Podcasts about Magento

FOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra. They discuss the challenges faced with Magento, the rationale behind the transition, and the goals for their digital flagship store. The conversation delves into the evaluation of different platforms, the benefits of headless commerce, and the importance of a strong tech stack. It's interesting to hear why a leading brand chose Centra over Shopify, and the advantages the Centra ecosystem offers the ecommerce team.Lana and Ben also touch on international expansion strategies and the partnership with Grebban, highlighting the future roadmap for Osprey London.Key takeaways:Osprey London is a heritage brand needing digital transformation.Transitioning from Magento to Centra was driven by technical limitations.The focus was on brand storytelling and immersive customer experience.Headless commerce offers creative freedom and flexibility.International expansion is a key growth strategy for Osprey London.The tech stack includes innovative solutions like Depict and Ingrid.Working with Greban has streamlined maintenance and bug fixing.Future projects will enhance customer engagement and brand loyalty.

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Attribution Modelle - Basket Freeze - Cashback Affiliate - Conversion Tracking - Cookie Tracking - Last-Click Attribution - Funnel Marketing - Payback Cashback - Post-View Dropping - Tracking Weiche

Michael F. Schein ghostwrites books that make business leaders, executives, and entrepreneurs famous in their fields. He is the founder of the marketing and consulting company MicroFame Media, and some of his clients have included Lockton, eBay, Magento, the University of Pennsylvania, the United Methodist Publishing House, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Kitces, Business Insider, Psychology Today, and the Huffington Post, and he is a speaker for international audiences, spanning from the northeastern United States to the southeastern coast of China. His book, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," published by McGraw Hill, is available wherever books are sold.In today's episode of Smashing the Plateau, you will learn how to harness the power of strategic marketing and ghostwriting to become a recognized thought leader.Michael and I discuss:Michael's journey from copywriting to marketing consultancy [02:18]The concept of becoming a "micro celebrity" [06:10]The importance of having a book to establish expertise [07:00]Overcoming the fallacy of scale in business [08:12]The impact of community on professional success [16:34]How to balance intuition and external advice [18:00]Michael's insights on thinking like a scientist to find your niche [21:35]Learn more about Michael at https://microfamemedia.com and https://michaelfschein.com.Contact Michael directly at:- Email: mfs@microfamemedia.com- Phone: (917) 273-9885Thank you to our sponsor:The Smashing the Plateau CommunityGet exclusive access and strategic insights – subscribe now and take the first step towards mastering success!

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Ad Reload - Conversion-Zeit Analyse - Cookie Drop - Earning per Mill (EPM) - Manipulativer Traffic - Postview Conversion - Programmatic Display - Prospecting vs Retargeting - Session Tracking

QNB Dijital Köprü katkılarıyla hazırladığımız 251. bölümde Frizbit CEO'su ve Kurucularından Ata Gür konuğum oldu. QNB Dijital Köprü katkılarıyla... Bu bölüm QNB Dijital Köprü hakkında tanıtım içerir. https://www.qnb.com.tr/dijitalkopruutm_source=spotify&utm_medium=podcast&utm_campaign=dunyatrendleri (00:00) – Açılış (01:30) – Ata Gür'ün ve Frizbit'in hikayesini dinliyoruz. (9:26) – Barselona Belediyesinin girişimci çekmek için vize programı. https://www.exteriores.gob.es/Consulados/londres/en/ServiciosConsulares/Paginas/Consular/Visado-para-emprendedor.aspx (10:20) – Frizbit ne yapıyor? (11:50) - Küçük ve orta ölçekli işletmeler için en kritik pazarlama teknolojileri hangileri? (15:15) – Yapay zeka destekli platformlar geleceğin Google'u mu olacak? (19:55) - Şu anda e-ticaret ve pazarlama teknolojilerinde en büyük trendler neler? (24:04) - Yapay zeka ve otomasyonun Martech dünyasındaki etkisini nasıl görüyorsunuz? (26:41) – Bültenler etkili mi? https://dunyatrendleri.substack.com/ (29:00) - (31:42) – Yapay Zeka ile hazırlanan içerikler platfomlar tarafından cezalandırılıyor mu? https://www.linkedin.com/newsletters/%F0%9F%93%A2digital-marketing-news-6872162392202104832/ (35:00) – Frizbit daha çok E- Ticaret özelinde mi hizmet veriyor? (37:00) – Dijital erişilebilirlik hakkında gelişmeler. (39:00) – Magento ekletişi üzerine… (41:30) - Hızlı büyümek isteyen girişimler için en etkili growth hacking teknikleri neler? (46:40) – (47:40) – Kapanış Ata Gür - https://www.linkedin.com/in/atagur/ Sosyal Medya takibi yaptın mı?   Twitter - https://twitter.com/dunyatrendleri Instagram - https://www.instagram.com/dunya.trendleri/ Linkedin - https://www.linkedin.com/company/dunyatrendleri/ Youtube - https://www.youtube.com/c/aykutbalcitv Goodreads - https://www.goodreads.com/user/show/28342227-aykut-balc   aykut@dunyatrendleri.com Bize bağış yapıp destek olmak için Patreon hesabımız – https://www.patreon.com/dunyatrendleri Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode I'm back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we're discussing going global!Before we kick off we quickly discuss the Gary Stevenson Diary of CEO debate, Magento's move to the cloud and Klarna teaming up with Door dash.Then we get into the meat of the conversation. We discuss why brands go global in the first place, what they need to consider to do so from a CX and tech perspective, the intricacies and considerations of supply chain and logistics (were I think most of the thinking needs to happen) and whether Trump's tarrifs are encouraging or discouraging brand to expand to the US.This podcast is brought to you by our mates at Shopify.Shopify is a key player that's revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we're excited to have them join us on this podcast journey. Check them out here.Checkout Factory here.Sign up to our newsletter here.

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Affiliate Cookies - Affiliate Links Regelung - Cashback & Coupon Extensions - Chrome Web Store - Compliance Affiliate Marketing - Google Richtlinien Update - Honey Extension Kontroverse - Transparenz in Affiliate

Aman Advani is an innovator, entrepreneur, and the driving force behind Ministry of Supply, a brand redefining comfort in professional clothing. As the CEO and Co-Founder, he has fused engineering, technology, and fashion to create apparel that is soft, stretchy, and wrinkle-free—without the need for dry cleaning or ironing.Before launching the Ministry of Supply, Aman built his career in management consulting at Deloitte and TechnoServe, developing a sharp eye for problem-solving and operational efficiency. Armed with a BSIE from Georgia Tech and an MBA from MIT, he turned his passion for performance-driven fashion into a thriving brand that has earned recognition from Fast Company, NASA, and Guinness World Records.Today, Aman is on a mission to engineer the future of apparel. Under his leadership, Ministry of Supply has perfected the balance between comfort and performance, pushing the boundaries of wearable technology, supply chain innovation, and customer-first branding. As the retail landscape shifts, he's proving that science-driven design isn't just a trend—it's the future of fashion.In This Conversation We Discuss:[00:39] Intro[01:18] Turning DIY fixes into a scalable business[02:58] Launching a Kickstarter to validate demand[03:36] Refining the product through 14 iterations[04:19] Struggling with a supply chain built for 30K[04:56] Handling the chaos of rapid demand[05:53] Prioritizing backers over new sales[06:51] Embracing feedback to improve the product[08:01] Building a website before Shopify took over[08:59] Regretting early diversification too soon[10:12] Episode Sponsors: StoreTester and Intelligems[13:25] Defining what makes fashion timeless[15:22] Lessons from switching platforms[16:13] Optimizing analog strategies for digital growth[18:00] Why great products outlast trends[19:42] How supply chain strategy drives growth[21:12] Balancing art and science in retail[21:47] Why personalization is the next big shiftResources:Subscribe to Honest Ecommerce on YoutubePerformance Clothes for Work ministryofsupply.com/Follow Aman Advani linkedin.com/in/amanadvaniBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: -

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Affiliate Monetarisierung - B2C AI-Lösungen - Clickout Strategie - Direktverkauf AI - Gemini Suchmaschine - KI-Produktaggregation - KI-unterstütztes Shopping - Perplexity AI - SEO Veränderungen durch AI - Shopify Integration

Building a clothing brand takes more than just a great design—it's about vision, strategy, and execution. In this episode, we're diving into the fundamentals of brand building, from choosing the right production partner to the power of product sampling. We share real stories from our early days in the industry, breaking down how guerrilla marketing, community-building, and hands-on product development can set your brand apart. Plus, we talk about how the landscape has changed from Magento to Shopify, and why modern brands need to think beyond mass production.

