Podcasts about Wix

What's the Best Effective SEO Strategy for Beginners? Marketing Essentials with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.This discussion offers an in-depth exploration of Search Engine Optimization (SEO) strategies, primarily for beginners and small business owners emphasizing the importance of audience targeting, answering user questions, and consistent content creation (such as blogs and podcasts) to improve online visibility.Key technical SEO aspects are highlighted, including securing a website with HTTPS, creating and submitting a sitemap (XML file) for search engine readability, and focusing on long-tail keywords for better conversion rates. The conversation also touches on the effective use of various platforms like Clubhouse, Google Analytics, and Google Search Console for data intelligence and content distribution, ultimately aiming to protect, earn, and scale a business's online presence.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs1. What is the fundamental principle of effective SEO for beginners?The best SEO strategy for beginners starts with understanding and targeting your audience by asking questions. SEO is fundamentally about providing answers to the questions people are asking. This approach not only helps you create relevant content but also aligns your efforts with how search engines (like Google, ChatGPT, Pinterest, YouTube, and Amazon) operate. By consistently answering these questions, you build authority and credibility, which are crucial for visibility and growth. Tools like Answerthepublic.com, Answerocrates.com, SparkToro.com, and Ubersuggest.com can help you identify these questions and understand audience intent.2. Why is audience understanding crucial for SEO and content creation?Understanding your audience is paramount because it allows you to create content that directly addresses their needs and queries. When you create content with the user's questions in mind, you're not just optimizing for algorithms; you're building a connection with your potential audience. This "three-way connection" between you, your audience, and the algorithm ensures that your content resonates with those actively searching for solutions. It helps bypass the algorithm by matching user intent with your offerings, leading to higher engagement and a stronger brand.3. What are the essential technical SEO elements for a beginner's website?For a beginner, ensuring strong technical SEO involves several fundamental steps:HTTPS Security Connection (SSL): Always secure your website with an HTTPS connection. This creates a privacy area for users, builds trust (indicated by a padlock in the browser), and is a crucial ranking factor for search engines. Websites without this are often flagged as "not secure," leading to immediate user abandonment.Sitemap (XML File): A sitemap is like a brain or a map for your website, allowing algorithms to read and understand its structure and content. While humans read HTML (hypertext markup language), algorithms read XML (expandable markup language). Platforms like WordPress (with plugins like Yoast, RankMath), Squarespace, Shopify, and Wix automatically generate sitemaps, but they must be connected to tools like Google Search Console and Google Analytics to be fully activated and effective.No Broken or Duplicated Links: Regularly check for and fix broken links and avoid duplicating content, as these issues can confuse search engines and negatively impact your ranking.4. How important are blogs and consistent content creation for SEO?Blogs (or articles, sources) are essential because they tell the world you have something valuable to say. Websites like Wikipedia, Reddit, Shopify, and Canva all leverage blogs to provide information. A consistent blogging strategy feeds your website with good, indexable information that can be submitted to various search engines (Google, Yahoo, Microsoft) and AI platforms (ChatGPT). This consistency helps you earn credibility, which in turn leads to broader distribution across different platforms, strengthening your online presence. For new businesses, publishing content 1-2 times a week can show significant results within 3-6 months.Glossary of Episode Key Terms: SEO for BeginnersAAlgorithm: A set of rules or instructions that a search engine uses to rank websites and determine the relevance of content to a user's query.AnswerThePublic.com / Answerocrates.com/ SparkToro.com / Ubersuggest.com: Website tools used for keyword research and understanding audience questions and interests.Article: A piece of written content on a website, essential for SEO and establishing expertise.Audience Targeting/Marketing: Focusing marketing efforts on a specific group of consumers who are most likely to be interested in a product or service.Access Links: See Backlinks.BBacklinks/Referral Links/Access Links/Image Links: Different types of links pointing back to a website, which are crucial for SEO authority.Binary Code: A computer language that uses only two symbols, typically 0 and 1, to represent information.Blog: A section of a website featuring regularly updated written content.Bootstrapping: Starting a business with little or no outside capital, relying on personal finances or operating revenues.Bottom of Funnel: The stage in the customer journey where users are ready to convert; content here targets these users.Broken Links: Hyperlinks that point to non-existent or moved pages, negatively affecting user experience and SEO.CChatGPT/Perplexity/Pinterest/YouTube/Amazon: Examples of platforms where users search for information, and SEO strategies can be applied to increase visibility.Clubhouse Plus: A paid feature on the Clubhouse app, offering tools to enhance user experience and business growth.Content Distribution: The process of publishing and promoting content across various platforms and channels.Content Reproduction/Publish/Distribute: The process of creating, making available, and spreading content across various channels.Conversion Opportunities/Lifts/Engagement: Metrics indicating how often users take a desired action (e.g., signing up, purchasing), how much those actions increase, and how users interact with content.Credibility: The quality of being trusted and believed in, built through consistent and valuable content.DData Intelligence/Market Intelligence: Gathering and analyzing information to understand market trends, customer behavior, and competitive landscapes.Duplicated Links: Multiple links pointing to the same content, which can confuse search engines and dilute link equity.FFAQs (Frequently Asked Questions): A section of a website that provides answers to common customer questions, useful for both users and algorithms.GGoogle Analytics: A free web analytics service that tracks and reports website traffic, providing insights into user behavior.Google Business Profile (formerly Google My Business): A free tool from Google that helps businesses manage their online presence across Google, including Search and Maps.Google Developers: A platform for developers to learn about and use Google technologies.Google Search Central (formerly Google Webmasters): A resource provided by Google for website owners to improve their site's visibility in Google Search.Google Search Console: A free web service by Google that helps website owners monitor their site's performance in Google Search results and troubleshoot issues.HHigh Volume Searches: Refers to keywords that are searched for a large number of times by users.HTML (HyperText Markup Language): The standard markup language for documents designed to be displayed in a web browser, forming the readable text and links on a webpage.HTTPS (Hypertext Transfer Protocol Secure): A secure version of HTTP, the protocol over which data is sent between your browser and the website. Indicated by a padlock icon in the browser.IIndexable Content: Content that search engines can discover, read, and add to their index.International Business: A classification of a business based on its geographic operational scope being global.KKeyword Research: The process of finding and analyzing actual search terms that people use to find information.Keywords (for LinkedIn Newsletter): Important words or phrases in the title that help the newsletter rank in search results.LLLM Refs: A platform mentioned for AI-related search insights, particularly with Search Console and analytics.Local Business: A classification of a business based on its geographic operational scope being a specific town or city.Long-tail Keywords: Specific, longer keyword phrases that typically have lower search volume but higher conversion rates.Low Volume Searches: Refers to keywords that are searched for a small number of times by users.MMeta Tag/Meta Data: Hidden elements in a webpage's HTML that provide search engines with information about the page.Metadata (for video): Information about a video file, such as title, description, tags, and timestamps, that helps search engines understand and rank it.Mindset/Toolset/Skillset: Three crucial "sets" for business success, emphasizing mental approach, available resources, and learned abilities.Mobile-first Design: Designing websites primarily for mobile devices, given that a large percentage of web traffic comes from smartphones and tablets.MP4 File Name Convention: The naming structure of a video file, which can impact its discoverability if not optimized with keywords.NNational Business: A classification of a business based on its geographic operational scope being an entire country.PPixels (Meta, Pinterest, Google, TikTok): Small pieces of code placed on a website to track user behavior, conversions, and build audience lists for advertising.Podcast Distribution: The process of making a podcast available on various platforms (Apple, Spotify, iHeart, Pandora).Post-purchase: Refers to the stage of a customer's journey after they have made a purchase.Pre-purchase: Refers to the stage of a customer's journey before they make a purchase, influencing the type of content they seek.Protect, Earn, Scale (PES): A three-piece business model emphasizing security, credibility, and growth.QQuota on Google: A limit on the number of links (e.g., 10 per 24 hours) that can be submitted to Google for indexing.RRegional Business: A classification of a business based on its geographic operational scope being a specific area or state.Rookie Mistake: A common error made by beginners.RSS (Really Simple Syndication): A web feed format used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.SSEO (Search Engine Optimization): The process of optimizing a website to rank higher in search engine results, thereby increasing organic (unpaid) traffic.Sitemap (XML file): A file where you provide information about the pages, videos, and other files on your site. Search engines read this file to crawl your site more efficiently.Source: The origin of information or content.SSL (Secure Sockets Layer): A standard security technology for establishing an encrypted link between a web server and a browser, ensuring data remains private. (Often referred to interchangeably with HTTPS).TTechnical SEO: Optimizing the technical aspects of a website (e.g., speed, mobile-friendliness, crawlability) to improve its search engine rankings.Top of Funnel: The stage in the customer journey where content aims for broad awareness.Topical Pillars/Clusters: A content strategy where a broad "pillar" topic is supported by multiple "cluster" content pieces that delve into specific subtopics.UURL (Uniform Resource Locator): The address of a resource on the internet, such as a webpage.UTM Parameters (Urchin Tracking Module): Tags added to a URL to track the effectiveness of online marketing campaigns.WWeb Page: A single document on the internet, typically in HTML format.Web Link: The address (URL) that points to a specific web page or resource.Website: A collection of interconnected web pages under a single domain name.XXML (eXtensible Markup Language): A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable, commonly used for sitemaps.YYoast/RankMath/All-in-One SEO: Popular WordPress plugins that assist with SEO tasks, including sitemap generation.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and SupportDiscover Vegan-based Luxury Experiences | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Your brand is more than a logo—it's the energy, clarity, and trust that sells out your retreats before you even open registration. In this episode, Shannon sits down with Kara Hollinger, founder and creative director of Made Outside, to explore how powerful branding and a cohesive online presence directly influence retreat success. They dig into: Why authenticity is your brand's biggest asset How storytelling builds trust and drives bookings Common branding mistakes retreat leaders make Aligning your website, social media, and messaging to serve your ideal client How to communicate your value so people are ready to buy Kara also shares a 20% discount on branding packages exclusively for podcast listeners—don't Connect with Kara: www.madeoutside.com Talk about this podcast and get 20% off   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in London  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   ---------- Automatically Transcribed With Podsqueeze Shannon 00:00:00  Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys! Welcome to or welcome back to the Retreat Leaders podcast at Shannon. And today I've got an amazing guest on the show that I am so excited to dig into our topic today because I feel like if it wasn't already so very important, it's becoming more and more important every day in the business world that we live in. So welcome, Kara to the show. Kara 00:00:46  Thank you for having me, Shannon. Excited to be here. Shannon 00:00:49  I'm so excited you're here. So Kara Hollinger is on the show. And do you just want to take a moment to tell us, like, who you are? What brought you here? Like, talk to us about who you are. Kara 00:00:59  Definitely. My background is in brand development and design as well as strategy, and I started Made outside. I'm the founder and we specialize in building brands with authenticity, transparency and trust so that the consumer will lean into that purpose and story and then choose you over another competitor. So in most cases, that level of authenticity and storytelling is what drives a consumer into the purchasing ability. And so through design and award winning design, I was able to actually take my intuition and my understanding of marketability and then design and merge that with design, which has been a really great outcome for our clients. And I'm a big supporter of wellness and retreats and leadership. And I think that combining brand purpose into, you know, whether it's a retreat or a leader or even a brand is the key to success in today's market, where it's very convoluted, it's hard to tell who's authentic or who isn't. And that's what we do for all of our clients. And we've had really great success. Shannon 00:02:06  I love this. Okay, so I love this for so many reasons, but especially because just like you mentioned, like if you are not presenting yourself in an authentic but also appealing way specifically to your demographic, then you are missing the boat. Shannon 00:02:24  And I know that a lot of things that you work on is brand strategy and social media presence, as well as website presence. And I think, I think it gets really underrated in the retreat world. I think people just put together a very, in my very humble opinion, a crappy landing page that has maybe a couple of pictures that do not look as good as they should look. and it's just, I mean, I see more and more of them and I'm like, oh my goodness. Like, there's an investment that has to be made in this business if you are wanting to it to be a business. And everybody knows that I'm big on like I, I don't do retreats for a hobby. I don't teach people how to do retreats for hobby. I teach you to do it as a business. And part of business in this world is investing in your social media and your website presence and brand strategy. Because I feel like it's got to tell a story. All of this has to tell a story. Kara 00:03:16  Definitely. And the world of templated websites and put something up with, you know, Squarespace or Wix. Those types of solutions do exist, and they can be successful, but only if they're brought into authenticity and something that's unique for you. Because if we all land on something that feels the same or doesn't feel authentic or is just another batch of stock photos, it's going to be really hard to get somebody to invest their time and money to stop what they're doing, fly and try. They're seeking something to go to a retreat they're seeking. And if you can't collectively tell them what they're going to get in a way that feels safe and authentic, then they're going to start to look elsewhere, or they're going to start to overthink the decision and then possibly not juju at all. So getting to the heart of what makes you different and why you started the retreat, or why this solution is going to be good for the person coming. That is the key to all of it. And you can do that. Kara 00:04:10  So simply with just words and visuals, it doesn't have to be a whole big investment. It's really about how you tell that story and then making sure it doesn't look like everyone else that you're seeing out there. Shannon 00:04:22  I couldn't agree more. So I the way I do my retreat bookings is probably a little different than some people. As far as they don't have to talk