CDG BizCast

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Christian Gonzales, Owner of Houston marketing firm Creativity Design Group (CDG) and Elder Zavala, Marketing Manager of CDG discuss several topics related to running a successful small business. Join us for our weekly podcast as we discuss marketing, business management, customer satisfaction and o…

Creativity Design Group


    • Dec 19, 2022 LATEST EPISODE
    • every other week NEW EPISODES
    • 50m AVG DURATION
    • 28 EPISODES


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    Latest episodes from CDG BizCast

    Episode 28: Customer Service for Christmas, Part II

    Play Episode Listen Later Dec 19, 2022 49:29 Transcription Available


    (Continued from Part I) The holiday shopping season is the busiest time of the year. Because businesses can expect more customers than usual around this time of the year, it is important to have the ability to pay attention to each of their needs and handle them properly when certain situations arise. We cover some methods to help you provide stellar customer service this season!

    Episode 27: Customer Service for Christmas, Part I

    Play Episode Listen Later Dec 12, 2022 29:25 Transcription Available


    The holiday shopping season is the busiest time of the year. Because businesses can expect more customers than usual around this time of the year, it is important to have the ability to pay attention to each of their needs and handle them properly when certain situations arise. We cover some methods to help you provide stellar customer service this season!

    Episode 26: Last Minute Black Friday Website Prep (Part 2)

    Play Episode Listen Later Nov 22, 2022 29:33 Transcription Available


    (Make sure to listen to Part 1 first) Are your website and marketing plans ready for the busiest shopping day of the year? We cover some basic tasks that you must take care of to ensure that you have a successful start to the Christmas shopping season. Nobody likes slow websites, websites that are hard to navigate, or having to search everywhere for what they want! Learn more in this two-part special.

    Episode 25: Last Minute Black Friday Website Prep (Part 1)

    Play Episode Listen Later Nov 19, 2022 28:03 Transcription Available


    Are your website and marketing plans ready for the busiest shopping day of the year? We cover some basic tasks that you must take care of to ensure that you have a successful start to the Christmas shopping season. Nobody likes slow websites, websites that are hard to navigate, or having to search everywhere for what they want! Learn more in this two-part special.

    Episode 24: Scammers in the YouTube-verse

    Play Episode Listen Later Oct 22, 2022 26:20 Transcription Available


    Many famous YouTubers are often impersonated by scammers within the comments of their own videos. These scammers pretend to be the YouTuber themselves by stealing their profile picture, replying to random commenters claiming that they won something just for watching. We cover this scam in detail to help you spot these fakers so you don't end up sending your money to a random stranger!

    Episode 23: Scam Awareness and Scambaiting Fun with PlushBoyQ

    Play Episode Listen Later Oct 16, 2022 67:52


    We sit down with a scambaiter/YouTuber to discuss scam awareness with a side of humor. PlushBoyQ joins us to talk about his beginnings as a scambaiter, what we should be looking out for, and general safety tips on staying safe from scams.

    Episode 22: Turning Angry Customers Into Happy Ones! Part II

    Play Episode Listen Later Sep 26, 2022


    (CONTINUED FROM PART I. PLEASE LISTEN TO PART I FIRST). Both business owners and front line employees will run into a dissatisfied customer who is beyond upset. But how do you handle such customers? We discuss in this two-part episode and give some real world examples!

    Episode 21: Turning Angry Customers Into Happy Ones!

    Play Episode Listen Later Sep 19, 2022 59:47 Transcription Available


    Both business owners and front line employees will run into a dissatisfied customer who is beyond upset. But how do you handle such customers? We discuss in this two-part episode and give some real world examples!

    Episode 20: The 10-Step Evening Routine

    Play Episode Listen Later Aug 16, 2022 56:55 Transcription Available


    This evening routine will help you transition away from the hustle and bustle of your everyday work life and into relaxation mode once you are home. This routine will help you unwind and prepare yourself for higher productivity levels the next day. A must-have routine for business owners!

    Episode 19: The One Billion Dollar Morning Routine

    Play Episode Listen Later Aug 1, 2022 47:31 Transcription Available


    Having a morning routine can help you, as a business owner function at your absolute best throughout the day while you running your business, handling everyday tasks, and serving customers. We discuss The One Billion Dollar Morning Routine and how business owners like yourself can see an improvement in your daily lifestyle. This routine is especially useful for those dealing with back to school matters!

    Episode 18: Fighting Inflation As A Business Owner

    Play Episode Listen Later Jul 18, 2022 70:53 Transcription Available


    As rising inflation continues to be a major threat towards businesses of all sizes, business owners feel to be up the creek without a paddle in terms of survival. But it doesn't have to be that way! We discuss 7 tips business owners can use help cope with inflation according to an article recently published by American Express. Learn how to keep your business afloat and continue to serve your customer base with less hassle.

    Episode 17: Salespeople, STOP Being Rude To Your Customers!

    Play Episode Listen Later Jul 2, 2022 60:59 Transcription Available


    Salespeople often make the mistake of being too pushy, ignoring what their prospects have to say, and just have tunnel vision for trying to close the sale. Guess what? Your customers think you are being outright rude and callous towards them for having this mindset and treating them this way. We discuss the dangers of being too pushy, and explain what salespeople should do instead.

    Episode 16: Giving Discounts As A Small Business

    Play Episode Listen Later Jun 18, 2022 70:49 Transcription Available


    Discounts can make your products and services look incredibly attractive to potential customers. But did you know that there is a right and a wrong way to give discounts? We explain the proper methods of giving discounts and go over the dangers of giving too many, as well as how to give them to show appreciation to your customers.

    Episode 15: The Importance of Keeping Business and Personal Social Media Separate

    Play Episode Listen Later Jun 5, 2022 40:34 Transcription Available


    Many small business owners make this huge mistake when it comes to their social media marketing: using one account to post personal AND business related media. This is a huge mistake and we discuss why it is important to keep personal material out of your business profiles.

    Episode 14: Content Marketing from a Consumer's Perspective

    Play Episode Listen Later May 24, 2022 62:03 Transcription Available


    Ever wanted to know how effective content marketing can be for local businesses? Learn how content marketing can result in repeat business and more revenue. Our guest, Justin Rayl explains what types of content keep him returning to businesses in his area.

    CDG BizCast Episode 13: Content Marketing in 2022

    Play Episode Listen Later May 7, 2022 37:00 Transcription Available


    We discuss how the content marketing landscape is changing in 2022 and what business owners need to know when creating their digital marketing strategy this year.

    Episode 12: Customer-centric Website Basics, Part II

    Play Episode Listen Later Apr 23, 2022 43:31 Transcription Available


    The best way to capture leads from your website is to make sure that it is customer centric, which means to show your company is ready to solve your customers' problems. We go over a few methods to help make your website present your company as one that treats your customers like royalty! Make sure they know your company has a product or service that is ready to exceed their expectations!

    Episode 11: Customer-centric Website Basics, Part I

    Play Episode Listen Later Apr 10, 2022 51:35 Transcription Available


    The best way to capture leads from your website is to make sure that it is customer centric, which means to show your company is ready to solve your customers' problems. We go over a few methods to help make your website present your company as one that treats your customers like royalty! Make sure they know your company has a product or service that is ready to exceed their expectations!

    Episode 10: Don't Go M.I.A. with Military Scams!

    Play Episode Listen Later Mar 27, 2022 61:16 Transcription Available


    We all know about romance scammers, and many of said scammers often pretend to be soldiers actively serving in the military, pretending that they need money to come home. This is far from reality, and we sit down with a military veteran to expose the truth about these fraudsters pretending to serve their country.

    Episode 9: The Underestimated Power of First Impressions

    Play Episode Listen Later Mar 13, 2022 49:55 Transcription Available


    When you meet someone for the first time, do you ever stop and think about how that other person perceives you? The first impression you make on someone is more powerful than you think! We discuss how first impressions can make or break a relationship, especially in the business world and in life in general. Remember if you give a stellar first impression, you are on your way to opening up doors to many healthy relationships that can keep your business going!

    Episode 8: The UGLY Truth About Free Website Builders

    Play Episode Listen Later Feb 26, 2022 50:25 Transcription Available


    Many business owners make a huge mistake by using free website builders for their companies' websites as a way to save money. This mistake is suicidal to your company's image, its reputation, and worst of all can make your company look dishonest. We discuss all of the reasons why free website builders like Wix, Weebly, and Squarespace should be avoided at all costs if you are a business owner who is serious about making a statement on the web and looking professional.

    Episode 7: Scams in the Business World: Common Email Scams and the Google Voice Scam

    Play Episode Listen Later Feb 13, 2022 63:00 Transcription Available


    We discuss common scams that target business owners as well as the new Google Voice scam and what you can do to avoid falling for these scams and stay safe.

    Episode 6: Guarantees & Warranties

    Play Episode Listen Later Jan 30, 2022 52:05 Transcription Available


    We discuss the importance for companies to stick to their guarantees and how breaking their promises to their customers can destroy their image. Guests include Chef Jay and Facedown Tragedy from the After the Shuffle show on YouTube and concerned consumer Lauren Hicks from the United Kingdom.

    Episode 5: Scam Awareness: What Everyone Should Know

    Play Episode Listen Later Jan 16, 2022 72:31 Transcription Available


    Welcome to our debut episode of 2022! We interview Chef Jay and Facedown Tragedy, hosts of the After the Shuffle podcast, about scam awareness. We will discuss what you need to know about common scams and how you can avoid them. Safety tips and identity protection are discussed.

    Episode 4: Small Business Spotlight - Swale Interiors Painting, Houston, TX

    Play Episode Listen Later Jan 22, 2020 41:49 Transcription Available


    We interview Swale Fenley, of Swale Interiors Painting in Houston, TX. Swale Interiors is a full-serviced residential painting company who's goal is to "create the home of your dreams." Topics such as customer satisfaction, business management and success tips are discussed. Check out Swale Interiors at www.swaleinteriors.com.

    Episode 3: Digital Marketing in 2020 - What's changing, what's not?

    Play Episode Listen Later Jan 14, 2020 51:27 Transcription Available


    We discuss how the digital marketing landscape is expected to change this year and beyond. Topics such as artificial intelligence, brand awareness and SEO are discussed.

    Episode 2: Resilience in the Business World

    Play Episode Listen Later Dec 26, 2019 39:34 Transcription Available


    Being a business owner is not for everybody, but that does not mean you should just throw in the towel if your business is not bringing you success. We discuss reasons why businesses fail and also talk about the dangers of giving up too soon. Being resilient is extremely important, especially during the worst of times. Re-evaluate yourself and how you run your business before you decide to shut down for good.

    Episode 1: Book Review of "Shut Up and Listen" by Tillman Fertitta

    Play Episode Listen Later Dec 16, 2019 48:11 Transcription Available


    We discuss the advice Tilman Fertitta, owner of the Landry's restaurant corporation gives in his latest book, Shut Up and Listen. Fertitta runs a multi-billion dollar corporation in Houston, TX and is the brains behind brand names such as Joe's Crab Shack, Rainforest Cafe and Morton's The Steakhouse and his book discusses how remains successful every day. We discuss how his advice can be applied to all business owners, big and small and how it can contribute to your every day success.

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