Podcasts about Wix

BOSSes Anne Ganguzza and Tom Dheere dive into the essential digital toolkit for today's voiceover professionals. Their lively conversation spotlights practical solutions for safeguarding valuable audio, effortlessly showcasing your work, and leveraging the power of AI to streamline your workflow. They unveil their go-to platforms for reliable cloud backups, easy video conversion for portfolio building, and AI assistants that can help with everything from crafting professional communications to generating content ideas. By sharing their tried-and-true tech arsenal, Anne and Tom empower voice actors to work smarter, not harder, and confidently navigate the ever-evolving digital landscape of the voiceover industry. 00:02 - Anne (Host) Hey, if you're looking to take your podcast to the next level, my podcast consultation coaching services teach you how to sound more authentic, develop smart strategies, and market your show effectively. Let's elevate your podcast together. Visit anneganguzza.com to get started. 00:22 - Speaker 2 (Announcement) It's time to take your business to the next level: the BOSS level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like1 a BOSS—a VO BOSS. Now let's welcome your host, Anne Ganguzza.2 00:42 - Anne (Host) Hey, hey everyone, welcome to the VO BOSS Podcast and the Real BOSS Series. I'm here, Anne Ganguzza, with my good friend, Mr. Tom Dheere. Hello, Tom Dheere, how are you today? 00:53 - Tom (Guest) I am good. Anne Ganguzza, how are you? 00:56 - Anne (Host) I am relieved. 00:58 - Tom (Guest) Relieved? Want to know why? Yes, why? 01:01 - Anne (Host) Well, I had a scare this week where I all of a sudden went to go access one of my audio files to send to my client, and it said, "No, there's no drive." And I went, "Oh my God, I lost my drive!" And that's one of those things—I don't know if you're on an Apple Mac or any kind of computer—when all of a sudden the drive doesn't show up, you're like, "Oh my God, let me unplug it, let me replug it, let me unplug it, replug it," and you wait to hear it spin up. And back in the day, when I used to work in technology, it was a thing. Like your backup plan had to be solid because you could not lose any data, and it used to be very complex where you would have RAID systems and you would have dual backup systems, and you'd pay a lot of money to have systems backing up to other things. And I'll tell you what I got. 01:45 So, paranoid, I unplugged my drive, plugged it back in. Nothing. Same thing, did it multiple times, unplugged it from the cord, I rebooted my computer. Nothing happened. But I'll tell you, I was saved by my favorite tool in the world, which is called Backblaze, which backs up all of my data onto a cloud, and I was able to restore the data that I needed to send to my client to another external drive that I have and do it within the next couple hours. It was actually a few terabytes, right, because my drive... I put everything, Tom, and I think we can talk about this—I have, since I worked in technology, I put everything that's important on an external drive, and that drive gets backed up multiple times. And that way I don't ever have to worry about like, "Oh gosh, if I need to update my..." I never put anything important on my main computer drive, always on an external drive that gets backed up. 02:36 - Tom (Guest) Because it's easy. I think this leads into an extremely important lesson that we could just start right off with. For all you BOSSES out there: do not be 100% cloud-dependent with your data, and do not be 100% external hard drive or internal hard drive-dependent with your data. But back them up, back them up. 02:54 - Speaker 2 (Announcement) Make sure that they are backing each other up. 02:57 - Tom (Guest) What I have is I have Norton 360, which is generally... Norton is known for its antivirus software, and Norton 360 does that. But what it also does is it backs up my hard drive every single day up to one terabyte. And, like you, I have very little actual data on the hard drive of my desktop computer itself. I also use Google Drive's Google Workspace. 03:22 - Speaker 2 (Announcement) If you have a Gmail account or a Gmail address. 03:23 - Anne (Host) Same thing. Yep, you can use Dropbox as well. 03:25 - Tom (Guest) Yep, you can use Dropbox as well. 03:27 You can use OneDrive, you could use Box, you could use CrashPlan, you could use Carbonite. I used to use Carbonite for a very long time, and I was very happy with it, and then I realized I had Carbonite, Box, Dropbox, OneDrive, and Google Drive, and I realized it was so redundant. So my primary cloud-based data storage is a combination of Google Drive with Google Workspace and Norton 360, and I also have an external hard drive which I will actually occasionally hook up and physically back everything up and put it away. So I've got like three—two cloud-based and one drive external hard drive-based—home base for all of my data, in case something bad happens with one or, heaven forbid, two of them. 04:17 - Anne (Host) It's been a lifesaver, I'll tell you what. So Backblaze—just my favorite. By the way, I'm an affiliate, guys. I'm going to put a link for you. What I love about Backblaze is that basically, you just set it to work and it works seamlessly in the background. It will always... it backs up every minute of the day. It backs up, and it doesn't take a lot of resources on your system. So every time you create a file, it's just going to be backing it up to the cloud, and then you just... it's really simple. You go to your account on the cloud and you restore it, and it basically just keeps the most current backup. 04:45 You can keep different versions of backups. If you have version one of a file, version two of a file, you can keep all the versions of your backups for up to a year. It just really depends, and it is super reasonable. I think I pay $99 a year. So I use that in combination with Dropbox. I have like three terabytes for Dropbox, and I keep all my student data on that, and that way I can share my drive with my clients and my students, and that is my Dropbox, which is always backed up, so I don't have to worry about that data either. So I use the combination, and I also have a Google Drive. So those are my cloud-based: Dropbox and Google, and then my Backblaze, which is my backup for all my drives that I have on my computer, and I only put important stuff on my external drives. That way if I need to update my operating system, I don't have to worry about restoring all the other data onto that main drive on my computer. 05:36 And you can... even with Backblaze, you can order, like I had, a four-terabyte drive or a five-terabyte drive. If the entire drive goes—which drives do, I mean, they have a lifespan—you can actually just order a replacement drive, and it ships out within two to three days. It's an encrypted drive that you can actually just plug in via USB, and then ultimately you have that mirrored drive so that you don't have to restore the data through the cloud, because sometimes if you do have five terabytes of data—let's say if you have video—it could take an awfully long time to restore through the online version, and so you can just order a drive, and I've done that two times. So that's one of my favorite tools, Tom. So what are some of your other favorite tools that you have to run your business? 06:18 - Tom (Guest) Like I said, I do use Google Drive regularly. If you have a Gmail account, I think you already get 15 gigs of storage space, but with Google Workspace, you get two terabytes for like $15 a month, and I also use it to synchronize my email. Actually, that's really exciting—the ability to synchronize my email in Gmail with my phone, my desktop, my laptop, and my tablet, so I can access my emails anytime I want. But other tools that I've really been enjoying lately: this is something that comes up a lot. Voice actors of all parts of their journey desperately want to get their hands on the finished product, which is, most of the time, the finished video of a voiceover that they did, most of the time commercials or explainer videos or things like that. 07:07 So I have a two-pronged system. Number one, I go to YouTube once a month. I'm on YouTube every day, who am I kidding? But I mean, for this exercise, I go to YouTube, and I have a list of all the voiceover jobs that I did in the previous quarter or previous month, and I look at all the front-facing stuff, all of the commercials and explainers, the things that would be normally exposed to the public—not like the e-learning modules and the internal corporate stuff—stuff that has been published publicly. 07:34 - Speaker 2 (Announcement) Published publicly, exactly. 07:34 - Tom (Guest) And then what I'll do is I'll find all of them, find the ones that I can. I will save them to a playlist in YouTube, and I have a playlist for every genre of voiceover that... 07:46 - Anne (Host) I've done. Yeah, me too. 07:46 - Tom (Guest) But this is where the tool comes in. I download the YouTube video. There is a specific software that I use called Any Video Converter. We'll put the link down there. It's absolutely free. I think it's just anyvideoconverter.com. And then you download that free software, and all you do is paste the YouTube link in, and then it says, "Do you want audio only, video only, or audio and video?" You download it, and it downloads it to your computer, and then you can save it. And this is why this is really important. It's important for two reasons. Number one, a lot of us want to use professional samples of stuff that we've done to add to our demos. Yes, and we want to use it to add to our online casting site profiles, our sample lists and playlists on Voice123 and other places. But here's the other thing: YouTube videos don't necessarily stay there forever. 08:45 - Anne (Host) They're not necessarily evergreen. 08:47 - Tom (Guest) I have had multiple videos over the years where I went to go look at it, and it was gone. 08:52 Or it was linked to my website, tomdheere.com, and the video was just not there. There's just gray static, or "this video is no longer there." So what you can do is that if you keep that video by downloading it using Any Video Converter or any software of your choice, you can then upload it back to your website, right, or maybe even upload it back onto YouTube and continue to have it as part of your portfolio. 09:15 - Anne (Host) I just want to make sure that it's noted that you have permission and that it's public-facing to begin with. So make sure that it's public-facing. Sometimes, if you don't have permission from the company, it's always nice. I mean, I always, as part of my, "Thank you so much, it's been wonderful working with you," I always say, "If you have a link to the final video, I would really appreciate it. I'd love to see the final product. It was so great working with you." But a lot of times people are busy, and that doesn't happen. 09:40 And so, yeah, if it ultimately shows up on a YouTube, then ultimately it's public-facing. 09:45 And then I am assuming that it's public-facing, it's public property, and that I can take that Any Video Converter and download it. And, yeah, now you own it; you can put it back up on YouTube if you want. It's a video that's not going to disappear all of a sudden off your website if you happen to embed it. But yeah, that's a great tool, and it's wonderful to be able to show not only your demos but work that you've done, and you want that work to exist. So, yeah, that's a great. 10:08 I love that, Tom, because you actually go and actively seek it out, because sometimes I lose track of the jobs that I do, and then it's like, "Oh darn, I wish I had that job to showcase, right? Here's an example of what my voice sounds like in this particular job," or "here on this website." And I used to actually post the link or embed the YouTube link from their site onto my website, but, you're right, it disappeared from mine after a while. Sometimes people just don't keep those videos up on their YouTube, so having it for your own is a wonderful, wonderful tool, and that Any Video Converter, yeah. 10:42 - Tom (Guest) Definitely, and that task is on my monthly action plan. 10:46 - Anne (Host) It is one of the things that... 10:47 - Tom (Guest) I do every single month. It's in the tools section of my monthly action plan: "Download new YouTube videos and save to playlists." 10:54 - Speaker 2 (Announcement) Wow. 10:55 - Tom (Guest) This also applies to Vimeo as well, so you could also look around, because there are some clients that prefer Vimeo over YouTube, which—it's a great platform. I love Vimeo, but YouTube just has so much more SEO clout. Well... 11:06 - Anne (Host) I love Vimeo because I use Vimeo. I have a Vimeo account as well as YouTube, but I have a Vimeo account because if you want to password protect, you can do that on Vimeo. So that helps me when I do my VO Peeps events, and people are requiring access to the videos. I password protect them. 11:23 - Tom (Guest) Well, I'll bounce the ball back to you, Anne: what is another tool that you enjoy using? 11:27 - Anne (Host) Oh my gosh, there are so many. Let's see. I'm going to say I'm going to go the AI route, and I'm going to say I have a couple of AI tools that really, really help me in crafting emails to my clients that are super fast and efficient. And they help me just... First of all, I have a professional version of ChatGPT, which I think is well worth the 20 bucks a month, and I also have CopyAI, which I pay for on a yearly basis. It uses ChatGPT, but it also has different features kind of built in. So, depending on what I want to do, it has a little more marketing aspect to it, so it can create more marketing funnels for me. If I want ChatGPT, I can ask it just about anything. But again, both of them are the premium versions, and I use it for—gosh, I use it for anything. 12:09 Sometimes I'll just ask questions and I'll say, "Hey, craft an email response to my client that includes the following points," or I'll have started a particular email, and I'm like, "You know, I just don't have the time to word this professionally." So let me cut and paste it, and I'll say, "Just reword this professionally and in my voice." So you can train your little ChatGPT AI bot to have your voice in it. And so I use it constantly for crafting professional emails and basically doing a lot of web writing that I might have to do. If I want to craft my bio, I need to create a nice bulleted course list here and that sort of thing. I'll say, "Go to this webpage and tell me what are the major points, what are the summary points of this particular course that I can then utilize." So it's just training your robot, like training your dragon, is really a wonderful thing. 12:58 - Tom (Guest) Cool. Well, I also have two favorite AI tools, both of which are parallel to the ones that you just recommended. You're a paid user for ChatGPT. I am a Gemini fan myself. Gemini is the Google-powered version of OpenAI's ChatGPT. You do need to pay for it, but if you have a Google Workspace account, like I just talked about a few minutes ago, that I use to get more drive space and synchronize all of my emails and all of my devices, you also get access to Gemini. I've been using it very heavily for the past three, four months or so. And what do you use it for? What sorts of things? I use it professionally and personally. I ask it all kinds of questions, looking for statistics or data, potential voiceover leads. And what happened was, a few months ago, I'm here in New York City. I was invited by a Google Wix co-production talking about Google Gemini and then how to use Google Gemini to write blogs in Wix—not necessarily write them for you, but like to just kind of help you come up with ideas. 14:08 Spark ideas, maybe give you some outlines, and then you can put your own creative flair and writing style in it. I will give a quick AI prompt tip. Two things. Number one, always tell your AI who they are before you ask the question. So like, if you have a question about social media, you always say, "You are a social media expert." Then you ask the question. I don't pretend to understand how any of this works, but I do know that if you kind of put them in the, for lack of a better term, "frame of mind," it will give you more accurate answers. 14:43 - Anne (Host) Give me a more professional answer, give me a friendlier, give me more conversational. Yeah, you can absolutely, and... 14:50 - Tom (Guest) Oh, I refine them constantly. What's nice about Gemini is on the left side, it has a link to every single conversation that I've had, and I refer back to them regularly. The other tip is always say please and thank you. For some weird reason, they have noticed that—and this may be a little scary—that the nicer you are when you're asking questions, the better quality you're going to get. I know that's a little creepy. 15:15 - Anne (Host) Well, yeah, you don't want to be angry. I mean, a lot of times people are like, "No, that's the wrong, you stupid idiot." You know what I mean. You should not talk to Alexa that way either, by the way. Just saying. 15:24 - Tom (Guest) Right, no, you don't want to do that either. 15:25 - Anne (Host) No, because you want them to treat you right. 15:57 - Tom (Guest) I believe there are different tiers, like there are with a lot of these programs. I just started my affiliate partnership with them, so I'm exploring all the wonderful things that it can do, but Warmy.io—that's my other favorite AI tool. Wow. 16:07 - Anne (Host) I've got one more. 16:08 - Tom (Guest) I've got one more that I use, and that's Podium. For a long time... 16:11 - Anne (Host) I've used Podium for a good year or two now, I think. Podium takes my VO BOSS podcasts and it crafts out my notes, it crafts out my show notes, it crafts out takeaways, and I found that that works the best. I mean, I can put anything into ChatGPT, but the cool thing about Podium is I can feed it an MP3. So I can take a final MP3 of my episode and I can say, "Craft out 10 takeaways from this." And ultimately I do have to go through everything. I think it's always advisable, no matter what. 16:39 If you're working with AI, you always have to go through it. You always need the human touch, right? You need to like... sometimes it'll come up with some weird things, but for the most part, it does the best summaries, and it's the only one that I have that will take an MP3 or a video and transcribe it, and then it can create a blog out of it as well, which is super powerful, because once you can get from there to the blog, then you can tweak the blog. So it really has done a lot to help me. And so that's Podium, and yes, I'm an affiliate of Podium too. 17:08 So, guys, BOSSES out there, if you find tools that you like, you can always create a little affiliate membership with that, because, I mean, even if it's a few cents a month, it's a few cents a month, and I have people who follow me that I don't steer them wrong. I'm not going to be an affiliate of a product that I don't love and that I wouldn't recommend. And so that's the way I really feel that I've gotten people who follow me that trust my recommendations and these tools that Tom and I love. I mean, we recommend them wholeheartedly. It's not something because affiliate memberships don't, I don't think, make you enough money to... you know. I mean, I'm not just going to sign up for everything and become an affiliate. 17:42 It's only going to be the stuff that I absolutely love and the stuff that I'm going to talk about. And I actually got a little key fob the other day so that people can scan the key fob, and I can become an affiliate of that, so that they can scan the key fob and go get all my contact information, go to every website that I have, and it's really a lot of fun, and I'll be testing that out at VO Atlanta, so that's going to be really cool too. So all these tools that Tom and I are talking about are stuff that we've tested and stuff that we recommend. And so, BOSSES, that's another part of your income journey really, is thinking about products you love and maybe thinking about becoming affiliates of them. Any other tools, Tom, and I've got one more that I'm going to talk about that I love. 18:21 - Tom (Guest) It's funny because I wanted to... 18:23 - Anne (Host) It might be the same one. 18:23 - Tom (Guest) Well, I wanted to say that we are recording this right now using a fabulous tool called Riverside. Yes, and I've been guest hosting on the VO BOSS for a couple of years now, and she's been using Riverside, and I think it's a fantastic program. The one that I use when I have guests, when I am doing recorded video chats, is I use StreamYard. 18:43 - Speaker 2 (Announcement) They're both very similar. 18:44 - Tom (Guest) They have their own sets of bells and whistles. Both of them are fantastic. So if you're looking to start a podcast or if you just want to record conversations, Riverside or StreamYard—both of them are fantastic. 18:55 - Anne (Host) And here's one that I think we both have in common, Tom, I know that you use it, and it is... it is my graphic wonder, Canva. 19:03 - Speaker 2 (Announcement) Ah, Canva! I love Canva. 19:04 - Anne (Host) Canva changed the game, I'll tell you what. And I'm not saying that I'm a graphic artist, because nothing would ever replace my web designer, because my web designer is an amazing graphic artist. There's something about being able to see and visualize graphics and where they go and putting them together and making them look good. But if you're just a beginner and you need to do a few social media graphics, you need to do certain things like remove a background. You cannot go wrong with Canva. I've been using Canva for years. It is an absolute favorite tool of mine. 19:33 - Tom (Guest) I use it constantly. I mean, for those of you who have watched any of my how-to videos or have been in a workshop with me where I'm doing a presentation, I use Canva, I'm pretty sure. 19:43 - Anne (Host) Anne, you also have the... 19:44 - Anne (Host) Canva Pro. You have the paid version, Canva Pro. I do. 19:48 - Tom (Guest) So do I. I mean, it's got so many functions. You'd be shocked at the amount of things that it can make. I mean, I primarily use it for my how-to videos and presentations, but I also use it for making thumbnails for my YouTube videos. 20:01 - Anne (Host) Social media graphics. 20:03 - Tom (Guest) Yep, it's got a great library of content, and you can upload all of your content as well. 20:07 - Anne (Host) And also, I'm going to give myself one other plug. 20:09 - Tom (Guest) I'm going to give myself one other plug. There are a bunch of apps that you can have called up on the left side of your Canva. There is one which is to add an AI voice to your presentations, and one of my AI voices is one of those voices. So, yes, you could actually click on that. You could have me voicing your content. 20:27 - Anne (Host) Tom, I'm going to add you to my next presentation. I'm going to add Tom Dheere voice to my next presentation. But that's awesome. I love Canva and the Canva Pro. And remember, Tom, back in the day when you were creating, let's say, a website or a social media graphic and you would subscribe to these places where you could buy the rights to the graphics? Because you need to be legal about these things. You can't just be stealing graphics and downloading graphics. Canva has a great—and the Canva Pro version has a great—amount of graphics that you can use that are built within it and licensed. So you don't have to pay for another tool to get your graphics. So you can get professional graphics. If you need, like a studio graphic to put in the background of one of your social media posts, you can download it from Canva, and the license is there, and you're clear. 21:13 - Tom (Guest) Yeah, what's very interesting is that you can just run searches in their library to find graphics and stuff like that. And then, if you have the Canva Pro account—I don't know if you've noticed this, Anne—is when you click on stuff and you use it, it'll say, "You just saved this amount of money." 21:27 - Anne (Host) Oh, yeah, right. 21:28 - Tom (Guest) Right, because if you didn't have a Canva Pro account, you would have had to pay à la carte for all of these graphics, but as part of the Canva annual fee, you can get access to all of those graphics for free, and you are using them legally and lawfully. 21:40 - Anne (Host) Yeah, I love it. I love it. I love knowing that I'm using them legally and lawfully, because that used to be a worry for me. I mean, I used to be like, "Oh my God," and each graphic I would pay. Even sometimes I'd go to those websites. I think I had an Envato Elements account that, you know, I could go and get the graphics and use those for my social media. And it's just nice because it's built into Canva already, and everything that you use these days has AI built into it. 22:04 Guys, there's really not much that I think you're going to be using tool-wise that isn't going to have some sort of AI built into it. So, again, it's one of those things where I know we need to be careful of it for our voices, and we need to make sure that we're getting compensated. Make sure that any tool that you're using that has AI built into it, that you're within the confines of your own ethical thoughts and what you think is right and fair compensation. And, Tom, you're getting paid for that voice that you have in the middle of Canva, so that's good. And so tools that are ethically sourced, right, that are using AI, I think it's just going to be so embedded into a lot of our tools these days that we're not even going to notice anymore, and it's going to be like... you know, I always tell people with Voice over IP, back in the day I used to install Voice over IP phone systems, and people were like, "Oh no, it'll never work." 22:52 But honestly, that's all we use these days. There's not one phone call you make that isn't going over an internet or a network, a data line, and there are no more POTS lines that are installed. Back in the day, they were Plain Old Telephone POTS lines, P-O-T-S. And so nowadays, all of your communication goes over data lines, and that is Voice over IP. Really, same thing with AI. It's going to be embedded in just about everything that we do. So just be careful and be thoughtful. But these tools are something that I can't live without now. I mean, really. 23:23 - Tom (Guest) Me too. I don't know where I'd be without Canva and all the tools we just talked about today. 23:27 - Anne (Host) I don't know where I would be without my Alexa telling me how many ounces are in a tablespoon or how many... you know, when I need to do some simple conversion. I mean, we're talking like everyday life. So yeah, these are just some of our favorite tools. Tom, I'd love to do another episode in a few months from now to see if we've come up with any other favorite tools. 23:44 But I love sharing tech, geeky gadgets, because you're kind of a tech girl. I think we've come up with a really great list, and, guys, we'll list all of that in the show notes for you today. And thank you so much, Tom, for yet another wonderful, enlightening episode. 23:59 - Tom (Guest) Thank you, always glad to be here. 24:01 - Anne (Host) Big shout out to our sponsor, IPDTL, which I use every single day, by the way, guys. IPDTL, I use for all of my student communications. I love it. It's wonderful, people can record, it's super easy, and you can find out more at IPDTL.com. Guys, have an amazing week, and we'll see you next week. Bye. 24:21 - Speaker 2 (Announcement) Join us next week for another edition of VO BOSS with your host, Anne Ganguzza, and take your business to the next level. Sign up for our mailing list at voboss.com and receive exclusive content, industry-revolutionizing tips and strategies, and new ways to rock your business like a3 BOSS. Redistribution with permission. Coast-to-coast connectivity via4 IPDTL.