to me, they don't have to set an appointment with me. They don't have to be pre-screened by me. I just don't run those types of retreats. There are a there's a time and place for that. But I share that with you because people who don't know me at all are literally. I mean, I'll get on my my registration forms. Where did you find me? Google. So they're finding me and they're booking because of my landing page, because of my messaging, because of my image, because of the story, because of how I'm marketing them. And so that's the bulk of my registrations, or pretty close to 6,570%. Shannon 00:05:00  The other 25 to 30% is coming from referral or repeat guest. Or they've been listening to me and following me a long time, whatever. But the bulk of my my retreats are registrations are coming because of how my messaging is reaching them and the way that it's presented. And so when I tell you this is so important, I mean, this is so important. And even if you are someone, a host who, you know, you want to interview them first, they have to apply, they have to whatever. It's still the same thing. They're not even going to fill up that form to set an appointment with you if your messaging doesn't resonate, if it looks like, you know, a junior high schooler, put the whole thing together. You know what I mean? And I see this a lot in the retreat space where it's like, I don't know why my retreats not filling. I'm like, well, we're just going to start here. There's probably a whole lot of other stuff going on. Shannon 00:05:50  But also we're going to start right here. And I love that you talked about trust and authenticity Because I think you and I both know we live in the world now, where if we hear about a company or an organization or anybody we're going to give our money to, where's the first place we look? Nowadays it's social media. You know what I mean? Yes, it's their website, but we usually are on their website, and then we go find them on social media to really validate who they are. What are your thoughts on that. Kara 00:06:17  100% and the consistency between both stops, as well as how you email or solicit, has to be consistent and equally as professional. So somebody reached out to me recently and I thought it was very engaging. But then I went and found them on social and it was filled with stuff that was not authentic. It was really sloppy and done by I, and I immediately bounced. And so that originality is as important and the sales not going to come through just your site. Kara 00:06:45  It is through learning and engaging as well as social hearing, trust building and the social aspect has to reassure them that where they're coming, It's not just safe. Like, am I going to get hurt? But it's safe. Like I'm making the right investment. And is this what I'm looking for? Because when people are out there seeking these types of scenarios, they're actually looking to either feel better, find vision, reset, meet people. a lot of it's around feeling better, but it could be a series of just letting go. It could be. But if you don't show up and understand what you signed up for, or if what you see online is actually authentic to the experience you're going to get when you show up, it's that validation on social that actually confirms a sale. So 100%, and just so everybody knows, a brand is not a logo. A brand is how you show up as a company or as a person in every aspect the photography, your voice, your social, how you, send them the materials to get ready for the retreat, to how you answer the phone. Kara 00:07:53  It's all important. And that brand as a whole needs to look and feel the same across all platforms. And if it doesn't, it doesn't have to be custom. With a big, huge website. It could be a simple website, but the visuals and the storytelling needs to be simple and consistent across all touchpoints. Shannon 00:08:11  Oh, okay, now you're really talking my language because it's not just a one stop. It's not just the website, although that typically is. The starting point is sometimes it might be the social. That's the starting point, but they're quickly going to make their way to the website. They're going to make their way to both. Right. Period. It's 100%. So yeah. So there's multiple touch points. And then also the communication right away. Like if they make contact with you, what does that communication look like when they register. The whole process is part of your brand. And I'm so glad that you are clarifying that it's not a logo. I can't tell you how many times people get caught up in my in what my logo is. Shannon 00:08:40  That's everything. Listen, it's a very small. Believe it or not, part of the picture, right? Kara 00:08:45  It's like one pillar of your body, you know, it's like it's a small piece of the thing. And it's important that it resonates too. But people aren't going to hire you because of your logo. They're going to hire you because of how you feel. And if you have that element of attraction or law of attraction that bring you in, that is 100% aligned on every touchpoint. Because if it's really cool here, then they go somewhere else and they're getting a different experience. You automatically lost trust and that's why the consistency is key. Shannon 00:09:14  Yeah I so agree. So I love this. So we're talking about that. Your website has a look and feel and verbiage and energy to it. So should your social media match. So should your emails show. So should all. Everything should match that look and feel and energy that you are trying to create. And I think sometimes we don't know what that even is or how it should look. Shannon 00:09:37  Unless we work with someone like you or an organization that can help us see that. Because sometimes we just get caught up in the logo or, you know, whatever it is. And we're thinking, I'm going to just do this on Canva. I'm going to create a logo, pick a couple colors, and then I'm done. Kara 00:09:53  Exactly. And I am a big believer in Canva and we use it. We personally don't use it. We set our clients up with Canva templates. Once we're done doing our job so that that consistency piece is key. And you have to think of it as, how you meet anybody. Like you're going to go and say, hi, my name is Karen. Wait outside. But that's not enough. Like, you need to speak of who you are and why you're different in order to get attention. And it's the same for your brand. So like, just because I people like my dress and I dress very simple today, but say that was a compliment. They're not going to hire me because of my dress, they're going to hire me because of the whole picture. Kara 00:10:32  And that's why that logo is it's important that it doesn't, you know, it's legible, it's attractive. It doesn't feel dated, it doesn't feel too trendy. Like those are things that we need to look for for the logo. But that is like third of importance as to the whole picture. And that consistency and transparency is really reigning above the way the logo looks and what your color palette is. And I get asked a lot of times. Like we just see the logo on an updated color palette and I'm like, okay, but then you're going to need these things. And so we have to coach them on. When they put that new logo somewhere, it's not going to spike sales. It's not going to spike the call. What's going to spike that? Is that again I hear you I feel you I see you. That is the piece that is the component that you want to reach your consumers. And if you can figure out how to word that and how to make it feel like that through your brand, your sales will increase and you will get stickier. Kara 00:11:27  And they not only will love it, but then they're going to come and they're going to get the experience. They expected it, and they're going to go home and tell the people, and then they're also going to share it on social. So that viral ness is important in that first step. Shannon 00:11:39  Hey, retreat leaders, pause that retreat planning for just a second because I've got something you do not want to miss. I'm headed to London this October to host a live event that's all about teaching you how to host a retreat that's not just transformational, but actually profitable. Imagine sipping tea or champagne with other like minded leaders while mapping out your next sold out retreat. It's happening at the gorgeous Waldorf Hilton in London. I'm spilling all the secrets from pricing to planning, marketing to mindset, and you'll walk away with a strategy you can actually use. No fluff, no BS, just results. So head to Retreat mastermind training and come join me across the pond. Yes. Okay, so I love this because a lot of retreat leaders don't know how to word it. Shannon 00:12:25  They don't. They don't know how to position it. They're like, well, here's here's they hopefully know who they can serve, right? Who their ideal guest is. Hopefully they know that and they know the problem that they can solve or solve for that person, but then they don't know where to go from there. And is that something that you and your group does that they can help? Kara 00:12:42  Conditioning is is everything, to be honest. and we really want that to be stable and established and and Attractive before the visuals ever get involved. because that like, you need to think of not what you like, not your personal style and your personal preference. You need to think of what the person you're wanting to show up needs and what they need to see and feel. And again, you got to know the emotion. Every retreats different. Some are more fitness, some are more wellness, some are more mental health, some are more silent. You know, relaxation. But what are what is their pain point? And then the moment you can position yourself to build trust and authenticity around their pain point, that's the position is like what you do, how you do it and why you're different. Kara 00:13:29  And then if you can say that in a way that's compelling and interesting and attractive, it's, it's a it's a home run, because then all of the visuals back that up. And so then that's why the logo is, is like a piece of it. It's all the messaging and all the little graphics and all the things that really instill and insinuate what it is that makes you different is how that brand look and feel. And consistency starts to build. Because if you just start creating pretty things, you're going to, again, blend in, because there's a lot of pretty things out there. But what you need to do is, is match that message with how it's going to feel. And then the visuals come into play. And I mean, I'm an award winning designer. So for years I thought design was everything. And then as I started to own my own businesses and help thousands of businesses, I realized the positioning and the strategy behind how you're going out and getting the business is the success component. Kara 00:14:21  And then the visuals, I mean, it's it's really amazing once you have that positioning, right, how far the visuals take off and how easy it is, it's like there's no overthinking. You're just doing because you have a North Star that you're following, and then that North Star is solving the pain point and the problem of who you're trying to attract in. Shannon 00:14:41  Yes, I really do believe I mean, I with all, every fiber of my being, I believe one of the biggest struggles for retreat leaders is this it's their marketing message. It's there. It's their brand. It's the look and feel of what they're trying to communicate. And. And I feel like they struggle the most with this. And this is where they get the most stuck. And they just put something together and then wonder why it's not working. And so please hear me when I say this for my listeners. Like, this is where you are stuck. I, I promise this is probably where you're stuck and you're thinking you're not getting sales because of your price, or you're thinking you're not getting sales because of the location or whatever. Shannon 00:15:21  And it's probably 99.9% of the time. It's the branding, and the messaging is falling flat. It's not reaching who it's supposed to reach. It's not consistent. It's not vibrant. It's not the energy you're trying to create. You're not attracting the people you want to attract because it's just not hitting the mark. So I'm so glad you're talking about it. Kara 00:15:40  Yeah, 100%. And again, you can go to Squarespace and build a website over a weekend. And and it could be very successful if you have the positioning and an authentic voice and really great visuals. It's not the methodology of how you do it. There's a lot of ways such as Canva, such as AI, to get there, but you have to start with that base of of being different. Like if you look like everyone else, there's nothing to sink your teeth into that makes you stand out. And especially when you start to advertise. Because if you start putting money into that and then you start soliciting people to land, that ad could be the best looking ad ever. Kara 00:16:20  And it could say, but if they land on your website and then it doesn't feel like that, or you're not answering those questions, they're going to bounce and your bounce rate will be so high because they're going to land on something that doesn't feel safe, authentic, or, you know, matching their pain points. And so that that's why the the visuals kind of come in second or sometimes there. Shannon 00:16:40  I really do think that you're exactly right. And do you have to hire a professional? Maybe not. But here's where I think the struggle is, is they they don't have the skill set if I'm being honest. They just don't like I have to. I have to partner with someone I don't. Just my skill set is what I deliver at the retreat and what I teach people to do. But when it comes to exact marketing branding strategy, I have to bring in someone else for my own stuff. I can see other people's better than my own stuff, right? It's that's what happens sometimes. and so working with a, an organization or a partner or somebody who knows how to do that, I think is really, really valuable, especially if, as a retreat leader, you're sitting here going, why am I not getting the sales? What is happening? And if you're truly consistently showing up but you're not getting the the traction you think it is almost most likely to do with your branding and your messaging. Shannon 00:17:33  It's just falling flat. Kara 00:17:35  100% I agree. And we help people. And one of the things that makes us uniquely different is we will work with what's working and help you with the roadblocks that aren't or the gaps. So it's not like you have to come to us and we have to do it all or we won't work with you. We actually look at what's working and what brand equity you have, and in some cases, there's a lot that's working and we can kind of just come in and we don't Band-Aid. We actually solve it and we look at the problems and then we look out also not where are you now? Where are you going? So everything we're building and creating is actually giving you legs to get to where your ultimate vision is so that you don't have to redo this like the goal of branding. And most of our clients are in ten plus years. Not only are they still coming back to help them grow, but they're not coming back to rebrand. And that is because the level of who they are and what they do is so clear and it's timeless. Kara 00:18:30  It doesn't feel trendy or attached to something that's popular today. It actually feels, you know, something that could have been five years ago, 20 years from now. It just feels safe and seen. And that is another key to this whole thing, is to stay far away from very heavy trends, because it will make you go through this process again and again. Shannon 00:18:52  Yes, yes. Gosh, I so agree with that. Well, Miss Kara, if somebody wanted to work with you, do you have something special for them? I think you mentioned. Kara 00:19:01  I did earlier. You're offering 20% to anybody that finds us through this podcast. We have lots of packages everywhere, from positioning to visuals to positioning, visuals and a website. We can do them in an intensive process as quick as a week or two, or we can spread it out and do a larger scale project that can take a couple of months. But we understand that these types of projects are kind of hot and they're ready to go. So we have figured out ways for us to build packages specific to retreats and wellness groups. Kara 00:19:33  That can happen as fast as you guys need us to. And we do that hands on one on one. And we have a really specific staff that helps and handles these types of clients. And I am the creative director, founder leader of made and you will work with me individually, and then my staff helps execute all the way to the end. And I am with the project from the beginning to the end. So that's another thing that differentiates us. And we are offering 20% off of any package. If you find us through this podcast. Shannon 00:20:03  Awesome! Well, her website is made outside, but it will also be in the show notes, so I highly, highly recommend that you take her up on this offer because more than likely, if you are not hitting where you are wanting to hit, it has something to do with your branding, marketing strategy and your messaging and where it's falling flat. So Kara, thank you so much for being a guest on the show. Kara 00:20:27  Absolutely, Shannon, thank you for having me. Kara 00:20:29  And I look forward to helping all of your guests. Shannon 00:20:33  Thanks for listening to the Retreat Leaders podcast. Learn more at the retreat. See you next time.

