Podcasts about featured snippets

Vor allem nicht markenbezogene Suchanfragen leiden unter den Google AI Overviews in Form einer geringeren Klickrate. Das zeigen zwei aktuelle Studien. Besonders stark sind die Effekte, wenn AI Overviews und Featured Snippet auf einer Suchergebnisseite vorkommen. Google hat eingeräumt, bestimmte Suchanfragen an ChatGPT verloren zu haben. Die EU-Kommission prüft, ob die Google AI Overviews gegen bestimmte EU-Vorschriften verstoßen. OpenAI hat Interesse von Chrome bekundet und hätte gerne Zugriff auf den Sucheindex von Google. ChatGPT Search hat seine Nutzerzahlen in der EU deutlich gesteigert.

In einer Welt, in der sich die Suchmaschinenlandschaft rasant weiterentwickelt, stellt sich eine zentrale Frage: Wie wird die Zukunft der Websuche aussehen, insbesondere unter dem Einfluss von Künstlicher Intelligenz (KI)? Johannes Beus, einer der renommiertesten Experten für SEO, bietet in diesem Webinar exklusive Einblicke und lädt dich dazu ein, die Suchtrends von morgen zu verstehen. Nutze die Chance, die Trends der Zukunft zu verstehen und von Johannes Beus' umfassender Erfahrung zu profitieren. Dieses Webinar liefert dir wertvolle Impulse, wie du dein SEO-Setup auf die kommenden Veränderungen ausrichten kannst. Das wirst Du in diesem Webinar lernen: Zukunftsszenarien der Websuche: Entdecke, welche möglichen Entwicklungen die SEO-Welt erwartet. Wird KI ähnlich wie Voice Search nur minimale Veränderungen bringen? Oder schaffen es neue Player wie ChatGPT und Perplexity, Google herauszufordern? Erfahre, warum die langsame, aber strategische Integration von KI-Features Googles Vormachtstellung stärken könnte. AI Overviews von Google: Erhalte einen detaillierten Überblick über die neuesten Entwicklungen der Google AI Overviews. Erfahre, warum diese innovativen Boxen nicht nur hochqualitativen Content belohnen, sondern auch eine bessere Klickrate als die klassischen Featured Snippets erzielen. SEO-Strategien für die Zukunft: Lerne, wie du dich auf die AI-gestützte Suche vorbereiten kannst. Von der Betonung von Expertise und Authentizität über Themencluster-Optimierungen bis hin zur Stärkung deiner Marke – entdecke die entscheidenden Schritte, um auch in der KI-Ära erfolgreich zu sein.

David Miller kicks off the conversation with a summary of his life since Harvard. He went to Brown University, Providence, and then moved back to Boston, where he spent five years in Cambridge, Somerville, Arlington, and then moved to Santa Monica, California, where his wife was pursuing her fellowship. He then returned to Boston, where he has been for 20 years, minus a three-month stint in Paris, France. Technology Inventor,  Independent Contributor, and Instructor David met his wife, Ruth Herzman Miller, in October of his freshman year at Harvard. They have three daughters, and David has spent some time as a full-time dad with each of them. He majored in mathematics at Harvard and pure mathematics at graduate school at Brown. After a pause, he worked in speech and language processing at Bolt, Beranek and Newman (BBN) Technologies in Cambridge where he worked on developing speech to text transcription and information retrieval. He went to UCLA to learn bioinformatics and worked at a bioinformatics laboratory at the Molecular Biology Institute. In 2001, he returned to Boston and worked at Aventis Pharmaceuticals, now Sanofi Aventis, applying his knowledge in lead generation informatics. He stayed at Aventis for a few years before taking some time off the workforce. In 2008, David joined Google for 16 years, primarily on the search engine. He has worked on various projects, including the Google Books project and AI Overviews. He has also spent time at Google Paris, Zurich, and Tokyo. He has also taught computer science in the context of the Girls Who Code Project, where he distributed curriculum material to numerous chapters and hosted meetups. He also worked with Microsoft TEALS (technology and learning in schools), teaching ninth and 10th grade computer science. Inspired by French Theater  During the pandemic, revisited an interest he had discovered in Paris, French theater. He started studying French and learned about the annual Theater Festival in Avignon, France, which is the second largest Fringe Festival in the world. After visiting the festival in 2022, he decided to create a similar event in Boston. He started a limited liability corporation with knowledge of French, Boston theater scene, organizational capacity, and spare finance. The first production was performed in April 2024, and the second is set to open in November 2024. They are currently booking venues and signing contracts for their 2025-2026 season.  Google, AI, and The BERT Revolution The conversation turns to  AI, BERT, and Google. He explains that the feature of BERT was built to transform language problems into arithmetic problems, using embeddings in high-dimensional vector spaces to catch semantics. This allowed for more complex arithmetic than just adding and subtracting. The BERT Revolution, invented by Jacob Devlin and his colleagues, was used to map words to embeddings, allowing for real-world correspondence in arithmetic. This concept was later used in Google's Featured Snippets, which was revamped to use embeddings and the Bert revolution. David's lecture at Boston University, which is titled "Natural Language Understanding, Deep Learning and the BERT Revolution" discusses the underlying mechanics of natural language processing and how it transformed problems in language into arithmetic. The BERT Revolution allowed for more complex arithmetic than just adding and subtracting, making it easier for neural networks to perform complex tasks.  The Rise of Hidden Markov Models David talks about the state-of-the-art technology at the time, Hidden Markov models, which had a temporal aspect of a changing probability distribution. These models were based on the sequence of text, and the Bayesian reasoning was used to determine the most likely audio to come from the words. This led to the development of generative models, where words generate the audio through probabilistic models. However, Bayesian modeling has been replaced by deep neural nets in the last five years of generative AI. He mentions that, in the early days, neural networks were untrainable and unwieldy, making Hidden Markov models the Bayesian generative approach. However, deep neural networks are now used. The Development of Neural Networks David discusses the development of neural networks, a technology that has been around since the 1950s. The availability of more recordings for speech, text, and language models has made it more accessible on the hardware side. The core of a neural network computation is matrix multiplication, which has been addressed by Nvidia and Google with their TensorFlow units. These units have invested large amounts of money in making specialized, custom hardware for this problem, accelerating things. David talks about how algorithms have also advanced significantly since the 1950s, and mentions key factors that have aided the advancement.    Becoming an Individual Contributor at Google David talks about how he learned the technology. He decided to become an individual contributor and studied the technology, the code, the papers, books, videos, and experiments. He spent most of the pandemic working on neural nets that eventually became the Gemini technology. David's journey to becoming a knowledgeable and skilled individual in neural networks was a journey that took him from a theoretical interest to a practical application. He learned to make the most of the technology and its capabilities, ultimately contributing to the advancement of the field. David has faced mixed reactions to his decision to become an independent contributor at Google. While some were supportive and skeptical, others were skeptical. He talks about the advice he received, how he moved forward, the success rate of his projects, and how his career has decelerated since 2019.  Behind the Curtain of French Theater The discussion moves to French theater and how David has become a French theater producer. He shares his journey of starting a production in Boston from scratch. To start a French theater production in Boston, David had to be integrated into the French community in Boston and the theater community in Boston. They do not create the theater but bring the original production to Boston and add subtitles. He talks about the challenges faced in securing locations, staff and equipment, and managing the production process such as hiring a director, actors, space, marketing, and logistics. He uses services like Playbill to manage administration, program design, publicity, and logistics. He is passionate about creating a new cultural institution in Boston that focuses on French theater. Boston is known for its strong ties to France and hospitals, and David aims to create a French theater festival or translate French theater into English. He works with the French American Chamber of Commerce of New England, which helps create businesses and connections in Boston. Behind the Screen of Girls Who Code David has worked with Girls Who Code, an after-school program that runs programs for young women interested in programming and technology. He organized a meet-up at Google's Cambridge office, where he gave a keynote speech at parent meetings, emphasizing the importance of belonging and ownership in the industry. He was able to connect with 150 teenage girls and their parents, who expressed gratitude for his message. David's involvement with Girls Who Code has led to a sense of belonging and empowerment for these young women, who are now more likely to pursue careers in the tech industry. He believes that the French language theater in Boston could potentially sustain them through a 25-year career in the industry. Influential Harvard Professors and Courses David shares his experiences as a TA in the math department and working with Deborah Hughes Hallet, who was running a calculus project. David's theater experience has played an ongoing role in his teaching approach, as he learned from her dedication and approach to teaching. He believes that the notion of understanding the world through teaching is a deep-rooted belief in his approach.  Timestamps: 03:59: Professional Career and Industry Experience  06:52: Non-Professional Activities and Community Involvement  11:22: Technological Advancements and AI Overview  25:07: Transition to Individual Contributor Role at Google  30:17: French Theater Project and Community Building 40:39: Impact of Girls Who Code and Teaching  45:25: Final Thoughts and Contact Information  Links: Theater: www.frenchtheaterproject.com Theater Club: https://frenchlibrary.org/french-library-theater-club/ Website: www.monsieurmiller.com LinkedIn: https://www.linkedin.com/in/davidrhmiller/ David's  2019 lecture "Natural Language Understanding, Deep Learning and the BERT Revolution" at Boston University : https://www.youtube.com/watch?v=DktFhgxynFE Featured Non-profit This week's featured non-profit is the Cure San Filippo Foundation recommended by Adam Shaywitz who reports: “Hi. I'm Adam Shaywitz, class of 1992 the featured nonprofit of this episode of The 92 report is the Cure San Filippo Foundation. This organization is dedicated to advancing treatment options for children affected by the devastating childhood dementia known as San Filippo syndrome. I am privileged to serve as a board member for the past five years. You can learn more about their work at Cure Sanfilippo foundation.org, that's one word. Cure Sanfilippo foundation. San Felippo is spelled s, a, n, f, i, L, i, p, p, O, that's 1f, 1l, and 2p Cure San Filippo foundation.org, and now here is Will Bachman with this week's episode.” To learn more about their work visit: www.CureSanFilippoFoundation.org.

