Podcasts about Magento

C'est une attaque aussi discrète qu'ingénieuse, et elle remet en cause l'un des derniers réflexes de confiance qu'il nous reste en ligne : celui d'un lien affichant “google.com”. On le sait, les campagnes de phishing sont souvent repérables : une faute d'orthographe, un nom de domaine douteux – “lap0ste.net” ou “facebok.com” font tiquer les plus attentifs. Mais que faire quand le lien vient directement de google.com ?C'est ce que révèle une enquête publiée par le magazine C/Side. Des cybercriminels ont utilisé une URL parfaitement légitime de Google OAuth — ce système d'identification bien connu — pour lancer une attaque ciblée sur un site e-commerce fonctionnant sous Magento. L'adresse en question semble anodine, mais elle contient un paramètre “callback” détourné pour exécuter un code JavaScript caché. Ce code, encodé en base64, passe inaperçu pour les antivirus et les pare-feux.Le pire ? Ce script ouvre une connexion WebSocket, une sorte de canal permanent entre votre navigateur et le serveur de l'attaquant. Résultat : dès que vous accédez à une page contenant “checkout” dans l'URL — donc au moment de payer — le pirate prend le contrôle. Il peut injecter des formulaires frauduleux, intercepter vos données bancaires, voire modifier ce que vous voyez à l'écran sans recharger la page. Et comme l'attaque s'appuie sur un domaine Google, elle échappe à la plupart des systèmes de sécurité, qui considèrent ce nom comme fiable par défaut. Les utilisateurs de solutions Google et les e-commerçants sont particulièrement vulnérables à ce type de détournement. Le conseil, ici, est simple mais précieux : affichez l'URL complète dans votre navigateur. Un clic droit sur la barre d'adresse suffit pour activer cette option. Dans un monde où même les liens les plus familiers peuvent cacher des pièges, la vigilance reste notre meilleure défense. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

When Nissim Lehyani (VP of Product at Life360) used AI to build a math game for his son, he didn't just prototype a game, he rewired how he thinks about product development and the relationship between engineering, product, and design. In this episode, Nissim shares how that personal “aha” moment sparked a shift in how his teams build, collaborate, and ship. We dive into how AI is accelerating product iteration from months to hours, why it's time to drop the “M” from MVP, and how prototypes are replacing PRDs as the central artifact of product work. Plus how product rituals and building cadence are evolving, strategies for scaling a prototype-first workflow, and we deconstruct the “lightning pod” model and how it's changing the dynamics of product building & EPD collaboration. Have any AI passion projects that you'd like to share? Join the discussion on our forum and share your insights, questions, and takeaways. ABOUT NISSIM LEHYANINissim Lehyani is the Vice President of Product at Life360, where he leads product strategy for the family safety platform used by over 60 million users worldwide. With more than two decades of experience across startups, global tech companies, and entrepreneurial ventures, Nissim is known for scaling impactful products that blend technical depth with business strategy.Prior to Life360, he was Senior Director of Product at Indeed, where he oversaw a portfolio of 13 consumer products reaching 300M+ monthly users, and led a team of 40+ product managers across global markets. Nissim previously held leadership roles at GoDaddy, where he helped 18M+ SMBs grow their businesses through strategic partnerships with Facebook, Yelp, and Google.As a founder, he built and led two ventures: Shopial (acquired by Magento) and Urban Place, raising millions to support small businesses and entrepreneurs. He also brings deep technical roots from his engineering leadership at Cisco and early career in Israeli Military Intelligence.Nissim is a 2024 Product Leader Award winner and active mentor in the startup ecosystem through roles at Mixpanel and SV101 by ICON. He's passionate about user-centric innovation, data-driven growth, and the intersection of AI, engineering, and product management. SHOW NOTES:How Nissin & Patrick got connected (2:19)Nissin's light bulb AI moment (4:03)Building first & defining later (5:33)How AI accelerates product iteration from months to hours & fills skill gaps (6:49)Recognizing your AI aha moment (9:44)Why it's time to drop the “M” from MVP (11:21)New expectations for the first iteration of a product (13:37)Nissim's #1 product principle (15:56)Why prototyping is replacing PRDs (17:57)Strategies for socializing a prototype-first workflow in your org (19:54)Tactics for inspiring AI adoption: find one annoying thing & show vs. tell (22:22)Rethinking product cadence and how product rituals are evolving (24:08)Defining the “lightning pod” model (25:29)How “lightning pods” change the dynamic between engineering, product & design (27:20)A live AI product demo: recreating Nissim's original aha moment (29:10)Iterating product in real-time (31:06)How Nissim evaluates code & product outcomes (33:38)Rapid fire questions (34:15) This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/

Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Episode summary:In this episode of the Inside Commerce podcast, Paul Rogers speaks with Matt Parkinson from Gene about the evolution of Magento and Adobe.They explore the dangers of platform tribalism, and discuss the current state of the platform ecosystem, the challenges and opportunities facing businesses in the ecommerce space. They cover the aggressive competition among platforms, the flexibility of Magento, and the implications of Adobe's SaaS strategy. Additionally, they explore the role of Hyva in revitalising the Magento community and enhancing innovation. Paul and Matt Parkinson also discuss the evolving landscape of ecommerce, focusing on Adobe and Shopify.Key takeaways:The platform ecosystem has become aggressive and tribal, with strong opinions on various platforms.Magento aims to serve a wide range of businesses, from small startups to large enterprises.Adobe's SaaS strategy addresses known issues with Magento, such as total cost of ownership.The app builder offers a low-code solution for integrating third-party technologies.Adobe Commerce Optimizer provides a pathway to full SaaS for existing Magento users.Hyva front-end has revitalised the Magento community and enhanced innovation.Community advocacy plays a crucial role in product development.The future of Adobe and Magento is leaning towards enterprise and B2B markets.Shopify's ease of use contrasts with the complexity of B2B solutions.Bluefinch aims to streamline the patching and upgrading process for merchants.ShopThru seeks to revolutionize ecommerce by embedding checkout experiences.The future of ecommerce will likely involve more AI and agentic commerce.

Samantha Rose is the founder of Endless Commerce, a commerce enablement platform designed to help multi-channel consumer brands scale more efficiently through better infrastructure. A multi-exit founder and investor, Samantha brings deep operational experience across design, technology, and logistics to build systems that support sustainable, scalable growth.Before launching Endless Commerce, Samantha built and exited several consumer ventures, including GIR, an acclaimed kitchenware brand acquired in 2021, and Mvnifest, a full-stack operations and 3PL partner acquired in 2024. Alongside running Endless Commerce, she leads Hologram Capital, where she specializes in turning around distressed consumer brands with strong fundamentals but structural challenges.Whether rebuilding underperforming brands or designing the tech stack she wished existed, Samantha focuses on enabling commerce teams to grow beyond DTC into wholesale, retail, and omnichannel with confidence. She offers a playbook for founders who want to scale without losing operational grip, and a framework for tech partners who want to plug into brands at pivotal moments of inflection.In This Conversation We Discuss:[00:42] Intro[00:59] Building software from firsthand founder struggle[01:45] Solving problems with curiosity and play[03:13] Validating ideas with zero market research[06:42] Executing better instead of chasing new ideas[07:45] Turning demand into a real business plan[09:26] Developing software to solve real-life habits[10:24] Electric Eye, Social Snowball, Portless, Reach & Zamp[16:46] Differentiating in a commodity-driven market[17:23] Building with no modern Ecommerce tools[19:11] Navigating growth without today's tech stack[19:45] Going omnichannel to build retail resilience[23:31] Boosting perceived value with smart bundles[24:12] Shifting from operator to tech builder post-exit[25:31] Reinvesting in brands that need a second life[27:30] Building features from real-world friction[29:28] Avoiding early over-specialization in teams[33:47] Explaining the rebundling era of commerce stacksResources:Subscribe to Honest Ecommerce on YoutubeModular, AI-powered commerceOS endlesscommerce.com/Follow Samantha Rose samantharose.co/  Schedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up.Why would anyone start over? Brian Holmes shares why he hit reset, and how he's introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score!If you're rebranding, relaunching, or simply wanting to get more engagement from your email marketing, this episode is packed with insights you don't want to miss.If you use Shopify and Canva, this app will save you time! seguno.com/canva Burton Goods here: https://burtongoods.com/ Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/Key Takeaways:0:00 Introduction4:13 About Brian & Seguno5:56 Migration from Magento into Shopify9:07 Why Brian Started again13:43 How To Introduce a New Brand to Potential Customers on Email18:44 What Truly Makes A Brand Authentic?21:07 Why Email Deliverability Matters27:08 The Importance of a Postmaster Score30:25 Finding What Works For You35:08 Listening To What Customers Want39:01 Burton Goods Content Strategy43:04 How To Reach Out To SegunoSupport the show