The ROI Power of SEO Blogging: Time, Money, and Energy Explained with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode, we explain the Return on Investment (ROI) of blogging for businesses, emphasizing the long-term benefits in time, money, and energy highlighting that blogging, even using AI for content creation with human refinement, significantly boosts online visibility and authority by answering frequently asked questions. Key strategies include optimizing content with keywords for search engines, updating older posts, and repurposing existing content from platforms like Clubhouse as blog posts or podcast episodes to maximize reach. The conversation also touches on the importance of creating an author profile for credibility and using search operators to understand market positioning, ultimately asserting that consistent, relevant content creation is crucial for organic growth and sustained business presence.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs on Blogging ROI and Digital Authority in the AI Age1. What is the fundamental concept behind the ROI of blogging?The Return on Investment (ROI) of blogging is viewed through three core ingredients: time, money, and energy. While many associate ROI primarily with monetary gain, the discussion emphasizes the long-term benefits and efficiency blogging can bring to a business. The idea is that a focused investment of these three resources into blogging can lead to significant and sustained positive outcomes, even if the initial outlay seems small. The goal is to maximize the impact of content creation by strategically using these ingredients, ultimately leading to increased visibility, authority, and potential for passive income.2. How can I determine if blogging is a worthwhile strategy for my business or industry?A practical method to assess the relevance of blogging for your business is to use Google search operators. By typing "blog / [your topic]" (e.g., "blog / social media tips" or "blog / how to cook chicken") into Google, you can see existing blogs that cover your intended subject matter. This directly shows you what Google recognizes as relevant content in your niche, and whether your competitors are present. If you don't see your own website or content in these results, it indicates a missed opportunity and suggests that blogging could be a beneficial strategy to gain visibility and authority in your industry. Additionally, using "site:yourdomain.com [keyword]" can reveal if your existing content is being indexed for specific keywords.3. How does updating old blog content contribute to its ROI, especially in the context of AI?Updating older blog content is crucial for maintaining and enhancing its ROI. Search engines, particularly with the rise of AI, prioritize "last mod" (last modified) dates. This means that content that has been recently updated and republished is more likely to appear in search results. By updating existing blogs, you signal to search engines that your information is fresh and relevant, increasing its visibility and authority. This practice can double the efficiency of your initial time investment, as you're leveraging existing content to continue attracting traffic and engagement, rather than starting entirely from scratch with new articles.4. Can AI tools like ChatGPT be used to effectively create blog content, and what is the recommended best practice?Yes, AI tools like ChatGPT can be effectively used for blog content creation, but the best practice is to use them as a first draft or a starting point, rather than as the sole author. While AI can generate content, it's crucial for the blogger to "humanize" it, injecting their unique voice, insights, and brand personality. One participant even mentioned using AI to write content specifically for their local business and achieving top search rankings after humanizing it. The recommendation is to use AI to get content ideas, summaries, or even initial drafts, and then to personally refine and optimize it. This ensures that the content is not only informative but also authentic and engaging for the target audience.5. How can I leverage various online platforms (search engines, social media, AI answer engines) to maximize the reach of my blog content?To maximize the reach of your blog content across various platforms, a balanced strategy is recommended:Search Engines (Traditional): Use Google and Bing for traditional search visibility.Answer Engines (Voice Search): Consider how your content would be found via voice assistants like Siri, Alexa, or Google Assistant, which provide direct answers.AI Search Engines: Utilize platforms like ChatGPT, Perplexity, and Grok for AI-driven responses.By observing which brands consistently appear across all these platforms for a given topic, you can identify top authorities. Your goal is to become one such authority by consistently providing fresh, recent, and quick information. This involves writing extensive blog posts on your website (80% of your effort) and then leveraging social media (20% of your effort) to promote and build community around that content. People often discover information through search and then seek out the brand on social media, so a cohesive presence across all platforms is vital.6. What is the significance of an "author profile" in blogging for increasing online visibility and authority?An author profile attached to your blog posts significantly boosts your online visibility and authority. Most website platforms (WordPress, Wix, Squarespace, etc.) allow you to create an author profile for your published content. This profile typically includes links to your social media (LinkedIn, Facebook, X, etc.), creating a comprehensive digital footprint. Search engines and AI servers actively look for authors, profiles, and associated links, which helps them understand the context and credibility of your content. By presenting your blogs under a clear author profile (either your personal name or company name), you establish yourself or your brand as a recognized expert, increasing your chances of showing up for topical searches and building trust with your audience.7. How can I transform existing content, like podcast episodes or Clubhouse replays, into effective blog posts to drive traffic?Existing audio content, such as podcast episodes or Clubhouse replays, can be efficiently repurposed into blog posts to drive traffic. The process involves:Transcribing the audio: Use tools like Notebook LM (Google) or Descript to transcribe the audio into text.Extracting key information: From the transcription, identify frequently asked questions (FAQs) and summarize the main points.Humanizing and optimizing: Take the summary and use AI tools (like ChatGPT) to refine it into a comprehensive blog post. Crucially, humanize the AI-generated text to match your brand's voice.SEO Optimization: Incorporate relevant keywords into the blog post's title, body, and URL to improve searchability.Linking: Embed the audio (podcast or replay) within the blog post and link the blog post back to your website, social media, and any other relevant platforms.This strategy maximizes content that you've already invested time and energy into, effectively "killing two birds with one stone" by reaching both audio listeners and text readers, and creating a loop of traffic between different content formats.8. What is the "crawl budget" in relation to publishing multiple blog posts per day, and how does it affect content indexing?The "crawl budget" refers to the limit on how many new or updated links Google Search Console will process from your website each day. While you can publish an unlimited number of blogs on your own website (your "house"), Google has a quota, typically allowing you to submit around 10 links per day for indexing. This means that even if you publish 20 blogs in a day, only the first 10 submitted will likely be immediately logged and processed by Google's system within a 24-hour period. Each published post is logged with a precise date and time stamp (hours, minutes, seconds, milliseconds). Understanding the crawl budget is important for managing expectations regarding how quickly your new content will appear in search results and for strategically planning your publishing schedule if you aim for rapid indexing.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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In dieser Folge des Onlineshop Geflüster Podcasts geht es um ein Thema, das viele Unternehmer bremst – Perfektionismus. Ich erzähle dir, warum genau dieser Anspruch dich beim Skalieren deines Onlineshops massiv ausbremst und was du stattdessen tun solltest, um wirklich voranzukommen. Du erfährst, warum Geschwindigkeit im E-Commerce entscheidend ist und wie du mehr Tests, Learnings und Fortschritt mit weniger Aufwand erreichst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Episode 226 talks about the George Stoneman raid of 1865.  https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix.  Patreon:                                  https://www.patreon.com/CWweeklypod