Episode 219 covers part 2 of reconstruction. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix⁠. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, ⁠Wix Studio⁠, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an unique view into B2B influencer marketing in today's creator economy.Key tips from Sarah: Pick influencers for their professional relevance, not follower count Focus on organic discovery over so-called influencer toolsInvest in long-term relationships, not just one-off campaignsTimestamps:00:00 – Introduction to Sarah Adam and her role at Wix02:27 – What is Wix Studio and how it differs from classic Wix04:10 – The branding challenge: shifting from B2C to B2B07:21 – Why influencer marketing is a long-term game08:36 – Metrics that matter: brand awareness vs. acquisition10:24 – Choosing the right platforms based on marketing goals13:00 – How to budget and benchmark for influencer campaigns18:14 – Finding the right influencers: tools vs. organic discovery22:28 – The rise of B2B influencer marketing on LinkedIn29:40 – Platform breakdown: what each one does best35:51 – Reposting and ad usage of influencer content40:49 – Advice for aspiring full-time creators47:11 – Sarah's career journey and advice to her younger self-------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠.If you enjoyed this episode, please leave a review so others can find us!

The world of payments is undergoing a radical transformation, and at the heart of this revolution stands Wix Payments. In this compelling conversation with co-heads Vova Tsukur and Amit Sagiv, we uncover how this powerhouse is reshaping financial services for small businesses across 190 countries.What makes Wix Payments truly special? It's not just another payment processor. By leveraging deep user knowledge gathered through their platform, they've crafted a frictionless onboarding experience that allows merchants to start accepting payments almost immediately. This approach has become a lifeline for small businesses often rejected by traditional providers despite being legitimate operations."We see the customer in a holistic way," explains Amit. "We understand their identity really well and can assess risk more accurately than standalone payment providers." This insight enables their unique multi-processor strategy, intelligently routing transactions across various payment partners to optimize approval rates and performance.The future vision they share is equally fascinating. From AI-powered risk management that's already transforming their operations to a world of "real-time everything" where payments, settlements, and payouts happen instantaneously. Vova even predicts a future where "payments become naked, free from UX," with AI agents autonomously conducting transactions based on predefined parameters.Both leaders emphasize that embracing AI isn't optional in today's payment landscape. "The fraudsters don't wait to adapt—they adapt fast," Amit warns. "By the time you catch up to one threat, they've already moved on to something more sophisticated."

218a talks about some recent articles about the civil war. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you've got excellent options. Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical. We're going over numerous site considerations, including:HostingDesign featuresCustomer supportData ownershipAdmin accessContent rightsAnd more

Today's Full Court Finance at Zacks dives into two growth tech stocks—Intuit Inc. (INTU) and Wix.com Ltd. (WIX)—that could be poised to break out and surge into new trading ranges if their earnings results and guidance impress Wall Street. (0:20) - Stock Market Update: Everything You Need To Know For The New Bull Market (5:15) - Top Growth Tech Stocks To Keep On Your Watchlist: INTU, WIX (15:45) - Episode Roundup: Podcast@Zacks.com

In Episode 137 of the Diary of a UK Stock Investor Podcast this week:- (00:00) Show Start (03:04) UK Events Roundup (08:50) UK Stocks Latest News, BYIT, LIKE, ANG, MARS, TET, WIX (15:30) UK Market Update (19:00) Stocks & Shares ISA Update (24:40) Qinetiq plc Analysis [LSE: QQ.] (56:52) Investing Lump Sums vs Drip Feeding JOIN THE YOUTUBE CHANNEL:- https://www.youtube.com/@chrischillingworth Diary of a UK Stock Investor Podcast is a show for everyday long-term retail investors, hosted by Chris Chillingworth. The podcast is unique in that it serves as a place for Chris to reflect on the highs and lows of long-term UK stock investing, as well as sharing detailed updates on how his own portfolio is growing. With new episodes every Thursday, and a detailed update on his quest to reach £1,024,867 in portfolio value by 2043, episodes often discuss investing education, strategy, mindset, ideas and even stock picks and analysis. The show, which now has an active following of over 4000 downloads a month, is curated by Chris Chillingworth, a UK investor for over a decade whose stockpicks have achieved a 18% annual average return between Jan 2014 - Nov 2024. Email Chris at the show on chris@chrischillingworth.com Checkout the website https://chrischillingworth.com 

מה הופך מוצר לכזה שאנשים זוכרים וגם רוצים להשתמש בו? למה זה לפעמים טוב לצחוק על הבעיה של המשתמשים שלנו? איך בונים מודעות שעוררות רגש אצל קהל היעד שלנו? בפרק הזה אדוה שיסגל מארחת את מנו כהן, Head of Marketing במוצר ה-CRM של מאנדיי, לשיחה שמפרקת שלב אחר שלב איך לבנות סיפור סביב מוצר, למה לא מספיק להגיד “המוצר שלנו הוא הכי טוב”, ואיך יוצרים מסר שגורם לאנשים להזדהות ולא רק ללחוץ על מודעה. מנו משתף מהניסיון שלו ב-Wix, ב-Walnut ובמאנדיי, ומסביר איך הוא ניגש לבניית קמפיינים, כולל מחקרים עם מאות אנשי מכירות, קריאייטיב שנשען על כאב אמיתי של המשתמשים, ויצירת דמות של CRM ש"צריך תמיכה רגשית" כדי לדבר על התסכול שבשימוש במערכות אחרות. לאורך הפרק הוא מציג את מודל הפירמידה לבניית מסר – החל מפיצ'רים, דרך הערך למשתמש, ועד לרגש שמחבר את הקהל לסיפור של המוצר. 5 תובנות מהפרק: לאנשים לא אכפת מהפיצ'רים שלנו, הם רוצים להבין מה יוצא להם מזה לספר שהמוצר שלך "קל לשימוש" לא מספיק, צריך לתרגם את זה לערך ממשי. לדוגמה: "זה יחסוך לך זמן", "זה יאפשר לך למכור מהר יותר". מכאן בונים את המסר המרכזי. מאחורי קמפיינים מוצלח יש מתודולוגיה, לא רק השראה למרות שמנו עובד אינטואיטיבית, הוא חושף בפרק מתודולוגיה מסודרת לבניית מסר שיווקי: מתחילים בפיצ'רים, מתרגמים אותם לערך, מזהים את הרגש, ורק אז בונים את הסיפור. זה תהליך שאפשר ללמוד וליישם בכל גודל של סטארטאפ. סיפור טוב לפעמים דורש להתרחק מהמוצרכדי לייצר חיבור רגשי, לפעמים צריך "לשחרר" קצת מהמוצר עצמו ולהתמקד בעולם התוכן שמסביבו. בדוגמה מהפרק: קמפיין שבו ה־CRM הוא דמות שזקוקה לתמיכה, שממחישה את הקושי של המשתמשים בלי להראות את המוצר בכלל. ברנד נבנה דרך עקביות, רגש והפתעהבניגוד לפרפורמנס מרקטינג שמטרתו תגובה מיידית, בניית מותג היא תהליך ארוך שמבוסס על סיפור עקבי, מסר רגשי וזיכרון. כדי שזה יקרה, חייבים להפתיע, לקחת סיכונים, ולעשות דברים שאנשים עוד לא ראו. תקציב קטן הוא לא מגבלה הוא מנוע ליצירתיות חלק מהקמפיינים הכי טובים שמנו יצר נעשו בתקציבים מצחיקים. זה הכריח אותו להיות מקורי, מהיר ולמצוא דרכים לדבר עם הקהל בלי הפקות ענק. לפעמים דווקא מגבלות הן אלה שמביאות את הפתרונות הכי זכירים. ------ מוזמנים להצטרף אל קבוצת הפייסבוק שלנו ולהמשיך את השיח - www.facebook.com/groups/startupforstartup/ ניתן למצוא את כל הפרקים ותכנים נוספים באתר שלנו - https://www.startupforstartup.com/See omnystudio.com/listener for privacy information.

Episode 218 covers part 1 of reconstruction. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

Restituyen al pueblo indígena Wixárika, 22 prediosFGJCDMX refuerza su Unidad CaninaEn EU aprueban proyecto para rebautizar el Golfo de México como Golfo de AméricaMás información en nuestro Podcast

Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and he was asked to extend his term to 6 years where he spent time on small vessel ship helping to keep his country safe. By the mid 2000s he was out of the navy and back on dry land trying to figure out his next move when he was approached by a friend to jump into the extremely competitive website wars battling the likes of Spotify, Squarespace and Wordpress to name a few. Want to know why your website sucks and how to fix it? Nir tells all.Special thanks to our sponsors!AKA is an innovative brand of luxury hotel residences catering to people like me who travel to a place for a week or more, for example on production shoots, and want to feel at home wherever they are. AKA balances the space and comfort of a luxury condo with the style and hospitality of an intimate boutique hotel.This week we were at AKA's West Hollywood location at 8500 Sunset Blvd. It's an iconic location right in the heart of LA where there's going on during the daytime and night life. But AKA West Hollywood is a little sanctuary and where you've all the modern, private and sophisticated services amenities while it still feels like home. If you're staying several days, AKA gives you all the comforts of a home away from home whether it's for business, vacation, filmmaking, a renovation, relocation or whatever...Check out their properties and amenities and book your next trip at Stayaka.comSupport the show

We have a Postscript on the narrative episodes in episode 217. Pictures on this one are from my personal collection, including Pickett's Mill, The General, Glorietta Pass, and Allatoona Pass. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

Episode 216 talks the last battle of the war, the capture of Jefferson Davis, and the CSS Shenandoah. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

Is your brand suffering from an identity crisis? It could be costing you millions. In this eye-opening conversation, branding expert and existential marketing therapist Mordy Oberstein breaks down how brands lose their audience, not from bad design, but from disconnecting from their core identity. He shares insights on how to unify brand and performance marketing, discusses how Jaguar and Wix mishandled brand pivots, and what Coca-Cola got right in their recent redemption arc. If you're a business leader, CMO, or agency pro looking to build a brand that resonates (and converts), this one's a must-listen. Tune in!

If Luka Pecavar could give three pieces of advice to founders building and selling micro-SaaS products, he'd say:Build simple tools that solve a specific problemListen to user feedback early and oftenEven small apps can attract serious buyersLuka built a simple but powerful image comparison app called Before and After for the Wix App Market. What started as a weekend side project quickly evolved into a revenue-generating micro-SaaS with thousands of installs. No venture capital, no large team, just clean code and real user traction.When the time came to sell, Luka listed the app on Acquire.com and closed a seamless deal with a buyer who valued the app's clean architecture and consistent performance.Now he's using the experience as a springboard into new projects and sharing exactly how he did it.In this episode of the Acquire Podcast with Andrew Gazdecki, Luka Pecavar breaks down:How he launched a profitable micro-SaaS inside the Wix ecosystemWhy app marketplaces like Wix and Shopify are untapped opportunities for indie hackersWhat to expect during a micro-acquisition, from listing to negotiationKey lessons from bootstrapping, scaling, and exiting a niche SaaS productIf you're building, scaling, or thinking about selling a micro-SaaS, this episode is a must-listen.Follow Luka's next steps:LinkedIn

#357 In part three of a four-part series, Justin Williams brings back digital entrepreneur Matt Radd to delve into the specifics of buying, fixing, flipping, or holding websites for wealth creation and long-term cash flow. (Original Air Date - 3/13/24) What we discuss with Matt: + The Importance of Testing and Adjusting in Business + Monetizing Websites: Starting Simple + The Power of Affiliate Marketing with Amazon + Expanding Affiliate Marketing Strategies + Success Stories and Tips for Affiliate Marketing + The Importance of Building Relationships in Affiliate Marketing + The Potential of Information Products and Creating Your Own Course + Exploring Different Niches for Affiliate Marketing + The Value of Learning to Build a Website + Building a Passion-Driven Website: A Real-Life Example + Exploring Niche Opportunities in Sports + The Importance of Having a Blog + The Power of Instagram and its Limitations + The Value of Owning Your Online Asset + The Role of Keyword Research in Building a Website + The Importance of WordPress Over Other Website Builders + The Risks of Relying on Wix and Other Similar Platforms + The Power of Networking and Community in Building a Successful Website Links and resources from this episode: AdSense WordPress Amazon Affiliate Google Trends MattandLizRaad.com Thank you, Matt! A BIG Thank you to Matt and Liz Raad for sponsoring today's episode! To connect with Matt on LinkedIn, click here! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode 215 we have the surrender of Joseph Johnston's forces at Bennett's Place. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

In this can't-miss episode of the Simple and Smart SEO Show, Crystal Waddell reconnects with digital strategist and SEO pro Favour Obasi-ike. Whether you're podcasting on Wix, exploring RSS feeds, or wondering how to rank better using voice search, this episode is full of insights you can apply today to stay ahead tomorrow.

In this week's episode of The Marketing Stir we dive into the world of Influencer Marketing!Join Vincent and Sarah Adam, Head of Partnerships & Influencer Marketing at Wix, as they talk about the latest trends and best practices for building authentic influencer relationships that drive real results.

With a strong passion for Partnerships and Marketing, Sarah Adam has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Today, Sarah heads Partnerships and Influencer Marketing at Wix, focusing on Wix's end-to-end web creation platform for Agencies and Enterprises, called Wix Studio. 

