Podcasts about Magento

Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and two of our guests came at the same business from opposite sides of the Atlantic. Timo Weltner co-founded NETFORMIC in Germany, where it has been a Shopware partner for years. Tom Sieger runs the United States side.We cover why regulated industries have to solve complexity in the data model before the storefront, how a pricing engine built on a product information system found two ways a customer was losing money, and what a European engineering mindset changes in a sales conversation.Guests: Tom Sieger, Partner, NETFORMIC USA, and Timo Weltner, CEO and Co-Founder, NETFORMIC GmbH.The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber and presented by Shopware, is free at contentcucumber.com.

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware.Karthik Chidambaram is the founder and CEO of DCKAP, an ERP-first integration platform for distributors and manufacturers.The conversation covers how DCKAP went from a well known Magento agency to a product company after a Prophet 21 integration for a distributor turned out harder than anyone expected, why Karthik built an ERP-first integration platform instead of a general iPaaS, what a manufacturer rep taught him about why the middle of the channel survives, the expansion into manufacturer ERPs with Global Shop Solutions, his Driven by DCKAP podcast, and running a fully remote team across the United States and twelve states in India.Links DCKAP https://www.dckap.comLearn more about our at-event interviews at talk-commerce.com/events.

Charles Brun is a French entrepreneur who co-founded the eyewear brand IZIPIZI in Paris in 2010 alongside his longtime friends Xavier Aguera and Quentin Couturier. The three founders saw that the standard reading glasses sold at drugstores lacked style, and they set out to prove that readers could be something people actually wanted to wear. That instinct paid off. Today, IZIPIZI is known for colorful, affordable, design-driven glasses made for everyday life.In This Conversation We Discuss:[00:00] Intro[01:12] Glasses for every moment in life[01:42] An idea born from their moms' ugly readers[02:59] From incubator to the real launch in 2012[04:05] Landing Colette as the first wholesale yes[05:16] Klaviyo[07:25] How the first yes opens every other door[08:14] Building a partnership between three friends[10:10] The Friday wheel that decides who speaks first[11:06] Intelligems[12:32] When ecommerce entered the picture[13:45] Why wholesale alone wasn't enough[14:19] Wholesale partner pushback on selling online[15:15] COVID pushed online sales to 95%[16:30] eFulfillment Service[17:45] Expanding from Paris into the US[18:28] Why the US is more different than it seems[19:25] Buying back the US distributor[20:05] Hiring an American team to win the US[20:48] What Shoptalk Europe brands ask about the US[21:55] Why IZIPIZI launched on Amazon in the US[22:26] Amazon as a necessary evil for brands[23:19] Making the .com work in the States[23:41] Moving from Magento to Shopify[24:05] Virtual try-on for the first pair[24:50] Unifying customers across every channel[25:24] A customer is a customer, wherever they buy[26:05] Affordable glasses as an impulse buy[26:46] Becoming B Corp certified[27:50] Why the IZIPIZI name sticks[28:43] Where to find IZIPIZI[30:12] Final thoughtsResources:Subscribe to Honest Ecommerce on YoutubeFashion and design glasses for adult and children izipizi.com Follow Charles Brun linkedin.com/in/cbrun/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honestLower scale costs today efulfillmentservice.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware.Sebastian Hamann is the co-founder and CEO of Shopware, the company he started with his brother Stefan in the village of Schöppingen, Germany, when the two were teenagers.The conversation covers how the product got its name after an earlier name, Shop IT, fell flat, the decision to go open source in 2010 and watching the download numbers climb, how he and Stefan split the work between design and engineering, why the two skipped university, and the decision around 2021 and 2022 to take investment and build the US business. Sebastian also shares what did not carry over from the European playbook and why he is hungry to rethink commerce for agents and for humans.Links Shopware https://www.shopware.comLearn more about our at-event interviews at talk-commerce.com/events.

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Code-Rotation - Coupon / Gutscheincode / Gutschein - D2C-Brands - Influencer - Inkrementalität / Messbarkeit - Provision / Payout - Retargeting / SEA / Retention-Marketing - Sale / Conversion - User Journey

Darin Lynch has run Irish Titan for twenty two years, and he does the thing almost nobody in this conversation does. He defines the term. Agentic commerce, to Darin, is three strands, a Celtic knot: data enrichment, discovery and checkout. And he is blunt about how far along it is. It crawled out of the ocean, it is slithering around on the beach, and it does not have legs yet. His evidence that the hard part is genuinely hard is the company with the most resources walking away from it. If OpenAI can jump into the deep end with checkout and then say never mind a few months later, that tells you something. He also has a rule for where a merchant should experiment. Leave the points of trust alone, checkout above all, and go rogue everywhere else to build something that is recognizably yours. And he has a model he is still workshopping for how we got here, from a Neanderthal era of heavy monolithic builds, through an ecosystem era shaped by search, into the conversational era we are in now. Brent Peterson and Scott Ohsman host. In this episode 02:28 Twenty two years of Irish Titan, and why he has not got bored 03:47 What is an agency for when merchants can build it themselves 05:15 Business first, online second, and why merchants still need help 09:09 OpenAI walked away from checkout, and what that proves 11:55 Three strands of a Celtic knot: data enrichment, discovery, checkout 13:03 Still primordial, still no legs 19:07 Where a merchant should go rogue, and where they should not 23:23 Neanderthal to ecosystem to conversational 27:08 Why Irish Titan bet on Shopware Irish Titan: irishtitan.com Darin on LinkedIn: linkedin.com/in/darinlynch Watch on YouTube: youtu.be/_adI6jG7kOk

Bobby Stephens leads the US retail and CPG practice at Deloitte Digital, and he came on right after his team published their 2026 B2C commerce research, Bridging the commerce divide, which surveyed 550 B2C commerce leaders and 1,000 consumers and found the two groups describing what sounds like two different businesses. The gap is not in anything exotic. It sits in the table stakes, in finding a product, confirming it is in stock, checking out, getting an order update, and making a return. As Bobby puts it, merchants think they are doing a better job at checkout than customers think they are. The reason it persists is that customers benchmark a retailer against every experience they have, including the apps on their phone that exist for fun, rather than against the competitor down the street. In this conversation: the attribution gap that opens up when nobody can tell a human visitor from an agent, what that does to anyone selling audiences through a retail media network, why only 10 to 12% of companies use agentic AI extensively in customer facing commerce, why he is cool on the segment of one, why retailers are further along than brands, why agentic buying lands in B2B before B2C, why the website is not going anywhere, and the proposition that has decided every shift since ecommerce started, which is save me time and save me money. Guest: Bobby Stephens, Head of US Retail & CPG, Deloitte Digital (Principal, Deloitte Consulting LLP) Report: Bridging the commerce divide His podcast: That Makes Sense (sense spelled C E N T S) LinkedIn: bobby-stephens-digital

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - CPC-Analyse - CSS (Comparison Shopping Service) - Drittmarken vs. Eigenmarken - Kacheln (Google Shopping) - Markenhoheit - Marken-Keywords - Payout / OVP - Produktfeed / Feed - Traffic-Split

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, on September 15, 2026, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware.Jason Greenwood hosts The eCommerce Edge, with more than seven hundred episodes recorded, and he brings more than 25 years in ecommerce to his work with manufacturers and distributors on the biggest challenges in B2B digital commerce.The conversation covers why Jason does the show for himself first and the audience second, the guests he looks for, like the grandson or granddaughter now running a third generation distribution company who shows up with humility and hunger, how a deep catalog turned cold messages on LinkedIn and WhatsApp into yeses, and the two recordings where he still could not tell what the company did after an hour, one he never released and one he wishes he had held back.What is next for The eCommerce Edge is more B2B, which Jason says draws about two to one over everything else on the show, with around 160 B2B episodes released, a Wednesday B2B release, more shorts and clips, and more time at ERP and B2B events.Links Jason on LinkedIn https://www.linkedin.com/in/jason-greenwood-digital-expert The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber, presented by Shopware, free at contentcucumber.comLearn more about our at-event interviews at talk-commerce.com/events.

Damien Retzinger is the founder and software engineer at Graycore, and the BDFL of Daffodil, an open source ecommerce front end framework with about 60 libraries, one per unit of ecommerce, and a driver layer that connects the same storefront to Magento or Shopify, with a Medusa driver in progress.Daffodil came out of the Magento 1 to Magento 2 migration, when merchants wanted the upgrade and did not want their customers to learn a new website. Damien ripped the front end off, wrote an API for each version, and swapped them underneath, then decided to solve that problem once and never again.He now writes 75 to 90 percent of his code with a machine and reviews the output himself, and he thinks the individual contributor becomes a code reviewer inside two years. We also get into the Grill Me planning skill he recommends before letting anything rip, why lines of code is a poor metric and features per hour is a better one, headful against headless, and his read on the Magento lull in the US.What is next for him is the Graycore ecommerce AI starter, a free and open source one click Magento store on GitHub Codespaces, with Hyva, MageOS, or Daffodil on the front and Claude built in.Links Graycore https://graycore.io/ Daffodil https://github.com/graycoreio/daffodil Ecommerce AI starter https://ecommerce-ai-starter.graycore.io/ Damien on LinkedIn https://www.linkedin.com/in/damien-retzinger-7615ba91/Every guest on Talk Commerce gets a free joke whether they want one or not. Damien rated his an eight. The Free Joke Project

A special episode, recorded live at The Lead Summit, May 20 and 21, 2026, in New York City.Michael Klein is the Director of Industry Marketing at Talkdesk, where he owns the messaging and the marketing for the retail, travel, and consumer goods industries. Talkdesk started in contact center software, began building its AI close to ten years ago, and now runs as a customer experience platform covering the work before, during, and after a sale, from product discovery through returns and recalls.In this conversation: the phrase Michael uses for what natural language processing did to the phone tree, the European hospitality customer whose callers reach the right person without pressing a button, why he says a deployment cannot run at a hundred percent bot, the guardrails Talkdesk puts around customer data and where it travels, and Brent's own story of asking four times for a human and canceling the service instead.What is next: governance, privacy, and transparency, which Michael says he is not hearing enough about on conference stages while a healthy percentage of consumers stay skeptical of AI.Learn more about our at-event interviews at talk-commerce.com/events.

Style Smuggler, PolyShell, CosmicSting, Session Reaper. Cztery podatności z ostatnich lat i cztery okazje, żeby ktoś dostał się do Twojego sklepu na Magento. Sprawdziłeś kiedykolwiek, czy któraś z nich zostawiła ślad?Bo problem z podatnościami nie polega na tym, że sklep przestaje działać. Polega na tym, że działa dalej, jakby nic się nie stało. Zamówienia wpadają, panel wygląda normalnie, żaden alert nie przychodzi. Jedyne, co się zmieniło, to że dane Twoich klientów są już u kogoś innego.W tym nagraniu opowiadam o tym, co dzieje się między pojawieniem się luki a oficjalną łatką od producenta. To zwykle kilka dni. Niby niewiele, ale dla Twojego sklepu to kilka dni z drzwiami otwartymi dla hakerów.Z tego filmu dowiesz się:➡️ dlaczego czekanie na oficjalną łatkę producenta to za mało➡️ jak wygląda atak, po którym sklep działa normalnie i nic nie wskazuje na problem➡️ dlaczego skutki włamania mogą pojawić się dopiero pół roku później➡️ czym różni się agencja proaktywna od takiej, która czeka na Twoje zgłoszenie➡️ o co konkretnie zapytać swojego partnera technologicznego jeszcze dziś➡️ jak wygląda wzorcowa reakcja na nowo odkrytą podatnośćJeśli po obejrzeniu tego materiału masz ochotę zadać swojej agencji kilka niewygodnych pytań, to znaczy, że nagranie spełniło swoje zadanie. Daj znać w komentarzu, jak poszła ta rozmowa.

numbat - AI agent observability https://isc.sans.edu/diary/numbat%20-%20AI%20agent%20observability/33312 MicroTik SSH 0-Day Exploited https://mikrotik.com/supportsec/september-2026-vulnerability/ https://cert.pl/en/posts/2026/09/vulnerabilities-in-mikrotik-routeros-actively-exploited/ Adobe Commerce - Magento - 0-Day Exploited https://sansec.io/research/stylesmuggler-0day N-Able 4th Hotpatch https://documentation.n-able.com/N-central/Release_Notes/GA/Content/N-central_2026.3_HF4_Release_Notes.htm My Upcoming Classes https://www.sans.org/profiles/dr-johannes-ullrich

Rotimi Kehinde is the founder of Kingdom Branding, a full service marketing agency in Chicago doing web development and social media, which they call growth marketing. This is a special content edition, so Isaac Morey, chief editor and co-founder of Content Cucumber, co-hosts. Rotimi came to the US from Nigeria, spent one year in corporate work he hated, and started out as a graphic designer before taking an unpaid creative director role on a Chicago mayoral campaign. The agency grew out of his living room to a team of seven, doing brand design for the Democratic Party of Illinois, the Secretary of State's campaign site and branding, entertainment, and nonprofits. The agency does no marketing of its own and runs on word of mouth and partnerships. He draws a line between AI-powered content and AI-supported content and puts his agency on the supported side, because you cannot prompt engineer your way to something worth reading. He watched content agencies fold when clients decided they would do the writing themselves, and he says the output stopped getting picked up. We also get into website accessibility as a legal question and a moral one, what brands are changing to stay discoverable by LLMs, and the three pillars of his theme for the year, supersonic. Links Kingdom Branding https://kingdombranding.com/ Website as a service https://kingdomwp.com/ Content Cucumber https://contentcucumber.com/ Every guest on Talk Commerce gets a free joke whether they want one or not. Rotimi rated his a ten. The Free Joke Project

Identity verification firm IDScan faces multiple lawsuits and investigations after hackers allegedly breached it. The criminals offered over 153 million U.S. and Canadian driver's license scans for sale. Nightmare Eclipse releases FalconFlank, a zero-day privilege escalation that abuses CrowdStrike's Falcon alongside other zero-days targeting Kaspersky, Avast, and Nvidia. Sansec disclosed an unpatched Magento/Adobe Commerce flaw "Style Smuggler" enabling unauthenticated code execution. Arctic Wolf observed active exploitation of PaperCut authentication bypass and RCE flaws against schools, including credential theft and lateral-movement prep. UK police data shows reported losses from hacked accounts rose 417% amid improved reporting via the new Report Fraud system. 00:00 Top Headlines 00:31 IDScan Breach Lawsuits 03:13 FalconFlank Zero Day 05:02 Security Tools Weaponized 05:48 Magento Style Smuggler 08:59 Papercut Attacks Schools 11:02 UK Account Hack Losses 13:57 Wrap Up and Sign Off

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Ahrefs, SEMrush, Sistrix, DataForSEO - Audit im Affiliate Marketing - Brand-Kampagnen rausrechnen - Datenanalyse für Affiliate Manager - Generischer ROAS / Non-Brand ROAS - Risikoaufschlag Affiliate - ROAS-Vergleich Meta, SEA, Affiliate - SEA-Richtlinien Brand-Kampagnen

Recorded live at eTail Boston, August 10 through 12, 2026.Benjamin Spiegel is the Chief Digital Officer at Polywood, the outdoor furniture maker that turns recycled plastic into lumber and lumber into furniture on its own floor. The model is just-in-time: a checkout on the website triggers the lumber run in the right color, the build, the box, and the shipment, with no finished inventory in between.In this conversation: why vertical integration cuts freight as much as it cuts waste, why Spiegel thinks this is the best time to be a creative, the difference between big-C creative ideas and small-c asset production, how his AI bill tripled while the creative headcount stayed flat, and the five consumer-persona agents his team shows work to before a human ever does.What is next: helping people design outdoor spaces, a problem Spiegel says no AI tool handles yet because outside has no walls.Learn more about our at-event interviews at talk-commerce.com/events.