Melde dich jetzt zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, mit welcher Strategie wir im Q4 2024 über 18 Millionen Euro Umsatz generiert haben – ganz ohne panische Rabattaktionen - und wie du das auch schaffen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Psilocybin mushrooms are amazing creatures. An ancient consciousness that has been gathering Earth wisdom and performing energy alchemy for billions of years. How they work in nature is how they work in our bodies. The mycelium network connects, transforms, and transports. It turns death into life. It takes what is no longer needed and creates fertile ground for planting what wants to grow instead.Fungi are literally magic. And the fact that we are able to take these mushrooms into our bodies and brains and experience consciousness beyond the veil is not an accident.They grow everywhere. They are sustainable, accessible, and affordable. Mushrooms have a rich history of healing and helping humans for thousands of years if not longer, across many indigenous lineages, including the Mazatec and Wixárika people of Mexico.Most of the clients I work with are healing with some kind of psilocybin mushrooms. They are easy to grow at home, and are often the most accessible and practical entry point to experiencing psychedelics. They are very safe and don't have the kind of strict requirements around diet and medical guidelines as ayahuasca. They can also be a bit more gentle on the body and system, especially for beginners.In this episode, we'll get to know the energy and Spirit of psilocybin (The Sainted Children) and how you know if they are right for you. This is episode 3 in a series exploring my favorite plant teachers -- Ayahuasca (EP 146), San Pedro (EP 148), and psilocybin mushrooms (EP 149).WORK WITH SINCLAIRNEST Group Integration Membership - https://sinclairfleetwood.com/nest1:1 Private Coaching - https://sinclairfleetwood.com/psychedelic-integrationSubscribe to The Visionary Within weekly newsletter - https://mystical-heart-collective.kit.com/5623fed941FREE Ultimate Guide to Healing with Psychedelics: https://mystical-heart-collective.kit.com/ultimate-guideRetreats: https://sinclairfleetwood.com/events

Melde dich jetzt zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um deinen Q4-Plan – und warum viele Onlineshops das meiste Potenzial genau in dieser Jahreszeit verschenken. Ich erkläre dir, warum du nicht bis Mitte November warten solltest, um deine Black Friday Strategie zu planen, wie du ohne Hektik durch das Q4 kommst und was es braucht, um skalierbar und profitabel durch die umsatzstärkste Zeit des Jahres zu gehen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Comedian and spiritual seeker Pete Holmes joins us for a conversation that weaves together humor, mysticism, and the search for truth. Pete opens up about his journey from growing up in a fundamentalist Christian household to having life-altering psychedelic experiences that redefined his understanding of God and religion. Together, they explore what it means to move beyond belief into direct experience, why we can never truly be separate from the divine, and how comedy can serve as both healing and revelation.Try Pique Life tea and save 20% for life & get a free frother:https://www.piquelife.com/KnowThyselfStart your free trial with Wix:https://bit.ly/3SXG2qKAndrés Book Recs: https://www.knowthyselfpodcast.com/book-list___________0:00 Intro 2:46 Asking the Deeper Questions in Life6:27 From Fundamentalist Christian to Psychedelic Experience 11:29 Reinterpreting Religion through the Lens of the Mystical17:10 The Prodigal Son: Reclaiming Our Birthright22:02 Go From Belief to Direct Experience26:50 His Experience on the George Janko Podcast28:41 Ad: PiqueLife30:05 How His Understanding of God Has Changed34:45 Mental Exercise for Experience the “I am”40:36 We Can Never Be Separate from God45:10 Existential Comedy & Wondering at Life's Mysteries55:28 Ad: Wix56:30 Balancing Being Spiritual & Being Human1:00:05 Lessons from Psychedelic Experiences 1:07:12 The Power & Responsibility of Comedy1:18:27 Are Comedians Traumatized?1:23:03 Future of Comedy in a Changing World1:32:40 Conclusion___________Episode Resources: https://www.instagram.com/peteholmes/https://www.youtube.com/@peteholmeshttps://www.instagram.com/andreduqum/https://www.instagram.com/knowthyself/https://www.youtube.com/@knowthyselfpodcasthttps://www.knowthyselfpodcast.com