Episode 214 covers the assassination of Abraham Lincoln and the manhunt for his killer. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

Thank you for listening to Getting To Know Your Bible. Have you watched the television program Getting To Know Your Bible? Please check us out on Pray.com, YouTube, Apple TV, Dish Network or Direct TV. Click ⁠⁠⁠here⁠⁠⁠ to find out where you can watch in your area. Our goal is to encourage you to get to know your Bible. Getting To Know Your Bible blogs are available on Spaces by WIX, the GTKYB social media pages, and on our website. Follow along with Billy's weekly podcasts and posts to be encouraged. Also, please check out ⁠⁠summerdalechurch.org⁠⁠ for information about the Summerdale Church of Christ.#TelevisionMinistry #faithful #encouragement #podcast #love #spreadthegospel ⁠⁠⁠#GTKYB⁠⁠⁠ ⁠⁠⁠#BillyLambert⁠⁠⁠ ⁠⁠⁠#Bible⁠⁠⁠ #study ⁠⁠⁠⁠⁠⁠⁠#summerdale⁠⁠⁠ ⁠⁠⁠#churchofchrist⁠⁠⁠ ⁠⁠⁠#Jesus⁠⁠⁠ ⁠⁠⁠#NewTestament⁠⁠⁠ ⁠⁠⁠⁠⁠#church⁠ #RayReynolds #rayreynoldsrap #peachtreepress #reclaiminghopeministry #TITUSCamp #McGarveyCollegeoftheBible #BillyLambert #Bible #YouTube #GTKYB #summerdale #churchofChrist #Christianity #online #sermons #gospelpreaching

Thank you for listening to Getting To Know Your Bible. Have you watched the television program Getting To Know Your Bible? Please check us out on Pray.com, YouTube, Apple TV, Dish Network or Direct TV. Click ⁠⁠⁠here⁠⁠⁠ to find out where you can watch in your area. Our goal is to encourage you to get to know your Bible. Getting To Know Your Bible blogs are available on Spaces by WIX, the GTKYB social media pages, and on our website. Follow along with Billy's weekly podcasts and posts to be encouraged. Also, please check out ⁠⁠summerdalechurch.org⁠⁠ for information about the Summerdale Church of Christ.#TelevisionMinistry #faithful #encouragement #podcast #love #spreadthegospel ⁠⁠⁠#GTKYB⁠⁠⁠ ⁠⁠⁠#BillyLambert⁠⁠⁠ ⁠⁠⁠#Bible⁠⁠⁠ #study ⁠⁠⁠⁠⁠⁠⁠#summerdale⁠⁠⁠ ⁠⁠⁠#churchofchrist⁠⁠⁠ ⁠⁠⁠#Jesus⁠⁠⁠ ⁠⁠⁠#NewTestament⁠⁠⁠ ⁠⁠⁠⁠⁠#church⁠ #RayReynolds #rayreynoldsrap #peachtreepress #reclaiminghopeministry #TITUSCamp #McGarveyCollegeoftheBible #BillyLambert #Bible #YouTube #GTKYB #summerdale #churchofChrist #Christianity #online #sermons #gospelpreaching

Thank you for listening to Getting To Know Your Bible. Have you watched the television program Getting To Know Your Bible? Please check us out on Pray.com, YouTube, Apple TV, Dish Network or Direct TV. Click ⁠⁠⁠here⁠⁠⁠ to find out where you can watch in your area. Our goal is to encourage you to get to know your Bible. Getting To Know Your Bible blogs are available on Spaces by WIX, the GTKYB social media pages, and on our website. Follow along with Billy's weekly podcasts and posts to be encouraged. Also, please check out ⁠⁠summerdalechurch.org⁠⁠ for information about the Summerdale Church of Christ.#TelevisionMinistry #faithful #encouragement #podcast #love #spreadthegospel ⁠⁠⁠#GTKYB⁠⁠⁠ ⁠⁠⁠#BillyLambert⁠⁠⁠ ⁠⁠⁠#Bible⁠⁠⁠ #study ⁠⁠⁠⁠⁠⁠⁠#summerdale⁠⁠⁠ ⁠⁠⁠#churchofchrist⁠⁠⁠ ⁠⁠⁠#Jesus⁠⁠⁠ ⁠⁠⁠#NewTestament⁠⁠⁠ ⁠⁠⁠⁠⁠#church⁠ #RayReynolds #rayreynoldsrap #peachtreepress #reclaiminghopeministry #TITUSCamp #McGarveyCollegeoftheBible #BillyLambert #Bible #YouTube #GTKYB #summerdale #churchofChrist #Christianity #online #sermons #gospelpreaching

Email has been around since the 1970s. It’s quick, it’s convenient — and it consumes your life. If you’ve got an office job, chances are you spend most of your working life in an inbox. Email may be the engine of modern commerce, but it might also be the slowest way to get things done—especially in industries where precision and timing are everything. That’s the pain point Chuck Perret set out to solve. Chuck is the founder of Centerline.Co, a cloud-based data management platform for the construction industry. Chuck started his tech journey as a teenager working in his family’s blueprint shop, and eventually launched Centerline in 2021 after seeing firsthand how digital communication was breaking down in the construction world. Centerline helps architects and contractors collaborate more effectively by ditching the messy world of long email chains. It offers project-specific communication tools, document sharing, and bid coordination—all in one place. Today, Centerline serves over 75 architecture firms, with 12,000 users and more than 800 projects managed through the platform. If you’re going to hang a shingle in the digital world, you’ll need a different kind of architect: a web designer. Brandy Arnett is the CEO of Vibrandt Websites, a Lafayette-based web development company. Brandy's not competing with Squarespace or Wix on volume—she’s competing with them on care. Vibrandt builds custom websites with an emphasis on both technical precision and creative polish. Since founding the company in 2019, Brandy and her team of four have launched over 125 websites. And they’re not just building—they’re staying with their clients long after launch, offering same-day support and multiple redesigns over time. Eighty percent of their clients are local, ranging from SLEMCO to CASA to the City of Abbeville, but their reach is growing nationwide. Out to Lunch Acadiana was recorded live over lunch at Tsunami Sushi in downtown Lafayette. You can find photos from this show by Astor Morgan at itsacadiana.com.See omnystudio.com/listener for privacy information.

Jack Chambers-Ward is joined by guest Grace Frohlich, SEO Senior Manager at Brainlabs, to explore how to map user journeys and understand customer paths in search. Grace also shares insights into using AI to create detailed user personas and map motivations behind searches and practical steps for tracking user journeys and keyword tagging to enhance search strategies.Follow GraceBrainlabs: https://www.brainlabsdigital.com/ Follow Grace on LinkedIn: https://www.linkedin.com/in/grace-frohlich/ Grace's article on Wix: https://www.wix.com/seo/learn/resource/user-journey-map-for-seo Grace's Whiteboard Friday: https://moz.com/blog/chatgpt-customer-journey-whiteboard-friday Grace's talk at BrightonSEO: https://www.youtube.com/watch?v=a4_9Yj9yDUg Chapters00:00 Introduction to User Journeys01:56 Sponsored by AlsoAsked03:21 Introducing Grace Frohlich04:31 Understanding User Journeys07:16 The Importance of Search Intent15:03 Creating Bespoke User Personas20:16 Motivations and Non-Linear Journeys25:49 Search Intent and Motivations30:08 The Evolution of Search in 202530:22 Personalised and Conversational Search32:33 Integrating Social Platforms into Customer Journeys36:42 Milestones and Pain Points in User Journeys46:32 Tracking and Organizing Search Data54:34 Final Thoughts and Future Episodes

Say thanks and learn more about our podcast sponsor Omnisend. On this episode of the WP Minute+ Podcast, Matt chats with Toby Cryns, founder of Minneapolis-based agency The Mighty Mo!, about what it's like to run a WordPress agency for 20 years. From building sites in Flash before pivoting to WordPress after Steve Jobs' infamous “Flash is dead” moment, Toby reflects on the evolution of the web industry, the rise of page builders, and the growing influence of AI on development and client expectations.Toby shares his journey of overcoming fear around AI, his experiments with ChatGPT and Copilot, and how he's using these tools to develop a WordPress-based project management app. He discusses how the small business and nonprofit web design market is shifting, the impact of DIY platforms like Wix and Squarespace, and the growing divide between clients who want $300 websites and those who need reliable long-term partners. Through honest anecdotes and hard-earned lessons, Toby explores pricing strategies, client relationships, project management, and the power of sticking with WordPress – even amid uncertainty in the ecosystem.Key TakeawaysAI and WordPress Development:AI is useful as a junior-level coding assistant but still requires deep domain knowledge.Tools like ChatGPT and Copilot have saved Toby hundreds of hours on plugin development.AI won't replace agencies but it will change workflows and create new opportunities.Adapting to Market Shifts:The entry-level web market is increasingly lost to AI and DIY tools.High-end clients may be exploring prototyping internally before approaching agencies.Adaptation is key: agencies that don't evolve risk becoming obsolete.Running a Sustainable WordPress Agency:Project managers and account managers are game changers for scaling without burnout.WordPress plugins like Beaver Builder and services like ManageWP streamline delivery and maintenance.Raising prices (even a little) can be a healthy, overdue adjustment.Community and the Future of WordPress:Despite recent governance controversies, Toby remains hopeful about the WordPress community.The community is WordPress' greatest asset – leaders must help rebuild trust and direction.Gutenberg may yet become the publishing backbone of the modern web.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeVisit Toby's Agency: https://themightymo.com/Connect with Toby on LinkedIn: https://www.linkedin.com/in/tobycryns Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Episode 213 goes over the Appomattox Campaign and the surrender of the Army of Northern Virginia. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

Live from Building Blocks at Jaffa Port, Yitzy Hammer chats with Asaf Naim, co-founder of Kirobo, a trailblazer in Web3 since 2018. Asaf shares his journey from a taxation accountant to a self-taught programmer, sparked by a failed Bitcoin buy in 2011 and a client's lost crypto key in 2018. Kirobo pioneered account abstraction with "smart transactions," introducing the first undo button for crypto transfers. Now, they've launched Intentable (intentable.io) - the "Wix" of blockchain applications, a developer tool for rapid smart transaction creation, and are gearing up for Dappable (dappable.ai), an AI-driven platform to build DApps, tokens, and UIs in minutes. Asaf envisions Dappable as the next big Web3 driver, blending NFT and token innovation. Follow @Kirobo on Twitter for updates and join the revolution!Asaf on LinkedIn: https://www.linkedin.com/in/asafnaim/Check out Intentable: https://app.intentable.io/trading/top_pairs?utm_source=linkedin&utm_campaign=Profile

A far less political edition than most this year let's Jim Hedger and Kristine Schachinger spend more time talking about tech news, web marketing, and SEO. We start by marking the movement of Mordy Oberstein as he leaves a highly successful tenure as head of branding at website builder Wix. More than anyone in our memory, Mordy helped Wix overcome what was a difficult reputation which stands as stellar testimony to his powers as a brand marketer. We note how Google Business Profiles is still broken, weeks after reporting the interface was riddled with bugs. Matt Mullenweg's for-profit arm of WordPress, Automattic laid off 16% of its workforce in order to improve profitability and capacity to invest as he moves to restructure Automattic. We also talk about Tinder and flirtbots, the assumption of a right to bend copyright rules by OpenAI, Elon Musk's xAI's $33billion purchase of X (TwiXter) from owner Elon Musk, Bing's expanding Copilot, the gravity effect large brands have at Google, and a lot more fun techie stuff. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google's strategic maneuvers in Europe are reshaping the SERP landscape and challenging the status quo in local search. With a strong research effort of the last two years, our guests dissect Google's attempts to comply with the DMA, such as the introduction of the Places Sites Tab, Carousel and the decoupling of the Local Pack from Google Maps. Despite these efforts, user behavior tells a different story—one where Google's new features are largely ignored. It seems the Local Pack is still the go-to destination for users, regardless of these new additions. Meanwhile, the episode exposes an intriguing juxtaposition in the hotels vertical, where booking.com emerges as a formidable player through ad dominance, highlighting a complex dance between market giants. This scenario sparks a discussion on whether Google's self-preferencing tendencies are truly being curtailed or simply rebranded. Join us as we explore how Google's “play nice” strategies may just be a façade amidst ongoing DOJ antitrust pressure. Could this pave a path for diversified regional strategies and fresh opportunities in the digital marketing sphere? Let us know your thoughts of the show at https://ratethispodcast.com/EDGE  Key Segments: [00:02:01] SEO News from the EDGE Highlig [00:04:40] Introducing NearMedia: Mike Bluementhal, Greg Sterling, and David Mihm [00:08:03]  What is the Digital Marketing Act? [00:08:59] Article 65 of the DMA Applies to the Regulation of Search [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:34]  What has Google Done to Comply with the DMA? [00:16:21]  Google Rewriting History with Multiple Local Packs [00:18:13]  Was This Done to Address American Antitrust Concerns? [00:20:06]  Will the Election Change the Antitrust Enforcement? [00:24:23]  EDGE of The Web Sponsor: InLinks [00:26:31]  The DMA is not Prescriptive, But Setting Operational Parameters [00:28:10]  Major Research Since 2023 on User Behavior [00:30:23]   Google has a Self-Interest to Show You the Last Click [00:32:42]  EDGE of The Web Sponsor: Wix Studio [00:35:14]  What was the Most Surprising Findings? Guess....  [00:38:15]  In Summary: A Bad Faith Argument on Google's Part   Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site InLinks: https://edgeofthewebradio.com/inlinks  Wix: https://edgeofthewebradio.com/wixstudio  Follow Our Guests: Mike Bluementhal:  X: @mblumenthal LinkedIn: https://www.linkedin.com/in/mblumenthal/ BlueSky: @mikeblumenthal.bsky.social Greg Sterling: LinkedIn: https://www.linkedin.com/in/gregsterling/  David Mihm:  LinkedIn: https://linkedin.com/in/davidmihm  Resources https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/  https://www.nearmedia.co/dma/google-dma-compliance-2025-03/  https://www.nearmedia.co/dma/eu-home-services-search-behavior/  https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/ https://www.nearmedia.co/eu-home-services-search-behavior/

