Ecommerce FM

Can a TikTok video and a few Tweets really help your Ecommerce business? We talk about how Social Media can drive revenue and increased brand awareness.

Is affiliate revenue too good to be true? We cover some of the reasons why your ecommerce store's affiliates, could cause more harm than good.

Which SEO tools are worth considering, to help improve your Ecommerce website's rankings in Google? We look at the free and paid options.

Should your Ecommerce store have a blog? What should you talk about? How can it drive sales? We talk about how blogging can turn into increased revenue for Ecommerce brands.

Learn what Drop Catching is, how to register a domain that's expiring, the SEO value of an Expired Domain and what the best domain auction websites are.

What's better than #1 on Google? Being the Featured Snippet at #0 of Google! We talk about how to win this coveted top spot.

How can PDF files (such as manuals, brochures and catalogues) rank in Google? Should you try to rank them in Google at all? This week we talk about all things non-HTML.

Should Black Friday and one-off sales pages live forever? Can Christmas and seasonal pages be evergreen? Matt and Rob discuss the Ecommerce dilemma of temporary pages.

What makes the perfect PDP (Product Page) for SEO and for the user? What should it include? How should you handle Out of Stock items?

The future and history of fashion ecommerce. We welcome our special guest, Miriam Lahage, who was the CEO of Figleaves.com and VP at eBay.

How does Google work? Matt and Rob dive into how the search engine reads your content and finds your new pages. What can you do to make their life easier and receive more SEO traffic because of it?

What are the steps you should take, to keep your Ecommerce business and website safe from hackers? Is Shopify safer than WooCommerce or Magento? What are the biggest weaknesses of an Ecommerce site?

Why should you pay for an SSL Certificate, for your Ecommerce website? Are some more secure than others? Matt and Rob discuss how SSL and Trustmarks can boost your conversion rate and trust.

How to go International, with your Ecommerce site. How do you target different countries in Google? Country domains, subdomains or subfolders? This episode tells you all that you need to know!

Matt and Rob discuss the issue of Keyword Cannibalization, which most Ecommerce websites experience at some point. How can you stop your pages from competing against each other and pushing you down in the rankings?

SaaS or Self Hosted? Magento or Shopify? We weigh up the pros and cons of each major ecommerce platform, to help you make the right choice.

Rob and Matt discuss the ups and downs of using JavaScript frameworks on your ecommerce website. Angular, React, VueJS and Ember - What does it all mean and how does it affect SEO?