Here are some helpful links.See the entire original post here for the most support. This video will help most WordPress users get the drift of how to set up the widget to create a sign-up form. Setting up this widget will only take 15 minutes.Congratulate yourself after you do it. Now do one more thing.  Set up an account with a free email service provider like MailChimp.You want to do this so you can nab that necessary bit of custom code you'll need to paste into that WordPress subscribe form widget you just set up.Learn how to wed your MailChimp account to your WordPress widget here.Congratulate yourself even more profusely after this step.  Get yourself some roses or something.Because you just did something huge for your art business. Oh God, Do I Have to Add MailChimp?Unlike Gmail, MailChimp will gift your readers with an easy way to update their preferences or to unsubscribe altogether.You want to give people that option, right?It's the polite thing to do, and it keeps you safe from GDPR compliance troubles.Plus, once you master MailChimp, you'll swell up with pride.You could go with other email marketing software providers like Constant Contact or ConvertKit(but they start at around $29 to $49 a month), while MailChimp is free to begin.And as of this writing, Mailchimp stays free until you have over 499 people on your list.Want extra credit?Put an afternoon's effort into learning how to make the most out of MailChimp, and you'll be giving your art business strong roots to grow from.  2. How To Create Your Weebly Email Sign-Up FormWeebly's mailing list setup could be the easiest of the bunch.We are talking 5 minutes.(I am a WordPress woman, but the intuitive setup for the Weebly box gave me momentary Weebly-envy.)To learn how to add a MailChimp sign-up form to your Weebly site, go here.  3. How To Pop In Your Wix Subscribe FormCheck out this page and video to learn how to place a "Get Subscribers" form on your Wix site and add a snazzy "pop-up" sign-up form to boot. I bet you can do both in about 30 minutes.If you want to integrate MailChimp into your Wix sign-up setup, check out this video for extra help.But if you do nothing else here today, put a darn sign-up box on your Facebook page. Oh, and while you're helping yourself attract your ideal audience,  discover how to add a gorgeous email signature to the bottom of your email for free in this Charmed Studio post.Okay, now on to taking the step that could make your mailing list soar, where others sink: adding a signup box on your social media. How To Put A Sign-Up Form On Your Twitter or Facebook PageFacebook helps many artists, but it's important to start a list that's yours for keeps.The same goes for X.You don't need me to tell you that Mark Zuckerberg or Elon Musk may have forgotten to put your well-being at the top of their to-do lists today.The only simple way I found is to hook yourself up via MailChimp.For Facebook, watch this straightforward instructional video here.To share your Mailchimp subscribe form on X, read this.If you haven't set up a MailChimp account, go here first for your account set-up tutorial, then head to the Facebook Signup Form instructions.Done.You are now a captain of industry!Get yourself two bunches of tulips, one for your kitchen and one for your desk.  My P.S. (For the Tech-Challenged Among Us)If you are not interested or able to install a subscribe form yourself, I still respect you.You can easily and cheaply hire a smart, techy type on sites like Fiverr or Upworkto put one in for you pronto.Got your subscribe form up, but it's not pulling in many folks?Check out this post on Turn Your Art Website Into an Attraction Magnet (Without Social Media).You'll discover how being yourself and changing the possibly current boring wording in your current subscription form can change everything.(Here's my article on 4 great benefits of a small list.) To be charming and subscribe to the blog and get free access to my writing toolkit for artists click here.For info on one-on-one writing coaching with Thea go here. This blog is produced by The Charmed Studio Blog and Podcast™, LLC. And when you get scared about writing and want to relax, remember what Anne Lamott says."100 years, all new people."You can do this. Occasionally my show notes contain Amazon or other affiliate links. This means if you buy books or stuff via my podcast link I may receive a tiny commission and do a happy dance. There is no extra fee for you. I only link to items I personally use and love: products I feel help heart-centered artists and writers. Thank you. :)

Recorded live at the 2025 Midwest Real Estate Investor Conference, this panel dives deep into real estate syndications—what they are, how they work, and how to do them the right way. Whether you're an active investor looking to scale or a passive investor evaluating opportunities, this episode is packed with real-world insights on raising capital, structuring deals, and staying SEC-compliant. Your panelists: Brian Hamrick – Host of this podcast and seasoned syndicator with over $22M raised since 2013. Gary Hall – President of the Muskegon Area Rental Association and founder of Dean Arrow private equity fund. Keith Heckman – Investor turned GP with experience in both active deals and LP investments across the U.S. Topics Covered: What is a real estate syndication and how does it work? 506(b) vs. 506(c): Legal structures and SEC compliance How to raise capital legally and ethically Preferred returns, GP/LP splits, and aligning incentives Single asset vs. fund models Tools and platforms to manage investors and deals (AppFolio, Wix, Cash Flow Portal, Syndication Pro) Lessons learned from the first raise: what they'd do differently Why good operating agreements matter more than you think Building trust with investors and managing ongoing communication Strategies for long-term holds vs. velocity of capital Whether you're just learning how syndications work or you're actively putting your first deal together, this panel lays out the playbook with real talk from people in the trenches. Resources Mentioned: The Hands-Off Investor: An Insider's Guide to Investing in Passive Real Estate Syndications by Brian Burke The Best Ever Apartment Syndication Book by Joe Fairless and Theo Hicks Financial Freedom with Real Estate Investing: The Blueprint to Quitting Your Job with Real Estate – Even Without Experience or Cash by Michael Blank Structuring and Raising Debt & Equity for Real Estate by Rob Beardsley ---------- Today's episode is brought to you by Green Property Management, managing everything from single family homes to apartment complexes in the West Michigan area. https://www.livegreenlocal.com And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and Medicare benefits. https://www.rcbassociatesllc.com

In Episode 225b we read some firsthand accounts from Second Manassas. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

From “job hugging” to return-to-office policies and the changing role of artificial intelligence, new trends and expectations are reshaping the modern workplace. In this episode, we explore what it all means for both employers and employees, how they compare to past shifts like the Great Resignation, and what strategies can help organizations adapt to the future of work. Join us again for our 10-minute daily news roundups every Mon-Fri!  Learn more about our guests: https://www.theNewsWorthy.com/shownotes  Become an INSIDER for ad-free episodes: https://www.theNewsWorthy.com/insider Get The NewsWorthy MERCH here: https://www.theNewsWorthy.com/merch This episode is sponsored by  Go to HiyaHealth.com/NEWSWORTHY to get 50% off your first order of their best-selling children's vitamin. Ready to create your own website? Click this link https://bit.ly/3ThxBqb to start your free trial with Wix! To advertise on our podcast, please reach out to ad-sales@libsyn.com  

The news to know for Friday, August 29, 2025! We'll tell you how other staffers at the CDC are now responding to the firing of the CDC director, and why even some Republicans in Congress are alarmed. Also, the latest in the investigation into the Minneapolis school shooting. And why firefighters on the job in Washington were arrested. Plus, an egg recall to tell you about, some heated moments at the U.S. Open, and what to know ahead of Labor Day weekend. Those stories and even more news to know in about 10 minutes!    Join us every Mon-Fri for more daily news roundups!  See sources: https://www.theNewsWorthy.com/shownotes Become an INSIDER to get AD-FREE episodes here: https://www.theNewsWorthy.com/insider Sign-up for our Friday EMAIL here: https://www.theNewsWorthy.com/email Get The NewsWorthy MERCH here: https://thenewsworthy.dashery.com/ Sponsors: Receive 50% off your first order of Hiya's best-selling children's vitamins at hiyahealth.com/NEWSWORTHY Ready to create your own website? Click this link https://bit.ly/3ThxBqb to start your free trial with Wix. To advertise on our podcast, please reach out to ad-sales@libsyn.com

The news to know for Thursday, August 28, 2025! We'll tell you about a tragedy during the first week of classes at a Catholic school, as a mass shooting targeted children. Also: the latest shakeups in public health—the CDC director was fired, and COVID vaccines were approved, but with new limits. Plus: funding for sex ed at risk, how ChatGPT is making changes to deal with mental crises, and why sleepaway camps for adults are becoming more popular.   Those stories and even more news to know in about 10 minutes!    Join us every Mon-Fri for more daily news roundups!  See sources: https://www.theNewsWorthy.com/shownotes Become an INSIDER to get AD-FREE episodes here: https://www.theNewsWorthy.com/insider Sign-up for our Friday EMAIL here: https://www.theNewsWorthy.com/email Get The NewsWorthy MERCH here: https://thenewsworthy.dashery.com/ Sponsors: Receive 50% off your first order of Hiya's best-selling children's vitamins at hiyahealth.com/NEWSWORTHY Ready to create your own website? Click this link https://bit.ly/3ThxBqb to start your free trial with Wix. To advertise on our podcast, please reach out to ad-sales@libsyn.com

The news to know for Wednesday, August 27, 2025! What to know about what could be the biggest Social Security leak ever—all at the hands of the federal government. Also, the fake active-shooter warnings that have caused real panic at American universities this week. Plus: we're talking about a dramatic display of nature that played out over Arizona, how Cracker Barrel changed its logo again, and—could this be America's version of the royal wedding? We'll tell you about Taylor Swift's engagement.   Those stories and even more news to know in about 10 minutes!    Join us every Mon-Fri for more daily news roundups!  See sources: https://www.theNewsWorthy.com/shownotes Become an INSIDER to get AD-FREE episodes here: https://www.theNewsWorthy.com/insider Sign-up for our Friday EMAIL here: https://www.theNewsWorthy.com/email Get The NewsWorthy MERCH here: https://thenewsworthy.dashery.com/ Sponsors: Receive 50% off your first order of Hiya's best-selling children's vitamins at hiyahealth.com/NEWSWORTHY Ready to create your own website? Click this link https://bit.ly/3ThxBqb to start your free trial with Wix. To advertise on our podcast, please reach out to ad-sales@libsyn.com

The news to know for Tuesday, August 26, 2025! We're talking about how President Trump opened a new fight for control over the Federal Reserve. Also, why the President's new order on flag burning has sparked rare criticism from his own party. Plus: concerns from FEMA staffers, mail carriers suspending American packages, and—yes—it's already that time of year: pumpkin spice season has arrived.   Those stories and even more news to know in about 10 minutes!    Join us every Mon-Fri for more daily news roundups!  See sources: https://www.theNewsWorthy.com/shownotes Become an INSIDER to get AD-FREE episodes here: https://www.theNewsWorthy.com/insider Sign-up for our Friday EMAIL here: https://www.theNewsWorthy.com/email Get The NewsWorthy MERCH here: https://thenewsworthy.dashery.com/ Sponsors: Receive 50% off your first order of Hiya's best-selling children's vitamins at hiyahealth.com/NEWSWORTHY Ready to create your own website? Click this link https://bit.ly/3ThxBqb to start your free trial with Wix. To advertise on our podcast, please reach out to ad-sales@libsyn.com

ITPM Flash provides insight into what professional traders are thinking about in the markets RIGHT NOW! In this episode, Edward Shek dives into the cracks forming in the SaaS business model and what it could mean for major players like Salesforce (CRM). From commoditization of code and AI-driven efficiency pressures to the dominance of hyperscalers swallowing entire markets, the moat around many software companies is vanishing fast. We look at examples like GoDaddy, Wix, and Duolingo to show how pricing power is collapsing, before turning to Salesforce itself—where slowing growth, high CapEx, and a reliance on efficiency gains raise big questions about valuation. With the market crowded on the long side, we explore a November put spread structure that targets a 20% de-rating and a potential 450% return if the bear case plays out.