LISTEN:Apple Podcasts: https://podcasts.apple.com/gb/podcast/re-platform-replatforming-podcast/id1488091548 Spotify: https://open.spotify.com/show/25sR2mHAFdsVmrZoHMibzZAmazon: https://music.amazon.co.uk/podcasts/6b90a9bb-1554-4d79-849f-066f6139346b/re-platform---ecommerce-cx-and-technology-podcastFOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this episode of the Inside Commerce podcast, Paul Rogers speaks with David Franks, co-founder of Zelph, a SaaS platform designed to help brands and retailers expand their product catalogues without holding inventory.Zelph's tech is proven at scale, having been built originally to power Kick Game's ecommerce marketplace, processing £50m+ GMV annually.David shares insights into the challenges faced while scaling Kick Game, the demand for inventory solutions, and the technical complexities involved in building Zelph. The conversation also explores market trends, misconceptions about drop shipping, and the seamless integration of Zelph with Shopify, emphasising the importance of inventory management and strategic pricing for profitability.Paul and David also discuss the current ecommerce landscape, focusing on the integration capabilities of Zelph with platforms beyond Shopify, the dominance of Shopify in the market, the potential of circular marketplaces, and the future vision for Zelph, including AI-driven innovations and market strategies.Key takeaways:Inventory risk is a significant concern for many retailers.Standardising supplier data is a complex challenge.Marketplaces are evolving into ecosystem builders.Margins can be profitable with strategic pricing and negotiation.Inventory management is automated to ensure accuracy.Zelph will extend to other platform integrations, with Magento a focusCircular marketplaces are gaining traction, but brands need to offer incentives.The resale market is growing, especially among younger consumers.Brands must be intentional in their approach to resale to avoid low volume.Zelph aims to redefine how brands and retailers scale their offerings.AI will play a crucial role in supplier matching and catalogue management.

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Case Studies - Display-Kampagnen - Kampagnenbewertung - Klick-Outs - KPI-Analyse - Mittelstands-Kunden - Publisher-Transparenz - Skalierung

Episodio patrocinado por Shopify, la plataforma de Ecommerce para medianas y grandes empresas con la que tendrás control total en tiempo real y todo tu negocio totalmente integrado sin sustos. Es un gustazo poder hablar transparentemente con Txampa y que te cuente exactamente cómo han ocurrido las cosas. Y una sorpresa mayor que me llevé al saber que en la infancia compartimos calles sin saberlo. De alcalaíno a alcalaíno. Ahora lo puedes ver claro, pero era difícil hace más de 13 años especializarse en la venta online de ciclismo urbano lanzando una tienda online en Magento. Hoy en día son la primera tienda online de ciclismo urbano en Europa. Contamos hoy con la presencia de todo un veterano del Ecommerce, curtido en mil batallas digitales y con muchos aprendizajes que compartir en todo el recorrido que ha visto con este proyecto. Hoy he invitado al podcast a Txampa Alberca, CEO y cofundador de Santafixie. - Hablamos de la casualidad de montar Santafixie - Qué países funcionan mejor que España - Cuanto facturaron el primer año y en cuánto están 13 años después. - CTRs, devoluciones, pedidos medios y otros KPIs. - El gran problema inesperado que casi les hace cerrar y no son tensiones de caja. - Por qué no han sido siempre rentables. Y mucho más te espera en este episodio. Que lo disfrutes.

Tobias Bungers, ein erfahrener Amazon-Händler und Entwickler von Online-Shops, teilt mit uns sein umfangreiches Wissen über den Aufbau und Betrieb erfolgreicher E-Commerce-Lösungen. Von seinen Anfängen mit Magento 1 bis zur modernen Nutzung von Plattformen wie Shopify, bietet Tobias wertvolle Einblicke in die technischen Aspekte, die für den Start und das Wachstum eines Online-Shops entscheidend sind. Er spricht darüber, wie er Amazon-Verkäufer bei der Entwicklung ihrer eigenen Shops unterstützt und reflektiert die Veränderungen, die er in der E-Commerce-Branche erlebt hat. Ein besonderes Highlight ist seine Erfahrung, wie er seinen eigenen Online-Shop erfolgreich über eine Plattform für Unternehmensverkäufe veräußerte. Zusätzlich werfen wir einen Blick auf die Potenziale und Chancen, die Nischenmärkte im Online-Handel bieten. Tobias erklärt, warum bestimmte Produkte wie Natursteine oder maßgeschneiderte Tischplatten besser in einem eigenen Online-Shop als auf großen Plattformen wie Amazon angeboten werden sollten. Zudem wird die Bedeutung höherpreisiger Produkte und einer durchdachten User Journey hervorgehoben, die durch gezieltes Marketing langfristigen Erfolg sichern kann. Abschließend laden wir alle Händler und Interessierte ein, am monatlichen Helium 10 Networking Call teilzunehmen. Dies ist eine wertvolle Gelegenheit, sich mit Gleichgesinnten auszutauschen und tiefer in die Welt des Online-Handels einzutauchen. In Folge 166 des Serious Sellers Podcast auf Deutsch, Marcus und Tobaias diskutiére 00:00 - Online-Shops 18:15 - Potenzial Und Chancen Für Online-Shops 29:32 - Networking Und Zoom-Calls Für Händler

Two reasons to listen. Number 1: this is an awesome episode with a inspiring storyNumber 2: It's about #2Summary:In this engaging conversation, Caleb Olson, the inventor of the Poop Copter, shares his journey from software engineer to innovative problem-solver. With a master's in computer science and machine learning background, Caleb discusses how his side project evolved from a basic security camera poop detection system to a fully autonomous drone. He details the technical challenges of creating a precision-landing drone that can identify and collect dog waste, using Raspberry Pi technology and computer vision. Beyond the technical aspects, Caleb offers candid insights about viral fame, the balance between passion projects and business opportunities, and his philosophy on building solutions that haven't been tried before.Takeaways:Caleb's background combines software engineering with machine learning expertiseThe Poop Copter evolved through multiple iterations over 2.5 yearsHis approach prioritizes simple, cost-effective solutions using basic materialsThe drone uses custom-trained AI models to identify dog wasteSafety and precision landing were key technical challengesThe project demonstrates the intersection of hobby drones and practical automationCaleb values creative freedom in side projects over commercial constraintsHe's developed other innovative solutions, including baby monitoring systemsThe project highlights the potential for automating common household tasksBalancing viral attention with meaningful development remains a challengeSound Bites:"I'm a builder and I have these tools and they're just the means to do something with.""That's what's so magical for me still with coding and stuff is you can build seemingly anything.""I've slowly become just the poop man. It's just weird.""I like exploring interesting data sources that I have that feel untapped."Chapters:00:00 Introduction and Background15:30 Technical Deep Dive into Poop Copter31:45 Future Vision and Business Possibilities40:46 Closing Thoughts and Next Steps

"Kako se razvijao IT svet, a Magento i e-commerce oblikovali digitalni biznis?" U 303. epizodi Pojačala, u gostima nam je bio Vanja Al Halidi, Ivanov dugogodišnji prijatelj i kolega, IT menadžer sa bogatim iskustvom u e-commerce sektoru, digitalnim rešenjima i inovativnim projektima. Kroz razgovor otkrivamo kako je Vanja prošao put od programera do lidera u oblasti project managementa, kakvi su izazovi u razvoju e-commerce tržišta, ali i kako izgledaju tehnološke transformacije koje menjaju način na koji kupujemo i komuniciramo online. Osim toga, Vanja deli svoja iskustva u preduzetništvu, radu sa globalnim klijentima i učestvovanju u projektima koji su pomerali granice u svetu IT-ja. Ako vas zanima kako izgleda iza kulisa digitalnog biznisa i kako se karijera u IT-ju može razvijati u nepredvidivim pravcima, ova epizoda je prava poslastica za vas!

