messageThe difference between frequency and consistencyBiggest mistakes leaders make and the evolving role of AIHow to measure successClick here to reach out to Peter Rabey direct Like this show? Please leave us a review. Every review helps. 

In today's episode, I reveal the strategies behind creating a million-follower brand online, regardless of your starting point. Whether you're starting at absolute zero or craving a stronger online presence, this episode will help you discover the fundamental questions to ask when initiating your brand, learn how to establish brand recognition, master the art of obtaining compelling testimonials, and so much more!In an unpredictable world, now is the time to start your personal brand and grow your online presence. What are you waiting for? Let's get started!Listen to the full episode to hear:6 secrets of a million-follower brandThe pros and cons of a personal vs impersonal brandFundamental questions to ask before starting your brandHow to define your brands UNIQUE personalityHow to QUICKLY establish your authority in your nicheFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business: http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

This week we have EComm brand founder Israa Alrawi  here to tell the amazing story of how she took a bootstrapped drop-shipping brand from scale to exit within 3 years, by focussing relentlessly on her email marketing. Hear how she prioritised community and deliverability to make sure her emails reached and resonated with her audience, and how investing in her email list as an asset made for an easy sale when she needed to pivot her business due to a difficult pregnancy. In this podcast we cover- Why market research is so important to create a good brandHow to understand margins to make sure your store stays profitableWhy is copy writing so important for adsImportance of having a face for your businessWhy is the technical part of email deliverability  important - SPF, DMARC and DKIMHow to build a community around your brandWhy look at your business data regularly

Time, AI, & Connecting the Dots5/2/23TimeWe all bloom when we're supposed toYou come here to plant seeds, live as long as you can (live while ascending past karma), and pass on those life lessons to the next generationYou don't control time, so how could you be behindIf you believe in God, and think something is taking too long, you really don't believe in GodYou believe that what's delaying is bigger than God and it has become your godIf you are not showing up to your breakthrough, you're showing up to your breakdownYour business will workEverything that's going on in your life is dots being connected, but you can't see the dots being connected moving forward; you can only see them connected moving backwardsYour breakthrough is always hitting rocky ground, shallow soil, or fertile soilGod is sending your breakthrough every moment of the dayHe waiting on you to become a part of your breakthroughYour solution is simpleYou were meant to be part of a blessing and share it with othersYou weren't meant to pray for a blessingEvery time you plant a seed, you schedule a harvestGod doesn't need you to take care of GodDevotionalThe only path I am asked to monitor is my ownI resist all temptation today to judge how I think others should behave. I cannot know the deeper forces at work within anyone's heart. My deliverance comes from accepting all people, not judging or controlling them.I pray that when I am tempted to speak or act without charity, that God's spirit will correct my thoughts. I pray to be an instrument of love by which people are reminded of their innocence, not an instrument of blame that reminds them of their guilt. I do this for my own sake, that I too might be released from feelings of guilt that would otherwise bind me.It is not my job to monitor anyone's journey, to know what's right or wrong for others, or to try to control their behavior. My salvation lies in deep acceptance of people exactly as they are, that I might know the inner peace that such acceptance brings.Amen.Sometimes, things happen not because you're full of faith, but because you lost itDo not dig up your seed to check on itEvery time you do, you reschedule your harvestKnow that it is working out for youStop dying in the delaysDelays are not deadly; they allow things to growWe don't appreciate things until we grow into itAI (Artificial Intelligence)Use AI to create products around your destruction, delay, and struggleDeaunna's Nonprofit ChallengesI've never done this beforeNiche with no knowledgeBuilding government-compliant and qualified businessesThe phases of starting a nonprofitThe phases of starting a businessStarting a business without a mentorStarting a business with no productsBuilding trust in your brandHow do I make money in businessHow to buy property with and for your businessHow to raise money and get investorsHow to scale your businessHow to build an international businessSince you're struggling, write down what you're struggling with so you can connect the dots going backwards, but get paid while you're strugglingIn oder to win, you've got to get past the struggleThe difference between the poor, middle class, and the wealthy is moneyNot money in the amount; it is money in what your purpose isFor the poor, the purpose of money is to get money to pay for thingsFor the middle class, the purpose of money is to get money to build credit, then go borrow and buy things they can't affordFor the wealthy, the purpose of money is to get money to make more money with that moneyIf you think you're behind time, you can buy your time back, but not if you're poor or middle classIf you think your business is taking too long, you're in the religion of lackAs long as your obstacles are bigger than your God, you have a faith problemConsumerism is convincing people to buy things they don't needOur economy is keeping people poor and middle classIf you're saying your behind time, you're right where they want you to beYou are supposed to be wealthy and leave an inheritanceClosing ThoughtsYour struggle can become profitYour confusion can become an income-producing assetGet to the point where you're investing 40% of your incomeBecome addicted to being blessedDon't struggle anymoreGod has been too goodHe's giving you stuff to win, but you keep being ungratefulSupport this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In the sixth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Mike Mann, the Founder of fabulous corporations and charities including Phone.com, DomainMarket.com, SEO.com, and MakeChange.com.They get together on a topic rarely discussed in attorney digital marketing: choosing a domain name. Here are some things they discuss in the episode:Mike's background in charityHow Mike started entrepreneurshipHow to build a brandHow to estimate the value of your domain nameAnd much more.About Mike: Mike is the founder of several successful, active, for-profit corporations. Three of these corporations were listed among the 2012 Inc 500 fastest-growing small companies in America – Phone.com, DomainMarket.com, and SEO.com. He also has a charitable fund, Make Change Trust! which you can read more about at MakeChange.com. About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has helped establish the agency as a leading law firm marketing agency, serving 300+ clients nationwide.About On The Map Marketing: As the name suggests, the law firm SEO agency started with ranking attorneys on the map. Over a decade later, it now has delivered multi-million dollar worth of value for attorneys in the most competitive niches such as personal injury, DUI, etc. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