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results and what this means for SEO strategies. Anastasia sheds light on how these AI overviews have changed over the last five months since their release in April 2024. While this technology offers impressive efficiency, it also poses significant challenges, such as a potential 25% drop in organic traffic by 2026 due to the "zero-click" trend. With over 100,00 keywords analyzed, the findings are compelling: a 5% increase in AI overview usage from June to August, with 12% of searches now triggering these overviews. Additionally, approximately 56% of links in AI overviews match the top 100 organic links, while 73% match the top 10, raising concerns about content accuracy and reliability. The research also highlighted that 46% of relationship queries, 33% of food and beverage queries, and 23% of business queries trigger AI overview responses. Notably, high niche environments, such as healthcare and legal sectors, see AI overview and ads triggered simultaneously 65% of the time, spotlighting the growing complexity of search results. Anastasia provides actionable strategies for adapting to these changes, emphasizing the need for continuous analysis and staying informed. This episode is essential for anyone looking to navigate the complex landscape of modern SEO. Key Segments: [00:04:36] Introducing Anastasia Kotsiubynska [00:09:11] The SE Ranking AI Overview Studies [00:10:08] AI Overviews Threaten Organic SEO Visibility Significantly [00:14:32] EDGE of the Web Sponsor: SE Ranking [00:20:05] 5% Growth of AIO For 100,000 Keywords Is Huge [00:24:15] Reddit And Quora Links Absent In AI Overviews [00:26:38] EDGE of The Web Sponsor: Wix  [00:36:40] AI In Legal, Healthcare Risky, Needs Barriers [00:39:01] AI's Role in Sensitive Inquiries Raises Concerns [00:45:08] EDGE of the Web Title Sponsor: Site Strategics [00:56:28] Clients Want Metrics On AI Overview's Traffic Impact Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site SE Ranking: https://edgeofthewebradio.com/seranking  Wix: http://edgeofthewebradio.com/wix Follow Our Guest! LinkedIn: https://www.linkedin.com/in/anastasia-kotsiubynska/  Resources: Mar 04, 2024: Inside Google's SGE: Uncovering the Beta Version of AI-driven Search Feb 26, 2024: SGE Snippet Research: We Analyzed 100K Keywords to See Google's AI in Action Jun 19, 2024:. AI Overviews Research: Comparing pre and post-rollout results on 100K keywords Aug 07, 2024:. AI Overviews Research: Analyzing sources in Google's AI-generated answers Sep 16, 2024: AI Overviews Research: Google Ads in the AIO-inclusive SERPs: https://seranking.com/blog/ai-overviews-and-ads-research/

Google verändert sein SERP-Layout ja regelmäßig. Und das Google immer mehr zur Antwortmaschine wird und die Nutzer im eigenen Ökosystem halten will, ist auch kein Geheimnis mehr. Google SGE hat es bis zu uns nicht geschafft, jetzt nennt Google die neue Suche AI Overview. In den USA ist sie verfügbar und in weiteren Ländern soll der Rollout bevorstehen. Neben den vielen Interviews, die ja eine Menge Inspiration bieten, ist es immer wieder spannend für euch, wenn ich ein paar Usecases hier explizit aufzähle. Häufig fehlt mir die Zeit, da Dokumentation meist sehr aufwändig ist. Also blicken wir mal in ein konkretes Beispiel "Lohntransparenzgesetz 2026". Also, hört euch den Podcast an, da erhaltet ihr alle Infos, meine Meinung und den ein oder anderen Tipp.

Suchanfragen, die Rezepte als Suchergebnisse nach sich ziehen, sorgen für teilweise sehr besondere SERP Layouts. Google zeigt für Rezepte verschiedene Arten von Snippets, Boxen und Informationen an, wodurch die "normalen blauen Links" schnell untergehen und gar nicht mehr beachtet werden. Wie du deine Rezepte für die besonderen Arten der Darstellung vorbereitest und die SERP Layouts für deine Zwecke nutzt, erfährst du in dieser Folge!

Was für Google als Helpful Content zählt und was nicht, darüber gibt es unterschiedliche Ansichten und Mutmaßungen. Wie genau kann man Helpful Content erkennen, und was passiert, wenn es auf einer Website Inhalte gibt, die nicht hilfreich sind, hat Google in dieser Woche erläutert.  Ein Weg zu Helpful Content besteht darin, sich kurz zu fassen und unnötigen Fülltext wegzulassen. Auf der Search Central Live in dieser Woche hat Google bestätigt, dass es Rich Results für Events nicht mehr geben wird. Der Grund dafür, dass Google für die meisten Websites keine FAQ Rich Results mehr anzeigt, ist, dass dieses Suche-Feature von vielen Website-Betreibern zu aggressiv eingesetzt wurde. Auch das bestätigte Google auf der Search Central Live in dieser Woche. Google zeigt jetzt in den Suchergebnissen eine neue Art von Featured Snippet an. Die neuen Multi-Featured-Snippets enthalten verschiedene Themen und zahlreiche kleinere Snippets.

Google hat gleich zwei große Updates beendet: Sowohl das Core Update als auch das Spam Update vom Oktober ist abgeschlossen. Zeit, die Auswirkungen der Updates zu analysieren. Google zeigt aktuell keine Rich Results für Veranstaltungen mehr an. Es erscheinen nur noch Featured Snippets sowie die Google Event Suche. Google Explore, eine neues Suche-Feature von Google, gefährdet den organischen Traffic mancher Websites. Der Grund: Google Explore wird inzwischen für manche Suchanfragen sehr prominent angezeigt. Straft Google KI-Inhalte ab? Diese Frage ist im Grunde schon falsch gestellt, denn es geht nicht um die Entstehung, sondern um den Mehrwert der Inhalte.