In this episode, Christopher Yang, co-president of Shopline, discusses the evolving landscape of e-commerce, the challenges faced by merchants, and the innovative solutions offered by Shopline. He emphasizes the importance of customer engagement, the role of no-code solutions, and the integration of AI in enhancing the e-commerce experience. Christopher also highlights Shopline's commitment to sustainability and its global expansion strategy, aiming to empower merchants in a competitive market.takeawaysChristopher Yang has extensive experience in e-commerce across various sectors.Shopline focuses on scalability, performance, and efficiency for merchants.Merchants are looking for personalized and seamless shopping experiences.No-code solutions are essential for reducing development costs and time.AI-driven analytics are crucial for improving conversion rates and customer engagement.Shopline supports international expansion with multi-currency capabilities.Sustainability is becoming a key focus for e-commerce businesses.The future of e-commerce includes trends like live shopping and subscription models.Shopline's app ecosystem enhances merchant capabilities and customer experiences.Understanding customer needs is vital for developing effective e-commerce solutions.Sound Bites"We're here to support different initiatives""No code is just a part of that""Explore Shopline for your e-commerce needs"Chapters00:00Introduction to Christopher Yang and Shopline02:38Shopline's Unique Value Proposition04:59Challenges and Innovations in E-commerce07:30The Role of AI and No-Code Solutions10:15Customer-Centric Strategies and Market Expansion12:40Sustainability in E-commerce15:07Shopline's Global Reach and Future Goals17:48Predictions for E-commerce in 202520:13Innovations and Customer Success Stories22:58Closing Thoughts and Contact Information

SummaryIn this episode of Talk Commerce, Ravi Mittal, CEO of Rave Digital and owner of Aheadworks, discusses the challenges and complexities of the Magento extension system. He highlights the need for a simplified licensing model and centralized management of extensions to enhance the buying experience for merchants. Ravi also shares insights on the upcoming Meet Magento Florida conference, emphasizing its importance in fostering community and collaboration within the Magento ecosystem.takeawaysRavi Mittal founded Rave Digital in 2008 after leaving IBM.Magento is a flexible platform but has challenges with its extension system.The current licensing model for Magento extensions is overly complicated.Merchants often struggle with managing multiple subscriptions for extensions.A centralized marketplace could simplify the purchasing process for extensions.Ravi advocates for a unified licensing cost across all Magento editions.The Magento community is losing market share to competitors like Shopify.Meet Magento Florida aims to revive the community spirit of Magento events.Rave Digital leverages its own extensions for efficient service delivery.Ravi encourages community involvement in advocating for changes in the Magento ecosystem.Sound Bites"Adobe can make certain changes.""We are losing market share to Shopify.""We are growing year over year by 15%."Chapters00:00Introduction to Rave Digital and Aheadworks02:56Challenges in the Magento Extension System06:53Current Licensing Models and Their Complexity10:39The Need for Centralized Extension Management12:41Proposed Changes for the Magento Community19:13Licensing Costs: Open Source vs. Enterprise21:01Meet Magento Florida Conference Overview

In this episode, Brent Peterson interviews Eitan Koter, co-CEO of Vimmi, a company specializing in video commerce. Eitan discusses the importance of video in marketing, the rise of shoppable videos, and how brands can effectively integrate video into their e-commerce strategies. He shares insights on creating engaging video content, the future of video marketing, and real-world success stories from various industries. The conversation emphasizes the need for authenticity and consistency in video marketing, as well as the potential for significant conversion rates through effective video strategies.takeawaysVideo is becoming a foundational channel for companies.Social commerce is projected to exceed $8 trillion by 2030.Authentic and consistent video content drives customer engagement.Short form videos are effective for immediate conversion.Live shopping events can significantly boost sales.Repurposing existing videos can save time and resources.Video is crucial for building trust with potential customers.E-commerce is evolving with the integration of video.Brands need to create a direct relationship with consumers.The future of marketing will heavily rely on video content.Sound Bites"Social commerce is probably what driving it.""Video is a very powerful way to create engagement.""Video keeps users more time on their platforms."Chapters00:00Introduction to Vimeo and Eitan Koter05:56Integrating Video with E-commerce Platforms12:32The Importance of Authentic Content18:14Effective Call-to-Actions in Video24:17Future Trends in Video Commerce

Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They're a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they're serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for over 4 years, they're currently doing millions a year, and working towards double figure millions. In this episode, we discuss: How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience The secret to building a lean, high-impact in-house creative team Why experimentation is the key to digital advertising success How tailoring ads to unique customer needs can unlock new markets Dive in: [07:19] Agency handles account admin; brand manages budgets. [09:57] Increased creative volume reduces fatigue, boosts performance. [15:42] Community self-runs, shares content; fosters discussions, UGC. [17:27] Creative processes have become more streamlined, inclusive. [21:53] How is in-house sign-off process managed? [25:27] Experimentation is crucial for continuous marketing success. [29:08] Insider Tips from Janis! Find the notes here: https://keepopt.com/239Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creating unique flavors. The conversation highlights the importance of sustainability in food production and the company's mission to make healthy eating exciting for consumers.takeawaysConfetti Snacks was founded to combat food waste by using imperfect produce.Betty Lu's entrepreneurial journey began with a desire to create a lasting impact.The company focuses on innovative flavors inspired by global cuisines.Sustainability is a core value, with a commitment to upcycling food waste.Confetti Snacks aims to change perceptions of vegetables through delicious snacks.The brand has gained traction in major retailers like Walmart and Disney.Consumer curiosity drives sales, as the product stands out in the market.Betty emphasizes the importance of taste in promoting healthy eating.The company is expanding its product line and exploring new flavors.Confetti Snacks is actively working on partnerships to increase brand visibility.Sound Bites"I wanted to create the anti-thesis of a potato chip.""Nearly one third of edible produce are thrown away every year.""We have a huge pleasure of working with Disney."Chapters00:00Introduction to Confetti Snacks and Betty Lu05:58The Entrepreneurial Journey and Inspiration Behind Confetti Snacks11:18Innovative Snack Production and Flavor Development14:42Cultural Influence and Culinary Adventures16:22Challenges in Brand Growth and Market Penetration19:18Sustainability and Upcycling in the Snack Industry22:23Sales Channels and Distribution Strategies28:13Future Flavors and Partnerships32:49Closing Thoughts and Consumer Reception

Carolyn Lowe, CEO and founder of ROI Swift, shares invaluable insights about succeeding on Amazon's marketplace. With 25+ years of e-commerce experience, including roles at Dell and successful ventures with mom-and-baby brands, Carolyn reveals the strategies that matter most for Amazon success.

In this captivating episode of the Proven Entrepreneur Show, host Don Williams sits down with Paul Byrne, the founder of Razoyo, for an inspiring journey through his remarkable entrepreneurial path. From his early days as a paper route entrepreneur in windy Wichita, Kansas, to becoming a successful e-commerce solutions provider, Paul's story is filled with unexpected turns and valuable lessons.The conversation delves into Paul's fascinating background, including his time working on a pineapple plantation in Hawaii as a teenager, his mission trip to Italy during a tumultuous period, and his international business experience across Europe. Paul shares the pivotal moment of his "rage quit" from a high-level corporate position that unexpectedly launched his entrepreneurial journey, leading to the founding of Razoyo, an e-commerce development company.Key topics discussed include the importance of saying "yes" to opportunities even before knowing how to deliver, the delicate balance between family and business priorities, and the transformation from being industry imitators to innovators. Paul offers candid insights about navigating business challenges, including a particularly difficult period when his company had to pivot from being Magento-focused developers to becoming full-stack innovators.The episode features memorable mentions of various entities including:Pizza Hut and its founding story in WichitaeBay and its ProStores platformMagento's evolution and acquisition by AdobeThe Church of Jesus Christ of Latter-day SaintsUniversita Bocconi in MilanWhether you're an aspiring entrepreneur, a seasoned business owner, or simply interested in authentic business stories, this episode offers valuable insights about resilience, family priorities, and the importance of continuous adaptation in the entrepreneurial journey. Paul's parting wisdom about not taking anyone's advice – including his own – adds a thought-provoking twist to this engaging conversation.You can reach Paul Byrne through LinkedIn or at razoyo.com to learn more about his work in e-commerce solutions and development.