In episode 212 we cover Five forks and the Union breakthrough at Petersburg.https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

The conversation discusses the challenges merchants face in creating optimized product descriptions and how automation can streamline this process. It highlights the importance of generating copy that is not only engaging but also optimized for search engines to enhance conversion rates.TakeawaysMerchants spend a lot of time on product descriptions.Automated tools can generate optimized product descriptions.The generated text is tailored to the context of the site.Automation helps in creating copy for various site elements.Effective copywriting is crucial for e-commerce success.SEO optimization is key for product visibility.Automation can save time for merchants.The right copy can significantly improve conversion rates.Understanding the target audience is essential for effective copy.Merchants can focus on other tasks while automation handles descriptions.Chapters00:00Introduction to Wix and E-commerce Growth03:15AI Innovations in E-commerce05:59Streamlining Store Management with AI08:52Future Roadmap and Innovations at Wix11:51Expanding E-commerce Beyond Borders

In Episode 211 we go over the last offensive for the Army of Northern Virginia at Fort Stedman and the Union assault on Spanish Fort. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena. We unpack a treasure trove of insights with Cyrus, covering the key concepts of modern SEO: the importance of brand searches, building authority through expert imagery, and the critical need to integrate personal experience. Discover how Google's shifting algorithms and Quality Raters Guidelines are reshaping the landscape, requiring a pivot from traditional keyword-heavy strategies to a more holistic, value-driven approach. Cyrus shares firsthand experiences from his time as a Quality Rater, offering a rare glimpse into how Google evaluates experience and authenticity. Find out why now is the time to invest in unique, non-scalable content that showcases your expertise and passion, setting your brand apart from AI-generated noise. Brand is the play, folks.  Key Segments [00:06:59] Brand Building for AI Defense [00:10:21] EDGE of the Web Title Sponsor: Site Strategics [00:12:48] "Images as Essential Content" [00:16:39] EDGE of the Web Sponsor: InLinks [00:18:49] Challenging SEO Quality Rater Role [00:21:13] Evaluating Experience for Google Rankings [00:24:23]  People-Focused Content [00:29:41] EDGE of The Web Sponsor: Wix Studio [00:33:04] Personalization: Your Company's Unique Edge [00:36:59] Evolving Strategies for Affiliate SEO [00:39:17]  Launching New SEO Marketing Directory: Zippy List Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks: https://edgeofthewebradio.com/inlinks  Wix: http://edgeofthewebradio.com/wix Follow Our Guest: X: @CyrusShepard X: @ZyppySEO LinkedIn: Cyrus Shepard Resources: Zippy SEO Company List

It all comes down to this... the final event of March Market Cap Madness! Defending Champion Andy Cross has held off all contenders and pretenders, but young phenom and game show survivor Emily Flippen is not one to back down from a challenge. Who will win the crown for 2025? We're betting on you to come out smarter, happier, and richer as we all play and learn together! Companies discussed: BRZE, WIX, KMI, PTON, AMAT, HHH, ARE, RHP, NDAQ, VKTX Host: David Gardner Guests: Andy Cross, Emily Flippen Producer: Rick Engdahl

A blank canvas. A single frame. The quiet hum before a film breathes life into a screen. But what happens after the final cut? How does a filmmaker's vision transcend the void and reach the hearts and minds of an audience? Today, we unravel this mystery with Danielle Raiz, a passionate advocate for creatives, whose work at Wix has been dedicated to empowering filmmakers and video creators.In this boundless digital age, content creation has become more than just an art—it is a language, a currency, a revolution.Danielle Raiz reminds us that the modern filmmaker is no longer a mere artist but an entrepreneur, an architect of their own cinematic empire. She shares how filmmakers can harness websites, digital marketing, and audience engagement to elevate their craft beyond the screen. "You have to engage with your viewers even before you start filming," she emphasizes. "You build your own website, create a teaser, and start talking to your fans. You share behind the scenes, updates, and teasers to create a buzz before your film is even out."A film, like a tree in the forest, may not make a sound if no one is there to hear it. Gone are the days when a filmmaker could rely solely on festivals and distributors. The power has shifted. Now, with tools like Wix, a filmmaker can craft their own digital home—a place where their work is presented with intention, where it is not merely another flickering light in the vast, crowded universe of content. The key is in visibility. "Your site is really your business card," Danielle Raiz explains. "When people talk to you, they'll Google your name. If they find a professional, beautiful online presence, it reflects on how they see your work."It is no longer enough to create; one must cultivate. Cultivate an audience, a brand, a presence. Marketing is not a necessary evil; it is an extension of the story itself. The best marketing does not feel like marketing at all—it is storytelling, an invitation, an experience.Danielle Raiz speaks of how major brands have already embraced this, turning advertisements into compelling short films. The lesson for filmmakers? Market your work as you would craft a scene—thoughtfully, purposefully, beautifully.Yet, beyond the artistry of marketing lies a fundamental truth: control. "For a long time, video creators had to play by the rules of streaming platforms," she says. "Now, everyone is chasing after great content creators. You have the power. You control the way your work is displayed, monetized, and shared. And that is an exciting time to be a filmmaker."We live in a time where technology shifts at the speed of thought. Virtual reality, interactive storytelling, live engagement—these are no longer distant dreams but tools at our fingertips. The game is no longer about who gets a seat at the table; it is about those who build their own table. And in this unfolding cinematic future, those who understand both art and strategy will rise.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Anfisa and Ioana explore the future of UX maturity in product organizations, examining the shift away from user-centricity, the impact of AI, and how we can redefine the benchmarks for measuring UX effectiveness in the evolving design landscape.This episode was recorded in partnership with ⁠⁠⁠⁠⁠⁠⁠Wix Studio.⁠⁠⁠⁠⁠In this episode: 01:04 Episode starts02:35 Wix sponsorship04:16 Catch up09:39 What will UX maturity in product organizations look like in 2025 and in the years to follow?21:07 What is coming up for us in the design industry? With a clear shift away from user-centricity, how do we navigate these changes? What role does AI play—will it benefit us?30:48 Should we rethink how we measure UX maturity? What other factors do you believe are crucial for defining UX maturity?Mentioned in this episode: UX collective “The state of UX in 2025” reportNielsen Norman Group “The 6 levels of UX maturity”Honest UX Talks episode with Jakob NielsenCheck out these links:Join Anfi's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Job Search community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey.Ioana's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AI Goodies Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in Ioana's AI course ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"**AI-Powered UX Design: How to Elevate Your UX Career"**⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Interaction Design Foundation with a 25% discount.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠❓Next topic ideas:Submit your questions or feedback anonymously ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Links:

Episode 210 fights the battles of Averasboro and Bentonville. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

Eric Simons is the founder and CEO of StackBlitz, the company behind Bolt—the #1 web-based AI coding agent and one of the fastest-growing products in history. After nearly shutting down, StackBlitz launched Bolt on Twitter and exploded from zero to $40 million ARR and 1 million monthly active users in about five months.What you'll learn:1. How Bolt reached nearly $40M ARR and 3 million registered users in just five months with a team of only 15 to 20 people2. How Bolt leverages WebContainer technology—a browser-based operating system developed over seven years—to create a dramatically faster, more reliable AI coding experience than competitors3. Why Anthropic's 3.5 Sonnet model was the critical breakthrough that made AI-generated code production-ready and unlocked the entire text-to-app market4. Why PMs may be better positioned than engineers in the AI era5. How AI will dramatically reshape company org charts6. Eric's wild founder story (including squatting at AOL's HQ) and how scrappiness fueled his innovation—Brought to you by:• Eppo—Run reliable, impactful experiments• Fundrise Flagship Fund—Invest in $1.1 billion of real estate• OneSchema—Import CSV data 10x faster—Find the transcript at: https://www.lennysnewsletter.com/p/inside-bolt-eric-simons—Where to find Eric Simons:• X: https://x.com/ericsimons40• LinkedIn: https://www.linkedin.com/in/eric-simons-a464a664/• Email: Eric@stackblitz.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Eric Simons and StackBlitz(04:46) Unprecedented growth and user adoption(10:40) Demo: Building a Spotify clone with Bolt(15:28) Expanding to native mobile apps with Expo(19:09) The journey and technology behind WebContainer(25:03) Lessons learned and future outlook(29:15) Post-launch analysis(34:15) Growing fast with a small team(41:00) Prioritization at Bolt(45:51) Tooling and PRD's(48:42) Integration and use cases of Bolt(52:24) Limitations of Bolt(54:24) The role of PMs and developers in the AI era(59:56) Skills for the future(01:14:18) Upcoming features of Bolt(01:20:17) How to get the most out of Bolt(01:23:00) Eric's journey and final thoughts—Referenced:• Bolt: https://bolt.new/• Cursor: https://www.cursor.com/• Wix: https://www.wix.com/• Squarespace: https://www.squarespace.com/• Dylan Field on LinkedIn: https://www.linkedin.com/in/dylanfield/• Evan Wallace's website: https://madebyevan.com/• WebGL: https://en.wikipedia.org/wiki/WebGL• WebAssembly: https://webassembly.org/• CloudNine: https://cloudnine.com/• Canva: https://www.canva.com/• StackBlitz: https://stackblitz.com/• Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell (Y Combinator, Managing Director): https://www.lennysnewsletter.com/p/lessons-from-1000-yc-startups• Y Combinator: https://www.ycombinator.com/• Anthropic: https://www.anthropic.com/• Dario Amodei on LinkedIn: https://www.linkedin.com/in/dario-amodei-3934934/• Linear: https://linear.app/• Notion: https://www.notion.com/• Salesforce: https://www.salesforce.com/• Atlassian: https://www.atlassian.com/• Photoshop: https://www.adobe.com/products/photoshop/• Figma: https://www.figma.com/• Greenfield projects: https://en.wikipedia.org/wiki/Greenfield_project• Gartner: https://www.gartner.com/• OpenAI researcher on why soft skills are the future of work | Karina Nguyen (Research at OpenAI, ex-Anthropic): https://www.lennysnewsletter.com/p/why-soft-skills-are-the-future-of-work-karina-nguyen• Albert Pai on LinkedIn: https://www.linkedin.com/in/albertpai/• Bolt's post on X about “Bolt Builders”: https://x.com/boltdotnew/status/1887546089294995943• Sonnet: https://www.anthropic.com/claude/sonnet• ChatGPT: https://chatgpt.com/• Breaking the Rules: The Young Entrepreneur Who Squatted at AOL: https://www.inc.com/john-mcdermott/eric-simons-interview-young-entrepreneur-squatted-at-aol.html• Imagine K12: http://www.imaginek12.com/• Geoff Ralston on LinkedIn: https://www.linkedin.com/in/geoffralston/• AOL: https://www.aol.com/• Bolt on X: https://x.com/boltdotnew—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Is your website working for you? If not, are you looking for a website design company? What do you need to know and what are the questions you should ask to get the best website for your company? Today, Lori provides essential guidance for business owners on hiring a web design company. She emphasizes the importance of a well-designed website as a critical business tool and outlines key questions to ask potential web design partners. Topics include the company's industry experience, design and development process, SEO practices, project timelines, costs, post-launch support, and content creation. Lori aims to help listeners make informed decisions to ensure a successful partnership, ultimately leading to a website that effectively serves their business needs. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori  