Derrick Emsley is the co-founder and CEO of Tentree, a purpose-driven lifestyle apparel brand that plants ten trees for every product sold. With a background in environmental stewardship, carbon markets, and sustainable business strategy, Derrick leads Tentree's mission to make regeneration scalable through consumer action.Since launching Tentree in 2012, Derrick has grown the brand into a category leader in sustainable apparel, helping plant nearly 100 million trees worldwide. Without relying heavily on paid media, his scaled impact through values-aligned partnerships, product storytelling, and community-powered growth. In 2021, he co-founded Veritree, a technology platform built to verify, monitor, and audit global reforestation with end-to-end transparency.Grounded in climate impact and systems thinking, Derrick focuses on building businesses that convert everyday consumption into measurable environmental good. Whether guiding Tentree's brand vision or driving tech innovation with Veritree, he offers a blueprint for founders' scaling mission with integrity, traceability, and long-term environmental ROI.In This Conversation We Discuss:[00:48] Intro[00:58] Naming the brand after the mission itself[01:55] Pivoting purpose into a consumer brand[03:54] Partnering with retailers to gain early traction[05:49] Running mission ops while scaling the brand[06:22] Building tech to verify real-world impact[08:22] Responding to unexpected product demand[10:10] Connecting funders to verified outcomes[11:35] Embedding impact to boost DTC performance[12:53] Electric Eye, Social Snowball, Portless, Reach & Zamp[20:15] Building a global supply chain from scratch[23:21] Balancing co-founder strengths from day one[24:10] Creating decision fatigue with too much choice[27:33] Leveraging impact as a growth advantageResources:Subscribe to Honest Ecommerce on YoutubeEarth-First, sustainably made apparel that plant trees tentree.com/Verified reforestation projects for your business veritree.com/tree-plantingFollow Derrick Emsley linkedin.com/in/derrickemsleySchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Akquisitionskosten - Brand Sichtbarkeit - Chip.de & Payback Kooperation - CPC Vergütung - Google Brand Search - Hybrid Pricing Model - Meta Advertising - Trusted Shops - User Journey Touchpoints

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Click-ID - First-Party-Cookie - Linkdecoration - UTM Parameter - Redirect - Third-Party-Cookie - UTM-Parameter - Weiterleitung

In this episode of Perspectives, digital marketing strategist Veronica Costello and tech visionary Max Headroom discuss the complexities of e-commerce platform diversity. They explore the evolution from Magento to Shopify, highlighting the strengths and limitations of each platform. The conversation emphasizes the importance of understanding individual business needs, debunking common myths about e-commerce platforms, and the necessity of identifying deal breakers when choosing a platform. Ultimately, the episode advocates for a diverse ecosystem that fosters innovation and better solutions for merchants.Check out the article here https://www.linkedin.com/pulse/why-platform-diversity-matters-ecommerce-brent-w-peterson-listc/takeawaysE-commerce platform choice should be driven by business needs, not hype.The shift from Magento to Shopify reflects changing market demands.Shopify offers simplicity but has limitations for complex businesses.Platform diversity is crucial for innovation and tailored solutions.Merchants should be wary of one-size-fits-all claims.Identifying deal breakers is essential in platform selection.Migration pain can be worth the long-term benefits of a better fit.Not all popular platforms are the best fit for every business.Agencies may have divided loyalties that affect their recommendations.Understanding your specific needs is key to finding the right platform.Sound Bites"No single platform is perfect for everyone.""Building on Shopify is like renting.""Platform diversity encourages competition."Chapters00:00Introduction to E-commerce Platform Diversity02:52The Shift from Magento to Shopify05:51Understanding the Limitations of Shopify08:51The Importance of Platform Diversity11:51Debunking Myths About E-commerce Platforms14:48Identifying Deal Breakers in Platform Selection17:55Conclusion and Final Thoughts on Platform Choice

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Backbutton - Bounce Publisher - Bounce-Seite - Container Tag - Conversion Rate - Incentivieren - Kannibalisierung - Recommendation Seite - Redirect - Traffic Recyceln

Wearable technology like Ray-Ban Meta glasses presents significant privacy concerns by enabling frequent data collection without clear user controls, potentially capturing personal information of users and bystanders unknowingly.TikTok received a €530 million fine from the EU primarily because user data was remotely accessible from China, raising surveillance risks, and the platform failed to transparently disclose data transfer practices, violating EU regulations.Recent password security analysis reveals an ongoing epidemic of weak password reuse, with easily guessable passwords like "123456" and "password" remaining common, exposing users to dictionary and brute-force attacks. Microsoft aims to combat this by making new accounts passwordless by default starting May 2025, promoting secure authentication methods like passkeys and security keys to mitigate password-based threats.Trusted social media accounts, such as the New York Post's X account, can be exploited for scams by cybercriminals who hijack them to spread fraudulent links, often involving cryptocurrency schemes. These attacks leverage social engineering tactics, underscoring the need for vigilance even with messages from reputable sources.Supply-chain attacks in e-commerce, such as those involving compromised Magento plug-ins, pose serious risks by embedding malware into widely used software. This malware can remain dormant for years before activating to steal payment card data, impacting thousands of unsuspecting websites and customers simultaneously.Modern vehicles collect extensive driver data (speed, location, braking habits) and may share this information with third parties, including insurance companies, without explicit user consent. Legal actions against automakers like Toyota highlight concerns over privacy violations and unauthorized commercial use of sensitive personal data.U.S. Customs and Border Protection (CBP) seeks to enhance surveillance by implementing facial recognition technology to capture and match passenger faces to government records at border crossings. This raises civil liberties issues due to widespread tracking and potential misidentification.

Security news for this week: RDP and credentials that are not really revoked, and some RDP bitmap caching fun Some magic info on MagicINFO Vulnerability Management Zombies There is a backdoor in your e-commerce Airborne: vulnerabilities in AirPlay Bring your own installer - crafty EDR bypass The Signal clone used by US government officials: shocker: has been hacked AI slop vulnerability reporting Bricking iPhones with a single line of code Hacking planet technology Vibe hacking for the win? Cybersecurity CEO arrested for deploying malware Hello my perverted friend FastCGI - fast, but vulnerable Chapters: 0:00 Opening and introductions 2:43 Panel introductions and conference recaps 4:46 Conference announcements and Corncon discussion 8:05 RSAC 2025 recap and vulnerability management trends 15:44 RDP credential revocation flaw in Windows 11 34:57 Apple AirPlay "wormable" vulnerabilities and third-party device risks 44:10 Signal clone breach used by US officials (TeleMessage incident) 55:38 Supply chain attack: Magento extensions backdoor 66:12 "Hello my perverted friend": Sextortion scam analysis 72:10 Security culture and phishing awareness at home 75:25 Digital signage vulnerabilities: Samsung MagicInfo 81:41 Threat hunting tradecraft and blue team operations 88:38 AI slop in vulnerability reporting and vibe hacking 98:59 Apple notification DoS and sandbox bypass 101:24 VMware licensing controversy and alternatives 107:14 CEO arrested for planting malware in hospital systems 116:06 FastCGI vulnerabilities in embedded/IoT systems 122:12 Rooting Android phones and device locking 124:08 Closing and outro Show Notes: https://securityweekly.com/psw-873