Charlie started the John W. Rich parody account, which became the springboard for his content agency, Alpha Social. Charlie has helped dozens of clients build up their personal brands with Twitter content, amassing millions of followers for his clients and 190,000+ followers on his John W. Rich account. In June of 2022, Alpha Social was acquired by Workweek. On this episode Chris & Charlie discuss: How starting a parody account on Twitter (John W. Rich) led to launching a ghostwriting agencyHow to build an online audienceThe value of twitter for building a business & brandHow to use Twitter to launch a businessKey Takeaways:(2:02) - Charlie on creating the John W. Rich Twitter account(8:04) - Is there a way to monetize this account to be a full-time business?(10:19) - How'd you select John's profile photo?(11:22) - How have you leveraged this account into a content agency?(13:10) - What is a client looking for when they come to work with you?(18:02) - What's the cadence for a client's content release?(20:09) - Do you encourage your clients to basically “do whatever they want” alongside the content you're creating for them?(21:57) - What is the value of taking Twitter seriously?(24:07) - How are your clients building up accounts into businesses?(28:15) - How often should you be telling the story that you build your account on?(30:22) - Are there any hacks you've learned from Twitter to make it a better experience?(34:53) - Has Twitter gotten worse since Elon took over?(40:21) - Why do you think users enjoy reading threads?(44:59) - Is there any emerging trend you're seeing that is working for Twitter engagement?(49:38) - Do you think that people can separate the shit post from the shit poster?(55:42) - What was the process of selling your agency to Workweek and what is your role with them now?(57:10) - How will the creator economy evolve over the next 5 years?Additional Resources

As more and more businesses market and sell their offers online, this means increased competition to get your business and your offers in front of your ideal clients.Your ideal buyers have endless options – so how do you stand out online when it feels like there are a million other [insert what you do here]s?And no, doing what you've always done is not going to cut it! The secret spell to making consistent sales in your business in a competitive online space – comes down to creating a memorable and bold personal brand.And today's guest on the How I Do Content Podcast is the perfect example of the power of a personal brand. Today's guest is the magical Suz ChadwickSuz is a BOLD Business & Mindset Coach and Speaker supporting entrepreneurs to go from business confusion to clarity, courage, and CEOing at the next level.If you want to be the go-to person in your industry, or you want clients clambering for your brand of awesome sauce – then you're in luck!With over 15 years as a brand consultant working with global brands and entrepreneurs, leaders, and teams, Suz knows what works when it comes to creating a business, mindset, and brand that helps you stand out.So let's dive in! Things You'll Learn in this Episode of How I Do ContentWhat it requires to build a bold + memorable personal brandHow you can create an authentic and bold personal brand that stands out online and calls in those dream clients and customersHow introverts can stand out online without being the loudest person in the roomConnect with Suz ChadwickFollow Suz on Instagram at https://www.instagram.com/suzchadwick/ Listen to the Brand Builder's Lab Podcast at https://suzchadwick.com/podcast/ Find out more at https://suzchadwick.com/ 

In this episode we sit down with Ben Albert, founder of Real Business Connections, a network of podcasts containing real conversations with extraordinary business people making a noteworthy difference in our world! During our time together, we talk about ways you can build a strong personal brand, network, and differentiate yourself while helping others at the same time by becoming a thought leader.  Highlights of our conversation include:Using the "CAN" approach to build out your network and strengthen your personal brandHow to get started as a thought leader even if you are strapped for time or not a heavy user of social mediaCombating imposter syndromeThree things you can do quickly as a leader to help others and make a bigger impact in the world  

Today, we're back with PJ Accetturo to continue our Business Monday series that covers the correlation between filmmaking and business. We share how to build a brand through storytelling, the concept of context conversion, and a snippet of PJ's upcoming show. Learn how to give your customers the best experience and service in this episode!Key takeaways to listen forWays filmmakers identify a desired state and create an audience experience Why it's important to know the purpose of your businessAn essential part of creating a story around your brandHow relevant problems fuel the life of any businessThe future of entertainment and their possible sociological effectsA motivating story behind the creation of Hershey's chocolate candy barResources Mentioned In This EpisodeStranger Things AppleCanaStar WarsMidjourneyAbout PJ AccetturoPJ Accetturo is an award-winning filmmaker, Youtuber, and tech entrepreneur. By the age of 18, he was published in National Geographic and featured on the Discovery Channel.In the subsequent years, he managed Threshold 360, a Virtual Reality company, and created a Youtube channel with his father, ‘VoiceoverPete'. In six months, they reached 1 million subscribers and amassed over 22 million views, working with brands like Toyota, and some of the biggest Youtube stars and video game companies.Connect with PJLinkedIn: PJ AccetturoConnect With UsMaster your context with real results leadership training!To learn more, visit our website at www.greatsummit.com.For tax, bookkeeping, or accounting help, contact Dr. Nate's team at www.theincometaxcenter.com or send an email to info@theincometaxcenter.com.Follow Dr. Nate on His Social MediaLinkedIn: Nate Salah, Ph.DInstagram: @natesalah Facebook: Nate SalahTikTok: @drnatesalahClubhouse: @natesalah

