Podcasts about structured data

In this episode of The Future of ERP, Gaye Bingul, SAP Insurance Industry Lead, and Javier Gil, Head of Global Insurance & Reinsurance at SAP, discuss how the future of insurance relies on AI-powered ERP systems that unify all types of data-structured, unstructured, SAP, and non-SAP-to unlock deeper insights into customers and climate risks. They highlight key challenges insurers face, including complex global data privacy regulations, the growing aging population (“silver segment”), and a widening skills gap due to retiring experts and difficulty attracting new tech talent. Gaye and Javier emphasize how insurers can leverage connected devices, wearables, and AI-driven analytics to offer personalized health and wellness services that help the aging population stay healthy and independent while driving innovation and growth. Listeners gain insight into why digital transformation and advanced ERP solutions are critical for navigating regulatory demands and demographic shifts in the insurance industry.

In this episode of Crazy Wisdom, Stewart Alsop talks with Will Bickford about the future of human intelligence, the exocortex, and the role of software as an extension of our minds. Will shares his thinking on brain-computer interfaces, PHEXT (a plain text protocol for structured data), and how high-dimensional formats could help us reframe the way we collaborate and think. They explore the abstraction layers of code and consciousness, and why Will believes that better tools for thought are not just about productivity, but about expanding the boundaries of what it means to be human. You can connect with Will in Twitter at @wbic16 or check out the links mentioned by Will in Github.Check out this GPT we trained on the conversation!Timestamps00:00 – Introduction to the concept of the exocortex and how current tools like plain text editors and version control systems serve as early forms of cognitive extension.​05:00 – Discussion on brain-computer interfaces (BCIs), emphasizing non-invasive software interfaces as powerful tools for augmenting human cognition.​10:00 – Introduction to PHEXT, a plain text format designed to embed high-dimensional structure into simple syntax, facilitating interoperability between software systems.​15:00 – Exploration of software abstraction as a means of compressing vast domains of meaning into manageable forms, enhancing understanding rather than adding complexity.​20:00 – Conversation about the enduring power of text as an interface, highlighting its composability, hackability, and alignment with human symbolic processing.​25:00 – Examination of collaborative intelligence and the idea that intelligence emerges from distributed systems involving people, software, and shared ideas.​30:00 – Discussion on the importance of designing better communication protocols, like PHEXT, to create systems that align with human thought processes and enhance cognitive capabilities.​35:00 – Reflection on the broader implications of these technologies for the future of human intelligence and the potential for expanding the boundaries of human cognition.Key InsightsThe exocortex is already here, just not evenly distributed. Will frames the exocortex not as a distant sci-fi future, but as something emerging right now in the form of external software systems that augment our thinking. He suggests that tools like plain text editors, command-line interfaces, and version control systems are early prototypes of this distributed cognitive architecture—ways we already extend our minds beyond the biological brain.Brain-computer interfaces don't need to be invasive to be powerful. Rather than focusing on neural implants, Will emphasizes software interfaces as the true terrain of BCIs. The bridge between brain and computer can be as simple—and profound—as the protocols we use to interact with machines. What matters is not tapping into neurons directly, but creating systems that think with us, where interface becomes cognition.PHEXT is a way to compress meaning while remaining readable. At the heart of Will's work is PHEXT, a plain text format that embeds high-dimensional structure into simple syntax. It's designed to let software interoperate through shared, human-readable representations of structured data—stripping away unnecessary complexity while still allowing for rich expressiveness. It's not just a format, but a philosophy of communication between systems and people.Software abstraction is about compression, not complexity. Will pushes back against the idea that abstraction means obfuscation. Instead, he sees abstraction as a way to compress vast domains of meaning into manageable forms. Good abstractions reveal rather than conceal—they help you see more with less. In this view, the challenge is not just to build new software, but to compress new layers of insight into form.Text is still the most powerful interface we have. Despite decades of graphical interfaces, Will argues that plain text remains the highest-bandwidth cognitive tool. Text allows for versioning, diffing, grepping—it plugs directly into the brain's symbolic machinery. It's composable, hackable, and lends itself naturally to abstraction. Rather than moving away from text, the future might involve making text higher-dimensional and more semantically rich.The future of thinking is collaborative, not just computational. One recurring theme is that intelligence doesn't emerge in isolation—it's distributed. Will sees the exocortex as something inherently social: a space where people, software, and ideas co-think. This means building interfaces not just for solo users, but for networked groups of minds working through shared representations.Designing better protocols is designing better minds. Will's vision is protocol-first. He sees the structure of communication—between apps, between people, between thoughts—as the foundation of intelligence itself. By designing protocols like PHEXT that align with how we actually think, we can build software that doesn't just respond to us, but participates in our thought processes.

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations.  Google's recent news about Gemini's real-time video AI and its concerning pervasive presence has sparked widespread conversation, at least with us. Couple this with the perplexing offer to acquire TikTok by Perplexity, and you've got a whirlwind of AI-driven developments. Plus, there is a great research doc this month from SERanking on the comparison of AI platforms: Who tackles Your Money Your Life (YMYL) topics best, DeepSeek ChatGPT or Google AI Overviews? We're not mincing words—John Mueller's insights on the effect of core algorithm updates on AI overviews add an additional layer of excitement as AI and search collide. So we have to make some custom 404 pages for hallucinated URLs to your site from AI Overviews? That does sound right. Hit the play button to catch our spirited dive into these pressing matters with none other than Cindy Krum. Stay informed, entertained, and maybe a bit paranoid, all here on EDGE of the Web! [00:01:30] What's going on with Cindy Krum, SEO Specialist News from the EDGE: [00:02:50] Google Unleashes Gemini's Real-Time AI Video [00:08:28] Perplexity Eyes TikTok [00:14:11] DeepSeek vs. ChatGPT vs. AI Overviews: Which AI model handles YMYL topics best? [00:23:02] EDGE of the Web Title Sponsor: Site Strategics SEO News from the EDGE: [00:24:20] Google: If Searchers Don't Use Your Page In Search, It May Be Removed [00:26:31] Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content [00:29:27] Microsoft Bing: SEOs Should Focus on Conversions & Click Value [00:32:39] EDGE of the Web Sponsor: InLinks [00:33:44] Google's Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? [00:38:37] Google: Not all sites will fully recover with future core algorithm updates [00:42:45] Google Tests AI Search Options Beyond AI Mode Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio

On this episode of the Crazy Wisdom Podcast, host Stewart Alsop welcomes Jessica Talisman, a senior information architect deeply immersed in the worlds of taxonomy, ontology, and knowledge management. The conversation spans the evolution of libraries, the shifting nature of public and private access to knowledge, and the role of institutions like the Internet Archive in preserving digital history. They also explore the fragility of information in the digital age, the ongoing battle over access to knowledge, and how AI is shaping—and being shaped by—structured data and knowledge graphs. To connect with Jessica Talisman, you can reach her via LinkedIn.  Check out this GPT we trained on the conversation!Timestamps00:05 – Libraries, Democracy, Public vs. Private Knowledge Jessica explains how libraries have historically shifted between public and private control, shaping access to knowledge and democracy.00:10 – Internet Archive, Cyberattacks, Digital Preservation Stewart describes visiting the Internet Archive post-cyberattack, sparking a discussion on threats to digital preservation and free information.00:15 – AI, Structured Data, Ontologies, NIH, PubMed Jessica breaks down how AI trains on structured data from sources like NIH and PubMed but often lacks alignment with authoritative knowledge.00:20 – Linked Data, Knowledge Graphs, Semantic Web, Tim Berners-Lee They explore how linked data enables machines to understand connections between knowledge, referencing the vision behind the semantic web.00:25 – Entity Management, Cataloging, Provenance, Authority Jessica explains how libraries are transitioning from cataloging books to managing entities, ensuring provenance and verifiable knowledge.00:30 – Digital Dark Ages, Knowledge Loss, Corporate Control Stewart compares today's deletion of digital content to historical knowledge loss, warning about the fragility of digital memory.00:35 – War on Truth, Book Bans, Algorithmic Bias, Censorship They discuss how knowledge suppression—from book bans to algorithmic censorship—threatens free access to information.00:40 – AI, Search Engines, Metadata, Schema.org, RDF Jessica highlights how AI and search engines depend on structured metadata but often fail to prioritize authoritative sources.00:45 – Power Over Knowledge, Open vs. Closed Systems, AI Ethics They debate the battle between corporations, governments, and open-source efforts to control how knowledge is structured and accessed.00:50 – Librarians, AI Misinformation, Knowledge Organization Jessica emphasizes that librarians and structured knowledge systems are essential in combating misinformation in AI.00:55 – Future of Digital Memory, AI, Ethics, Information Access They reflect on whether AI and linked data will expand knowledge access or accelerate digital decay and misinformation.Key InsightsThe Evolution of Libraries Reflects Power Struggles Over Knowledge: Libraries have historically oscillated between being public and private institutions, reflecting broader societal shifts in who controls access to knowledge. Jessica Talisman highlights how figures like Andrew Carnegie helped establish the modern public library system, reinforcing libraries as democratic spaces where information is accessible to all. However, she also notes that as knowledge becomes digitized, new battles emerge over who owns and controls digital information​​.The Internet Archive Faces Systematic Attacks on Knowledge: Stewart Alsop shares his firsthand experience visiting the Internet Archive just after it had suffered a major cyberattack. This incident is part of a larger trend in which libraries and knowledge repositories worldwide, including those in Canada, have been targeted. The conversation raises concerns that these attacks are not random but part of a broader, well-funded effort to undermine access to information​​.AI and Knowledge Graphs Are Deeply Intertwined: AI systems, particularly large language models (LLMs), rely on structured data sources such as knowledge graphs, ontologies, and linked data. Talisman explains how institutions like the NIH and PubMed provide openly available, structured knowledge that AI systems train on. Yet, she points out a critical gap—AI often lacks alignment with real-world, authoritative sources, which leads to inaccuracies in machine-generated knowledge​​.Libraries Are Moving From Cataloging to Entity Management: Traditional library systems were built around cataloging books and documents, but modern libraries are transitioning toward entity management, which organizes knowledge in a way that allows for more dynamic connections. Linked data and knowledge graphs enable this shift, making it easier to navigate vast repositories of information while maintaining provenance and authority​​.The War on Truth and Information Is Accelerating: The episode touches on the increasing threats to truth and reliable information, from book bans to algorithmic suppression of knowledge. Talisman underscores the crucial role librarians play in preserving access to primary sources and maintaining records of historical truth. As AI becomes more prominent in knowledge dissemination, the need for robust, verifiable sources becomes even more urgent​​.Linked Data is the Foundation of Digital Knowledge: The conversation explores how linked data protocols, such as those championed by Tim Berners-Lee, allow machines and AI to interpret and connect information across the web. Talisman explains that institutions like NIH publish their taxonomies in RDF format, making them accessible as structured, authoritative sources. However, many organizations fail to leverage this interconnected data, leading to inefficiencies in knowledge management​​.Preserving Digital Memory is a Civilization-Defining Challenge: In the digital age, the loss of information is more severe than ever. Alsop compares the current state of digital impermanence to the Dark Ages, where crucial knowledge risks disappearing due to corporate decisions, cyberattacks, and lack of preservation infrastructure. Talisman agrees, emphasizing that digital archives like the Internet Archive, WorldCat, and Wikimedia are foundational to maintaining a collective human memory​​.