In this episode of Cybersecurity Today, host Jim Love delves into a range of alarming cyber incidents. A six-year sleeper supply chain attack has compromised thousands of e-commerce websites, exploiting vulnerabilities in Magento extensions from vendors Tigren, Meetanshi, and Magesolution. Russian-controlled open-source tool Easy JSON raises scrutiny over potential threats in critical sectors like defense and finance. In Ontario, a sophisticated bank draft scam costs a business $108,000, emphasizing the need for verification processes. Additionally, a messaging tool used by the Trump administration to archive Signal messages has been hacked twice, highlighting serious concerns over the security of high-level US communications. Stay tuned for the latest insights and expert advice on maintaining cybersecurity. 00:00 Sleeper Supply Chain Attack Activates After Six Years 02:19 Russian Controlled Open Source Tool Raises Alarms 04:32 Fake Bank Draft Fools the Bank 05:56 Signal Archiving Tool Breached 08:33 Conclusion and Contact Information

EP 241. In this week's update:  Smile, You're Training Zuck's AI.  Meta quietly rewrote the fine print so your Ray-Bans can help train its AI by default—just say "Hey Meta" and wave goodbye to meaningful opt-outs.The Irish DPC slapped TikTok with a $600M wake-up call after finding the app's transparency was more filter than fact—China got the data, and Europe got the breach of trust.Billions of leaked passwords confirm that "123456" and "password" still reign supreme—proving users learned absolutely nothing since 2011 except how to get breached faster.So...  Microsoft now defaults new accounts to passwordless sign-ins, putting the final nail in the coffin for “admin123” and celebrating the slow, glorious death of World Password Day.Hackers turned the Post's X account into a crypto scam magnet—demonstrating that even legacy media isn't immune to modern-day digital pickpocketing.A supply-chain attack silently lurked in Magento plug-ins for six years before hijacking hundreds of sites—because patience is a virtue, especially for cybercriminals.Toyota faces a class action for allegedly letting Progressive peek under the hood—tracking your driving habits before you even knew data was in the fast lane.U.S. border agents are hunting for tech that can photograph every passenger in every car—because nothing says “welcome” like full-surveillance road tripping.Find the full transcript to this podcast here.

In this special episode, the original founders of OroCommerce — Yoav Kutner, Dima Soroka, and Jary Carter — join the B2B Commerce Uncut podcast for a behind-the-scenes conversation about what it took to build a B2B eCommerce platform before the market was ready.They share how their early experience at Magento shaped their thinking, why OroCommerce was never just a pivot from CRM, and what it means to build for long-term customer success in a landscape obsessed with trends. If you want a front-row seat to what B2B vision looks like and the patience it demands, this is the episode to hear.Key Takeaways(01:32) How the OroCommerce founders originally met at Magento(04:18) How CRM led to commerce — and why not everyone agreed at first(06:40) Why a CRM foundation made OroCommerce stronger(09:38) The dangers of chasing trends instead of solving problems(12:55) The long-term vision: faster time-to-market and real ROI(15:20) How the product roadmap evolved from CRM roots to full B2B commerce(17:55) Where OroCommerce sees B2B eCommerce heading over the next five years(25:20) The difference between true B2B architecture and B2B add-ons(27:55) What's changed (and hasn't) in the eCommerce platform landscape(31:30) How AI is starting to reshape B2B buying and operations(34:36) Practical early AI use cases in manufacturing and distribution(37:53) How OroCommerce balances AI experimentation without technical debt(40:30) The story behind Jary Carter's return to OroCommerce — and what's nextThanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.#ecommerce #b2becommerce #digitalcommerce

Steganography Challenge Didier published a fun steganography challenge. A solution will be offered on Saturday. https://isc.sans.edu/diary/Steganography+Challenge/31910 Microsoft Makes Passkeys Default Authentication Method Microsoft is now encouraging new users to use Passkeys as the default and only login method, further moving away from passwords https://www.microsoft.com/en-us/security/blog/2025/05/01/pushing-passkeys-forward-microsofts-latest-updates-for-simpler-safer-sign-ins/ Microsoft Authenticator Autofill Changes Microsoft will no longer support the use of Microsoft authenticator as a password safe. Instead, it will move users to the password prefill feature built into Microsoft Edge. This change will start in June and should be completed in August at which point you must have moved your credentials out of Microsoft Authenticator https://support.microsoft.com/en-gb/account-billing/changes-to-microsoft-authenticator-autofill-09fd75df-dc04-4477-9619-811510805ab6 Backdoor found in popular e-commerce components SANSEC identified several backdoored Magento e-commerce components. These backdoors were installed as far back as 2019 but only recently activated, at which point they became known. Affected vendors dispute any compromise at this point. https://sansec.io/research/license-backdoor

In this episode of the Post Status Happiness Hour, host Michelle Frechette discusses the upcoming Page Builder Summit with guests Dan Maby and Nathan Wrigley. Scheduled for May 12-16, 2025, the summit aims to unite the WordPress community. Michele highlights the collaborative spirit and the importance of community engagement. Dan and Nathan share insights into the planning process, the diverse range of sessions, and the evolution of page builders. They emphasize the summit's role in fostering learning and connections.Top TakeawaysThe Summit Is Exceptionally Accessible and Flexible: The Page Builder Summit is designed to be easy and low-pressure for attendees. With free access to pre-recorded sessions for 48 hours, viewers can tune in when it's convenient for them. The optional Power Pack gives extended access and extra bonuses.Visibility for Lesser-Known Creators and Speakers: One of the summit's highlights is giving a platform to a diverse lineup of speakers, many of whom aren't regularly featured at large in-person WordCamps or other conferences. It's a space for new voices and fresh perspectives to shine.Sponsorships Make the Event Possible—and Deserve Support: Nathan highlighted that without sponsor support, the summit wouldn't happen. Sponsors like GoDaddy, WS Form, BigScoots, and many others contribute more than just funds—they provide energy, tools, and community-building support.Mentioned In The Show:WPLDNPageBuilderSummit.com MagentoDrupalAnchen le RouxKadenceElementorDiviBeaver BuilderGoDaddyKinstaMelapressBlackwallPress Forward podcastBig Orange HeartWP Coffee Talk podcastBig ScootsWeb Designer ProYour Moxie MavenWeb Designer AcademyZainatain Dynamic.oooAB Split TestBS-Free BusinessWP MavensCroco BlockWS FormsCheck ViewDroip

Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead. → Join Mark and me in The Lab ⁠Full transcript and show notes⁠ Mark's ⁠Website / Twitter / LinkedIn / YouTube *** TIMESTAMPS (00:00) Should You Be Worried? (04:01) How to Get Better at Using AI (07:42) Get Viral Video Ideas at the Touch of a Button (09:07) AI as a Teacher (18:05) Will AI Replace Educators? (21:45) How to Use AI to Your Advantage (27:12) SEO in the Age of AI (31:45) AI and Trust (37:51) How AI Changes Course Businesses (40:47) How AI Impacts Professional Development & Training (44:15) Community & Being Human is the Competitive Advantage *** RECOMMENDED NEXT EPISODE → ⁠#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches. *** ASK CREATOR SCIENCE → ⁠Submit your question here⁠ *** WHEN YOU'RE READY

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - App Metriken für Advertiser - App Traffic Bewertung - Conversion Tracking Apps - DAU MAU Unterschied - Installs vs. Active Users - Kampagnen Erfolgsmessung - Publisher Media Kit verstehen - SimilarWeb Traffic Daten

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt is joined by James Kemp, Core Product Manager at WooCommerce and long-time WordPress entrepreneur, to take a behind-the-scenes look at the WooCommerce ecosystem. James shares his journey from building Magento integrations and utility plugins to founding IconicWP, which was later acquired by StellarWP. Now at WooCommerce, James is focused on improving core product experiences and making WooCommerce more accessible and performant for builders and merchants alike.The discussion covers topics including the challenges WooCommerce faces in onboarding users compared to platforms like Shopify, the importance of streamlining hosting and setup experiences, and how Automattic's evolving strategy aims to make .com the best possible showcase for WordPress and WooCommerce. James also gives insight into company culture post-acquisition, recent layoffs, and the evolving product roadmap that includes AI integration, performance improvements, and better tooling for developers.Key TakeawaysJames' Path to WooCommerce:James started in 2009 building Magento-WordPress integrations.Launched IconicWP to focus on utility-style WooCommerce plugins.Joined WooCommerce after StellarWP acquired Iconic.WooCommerce's Unique Challenges:Unlike Shopify, Woo requires merchants to handle hosting and technical setup upfront.The user journey is fragmented across plugins, hosts, and tools, making onboarding harder.WooCommerce is working to improve builder tools, site setup flows, and new user experiences.Culture & Strategy at WooCommerce:The Woo team is tightly knit and focused on merchant success, despite industry criticism.Layoffs and restructuring at Automattic have prompted a renewed focus on prioritization.James emphasizes open communication, collaboration, and product-led growth.AI and the Future of Development:AI is heavily encouraged at Woo and Automattic for experimentation and productivity.James uses AI daily for research, brainstorming, and development prototyping.A new AI initiative at Woo, led by James Page, explores ways to integrate smarter workflows.Looking Ahead for Agencies & Freelancers:Builder tools, performance, import/export features, and compatibility improvements are coming.WooCommerce remains highly flexible and ideal for custom and complex client solutions.The Playground and blueprint initiatives could transform how users experience WooCommerce.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeVisit WooCommerce: woocommerce.comWooCommerce Developer Hub: developer.woocommerce.comConnect with James Kemp on Twitter/X: https://twitter.com/jamesckemp Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Conversion Attribution - Cookie Injection - Display Partner - Legacy Skripte - Partner Vertrauen - Referrer Analyse - Retargeter - Technische Kontrolle - Tracking Missbrauch

FOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra. They discuss the challenges faced with Magento, the rationale behind the transition, and the goals for their digital flagship store. The conversation delves into the evaluation of different platforms, the benefits of headless commerce, and the importance of a strong tech stack. It's interesting to hear why a leading brand chose Centra over Shopify, and the advantages the Centra ecosystem offers the ecommerce team.Lana and Ben also touch on international expansion strategies and the partnership with Grebban, highlighting the future roadmap for Osprey London.Key takeaways:Osprey London is a heritage brand needing digital transformation.Transitioning from Magento to Centra was driven by technical limitations.The focus was on brand storytelling and immersive customer experience.Headless commerce offers creative freedom and flexibility.International expansion is a key growth strategy for Osprey London.The tech stack includes innovative solutions like Depict and Ingrid.Working with Greban has streamlined maintenance and bug fixing.Future projects will enhance customer engagement and brand loyalty.

Michael F. Schein ghostwrites books that make business leaders, executives, and entrepreneurs famous in their fields. He is the founder of the marketing and consulting company MicroFame Media, and some of his clients have included Lockton, eBay, Magento, the University of Pennsylvania, the United Methodist Publishing House, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Kitces, Business Insider, Psychology Today, and the Huffington Post, and he is a speaker for international audiences, spanning from the northeastern United States to the southeastern coast of China. His book, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," published by McGraw Hill, is available wherever books are sold.In today's episode of Smashing the Plateau, you will learn how to harness the power of strategic marketing and ghostwriting to become a recognized thought leader.Michael and I discuss:Michael's journey from copywriting to marketing consultancy [02:18]The concept of becoming a "micro celebrity" [06:10]The importance of having a book to establish expertise [07:00]Overcoming the fallacy of scale in business [08:12]The impact of community on professional success [16:34]How to balance intuition and external advice [18:00]Michael's insights on thinking like a scientist to find your niche [21:35]Learn more about Michael at https://microfamemedia.com and https://michaelfschein.com.Contact Michael directly at:- Email: mfs@microfamemedia.com- Phone: (917) 273-9885Thank you to our sponsor:The Smashing the Plateau CommunityGet exclusive access and strategic insights – subscribe now and take the first step towards mastering success!

QNB Dijital Köprü katkılarıyla hazırladığımız 251. bölümde Frizbit CEO'su ve Kurucularından Ata Gür konuğum oldu. QNB Dijital Köprü katkılarıyla... Bu bölüm QNB Dijital Köprü hakkında tanıtım içerir. https://www.qnb.com.tr/dijitalkopruutm_source=spotify&utm_medium=podcast&utm_campaign=dunyatrendleri (00:00) – Açılış (01:30) – Ata Gür'ün ve Frizbit'in hikayesini dinliyoruz. (9:26) – Barselona Belediyesinin girişimci çekmek için vize programı. https://www.exteriores.gob.es/Consulados/londres/en/ServiciosConsulares/Paginas/Consular/Visado-para-emprendedor.aspx (10:20) – Frizbit ne yapıyor? (11:50) - Küçük ve orta ölçekli işletmeler için en kritik pazarlama teknolojileri hangileri? (15:15) – Yapay zeka destekli platformlar geleceğin Google'u mu olacak? (19:55) - Şu anda e-ticaret ve pazarlama teknolojilerinde en büyük trendler neler? (24:04) - Yapay zeka ve otomasyonun Martech dünyasındaki etkisini nasıl görüyorsunuz? (26:41) – Bültenler etkili mi? https://dunyatrendleri.substack.com/ (29:00) - (31:42) – Yapay Zeka ile hazırlanan içerikler platfomlar tarafından cezalandırılıyor mu? https://www.linkedin.com/newsletters/%F0%9F%93%A2digital-marketing-news-6872162392202104832/ (35:00) – Frizbit daha çok E- Ticaret özelinde mi hizmet veriyor? (37:00) – Dijital erişilebilirlik hakkında gelişmeler. (39:00) – Magento ekletişi üzerine… (41:30) - Hızlı büyümek isteyen girişimler için en etkili growth hacking teknikleri neler? (46:40) – (47:40) – Kapanış Ata Gür - https://www.linkedin.com/in/atagur/ Sosyal Medya takibi yaptın mı?   Twitter - https://twitter.com/dunyatrendleri Instagram - https://www.instagram.com/dunya.trendleri/ Linkedin - https://www.linkedin.com/company/dunyatrendleri/ Youtube - https://www.youtube.com/c/aykutbalcitv Goodreads - https://www.goodreads.com/user/show/28342227-aykut-balc   aykut@dunyatrendleri.com Bize bağış yapıp destek olmak için Patreon hesabımız – https://www.patreon.com/dunyatrendleri Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode I'm back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we're discussing going global!Before we kick off we quickly discuss the Gary Stevenson Diary of CEO debate, Magento's move to the cloud and Klarna teaming up with Door dash.Then we get into the meat of the conversation. We discuss why brands go global in the first place, what they need to consider to do so from a CX and tech perspective, the intricacies and considerations of supply chain and logistics (were I think most of the thinking needs to happen) and whether Trump's tarrifs are encouraging or discouraging brand to expand to the US.This podcast is brought to you by our mates at Shopify.Shopify is a key player that's revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we're excited to have them join us on this podcast journey. Check them out here.Checkout Factory here.Sign up to our newsletter here.

Aman Advani is an innovator, entrepreneur, and the driving force behind Ministry of Supply, a brand redefining comfort in professional clothing. As the CEO and Co-Founder, he has fused engineering, technology, and fashion to create apparel that is soft, stretchy, and wrinkle-free—without the need for dry cleaning or ironing.Before launching the Ministry of Supply, Aman built his career in management consulting at Deloitte and TechnoServe, developing a sharp eye for problem-solving and operational efficiency. Armed with a BSIE from Georgia Tech and an MBA from MIT, he turned his passion for performance-driven fashion into a thriving brand that has earned recognition from Fast Company, NASA, and Guinness World Records.Today, Aman is on a mission to engineer the future of apparel. Under his leadership, Ministry of Supply has perfected the balance between comfort and performance, pushing the boundaries of wearable technology, supply chain innovation, and customer-first branding. As the retail landscape shifts, he's proving that science-driven design isn't just a trend—it's the future of fashion.In This Conversation We Discuss:[00:39] Intro[01:18] Turning DIY fixes into a scalable business[02:58] Launching a Kickstarter to validate demand[03:36] Refining the product through 14 iterations[04:19] Struggling with a supply chain built for 30K[04:56] Handling the chaos of rapid demand[05:53] Prioritizing backers over new sales[06:51] Embracing feedback to improve the product[08:01] Building a website before Shopify took over[08:59] Regretting early diversification too soon[10:12] Episode Sponsors: StoreTester and Intelligems[13:25] Defining what makes fashion timeless[15:22] Lessons from switching platforms[16:13] Optimizing analog strategies for digital growth[18:00] Why great products outlast trends[19:42] How supply chain strategy drives growth[21:12] Balancing art and science in retail[21:47] Why personalization is the next big shiftResources:Subscribe to Honest Ecommerce on YoutubePerformance Clothes for Work ministryofsupply.com/Follow Aman Advani linkedin.com/in/amanadvaniBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Building a clothing brand takes more than just a great design—it's about vision, strategy, and execution. In this episode, we're diving into the fundamentals of brand building, from choosing the right production partner to the power of product sampling. We share real stories from our early days in the industry, breaking down how guerrilla marketing, community-building, and hands-on product development can set your brand apart. Plus, we talk about how the landscape has changed from Magento to Shopify, and why modern brands need to think beyond mass production.

LISTEN:Apple Podcasts: https://podcasts.apple.com/gb/podcast/re-platform-replatforming-podcast/id1488091548 Spotify: https://open.spotify.com/show/25sR2mHAFdsVmrZoHMibzZAmazon: https://music.amazon.co.uk/podcasts/6b90a9bb-1554-4d79-849f-066f6139346b/re-platform---ecommerce-cx-and-technology-podcastFOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this episode of the Inside Commerce podcast, Paul Rogers speaks with David Franks, co-founder of Zelph, a SaaS platform designed to help brands and retailers expand their product catalogues without holding inventory.Zelph's tech is proven at scale, having been built originally to power Kick Game's ecommerce marketplace, processing £50m+ GMV annually.David shares insights into the challenges faced while scaling Kick Game, the demand for inventory solutions, and the technical complexities involved in building Zelph. The conversation also explores market trends, misconceptions about drop shipping, and the seamless integration of Zelph with Shopify, emphasising the importance of inventory management and strategic pricing for profitability.Paul and David also discuss the current ecommerce landscape, focusing on the integration capabilities of Zelph with platforms beyond Shopify, the dominance of Shopify in the market, the potential of circular marketplaces, and the future vision for Zelph, including AI-driven innovations and market strategies.Key takeaways:Inventory risk is a significant concern for many retailers.Standardising supplier data is a complex challenge.Marketplaces are evolving into ecosystem builders.Margins can be profitable with strategic pricing and negotiation.Inventory management is automated to ensure accuracy.Zelph will extend to other platform integrations, with Magento a focusCircular marketplaces are gaining traction, but brands need to offer incentives.The resale market is growing, especially among younger consumers.Brands must be intentional in their approach to resale to avoid low volume.Zelph aims to redefine how brands and retailers scale their offerings.AI will play a crucial role in supplier matching and catalogue management.

Tobias Bungers, ein erfahrener Amazon-Händler und Entwickler von Online-Shops, teilt mit uns sein umfangreiches Wissen über den Aufbau und Betrieb erfolgreicher E-Commerce-Lösungen. Von seinen Anfängen mit Magento 1 bis zur modernen Nutzung von Plattformen wie Shopify, bietet Tobias wertvolle Einblicke in die technischen Aspekte, die für den Start und das Wachstum eines Online-Shops entscheidend sind. Er spricht darüber, wie er Amazon-Verkäufer bei der Entwicklung ihrer eigenen Shops unterstützt und reflektiert die Veränderungen, die er in der E-Commerce-Branche erlebt hat. Ein besonderes Highlight ist seine Erfahrung, wie er seinen eigenen Online-Shop erfolgreich über eine Plattform für Unternehmensverkäufe veräußerte. Zusätzlich werfen wir einen Blick auf die Potenziale und Chancen, die Nischenmärkte im Online-Handel bieten. Tobias erklärt, warum bestimmte Produkte wie Natursteine oder maßgeschneiderte Tischplatten besser in einem eigenen Online-Shop als auf großen Plattformen wie Amazon angeboten werden sollten. Zudem wird die Bedeutung höherpreisiger Produkte und einer durchdachten User Journey hervorgehoben, die durch gezieltes Marketing langfristigen Erfolg sichern kann. Abschließend laden wir alle Händler und Interessierte ein, am monatlichen Helium 10 Networking Call teilzunehmen. Dies ist eine wertvolle Gelegenheit, sich mit Gleichgesinnten auszutauschen und tiefer in die Welt des Online-Handels einzutauchen. In Folge 166 des Serious Sellers Podcast auf Deutsch, Marcus und Tobaias diskutiére 00:00 - Online-Shops 18:15 - Potenzial Und Chancen Für Online-Shops 29:32 - Networking Und Zoom-Calls Für Händler

Two reasons to listen. Number 1: this is an awesome episode with a inspiring storyNumber 2: It's about #2Summary:In this engaging conversation, Caleb Olson, the inventor of the Poop Copter, shares his journey from software engineer to innovative problem-solver. With a master's in computer science and machine learning background, Caleb discusses how his side project evolved from a basic security camera poop detection system to a fully autonomous drone. He details the technical challenges of creating a precision-landing drone that can identify and collect dog waste, using Raspberry Pi technology and computer vision. Beyond the technical aspects, Caleb offers candid insights about viral fame, the balance between passion projects and business opportunities, and his philosophy on building solutions that haven't been tried before.Takeaways:Caleb's background combines software engineering with machine learning expertiseThe Poop Copter evolved through multiple iterations over 2.5 yearsHis approach prioritizes simple, cost-effective solutions using basic materialsThe drone uses custom-trained AI models to identify dog wasteSafety and precision landing were key technical challengesThe project demonstrates the intersection of hobby drones and practical automationCaleb values creative freedom in side projects over commercial constraintsHe's developed other innovative solutions, including baby monitoring systemsThe project highlights the potential for automating common household tasksBalancing viral attention with meaningful development remains a challengeSound Bites:"I'm a builder and I have these tools and they're just the means to do something with.""That's what's so magical for me still with coding and stuff is you can build seemingly anything.""I've slowly become just the poop man. It's just weird.""I like exploring interesting data sources that I have that feel untapped."Chapters:00:00 Introduction and Background15:30 Technical Deep Dive into Poop Copter31:45 Future Vision and Business Possibilities40:46 Closing Thoughts and Next Steps

"Kako se razvijao IT svet, a Magento i e-commerce oblikovali digitalni biznis?" U 303. epizodi Pojačala, u gostima nam je bio Vanja Al Halidi, Ivanov dugogodišnji prijatelj i kolega, IT menadžer sa bogatim iskustvom u e-commerce sektoru, digitalnim rešenjima i inovativnim projektima. Kroz razgovor otkrivamo kako je Vanja prošao put od programera do lidera u oblasti project managementa, kakvi su izazovi u razvoju e-commerce tržišta, ali i kako izgledaju tehnološke transformacije koje menjaju način na koji kupujemo i komuniciramo online. Osim toga, Vanja deli svoja iskustva u preduzetništvu, radu sa globalnim klijentima i učestvovanju u projektima koji su pomerali granice u svetu IT-ja. Ako vas zanima kako izgleda iza kulisa digitalnog biznisa i kako se karijera u IT-ju može razvijati u nepredvidivim pravcima, ova epizoda je prava poslastica za vas!

In this episode, Christopher Yang, co-president of Shopline, discusses the evolving landscape of e-commerce, the challenges faced by merchants, and the innovative solutions offered by Shopline. He emphasizes the importance of customer engagement, the role of no-code solutions, and the integration of AI in enhancing the e-commerce experience. Christopher also highlights Shopline's commitment to sustainability and its global expansion strategy, aiming to empower merchants in a competitive market.takeawaysChristopher Yang has extensive experience in e-commerce across various sectors.Shopline focuses on scalability, performance, and efficiency for merchants.Merchants are looking for personalized and seamless shopping experiences.No-code solutions are essential for reducing development costs and time.AI-driven analytics are crucial for improving conversion rates and customer engagement.Shopline supports international expansion with multi-currency capabilities.Sustainability is becoming a key focus for e-commerce businesses.The future of e-commerce includes trends like live shopping and subscription models.Shopline's app ecosystem enhances merchant capabilities and customer experiences.Understanding customer needs is vital for developing effective e-commerce solutions.Sound Bites"We're here to support different initiatives""No code is just a part of that""Explore Shopline for your e-commerce needs"Chapters00:00Introduction to Christopher Yang and Shopline02:38Shopline's Unique Value Proposition04:59Challenges and Innovations in E-commerce07:30The Role of AI and No-Code Solutions10:15Customer-Centric Strategies and Market Expansion12:40Sustainability in E-commerce15:07Shopline's Global Reach and Future Goals17:48Predictions for E-commerce in 202520:13Innovations and Customer Success Stories22:58Closing Thoughts and Contact Information

SummaryIn this episode of Talk Commerce, Ravi Mittal, CEO of Rave Digital and owner of Aheadworks, discusses the challenges and complexities of the Magento extension system. He highlights the need for a simplified licensing model and centralized management of extensions to enhance the buying experience for merchants. Ravi also shares insights on the upcoming Meet Magento Florida conference, emphasizing its importance in fostering community and collaboration within the Magento ecosystem.takeawaysRavi Mittal founded Rave Digital in 2008 after leaving IBM.Magento is a flexible platform but has challenges with its extension system.The current licensing model for Magento extensions is overly complicated.Merchants often struggle with managing multiple subscriptions for extensions.A centralized marketplace could simplify the purchasing process for extensions.Ravi advocates for a unified licensing cost across all Magento editions.The Magento community is losing market share to competitors like Shopify.Meet Magento Florida aims to revive the community spirit of Magento events.Rave Digital leverages its own extensions for efficient service delivery.Ravi encourages community involvement in advocating for changes in the Magento ecosystem.Sound Bites"Adobe can make certain changes.""We are losing market share to Shopify.""We are growing year over year by 15%."Chapters00:00Introduction to Rave Digital and Aheadworks02:56Challenges in the Magento Extension System06:53Current Licensing Models and Their Complexity10:39The Need for Centralized Extension Management12:41Proposed Changes for the Magento Community19:13Licensing Costs: Open Source vs. Enterprise21:01Meet Magento Florida Conference Overview

In this episode, Brent Peterson interviews Eitan Koter, co-CEO of Vimmi, a company specializing in video commerce. Eitan discusses the importance of video in marketing, the rise of shoppable videos, and how brands can effectively integrate video into their e-commerce strategies. He shares insights on creating engaging video content, the future of video marketing, and real-world success stories from various industries. The conversation emphasizes the need for authenticity and consistency in video marketing, as well as the potential for significant conversion rates through effective video strategies.takeawaysVideo is becoming a foundational channel for companies.Social commerce is projected to exceed $8 trillion by 2030.Authentic and consistent video content drives customer engagement.Short form videos are effective for immediate conversion.Live shopping events can significantly boost sales.Repurposing existing videos can save time and resources.Video is crucial for building trust with potential customers.E-commerce is evolving with the integration of video.Brands need to create a direct relationship with consumers.The future of marketing will heavily rely on video content.Sound Bites"Social commerce is probably what driving it.""Video is a very powerful way to create engagement.""Video keeps users more time on their platforms."Chapters00:00Introduction to Vimeo and Eitan Koter05:56Integrating Video with E-commerce Platforms12:32The Importance of Authentic Content18:14Effective Call-to-Actions in Video24:17Future Trends in Video Commerce

Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They're a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they're serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for over 4 years, they're currently doing millions a year, and working towards double figure millions. In this episode, we discuss: How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience The secret to building a lean, high-impact in-house creative team Why experimentation is the key to digital advertising success How tailoring ads to unique customer needs can unlock new markets Dive in: [07:19] Agency handles account admin; brand manages budgets. [09:57] Increased creative volume reduces fatigue, boosts performance. [15:42] Community self-runs, shares content; fosters discussions, UGC. [17:27] Creative processes have become more streamlined, inclusive. [21:53] How is in-house sign-off process managed? [25:27] Experimentation is crucial for continuous marketing success. [29:08] Insider Tips from Janis! Find the notes here: https://keepopt.com/239Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creating unique flavors. The conversation highlights the importance of sustainability in food production and the company's mission to make healthy eating exciting for consumers.takeawaysConfetti Snacks was founded to combat food waste by using imperfect produce.Betty Lu's entrepreneurial journey began with a desire to create a lasting impact.The company focuses on innovative flavors inspired by global cuisines.Sustainability is a core value, with a commitment to upcycling food waste.Confetti Snacks aims to change perceptions of vegetables through delicious snacks.The brand has gained traction in major retailers like Walmart and Disney.Consumer curiosity drives sales, as the product stands out in the market.Betty emphasizes the importance of taste in promoting healthy eating.The company is expanding its product line and exploring new flavors.Confetti Snacks is actively working on partnerships to increase brand visibility.Sound Bites"I wanted to create the anti-thesis of a potato chip.""Nearly one third of edible produce are thrown away every year.""We have a huge pleasure of working with Disney."Chapters00:00Introduction to Confetti Snacks and Betty Lu05:58The Entrepreneurial Journey and Inspiration Behind Confetti Snacks11:18Innovative Snack Production and Flavor Development14:42Cultural Influence and Culinary Adventures16:22Challenges in Brand Growth and Market Penetration19:18Sustainability and Upcycling in the Snack Industry22:23Sales Channels and Distribution Strategies28:13Future Flavors and Partnerships32:49Closing Thoughts and Consumer Reception

Carolyn Lowe, CEO and founder of ROI Swift, shares invaluable insights about succeeding on Amazon's marketplace. With 25+ years of e-commerce experience, including roles at Dell and successful ventures with mom-and-baby brands, Carolyn reveals the strategies that matter most for Amazon success.

In this captivating episode of the Proven Entrepreneur Show, host Don Williams sits down with Paul Byrne, the founder of Razoyo, for an inspiring journey through his remarkable entrepreneurial path. From his early days as a paper route entrepreneur in windy Wichita, Kansas, to becoming a successful e-commerce solutions provider, Paul's story is filled with unexpected turns and valuable lessons.The conversation delves into Paul's fascinating background, including his time working on a pineapple plantation in Hawaii as a teenager, his mission trip to Italy during a tumultuous period, and his international business experience across Europe. Paul shares the pivotal moment of his "rage quit" from a high-level corporate position that unexpectedly launched his entrepreneurial journey, leading to the founding of Razoyo, an e-commerce development company.Key topics discussed include the importance of saying "yes" to opportunities even before knowing how to deliver, the delicate balance between family and business priorities, and the transformation from being industry imitators to innovators. Paul offers candid insights about navigating business challenges, including a particularly difficult period when his company had to pivot from being Magento-focused developers to becoming full-stack innovators.The episode features memorable mentions of various entities including:Pizza Hut and its founding story in WichitaeBay and its ProStores platformMagento's evolution and acquisition by AdobeThe Church of Jesus Christ of Latter-day SaintsUniversita Bocconi in MilanWhether you're an aspiring entrepreneur, a seasoned business owner, or simply interested in authentic business stories, this episode offers valuable insights about resilience, family priorities, and the importance of continuous adaptation in the entrepreneurial journey. Paul's parting wisdom about not taking anyone's advice – including his own – adds a thought-provoking twist to this engaging conversation.You can reach Paul Byrne through LinkedIn or at razoyo.com to learn more about his work in e-commerce solutions and development.