In this episode of Talk Commerce, Brent Peterson interviews Kyle Hency, CEO of GoodDay Software, who shares insights from his journey as a co-founder of Chubbies and his current mission to innovate ERP solutions for small brands. The conversation explores the operational challenges brands face today, the evolution of client expectations in technology, and the unique entrepreneurial environment in Austin, Texas. Kyle emphasizes the importance of building accessible tools for brands and the impact of AI on brand building, while also looking ahead to trends for the upcoming holiday season.takeawaysKyle Hency is the CEO of GoodDay Software, previously co-founder of Chubbies.Chubbies was built to authentically connect with a younger audience.GoodDay Software aims to simplify ERP solutions for small brands.Operational challenges for brands include inventory management and market competition.The technology landscape is evolving, with higher expectations from clients.AI is changing the way brands interact with technology and consumers.Austin's tech scene is thriving due to its supportive environment and lower cost of living.GoodDay Software focuses on providing a centralized operating system for brands.The holiday season is expected to show positive trends for brands after a tough period.Collaboration among brands in the e-commerce space is crucial for success.Sound Bites"Every day is a good day.""The cost of living is just so transformative.""It's a system that does a lot more for you."Chapters00:00Introduction to Kyle Hency and GoodDay Software02:57The Journey from Chubbies to GoodDay Software05:37Operational Challenges for Brands08:20Building Solutions from Real Pain Points11:24The Evolution of Client Expectations14:03The Future of ERP Systems16:33The Impact of Economic Trends on Brands19:27Austin's Unique Innovation Ecosystem21:57GoodDay's Mission and Offerings

In this episode of Talk Commerce, Jay Topper, CCO of Fabric, shares insights on the evolving landscape of e-commerce, emphasizing the importance of a digital-first mindset, effective content generation, and key metrics for success. He discusses strategies for the upcoming holiday season, the impact of Amazon on retail dynamics, and the significance of maintaining a culture of natural tension within organizations. Jay also highlights the critical role of contribution margin as a key performance indicator and offers predictions for the retail season ahead.takeawaysDigital first is about mindset and customer promise.Content generation is critical for product pages.Contribution margin is essential for measuring marketing effectiveness.Natural tension in teams can lead to better outcomes.Retailers need to align marketing and merchandising strategies during peak seasons.Planning and contingency strategies are vital for holiday success.Amazon's influence is reshaping retail promotions and consumer expectations.Metrics should be agreed upon across departments for consistency.Flexibility in operations is crucial during peak times.Optimism is a key driver for success in retail.Sound Bites"You can't just rely on paid ads.""Plan the dive, dive the plan.""You need flexibility during peak."Chapters00:00Introduction to Jay Topper and His Journey03:41Understanding Digital First in Retail06:23The Importance of Content in E-commerce09:40Balancing Paid Ads and Organic Content12:18Natural Tension in Business15:07Key Metrics for E-commerce Success18:06Strategies for the Holiday Season20:55The Impact of Amazon on Retail23:52Predictions for the Upcoming Retail Season26:31Closing Thoughts and Fabric's Role

In this special holiday edition of Talk Commerce, host Brent Peterson joins forces with Scott Ohsman of Always Off Brand for an entertaining live recording from Shoptoberfest, sponsored by Shopware. Recorded in Brooklyn, NY, this collaborative episode features an engaging conversation with two dynamic guests: Noah Oakenberg from Above the Fray, a Portland-based solutions integrator specializing in B2B manufacturing, and Rohit Padanga, co-founder and CEO of Zamp, a comprehensive sales tax compliance solution provider.Key Discussion Points:The importance of building authentic customer relationships before pushing salesInside perspectives on Shoptoberfest and the Shopware communityCandid insights into agency-client relationships and partnership alignmentStrategic approaches to sales tax compliance in e-commerceReal-world experiences in agency management and client acquisitionSpecial Guests:Noah Oakenberg - Above the Fray (abovethefray.io)Rohit Padanga - Zamp (zamp.com)Co-Hosts:Brent Peterson - Talk CommerceScott Ohsman - Always Off BrandRecorded live at Shoptoberfest in Brooklyn, NY, this collaborative holiday special brings together the best of both podcasts for an insightful and entertaining discussion about the future of e-commerce and digital partnerships.Sponsored by Shopware

The conversation at Shoptoberfest delves into various aspects of e-commerce, focusing on the unique shopping experience provided by Tmoo, the impact of gamification on consumer behavior, and the current trends in holiday spending. The discussion also highlights the competitive landscape of retail, identifying key players and market dynamics, while exploring the future of e-commerce and B2B opportunities. The speakers reflect on the evolving nature of consumer expectations and the importance of adapting to new market realities.takeawaysThe Tmoo shopping experience is gamified, making it engaging for users.Consumers are increasingly looking for budget-friendly options during the holidays.Amazon and Shein are major players gaining market share in retail.Good retail practices are still essential in today's market.Emerging markets show a higher percentage of marketplace dominance.Drones are expected to revolutionize delivery in small towns.B2B commerce presents significant opportunities for growth.Shopify currently dominates the direct-to-consumer e-commerce space.Retail trends indicate a mix of winners and losers in the market.The conversation reflects on the importance of adapting to consumer behavior changes.Sound Bites"They're growing like a weed.""It's a lot of Greenfield.""Thanks for having me on."Chapters00:00Introduction to Shoptoberfest and Tmoo02:22The Gamification of E-commerce05:26Consumer Behavior and Holiday Spending07:37The State of E-commerce and Market Trends10:20The Future of Retail and B2B Opportunities13:15Closing Thoughts and Reflections

In this episode, Caroline D'Amore, founder of Pizza Girl, shares her journey from being a 'pizza kid' to a successful entrepreneur in the Italian food industry. She discusses the challenges she faced in a male-dominated space, her innovative products including organic sauces and countertop pizza ovens, and her vision for the future of Pizza Girl. Caroline emphasizes the importance of quality ingredients, empowering women in business, and the evolving trends in the food industry towards healthier options.TakeawaysCaroline's background in the pizza industry shaped her work ethic.Pizza Girl was born out of a desire for healthier Italian food options.The brand focuses on quality ingredients and authenticity.Caroline's innovative pizza ovens cater to a diverse audience.The importance of female representation in the food industry is highlighted.Caroline's journey reflects the challenges of being a woman entrepreneur.The future of food is leaning towards cleaner, healthier ingredients.Direct-to-consumer relationships are crucial for brand success.Caroline aims to expand Pizza Girl globally with unique concepts.The podcast emphasizes the need for authenticity in business.Sound Bites"I have a lot to say on the subject.""I am the pizza girl.""Girls are awesome."Chapters00:00Introduction to Pizza Girl and Caroline's Journey08:06The Product Line: Sauces and Pizza Ovens13:29The Vision for Brick and Mortar: Pink and Mortar18:55Women in Entrepreneurship: Breaking Barriers24:18The Future of Food: Trends and Innovations30:45Taste of the Coast.mp4

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. Hit PLAY to hear: The roles of design and user experience in eCommerce Simplicity enhances customer satisfaction How customization contributes to B2B success Why aligned teams are key to growth The importance of continuous adaptation Key timestamps to dive straight in: [05:41] Industry West ecommerce journey: Drupal, Magento, Shopify. [07:33] Creating bespoke, aesthetic, B2B design experiences effectively. [09:59] Redesign improved eCommerce site's functionality and aesthetics. [13:37] July Shopify launched B2B module, enabling customization. [16:51] Educate teams; align website and sales efforts. [20:45] Listen to Ian's Top Tips! Full episode notes here: https://ecmp.info/521Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

In this episode of Talk Commerce, Brent Peterson interviews Oren Inditzky, VP and GM of Online Stores at Wix, discussing the innovative Wix Donations platform. Oren shares insights on how Wix is transforming online fundraising for nonprofits and individuals, emphasizing the importance of user-friendly solutions that integrate website creation, donation management, and marketing tools. The conversation covers the motivations behind launching Wix Donations, its features, target verticals, and the role of analytics in optimizing fundraising efforts. Oren also highlights the ease of use for non-technical users and the potential for nonprofits to expand their reach using Wix's multilingual capabilities and AI tools.takeawaysWix powers over 700,000 online stores globally.Wix Donations simplifies the fundraising process.The platform allows for customized donation pages.Analytics help nonprofits track their fundraising success.Wix offers built-in marketing tools for promotion.User-friendly templates make setup easy for nonprofits.AI tools assist in content creation and marketing.Wix supports multilingual websites for global reach.The platform is designed for both nonprofits and individuals.Wix Donations can integrate with various business models.Sound Bites"You can use AI to generate social posts.""You can track and optimize your campaigns.""Wix offers stunning templates for nonprofits."Chapters00:00Introduction to Wix and Oren Inditzky05:29The Rise of Online Donations08:37Wix Donations: A Comprehensive Solution11:30Target Verticals and User Experience14:27Analytics and Performance Tracking17:32Tips for Nonprofits and Merchants20:38Leveraging AI in Donations and Marketing23:40Creating Engaging Content for Donations26:41Final Thoughts and Call to Action

In this episode of Talk Commerce, Gloria Chou, founder of Gloria Chou PR, shares her insights on how small business owners can effectively navigate the world of public relations without the need for expensive agencies. She emphasizes the importance of organic PR, the power of media coverage, and how to craft compelling pitches that resonate with journalists. Gloria introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and discusses strategies for leveraging media features to enhance SEO and build authority. The conversation also covers the significance of understanding journalists' needs, the art of follow-up, and the importance of humanizing pitches in an increasingly automated world. Gloria encourages listeners to reclaim their power in PR and provides resources for further learning.TakeawaysPR is accessible to everyone, not just big brands.Organic PR can provide more value than paid ads.Understanding what journalists want is key to successful pitching.The CPR method (Credibility, Point of view, Relevance) is essential for effective pitches.Subject lines should be compelling and relevant to the journalist's audience.Follow up strategically with journalists after sending pitches.Personalization in pitches increases the chances of getting noticed.Leverage media features across multiple platforms for maximum impact.Awards should be framed in the context of solving problems for the audience.You are your business's best advocate in the PR landscape.Sound Bites"PR is the ultimate SEO tool.""PR is about writing a good pitch.""AI cannot replace the human touch in PR."Chapters00:00Introduction to PR Coaching and Its Importance03:58Demystifying Organic PR for Small Businesses06:44The Power of PR vs. Social Media10:07Crafting Effective PR Pitches12:41The CPR Pitching Method Explained15:43Optimizing Subject Lines for Journalist Engagement18:38Building Relationships with Journalists21:43Creating a Media List and Finding the Right Journalists24:31Humanizing Your Pitch in a Digital Age27:32Leveraging Media Features for Business Growth30:24Final Thoughts on PR Strategy and AccessibilityLinks:www.gloriachoupr.com/masterclasswww.gloriachoupr.com/podcastwww.prstarterpack.com

In this episode of Talk Commerce, Brent Peterson interviews Chantel Cornelius, founder of Apple Tree Marketing, who discusses the shortcomings of traditional unique selling propositions (USPs) and introduces her innovative Standout Strategies framework. Chantel emphasizes the importance of emotional connections with customers and the need for businesses to measure their marketing efforts effectively. She also shares insights on public speaking as a marketing tool, cultural differences in marketing approaches, and offers practical advice for new business owners.takeawaysTraditional USPs often fail because they lack uniqueness.Emotional connections with customers are crucial for differentiation.Standout Strategies focus on what customers want to feel.Measuring marketing success is essential for growth.Public speaking can be an effective marketing tool.Cultural differences impact marketing strategies.New business owners should leverage their existing networks.Research and feedback are vital for effective marketing.Experimentation is important, but don't waste time on ineffective channels.Failure is not necessary for learning; research can guide success.Sound Bites"USPs are not unique!""I love doing it!""I hate failure!"Chapters00:00Introduction and Passion for Horses08:16Starting Apple Tree Marketing08:53The Limitations of Unique Selling Propositions (USPs)11:03Standout Strategies Based on Customer Emotions15:13The Importance of Strategic Marketing and Measurement23:07Effective Public Speaking and Marketing25:53Differences in Marketing Approaches: UK vs US29:43Starting Marketing: Talking to People You Know32:21The Role of Experimentation and Learning from Others' Mistakes35:53Shameless Plug: Take the Test on Apple Tree Marketing's Website

In this episode of Talk Commerce, Brent Peterson interviews Matt Hammonds, co-founder of Full Leaf Tea Company. They discuss Matt's journey from a broke newlywed to a successful tea entrepreneur, the intricacies of sourcing high-quality organic teas, and the importance of customer feedback in product development. The conversation also covers the challenges of e-commerce, advertising strategies, and the excitement surrounding the holiday season for tea sales. Matt shares insights on the tea industry, including trends, customer demographics, and the future of tea in a rapidly changing market.TakeawaysArtisanal teas offer a flavorful and healthy alternative to mass-produced options.Listening to customer feedback is crucial for product development.Quality sourcing and organic certification are key to maintaining product integrity.Cold brewing tea can enhance flavor and reduce bitterness.Digital advertising is essential for e-commerce success, but diversification is important.Understanding customer demographics helps in tailoring marketing strategies.The holiday season is a peak time for tea sales, requiring preparation in advance.Innovative blends and flavors can attract new customers and retain existing ones.Matcha is a popular powdered tea that offers convenience and health benefits.Maintaining a stable customer base is vital for long-term business success.Sound Bites"Tea doesn't necessarily go bad.""I drink matcha every day."Chapters00:00Introduction to Full Leaf Tea Company05:02Journey into the World of Tea09:53Sourcing and Quality Control in Tea11:34Product Development and Customer Feedback12:52Decaffeination and Herbal Teas14:07Cold Brewing and Kombucha16:38E-commerce Strategies and Challenges17:54Working with a Spouse in Business20:29Understanding the Customer Base21:46Advertising and Marketing Shifts23:48Exploring New Product Lines24:47Brewing Techniques and Recommendations28:58Excitement for the Holiday Season30:12The Future of Tea in a Tech-Driven World32:03Closing Thoughts and Resources

The conversation at Shoptoberfest explores various aspects of e-commerce, including the importance of community engagement, the role of photography in events, and the complexities of system integration. The guests discuss the significance of finding the right e-commerce platform, the challenges faced in B2B versus B2C markets, and the evolving landscape of e-commerce solutions. They emphasize the need for businesses to understand their unique requirements and the importance of having a solid support system in place to ensure success.takeawaysUnderstanding solutions in e-commerce is crucial for success.System integration is key for seamless operations.Community engagement enhances the event experience.Sales and customer success drive e-commerce growth.Contractual obligations can impact platform choices.Evaluating e-commerce platforms requires understanding unique needs.The shift from SaaS to open source offers more flexibility.Finding the right solution is essential for business success.B2B and B2C markets have distinct challenges that need addressing.Sound Bites"This is kind of a dream of mine.""What's your thoughts on the evening?""Thanks for listening. B-b-b-bye."Chapters00:00Introduction and Setting the Scene02:47The Role of Photography and Videography in Events05:38Understanding Solutions in E-commerce08:56The Importance of System Integration11:45Community Engagement at Shoptoberfest14:32Sales Strategies and Customer Success17:46Contractual Obligations in E-commerce Platforms20:34Evaluating E-commerce Platforms23:21The Shift in E-commerce Flexibility26:31Navigating Complexity in B2B and B2C29:23The Future of E-commerce Solutions40:15TC - Outtro All AV version 1.mp4

In this enlightening conversation at Shoptoberfest, Brent Peterson and Brian Lang from Future Commerce delve into the evolving landscape of commerce, emphasizing the intersection of culture and commerce, the role of content creators, and the importance of understanding consumer behavior. They discuss the necessity of bringing transactions closer to decision points and introduce the concept of 'good friction' in the purchasing process. The conversation also touches on the impact of AI on commerce and the future predictions for the industry.TakeawaysFuture Commerce operates at the intersection of culture and commerce.Commerce is fundamentally about person-to-person connections.Consumer behavior is influenced by social models and trends.Content creators play a crucial role in shaping commerce today.Bringing transactions closer to decision points enhances purchasing efficiency.Good friction in transactions helps consumers make better decisions.AI is transforming the way we interact with commerce.Understanding the context of consumer purchases is vital.The future of commerce will require clear classification of interactions.Predictions about commerce can often come true over time.Sound Bites"Commerce is identity exchange.""Mimesis drives consumer behavior.""Culture is commerce."Chapters00:00Introduction to Shoptoberfest and Future Commerce04:26The Intersection of Culture and Commerce07:29Understanding Commerce as Identity Exchange10:30The Role of Content Creators in Commerce13:22Bringing Transactions Closer to Decision Points16:23The Concept of Good Friction in Transactions19:44AI's Role in Future Commerce22:27Classifying Human and Machine Interactions25:43Conclusion and Reflections on Future Commerce28:02Future of Commerce Jingle