We made it to 50 episodes! And how fitting, to sit down with some of my favourite people as we continue to share some wonderful moments and experiences with you. Welcome to Part 2! On this episode of Build Your Digital Community, Kristina welcomes business partner Maria, and their business besties, Steve and Janette of Space Creatorz for another great conversation! The four of them continue to chat about their recent mastermind trip and switch gears to focus on the topic of personal brands. In this episode, the four of them discuss:Creating your own personal brandHow to decide what to talk about for your personal brandThe value and interest in people sharing personal details, stories and experiencesThe importance of showing up for yourself, your brand and your businessLearning to embrace online communications and aligning yourself online with who you are in personStay tuned for Part 3 of this uplifting conversation...there's always more to unpack and dive into!To follow along with what Steve & Janette are up to:• Space Creatorz Website• Space Creatorz Instagram• Janette's Instagram• Steve's InstagramFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform LaterDon't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Hello #naturallybeautifulfam!On today's epsiode, Sabrine interviews Abena Boamah, Founder of hanahana beauty. hanahana beauty is an award-winning, consciously clean skincare brand that focuses on social impact, storytelling and sourcing its ingredients directly from Ghana. hanahana beauty can be found online via their website, in JcPenney stores and starting March 5th, in Ulta stores!In this episode we discuss:Abena's natural hair journeyWhy she loves having short hairThe inspiration behind creating hanahana beautyThe journey and process finding and sourcing suppliers in GhanaThe importance of using storytelling and social impact as a brandHow she started the brand with $1kUsing your strengths to scale your brand Advice for business owners looking to partner with major brandsand much more!This episode of The Naturally Beautiful Podcast is proudly sponsored by Credit.comTo sign up for ExtraCredit, go to credit.com/naturallybeautiful and get started there. To sweeten the deal you can even get the first 7 days absolutely free. It is just $24.99+ tax a month after the free trial. You can cancel anytime.For more information about hanahana beauty visit:www.hanahanabeauty.comIG: @hanahana_beautyFor more information about Naturally Beautiful visit:www.naturallybeautiful.coIG: @naturallybeautiful.co

On this episode of Creating Space, both of Space Creatorz partners, Steve and Janette sit down with their latest guests, Kristina Bartold and Maria Tassi of The Social Snippet for PART 2. The four of them continue the conversation around their recent mastermind trip and switch gears to shine the light on personal branding.In this episode, the four of them discuss:Creating your own personal brandHow to decide what to talk about for your personal brandThe value and interest in people sharing personal details, stories and experiencesThe importance of showing up for yourself, your brand and your businessLearning to embrace online communications and aligning yourself online with who you are authentically in personStay tuned for Part 3 of this uplifting conversation!To follow along with what Kristina and Maria are up to on Instagram go to @thesocialsnippetDon't forget to come say hi to us on Instagram @spacecreatorz, or follow us on any social media platform!Website . Instagram . TikTok . LinkedIn . Facebook .Janette's Instagram . Steve's Instagram . Steve & Janette's TikTok

In this episode, I'm joined by both Justin Cross and Adam Niall of the Earn It All team. This is the first episode of the podcast where I'm joined by multiple guests and it created a really great dynamic throughout the entire episode.Justin Cross is the founder of Earn Your Booze & Earn It All. He is also a Navy veteran and former aerospace engineer turned entrepreneur.Adam Niall is the head coach at Earn It All Training, a Certified Nutrition Coach, Strength and Conditioning coach, and combat veteran, This episode is a masterclass on the mindset and principles needed to create exceptional fitness, successful businesses, and just plain dominate in today's participation trophy culture.Inside The Episode:How to properly transition from employee to entrepreneurThe pros and cons to starting your own apparel brandHow to both be fit and enjoy alcohol The #1 reason most people don't succeed at business or fitnessWhy success is simply a skill setHow to avoid gaining weight again after losing itThe key difference between earning something and being given somethingEarn It All LinksEarn It All Academy (Fitness apps and programs)Earn It All WebsiteConnect with JustinInstagramConnect with AdamInstagramConnect With BradleyBradley's InstagramSupport the showSupport the show

In this episode, Akeshi discusses tips for building, growing and monetizing your personal brand. In business ,It's important to build a business brand as well as a personal brand. It's critical to craft your personal brand strategically and build one that helps advance your career and your life. Get Akeshi's insight on: What branding is. The difference between business branding and personal branding How you build a personal brand How you grow a personal Brand How you Monetize your personal brand And more! DOWNLOAD my free guide for creative entrepreneurs >>How to find your signature brand style and stand out from the competition https://www.youtube.com/akeshiakinseye Subscribe to The Art Of Celebrating Magazine (Your guide to celebrating life in style) The Art Of Celebrating Magazine is a quarterly magazine founded by Akeshi Akinseye and filled with elegant inspirations for celebrations, decor, home and life plus expert tips from our amazing and talented contributors. By subscribing today, you'll get the latest issues of the magazine delivered straight to your mailbox. Head to theartofcelebrating.com and subscribe now. Planning a celebration? Named one of the best wedding planners in America by BRIDES! Kesh Events plans and designs luxury celebrations worldwide for discerning clients looking for a unique and sophisticated experience. If you are planning a celebration, we would love to connect with you. Contact Us: https://www.keshevents.com/contact or email info@keshevents.com

Discover the secret to customer health with scientific rigor and an analytical approach to understanding customer churn, adoption, retention, and expansion. "When it comes to customer success, it's not just a Boston Tea Party - it's a long-term process that requires scientific rigor and analytical understanding to get to the nirvana of customer health and happiness much quicker." Manasij Ganguli is the founder and CEO of Zap Scale, a software that helps B2B SaaS companies retain customers, reduce churn, and increase upsells. He has two decades of experience in customer success, and is passionate about helping businesses streamline their customer success process. Manasij Ganguli, a SaaS business owner, realized that retaining customers was a key factor in making a successful business. He and his team spent four years of trial and error to understand what health metrics could measure customer happiness and retention. He wanted to make sure no one had to go through the same hassle, so he developed a data-driven customer success program that would drive growth. His program uses eight data sources to analyze customer health and create a machine-learning model to predict churn, adoption, retention, and expansion. Manasij's goal is to make customer success easier, faster, and more scientifically valid. In this episode, you will learn the following: Is there value in building out a customer success program if so whyWhy is customer success being conducted in at least some instances without any science behind itWhat metrics and science to look at in order to ensure our customer success program worksHow to unlearn preconceived notions around customer service and success to better serve customersHow ZapScale caters to the nuances of a particular company and their brandHow can customer success teams reduce the time it takes for them to understand their customers' health metrics and measure customer happiness?What methods can customer success teams use to understand customer health in an SMB or midmarket context where one customer success person is handling hundreds of accounts?How can customer success teams use data points such as product usage, ticketing, feature requests, communications, meetings, and NPS to get a better understanding of customer health?and much much more ...

Baseball is claimed to be the only sport that can weed out actual championships.  Athletes are allowed to contribute and in some instances, compelled to do so under extreme pressure.  They can be elevated from good teams to great ones.  Sports, in general, is a great avenue to achieve discipline, develop camaraderie, and generate value. Passionate athletes are most likely to succeed and be capable of playing in major leagues.    However, not all great athletes, though giving their best effort, have been afforded a chance to play in big arenas. Sometimes, rejection and failure arise as a result of injuries, unfavorable situations, or priorities. Such things can lead to self-doubt among a plethora of other negative thoughts and behaviors. To combat these emotions one can consider a broader playing field. Consequently, the beauty of a game like baseball lies in the fact that it is universal. A passionate American baseball player can find opportunities in other countries to pursue his dreams. As our guest speaker believed, "At the end of the day, money spends the same whether it comes from America or Korea. Hence, we must understand that the ultimate goal of a father is to provide a bright future for his family."   Anthony Alford is an athlete, father, and loving husband to his wife, Bailey Alford. He formerly played in Major League Baseball for the Toronto Blue Jays and the Pittsburgh Pirates but is currently playing in South Korea for KT Wiz of the KBO league as a baseball outfielder.   In this special episode with Anthony Alford, we'll learn about the adversities faced by a professional baseball player and his family as they seek to lead make an impact on the world through sports. Be captivated as we know about the journey of a remarkable man who paved his way in baseball. He also made a tough decision to play overseas to support his family and make a living out of his sports.   "As a professional athlete, you have a short window that you have to make your money for the rest of your life." – Anthony Alford   Topics Covered: (00:00:00) Introduction + Episode Snippet (00:00:40) Introducing our special guest, Anthony Alford (00:02:55) The uncertainty vs. Job security (00:04:07) Why did Anthony decide to go overseas? (00:05:13) What is the average career for a major league baseball player? (00:06:22) How does baseball differ from other sports? (00:07:57) Many big-league players are now playing in other countries. (00:08:36) The National League Mentality (00:11:02) The Pressure and The Performance (00:12:13) Start living in the moment (00:13:20) Speak positively to yourself. (00:14:12) Meditation: The piece that is not usually taught (00:15:57) How Anthony got the offer in South Korea (00:18:08) Stability and Security: The mental stress of Anthony's wife (00:19:47) Quick Reminder: Are you enjoying this episode? Please share it, leave a five-star review, and give feedback. Go to TimeOut with the SportsDr website.  (00:20:09) How do South Koreans embrace foreign athletes? (00:22:05) The Celebration Routine (00:23:10) The incredible experience of living in various countries. (00:25:43) The Brand: How to support Anthony Alford (00:26:22) You are your brand. (00:28:39) Final TimeOut with Anthony Alford: How would you encourage athletes to explore different avenues where they can still generate income from their sport? (00:30:21) Baseball is universal. (00:30:56) You have to consider your situation and priorities. (00:32:47) Connect with Anthony Alford.     Key Takeaways:    "Security was a thing that overseas kind of provided for me at this time." – Anthony Alford   "I just played under my first guaranteed contract, and it's been ten years since I got drafted." – Anthony Alford   "A lot of big-league guys are overseas because it allows them to play daily. Half of the battle is getting the opportunity and getting every day at bat." – Anthony Alford   "There's a lot of self-doubts and the unnecessary pressure we put on ourselves as players." – Anthony Alford   "Once you start going down that rabbit hole of negative thoughts and self-doubt, it will be hard to get that out of your head." – Dr. Derrick Burgess   "Meditation and speaking positively to yourself is a big factor to success." – Anthony Alford   "They'll scream my name and just start doing my little celebration thing, and it was a cool feeling." – Anthony Alford   "I think it's such an awesome experience and so many things that as we travel the world and we get to see the cultures and appreciate people." – Anthony Alford   "The beauty of what's going on in sports right now, especially college sports with name, image, and likeness, is that truly you are your brand." – Dr. Derrick Burgess   "You can embrace being you as a person more so than just you as an athlete." – Dr. Derrick Burgess   "The beauty of baseball is you can go all the way to Asia and make millions of dollars because there's an opportunity over there if it doesn't work out in the States." – Anthony Alford     Connect with Anthony Alford:  Website: https://fanarch.com/collections/anthony-alford Facebook: https://www.facebook.com/profile.php?id=100009390781179 Instagram: https://www.instagram.com/ajalford13/ Twitter: https://twitter.com/ajalford_ Wikipedia: https://en.wikipedia.org/wiki/Anthony_Alford   Connect with Dr. Derrick Burgess: Website: https://www.drderrickthesportsdr.com/ Instagram: https://www.instagram.com/drderrickthesportsdr/ Facebook: https://www.facebook.com/TimeOut.SportsDr LinkedIn: https://www.linkedin.com/in/derrick-burgess-72047b246/ YouTube: https://www.youtube.com/channel/UCHGDu1zT4K_X6PnYELu8weg Email: thesportsdoctr@gmail.com   This episode of TimeOut with the SportsDr. is produced by Podcast VAs Philippines - the team that helps podcasters effectively launch and manage their podcasts, so we don't have to. Record, share, and repeat! Podcast VAs PH gives me back my time, so I can focus on the core functions of my business. Need expert help with your podcast? Go to www.podcastvasph.com.

