Digital Fashion Unlocked

Alexandra Forsyth is the author of AF's Retail Guide, a weekly blog highlighting the dynamic landscape of the retail industry, from fashion and e-commerce to luxury and beauty multimedia from a research an cyber security lens. Her expertise and keen observations make her an authority in the field, connecting the dots between digital fashion and the retail trends of today's consumers.If you're curious about how technology is shaping the way we shop and ensuring our cybersecurity, this episode is a must-listen. Join us as we discuss the top Retail Trends & Key Insights for Q3 - Q4 2023. Read the guide here.Follow her on InstagramFollow us on Twitter Download our Digital Fashion Glossary

In this episode we chat with Jules Worring, the founder of Enso Collective. Enso is changing how we think about our fashion closet and curating a community of people who are seeking that aesthetic lifestyle from a digital perspective. Jules has collaborated with Web3 social apps Lens Protocol, SheFi and more on the heels of the app's beta release. This platform aims to bring together brands and users, fostering engagement and authentic relationships through products.Tune in now to gain a fresh perspective on the intersection of fashion, technology, and community-building with Jules Worring from Enso Collective.  Follow Enso on Twitter for updates on what's next. Follow us on Twitter Download our Digital Fashion Glossary

Welcome to Season 3 of Digital Fashion Unlocked, syndicated on Rug Radio! I'm your host, Melissa, and I'm joined by my co-host, Karla. In this season, we continue our journey through the exciting intersection of fashion, art, and entertainment with emerging technologies like Web3, VR, AI, and beyond.Today, we are thrilled to have Sander Lutz, a leading voice in the media space and the Producer and Lead Culture Reporter for SCENE, a new vertical by Decrypt Media. Sander has been at the forefront of documenting the ever-evolving world of Web3, digital fashion, NFTs, and brand collaborations.Join us as we dive deep into Sander's background, his unique approach to reporting in the Web3 space, the changing landscape of fashion, and the impact of technology on this industry. Plus, we'll explore the trends he's uncovered during London Fashion Week and discuss the future of fashion in a digitized world.If you're curious about how Web3 is shaping our world, what big fashion brands are up to, or the future of careers in the fashion industry, this episode is a must-listen.Follow us on Twitter Download our Digital Fashion Glossary

In this episode, Violet Verse  brings you an exclusive interview with Natalia and Daria, the founders of DressX, a groundbreaking digital marketplace and digital fashion asset repository. Discover how DressX is making digital fashion accessible to millions, from AR custom filters in real life to the metaverse, complete with blockchain-stored digital assets. With collaborations featuring the likes of FarFetch, KHAITE, Bershka and Off White, DressX is the epitome of fashion of the 21st century. Explore DressX new camera featurehttps://camera.dressx.comCheck out the DressX Runway Fashion Week AR challenge:https://www.instagram.com/reel/Cw7NJQ...Follow us on Twitter Download our Digital Fashion Glossary

It's no surprise that the competition for customer engagement and loyalty among fashion and luxury brands has become more fraught than ever in today's consumer landscape, resulting in the rise of an emerging strategy to capture and hold attention: experiential retail, enabled by developing immersive technology such as virtual and augmented reality, as well as ever-improving 3D images and worlds. In this episode, we dive into the experiential retail opportunity from a design perspective with John Cates, the 3D design lead at Obsess, a fast-growing startup that designs 3D virtual retail experiences for top luxury and fashion brands including Ralph Lauren, Coach, and more. Listen in for John's take on how immersive tech is changing core eCommerce design principles, how the traditional retail design process has beentranslated to the digital realm, and the difference between different types of immersive eCommerce experiences.Follow us on Twitter Download our Digital Fashion Glossary

Over the past two years every major fashion brand has done a digital fashion drop, from Gucci's NFTs to Balenciaga'sforays into Fortnite. Yet, in spite of this “mainstream adoption,” many consumers and creators disregard digital clothes, perceiving them as counter to the values of their traditional counterparts. With her new digital fashion platform DRAUP,  Daniella Loftus is endeavoring to change these conceptions. Proving that despite digital fashion's scalable, automated and accessible nature it can still possess the craft and covetable nature of its physical counterparts.  With a steadfast mission to optimize the value of digital fashion for both consumers and creators, Loftus shares exclusive insights on key industry terminologies, the future of this burgeoning industry, and its impact on widespread adoption-- from the consumer to the creator.Hosted & Produced by Julia Pepper Supported and Distributed by Melissa HendersonDownload the Digital Fashion Glossary here. Connect to the Verse to read more digital fashion and Web3 content. Follow us on Twitter Download our Digital Fashion Glossary

Kerry Murphy is the co-founder and CEO at The Fabricant, the world's first completely digital fashion house on the FLOW blockchain. In this episode, we dive into the Fabricant's approach to designing its royalty structure and pricing, managing creatives in a decentralized fashion house, and Kerry's predictions for the future of the industry. Follow the Fabricant on Twitter. To stay up to date with the show, follow @julia_pepper23 and @TheVioletVerse. Follow us on Twitter Download our Digital Fashion Glossary

Simone Berry, one of Vogue Business's top Web3 Innovators, is a co-founder of the People of Crypto lab actively working to increase representation in the space and ensure diverse voices and creative entrepreneurs have the resources they need to make the most of blockchain technology. She also has over a decade of experience working in the fashion industry and directing design at leading consumer fashion brands. In this episode, we dive into Simone's experience with People of Crypto Labs' community design, her approach to making Web3 language and technology accessible to a broad audience, and how she evaluates the diversity claims of other projects. Follow People of Crypto Lab here. To stay up to date with the show, follow @julia_pepper23 and @TheVioletVerse. Follow us on Twitter Download our Digital Fashion Glossary

Afsha Iragorri is a technical designer who has previously worked for top brands including Ralph Lauren and Calvin Klein. Now, she's an independent 3D designer with Browzwear who has shown work at Digital Fashion Week, and advises other businesses and fashion houses on how to update their processes and workflows using 3D technologies. In this episode, we dive into her journey as a technical designer and entrepreneur, and how blockchain tools are changing her creative and business approach through digital fashion design. Check out her work here. To stay up to date with the show, follow @julia_pepper23 and @TheVioletVerse. Follow us on Twitter Download our Digital Fashion Glossary

Zofia Zwieglinska is an international fashion reporter covering the intersection of technology and sustainability at Glossy, a business publication exploring the intersection of fashion and tech. Starting from its origins in the world of gaming, this episode is a deep dive into how digital fashion emerged as a viable consumer good and commercial venture, the differences between digital-native fashion ventures and the traditional process, and the steps digital fashion still has to take before making the leap from niche gaming audiences to mass adoption. Interested in reading more of Zofia's deep dives on fashion and tech? Follow her on Twitter @_Stylion_To stay up to date with the show, follow @julia_pepper23 and @TheVioletVerse. Follow us on Twitter Download our Digital Fashion Glossary