Weird True Crime welcomes Missing in Hush Town. This is the first episode from the first season of the long-form investigative podcast. Missing in Hush Town: Chapter One  Jennifer Wix was just 21. Adrianna, her baby girl, was just 2. On March 25, 2004, the girls were never seen or heard from again. We started this podcast with a sliver of hope that perhaps one of the girls was still out there- after all, who could harm an innocent little girl?We now have confirmation that neither girls took a breath past March 25, 2004. Our mission is the same- bring the girls home, but our search has changed- we're in a race to find their remains before any deals with the Devil can be made. Jennifer and Adrianna deserved better in our small town in 2004. What was once a Hush Town is now filled with Wix Warriors.Small towns talk…And we've been listening.We should start here, like I did- on March 25, 2004.And come along as I take you deep into my 15+ month long journey as a Wix Warrior.Working alongside Casey Robinson, Jennifer Wix's sister, we have poured countless hours walking together in this journey for justice- and we promise to take you along the way, as much as we can, as soon as we can. We won't stop until the girls are home and justice is served. No more good ole boys.No more HUSH TOWN.Small towns talk-and we're listening.The entire first season is available now, wherevery you get podcasts. Follow us on Instagram:@YourhostJules@MissinginHushTown@jenniferandadriannawixFacebook:@truecrimeandheadlines@justiceforjenniferandadriannawixThank you to our episode sponsors:Romance and RustTommy's Concrete Don't miss Jules' weekly true crime podcast, True Crime and Headlines with Jules & Jen Help support our show by leaving us a 5 star review and rating wherever you get your podcasts!10 % of all profits from this podcast will be donated back to the Wix family to fund their costs in this journey of justice.For more information, visit our website www.missinginhushtown.comYou're wanted.You're loved.And you deserve to be found. Thank you to our season one sponsors:Relive StudioHometown ConnectSixOneFive Real Estate AdviHometown Connect Your all-in-one app for Middle TN communities. SixOneFive Real Estate Advisors, LLC People Over Profit.Relive StudioUnlock the story your brand deserves. Andi B's Boutique Creating faith, pet, and family-friendly designs for all.  Hometown Connect Your direct connection to local dining, shopping, events, jobs, and news in Middle Tennessee communiSixOneFive Real Estate Advisors, LLC People Over Profit.Andi B's Boutique Creating faith, pet, and family-friendly designs for all. Relive StudioUnlock the story yourSupport the showBecome a supporter of this podcast: https://www.spreaker.com/podcast/weird-true-crime--5679751/support.

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape.  Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google's reliance on brand as a filter to discovering which digital strategies can enhance your site's authority without solely focusing on keywords, we've got the latest insights. Care to rethink your link strategy? Discover how anchor texts can shape your brand's perception and influence your rankings in this domain-driven age. Erin and Cyrus explore fresh approaches that every good SEO should consider adopting. Don't miss out on this Zippy discussion where we explore the starting point for building a brand that impacts SEO.  We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview! Key Segments: [00:07:33] Measuring Brand Impact in SEO [00:15:54] EDGE of the Web Title Sponsor: Site Strategics [00:18:53] Essential Brand Marketing Basics  [00:21:47] Off-Site Brand Engagement Strategies [00:24:47] Evolving SEO: Personal Experience Matters [00:27:23] Future-Proof Your Content Strategy [00:30:43] EDGE of The Web Sponsor: Wix Studio [00:33:37] Mirror, Image, and SEO Authority Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest: X: @CyrusShepard X: @ZyppySEO LinkedIn: Cyrus Shepard Resources: Zippy SEO Company List

In this episode of JavaScript Jabber, our host Charles Max Wood, panelist Dan Shappir, and special guest Yoav Abrahami, CTO of Wix Enterprise, engage in a fascinating discussion on the evolving landscape of web frameworks. They dive into the functional and nonfunctional requirements of frameworks, the emerging innovations in meta frameworks, and the significant market shifts driven by increasing regulations and AI advancements. Yoav shares insights into his work on creating a collaborative web framework aimed at bridging the gap between designers and developers, while also addressing crucial future trends in security and design-to-code capabilities. Tune in to explore the dynamic future of web development with insights from industry leaders.Become a supporter of this podcast: https://www.spreaker.com/podcast/javascript-jabber--6102064/support.