In this episode of Talk Commerce, Brent Peterson interviews Kyle Hency, CEO of GoodDay Software, who shares insights from his journey as a co-founder of Chubbies and his current mission to innovate ERP solutions for small brands. The conversation explores the operational challenges brands face today, the evolution of client expectations in technology, and the unique entrepreneurial environment in Austin, Texas. Kyle emphasizes the importance of building accessible tools for brands and the impact of AI on brand building, while also looking ahead to trends for the upcoming holiday season.takeawaysKyle Hency is the CEO of GoodDay Software, previously co-founder of Chubbies.Chubbies was built to authentically connect with a younger audience.GoodDay Software aims to simplify ERP solutions for small brands.Operational challenges for brands include inventory management and market competition.The technology landscape is evolving, with higher expectations from clients.AI is changing the way brands interact with technology and consumers.Austin's tech scene is thriving due to its supportive environment and lower cost of living.GoodDay Software focuses on providing a centralized operating system for brands.The holiday season is expected to show positive trends for brands after a tough period.Collaboration among brands in the e-commerce space is crucial for success.Sound Bites"Every day is a good day.""The cost of living is just so transformative.""It's a system that does a lot more for you."Chapters00:00Introduction to Kyle Hency and GoodDay Software02:57The Journey from Chubbies to GoodDay Software05:37Operational Challenges for Brands08:20Building Solutions from Real Pain Points11:24The Evolution of Client Expectations14:03The Future of ERP Systems16:33The Impact of Economic Trends on Brands19:27Austin's Unique Innovation Ecosystem21:57GoodDay's Mission and Offerings

In this episode of Talk Commerce, Jay Topper, CCO of Fabric, shares insights on the evolving landscape of e-commerce, emphasizing the importance of a digital-first mindset, effective content generation, and key metrics for success. He discusses strategies for the upcoming holiday season, the impact of Amazon on retail dynamics, and the significance of maintaining a culture of natural tension within organizations. Jay also highlights the critical role of contribution margin as a key performance indicator and offers predictions for the retail season ahead.takeawaysDigital first is about mindset and customer promise.Content generation is critical for product pages.Contribution margin is essential for measuring marketing effectiveness.Natural tension in teams can lead to better outcomes.Retailers need to align marketing and merchandising strategies during peak seasons.Planning and contingency strategies are vital for holiday success.Amazon's influence is reshaping retail promotions and consumer expectations.Metrics should be agreed upon across departments for consistency.Flexibility in operations is crucial during peak times.Optimism is a key driver for success in retail.Sound Bites"You can't just rely on paid ads.""Plan the dive, dive the plan.""You need flexibility during peak."Chapters00:00Introduction to Jay Topper and His Journey03:41Understanding Digital First in Retail06:23The Importance of Content in E-commerce09:40Balancing Paid Ads and Organic Content12:18Natural Tension in Business15:07Key Metrics for E-commerce Success18:06Strategies for the Holiday Season20:55The Impact of Amazon on Retail23:52Predictions for the Upcoming Retail Season26:31Closing Thoughts and Fabric's Role

In this special holiday edition of Talk Commerce, host Brent Peterson joins forces with Scott Ohsman of Always Off Brand for an entertaining live recording from Shoptoberfest, sponsored by Shopware. Recorded in Brooklyn, NY, this collaborative episode features an engaging conversation with two dynamic guests: Noah Oakenberg from Above the Fray, a Portland-based solutions integrator specializing in B2B manufacturing, and Rohit Padanga, co-founder and CEO of Zamp, a comprehensive sales tax compliance solution provider.Key Discussion Points:The importance of building authentic customer relationships before pushing salesInside perspectives on Shoptoberfest and the Shopware communityCandid insights into agency-client relationships and partnership alignmentStrategic approaches to sales tax compliance in e-commerceReal-world experiences in agency management and client acquisitionSpecial Guests:Noah Oakenberg - Above the Fray (abovethefray.io)Rohit Padanga - Zamp (zamp.com)Co-Hosts:Brent Peterson - Talk CommerceScott Ohsman - Always Off BrandRecorded live at Shoptoberfest in Brooklyn, NY, this collaborative holiday special brings together the best of both podcasts for an insightful and entertaining discussion about the future of e-commerce and digital partnerships.Sponsored by Shopware

The conversation at Shoptoberfest delves into various aspects of e-commerce, focusing on the unique shopping experience provided by Tmoo, the impact of gamification on consumer behavior, and the current trends in holiday spending. The discussion also highlights the competitive landscape of retail, identifying key players and market dynamics, while exploring the future of e-commerce and B2B opportunities. The speakers reflect on the evolving nature of consumer expectations and the importance of adapting to new market realities.takeawaysThe Tmoo shopping experience is gamified, making it engaging for users.Consumers are increasingly looking for budget-friendly options during the holidays.Amazon and Shein are major players gaining market share in retail.Good retail practices are still essential in today's market.Emerging markets show a higher percentage of marketplace dominance.Drones are expected to revolutionize delivery in small towns.B2B commerce presents significant opportunities for growth.Shopify currently dominates the direct-to-consumer e-commerce space.Retail trends indicate a mix of winners and losers in the market.The conversation reflects on the importance of adapting to consumer behavior changes.Sound Bites"They're growing like a weed.""It's a lot of Greenfield.""Thanks for having me on."Chapters00:00Introduction to Shoptoberfest and Tmoo02:22The Gamification of E-commerce05:26Consumer Behavior and Holiday Spending07:37The State of E-commerce and Market Trends10:20The Future of Retail and B2B Opportunities13:15Closing Thoughts and Reflections

In this episode, Caroline D'Amore, founder of Pizza Girl, shares her journey from being a 'pizza kid' to a successful entrepreneur in the Italian food industry. She discusses the challenges she faced in a male-dominated space, her innovative products including organic sauces and countertop pizza ovens, and her vision for the future of Pizza Girl. Caroline emphasizes the importance of quality ingredients, empowering women in business, and the evolving trends in the food industry towards healthier options.TakeawaysCaroline's background in the pizza industry shaped her work ethic.Pizza Girl was born out of a desire for healthier Italian food options.The brand focuses on quality ingredients and authenticity.Caroline's innovative pizza ovens cater to a diverse audience.The importance of female representation in the food industry is highlighted.Caroline's journey reflects the challenges of being a woman entrepreneur.The future of food is leaning towards cleaner, healthier ingredients.Direct-to-consumer relationships are crucial for brand success.Caroline aims to expand Pizza Girl globally with unique concepts.The podcast emphasizes the need for authenticity in business.Sound Bites"I have a lot to say on the subject.""I am the pizza girl.""Girls are awesome."Chapters00:00Introduction to Pizza Girl and Caroline's Journey08:06The Product Line: Sauces and Pizza Ovens13:29The Vision for Brick and Mortar: Pink and Mortar18:55Women in Entrepreneurship: Breaking Barriers24:18The Future of Food: Trends and Innovations30:45Taste of the Coast.mp4

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. Hit PLAY to hear: The roles of design and user experience in eCommerce Simplicity enhances customer satisfaction How customization contributes to B2B success Why aligned teams are key to growth The importance of continuous adaptation Key timestamps to dive straight in: [05:41] Industry West ecommerce journey: Drupal, Magento, Shopify. [07:33] Creating bespoke, aesthetic, B2B design experiences effectively. [09:59] Redesign improved eCommerce site's functionality and aesthetics. [13:37] July Shopify launched B2B module, enabling customization. [16:51] Educate teams; align website and sales efforts. [20:45] Listen to Ian's Top Tips! Full episode notes here: https://ecmp.info/521Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

In this episode of Talk Commerce, Brent Peterson interviews Oren Inditzky, VP and GM of Online Stores at Wix, discussing the innovative Wix Donations platform. Oren shares insights on how Wix is transforming online fundraising for nonprofits and individuals, emphasizing the importance of user-friendly solutions that integrate website creation, donation management, and marketing tools. The conversation covers the motivations behind launching Wix Donations, its features, target verticals, and the role of analytics in optimizing fundraising efforts. Oren also highlights the ease of use for non-technical users and the potential for nonprofits to expand their reach using Wix's multilingual capabilities and AI tools.takeawaysWix powers over 700,000 online stores globally.Wix Donations simplifies the fundraising process.The platform allows for customized donation pages.Analytics help nonprofits track their fundraising success.Wix offers built-in marketing tools for promotion.User-friendly templates make setup easy for nonprofits.AI tools assist in content creation and marketing.Wix supports multilingual websites for global reach.The platform is designed for both nonprofits and individuals.Wix Donations can integrate with various business models.Sound Bites"You can use AI to generate social posts.""You can track and optimize your campaigns.""Wix offers stunning templates for nonprofits."Chapters00:00Introduction to Wix and Oren Inditzky05:29The Rise of Online Donations08:37Wix Donations: A Comprehensive Solution11:30Target Verticals and User Experience14:27Analytics and Performance Tracking17:32Tips for Nonprofits and Merchants20:38Leveraging AI in Donations and Marketing23:40Creating Engaging Content for Donations26:41Final Thoughts and Call to Action

In this episode of Talk Commerce, Gloria Chou, founder of Gloria Chou PR, shares her insights on how small business owners can effectively navigate the world of public relations without the need for expensive agencies. She emphasizes the importance of organic PR, the power of media coverage, and how to craft compelling pitches that resonate with journalists. Gloria introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and discusses strategies for leveraging media features to enhance SEO and build authority. The conversation also covers the significance of understanding journalists' needs, the art of follow-up, and the importance of humanizing pitches in an increasingly automated world. Gloria encourages listeners to reclaim their power in PR and provides resources for further learning.TakeawaysPR is accessible to everyone, not just big brands.Organic PR can provide more value than paid ads.Understanding what journalists want is key to successful pitching.The CPR method (Credibility, Point of view, Relevance) is essential for effective pitches.Subject lines should be compelling and relevant to the journalist's audience.Follow up strategically with journalists after sending pitches.Personalization in pitches increases the chances of getting noticed.Leverage media features across multiple platforms for maximum impact.Awards should be framed in the context of solving problems for the audience.You are your business's best advocate in the PR landscape.Sound Bites"PR is the ultimate SEO tool.""PR is about writing a good pitch.""AI cannot replace the human touch in PR."Chapters00:00Introduction to PR Coaching and Its Importance03:58Demystifying Organic PR for Small Businesses06:44The Power of PR vs. Social Media10:07Crafting Effective PR Pitches12:41The CPR Pitching Method Explained15:43Optimizing Subject Lines for Journalist Engagement18:38Building Relationships with Journalists21:43Creating a Media List and Finding the Right Journalists24:31Humanizing Your Pitch in a Digital Age27:32Leveraging Media Features for Business Growth30:24Final Thoughts on PR Strategy and AccessibilityLinks:www.gloriachoupr.com/masterclasswww.gloriachoupr.com/podcastwww.prstarterpack.com

In this episode of Talk Commerce, Brent Peterson interviews Chantel Cornelius, founder of Apple Tree Marketing, who discusses the shortcomings of traditional unique selling propositions (USPs) and introduces her innovative Standout Strategies framework. Chantel emphasizes the importance of emotional connections with customers and the need for businesses to measure their marketing efforts effectively. She also shares insights on public speaking as a marketing tool, cultural differences in marketing approaches, and offers practical advice for new business owners.takeawaysTraditional USPs often fail because they lack uniqueness.Emotional connections with customers are crucial for differentiation.Standout Strategies focus on what customers want to feel.Measuring marketing success is essential for growth.Public speaking can be an effective marketing tool.Cultural differences impact marketing strategies.New business owners should leverage their existing networks.Research and feedback are vital for effective marketing.Experimentation is important, but don't waste time on ineffective channels.Failure is not necessary for learning; research can guide success.Sound Bites"USPs are not unique!""I love doing it!""I hate failure!"Chapters00:00Introduction and Passion for Horses08:16Starting Apple Tree Marketing08:53The Limitations of Unique Selling Propositions (USPs)11:03Standout Strategies Based on Customer Emotions15:13The Importance of Strategic Marketing and Measurement23:07Effective Public Speaking and Marketing25:53Differences in Marketing Approaches: UK vs US29:43Starting Marketing: Talking to People You Know32:21The Role of Experimentation and Learning from Others' Mistakes35:53Shameless Plug: Take the Test on Apple Tree Marketing's Website

In this episode of Talk Commerce, Brent Peterson interviews Matt Hammonds, co-founder of Full Leaf Tea Company. They discuss Matt's journey from a broke newlywed to a successful tea entrepreneur, the intricacies of sourcing high-quality organic teas, and the importance of customer feedback in product development. The conversation also covers the challenges of e-commerce, advertising strategies, and the excitement surrounding the holiday season for tea sales. Matt shares insights on the tea industry, including trends, customer demographics, and the future of tea in a rapidly changing market.TakeawaysArtisanal teas offer a flavorful and healthy alternative to mass-produced options.Listening to customer feedback is crucial for product development.Quality sourcing and organic certification are key to maintaining product integrity.Cold brewing tea can enhance flavor and reduce bitterness.Digital advertising is essential for e-commerce success, but diversification is important.Understanding customer demographics helps in tailoring marketing strategies.The holiday season is a peak time for tea sales, requiring preparation in advance.Innovative blends and flavors can attract new customers and retain existing ones.Matcha is a popular powdered tea that offers convenience and health benefits.Maintaining a stable customer base is vital for long-term business success.Sound Bites"Tea doesn't necessarily go bad.""I drink matcha every day."Chapters00:00Introduction to Full Leaf Tea Company05:02Journey into the World of Tea09:53Sourcing and Quality Control in Tea11:34Product Development and Customer Feedback12:52Decaffeination and Herbal Teas14:07Cold Brewing and Kombucha16:38E-commerce Strategies and Challenges17:54Working with a Spouse in Business20:29Understanding the Customer Base21:46Advertising and Marketing Shifts23:48Exploring New Product Lines24:47Brewing Techniques and Recommendations28:58Excitement for the Holiday Season30:12The Future of Tea in a Tech-Driven World32:03Closing Thoughts and Resources

The conversation at Shoptoberfest explores various aspects of e-commerce, including the importance of community engagement, the role of photography in events, and the complexities of system integration. The guests discuss the significance of finding the right e-commerce platform, the challenges faced in B2B versus B2C markets, and the evolving landscape of e-commerce solutions. They emphasize the need for businesses to understand their unique requirements and the importance of having a solid support system in place to ensure success.takeawaysUnderstanding solutions in e-commerce is crucial for success.System integration is key for seamless operations.Community engagement enhances the event experience.Sales and customer success drive e-commerce growth.Contractual obligations can impact platform choices.Evaluating e-commerce platforms requires understanding unique needs.The shift from SaaS to open source offers more flexibility.Finding the right solution is essential for business success.B2B and B2C markets have distinct challenges that need addressing.Sound Bites"This is kind of a dream of mine.""What's your thoughts on the evening?""Thanks for listening. B-b-b-bye."Chapters00:00Introduction and Setting the Scene02:47The Role of Photography and Videography in Events05:38Understanding Solutions in E-commerce08:56The Importance of System Integration11:45Community Engagement at Shoptoberfest14:32Sales Strategies and Customer Success17:46Contractual Obligations in E-commerce Platforms20:34Evaluating E-commerce Platforms23:21The Shift in E-commerce Flexibility26:31Navigating Complexity in B2B and B2C29:23The Future of E-commerce Solutions40:15TC - Outtro All AV version 1.mp4

The Internet Archive gets breached and DDoSed. Dutch police arrest the alleged proprietors of an illicit online market. Fidelity Investments confirms a data breach. Marriott settles for $52 million over a multi-year data breach. Critical updates from Mozilla, FortiNet, Palo Alto Networks, VMWare, and Apple. Mongolian Skimmer targets Magento installations. On our Industry Voices segment, we speak with Ben April, Chief Technology Officer at Maltego Technologies GMBH, about "Overcoming information overload: Challenges in social media investigations." Bankruptcy pulls back the curtain on a data brokerage firm.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest On our Industry Voices segment, we speak with Ben April, Chief Technology Officer at Maltego Technologies GMBH, about "Overcoming information overload: Challenges in social media investigations."  Selected Reading Internet Archive Breach Exposes 31 Million Users (WIRED) Dutch cops reveal takedown of 'largest dark web market'  Fidelity says data breach exposed personal data of 77,000 customers (TechCrunch) Marriott Agrees $52m Settlement for Massive Data Breach (Infosecurity Magazine) Mozilla releases patches for actively exploited Firefox bug (The Register) CISA says critical Fortinet RCE flaw now exploited in attacks (Bleeping Computer) Palo Alto Warns of Critical Flaw That Let Attackers Takeover Firewalls (Cyber Security News) VMware NSX Vulnerabilities Allow Hackers To Execute Arbitrary Commands (Cyber Security News) iTunes Local Privilege Escalation (CVE-2024-44193) Vulnerability Analysis and Exploitation (CYFIRMA)  The Mongolian Skimmer (Jscrambler) National Public Data files for bankruptcy after info leak (The Register) Share your feedback. We want to ensure that you are getting the most out of the podcast. Please take a few minutes to share your thoughts with us by completing our brief listener survey as we continually work to improve the show.  Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices