Podcasts about Magento

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Awin Roundtable & Think Tank Berlin - Commerce Content - Feed-Qualität / Produktdaten-Feed - Last-Click Attribution - LLMs / Large Language Models - Preisvergleich - Streichpreise

Wybrałeś platformę e-Commerce, która na papierze była tańsza - a po roku okazało się, że to kosztowna pomyłka? Ten odcinek jest dla Ciebie.W tym odcinku E-commerce Pro rozkładam na czynniki pierwsze TCO (Total Cost of Ownership), czyli całkowity koszt posiadania technologii e-Commerce. To liczba, o której agencje wdrożeniowe wolą nie mówić - a która potrafi zamienić wycenę na 400 tysięcy w realny wydatek rzędu 3 milionów w ciągu trzech lat.Pokażę Ci, dlaczego porównywanie ofert wyłącznie po koszcie wdrożenia (CAPEX) to jeden z najkosztowniejszych błędów w wyborze platformy - i co naprawdę powinno znaleźć się w rzetelnym TCO.W tym odcinku:➡️ Czym różni się CAPEX od OPEX i dlaczego firmy "zapominają" o tym drugim➡️ Pułapka tańszej oferty: kiedy PrestaShop za 200 tys. wychodzi drożej niż Magento za 300 tys.➡️ Dlaczego SaaS często wygrywa w TCO (i kiedy prowizje od sprzedaży wywracają cały rachunek)➡️ Co konkretnie powinno znaleźć się w TCO: licencje, serwery, SLA, aktualizacje, koszt rozwoju ➡️ Jak wyestymować koszt aktualizacji i dlaczego warto poprosić o wycenę całego backlogu, nie tylko MVP➡️ Dlaczego trzyletni horyzont to optymalna perspektywa do liczenia kosztów➡️ Czerwona flaga: co zrobić, gdy agencja nie chce albo nie potrafi podać Ci tych danychJeśli odpowiadasz w firmie za wybór technologii lub agencji wdrożeniowej, ten odcinek pomoże Ci podjąć decyzję na podstawie pełnych danych - a nie tylko atrakcyjnej kwoty na pierwszej stronie oferty.▶️▶️▶️ Link do konsultacji: https://satisfly.co/pl/bezplatna-konsultacja/ ◀️◀️◀️

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Abwertung / Penalty - Back Button - Exit Intent - Google - Organische Suche - Spam Policy - SEO / Suchergebnisse

Open source w e-Commerce ma opinię "bezpiecznej" technologii - bo skoro kod jest otwarty, to zawsze możesz zmienić agencję, prawda? Niekoniecznie.Z tego materiału dowiesz się:➡️ czym tak naprawdę różni się open source od SaaS pod kątem zależności od dostawcy➡️ jak licencje (nawet w "otwartych" rozwiązaniach) mogą uwiązać Cię finansowo z konkretnym dostawcą➡️ dlaczego dług technologiczny to cichy zabójca elastyczności w projektach open source➡️ co zrobić na etapie wyboru agencji i technologii, żeby uniknąć sytuacji, w której nikt poza Twoim obecnym dostawcą nie chce dotknąć Twojego kodu➡️ kiedy "przejęcie projektu" oznacza w praktyce napisanie go od nowaTen film będzie szczególnie przydatny, jeśli właśnie planujesz wdrożenie nowego sklepu, rozważasz migrację z SaaS na open source albo zastanawiasz się nad zmianą agencji.Obejrzyj i przekonaj się, czy to coś dla Ciebie.

Brent Peterson interviews Namrata Sangani, a QA & Triage champion for Hyva and an Adobe E-commerce Champion. They discuss Namrata's journey in the e-commerce space, her visibility efforts on LinkedIn, and the impact of Hyva on Magento development. Namrata shares insights on the importance of community engagement, the role of women in e-commerce, and the future of  Hyva in the Magento ecosystem.TakeawaysNamrata Sangani is an Adobe e-commerce champion and QA champion for Hyva.She became visible on LinkedIn to share her knowledge and engage with the community.Hyva is revolutionizing Magento development with its performance and ease of use.Quality assurance is a top priority for Hyva, ensuring high standards in their products.Namrata emphasizes the importance of women participating in tech events.The Magento community is seeing a shift towards more open-source contributions.Networking at events like Meet Magento is crucial for professional growth.Hyva's approach allows developers to learn and adopt new technologies easily.Namrata encourages women to showcase their expertise in e-commerce.The future of Adobe Commerce looks promising with ongoing support and development. sound bites"I want women to uplift themselves.""I am active on Instagram as well.""I was a fan of yours since that day."Chapters00:00 Introduction to Namrata Sangani02:41 Journey to Becoming an Adobe Champion05:28 Visibility on LinkedIn and Its Impact08:11 Learning and Adopting Magento and Adobe Commerce10:46 The Revolutionary Impact of Hyva13:14 Quality Assurance and Development in Hyva15:54 Future of Hyva in the Magento Ecosystem18:36 Women in E-commerce Initiative20:59 Outlook for Adobe Commerce and Magento23:49 Closing Thoughts and Networking

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Cashback / Gutschein-Seiten - E-Mail Adressen / SMS-Verifizierung - Klaviyo - Lead Validierung - Lifetime Value - Newsletter - Sale / Conversion - Single / Double Opt-In

Własny sklep internetowy w branży beauty - pełna kontrola nad marką, wyższe marże, bezpośredni kontakt z klientem. Brzmi świetnie, prawda? Ale jest druga strona, o której mało kto mówi.W tym filmie Adam Jędrychowski, Head of Marketing w Satisfly, rozbiera na czynniki pierwsze decyzję o wejściu w model D2C (Direct-to-Consumer) w branży kosmetycznej.Z tego materiału dowiesz się m.in.:➡️ Dlaczego odejście z marketplace'u nie zawsze oznacza wyższą marżę➡️ Jakie ukryte koszty czekają na markę beauty w modelu D2C➡️ Kiedy platforma abonamentowa to za mało i warto rozważyć open source (Magento, PrestaShop)➡️ Jak przygotować markę do sprzedaży bezpośredniej ZANIM otworzysz sklep➡️ Czym jest "Frankenstein technologiczny" i dlaczego musisz go unikać Jeżeli prowadzisz markę kosmetyczną i myślisz o własnym e-Commerce, ten film jest dla Ciebie.