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Starting an online store is easier than it used to be, but aren't there still a ton of things you need to know, plus all the coding and API integrations you need to do? Today we're going to talk about AI in e-commerce and how low-code and no-code platforms are democratizing retail so it's easier than ever to run and scale online businesses. To help me discuss this topic, I'd like to welcome Oren Inditzky, VP and GM of Online Stores at Wix. Oren Inditzky is the VP and GM of Online Stores at Wix. He is responsible for Product Management, Engineering, UX, Design, Data and Operations for Wix ecommerce website builder, powering more than 700K online stores worldwide. Prior to Wix Oren worked as Head of Product at Expedia and a Director of Product Management at Dell, leading cross-functional global teams, responsible for mass-market mobile apps, e-Commerce and SaaS. RESOURCES eTail Palm Springs: https://etailwest.wbresearch.com/ Wix: https://www.wix.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Christy Harst, founder of Building Doors VO, joins BOSS Anne Ganguzza to share her journey from an aspiring journalist to a champion for gender diversity in voiceover. Her story highlights the importance of perseverance, self-belief, and the power of engaging in collaborations with industry talents. In a bold step to challenge industry norms, Christy leads Building Doors VO, a campaign to amplify female voices in traditionally male-dominated fields, such as sports promos. The BOSSes highlight the importance of community support and the ongoing fight for gender equality in voiceover.   https://www.voboss.com/special-guest-christy-harst 00:01 - Testimonial (Ad) Hey, Anne, just wanted to let you know that I got a chance to listen to the entire podcast with Pilar, part one and two Fantastic interview. Found her very interesting and really enjoyed the entire thing. Thanks so much for the Boss podcast.  00:17 - Anne Ganguzza (Host) Hey bosses, are you new to VoiceOver and not sure where to start? Join the VOPeeps VIPeeps membership and get access to over 350 hours of pre-recorded classes, a 15% discount on all VO Peeps, guest workshops and free monthly workouts. This membership is perfect for those wanting to get started in the industry. Find out more at vopeepscom slash join-now.  00:47 - Intro (Ad) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  01:06 - Anne Ganguzza (Host) Hey, hey everyone. Welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and today I am privileged and honored to have special guest voiceover actor and the creator of the Building Doors campaign, Christy Harst Yay.  01:22 - Christy Harst (Guest) Thank you very much for having me. I appreciate the opportunity.  01:26 - Anne Ganguzza (Host) Yeah, Christy, I'm so excited. I feel like we're soul sisters here.  01:32 - Christy Harst (Guest) You have better makeup, but yes, Well.  01:35 - Anne Ganguzza (Host) I'll tell you what. It is wonderful to have you on the show because you're doing amazing things and I want the bosses to know about them. So for those bosses that don't know who you are, let's kind of start at the beginning. Talk to us a little bit about your career. You've been in this industry for quite a while, so tell us a little bit about how you got started.  01:54 - Christy Harst (Guest) Sure, thank you. I appreciate that. I majored in broadcast communications and I was supposed to be the next Barbara Walters in case you didn't get the facts in the 80s, it turns out that after an internship at MTV, I saw what women had to do and who they had to be to be at the top and it wasn't something I was willing to do.  02:12 So I pivoted, if you will, and had a career a traditional nine to five career, if you will, in marketing, pr and event planning, la-di-da-di. And I always felt this pull and this tug when I would listen to the radio and I would hear these people and I would say, oh.  02:28 - Intro (Ad) God.  02:28 - Christy Harst (Guest) I can do it so much better than them. Oh my God, it's so painful. And so one year I made a New Year's resolution to get an agent and I did and I didn't get one audition. So the next year I said, well, forget them, I'm going to go get another one. And I got another one. And I was with that agent for 17 years. I booked national campaigns, I did a lot of on-camera.  02:49 That was BC before children, and once my husband and I decided to have kids, we decided to build a studio in the house in the basement and I booked national campaigns from there as well. And now I'm on the first level of the house with a studio brick, so I feel like I'm no longer a basement troll.  03:06 - Anne Ganguzza (Host) There's something to be said for those basement studios though. I mean I had one. I mean we don't have basements here in California and they make great studios they do, that's for sure.  03:15 - Christy Harst (Guest) No, they do, they do, and mine was very makeshift.  03:21 - Anne Ganguzza (Host) But hey, I did it. I mean, I'm just saying that was the only noise really when that went on.  03:26 - Christy Harst (Guest) I always used to have to run and manually turn off the HVAC, go and do work and then go run and my kids would be like it's so cold, it's so cold, I'm like I'm not done, recording I'm not done. And then, most recently I would say in the last five years actually, five years ago I went to my first voiceover conference and it was in Columbus, ohio, and it was something called the Mid-American or Mid-something and I knew no one. I knew absolutely no one and I ended up there meeting. Listen to all the heavyweights that were there and I had no clue. So Roy Yolkerson was there, joe Cipriano was there, mark Scott was there it was his first conference ever that he was teaching a class Rodney Salisbury was there, jmc was there, all these people and I had no idea. I had no idea who any of these people were.  04:16 So I was late getting to some of the breakout sessions and there weren't that many left to pick from and the only one that was left was Joe Cipriano's promo class. I didn't even know what promo was and I was like, oh gosh, fine, I'll go into this one. There was only me and like three other people and AJ McKay was in there running it and I went up and did it and I was hooked. I was like you mean, I can say five words and each word is like a different story. And I'm done, I'm done, that's it. I love it, because I don't do audiobooks. I'm not a marathon runner.  04:52 - Anne Ganguzza (Host) I am a sprinter Right.  04:54 - Christy Harst (Guest) Yeah, absolutely. And so from that point forward I was kind of like, oh, I really think I could do this, and so I ended up working with Joe. We flew to New York. I'm in Cleveland, Ohio, but we flew to New York and recorded a demo for Network Promo and Joe is wonderful. Oh my gosh, he's amazing. He really is. He's so gracious. He's a wonderful teacher.  05:13 - Intro (Ad) And.  05:13 - Christy Harst (Guest) I learned a lot from him. Absolutely and it ended up being nominated for a SOVA and I was the only woman in the category. I lost to Dave Fennoy. But again, if you're going to lose to somebody, that's right Lose to Dave Fennoy, right?  05:27 - Anne Ganguzza (Host) Yes, absolutely.  05:34 - Christy Harst (Guest) Who is also an amazing human being. And then after that I started to try and explore promo and so on and so forth. And I am a former college athlete, I am a former head varsity coach, my kids are both terribly athletic and my bank account shows it, and we're a sporting family. We choose to go to sporting events for almost like our staycations. So I said why don't I do sports promo, like that's a perfect way to match my passion and my ability and my talent? And for a good three, four years I invested in training, I invested in workshops, I invested in demos and it wasn't getting me anywhere and I just was getting really frustrated.  06:10 - Anne Ganguzza (Host) So why do you think you did all the things right? You did all the things right, you got your training, and you trained with some of the best. You got your demos, and so what do you think was the issue? What was not happening, and see, that's the fun part.  06:25 - Christy Harst (Guest) That's where Building Doors, a campaign that I started, really was birthed, because I didn't know. I was doing everything that everyone told me to do. Sure, I was doing out-of-box marketing. I was creating fan videos where I voiced them, I wrote them, I created them. I was doing all of the things that you're supposed to do Email marketing, cold calling, all of the things, and nothing was moving the needle. All of the hard things.  06:46 - Anne Ganguzza (Host) All of the hard things, yeah, but you know I enjoyed it. And yeah, I was going to say, and something tells me that you did it with full force. Oh yeah, Not even like 100%. I feel like you did 150 to 200%. I just get that about you.  07:00 - Christy Harst (Guest) Yeah, well, you know, when I sink my teeth into something, I don't let go.  07:03 - Anne Ganguzza (Host) I'm right there with you. I feel that.  07:05 - Christy Harst (Guest) Why not Like? Why, If you're going?  07:06 - Anne Ganguzza (Host) to do it, do it all the way.  07:08 - Christy Harst (Guest) And so I had signed up for a promo workshop with a prominent promo LA agent, a woman, and during that workshop I did a read for her and she was like, yeah, book, it's great book.  07:19 And I was like you know what? Okay, stop, I'm not booked. I'm never booked and I'm not repped by one of the larger agencies, so the access to those opportunities are even smaller. So what are my chances? What are my chances in booking sports promo? And she was very honest. And she said not so much. And I said why it was interesting because my whole body just slumped and there were people in the room, in the Zoom room, were like Christy, no, don't slump, it's okay. No, no, no. And she said it's not for a lack of women trying to create opportunities for women in these niche spaces. These opportunities that are created by women climb and climb and climb up the ladder of decision making and when it reaches the C-suite to a middle-aged man, they say love the concept, not the voice. We're putting a man on it, sure, and she said I encourage you to make your own noise. And so I got off the workshop and I was like but I am making my own noise, I am doing out-of-the-box marketing, I am creating videos for specific teams, I want to voice for I am working my LinkedIn connection, I'm doing everything I possibly can.  08:36 Went to bed, woke up the next morning called Brandon Miller, who is the VO craftsman, and I just went off. Is the VO craftsman and I just went off. Brandon, can you believe what she said to me? What am I supposed to do? I'm so upset. What am I supposed to do? You mean to tell me that just because I'm a woman, that I'm not getting access to these opportunities on my own? That's nuts. So I went to walk the dog. I came back and I called him and I said here's what we're going to do. We are going to get women, other female voice actors and I'm going to partner with women around the world and we are going to revoice scripts originally voiced by men in male-centric genres like construction, like alcohol, like tech, like sports, like automobiles, and we are going to show through these reels that not only are women good at it, but also brands are not going to miss anything from it.  09:25 You know those C-suite men who are saying, oh no, well, why? Because women statistically have anywhere it depends on the globe or United States but anywhere between 60 and 80 percent of the purchasing power in their homes. They make the decisions about what money is spent and where, whether you get season tickets, whether you get swag when you go to a game. What kind of camps your kids go to, what kind everything right. So women have the purchasing power. Number one. Number two women don't want a wine night with pink logoed hats anymore at games. That's not what they want. Women are sports fans. Women are carpenters.  10:02 Women are tech driven, so why are we using men as the messaging? And the more and more and I dug into this, the more it spurred me to keep going. Because here's why, for example, the voice of Sondi I know Sondi, yeah, yeah, sondi, okay, gorgeous voice. She chose to do a spot for Lowe's. So in researching every spot, every reel, I want to have it based in data. So I was doing research and I stumbled upon a study that Lowe's had conducted because they wanted to differentiate themselves from Home Depot. What they knew was that Home Depot was a spot that contractors went to. Typically, men are the contractors. Home Depot is poorly lit, it's messy, there are limited displays and the aisles are super tight. So because Lowe's recognizes that women have the highest purchasing power, they decided to make their stores well-lit really wide aisles, everything is bright and colorful. And then they have these huge displays that show you how you can use the products and what you can create. Yet they rarely use a woman on their branded campaigns for TV and radio Rarely.  11:15 We're missing something here, right, if you had all that money to do a study and you put all that attention into gearing your stores towards women because you know that they have the highest purchasing power. Why aren't you using more women in front of and behind the camera? Sure?  11:30 - Anne Ganguzza (Host) Well, it doesn't make sense, right, comes down to who are those decision makers, right? Who are the decision makers that are selecting the voices, which is, as you mentioned prior, a lot of times and this also happens when we audition, right? I mean, why is it that when we audition, we're told casting specs to be conversational and talking to your best friend and then, ultimately, when it airs, we possibly hear something that sounds like the old announcer-y thing? Well, could be that an older person that was doing the directing or that finally made that choice, made that choice.  12:04 And so I think it really depends on who's making the choice for the voice talent. And I get you in terms of being in male-dominated fields. I've kind of myself have been an engineer back in the late 80s, I worked in technology for about 20 years. I'm a female demo producer, and so I've been treading that line the whole time. So I really feel that a campaign that can bring awareness right, so it's not just maybe the one person making that decision, but they can bring awareness to the world or the companies. I think that that is a really wonderful way to get things going and actually building doors and breaking the glass ceiling for women.  12:47 - Christy Harst (Guest) Yeah, and you know that day after I walked my dog, I was like, well, everyone uses these terms like go kick down the door, go knock on the door, and what I realized is that there's no door for me to knock on. So I have to build it and I'm going to bring a bunch of other women with me. I love it.  13:04 - Anne Ganguzza (Host) Yeah, let's talk about the Building Doors campaign. When did you start?  13:08 - Christy Harst (Guest) March 1st of 2024. So it's been 10 months.  13:12 - Anne Ganguzza (Host) Okay, and what did you do to start building that? What was required for you to do that? A website, a domain.  