Recorded live at eTail Boston, August 10 through 12, 2026.Aman Advani is the co-founder and CEO of Ministry of Supply, the performance-fabric clothing brand he started with two engineers he met in school. Fourteen years in, the company runs direct to consumer on a hub of Shopify, Klaviyo, and a homegrown forecasting and purchasing engine called the Ministry Production System.In this conversation: why every product starts from a problem statement (sweat stains, stiff fabric, dry cleaning), the email that told him it was 97 degrees in Atlanta and his jacket would arrive Tuesday, why he answers five customer emails a day himself, and his rule for AI in content: amplify the message, never manipulate it. First in class is the secret sauce and stays human. Best in class is everything else, and that is where the AI goes.What is next: after fourteen years of clothing, Ministry of Supply is moving into bags.Learn more about our at-event interviews at talk-commerce.com/events.

DZIK próbował wdrożyć platformę B2B na SaaS-ie. Nie udało się.W tym nagraniu tłumaczę, dlaczego zarekomendowaliśmy Magento i co konkretnie przesądziło o odrzuceniu dwóch pozostałych opcji: SaaS-a i dedyka.Z tego filmu dowiecie się:➡️ dlaczego model biznesowy SaaSa nie sprawdza się w skomplikowanym B2B➡️ dlaczego pytanie "dla kogo jest ta platforma" jest trudniejsze, niż się wydaje➡️ co naprawdę kryje się za vendor lockiem i dlaczego słyszę o nim na co drugim spotkaniu➡️ kiedy rozwiązanie autorskie ma sens, a kiedy jest najdroższym błędem, jaki możecie popełnić ➡️ jak dobrać technologię do firmy, która rośnie szybciej, niż zakładał jakikolwiek planJeżeli rośniecie szybko, każdy większy klient chce czegoś po swojemu, a wy sami widzicie, że technologia zaczyna was ograniczać - to wideo jest dla was.⏱️ ROZDZIAŁY00:00 Intro02:42 Dlaczego nie SaaS?06:00 Dlaczego nie dedyk?08:18 Dlaczego więc Magento?10:52 Platforma, która nadąża za wzrostem firmyMacie przed sobą wybór technologii i nie wiecie, w którą stronę pójść? Piszcie w komentarzach albo odezwijcie się bezpośrednio, chętnie pomogę.

Recorded live at Shopware Partner Day in Austin, Texas on April 22, 2026.Mark Stanley is Shopware's chief product and technology officer, where he looks after all product development. He walks through what is landing this year. Shopware's own native PaaS has just gone GA, highly opinionated and driven from the command line. An intelligence suite is in progress, bringing AI into bulk editing, CMS content generation and store data insights. And Nexus, an orchestration system for connecting Shopware instances to each other and to third party systems, goes GA at Shopware Community Day in Cologne.His hot take is data sovereignty, and business model sovereignty with it. More SaaS providers want to hoover up as much data as they can get, which suits a merchant who wants one button to push. Merchants thinking further out want to keep control of where the business model lives and where the proprietary data sits. His advice is to work out what you would not want an LLM to be able to copy in two or three years, and protect that. The moats are changing.On partners, he sees the job shifting away from shipping features and toward delivering outcomes, with tokens becoming the unit of outcome usage. On AI, he is most interested in developer tooling, where the first 80 percent of a build can happen in 20 percent of the time while the last 20 percent stays human work. And he thinks a portion of shopping stays tactile, digitally or physically, the way asking Siri to play something is a different experience from browsing Spotify.On North America he calls it an underdog story. Shopware is the Linux to the Windows and the Android to the iOS, and the work is the ground game, the same way it was done in Europe fifteen years ago. Bring a case of beer, go on the road, get people to join the ride.Shopware Community Day runs June 10 in Cologne. Shoptoberfest runs September 14 and 15 in Nashville.Learn more about our at-event interviews at talk-commerce.com/events.

Sweetwater has a reputation that arrives before the box does. Ask any working musician and you get the same two details without prompting, the candy and the phone call.Laura Smith is Vice President of Marketplaces at Sweetwater Sound, the nation's largest online musical instrument retailer, and hers is the job where that reputation is easiest to lose, because she is the one selling Sweetwater's products on somebody else's storefront.She starts somewhere unglamorous. Consistency begins in the product data, and on a catalog as large as Amazon's the real risk is listing a product against the wrong page, one a retailer usually did not write. When the page is wrong, her team routes the fix back to the brand and will execute it on their behalf.What she is most direct about is fulfillment. Sweetwater keeps its Amazon business through the third-party site specifically so it can control that, which means the guitars still go through a 55-point inspection, still sit in a humidity-controlled warehouse, and still get packed the same way. The warehouse never learns which channel the order came from, and customers who arrive through Amazon get routed back to Sweetwater's own service team.On AI in content she answers yes, and then fills in the second half that usually goes missing. Humans first, because Sweetwater sells to musicians who research deeply before they buy. AI shows up as throughput rather than authorship. She also makes the case that Amazon is an opportunity rather than a competitor, and extends the same logic to LLMs and TikTok Shop without overselling how far along any of it is.Guest: Laura Smith, Vice President of Marketplaces, Sweetwater Sound Recorded live at eTail Boston, August 10 through 12, 2026. To learn more about our at-event interviews, go to talk-commerce.com/events

John Riewerts leads product engineering at Acoustic, a marketing engagement company. He joins us on day three of eTail Boston to take apart a phrase every marketer uses and few define, bringing the audience closer to the brand, and to explain why the listening half of marketing is the half that gets underbuilt.Riewerts frames the discipline as two tools. Marketers send messages, which becomes campaigning. And marketers listen, which means reading behavior, because as he puts it, no consumer ever sends a brand a message saying whether they like it. They answer through their actions instead.He also walks through Acoustic AI, the company's new layer on top of the platform, and the argument behind it. Generative tools are only as good as the context they are given, so the value is in what the model gets to read. Beyond writing messages and building segments, Acoustic AI pushes unprompted recommendations when it spots repeat buyers slowing down, interest building in an out-of-stock product, unsubscribes spiking on one campaign, or consumer fatigue climbing.He closes on four pillars, product, campaign, audience and behavioral intelligence, and a critique of the current tooling. Marketing automation is campaign-centric, and nobody lives in a single-campaign world.Guest: John Riewerts, Lead Product Engineering, Acoustic Recorded live at eTail Boston, August 10 through 12, 2026. To learn more about our at-event interviews, go to talk-commerce.com/events

Mike Heilig is the general manager at Binary Anvil, a web development agency and systems integrator that has been running for 18 years, built mostly on Adobe Commerce, and has since branched into other platforms and a product of its own.He takes on the SaaS promise directly. Moving to SaaS genuinely removes the hosting and patching burden, and then relocates the difficulty rather than deleting it, because business complexity does not go away. His fit test is simple. A very simple business may belong on SaaS. B2B requirements, complex catalogs and complex price lists probably do not. The mistake he sees merchants make is shopping for technology before writing down the business outcome they want.The conversation turns to Flux, Binary Anvil's React and Next.js headless front end that attaches to an Adobe Commerce backend and supports B2C and B2B out of the box. For D&B Supply, a large farm and ranch retailer, rebuilding on Flux while keeping the Adobe Commerce backend moved site speed, conversions, organic traffic and search rankings, and cut roughly 57,000 dollars a year off upgrade cost. Heilig explains why decoupling the front end is what makes upgrades cheap, and credits Adobe for maintaining old APIs instead of deprecating them.On AI mediated commerce he is patient rather than breathless. Structured data, machine readable documentation and clean APIs are the groundwork, the requirement is on the horizon rather than here, and the open question is whether shoppers are ready to hand a credit card to an agent at all.Guest: Mike Heilig, General Manager, Binary Anvil

Leif Welch named his company after a music startup that failed inside a year, and he kept the name through the rebuild anyway, because the idea sitting underneath it, connecting buyers and sellers with more transparency than either of them was used to, had always been the part worth keeping. The first Jamloop was a marketplace for musicians to find new and used gear, with a social network for local players attached to it.Jamloop is now a platform for brands and their agencies to advertise on streaming television. Welch describes it as a Facebook or Google Ads style platform for the connected TV world, with an analytics layer that tracks store visits, website visits, purchases, and whether the campaign earned a real return on ad spend.Recorded on the eTail Boston floor ahead of his keynote, Welch previews the argument he is taking to the stage. Search and social are demand-capture channels running into saturation, and television has always been the thing that creates demand in the first place. He splits AI into two jobs, creative versioning and platform-level campaign operations, and closes with the 70-30 blueprint Jamloop is putting in front of advertisers now.Guest: Leif Welch, Founder and CEO, Jamloop Recorded live at eTail Boston, August 10 through 12, 2026. To learn more about our at-event interviews, go to talk-commerce.com/events

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Event-Typen (Neukunde/Bestandskunde) - Margenkalkulation / Mischkalkulation - Netzwerk-Limitierung - Order-Übergabe / Sales Clearing - Publisher-Kommunikation - Sales-Validierung - Storno / Stornoquote

Jeff Wender is Chief Revenue Officer at Minty. He opened with a term worth stealing: money maxing, which he describes as what shoppers have always done when costs are high and every dollar has to stretch further. The number underneath his pitch is the one merchants already know and mostly ignore. Roughly 5% of people who land on an ecommerce site buy something. The other 95% are in discovery, moving between sites and comparing, and the brand has no idea who they are. Minty works that 95%, using a permissioned database of over 450 million connected devices to identify those shoppers and put an incentive in front of them. On AI, Jeff refused to give an opinion and gave data instead. Minty's national holiday shopper survey found 78% of people expect to use AI in some form this holiday season, mostly for discovery rather than purchase. Their answer is Minty Promote, which syndicates a brand's products and incentives across the major LLMs so the brand is in the conversation when the recommendation gets made. Also covered: the Shopify app and where the instrumentation sits, the Minty Ads retail media layer, and why full funnel matters more than any single tactic. Chapters (00:05) Introductions at eTail Boston (00:14) Money maxing, and what it actually means (01:12) The 5% who buy and the 95% who do not (02:55) What Minty is hearing on the exhibit floor (04:19) The 78% AI holiday number, and Minty Promote (06:05) Minty App, Minty Ads, and what is next Recorded live at eTail Boston 2026.

In this episode, host Josh interviews Eric Kooymans, an online marketing expert with 18 years of experience. Eric shares actionable strategies for e-commerce growth, including in-depth keyword research, competitor and paid ad analysis, and cost per acquisition estimation. He emphasizes the importance of product bundling, expanding sales channels, and leveraging tools like SEMrush and Facebook Ad Library. Eric offers practical tips on using Google and Facebook Shopping integrations and provides advice for building sustainable, scalable e-commerce brands that attract long-term investment.Chapters:Introduction to Eric Kooymans and His Expertise (00:00:00)Eric's background, experience, and notable clients in e-commerce and online marketing.Starting a Growth Strategy: Self-Audit & Audience Analysis (00:01:34)Initial steps for developing a growth plan: self-audit, understanding target audience, and identifying customer problems.Keyword Research and Demand Analysis (00:02:05)Using tools like Keyword Keg, SEMrush, and Google Keyword Planner to analyze search volume, demand, and seasonal trends.Building a Demand Growth Strategy (00:02:56)Translating keyword research into a demand-driven business strategy, considering seasonality and cost per acquisition.Evaluating Cost per Acquisition and Product Bundling (00:03:52)Assessing average order value, cost per acquisition, and the importance of bundling products for profitability.Keyword Research Tools and Competitor Analysis (00:04:41)Comparing keyword research tools and introducing competitor analysis using SEMrush for deeper market insights.Deep Dive into Competitor Analysis (00:05:36)How to audit competitors, analyze their strengths, weaknesses, and identify cost-effective keyword opportunities.Paid Advertising and Ad Analysis (00:06:52)Conducting paid ad research using SEMrush, SpyFu, and Facebook Ad Library to understand competitors' ad strategies.Estimating Cost per Acquisition with Industry Data (00:08:50)Using WordStream and industry benchmarks to estimate cost per acquisition and conversion rates before launching campaigns.Optimizing Product Assortment and Bundling (00:11:24)Developing product bundles and assortments that increase average order value and align with customer passion.Actionable Takeaway 1: Activate Shopping Channels (00:12:37)Quick win: Turn on Google Shopping, Facebook Shopping, and use plugins to expand product reach.Actionable Takeaway 2: Focus on Product Bundles (00:13:49)Group winning products into bundles or seasonal packages to improve ad ROI and scale growth.Actionable Takeaway 3: Expand to New Marketplaces (00:14:44)Leverage platforms like Faire and other marketplaces to increase exposure and test new channels with bestsellers.Closing Remarks and Resources (00:15:58)Eric thanks the host, offers to answer questions, and mentions show notes with additional resources.Links and Mentions:Keyword Keg: "00:02:05"  SEMrush: "00:02:05"  Google Keyword Planner: "00:02:05"  SpyFu: "00:07:14"  Facebook Ads Library: "00:07:14"  WordStream: "00:09:48"  Sales and Orders: "00:13:19"  Transcript:Josh 00:00:00  Today I am super excited to introduce you to Eric Kooymans. Eric is an online marketing expert with over 18 years of experience in e-commerce development, search engine optimization, Facebook ads, influencer marketing and much more. With a portfolio boasting over 180 different companies including the American Cancer Society, passion, passion, City Church and Chris Tomlin. Eric's specialties include WordPress, Shopify and Magento e-commerce, as well as various marketing automation tools like Activecampaign and HubSpot. Get ready to learn from the best of in this business on today's podcast. So with that introduction, welcome to the show, Eric.Eric 00:00:42  Thank you for having me. I appreciate your time.Josh 00:00:44  Every single listener is going to want to hear, like, what are those growth strategies that you implement? Right? What are those the tactical things that you do that help diversify, provide comfort. But I think it's not even just the aspect of diversification. I think it is building a comprehensive brand that private equity truly would be hungry to acquire, right? Because they don't just see you as a fly by night Amazon seller.Josh 00:01:14  You had success on that, but you can't repeat that success anywhere else. so Eric, let's let's dive into those strategies. Somebody comes to you, you know, how do you work them or how do you start to develop that 6 to 24 month, you know, growth strategy? I guess ramp up for them.Eric 00:01:34  Sounds good. Yeah. So the first off, before we do it, we basically have we want to ask the basic questions and we kind of we normally have a little questionnaire that we have that we'll provide in the show notes. But the big question that you always want to kind of do a kind of little self audit. And we need to be able to understand, you know, who you are, who is the target audience? You know, what specifically is their problem or what are they looking for? Like what's their big, you know, when they're looking for your products? Kind of. What is that? What are we think of that is kind of what's the keywords, what's the what's the the symptom or the problem that they're having.Eric 00:02:05  And then with that, also, when it comes to the types of gifts or ways that this product could be used in, if it were to be a, a type of a gift or a, you know, holiday type thing. We put together all the different audiences and we do what we call the keyword research around that. And that's basically using cool tools like, keyword keg. there's also, SEMrush. There's also Google, Keyword Planner, but these are tools that we put it in there. And that basically tells us over the last 12 months what is the search volume and not just what we think we want to offer, but what are all the other things that we never thought of. And from there, we're then able to kind of have a lay of the land of what's the demand? Then we put together what we call the demand growth strategy, which basically is a how do we build our business around where the opportunity is. We don't want to just go buy a whole bunch of products and hope it works.Eric 00:02:56  We actually have to plan for it. And so the way that we do that is, is we understand what's the demand and what how many people are searching for what. And then and that's not just only at what times of the year as well, because you want to know what our seasonal business is. And if you have something that's big and and at Christmas time, well, how do you get busy in the summertime? You know, how do you not have the slow months? And how do you build products in a company around a sustainable growth strategy with that? And so we really kind of look at the seasonal trends. and then lastly, when you look at the keyword research, we're then able to understand what's the average cost per click and, and what the key thing to note is that is that if we were to go say, let's go do this, let's go and put together, a strategy, what is the average cost per acquisition? And those are the things that really allow us to say, hey,...

Sidd Motwani, co-founder and CEO of Malachyte, on real-time personalization that starts before the first click. Malachyte builds a user vector, a numerical representation of each shopper's intent and preference, with no third-party cookies, no purchase history, and no sign-in required. Sidd and his co-founder built the user vector platform at Spotify, where it powers most of the application across music, podcasts, and audiobooks. In this conversation: What a user vector is and why it works cold, with no data about the shopper Personalizing from the referrer, device, time of day, and location before a first click The Spotify story, from one team's technology to the backbone of the app A free pilot for Shopify and Salesforce Commerce brands, with Malachyte doing the heavy lifting His agentic commerce take, agents and humans will both come to the store, and the store itself has to serve them proactively Chapters00:00eTail Boston and the data and AI track01:19What Malachyte does02:04The Spotify user vector story02:52Free pilot and the roadmap05:02Agentic commerce and proactivity Sidd Motwani: LinkedIn Malachyte: malachyte.com Recorded live at eTail Boston, August 10 through 12, 2026. To learn more about our at-event interviews, go to talk-commerce.com/events

Catherine Hayden, Chief Marketing Officer of Kate Farms, on why health nutrition is not a niche category. Six in ten Americans live with a chronic health condition. Catherine explains what that means for how Kate Farms markets, and what changes as the brand expands into 6,800 doors across Walmart and CVS. In this conversation: The "Here for the Champions" brand campaign and the insight behind it Why a new high protein shake flavor took 800 variations to get right Staying authentic while scaling into mass retail Where AI helps, and why the origin and the idea stay with the brand Using an AI chatbot for faster issue resolution, and aggregating reviews, social, and post purchase surveys to surface friction points weekly Chapters00:00Introduction and What Is New at Kate Farms01:03The Here for the Champions Campaign01:54Fireside Chat Preview02:36How Kate Farms Uses AI04:15Building Awareness and Closing Thoughts Catherine Hayden: LinkedIn Kate Farms: katefarms.com Recorded live at eTail Boston, August 10 through 12, 2026. To learn more about our at-event interviews, go to talk-commerce.com/events

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - CPA (Cost per Action) vs. CPL (Cost per Lead) vs. CPO (Cost per Order) - Kohorten-Analyse - Lead-Validierung - RevShare / Revenue Share - Subsource-Level-Tracking - Tier 1 / Tier 2 Affiliates - Touchpoints im Funnel

How Ellis Brigham Is Building a Modern Retail Experience Through Technologytl;dr - what you'll get:Learn how Ellis Brigham approached a major ecommerce platform migration to Centra and the commercial considerations behind the decision.Discover how investments in delivery experience, customer data and personalisation are helping strengthen customer loyalty.Get practical insights into balancing retail heritage with digital innovation, including real-world experiences of adopting AI across ecommerce operations.Summary:In this episode, we speak with Mark Oldham, Head of Operations at Ellis Brigham Mountain Sports, about the evolution of one of the UK's best-known outdoor retailers and how the business is modernising its ecommerce ecosystem while staying true to its heritage.The conversation explores the commercial thinking behind Ellis Brigham's move from Magento to Centra, examining the operational challenges that prompted the migration. Mark explains the importance of building a flexible technology stack that supports growth, improves efficiency and delivers a better customer experience.Customer experience is a central theme throughout the podcast, with insights into the implementation of Ingrid to transform delivery choice and customer communication. The discussion highlights why transparent fulfilment and post-purchase experiences have become critical drivers of customer loyalty and lifetime value.We also explore how Ellis Brigham has successfully balanced nearly three decades of retail expertise with the demands of modern digital commerce. Mark shares his perspective on preserving the unique identities of Ellis Brigham, Snowboard Asylum and Outsiders, while ensuring each brand delivers a consistent experience across every customer touchpoint.The conversation then turns to data and personalisation, looking at how Voyado is helping consolidate customer data and unlock more meaningful CRM strategies. From understanding customer intent during product discovery to creating more personalised onsite experiences, the discussion examines how retailers can make better use of the data they already collect.Finally, the episode explores the growing role of artificial intelligence within ecommerce teams. Mark shares how AI is being introduced into day-to-day operations, the efficiencies it can unlock and the practical challenges businesses face when embedding AI into established workflows.Chapters:[0:30] — Intro to Ellis Brigham and the episode topic[1:30] — Mark introduces Ellis Brigham and his role[4:05] — Why the move from Magento and the replatforming drivers[9:15] — Why Centra was the right fit[13:15] — Ingrid / order communication and customer experience[19:35] — Blending store expertise with digital content[25:05] — Omnichannel fulfilment and store operations impact[28:00] — Why Ellis Brigham keeps distinct brand identities[33:30] — Voyado, customer data and intent signals[35:55] — AI adoption across the business[38:30] — AI governance and data controls[42:20] — Dashboards, AI and the future of analytics

In ecommerce we're often asked to build a whole new house while making the existing one bigger and better at the same time. That's a replatform. You're not pausing trade while you move across, you're still hitting the numbers and running the sales while shifting the entire business onto a brand new site.Here's the thing almost everyone gets wrong: the platform is the easy bit. A big replatform doesn't blow out because of the technology. It blows out because you try to build the shiny new tech while still running and growing the business with the same people. The teams that get through it are deliberate about resourcing the project properly, holding a hard scope and a hard date, and keeping their partners in the room.This Playbook is anchored by a conversation with Craig Mildenhall, GM of Digital at Kathmandu, whose team moved the whole business off Magento onto Shopify Plus in four months and went live in the middle of a flash sale, something their agency had never seen done before.This episode is brought to you by StudioHawk. Grab the Chosen, Not Clicked white paper, StudioHawk's free eCommerce AI Visibility Toolkit and a personalised SEO & AI Search Masterplan for your brand at http://studiohawk.com.au/add-to-cartIn this playbook, we cover three things ecommerce operators need to know about replatforming without stalling the business:Resource the project properly by splitting into a build crew and a trade crew, don't squeeze it in around the day jobGo live with better, not perfect, hold your date, and let the rest be a little bumpyKeep your partners in the room solving things on the spot, and let the tickets be the paper trail, not the conversationConnect with Craig Mildenhall Explore KathmanduSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Replacing An Entire Tech Stack - John Smedley's Migration Journey From Magento to Centra.Most brands are afraid to overhaul their legacy systems for fear of losing their identity but John Smedley's story proves that a strategic replatform can elevate a storied heritage brand without diluting its uniqueness. Our guest, Jamie Austen, is the Head of Ecommerce Operations at John Smedley, who has been the driving force for transforming a 240-year-old British heritage icon into a digitally agile, premium experience without sacrificing its timeless appeal.Jamie explains how they navigated the complex journey from Magento to a headless, customer-centric architecture on Centra, building a stronger foundation that drives commercial results and sharpens brand storytelling.Chapters:[00:30] — Intro: John Smedley's move from Magento to Centra[05:30] — Managing a lean team through a large replatforming project.[09:00] — Building the business case for modernising the tech stack.[12:00] — Working with LimeSharp and phasing the build.[15:15] — Rebuilding the wider tech stack around Centra.[25:10] — Choosing Dato CMS and improving content management.[29:00] — Impact on the internal team after launch.[32:30] — Centra wholesale/B2B plans and adoption considerations.[38:30] — Challenges and lessons from the replatform.[42:45] — Future priorities: loyalty, in-store connection and digital gift cards.What drives a heritage brand like John Smedley to completely rethink its tech stack? Jamie explains how market change, technical debt and the need for agility pushed them to embrace innovation while safeguarding their rich history. You'll discover the key decision points:Shifting to a flexible, headless setup with CentraReplacing legacy platforms with tools like Voyado Elevate and EngageCreating a seamless, multi-channel customer experience that balances tradition with modernity.We discuss the internal dynamics of managing a lean team through a complex transition, the importance of ruthless prioritisation during launch and how a strong partner, both technically and culturally, is essential. Tune in for insights into:Overcoming internal resistanceCentralising the customer experienceBuilding a future-proof stack that supports personal relationships, wholesale channels and international complexity.If you're contemplating a replatform or curious how strategic tech choices can preserve brand equity while unlocking new opportunities, this conversation offers proven lessons, practical frameworks, and inspiration to move confidently into the future.

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Benchmarking - Bounce Rate - DataForSEO / SEMrush / SimilarWeb - Geschäftsmodell verstehen - Haltezeit / Verweildauer - Partnerprogramm bereinigen - Plausibilitätskette - Traffic-Analyse

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Bestandskunden vs. Neukunden - CPO / EPC / ROAS - Kampagnenoptimierung - Payout & Provision - Retouren - Sales-Validierung - Stornoquote - Tracking-Fehler

Jennifer Fisher started with $5,000 and a dog tag she sketched on a piece of paper for her son - a son she almost never had, after chemotherapy, failed IVF, and years of surrogacy attempts. She knocked on doors on 47th Street, got Uma Thurman to wear her piece on a Glamour cover, and bootstrapped the brand for 20 years without taking a single dollar from investors. Now Jennifer Fisher Jewelry is on track for nine figures, growing 50% year over year, and targeting 200-300% growth by 2028 - with a $20 jar of salt as her secret customer acquisition weapon. In this interview, Jennifer breaks down the Instagram pivot in 2017 that tripled sales overnight, how 6% of salt buyers convert to jewelry customers, and the manufacturing mistake she made after Covid that nearly broke the entire business. What you'll learn in this interview: • How a dog tag she sketched for her son became Hollywood's go-to jewelry brand - starting with Uma Thurman on a Glamour cover • Why she launched DTC before Shopify existed - and what running a jewelry brand on Magento in 2005 actually looked like • The 2017 Instagram pivot: how showing her real life - cooking, dogs, kids - tripled sales overnight • How a $20 jar of salt she made in her kitchen became a full customer acquisition funnel - with 6% of buyers converting to jewelry • Why founder-led creative outconverts every influencer she's ever worked with - and why she still does it all herself • The manufacturing mistake that nearly broke her: why not moving production out of NYC fast enough after Covid was her biggest business regret • How a JV with Centric Brands unlocked the operations, manufacturing scale, and systems she couldn't build alone in 20 years • Managing 4,000 SKUs (cut from 10,000) - and the inventory planning challenge that still costs her sales every season • Why she's launching men's jewelry, silver, sunglasses, and home as category expansions - and how she decides what's actually her • What surviving chemo, years of IVF, and the loss of her father taught her about handling fear in business If you're building a DTC fashion or lifestyle brand, trying to figure out how founder-led content and creative actually works at scale, or just want 20 years of hard-won bootstrap lessons from someone who built nine figures without ever raising a round, this conversation will fundamentally change how you think about brand building, customer acquisition, and what it means to show up as yourself. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH JENNIFER FISHER Instagram → https://www.instagram.com/jenniferfisher/ Website → https://jenniferfisher.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Affiliate vs. Google & Meta - Bestandskunden / Neukunden - Earning per Click / EPC - Fairness - Granulares Tracking - Last Click Attribution & Storno Quote - Vergütung - Wertschätzung

Brent Peterson interviews Namrata Sangani, a QA & Triage champion for Hyva and an Adobe E-commerce Champion. They discuss Namrata's journey in the e-commerce space, her visibility efforts on LinkedIn, and the impact of Hyva on Magento development. Namrata shares insights on the importance of community engagement, the role of women in e-commerce, and the future of  Hyva in the Magento ecosystem.TakeawaysNamrata Sangani is an Adobe e-commerce champion and QA champion for Hyva.She became visible on LinkedIn to share her knowledge and engage with the community.Hyva is revolutionizing Magento development with its performance and ease of use.Quality assurance is a top priority for Hyva, ensuring high standards in their products.Namrata emphasizes the importance of women participating in tech events.The Magento community is seeing a shift towards more open-source contributions.Networking at events like Meet Magento is crucial for professional growth.Hyva's approach allows developers to learn and adopt new technologies easily.Namrata encourages women to showcase their expertise in e-commerce.The future of Adobe Commerce looks promising with ongoing support and development. sound bites"I want women to uplift themselves.""I am active on Instagram as well.""I was a fan of yours since that day."Chapters00:00 Introduction to Namrata Sangani02:41 Journey to Becoming an Adobe Champion05:28 Visibility on LinkedIn and Its Impact08:11 Learning and Adopting Magento and Adobe Commerce10:46 The Revolutionary Impact of Hyva13:14 Quality Assurance and Development in Hyva15:54 Future of Hyva in the Magento Ecosystem18:36 Women in E-commerce Initiative20:59 Outlook for Adobe Commerce and Magento23:49 Closing Thoughts and Networking

Website compliance, ADA accessibility lawsuits, and privacy law enforcement are creating real financial exposure for small and mid-sized businesses. Tedd Huff, CEO of fintech advisory firm Voalyre and founder of Fintech Confidential, sits down with Michael Williams, co-founder and CFO of Clym, to unpack the growing wave of website regulation hitting SMBs and why most operators have no idea they are at risk.Watch episode hereOver 5,100 federal ADA lawsuits were filed in 2025, up 30% from the prior year, with 78% targeting small businesses. Twenty US states now have active privacy laws, GDPR fines hit $1.2 billion globally, and California's CCPA issued a record $1.35 million penalty. Michael breaks down how enforcement works based on consumer location rather than business headquarters, why third-party scripts and chatbots create hidden liability, and how compliant websites saw roughly 30% more search visibility over the past year. New HHS enforcement requires healthcare organizations to meet elevated accessibility standards, with fines up to $150,000 per incident starting within weeks.Find out more1️⃣ Audit every third-party script, tracking pixel, and embedded tool on your website to identify consent gaps before a plaintiff's attorney does.2️⃣ Map your customer traffic by state and match it against the 20 active US privacy laws to build compliance around your actual footprint.3️⃣ Run accessibility and privacy fixes through your marketing budget since compliant sites rank higher and capture customers competitors are losing.4️⃣ Profile your own business first, including headcount, revenue, locations, and data collected, before evaluating any compliance vendor.5️⃣ Require audit-ready, timestamped consent records from day one so you have receipts when a regulator or attorney comes knocking.GUEST LINKSMichael Williams LinkedIn: https://www.linkedin.com/in/michael-williams-clym/COMPANY LINKSClym Website: https://www.clym.io/Clym LinkedIn: https://www.linkedin.com/company/clymLearn More: https://fintechconfidential.com/climbFINTECH CONFIDENTIALPodcast: https://fintechconfidential.com/listenNotifications: https://fintechconfidential.com/accessLinkedIn: https://www.linkedin.com/company/fintechconfidentialX: https://x.com/FTconfidentialInstagram: https://www.instagram.com/fintechconfidentialFacebook: https://www.facebook.com/fintechconfidentialSUPPORTERSUnder.io streamlines application and underwriting by digitizing PDFs for digital signature: under.io/FTCSkyflow is a zero trust data privacy vault delivered as an API, covering PCI, CCPA, GDPR, SOC 2, and beyond: skyflowsecure.comDFNS provides wallets as a service that is API first, multi-chain by design, and secured with MPC: fintechconfidential.com/dfnsHawk AI offers real-time payment screening, AML transaction monitoring, and dynamic customer risk rating: gethawk.comABOUT THE GUESTMichael Williams is the co-founder and CFO of Clym. He started his career as a state and local tax attorney at Ernst & Young before serving as CFO of a global travel management company, where a failed $100,000 GDPR consulting engagement inspired the creation of Clym in 2018. Michael holds a Juris Doctorate from the University of Connecticut School of Law.ABOUT CLYMClym is an all-in-one website compliance platform founded in 2018 that covers 160-plus regulations, catalogs over 1,200 third-party services, and integrates with WordPress, Shopify, Wix, Magento, and other major platforms.ABOUT THE HOSTTedd Huff, CEO of fintech advisory firm Voalyre and founder of Fintech Confidential. Produced by DD3 Media, Fintech Confidential brings you the people, tech, and companies that change how you pay and get paid.CHAPTERS00:00 Episode Highlights01:03 Welcome to Fintech Confidential01:12 DFNS: Wallets as a Service (sponsor)02:30 Meet Michael Williams and Clym03:41 Why Compliance Gets Ignored05:24 SMB Lawsuit Reality Check06:49 ADA CCPA and GDPR by the Numbers08:21 How Big Is the Problem Really09:13 Consumer Location Based Enforcement10:12 Third Party Script Risks11:55 Compliance as a Growth Lever14:19 Restaurant Menus Losing Customers15:16 New ADA Enforcement Wave17:27 Will Enforcement Follow FTC Pattern18:36 Why Clym Goes Broad20:25 Clym Origin Story22:52 Staying Ahead of 160 Regulations24:32 Beyond Basic Cookie Banners26:38 Skyflow: Zero Trust Privacy Vault (sponsor)27:40 Edge Cases and Flexibility28:38 Company Intake Profiling29:54 Five Minute Setup Promise30:52 Ecommerce Platform Gaps32:34 Vibe Coding Compliance Risks33:49 Why Copying Big Brands Fails35:42 Trusted Advisor Partnerships37:29 Compliance as a Service Response39:05 Lawsuit Economics and Dress Shop Story40:45 Audit Ready Litigation Support42:25 Shared Liability Hosted Pages43:28 Third Party Script Tracking45:51 Enforcement Trends Ahead47:45 Crystal Ball Future Outlook49:49 Browser Companies Wont Fix It51:01 Proactive Compliance Benefits52:49 Wrap Up and Resources54:19 Hawk AI: Realtime Fraud Monitoring (sponsor)55:05 Disclaimer

We break down what great B2B marketing looks like when creative storytelling meets revenue discipline and tighter sales alignment. Randi Barshack (CMO at Dusty Robotics)and Nicole Fuselier (VP of Demand and Growth at SambNova Systems) share how they measure what matters, build trust across teams, and use AI without giving up human judgment.• creativity plus process as the core of great marketing• “vitamin vs painkiller” framing for product market fit• sales and marketing alignment built on shared definitions and consistency• moving beyond MQL volume toward pipeline quality and true hand raisers• raising the bar with fit-and-intent scoring and later-stage intent signals• brand storytelling that stays authentic for skeptical buyers using customer proof• managing BDR and inside sales feedback loops to improve targeting and messaging• vanity metrics to remove from board decks and brand metrics to defend like share of voice• AI marketing debates on autonomy, fact-checking, and personalization done well• navigating outreach noise with credibility, social channels, and in-person touchBrand or demand gen? Creative or metrics? Most B2B marketing teams get trapped in false choices, then wonder why pipeline feels inflated and trust feels thin. We sit down with Randy Barshack and Nicole Fuselier to talk through the real work: blending sharp storytelling with revenue marketing rigor so sales and marketing win together.We dig into the “vitamin vs painkiller” test for product market fit, what alignment actually looks like when definitions spark conflict, and how to move past MQL obsession without losing operational control. Nicole lays out the first step toward a pipeline-first mindset, how she thinks about hand raisers, and why later-stage intent signals can be more honest than early-stage volume. Randy shares how authentic customer-led storytelling wins skeptical buyers, plus practical ways to keep creative work grounded in performance metrics.Then we pressure-test hot AI marketing predictions: autonomous marketing without humans, hyper-personalization, and a future where procurement filters block cold outreach. The takeaway is not anti-AI, it is pro-accountability: use AI to move faster, personalize smarter, and iterate more, but keep humans responsible for facts, taste, and the “edge” that makes marketing memorable.Randi Barshack: https://www.linkedin.com/in/randi-barshack-431a72Randi Barshack is the Chief Marketing Officer at Dusty Robotics, where they are bringing autonomous robotic layout technology to the construction industry. A 5x CMO, she has guided companies through five major exits representing over $1 billion in value, including acquisitions by IBM, Intel, Appen, Everbridge, and Adobe. Randi is an expert in category creation across nascent spaces like Human-in-the-Loop AI and physical roboticsNicole Fuselier: https://www.linkedin.com/in/nsiegalfuselierNicole Siegal Fuselier is the VP of Demand and Growth at SambaNova Systems, a company revolutionizing enterprise AI infrastructure and agentic AI. Proudly calling herself a "Revenue Marketer," Nicole has built and led globally scaled teams through multiple acquisitions and IPOs at companies like Matterport, Magento, and Wurl, while also spending over a decaWebsite: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

"The brands we work with are making up to 5% of their revenue from resale. Our model is peer-to-peer, so customers are buying and selling from each other via the brand's own marketplace."Lydia Hartley, Co-Founder, Continue.About this podcast:Discover how Continue is helping brand-owned resale improve the way ecommerce businesses approach customer retention, loyalty and control over their secondary markets. This episode dives into the commercial opportunities, technology and strategies behind implementing resale seamlessly within your brand ecosystem.Key discussion points:The rapid growth and scale of resale platforms like Vinted, eBay and Depop, and why brands need to pay attention.How resale can drive up to 5% of revenue through repeat purchase and customer engagement.The power of resale for building emotional loyalty and community within brand ecosystems.Ways to integrate resale into loyalty programs, including exclusive marketplaces for VIP members.The importance of authenticating products and protecting consumers from counterfeit or poor quality items.Strategies for launching resale platforms quickly and effectively, with real examples.Addressing concerns about cannibalisation and margin erosion with credible data.The role of storytelling, digital marketing and community engagement in successful resale launches.Technical setup, including Shopify and Magento.Chapters:[00:35] Introduction to Marketplace Commerce and Resale[03:02] Understanding Resale Platform Benefits & Market Opportunity[08:55] Resale as a Retention Tool[14:42] Debunking Cannibalisation Myths[20:21] Integrating Resale into Loyalty Programs[26:12] Building Trust and Moderating Bad Actors[32:49] Challenges and Risks in Implementing Resale Strategies[35:05] Effective Launch Strategies for Resale Platforms[40:55] Customer Service and Brand Consistency[42:58] Shipping Mechanisms in Resale Platforms

Mark Shust discusses the development of Marko.build, a modern PHP framework inspired by Magento, aiming to simplify complex e-commerce development. The conversation covers the limitations of Magento, the vision behind Marko, and its potential to revolutionize e-commerce development with modularity, AI integration, and flexibility.Key  topicsThe limitations of Magento 2 and the need for a modern frameworkThe vision and features of Marko.build, a new PHP framework inspired by MagentoThe role of modularity, dependency injection, and AI in future e-commerce developmentChapters00:00 Introduction to Mark Shust and M Academy02:40 The Vision Behind M Academy05:24 Introducing Marko.build: A New Framework07:42 The Modular Approach of Marko10:48 Building with Marko: Flexibility and Integration13:26 Marko Talk: A Real-Time Messaging App16:05 The Future of PHP and Marko18:41 Feedback and Community Engagement21:32 Open Source vs. SaaS: A Philosophical Divide24:10 The Current State of Magento 227:03 Global Perspectives on Magento Adoption29:32 Getting Started with Marko resourcesMarko Framework - https://marko.buildMarko GitHub Repository - https://github.com/marko-frameworkMark Shust's M Academy - https://m.academyGuest linksWebsite - https://marko.buildGitHub - https://github.com/marko-frameworkM Academy - https://m.academy

Free SEO Audit Connect with JevonKeeyu WebsiteCustomer service is broken in eCommerce, and it's costing Australian brands millions.In this episode of E-Commerce Australia, Ryan sits down with Jevon Le Roux, former MD of SurfStitch and P.E Nation, now CEO & Co-Founder of Keeyu, a platform built to eliminate reactive customer service tickets before they ever exist.If you're still hiring more support staff every peak season…If “Where is my order?” is your most common ticket…If your team is drowning in manual fixes and system hopping…This episode will challenge how you think about post-purchase.According to Australia Post, 1 in 5 online shoppers didn't get what they wanted last year.That resulted in $13 billion in churned revenue.The question is, how much of that churn is preventable?Why traditional helpdesks are fundamentally reactiveThe 80+ post-purchase failure points brands don't monitorHow proactive post-purchase can cut support tickets by up to 50%Why scaling your support team isn't the real solutionHow brands like Tony Bianco, Muscle Republic and Budgy Smuggler are approaching automationWhy “Where Is My Order?” might disappear in the next five yearsJevon shares how his experience leading major Australian retail brands exposed a massive gap in post-purchase operations - and how Keeyu is creating an entirely new category: Proactive Post-Purchase.This episode is a must-listen if you are:A founder scaling past $5M+ onlineA Head of eCommerce managing multiple warehousesRunning Shopify, Magento, Salesforce or WooCommerceHiring seasonal support staff every peakFeeling margin pressure in 2026If complexity is increasing, this conversation is highly relevant.There's a clear shift happening in eCommerce:From reactive ticket management➡️ To proactive issue preventionHelpdesks manage tickets.Keeyu aims to prevent them.And in a climate where customer acquisition costs are rising and retention matters more than ever, that distinction matters.If reducing churn and increasing lifetime value is a priority for 2026, operational efficiency is only part of the equation.At Remarkable Digital, we help Australian eCommerce brands drive compounding growth through SEO, turning high-intent search into predictable revenue.If your traffic isn't growing in line with your ambitions, hit the free audit button in the show notes and we'll show you what's possible.Learn more or book a discovery call:

SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why do so many e-commerce businesses struggle to grow? Is your online store growing—or just surviving?In this episode of The Business Ownership Podcast I interviewed Aj Saunders. Over the last decade, AJ has launched an eBook publishing company, built and scaled a global e-commerce shop (initially on WooCommerce and later on Magento), and expanded into marketing strategy under the Audacious Commerce brand.He has built countless websites for a wide range of clients and advised business owners on how to develop and implement effective digital strategies tailored to their goals.Today, AJ is known as The E-Commerce Growth Architect, helping D2C and CPG brands doing $2M–$10M in revenue scale sustainably and profitably.Grow your e-commerce business with confidence. Check this out!Show Links:Audacious Commerce Website: https://www.audaciouscommerce.com/Aj Saunders on LinkedIn: https://www.linkedin.com/in/a-j-saunders/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

We've compiled our top-performing YouTube Shorts from 2025 into one power-packed rewind video! These bite-sized insights from industry leaders cover everything from Amazon advertising secrets to AI-powered retail transformation. Thanks for listening to Talk Commerce—let's dive into the highlights.1. Elizabeth Greene - Amazon Advertising MasteryCo-founder of JunglrElizabeth Greene shares game-changing Amazon advertising secrets for scaling ecommerce brands through strategic ad spending and automation tactics. Learn how to maximize your ROAS and dominate the Amazon marketplace.Listen to the full episode →2. Adam Callinan - Mathematical Precision in BusinessFounder of BottleKeeper and PentaneJoin Adam Callinan as he shares his entrepreneurial journey from creating BottleKeeper to developing Pentane. Discover how mathematical precision and lean operations drive modern business success and sustainable profitability.Listen to the full episode →3. Elijah Khasabo - The Future of UGCCo-founder of VidovoElijah Khasabo reveals insights on the evolution of user-generated content pricing, why engagement beats follower counts, and why authentic human content continues to outperform AI-generated videos in driving conversions.Listen to the full episode →4. Drew Chambers - Edge Computing RevolutionEVP at HarperDrew Chambers discusses how edge computing and AI are revolutionizing enterprise web performance. Get insights into speed optimization, personalization, and the future of ecommerce architecture.Listen to the full episode →5. Matthew Merrilees - Global Expansion StrategyCEO at Global-eMatthew Merrilees outlines actionable tactics for neutralizing tariffs, fine-tuning landed costs, and leveraging 3B2C fulfillment so brands can expand internationally without eroding profit margins.Listen to the full episode →6. Mark Elfenbein - AI Visual MerchandisingCRO of NfiniteMark Elfenbein reveals how AI and CGI technology are transforming retail visual merchandising, enabling major retailers like Amazon and Lowe's to reduce photography costs by 90% while creating immersive customer experiences at unprecedented scale.Listen to the full episode →7. Udayan Bose - Generative AI in EcommerceCEO of NetElixirUdayan Bose explores how generative AI is revolutionizing ecommerce, from boosting productivity to impacting SEO and shaping the future of Google Search. Discover key insights from this transformative conversation.Listen to the full episode →Watch the Full Rewind VideoDon't miss these concentrated insights from the brightest minds in ecommerce. Subscribe to Talk Commerce for more expert conversations that help you grow your business.What was your favorite insight? Let us know in the comments!

Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last. In This Conversation We Discuss:[00:00] Intro[00:33] Sponsor: Taboola [01:49] Building brands through storytelling[04:34] Tracing the roots of storytelling[06:23] Sponsor: Next Insurance[07:36] Evaluating early-stage customer signals[10:09] Testing assumptions about customers[12:22] Callouts[12:32] Surveying customers to validate assumptions[14:55] Leveraging insights to improve messaging[18:15] Testing media to find what converts[21:28] Sponsor: Electric Eye[22:33] Sponsor: Freight Right[24:36] Connecting blogs to nurture discovery[27:15] Targeting platforms where customers exist[28:58] Optimizing ads for long-term growth[34:48] Understanding top-of-funnel users Resources:Subscribe to Honest Ecommerce on YoutubeThe modern way to drink milk almondcow.co/Follow Christine Monaghan linkedin.com/in/christine-monaghanReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this conversation, Frank Verdeja shares his extensive experience in e-commerce and data management, discussing the importance of bridging the communication gap between technical teams and business stakeholders. He emphasizes the role of data integrity in e-commerce and the growing significance of data management systems in the age of AI. Frank expresses his enthusiasm for discovering new e-commerce companies and supporting startups in the Minneapolis area.TakeawaysFrank has 13 years of experience in e-commerce and data management.He emphasizes the importance of context in communication between technical and business teams.Data integrity is crucial for businesses of all types.Frank's company focuses on data governance and observability.He believes that understanding the value of data helps prioritize tasks.The rise of AI has made data management systems more important than ever.Customers prefer to own their data and need suitable platforms.Frank enjoys learning about new e-commerce companies in the Twin Cities.He has a passion for supporting startups and new players in the market.The conversation highlights the intersection of technology and business in e-commerce.Chapters00:00Introduction to E-commerce and Data Management02:57Bridging the Gap: Technology and Business Communication05:33Data Integrity and Its Role in E-commerce06:06The Future of E-commerce and Data Management06:06TC - Outtro All AV version 1.mp4

Nathan Snell is a founder, executive, and three-time entrepreneur best known for co-founding nCino, the global leader in cloud banking, and now Raleon, an AI retention platform for DTC brands. With 15+ years in fintech, marketing technology, and AI, Nathan has built products that don't just scale companies, they transform entire markets, including a 10-figure exit.With Raleon, Nathan is reimagining retention for Ecommerce. Instead of bloated teams or endless manual work, Raleon acts like a teammate, helping DTC brands and agencies handle retention 50% faster while driving more revenue. From campaign planning to segmentation, it automates the tactical grind so marketers can focus on strategy and growth.Nathan's story blends technical expertise with market-shaping vision. From scaling nCino into a public company, to investing as an active angel, to now tackling one of Ecommerce's biggest pain points, retention, he's seen how AI can accelerate results but still requires human pilots to go beyond “average” output.Whether you're building a lean DTC team, rethinking retention marketing, or trying to cut through the hype of AI, Nathan offers a grounded look at how to combine automation, brand taste, and strategy to drive the next era of Ecommerce growth.In This Conversation We Discuss: [00:22] Intro[00:46] Building expertise in workflow automation[01:46] Experimenting with LLMs in workflows[03:18] Comparing AI models for DTC marketing[04:01] Starting email AI with copywriting[05:08] Fine-tuning prompts for better outputs[06:40] Elevating outputs with better context setting[08:08] Analyzing past campaigns to guide outputs[09:50] Stay updated with new episodes[10:02] Automating segmentation and copy at once[11:57] Recognizing AI delivers average by default[13:38] Editing outputs instead of chasing perfect prompts[15:20] Connecting Klaviyo and Shopify for campaigns[17:41] Automating learning cycles across campaigns[19:14] Guiding systems instead of replacing teamsResources:Subscribe to Honest Ecommerce on YoutubeAutomate DTC retention marketing with AI raleon.io/Follow Nathan Snell linkedin.com/in/nathansnellIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!