The news to know for Monday, August 25, 2025! We're talking about the National Guard being deployed around the U.S., and which city is likely to be next. Also, what's expected to happen today to the man who was mistakenly deported months ago. Plus: why the government is taking a stake in a tech giant, how a chain restaurant's new logo is sparking backlash, and what's more important—money or love? It's a question younger generations are answering differently.   Those stories and even more news to know in about 10 minutes!    Join us every Mon-Fri for more daily news roundups!  See sources: https://www.theNewsWorthy.com/shownotes Become an INSIDER to get AD-FREE episodes here: https://www.theNewsWorthy.com/insider Sign-up for our Friday EMAIL here: https://www.theNewsWorthy.com/email Get The NewsWorthy MERCH here: https://thenewsworthy.dashery.com/ Sponsors: Receive 50% off your first order of Hiya's best-selling children's vitamins at hiyahealth.com/NEWSWORTHY Ready to create your own website? Click this link https://bit.ly/3ThxBqb to start your free trial with Wix. To advertise on our podcast, please reach out to ad-sales@libsyn.com

In this episode, Keith dives deep into the tried-and-true marketing strategies that will help you grow your lawn care or landscaping business, get more clients, and build a full schedule. Keith shares his own journey from being stuck in a dead-end job to building a successful business and offers actionable steps you can take today to achieve similar results.   "There's so much work out there that it's overwhelming, truthfully. And they're looking out and they're looking for somebody who's reliable, somebody who's dependable, somebody that they can have a long-term relationship with. They're begging to write you a check." - Keith Kalfas   Episode Highlights 1. Overcoming Self-Limiting Beliefs ([00:01:32] - [00:02:43]) Keith tackles the mental barriers that can hold you back and emphasizes that growing your client base is fully within your control. Learn why prospects are actively looking for reliable contractors and how to position yourself to meet that demand. 2. Powerful Marketing Tactics ([00:03:12] - [00:06:07]) Keith provides a comprehensive rundown on: Getting a professional logo and branding materials. Utilizing business cards, magnets, and bandit signs to increase local visibility. Leveraging online platforms like Craigslist, Facebook, and top local directories (Yelp, Google My Business, Angi, and more) for maximum exposure. Building a simple website via Squarespace, Wix, or even Google My Business, and linking all your social profiles to create a strong digital footprint. Importance of backlinks, local citations, and word-of-mouth reviews. 3. Snowball Effect of Consistent Marketing ([00:06:07] - [00:07:14]) Keith explains how small, consistent marketing actions create a snowball effect, resulting in overwhelming client demand within a year. Tips for collecting positive online reviews and generating referral business. 4. Embracing Change & Modeling Success ([00:09:11] - [00:11:22]) Personal anecdotes about taking the leap from comfort zones, learning from industry leaders, and “modeling” what's working for successful businesses. The importance of presenting a professional image online—even if it's just you and a truck! 5. Must-Have Tools & Resources Brief sponsor spots about tools like Footbridge Media for websites, and Jobber for business management and AI-powered customer service. Exclusive offers for listeners: Free 2-week Jobber trial with exclusive discount (link: getjobber.com/kalfas) Free PDF: “The 7 Steps to Marketing Your Business Online”—just text ‘untrapped' to 31996. If you're interested in joining or want to see if you qualify to become a member of a "focus group" where real progress is made, visit Untrapped Alliance for more information.     Key Takeaways Overcoming Limiting Beliefs Recognize and break through the mental barriers holding you back from growing your business and achieving success. Understanding Market Demand Realize the abundance of potential clients needing reliable landscaping and lawn care services in your area. Crafting Effective Business Materials Invest in professional logos, business cards, and signage to establish credibility and boost brand visibility. Maximizing Local Advertising Utilize bandit signs, truck magnets, local print shops, and flyers to target neighborhoods you want to serve. Leveraging Online Platforms Create or enhance business profiles on social media, Google My Business, Yelp, and other authority sites for more exposure. Building a Simple Website Launch a basic website quickly using platforms like Squarespace, Wix, or even Google My Business for increased legitimacy. Generating Backlinks for Growth Link social media and directory profiles back to your site to boost search rankings and credibility online. Harnessing Positive Reviews Request well-worded reviews from customers on Google or Facebook to build trust and encourage referrals. Learning from Industry Peers Model the successful strategies used by other professionals in your industry to accelerate your own business growth.   Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas       Resources Mentioned 99designs Fiverr Upwork Squarespace Wix Weebly Google My Business http://footbridgemedia.com/keith http://getjobber.com/kalfas  

225a goes over some quotes on McClellan. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

World-renowned sexologist and Tantra teacher Jaiya reveals how sexuality, intimacy, and awakened pleasure can become powerful tools for healing, spiritual growth, and self-realization. We explore why society has shamed sex, how suppression distorts our relationship with our bodies, and how ancient Tantric practices can restore our connection to the sacred.You'll learn how to harness your life force energy, expand your capacity for intimacy, transmute darkness into light, and unlock your unique Erotic Blueprint. Try Pique Life tea and save 20% for life & get a free frother:https://www.piquelife.com/KnowThyselfStart your free trial with Wix:https://bit.ly/3SXG2qKAndrés Book Recs: https://www.knowthyselfpodcast.com/book-list___________0:00 Intro 2:14 Sexuality as a Path to Awakening3:59 Why Society Shames Sex6:46 The Link Between Distortion & Suppression 8:55 Coming Into Right Relationship with Sexuality12:04 We're Missing Our on the “Symphony” of Intimacy 16:44 Why We Must Desexualize Our Mind20:22 Beauty & Subtlety of Awakened Pleasure 26:15 The Lineage of Tantra & It's Doorway to the Divine32:55 Ad: Pique Life34:20 Tantra Isn't Just Sex 39:48 How to Make Anything in Life Pleasurable43:52 Transmuting Darkness Into Light48:46 Ad: Wix50:41 Orgasms: Men vs Women58:39 Harnessing Your Life Force Energy1:04:49 Becoming a Multi-Orgasmic Man1:07:16 Erotic Blueprints: Your Archetype for Pleasure1:24:25 Eros vs Sexuality 1:28:43 Becoming Integrated with These Tools1:33:29 Rekindling Your Sex Life with a Longtime Partner1:38:49 The Synchronicity of Coming On This Show1:41:18 Practice to Bring This Into Your Life1:43:28 Conclusion___________Episode Resources: https://www.instagram.com/missjaiya/https://theblueprintbreakthrough.com/https://www.instagram.com/andreduqum/https://www.instagram.com/knowthyself/https://www.youtube.com/@knowthyselfpodcasthttps://www.knowthyselfpodcast.com

In Episode 225 we continue our analysis series with George B. McClellan. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

How Do I Know If My Website Is Penalized by Google? Website Health & Technical SEO Masterclass with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This extensive SEO audio provides an in-depth discussion on technical SEO and how businesses can identify and address Google penalties impacting their websites. Favour uses analogies like a car's engine or a leaking roof to explain complex concepts, emphasizing that a penalty often signals a need for correction and improvement, not failure. Key areas covered include website structure, content quality (thin vs. thick content), proper use of tags and categories, image optimization, video embedding, and leveraging Google Search Console for diagnostics. The conversation also touches on the distinction between manual and algorithmic penalties and offers practical advice, such as using search operators, to check website visibility and performance.Frequently Asked Questions1. How can I tell if Google has penalized my website, and what does it mean?Google penalizes websites when they violate webmaster guidelines, often due to issues with content quality, relevance, or technical structure. A penalty means your site's search ranking is negatively affected, leading to reduced visibility and traffic. While a penalty might seem negative, it's actually an opportunity for correction and improvement, indicating that your site is at least visible enough for Google to notice. You might receive email notifications from Google, or you can check your Google Search Console for specific error messages and performance insights.2. What are the two main types of Google penalties, and how do they differ?There are two primary types of Google penalties:Manual Penalty: This occurs when a human reviewer from Google's web spam team flags your website for violating guidelines, often due to manipulative practices like spammy or hidden links ("black hat SEO"). These are rare but indicate a severe violation.Algorithmic Penalty: This is far more common and happens automatically due to issues detected by Google's algorithms. Reasons can include outdated or "thin" content, low quality or irrelevant information, generic AI-generated content, unnatural links, or regurgitated content. These penalties lead to automatic demotion or removal from search results.3. How does "thin content" contribute to Google penalties, and what makes content "thick"?"Thin content" refers to web pages that lack depth, context, or comprehensive information on a given topic. It's often characterized by a low word count, insufficient detail, and a lack of supporting elements. Google measures articles by reading time, word count, and character count. If your content is significantly shorter than the industry average for a similar topic (e.g., 300 words vs. 3,000 words), it's considered thin and unlikely to outrank competitors."Thick content," conversely, is rich in information and provides a thorough exploration of a topic. To create thick content, you should:Expand on topics: Go beyond basic definitions, offering more context and depth.Include various elements: Incorporate images (optimized for size), embedded videos (not uploaded), audio clips, statistics, examples, comparison charts, quotes, listicles, proper formatting (headings, links), and frequently asked questions (FAQs).Answer user intent: Ensure your content directly addresses the questions and needs of your target audience.4. Why is connecting my website to Google Search Console crucial for identifying and resolving penalties?Google Search Console (GSC) is the primary tool Google provides for website owners to monitor their site's performance in search results and identify issues. Connecting your website to GSC is the first essential step because it allows Google to communicate error messages and indexing problems directly to you. Within GSC, you can view performance insights, check the "Pages" section under "Indexing" to see which pages are known, submitted, or unsubmitted, and understand why certain pages might not be indexed. This diagnostic information is vital for understanding the root causes of any penalties and guiding your corrective actions.5. What are common technical SEO issues that can lead to Google penalties, beyond content quality?Technical SEO issues relate to the structural and operational aspects of your website that affect how search engines crawl and index it. Common problems include:Website size and image optimization: Large file sizes, especially for images and uploaded videos, can slow down your website, leading to a poor user experience and penalties. Use compression tools (e.g., compressor.io) for images and embed videos instead of uploading them.Broken or inaccessible links: Ensure all links within your sitemap and across your site are functional and lead to valid destinations.Incorrect robots.txt or "no index" tags: The robots.txt file and "no index" meta tags tell search engine robots which pages to crawl or not to crawl. Accidentally blocking important pages (a common default issue with platforms like Wix for blog tags) can prevent Google from indexing your content.Outdated website structure: An inefficient or poorly organized website structure can hinder crawlability and overall performance.Slow loading times: Directly linked to website size and optimization, slow loading speeds can negatively impact user experience and search rankings.6. What's the recommended first step for a business owner who suspects their website is penalized by Google?The immediate first step is to connect your website to Google Search Console (GSC) if you haven't already.Go to google.com and search for "Google Search Console."Click on the official Google Search Console Tools link.Click "Start Now."If your site isn't connected, GSC will provide a unique verification code (often a TXT record).Go to your domain name server (DNS) settings within your website hosting provider's control panel.Add the provided TXT record to your DNS settings.Return to GSC and click "Verify."A green bar indicates successful connection. Once connected, GSC will begin providing insights into your site's performance, indexing status, and any specific error messages or penalty notifications, allowing you to diagnose and address issues effectively.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