13:20 - Christy Harst (Guest) No, no, I didn't even have. I had nothing. It was February 9th or 10th and I was like this is what's going to happen, I'm going to do it. And I remember there was a moment I was sitting on my couch and I said to myself if you're going to do it, you have to do it now, but if you're not going to do it, just don't, because it's going to take a lot of work and you have less than two and a half weeks to launch this on March 1st, for in honor of Women's History Month, and I was like, all right, fine, it's done.  13:44 And I started calling all the women that I knew. Then I started researching women online and on Instagram and at first I just used my social media, so I didn't have time to create a page Like it wouldn't have had the impact right. So I launched it on my Instagram, on YouTube, on Facebook, on LinkedIn and on TikTok and I was literally going to do one post. Then one post turned into a month. All right, fine, I'll do a month. And then something happened. People actually watched it, people actually commented and people actually shared, and they shared it to the point where a woman got a job from it, and I think that that shows the power of community when you all unite under a shared mission.  14:26 So Ashley Tirado is a voice actor who did a spot for Honda Sport. She voiced it and about three or four months later she called me and said she doesn't know who, but somebody forwarded or shared this reel. Someone saw it, forwarded it to an ad agency in Florida. That Florida agency reached out to Ashley and hired her to do a slew of Honda spots. Building doors at that point had created an opportunity that otherwise didn't exist for a woman in voiceover in a male-centric lane, and that was like recreational drugs for me. I was like, yes, I'm hooked.  14:59 - Anne Ganguzza (Host) Yes, I'm hooked. I also do automotive, but I'll tell you what it's been a hard climb in automotive as well. I do not get the amount of automotive that I know my male counterparts do, so it's kind of like I feel like when they want a novelty, when they want a novelty, they want something just a little bit different, they're going to hire the woman, but more than not. I'm hearing those campaigns either. The campaign that I had was taken over by a male voice. So, yeah, it is something that I feel like as a female wanting to have the same opportunities. It's hard, it really is, and you do have to build doors. And so now, after I would say 10 months, what happened after that? Because you bought the domain, do you have a website?  15:46 - Christy Harst (Guest) I do, and you know why? Because there was a woman. I have a lot of Zoom calls.  15:50 I spend a lot of my time trying to get to brands, talk to brands, talking to all these different people, and a lot of my time trying to get to brands, talk to brands, talking to all these different people, and a lot of the brands I've talked to I haven't publicly shared because I'm not ready to yet, but there was a woman who was the former head legal for a major, major major sports an American sports company, if you will, or brand and she said listen, I can totally hook you up with the top people because your message deserves to be heard there. However, I can't do it unless you have a website. And I had been dragging my feet and I was like, well, there's an investment there, yeah, so, yeah, I mean I get that.  16:26 - Anne Ganguzza (Host) I have multiple websites, so I know, yeah, yeah, and that is probably coming out of your pocket. It did.  16:32 - Christy Harst (Guest) Yeah, it did, and that's when things started to get really serious. Because I invested in the website, I created it on my own in Wix over a weekend. Fronk his last name, I think, is Fronk he helped me yeah, Jim Jim Fronk.  16:44 Yep, he helped me work through some things. He was wonderful, and so now we have a website. And I mentioned, oh my gosh, the Veal Craftsman, Brandon Miller. He does all the videos for free for me, so he volunteered to do all of the reels for me for free, which is amazing, right? That's fabulous. Yeah, and so I've had some really great conversations with brands like Valvoline, the Cleveland Guardians, the Cleveland Cavs, and I will say that I didn't realize and I want to say this to everyone listening, that is, in voice, acting who's putting stuff out on social media. People, see you, they may never like it.  17:18 - Anne Ganguzza (Host) They may never, comment they may  17:20 - Christy Harst (Guest) never, share it, but they see you, they're watching you, because the person from the Cavs reached out to me. A middle-aged white man reached out to me and said I've been watching you, I've been watching the campaign and I want to put you in a room full of decision-makers across four different athletic associations Nice, so who would have ever guessed that? Right yeah?  17:42 - Anne Ganguzza (Host) Who would have ever guessed that Now do you have a separate social media channel for Building Doors?  17:47 - Christy Harst (Guest) We just started it. It is at BuildingDoorsVO, on Instagram and LinkedIn. We are only doing Instagram and LinkedIn because, after a data analysis, I discovered that those are the platforms with the highest engagement and reach. On LinkedIn, our number one post is sitting at 90K impressions Nice and our highest post on Instagram has something crazy like 12 viewing hours and it's a 20-second clip.  18:11 - Anne Ganguzza (Host) Now, what is it that you are promoting on the social channels? Are you creating videos with females voicing traditionally yeah, male promo roles. What are you presenting as content?  18:24 - Christy Harst (Guest) I'm so excited for 2025 because not only are we going to be featuring women one per month, they're the door builders that are going to be reading scripts previously voiced by men and male-centric genres but we're also going to be doing a lot of other cool stuff.  18:37 Like, we are going to do a LinkedIn Live and an Instagram Live series. I'd like to do one on LinkedIn a month and one on Instagram a month, but we'll see and they are going to imagine this. It's a panel discussion that is all based under the mission of Building Doors, which is equality, equal opportunity, but it'll include people who support the campaign. So, for example, let's say, the panel consists of a copywriter, a voiceover actor, a graphic designer and then maybe a casting director who knows right, and they're all talking about an issue that not only can be of service to the voiceover community they can learn from, but also highlights our supporters and highlights people who have a service that voice actors could potentially hire from. You know, forming community right now in 2025, is essential, I think, especially in our country, so that people know where to go to communicate, to connect and to know where to put their money so they can support like-minded people.  19:35 - Anne Ganguzza (Host) Fabulous, that's fantastic, and so right now you have your socials all set.  19:40 - Christy Harst (Guest) So we've been live on social for about a month or two months, okay, and Instagram is slowly climbing. Our LinkedIn page needs some more followers, right? So at Building Doors VO, I am currently well, it's a holiday so I'm not posting as much but starting in January, yes, there is going to be more women reading reels. Hopefully, those LinkedIn and Instagram lives will be up and running in January. And also, you know, I'm going to be featuring supporters, so people who support us. I feature them in image and help share their story. For example, I have featured an award-winning UK digital marketing agency a.  20:14 Afro-Indigenous puppeteer and comedian, so I'll be featuring those people as well.  20:19 - Anne Ganguzza (Host) I'm looking at buildingdoorsvo.com right now and you have an amazing roster of ladies there.  20:27 - Christy Harst (Guest) Well, I appreciate you saying that, because how do I get?  20:29 - Anne Ganguzza (Host) involved. Hey, this is fantastic. You've got quite a few. That's amazing, Like at least 32 that I'm counting right now.  20:38 - Christy Harst (Guest) Yeah, and there'll be 44 at the end of it.  20:40 - Anne Ganguzza (Host) That's it.  20:40 - Christy Harst (Guest) I would like to point out that we are not a talent agency, we are not a brand manager, we are not a casting site. When I talk to a brand, one of the things I ask them is that would you be willing to the next time you need a female voice actor, would you be willing to consider a door builder? And they usually say yes and then they can go to the website and they go and reach out to that person directly. I'm not in it, right. So then they can take that to their agent and everybody wins, I think.  21:09 - Anne Ganguzza (Host) And then if the door builder gets booked.  21:11 - Christy Harst (Guest) I ask if I can share it as a success story. And for example, natasha. Natasha just got booked from her reel. She did a reel where she was reading something for the Oscars. Someone saw it on LinkedIn, reached out and said hey, will you do my podcast intro and outro? And so she got that job. She did it, and getting work for people who are featured is a great cherry on top, but it's not necessarily what is meant for the campaign, right? Because we're not a casting site, we're not a talent agent right.  21:39 We want to show that women can do this. They should have the access to the opportunities to do it, and if you choose one of these women, great. But if not, at least we've planted the seed that, yeah, a woman can voice a UFC spot. Sure. A woman can do a wealth management spot or a tech spot.  21:55 - Anne Ganguzza (Host) Now, how are you working on funding? Are you thinking, what are your thoughts about getting additional funding? Because I know, simply because I have multiple domains, this is not something out of your own pocket. Owning the domain, you've got to pay for that. You've got to pay for the website, you've got to pay for the hosting of the website. Ultimately, you've got a domain. Maybe you're going to send email from it, so then you're going to need an email server. I mean, there's just a bunch of stuff Having the social media channels and you're also a working voice actor, so you're donating a lot of your time and I know that you recently have some women that are now on board to help you in the Building Doors campaign. But what are you thinking about in terms of funding?  22:34 - Christy Harst (Guest) I need funding, yeah.  22:37 - Anne Ganguzza (Host) Are you going to create, maybe, a scholarship or become like a nonprofit? What's going to happen so?  22:45 - Christy Harst (Guest) I think and this is probably not going to be a popular opinion, but I think that people or groups that advocate for a mission or a cause, they can earn money too. It's okay. It's okay. And no, we're not going to be a nonprofit. I have no desire to run a nonprofit. I worked for nonprofits for years in my nine to five career and I know what the mentality is. I know the paperwork. It's just not something I desire to. We are a for-profit. We are an LLC under CEH Productions, which is my LLC, and I am so blessed to have the ambassadors. These are women that did pay a certain amount to be in the campaign and they get access to make decisions about the campaign and while that money is great, it's not.  23:32 I'm not earning any money is what I'm saying, Like the funds that I've collected to date help cover the cost of the initial investment that I've made and help cover the cost of the website in the future, but I'm definitely not earning any money. So I've been applying for grants for female small business owners. I am open to other ideas and I'm going to be honest with you, anne, it's something that I'm really struggling with right now and trying to figure out, because if this mission is going to have the impact that I want it to have and if I want to do the ideas that I think are necessary for this brand, I need money, and you know I can't continue at the pace that I am, as just me, right, and I do have some help with some of the ambassadors Amy, selma and Sandi.  24:14 They've been so great to me and the ambassadors in general have been really great about picking up some of the stuff that I can't. But if I had it my way, I'd hire a social media manager today. I'd hire a personal assistant today, I'd hire someone to do the books today. And, for example, I've been fortunate enough. I'm going to be going to the WESPN conference in May in New York.  24:38 - Anne Ganguzza (Host) I have been encouraged to go there to make face-to-face connections, Absolutely, I mean, that's a cost as well. I mean well.  24:42 - Christy Harst (Guest) I'd like to say that such a voice is paying for my ticket. Well, okay, they're paying for the ticket for me to go, but I still need to find funding for airfare and ground transportation. So that takes time. Right, finding sponsors to take you somewhere where you know you could make the biggest difference and the biggest impact that takes time.  25:01 - Anne Ganguzza (Host) Absolutely, absolutely Well, you're certainly building doors, and I completely, completely get that. I mean, you're starting from the ground up, and so there's a lot of work involved, there's a lot of questions, there's a lot of navigating, trying things out. Back in the day, I like to say that I pioneered the hybrid workout, which was online and live at the same time. Back in the early days, when there was no streaming live on the internet before Zoom was a thing, I had some technological experience so I started doing that. So there's no clear path, and so to me, that defines a boss, and I love interviewing people who really exemplify and showcase bossness.  25:44 - Christy Harst (Guest) Wow.  25:44 - Anne Ganguzza (Host) Thank you, yeah, so I mean really congratulations. What you've done is the start of something truly amazing. And if there's any way that VO Boss can help you out. We're here to help you spread the message far and wide. How can bosses get in touch with you, christy, if they want to know more, if they want to contribute?  26:01 - Christy Harst (Guest) Yes, so definitely follow us at at Building Doors VO on Instagram and LinkedIn. I also want to give a quick plug that I'm doing an impact study and those links are on those channels as well. If you could fill out the impact study, that would be great. And also, you're more than welcome to email me. You're more than welcome to message me on any of the social media platforms. If you are interested in offering services in exchange for something or if you'd like to donate, by all means, yeah, let me know. Christy at christyhearthcom.  26:28 - Anne Ganguzza (Host) Absolutely, and we'll be putting all of your links on our show notes page. Bosses out there, Christy, I want to meet back up with you in six months in a year?  26:38 - Christy Harst (Guest) Oh, that would be amazing.  26:39 - Anne Ganguzza (Host) Let's talk about how has it progressed, of course. I mean I'm going to be following you from now on and bosses out there, make sure that you follow Christy, and we will be in touch, and I'd like to have a follow-up interview with you for sure.  26:51 - Christy Harst (Guest) Oh, I'd love it.  26:52 - Anne Ganguzza (Host) Because I see great things. I see great things happening. I got good vibes, so I always like to say that I'm a little bit intuitive here. So good stuff, christy. I'm so glad that we got the opportunity to talk and that VO Boss can help spread the word about the Building Doors campaign. You're amazing and thank you so much. Thank you.  27:09 - Christy Harst (Guest) Thank you for having me on, I appreciate it.  27:12 - Anne Ganguzza (Host) Bosses, big shout out to our sponsor, IPDTL. You too can connect and network like bosses, like Christy and myself. Find out more at IPDTLcom. Bosses have an amazing week. Make sure you go and check out buildingdoorscom and check out Christy and follow her on socials and we will see you next week. Bye.  27:32 - Intro (Ad) Join us next week for another edition of VO Boss with your host, Anne Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.   