Full post here: https://bit.ly/3kNra04To be remembered, your message needs to connect with your audience — and stick out from the crowd.But how can you stay creative AND stand out when so many other companies are marketing using the exact same tactics you are?Learn how to identify creative messaging opportunities and use them to enhance your marketing for more sales in this interview with Jake Rosenberg of Krete. You'll understand…How to use feedback from customers to shape your marketing messagesHow to capitalize on creative opportunities that get more people to recognize your brandHow to choose the creative message that best fits your business approachWhen your message connects with people on an emotional level, they're more likely to remember you, meaning they're more likely to purchase.Find out how you can use creativity in your marketing to make lasting impressions and get more sales in this podcast episode.Learn more about Jake's company, Krete, here.Chapters:1. Intro - 0:002. How To Appeal With Creative Messaging - 4:253. Choosing A Message - 11:204. The Price Of Hiring Talent - 20:175. Using Video To Tell A Story - 23:556. Using SMS For Creative Marketing - 26:227. Final Thoughts - 36:50

Get excited because the “Be.” Workbook is finally here! Today, Jess is sharing all of the juicy details of the new workbook so you can go deeper and get sharper with your authentic brand. Brand new soul prompts, quizzes, examples, and implementation plans to hold yourself accountable — you don't want to miss this! Today on The SimplyBe. Podcast:What's included in the “Be.” WorkbookImplementing your creative branding & marketing insightsCreating your personal brand mantraExamples of archetypes to get sharper with your brandHow to master your message & stand out onlineResources:Expand Your Brand Challenge: simplybeagency.com/challenge “Be.” Workbook hereSign-up for “Claim Your Light” Nashville Retreat: retreats@jessicazweig.comLearn more: jessicazweig.com/nashville-retreatFollow Jessica:IG: @jessicazweig / @simplybeagencyBuy Jessica's Book “Be.” hereVisit simplybeagency.comVisit jessicazweig.comThis show is produced by Soulfire Productions

In this week's episode of the SIMPLE brand podcast, I talk with Jim Knight, author of Service That Rocks: Create Unforgettable Experiences and Turn Customers into Fans.Jim's the former head of global training for Hard Rock International - so you KNOW he's great at teaching people how to deliver rock star experiences.Jim's the author of three best-selling books including his latest - Service That Rocks!Some of the topics we discuss include:How rock bands and brands are similar in how the biggest ones create fansWhy the customer experience is the most important piece of your brandEmployees' behaviors are valuable in delivering the customer experienceYou need to constantly communicate how your brand values translate into your employees' rolesYour customers see your employees as the brandHow to create unique experiences that differentiate from the competitionThe value of empowering your employeesThe four-letter words you don't want customers to use to describe your customer experienceA secret to turn customers into fans is treating them like rockstarsRESOURCES FROM THIS EPISODE:Jim's websiteJim's book - Service That Rocks: Create Unforgettable Experiences and Turn Customers into FansJim's podcast - Thoughts That Rock

Top 3 Takeaways From This Value-Packed Conversation:Partnership Marketing is all about collaboration. Building relationships with like-minded professionals, working together to impact audiences, and breaking down the arbitrary wall of "competition" can lead to so many positive outcomes and opportunities for you and your brandWhen you reach out to someone with genuine interest in learning more about them and what they want to accomplish instead of with a blatant sales pitch, it can lead to a smoother transition to the next phase in the process AND put you in a more positive light because you're thinking about them, not you. Even if your offer isn't right for the person you connect with, they may know several others who could benefit from what you offerPodcast guesting is an effective, collaborative method of Partnership Marketing that allows you to make new connections, network at a high level with like-minded professionals, and welcome new people into your world through the power of your expertise. If your efforts are rooted in value and not built around a generic sales pitch, you can make a significant impact on the hosts you collaborate with, as well as the audiences who listen to your episode. Win-win-win!______________________Click here for complete show notesIt's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com_______________________The Goods From Dustin RiechmannConnect with Dustin on his website | simplesuccesscoaching.comPick up Dustin's Partnership Marketing Blueprint | Click hereCheck out Firecreek Snacks and get your beef jerky on! | Click hereWhat You'll Discover In Episode 136 of Evolution of BrandHow Dustin his helping mission-driven entrepreneurs flourish worldwideA powerful example of Partnership Marketing and How Dustin turned a LinkedIn conversation into a 150k unit orderHow Dustin learned Partnership Marketing and what he did to build upon the philosophyThe impact of podcast guesting as a Partnership Marketing initiativeThe power of collaboration and how it can stimulate growth and resultsA better way to connect with people and eliminate the cold, salesy BSDifferent approaches to Partnership Marketing that you can leverage in your brandHow to create a win-win-win scenario for everyone involved in your campaignsThe best way to start a conversation in a genuine, positive way so people "lower their guard"How to make your correspondences less transactional and more valuable to all parties involvedWhat is Step One in implementing Partnership Marketing into your efforts?

Episode 102: Why you should be regularly performing audits in your business/brandWelcome to episode one hundred and two of the Cocktails & Content Creation Podcast! For this episode, we're chatting about why you should be regularly performing audits in your business/brand.In our one-hundred-and-second episode you'll learn:What audits you should be performing on your business/brandHow an audit can help you determine where you should be spending your time/moneyHow Jessie and Kate both performed specific audits in certain areas of their brand and the insights they learnedWhy you should audit your business/bran regularlyEasy tools to help you audit your business/brandThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.Discussed in this episode:Measuring the success of a media brandHow building a media brand incentivizes the right behaviorsWhat it takes to have a "Director of a B2B media" for your company

Today, Jessica is teaching you how to go beyond a resume and stand out in the market with the power of your personal brand. She breaks down SimplyBe.'s “Brand Essentialist,” giving you the 3 key elements to building a personal brand. Today on The SimplyBe. Podcast:Go beyond a resume with your personal brandCreating the 3 essentials of your brandLearning how to craft your brand storyVisual aesthetic of your brandHow to shine on Instagram & LinkedInFocusing on progress over perfectionNashville Retreat:Sign-up for “Claim Your Light” Nashville Retreat: retreats@jessicazweig.comLearn more: jessicazweig.com/nashville-retreat Follow Jessica:IG: @jessicazweig / @simplybeagencyBuy Jessica's Book “Be.” hereVisit simplybeagency.comVisit jessicazweig.comThis show is produced by Soulfire Productions

In this week's episode of the SIMPLE brand podcast, I talk with Dr. Cindy McGovern, author of Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand!Dr. Cindy is best known as the First Lady of Sales®. She's an internationally renowned keynote speaker and she's the founder of Orange Leaf Consulting which helps thousands of organizations and individuals create dynamic and robust sales processes.Dr. Cindy and I discuss her lessons from Sell Yourself all around the right ways to create and manage a personal brand. Some of the topics we discuss include:How selling is really about helping and how everyone is in sales, no matter their roleYour personal brand is the legacy and impact you leave with othersYou have a personal brand, and everyone knows it except for youHow to solicit feedback to understand how others define your personal brandThe steps you need to take to craft the personal brand you wantWhat to do when the brand others define for you doesn't match what you've definedDr. Cindy's three critical components to crafting a personal brandHow to ensure you're consistently living the personal brand you wantHow to help your network advocate for and sell your personal brandHow to recover when you've gone “off-brand”RESOURCES FROM THIS EPISODE:Dr. Cindy's websiteOrange Leaf ConsultingOrange Leaf AcademyDr. Cindy's book - Sell Yourself: How to Create, Live and Sell a Powerful Personal BrandDr. Cindy's book - Every Job is a Sales Job: How to Use the Art of Selling to Win at Work

This week's episode features a "from the vault" discussion with Nate Brown.Nate's the Senior Director of Customer Experience for Arise Virtual Solutions. But beyond that, he's one of the biggest experts in the Customer Experience industry.I say he's an expert, but Nate proclaims himself more of a perpetual student of the world's greatest experiences who simply shares his learnings with the world.And in line with his nature of sharing his learnings, Nate's the founder and head of CX Accelerator - an online community of customer experience professionals all sharing their learnings, guidance, and mentorship with each other.Nate and I discuss having a frictionless, seamless customer experience that helps your brand stand out. And we also discuss how you can instill a customer experience mindset into every team in your organization, even the non-customer-facing teams.Some of the topics we discuss include:The customer service issues your customers bring up help you decide how to shape your customer experienceThe difference between customer experience and customer serviceHow friction points in the customer journey are usually created “upstream”How leaders can help all teams understand the entire customer journey and be better aligned with other teamsBrands that focus on short-term success vs long-term customer relationships will fail in the long runWhat The Lord of the Rings teaches us to break down silos and create a “team of one” to be a customer-centric brandHow to ensure your entire customer journey is a seamless journeyHow to use a Voice of the Customer system to understand your customerHow creating and managing a customer community can help you gain customer insightRESOURCES FROM THIS EPISODE:Nate's websiteThe Ultimate Customer Experience PrimerNate's Twitter

Tired of the noise when it comes to growth and marketing? There are a lot of things we can talk about when it comes to business growth and marketing – and the truth is it is only getting noisier. Everywhere we look there's a new trend or method to try.Don't get me wrong… I am ALL for dabbling in new ideas, and I am a guinea pig for new strategies. But those are not my main strategy. If I want to grow, I want a big part of my focus to be proven strategies first and foremost – and then we test and play. Ready to get the facts, without the fluff? Listen to the episode to find out what 4 marketing strategies you need to nail for 2023!  In this episode of Through The Marketing Lens, you will hear:The four main essentials to focus on in the new year How to elevate your customer experience from the startWhy short form video content is so powerful for marketingThe power of building a personal brandHow to incorporate influencer marketing with focus on relationships  So if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with knowing where to focus your efforts in 2023, you'll thank me later.Links: Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW Connect with Katrina on Instagram @katrinaaronson_consulting

The Liquid Death water brand charges $5 per can. Why are people willing to pay a premium for their product when there are so many other options?The secret is branding. And they've built a $700M company by telling a story that stands out from the competition.So, what can you do to be the Liquid Death of short-term rentals? How do you build a strong brand that allows you to charge a higher-than-average price for your Airbnb?Kaye Putnam is a psychology-driven brand strategist who helps brands uncover their innate brand advantage to attract more clients and customers online.Kaye is also the host of Brand Gravity, a podcast that explores the intersection between branding and psychology.On this episode of Get Paid for Your Pad, Kaye sits down with Eric and me to explain why STR hosts have more opportunities to tell our brand story than other types of businesses.Kaye discusses how to identify the brand archetype for your Airbnb business and why even individual hosts should be intentional about building a brand.Listen in to understand why unique brands can charge a premium for their product or service and learn how to create pricing power on Airbnb through your hospitality brand!Topics CoveredWhat inspired Kaye's work as the psychology-driven brand strategistGetting clear on what you want to be known for and how to express thatWhy even small companies should be intentional about their brandHow STR hosts have more opportunities to tell our brand story than other businessesWhy identifying your brand archetype is the first step in building a brandHow to leverage your brand archetype as a decision-making toolKaye's Brand Truth exercise for building an individual brand as an Airbnb hostWhat it means to create pricing power through your hospitality brandWhy the Liquid Death water brand can charge a premium for their productHow pricing power comes from being different vs. just being betterHow much Airbnb hosts should invest in building a hospitality brandWhy branding is becoming more important as the STR industry maturesResourcesKaye & CoKaye's Brandality QuizHarvard Study on Purchasing DecisionsRoark Clothing BrandBrand ArchetypesLiquid DeathLiquid Death Branding ArticleBig Idaho Potato HotelSubscribe to GPFYP on Apple PodcastsFREE Airbnb Starter GuideEmail team@overnightsuccess.io Sponsor Legends X Short-Term Rental Accelerator Hosted on Acast. See acast.com/privacy for more information.

Episode 95: Reworking your Content PillarsWelcome to episode ninety-five of the Cocktails & Content Creation Podcast! For this episode, we'll take a look at our co-host, Jessie Wyman's content pillars for her photography business.In our ninety-fifth episode you'll learn:What content pillars are and how they can inform your content strategyHow Jessie is updating her pillars to feel more aligned with her content and brandHow subtopics come into play when considering your pillarsExamples of how Jessie will create content based on her new pillarsThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Most business owners know that "telling a story" on their website is important, but many don't know where to begin. Kris Jones, a StoryBrand guide & Founder of Red Door Designs, mentored by StoryBrand founder Donald Miller himself, shares her shortcut to the StoryBrand framework that focuses on 3 ways to get a website that sells FOR YOU, so you can focus on the work you love and stop wasting time on sales calls!You'll learn:The most important thing to creating a story around your brandHow to attract more clients through effective storytellingWhat the fundamentals of storytelling are, and why you need themLeveraging the power of your brand's story in your marketing and messagingHow to multiply your revenue through systems, success, and sustainabilityAnd more!Connect with Kris:Kris's Free Mini Training "Write compelling copy— in 5 minutes flat": https://www.claritywithkris.comWebsite: https://www.reddoordesigns.comInstagram: https://www.instagram.com/reddoordesignThank you to our Sponsor, Organifi!! Go to iamrachelbrooks.com/organifi and use Code: TCW20 to save 20% on your entire order!Resources:Grab your copy of Rachel's best-selling book, Chasing Perfection: A Journey to Healing, Fitness, and Self-Love AND get a FREE gift with your purchaseBe sure to check out the limited-time, Fit From Within: 60 Days to Finding Freedom journal and start creating healthy habits and a balanced lifestyle from the inside out.Check out our newest obsession, I Am Athletics - a lifestyle and activewear apparel brand for The Confident Woman. Order Today & Save 20% - Promo Code: TCW20Check out some of Rachel's favorite things at iamrachelbrooks.com/favoritethingsDownload your FREE Confidence Booster GuideJoin The Confident Woman Community on Facebook here!Connect with Rachel:FacebookInstagram

