Podcasts about Measure

What makes a character so compelling that readers will forgive almost anything about the plot? How do you move beyond vague flaws and generic descriptions to create people who feel pulled from real life? In this solo episode, I share 15 actionable tips for writing deep characters, curated from past interviews on the podcast. In the intro, thoughts from London Book Fair [Instagram reel @jfpennauthor; Publishing Perspectives; Audible; Spotify]; Insights from a 7-figure author business [BookBub]. This show is supported by my Patrons. Join my Community and get articles, discounts, and extra audio and video tutorials on writing craft, author business, and AI tools, at Patreon.com/thecreativepenn This episode has been created from previous episodes of The Creative Penn Podcast, curated by Joanna Penn, as well as chapters from How to Write a Novel: From Idea to Book. Links to the individual episodes are included in the transcript below. In this episode: Master the ‘Believe, Care, Invest' trifecta, how to hook readers on the very first page Define the Dramatic Question: Who is your character when the chips are down? Absolute specificity. Why “she's controlling” isn't good enough Understand the Heroine's Journey, strength through connection, not solo action Use ‘Metaphor Families' to anchor dialogue and give every character a distinctive voice Find the Diagnostic Detail, the moments that prove a character is real Writing pain onto the page without writing memoir Write diverse characters as real people, not stereotypes or plot devices Give your protagonist a morally neutral ‘hero' status. Compelling beats likeable. Build vibrant side characters for series longevity and spin-off potential Use voice as a rhythmic tool Link character and plot until they're inseparable Why discovery writers can write out of order and still build deep character Find the sensory details that make characters live and breathe More help with how to write fiction here, or in my book, How to Write a Novel. Writing Characters: 15 Tips for Writing Deep Character in Your Fiction In today's episode, I'm sharing fifteen tips for writing deep characters, synthesised from some of the most insightful interviews on The Creative Penn Podcast over the past few years, combined with what I've learned across more than forty books of my own. I'll be referencing episodes with Matt Bird, Will Storr, Gail Carriger, Barbara Nickless, and Sarah Elisabeth Sawyer. I'll also draw on my own book, How to Write a Novel, which covers these fundamentals in detail. Whether you're writing your first novel or your fiftieth, whether you're a plotter or a discovery writer like me, these tips will help you create characters that readers believe in, care about, and invest in—and keep coming back for more. Let's get into it. 1. Master the ‘Believe, Care, Invest' Trifecta When I spoke with Matt Bird on episode 624, he laid out the three things you need to achieve on the very first page of your book or in the first ten minutes of a film. He calls it “Believe, Care, and Invest.” First, the reader must believe the character is a real person, somehow proving they are not a cardboard imitation of a human being, not just a generic type walking through a generic plot. Second, the reader must care about the character's circumstances. And third, the reader must invest in the character's ability to solve the story's central problem. Matt used The Hunger Games as his primary example, and it's brilliant. On the very first page, we believe Katniss's voice. Suzanne Collins writes in first person with a staccato rhythm—lots of periods, short declarative sentences—that immediately grounds us in a survivalist mentality. We care because Katniss is starving. She's protecting her little sister. And we invest because she is out there bow hunting, which Matt pointed out is one of the most badass things a character can do. She even kills a lynx two pages in and sells the pelt. We invest in her resourcefulness and grit before the plot has even begun. Matt was very clear that this has nothing to do with the character being “likable.” He said his subtitle, Writing a Hero Anyone Will Love, doesn't mean the character has to be a good person. He described “hero” as both gender-neutral and morally neutral. A hero can be totally evil or totally good. What matters is that we believe, care, and invest. He demonstrated this beautifully by breaking down the first ten minutes of WeCrashed, where the characters of Adam and Rebekah Neumann are absolutely not likable, but we are completely hooked. Adam steals his neighbour's Chinese food through a carefully orchestrated con involving an imaginary beer. It's not admirable behaviour, but the tradecraft involved, as Matt put it—using a term from spy movies—makes us invest in him. We see a character trying to solve the big problem of his life, which is that he's poor and wants to be rich, and we want to see if he can pull it off. Actionable step: Go to the first page of your current work in progress. Does it achieve all three? Does the reader believe this is a real person with a distinctive voice? Do they care about the character's circumstances? And do they invest in the character's ability to handle what's coming? If even one of those three is missing, that's your revision priority. 2. Define the Dramatic Question: Who Are They Really? Will Storr, author of The Science of Storytelling, came on episode 490 and gave one of the most powerful frameworks I've ever heard for character-driven fiction. He explained that the human brain evolved language primarily to swap social information—in other words, to gossip. We are wired to monitor other people, to ask the question: who is this person when the chips are down? That's what Will calls the Dramatic Question, and it's what he believes lies at the heart of all compelling storytelling. It's not a question about plot. It's a question about the character's soul. And every scene in your novel should force the character to answer it. His example of Lawrence of Arabia is unforgettable. The Dramatic Question for the entire film is: who are you, Lawrence? Are you ordinary or are you extraordinary? At the beginning, Lawrence is a cocky, rebellious young soldier who believes his rebelliousness makes him superior. Every iconic scene in that three-hour film tests that belief. Sometimes Lawrence acts as though he truly is extraordinary—leading the Arabs into battle, being hailed as a god—and sometimes the world strips him bare and he sees himself as ordinary. Because it's a tragedy, he never overcomes his flaw. He doubles down on his belief that he's extraordinary until he becomes monstrous, culminating in that iconic scene where he lifts a bloody dagger and sees his own reflection with horror. Will also used Jaws to demonstrate how this works in a pure action thriller. Brody's dramatic question is simple: are you going to be old Brody who is terrified of the water, or new Brody who can overcome that fear? Every scene where the shark appears is really asking that question. And the last moment of the film isn't the shark blowing up. It's Brody swimming back through the water, saying he used to be scared of the water and he can't imagine why. Actionable step: Write down the Dramatic Question for your protagonist in a single sentence. Is it “Are you ordinary or extraordinary?” or “Are you brave enough to love again?” or “Will you sacrifice your principles for survival?” If you can't answer this with specificity, your character might still be a sketch rather than a person. 3. Get rid of Vague Flaws, and use Absolute Specificity This was one of Will Storr's most important points. He said that vague thinking about characters is really the enemy. When he teaches workshops and asks writers to describe their character's flaw, most of them say something like “they're very controlling.” And Will's response is: that's not good enough. Everyone is controlling. How are they controlling? What's the specific mechanism? He gave the example of a profile he read of Theresa May during the UK's Brexit chaos. Someone who knew her said that Theresa May's problem was that she always thinks she's the only adult in every room she goes into. Will said that stopped him in his tracks because it's so precise. If you define a character with that level of specificity, you can take them and put them in any genre, any situation—a spaceship, a Victorian drawing room, a school playground—and you will know exactly how they're going to behave. The same applies to Arthur Miller's Willy Loman in Death of a Salesman, as Will described it: a man who believes absolutely in capitalistic success and the idea that when you die, you're going to be weighed on a scale, just as God weighs you for sin, but now you're weighed for success. That's not a vague flaw. That's a worldview you can drop into any story and watch it combust. Will made another counterintuitive point that I found really valuable: writers often think that piling on multiple traits will create a complex character, but the opposite is true. Starting with one highly specific flaw and running it through the demands of a relentless plot is what generates complexity. You end up with a far more nuanced, original character than if you'd started with a laundry list of vague attributes. Actionable step: Take your protagonist's flaw and pressure-test it. Is it specific enough that you could place this character in any situation and predict their behaviour? If you're stuck at “she's stubborn” or “he's insecure,” keep pushing. What kind of stubborn? What kind of insecure? Find the diagnostic sentence—the Theresa May level of precision. 4. Understand the Heroine's Journey: Strength Through Connection Gail Carriger came on episode 550 to discuss her nonfiction book, The Heroine's Journey, and it completely reframed how I think about some of my own fiction. Gail explained that the core difference between the Hero's Journey and the Heroine's Journey comes down to how strength and victory are defined. The Hero's Journey is about strength through solo action. The hero must be continually isolated to get stronger. He goes out of civilisation, faces strife alone, and achieves victory through physical prowess and self-actualisation. The Heroine's Journey is the opposite. The heroine achieves her goals by activating a network. She's a delegator, a general. She identifies where she can't do something alone, finds the people who can help, and portions out the work for mutual gain. Gail put it simply: the heroine is very good at asking for help, which our culture tends to devalue but which is actually a powerful form of strength. Crucially, Gail stressed that gender is irrelevant to which journey you're writing. Her go-to examples are striking: the recent Wonder Woman film is practically a beat-for-beat hero's journey—Gilgamesh on screen, as Gail described it. Meanwhile, Harry Potter, both the first book and the series as a whole, is a classic heroine's journey. Harry's power comes from his network—Dumbledore's Army, the Order of the Phoenix, his friendships with Ron and Hermione. He doesn't defeat Voldemort alone. He defeats Voldemort because of love and connection. This distinction has real practical consequences for writers. If you're writing a hero's journey and you hit writer's block, Gail said, the solution is usually to isolate your hero further and pile on more strife. But if you're writing a heroine's journey, the solution is probably to throw a new character into the scene—someone who has advice to offer or a skill the heroine lacks. The actual solutions to writer's block are different depending on which narrative you're writing. As I reflected on my own work, I realised that my ARKANE thriller protagonist, Morgan Sierra, follows a hero's journey—she's a solo operative, a lone wolf like Jack Reacher or James Bond. But my Mapwalker fantasy series follows a heroine's journey, with Sienna and her group of friends working together. I hadn't consciously chosen those paths; the stories led me there. But understanding the framework helps me write more intentionally now. Actionable step: Identify which journey your protagonist is on. Does your character gain strength by being alone (hero) or by building connections (heroine)? This will inform every plot decision you make, from how they face obstacles to how your story ends. 5. Use ‘Metaphor Families' to Anchor Dialogue and Voice One of the most practical techniques Matt Bird shared on episode 624 is the idea of assigning each character a “metaphor family”—a specific well of language that they draw from. This gives each character a distinctive voice that goes beyond accent or dialect. Matt explained how in The Wire, one of the most beloved TV shows of all time, every character has a different metaphor family. What struck him was that Omar, this iconic character, never utters a single curse word in the entire series. His metaphor family is pirate. He talks about parlays, uses language that feels like it belongs in Pirates of the Caribbean, and it creates this incredible ironic counterpoint against his urban setting. It tells us immediately that this is a character who sees himself in a tradition of people that doesn't match his immediate surroundings. Matt also referenced the UK version of The Office, where Gareth works at a paper company but aspires to the military. So all of his language is drawn from a military metaphor family. He doesn't talk about filing and photocopying; he talks about tactics and discipline and being on the front line. This tells us that the character has a life and dreams beyond the immediate scene—and it's the gap between aspiration and reality that makes him both funny and believable. He pointed out that a metaphor family sometimes comes from a character's background, but it's often more interesting when it comes from their aspirations. What does your character want to be? What world do they fantasise about inhabiting? That's where their language should come from. In Star Wars, Obi-Wan Kenobi is a spiritual hermit, but his metaphor family is military. He uses the language of generals and commanders, and that ironic counterpoint is part of what makes him feel so rich. Actionable step: Assign each of your main characters a metaphor family. It could be based on their job, their background, or—more interestingly—their secret aspirations. Then go through your dialogue and make sure each character is consistently drawing from that well of language. If two characters sound the same when you strip away the dialogue tags, this is the fix. 6. Find the Diagnostic Detail: The Diagonal Toast Avoid clichéd character tags—the random scar, the eye patch, the mysterious limp—unless they serve a deep narrative purpose. Matt Bird on episode 624 was very funny about this: he pointed out that Nick Fury, Odin, and eventually Thor all have eye patches in the Marvel Cinematic Universe. Eye patches are done, he said. You cannot do eye patches anymore. Instead, look for what I'm calling the “diagonal toast” detail, after a scene Matt described from Captain Marvel. In the film, Captain Marvel is trying to determine whether Nick Fury is who he says he is. She asks him to prove he isn't a shapeshifting alien. Fury shares biographical details—his history, his mother—but then she pushes further and says, name one more thing you couldn't possibly have made up about yourself. And Fury says: if toast is cut diagonally, I can't eat it. Matt said that detail is gold for a writer because it feels pulled from a real life. You can pull it from your own life and gift it to your characters, and the reader can tell it's not manufactured. He gave another example from The Sopranos: Tony Soprano's mother won't answer the phone after dark. The show's creator, David Chase, confirmed on the DVD commentary that this came from his own mother, who genuinely would not answer the phone after dark and couldn't explain why. Matt's practical advice was to keep a journal. Write down the strange, specific things that people do or say. Mine your own life for those hyper-specific details. You just need one per book. In my own writing, I've used this approach. In my ARKANE thrillers, my character Morgan Sierra has always been Angelina Jolie in my mind—specifically Jolie in Lara Croft or Mr and Mrs Smith. And Blake Daniel in my crime thriller series was based on Jesse Williams from Grey's Anatomy. I paste pictures of actors into my Scrivener projects. It helps with visuals, but also with the sense of the character, their energy and physicality. But visual details only take you so far. It's the behavioural quirks—the diagonal toast moments—that make a character feel genuinely alive. That said, physical character tags can work brilliantly when they serve the story. As I discuss in How to Write a Novel, Robert Galbraith's Cormoran Strike is an amputee, and his pain and the physical challenges of his prosthesis are a key part of every story—it's not a cosmetic detail, it's woven into the action and the character's psychology. My character Blake Daniel always wears gloves to cover the scars on his hands, which provides an angle into his wounded past as well as a visual cue for the reader. And of course, Harry Potter's lightning-shaped scar isn't just a mark—it's a direct connection to his nemesis and the mythology of the entire series. The rule of thumb is: if the tag tells us something about the character's interior life or connects to the plot, it's earning its place. If it's just there to make the character visually distinctive, it's probably a crutch. Game of Thrones takes character tags further with the family houses, each with their own mottos and sigils. The Starks say “Winter is coming” and their sigil is a dire wolf. Those aren't just labels—they're worldview made visible. Actionable step: Start a “diagonal toast” notebook. Every time you notice something strange and specific about someone's behaviour—something that feels too real to be made up—write it down. Then gift it to a character who needs more texture. 7. Displace Your Own Trauma into the Work Barbara Nickless shared something deeply personal on episode 732 that fundamentally changed how I think about putting pain onto the page. While starting At First Light, the first book in her Dr. Evan Wilding series, she lost her son to epilepsy—something called SUDEP, Sudden Unexplained Death in Epilepsy. One day he was there, and the next day he was gone. Barbara said that writing helped her cope with the trauma, that doing a deep dive into Old English literature and the Viking Age for the book's research became a lifeline. But here's what's important: she didn't give Dr. Evan Wilding her exact trauma. Evan Wilding is four feet five inches, and Barbara described how he has to walk through a world that won't adjust to him. That's its own form of learning to cope when circumstances are beyond your control. She displaced her genuine grief into the character's different but parallel struggle. When I asked her about the difference between writing for therapy and writing for an audience, she drew on her experience teaching creative writing to veterans through a collaboration between the US Department of Defense and the National Endowment for the Arts. She said she's found that she can pour her heartache into her characters and process it through them, even when writing professionally, and that the genuine emotion is what touches readers. We've all been through our own losses and griefs, so seeing how a character copes can be deeply meaningful. I've always found that putting my own pain onto the page is the most direct way to connect with a reader's soul. My character Morgan Sierra's musings on religion and the supernatural are often my own. Her restlessness, her fascination with the darker edges of faith—those come from me. But her Krav Maga fighting skills and her ability to kill the bad guys are definitely her own. That gap between what's mine and what's hers is where the fiction lives. Barbara also said something on that episode that I wrote down and stuck on my wall. She said the act of producing itself is a balm to the soul. I've been thinking about that ever since. On my own wall, I have “Measure your life by what you create.” Different words, same truth. Actionable step: If you're carrying something heavy—grief, anger, fear, regret—consider how you might displace it into a character's different but emotionally parallel struggle. Don't copy your exact situation; transform it. The emotion will be genuine, and the reader will feel it. 8. Write Diverse Characters as Real People When I spoke with Sarah Elisabeth Sawyer on episode 673—Sarah is Choctaw and a historical fiction author honoured by the Smithsonian's National Museum of the American Indian—she offered a perspective that every fiction writer needs to hear. The key message was to move away from stereotypes. Don't write your American Indian character as the “Wise Guide” who exists solely to dispense mystic wisdom to the white protagonist. Don't limit diverse characters to historical settings, as though they only exist in the past. Place them in normal, contemporary roles. Your spaceship captain, your forensic scientist, your small-town baker—any of them can be American Indian, or Nigerian, or Japanese, and their heritage should be a lived-in part of their identity, not the sole reason they exist in the story. I write international thrillers and dark fantasy, and my fiction is populated with characters from all over the world. I have a multi-cultural family and I've lived in many places and travelled widely, so I've met, worked with, and had relationships with people from different cultures. I find story ideas through travel, and if I set my books in a certain place, then the story is naturally populated with the people who live there. As I discuss in my book, How to Write a Novel, the world is a diverse place, so your fiction needs to be populated with all kinds of people. If I only populated my fiction with characters like me, they would be boring novels. There are many dimensions of difference—race, nationality, sex, age, body type, ability, religion, gender, sexual orientation, socio-economic status, class, culture, education level—and even then, don't assume that similar types of people think the same way. Some authors worry they will make mistakes. We live in a time of outrage, and some authors have been criticised for writing outside their own experience. So is it too dangerous to try? Of course not. The media amplifies outliers, and most authors include diverse characters in every book without causing offence because they work hard to get it right. It's about awareness, research, and intent. Actionable step: Audit the cast of your current work in progress. Have you written a mono-cultural perspective for all of them? If so, consider who could bring a different background, perspective, or set of cultural specifics to the story. Not as a token addition, but as a real person with a real life. 9. Respect Tribal and Cultural Specificity Sarah Elisabeth Sawyer on episode 673 was emphatic about one thing: never treat diverse groups as monolithic. If you're writing a Native American character, you must research the specific nation. Choctaw is not Navajo, just as British is not French. Sarah described the distinct cultural markers of the Choctaw people—the diamond pattern you'll see on traditional shirts and dresses, which represents the diamondback rattlesnake. They have distinct dances and songs. She said that if she saw someone in traditional dress at a distance, she would know whether they were Choctaw based on what they were wearing. She encouraged writers who want to write specifically about a nation to get to know those people. Go to events, go to a powwow, learn about the individual culture. She noted that a big misconception is that American Indians exist only in the past—she stressed that they are still here, still living their cultures, and fiction should reflect that present reality. I took a similar approach when writing Destroyer of Worlds, which is set mostly in India. I read books about Hindu myth, watched documentaries about the sadhus, and had one of my Indian readers from Mumbai check my cultural references. For Risen Gods, set in New Zealand with a young Maori protagonist, I studied books about Maori mythology and fiction by Maori authors, and had a male Maori reader check for cultural issues. Research is simply an act of empathy. The practical takeaway is this: if you're going to include a character from a specific cultural background, do the work. Use specific cultural details rather than generic signifiers. Sarah talked about how even she fell into stereotypes when she was first writing, until her mother pointed them out. If someone from within a culture can fall into those traps, the rest of us certainly can. Do the research, try your best, ask for help, and apologise if you need to. Actionable step: If you're writing a character from a specific culture, identify three to five sensory or behavioural details that are particular to that culture—not the generic version, but the real, researched, lived-in version. Consider hiring a sensitivity reader from that community to check your work. 10. Give Your Protagonist a Morally Neutral ‘Hero' Status Matt Bird was clear about this on episode 624: the word “hero” simply means the protagonist, the person we follow through the story. It's a functional role, not a moral label. We don't have to like them. We don't even have to root for their goals in a moral sense. We just have to find them compelling enough to invest our attention in their problem-solving. Think of Succession, where every member of the Roy family is varying degrees of awful, and yet the show was utterly compelling. Or WeCrashed, where Adam Neumann is a narcissistic con artist, but we can't look away because he's trying to solve the enormous problem of building an empire from nothing, and the tradecraft he employs is fascinating. As I wrote in How to Write a Novel, readers must want to spend time with your characters. They don't have to be lovable or even likable—that will depend on your genre and story choices—but they have to be captivating enough that we want to spend time with them. A character who is trying to solve a massive problem will naturally draw investment from the audience, even if we wouldn't want to have tea with them. Will Storr extended this idea by pointing out that the audience will actually root for a character to solve their problem even if the audience doesn't actually want the character's goal to be achieved in the real world. We don't really want more billionaires, but we invested in Adam Neumann's rise because that was the problem the story posed, and our brains are wired to invest in problem-solving. This connects to something deeper: what does your character want, and why? As I explore in How to Write a Novel, desire operates on multiple levels. Take a character like Phil, who joins the military during wartime. On the surface, she wants to serve her country. But she also wants to escape her dead-end town and learn new skills. Deeper still, her father and grandfather served, and by joining up, she hopes to finally earn their respect. And perhaps deepest of all, her father died on a mission under mysterious circumstances, and she wants to find out what happened from the inside. That layering of motivation is what turns a flat character into a three-dimensional one. The audience doesn't need to be told all of this explicitly. It can emerge through action, dialogue, and the choices the character makes under pressure. But you, the writer, need to know it. You need to know what your character really wants deep down, because that desire—more than any external plot device—is what drives the story forward. And your antagonist needs the same depth. They also want something, often diametrically opposed to your protagonist, and they need a reason that makes sense to them. In my ARKANE thriller Tree of Life, my antagonist is the heiress of a Brazilian mining empire who wants to restore the Earth to its original state to atone for the destruction caused by her father's company. She's part of a radical ecological group who believe the only way to restore Nature is to end all human life. It's extreme, but in an era of climate change, it's a motivation readers can understand—even if they disagree with the solution. Actionable step: If you're struggling to make a morally grey character work, make sure their problem is big enough and their methods are specific and interesting enough that we invest in the how, even if we're ambivalent about the what. 11. Build Vibrant Side Characters Gail Carriger made a point on episode 550 that was equal parts craft advice and business strategy. In a Heroine's Journey model, side characters aren't just fodder to be killed off to motivate the hero. They form a network. And because you don't have to kill them—unlike in a hero's journey, where allies are often betrayed or removed so the hero can be further isolated—you can pick up those side characters and give them their own books. Gail said this creates a really voracious reader base. You write one series with vivid side characters, and then readers fall in love with those side characters and want their stories. So you write spin-offs. The romance genre does this brilliantly—think of the Bridgerton books, where each sibling gets their own novel. The side character in one book becomes the protagonist in the