224a talks the aftermath of Fair Oaks. https://cwweeklypod.wixsite.com/my-site*Mobile capability through the app Spaces by Wix. Patreon: https://www.patreon.com/CWweeklypod

In this episode, the host interviews Maor, the CEO of Base 44 and discusses the company's recent acquisition by Wix for $80 million. Maor shares his entrepreneurial journey, from founding his first data science company Explo in 2018 to raising $130 million and managing it for six and a half years. Transitioning from Explo, Maor delves into the launch and rapid growth of Base 44, an AI-driven app-building platform. He emphasizes user experience, the importance of community-driven growth, and offers a detailed demo of Base 44's capabilities. Maor also outlines future plans under Wix, including more advanced AI app-building functionalities and a new app catalog for software distribution.Learn more about Base44: https://base44.com

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Go to Wix.com to start building your website today! Download the DraftKings Casino app, sign up with code BASIC, and spin your favorite slots! Get organized, refreshed, and back to routine for way less. Head to wayfair.com right now to shop all things home!

Thanks for watching the Harland Highway. This episode is sponsored by Wix, Mintmobile, and Hims: -This year, skip breaking a sweat AND breaking the bank. Get this new customer offer and your 3-month Unlimited wireless plan for just 15 bucks a month at MINT MOBILE dot com slash HARDLAND. That's MINTMOBILE.com/HARDLAND -To get simple, online access to personalized, affordable care for ED, Hair Loss, Weight Loss, and more, visit Hims.com/HARLAND. More Harland Williams: Harland Highway Podcast Video: https://www.youtube.com/c/HarlandHighwayPodcast Harland Highway Podcast Audio: https://podcasts.apple.com/us/podcast/the-harland-highway/id321980603 Instagram: https://www.instagram.com/harlandwilliams Harbling Shirts: https://www.harbling.com Official Website: https://www.harlandwilliams.com Twitter :https://twitter.com/harlandhighway?lang=en More Jared Freid: X: https://x.com/jtrain56?lang=en Instagram: https://www.instagram.com/jaredfreid/?hl=en Website: https://jaredfreid.com/ #podcast #harlandwilliams Learn more about your ad choices. Visit megaphone.fm/adchoices

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Leah Garcia is the Founder & CEO of NULASTIN®, the first beauty brand to commercialize elastin-based haircare. With a background as a professional athlete and award-winning media personality, Leah brings a performance mindset to DTC brand building, combining storytelling, product innovation, and operational grit.Before launching NULASTIN, Leah built a successful career in broadcast journalism and sports media, covering professional bull riding for CBS and competing internationally in mountain biking. That same tenacity shows up in how she scaled NULASTIN to $17.5M in revenue before hiring her first employee, bootstrapping the brand through direct response marketing, Indiegogo campaigns, and scrappy user-generated content.Leah shares why she shifted from a crowded skincare category to focus on brows and lashes, how “less polished” creative outperformed high-production assets, and why authenticity still drives her best-performing ads. She also breaks down her product development process, the metrics she tracks most closely, and how she's approaching influencer and affiliate marketing now that the brand has scaled.Whether she's explaining why awkward websites sometimes convert better or why prestige branding can alienate loyal buyers, Leah offers a no-BS look at building a beauty brand that lasts without relying on glossy tactics or VC backing.In This Conversation We Discuss:[00:43] Intro[01:20] Launching niche beauty products with clear focus[02:00] Identifying a personal need in the market[03:20] Investing early in a science-backed idea[04:30] Taking control after early business loss[05:36] Accepting risk when investing your own money[06:53] Bootstrapping with decks, debt, and side hustles[09:22] Trusting instinct over validation frameworks[10:38] Learning from regulatory arrogance[12:55] Leveraging infomercial skills for DTC[14:46] Episode Sponsors: Electric Eye, Heatmap & Zamp[18:43] Focusing early on user generated content[20:42] Understanding the tradeoffs of premium branding[22:30] Selling before customers hit the website[23:20] Learning from infomercial-driven growth[27:29] Blending legacy service with modern techResources:Subscribe to Honest Ecommerce on YoutubeElastin-based hair and skincare nulastin.com/Follow Leah Garcia linkedin.com/in/leah-garcia-592988Schedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As an advisor to ambitious CEOs, owners, and entrepreneurs, Stasia Mitchell leads EY's entrepreneurship strategy and the EY Entrepreneur Of The Year™ programs in over 60 countries, with responsibility for the development of long-lasting relationships with our winners, our alumni, their investors, and the whole entrepreneur ecosystem. Top 3 Value Bombs 1. True leadership starts with personal health, mental and physical wellness fuels impactful entrepreneurship. 2. Peer-to-peer learning and context-driven connections are essential for navigating uncertain markets. 3. Focused, purposeful gatherings can spark million-dollar insights and long-term collaborations. Visit the website and learn more about EY's Entrepreneur of the Year programs - EY Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Franocity - Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses, and create legacy income for their families through franchising. Get started today by downloading Franocity's Franchise Funding Guide at Franocity.com. Wix - Ready to create your own website? Go to Wix.com to start building your website today.

David Wood went from Fortune 100 actuary to coaching maverick, he helps entrepreneurs double revenue and happiness - drawing on hard-won lessons from business, burnout, and bold leaps like Hollywood acting and near-death survival. Top 3 Value Bombs 1. Intentionality is your superpower. You can drastically improve your clarity, productivity, and revenue by planning just 5 minutes a day and a week. 2. Gamify your business. By creating games around yearly, weekly, daily, and 25-minute work blocks, you make productivity both fun and effective. 3. Alliances outperform cold outreach. Partnering with aligned audiences through collaboration can transform your lead generation strategy. Check out David's website and get the business assessment for free. You may qualify for customized coaching, from $300 to $2,000/month depending on your business stage - Focus Ceo Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Franocity - Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses, and create legacy income for their families through franchising. Get started today by downloading Franocity's Franchise Funding Guide at Franocity.com. Wix - Ready to create your own website? Go to Wix.com to start building your website today.  

From the archive - This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Brian Johnson, Founder and CEO of Heroic, recently made crowdfunding history and is building a social training platform that will change the world. Top 3 Value Bombs 1. Express the best version of yourself. 2. Live with virtue - not once in a while, but right at this moment. 3. First thing's first. Second thing is not at all. Sign up today to become a Founding Member of Heroic and get your first year for only 35 dollars. (That's 50 percent off) - Heroic.us Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Wix - Ready to create your own website? Go to Wix.com to start building your website today. Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.  

Joan Sotkin helps entrepreneurs rapidly improve their relationship with money and themselves while coping with the current chaos. She started doing business online in 1995 and now hangs out on Substack. Top 3 Value Bombs 1. Financial problems are never about money - they're emotional patterns rooted in childhood experiences. 2. The five emotions people act out through money are aloneness, shame, anger, deprivation, and a sense of being trapped. 3. Chaos is constant - inner calm and emotional fluency are your true paths to prosperity. Listen to Joan's new podcast: Prosper from the Inside Out on Substack and other platforms - Joan Sotkin on Substack Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. ThriveTime Show - Attend the world's highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump's son, Eric Trump, at ThrivetimeShow.com/eofire. Wix - Ready to create your own website? Go to Wix.com to start building your website today. Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.

Michael Chernow, Founder and CEO of Kreatures Of Habit is a Cereal Entrepreneur and wellness expert. Chernow launched his first business in 2010 and has been building business for the last 15 years. Top 3 Value Bombs 1. Balance is Possible - Even as a driven entrepreneur, you can craft a work-life balance that brings joy and success. 2. Community Wins: Scaling the unscalable - like calling customers and replying to emails - builds real loyalty and lasting growth. 3. The 3 Cs - Commitment, Confidence, and Courage are the keys to thriving in life and business. Check out Michael's website. Join the ownership journey and invest - Kreatures of Habit Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Shopify - If you want to see less carts being abandoned, it's time for you to head over to Shopify. Sign up for your 1 dollar per-month trial and start selling today at Shopify.com/onfire. Wix - Ready to create your own website? Go to Wix.com to start building your website today.  

After a surprising and traumatic birth, baby number three is here! It's been months of speculation, but now Trisha and Moses are FINALLY ready to reveal the name of their little boy. Plus, Trish shares why this will likely be her final pregnancy journey.

From the archive - This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Nate Meadows is the Head of Marketing for ClearSpend. He carefully crafts marketing campaigns, voice, and reputation with the ease of folding a burrito. Prior to Nate's career in marketing, he was in Weapon Systems Intelligence for the United States Air Force. Top 3 Value Bombs 1. If you have the right DNA, are passionate, and are driven, then you can be successful. 2. One of the biggest challenges a small business has is Cash Flow. 3. We have to find ways to automate the trivial things to make our lives easier. Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Wix - Ready to create your own website? Go to Wix.com to start building your website today. Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.

U.S. birth and fertility rates have been falling for nearly two decades, and now, the government is rolling out new ideas to try to turn that around. In this episode, we explore what's behind the decline, how much public policy really shapes family decisions, and how the U.S. stacks up to other countries when it comes to child care, paid leave, and family support.   Join us again for our 10-minute daily news roundups every Mon-Fri!  Learn more about our guests: https://www.theNewsWorthy.com/shownotes  Become an INSIDER for ad-free episodes: https://www.theNewsWorthy.com/insider  Get The NewsWorthy MERCH here: https://www.theNewsWorthy.com/merch This episode is sponsored by  Ready to create your own website? Click this link https://bit.ly/3ThxBqb to start your free trial with Wix!  Get an additional 15% off their 90-day subscription Starter Kit by going to fatty15.com/NEWSWORTHY and using code NEWSWORTHY at checkout To advertise on our podcast, please reach out to ad-sales@libsyn.com  

From the archive - This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Emil Egeland is the founder of the software company Yellow Jersey. Prior to Yellow Jersey, Emil founded two companies that went from 0 to over 1M dollars in a year each. He then helped another business go from 1.1M dollars to 6M dollars in two years. Top 3 Value Bombs 1. If you're looking for software, then there's somebody out there who's got what you need. 2. Your software has to do what it has to do, and it has to do it relatively fast. 3. You can buy source code for different portions of your software. Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Franocity - Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses, and create legacy income for their families through franchising. Get started today by downloading Franocity's Franchise Funding Guide at Franocity.com. Wix - Ready to create your own website? Go to Wix.com to start building your website today.

The news to know for Friday, July 18, 2025! We're talking about billions of dollars in government spending that have now been canceled. We'll tell you exactly what's being cut. Also, there's a new report about a letter from President Trump to Jeffrey Epstein. Trump says it's fake, but lawmakers are demanding more answers. Plus, what to know about a milestone for the crypto industry, which popular talk show is now canceled, and how a movie in theaters has sparked a new interest in dog adoptions.  Those stories and even more news to know in about 10 minutes!    Join us every Mon-Fri for more daily news roundups!  See sources: https://www.theNewsWorthy.com/shownotes Become an INSIDER to get AD-FREE episodes here: https://www.theNewsWorthy.com/insider Get The NewsWorthy MERCH here: https://thenewsworthy.dashery.com/ Sponsors: Fatty15 is offering an additional 15% off their 90-day subscription Starter Kit by going to fatty15.com/NEWSWORTHY and using code NEWSWORTHY at checkout. Ready to create your own website? Click this link https://bit.ly/3ThxBqb to start your free trial with Wix. To advertise on our podcast, please reach out to ad-sales@libsyn.com

The news to know for Thursday, July 17, 2025!  We'll tell you how one of the biggest divisions between President Trump and his own followers is getting more tense and personal.  Also, why the U.S. government is now destroying food that was supposed to go to hungry people.  And where a major earthquake sent people running.  Plus: Mark Zuckerberg is back on trial, more teenagers are making friends with artificial intelligence, and Disneyland celebrates its 70th birthday.    Those stories and even more news to know in about 10 minutes!    Join us every Mon-Fri for more daily news roundups!  See sources: https://www.theNewsWorthy.com/shownotes Become an INSIDER to get AD-FREE episodes here: https://www.theNewsWorthy.com/insider Sign-up for our Friday EMAIL here: https://www.theNewsWorthy.com/email Get The NewsWorthy MERCH here: https://thenewsworthy.dashery.com/ Sponsors: Fatty15 is offering an additional 15% off their 90-day subscription Starter Kit by going to fatty15.com/NEWSWORTHY and using code NEWSWORTHY at checkout. Ready to create your own website? Click this link https://bit.ly/3ThxBqb to start your free trial with Wix. To advertise on our podcast, please reach out to ad-sales@libsyn.com

Click this link ⁠https://bit.ly/45eFzaV⁠ to start your free trial with Wix! This week on Sibling Watchery, Bob and Naomi Smalls wake it up for All Stars Season 10, Episode 11. The queens hit the reading challenge, and Bob and Naomi name the best—and most evil—reads of the episode. Mistress is back to stirring chaos, and the girls are over it. They break down the rehearsal process, talent show performances, and the three words that might be the worst thing to say to Ru in the workroom. Bob and Naomi talk about the importance of shoe and wig quality, Drag Race's self-referential habits, and a surprising performance from Daya Betty. Plus: did Bosco just deliver the best look of the season? Is Mistress in her flop era? And who would they vote to bring back into the competition? Want to see exclusive Sibling Rivalry Bonus Content? Head over to ⁠⁠⁠⁠⁠⁠⁠www.patreon.com/siblingrivalrypodcast⁠⁠⁠⁠⁠⁠⁠ to be the first to see our latest Sibling Rivalry Podcast Videos! @BobTheDragQueen @MonetXChange Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠⁠⁠megaphone.fm/adchoices⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Darren Darnborough is a British-born Actor working in Hollywood. His TV & Film work includes hit US shows MacGyver, Magnum PI, 2 Broke Girls & True Blood. He is also the Co-Founder and CEO of WeAudition.com - the global video-chat community for auditions, rehearsals, self tapes & advice. Top 3 Value Bombs 1. Curating a community is an art - curate it like an art gallery or box of chocolates to create maximum value and connection. 2. Running a business alongside your passion career works best when both serve and strengthen each other. 3. Stay in the game - persistence, even when tempted to quit, often leads to the biggest breakthroughs. Join the community of actors and learn more about WeAudition - WeAudition Instagram Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Franocity - Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses, and create legacy income for their families through franchising. Get started today by downloading Franocity's Franchise Funding Guide at Franocity.com. Wix - Ready to create your own website? Go to Wix.com to start building your website today.    

Click this link https://bit.ly/45eFzaV to start your free trial with Wix! This week on Sibling Rivalry, Bob and Monét discuss dirty hotel rooms and how to tell if a room is actually clean. Monét dives into her Airbnb drama, and Bob confirms that he's not from Savannah—or Brooklyn! They break down the meaning of names and why some people are so eager to claim Southern identity. They talk about using government names in drag, the gayest first names, baby name ideas, and age gaps in relationships. Plus, Monét considers a new pronunciation of her name, and they debate—once again—whether Texas is truly part of the South. Want to see exclusive Sibling Rivalry Bonus Content? Head over to ⁠⁠⁠⁠⁠⁠⁠www.patreon.com/siblingrivalrypodcast⁠⁠⁠⁠⁠⁠⁠ to be the first to see our latest Sibling Rivalry Podcast Videos! @BobTheDragQueen @MonetXChange Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠⁠⁠megaphone.fm/adchoices⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Colin Campbell is a serial entrepreneur who has co-founded over a dozen multi-million dollar companies. Number 1 Best Selling Award winning Author, speaker, and founder of Startup Club, helping entrepreneurs globally through his book - Start. Scale. Exit. Repeat. Top 3 Value Bombs 1. You can fail 8 out of 10 times and still succeed if you cut losers quickly and scale winners boldly. 2. Success isn't just about starting, it's about knowing how to scale, exit, and repeat without imploding. 3. Serial entrepreneurs double their chances of success, not from talent, but from accumulated knowledge. Grab Colin's award-winning book - Start. Scale. Exit. Repeat Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. NetSuite - NetSuite, by Oracle, is your AI powered business management suite, trusted by over 42,000 businesses. Download the free e-book, Navigating Global Trade - 3 Insights for Leaders, at NetSuite.com/fire. Wix - Ready to create your own website? Go to Wix.com to start building your website today.        

From the archive - This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Eric Dyck is co-founder of DTC Newsletter and Podcast, where he connects his subscribers to the exact performance marketing tactics that fuel profitable sales for the world's fastest growing brands and agencies. Top 3 Value Bombs 1. You shouldn't be afraid of hiring entrepreneurial people. 2. Growing brands need to have a holistic mindset to build their content. 3. You are now involved in the brand process of the democratization of commerce. You can create meaningful businesses, and it is an exciting place to be. Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. ThriveTime Show - Attend the world's highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump's son, Eric Trump, at ThrivetimeShow.com/eofire. Wix - Ready to create your own website? Go to Wix.com to start building your website today.