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How to Add Video Schema to Your Website for Google Search Results

Tabular data is a broad term that encompasses structured data that generally fits into a specific row and column. It can be a SQL database, a spreadsheet, a .CSV file, etc. While there has been tremendous progress on artificial intelligence applied to unstructured and sequential data, these large language models are fuzzy by design. Learn more about your ad choices. Visit podcastchoices.com/adchoices

L-R: Biju Suresh-Babu, Head of Banking & Financial Services, Fiorano; Akhil Rao, Managing Director, Nth ExceptionMost financial institutions are working on their ISO 20022 migration plans with some in advanced stages and already adopting the new rules for specific use cases. Others are still assessing their needs, but time is pressing. Structured data is not just a technical requirement but also a regulatory one. Robin Amlôt of IBS Intelligence discusses the progress on CBPR+ migration with Biju Suresh-Babu of Fiorano and Akhil Rao of Nth Exception. 

Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/How can businesses truly connect with their audience in a digital world dominated by algorithms?In this episode of The Digital Revolution Podcast, Eli is joined by Amara Omoregie, founder and CEO of Amara Reps, talks about the concept of Human Experience Optimization (HXO) and its importance in modern SEO. She explains her journey from sales to marketing, offers practical advice on how marketers and business owners can start optimizing their human experience, and discusses the role of AI and structured data in the future of SEO.00:00 Intro00:43 Meet the SEO Expert02:19 Amara's Journey: From Sales to Marketing06:14 Early Marketing Challenges and Solutions08:38 Kansas City Adventures13:25 What Currently Excites Amara16:30 The Evolution of SEO22:23 Human Experience Optimization in SEO24:19 Real-World Testing for User Experience25:08 The Importance of Page Speed25:35 Content Quality Over Quantity27:13 SEO and Human Experience Optimization28:08 Starting with Human Experience Optimization29:52 Voice of Customer Research36:20 Optimizing Human Experience37:29 Structured Data and Schema45:04 The Future of SEO and AI47:45 Conclusion and Final ThoughtsDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #24, Anna Nadeina talks with Mark, founder at AlsoAsked, a free keyword research tool for exploring the questions your visitors are asking, Digital Marketing Director at Candour, podcast host, and a well-known SEO expert. ----------Episode's Chapters-------------- 00:00 - Mark's Journey in SEO and Agency Experience 03:08 - The Inspiration Behind AlsoAsked 06:32 - Transitioning from Free Tool to Paid SaaS 10:41 - Managing Multiple Ventures and Prioritization 17:43 - Use Cases for AlsoAsked in SaaS and Beyond 25:01 - SEO Insights and Challenges for Founders 27:12 - Understanding SEO Challenges and Strategies 31:04 - The Evolution of SEO: From Traditional to Semantic 32:38 - The Role of Structured Data and AI in SEO 36:58 - Preparing for AI-Driven Content Optimization 41:25 - Insights on Tools and Techniques for SEO Success 44:20 - Reflections on Wins, Failures, and Learning in Business 47:31 - Consistency and Generosity: Keys to Long-Term Success Mark - https://www.linkedin.com/in/markseo/ AlsoAsked - https://alsoasked.com/ Candour - https://withcandour.co.uk/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Innovations in AI and Privacy: Perplexity's Shopping Assistant, HTML RAG, and Privacy-Focused Mobile Carrier Cape In this episode of Hashtag Trending, host Jim Love discusses Perplexity's new AI-powered shopping assistant, which aims to transform online shopping by allowing seamless research and purchases directly through its platform. The episode also covers the introduction of HTML RAG, a method to improve large language models and mitigate AI hallucinations by retaining the structure of HTML data. Additionally, the episode highlights the launch of Cape, a privacy-focused mobile carrier for high-risk users, and President Biden's 6.6 billion award to TSMC to build semiconductor plants in Arizona. Sponsors include CDW Canada Tech Talks. 00:00 Introduction and Sponsor Message 00:38 AI Innovations in E-commerce 02:58 HTML RAG: Enhancing AI with Structured Data 04:57 TSMC's Major Investment in U.S. Chip Manufacturing 06:26 Launch of Privacy-Focused Mobile Carrier 07:56 Conclusion and Sign-off

Jake Hoffman and Joe Lynch discuss the Gnosis Freight Container Lifecycle Management® Platform and how Gnosis streamlines international logistics. Jake is the Chief Technical Officer at Gnosis Freight, the freight-tech company that pioneered the world's first Container Lifecycle Management® Platform, which is a supply chain platform focused on the full lifecycle of shipping containers. Summary: Container Lifecycle Management: Gnosis Freight Streamlines International Logistics In this podcast, we explore the world of international shipping and how technology is transforming the industry. We begin by discussing Gnosis Freight, a company that has developed the first Container Lifecycle Management® Platform to simplify the complex process of international shipping. We then speak with Jake Hoffman, CTO of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. Throughout the podcast, we delve into the challenges and opportunities in international logistics, the importance of accurate data in solving supply chain execution problems, and how companies like Gnosis Freight are leveraging AI, IoT, and other digital methodologies to provide end-to-end visibility and actionable insights for their customers. Gnosis Freight offers a software platform for managing container shipping. Their system tracks containers throughout their journey, pinpointing delays and fostering communication between shippers, carriers, and others involved. This real-time visibility and streamlined collaboration help reduce costs and improve efficiency in the supply chain. Join us as we explore the fascinating world of international logistics and how technology is shaping the future of global trade. #ContainerLifecycleManagement #LogisticsDataInsights #StreamliningInternationalShipping About Jake Hoffman Jake Hoffman is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. He has led the engineering team since the company's inception in 2017, bringing a deep understanding of technology and trends in the industry to bear in driving the company's technical strategy. About Gnosis Freight Gnosis Freight is a leading provider of supply chain visibility and execution software, made available through its proprietary Container Lifecycle Management® (CLM) platform—the world's first supply chain platform focused on the full lifecycle of your shipping containers. Powered by the most complete, accurate, and low latency container tracking data available, the CLM platform provides logistics professionals with a smarter way to track and manage their containers, from booking until returned empty. Gnosis Freight's global footprint encompasses a diverse customer base, including top cargo owners (BCOs), ocean carriers, forwarders, truckers, 3PLs, technology providers, and other critical supply chain partners—all utilizing the CLM platform to achieve new levels of efficiency, cost savings, and collaboration within their supply chain. Key Takeaways: Container Lifecycle Management: Gnosis Freight Streamlines International Logistics Learn about Gnosis Freight's Container Lifecycle Management® Platform and how it simplifies international shipping Discover how Gnosis Freight streamlines international shipping by providing real-time tracking, automating tasks, and offering customizable solutions for different supply chain stakeholders. This improves visibility, efficiency, and reduces costs. Understand the meaning behind the name “Gnosis” and the company is transforming international logistics Explore the challenges and opportunities in international logistics and how Gnosis Freight tackles these complex problems Gain insights into the importance of accurate data in solving supply chain execution problems and the challenges of data integration Learn how standardized data empowers businesses to identify and address logistics issues such as demurrage, detention, and delays Discover how Gnosis Freight leverages IoT, AI, ELD, and other data sources to provide end-to-end visibility and actionable insights for customers Timestamps (00:01:24) Gnosis Freight is Revolutionizing International Logistics (00:01:43) Gnosis Freight: Container Lifecycle Management Solutions (00:02:49) The Meaning and Origin of Gnosis (00:04:01) Solving the Complexities of International Logistics (00:07:11) From Chemical Engineering to Freight Technology (00:12:05) Container Lifecycle Management in Ocean Freight (00:12:49) The Complex Journey of Ocean Freight (00:18:26) Overcoming Supply Chain Visibility Challenges (00:19:52) Actionable Insights from Supply Chain Data (00:21:39) Normalizing Data for Container Tracking (00:28:33) Leveraging Standardized Data for Logistics Optimization (00:30:32) Demurrage, Detention, and OSRA 22 Explained (00:34:22) Streamlining Container Lifecycle Management with Technology (00:41:01) From Unstructured to Structured Data with AI (00:45:14) Leveraging Data for Container Lifecycle Optimization (00:52:45) Enhancing Visibility with ELD and IoT Data (00:55:14) Objective Data for Logistics Reporting (00:58:30) Improving Global Trade with Shipping Containers (00:59:22) Streamlining International Logistics with Data-Driven Solutions (01:02:39) Upcoming Freight Conferences with Gnosis Freight (01:03:36) Engaging with Logistics and Supply Chain Leaders Learn More About Container Lifecycle Management: Gnosis Freight Streamlines International Logistics Jake Hoffman | Linkedin Gnosis Freight | Linkedin Gnosis Freight Episode Sponsor: Revenova Contact Us | Revenova The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

This is our monthly conversation on topics in AI and Technology with Paco Nathan, the founder of Derwen, a boutique consultancy focused on Data and AI.Subscribe to the Gradient Flow Newsletter:  https://gradientflow.substack.com/Subscribe: Apple • Spotify • Overcast • Pocket Casts • AntennaPod • Podcast Addict • Amazon •  RSS.Detailed show notes - with links to many references - can be found on The Data Exchange web site.