Matt Mullenweg is the co-founder of WordPress, the open source platform powering a staggering 43% of the internet. He also serves as CEO of Automattic—the parent company of brands like WordPress.com, WooCommerce, and Tumblr—which is worth over $7 billion, with over 1,700 employees across 90 countries. In this episode, he discusses some of the most controversial topics surrounding WordPress, Automattic, and the broader open source community.—What you'll learn:• Matt's response to public criticism• Why products like Meta's Llama are “fake open source”• How his team is turning around Tumblr after acquiring it for just $3 million (after Yahoo bought it for $1.1 billion)• Why he mortgaged his home to fund San Francisco's iconic Bay Lights project• Matt's philosophy: “Don't just build a product; build a movement”• Why open source matters: “If the Founding Fathers were around today, they'd be open source advocates”—Brought to you by:• WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs• Vanta—Automate compliance. Simplify security.• Loom—The easiest screen recorder you'll ever use—Find the transcript at: https://www.lennysnewsletter.com/p/the-creator-of-wordpress-opens-up-matt-mullenweg—Where to find Matt Mullenweg:• X: https://x.com/photomatt• LinkedIn: https://www.linkedin.com/in/mattm/• Instagram: https://www.instagram.com/photomatt/• Website: https://ma.tt/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Matt Mullenweg(05:10) Matt's career journey(11:15) Bay Lights project and philanthropy(17:28) How Matt got involved with open source(23:25) Why products like Meta's Llama are “fake open source”(27:14) The future of open source and how to get involved(35:25) Building a successful online community(39:12) The WP Engine controversy(50:24) Facing criticism and controversy(55:29) Addressing community concerns(01:08:29) Forking Advanced Custom Fields(01:11:15) The role of social media and public perception(01:16:43) Acquiring and reviving Tumblr(01:24:25) Automattic's acquisition strategy(01:28:51) Final thoughts and future plans—Referenced:• WordPress: https://wordpress.com/• Automattic: https://automattic.com/• CNET: https://www.cnet.com/• Akismet: https://akismet.com/wordpress/• Jetpack: https://jetpack.com/• Toni Schneider on LinkedIn: https://www.linkedin.com/in/tonischneider/• WooCommerce: https://woocommerce.com/• Beeper: https://www.beeper.com/• Day One: https://dayoneapp.com/• Simplenote: https://simplenote.com/• Pocket Casts: https://pocketcasts.com/• Creative Commons: https://creativecommons.org/• Audrey Capital: https://audrey.co/• Stripe: https://stripe.com/• SpaceX: https://www.spacex.com/• Calm: https://www.calm.com/• August: https://august.com/• Daylight Computer: https://daylightcomputer.com/• Keys Jazz Bistro: https://keysjazzbistro.com/• Joomla: https://www.joomla.org/• Drupal: https://new.drupal.org/• Shopify: https://www.shopify.com/• Wix: https://www.wix.com/• Squarespace: https://www.squarespace.com/• Tumblr: https://www.tumblr.com/• Gravatar: https://gravatar.com/• The Bay Lights: https://illuminate.org/projects/thebaylights/• The Bay Lights 360: https://illuminate.org/the-bay-lights-360/• Ben Davis on LinkedIn: https://www.linkedin.com/in/ben-davis-sf/• Kinder High School for the Performing and Visual Arts: https://www.houstonisd.org/hspva• Jack Dorsey: We're Losing our Free Will to Algorithms: https://www.youtube.com/watch?v=9_8NganZSFI• Marc Andreessen: https://a16z.com/author/marc-andreessen/• Bill Gurley on LinkedIn: https://www.linkedin.com/in/billgurley/• An inside look at X's Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead): https://www.lennysnewsletter.com/p/how-x-built-the-best-fact-checking-system-on-the-internet• Llama: https://www.llama.com/• WordCamp US & Ecosystem Thinking: https://ma.tt/2024/09/ecosystem-thinking/• As Wall Street Chases Profits, Fire Departments Have Paid the Price: https://www.nytimes.com/2025/02/17/us/fire-engines-shortage-private-equity.html• WordCamp Asia: https://asia.wordcamp.org/2025/• Justin Baldoni Hit with Defamation Suit as PR Teams Turn on Each Other over Blake Lively's ‘It Ends with Us' Smear Campaign Allegations: https://deadline.com/2024/12/justin-baldoni-defamation-lawsuit-publicist-blake-lively-1236241784/• How WordPress Hot Nacho Scandal Shapes WP Engine Dispute: https://www.searchenginejournal.com/how-wordpress-hot-nacho-scandal-shapes-wp-engine-dispute/539069/• Gutenberg: https://wordpress.org/gutenberg/• ClassicPress: https://www.classicpress.net/• Behind the founder: Marc Benioff: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff• Mary Hubbard on LinkedIn: https://www.linkedin.com/in/maryfhubbard/• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Founder mode: https://paulgraham.com/foundermode.html• Cow.com: https://www.cow.com/• David Karp on X: https://x.com/davidkarp• Marissa Mayer on LinkedIn: https://www.linkedin.com/in/marissamayer/• Alibaba: https://www.alibaba.com/• WP Engine Tracker: https://wordpressenginetracker.com/• Kumbh Mela: https://en.wikipedia.org/wiki/Kumbh_Mela—Recommended book:• Maintenance: Of Everything (in progress): https://books.worksinprogress.co/book/maintenance-of-everything/addenda/page/introduction—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

In this Marketing Over Coffee: Don’t take our investment or legal advice, and don’t burn your eye out on Kickstarter Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Chris back from Canada Warren Buffet getting out of VOO Survey on GenAI use cases in Marketing 8:20 – 9:04 Wix […] The post Tales of Economic Fear, TAM, Twitch and Smart Glasses! appeared first on Marketing Over Coffee Marketing Podcast.