If you've been listening to my solo series on The Catalyst, today's interview with Emily Hirsh will take your customer journey to the next level. Emily helps entrepreneurs amplify their brand through paid media and is a genius at creating digital marketing shifts so businesses can generate new sales with ease. Even if you haven't listened to the series, at the end of this episode you'll find out why a successful marketing plan isn't based on magic or luck; it is based on a proven process. Grab a pen and paper to take some notes because when you commit to implementing these shifts in your business, you'll succeed at everything you do. If you enjoyed the podcast, tag @itsgeorgebryant, and @emilyhirsh and let us know how you'll implement this into your business today. Make sure to leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives, plus allows me to keep interviewing amazing guests for the show. In this podcast, you'll discover:Why your unwillingness to pivot can destroy your brandHow to earn your spot and stand out among the crowd today10 Marketing shifts to make inside your business today  A three-step model to go from nothing to a customer journey and offer that convertsTime Stamps00:00 Intro to episode 280 and what to expect 02:15 Intro to Emily Hirsh 07:15 George and Emily chat about why they both love the customer journey 13:12 Why the path of entrepreneurship can feel lonely at times16:09 Why you need to work your ass off until you earn the right to move to the next level18:35 Why Failures are still progress21:33 George asks Emily some of the biggest mistakes entrepreneurs make in marketing 25:19 How to create the best possible outcome for your clients wherever they are in the customer journey 32:02 The reasons why creating content that stands out is harder than ever before39:03 Where entrepreneurs overcomplicate their marketing41:02 A 3 step process to creating a customer journey that converts49:08 Why you need to pay attention to your first impression and the importance of having one next step for everyone you come in contact with 57:20 Why Emily's approach will help you create magicNotable Quotes "Most people undervalue the value of practice and trying until something sticks or doesn't stick" -GB "I'm just going to work my ass off until I'm successful and I can earn the right to move up to the next level. "Emily Hirsh"If we're not in motion, that actually just becomes more overwhelming evidence to stay stuck "GB "Failures are still part of progressing "Emily HirshMost entrepreneurs don't realize they're cementing their feet where they currently are, and then in search of more tactics and strategies, they actually deepen their chance of staying stuck- GB "If you're not pivoting and evolving, you're going to be left behind" Emily HirshConnect with Emily Website - https://hirshmarketing.com/

As an online entrepreneur, we are often the face of our companies. Everything about us speaks, from the way we groom ourselves to the way that we physically show up AKA our appearance—all these things matter.It is an extension and enhancement of our brand which sends a message to our prospects and our audience (whether we like it or not!) But the question is, are you happy with the message that's being shared? Today's guest, Kristina Pernforns, an Image and Interior style specialist is going to help you understand exactly how your personal style reflects how you want to be seen. And if you want to build trust and credibility with your audience, you have to look the part.Episode Highlights:Kristina's background in fashion and interior design—how she pulls these two together in helping people build their online brandHow what you wear can affect how you perform and how you feel about yourself (and ways that you can unintentionally sabotage how others see you)Kristina's “Red Thread” theory—how we all wear different hats, but not distinctly different personalitiesCreating a strong, authentic personal brand and style—where's the best way to start Plus tips in leaving a better first impression (specifically for someone who is not so fashion forward)Grab the show notes here. ➡️ https://thespeakerco.com/kristina-pernforsLearn more aboutThe Speaker Society – www.thespeakerco.com/societyLet my team and I help you turn your expertise into magnetic presentations, learn how here: →  thespeakerco.com/Get Better Results from Your Speaking

Being MEMORABLE and WELL-KNOWN has nothing to do with glitz and glamor. It's about BUILDING A CONNECTION with your customers and clients.On this very special episode of the Garlic Marketing Show, join Ian Garlic in learning just how impactful stories are. We're covering everything from how to get your name out there, to making a lasting impression on potential clients.What You'll Learn:The right way of letting people know your brandHow to successfully market yourself to clientsBranding Basics 101The Impact of Video TestimonialsMaking people remember YOUResources:Connect with IanDownload the Client JourneyMike Michalowicz's episodeSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Meet Farra. This Co-Director and Member-Owner at Big Duck (oh you know we're going to talk about what those titles mean!), is a tireless advocate of inclusive branding and bringing your board into the branding discussion. In today's digital world, we're chatting about the importance of branding for  mission-driven organizations (and where to start!), how to ensure DEI is baked into the brand, and why branding is a team sport.