Das Google Helpful Content Update lief vom 14. bis zum 28. September, also genau zwei Wochen. Nachdem das Update jetzt beendet ist, zeigt sich, dass Google manche Dinge umgesetzt hat, die schon länger propagiert werden. Das wird vor allem anhand der Verlierer des Updates deutlich. Die Änderung des Textes für Featured Snippets kann mehr Klicks bringen, birgt aber auch die Gefahr, das Google das Featured Snippet nicht mehr anzeigt. Was sagt Google dazu? Google bietet jetzt mit 'google-extended' eine neue Möglichkeit, die Verwendung von Website-Inhalten durch Google Bard und Vertex AI Generative API per robots.txt zu steuern. Anzeigen sind laut Google integraler Bestandteil von Webseiten. Deshalb ist es wichtig, nicht zu viel und vor allem nicht die falsche Werbung auf einer Webseite anzuzeigen.

Episode 175 contains the notable Digital Marketing News and Updates from the week of August 21 -25, 2023.1.LinkedIn Makes it Easier to Create and Manage Newsletters - LinkedIn is updating its newsletter creation user interface (UI) to make it easier for users to create and manage their newsletters. The new UI includes a number of improvements, such as a more intuitive design, a preview pane, and the ability to host multiple newsletters.First off, LinkedIn's rolling out an updated newsletter editing and publishing process, improving on the current creation flow. The preview pane allows users to see how their newsletter will look before they publish it. This is a helpful feature for ensuring that the newsletter is formatted correctly and that all of the content is displayed as intended.“The revamped article editor is purposefully designed to offer a seamless and dependable experience, allowing you to completely focus on sharing your insights and expertise. It's now easier than ever to format, layout, and add a mix of photos, videos, links and more. You can save your articles in progress as drafts to seek a second opinion and gather feedback from others before it goes live. With customization options, you can schedule your article to publish when your community is most active and add a SEO title and description for even more reach”The ability to host multiple newsletters is a new feature that allows users to create different newsletters for different purposes. For example, a user could create one newsletter for their company's news and updates, and another newsletter for their thought leadership content. “Any member or Company via Pages can now host up to five newsletters in one place with different topics, design and frequency of posting for each newsletter to strengthen relevance and engagement.”Finally, LinkedIn's also now adding auto-follow for newsletter subscribers, so that when a new subscriber signs up to your newsletter, they'll also follow your regular LinkedIn updates as well. I'm not sure that this is the best way to go, as newsletter subscribers are not explicitly seeking to follow all of a member's updates, but it could help in building your LinkedIn audience, and maximizing engagement through extended notifications.LinkedIn says that its newsletter updates will be rolled out to all users over the next month.2. TikTok Pushes Retailers to Adopt Native Shopping - TikTok is pushing retailers to adopt its native shopping elements, as it looks to further grow its in-app commerce business. The company recently announced that it is shutting down its Storefront feature, which allowed merchants to connect their third-party shopping process into the TikTok UI. Originally launched back in 2021, TikTok's Storefronts are primarily focused on direct connection with Shopify, and enabling Shopify merchants to display their products in-stream. TikTok has since expanded Storefront integration to other eCommerce providers as well, but now, it's confident that its own TikTok Shop offering will cover all retailer requirements.Now, TikTok wants retailers to rely on its own shopping tools, such as TikTok Shop, which allows users to browse and purchase products directly from videos and live streams. According to TikTok: “Storefront will be officially discontinued and unavailable for use. This means your Storefront products will no longer be visible on your TikTok profile, or be eligible for inclusion in short videos, LIVEs and ads. You will also lose access to your Storefront on Store Manager. It's important to migrate from your Storefront to TikTok Shop as soon as possible.”TikTok Shop is still in its early stages, but it has already seen some success. In April, TikTok announced that it had processed over $3 billion in GMV through TikTok Shop. The company is also working on expanding TikTok Shop to other countries, including the United States.The move to native shopping elements is a sign of TikTok's ambitions in the e-commerce space. In China, in-app shopping has become the key revenue stream for the local version of the app, but thus far, Western users haven't shown the same enthusiasm for in-stream purchases. TikTok has the reach, the experience, and the expertise to make this happen. Now, it's just down to whether users actually want to be able to shop in-stream.3. TikTok Launches Search Ads: A New Way to Reach Your Target Audience - It's official – TikTok is bringing ads to its search results.  TikTok has begun rolling out ads in search results, giving brands a new way to reach users who are actively looking for information about their products or services. The ads will appear alongside organic search results, and they will be labeled as "Sponsored." TikTok said this depends on: Relevancy, user intent (as understood from their search query), and broader learnings from other user behavior. Per Tiktok: “The typical search journey starts with a user clicking the search button at the top of the For You feed. From there, they type in a search query, which then yields a series of search results. The ads appear among these search results. Once a user clicks on a search ad, the ad mirrors the in-feed TikTok experience, with users able to continue scrolling through the search results in the order they appear on the page.”TikTok's search ads are not a standalone ads product. Rather, ads are an extension of a TikTok video ad buy. TikTok's search ads are powered by the same technology as its In-Feed Ads, which means that they can be targeted to users based on their interests, demographics, and other factors. This makes them a highly effective way to reach a specific audience with relevant advertising.The launch of TikTok's search ads is a major development for the platform, as it opens up a new revenue stream for the company and gives brands a new way to reach their target audience. It is also a sign of TikTok's growing ambitions in the advertising market. TikTok has 100 million U.S. monthly active users, which means there is a big opportunity for your brand or business to be found. Google has acknowledged TikTok search is a legitimate threat to its search business.4. YouTube's Tips for Creating Successful Shorts - YouTube Shorts is the fastest-growing content type on YouTube, and is now driving over 50 billion daily views in the app. YouTube has published a new interview with Shorts Product Lead Todd Sherman, in which Sherman answers some of the most common questions about Shorts, including how they're using hashtags, how often you should post, the Shorts algorithm, and what's coming next. “For example, on long form, a lot of the times people are choosing which video by tapping on it on their phone, or clicking on it on the web, and that choice is something that drives a lot of engagement. On short form, people are swiping through a feed, and discovering things as they go. That's one important difference.”Sherman says that Shorts views are not measured when a Short appears on screen, but are more aligned with actual viewer interest. “What we try and do with a view is have it encode for your intent of watching that thing, so that creators feel like that view has some meaningful threshold that the person decided to watch. It doesn't mean it's their favorite video ever, it just means that they are deliberately watching it.” Sherman says that YouTube doesn't publish its actual calculations on this, in order to stop people trying to game the system.Sherman says that the Shorts team has opted not to add specific thumbnail creation tools for Shorts because most Shorts views come from people swiping through the Shorts feed, which means that most people won't see your thumbnails anyway. YouTube has added the capacity to select a frame from your clip as the thumbnail, but there are no plans to add custom thumbnail options. YouTube advises that creators should “think audience, not algorithm” within their creative process. On hashtags, he said “Sometimes a hashtag can be associated with a real world thing that's happened, like an event, and you wanna' associate it with it. Other times they're focused on topics, and I think in both those cases, creators should consider using them.”Creators should also experiment with different types of content and collaborate with other creators to reach a wider audience.In terms of the Shorts algorithm, YouTube says that it takes into account factors such as watch time, engagement, and the creator's overall channel performance. The company also advises against posting too many shorts in a short period of time, as this can lead to lower engagement. “If you generated a bunch of relatively lower quality videos and then posted those, and got meager engagement on them, that energy is probably better spent in just making a better video and fewer of them.”Some gurus claim that re-uploading can effectively re-trigger the algorithm to expand your distribution, but Sherman says that this is not a great strategy. “I would not advise that. I've heard people talk about this as like a growth hack on Twitter or something [but] I think that there's also a risk that it gets seen as spam in our systems.”5. Google Ads Enhanced Customer Service: Get help from a Google Ads expert for $50 per call - Google Ads has started rolling out a new paid customer support service for small businesses. PPC expert Natasha Kaurra spotted the new feature on her account for the first time and decided to provide a sneak preview of what it looks like on X (formerly known as Twitter). The service, called "Enhanced Customer Service," offers businesses one-on-one phone consultations with a Google Ads expert for $50 per call. However, the new tool is still in beta and so is not yet available to everyone.The service is currently available to a limited number of businesses, but Google plans to expand it to more businesses in the coming months. Google claims that in the consultation, a Google Ads expert will help the business with a specific issue they are having with their Google Ads campaigns. The expert can help with a variety of tasks, such as setting up campaigns, optimizing bids, and creating ad copy.The service is designed to help small businesses get the most out of Google Ads. By providing businesses with one-on-one support, Google hopes to help them improve their campaigns and get better results.Please listen to me and stay away from this service. If you want to hear why I'm asking you to stay away from this service then do give the show a listen. 6. Google August 2023 Core Update: What You Need to Know - Google announced its August 2023 core update on August 22, 2023. This is the second broad core algorithm update of 2023, following the March 2023 core update.The August 2023 core update is designed to improve the quality of search results. Google has not released any specific details about the update, but it is likely to focus on factors such as relevance, expertise, and authority.Early unconfirmed reports suggest that the August 2023 core update has had a significant impact on search results. Some websites have seen their rankings improve, while others have seen their rankings decline.It is important to note that core updates can take several weeks to fully roll out. This means that the full impact of the August 2023 core update may not be known for some time. Here are the most important things that we know right now in short form: Name: Google August 2023 Broad Core Update Launched: August 22, 2023 at around 1:30 pm ET Rollout: It will take about one to two weeks to roll out Targets: It looks at all types of content Penalty: It is not a penalty, it promotes or rewards great web pages Global: This is a global update impacting all regions, in all languages. Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast. Discover: Core updates impact Google Discover and other features, also feature snippets and more. Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's core update advice. 7. Google Search Can Now Index CSV Files: What You Need to Know - Google Search has recently updated its help document to say that it can now index Comma-Separated Values (.csv) files. This means that Google Search can now show CSV files in its search results when relevant to the query. This is a significant change, as it opens up the possibility of indexing a much wider range of data.CSV files are a common way to store data, and they are often used to store information such as customer lists, product data, and financial data. This means that businesses and organizations that have CSV files can now potentially have their data indexed by Google Search.There are a few things to keep in mind if you want to have your CSV files indexed by Google Search. First, the file must be publicly accessible. Second, the file must be well-formatted and easy to read. Third, the file must contain relevant keywords.8. Google: Internal Links Pointing To Same Page Don't Affect SEO -  John Mueller was asked if internal links that point to the same page have any SEO value. The exact question from Sina Afkham was, "How much weight does Google give to internal links pointing to a page itself? Does Google consider the anchor text of these links to gain a better understanding of what the page is about?" Mueller replied that Google does not give these links any more weight than other links. He explained that Google understands that internal links are often used to create a navigation structure for a website, and that they do not necessarily indicate that the linked page is more important than other pages on the site.This means that internal links pointing to the same page should not be used as a way to artificially boost the ranking of that page in search results. Instead, internal links should be used to help users navigate your website and find the information they are looking for.9. On Google's Ranking Systems From Google's Search Off The Record Podcast - In a recent episode of the Google Search Off The Record podcast, Danny Sullivan, Google's Search Liaison, discussed the company's ranking systems and how they are evolving. Sullivan revealed that Google uses multiple ranking systems, not just one algorithm, and that these systems are constantly being updated. “A lot of people think, ‘Oh, there's the Google algorithm, and that's it, it's this big giant thing.' And of course, as we all know, there's multiple systems that all come into play.”He also said that Google is now viewing updates as ongoing, rather than one-time changes. The podcast touched on SEO professionals' mistaken beliefs about ranking algorithm updates. One misconception is that each new update necessitates reworking your SEO strategy. However, Sullivan disagrees with this view.“If you've seen a change after one of these systems has been launched or an updated system been launched then that's probably a sign that, well, maybe you're not as aligned as you should be with what these things have been looking for with what Google's generally trying to look for.”Sullivan addressed the concerns of some SEO professionals who believe that Google's increased transparency about its ranking systems could lead to more gaming of the system. He said that Google is committed to providing accurate and relevant search results, and that it will continue to take steps to prevent gaming.“I think that I feel like more of our shift these days is less about these are the specific things and more of these are the mindsets you should be following.”Finally, Sullivan discussed the importance of creating high-quality content that is relevant to users' search intent - Create genuine, engaging content tailored to your target audience. He said that this is still the best way to rank well in Google search results.“Now more than ever, having that authentic content that you created because you have an actual audience in mind that you know would come to it directly, that is your way forward as you try to navigate this world of how ranking systems are evolving.”In conclusion, while staying informed is essential, Sullivan says most updates don't require dramatic alterations to your overall SEO approach.10. Google: A Page Doesn't Have To Be In The Top 10 Results To Be A Featured Snippet - Featured snippets (also known as Answer box) are a type of search result that appears at the top of the search engine results page (SERP) and quickly answer the users search query. They are typically a brief summary of the most relevant information from a web page, and they can be a great way to get your content noticed by searchers.There are a number of factors that can affect the ranking of featured snippets, including the quality and relevance of the content, the use of keywords, and the overall structure of the page. However, Google has not revealed the exact algorithm that is used to determine which pages are eligible for featured snippets.Shubham Davey asked John Muller "if a page isn't ranking in the top 10 on SERPs, are those pages eligible for featured snippets?"  Google's John Mueller said there is no rule that a page has to rank in the top ten search result positions for it to be considered eligible for a featured snippet position. This directly contradicts the results of a study published by Ahrefs and backed by their own data where they wrote: “If your page is ranking anywhere in the top10 Google search results, it has a chance to also get the #0 spot - a featured snippet. And the best part is that the amount of effort required to get featured is almost zero (that is, if you get lucky).”Google's Danny Sullivan added: “If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.”Given that Ahref contradicts with what John and Danny said, my question to you: Who will you listen to? An outsider or Google's official rep?

Nach langer Zeit rollt Google wieder einmal ein bestätigtes Update. Das 'August 2023 Core Update' läuft aktuell. Kurz vor dem Start hatte Google Tipps dazu veröffentlicht, was Website-Betreiber bei einem Update unternehmen können. Derweil sind bereits die ersten Auswirkungen des Updates sichtbar. Google wird bald die Möglichkeit anbieten, Suchergebnisse zu kommentieren. Außerdem werden Reaktionen auf Kommentare möglich sein. Gibt es zukünftig soziale Rankingfaktoren bei Google? Zumindest bewegt sich Google mit seiner Suche in Richtung Social Media. Noch immer stehen in den Bing Webmaster Tools keine Daten zu Impressionen und Klicks aus ChatGPT zur Verfügung. Das hat vermutlich keine technischen, sondern eher politische Gründe. Um ein Featured Snippet zu erhalten, muss eine Webseite zuvor nicht unbedingt ein Top-10-Ranking belegt haben.

How do you get your content into Google's People Also Ask (PAA) feature on the SERP? In what way does content quality influence the PAA and Featured Snippet sections? How does Google determine what URLs should appear in the PAA box?  The founder of AlsoAsked.com, Mark Williams-Cook, joins Wix's Mordy Oberstein and Crystal Carter to discuss the connection between quality content and Google's PAA SERP feature.   Plus, content marketing maestro Kaleigh Moore stops by to help you understand what it really means to answer a user's question. She shares her expertise in writing quality responses to customer pain points and unravels her understanding of the customer mindset.   Your SEO & content marketing questions are answered on this week's episode of the SERP's Up SEO Podcast! Key Segments: [00:01:53] What's On This Episode of SERP's Up? [00:04:30] Focus Topic of the Week: Influencing the People Also Ask Box [00:06:26] Focus Topic Guest: Mark Williams-Cook [00:35:49] Answering User Questions: Kaleigh Moore [00:43:26] Snappy News [00:44:27] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Mark Williams-Cook Kaleigh Moore Jack Chambers Ward Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Candour SEO Agency Also Asked Search with Candour Podcast Kaleigh Moore Content Writing News: Add Social Media Links To Your Google Business Profiles Google Search Generative Experience adds SGE while browsing  

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google's response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses the evolution of featured snippets. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Live podcast in Brighton - 13th September 2023 Austine Esezobor, host of Democratising SEO, joins Jack Chambers-Ward to discuss Google's SGE and the future of SERPs. Are we heading to a new era of “zero click” SERPs? How different is SGE to when Featured Snippets were introduced almost 10 years ago? What is the long term plan for the Search Generative Experience? Will it replace the traditional SERP entirely? For the full show notes and transcript, go to search.withcandour.co.uk.

Es war wieder eine Woche voller spannender Neuigkeiten rund um die Suche. Während Google bekanntgab, dass die neue Suche (SGE), die sich noch im Experimentierstadium befindet, jetzt mit Warteliste zur Verfügung steht, gibt es für Bing und ChatGPT zahlreiche neue Features. Der Bing-Chat kann jetzt mit verschiedenen Plugins verwendet werden, mit denen die Antworten angereichert werden können. ChatGPT hat jetzt Zugriff auf Suchergebnisse von Bing und kann diese in seine Antworten einbeziehen. Nachdem Googles neue Suche "SGE" jetzt zumindest aus den USA heraus genutzt werden kann, zeigt sich, dass es für Websites nach wie vor viele Möglichkeiten gibt, in den Suchergebnissen zu erscheinen. Auch in den Antworten des KI-Chats, den sogennanten Snapshots, werden Links auf Webseiten angezeigt. Interessant für diejenigen, die Suche-Ads in Google schalten: Google hat in dieser Woche gezeigt, wie Ads in der neuen Suche aussehen können. Besonders bemerkenswert ist, dass die Anzeigen maßgeschneidert für die Bedürfnisse der Nutzer ausgespielt werden und damit besonders gute Klickchancen haben dürften. Google Bard zeigt jetzt auch Bilder in seinen Antworten und gibt Quellen für angezeigte Bilder an. Bald soll Bard auch selbst Bilder erstellen können. Google testet derzeit eine neue Feedback-Funktion für Featured Snippets und fragt, ob die angezeigten Informationen hilfreich sind. Möglicherweise nutzt Google die Antworten für sein Helpful Content System. Auch für Subdomains kann Google jetzt die Namen von Websites in den Suchergebnissen anzeigen. Google stellt die letzten verbleibenden Websites auf Mobile First um. Websites, die danach noch nicht Mobile First sind, bieten auf Mobilgeräten keine gute User Experience.

Auch mit Googles neuer KI-Suche werden Websites relevant sein. Das hat John Müller in dieser Woche erklärt. Es werde Websites geben, die negative Veränderungen zu spüren bekommen, aber auch Websites, für die es positive Veränderungen geben werde. Google testet derzeit eine neue Variante von Featured Snippets, bei denen drei Featured Snippets nebeneinander erscheinen. Nicht zu verwechseln ist das mit einem anderen Google Feature, den sogenannten Perspectives. In einem Interview mit SEO Südwest hat sich Fabrice Canel zur Zukunft der SEO und natürlich zur Entwicklung des neuen Bing geäußert. Eine wichtige Erkenntnis: IndexNow kann die Chancen von Websites für ein Erscheinen in der Suche und im Chat deutlich erhöhen. Google testet mit "Related Steps" ein neues Suche-Feature, das für bestimmte Handlungen einzelne Vorgehensschritte darstellt. Für jeden Handlungsschritt können separate Suchanfragen ausgelöst werden. Für manche Websites zeigt Google einen falschen Indexierungsstatus an - für manche Websites, die bereits auf Mobile First umgestellt wurden, wird noch der Desktop-Crawler angegeben.

Ganz aktuell ist die Meldung, dass Google die neuen 'Perspectives' ausgerollt hat - zunächst einmal nur in den USA und für die mobile Suche. Das neue Suche-Feature sorgt für mehr Abwechslung auf den Suchergebnisseiten. Es handelt sich dabei um einen neuen Filter, der zu einer Suchanfrage verschiedene Arten von Inhalten von unterschiedlichen Autoren und Publishern darstellt. Ebenfalls neu und noch in der Testphase sind Triple Featured Snippets: Dabei erscheinen für bestimmte Suchanfragen drei Featured Snippets nebeneinander. Mit bestimmten Maßnahmen lassen sich die Chancen erhöhen, einen der Plätze in einem solchen Featured Snippet zu ergattern. In der neuen Google Suche "SGE" erscheinen innerhalb der KI-Snapshots für produktbasierte Suchen andere Quellen als auf den ersten Plätzen der organischen Suchergebnisse. Das erhöht die Vielfalt auf den Suchergebnisseiten. Laut Google gibt es keine künstliche Obergrenze für die Zahl von indexierten Seiten pro Website und auch keinen "Index Bloat". Wenn Google in den Suchergebnissen sogenannte Host Groups für eine Website anzeigt, sollte man darüber nachdenken, die verschiedenen Seiten der Host Group zusammenzulegen.

This episode was recorded live on SISTRIX's Youtube - click here to watch the video version. Jack Chambers-Ward is joined by Mark Williams-Cook to discuss the latest SEO news including: Should you be regularly disavowing links in 2023? TrendWatch February 2023 Featured snippets have a new blue highlight For the full show notes and transcript, go to search.withcandour.co.uk

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippet increases. Chris is the VP of Marketing for the Go Fish Digital team and works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. Learn everything you need to know about featured snippets on this episode of the EDGE! [00:02:53] Introducing Chris Long  [00:05:25] The Gandalf of SEO [00:07:44] Featured Snippets [00:13:18] SERP Features & Tools [00:14:48] EDGE of the Web Title Sponsor: Site Strategics [00:15:47] SERP Real Estate [00:17:36] Steps to Securing Featured Snippets [00:18:55] “What Is” Queries [00:21:13] Entity SEO & SERP Features [00:22:53] EDGE of the Web Sponsor: Wix [00:23:49] Tables In Featured Snippets [00:27:51] CMS Impacts Scale [00:30:24] EDGE of the Web Sponsor: SE Ranking [00:31:37] Organic Rankings Impact Featured Snippet Likelihood Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://twitter.com/gofishchris https://www.linkedin.com/in/chris-long-marketing/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

Das Google Product Reviews Update ist abgeschlossen und hat sich auch auf einige deutschsprachige Websites ausgewirkt. Auf den Suchergebnisseiten von Google sind jetzt auch in der Desktop-Version die Favicons und die Namen der Websites zu sehen. Neu ist auch das blaue Highlighting in den Featured Snippets von Google. Link Hoarding funktioniert laut John Müller von Google nicht, und Bard ist laut Google kein Bestandteil der Suche.

This is the fourth part of a series that breaks down exactly what Google wants from a blog post. 

How to rank higher than No. 1 on Google: A SERP features story. You've seen more and more methods for ranking #0 in search results lately, right? You've likely seen the People Also Ask (Related Questions) boxes – the accordion-like question and answer boxes are Google search result pages (SERPs). Introducing why Featured Snippets are an important part of SEO and digital marketing and how you can appear in them to drive increased traffic to your site.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

You've seen more and more methods for ranking #0 in search results lately, right? You've likely seen the People Also Ask (Related Questions) boxes – the accordion-like question and answer boxes are Google search result pages (SERPs). Introducing why Featured Snippets are an important part of SEO and digital marketing and how you can appear in them to drive increased traffic to your site.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google's response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses the evolution of featured snippets. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Keywords sure aren't what they used to be. Google is challenging SEOs to understand the user first. Here's where to start. Crystal Carter, Head of SEO Communications at Wix, kicks off this episode with an explanation of keywords in search and how Google has evolved its understanding of user intent (as opposed to the literal use of the word). Along with Mordy Oberstein, Wix's Head of SEO Branding, they break it down like this: Understanding what's already on the SERP (like the actual SERP) gives you the full picture of how Google understands user intent. Analyzing the current real estate shows how users are being affected along their search pursuit. SEO legend Cindy Krum of Mobile Moxie, also jumps in and provides a solid overview of how leveraging topic-cluster knowledge guides an understanding of user intent. Entities matter a lot, and they continue to make keywords less relevant. Oh, and one more thing. We need to talk about the WixVerse and Featured Snippets. Mordy and Crystal catch up with Idan Segal, Head of Organic Growth & Brand Development at Wix, as we go Inside the WixVerse. Let's dive in. [00:01:46] What's On This Episode of SERP's Up? [00:02:57] Focus Topic of the Week: The Real Deal on Keyword Research [00:16:47] Focus Topic Guest: Cindy Krum [00:24:12] Deep Thoughts, with Crystal and Mordy [00:30:13] Inside the WixVerse: Idan Segal [00:41:43] Snappy News [00:42:07] News: New Google Featured Snippet With Multiple Answers, New Design, Callouts & More? [00:42:54] News: Google Announces September 2022 Core Algorithm Update [00:46:31] Follow of the Week   Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Cindy Krum: https://twitter.com/Suzzicks Idan Segal: https://twitter.com/M0b1leF1rst Lazarina Stoy: https://twitter.com/lazarinastoy Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Featured Snippets In 2022: https://www.slideshare.net/CrystalCarter21/featured-snippets-in-2022-search-london  Lazarina Stoy SEO Resources: https://lazarinastoy.com/ Google's shifts from authority to content diversity on the SERP https://www.wix.com/seo/learn/resource/google-authority-to-content-diversity News: New Google Featured Snippet With Multiple Answers, New Design, Callouts & More?: https://www.seroundtable.com/new-google-featured-snippet-designs-callouts-answers-34048.html Google Announces September 2022 Core Algorithm Update: https://www.searchenginejournal.com/google-announces-september-2022-core-algorithm-update/464195/

Das Jobportal Stepstone kennt jeder. Aber das Portal ist nicht nur bei den Stellenanzeigen sehr sichtbar und bekannt. Auf der Plattform sind auch zahlreiche Ratgeber und Landingpages, die sich rund um Karriere drehen. Mit diesen Themen ist Stepstone sehr präsent, vor allem in den Featured Snippets, also dem hervorgehobenen Suchergebnis, das häufig sehr viel Traffic generiert. Genau darüber sprechen wir mit Justus Ledig. Er ist als Teamlead SEO verantwortlich für die sogenannten „Mid Funnel“-Themen bei Stepstone. Über den Link findest Du noch mehr Infos, Charts und Analysen: https://www.jaeckert-odaniel.com/interview-mit-justus-ledig-von-stepstone-ueber-featured-snippets/?utm_source=podcatcher&utm_medium=referral Hier kannst du dich für unseren Newsletter anmelden: https://www.jaeckert-odaniel.com/newsletter/?utm_source=podcatcher&utm_medium=referral Bleibe auf LinkedIn mit uns in Kontakt: Fabian: https://www.linkedin.com/in/fabianjaeckert/ Benjamin: https://www.linkedin.com/in/benjamin-o-daniel/

Marc Aflalo of Double Tap TV shares Google's initiative to improve the quality of their 'feature snippets.' From the August 22, 2022 episode.

On this week's episode, our brave host Jack Chambers-Ward is riding solo and gives you a rundown of the week's SEO news including: Wix's new site inspection tool Google steps up featured snippets with MUM; Google Search Console performance report bug with Discover on July 26th Google Search Console simplifies its reports with a new item classification The full show notes with links and transcripts can be found at search.withcandour.co.uk

Google launched new features in search, one where Google is using MUM to give featured snippets a consensus - it is pretty cool. Google also released new about this result features and expanded content advisories in search...

Googles Suchergebnisseiten sind in dieser Woche ordentlich durcheinandergewirbelt worden. Welche Ursache dahintersteckt, ist nach wie vor unklar. Außerdem hat Google wichtige Änderungen für Featured Snippets bekanntgegeben. Weitere Meldungen in dieser Ausgabe: Google hat Verbesserungen für Suchanfragen mit Anführungszeichen vorgenommen, 'About this result' kommt bald auch auf deutsche Suchergebnisseiten und: 'Noindex' auf einer Seite in einem Hreflang-Cluster kann sich auch auf die anderen Seiten des Clusters auswirken.

Featured snippets get the first position. Many websites still ignore it. Take the chance. Himani Kankaria shares her valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Here is our sponsor – Ahrefs which provides SEO tools and…

The show started with a Twitter update that could benefit e-commerce merchants. The hosts then moved on to the open secret of Google Search, testing the new featured snippet layout, ‘brand story snippet,' LGBTQ+ owned attribute to business profiles, and much more!  Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today, we're going to talk about featured snippets. If you want to get on the first page of Google in a legitimate way, that costs nothing and puts you ahead of sites that are more substantial than yours, well you came to the right place. That's what this episode is about. Screw The Commute Podcast Show Notes Episode 610 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 02:30 Tom's introduction to Featured Snippets 05:05 How to show up as a "Featured Snippet" 07:26 Using YouTube can also be very effective 08:55 Make sure your site is substantial 12:13 Ensure your answers are objective 15:00 Sponsor message Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Disabilities Page - https://imtcva.org/disabilities/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Dozen Website Tips - https://screwthecommute.com/609/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Mordy's back with the EDGE team as we go through a number of great news pieces this week from Search Engine Land, Search Engine Roundtable, TechCrunch and Search Engine Journal.  Had a fun time listening to Mordy's analogy of echo chamber quality content - let's say he did a crappy job explaining it (27:20 mark if your interested).   [00:05:21] Big Changes coming for Featured Snippets [00:13:14] Universal Analytics' Real-Time bug will remain, another reason to go to GA4 [00:16:53] EDGE of the Web Title Sponsor: Site Strategics [00:18:49] What do scammers do when they grab up a popular domain [00:23:55] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:25:18] Thousands of responses state that Google Search is worse. [00:26:34] This Week's Poll   #StandwithUkraine edgeofthewebradio.com/ukraine

Google rollt derzeit verschiedene neue Suche-Features aus und testet eine neue Variante der Suchergebnisseiten. Bereits live verfügbar sind zwei neue Arten von Featured Snippets und Sitelinks, welche direkt auf bestimmte Textstellen verlinken. Außerdem: praktischer Tipp, wie sich RSS- und Atom-Feeds einfach per Google Search Console einreichen lassen, und: Was man unternehmen kann, wenn Google neue Beiträge nicht indexieren möchte.

In the latest episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about the weekly digital marketing news. He also talks about the technical ways to get a Featured Snippet in Google, and goes through a list of local seo marketing tactics.

Most featured snippets come from what would have been organic results 1 through 3. However 20% of featured snippets come from results 6-10 and while featured snippets do not offer the click through rate of a #1 organic result, if you can answer a question query well and jump from a position down the page, it can be a huge SEO win and a quick way to the top of the rankings. Consumers had much higher expectations of chat response than SMS. With live chat, users expect responses within minutes and with SMS there is a much greater latitude. What does this mean for business responses to customers when the number of messages coming from different sources? By switching to asynchronous messaging businesses can gain an advantage in responding to customers that customers might prefer. A hallmark of Google's competition with Amazon strategy is their integration of local product search with local business search. This development, of showing products and product availability in the 3 pack, is a tell of both Google's product search ambitions and of the direction of their local search results. The ability to integrate real time product availability directly into local search results indicates Google's aggressive move into a local search result that is both more visual AND more transactional.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 57

Geoff Kerbis is back on The Digital Marketing Troop, this time bringing his SEO expertise to illuminate Google's Featured Snippet. In this episode, we talk about: What types of Featured Snippets exist The relationship between Featured Snippets and voice search When you should optimize for clicks vs Featured Snippets The legend of Sven Johnson, and much more… 

Melissa Fach talks with Jason Barnard about content-focused Google updates. Long gone are the days where the number of inbound links would mostly determine a webpage's position on the SERP. Today, Google has completely shifted its focus to quality content and user experience.During this very informative and enjoyable conversation, Melissa shares absolutely boatloads: her own philosophy on how to create a flawless piece of content, a reliable process for writing an article and the most common mistakes people make when writing content. What you will learn 0:30 Melissa's Brand SERP - looking at multiple verticals3:31 Jason's Knowledge Panel and his ongoing experience with Wordlift4:23 Melissa's role on Jason's copywriting improvement5:22 About the latest Content Focused Google Updates — How important is Expertise, Authoritativeness, and Trustworthiness (E-A-T)?7:47 Offering a solution as a content strategy and the value of Content Hubs11:29 Featured Snippets as a sign of Google's trust, and zero-click searches14:41 Google's purpose with “Your Money or Your Life” search quality ratings16:08 How to improve one's authoritativeness 17:00 Can Google identify authors by their writing style?18:03 AI-generated content - it lacks a human soul20:45 Melissa describes her most successful written piece on Semrush21:23 How important is tone and engagement for Google?22:30 Takeaways and hints from the last Google update24:44 The importance of headings and structuring content correctly26:58 Melissa's tips on how to write a great piece of content30:56 Google's shift towards a more content-focused engine in 202034:01 Matching intent for your audience and for Google Subscribe to the podcast Subscribe here >> This episode was recorded live on video June 16th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Melissa Fach talks with Jason Barnard about content-focused Google updates. Long gone are the days where the number of inbound links would mostly determine a webpage's position on the SERP. Today, Google has completely shifted its focus to quality content and user experience.During this very informative and enjoyable conversation, Melissa shares absolutely boatloads: her own philosophy on how to create a flawless piece of content, a reliable process for writing an article and the most common mistakes people make when writing content. What you will learn 0:30 Melissa's Brand SERP - looking at multiple verticals3:31 Jason's Knowledge Panel and his ongoing experience with Wordlift4:23 Melissa's role on Jason's copywriting improvement5:22 About the latest Content Focused Google Updates — How important is Expertise, Authoritativeness, and Trustworthiness (E-A-T)?7:47 Offering a solution as a content strategy and the value of Content Hubs11:29 Featured Snippets as a sign of Google's trust, and zero-click searches14:41 Google's purpose with “Your Money or Your Life” search quality ratings16:08 How to improve one's authoritativeness 17:00 Can Google identify authors by their writing style?18:03 AI-generated content - it lacks a human soul20:45 Melissa describes her most successful written piece on Semrush21:23 How important is tone and engagement for Google?22:30 Takeaways and hints from the last Google update24:44 The importance of headings and structuring content correctly26:58 Melissa's tips on how to write a great piece of content30:56 Google's shift towards a more content-focused engine in 202034:01 Matching intent for your audience and for Google Subscribe to the podcast Subscribe here >> This episode was recorded live on video June 16th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search's results (which is important in its own right), today I'm going to go over 5 tips for landing features snippets on Google Search. A featured snippet is that first box that pops up in a Google Search just above the ranked results. It provides information or answers a question that users commonly ask. This answer could be a picture, video, list, or text explanation that is relevant to a question or topic that the user has typed into the Google Search bar. Essentially, Google searches for the best, most relevant answer, and places it in this coveted spot. Technically, if you land a featured snippet, you're in position 0 because it pops up ahead of position 1, which is the top of the ranked results. What a place to be!General Info:Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34AIf you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/marketing-consultation/and we'll connect with you as soon as possible.For a free copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbms4350/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Ali Alvi with Jason Barnard at The Bing Series Ali Alvi talks to Jason Barnard about the search algorithm for featured snippets. First thing we learn is that this feels a lot like a soccer interview. https://www.youtube.com/watch?v=l0UhsQb5iAU Then Ali confirms what Gary Illyes said in 2019 - the different candidate sets use the core algo in a modular fashion. Ali is team lead for the Q&A candidate (Q&A is Bing's name for featured snippet) But also that all of the algos are end-to-end neural networks. We know what goes in, we see what comes out… but nobody knows what goes on in between :) And a nice clarification - Q&A are pulled from the blue links below it. Other rich elements such as video and images don't rely on the pages the 10 blue links provide - they have a separate selection process. Now that is interesting. Even more interesting - Ali answers the intriguing question “where do the descriptions for the blue link / core results come from?” (spoiler alert - it isn't from the core algo!) We talk a great deal about trust - Bing must trust the website providing the answer. So building trust over time has to be key. And then onto the main factors / features that affect ranking for Q&A are: accuracy, trust, authoritativeness, freshness… and not being offensive (aka safeguarding Microsoft's reputation).  We also discuss Google's decision to remove the result from the main results when content is used as a featured snippet (Ali doesn't agree with Google here). And finally, dependence on annotations by the crawling and indexing team, as discussed with Fabrice Canel in the previous episode. It all fits together so nicely ! Catch the rest of the Bing Series: How Ranking Works at Bing - Frédéric Dubut, Senior Program Manager Lead, BingDiscovering, Crawling, Extracting and Indexing at Bing - Fabrice Canel Principal Program Manager, BingHow the Q&A / Featured Snippet Algorithm Works - (this episode) Ali Alvi,  Principal Lead Program Manager AI Products, BingHow the Image and Video Algorithm Works - Meenaz Merchant, Principal Program Manager Lead, AI and Research, BingHow the Whole Page Algorithm Works - Nathan Chalmers, Program Manager, Search Relevance Team, Bing

Ali Alvi with Jason Barnard at The Bing Series Ali Alvi talks to Jason Barnard about the search algorithm for featured snippets. First thing we learn is that this feels a lot like a soccer interview. https://www.youtube.com/watch?v=l0UhsQb5iAU Then Ali confirms what Gary Illyes said in 2019 - the different candidate sets use the core algo in a modular fashion. Ali is team lead for the Q&A candidate (Q&A is Bing's name for featured snippet) But also that all of the algos are end-to-end neural networks. We know what goes in, we see what comes out… but nobody knows what goes on in between :) And a nice clarification - Q&A are pulled from the blue links below it. Other rich elements such as video and images don't rely on the pages the 10 blue links provide - they have a separate selection process. Now that is interesting. Even more interesting - Ali answers the intriguing question “where do the descriptions for the blue link / core results come from?” (spoiler alert - it isn't from the core algo!) We talk a great deal about trust - Bing must trust the website providing the answer. So building trust over time has to be key. And then onto the main factors / features that affect ranking for Q&A are: accuracy, trust, authoritativeness, freshness… and not being offensive (aka safeguarding Microsoft's reputation).  We also discuss Google's decision to remove the result from the main results when content is used as a featured snippet (Ali doesn't agree with Google here). And finally, dependence on annotations by the crawling and indexing team, as discussed with Fabrice Canel in the previous episode. It all fits together so nicely ! Catch the rest of the Bing Series: How Ranking Works at Bing - Frédéric Dubut, Senior Program Manager Lead, BingDiscovering, Crawling, Extracting and Indexing at Bing - Fabrice Canel Principal Program Manager, BingHow the Q&A / Featured Snippet Algorithm Works - (this episode) Ali Alvi,  Principal Lead Program Manager AI Products, BingHow the Image and Video Algorithm Works - Meenaz Merchant, Principal Program Manager Lead, AI and Research, BingHow the Whole Page Algorithm Works - Nathan Chalmers, Program Manager, Search Relevance Team, Bing

Google has had a busy 2020 so far. Not only have they changed the look of paid and organic search results on desktop, they have also rolled out a major update to featured snippets. Tune in to this episode to learn more about these changes and their implications on your search traffic. Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. -=-=-=-=- SEO news stories discussed in this episode: Google Changes the Look of Paid and Organic Search Results on Desktop - https://www.searchenginejournal.com/google-changes-the-look-of-paid-and-organic-search-results-on-desktop/343443/ Google's Featured Snippet Changes & Impact on Organic Traffic - https://www.searchenginejournal.com/googles-featured-snippet-changes-impact-on-organic-traffic-study/345176/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

In the past, getting the number one position in search results was the ultimate goal for businesses. But Google has reset the starting point. And now position zero is the most important spot for your business - and soon, the only one that matters. Featured snippets and voice search are the biggest developments impacting this. In this episode, you'll learn exactly what these are and how to start improving your SEO now.

Emily Potter with Jason Barnard at BrightonSEO April 2019 Emily Potter talks with Jason Barnard (The Brand SERP Guy) about Google being the enemy. Emily Potter has had a varied career. Google aren't playing the game anymore, on-SERP is making SEO harder and harder and featured snippets are having a major negative impact on CTR. Or are they? And what is the type of traffic? I love Emily's Monday morning actions. Google has the route to sale but not the sale and Amazon have the sale, but not the route to sale. Which means they kind of rely on each other. If you are smaller brand and/or a published, fear the Featured Snippet. I mention the idea that the Featured Snippet has a separate algorithm based on the Knowledge Graph. Whatever the effect on CTR, at least you get your brand out there and in front of people… plus Featured Snippets are a very achievable Rich Element or SERP feature to grab.

Emily Potter with Jason Barnard at BrightonSEO April 2019 Emily Potter talks with Jason Barnard (The Brand SERP Guy) about Google being the enemy. Emily Potter has had a varied career. Google aren't playing the game anymore, on-SERP is making SEO harder and harder and featured snippets are having a major negative impact on CTR. Or are they? And what is the type of traffic? I love Emily's Monday morning actions. Google has the route to sale but not the sale and Amazon have the sale, but not the route to sale. Which means they kind of rely on each other. If you are smaller brand and/or a published, fear the Featured Snippet. I mention the idea that the Featured Snippet has a separate algorithm based on the Knowledge Graph. Whatever the effect on CTR, at least you get your brand out there and in front of people… plus Featured Snippets are a very achievable Rich Element or SERP feature to grab.

Fernando Angulo with Jason Barnard at SEMrush Meetup Tel Aviv 2019 I start by overdoing his surname in the song. Then he tells me that he did 152 events last year. Then onto featured snippets – and SEMrush's study of 80,000,000 featured snippets (with hints as to how to get them). I link the 20th March update with the big uptick in featured snippets on that date. Fernando gives me the lowdown on how featured snippets are evolving. Fernando sees beauty in featured snippets and tells me about the most beautiful tabular featured snippet he has seen (Australian). Featured snippets are for brand awareness and consideration – embrace them, and you will flourish. Don't ignore preposition keywords – that is how people research the purpose of a product. Apparently the search results for queries around iPhone are very, very different across countries – and that becomes very obvious (and important) for the latter stages of the purchase process. Onto the factors for ranking as the featured snippet. Then 55% of featured snippets have a ‘people also ask', as do results with images, carousels and videos – this is the start of predictive search and Google preempting our needs. Loads of countries don't have featured snippets in their language – and that is an amazing opportunity (unless Google gets really good at translation). Then onto the number of words in different languages and the ensuing ambiguity and the need for context… I push things too far (as usual) and get over-theoretical about Polish, Russian, Hebrew… Finally, Fernando tells us that ranking factors will no longer be a factor in our thinking in the near future. Finally, if you can solve the users' question or problem quickly, then you will win the game.

Fernando Angulo with Jason Barnard at SEMrush Meetup Tel Aviv 2019 I start by overdoing his surname in the song. Then he tells me that he did 152 events last year. Then onto featured snippets – and SEMrush's study of 80,000,000 featured snippets (with hints as to how to get them). I link the 20th March update with the big uptick in featured snippets on that date. Fernando gives me the lowdown on how featured snippets are evolving. Fernando sees beauty in featured snippets and tells me about the most beautiful tabular featured snippet he has seen (Australian). Featured snippets are for brand awareness and consideration – embrace them, and you will flourish. Don't ignore preposition keywords – that is how people research the purpose of a product. Apparently the search results for queries around iPhone are very, very different across countries – and that becomes very obvious (and important) for the latter stages of the purchase process. Onto the factors for ranking as the featured snippet. Then 55% of featured snippets have a ‘people also ask', as do results with images, carousels and videos – this is the start of predictive search and Google preempting our needs. Loads of countries don't have featured snippets in their language – and that is an amazing opportunity (unless Google gets really good at translation). Then onto the number of words in different languages and the ensuing ambiguity and the need for context… I push things too far (as usual) and get over-theoretical about Polish, Russian, Hebrew… Finally, Fernando tells us that ranking factors will no longer be a factor in our thinking in the near future. Finally, if you can solve the users' question or problem quickly, then you will win the game.

Eric Enge, CEO at Stone Temple Consulting, spent 15 to 20 years providing SEO, content marketing, and social media for large enterprise clients, including several Fortune 50 clients. The company distinguishes itself with a strong commitment to solving actual problems, rather than pitching generic formulas and “hoping they stick.” Stone Temple Consulting became part of Perficient Digital, a $500 million public consulting firm, in July 2018, after a 3-month courtship. Today, Eric serves as General Manager of Perficient Digital. Lead co-author of The Art of SEO, the 900+ page “bible of SEO,” contributing author (Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger and Social Media Today), host of 2 live video broadcasts a week (The Digital Marketing Excellence Show and The Digital Marketing Answers Show) and a Coursera Instructor, Eric spent the first 10 years of his career at Phoenix Technologies, manufacturer of BIOS, a software piece that “boots” most of the world's computers, and then 5 years running his own business development consulting firm. He took a right turn when a friend asked him to build business development strategies for a DVD e-tail site. Eric researched ways to use search engines to drive traffic the company's page. A year later, organic searches had generated $3 million in annual sales. Eric became the SEO digital marketing expert. Approaching problems from unconventional angles is characteristic of his work. A global Fortune 200 e-commerce site that requested that Stone Temple audit their site, check the SEO, and add some content marketing to overall increase organic search traffic and sales from that traffic. Stone Temple discovered 95 percent of the company's business came from the US site, but Google spent 70% of its crawling time going to the international versions of the site. In a bold move, Stone Temple blocked Google's access to the international versions of the site. The result? Total aggregate site traffic increased 30% in 60 days. In this interview, Eric provides a wealth of information on: 1) the goal and impact of Google's 2018 updates (how to make query responses relevant to users—by looking at not only the content that answers user's question, but also the content that would answer the related questions that would tend to follow), 2) the role of “featured snippets” and “speakable markup.” (A featured snippet includes an answer that has been extracted from a webpage, a link to the page, the page title and the URL. Because the featured snippet block appears above the organic search results and below the AdWords block, it sits, not in position 1 of the Google search results, but in what is referred to as “position 0.”), and 3) the future of conversational interfaces. He asks what a good conversational interface looks like and what it will take to build it. “People will shift to voice experience,” he says, “once it becomes a better option for them than their keyboard experience.” Finally, Eric talks about “who to hire” and why and how he sold his company as he approaches his retirement Eric can be reached on Twitter at @stonetemple or on LinkedIn at https://www.linkedin.com/in/ericenge/.