Podcasts about Measure

Welcome to Episode 76 of Autism Parenting Secrets. This episode focuses on the very important topic of self-care for the parent.There are many ways that a parent can take care of their mind and body. Diet, exercise, breathing exercises and mindfulness… just to name a few.  But nothing is more important than sleep.  Specifically, improving sleep quality must be a priority.  And there's a strong argument that this must be your TOP priority.Our guest this week is Tara Youngblood.  She's a scientist, physicist, sleep expert, Ted-X speaker, and CEO of Chilisleep.Her mission is to Change the Way the World Sleeps.And the exciting news is there's so much a parent can do to improve their own sleep and the sleep their child gets.The secret this week is… Simple Hacks = SLEEP SUPERPOWERS You'll Discover:The 3 Pillars of Sleep (5:52)One Minute A Day Is All It Takes (10:16)The #1 Hack To Get To Sleep or Get Back To Sleep (11:40)The Secret Weapon for Deeper Sleep (22:38)There's a SWITCH for Sleep (26:48)The Thing That Every Disease Is Tied To (30:16)Practical Ways To Measure Sleep (35:12)BALANCE Is The Goal (39:30)Temperature Matters More Than You Think (45:34)About Our GuestTara Youngblood is the founder and CEO of ChiliSleep, a company that creates award-winning technologies and apps that are changing the way the world sleeps. Their Chili Cool Mesh signature product has been used by Presidents, celebrities, and CEOs.  A leading sleep authority, Tara has given a TEDx talk on the recipe for effective sleep. In addition, she has spoken for: National Sleep Foundation, Charlotte Science Museum, Wellness conferences and Health Optimization Summit. Tara is the sleep coach for the Cincinnati Reds and has consulted with the military and veteran groups. She's been interviewed for her expertise by such popular media outlets as MSN, Fox, CNET, The Dr. Oz Show, Reader's Digest and many others.Tara's own exploration with sleep started when she lost a child and began her ten-year healing journey. Already a trained scientist with a BS in Science and Physics, Tara studied traditional Chinese medicine, Ayurvedic practices, neuroscience and psychology. Among other things, she concluded that the link between sleep and mental health was essential. These insights form the basis of her work consulting with companies, keynote presentations, and technical innovations. Tara founded and heads the Benjamin Youngblood foundation in honor of her son. The non-profit donates to various charities such as the YMCA in her community of Mooresville, North Carolina.  Chilisleep.comTedX Talk - How A Sleep Recipe Changed My LifeReferences in This Episode:Tiny Habits by B.J. FoggAtomic Habits by James ClearFor Yoga Nidra, check out sleep.meThe Oura Ring to Measure and Track SleepRaising Your Spirited Child by Mary Sheedy KurcinkaAdditional Resources:Free Resource: 33 Mistakes Most Autism Parents Make and How To Avoid ThemTo learn more about Cass & Len's All-In Warrior Parent Tribe, click hereGot a Picky Eater? - this can helpTo learn more about Cass & Len, visit us at www.autismparentingsecrets.comBe sure to follow Cass & Len on InstagramIf you enjoyed this episode, share it with your friends.Don't forget to subscribe to the show on Apple Podcasts to get automatic episode updates for our "Autism Parenting Secrets!"And, finally, please take a minute to leave us an honest review and rating on Apple Podcasts. They really help us out when it comes to the ranking of the show and we read every single one of the reviews we get. Thanks for listening!

How do you measure the financial health of your business? Most business owners, especially when they're first starting out, tend to look at just the cash balance. You might check your bank account balance and think "Hey, I've got more than I thought I did" or "Oh boy, I didn't know I had that little left in my bank account". Using a bank account balance to measure the financial health of a business is like measuring your overall health from your weight. It's really not fair for you to judge yourself on that one metric, nor your business. That's why today, I'm going to walk through four financial metrics that you should be using to track your overall financial health.   >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs group: https://www.facebook.com/groups/fitnancial >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html >>> Chat About This Episode in the Keep What You Earn Community - https://www.facebook.com/groups/fitnancial   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

My guest today is Laura Beavin-Yates, SVP of Customer Success at Immersion. Immersion is a technology platform that measures people's unconscious neurological connection to an experience or piece of content in real-time using their existing smartwatch.  Prior to joining Immersion, Laura was the Manager of Research & Development of the Neuro & Behavioral Science Centre at Ipsos. Find Laura Online: LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/  Website: https://www.getimmersion.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by Momentive. You may have heard that SurveyMonkey's parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what's next for your organization.To learn more, visit momentive.ai

The number of volunteer leaders may be one of the biggest differentiators between healthy and stuck churches.  That's why in the final part of our series on healthy church numbers and metrics, Tony and Amy are explaining how you can identify, measure, and empower leaders in your church. For the full episode transcript, links mentioned during the show, and to download the Leader Conversation Guide, visit this episode's Show Notes at theunstuckgroup.com/episode222. Join the Live Conversation on Social Media If you're listening on Wednesday, when the episode first releases, join the live conversation The Unstuck Group's team will be having on social media about this week's topic. We use hashtag #unstuckchurch on Twitter. Or you can join in on Facebook. Ask your questions and add your comments about the topic. If you're catching this episode later, you can still join in! Just tag us @unstuckgroup or use #unstuckchurch, and include [episode 222] in your post for reference.

11 Days of Reefing is a series of conversations that follow the popular 52 Weeks of Reefing. This is the first episode! 10 things that, "if you only knew" would increase your chances of success 10-times over! 52 Weeks of Reefing Playlist: https://brs.li/52_Weeks_of_Reefing Follow the entire 11 Days of Reefing Playlist: https://brs.li/11_Days_of_ReefingFind Bulk Reef Supply on Facebook, Instagram, TikTok and more! ➡ AskBRStv Facebook Group : https://brs.li/JoinAskBRStv ➡ Bulk Reef Supply Instagram : https://brs.li/BRS_Instagram ➡ BRS on TikTok : http://brs.li/BRS_TikTok

Welcome to Double Tap, Episode 229, your hosts tonight are Jeremy Pozderac, Aaron Krieger, Nick Lynch, My name is Shawn Herrin, welcome to the show! Full Show Notes Here

Welcome to Double Tap, Episode 229, your hosts tonight are Jeremy Pozderac, Aaron Krieger, Nick Lynch, My name is Shawn Herrin, welcome to the show! Full Show Notes Here

In this episode, Eric is joined by Pasha Marlowe who was diagnosed with ADHD at 49. She is a family therapist, therapeutic comedy coach, ADHD coach, podcast host and author. She artfully blends her unique life experience with her life's work in healing through psychotherapy, embodied emotions, holistic wellness, life-coaching, ADHD coaching, CBT coaching, theatre, and comedy.  Pasha's podcast, “Let Pleasure be the Measure” is a playground of conversations about the importance of incorporating pleasure, play, and humor into your personal work, home, and sex life. Pasha also published a book in 2021 called, “My Next Husband Will be a Lesbian.”  What you'll hear in this episode: What did it feel like to be in a place that felt so helpless and challenging to be able to bring humor into a dark space? What is therapeutic comedy? “...folks with ADHD have the ability to think creatively, potentially think outside the box, gain new perspectives, see things from a different angle - which, in this case is really a beautiful gift… I feel like... creativity is a way to manage our ADHD stress.” - Pasha Marlowe Because there is so much value in using humor, where is the line between when you call someone out for acting like the clown and avoiding versus actually dealing with and recognizing that it is a healthy tool? “Let Pleasure be the Measure” - Where did this podcast idea come from? “Play is the opposite of perfection.” - Pasha Marlowe What is, “My Next Husband Will be a Lesbian” all about? Follow & Connect with Pasha: Instagram: Youtube:   Facebook:   Honorable Mentions:   Check out the Other Podcasts on the ADHD reWired Podcast Network: with Brendan Mahan with Will Curb with MJ Siemens with Moira Maybin coming soon - Wait, What Was the Question? with Will Curb and Coach Roxie Martin! Reach out to Will and Roxie at questions@whatwasthequestionpodcast.com  Don't Forget These, Too: — Support the show by becoming a Patron! — Get your name on the waitlist to join the fall season of ADHD reWired's Coaching and Accountability Groups — Join your ADHD-friendly co-working space! — Join Eric, Brendan, Will, MJ, Moira, Roxie, and Barb for an hour of Live Q&A on Zoom, every 2nd Tuesday of the month at 12:30pm Central (10:30am Pacific / 1:30pm Eastern)

There are two types of power: fake power and true power.Fake power is fleeting, limited and fragile. Social standing, financial worth, positions and titles all come from this realm of power.True power is much more substantial—and sustaining. It's real and it's honest and it lasts. Your natural creativity, productivity, bravery and decency belong to this universe of power.At the current evolution point of our world, the majority reveres the first form. Those with the most social media followers, material objects and public adulation are considered to be the winners.And yet, I deeply believe that the genuine heroes and the authentic titans are the very few who measure their greatness by the magic of their work, the size of their impact and by the purity of their character.Claim one of the limited memberships to Robin Sharma's  premium digital course, The Everyday Hero Manifesto Method here.The Everyday Hero Manifesto Method offers a step-by-step system to multiply your success in your professional and personal life, with him as your personal mentor for one year.FOLLOW ROBIN SHARMA:InstagramFacebookTwitterYouTube

Episode SummarySimon Wegerif, explains Heart Rate Variability (HRV) and its importance, concept of  “total load”, how to measure & interpret HRV and ways to improve HRV. He discusses sympathetic and parasympathetic body systems, as well as “ithlete pro”.Show Notes01:00 – Simon introduces himself03:40 – What is Heart Rate Variability (HRV)?05:30 – Concept of total load 10:10 – HRV's link to total load13:45 – How to measure HRV19:00 – Changes in HRV and higher HRV being a measure of improved fitness20:45 – 5 ways to improve HRV28:10 – HRV as lead indicator of illnesses32:30 – ithlete pro details36:45 – Quiz Time!39:25 – Simon's recommendations to other resourcesContact Simon https://www.myithlete.com5 ways to improve HRV: https://www.myithlete.com/improve-heart-rate-variability-hrv/ResourcesPhil Maffetone: https://philmaffetone.comAndrew Flatt: https://hrvtraining.comPrecision Hydration: https://www.precisionhydration.comContact Details for Running and Fitness with RajEmail: runningandfitnesswithraj@gmail.comFacebook Group: Running and Fitness with RajInstagram: Instagram @runningandfitnesswithrajTwitter @RunningRaj Listen and Subscribe  Thank you for listening and supporting "Running and Fitness with Raj". If you enjoy the show, please subscribe, spread the word and rate & review on iTunes or wherever you are listening to your podcast. Apple Spotify JioSaavn Google Podcasts Stitcher Castbox TuneIn Podcast Addict Podchaser

What metrics should you track to create a successful lead generation strategy? Kara Brown had been working on a string of supply chain corporate jobs where she oversaw IPOs and eventually decided to create her own business and focus on lead generation. She believes filling the top of the funnel now will be the first to capture market share in the recovery. With LeadCoverage, she focuses on B2B revenue operations and acquisition strategies for scaling companies. In her conversation with Jason, they spoke about what she has seen working for lead generation, what every company should be measuring to keep a profitable business, and how you can save time on prospects that won't become customers. 3 Golden Nuggets Measure what's happening in your funnel. Many agencies don't have a really good lead generation source and are leaning on word of mouth to get new clients. You really have to find that source to keep growing. Where do most businesses fail? Kara says most companies she works with fail at truly measuring what's happening inside their funnel. At the top of her lead generation strategies are “share good news, track who's interested, and then follow up.” Another successful strategy is getting as niche as possible. “When your niche is small, you can be hyper-targeted in your approach,” she says. This will save you a lot of time with clients that don't meet your criteria. Measuring volume, velocity, and value. Kara is not running a creative agency, but she is all about making her business as profitable and valuable as possible. When it comes to how valuable her consultancy or her agency is, she thinks in terms of measuring volume, value, and velocity. Velocity is how fast are they getting in your funnel? Volume is how many deals can you handle any one time and how many deals are going to fill your pipelines? This is all about close ratios and trying not to spend too much time on deals that won't close. And value is all about what is this potential customer truly going to be worth to you? For this, try to be really honest and don't overvalue customers. Lead with pricing to save time. When you are speaking with potential customers, do you lead with the budget? Doing so could really help your closing ratio and save you a lot of time on deals that aren't going to close. Kara prefers to be really straightforward with her approach and start the conversation by stating what her company does for customers and say “this is our minimum monthly rate” to find out whether it is on that potential customer's budget or not. If they're not, then she offers to use the rest of the call to give free advice. She assures this is helpful and saves her a lot of time. Sponsors and Resources Sharpspring: Today's episode is sponsored by Sharpspring, an all-in-one revenue growth platform that provides all of the marketing automation, CRM, & sales features you need to support your entire customer lifecycle. Partner with an affordable marketing automation provider that you can trust. Head over to sharpspring.com/smartagency to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Measure Your Way to a Successful Lead Strategy and Stop Wasting Time on the Wrong Prospects {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, agency owners? Jason Swenk here, and have another amazing digital agency podcast guest for you. We're going to talk about lead generation for your digital agency. It's going to be a fun show, so let's go ahead and get into it. Hey, Kara. Welcome to the show. Kara: [00:00:22] Hey! Thanks for having me. Jason: [00:00:23] Yeah, I'm excited to have you on. So tell us who you are and what do you do? Kara: [00:00:27] Yeah, I'm Kara Brown. I'm the CEO and founder of LeadCoverage and we do B2B lead gen for supply chain, heavy industrial, and tech. Jason: [00:00:35] Awesome. And so how'd you get started in creating an agency? Kara: [00:00:40] Yeah, that's a funny story. So I was the 12th employee at a company called Echo Global Logistics. Very sexy, all the trucks. Uh, actually a super sexy, the guy that started Echo Global Logistics also started Groupon. So I got to send the first Groupon email. It's a true story. It came from my inbox. Got to watch them grow like crazy and then ended up being on the team that took the company I was working for went public. So I did an IPO at about 25. Uh, I was asked to move to Nashville to do another IPO for a private equity company, for another supply chain management company. Sort of a stream of, of supply chain, corporate jobs. And then ended up back in Chicago, popped out two kids, moved to Atlanta, moved here for a sort of a garbage brokerage jobs. So it was sort of similar to supply chain but in a different space. Instead of going public, that company raised $95 million in equity. When I exited that, the question was like, what to do next? And someone told me the statistic that less than 2% of female founders will ever break a million dollars in revenue. And I said, well, that doesn't sound that hard. So I did it with an all female team. It took us about 10 months and now we're on the path to ten million. Jason: [00:01:54] Awesome. So is Groupon still around? I haven't heard anything from them. Kara: [00:01:58] Yes. They're still around. They're a publicly-traded company. Please buy some Groupon things. Jason: [00:02:05] So you must have some stock. Kara: [00:02:08] Yeah, I think… They still exists. They're still out of 600 West Chicago and sort of a Chicago tech darling from the early two thousands. Jason: [00:02:15] Very cool. Uh, funny story, my wife got me a Groupon in a helicopter, like 10 years ago for my birthday. And I'm like, I'm not doing it. I'm scared to death of helicopters. That's right. Let's talk about lead generation. You know, I find a lot of digital agencies, they take on the wrong clients and they take on the wrong clients because they haven't been building their pipeline. They haven't been building their pipeline because they don't have a really good lead generation source in order to really kind of tap on because they're based on word of mouth. So what have you seen working for lead-generation? Kara: [00:02:55] Sure. So we have nine lead gen strategies, but I'll start sort of at the top. So at the top is share good news, track who's interested, follow up. Most companies that we interact with, either customers or people that would just help out as friends. Are doing one or two of those and almost none of them, almost none of them, of the companies we talked to are tracking any of it, right? Like really, truly measuring what's happening inside their funnel. And so one of the things that we've found successful for Lead Coverage is getting as niche as possible. So our niche is supply chain management companies over a hundred million in revenue or venture-backed. And basically, if you don't hit one or two of those criteria, we may take you on as a client, but we may not. We may say no, thank you. And that's been very successful for us. So in terms of lead gen, when your niche is small, you can be hyper-targeted in your approach. If you're wide and not very deep, it's really easy to end up talking to a lot of folks that aren't super valuable. The other thing that we like to measure, which we can definitely talk about later, we do a lot of measurement in our company, is we measure volume, velocity and value. And I think most important for agencies is value, right? So a very smart man part of the Groupon kickoff team in the very beginning of the early days said to me, hey, Kara, it is… it costs to you, just as much money to run a $250,000 account as it does a $2,500 account. So get upstream and get as big as you can. Get your, get your retainers as big as you can, as fast as you can. Because that's where the real money-making happens. Jason: [00:04:48] You mean you don't want to race to the bottom? I see a lot of people when they initially talk with us, we really kind of determined that pricing is one of their big issues. And they're like, well, my competitor is actually cheaper. We're actually more. I'm like, what does that matter? Do you want to win that race? I was like, I don't. Kara: [00:05:10] We just decided to raise our minimums. I went to a trade show last week for our very specific niche industry, right? So every single person at that show could be a customer for us, which I think is super important. We went to the show and the number that I told everyone, nobody said it was too expensive. And I came back to the office after two days in the trade show floor. And I said, we need to increase our minimum because no one told me it was too much. And when no one's telling you, you're too expensive, you're not charging enough. Jason: [00:05:40] Yeah. Yeah, totally. Yep. Totally agree. Get in a little bit more about kind of the velocity and the volume and the, the value. Let's talk a little bit more about that. Kara: [00:05:49] Yeah. We love measurement. So we are not a creative agency. We don't have a creative director. We don't do creative. We don't do color theory. We're probably very different than most of the folks that listen to your podcast. But I still listen to the two Bobs and I'm all about agency work. And I'm like all about sort of consulting and how do I make this business as profitable and valuable as possible? So when I think about how valuable my consultancy or my agency is, I think about volume, value, and velocity. So how fast are my customers finding me? And then how fast can I get them to close the deal? Velocity story is a funny one. I have a client that we have been or potential client we've been talking to for over two years. And I think I may tell him it is time to stop talking to each other. Like it's nice. But, um, I've sort of sent him enough info. I've done enough. We've had enough phone calls. I've talked to enough of his people. It's been two years. If you're not going to buy, you're not going to buy, right? So that's velocity. But we also had a few weeks ago, our first one call-close. So we were introduced to someone, they came through a LinkedIn post that I wrote, which I should definitely mention how we do LinkedIn because it's really interesting. And one call the guy was like, great. Let's do it. And our minimums, Jason, are $15,000 a month. And the guy was like, I don't want your minimum. I want to be a big fish in your pond. We were like, all right, let's do it. So those are really exciting. So velocity is how fast are they getting in your funnel? Volume is how many deals can you handle any one time and how many deals are going to fill your, fill your actual pipelines? This is all about close ratios, right? So you can have a whole bunch of conversations, but if they're only closing 5 to 10% of them, you're spending a lot of time on deals that aren't going to close. So I have a thing that I do… fair it may not be nice, but it helps me save a lot of time. I will look at who I'm talking to before I get on the phone. And if they're not in our box, I will open the call with something to this effect: It's so nice to meet you, Jason. I want to talk a little bit about what we do and who we do it for. I'm going to tell you how much. If we're not in your budget, we'll use the next 25 minutes. I'm going to give you 25 minutes of free advice. My minimum is $20,000 a month and my core market is supply chain technology and heavy industrial. Does that feel like something that you can afford? And if they're like, oh my budget's like $2,000 a month or something crazy, then I'll say, hey, no problem. Let's use the next 25 minutes and I'll give you all the free advice I can. That's really helpful. They also don't call me again. So I don't have to like go down the rigor mortise of like giving them a proposal for $20K a month. And they're like, uh, we're not on the same page. So that stops that and then value, right? What is this potential customer going to be worth to me? Like really, truly going to be worth to me. And I don't do the work you do. So I don't work with agency owners. But I would imagine that there are a lot of folks out there who overvalue potential customers, right? I think this product is going to come in at 80 grand and it comes in at 20. I think that this customer is going to stick around for two years and they stay for three months, right? So being really, truly honest with yourself on values really important. And the best way to check out value is just to have someone, probably not you, if you're the CEO. Go back and look at your, at your previous customers, right? Like take a deep dive and really be honest with yourself on how much is each customer actually truly worth to you? Jason: [00:09:21] Is your agency struggling to deliver real revenue growth results to your clients? You know, agency marketers can consolidate data and align marketing and sales teams goals to achieve real results for your agency and clients using revenue growth platforms. Sharpspring is an all-in-one platform built for agencies like yours to optimize digital marketing strategies with simple, powerful automation. Manage your entire funnel all in Sharpspring. Now for a limited time, my smart agency listeners will receive your first month free and half off onboarding with Sharpspring. Just visit sharpspring.com/smartagency to schedule your demo and grab this offer. That's sharpspring.com/smartagency. Yeah, I love it. And I love that you get right to the budget in the very beginning. There's so many people, you know, when I'm speaking to a crowd, one of the two questions I'll ask is all right, how many people get the budget every single time or almost every time? And then, you know, how many people ask for it? And by the it's about 50% of the room than ask. And then 50% of that, it's only a quarter of the percent of agencies are actually getting the budget. And that's before they put all that work in it. I would always go to them and say, I just need a range of what you're trying to stick around. Because here's the deal, especially on pricing, and I learned this the hard way when I talked to a small company, I never heard of called Berkshire Hathaway. And I pitched them like a $20,000 website. They were expecting 30,000. So like if I started out, like I would always try to lead with what's their expectation and then match them there. But I would also even have a floor. Uh, so pricing is very important. Kara: [00:11:12] So I actually disagree. I lead with our pricing. Because if they're willing to pay you $30,000 for a website, there's probably $120,000 somewhere in their budget, right? And I think as a woman, this isn't necessarily agency owner, but as a woman, knowing other women in business, we tend to undervalue ourselves. And what I've found is, as my retainers have gone from 5 to 7 to 12 to 15 to $20,000 minimums, no one's saying no, right? Like very few people say to me, I can't afford you, right? Unless they're like just out of the box, but if they're in the box and they understand the value and I've done a good job of delivering what we do and showing them what we do and how we do it and what the value is we bring. As long as I lead with my minimum… Actually, it's not even the minimum. I learned something at an EO event, the entrepreneur organization that the human brain anchors on the first number that you tell someone. So when someone says to me, Kara, how do we work with you? I say, well, our average retainer comes in between 30 and $40,000 a month, but our minimum is 20. So instead of them saying, oh, I can get this person for five grand a month because I say something like our minimum is five grand. They're already like, oh, well she's like, she's really expensive. Like, can I afford her home? Like, oh, like maybe I should find another $30,000 a month somewhere to pay this person. So I think it's really important that you set your own standards and there's always money in corporations. I have worked for enormous corporations in my corporate career. There's always money. Always. Jason: [00:12:58] Yeah. Yeah. I call it the reverse engineer effect when you're going over the range, because so many people, when they go, I just need to know a range. A thousand, fove thousand? I would literally start at a billion and then a million and then a hundred thousand and 20,000. So they echo that first number going, holy cow, no one else said that. What makes you so unique? And you can really separate yourself. And switching focus a little bit. You hinted a little bit to the LinkedIn post. Tell us how you do that. Kara: [00:13:28] Yeah, so we can attribute $480,000 to two LinkedIn posts. And that's just in 2020, not in 2021. So super proud of this whole process. I post super regularly on LinkedIn. Sometimes I post about being a woman in business. Sometimes it's about marketing. Sometimes it's just like, I don't know thoughts of the week that I've decided that I want to share. I have a ghost writer. She's on my team. Should we speak for about an hour a week. Now, because we've been working together for a while, she can get almost four LinkedIn posts out of that one hour. I also write for Forbes and Entrepreneur and other magazines. So she does those for me at the same time. And she writes the post themselves. They're my words, but she physically crafts them. They go to my team, my team adds the emojis and make sure that they're, if people are tagged and then they go into a file for me to approve. I approve. And then they get scheduled. So we have posts that are going out. We're recording this in September. We've got posts going up through the end of November and I'll be gone the entire month of October. So I'll still be posting even though I'll be in Europe, which is really nice. And so we can see attribution of almost $500,000 to LinkedIn. And this is LinkedIn thought leadership. And it cost me probably 2000 bucks a month to do this. So it's my most ROI driven piece of, of lead gen that we do for myself. And it's been a terrific way for us to meet people. You can't always track every single lead back to LinkedIn, but it was a, it was a funny story. I was at this trade show I just mentioned in our niche industry. And I ran into some guy that I had known from a million years ago. And he said Kara, I read every LinkedIn post and I was like, awesome. And he said… Jason: [00:15:11] Stalker. Kara: [00:15:12] Stalker, right? Well, that's the whole point, like, please stalk me. And he said, may I please introduce you to my CMO? I think that I'd really like to make sure that you two meet each other and now they're going to be a client. So you never know who's reading it. They may not be liking, sharing and engaging, but put it be putting yourself out there is super important. Jason: [00:15:31] Yeah. I love it. And these are just regular posts. Do you have a call to action on there or is it just helpful? Kara: [00:15:36] Yeah. So we're trying to, the LinkedIn algorithm changes pretty regularly. We do this for clients as well. So we have a human being on our team who is regularly trying to sort of like bust the LinkedIn algorithm. Not in an ugly way, just in a, how do we use it to our advantage? So one of the stats she told me that I was really surprised is that less than 2% of people that are on LinkedIn are actively posting. So just by actively engaging in LinkedIn, they're already in the top 2% of folks that are sort of voyeurs only, right? And so, as long as you just put anything out there, you're going to be sort of doing better than other folks. If you get into like exactly what, you know, doing posts, doing polls calls to action links, links back to landing pages. Links to, to form fills and video. We can, it's a whole another podcast we can do just to talk about how to like optimize LinkedIn. In my professional opinion, that this is specifically for my market, which is supply chain, heavy, industrial and tech. I don't need to put video out there. I don't need to be super complicated about it because no one's buying from LinkedIn, right? LinkedIn just keeps me front and center for the folks in my world and in my universe. That when I see them at the trade show or when I send them an email or when they see something from me that's interesting and they have a need. They're like, oh man, there's this woman who posts all the time on LinkedIn. She's really interesting. I'm going to reach out, right? So it's just about staying in the conversation. Jason: [00:17:03] Yeah. It's about consistency. You know, you mentioned you were chatting with someone for two years. Holy cow, like if I was chatting with them, but when I look at my, our stats, most people don't buy from us for about a year and a half to two years. They're digesting that content, which isn't a sweat off my back and if they never buy it and they just get helpful content, I'm perfectly fine with that as well. But, but yeah, just to go through the proposal process for two years, that is a yeah. Shit or get off the pot dude. Kara: [00:17:34] And yeah, this particular human is such a nice guy and he's so kind, and I know he does want to work with us and he is very specifically strapped by, you know, investors and sort of what these investors want to do. I get it. And it doesn't bother me to like, have a relationship with this person. He is also well connected. He's a good human, but we are going to have to at some point, be like, hey, I can't do one more deliverable for you, right? Like I can't, I can't put together another email or send you another proposal. Like they're all the same. Like, it hasn't changed. Like the same proposal you got two years ago was going to be the same one I'm going to send you now because what we do, hasn't really changed. Jason: [00:18:13] Awesome. Well, this has all been great, Kara. Is there anything I didn't ask you that you think would benefit the audience listening in? Kara: [00:18:19] You know, I think one of the things that's really important to us, Jason, is the combination of failed the market. That sales and marketing, including PR and AR analyst relations, which I know a lot of folks in digital marketing don't really touch analysts at all. Cause it's kind of boring, but really important to your senior leaders, right? So if you're going up market, and this is not small business, this is enterprise. So we're very fortunate in the, in our niche. We have sort of along the spectrum, small business, all the way up through sort of big corporate enterprise, even publicly traded companies. And so we get to touch everything from analyst relations to public relations, all the way through, but long story short, the deeper we get in the niche, the higher our prices can go and the more we get integrated with both PR AR and sales. And the stickier you get, the more you can deliver math back to your client that goes to their boss, that goes to the board. The longer you'll stay in the organization, the more valuable you are and the more sticky, just the stickier that you get in inside those orbes. And so that's my sort of best piece of advice is if you can deliver math back to your clients, specifically math that goes to the board or to some sort of senior executive, you will be very, very sticky. So find something that's meaningful to your customer that you can deliver on a regular basis. That means something to their boss. Jason: [00:19:46] Awesome. Love it. What's the agency website people can go and check you guys out? Kara: [00:19:50] Yeah. We're lead coverage.com and we'd love to hear from anyone who wants to talk more about lead gen or anything about supply chain. Jason: [00:19:58] Awesome. Well, thanks so much, Kara, for coming on the show. Make sure you guys go check out the website, connect with Kara. And if you guys want to be around the most amazing agency owners in the world, where they're sharing  what's working currently to be able to see the things you may not be able to see as well as have fun scaling your business. I'd like to invite all of you. Go to check out digitalagencyelite.com. This is our exclusive mastermind just for digital agency owners. So go to digitalagencyelite.com and until next time have a Swenk day.

Happy Saturday Y'all, hope you had a wonderful Thanksgiving with family and friends! While your out and about supporting all the local business on Small Business Saturday enjoy this weeks episode of JTPO! Stay Connected!!! https://www.instagram.com/jewels2pointoh/ The Airey Bros. IG @aireybros / https://www.instagram.com/aireybros/ https://www.blacksheependurance.com/podcast Premium Content : AB/DC Programming / B-Role & Mix Tapes / Accountability Coaching https://www.patreon.com/AireyBros Value for Value https://www.paypal.com/donate?hosted_button_id=BHCAKFGH6TNF2 The Black Oxygen Organics products have been formulated to help reduce the effects of inflammation and oxidative stress. In addition to the anti-inflammatory and antioxidant benefits, our effective products also help: Most Powerful Electrolyte in Existence Delivers Usable Oxygen into the Cell 70+ Trace Minerals Reduces Oxidative Stress Improves Immune Function Supports Healthy Circulation Boosts Metabolism Improves Brain Function, Memory, Mood Improves Heart Health Increases Nutrient Absorption Removes Toxins, Heavy Metals, Pesticides Cell Regenerating Enhances, Repopulates Gut Flora Helps Balance Hormones https://www.blackoxygenorganics.com/aireybros1 Prep, Train, Measure, Recovery with JAWKU https://jawku.com/ use the code ABR1512 for 10% off your order - tell them the Airey Bros. sent you Alt Media United ://: https://altmediaunited.com/ Actual Activist ://: http://actualactivists.com/

Welcome to another episode of The Action and Ambition Podcast! Joining us today is Mickey Fain, Founder, and President at Stoneside Blinds and Shades, the nation's fastest-growing custom window coverings company. They have achieved this rapid growth by offering high-end custom style to our customers, personally delivered by industry-leading Design Consultants and Installation Technicians. They manufacture everything in America and operate in 13 markets across the States. Stoneside's team members provide a fiver-star window covering experience by embodying core values: honesty, passion, innovation, positivity, and generosity. Mickey was also the Founder and CEO of the Colorado CEO Forum, guiding the organization's long-term development. Tune in to learn more on this!

What gets measured gets managed. While it's important to set goals, it's equally important to actually measure them. If you aren't sure where you are in relation to your goals, you won't be able to tell what's working and what isn't.  Connect with Chris: Instagram: https://www.instagram.com/chrisbello_  Get my free guide: https://chrisbello.com/free  Get help buying/selling a house in the US: https://calendly.com/chrisbellorealestate/workwithchris 

Aaron chats with Packers fans worldwide as the team returns to the practice field as they prepare to face the Rams.

In this episode, Kelli shares standard KPIs to measure the success of your digital marketing efforts and the specific goals you need to have for your digital marketing campaigns. ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and I'll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form... Connect with us on Social Media: Instagram: https://www.instagram.com/brndmethod/ LinkedIn: https://www.linkedin.com/company/brnd... Facebook: https://www.facebook.com/brndMethod/ Twitter: https://twitter.com/brndmethod Don't forget to Subscribe to our YouTube channel: https://www.youtube.com/channel/UCL3X…

I'm betting you've heard about the next generation of artificial intelligence, the one that's just around the corner. It's going to be pervasive, all-competent, maybe super-intelligent. We'll rely on it to drive cars, write novels, diagnose diseases, and make scientific breakthroughs. It will do all these things better, faster, more safely than we bumbling humans ever could. The thing is, we've been promised this for years. If this next level of AI is coming, it seems to be taking its time. Might it be that AI is taking awhile because it's simply harder than we thought? My guest today is Dr. Melanie Mitchell. She is the Davis Professor at the Santa Fe Institute and the author of a number of books, including her latest, which is titled ‘Artificial Intelligence: A Guide for Thinking Humans.'  In this conversation we zoom in on Melanie's widely discussed recent essay, 'Why AI is harder than we think.' We talk about the repeating cycle of hype and disenchantment within AI, and how it stretches back to the first years of the field. We walk through four fallacies that Mitchell identifies that lead us to think that super smart AI is closer than it actually is. We talk about self-driving cars, brittleness, adversarial perturbations, Moravec's paradox, analogy, brains in vats, and embodied cognition, among other topics. And we discuss an all-important concept, one we can't easily define but we can all agree AI is sorely lacking: common sense.  Across her scholarly publications and public-facing essays, Melanie has recently emerged as one of our most cogent and thoughtful guides to AI research. I've been following her work for a while now and was really stoked to get to chat with her. Her essay is insightful, lucid, and just plain fun—if you enjoy this conversation, I definitely suggest you check it out for yourselves.  Alright folks, on to my conversation with Dr. Melanie Mitchell. And for those in the US—happy thanksgiving!  The paper we discuss is available here. A transcript of this episode will be available soon!   Notes and links 5:00 – A recent essay by Dr. Mitchell on self-driving cars and common sense. 14:00 – An influential paper from 2013 titled ‘Intriguing properties of neural networks.' 16:50 – A video introduction to “deep learning.” 19:00 – A paper on “first step fallacies” in AI by Hubert Dreyfus. 21:00 – For a discussion of Alpha Go's recent success with the game of Go, see our earlier interview with Dr. Marta Halina. 26:00 – An influential 1976 paper titled, ‘Artificial intelligence meets natural stupidity.' 31:00 – A popular Twitter account that tags recent findings with “In mice.” 38:00 – A paper by Lawrence Barsalou on “grounded cognition.” For related ideas see Lakoff & Johnson's Metaphors We Live By. 41:00 – A recent book by Brian Cantwell Smith, The Promise of Artificial Intelligence. 43:00 – An article on the idea of “core knowledge.” 47:00 – The CYC project. 49:30 – A recent article by Dr. Mitchell about analogies people have been using to understand COVID-19. 50:30 – An op-ed by Dr. Mitchell about why we should not worry os much about super-intelligence.   End-of-show recommendations: Dr. Mitchell's 2019 book, Artificial Intelligence: A Guide for Thinking Humans Blake et al., 2017, ‘Building Machines that Think and Learn Like People' Chollet, 2019, ‘On the Measure of Intelligence'   You can find Dr. Mitchell on Twitter (@MelMitchell1) and follow his research at her website. Many Minds is a project of the Diverse Intelligences Summer Institute (DISI) (https://disi.org), which is made possible by a generous grant from the Templeton World Charity Foundation to UCLA. It is hosted and produced by Kensy Cooperrider, with help from assistant producer Cecilia Padilla. Creative support is provided by DISI Directors Erica Cartmill and Jacob Foster. Our artwork is by Ben Oldroyd (https://www.mayhilldesigns.co.uk/). Our transcripts are created by Sarah Dopierala (https://sarahdopierala.wordpress.com/). You can subscribe to Many Minds on Apple, Stitcher, Spotify, Pocket Casts, Google Play, or wherever you like to listen to podcasts. We welcome your comments, questions, and suggestions. Feel free to email us at: manymindspodcast@gmail.com. For updates about the show, visit our website (https://disi.org/manyminds/), or follow us on Twitter: @ManyMindsPod.

Visit the show notes page for a transcript of today's episode: https://www.smartpokerstudy.com/pod366 Looking for more poker strategy? Check out ThePokerForge.com, my one-of-a-kind online poker training site. Watch FREE YouTube poker training videos Get fresh and free Daily Poker Tips Check me out on Twitter @smartpokerstudy

In this episode, Gary and  Gary discuss the DIY fabrication methods they have been using.  More specifically, giving you their experiences of their mistakes in fabrication planning so you don't make the same mistakes. Remember to Measure Thrice and Carboard Fab First. Tune in to hear a fresh new episode of the Northwest Jeepcast. --Visit Northridge4x4.com for all your Jeep needs and listen for a special coupon code. And follow us @nwjeepcast on Instagram, Twitter, YouTube and Facebook.

Welcome to another episode of the Leadership in a Nutshell podcast. Today's episode is going to be about the problem with Thanksgiving. Now, I don't have anything against it, but I do have a few things that I want to remind you about as we head over to the holidays, be merry with our friends and family, and stuff ourselves with turkey.    In this episode, we will be focusing on gratitude and how Thanksgiving is making it more of an obligation instead of a desire. Let's dive in!    [00:01 - 02:12] Opening Segment    I introduce the topic for this episode What's the deal with thanksgiving?  We'll focus on gratitude  [02:13 - 15:00] What Does Thanksgiving Do to You?   Celebrating it once a year makes it an obligation instead of desire  Have an awareness day instead of having a holiday  I share about my Thanksgiving when I was a kid  Routine vs. Ritual  4x4 Journaling Technique  Gratitude precede greatness Measure your life based on the gain instead of the gap What you focus on expands   [15:01 - 17:37] Closing Segment   Reminders for Thanksgiving Tell ourselves the truth  Re-cap of the episode  Follow us and give us a review See links below  Final words    Tweetable Quotes:   “When we make things routine, when we put them on the calendar, now it becomes something obligatory instead of a desire.” - Kenny Chapman   “There's plenty of laws in the universe that prove that you will not be given more than you show that you are grateful for.” - Kenny Chapman  Let's Connect! You can connect with me, Kenny Chapman on Instagram, Facebook, and LinkedIn. Email me at kenny@kennychapman.com. Be sure to check out my website https://www.kennychapman.com and find the solutions to your in-service education needs. First month of training FREE!! LEAVE A REVIEW + help someone who wants to explode their leadership capacity by sharing this episode. 

Ian Smith of The Atilis Gym in Bellmawr, New Jersey joins us for this episode of ABR. If you've been paying attention the last 20 months you're familiar with the story of The Atilis Gym and its owner's Ian and Frank's real life David v. Goliath battle with the Governor of New Jersey. Even after being stripped of their business license and fined thousands of dollars every day The Atilis Gym has now surpassed over 300,000 visits without a single case of you know what… Stay Connected!!! https://www.theatilisgym.com/ https://www.instagram.com/iansmithfitnessbackup/ https://iansmith.phonesites.com/ The Airey Bros. IG @aireybros / https://www.instagram.com/aireybros/ https://www.blacksheependurance.com/podcast Premium Content : AB/DC Programming / B-Role & Mix Tapes / Accountability Coaching https://www.patreon.com/AireyBros Value for Value https://www.paypal.com/donate?hosted_button_id=BHCAKFGH6TNF2 The Black Oxygen Organics products have been formulated to help reduce the effects of inflammation and oxidative stress. In addition to the anti-inflammatory and antioxidant benefits, our effective products also help: Most Powerful Electrolyte in Existence Delivers Usable Oxygen into the Cell 70+ Trace Minerals Reduces Oxidative Stress Improves Immune Function Supports Healthy Circulation Boosts Metabolism Improves Brain Function, Memory, Mood Improves Heart Health Increases Nutrient Absorption Removes Toxins, Heavy Metals, Pesticides Cell Regenerating Enhances, Repopulates Gut Flora Helps Balance Hormones https://www.blackoxygenorganics.com/aireybros1 Prep, Train, Measure, Recovery with JAWKU https://jawku.com/ use the code ABR1512 for 10% off your order - tell them the Airey Bros. sent you Alt Media United ://: https://altmediaunited.com/ Actual Activist ://: http://actualactivists.com/

The World Famous Insurance Dudes Dudes chat over Coffee!Oh man, this week was CRAZY! But you know what we grew, we hustled and we coached. We talk about the secrets to success through giving and receiving help!For All Things Related To Being An Insurance Dude or Dudette,  Incredible Tips, Amazing Tools, and Valuable Resources, Check Out The Insurance Dudes Hub! https://www.theidudes.com/Are you interested in learning  “How To Predictably Sell 6-Figures A Month From Insurance Internet Leads While Saving You Time And Money!?"Head over to our free masterclass  today! Click Herehttps://www.theidudes.com/masterclass-registration1619461457775

How strong is your faith- In what areas is your faith weak, and in what areas do you trust God in ways that are especially pleasing to him- Those aren't easy questions to answer, are they- If only there were some kind of X-ray machine that could scan your heart and reveal points of strength and weakness in your faith.-Today we're going to learn from Jesus how to do just that.

Hey y'all! Today we have Chase from Electric Eye. Chase is a marketing agency owner who specializes in helping brands grow through online advertising, email marketing, and site optimization. In this episode you're going to learn these three things and more. The number one off the shelf theme from Shopify that Chase suggests to use How often you should be in touch with your customers And since the IOS update, why ROAS doesn't matter, but which real numbers you should be paying attention to.

Jerry Dugan is the host of Beyond the Rut, a show about helping you achieve your dreams without compromising your faith, family or health and live the life you dream of beyond the rut. Each episode brings inspirational stories and practical advice from those who have come before you. Jerry's own life growing up through divorce, his dad's attempted suicide, and combat have built within him resilience and the perspective that life is just too dang short to live it stuck in a rut. Today, Jerry is a Christ follower, husband, and father living in Texas.Please consider saying hello to Ms. Christine on Twitter and Instagram. She loves it when you do that :)Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=CQWQVRBGQCK7E&source=url)

BYU defensive lineman Tyler Batty joins Mitch Harper and Matt Baiamonte to discuss the rest of the season and the team's focus coming off the bye week. He speaks on how the defense views success, saying it's execution and scheme not individual stats. Batty discusses his health this season and how he's working to get back to 100%.  See omnystudio.com/listener for privacy information.

This week on JTPO were taking a look on the Dune reboot and were cracking some tasty craft beverages. Cheers Y'all, have a great weekend. Stay Connected!!! https://www.instagram.com/jewels2pointoh/ The Airey Bros. IG @aireybros / https://www.instagram.com/aireybros/ https://www.blacksheependurance.com/podcast Premium Content : AB/DC Programming / B-Role & Mix Tapes / Accountability Coaching https://www.patreon.com/AireyBros Value for Value https://www.paypal.com/donate?hosted_button_id=BHCAKFGH6TNF2 The Black Oxygen Organics products have been formulated to help reduce the effects of inflammation and oxidative stress. In addition to the anti-inflammatory and antioxidant benefits, our effective products also help: Most Powerful Electrolyte in Existence Delivers Usable Oxygen into the Cell 70+ Trace Minerals Reduces Oxidative Stress Improves Immune Function Supports Healthy Circulation Boosts Metabolism Improves Brain Function, Memory, Mood Improves Heart Health Increases Nutrient Absorption Removes Toxins, Heavy Metals, Pesticides Cell Regenerating Enhances, Repopulates Gut Flora Helps Balance Hormones https://www.blackoxygenorganics.com/aireybros1 Prep, Train, Measure, Recovery with JAWKU https://jawku.com/ use the code ABR1512 for 10% off your order - tell them the Airey Bros. sent you Alt Media United ://: https://altmediaunited.com/ Actual Activist ://: http://actualactivists.com/

A recent publication tried to determine if strange folded glasses found in the Atacama Desert formed by an extraterrestrial process. Turns out, mineraology and microscopy hold the key! Schultz, Peter H., et al. "Widespread glasses generated by cometary fireballs during the late Pleistocene in the Atacama Desert, Chile." Geology (2021). (https://pubs.geoscienceworld.org/gsa/geology/article-pdf/doi/10.1130/G49426.1/5456021/g49426.pdf) Fun Paper Friday Can chicken de-feathering be used as a wind speed proxy? Some old experiments might shed some light on the subject. Vonnegut, Bernard. "Chicken Plucking as Measure of Tornado Wind Speed." Weatherwise 28.5 (1975): 217-217. (https://www.tandfonline.com/doi/abs/10.1080/00431672.1975.9931768?journalCode=vwws20) Contact us: Show Support us on Patreon! (https://www.patreon.com/dontpanicgeo) www.dontpanicgeocast.com (http://www.dontpanicgeocast.com) SWUNG Slack (https://softwareunderground.org) @dontpanicgeo (https://twitter.com/dontpanicgeo) show@dontpanicgeocast.com John Leeman - www.johnrleeman.com (http://www.johnrleeman.com) - @geo_leeman (https://twitter.com/geo_leeman) Shannon Dulin - @ShannonDulin (https://twitter.com/ShannonDulin)

Some listeners are cringing about setting big goals for 2022 because of the fear of not reaching them. My encouragement: Measure your goal achievement by looking back at the progress you've made rather than the gap from where you are to where you want to be. Questions: 1. I think I'm on the verge of a big mindset breakthrough, but I need help. 2. What recommendations do you have for my upcoming “stay interview?” 3. Is it advisable to start my own business in today's economy and rampant inflation? 4. I'm considering moving to a new city and purchasing an electrical contracting business. How do I know if the price is fair? 5. I'm retiring from the Army in 2 yrs. I want to become a life coach/influencer with a focus on spirituality. How can I start while still in the military? Key Takeaways Measure your goal achievement by looking back at the progress you've made rather than the gap from where you are to where you want to be. Welcome a “Stay Interview” to express what you like and don't like about your current position. Now is a great time to buy or start your own business. If you want to coach, choose a specific area and become an expert in that area. Get direct links to the resources mentioned on this podcast, including my free workbook, Who Are You and Why Are You Here, the 2022 Goal Setting Workbook, Our coaching starter course Coaching With Excellence and the books I recommended in the podcast show notes at https://www.48days.com/big-goals/

A paper from September suggests BTC may be following block-time related cycles. Sports related Bitcoin sponsorships, Senators act to amend bad regulations, and much more.

A round-up of the main headlines on November 18th 2021. You can hear more reports on our homepage www.radiosweden.se, or in our app Sveriges Radio Play. Producer: Sujay Dutt Presenter: Frank Radosevich

Are you a company who wants to engage in some partnerships with other brands, but discovering that exactly measuring an ROI can be difficult? What does an impression do for you, or is it only engagement you should be aiming for? These are questions often asked by brands, and a need that Zoomph discovered. Zoomph helps brands measure partnerships, and there's no industry that this is more important to than esports and gaming. President and Co-Founder, Amir Zonazi joins Rebecca in this episodes of The Future of Marketing in Esports to discuss what brands are looking for when it comes to measuring the success of partnerships, plus his journey from politics to esports.  They also talk about the journey of the esports career and why not a single path is the same.  If you're interested in learning more about Zoomph, visit: Zoomph.com To connect with Amir, visit him on Twitter at: Twiiter.com/Zonozi

All links and images for this episode can be found on CISO Series In most jobs there's often a clear indicator if you're doing a good job. In security, specifically security leadership, it's not so easy to tell. “Nothing happening” is not an effective measurement. So how should security performance be graded? Check out this post for the basis for our conversation on this week's episode which features me, David Spark (@dspark), producer of CISO Series, co-host Geoff Belknap (@geoffbelknap), CISO, LinkedIn, and our guest is Deneen DeFiore (@deneendefiore), CISO, United Airlines. Thanks to our podcast sponsor, Tessian In this episode: How should security performance be graded? Is "keeping it simple" the best option? What's the best measurement option?

Over the next few podcast episodes, we'll walk through the 7 Levels of Scale—everything you need to know to grow and scale your business.   Co-hosts Roland Frasier and Ryan Deiss just wrapped up their newest event, Scalable Impact Live, where they had their first opportunity to roll out a new framework they call the 7 Levels of Scale. People are always asking them, “Where do I start?” The 7 Levels of Scale answers that question.   It took a long time to develop the framework. They had all the pieces, but they needed to tie it together in a simplified way that was transferable and repeatable. In this episode, they unpack the first two levels, but here are all seven:   Level #1: Sell and serve 10 customers. Level #2: Build a growth flywheel. Level #3: Build an upgraded scalable operating system. Level #4: Double your take-home pay. Level #5: Build your board. Level #6: Complete an acquisition for expansion. Level #7: Hit your number.   Two things to keep in mind as you work through these levels one by one. #1: Sequence matters. This is the absolute order of operations. And #2: You can't skip a step. If you do, it won't work.   Level #1: Sell and Serve 10 Customers If you have not sold and served 10 unaffiliated customers, that's the only thing you should be thinking about. Before you get business cards and a logo designed—and that's just busy work that won't make you money—you have to prove that people actually want what you're selling. They want it, and they'll buy it. And these are 10 people who aren't your friends and family.    Nothing else matters until something is sold. But there are two phases to it. Sell and serve. Let's say you sell 10, but you can't deliver. Or you sell 10 people, but none of them are happy; they're not getting what they want. You don't have any business scaling until you've sold and served 10. No automation until you've sold and served 10. Sell and serve 10, then make a list. Congrats, high five. You've ascended beyond Level 1 to Level 2. Now you can think about automation.   Level #2: Build a Growth FlyWheel Now you want to make things predictable and build a system around that. There's a three step process for doing this: 1.) Map. 2.) Measure. 3.) Plan to improve the measurement.   Step 1: Map your growth engine. How are you going to initiate general awareness? Maybe there are multiple awareness channels. What are the biggest 2-3? Do some basic business process mapping to show the flow. At DigitalMarketer (Scalable's sister company), they do customer value journey mapping. It's simply mapping/documenting how customers happen from point of awareness to engagement to subscription to that initial point of conversion to ascension and delight.   Having a visual map of the journey is the first part. Step 2 is having a scorecard to show you how something is performing. Not random metrics in no particular order. No vanity metrics. Let's say you're buying ads on Facebook and Instagram. How do you know it's working? Let's track our average cost per click. Let's track the click-through rate. And let's track our ROAS. The scorecard shows poor, acceptable, good, awesome.    It's color-coded, and a human goes in there each week and says, for this metric, here's what it was and updates the status to red, yellow, or green. Doing it manually changes your perspective. When people are accountable to a metric and have to record it manually, they actually know their numbers.    Creating a growth flywheel isn't just about putting in a lot of automations. It's about aligning your sales and growth process—and the people who are responsible for it—toward a common objective.   Everybody agrees that this is how a customer happens. Then everybody agrees what “good” is at each stage and creates the dashboard. Then there are people responsible for each of those.  On the front end, this is how it should be—that's the map. This is what good is—that's the scorecard. This is how we fix it when it ain't good—that's the growth planning. Map, measure, plan to improve the measurement, then analyze to see if it worked.   Putting that process in place is what level 2 is all about. You need all the pieces, and you need to be consistent with it. This is the thing that gets businesses stalled out at 7 figures. Don't be disheartened that you're stuck at Level 2. You have a plan now. You know what to do. Do it.    Stay tuned for Part 2!   RESOURCES: 7 Levels of Scale (the website) The Customer Value Journey The Customer Avatar Worksheet ethicallyprofit.com getepicchallenge.com Scalable.Co The Ready to Lead podcast DigitalMarketer Podcast Perpetual Traffic podcast   OUR PARTNERS: Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with AdCard Get Roland's book, Zero Down, FREE

Thank you for 26k streams! On this episode we feature these two up & coming Cinci queens! We talk it up about some wild times on Cinci Street, Dark Horse Days and Sofie lets us in on her little secret. Plus Nahtalya tells about her special talents and her ex boyfriends. We also got Louie of MadHouse and @ badgirlindsey on the show to chime in. Stream the entire video on my Onlyfans and follow me on social @ AaronScene!

Every year, like clockwork, the Delhi-National Capital Region (NCR) is blanketed in smog in the winter months and the Air Quality Index (AQI) levels in different parts of the capital spike through the roof. This year, despite there being strict enforcement on bursting crackers, Delhi woke up to a thick smog the day after Diwali and the AQI remained at a “severe” level for days till 14 November when it reduced to “very poor”. Even the Supreme Court (SC) had to step in and pull up the Delhi government. A three-judge bench, comprising Chief Justice NV Ramana, sought to know what measures the Union and the Delhi government were taking to control pollution. The SC also contemplated measures like placing the entire city under a lockdown or an odd-even system of managing vehicular traffic. But how significant are these band-aid-like measures? And fingers, of course, were also pointed towards stubble burning in the Punjab and Haryana. However, this time, the tables turned as contribution of stubble burnings to Delhi's pollution was reportedly only 10 percent. But can we always place the blame on farmers when it comes to air pollution in the capital? Is there a win-win solution for all parties? Host and Producer: Himmat Shaligram Guest: Santosh Harish, a fellow at the Centre for Policy Research  Editor: Shelly Walia Music: Big Bang Fuzz Listen to The Big Story podcast on: Apple: https://apple.co/2AYdLIl Saavn: http://bit.ly/2oix78C Google Podcasts: http://bit.ly/2ntMV7S Spotify: https://spoti.fi/2IyLAUQ Deezer: http://bit.ly/2Vrf5Ng Castbox: http://bit.ly/2VqZ9ur

Watch our services live at http://wcfav.org/ Free Downloads of Pastor Shane's E-books at https://westsidechristianfellowship.org/teachings/ Donate to Westside Christian Fellowship here: https://westsidechristianfellowship.org/give/ Free speech is being severely compromised. This new FREE SPEECH platform is amazing - many solid voices are moving over. You can follow Pastor Shane here on Parler https://parler.com/profile/ShaneIdleman/posts. As of now, we're still on Facebook, Twitter, Instagram, etc. Westside Christian Fellowship is a non-denominational Christian church that meets every every Sunday at 9:00 am & 11:00 am in Leona Valley, California (9306 Leona Avenue). For more info, or to read our statement of faith, visit westsidechristianfellowship.org/about-wcf/statement-of-faith/

Do you struggle with staying on track when you're out of your normal routine?  If you worry about what to eat when you can't eat what you normally eat, what do you do?  Listen to today's podcast!!!  That's what you do!!! haha  In today's podcast we teach how to manage staying on track even when your schedule is out of whack!  (see what I did there :) )

Daniel and Jorge talk about the history of how we measured this fastest of all velocities! Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

This week's podcast guest is Dr. Jaclyn Lee, Chief Human Resources Officer at the Singapore University of Technology and Design, who is talking about the role of data and analytics in the culture transformation program at the university. While technology plays a big part in culture transformation at the university, Jaclyn remained ever cognisant of the people at the heart of the transformation and ensuring that their diverse values were understood and respected. Throughout this episode Jaclyn and I discuss:How to attract a diverse pool of international talent to a brand new universityBridging the practitioner, academia divide to develop a tool to measure culture transformationEstablishing a data-driven workforce planning process at the university and overcoming initial resistance by establishing a task forceUp-skilling HR professionals to become more digitally literate and analytically capableSupport for this podcast is brought to you by Huler, you can learn more by visiting huler.io. See acast.com/privacy for privacy and opt-out information.

Film Maker Sean Hibbeler joins us this week on ABR. Sean stopped by to talk about his film Level and the Flat Earth Theory that has gained world wide notoriety over the last decade. Sean shares his love for film making and how he got his start making sports highlight films and why he now focuses on truth and transparency. Be sure to check out Sean's films and check out his podcast Level Headed Stay Connected!!! https://hibbelerproductions.com/ https://www.instagram.com/hibbeler_productions/ https://rokfin.com/hibbelerproductions https://www.facebook.com/HibbelerPro https://levelheadedpodcast.com/ The Airey Bros. IG @aireybros / https://www.instagram.com/aireybros/ https://www.blacksheependurance.com/podcast Premium Content : AB/DC Programming / B-Role & Mix Tapes / Accountability Coaching https://www.patreon.com/AireyBros Value for Value https://www.paypal.com/donate?hosted_button_id=BHCAKFGH6TNF2 The Black Oxygen Organics products have been formulated to help reduce the effects of inflammation and oxidative stress. In addition to the anti-inflammatory and antioxidant benefits, our effective products also help: Most Powerful Electrolyte in Existence Delivers Usable Oxygen into the Cell 70+ Trace Minerals Reduces Oxidative Stress Improves Immune Function Supports Healthy Circulation Boosts Metabolism Improves Brain Function, Memory, Mood Improves Heart Health Increases Nutrient Absorption Removes Toxins, Heavy Metals, Pesticides Cell Regenerating Enhances, Repopulates Gut Flora Helps Balance Hormones https://www.blackoxygenorganics.com/aireybros1 Prep, Train, Measure, Recovery with JAWKU https://jawku.com/ use the code ABR1512 for 10% off your order - tell them the Airey Bros. sent you Alt Media United ://: https://altmediaunited.com/ Actual Activist ://: http://actualactivists.com/

Have you ever been curious about the measures we use to track size and length? Have you wondered what a chain, furlong, hectare, or for that matter, actually are? It turns out that they have fascinating histories--going back to colonial America. Have a listen and enjoy. And thank you!

I have mentioned my dear friend and cleaning customer Dennis Gehman of Gehman Design Remodeling many times on this show. That's because he is such a blessing to me.  I thoroughly enjoy our breakfast conversations as we both leave sharper and more ready for our day when we do. We had the opportunity to meet for breakfast earlier this week for the first time in a few months, so we had a lot to catch up on. We usually pray to start our meal and toward the end for the Lord's favor on our lives and businesses. There was one segment of our conversation that was so rich that I had to pause to take some notes for a future podcast. Here's how it went."Dennis, I hear so many time management and business coaches teach us to maximize our output by delegating the tasks we don't need to be doing. It might cost $500 to have a graphic designer do a logo for me, but if I did it myself it would be 25% as good and take me at least 10 hours. My time is worth as a minimum $100-$200 per hour based on some of the higher rates I earn in cleaning and coaching. If I spend 10 hours to save $500, I actually am spending 10 hours. This 10 hours costs me $1,000 - $2,000 in lost income or opportunity cost. Therefore, do I delegate the logo or not. Clearly I do."Dennis agreed with everything and wondered where I was going. I continued."When I was in high school, my Pop-Pop taught me how to refinish a dresser, basic gardening, and basic car maintenance. We'd buy the oil and filter at the part store and do oil changes in the garage by putting the car on the ramps. It cost about $10 in supplies in 1993 and 2-3 hours of our time. The same oil change cost $30 in the shop, so it saved me $20 and that was a lot as a 16-year-old. I continued changing my own oil and doing basic maintenance into my early 20's based on what my Pop-Pop taught me. But eventually, I got to the point where my time was more valuable and have been paying my mechanic to do my oil changes and maintenance. Last week, my rear window stopped working. I made an appointment to get it fixed knowing it would cost me $300 in parts and labor. My wife convinced me to do it myself to save $250 as the part was only $50 and there were YouTube videos teaching how to do it in an hour. I was further convinced when my friend Barry from church offered to help me do it at his house since he just completed the same repair on his exact same Honda Pilot. The job took 3 hours total in time from leaving my house to back again and $50 in parts. Again, my time is worth $100-$200 per hour, so I had an opportunity cost of  $400-$600 for a project that costs $300 in the shop. This was a mistake, right?"Read the rest of this article at the Smart Cleaning School website

Text LEARNERS to 44222 to read my new book, The Pursuit of Excellence, early. Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12    https://twitter.com/RyanHawk12 red Reichheld is the creator of the Net Promoter Score system of management. Also known as “NPS.” NPS is used in two-thirds of Fortune 500 companies. Fred has worked at Bain and Company since 1977. He is also the best-selling author of five books, including his most recent, “Winning On Purpose.” Fred graduated with Honors both from Harvard College (B.A., 1974) and Harvard Business School (M.B.A., 1978). Notes: The ultimate question: “How likely are you to recommend this brand to a friend or colleague?” Fred views "Net Promoter Score" as "Net Lives Enriched." “At Bain, we came to realize through our own experience that the frontline team leader sets the tone, models the values, sets the priorities, and balances individual needs with team needs. Given this critical importance, we select leaders with great care and invest heavily in their training and coaching.” The difference between good profits and bad profits. Play the long game. It's not helpful to earn a profit from someone who had a bad experience. Negotiation - Try to give the other person as much as possible. The story of the Costco CEO sharing the extra profits with others... Think about how you can do this in your negotiations with family, friends, and work colleagues. The Costco leaders always think of how they can put they can love on their customers How can you turn someone from a detractor to a promoter? Pleasantly surprise your customer The Certa Pro Painters example - They train their teams to seek out opportunities for acts of kindness. For example, when they are on a ladder up high painting a wall and notice a light bulb is out, they will put in a new light bulb (for free). They go out of their way to surprise and delight their customers. Richard is a big believer in the golden rule: Treat others as a loved one should be treated. When customers feel loved, they come back, and they tell all of their friends. "You want a workforce that is inspired to treat others as loved ones." "The leader's job is to love their team." Front line leaders -- Make sure you're constantly getting feedback. Dr. Martin Luther King Jr. - "Everyone can be great because everyone can serve." Earned growth rate - Warby Parker - 90% of their business through referrals Joe Girard - The top-selling car sales professional of all time - "I hope you get a lemon." "What! Why would you want me to get a bad car?" "Because then I get a chance to show off. I will give you the best customer service experience of your life. And after I do that, you'll buy cars from me for the rest of your life. And you'll tell all of your friends and family to do the same." Good profits - Earn from promoters Bad profits - Profits from detractors "You don't deserve profits unless the customer is happy." “Where there is individual accountability, things get done. Measure is another magic word: what gets measured creates accountability. With no standard, reliable metric for customer relationships, employees can't be held accountable for them and so overlook their importance.” “These companies manage to balance the need for profits with the overarching vision of providing great results for customers and an inspiring mission for employees.” How to sustain excellence? Think of NPS as your moral compass Great leaders create a community by living the golden rule Enrich the lives you're responsible for Life advice: Your WHO - The people you spend your life with are everything Only invest in places where you can bring something of value

When injured, quantifying your pain levels is essential. It can help you: Interpret load tolerance Interpret treatment effects Measure long term trends In today's episode, Brodie talks about his own interpretation of the pain scale and the characteristics of each severity level. Brodie works up from 0 to 10 so you can gain insight into each pain level and help you accurately measure your own injuries.  Become a patron! Receive Run Smarter Emails Book a FREE Injury chat with Brodie Run Smarter App IOS or Android  Podcast Facebook group Run Smarter Course with code 'PODCAST' for 3-day free trial.

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In this Episode 69, Brandon talks with Daniel Firth Griffith of the Robinia Institute in The Conversationalist Webinar Series. The topics discussed range from descaling agriculture to Aristotle.  Introduction and Announcements: Support our podcast on Patreon! Production of each episode takes hours of work, in both filming and editing. By becoming a patron, you'll help us keep our episode quality high and allow us to continue filming. You can find us on Patreon at https://www.patreon.com/meatsmith. Membership -- a gift that gives all year long! More than 45 Harvest Films by Brandon. Forum topics are now categorized for easy browsing! 60-day free trial available! Promo code: "60daytrial." Use it along with the Newsletter Special option to sign up. Show Notes: Our move to Oklahoma, 1:39 Intro to The Conversationalist Webinar Series, 7:07                  Pursuing a philosophical goal, 12:09 Regionally specific habits, 23:17               The PNW has no ham curing traditions, 25:56 Descaling agriculture, 29:55               The high demand for butchery in every state, 38:10               Transparency of slaughter, 43:10 Links for Episode 69: Wendell Berry quote from Nature as Measure                    https://www.goodreads.com/book/show/9809187-nature-as-measure “An agriculture using nature…as its measure would approach the world in the manner of a conversationalist. It would not impose its vision and its demands upon a world that it conceives of as a stockpile of raw materials. …Now we must think of marriage.” Rene Descartes                                          https://en.wikipedia.org/wiki/Ren%C3%A9_Descartes Aristotle                  https://www.goodreads.com/book/show/9438.The_Basic_Works_of_Aristotle

This week on JTPO we're kicking off the start of wrestling season with a deep dive into the Team Foxcatcher tragedy and the murder of Dave Shultz in the ESPN's '30 for 30 The Prince of Pennsylvania' We also wrap up the Vice series Dark Side of the Ring and the Steroid Trials of Vince McMahon. Along the way we crack open beers from Yard's Brewing, Backwards Flag Brewing and Ship Bottom Brewing. Cheers Y'all, have a great weekend! STAY CONNECTED!!! JTPO on IG - - - http://instagram.com/jewels2pointoh The Airey Bros. IG @aireybros / https://www.instagram.com/aireybros/ https://www.blacksheependurance.com/podcast Premium Content : AB/DC Programming / B-Role & Mix Tapes / Accountability Coaching https://www.patreon.com/AireyBros Value for Value https://www.paypal.com/donate?hosted_button_id=BHCAKFGH6TNF2 If Y'all are ever curious about any of the beers we discuss during the episodes, often times we are using the Tavour app and their selection never disappoints. To get some of the best beers we've ever have had, try Tavour. There is no commitment and you can customize what beers you're offered based on your individual preferences. Sign up by clicking on this link https://account.tavour.com/?invitedby=630189 and we both get $10 after you purchase a beer. The Black Oxygen Organics products have been formulated to help reduce the effects of inflammation and oxidative stress. In addition to the anti-inflammatory and antioxidant benefits. https://blackoxygenorganics.com/aireybros1 Prep, Train, Measure, Recovery with JAWKU https://jawku.com/ use the code ABR1512 for 10% off your order - tell them the Airey Bros. sent you Alt Media United ://: https://altmediaunited.com/ Actual Activist ://: http://actualactivists.com/

OpenBSD Part 1: How it all started, Explaining top(1) on FreeBSD, Measuring power efficiency of a CPU frequency scheduler on OpenBSD, CultBSD, a whole lot of BSD bits, and more. NOTES This episode of BSDNow is brought to you by Tarsnap (https://www.tarsnap.com/bsdnow) and the BSDNow Patreon (https://www.patreon.com/bsdnow) Headlines What every IT person needs to know about OpenBSD Part 1: How it all started (https://blog.apnic.net/2021/10/28/openbsd-part-1-how-it-all-started/) Explaining top(1) on FreeBSD (https://klarasystems.com/articles/explaining-top1-on-freebsd/) News Roundup Measuring power efficiency of a CPU frequency scheduler on OpenBSD (https://dataswamp.org/~solene/2021-09-26-openbsd-power-usage.html) CultBSD (https://sourceforge.net/projects/cult-bsd/) Beastie Bits • [OpenBSD on the HiFive Unmatched](https://kernelpanic.life/hardware/hifive-unmatched.html) • [Advanced Documentation Retrieval on FreeBSD](https://adventurist.me/posts/00306) • [OpenBSD Webzine Issue 3 is out](https://webzine.puffy.cafe/issue-3.html) • [How to connect and use Bluetooth headphones on FreeBSD](https://forums.freebsd.org/threads/bluetooth-audio-how-to-connect-and-use-bluetooth-headphones-on-freebsd.82671/) • [How To: Execute Firefox in a jail using iocage and ssh/jailme](https://forums.freebsd.org/threads/how-to-execute-firefox-in-a-jail-using-iocage-and-ssh-jailme.53362/) • [Understanding AWK](https://earthly.dev/blog/awk-examples/) • [“Domesticate Your Badgers” Kickstarter Opens](https://mwl.io/archives/13297) • [Bootstrap an OPNsense development environment in Vagrant](https://github.com/punktDe/vagrant-opnsense) • [VLANs Bridges and LAG Interface best practice questions](https://www.truenas.com/community/threads/vlans-bridges-and-lag-interface-best-practice-questions.93275/) • [A Console Desktop](https://pspodcasting.net/dan/blog/2018/console_desktop.html) • [CharmBUG Casual BSD Meetup and Games (Online)](https://www.meetup.com/CharmBUG/events/281822524) Tarsnap This weeks episode of BSDNow was sponsored by our friends at Tarsnap, the only secure online backup you can trust your data to. Even paranoids need backups. Feedback/Questions Dan - ZFS question (https://github.com/BSDNow/bsdnow.tv/blob/master/episodes/428/feedback/Dan%20-%20ZFS%20question.md) Lars - Thanks for the interview (https://github.com/BSDNow/bsdnow.tv/blob/master/episodes/428/feedback/Lars%20-%20Thanks%20for%20the%20interview.md) jesse - migrating data from old laptop (https://github.com/BSDNow/bsdnow.tv/blob/master/episodes/428/feedback/jesse%20-%20migrating%20data%20from%20old%20laptop.md) *** Send questions, comments, show ideas/topics, or stories you want mentioned on the show to feedback@bsdnow.tv (mailto:feedback@bsdnow.tv) ***