Website compliance, ADA accessibility lawsuits, and privacy law enforcement are creating real financial exposure for small and mid-sized businesses. Tedd Huff, CEO of fintech advisory firm Voalyre and founder of Fintech Confidential, sits down with Michael Williams, co-founder and CFO of Clym, to unpack the growing wave of website regulation hitting SMBs and why most operators have no idea they are at risk.Watch episode hereOver 5,100 federal ADA lawsuits were filed in 2025, up 30% from the prior year, with 78% targeting small businesses. Twenty US states now have active privacy laws, GDPR fines hit $1.2 billion globally, and California's CCPA issued a record $1.35 million penalty. Michael breaks down how enforcement works based on consumer location rather than business headquarters, why third-party scripts and chatbots create hidden liability, and how compliant websites saw roughly 30% more search visibility over the past year. New HHS enforcement requires healthcare organizations to meet elevated accessibility standards, with fines up to $150,000 per incident starting within weeks.Find out more1️⃣ Audit every third-party script, tracking pixel, and embedded tool on your website to identify consent gaps before a plaintiff's attorney does.2️⃣ Map your customer traffic by state and match it against the 20 active US privacy laws to build compliance around your actual footprint.3️⃣ Run accessibility and privacy fixes through your marketing budget since compliant sites rank higher and capture customers competitors are losing.4️⃣ Profile your own business first, including headcount, revenue, locations, and data collected, before evaluating any compliance vendor.5️⃣ Require audit-ready, timestamped consent records from day one so you have receipts when a regulator or attorney comes knocking.GUEST LINKSMichael Williams LinkedIn: https://www.linkedin.com/in/michael-williams-clym/COMPANY LINKSClym Website: https://www.clym.io/Clym LinkedIn: https://www.linkedin.com/company/clymLearn More: https://fintechconfidential.com/climbFINTECH CONFIDENTIALPodcast: https://fintechconfidential.com/listenNotifications: https://fintechconfidential.com/accessLinkedIn: https://www.linkedin.com/company/fintechconfidentialX: https://x.com/FTconfidentialInstagram: https://www.instagram.com/fintechconfidentialFacebook: https://www.facebook.com/fintechconfidentialSUPPORTERSUnder.io streamlines application and underwriting by digitizing PDFs for digital signature: under.io/FTCSkyflow is a zero trust data privacy vault delivered as an API, covering PCI, CCPA, GDPR, SOC 2, and beyond: skyflowsecure.comDFNS provides wallets as a service that is API first, multi-chain by design, and secured with MPC: fintechconfidential.com/dfnsHawk AI offers real-time payment screening, AML transaction monitoring, and dynamic customer risk rating: gethawk.comABOUT THE GUESTMichael Williams is the co-founder and CFO of Clym. He started his career as a state and local tax attorney at Ernst & Young before serving as CFO of a global travel management company, where a failed $100,000 GDPR consulting engagement inspired the creation of Clym in 2018. Michael holds a Juris Doctorate from the University of Connecticut School of Law.ABOUT CLYMClym is an all-in-one website compliance platform founded in 2018 that covers 160-plus regulations, catalogs over 1,200 third-party services, and integrates with WordPress, Shopify, Wix, Magento, and other major platforms.ABOUT THE HOSTTedd Huff, CEO of fintech advisory firm Voalyre and founder of Fintech Confidential. Produced by DD3 Media, Fintech Confidential brings you the people, tech, and companies that change how you pay and get paid.CHAPTERS00:00 Episode Highlights01:03 Welcome to Fintech Confidential01:12 DFNS: Wallets as a Service (sponsor)02:30 Meet Michael Williams and Clym03:41 Why Compliance Gets Ignored05:24 SMB Lawsuit Reality Check06:49 ADA CCPA and GDPR by the Numbers08:21 How Big Is the Problem Really09:13 Consumer Location Based Enforcement10:12 Third Party Script Risks11:55 Compliance as a Growth Lever14:19 Restaurant Menus Losing Customers15:16 New ADA Enforcement Wave17:27 Will Enforcement Follow FTC Pattern18:36 Why Clym Goes Broad20:25 Clym Origin Story22:52 Staying Ahead of 160 Regulations24:32 Beyond Basic Cookie Banners26:38 Skyflow: Zero Trust Privacy Vault (sponsor)27:40 Edge Cases and Flexibility28:38 Company Intake Profiling29:54 Five Minute Setup Promise30:52 Ecommerce Platform Gaps32:34 Vibe Coding Compliance Risks33:49 Why Copying Big Brands Fails35:42 Trusted Advisor Partnerships37:29 Compliance as a Service Response39:05 Lawsuit Economics and Dress Shop Story40:45 Audit Ready Litigation Support42:25 Shared Liability Hosted Pages43:28 Third Party Script Tracking45:51 Enforcement Trends Ahead47:45 Crystal Ball Future Outlook49:49 Browser Companies Wont Fix It51:01 Proactive Compliance Benefits52:49 Wrap Up and Resources54:19 Hawk AI: Realtime Fraud Monitoring (sponsor)55:05 Disclaimer

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Conversion Tracking - Couponing / Gutscheincode - Gutscheincode Attribution - Influencer & TikTok - Inkrementalität & Margen - Partner & Publisher - Tracking - User Journey

We break down what great B2B marketing looks like when creative storytelling meets revenue discipline and tighter sales alignment. Randi Barshack (CMO at Dusty Robotics)and Nicole Fuselier (VP of Demand and Growth at SambNova Systems) share how they measure what matters, build trust across teams, and use AI without giving up human judgment.• creativity plus process as the core of great marketing• “vitamin vs painkiller” framing for product market fit• sales and marketing alignment built on shared definitions and consistency• moving beyond MQL volume toward pipeline quality and true hand raisers• raising the bar with fit-and-intent scoring and later-stage intent signals• brand storytelling that stays authentic for skeptical buyers using customer proof• managing BDR and inside sales feedback loops to improve targeting and messaging• vanity metrics to remove from board decks and brand metrics to defend like share of voice• AI marketing debates on autonomy, fact-checking, and personalization done well• navigating outreach noise with credibility, social channels, and in-person touchBrand or demand gen? Creative or metrics? Most B2B marketing teams get trapped in false choices, then wonder why pipeline feels inflated and trust feels thin. We sit down with Randy Barshack and Nicole Fuselier to talk through the real work: blending sharp storytelling with revenue marketing rigor so sales and marketing win together.We dig into the “vitamin vs painkiller” test for product market fit, what alignment actually looks like when definitions spark conflict, and how to move past MQL obsession without losing operational control. Nicole lays out the first step toward a pipeline-first mindset, how she thinks about hand raisers, and why later-stage intent signals can be more honest than early-stage volume. Randy shares how authentic customer-led storytelling wins skeptical buyers, plus practical ways to keep creative work grounded in performance metrics.Then we pressure-test hot AI marketing predictions: autonomous marketing without humans, hyper-personalization, and a future where procurement filters block cold outreach. The takeaway is not anti-AI, it is pro-accountability: use AI to move faster, personalize smarter, and iterate more, but keep humans responsible for facts, taste, and the “edge” that makes marketing memorable.Randi Barshack: https://www.linkedin.com/in/randi-barshack-431a72Randi Barshack is the Chief Marketing Officer at Dusty Robotics, where they are bringing autonomous robotic layout technology to the construction industry. A 5x CMO, she has guided companies through five major exits representing over $1 billion in value, including acquisitions by IBM, Intel, Appen, Everbridge, and Adobe. Randi is an expert in category creation across nascent spaces like Human-in-the-Loop AI and physical roboticsNicole Fuselier: https://www.linkedin.com/in/nsiegalfuselierNicole Siegal Fuselier is the VP of Demand and Growth at SambaNova Systems, a company revolutionizing enterprise AI infrastructure and agentic AI. Proudly calling herself a "Revenue Marketer," Nicole has built and led globally scaled teams through multiple acquisitions and IPOs at companies like Matterport, Magento, and Wurl, while also spending over a decaWebsite: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

"The brands we work with are making up to 5% of their revenue from resale. Our model is peer-to-peer, so customers are buying and selling from each other via the brand's own marketplace."Lydia Hartley, Co-Founder, Continue.About this podcast:Discover how Continue is helping brand-owned resale improve the way ecommerce businesses approach customer retention, loyalty and control over their secondary markets. This episode dives into the commercial opportunities, technology and strategies behind implementing resale seamlessly within your brand ecosystem.Key discussion points:The rapid growth and scale of resale platforms like Vinted, eBay and Depop, and why brands need to pay attention.How resale can drive up to 5% of revenue through repeat purchase and customer engagement.The power of resale for building emotional loyalty and community within brand ecosystems.Ways to integrate resale into loyalty programs, including exclusive marketplaces for VIP members.The importance of authenticating products and protecting consumers from counterfeit or poor quality items.Strategies for launching resale platforms quickly and effectively, with real examples.Addressing concerns about cannibalisation and margin erosion with credible data.The role of storytelling, digital marketing and community engagement in successful resale launches.Technical setup, including Shopify and Magento.Chapters:[00:35] Introduction to Marketplace Commerce and Resale[03:02] Understanding Resale Platform Benefits & Market Opportunity[08:55] Resale as a Retention Tool[14:42] Debunking Cannibalisation Myths[20:21] Integrating Resale into Loyalty Programs[26:12] Building Trust and Moderating Bad Actors[32:49] Challenges and Risks in Implementing Resale Strategies[35:05] Effective Launch Strategies for Resale Platforms[40:55] Customer Service and Brand Consistency[42:58] Shipping Mechanisms in Resale Platforms

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Akquirierungskosten / CPO - Conversion / Konvertierung - Payout / Vergütung - Performance - Skalierung - Werbekosten & Kostendruck

Mark Shust discusses the development of Marko.build, a modern PHP framework inspired by Magento, aiming to simplify complex e-commerce development. The conversation covers the limitations of Magento, the vision behind Marko, and its potential to revolutionize e-commerce development with modularity, AI integration, and flexibility.Key  topicsThe limitations of Magento 2 and the need for a modern frameworkThe vision and features of Marko.build, a new PHP framework inspired by MagentoThe role of modularity, dependency injection, and AI in future e-commerce developmentChapters00:00 Introduction to Mark Shust and M Academy02:40 The Vision Behind M Academy05:24 Introducing Marko.build: A New Framework07:42 The Modular Approach of Marko10:48 Building with Marko: Flexibility and Integration13:26 Marko Talk: A Real-Time Messaging App16:05 The Future of PHP and Marko18:41 Feedback and Community Engagement21:32 Open Source vs. SaaS: A Philosophical Divide24:10 The Current State of Magento 227:03 Global Perspectives on Magento Adoption29:32 Getting Started with Marko resourcesMarko Framework - https://marko.buildMarko GitHub Repository - https://github.com/marko-frameworkMark Shust's M Academy - https://m.academyGuest linksWebsite - https://marko.buildGitHub - https://github.com/marko-frameworkM Academy - https://m.academy

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Click-ID - Consent - Fairness - Gutscheincodes - Last-Click-Attribution - LLM / KI - Nachvergütung - Sales Clearing - UTM-Parameter

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Conversion Optimierung - Partnermanagement - Publisher Modelle - Touchpoints - Tracking Analytics - View Attribution

Free SEO Audit Connect with JevonKeeyu WebsiteCustomer service is broken in eCommerce, and it's costing Australian brands millions.In this episode of E-Commerce Australia, Ryan sits down with Jevon Le Roux, former MD of SurfStitch and P.E Nation, now CEO & Co-Founder of Keeyu, a platform built to eliminate reactive customer service tickets before they ever exist.If you're still hiring more support staff every peak season…If “Where is my order?” is your most common ticket…If your team is drowning in manual fixes and system hopping…This episode will challenge how you think about post-purchase.According to Australia Post, 1 in 5 online shoppers didn't get what they wanted last year.That resulted in $13 billion in churned revenue.The question is, how much of that churn is preventable?Why traditional helpdesks are fundamentally reactiveThe 80+ post-purchase failure points brands don't monitorHow proactive post-purchase can cut support tickets by up to 50%Why scaling your support team isn't the real solutionHow brands like Tony Bianco, Muscle Republic and Budgy Smuggler are approaching automationWhy “Where Is My Order?” might disappear in the next five yearsJevon shares how his experience leading major Australian retail brands exposed a massive gap in post-purchase operations - and how Keeyu is creating an entirely new category: Proactive Post-Purchase.This episode is a must-listen if you are:A founder scaling past $5M+ onlineA Head of eCommerce managing multiple warehousesRunning Shopify, Magento, Salesforce or WooCommerceHiring seasonal support staff every peakFeeling margin pressure in 2026If complexity is increasing, this conversation is highly relevant.There's a clear shift happening in eCommerce:From reactive ticket management➡️ To proactive issue preventionHelpdesks manage tickets.Keeyu aims to prevent them.And in a climate where customer acquisition costs are rising and retention matters more than ever, that distinction matters.If reducing churn and increasing lifetime value is a priority for 2026, operational efficiency is only part of the equation.At Remarkable Digital, we help Australian eCommerce brands drive compounding growth through SEO, turning high-intent search into predictable revenue.If your traffic isn't growing in line with your ambitions, hit the free audit button in the show notes and we'll show you what's possible.Learn more or book a discovery call:

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - De-Duplizierung von Sales / Touchpoints - EPC / Earning per Click - KPIs für Publisher und Advertiser - Last-Click-Attribution - Netzwerkstrukturen - Planungssicherheit für Publisher - Stornoquote / Stornorate

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Algorithmus Paid Media - Content Publisher SEO - CPC Marketing & Kampagne - Datengrundlage Affiliate - Kampagnen Optimierung - Media Buying Affiliate - Traffic Qualität Affiliate

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Conversion - Dialog & Follow-up - Geschäftsmodell - Partnerprogramm & Partnerschaft - Publisher Bewerbung - Skalieren

SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why do so many e-commerce businesses struggle to grow? Is your online store growing—or just surviving?In this episode of The Business Ownership Podcast I interviewed Aj Saunders. Over the last decade, AJ has launched an eBook publishing company, built and scaled a global e-commerce shop (initially on WooCommerce and later on Magento), and expanded into marketing strategy under the Audacious Commerce brand.He has built countless websites for a wide range of clients and advised business owners on how to develop and implement effective digital strategies tailored to their goals.Today, AJ is known as The E-Commerce Growth Architect, helping D2C and CPG brands doing $2M–$10M in revenue scale sustainably and profitably.Grow your e-commerce business with confidence. Check this out!Show Links:Audacious Commerce Website: https://www.audaciouscommerce.com/Aj Saunders on LinkedIn: https://www.linkedin.com/in/a-j-saunders/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

In this English-language interview, Vida Digital host Alex Neuman sits down with Igor Ilievski, founder of Amenex and creator of Amenexia, an AI-powered shopping assistant built to bring the human experience of brick-and-mortar retail into the world of 24/7 e‑commerce. Igor shares his journey from launching an online pop art store in Macedonia over 20 years ago to building a New York–based e‑commerce agency and eventually choosing Panama as the strategic hub for expanding across Latin America.Amenexia helps online stores answer customer questions in real time, personalize recommendations based on behavior and order history, and integrate with platforms like Shopify, Magento, BigCommerce and enterprise ERPs such as SAP. By using an agentic AI system that can connect to multiple models, Amanexia reduces customer support costs, boosts conversion rates from around 2% to close to 4%, and delivers a more human, conversational shopping experience at scale.​The conversation also explores the current state of e‑commerce in Panama, the challenges of moving from physical stores to effective online sales, and why most merchants fail when they treat their website as a static catalog instead of an interactive sales channel. Igor offers practical advice for founders: invest in real-time support, remove as much risk as possible from the buying process (returns, sizing, shipping clarity), and treat online customers with the same care and attention as those who walk into a physical store.​If you run an online store or plan to launch one in Panama or the wider region, this episode is a concise masterclass on using AI to improve customer experience, automation and profitability. To learn more about Amenexia, integrations with your existing stack, and how to get started, visit amenexia.ai and reach out via their contact form.

We've compiled our top-performing YouTube Shorts from 2025 into one power-packed rewind video! These bite-sized insights from industry leaders cover everything from Amazon advertising secrets to AI-powered retail transformation. Thanks for listening to Talk Commerce—let's dive into the highlights.1. Elizabeth Greene - Amazon Advertising MasteryCo-founder of JunglrElizabeth Greene shares game-changing Amazon advertising secrets for scaling ecommerce brands through strategic ad spending and automation tactics. Learn how to maximize your ROAS and dominate the Amazon marketplace.Listen to the full episode →2. Adam Callinan - Mathematical Precision in BusinessFounder of BottleKeeper and PentaneJoin Adam Callinan as he shares his entrepreneurial journey from creating BottleKeeper to developing Pentane. Discover how mathematical precision and lean operations drive modern business success and sustainable profitability.Listen to the full episode →3. Elijah Khasabo - The Future of UGCCo-founder of VidovoElijah Khasabo reveals insights on the evolution of user-generated content pricing, why engagement beats follower counts, and why authentic human content continues to outperform AI-generated videos in driving conversions.Listen to the full episode →4. Drew Chambers - Edge Computing RevolutionEVP at HarperDrew Chambers discusses how edge computing and AI are revolutionizing enterprise web performance. Get insights into speed optimization, personalization, and the future of ecommerce architecture.Listen to the full episode →5. Matthew Merrilees - Global Expansion StrategyCEO at Global-eMatthew Merrilees outlines actionable tactics for neutralizing tariffs, fine-tuning landed costs, and leveraging 3B2C fulfillment so brands can expand internationally without eroding profit margins.Listen to the full episode →6. Mark Elfenbein - AI Visual MerchandisingCRO of NfiniteMark Elfenbein reveals how AI and CGI technology are transforming retail visual merchandising, enabling major retailers like Amazon and Lowe's to reduce photography costs by 90% while creating immersive customer experiences at unprecedented scale.Listen to the full episode →7. Udayan Bose - Generative AI in EcommerceCEO of NetElixirUdayan Bose explores how generative AI is revolutionizing ecommerce, from boosting productivity to impacting SEO and shaping the future of Google Search. Discover key insights from this transformative conversation.Listen to the full episode →Watch the Full Rewind VideoDon't miss these concentrated insights from the brightest minds in ecommerce. Subscribe to Talk Commerce for more expert conversations that help you grow your business.What was your favorite insight? Let us know in the comments!

Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last. In This Conversation We Discuss:[00:00] Intro[00:33] Sponsor: Taboola [01:49] Building brands through storytelling[04:34] Tracing the roots of storytelling[06:23] Sponsor: Next Insurance[07:36] Evaluating early-stage customer signals[10:09] Testing assumptions about customers[12:22] Callouts[12:32] Surveying customers to validate assumptions[14:55] Leveraging insights to improve messaging[18:15] Testing media to find what converts[21:28] Sponsor: Electric Eye[22:33] Sponsor: Freight Right[24:36] Connecting blogs to nurture discovery[27:15] Targeting platforms where customers exist[28:58] Optimizing ads for long-term growth[34:48] Understanding top-of-funnel users Resources:Subscribe to Honest Ecommerce on YoutubeThe modern way to drink milk almondcow.co/Follow Christine Monaghan linkedin.com/in/christine-monaghanReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The gang is back for a “Code Red” episode of Trends With Friends.Howard is joined by regulars Michael Parekh and Roy Rubin to unpack the real state of the AI wars: Google vs OpenAI, Apple's quiet dominance at the edge, Amazon's under-the-radar AI position, and why Tesla's FSD might be the new definition of luxury.They go deep on:Why there's now a “code red” inside OpenAI after Google's Gemini pushHow Google's distribution edge (Search, Chrome, Android, YouTube) changes the AI gameRoy's real-world shift from ChatGPT power user → Gemini everyday userThe uncomfortable truth about OpenAI's business model and subscription fragilityWhy Apple and Amazon may actually be the least appreciated AI winnersHow Tesla FSD and Waymo redefine “the edge” and what luxury means (time)The coming battle over AI agents in e-commerce, Shopify/Magento, and who owns the customerWhy prediction markets (Kalshi, Polymarket, etc.) might be the new media layer over news & politicsIf you care about where AI, big tech, and commerce are really going over the next 2–3 years — not just the hype — this is the episode.Google vs OpenAI “code red” momentGemini vs ChatGPT and how users are actually behavingApple's AI moat at the edge (iPhone, iOS, App Store, Siri)Amazon, AWS, and agentic AI for enterprises & e-commerceTesla FSD, Waymo and autonomy as a time-saving utilityAgentic commerce: AI shopping vs merchant-owned funnelsShopify, Magento, marketplaces, and AI as a new distribution layerPrediction markets (Kalshi, Polymarket) as a new form of media

In today's exclusive episode, Ghanda Clothing's CIO Silvan Baard joins Convert Digital's Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify's first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.Today, we're discussing: Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)How the team built a headless Shopify experience before it was coolThe automations that keep Ghanda's lean team moving at scaleWhy checkout isn't the end of the shopping journey, it's the beginningThe future of unified commerce: CDPs, POS, and camera-based in-store analyticsConnect with SilvanConnect with AndrewExplore Convert DigitalSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In this conversation, Frank Verdeja shares his extensive experience in e-commerce and data management, discussing the importance of bridging the communication gap between technical teams and business stakeholders. He emphasizes the role of data integrity in e-commerce and the growing significance of data management systems in the age of AI. Frank expresses his enthusiasm for discovering new e-commerce companies and supporting startups in the Minneapolis area.TakeawaysFrank has 13 years of experience in e-commerce and data management.He emphasizes the importance of context in communication between technical and business teams.Data integrity is crucial for businesses of all types.Frank's company focuses on data governance and observability.He believes that understanding the value of data helps prioritize tasks.The rise of AI has made data management systems more important than ever.Customers prefer to own their data and need suitable platforms.Frank enjoys learning about new e-commerce companies in the Twin Cities.He has a passion for supporting startups and new players in the market.The conversation highlights the intersection of technology and business in e-commerce.Chapters00:00Introduction to E-commerce and Data Management02:57Bridging the Gap: Technology and Business Communication05:33Data Integrity and Its Role in E-commerce06:06The Future of E-commerce and Data Management06:06TC - Outtro All AV version 1.mp4

SummaryIn this engaging conversation, Ben Marks discusses the current state and future of PHP and Magento, emphasizing the importance of community involvement and the evolution of technology in e-commerce. He highlights the ongoing improvements in PHP, the challenges faced by Magento under Adobe, and the significance of intentionality in adapting to market changes, particularly with the rise of AI. The discussion also touches on personal experiences and insights gained from attending the e-commerce forum.TakeawaysPHP is not dying; it continues to evolve and improve.Magento's product updates have stalled under Adobe's management.Community engagement is crucial for the success of open-source projects.Intentionality in business practices can lead to significant improvements.AI is reshaping the e-commerce landscape and internal processes.Companies must adapt to changing customer behaviors and preferences.The importance of grassroots efforts in technology development.Networking and collaboration are key to thriving in the e-commerce space.Real-world applications of technology can enhance customer experiences.The future of e-commerce will be driven by innovation and adaptability.Chapters00:00 Introduction to PHP and E-commerce Dynamics02:28 The Evolution of PHP and Magento05:04 Community Engagement and Open Source Contributions08:12 Insights from the E-commerce Forum10:53 The Future of E-commerce and AI Integration

Nathan Snell is a founder, executive, and three-time entrepreneur best known for co-founding nCino, the global leader in cloud banking, and now Raleon, an AI retention platform for DTC brands. With 15+ years in fintech, marketing technology, and AI, Nathan has built products that don't just scale companies, they transform entire markets, including a 10-figure exit.With Raleon, Nathan is reimagining retention for Ecommerce. Instead of bloated teams or endless manual work, Raleon acts like a teammate, helping DTC brands and agencies handle retention 50% faster while driving more revenue. From campaign planning to segmentation, it automates the tactical grind so marketers can focus on strategy and growth.Nathan's story blends technical expertise with market-shaping vision. From scaling nCino into a public company, to investing as an active angel, to now tackling one of Ecommerce's biggest pain points, retention, he's seen how AI can accelerate results but still requires human pilots to go beyond “average” output.Whether you're building a lean DTC team, rethinking retention marketing, or trying to cut through the hype of AI, Nathan offers a grounded look at how to combine automation, brand taste, and strategy to drive the next era of Ecommerce growth.In This Conversation We Discuss: [00:22] Intro[00:46] Building expertise in workflow automation[01:46] Experimenting with LLMs in workflows[03:18] Comparing AI models for DTC marketing[04:01] Starting email AI with copywriting[05:08] Fine-tuning prompts for better outputs[06:40] Elevating outputs with better context setting[08:08] Analyzing past campaigns to guide outputs[09:50] Stay updated with new episodes[10:02] Automating segmentation and copy at once[11:57] Recognizing AI delivers average by default[13:38] Editing outputs instead of chasing perfect prompts[15:20] Connecting Klaviyo and Shopify for campaigns[17:41] Automating learning cycles across campaigns[19:14] Guiding systems instead of replacing teamsResources:Subscribe to Honest Ecommerce on YoutubeAutomate DTC retention marketing with AI raleon.io/Follow Nathan Snell linkedin.com/in/nathansnellIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Welcome back to the Alt Goes Mainstream podcast.Today's episode is with two executives who have helped to build one of the industry's leading alternative asset managers.In Permira Part 2, Brian Ruder joins his Co-Managing Partner and Co-CEO Dipan Patel in Permira's London office to discuss the firm's evolution and how the business has grown to over €80B in AUM.Both Brian and Dipan bring deep backgrounds in private equity investing to bear as they now lead the firm through its next phase of growth.Brian joined Permira in 2008 after working as a Partner at Francisco Partners. He's Co-Managing Partner and Co-CEO of Permira, also serving on the firm's Executive Committee and the buyout funds' Investment Committee. He was instrumental in building the firm's Technology sector team, which he co-led until 2023 where he worked on a number of the firm's notable transactions, including Ancestry, Genesys, Informatica, LegalZoom, Magento, McAfee, Relativity, Zendesk, and more.Dipan joined Permira from Gores Group and is Co-Managing Partner and Co-CEO of the firm. He serves on Permira Holdings Limited Board and Permira's Investment Committee and Executive Committee. He's focused on technology and services investing, working on deals such as Renaissance Learning, Informatica, Axiom, Adevinta, AllTrails, Ancestry, LegalZoom, and more.Brian, Dipan, and I had a thought-provoking conversation about what it takes to build and run a scaled alternative asset manager and how to differentiate a firm and a culture. We discussed:How the firm's beginnings have shaped the culture that has been built and how that culture has permeated how they make investment decisions, work with companies, founders, and LPs.The benefits and challenges of the collaborative leadership model.How would an LP underwrite Permira's culture?How the firm's European heritage helps as an investor.The opportunity set in Europe.The investment culture at Permira and how its structure and set up helps investment processes and decision-making.Why software buyouts have become a larger part of the buyout investing landscape.The Growth vs. Buyout mindset.The advantage for technology forward incumbents.How AI is impacting software investing and how AI is impacting services businesses.The thought process behind launching a wealth solutions business, Permira Wealth, and how it reflects the culture of the firm.Thanks Brian and Dipan for coming on the show to share the evolution of Permira and your expertise and wisdom in private markets.A word from AGM podcast sponsor, Ultimus Fund SolutionsThis episode of Alt Goes Mainstream is brought to you by Ultimus Fund Solutions, a leading full-service fund administrator for asset managers in private and public markets. As private markets continue to move into the mainstream, the industry requires infrastructure solutions that help funds and investors keep pace. In an increasingly sophisticated financial marketplace, investment managers must navigate a growing array of challenges: elaborate fund structures, specialized strategies, evolving compliance requirements, a growing need for sophisticated reporting, and intensifying demands for transparency.To assist with these challenging opportunities, more and more fund sponsors and asset managers are turning to Ultimus, a leading service provider that blends high tech and high touch in unique and customized fund administration and middle office solutions for a diverse and growing universe of over 450 clients and 1,800 funds, representing $500 billion assets under administration, all handled by a team of over 1,000 professionals. Ultimus offers a wide range of capabilities across registered funds, private funds and public plans, as well as outsourced middle office services. Delivering operational excellence, Ultimus helps firms manage the ever-changing regulatory environment while meeting the needs of their institutional and retail investors. Ultimus provides comprehensive operational support and fund governance services to help managers successfully launch retail alternative products.Visit www.ultimusfundsolutions.com to learn more about Ultimus' technology enhanced services and solutions or contact Ultimus Executive Vice President of Business Development Gary Harris on email at gharris@ultimusfundsolutions.com.We thank Ultimus for their support of alts going mainstream.Show Notes00:00 Message from our Sponsor, Ultimus01:18 Welcome to Alt Goes Mainstream01:56 Introducing Brian Ruder and Dipan Patel04:44 Private Equity and Technology04:54 Brian's Career Journey06:51 Dipan's Career Journey11:44 AI's Role in Modern Investing12:38 AI in Services and Technology13:27 Permira's Sector-Focused Approach13:54 AI's Broader Impact on Industries17:27 Leadership and Innovation in Private Equity18:49 Underwriting Deals in the AI Era18:53 Importance of Market Leadership21:58 Technology Forward Incumbents24:00 Permira's Continuous Innovation24:26 Building the Business of Permira24:36 Dipan's Perspective on Firm Growth25:35 Core Values and Their Impact26:39 Investment Strategies and Sector Focus27:19 Fluid Team Dynamics28:04 Growth vs. Buyout Mindset29:45 Long-Term Investment Philosophy30:29 Driving Terminal Value30:50 Optimizing Long-Term Profitability31:55 Case Studies: Informatica and Ancestry.com32:58 Skillsets for Growth-Oriented Investing33:26 Assessing Long-Term Outcomes34:09 Empowering Long-Term Thinking34:30 Big Picture Thinking in Investments38:05 Co-Leadership Model39:38 Challenges of Co-Leadership40:37 Permira's Entrepreneurial Culture43:14 Diversifying Capital Base44:58 Educating the Wealth Channel46:29 Permira's Brand in the Wealth Channel47:10 Future Evolution of PermiraEditing and post-production work for this episode was provided by The Podcast Consultant.

Welcome to Issue 289 of Critical Encounters, a podcast about Marvel Champions, a Living Card Game by Fantasy Flight Games. Here we take a good look at that most critical piece of the game, the Encounter Sets. We'll discuss those poorly understood characters, unfairly labeled Villains, and their various plans to shape humanity and benefit the planet, as well as those so-called heroes intent on thwarting them. In this back of the pack Issue we look at Hellfire. You can find us on Discord as: Vardaen, bigfomlof, BGL and TheMaskedHero Email us at: criticalencounterspod@gmail.com Follow us on Facebook at: https://www.facebook.com/criticalencounterspod/ Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCg-r6-EooHoJGa1RRsH7i3w Find our Patreon: https://www.patreon.com/criticalencounterspodcast Find our Twitch: https://www.twitch.tv/vardaen You can also find our Discord Channel on the Marvel Champions Monthly Discord Server.   Ryan's YouTube: https://www.youtube.com/@TheMaskedHero Bill's YouTube: https://www.youtube.com/@boardgamelawyer “Never raise a hand to your betters, serf!" - Sebastian Shaw  

On this episode, I'm revisiting the big shifts in commerce tech with Luke Hodgson. Who's winning, who's losing, and what's changing under the surface.We break the conversation down into four key areas: platforms, frontend tools, back office systems, and AI. We look at why Shopify still has the momentum, why BigCommerce's rebrand hasn't made much impact, and why platforms like Centra are gaining ground with modern fashion brands. Luke also explains why Magento is fading, and why Salesforce Commerce Cloud rarely comes up in conversation anymore.We talk about why fragmented tool stacks are falling out of favour, and how consolidation is changing the frontend experience. And we dive into the back office, where the ERP landscape is overdue for disruption, but still proving hard to unseat. Luke shares a strong view on where AI will change everything and where it won't.We end with predictions. Luke backs next-gen merchandising tools. I put my money on the Nordics.If you're watching the commerce tech landscape and wondering where to place your bets, this one's for you.Depict.ai are on a mission to help shoppers discover the products they love - while giving merchandisers total creative control. Turn keyword searches into real conversations. Help customers explore and uncover more of your catalogue. Merchandisers stay in control of the story.Upgrade your storefront at Depict.aiCheckout Factory here.Sign up to our newsletter here.

In this episode of Talk Commerce, Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent in B2B transactions, and the impact of Hyva on the Magento ecosystem. Aaron emphasizes the need for businesses to adapt to changing buyer expectations and the importance of owning data and code in e-commerce platforms.TakeawaysOro Commerce was founded by the original Magento team to serve the B2B community.B2B commerce has unique challenges that differ from B2C, including longer sales processes and approval workflows.No-code solutions empower business users to make changes without relying on developers.AI can enhance the buying process but trust is crucial in B2B transactions.Sales reps play a vital role in B2B e-commerce, providing trust and support to buyers.Buyer intent is critical in B2B, as many orders start with online searches.Hyva has revitalized the Magento ecosystem, providing modern solutions for merchants.Owning your data and code is essential for long-term success in e-commerce.E-commerce platforms must adapt to provide a seamless experience for buyers.The future of commerce may involve agentic buying agents, but human interaction remains important.Chapters00:00Introduction to Oro Commerce and Its Origins06:53The Importance of No-Code Solutions12:13Introduction to Case Studies as a Sales Tool48:19TC - Outtro All AV version 1.mp4

Discover how 3D and AR are reshaping the way customers interact with products online. In this episode, we explore the practical side of immersive tech and its growing role in eCommerce - from photorealistic product configurators to the future of wearables.

Website traffic drops can feel like a punch to the gut, especially when millions in revenue are at stake.While traffic declines are amongst the most stressful experiences for marketing leaders, they're rarely mysterious once you understand the underlying patterns.After diagnosing and resolving hundreds of traffic drops over the past decade for £10m+ turnover B2B and B2C businesses, we've identified exactly why websites lose visibility — and more importantly, how to fix it.In this episode, I reveal:• The two distinct categories of traffic drops (gradual vs sudden) and why misdiagnosing the type often makes recovery impossible• How AI Search tools like ChatGPT (now processing 1 billion daily searches) are quietly siphoning traffic from traditional search, and the strategic shift from capturing clicks to earning AI recommendations• The "SEO neglect" phenomenon that's causing gradual ranking erosion, including why content from 2021 (like we found on OVO Energy's site) is losing competitiveness without regular updates• Why Google's 300 annual micro-updates create cumulative traffic decline that often goes unnoticed until it's severe (like OVO Energy's drop from 5,400 to 3,000 first-page keywords)• The technical migration mistakes that can obliterate traffic overnight — including the email we received: "We moved from Magento to Shopify three weeks ago and rankings keep dropping"• How to distinguish between real traffic drops and measurement errors (the relief when it's just a tracking problem!)I'll walk you through real client examples, including our diagnostic process for major algorithm update impacts and the systematic approach that helps businesses not just recover, but emerge stronger.Whether you're facing a gradual slide or sudden plunge, this episode provides your complete diagnostic framework for identifying the root cause and implementing targeted recovery strategies before your competitors capitalise on your visibility loss.Get The Show Notes:https://exposureninja.com/podcast/361/Listen To These Episodes Next:58% of Google Clicks Are Gone. What Now?https://exposureninja.com/podcast/359/The New AI Threat Terrifying Every Global Brandhttps://exposureninja.com/podcast/360/What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/

When Nissim Lehyani (VP of Product at Life360) used AI to build a math game for his son, he didn't just prototype a game, he rewired how he thinks about product development and the relationship between engineering, product, and design. In this episode, Nissim shares how that personal “aha” moment sparked a shift in how his teams build, collaborate, and ship. We dive into how AI is accelerating product iteration from months to hours, why it's time to drop the “M” from MVP, and how prototypes are replacing PRDs as the central artifact of product work. Plus how product rituals and building cadence are evolving, strategies for scaling a prototype-first workflow, and we deconstruct the “lightning pod” model and how it's changing the dynamics of product building & EPD collaboration. Have any AI passion projects that you'd like to share? Join the discussion on our forum and share your insights, questions, and takeaways. ABOUT NISSIM LEHYANINissim Lehyani is the Vice President of Product at Life360, where he leads product strategy for the family safety platform used by over 60 million users worldwide. With more than two decades of experience across startups, global tech companies, and entrepreneurial ventures, Nissim is known for scaling impactful products that blend technical depth with business strategy.Prior to Life360, he was Senior Director of Product at Indeed, where he oversaw a portfolio of 13 consumer products reaching 300M+ monthly users, and led a team of 40+ product managers across global markets. Nissim previously held leadership roles at GoDaddy, where he helped 18M+ SMBs grow their businesses through strategic partnerships with Facebook, Yelp, and Google.As a founder, he built and led two ventures: Shopial (acquired by Magento) and Urban Place, raising millions to support small businesses and entrepreneurs. He also brings deep technical roots from his engineering leadership at Cisco and early career in Israeli Military Intelligence.Nissim is a 2024 Product Leader Award winner and active mentor in the startup ecosystem through roles at Mixpanel and SV101 by ICON. He's passionate about user-centric innovation, data-driven growth, and the intersection of AI, engineering, and product management. SHOW NOTES:How Nissin & Patrick got connected (2:19)Nissin's light bulb AI moment (4:03)Building first & defining later (5:33)How AI accelerates product iteration from months to hours & fills skill gaps (6:49)Recognizing your AI aha moment (9:44)Why it's time to drop the “M” from MVP (11:21)New expectations for the first iteration of a product (13:37)Nissim's #1 product principle (15:56)Why prototyping is replacing PRDs (17:57)Strategies for socializing a prototype-first workflow in your org (19:54)Tactics for inspiring AI adoption: find one annoying thing & show vs. tell (22:22)Rethinking product cadence and how product rituals are evolving (24:08)Defining the “lightning pod” model (25:29)How “lightning pods” change the dynamic between engineering, product & design (27:20)A live AI product demo: recreating Nissim's original aha moment (29:10)Iterating product in real-time (31:06)How Nissim evaluates code & product outcomes (33:38)Rapid fire questions (34:15) This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/

Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Episode summary:In this episode of the Inside Commerce podcast, Paul Rogers speaks with Matt Parkinson from Gene about the evolution of Magento and Adobe.They explore the dangers of platform tribalism, and discuss the current state of the platform ecosystem, the challenges and opportunities facing businesses in the ecommerce space. They cover the aggressive competition among platforms, the flexibility of Magento, and the implications of Adobe's SaaS strategy. Additionally, they explore the role of Hyva in revitalising the Magento community and enhancing innovation. Paul and Matt Parkinson also discuss the evolving landscape of ecommerce, focusing on Adobe and Shopify.Key takeaways:The platform ecosystem has become aggressive and tribal, with strong opinions on various platforms.Magento aims to serve a wide range of businesses, from small startups to large enterprises.Adobe's SaaS strategy addresses known issues with Magento, such as total cost of ownership.The app builder offers a low-code solution for integrating third-party technologies.Adobe Commerce Optimizer provides a pathway to full SaaS for existing Magento users.Hyva front-end has revitalised the Magento community and enhanced innovation.Community advocacy plays a crucial role in product development.The future of Adobe and Magento is leaning towards enterprise and B2B markets.Shopify's ease of use contrasts with the complexity of B2B solutions.Bluefinch aims to streamline the patching and upgrading process for merchants.ShopThru seeks to revolutionize ecommerce by embedding checkout experiences.The future of ecommerce will likely involve more AI and agentic commerce.

Samantha Rose is the founder of Endless Commerce, a commerce enablement platform designed to help multi-channel consumer brands scale more efficiently through better infrastructure. A multi-exit founder and investor, Samantha brings deep operational experience across design, technology, and logistics to build systems that support sustainable, scalable growth.Before launching Endless Commerce, Samantha built and exited several consumer ventures, including GIR, an acclaimed kitchenware brand acquired in 2021, and Mvnifest, a full-stack operations and 3PL partner acquired in 2024. Alongside running Endless Commerce, she leads Hologram Capital, where she specializes in turning around distressed consumer brands with strong fundamentals but structural challenges.Whether rebuilding underperforming brands or designing the tech stack she wished existed, Samantha focuses on enabling commerce teams to grow beyond DTC into wholesale, retail, and omnichannel with confidence. She offers a playbook for founders who want to scale without losing operational grip, and a framework for tech partners who want to plug into brands at pivotal moments of inflection.In This Conversation We Discuss:[00:42] Intro[00:59] Building software from firsthand founder struggle[01:45] Solving problems with curiosity and play[03:13] Validating ideas with zero market research[06:42] Executing better instead of chasing new ideas[07:45] Turning demand into a real business plan[09:26] Developing software to solve real-life habits[10:24] Electric Eye, Social Snowball, Portless, Reach & Zamp[16:46] Differentiating in a commodity-driven market[17:23] Building with no modern Ecommerce tools[19:11] Navigating growth without today's tech stack[19:45] Going omnichannel to build retail resilience[23:31] Boosting perceived value with smart bundles[24:12] Shifting from operator to tech builder post-exit[25:31] Reinvesting in brands that need a second life[27:30] Building features from real-world friction[29:28] Avoiding early over-specialization in teams[33:47] Explaining the rebundling era of commerce stacksResources:Subscribe to Honest Ecommerce on YoutubeModular, AI-powered commerceOS endlesscommerce.com/Follow Samantha Rose samantharose.co/  Schedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up.Why would anyone start over? Brian Holmes shares why he hit reset, and how he's introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score!If you're rebranding, relaunching, or simply wanting to get more engagement from your email marketing, this episode is packed with insights you don't want to miss.If you use Shopify and Canva, this app will save you time! seguno.com/canva Burton Goods here: https://burtongoods.com/ Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/Key Takeaways:0:00 Introduction4:13 About Brian & Seguno5:56 Migration from Magento into Shopify9:07 Why Brian Started again13:43 How To Introduce a New Brand to Potential Customers on Email18:44 What Truly Makes A Brand Authentic?21:07 Why Email Deliverability Matters27:08 The Importance of a Postmaster Score30:25 Finding What Works For You35:08 Listening To What Customers Want39:01 Burton Goods Content Strategy43:04 How To Reach Out To SegunoSupport the show

Derrick Emsley is the co-founder and CEO of Tentree, a purpose-driven lifestyle apparel brand that plants ten trees for every product sold. With a background in environmental stewardship, carbon markets, and sustainable business strategy, Derrick leads Tentree's mission to make regeneration scalable through consumer action.Since launching Tentree in 2012, Derrick has grown the brand into a category leader in sustainable apparel, helping plant nearly 100 million trees worldwide. Without relying heavily on paid media, his scaled impact through values-aligned partnerships, product storytelling, and community-powered growth. In 2021, he co-founded Veritree, a technology platform built to verify, monitor, and audit global reforestation with end-to-end transparency.Grounded in climate impact and systems thinking, Derrick focuses on building businesses that convert everyday consumption into measurable environmental good. Whether guiding Tentree's brand vision or driving tech innovation with Veritree, he offers a blueprint for founders' scaling mission with integrity, traceability, and long-term environmental ROI.In This Conversation We Discuss:[00:48] Intro[00:58] Naming the brand after the mission itself[01:55] Pivoting purpose into a consumer brand[03:54] Partnering with retailers to gain early traction[05:49] Running mission ops while scaling the brand[06:22] Building tech to verify real-world impact[08:22] Responding to unexpected product demand[10:10] Connecting funders to verified outcomes[11:35] Embedding impact to boost DTC performance[12:53] Electric Eye, Social Snowball, Portless, Reach & Zamp[20:15] Building a global supply chain from scratch[23:21] Balancing co-founder strengths from day one[24:10] Creating decision fatigue with too much choice[27:33] Leveraging impact as a growth advantageResources:Subscribe to Honest Ecommerce on YoutubeEarth-First, sustainably made apparel that plant trees tentree.com/Verified reforestation projects for your business veritree.com/tree-plantingFollow Derrick Emsley linkedin.com/in/derrickemsleySchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of Perspectives, digital marketing strategist Veronica Costello and tech visionary Max Headroom discuss the complexities of e-commerce platform diversity. They explore the evolution from Magento to Shopify, highlighting the strengths and limitations of each platform. The conversation emphasizes the importance of understanding individual business needs, debunking common myths about e-commerce platforms, and the necessity of identifying deal breakers when choosing a platform. Ultimately, the episode advocates for a diverse ecosystem that fosters innovation and better solutions for merchants.Check out the article here https://www.linkedin.com/pulse/why-platform-diversity-matters-ecommerce-brent-w-peterson-listc/takeawaysE-commerce platform choice should be driven by business needs, not hype.The shift from Magento to Shopify reflects changing market demands.Shopify offers simplicity but has limitations for complex businesses.Platform diversity is crucial for innovation and tailored solutions.Merchants should be wary of one-size-fits-all claims.Identifying deal breakers is essential in platform selection.Migration pain can be worth the long-term benefits of a better fit.Not all popular platforms are the best fit for every business.Agencies may have divided loyalties that affect their recommendations.Understanding your specific needs is key to finding the right platform.Sound Bites"No single platform is perfect for everyone.""Building on Shopify is like renting.""Platform diversity encourages competition."Chapters00:00Introduction to E-commerce Platform Diversity02:52The Shift from Magento to Shopify05:51Understanding the Limitations of Shopify08:51The Importance of Platform Diversity11:51Debunking Myths About E-commerce Platforms14:48Identifying Deal Breakers in Platform Selection17:55Conclusion and Final Thoughts on Platform Choice

In this episode of Cybersecurity Today, host Jim Love delves into a range of alarming cyber incidents. A six-year sleeper supply chain attack has compromised thousands of e-commerce websites, exploiting vulnerabilities in Magento extensions from vendors Tigren, Meetanshi, and Magesolution. Russian-controlled open-source tool Easy JSON raises scrutiny over potential threats in critical sectors like defense and finance. In Ontario, a sophisticated bank draft scam costs a business $108,000, emphasizing the need for verification processes. Additionally, a messaging tool used by the Trump administration to archive Signal messages has been hacked twice, highlighting serious concerns over the security of high-level US communications. Stay tuned for the latest insights and expert advice on maintaining cybersecurity. 00:00 Sleeper Supply Chain Attack Activates After Six Years 02:19 Russian Controlled Open Source Tool Raises Alarms 04:32 Fake Bank Draft Fools the Bank 05:56 Signal Archiving Tool Breached 08:33 Conclusion and Contact Information

Steganography Challenge Didier published a fun steganography challenge. A solution will be offered on Saturday. https://isc.sans.edu/diary/Steganography+Challenge/31910 Microsoft Makes Passkeys Default Authentication Method Microsoft is now encouraging new users to use Passkeys as the default and only login method, further moving away from passwords https://www.microsoft.com/en-us/security/blog/2025/05/01/pushing-passkeys-forward-microsofts-latest-updates-for-simpler-safer-sign-ins/ Microsoft Authenticator Autofill Changes Microsoft will no longer support the use of Microsoft authenticator as a password safe. Instead, it will move users to the password prefill feature built into Microsoft Edge. This change will start in June and should be completed in August at which point you must have moved your credentials out of Microsoft Authenticator https://support.microsoft.com/en-gb/account-billing/changes-to-microsoft-authenticator-autofill-09fd75df-dc04-4477-9619-811510805ab6 Backdoor found in popular e-commerce components SANSEC identified several backdoored Magento e-commerce components. These backdoors were installed as far back as 2019 but only recently activated, at which point they became known. Affected vendors dispute any compromise at this point. https://sansec.io/research/license-backdoor

In this episode of the Post Status Happiness Hour, host Michelle Frechette discusses the upcoming Page Builder Summit with guests Dan Maby and Nathan Wrigley. Scheduled for May 12-16, 2025, the summit aims to unite the WordPress community. Michele highlights the collaborative spirit and the importance of community engagement. Dan and Nathan share insights into the planning process, the diverse range of sessions, and the evolution of page builders. They emphasize the summit's role in fostering learning and connections.Top TakeawaysThe Summit Is Exceptionally Accessible and Flexible: The Page Builder Summit is designed to be easy and low-pressure for attendees. With free access to pre-recorded sessions for 48 hours, viewers can tune in when it's convenient for them. The optional Power Pack gives extended access and extra bonuses.Visibility for Lesser-Known Creators and Speakers: One of the summit's highlights is giving a platform to a diverse lineup of speakers, many of whom aren't regularly featured at large in-person WordCamps or other conferences. It's a space for new voices and fresh perspectives to shine.Sponsorships Make the Event Possible—and Deserve Support: Nathan highlighted that without sponsor support, the summit wouldn't happen. Sponsors like GoDaddy, WS Form, BigScoots, and many others contribute more than just funds—they provide energy, tools, and community-building support.Mentioned In The Show:WPLDNPageBuilderSummit.com MagentoDrupalAnchen le RouxKadenceElementorDiviBeaver BuilderGoDaddyKinstaMelapressBlackwallPress Forward podcastBig Orange HeartWP Coffee Talk podcastBig ScootsWeb Designer ProYour Moxie MavenWeb Designer AcademyZainatain Dynamic.oooAB Split TestBS-Free BusinessWP MavensCroco BlockWS FormsCheck ViewDroip

Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead. → Join Mark and me in The Lab ⁠Full transcript and show notes⁠ Mark's ⁠Website / Twitter / LinkedIn / YouTube *** TIMESTAMPS (00:00) Should You Be Worried? (04:01) How to Get Better at Using AI (07:42) Get Viral Video Ideas at the Touch of a Button (09:07) AI as a Teacher (18:05) Will AI Replace Educators? (21:45) How to Use AI to Your Advantage (27:12) SEO in the Age of AI (31:45) AI and Trust (37:51) How AI Changes Course Businesses (40:47) How AI Impacts Professional Development & Training (44:15) Community & Being Human is the Competitive Advantage *** RECOMMENDED NEXT EPISODE → ⁠#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches. *** ASK CREATOR SCIENCE → ⁠Submit your question here⁠ *** WHEN YOU'RE READY

Michael F. Schein ghostwrites books that make business leaders, executives, and entrepreneurs famous in their fields. He is the founder of the marketing and consulting company MicroFame Media, and some of his clients have included Lockton, eBay, Magento, the University of Pennsylvania, the United Methodist Publishing House, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Kitces, Business Insider, Psychology Today, and the Huffington Post, and he is a speaker for international audiences, spanning from the northeastern United States to the southeastern coast of China. His book, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," published by McGraw Hill, is available wherever books are sold.In today's episode of Smashing the Plateau, you will learn how to harness the power of strategic marketing and ghostwriting to become a recognized thought leader.Michael and I discuss:Michael's journey from copywriting to marketing consultancy [02:18]The concept of becoming a "micro celebrity" [06:10]The importance of having a book to establish expertise [07:00]Overcoming the fallacy of scale in business [08:12]The impact of community on professional success [16:34]How to balance intuition and external advice [18:00]Michael's insights on thinking like a scientist to find your niche [21:35]Learn more about Michael at https://microfamemedia.com and https://michaelfschein.com.Contact Michael directly at:- Email: mfs@microfamemedia.com- Phone: (917) 273-9885Thank you to our sponsor:The Smashing the Plateau CommunityGet exclusive access and strategic insights – subscribe now and take the first step towards mastering success!

Aman Advani is an innovator, entrepreneur, and the driving force behind Ministry of Supply, a brand redefining comfort in professional clothing. As the CEO and Co-Founder, he has fused engineering, technology, and fashion to create apparel that is soft, stretchy, and wrinkle-free—without the need for dry cleaning or ironing.Before launching the Ministry of Supply, Aman built his career in management consulting at Deloitte and TechnoServe, developing a sharp eye for problem-solving and operational efficiency. Armed with a BSIE from Georgia Tech and an MBA from MIT, he turned his passion for performance-driven fashion into a thriving brand that has earned recognition from Fast Company, NASA, and Guinness World Records.Today, Aman is on a mission to engineer the future of apparel. Under his leadership, Ministry of Supply has perfected the balance between comfort and performance, pushing the boundaries of wearable technology, supply chain innovation, and customer-first branding. As the retail landscape shifts, he's proving that science-driven design isn't just a trend—it's the future of fashion.In This Conversation We Discuss:[00:39] Intro[01:18] Turning DIY fixes into a scalable business[02:58] Launching a Kickstarter to validate demand[03:36] Refining the product through 14 iterations[04:19] Struggling with a supply chain built for 30K[04:56] Handling the chaos of rapid demand[05:53] Prioritizing backers over new sales[06:51] Embracing feedback to improve the product[08:01] Building a website before Shopify took over[08:59] Regretting early diversification too soon[10:12] Episode Sponsors: StoreTester and Intelligems[13:25] Defining what makes fashion timeless[15:22] Lessons from switching platforms[16:13] Optimizing analog strategies for digital growth[18:00] Why great products outlast trends[19:42] How supply chain strategy drives growth[21:12] Balancing art and science in retail[21:47] Why personalization is the next big shiftResources:Subscribe to Honest Ecommerce on YoutubePerformance Clothes for Work ministryofsupply.com/Follow Aman Advani linkedin.com/in/amanadvaniBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this captivating episode of the Proven Entrepreneur Show, host Don Williams sits down with Paul Byrne, the founder of Razoyo, for an inspiring journey through his remarkable entrepreneurial path. From his early days as a paper route entrepreneur in windy Wichita, Kansas, to becoming a successful e-commerce solutions provider, Paul's story is filled with unexpected turns and valuable lessons.The conversation delves into Paul's fascinating background, including his time working on a pineapple plantation in Hawaii as a teenager, his mission trip to Italy during a tumultuous period, and his international business experience across Europe. Paul shares the pivotal moment of his "rage quit" from a high-level corporate position that unexpectedly launched his entrepreneurial journey, leading to the founding of Razoyo, an e-commerce development company.Key topics discussed include the importance of saying "yes" to opportunities even before knowing how to deliver, the delicate balance between family and business priorities, and the transformation from being industry imitators to innovators. Paul offers candid insights about navigating business challenges, including a particularly difficult period when his company had to pivot from being Magento-focused developers to becoming full-stack innovators.The episode features memorable mentions of various entities including:Pizza Hut and its founding story in WichitaeBay and its ProStores platformMagento's evolution and acquisition by AdobeThe Church of Jesus Christ of Latter-day SaintsUniversita Bocconi in MilanWhether you're an aspiring entrepreneur, a seasoned business owner, or simply interested in authentic business stories, this episode offers valuable insights about resilience, family priorities, and the importance of continuous adaptation in the entrepreneurial journey. Paul's parting wisdom about not taking anyone's advice – including his own – adds a thought-provoking twist to this engaging conversation.You can reach Paul Byrne through LinkedIn or at razoyo.com to learn more about his work in e-commerce solutions and development.