next. Barbara Nickless experienced this firsthand with her Dr. Evan Wilding series. She has River Wilding, Evan's adventurous brother, and Diana, the axe-throwing research assistant, and her editor has already expressed interest in a spin-off series with those characters. Barbara described creating characters she wants to spend time with, or characters who give her nightmares but also intrigue her. That's the dual test: are they interesting enough for you to write, and interesting enough for readers to demand more? As I wrote in How to Write a Novel, characters that span series can deepen the reader's relationship with them as you expand their backstory into new plots. Readers will remember the character more than the plot or the book title, and look forward to the next instalment because they want more time with those people. British crime author Angela Marsons described it as readers feeling like returning to her characters is like putting on a pair of old slippers. Actionable step: Look at your supporting cast. Is there a side character who is vivid enough to carry their own story? If not, what could you add—a specific hobby, a distinct voice, a compelling backstory—that would make readers want more of them? 12. Use Voice as a Rhythmic Tool Voice is one of the most important elements of novel writing, and Matt Bird helped me think about it in a technical, mechanical way that I found really useful. He pointed out that the ratio of periods to commas defines a character's internal reality. A staccato rhythm—lots of periods, short sentences—suggests a character who is certain, grounded, or perhaps survivalist and traumatised. Katniss in The Hunger Games has a period-heavy voice. She's in survival mode. She doesn't have time for complexity or qualification. A flowing, comma-heavy style suggests someone more academic, more nuanced, or possibly more scattered and manipulative. The character who qualifies everything, who adds sub-clauses and digressions, is a different kind of person from the character who speaks in declarations. This is something you can actually measure. Pull up a passage of your character's dialogue or internal monologue and count the periods versus the commas. If the rhythm doesn't match who the character is supposed to be, you've found a mismatch you can fix. Sentence length is the heartbeat of your character's persona. And voice extends beyond rhythm to the words themselves. As I discussed in the metaphor families tip, each character should draw from a distinctive well of language. But voice also encompasses their relationship to silence. Some characters talk around the thing they mean; others say it straight. Some are self-deprecating; others are blunt to the point of rudeness. All of these choices are character choices, not just style choices. I find it useful to read my dialogue aloud—and not just to check for naturalness, but to hear whether each character sounds distinct. If you could swap dialogue lines between two characters and nobody would notice, you have a voice problem. One practical test: cover the dialogue tags and see if you can tell who's speaking from the words alone. Actionable step: Choose a key passage from your protagonist's point of view and read it aloud. Does the rhythm match the character? A soldier under fire should not sound like a philosophy professor at a wine tasting. Adjust the ratio of periods to commas until the voice feels right. 13. Link Character and Plot Until They're Inseparable Will Storr made the case on episode 490 that the number one problem he sees in the writing he encounters—in workshops, in submissions, even in published books—is that the characters and the plots are unconnected. There's a story happening, and there are people in it, but the story isn't a product of who those people are. He said a story should be like life. In our lives, the plots are intimately connected to who we are as characters. The goals we pursue, the obstacles we face, the same problems that keep recurring—these are products of our personalities, our flaws, our specific ways of being in the world. His framework is that your plot should be designed specifically to plot against your character. You've got a character with a particular flaw; the plot exists to test that flaw over and over until the character either transforms or doubles down and explodes. Jaws is the perfect example. Brody is afraid of water. A shark shows up in the coastal town he's responsible for protecting. The entire plot is engineered to force him to confront the one thing he cannot face. Will pointed out that the whole plot of Jaws is structured around Brody's flaw. It begins with the shark arriving, the midpoint is when Brody finally gets the courage to go into the water, and the very final scene isn't the shark blowing up—it's Brody swimming back through the water. Even a film that's ninety-eight percent action is, at its core, structured around a character with a character flaw. This is the standard I aspire to in my own work, even in my action-heavy thrillers. The external plot should be a mirror of the internal struggle. When those two are aligned, the story becomes irresistible. Will also made an important point about series fiction, which is where most commercial authors live. I asked him how this works when your character can't be transformed at the end of every book because there has to be a next book. His answer was elegant: you don't cure them. Episodic TV characters like Fleabag or David Brent or Basil Fawlty never truly change—and the fact that they don't change is actually the source of the comedy. But every episode throws a new story event at them that tests and exposes their flaw. You just keep throwing story events at them again and again. That's a soap opera, a sitcom, and a book series. As I wrote in How to Write a Novel, character flaws are aspects of personality that affect the person so much that facing and overcoming them becomes central to the plot. In Jaws, the protagonist Brody is afraid of the water, but he has to overcome that flaw to destroy the killer shark and save the town. But remember, your characters should feel like real people, so never define them purely by their flaws. The character addicted to painkillers might also be a brilliant and successful female lawyer who gets up at four in the morning to work out at the gym, likes eighties music, and volunteers at the local dog shelter at weekends. Character wounds are different from flaws. They're formed from life experience and are part of your character's backstory—traumatic events that happened before the events of your novel but shape the character's reactions in the present. In my ARKANE thrillers, Morgan Sierra's husband Elian died in her arms during a military operation. This happened before the series begins, but her memories of it recur when she faces a firefight, and she struggles to find happiness again for fear of losing someone she loves once more. And then there's the perennial advice: show, don't tell. Most writers have heard this so many times that it's easy to nod and then promptly write scenes that tell rather than show. Basically, you need to reveal your character through action and dialogue, rather than explanation. In my thriller Day of the Vikings, Morgan Sierra fights a Neo-Viking in the halls of the British Museum and brings him down with Krav Maga. That fight scene isn't just about showing action. It opens up questions about her backstory, demonstrates character, and moves the plot forward. Telling would be something like: “Morgan was an expert in Krav Maga.” Showing is the reader discovering it through the scene itself. Actionable step: Look at the main plot events of your novel. For each major turning point, ask: does this scene specifically test my protagonist's flaw? If not, can you redesign the scene so that it does? The tighter the connection between character and plot, the more powerful the story. 14. The ‘Maestra' Approach: Write Out of Order If you're a discovery writer like me, you may feel like the deep character work I've been describing sounds more suited to plotters. But Barbara Nickless gave me a beautiful metaphor on episode 732 that reframes it entirely. Barbara described her evolving writing process as being like a maestra standing in front of an orchestra. Sometimes you bring in the horns—a certain theme—and sometimes you bring in the strings—a certain character—and sometimes you turn to the soloist. It's a more organic and jumping-around process than linear writing, and Barbara said she's only recently given herself permission to work this way. When I told her that I use Scrivener to write in scenes out of order and then drag and drop them into a structure later, she was genuinely intrigued. And this is how I've always worked. I'll see the story in my mind like a movie trailer—flashes of the big emotional scenes, the pivotal confrontations, the moments of revelation—and I write those first. I don't know how they hang together until quite late in the process. Then I'll move scenes around, print the whole thing out, and figure out the connective tissue. The point is that discovery writers can absolutely build deep characters. Sometimes writing the big emotional scenes first is how you discover who the character is before you fill in the rest. You don't need a twenty-page character worksheet or a 200-page outline like Jeffery Deaver. You need to be willing to follow the character into the unknown and trust that the structure will emerge. As Barbara said, she writes to know what she's thinking. That's the discovery writer's credo. And I would add: I write to know who my characters are. Actionable step: If you're stuck on your current chapter, skip it. Write the scene that's burning in your imagination, even if it's from the middle or the end. That scene might be the key to unlocking who your character really is. 15. Use Research to Help with Empathy Research shouldn't just be about factual accuracy—it's a tool for finding the sensory details that create empathy. Barbara Nickless described research as almost an excuse to explore things that fascinate her, and I feel exactly the same way. I would go so far as to say that writing is an excuse for me to explore the things that interest me. Barbara and I both travel for our stories. For her Dr. Evan Wilding books, she did deep research into Old English literature and the Viking Age. For my thriller End of Days, I transcribed hours of video from Appalachian snake-handling churches on YouTube to understand the worldview of the worshippers, because my antagonist was brought up in that tradition. I couldn't just make that up. I had to hear their language, feel their conviction, understand why they would hold venomous serpents as an act of faith. Barbara also mentioned getting to Israel and the West Bank for research, and I've been to both places too. Finding that one specific sensory detail—the smell of a particular location, the specific way an expert handles a tool, the sound of a particular kind of music—makes the character's life feel lived-in. It's the difference between a character who is described as living in a place and a character who inhabits it. As I wrote in How to Write a Novel, don't write what you know. Write what you want to learn about. I love research. It's part of why I'm an author in the first place. I take any excuse to dive into a world different from my own. Research using books, films, podcasts, and travel, and focus particularly on sources produced by people from the worldview you want to understand. Actionable step: For your next piece of character research, go beyond reading. Watch a documentary, visit a location, talk to someone who lives the experience. Find one sensory detail—a smell, a sound, a texture—that you couldn't have invented. That detail will make your character feel real. Bonus: Measure Your Life by What You Create In an age of AI and a tsunami of content, your ultimate brand protection is the quality of your human creation. Barbara Nickless said that the act of producing itself is a balm to the soul, and I believe that with every fibre of my being. Don't be afraid to take that step back, like I did with my deadlifting. Take the time to master these deeper craft skills. It might feel like you're slowing down or going backwards by not chasing the latest marketing trend, but it's the only way to step forward into a sustainable, high-quality career. Your characters are your signature. No AI can replicate the specificity of your lived experience, the emotional truth of your displaced trauma, or the sensory details you've gathered from a life of curiosity and travel. Those are yours. Pour them into your characters, and they will resonate for years to come. Actionable Takeaway: Identify the Dramatic Question for your current protagonist. Can you state it in a single sentence with the kind of specificity Will Storr described? Is it as clear as “Are you ordinary or extraordinary?” or “Are you the only adult in the room?” If you can't answer it with that kind of precision, your character might still be a sketch. Give them a diagonal toast moment today. Find the one hyper-specific detail that proves they are not an imitation of life. And then ask yourself: does your plot test your character's flaw in every major scene? If you can align those two things—a precisely defined character and a plot that exists to test them—you will have a story that readers cannot put down. References and Deep Dives The episodes I've referenced today are all available with full transcripts at TheCreativePenn.com: Episode 732 — Facing Fears, and Writing Unique Characters with Barbara Nickless Episode 673 — Writing Choctaw Characters and Diversity in Fiction with Sarah Elisabeth Sawyer Episode 624 — Writing Characters with Matt Bird Episode 550 — The Heroine's Journey with Gail Carriger Episode 490 — How Character Flaws Shape Story with Will Storr Books mentioned: The Secrets of Character: Writing a Hero Anyone Will Love by Matt Bird The Science of Storytelling by Will Storr The Heroine's Journey by Gail Carriger How to Write a Novel: From Idea to Book by Joanna Penn You can find all my books for authors at CreativePennBooks.com and my fiction and memoir at JFPennBooks.com Happy writing! How was this episode created? This episode was initiated created by NotebookLM based on YouTube videos of the episodes linked above from YouTube/TheCreativePenn, plus my text chapters on character from How to Write a Novel. NotebookLM created a blog post from the material and then I expanded it and fact checked it with Claude.ai 4.6 Opus, and then I used my voice clone at ElevenLabs to narrate it. The post Writing Characters: 15 Actionable Tips For Writing Deep Character first appeared on The Creative Penn.

Measure effort, not just outcomes. In this episode, hosts Kevin Palmieri and Alan Lazaros break down why tying self-worth to results creates a fragile foundation for growth. Drawing from years of coaching, personal struggles, and thousands of episodes, they explain why confidence is built through controllable actions such as effort, courage, and keeping promises to yourself.This conversation reveals the hidden gap between knowing what to do and actually doing it, and why small courageous decisions often become the moments that change a life. Press play and raise the standard you hold yourself to._______________________Learn more about:Join our private Facebook community, “Next Level Nation,” to grow alongside people who are committed to improvement. - https://www.facebook.com/groups/459320958216700Book Alan's Business Breakthrough Session. Your first 30-minute coaching call is FREE. Learn how to prioritize success and let your quality of life become the byproduct - https://calendly.com/alanlazaros/30-minute-breakthrough-session_______________________NLU is not just a podcast; it's a gateway to a wealth of resources designed to help you achieve your goals and dreams. From our Next Level Dreamliner to our Group Coaching, we offer a variety of tools and communities to support your personal development journey.For more information, check out our website and socials using the links below.

On this short episode of The Dentist Money Show, Practice Strategist Christine Uhen, BA, CEPA, dives deeper into one of the five points of productivity: how to measure the true value of your patient base and why it's one of the most important drivers of practice performance. Christine teaches you how patient numbers, retention rates, and annual patient value shape the financial health of your practice. She explores key benchmarks to track how to balance new patient acquisition with retention, when to add hygience capacity, and more. Whether you're building momentum or planning your next move, this episode helps you understand the metrics that matter most. If you would like to watch the first episode of The Five Points of Productivity, click here! Book a free consultation with a CFP® advisor who only works with dentists. Get an objective financial assessment and learn how Dentist Advisors can help you live your rich life

Be honest in your self evaluation. Transcript

Big O talks Jon Eric Sullivan 031326

10.03 bats around some injuries (0:39), scrutinizes the TGFBI draft through statistical analysis (4:45), reviews Brice Turang (25:10), and Jacob Misiorowski (31:33).

Suresh Martha, Head of Data Driven Innovation and Analytics at EMD Serono, joins The Tech Trek for a practical conversation on what leadership looks like when your team is asked to take on new technical capabilities. This episode is about extending team impact, evaluating new tools, building credibility with stakeholders, and leading through change without pretending to be the deepest expert in every domain.For data leaders, analytics managers, technology executives, and operators, this conversation gets into the real work behind capability building. Suresh breaks down how to assess whether a new technology is worth pursuing, when to start with a pilot, how to upskill internal talent, and how to hire for skills your team does not yet have.In this episode• How to evaluate whether a new tool or technology actually adds business value• Why small pilots help leaders build trust before asking for larger investment• What it takes to lead technical work you have not personally done yourself• How to hire for capabilities your team does not yet have• Why business context and data knowledge still matter as much as technical depthTimestamped highlights00:04 Extending technical impact as a leader when new capabilities land on your team03:37 A simple framework for evaluating new tools, investment, and fit05:28 Hiring for skills your team does not yet have07:44 Upskilling as a leader so you can guide the work with confidence12:06 Managing experts whose technical depth goes beyond your own15:21 Making room for learning and experimentation while still deliveringStandout lineAs long as I understand the intricacies and can explain that, that is what matters, especially for a leader.A practical takeawayStart small. Pick a real business problem. Run a focused pilot. Measure the outcome. Earn the right to scale.Follow The Tech Trek for more conversations with leaders building teams, systems, and technical capability inside modern businesses.

A voter-approved bond measure passed by voters in 2024 to help with mental health treatment has so far failed to open any of its first 10 projects. For more, KCBS Radio anchor Rebecca Goodeyon spoke with KCBS Insider Phil Matier.

-The MEASURE of What's Needed for an AFC-Championship Level OFFENSE! -Rockets Looked AWFUL in Last Night's Loss to Nuggets + T-Mil's HEATER!$!$ -IMPACT of TE Dalton Schultz on this Texan Offense Can Not be Understated! -Our Guy Milner is 6 for his last 6 on these Wagers Y'all! TMil's BEST BET$! -Did Texans Newcomer RB David Montgomery Get SNUBBED..?! -How CLOSE (or not) is this Texan OFFENSE to Reaching NFL's Top Tier? -Are You Starting to Believe in the RETURN of Lance McCullers Jr. this Season?! -The Drive Fellas had VERY Different Chores as Kids LOL! + The Conroe Kid!

-The MEASURE of What's Needed for an AFC-Championship Level OFFENSE! -Did Texans Brass 'Mishandle' the Jenkins Situation a bit..? -The Drive Fellas had VERY Different Chores as Kids LOL! + The Conroe Kid!

How close (OR NOT..) is this Texans offense to becoming a TRUE AFC Championship-level unit on the football field..?

In our news wrap Thursday, the Senate voted down a measure aimed at reopening the Department of Homeland Security as a partial government shutdown looks set to enter its second month, Rep. James Clyburn of South Carolina said he will seek an 18th term in Congress and a Russian court convicted 19 people in connection with a deadly shooting at a Moscow concert hall in 2024. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy

Retirement planning questions often intersect with global markets, tax decisions, and long-term investing strategy. In this episode of the Retire Sooner Podcast, Wes Moss and Christa DiBiase examine listener questions while exploring how portfolio diversification, retirement readiness, and disciplined investing may help shape long-term financial planning. • Evaluate international vs. U.S. stocks when considering portfolio diversification and the potential influence of recency bias in investment decisions. • Assess global market trends and examine how diversified asset allocation may support a long-term retirement investing strategy. • Clarify narratives about the U.S. dollar's global reserve status and consider how central bank actions and global currency dynamics may influence markets. • Consider how owning large multinational companies in a U.S. portfolio may already provide meaningful international economic exposure. • Review how portfolio rebalancing may reposition a diversified investment portfolio when previously underperforming asset classes begin to recover. • Measure retirement readiness by evaluating total net worth and applying the “Rich Ratio” framework—assets divided by spending needs. • Examine how pension income, debt freedom, and lifestyle spending may influence long-term retirement stability. • Compare nondeductible IRA contributions with taxable brokerage accounts when evaluating tax treatment and long-term investment flexibility. • Evaluate strategies for managing financial windfalls, including the tradeoffs between mortgage payoff and directing additional savings toward long-term investments. • Identify foundational investing principles for young adults building wealth early in their careers, particularly when monthly investing contributions may fluctuate. Listen and subscribe to the Retire Sooner Podcast to hear Wes Moss and Christa DiBiase explore ongoing conversations about retirement planning, investment strategy, and long-term financial independence. Learn more about your ad choices. Visit megaphone.fm/adchoices

Junaid Shaikh: How Scrum Masters Can Measure Their Own Impact, Practical Self-Assessment Metrics Junaid's favorite retrospective format? The vanilla: what went well, what could have gone better, what to do better next. He's tried many formats — the Three L's (liked, learned, lacked), the Three Little Pigs, the sailboat — but the core principle is always the same. His practical advice: stick with a consistent format so the team gets better at the process itself rather than constantly adjusting to new concepts. One addition he insists on for any format: an appreciation component. In the rush to analyze processes and outcomes, teams often skip acknowledging how another team member, PO, or Scrum Master helped during the sprint. That appreciation builds trust, respect, and openness that feeds into subsequent sprints. On defining success as a Scrum Master, Junaid starts with a Peter Drucker quote: "You cannot improve something you cannot measure." He proposes several practical self-assessment metrics: First, the Agile Team Maturity Index — a spider graph that shows where the team stands across multiple criteria, making gaps visible and actionable. Second, track retrospective action items. Create tiger teams for specific issues, run small iterative experiments, and measure in the next retrospective whether the trend is improving. Third, watch for shared sprint goals. Junaid once saw a team with nine sprint goals for a two-week sprint — those weren't goals, they were individual tasks. A real sprint goal should be something multiple team members work together to achieve. Fourth, self-organizing teams. If the team falls apart when the Scrum Master is absent for a sprint, there's a problem. Coach teams to self-organize, and their ability to function independently becomes a success metric. Fifth, communication patterns. Too many emails flying around can signal hidden conflicts or trust barriers. If communication happens through the right channels — dailies, direct interactions — you're likely in good shape. Sixth, Scrum event health. If events get canceled too frequently, the team may be reverting to traditional ways of working. [The Scrum Master Toolbox Podcast Recommends]

Baking can be intimidating, but what if there was a recipe that was so easy, it was virtually impossible to have it not to have it turn out incredible? In this bite-sized episode, we share delicious moments about the best things we ate this week to inspire each other – and you!By the end of this episode, you'll want to make a classic French yogurt snacking cake that's foolproof for beginner bakers of all ages, and a roasted cabbage rice bowl that's a fridge-cleanout dinner and is packed with protein, flavored with tangy lime juice and salty-rich peanuts. Tune in for a quick dose of home cooking inspiration!***For more recipes and cooking inspiration, sign up for our free Substack here. And join us on our live monthly calls by upgrading your subscription to paid!***Links: “No Measure” French Yogurt Cake from our SubstackRoasted Cabbage Salad with Spicy Lime Dressing by Kristina Felix for NYT Cooking Kari topped her salad with kimchi ground turkey from this lettuce wrap recipe by Alexa Weibel via NYT Cooking***Got a cooking question? Leave us a message on our hotline at: 323-452-9084For more recipes and cooking inspiration, sign up for our Substack here.Are you a local to Portland or planning a visit? You can now book a private farmers' market tour with Sonya through Airbnb Experiences! Or order Sonya's cookbook Braids for more Food Friends recipes!

On this episode the Cincinnati Pink Pony crew joins us at the After Party as they talk about working and partying at the Cincinnati party bar. Matt tells us about his staycations at El Paso County jail and Mad's catches us up from her last episode and her ex drama. Follow us on social media @AaronScenesAfterParty

What if the very thing that once broke your confidence could become the fuel that defines your purpose? ✨ Rosie sits down with nationally recognized motivational speaker and award-winning radio host Scott Tavlin to unpack the mindset shifts that turn self-doubt into service. From being excluded as a kid to losing his biggest cheerleader at 24, Scott shares how heartbreak reshaped his definition of success and gave birth to his DREAM framework: Decide, Reasons, Environment, Action, Measure. This conversation is equal parts heart, grit, and practical leadership wisdom. If you've ever felt stuck in head trash, overwhelmed by competing priorities, or unsure how to move from inspiration to real momentum, this episode will recharge you. Scott and Rosie explore how clarity cuts through noise, why your why must be bigger than you, and how intentional action transforms ordinary leaders into extraordinary impact-makers. Get ready to leave lighter, clearer, and ready to lead on purpose.   Additional Resources: Connect with Scott on LinkedIn Learn more about Scott's work! Connect with Rosie on LinkedIn Learn more about Salveo Partners Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Misery is a choice, response creates leadership. Decide clearly to eliminate cognitive overload. Your why sustains you through adversity. Environment determines growth and resilience. Immediate action builds unstoppable momentum.  

Matthew 7:1–12 shows Jesus pressing on four major heart issues: how we judge others, how we discern, how we pray, and how we treat people, all under one Kingdom “measure.” In this sermon we walk line by line through “Judge not…,” “do not throw your pearls before pigs,” “ask, seek, knock,” and the Golden Rule, to see how self‑examination, wise boundaries, bold prayer, and sacrificial love all flow from the same Father's heart.

In Episode 16, we explore why measuring and monitoring anxiety is one of the most common mistakes people make when they are in a sensitised state. When we constantly check how anxious we feel, we send a message to the brain that anxiety is not allowed. Once a feeling is treated as a problem or a threat, the threat response stays active and the cycle continues.In this episode, I explain why recovery is not measured by the absence of anxiety symptoms, but by a growing willingness to allow anxiety to be present while we continue with life. I share this perspective as both a therapist and a previous sufferer, helping to reframe what progress actually looks like in anxiety recovery.Keywords:anxiety disorder, anxiety recovery, panic attacks, threat response, overthinking, anxiety symptoms, health anxiety, intrusive thoughts, OCD recovery, Pure O, anxiety therapist, anxiety podcast, monitoring anxiety, anxiety cycle, sensitised nervous system

What if the buildings we design for students could shape not just how they learn, but who they become? In this episode, Jeff Kubiak and Carla Cummins sit down with Jesse Miller, Managing Senior Principal at PBK Architects, to explore how K-12 architecture can transform education from the ground up. From designing Compton High School alongside Dr. Dre to creating spaces where students don't want to leave, Jesse reveals how thoughtful design decisions today can impact generations of learners for the next century. Drawing from over two decades designing schools across California, Nevada, and Texas, Jesse shares how truly radically student-centered environments are built through vision, community input, and asking one essential question: will this make a student's daily experience better? Takeaways: Design for a hundred years, not today: Schools must outlast current pedagogy—ask what education looks like 70 years from now, not just what works in 2026 Every square foot matters: From corridor nooks to bathroom design, if a student will experience it, it deserves intentional thought Put learning on display: Create environments where students can "shop their future" by seeing what peers are creating and achieving across campus Include every voice: Teacher workshops reveal current needs, but student workshops unlock what's truly possible—get both perspectives before a single line is drawn Flip the script on control: Traditional schools were optimized for managing students; radically student-centered schools support how they learn, move, collaborate, and belong Measure success by who stays: When kids don't want to leave campus at 9 PM, you've designed something right When learners thrive, communities flourish: This is the heart of radically student-centered design About Jesse Miller: With over twenty two plus years of expertise in architectural design and sustainable solutions, I currently serve as Managing Senior Principal at PBK overseeing the West Region, where I contribute to innovative and sustainable civic and education projects. I currently lead over 260 design and engineering professionals committed to elevating our clients places and spaces into environments beyond imagination.  My previous leadership role as Regional Sector Leader for DLR Group allowed me to drive impactful design strategies in the California K-12 sector, leveraging my skills in design research and sustainable architecture. Certified as an architect by the California Architects Board and holding credentials as a LEED Green Associate and DBIA professional, I am dedicated to fostering collaborative environments that prioritize sustainability and innovation in educational spaces. My mission is to create designs that inspire learning and positively impact communities.   Learn More About Kay-Twelve: Website: https://kay-twelve.com/ LinkedIn: https://www.linkedin.com/company/kay-twelve-com/ Instagram: https://www.instagram.com/kay_twelve/ Episode 306 of the Better Learning Podcast For more information on our partners: Association for Learning Environments (A4LE) - https://www.a4le.org/ Education Leaders' Organization - https://www.ed-leaders.org/ Second Class Foundation - https://secondclassfoundation.org/ EDmarket - https://www.edmarket.org/ Catapult @ Penn GSE - https://catapult.gse.upenn.edu/ Want to be a Guest Speaker? Request on our website  

Trent and Matt discuss not listening to their own podcasts, upcoming travel for their last show of the year, and the approach of spring bear season in Oregon. They compare bear hunting to duck hunting as a social way to get back outdoors and talk about seeing more bears than in past years, concerns about overpopulation, and studies on bear predation on elk calves and deer fawns. They criticize wildlife policy being driven by public votes and advocacy groups, referencing Oregon's 1994 Measure 18 banning hunting bears and cougars with dogs and mentioning IP 28. The conversation shifts to discipline in dog training and parenting, arguing for consistent consequences and leadership. They share bear-encounter stories, cover spring bear tactics (coast vs Cascades timing, south-facing slopes, cameras, calling with fawn distress), and emphasize bear shot placement over caliber, discussing PRC cartridges.   Did you know you can get a discount on the onX Hunt app? http://bit.ly/BRO_onXHuntShop  Use the promo code: BRO and you'll get a 20% discount!    

Recurring revenue sounds smart. Memberships, prepaid packages, and gift cards can create a surge in cash flow for med spas — but without proper financial tracking, they can distort your profit margins, inflate revenue perception, and create operational risk.  Listen here to learn how aesthetic practices can misinterpret cash injections as true growth — and what to track instead.  If you're operating 1–2 locations and planning to scale, this conversation about healthy cash flow management for your aesthetics practice is critical.  Are Gift Cards Creating False Revenue Expectations for Your Practice?  Whether you run a med spa or a similar practice, you'll learn why simply chasing upfront cash isn't always the ticket to success—and how these models can create a false sense of profitability, throw off your capacity planning, and even compromise your ability to deliver services in the future. I'm revealing how a CFO tracks different income streams, forecasts cash flow, and helps you build sustainable financial habits, so you don't end up borrowing from your future business.  Prepaid revenue can:  Inflate top-line sales  Hide future labor costs  Distort margins  Create scheduling unpredictability  Mask capacity constraints  "The issue with this, however, is when not done well or not done with this in mind, you're putting yourself at risk for a very distorted view of your sales, of your numbers, and not really making sound business decisions based on good data." - Shannon Weinstein  To cut to the chase, cash in the bank does not equal earned revenue.  Cash Injection vs. Sustainable Growth: Making Better Business Decisions  We're seeing a huge trend in med spas and wellness practices: everyone's jumping on the recurring revenue train with memberships, subscriptions, gift cards, and prepaid packages. It sounds great on the surface—more cash in the bank, better sales numbers, right? But here are a few things you'll learn in this episode that might change your mind:  Why gift card revenue is a future liability, not pure profit  How prepaid packages distort med spa profit margins  Why capacity utilization matters more than cash balance  How to segment revenue categories properly in QuickBooks  Why you should reconsider commission structures on prepaid sales  How memberships affect enterprise value and predictability  Protecting Your Aesthetics Practice from Recurring Revenue Traps and Misleading Data  Collecting money upfront (especially around holidays with gift cards) can feel like winning. Who doesn't love a surge in revenue and a healthy bank balance? The catch is, those numbers don't always paint an honest picture. You might be thinking your marketing is working wonders, but really, your sales are getting propped up by gift card purchases. When it comes time to deliver the actual services, your costs catch up—and you don't have new income to cover them.  If your med spa offers memberships, gift cards, or prepaid packages:  Segment revenue by category (services, retail, memberships, gift cards, prepaid packages)  Track redemption timing based on historical data  Build a 6-week cash flow forecast including expected redemptions  Measure revenue per provider and revenue per square foot  Monitor capacity utilization instead of celebrating temporary cash spikes  Evaluate LTV to CAC separately from prepaid sales  I compare it to the GLP-1 weight loss trend: quick results, but they don't last unless your habits are solid. The same goes for business cash injections. If you don't have the right financial habits, you get a false sense of achievement that fades fast.  Memberships and Prepaid Packages: Boost or Bust for Your Med Spa?  If your monthly numbers look amazing, but you're just selling future services, don't rush to expand or boost sales goals. Before expanding, make sure your growth is real by evaluating the following:  Are you mistaking cash injections for sustainable demand?  Is capacity actually full — or artificially inflated?  Are membership liabilities masking thin operating margins?  Buyers and lenders look for predictable earned revenue — not volatile cash surges.  Essential Metrics for Med Spas: Beyond Cash in the Bank  If you're unsure whether your med spa's cash flow is sustainable — or distorted — start with the Financial Scaling Playbook for Aesthetics. Get it today: www.keepwhatyouearn/playbook  Inside the free series, I walk you through:  Identifying your biggest financial constraint  Cash flow forecasting basics  Evaluating offer profit correctly  Preparing your practice for scale  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence. Host of the "Keep What You Earn" podcast, Shannon provides practical financial insights and strategies for business owners looking to build truly valuable and sellable practices. She breaks down what it means to create a business buyers will pay a premium for—going beyond surface level metrics to address the essential financial building blocks. Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners.   Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  Connect with Shannon: https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/    The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here. 

Send a textWhat if the best marketing isn't a silver bullet but a well-practiced routine that wins attention, builds trust, and creates real momentum? We sit down with Jimmy Gibson—a magician-turned-marketer—to unpack how stagecraft maps to standout messaging, community presence, and measurable growth for home service businesses. From the first spark of curiosity to a satisfying “reveal,” you'll hear how a performer's discipline becomes a practical playbook for brand building.We kick off by ditching the chase for the next big thing and grounding strategy in a simple, durable architecture. Jimmy breaks down Google's EEAT—experience, expertise, authority, trustworthiness—and shows why algorithms and humans both reward owner-led content, first-hand stories, and reviews that cite real people. You'll learn why even 10 thoughtful LinkedIn posts a year can lift leads and deal sizes, and how personal branding turns logos into living proof.Then we dive into a five-finger content framework you can use anytime you're stuck: the pinky promise that sets your guarantee and risk reversal, the ring finger that signals long-term commitment, the middle finger that names your villain, the pointer that aims at your ideal customer, and the thumb that defines success with a clear before-and-after. We extend it to your thumbprint—the lasting mark you leave on customers, team, and community—that no competitor can clone.If you're new and hustling, we lay out a starter path: lock down your website and Google Business Profile, consider Local Services Ads, and get active in your community through events, partnerships, and service days that spark referrals and pride. Use AI as an accelerant to your voice, not a crutch for generic posts. Measure each tactic with a simple thumbs up or down: did it drive calls, bookings, reviews, or repeat work?The real wand is consistency. Show up as the owner, teach what you know, highlight your team, and keep the cadence. Ready to turn curiosity into clients and leave a stronger thumbprint? Follow the show, share this episode with a fellow contractor, and leave a quick review—your feedback helps more local businesses find the tools to grow.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Fraud doesn't wait for your roadmap. We sat down with Jess Kirkpatrick, VP of Risk and Fraud at Worldpay now part of Global Payments, to unpack how platforms can move beyond checkbox KYC and build a living risk program that protects growth, strengthens brand trust, and prepares for Payfac readiness. With experience spanning community banking, 17 years at PayPal, and global risk leadership, Jess brings a clear, practical lens to what proactive actually looks like.We start by challenging the biggest myth in payments: set it and forget it. Jess outlines four risk vectors (identity, intent, business model, and financial stability) and shows why continuous monitoring across all four beats a one-time screen. She explains how shared liability works in embedded payments, why payment providers still own card brand and regulatory obligations, and how true partnerships pair education, tooling, and joint governance.From there, we go deep on good friction: enhanced onboarding for higher-risk profiles, step-up checks on unusual behavior, and periodic reviews that are framed as protection, not punishment. Jess shares how clear communication turns compliance into service, preventing the “why are you asking this now?” backlash that costs you trust and churn. To close, Jess gives three high-impact moves for this quarter: modernize KYC/KYB and tighten onboarding, ramp up ongoing monitoring with alerts for sudden shifts, and train frontline teams while explaining controls to merchants. Measure success beyond loss rates by tracking retention of your best merchants and brand health around trust and safety. 

We are continuing our review of Star Trek episodes over the last 60 years with Star Trek The Next Generation episode, "The Measure of a Man."Send a textSupport the showNo part of this recording should be considered legal advice.Follow us on Facebook, Instagram, Twitter, YouTube, and TikTok @TheLegalGeeks

✅ Get Daily Motivational Emails from Brian https://thesuccesslift.com/join   

Certainty can feel like safety—especially for leaders. But when we grip it too tightly, it can quietly shrink growth, trust, and resilience. In this episode of Healthy Mind, Healthy Life, hosted by Yusuf, entrepreneur and author Tyler Chisholm shares why the most sustainable leaders don't just bring answers—they bring better questions. This conversation is for leaders, founders, and managers who feel the pressure to “have it all figured out,” and for anyone working under a “HIPPO” culture where the loudest voice wins. You'll walk away with practical signals to spot when curiosity is dying in a team, and a grounded way to build psychological safety without slowing decisions to a crawl. About the Guest: Tyler Chisholm is an entrepreneur, author of Curious as Hell, and a podcast host. He helps leaders grow through better questions—not just better answers—and shares practical frameworks for building more inclusive, high-performing teams. Episode Chapters: 00:01:26 — Why certainty feels comforting, and why it can limit leadership 00:02:44 — The 2008 deal failure that forced Tyler into curiosity 00:04:31 — Why “leaders must look certain” is amplified by culture and media 00:09:41 — The “backpack of bricks” metaphor: capacity, bandwidth, and burnout 00:11:28 — How over-certainty shows up: “HIPPO” leadership in meetings 00:13:00 — Elephant-sized problems need many perspectives, not one voice 00:17:08 — Fixed vs growth: Tyler's simple practice to make room for curiosity Key Takeaways: Notice if your meetings go quiet: heads down and no questions can signal curiosity is shutting down. Watch for “HIPPO moments” where the highest-paid opinion ends discussion—and kills future engagement. Reduce leader overload by sharing the “bricks”: delegate outcomes, not just tasks, and allow different approaches. Create multiple channels for dissent: not everyone speaks in the room—pay attention to follow-up messages after. Use a decision boundary: invite 2–3 sharp questions, then commit—curiosity shouldn't become procrastination. Measure ideation: if “no one has ideas,” treat it as a leadership signal, not a team flaw. How to Connect With the Guest: https://www.tylerchisholm.com/    Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty, storyteller, survivor, and wellness advocate. With over 6000+ episodes and 200K+ global listeners, we unite voices, break stigma, and build a world where every story matters.

On this episode of The Lead On Podcast, Jeff Iorg, president of the SBC Executive Committee, discusses measuring church health beyond simple stats like attendance and giving. He explains how leaders should analyze data in context while blending it with observations on prayer, missions, and life transformation.

Morning news then Luis Valdes from Gunowners of America digs into the DC court of appeals overturning of the magazine bans. How could this affect us in the fight to turn back Measure 114 here?

This episode is a replay from The Existential Stoic library. Enjoy! Do you compare yourself to others? Does it always seem like other people are doing better, living better, than you? Who should you compare yourself to? In this episode, Danny and Randy discuss self-worth and making healthy comparisons.Subscribe to ESP's YouTube Channel! Thanks for listening!  Do you have a question you want answered in a future episode? If so, send your question to: existentialstoic@protonmail.com

Description:What if you were handed a single piece of information that could change everything you think you know about your life? For this Jen Hatmaker Book Club episode, Jen sits down with novelist Nikki Erlick, author of the wildly imaginative and deeply human novel The Measure—a story that asks one unsettling question: What would you do if you knew exactly how long you had to live? In The Measure, every adult in the world receives a small wooden box containing a string that reveals the length of their life. What follows isn't chaos for chaos' sake, but something far more intimate: marriages tested, dreams deferred or pursued, fears amplified, and love redefined. It's a novel about mortality, yes—but even more so about meaning, choice, and how we show up for one another when certainty is stripped away. Jen and Nikki talk about the origin of this unforgettable premise, the emotional weight of writing about death in order to illuminate life, and why the book resonates so deeply with readers navigating grief, anxiety, hope, and big unanswered questions. They explore what The Measure reveals about how we value time, how fear can quietly shape our decisions, and what it might look like to live more honestly—even without guarantees. Whether you've already read along with the book club or are just encountering this story for the first time, this conversation invites you to reflect on your own “measure”—and to consider how love, courage, and presence might matter more than the number of days themselves. This episode is tender, thought-provoking, and quietly life-altering. Come for the story. Stay for the questions it leaves you asking long after the last page. Thought-provoking Quotes: “I was preoccupied with these big questions in life, the things that don't have easy answers or any answers at all. Why do people have different fates? Why do bad things happen to good people? How much power do we actually have over our lives? That inspired me.” – Nikki Erlick “My process felt like people knocking on the door to my brain at all times, being like, what about me? What about me? I would be an interesting story too. I had to answer the first couple of knocks and bring these new characters in. Once I hit eight or 10, I felt like readers can't handle any more than this.” – Nikki Erlick “I wanted to pull on everything, for every community that has been marginalized to make this experience feel real for the people in this book.” – Nikki Erlick “The one thing that doesn't go out of style is hope.”– Nikki Erlick Resources Mentioned in This Episode: The Measure: A Novel by Nikki Erlick - https://amzn.to/3OmiJaK The Poppy Fields: A Novel by Nikki Erlick - https://amzn.to/49ZxdGf Allen Bradley, author - https://alanbradleyauthor.com/ Sandwich: A Novel by Catherine Newman - https://amzn.to/4a0bOwB Catherine Newman on the For the Love podcast - https://jenhatmaker.com/podcasts/series-64/august-2025-catherine-newmans-sandwich/ Wreck by Catherine Newman - https://amzn.to/4bvUy3o This Is Not About Us by Allegra Goodman - https://amzn.to/4qnGIE3 Guest's Links: Website - https://www.nikkierlick.com/ Instagram - https://www.instagram.com/nikkierlick/ Connect with Jen!Jen's Website - https://jenhatmaker.com/ Jen's Instagram - https://instagram.com/jenhatmakerJen's Twitter - https://twitter.com/jenHatmaker/ Jen's Facebook - https://facebook.com/jenhatmakerJen's YouTube - https://www.youtube.com/user/JenHatmaker The For the Love Podcast is presented by Audacy.  To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Democrats on Capitol Hill failed to cut short military operations in Iran. Both chambers rejecting a war powers resolution that republicans described as dangerous. Two Republicans, Thomas Massie and Warren Davidson, joined with most Democrats to stop the operation. Democrats have expressed concerns about the operation evolving into an endless war, a notion the Pentagon has repeatedly rejected.The Israeli military says it destroyed 6 Iranian missile launchers primed for attacks on Israel. Military officials say 60% of Iran's missile launchers have been destroyed so far. Israel also saying a new wave of attacks against infrastructure is underway in Iran's capital, Tehran. The Israeli military is also striking terror targets inside Lebanon, and says an important leader of Hezbollah has been eliminated.Secretary Kristi Noem is set to leave the Department of Homeland Security, and is expected to be replaced by Senator Markwayne Mullin. Mullin praised Noem for her work, while also outlining his plan going forward, saying he will be ‘laser-focused' on protecting the homeland. In a post on Truth Social Thursday, the president said Noem will move to become Special Envoy for the Shield of the Americas, the Trump administration's new security initiative in the Western Hemisphere.

Today on the Poddy: 03:19 - War Story #1 - Gyrating Sir 07:00 - Biker Cops 10:40 - White Island 13:30 - Kelsey Waghorn 34:15 - War Story #2 - Tape Measure Our last chat with Kelsey: https://omny.fm/shows/rock-drive/the-rock-drive-home-with-jay-and-dunc-catchup-276 Hit us up and get all our links: ⁠⁠https://linktr.ee/notforradio⁠⁠ Become a Sniper Elite: ⁠⁠https://plus.rova.nz/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Gary Miles discuss: Facing fear with clarity Owning your internal authority Focusing on the process, not the outcome Building freedom through micro-shifts   Key Takeaways: Fear is common in legal careers, often hidden behind competence. Recognize that much of it is imagined, not reality. Facing it openly allows lawyers to act with clarity and confidence. Internal authority matters more than external validation. Measure success by your own standards, preparation, and effort, not by others' opinions or metrics. This mindset creates professional freedom and peace of mind. Enjoying the process improves performance more than obsessing over outcomes. Focus on preparation, relationships, and skill-building instead of constant comparison or pressure to “win.” This approach fosters growth and satisfaction. Small, practical shifts build lasting change. Replace self-critical thoughts with supportive ones, set clear boundaries, and evaluate progress by skill, enjoyment, and well-being. Over time, these micro-actions compound into meaningful professional freedom.   “There's fear everywhere. Unfortunately, the reality is that we have to lean into it… We have to lean into the fear and make mistakes, and that's how we improve." —  Gary Miles   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Gary Miles: Gary Miles is a trial attorney and former managing partner with over 40 years of legal experience, now dedicated to coaching lawyers to thrive. Drawing on his own journey managing complex cases and running a successful firm, he helps attorneys overcome fear, limiting beliefs, and burnout while building practices aligned with their values. Gary is the host of The Free Lawyer podcast and author of Breaking Free: A Guide to Achieving Personal and Professional Freedom as a Lawyer, combining mindset strategies with practical tools for professional and personal fulfillment.   Connect with Gary Miles:   Website: https://www.garymiles.net/ LinkedIn: https://www.linkedin.com/in/gary-miles-freedom/ Facebook: https://www.facebook.com/gary.miles.75641 Instagram: https://www.instagram.com/golfinggary52/ YouTube: https://www.youtube.com/channel/UCqcfaTWo17uxmYS9hfAdiaQ Free Lawyer Assessment: https://www.garymiles.net/the-free-lawyer-assessment   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

We are back with a brand new episode featuring the return of Black Santa himself! He brings along his elf Mia, as she comes on answers our horny questions and tells us about her not so long relationship history. Plus Gee tells us about some Mia Mishaps at HQ The Lounge. Follow us on social media @AaronScenesAfterParty

Listen for the latest from Bloomberg News See omnystudio.com/listener for privacy information.

The State Department saying the first U.S. evacuation flight departed on Wednesday. Israel says it will begin reopening its main international airport on Thursday for incoming flights. This is as civilians are scrambling to leave the Middle East as the war with Iran ramps up, with evacuation flights carrying thousands of passengers out of the region.Senators rejected a push from Democrats on Wednesday to limit President Trump's military authority amid ongoing operations in Iran. All Republicans except Senator Rand Paul rejected the Democrat measure. The only Democrat to vote with Republicans was Senator John Fetterman. A similar vote is expected to be forced in the House, with support for either side of the aisle still unclear, but a few Democrats are expected to reject it.The Pentagon identified the last 2 of 6 soldiers killed in Operation Epic Fury.The Department of War confirming the death of Major Jeffrey O'Brien of Indianola, Iowa. The department believes the 6th soldier to be Chief Warrant Officer 3 Robert Marzan of Sacramento, California. A medical examiner will complete a positive identification.

Today's top stories, with context, in just 15 minutes.On today's podcast:1) The US-Israeli war on Iran entered a sixth day with no sign of easing, as the Islamic Republic said its retaliation against American strikes would escalate. Arab states across the Persian Gulf reported interceptions of Iranian missiles and drones overnight and into Thursday. Israel is carrying out waves of airstrikes on Tehran, hitting military and intelligence assets, following attacks on Hezbollah militia in Lebanon. President Trump said on Wednesday that the US was “doing very well on the war front.” The White House said American forces had struck more than 2,000 targets and were moving toward “complete and total control of Iranian airspace,” while the Islamic Republic’s regime had been “absolutely crushed.” Iran’s Islamic Revolutionary Guards Corps said retaliatory attacks will intensify in coming days, according to the Nour news agency. Tehran will target Israel’s Dimona nuclear facility if the US seeks regime change, Iran’s semi-official ISNA said.2) The Senate voted 53 to 47 against a measure that would have required congressional approval for President Trump’s military operations against Iran, and similar war powers resolutions are expected to fail in the House. Most Republicans have backed Trump’s decision to bypass Congress, arguing he is constitutionally authorized, though several have warned that support is not unlimited -- particularly if the conflict becomes prolonged or involves ground troops. Some GOP lawmakers expressed concern privately about oversight and the lack of hearings, while Democrats have pledged to repeatedly force war powers votes despite slim chances of passage.3) Federal Reserve Governor Stephen Miran said he thinks it’s still appropriate to continue cutting interest rates given that it’s too early to take a stance on the impact of war in the Middle East on the US economy. Oil prices surged after the US and Israel launched attacks across Iran over the weekend, and investors marked down the odds of Fed rate cuts in 2026. Some Fed officials speaking this week have suggested it raises uncertainty over the outlook — a development Fed watchers have interpreted as possibly keeping the central bank on hold for longer.See omnystudio.com/listener for privacy information.

Sign up for the Chicago CWT Listener Meetup. Henry Oliver is the preeminent literary critic for non-literary nerds. His Substack, The Common Reader, has thousands of subscribers drawn in by Henry's conviction that great literature is where ideas "walk and talk amongst the mess of the real world" in a way no other discipline can match. Tyler, who has called Henry's book Second Act "one of the very best books written on talent," sat down with him to compare readings of Measure for Measure and range across English literature more broadly. Tyler and Henry trade rival readings of the play, debate whether Isabella secretly seduces Angelo, argue over whether the Duke's proposal is closer to liberation or enslavement, trace the play's connections to The Merchant of Venice and The Rape of Lucrece, assess the parallels to James I, weigh whether it's a Girardian play (Oliver: emphatically not), and parse exactly what Isabella means when she says "I did yield to him," before turning to the best way to consume Shakespeare, what Jane Austen took from Adam Smith, why Swift may be the most practically intelligent writer in English, how advertising really works and why most of it doesn't, which works in English literature are under- and overrated, what makes someone a late bloomer, whether fiction will deal seriously with religion again, whether Ayn Rand's villains are more relevant now than ever, and much more. Read a full transcript enhanced with helpful links, or watch the full video on the new dedicated Conversations with Tyler channel. Recorded January 12th, 2026. This episode was made possible through the support of the John Templeton Foundation. Other ways to connect Follow us on X and Instagram Follow Tyler on X Follow Henry on X Sign up for our newsletter Join our Discord Email us: cowenconvos@mercatus.gmu.edu Learn more about Conversations with Tyler and other Mercatus Center podcasts here. Timestamps: 00:00:00 - Intro 00:01:40 - What Shakespeare is really saying in Measure for Measure 00:29:17 - The best way to consume Shakespeare 00:32:26 - Jane Austen, Adam Smith, and Jonathan Swift 00:39:29 - Advertising that works 00:44:37 - Things that are under- and overrated in literature 00:51:24 - Late bloomers 00:58:36 - Outro  Image Credit: Sam Alburger

Episode theme: If your marketing “isn't working,” your real bottleneck is usually operations + friction—and tech/ads will only amplify what's already broken.What we coveredThe blizzard story: how a “post-visit survey” fired after a visit that never happened—and what that signals about your systemsWhy everything is marketing in direct-to-consumer healthcare: phones, response time, scheduling, cancellation flow, vibesThe leadership disconnect: expecting marketing to “perform” while giving unclear goals, unrealistic job scopes, and zero resourcesWhy patients compare your clinic experience to DoorDash/Amazon convenienceA tactical 5-point operations audit you can run this weekKey takeaways for clinic ownersDon't spend more on ads until your booking + follow-up flow is tightIf a patient has to call to schedule, you're losing demand you never even seeYour systems should adapt to humans—not force humans to adapt to your systems“Response time in days” is a silent growth killerThe 5-Point Ops Audit (do this this week)Mystery shop your own clinic (website + calls + booking flow)Call after hours and test the “snow day / chaos” playbookCancel an appointment and see what happens (speed, clarity, reschedule path)Measure response time in minutes (not days)Ask your front desk: “Why should someone choose us?” (then listen hard)Best quote to steal“Technology doesn't fix broken processes. It scales them.”

In this conversation on Health Gig, Doro and Tricia talk to Brian Turner, host of The Brian Turner Show. He talks about the intersection of personal health and financial wellness, sharing stories from his guests about the true markers of a wealthy life. Through their conversations, he explores the qualitative aspects of wealth, emphasizing the importance of understanding it beyond financial metrics, focusing on purpose, well-being, and the narratives that shape our relationship with money.

Big Sal hasn't even finished his second cup of coffee and he's already screaming at the TV. Every talking head on NFL Network is losing their mind over Arkansas QB Taylen Green — 4.36 forty, 43.5-inch vertical, six-foot-six and 227 pounds of pure athletic spectacle. But Big Sal has one question: can the kid actually play quarterback? Taylen Green went 2-10 at Arkansas with 11 interceptions, a 38.6% completion rate under pressure, and 27 sacks — but sure, let's crown him because he can jump The NFL graveyard is full of combine freaks: Anthony Richardson (benched for Flacco), JaMarcus Russell (25 starts, done), Vernon Gholston (zero sacks in three years), and Stephen Hill (45 career catches) Tom Brady ran a 5.28 forty, looked like a substitute math teacher at the combine, and won seven Super Bowls — the stopwatch doesn't measure what's between your ears This QB class is weak after Fernando Mendoza, and desperation plus combine hype is a dangerous combination Smash that like button, subscribe to the Packernet Podcast, and share this with that one guy in your group chat who thinks combine numbers mean something. Big Sal out. This episode is brought to you by PrizePicks! Use code PACKDADDY to get started with America's #1 fantasy sports app. https://prizepicks.onelink.me/LME0/PACKDADDY To advertise on this podcast please email: ad-sales@libsyn.com Or go to: https://advertising.libsyn.com/packernetpodcast Help keep the show growing and check out everything I'm building across the Packers and NFL world: Support: Patreon: www.patreon.com/pack_daddy Venmo: @Packernetpodcast CashApp: $packpod Website: https://nfldraftgrades.com/ My Board: https://nfldraftgrades.com/board/83a18c42-7a0b-4590-8d1b-453e49840d02

Big Sal hasn't even finished his second cup of coffee and he's already screaming at the TV. Every talking head on NFL Network is losing their mind over Arkansas QB Taylen Green — 4.36 forty, 43.5-inch vertical, six-foot-six and 227 pounds of pure athletic spectacle. But Big Sal has one question: can the kid actually play quarterback? Taylen Green went 2-10 at Arkansas with 11 interceptions, a 38.6% completion rate under pressure, and 27 sacks — but sure, let's crown him because he can jump The NFL graveyard is full of combine freaks: Anthony Richardson (benched for Flacco), JaMarcus Russell (25 starts, done), Vernon Gholston (zero sacks in three years), and Stephen Hill (45 career catches) Tom Brady ran a 5.28 forty, looked like a substitute math teacher at the combine, and won seven Super Bowls — the stopwatch doesn't measure what's between your ears This QB class is weak after Fernando Mendoza, and desperation plus combine hype is a dangerous combination Smash that like button, subscribe to the Packernet Podcast, and share this with that one guy in your group chat who thinks combine numbers mean something. Big Sal out. This episode is brought to you by PrizePicks! Use code PACKDADDY to get started with America's #1 fantasy sports app. https://prizepicks.onelink.me/LME0/PACKDADDY To advertise on this podcast please email: ad-sales@libsyn.com Or go to: https://advertising.libsyn.com/packernetpodcast Help keep the show growing and check out everything I'm building across the Packers and NFL world: Support: Patreon: www.patreon.com/pack_daddy Venmo: @Packernetpodcast CashApp: $packpod Website: https://nfldraftgrades.com/ My Board: https://nfldraftgrades.com/board/83a18c42-7a0b-4590-8d1b-453e49840d02

This session of The Measure of Our Humanity brings together Roshi Joan Halifax, Rebecca Solnit, and Christiana Figueres to reflect on courage, interconnection, and moral responsibility amid social and ecological rupture. Rebecca Solnit offers a passionate and lucid articulation of our moment as a struggle between an ideology of isolation and a shift back into the cosmology of interconnection. Source

"Military and athletes know it's 95% preparation for 5% execution. The problem with normal people and businesses, they're trying to execute 95% of the time, but they're not doing the preparation they need." You can train your body. You can sharpen your skills. You can stack strategies and systems. But if your brain can't process information fast enough under pressure, you'll always feel like you're catching up. High performers don't rely on motivation alone. They rely on preparation. John Kennedy argues that mental processing speed is the hidden advantage in business, sports, and leadership. When the brain becomes faster and more efficient, decision-making sharpens, stress decreases, and confidence rises. From Marines in combat to professional athletes breaking records, the common thread isn't mindset theory—it's neurological training. John is the founder of Combat Brain Training, a performance system originally developed for the military and now used by entrepreneurs, surgeons, and elite competitors. His work focuses on increasing processing speed, strengthening neural connections, and building cognitive anticipation—what most people simply call intuition. When the brain improves, everything downstream improves with it. Expert action steps: Spend structured time training your brain, not just consuming information. Measure your cognitive performance regularly (track processing speed). Prioritize preparation over constant execution—build habits that automate performance. Learn more & connect: www.combatbraintraining.com Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

Rebecca Hinds: Your Best Meeting Ever Rebecca Hinds is a leading expert on organizational behavior and the future of work. She founded and led the Work Innovation Lab at Asana and the Work AI Institute at Glean, where she partners with leading experts to help organizations transform their work with AI. She is the author of Your Best Meeting Ever: 7 Principles for Designing Meetings That Get Things Done (Amazon, Bookshop)*. Considering the amount of time we all spend in meetings, it's odd that most organizations do so little to measure meeting results. If that's sounding familiar, this conversation between Rebecca and me will show you exactly how to get started. Key Points Metrics that only measure the costs of meetings (dollars and time) can be useful, but rarely capture the full picture. Use Return on Time Invested (ROTI) anonymously to survey attendees to determine if a meeting was a good use of time. Also ask, “What would it take for you to improve your rating by one point?” Survey sparingly to avoid survey fatigue. Bringing in a survey 10% of the time is a benchmark to start from. If the amount of time in meetings vastly exceeds 10 hours a week, there's likely an opportunity to scale back or redefine the work before or after meetings to use time better. Equal speaking time in meetings is a key indicator of team performance. Be transparent with employees about any technology you use to capture data. Punctuality and attendance rate are indicators of how valued meetings are for people. Resources Mentioned Your Best Meeting Ever: 7 Principles for Designing Meetings That Get Things Done by Rebecca Hinds (Amazon, Bookshop)* Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Lead Meetings That Get Results, with Mamie Kanfer Stewart (episode 358) Moving Towards Meetings of Significance, with Seth Godin (episode 632) How to Lead Engaging Meetings, with Jess Britt (episode 721) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Thi Nguyen draws on the philosophy of games to explain how scores and metrics impact our lives—and what we can do to use them more meaningfully. — YOU'LL LEARN — 1) How metrics can coopt our values and behavior2) The hidden costs of the desire to quantify everything3) Why the wrong people often seem to get aheadSubscribe or visit AwesomeAtYourJob.com/ep1133 for clickable versions of the links below. — ABOUT THI — C. Thi Nguyen is associate professor of philosophy at the University of Utah, and a specialist in the philosophy of games, the philosophy of technology, and the theory of value. A former food writer for the Los Angeles Times, Nguyen is active in public philosophy, writing for The New York Times, The Washington Post, New Statesman, and elsewhere.• Book: The Score: How to Stop Playing Somebody Else's Game• Website: Objectionable.net• Bluesky: @add-hawk— RESOURCES MENTIONED IN THE SHOW — • Study: The Cultural Evolution of Bad Science by Paul Smaldino and Richard McElrath• Book: Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed (The Institution for Social and Policy St) by James Scott• Book: Trust and Antitrust: A Philosophical Exploration of Ethics by Annette Baier• Book: The Grasshopper - Third Edition: Games, Life and Utopia by Bernard Suits— THANK YOU SPONSORS! — • Monarch.com. Get 50% off your first year on with the code AWESOME.• Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO• Shopify. Sign up for your $1/month trial at Shopify.com/betterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bradley Whitford, a classically trained stage actor, gained fame as “Josh Lyman,” on NBC's 'The West Wing,' which earned him his first Emmy award in 2001. He went on to win Emmys in 2015 and 2019 for his work in 'Transparent' and 'The Handmaid's Tale' and is grateful to have had the opportunity last year to direct the show's fifth season penultimate episode, “Allegiance.” He is currently filming “The Diplomat” alongside his West Wing co- star, Allison Janney. Whitford appeared in AMC's limited series 'Parish' alongside Giancarlo Esposito, a drama about a taxi driver whose life is upended after picking up a Zimbabwean gangster. He also starred in the independent film 'I'll Be Right' There with Edie Falco and completed work on Netflix's limited series 'The Madness,' opposite Colman Domingo. He is also known for his work in the Oscar-nominated films 'Get Out,' 'The Post,' 'Scent of a Woman,' and Lin-Manuel Miranda's 'tick, tick… BOOM!' Whitford also produced the documentary, 'Not Going Quietly,' about the life of progressive activist Ady Barkan. Other notable film credits include Warner Bros' 'Godzilla: King of the Monsters,' Disney's 'Saving Mr. Banks,' and HBO's Lyndon B. Johnson biopic, 'All The Way,' among many others.  TV credits include Apple TV+'s 'Echo 3,' NBC's 'Perfect Harmony,' which he executive produced and starred in; FOX/Netflix's 'Brookline Nine-Nine,' Showtime's 'Happy-ish,' ABC's 'Trophy Wife,' CBS' 'The Mentalist,' FOX's 'The Good Guys,' and NBC's 'Studio 60 on the Sunset Strip,' among others. Growing up in Wisconsin, Whitford studied theater and English literature at Wesleyan University and attended the Juilliard Theater Center. He has appeared on Broadway in Aaron Sorkin's 'A Few Good Men' and in 'Boeing, Boeing' with Mark Rylance. Off-Broadway credits include 'Curse of the Starving Class,' 'Measure for Measure' at Lincoln Center, and 'Three Days of Rain' at Manhattan Theatre Club. Regional credits include the title role in 'Coriolanus' at the Folger Shakespeare Theatre in Washington, D.C., and Oberon and Theseus in 'A Midsummer Night's Dream' at Hartford Stage. In 2021, Whitford starred in the Old Vic's production of 'A Christmas Carol' at the Ahmanson in Los Angeles as “Ebenezer Scrooge.” Also at the Ahmanson, in 2023, Whitford recently played the scene-stealing “Narrator” in the hit farce 'Peter Pan Goes Wrong.' Learn more about your ad choices. Visit podcastchoices.com/adchoices

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/