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO. Whether you're a local business owner or part of a franchise, Amanda's insights will help you refine your SEO tactics and strategies for better visibility and results.Key Takeaways:Local SEO Is All-Encompassing: Local SEO isn't limited to Google Business Profiles or maps. It involves your entire website and how you rank in a specific geography.The Power of Internal Linking: Proper internal linking between service and location pages is one of the most effective ways to improve local rankings and increase traffic.Content Clustering for Local Search: Tailoring content to reflect local search behaviors is crucial for SEO success. Understand how people search in your city and focus on that.Combatting Duplicate Content in Local SEO: Customize location-specific pages by including unique aspects like user-generated content, reviews, and local awards to avoid content duplication.Non-Branded Traffic is Essential: Relying on branded traffic limits your reach. Developing non-branded content will help you attract more diverse visitors.Listener Action Items:Audit your current internal linking strategy to ensure your key service and location pages are well-connected.Develop location-specific service pages that speak directly to the needs and search habits of your audience.Explore content opportunities that reflect local search terms and behaviors in your market.Utilize tools like Google Trends to understand keyword trends in your region, helping you make data-driven SEO decisions.Send me a text!I've got thirty seconds to tell you about Wix Studio, the web platform for agencies and enterprises. Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage best-in-class SEO defaults across all your Wix sitesTime's up but the list keeps going. Step into Wix Studio to see more!Power in ChaosThe Power in Chaos podcast dives deep into personal stories of overcoming adversity,...Listen on: Apple Podcasts SpotifySupport the showSearch the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoNew Piwik PRO Templates In Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodePiwik PROServer Side Webinar with Simo and Piwik PROGTM ToolsStape.ioGoogle Algo Leak explainedGenerative Engine OptimisationGoogle Satisfaction Score PaperSMX LondonConnect with Michael KingLinkedinhttps://ipullrank.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast. Erin shares insider knowledge on building trust with Google and mastering SEO foundations.Key Topics:The Evolution of SEO: Discover how SEO has transformed since 2004, emphasizing accountability and digital strategy. Erin explains the shift from traditional marketing to a data-driven approach, highlighting the importance of staying current in the fast-paced digital landscape.Google's Knowledge Graph: Learn how to leverage Google's Knowledge Graph to enhance your online visibility. Erin discusses how businesses can curate detailed information about their services and products to establish authority and trust with Google.Effective Content Strategy: Erin delves into the importance of content clustering and internal linking. He provides practical tips on organizing your content to improve user experience and increase your website's relevance in Google's eyes.Maximizing Multimedia in SEO: Understand the role of podcasts, videos, and structured data in boosting your SEO. Erin highlights the benefits of hosting content on your website and using structured data to make your content more discoverable.Practical SEO Tools and Techniques: Erin introduces tools like AlsoAsked.com for discovering user queries and content gaps. He also explains the use of structured data and schema to communicate effectively with search engines, enhancing your site's visibility.What you can do:Targeting Non-Branded Keywords: Learn why focusing on non-branded keywords can attract a broader audience and enhance your site's discoverability.Optimizing Internal Links: Find out how to use internal linking to guide users and improve your site's navigability, helping Google understand your content structure.Implementing Structured Data: Erin breaks down the process of using structured data to provide search engines with a clear understanding of your site's content, leading to better rankings.Featured Highlights:ErinSend me a text!The Growth GearExplore business growth and success strategies with Tim Jordan on 'The Growth Gear.Listen on: Apple Podcasts Spotify This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

Join us for another episode of Opinionated SEO Opinions, where today's focus shifts to all the many shifting tides we're dealing with as SEOs right now. Host Sam Torres discusses structured data and its continued value for SEO with Anne Berlin and Emilia Gjorgjevska. This conversation was originally sparked by a thread in the Women in Tech SEO Slack community by Brenda Malone. Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo). Don't forget to follow us for all things SEO: Tory Gray (https://twitter.com/torylynne) Sam Torres (https://twitter.com/samtorresatl) #SEO #SEOAMA #OSEOO

https://youtu.be/kWLu0uo3WgEIn this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies.During our conversation, Sabina explains the importance of a well-structured website, emphasizing the need for proper use of H1 to H6 tags, optimized meta titles, and descriptions. She discusses the significance of Google's topical authority and EAT (Expertise, Authoritativeness, and Trustworthiness) in ranking well on search engines.Sabina also highlights the changing role of keywords, structured data, and the growing importance of Google Shopping. She provides insights on building trust, optimizing user experience, and the continuous nature of SEO efforts. Additionally, she touches on the impact of automation and AI tools in streamlining content creation and other processes.This episode offers valuable insights for both small and large businesses looking to enhance their online presence and improve their SEO strategies. Join us as we explore the world of SEO with Sabina Campbell.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Sachin Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant SupplyLinkedIn: https://www.linkedin.com/in/digital-marketing-ai-seo/Restaurant Supply - https://www.restaurantsupply.com/Takeaways:Continuous optimization and automation are essential in SEO to stay ahead in the ever-changing landscape.Providing value to customers through informative and relevant content is crucial for SEO success.Building trust with customers is important, especially for small businesses in a competitive online market.Technology integration and process optimization are trends in the restaurant industry.Chapters:00:00 Introduction and Background03:02 Optimizing User Experience and Performance08:24 Structured Data and Schema11:55 Google Shopping and Trust13:36 Process Optimization in the Restaurant Industry21:44 Automation and Standardization25:30 Continuous Optimization and Automation29:55 Technology Integration in the Restaurant Industry33:00 Backlinks and Domain Authority

Jake Hoffman and Joe Lynch discuss the Gnosis Freight Container Lifecycle Management® Platform and how Gnosis streamlines international logistics. Jake is the Chief Technical Officer at Gnosis Freight, the freight-tech company that pioneered the world's first Container Lifecycle Management® Platform, which is a supply chain platform focused on the full lifecycle of shipping containers. Summary: Container Lifecycle Management: Gnosis Freight Streamlines International Logistics In this podcast, we explore the world of international shipping and how technology is transforming the industry. We begin by discussing Gnosis Freight, a company that has developed the first Container Lifecycle Management® Platform to simplify the complex process of international shipping. We then speak with Jake Hoffman, CTO of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. Throughout the podcast, we delve into the challenges and opportunities in international logistics, the importance of accurate data in solving supply chain execution problems, and how companies like Gnosis Freight are leveraging AI, IoT, and other digital methodologies to provide end-to-end visibility and actionable insights for their customers. Gnosis Freight offers a software platform for managing container shipping. Their system tracks containers throughout their journey, pinpointing delays and fostering communication between shippers, carriers, and others involved. This real-time visibility and streamlined collaboration help reduce costs and improve efficiency in the supply chain. Join us as we explore the fascinating world of international logistics and how technology is shaping the future of global trade. #ContainerLifecycleManagement #LogisticsDataInsights #StreamliningInternationalShipping Key Takeaways: Container Lifecycle Management: Gnosis Freight Streamlines International Logistics Learn about Gnosis Freight's Container Lifecycle Management® Platform and how it simplifies international shipping Discover how Gnosis Freight streamlines international shipping by providing real-time tracking, automating tasks, and offering customizable solutions for different supply chain stakeholders. This improves visibility, efficiency, and reduces costs. Understand the meaning behind the name “Gnosis” and the company is transforming international logistics Explore the challenges and opportunities in international logistics and how Gnosis Freight tackles these complex problems Gain insights into the importance of accurate data in solving supply chain execution problems and the challenges of data integration Learn how standardized data empowers businesses to identify and address logistics issues such as demurrage, detention, and delays Discover how Gnosis Freight leverages IoT, AI, ELD, and other data sources to provide end-to-end visibility and actionable insights for customers Timestamps (00:01:24) Gnosis Freight is Revolutionizing International Logistics (00:01:43) Gnosis Freight: Container Lifecycle Management Solutions (00:02:49) The Meaning and Origin of Gnosis (00:04:01) Solving the Complexities of International Logistics (00:07:11) From Chemical Engineering to Freight Technology (00:12:05) Container Lifecycle Management in Ocean Freight (00:12:49) The Complex Journey of Ocean Freight (00:18:26) Overcoming Supply Chain Visibility Challenges (00:19:52) Actionable Insights from Supply Chain Data (00:21:39) Normalizing Data for Container Tracking (00:28:33) Leveraging Standardized Data for Logistics Optimization (00:30:32) Demurrage, Detention, and OSRA 22 Explained (00:34:22) Streamlining Container Lifecycle Management with Technology (00:41:01) From Unstructured to Structured Data with AI (00:45:14) Leveraging Data for Container Lifecycle Optimization (00:52:45) Enhancing Visibility with ELD and IoT Data (00:55:14) Objective Data for Logistics Reporting (00:58:30) Improving Global Trade with Shipping Containers (00:59:22) Streamlining International Logistics with Data-Driven Solutions (01:02:39) Upcoming Freight Conferences with Gnosis Freight (01:03:36) Engaging with Logistics and Supply Chain Leaders Learn More About Container Lifecycle Management: Gnosis Freight Streamlines International Logistics Jake Hoffman | Linkedin Gnosis Freight | Linkedin Gnosis Freight Episode Sponsor: Revenova Contact Us | Revenova The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube  

What is “entity SEO” and how can entities play a practical role when doing SEO?  Wix's Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO.  Indeed's SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website.  Plus, we explore YouTube's contextual approach to entities. Don't forget your name tag, as this week; we present the significance behind entities and SEO on this week's episode of the SERP's Up SEO Podcast! Key Segments [00:02:16] What's On This Episode of SERP's Up? [00:03:09] Focus Topic of the Week: Entities in SEO  [00:21:29] Focus Topic Guest: Gus Pelogia [00:25:28] Is This New?  [00:35:05] Snappy News [00:41:03] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Gus Pelogia  Dixon Jones Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube News: Google Search Console Adds INP Metric In Core Web Vitals Report Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings

The data analysis landscape is on the precipice of a paradigm shift. Generative AI (GenAI) promises revolutionary insights, but traditional systems struggle to feed its insatiable appetite for well-structured data. Imagine GenAI as a high-powered engine – it needs meticulously organised fuel to reach its full potential.In this episode of the EM360 Podcast, Analyst Christina Stathopoulos guides Deborah Leff (CRO at SQream) and Jason Hardy (CTO, AI at Hitachi Vantara) as they dissect:The Bottlenecks of Traditional SystemsUnlocking GPU PotentialFueling Insights with Structured DataFaster Time to InsightsThis episode goes beyond theory, exploring real-world examples (like a company querying a staggering 64 quadrillion rows) It showcases the potential for SQream and Hitachi Vantara to empower organisations to make data-driven decisions with unprecedented speed and accuracy.

The data analysis landscape is on the precipice of a paradigm shift. Generative AI (GenAI) promises revolutionary insights, but traditional systems struggle to feed its insatiable appetite for well-structured data. Imagine GenAI as a high-powered engine – it needs meticulously organised fuel to reach its full potential.In this episode of the EM360 Podcast, Analyst Christina Stathopoulos guides Deborah Leff (CRO at SQream) and Jason Hardy (CTO, AI at Hitachi Vantara) as they dissect:The Bottlenecks of Traditional SystemsUnlocking GPU PotentialFueling Insights with Structured DataFaster Time to InsightsThis episode goes beyond theory, exploring real-world examples (like a company querying a staggering 64 quadrillion rows) It showcases the potential for SQream and Hitachi Vantara to empower organisations to make data-driven decisions with unprecedented speed and accuracy.

Join us in this enlightening conversation with Claude Theoret, CEO of X-Machina AI, as we discuss into the fascinating world of AI and its intersection with astrophysics. Please visit our website to get more information: https://www.drivingimpact.io/ Claude shares his unique journey from astrophysicist to AI entrepreneur, discussing AI technology's ethical implications and transformative potential. Discover the wisdom needed to navigate the AI revolution and its impact on our future. This episode is a must-watch for anyone interested in AI's ethical development and innovative applications. This video episode is about Future Frontiers: AI, Astrophysics & Conversations with Claude Theoret. But It also covers the following topics: AI Technology Insights Claude Theoret Expertise Astrophysics And AI Video Title: Future Frontiers: AI, Astrophysics & Conversations with Claude Theoret | Katheline Jean-Pierre

Juan Sequeda is a principal data scientist and head of the AI Lab at data.world, and is also the co-host of the fantastic data podcast Catalog and Cocktails.  This episode tackles semantics, semantic web, Juan's research in how raw text-to-SQL performs versus text-to-semantic layer,  and where we both believe AI will make an impact in the world of structured data analytics. For full show notes and to read 6+ years of back issues of the podcast's companion newsletter, head to https://roundup.getdbt.com. The Analytics Engineering Podcast is sponsored by dbt Labs.

https://youtu.be/Y-t0gMA5cD8In this conversation, Darwin Santos, a technical SEO expert, discusses various aspects of SEO in the context of e-commerce. He emphasizes the importance of SEO in driving organic traffic and conversions for online stores.Darwin highlights the need for strategic planning and execution of SEO strategies, considering factors such as technical elements, trust signals, and semantic understanding. He also discusses the role of structured data and the evolving impact of AI on SEO.Overall, the conversation provides valuable insights into effective SEO practices for e-commerce businesses. In this conversation, Darwin discusses various aspects of SEO and its future with Eitan Koter. They talk about the importance of trust and backlinks in SEO, the role of AI in shaping the future of SEO, and the challenges faced by small brands in the SEO game. They also discuss the role of resources in SEO, the efforts of search engines to give voice to smaller brands, and the implementation of SEO strategies across different platforms.Finally, Darwin introduces his new project, Add to Cart AI, which aims to revolutionize the way people shop online.TakeawaysSEO is crucial for e-commerce as it drives organic traffic and conversions.Effective SEO strategies require careful planning and execution, considering technical elements, trust signals, and semantic understanding.Structured data plays a significant role in helping search engines understand and rank webpages.Keywords are important in SEO, but the focus should be on matching user intent rather than keyword stuffing.The impact of AI on SEO is evolving, and it is expected to make the process more efficient and competitive. Trust and backlinks are crucial factors in SEO.AI will play a significant role in the future of SEO.SEO can be a fair chance for everyone, but resources are important.Search engines are giving voice to small brands in the SEO space.Implementing SEO strategies across different platforms is essential.Credibility and trust are key in SEO.Add to Cart AI is a new way of shopping that uses AI to simplify the process.Chapters00:00 Introduction and Background02:06 Understanding SEO and its Importance for E-commerce04:07 Best Practices for SEO in E-commerce09:18 Planning and Execution of SEO Strategies14:28 Importance of Technical Elements in SEO16:20 Other Important Factors in SEO21:14 Internal Linking and Semantic Understanding24:09 The Role of Structured Data in SEO31:09 The Role of Keywords in SEO37:35 The Impact of AI on SEO42:19 The Importance of Trust and Backlinks in SEO43:00 The Future of SEO and AI45:11 SEO as a Fair Chance for Everyone46:07 The Role of Resources in SEO47:07 Search Engines Giving Voice to Small Brands48:32 Implementing SEO Strategies Across Different Platforms49:40 Credibility and Trust in SEO52:33 Introducing Add to Cart AIDarwin's LinkedIn profile: https://www.linkedin.com/in/darwinsantos/AI related work: https://aistudiolab.comAdd To Cart AI: www.addtocartai.com Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

What is structured data markup? What should and shouldn't you do when adding schema markup to your site?  Join Wix's Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site's performance. Plus, take a look into Crystal's Ball to see the future of rich results!  This week we're teaching you how to translate your content to a search engine for optimized organic performance here on the SERP's Up SEO Podcast!  Key Segments [00:01:53] What's On This Episode of SERP's Up? [00:03:11] Focus Topic Guest: Martha Van Burkel [00:03:46] Focus Topic of the Week: Structured Data Markup  [00:28:40] Crystal's Ball [00:37:38] Snappy News [00:45:45] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Martha Van Berkel Sam Torres Tory (Lynne) Gray  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Schema App Schema App Training  Schema Paths Tool Gray Dot SEO Blog John Mueller October Update News: Google's SEO Starter Guide Set For A Major Update Google May Penalize Recipe Collection Pages Using Recipe Structured Data Poll: 60% Of SEOs Are Worried About The Impact Of Google SGE

Natasha Ghosh, SEO Manager at Riot Games, delves into topic modeling and structured data. In 2023, there has been a trend of structured data experiences being diminished or losing significance in SERPs. These changes in the search landscape have raised questions regarding the continued relevance of structured data and schema markup as we head toward 2024. Today, Natasha discusses structured data and microformats in a changing search landscape. Show NotesConnect With: Natasha Ghosh: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google's November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later...

Beatrice Gamba talks with Jason Barnard about smashing SEO strategies in the era of AI. Beatrice Gamba is Head of Agency and SEO Strategist at WordLift. Born and raised in Rome, Beatrice joined the WordLift team in Rome in 2016, first as Project Manager for its side- company InsideOut10, then as Digital Project Manager and now as Head of Agency. She has more than eight years of experience in tech and digital companies. After graduating in Economics, she moved to Berlin where she worked for Zalando and dealt with clients from all over Europe, always ensuring a high-quality service. Beatrice strives every day to create value with innovative, AI-driven digital strategies and to ensure that she achieves the best results with detail-oriented management and the most effective resources. Companies are increasingly using AI models to improve their SEO strategies, which is seen as the next big thing in SEO. AI is helping organisations tailor their content to how users search online. Using powerful AI tools, they can understand what users are really searching for and analyse this data to make SEO ever more effective. This means a significant shift from focusing on keywords to understanding user intent. In this brilliant episode, Beatrice Gamba shares her groovy expertise on AI-SEO. She highlights the importance of the internal Knowledge Graph, the shift from keywords to user intent in SEO strategies and the use of conversational question and answer formats for content. Beatrice also explores the use of AI to improve SEO and competition with Generative AI, optimizing for the new SERPs on Google and Bing and the significance of Knowledge Graphs and Structured Data to improve Brand Search results. As always, the show ends with passing the baton… Beatrice passes the virtual baton to next week's incredible guest, Callum (Callie) Scott. What you'll learn from Beatrice Gamba 00:00 Beatrice Gamba and Jason Barnard 01:10 Beatrice Gamba's Brand SERP 02:58 How Can SEOs Navigate the Evolution to AI-Optimized Content for Increased Online Visibility? 04:28 How to Optimise Your Content for the New Google and Bing Conversational Search Experience 07:00 What is an Internal Knowledge Graph? 09:34 What are the Three Sections of the SERP?  09:47 Why is Mastering Knowledge and Recommendations Key for a Successful Generative Experience on SERPs? 10:29 How Can AI, User Intent, and Structured Content Revolutionize SEO Strategies? 12:14 Can the Use of ChatGPT for FAQ Content Pass Google's Quality Assessment? 13:27 How Can Structured Data and External Links Enhance Your Online Authority and Expertise?  14:46 Which AI Tools Can Support Your SEO Strategy in the Evolving Digital Landscape? 16:41 How Can AI Improve Your Link Building Strategies? 18:06 Revealing strategies and Tools for Leveraging AI to Build Effective Links 19:31 How Can AI Revolutionize Crawling and Indexing Techniques? 21:34 Can AI Responses Reflect Your Tone of Voice? 22:37 Is It Necessary to Manually Revise Answers from AI Tools? 24:35 How Can Structured Data and Knowledge Graphs Future-Proof Your SEO Strategy? 27:22 How Can AI-SEO Help with Branded Search Strategies? 29:23 Passing the Baton: Beatrice Gamba to Callum (Callie) Scott This episode was recorded live on video August 22nd 2023

Beatrice Gamba talks with Jason Barnard about smashing SEO strategies in the era of AI. Beatrice Gamba is Head of Agency and SEO Strategist at WordLift. Born and raised in Rome, Beatrice joined the WordLift team in Rome in 2016, first as Project Manager for its side- company InsideOut10, then as Digital Project Manager and now as Head of Agency. She has more than eight years of experience in tech and digital companies. After graduating in Economics, she moved to Berlin where she worked for Zalando and dealt with clients from all over Europe, always ensuring a high-quality service. Beatrice strives every day to create value with innovative, AI-driven digital strategies and to ensure that she achieves the best results with detail-oriented management and the most effective resources. Companies are increasingly using AI models to improve their SEO strategies, which is seen as the next big thing in SEO. AI is helping organisations tailor their content to how users search online. Using powerful AI tools, they can understand what users are really searching for and analyse this data to make SEO ever more effective. This means a significant shift from focusing on keywords to understanding user intent. In this brilliant episode, Beatrice Gamba shares her groovy expertise on AI-SEO. She highlights the importance of the internal Knowledge Graph, the shift from keywords to user intent in SEO strategies and the use of conversational question and answer formats for content. Beatrice also explores the use of AI to improve SEO and competition with Generative AI, optimizing for the new SERPs on Google and Bing and the significance of Knowledge Graphs and Structured Data to improve Brand Search results. As always, the show ends with passing the baton… Beatrice passes the virtual baton to next week's incredible guest, Callum (Callie) Scott. What you'll learn from Beatrice Gamba 00:00 Beatrice Gamba and Jason Barnard 01:10 Beatrice Gamba's Brand SERP 02:58 How Can SEOs Navigate the Evolution to AI-Optimized Content for Increased Online Visibility? 04:28 How to Optimise Your Content for the New Google and Bing Conversational Search Experience 07:00 What is an Internal Knowledge Graph? 09:34 What are the Three Sections of the SERP?  09:47 Why is Mastering Knowledge and Recommendations Key for a Successful Generative Experience on SERPs? 10:29 How Can AI, User Intent, and Structured Content Revolutionize SEO Strategies? 12:14 Can the Use of ChatGPT for FAQ Content Pass Google's Quality Assessment? 13:27 How Can Structured Data and External Links Enhance Your Online Authority and Expertise?  14:46 Which AI Tools Can Support Your SEO Strategy in the Evolving Digital Landscape? 16:41 How Can AI Improve Your Link Building Strategies? 18:06 Revealing strategies and Tools for Leveraging AI to Build Effective Links 19:31 How Can AI Revolutionize Crawling and Indexing Techniques? 21:34 Can AI Responses Reflect Your Tone of Voice? 22:37 Is It Necessary to Manually Revise Answers from AI Tools? 24:35 How Can Structured Data and Knowledge Graphs Future-Proof Your SEO Strategy? 27:22 How Can AI-SEO Help with Branded Search Strategies? 29:23 Passing the Baton: Beatrice Gamba to Callum (Callie) Scott This episode was recorded live on video August 22nd 2023

Web data extraction. The ability to transform any website into structured data.Using a residential proxy network, companies have been able to fine-tune their data collection for a range of use cases - from threat intelligence and email protection to ad verification and market research. But why do companies need this now? How do the different stacks of data extraction work and how can you make sure which one works best for you? And how is AI being used in this technology to reach industry-leading scalability and reliability?In today's episode of the EM360 Podcast, Head of Content Matt Harris speaks to Eitan Bremler, VP of Products at NetNut, to discuss:Data extraction and why its a problem for companiesThe different stacks of data extractionHow AI/ML should fit in to your data strategy

We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying the CMS migration process. She expresses value in her approach to mapping out your knowledge field in order to fully optimize your CMS. Additionally, Lidia sheds light on potential pitfalls that can be averted through proper communication with your website developers. Break free of the traditional CMS shackles holding you back. Today we map out the key to successfully optimize a Headless CMS, right here on The EDGE of The Web!   [00:02:59] Reintroducing Lidia Infante [00:03:50] What's BrightonSEO All About?  [00:06:50] What is a Headless CMS?  [00:11:38] Migrating to a New CMS [00:21:46] EDGE of the Web Title Sponsor: Site Strategics [00:22:31] SEO Tips for Headless CMS's [00:27:24] What Areas in a CMS Are Taken For Granted?  [00:32:22] EDGE of The Web Sponsor: Wix  [00:34:05] Using AI to Execute CMS Migration [00:40:59 ] Lidia's Outlook on the Industry Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: LidiaInfanteM LinkedIn: Lidia Infante

In today's podcast, we are joined by Roman Müller, Chief Client Officer at Fides, to discuss ISO 20022's changes in payment and statement formats. We'll discuss the updated address requirements, the extension of the November 2025 deadline, and the need for structured and unstructured data. Listen in to learn more!  

Episode 184 contains the important Digital Marketing News and Updates from the week of Oct 23-27, 2023.1. Google Introduces “Search Themes” -  A New Optional Performance Max Signal : Google has introduced a new feature called "Search Themes" for its Performance Max campaigns. If you're not familiar, Performance Max campaigns use Google's AI to automatically place ads across Google's landscape after analyzing your budget, assets, feeds, and landing pages to predict valuable placements. . The new feature allows advertisers to have more control over these automated campaigns by providing specific topics or categories relevant to their business. This helps the AI system better understand what kind of traffic would be most beneficial for your business - better targeting means more relevant traffic, and more relevant traffic means higher conversion rates.Why should you care? Traditional keyword-based advertising has its limitations. For instance, if you've just launched a new product or entered a new market, you might not have enough data for effective keyword targeting. Search Themes fill this gap by allowing you to provide additional context about your business, helping Google to better understand and target your ads. You can add up to 25 search themes per ad group  in your Performance Max campaign, and these themes will be treated like phrases and broad match keywords in regular search campaigns.  Search themes will respect any brand exclusions and negative keywords you've set at the account level. This is a significant step towards giving advertisers more control over automated systems, which has been a long-standing request from the business community.Google has launched this feature in beta and plans to add more robust search term insights and guidance around utilizing Search Themes in 2024. Early feedback from pilot testers has been positive.2. Google's Latest Update on Structured Data! - Google has just rolled out an update that allows you to mix different types of structured data on your website. If you're wondering what structured data is, it's a way to label your website's content so search engines like Google can understand it better. This helps improve your website's visibility in search results, which is crucial for attracting more customers.Before this update, you had to choose between using JSON-LD or Microdata formats for your structured data. Each has its own pros and cons. JSON-LD is easier to maintain and read, while Microdata integrates directly into your HTML. Now, Google says it's okay to use both formats together. This flexibility can make your website more efficient and effective in communicating with search engines.Why is this important for you? Imagine you run a blog on your business website. Previously, you might have had to duplicate your article content in the structured data to make it understandable to Google, making your code bulky. With this update, you can use Microdata for the article content and JSON-LD for other metadata, avoiding unnecessary duplication. This means cleaner, more efficient code, which can lead to faster load times and a better user experience.This change is optional, so you don't have to rush to update your existing structured data. But it opens up new possibilities for optimizing your website. Whether you're looking to improve your site's SEO or streamline its code, this update offers a valuable opportunity to do both.3. Don't Let Google Penalize You: Avoid These Content Mistakes Now! - Are you aware that the type of content you publish on your website can either make or break your online presence? Google's Search Liaison, Danny Sullivan, recently shed light on what the search engine considers "unhelpful content." In simple terms, unhelpful content is material written primarily to rank well in search engine results, rather than to serve your audience's needs.Why should you care? Google is the gatekeeper to your online visibility. If your content is deemed unhelpful, it could seriously harm your website's search engine ranking. This means fewer people will find your business online, leading to lost opportunities and revenue.Sullivan pointed out that if you're writing articles like "20 Fun Things You Can Do Today" just to rank well for the term "fun things," then you're on the wrong track. The focus should be on creating content that is genuinely useful to your audience. He also cautioned against using tools that suggest what to write about based on what might rank well. According to him, this approach often leads to content that Google considers unhelpful.So, what's the takeaway? Shift your focus from trying to please search engines to meeting the needs of your audience. If someone asks a question and your content provides a clear answer, that's "people-first content." And guess what? Google loves it!Don't risk your online visibility by making easily avoidable mistakes. Make the shift to audience-focused content today and watch your online presence grow.P.S. Google's guidelines are not just rules but opportunities to improve. Take action now to align your content strategy with what truly matters!4. The Real Culprit Behind Your Website's Ranking Drop: It's Not CLS! - Have you noticed a sudden drop in your website's Google search rankings and are scrambling to find out why? You might be tempted to blame it on "Cumulative Layout Shift" (CLS), especially if you've recently received warnings about it from Google Search Console. But hold on, Google's John Mueller has made it clear: CLS is not the reason for sudden, significant drops in search rankings.Firstly, what is Cumulative Layout Shift? It's a metric that measures the visual stability of your website. For example, if elements on your webpage move around as it loads, that's a high CLS score, and it's generally considered bad for user experience. However, according to Mueller, even if you have issues with CLS, it's not going to cause a drastic drop in your Google rankings.Why is this important for you? Because focusing on the wrong issue can waste your valuable time and resources. Google has consistently stated that page experience signals, like Core Web Vitals (which includes CLS), are not significant ranking factors. They might act more like a "tie-breaker" than a major ranking signal. So, if you've seen a drop in traffic, the culprit is likely something else.In summary, while it's good to optimize for a better page experience, don't panic or "over-focus" on metrics like CLS when you see a drop in your rankings. Your time is better spent analyzing other potential issues that could have a more significant impact on your website's performance.P.S. Understanding what really affects your website's ranking can save you from unnecessary stress and help you focus on what truly matters for your business. Don't chase the wrong problems!5. Stop Blaming Your Web Host: The Real Story Behind Google's "Hostload Exceeded" Error! - If you've been scratching your head over the "Hostload Exceeded" error message on Google Search Console, you're not alone. This error has left many website owners puzzled, leading them to question their web hosting services. But Google's John Mueller has clarified that the issue is not with your web host; it's something else entirely.First, let's break down what "Hostload Exceeded" means. This error appears when you try to index your website's pages using Google Search Console. Indexing is crucial because it helps Google understand your website's content, making it searchable and visible to potential customers. So, when you see an error like this, it's natural to worry.However, Mueller has stated that the problem is not with your web host or even with Google's crawling and indexing processes. Instead, the issue arises when people "spam" the URL inspection tool by submitting too many URLs for indexing. In other words, the error is a result of user behavior, not a technical glitch or quality issue with your website.Why is this important? Because understanding the real cause behind this error can save you time and effort. You don't need to switch web hosts or make drastic changes to your website. Instead, be mindful of how many URLs you're submitting for indexing. Normal crawling and indexing by Google will happen naturally, so there's no need to force the process.P.S. Transparency and accurate information are key to solving problems. Don't waste time fixing what's not broken; focus on what truly matters for your website's success!6. Google's New Privacy Feature : IP Protection - Google is taking a significant step in enhancing user privacy with its new IP Protection feature for Chrome. If you're wondering what IP Protection is, it's a feature designed to mask users' original IP addresses, making it harder for websites to track them. This is crucial for you as a business owner because it could impact how you target and reach potential customers online.Why is IP Protection important? In today's digital age, privacy is a growing concern. Many users are wary of how their data is being used, and Google's new feature aims to address this by limiting cross-site tracking. This means that the feature could potentially disrupt traditional online advertising methods that rely on tracking users' behavior based on their IP addresses.Here's how it works: Users will need to opt-in to activate IP Protection. Initially, the feature will focus on Google-owned domains and be available for U.S.-based IP addresses. Google plans to roll out this feature in phases, starting with a single company-owned proxy server responsible for routing web traffic. Future updates will include a more complex system for added privacy.So, what does this mean for your business? If you rely heavily on targeted advertising, you may need to rethink your strategies. The feature is still in its early stages, but it's essential to stay ahead of the curve and consider how these privacy changes could affect your marketing efforts.P.S. Privacy is not just a user concern; it's a business concern too. Stay updated and adapt your strategies to meet the evolving digital landscape. Don't get left behind! 7. Google's Q3'23 Ad Revenue Bounces Back - Google's parent company, Alphabet Inc., has reported an 11% year-on-year increase in search advertising revenue for Q3 2023. If you're wondering why this matters to you, it's simple: this uptick indicates a stabilizing ad market, which could be a golden opportunity for your business.Why is this important? The 11% gain in search revenue is a significant improvement from the 5% loss reported in the previous quarter. This suggests that the digital advertising landscape is recovering, making it a ripe time for businesses like yours to invest in online advertising. Alphabet's CFO, Ruth Porat, stated that the "fundamental strength of our business was apparent again in Q3," with a total revenue of $77 billion, up 11% year over year.The report also highlighted a 12.5% increase in YouTube ad revenue, while Google's advertising network saw a 2.6% decline. However, this decline is an improvement over the previous quarter, signaling a positive trend. Sundar Pichai, Google's CEO, emphasized the role of AI-driven innovations in driving this growth, particularly in search and YouTube.8. IndexNow Impressive Growth : 1.4 Billion URLs Submitted Daily For Indexing - If you're a business owner with an online presence, you know how crucial it is for your website content to be up-to-date in search engine results. The problem? Search engines often lag behind in reflecting the latest changes on your website. This is where IndexNow comes in, a service that has made significant strides in solving this issue.Established two years ago, IndexNow aims to streamline how websites communicate their content changes to search engines. The service has seen exponential growth, with 60 million websites joining daily and a staggering 1.4 billion URLs submitted each day. The platform bridges the gap between search engine results and real-time website content by sending a simple "ping" to participating search engines whenever a URL is added, updated, or deleted. This ensures that search engines crawl only the updated content, making the process more efficient for both businesses and search engines.IndexNow is integrated with popular platforms like WordPress, Wix Premium, and Duda, making it easy for website owners to adopt. If you're using SEO plugins like Yoast, All-in-One SEO, RankMath, or SEOPress, IndexNow is already included. Even if you're not using these services, activating IndexNow is straightforward. All you need to do is generate an API key, host it on your web server, add the necessary code to your website, and monitor the details via webmaster tools.9. Microsoft's PubCenter Relaunch: The Google AdSense Alternative - If you're looking to monetize your website, Microsoft has relaunched its PubCenter as a compelling alternative to Google AdSense. For those unfamiliar with these terms, monetizing your website means displaying ads to earn revenue. Google AdSense has been the go-to platform for this, but Microsoft's PubCenter is stepping up as a strong competitor.Why should you care? PubCenter offers a way to display both native and display ads from Microsoft's advertising network. The platform is not new; it's been around since 2008. However, Microsoft is repositioning it as a U.S.-only pilot program. The process is simple: choose an ad format, add some code to your website, and start earning every time an ad is displayed. There are no signup costs, revenue minimums, or volume requirements.What sets PubCenter apart? Microsoft claims to offer "higher engagement and more revenue" compared to Google AdSense. The platform allows you to use their ads alongside Google AdSense ads, serving Microsoft's ads only when they predict a higher bid for you. This flexibility can be a game-changer for small and mid-sized publishers looking to maximize their ad revenue.Currently, PubCenter is open only to U.S.-based businesses, but if you're outside the U.S., you can join a waitlist for when international support is added. If you've been relying solely on Google AdSense, this could be the perfect time to diversify your revenue streams.10. Microsoft's Q3 Surge in Ad Revenue - Microsoft has just reported a remarkable 10% year-on-year increase in its search and news advertising revenue for Q3 2023. If you're not familiar with the world of online advertising, this is a significant metric that indicates the health of the digital advertising ecosystem. As a business owner, this news should catch your attention because it signals a recovering ad market and the growing importance of diversifying your advertising platforms.Why is this surge significant? For starters, it marks a substantial jump from last quarter's 3% increase. This growth suggests that ad spending is bouncing back after the economic downturn, offering a more fertile ground for your business to advertise and reach potential customers. Microsoft's overall revenue in productivity and business processes also rose by 13% to $18.6 billion, further emphasizing the company's strong market position.So, what does this mean for you? If you've been solely relying on Google for your online advertising, now might be the time to consider Microsoft's platforms as well. With the ad market recovering and Microsoft showing strong performance, diversifying your advertising strategy could be a wise move.11. Meta's Q3 Profits Skyrocket to $11.6 Billion - Meta Platforms, Inc., the parent company of social media giants like Facebook, Instagram, and WhatsApp, has reported a staggering $11.6 billion in profits for Q3 2023.So, what's driving this success? Meta's Q3 revenue soared by 23% year-on-year to $34.15 billion. The company saw a 31% increase in ads viewed during the quarter, even though the average price per ad decreased by 6%. This is the smallest decline in seven quarters, signaling a robust ad market. Meta's CFO, Susan Li, attributes this to "ongoing improvements to ad targeting and measurement," which are driving better results for advertisers.Cost-cutting measures also played a role. Meta has reduced its workforce by about a third and cut expenses by 7% from a year earlier. The company is also heavily investing in AI-powered marketing planning and ad measurement to drive growth. Meta CEO Mark Zuckerberg announced plans to hire more AI-focused technologists, emphasizing the role of AI in the company's future.12. HubSpot and TikTok's Game-Changing Partnership For B2B Lead Generation - HubSpot and TikTok have joined forces to redefine B2B lead generation. If you're a business owner, you know how crucial lead generation is for growth. This partnership aims to make that process more efficient and cost-effective. HubSpot's CRM (Customer Relationship Management) platform will now integrate seamlessly with TikTok, allowing businesses to automatically capture leads from the social media giant. This is TikTok's first CRM lead generation collaboration.Why is this important? Small and medium-sized businesses are grappling with rising customer acquisition costs. HubSpot's research shows that 53% of such businesses in the U.S. have seen these costs go up from 2021 to 2022. TikTok, a platform where over half of its U.S. users discover new brands, aims to alleviate this issue.The integration offers automated lead capture from TikTok, turning its highly engaged audience into potential high-value customers. Once you link your TikTok for Business account with HubSpot, you can create lead-generation ads that automatically sync leads into HubSpot's CRM in real-time. This centralizes all your prospects, making it easier to manage your sales funnel. Plus, you can engage with these new leads using HubSpot's Marketing Hub and determine the effectiveness of your campaigns through AI-powered analytics.As an added incentive, the first 500 advertisers to integrate HubSpot CRM with TikTok will receive $200 in TikTok ad credits. Currently, this integration is only available in the U.S. and Canada but is expected to expand to other countries soon.

Join Nate Matherson as he sits down with Alyssa Corso for the twentieth episode of the Optimize podcast. Alyssa is the SEO Manager at Nourish. She specializes in content SEO and helping healthcare companies increase their traffic and search visibility. In this episode, Alyssa and Nate discuss the intricacies of optimizing content structure, with an emphasis on outlines, headers, internal links, and structured data. Alyssa also shares her experience with Programmatic SEO, providing an overview of tips she's learned for you to get a head start on your own content channels. A nod to the recent algorithm updates, Alyssa and Nate discuss how SEO professionals should adapt to a dynamic environment and modify KPIs as a result. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Alyssa on LinkedIn & Nourish's Website

Juan Sequeda and I chat about knowledge graphs (he's an OG in this area), the potential of LLMs on structured datasets, and much more. This is an honest, no-BS chat about the transition from a data-first world to a knowledge-first world. Enjoy! LinkedIn: https://www.linkedin.com/in/juansequeda/ data.world: https://data.world/product/ website: https://www.juansequeda.com/

Sara Kieffer-Hess, Lead Associate at Booz Allen Hamilton, explores enhancing search visibility with schema, structured data, and SEO content creation. Schema and structured data are powerful tools for improving SEO by providing context and enhancing the visibility of web content. However, there has been a noticeable decline in people implementing schema markup due to misconceptions surrounding it. Today, Sara discusses schema and structured data's role in SEO. Show NotesConnect With: Sara Kieffer-Hess: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is sponsored by MindStudio by YouAi. MindStudio is the best way to build an AI business. Start driving some serious revenue before everyone else. Mind Studio allows you to use conversational language to program incredibly powerful AI tools. No coding knowledge is needed to start your AI business. Sign up now- https://youai.ai/mindstudio On episode #136 of the Eye on AI podcast, Craig Smith sits down with Mike Knoop, Co Founder of Zapier, a tool that simplifies workflows by connecting various apps and services, making automation accessible to a wide range of users. In this episode, we dive deep into Mike's journey, from his early engineering days to building Zapier into a $5 Billion Dollar business. Zapier's capabilities have breached boundaries beyond just business process automation. Mike also shares heartening stories of it being used to prototype products and even kickstart businesses. Discover how they managed to carve out a niche in the mid-market and growth stages, all while sticking to their low-cost user acquisition model.We also explore the revolution of language models in automating workflows and the transformative power of turning unstructured data into structured gems. In the final segment, we navigate the competitive landscape for startups, shedding light on the unique struggles faced by AI startups and offering insights on how to make your mark amidst the giants. We also discuss the impact of AI on the market and how consumers can make sense of the plethora of AI offerings. It's a conversation packed with invaluable insights on AI, automation, and business. Don't miss this chance to learn from an industry leader!   Mike Knoop's LinkedIn: https://www.linkedin.com/in/mikeknoop Craig Smith Twitter: https://twitter.com/craigss Eye on A.I. Twitter: https://twitter.com/EyeOn_AI   00:00 Preview 00:57 Introduction 01:38 MindStudio by YouAi 03:06 Mike's Journey from Engineering to Zapier 10:35 Finding Market Fit for AI Tools 15:32 Integration of Language Models in Automation 22:48 How Does Zapier Leverage AI? 30:51 UI Roadmaps and Zapier's Evolving Market 35:01 Zapier's Challenges and Competitors 40:16 Innovation and Differentiation in Startups 44:32 Rise in AI Startups 48:59 MindStudio by YouAi

Welcome back to the SEO for Beginners series. This is SEO Ranking Factor #9: Schema Markup, Structured Data, and Rich Snippets. In this episode, Torie is covering Schema Markup, Structured Data, and Rich Snippets and why they matter to your SEO success. For more SEO resources, tools, and tutorials get the free SEO guide at https://toriemathis.com/smart-seo/

Jarno van Driel talks with Jason Barnard about from entity modeling to knowledge graph maintenance. Jarno van Driel, a structured data consultant from the Netherlands, specialises in using cutting-edge online marketing technologies to give corporate websites a competitive edge. His expertise lies in aligning marketing activities by developing corporate vocabularies based on schema.org that can be used across multiple marketing channels. As one of the first dedicated front-end developers in the Netherlands, Jarno recognized the impact of semantics on search while working on website accessibility. This led him to explore search engine optimization (SEO) and eventually become an SEO specialist. In 2008, he discovered the potential of structured data, particularly RDFa, and began incorporating it into his daily work. As his role expanded, Jarno became increasingly involved in structured data, both as a publisher and as a volunteer for schema.org. Since 2018, he has focused primarily on providing semantic modeling services and guiding organisations into the era of the semantic web. Jarno's contributions to structured data have been recognized in W3C discussion groups, where he is actively involved in improving common standards and deepening his knowledge of semantic technologies. The importance of Entity Modeling and the Knowledge Graph in improving your website's ranking cannot be overstated. As technical SEO professionals, understanding and applying these concepts can make all the difference in the competitive digital landscape. By creating vibrant and engaging content around your identified entities, you not only create an enriching user experience, but also make your website more attractive to search engines. In addition, using structured data increases the machine readability of your content, further optimising it for search. But remember, relevancy is an ongoing process. Updating your information in the Knowledge Graph and routinely monitoring your Knowledge Panel for accuracy and relevance are an essential part of this process. In this incredible episode, Jarno van Driel shares amazing nuggets about Entity Modeling and the need to maintain Knowledge Graphs. Jarno talks about schema markup, the importance of structured data in web content optimisation, the future of structured data, the differences between a bot, a crawler and algorithms. Jarno also gives great tips on how to build trust through effective responses to negative reviews. As always, the show ends with passing the baton…Jarno wonderfully passes the virtual baton to next week's lovely guest, Joyan Chan. What you'll learn from Jarno van Driel 00:00 Jarno van Driel and Jason Barnard 00:47 Jarno van Driel's Brand SERP 01:41 Kalicube Support Group 03:13 What is Entity Modeling? 04:42 The Importance of Structured Data in Web Content Optimisation 06:16 Using Schema Markup 07:25 Building Search Engine's Confidence with Schema Markup 09:47 What is the Broken Plate Analogy 11:15 What is the Difference Between Bot, Crawler, and Algorithms 12:01 The Future of Structured Data 13:50 Authority and Structured Data 15:13 The Importance of Trustworthiness in SEO 16:51 How to Build Trust Through Effective Responses to Negative Reviews  18:28 Humans Vs Machines 20:02 Advances in AI: Surpassing Human Capabilities 22:19 Does Entity Modeling Hold the Key to an Ultimate Cheat Code? 23:50 Can Creating a Structured Data Model Lead to More Converting Customers? 25:46 The Diminishing Returns of Schema Markup 27:47 Maximising the Potential of Structured Data 30:47 The Importance of Knowledge Graph Maintenance 32:36 Brand Management and Entity Modeling 33:22 How Entity Modeling Helps with Branded Search 34:33 Passing the Baton: Jarno van Driel to Joyan Chan This episode was recorded live on video June 13th 2023

Jarno van Driel talks with Jason Barnard about from entity modeling to knowledge graph maintenance. Jarno van Driel, a structured data consultant from the Netherlands, specialises in using cutting-edge online marketing technologies to give corporate websites a competitive edge. His expertise lies in aligning marketing activities by developing corporate vocabularies based on schema.org that can be used across multiple marketing channels. As one of the first dedicated front-end developers in the Netherlands, Jarno recognized the impact of semantics on search while working on website accessibility. This led him to explore search engine optimization (SEO) and eventually become an SEO specialist. In 2008, he discovered the potential of structured data, particularly RDFa, and began incorporating it into his daily work. As his role expanded, Jarno became increasingly involved in structured data, both as a publisher and as a volunteer for schema.org. Since 2018, he has focused primarily on providing semantic modeling services and guiding organisations into the era of the semantic web. Jarno's contributions to structured data have been recognized in W3C discussion groups, where he is actively involved in improving common standards and deepening his knowledge of semantic technologies. The importance of Entity Modeling and the Knowledge Graph in improving your website's ranking cannot be overstated. As technical SEO professionals, understanding and applying these concepts can make all the difference in the competitive digital landscape. By creating vibrant and engaging content around your identified entities, you not only create an enriching user experience, but also make your website more attractive to search engines. In addition, using structured data increases the machine readability of your content, further optimising it for search. But remember, relevancy is an ongoing process. Updating your information in the Knowledge Graph and routinely monitoring your Knowledge Panel for accuracy and relevance are an essential part of this process. In this incredible episode, Jarno van Driel shares amazing nuggets about Entity Modeling and the need to maintain Knowledge Graphs. Jarno talks about schema markup, the importance of structured data in web content optimisation, the future of structured data, the differences between a bot, a crawler and algorithms. Jarno also gives great tips on how to build trust through effective responses to negative reviews. As always, the show ends with passing the baton…Jarno wonderfully passes the virtual baton to next week's lovely guest, Joyan Chan. What you'll learn from Jarno van Driel 00:00 Jarno van Driel and Jason Barnard 00:47 Jarno van Driel's Brand SERP 01:41 Kalicube Support Group 03:13 What is Entity Modeling? 04:42 The Importance of Structured Data in Web Content Optimisation 06:16 Using Schema Markup 07:25 Building Search Engine's Confidence with Schema Markup 09:47 What is the Broken Plate Analogy 11:15 What is the Difference Between Bot, Crawler, and Algorithms 12:01 The Future of Structured Data 13:50 Authority and Structured Data 15:13 The Importance of Trustworthiness in SEO 16:51 How to Build Trust Through Effective Responses to Negative Reviews  18:28 Humans Vs Machines 20:02 Advances in AI: Surpassing Human Capabilities 22:19 Does Entity Modeling Hold the Key to an Ultimate Cheat Code? 23:50 Can Creating a Structured Data Model Lead to More Converting Customers? 25:46 The Diminishing Returns of Schema Markup 27:47 Maximising the Potential of Structured Data 30:47 The Importance of Knowledge Graph Maintenance 32:36 Brand Management and Entity Modeling 33:22 How Entity Modeling Helps with Branded Search 34:33 Passing the Baton: Jarno van Driel to Joyan Chan This episode was recorded live on video June 13th 2023

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE!  Key Segments [00:03:05] Daniel K. Cheung Background Intro [00:05:50] Recommended Tools for Creating and Validating Schema  [00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level?  [00:13:13] Significant Links & Related Links… What are they?  [00:15:22] “Is Part Of” Properties  [00:17:21] Nesting Your Business Details in Schema  [00:19:45] Demonstrating E-E-A-T for authors, contributors, and editors  [00:24:41] What Are The Drawbacks To Executing Schema With Third-Party Tools?  [00:29:15] Structured Data Pro Tip From Daniel K. Cheung  Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://www.danielkcheung.com.au/ https://twitter.com/danielkcheung  https://au.linkedin.com/in/danielkcheung Links for Your Schema Dev Time: JSON-LD Playground Schema Data Validation Classy Schema DiffBot

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkment into the proliferate world of schema. Enjoy as host Erin Sparks and Daniel enter a rabbit hole in the discussion of Nested Schema, Semantic SEO, Entity Maps, and more on this exciting episode of the EDGE! Key Segments [00:02:58] Introducing Semantic SEO Consultant, Daniel Cheung [00:10:13] Evolution of SEO: How Google Operates Beyond Keywords [00:13:44] Why are SEO's Struggling to Adapt to Structured Data? [00:16:47] Entity Maps of Schema Markup  [00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/site [00:21:37] Nested Schema and Where to Use It [00:26:02] What is the Importance of the About Property in Schema? [00:32:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:32:45] What to Avoid Mentioning in Schema Markup [00:35:22] Difference Between Significant Links and Relevant Links Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site  Wix: http://edgeofthewebradio.com/wix  Follow Our Guest https://www.danielkcheung.com.au/ https://twitter.com/danielkcheung https://www.facebook.com/= https://au.linkedin.com/in/danielkcheung

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating your existing schema. Plus, some exciting new innovations on SchemaApp to best utilize your SEO presence. It's all things structured data, here on this episode of the EDGE of the Web podcast! Key Segments [00:02:34] Introducing Martha van Berkel [00:06:52] How Often Should You Review Existing Schema?  [00:11:32] EDGE of the Web Title Sponsor: Site Strategics [00:13:43] The Process of Validating your Schema  [00:18:23] What is Schema Performance Analytics? [00:21:41] Difference Between Onsite and External Schema Libraries [00:26:00] EDGE of the Web Sponsor: Wix [00:31:21] SchemaApp Highlighter [00:33:02] Advice for Aspiring Technology Innovators Thanks to our Sponsors Site Strategics http://edgeofthewebradio.com/site  Wix: http://edgeofthewebradio.com/wix  Follow Our Guest Twitter: @marthavanberkel LinkedIn: SchemaApp Martha van Berkel YouTube: SchemaApp

It's time to own your knowledge graph! Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization. Listen in as she helps guide us in understanding the concept of semantic relationships, but more importantly, hear her call! Get back to BASICS! SchemaApp is trying to train the world, and you can dive in with the CEO of a really fantastic tool! [00:02:21] Introducing Martha van Berkel's schema journey [00:08:00] How important is Structured Data in SEO? [00:08:39] History of Structured Data for Websites [00:10:15] The Moment the Chaos Stopped [00:11:46] Schema.org: One Ring to Rule Them All [00:15:21] The Definition of Semantics [00:16:51] Think About Schema like the Biological Classification [00:17:36] Solving Schema at Scale [00:19:30] Reporting on the Value of Structured Data Deployment [00:23:16] EDGE of the Web Title Sponsor: Site Strategics [00:24:40] It's Not Google's Knowledge Graph, It's Yours [00:30:06] Friends Don't Let Friends Schema Spam [00:32:48] We Need to Go Back To Basics [00:34:01] Training the World [00:35:37] EDGE of the Web Sponsor: Wix [00:37:15] Schema is Your First Communication with Google Thanks to our sponsors! Site Strategics http://edgeofthewebradio.com/site  Wix: http://edgeofthewebradio.com/wix  Follow Guest Twitter: @marthavanberkel LinkedIn: SchemaApp Martha van Berkel YouTube: SchemaApp

Jason Lohrey, Founder and CEO of Arcitecta dives into the world of data management and explore the challenges of managing vast amounts of data. We also discuss the differences between structured and unstructured data, the importance of metadata, and the need for a shift in thinking about data storage and security.

Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She's the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results.In This Conversation We Discuss: [00:00] Intro[01:59] Pros and cons of consulting vs app development[03:26] Using structured data to produce rich results[04:25] Themes have structured data but are incomplete[05:30] Is JSON-LD updated with Google's algorithms?[06:18] The full process of structured data[07:41] Structured data is like a cheat sheet[08:50] Does structured data affect Merchant Center?[10:25] Google search enhancements to benefit from JSON-LD[11:15] Rich results vs featured snippets[12:40] Does your Shopify store need to be technical?[14:07] Similar apps but not as updated[15:03] Connect with Ilana if you have questions[16:05] Where to find more info about the topic & JSON-LDResources:Subscribe to Honest Ecommerce on YoutubeConnect with Ilana support@ilanadavis.comLearn more about rich results and structured data ilanadavis.com/blogs/articlesSafely & effectively earn qualified traffic to boost conversions jsonld.appIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why. They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking. Now it's time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE! [00:01:25] Cyrus Shepard & Erin Sparks Discuss Twitter [00:03:23] Internal Link Building  [00:05:36] The Importance of Anchor Text [00:07:18] Helpful Contextual Linking vs Menu Navigation [00:09:22] How Helpful is this Page? [00:11:20] Awareness, Consideration, Decision [00:12:04] Just Getting Started in SEO? Do this. [00:12:43] EDGE of the Web Sponsor: Site Strategics [00:15:12] Named Entity Linking  [00:18:25] Bullish on Structured Data? [00:19:40] Manual Penalties for Structured Data Spam [00:22:40] EDGE of the Web Sponsor: Wix [00:23:13] Automated Content Writing [00:27:25] The Artificial Intelligence is Learning [00:29:45] AI Chatbots are a Research Tool [00:31:44] EDGE of the Web Sponsor: SE Ranking [00:33:51] SEO Pro Tip [00:35:58] What Bugs/Excites You About the SEO Industry Right Now? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site   Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/pageonepower Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section. Run a website audit and show what issue you are going to fix. Do a backlink check and upload your backlinks to the Backlink Monitoring tool. Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package.  We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! Follow Guest https://twitter.com/CyrusShepard https://zyppy.com/about/ https://www.linkedin.com/in/cyrusshepard/ https://moz.com/community/q/user/cyrus-shepard Would love it if you'd give us a rating on ratethispodcast.com/edge!

Martha Van Berkel has never backed down from a challenge and wouldn't know how to hit the brakes on a hairpin turn on a go-kart track. She is always wanting to move faster, solve clients' problems better, add more value, and think bigger. This is why she created Schema App. Learn more about structured data and how her mentors helped guide her onto the path of success as we dive deep into being open to feedback and opportunities with Martha. Episode Highlights[1:37] Martha discusses growing up in Canada and her educational background at Queen's University and MIT.[12:20] After attending a “CEO Camp” weekend, Martha left wondering if she had a current mentor in her life and, if so, what did that look like? [10:55] Mentoring - getting/giving feedback.[17:05] Martha's mentors at Cisco each played important roles at key decision points, and her time at Cisco lit the entrepreneurial spirit in her.[28:52] Martha shares how she makes a very concerted effort to mentor her team at Schema App, and what that looks like. [33:25] Martha shares that she is writing a chapter in the book: SEO in 2023, sponsored by Majestic.[35:50] What is schema markup, and how does Schema App provide solutions to businesses?[42:05] Does Google really need schema? Martha gets asked this a lot and shares her insight.Episode Links2022 Schema App Blog Post RetrospectiveSchema App | Create an AccountMartha on LinkedInFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.