In this conversation, Brent Peterson and Scott Ohsman engage with Hani from Adorama, discussing the company's evolution from a traditional retail store to a leading e-commerce platform. They explore how Adorama has transformed into an experiential brand that prioritizes customer engagement and community building. Hani emphasizes the importance of leveraging technology and first-party data to enhance customer experiences and compete in a challenging market. The discussion also touches on the significance of unlocking value beyond pricing and the company's optimistic outlook for the future.TakeawaysAdorama has evolved from a physical store to a digital-first company.The company focuses on creating an experiential brand for its customers.Customer intimacy and engagement are key to Adorama's strategy.Leveraging technology is essential for enhancing customer experiences.First-party data collection is a priority for understanding customer needs.Adorama aims to unlock value beyond just pricing.The company has diversified into various sectors beyond photography.Community building is crucial for customer loyalty.Adorama is one of the largest sellers of drones in America.The future outlook for Adorama is optimistic, with plans for growth.Sound Bites"We are David. We know it.""First-party data rules.""Flat is the new up."Chapters00:00Introduction to Adorama and Its Legacy04:06Adorama's Evolution and Market Positioning07:06Customer Experience and Community Engagement10:23Digital Transformation and E-commerce Strategy13:18Innovative Approaches to Customer Personalization16:03Leveraging Technology and Data for Growth19:09Future Outlook and Business Strategy

SummaryIn this episode of Talk Commerce, Brent Peterson interviews John Reagh, the CRO of Session AI, discussing the innovative use of behavioral AI in retail. John explains how Session AI helps retailers understand customer intent and improve conversion rates through real-time scoring and insights. The conversation delves into the differences between behavioral AI and generative AI, the impact of AI on retail discounts, and the importance of personalization in enhancing customer experiences. John also shares insights on customer feedback and the scalability of Session AI's technology, emphasizing the potential for significant ROI for retailers.TakeawaysSession AI focuses on understanding customer intent using behavioral AI.The technology provides real-time scoring to enhance conversion rates.Session AI operates independently of traditional identity sources, adapting to traffic behavior.Retailers can save margins by targeting discounts more effectively.The company has seen increased interest in AI from retail executives.Customer feedback has shifted positively with the rise of AI technologies.Session AI's model allows for quick testing and learning from customer interactions.The technology is designed to be scalable and easy to implement across platforms.Personalization in retail is becoming increasingly important for customer engagement.Investing in AI can yield significant returns for retailers. Sound Bites"We generate this score in kind of the nanoseconds""We're doing this completely independent of other sources of identity""You can save some margin there"Chapters00:00Introduction to Session AI and John Reagh04:02Understanding Behavioral AI and Its Applications07:03The Impact of AI on Retail Strategies10:02Customer Journey Insights and Conversion Rates12:47The Role of Nudges and Incentives in E-commerce15:32Learning Engines and Data Utilization18:33Conclusion and Future of AI in Retail

Join Matt Edmundson on the eCommerce Podcast as he delves into the world of online retail with Aman Amandeep Singh from Cronix, a full-service eCommerce agency. Discover insights on choosing the right eCommerce platform, from Shopify to BigCommerce, and learn about the latest trends in omnichannel strategies and content optimisation. Don't miss this engaging discussion on how to enhance your online store's performance and reach---Timestamps:0:00 Intro9:17 Choosing the Right eCommerce Platform10:39 BigCommerce's B2B Advancements13:03 Shopify's Restrictions on High-Risk Products17:56 Challenges with Wix for E-commerce20:40 Shopline's Rise in the UK25:18 Emerging Trends in eCommerce27:12 Custom Content and Landing Pages28:53 Enhancing Product Pages for Better Conversion35:51 Evolving Omnichannel Strategies41:57 Effective Website Migration Strategies---Key Takeaways:1. Choosing the Right eCommerce Platform: Amandeep highlights the importance of selecting an eCommerce platform based on specific business needs. For those starting out with straightforward requirements, platforms like Shopify are recommended for their ease of use and community support. However, for businesses with more complex needs, such as B2B functionalities or custom payment integrations, platforms like BigCommerce or self-hosted solutions like WooCommerce and Magento might be more suitable. This advice underscores the necessity of aligning platform capabilities with business objectives.2. Enhancing Product Pages with Rich Content: Amandeep advises investing in rich content for product pages, especially for best-selling items. This includes detailed descriptions, use cases, benefits, FAQs, and high-quality images or videos. Such enhancements can improve customer understanding and potentially increase conversion rates. He also mentions the importance of maintaining unique and engaging content to stand out from competitors who might use generic manufacturer descriptions.3. Omnichannel Strategy and Social Commerce: Amandeep discusses the growing importance of an omnichannel strategy, which involves selling across multiple platforms like Amazon, TikTok, and Walmart, in addition to one's own website. He notes the increasing trend of social commerce, particularly on platforms like TikTok, where users are more inclined to make purchases directly. This advice highlights the need for businesses to diversify their sales channels to reach a broader audience and adapt to changing consumer behaviours.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

In this episode of Talk Commerce, Ian Rowan, CEO of X-HOPPER, discusses the innovative role of AI in enhancing retail communication and customer experience. He emphasizes the importance of empowering store associates with real-time data and insights to improve sales and reduce theft. The conversation explores the differences in shopping patterns between the UK and the US, the significance of customer safety in retail environments, and the future plans for X-HOPPER's technology in the retail sector.TakeawaysX-HOPPER empowers retail associates with AI technology.Customer experience is enhanced through real-time data.Shopping patterns differ between UK and US consumers.Safety in stores is a priority for shoppers.AI can reduce theft without hindering customer experience.Data analytics helps retailers understand customer behavior.Training can be minimized through on-the-job learning.Retailers need to measure success to improve operations.Customer engagement is crucial for increasing sales.X-HOPPER aims to innovate retail communication solutions.Sound Bites"We can reduce theft by 60%.""We can increase sales by 35%.""People want to feel safe in stores."Chapters00:00Introduction to XHOPR and Ian Rowan05:06The Role of AI in Retail Communication08:26Understanding Shopping Patterns and Customer Engagement11:16Data-Driven Insights for Retailers14:31Addressing Theft and Enhancing Customer Safety17:09Future Plans and Innovations at XHOPR

Unlock the secrets of Tax Receivable Agreements (TRAs) with financial whiz Andy Lee, founder and CIO of Parallax Capital. In this eye-opening episode of Talk Commerce, host Brent Peterson dives deep into the world of innovative tax strategies that are reshaping how businesses approach valuation and liquidity.Andy Lee, a prodigy who entered college at 15 and quickly rose through the ranks of the financial world, shares his journey and insights on:The basics of TRAs: What they are and why they matter for both pre-IPO companies and investorsHow TRAs can provide a new source of liquidity, potentially worth millions, for businessesThe emerging secondary market for TRAs and what it means for investorsNavigating the complex world of tax strategy to maximize business valueThe intersection of tax planning and business growth strategiesReal-world examples of how TRAs have benefited companiesBut this isn't just about dry financial talk. Andy's unique perspective as a young, successful entrepreneur brings fresh energy to the discussion. Learn about his philosophy of being "impatiently exuberant" and how it drives his approach to business and life.Whether you're a business owner looking to maximize your company's value, an investor seeking new opportunities, or an entrepreneur wanting to stay ahead of financial trends, this episode is packed with actionable insights.Takeaways:Tax Receivable Agreements (TRAs) can be a valuable source of liquidity for pre-IPO shareholders of companies that have gone public.TRAs are particularly relevant for cash-generative businesses that were previously structured as LLCs, partnerships, or sole proprietorships.The U.S. government encourages business growth through various tax incentives, which entrepreneurs should leverage.Being a "learn-it-all" rather than a "know-it-all" is crucial for business success and personal growth.Working "on" your business is as important as working "in" your business for long-term success.Investments in systems and processes (like ERP systems) can increase a business's value, especially when preparing for a sale.Understanding the tax implications of business decisions can lead to strategic advantages and cost savings.Action Items:If you're a pre-IPO shareholder of a company that has recently gone public, investigate whether your company has a TRA and explore options for monetizing it.Regularly dedicate time to learning about different aspects of your business. Consider focusing on one area each month for in-depth study.Assess your business's current systems and processes. Identify areas where investments in technology or infrastructure could increase efficiency and value.Consult with a tax professional to understand how you can leverage tax incentives to grow your business and make strategic investments.If you're considering selling your business in the next few years, start preparing now by implementing systems and processes that will make your business more attractive to buyers.Evaluate your business's cash flow patterns throughout the year. Use this information to make strategic decisions about when to make large investments or purchases.Connect with Andy Lee on LinkedIn to stay updated on TRAs and other financial strategies for businesses.Before making any major business decisions, consider both the immediate financial impact and the long-term tax implications.If you're an investor, research the emerging market for TRAs as a potential investment opportunity.Remember to balance working in your business with working on your business. Set aside regular time for strategic planning and business development.Don't miss this opportunity to learn from one of the rising stars in the world of tax strategy and investment. Tune in to discover how TRAs could be the game-changer your business needs, and walk away with a new perspective on the hidden value within your company's tax structure.Join Brent and Andy for a conversation that demystifies complex financial concepts and provides a roadmap for unlocking your business's full potential. It's time to cash in on your company's hidden tax gold!"Unlock hidden value through tax receivable agreements.""TRAs could be the game changer in your business.""I want you to have made so much money."00:00Introduction and Background07:18Monetizing Tax Receivable Agreements (TRAs)10:08Target Audience and Benefits of TRAs12:38Impatiently Exuberant: The Garbage Men of Private Equity14:14Promoting the Business and Personal Motivations17:17Staying Educated as an Investor and Entrepreneur19:07Strategic Tax Planning and Business Value21:46The Impact of Tax and Economic Uncertainty25:39Being Impatiently Exuberant in the Tech Sector27:31Positioning as an Owner and Operator29:43Partnering with the US Government for Growth

In this episode of Talk Commerce, Brent Peterson interviews Shane Kaszyca from Whiskers, the makers of the Litter-Robot. They discuss the evolution of the Litter-Robot, the challenges and innovations in e-commerce, and the importance of building a household brand. Shane shares insights on marketing strategies, the significance of solving customer problems, and the future of e-commerce operations, especially as they approach the busy holiday season.takeawaysWhiskers is known for the Litter-Robot, an automated cat litter box.The COVID-19 pandemic led to a surge in pet adoptions, boosting business.Building a household brand requires innovative problem-solving and effective marketing.It's essential to keep innovating to avoid becoming complacent in business.The balance of payment options on e-commerce sites is crucial to avoid customer confusion.In-house systems can provide customization and flexibility for operations.The upcoming holiday season presents both challenges and opportunities for e-commerce businesses.Marketing should focus on exposing customer problems and offering solutions.The importance of a good customer journey cannot be overstated during peak shopping times.E-commerce operations must adapt quickly to changing market demands.Sound Bites"I'm the scooper, I'm the pooper scooper.""We are the makers of the Litter-Robot.""It's not just being first, but it's solving a problem."Chapters00:00Introduction to Whiskers and Boy02:26The Evolution of the Litter-Robot05:35Building a Household Brand11:28Innovations in E-commerce and IT17:15Challenges in E-commerce Operations23:30Looking Ahead: The Future of E-commerce

This conversation delves into personal experiences, the influence of social media, cultural perspectives, and future trends. The speakers share insights on growth, societal impacts, and innovations shaping our world.takeawaysPersonal experiences shape our understanding of growth.Social media platforms like TikTok influence societal norms.Cultural perspectives vary significantly across different regions.Future trends in technology will continue to evolve rapidly.Innovations are crucial for adapting to changing environments.Understanding global interactions is essential for progress.The impact of social media on youth is profound.Personal growth often stems from challenges faced.Cultural exchanges enrich our perspectives.Future innovations will redefine our daily lives.Chapters00:00Introduction and Background05:21Transition to Natural Wellness10:48The Power of Oil Pulling20:21TikTok: A Game-Changer for Guru Nanda23:12Bridging the Gap: Ancient Wisdom Meets Modern Science31:39Guru Nanda: Natural Oral Care and Supplements

The Internet Archive gets breached and DDoSed. Dutch police arrest the alleged proprietors of an illicit online market. Fidelity Investments confirms a data breach. Marriott settles for $52 million over a multi-year data breach. Critical updates from Mozilla, FortiNet, Palo Alto Networks, VMWare, and Apple. Mongolian Skimmer targets Magento installations. On our Industry Voices segment, we speak with Ben April, Chief Technology Officer at Maltego Technologies GMBH, about "Overcoming information overload: Challenges in social media investigations." Bankruptcy pulls back the curtain on a data brokerage firm.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest On our Industry Voices segment, we speak with Ben April, Chief Technology Officer at Maltego Technologies GMBH, about "Overcoming information overload: Challenges in social media investigations."  Selected Reading Internet Archive Breach Exposes 31 Million Users (WIRED) Dutch cops reveal takedown of 'largest dark web market'  Fidelity says data breach exposed personal data of 77,000 customers (TechCrunch) Marriott Agrees $52m Settlement for Massive Data Breach (Infosecurity Magazine) Mozilla releases patches for actively exploited Firefox bug (The Register) CISA says critical Fortinet RCE flaw now exploited in attacks (Bleeping Computer) Palo Alto Warns of Critical Flaw That Let Attackers Takeover Firewalls (Cyber Security News) VMware NSX Vulnerabilities Allow Hackers To Execute Arbitrary Commands (Cyber Security News) iTunes Local Privilege Escalation (CVE-2024-44193) Vulnerability Analysis and Exploitation (CYFIRMA)  The Mongolian Skimmer (Jscrambler) National Public Data files for bankruptcy after info leak (The Register) Share your feedback. We want to ensure that you are getting the most out of the podcast. Please take a few minutes to share your thoughts with us by completing our brief listener survey as we continually work to improve the show.  Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Talk Commerce, Ashlie Marshall, CFO of Tier Level Digital Marketing, shares her insights on work-life balance, the importance of self-care, and defining success in both personal and professional realms. She discusses her journey into podcasting, the significance of client relationships in marketing, and the challenges of navigating business growth. Ashlie emphasizes the need for self-care and setting boundaries to maintain personal well-being while managing family and work responsibilities.TakeawaysAshlie emphasizes that family is her primary passion.Self-care is crucial for maintaining balance in life.Defining success varies from person to person.Building strong client relationships is key to marketing success.It's important to have difficult conversations with clients.Success is an evolving concept influenced by life experiences.Measuring marketing success is essential for growth.Self-care practices should be personalized and prioritized.Work-life balance requires setting clear boundaries.Sharing experiences can help others navigate similar challenges.Sound Bites"My family is definitely my passion.""Self-care is incredibly important.""You can't pour out of an empty cup."Chapters00:00Introduction and Ashley's Role as CFO05:12The C-Suite Chicks Podcast08:04Sharing Experiences and Wisdom13:04Defining Success17:09Measuring Success in Marketing21:54Challenges and Strategies for Service-Based Businesses31:18The Importance of Self-Care36:14Maintaining a Healthy Work-Life Balance

In this lively conversation at Shoptoberfest, Brent Peterson and Scott Ohsmon discuss the evolving landscape of e-commerce, focusing on agency insights, the challenges of decision-making in business, and the impact of live commerce. They explore the importance of taking risks, the role of technology in solving business problems, and the common pitfalls that merchants face. The discussion is filled with humor, personal anecdotes, and valuable advice for mid-market brands navigating the complexities of e-commerce.takeawaysE-commerce is evolving rapidly, and businesses must adapt to stay competitive.Live commerce has not achieved the mass adoption expected in the U.S.Bad decision-making is a common challenge for businesses in e-commerce.Agencies can help businesses navigate technology solutions effectively.Reducing friction in the buying process is crucial for e-commerce success.Merchants should not be afraid to take risks in their strategies.Understanding the customer journey is key to successful e-commerce.The importance of technology integration in e-commerce platforms cannot be overstated.Businesses often face challenges due to failed implementations and unrealistic expectations.Asking questions and being open to new ideas can lead to unexpected solutions.Sound Bites"Call the e-commerce hotline.""Don't be afraid to take risks.""Bad decision making is the commonality."Chapters00:00Introduction and Setting the Scene06:20Agency Insights and E-commerce Solutions12:00The Evolution of Live Commerce19:25Challenges in E-commerce Decision Making22:54Final Thoughts and Advice for Merchants24:46E-Commerce Hustle.mp4

As the CEO of Eric Javits, Dario Markovic has successfully generated over $50 million in revenue over the past four years, exclusively through eCommerce. A visionary entrepreneur, Dario Markovic is also the founder of multiple companies, including a SaaS platform designed to help businesses grow organically. Dario Markovic's innovative leadership and strategic foresight have consistently driven growth and success across diverse ventures.In This Conversation We Discuss:[00:45] Intro[01:38] From retail to online survival during COVID[04:26] PR success into a business-saving opportunity[05:45] Implementing rapid ad strategies for fast wins[07:03] Slow, steady transitions to re-build online presence[08:17] Boosting sales by moving from Magento to Shopify[09:38] Testing digital ad strategies during the pandemic[10:54] Maximizing minimal ad budgets for major results[12:53] Episode sponsors[16:06] Doubling down on PR and affiliate marketing[18:16] Navigating challenges of rapid growth and scaling[20:31] Managing cash flow impacts during scaling [23:44] Considering logistics strategies for global reach[26:20] Navigating challenges of scaling advertising efforts[27:10] Starting anywhere to build your expertise[29:14] Explore luxury hats at Eric JavitsResources:Subscribe to Honest Ecommerce on YoutubeWomen's designer hats, bags, and shoes ericjavits.com/Follow Dario Markovic linkedin.com/in/dario-markovic-2a326aa9/Done-for-you conversion rate optimization service storetester.com/Revolutionize your inventory and fulfillment process portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Bob Moore is the co-founder and CEO at Crossbeam, a “LinkedIn for data” platform that helps companies find overlapping opportunities with their partners. Crossbeam has raised US$117M to date and recently acquired Reveal in 2024. Bob previously cofounded RJMetrics (now part of Adobe Commerce Cloud) and Stitch Data (acquired by Talend). He is also the author of Ecosystem-Led Growth. In today's episode, we discuss: The unique way he evaluated and validated startup ideas Lessons learned from falling in and out of product-market fit How to recognize and act on market shifts that impact your business Specific tactics for distribution and building with conviction vs. consensus Creating scalable and durable startups Unlocking network effects in software Getting mergers right – Referenced: Adobe's acquisition of Magento: https://techcrunch.com/2018/05/21/adobe-to-acquire-magento-for-1-6-b/ Amazon Redshift: https://aws.amazon.com/redshift/ Chris Merrick: https://www.linkedin.com/in/merrickchristopher/ Crossbeam: https://www.crossbeam.com/ Crossbeam/Reveal merger: https://www.crossbeam.com/crossbeam-and-reveal-merger-announcement/ Ecosystem-Led Growth: https://www.robertjmoore.com/book Jake Stein: https://www.linkedin.com/in/jakestein/ Nick Mehta: https://www.linkedin.com/in/nickmehta/ Reveal: https://reveal.co/ Rick Nucci: https://www.linkedin.com/in/ricknucci/ RJMetrics: https://en.wikipedia.org/wiki/RJMetrics Simon Bouchez: https://www.linkedin.com/in/simonbouchez/ Stitch Data: https://www.stitchdata.com/ Talend's acquisition of Stitch Data: https://www.businessinsider.com/talend-acquires-stitch-2018-11 The 4 Levels of PMF: https://pmf.firstround.com/levels – Where to find Bob Moore: LinkedIn: https://www.linkedin.com/in/robertjmoore/ Twitter/X: https://x.com/robertjmoore – Where to find Brett Berson: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson – Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast – Timestamps: (00:00) Intro (02:44) Tactics for finding founder-market fit (06:17) Speaking to founders about startup ideas (11:16) Why founders loved Crossbeam (19:34) How RJMetrics found market fit then lost it (29:46) Lessons from RJMetrics' exit (38:06) The importance of intellectual honesty (39:33) Building with conviction versus consensus (42:41) Lessons from a three-time founder (50:26) Building and distributing Crossbeam (57:58) The “joint jam” sales tactic (60:35) Unlocking network effects in a software business (63:27) Why Crossbeam merged with its competitor (72:51) Who had an outsized impact on Bob

Can a laid-off Wall Street analyst turn a small vacuum cleaner parts store into a thriving e-commerce empire? Chad Rubin did just that, and in this episode, he shares his remarkable journey from the financial crisis of 2008 to becoming a pioneer in the world of Amazon selling. We explore how Chad's commitment to high-quality products and strategic pricing propelled his private-label business to success. Discover the pivotal moments that led to the birth of Skubana, a multi-marketplace management powerhouse, and his latest venture, Profasee, which revolutionizes dynamic pricing for sellers.   Chad's story is a testament to the power of continuous innovation in e-commerce. We discuss the relentless need for product iteration, the complexities of protecting intellectual property in China, and the creation of Skubana as a response to the inefficiencies in existing inventory management systems. From transitioning between platforms like Volusion, Magento, and Shopify to addressing the unique challenges of the e-commerce landscape, Chad provides invaluable insights that every entrepreneur can learn from.    But Chad's contributions go beyond his own businesses. Tune in to hear about the evolution of the Prosper Show conferences, a leading event for Amazon sellers co-founded by Chad to foster community and knowledge sharing. We also dive into the intricacies of dynamic pricing strategies with Profasee, comparing them to Uber's surge pricing and exploring their impact on profitability. Whether you're an e-commerce novice or a seasoned seller, Chad's expertise and passion for the industry will leave you inspired and armed with strategies to elevate your own Amazon business. In episode 410 of the AM/PM Podcast, Kevin and Chad discuss: 08:17 - Evolution of Aftermarket Parts Industry 11:09 - Constant Innovation in E-Commerce Business 13:39 - Challenges of Protecting Intellectual Property 18:47 - Evolution of Prosper Show Conferences 18:48 - Entrepreneur Launches Various Business Ventures 24:12 - Evolution of International Seller Conference 29:45 - The Truth About E-Commerce Conferences 35:10 - Advanced Pricing Strategies for E-Commerce Sellers 39:59 - Enhancing E-Commerce Pricing Strategies 40:43 - Effectiveness of Static Pricing Strategy 46:03 - More Strategies for E-Commerce Success 51:52 - Kevin King's Words Of Wisdom

Mitigation continues on the global CrowdStrike outage. UK police arrest a suspected member of Scattered Spider. A scathing report from DHS says CISA ignored a directive to cut ties with a faulty contractor. Huntress finds SocGholish distributing AsyncRAT. Ransomware takes down the largest trial court in the U.S. A US regulator finds many major banks inadequately manage cyber risk. CISA adds three critical vulnerabilities to its Known Exploited Vulnerabilities (KEV) catalog. Australian police forces combat SMS phishing attacks.  Our guest Chris Grove, Director of Cybersecurity Strategy at Nozomi Networks, shares insights on the challenges of protecting the upcoming Summer Olympics. Rick Howard looks at Cyber Threat Intelligence. Appreciating the value of internships. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest The 2024 Summer Olympics start later this week in Paris. Our guest Chris Grove, Director of Cybersecurity Strategy at Nozomi Networks, discusses how, in addition to consumer issues, the actual events, games and facilities at the Olympics could be at risk of an attack.  This week on CSO Perspectives This week on N2K Pro's CSO Perspectives podcast, host and N2K CSO Rick Howard focus on “The current state of Cyber Threat Intelligence.” Hear a bit about it from Rick and Dave. You can find the full episode here if you are an N2K Pro subscriber, otherwise check out an extended sample here.  Selected Reading Special Report: IT Disruptions Continue as CrowdStrike Sees Crisis Receding (Metacurity) Suspected Scattered Spider Member Arrested in UK (SecurityWeek) DHS watchdog rebukes CISA and law enforcement training center for failing to protect data (The Record) SocGholish malware used to spread AsyncRAT malware (Security Affairs) California Officials Say Largest Trial Court in US Victim of Ransomware Attack (SecurityWeek) Finance: Secret Bank Ratings Show US Regulator's Concern on Handling Risk (Bloomberg) U.S. CISA adds Adobe Commerce and Magento, SolarWinds Serv-U, and VMware vCenter Server bugs to its Known Exploited Vulnerabilities catalog (Security Affairs) Australian police seize devices used to send over 318 million phishing texts - Security - Telco/ISP (iTnews) Internships can be a gold mine for cybersecurity hiring (CSO Online) Share your feedback. We want to ensure that you are getting the most out of the podcast. Please take a few minutes to share your thoughts with us by completing our brief listener survey as we continually work to improve the show.  Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices